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Gift biz unwrapped episode 278.

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The key thing is to build a memorable shop,

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to make sure that you're building your brand.

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As you're building your store attention,

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gifters bakers,

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crafters, and makers pursuing your dream can be fun.

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Whether you have an established business or looking to start one.

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Now you are in the right place.

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This is gift to biz unwrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode,

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packed full of invaluable guidance,

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resources, and the support you need to grow.

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Your gift biz.

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Here is your host gift biz gal Sue moon Heights.

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Hi there.

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It's Sue and it makes me so happy to have you

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here today.

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If this is your first time listening to the show,

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you've picked a great episode to begin with.

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We're covering the platform that started it all.

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We're handmade.

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E-commerce is concerned Etsy,

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but before we get to that,

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I want to make sure that you're aware of the Q

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and a sessions I have going on over in my Facebook

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group, gift biz breeze every Tuesday and Thursday at 1130 central.

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So that's 1230 Eastern,

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nine 30 Pacific.

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I'm answering your questions on starting and growing your business around

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your handmade products.

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There are three ways to submit a question you can ask

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live. If you're able to come on the show,

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right when it's Erin,

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you can put it in the comment section under my pinned

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post over in the group or through this super fun audio

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link. You'll find@giftbizunwrapped.com

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forward slash ask.

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So what you do there is you can record your message

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on the fly,

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no sending an email or even needing to show up,

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live for the show.

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Just let me know where you're stuck and let's get you

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moving forward.

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That recording link again is gift biz,

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unwrapped.com forward slash ask.

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And now the star of the day at sea,

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you are going to hear how to get started.

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Some of the common mistakes to avoid intricacies of Etsy that

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you need to know about that will lead to more sales

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and resources galore.

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This conversation is jam packed with valuable information.

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I'll have all the links mentioned over in the show notes

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page. So don't worry about capturing them while you're listening.

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What I want most is for you to consume the strategy

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and the overall system,

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the tools and the tech can come later.

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Are you ready?

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Let's dive into all things Etsy today.

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I am so excited to introduce you to Nancy by DDO.

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Nancy works with Etsy sellers who want to build a thriving

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Etsy business and embrace the and venture.

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She also helps current Etsy sellers scale their business by leveraging

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the power of branding and social media.

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Do you currently struggle with sales or have a hard time

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finding your target audience or you're passionate about your handmade products,

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but don't have a growth strategy in place for Etsy,

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or maybe you're right at the beginning,

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trying to decide if at T is right for you at

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all. We'll be diving into all of this today on the

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show. Nancy,

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welcome to the gift biz on wrapped podcast.

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Hi, I'm so excited to be here.

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Thank you for having me Sue.

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I really appreciate it.

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Okay. Thank you.

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And I've been,

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so looking forward to this conversation all about Etsy,

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but I'm delaying all of us just a little bit longer,

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cause I want you to share,

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what's become a tradition on the show.

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Here is a way of us knowing a little bit more

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about you by way of your description of a motivational candle.

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That's totally you.

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So if you were to say color and maybe a sane

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or some type of a quote or a mantra,

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what would your candle look like?

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So my candle will be white and the name of the

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candle will be kindness.

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And my mantra,

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or like the quote that I will pick is from Jim

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Carey. The effect you have another's is the most valuable currency

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there is.

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And that's like my favorite quote on how you treat others

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Is the most valuable currency.

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I totally agree with you.

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Well, I already loved the vibe and that's what we're going

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to do here.

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Right? We're going to treat others really well because we're going

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to share with them everything about Etsy.

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How about that?

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I love that.

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Yes, But in time and give us a little bit of

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your history that led into Etsy.

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Oh, of course.

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So I've been in the digital space now for 11 years.

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And when I first started around 2009,

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when the recession hit and I lost my home,

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I was really young.

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I was like 23 years old.

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I lost my home and my job,

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they went on bankruptcy.

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So at that moment I have heard of people making money

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online. But back then the weren't the resources like we have

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now in days.

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So I really didn't know too many people in line.

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It wasn't like my field.

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So I started learning about how to make money online and

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I don't have the success story like everyone else does.

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Like some people do after one year,

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they started making a lot of money online.

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For me,

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it took years to make money online.

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But what I did was I did my regular job nine

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to five,

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and then I did my side hustle for 11 years basically.

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And I started learning about blogging.

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I started learning about creating a blog,

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flipping it and selling it.

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I started doing affiliate marketing.

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I went to a lot of different conferences on blogging,

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affiliate, marketing,

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social media,

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et cetera.

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And I almost self taught myself how to do all of

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these things online.

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And I had to pretty much start from scratch and teach

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myself in the beginning.

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Everything I knew,

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I failed a lot to be quite honest.

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I feel more than more than success in my life.

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In 2015,

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I got married to my husband.

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The year before that I got engaged and someone mentioned,

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you know,

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you should buy stuff on XC.

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They have handmade products for your wedding.

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And before that,

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I don't recall ever hearing about exi,

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always the blogging for the market and other stuff,

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but e-commerce was something that I never thought I could do

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because I wasn't crafty and I didn't know how to make

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stuff. So I never thought about that field.

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And because I was already in the digital space,

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like I said earlier,

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I was a digital marketer and I already knew about products

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and services.

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I started noticing when I went shopping in there for my

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own wedding,

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all these stores were making a killing on digital products and

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digital product.

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For those that are listening is basically something you buy,

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you download and the person doesn't send you anything physically.

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So I went and bought like a wedding sign and a

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couple other things for my wedding.

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And I remember paying $65.

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I got all these beautiful items and I'm the one that's

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gonna edit the file.

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I'm the one that's going to go ahead and take it

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to Kinko's to get printed.

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And my light bulb went up and I was like,

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huh, I had an aha moment.

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And I was like,

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I wonder if I could start an Etsy store.

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And because I wasn't experienced,

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like I said,

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with anything e-commerce or digital products or crafty,

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I actually started selling quotes with word.

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So I would type in a quote using word document.

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I would save it as a JPEG.

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I built my first store.

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I did it as a case study for my blog on

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how to make money on ECC.

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And luckily the first year without experience and with tons of

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mistakes, I made a little bit over 21,000

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on Axiom.

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That's kind of how it started with XD and me.

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I really liked that you shared your story because I think

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your story is more similar to how lots of people start

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out. You know?

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I mean,

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let's face it.

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There are those stories where someone goes on and makes a

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killing right away.

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But there are more people like you and I who try

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something, you kind of stumble into things.

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Exactly. That's how I feel.

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Yeah. Like if first off,

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if the recession would have never happened,

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you might've been on a totally different course.

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You have to follow your path.

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And honestly,

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I mean,

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people who have listened to me for awhile,

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no, this is how I feel.

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But so Nancy,

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this is kind of with you and me just talking is

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I'm not a proponent of people just quitting everything they're doing

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and going all in with all the stress and the financial

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risks. I like what you did,

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where you were building it up on the side.

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And even though it took longer,

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it had to be so much calmer a progression.

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Exactly. I always talk about that as well.

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Exactly. I agree with you Again,

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I'm going to say,

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and this is more for people who haven't been hanging out

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here for a while is if you do have a nine

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to five right now,

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that doesn't mean you can't start working on your business now

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and you also don't have to feel bad that you're doing

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both like that side hustle,

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in my opinion is a much easier way to get started

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because you don't have all the stress of having to make

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all this money right away.

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Exactly. I totally agree.

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So I totally get the progression.

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So you were blogging and then you were getting married.

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You went over to Etsy.

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Oh, I also really like how you were testing everything out

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and then documenting over on your blog.

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Yes. I would do a lot of different posts on how

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to make money online.

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So that's what at the moment was what was driving more

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traffic to my site because there are other people like myself

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trying to make money online.

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So I would try different things and I would just share

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my experiences.

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Okay. And are,

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do you have a presence on Etsy right now?

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Yes, I do.

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Okay. And where's your store?

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The main store that I use now is called Nancy marketing

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tools. Okay.

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And what would we see if we went there?

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One is more meant for ECC sellers and business resources and

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I'm in the stages of rebranding it again.

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But that is more for just anyone out there that has

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a small business or you're an ECC seller.

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You'll find resources for your business.

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Got it.

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Okay. So now let's talk at T specifically,

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there are so many platforms now out there at T used

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to be the only one,

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like if you were looking for handmade,

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pretty much everybody knew to go to it.

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Yes, exactly.

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There a trend starters.

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Yeah. They started everything.

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Where is it today?

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What would you say in terms of the positioning of everyone

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that's out there?

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Where does that see fall today?

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I mean,

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they're doing pretty good.

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Their stocks are really high right now.

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This is the highest I've ever been there.

268
00:10:34,610 --> 00:10:35,180
Like a bottle,

269
00:10:35,180 --> 00:10:36,740
$106 per stock.

270
00:10:36,770 --> 00:10:37,940
I own a couple of stocks.

271
00:10:37,940 --> 00:10:39,170
So I keep track on that.

272
00:10:39,410 --> 00:10:40,940
I kind of figured as much.

273
00:10:42,080 --> 00:10:44,300
No, they're doing pretty good ECC.

274
00:10:44,390 --> 00:10:48,860
It's a great marketplace for anyone wanting to start a business.

275
00:10:49,310 --> 00:10:52,310
Doesn't cost a lot to start your very own business on

276
00:10:52,310 --> 00:10:56,030
Etsy. And it's a great marketplace for anyone out there that

277
00:10:56,240 --> 00:10:59,000
is very crafty and know how to create things that are

278
00:10:59,000 --> 00:11:02,030
handmade. You can also sell vintage and supplies,

279
00:11:02,030 --> 00:11:07,040
but it is a great platform for just about any niche,

280
00:11:07,040 --> 00:11:10,070
especially if you have something very unique to sell as well.

281
00:11:10,460 --> 00:11:12,770
Okay. Why should somebody choose?

282
00:11:12,770 --> 00:11:18,740
Let's say Etsy over Amazon handmade or some other platform online.

283
00:11:18,920 --> 00:11:19,910
What does that ti have?

284
00:11:19,910 --> 00:11:20,900
That's different.

285
00:11:21,530 --> 00:11:23,420
I think what ECC is,

286
00:11:23,660 --> 00:11:25,250
when you shop on Amazon,

287
00:11:25,550 --> 00:11:28,670
you never say I got this from the store called Nancy

288
00:11:28,670 --> 00:11:29,600
marketing tools,

289
00:11:29,600 --> 00:11:30,950
right? You say Amazon,

290
00:11:31,320 --> 00:11:32,120
somebody asks you,

291
00:11:32,120 --> 00:11:33,890
what did you get that you normally would say,

292
00:11:33,890 --> 00:11:36,260
Amazon, when you buy an XC,

293
00:11:36,290 --> 00:11:39,020
it's a little bit different because the experience is who you

294
00:11:39,020 --> 00:11:39,500
bought it from.

295
00:11:39,500 --> 00:11:40,700
And then people will say,

296
00:11:40,700 --> 00:11:42,350
okay, I got it from this seller.

297
00:11:42,530 --> 00:11:43,760
Her store name is,

298
00:11:43,940 --> 00:11:44,900
this is her store name.

299
00:11:44,900 --> 00:11:45,950
Make sure that you visit her.

300
00:11:46,040 --> 00:11:48,380
It's more the way that they have,

301
00:11:48,380 --> 00:11:49,550
you have a store,

302
00:11:49,790 --> 00:11:51,560
you could share your personal story.

303
00:11:51,560 --> 00:11:53,060
You could have a voice,

304
00:11:53,110 --> 00:11:55,900
the tools and resources that they give you so you could

305
00:11:55,900 --> 00:11:57,280
grow your business.

306
00:11:57,370 --> 00:11:58,480
They are amazing.

307
00:11:58,660 --> 00:12:02,380
So it's more of a platform where you are a unique

308
00:12:02,380 --> 00:12:03,850
feller versus Amazon.

309
00:12:03,850 --> 00:12:06,790
I feel is more like you are behind Amazon.

310
00:12:07,510 --> 00:12:11,190
So I think if you go To Amazon and I'm keep

311
00:12:11,190 --> 00:12:12,120
telling everybody,

312
00:12:12,120 --> 00:12:12,330
you know,

313
00:12:12,330 --> 00:12:16,320
I'm doing this series of multiple platforms here and I'm keep

314
00:12:16,320 --> 00:12:17,160
telling everybody,

315
00:12:17,160 --> 00:12:20,370
I want you to hear all about all the platforms.

316
00:12:20,370 --> 00:12:24,000
And then you decide which one or more are right for

317
00:12:24,000 --> 00:12:24,840
you, right?

318
00:12:24,840 --> 00:12:27,240
Because all the platforms have pros and cons.

319
00:12:27,240 --> 00:12:27,630
I feel,

320
00:12:29,010 --> 00:12:29,970
I do agree with you.

321
00:12:29,970 --> 00:12:32,340
And I think that one thing I always try to teach

322
00:12:32,340 --> 00:12:33,630
everyone is okay.

323
00:12:33,630 --> 00:12:37,110
XC is really great for branding yourself as a business owner,

324
00:12:37,110 --> 00:12:38,340
but don't stop there,

325
00:12:38,460 --> 00:12:39,870
especially with what I sell.

326
00:12:39,870 --> 00:12:40,980
I sell digital products.

327
00:12:40,980 --> 00:12:42,120
So digital products,

328
00:12:42,450 --> 00:12:44,550
once you make them one time,

329
00:12:44,730 --> 00:12:47,280
you just open loading and keep selling them and selling them,

330
00:12:47,280 --> 00:12:49,200
you don't have to keep redoing the work.

331
00:12:49,470 --> 00:12:52,150
So the Gordon thing about digital products is you.

332
00:12:52,150 --> 00:12:55,890
If you really want it to have multiple incomes of streams,

333
00:12:55,920 --> 00:12:58,170
well, you could essentially do to be quite honest,

334
00:12:58,200 --> 00:13:00,240
is maybe built your brand on XC,

335
00:13:00,390 --> 00:13:02,490
but still have an Amazon handmade.

336
00:13:02,610 --> 00:13:06,240
They'll go to Shopify and have your website there and kinda

337
00:13:06,240 --> 00:13:09,750
like venture out in different platforms because you're selling a digital

338
00:13:09,750 --> 00:13:10,890
product. Once you create it,

339
00:13:10,890 --> 00:13:12,030
you did all the work already.

340
00:13:12,390 --> 00:13:13,620
Okay? So on Etsy,

341
00:13:13,620 --> 00:13:16,740
digital products are still considered handmade products.

342
00:13:16,740 --> 00:13:18,990
It's not just for physical handmade.

343
00:13:19,320 --> 00:13:21,870
Exactly. It's also for digital handmade.

344
00:13:21,870 --> 00:13:23,910
So this is a really important point.

345
00:13:24,030 --> 00:13:25,560
I think you guys is,

346
00:13:25,650 --> 00:13:27,960
as you look at multiple streams of income,

347
00:13:28,020 --> 00:13:29,520
regardless of what you make,

348
00:13:29,610 --> 00:13:32,760
okay, is there a way that you could add a digital

349
00:13:32,760 --> 00:13:34,200
element to it as well?

350
00:13:34,320 --> 00:13:39,720
Maybe you make beaded jewelry and you could put a tutorial

351
00:13:39,720 --> 00:13:42,720
together to show someone how to do one of the very

352
00:13:42,720 --> 00:13:45,090
simple designs of beaded jewelry,

353
00:13:45,120 --> 00:13:45,930
for example.

354
00:13:46,140 --> 00:13:49,380
And you could sell that online and just like Nancy saying,

355
00:13:49,410 --> 00:13:50,850
you make it wine to build it.

356
00:13:50,850 --> 00:13:52,500
Once it's now a product.

357
00:13:52,560 --> 00:13:56,190
And guess what different than your jewelry that you make,

358
00:13:56,220 --> 00:13:57,600
you don't have to have supplies.

359
00:13:57,660 --> 00:13:59,850
There's no production cost it's already done.

360
00:14:00,060 --> 00:14:03,690
This is something to think about as you're strategically considering how

361
00:14:03,690 --> 00:14:05,100
you're growing your business.

362
00:14:05,550 --> 00:14:08,010
Exactly. And you could do it with so many different types

363
00:14:08,010 --> 00:14:08,670
of niches.

364
00:14:08,700 --> 00:14:09,300
Like you said,

365
00:14:09,300 --> 00:14:11,400
jewelry, if you do knitting,

366
00:14:11,550 --> 00:14:14,190
you could do a medium pattern of what you knit it.

367
00:14:14,940 --> 00:14:16,680
Right? And you could sell that as a download,

368
00:14:16,680 --> 00:14:17,430
like a PDF,

369
00:14:17,490 --> 00:14:19,590
showing somebody how to make a hat,

370
00:14:19,830 --> 00:14:20,970
something that's simple,

371
00:14:21,030 --> 00:14:23,760
and you can sell them like for $5 and create a

372
00:14:23,760 --> 00:14:25,650
digital product out of it is really,

373
00:14:25,650 --> 00:14:26,250
really cool.

374
00:14:26,880 --> 00:14:30,390
So I'm feeling like getting back to this idea of Amazon

375
00:14:30,390 --> 00:14:32,160
handmade versus Etsy.

376
00:14:32,490 --> 00:14:34,830
When somebody goes to Amazon,

377
00:14:34,860 --> 00:14:38,070
they're specifically looking for a certain type of product for the

378
00:14:38,070 --> 00:14:38,820
most part.

379
00:14:38,850 --> 00:14:42,870
So maybe they're looking for pink baby blankets,

380
00:14:43,740 --> 00:14:44,850
right? Yes.

381
00:14:44,940 --> 00:14:48,060
And probably not looking as much for the store,

382
00:14:48,300 --> 00:14:50,130
but when they go to Etsy,

383
00:14:50,250 --> 00:14:52,580
I think they probably look product specific,

384
00:14:52,580 --> 00:14:55,610
but once they link into the store or they saw you

385
00:14:55,610 --> 00:14:58,340
on Facebook and they know about your Etsy store or your

386
00:14:58,340 --> 00:15:01,550
Instagram link is heading people to the Etsy store,

387
00:15:01,550 --> 00:15:02,510
which I see a lot,

388
00:15:02,540 --> 00:15:03,980
then they know you by store name.

389
00:15:04,010 --> 00:15:06,860
So they also look for your shop specifically.

390
00:15:07,570 --> 00:15:08,620
Yes, exactly.

391
00:15:08,620 --> 00:15:11,650
And another thing you said is the whole personalization.

392
00:15:12,010 --> 00:15:14,800
That's another big key factor that I didn't mention is that

393
00:15:14,800 --> 00:15:15,700
with ECC,

394
00:15:16,120 --> 00:15:18,610
you could pretty much get anything customized.

395
00:15:18,730 --> 00:15:21,100
And that's why it's great for people that are getting married

396
00:15:21,100 --> 00:15:23,080
or for baby showers for things like that.

397
00:15:23,080 --> 00:15:26,770
Because you could literally just send someone a picture and say,

398
00:15:26,800 --> 00:15:27,400
Hey, you know,

399
00:15:27,400 --> 00:15:28,720
I'm thinking of something like this,

400
00:15:28,720 --> 00:15:31,600
or you could go to a store and 90% of their

401
00:15:31,600 --> 00:15:33,550
products you could personalize.

402
00:15:33,550 --> 00:15:36,370
And that's the great thing about buying on Etsy as well.

403
00:15:36,790 --> 00:15:38,950
You get something very unique and different.

404
00:15:39,340 --> 00:15:40,630
And again,

405
00:15:40,960 --> 00:15:42,640
I think with a lot of these platforms,

406
00:15:42,640 --> 00:15:44,110
particularly at sea,

407
00:15:44,440 --> 00:15:46,360
if people don't know you from the beginning,

408
00:15:46,360 --> 00:15:49,090
it's a great way for people just to learn and find

409
00:15:49,090 --> 00:15:52,270
out about you as a maker in total.

410
00:15:52,300 --> 00:15:53,890
Because a lot of people just,

411
00:15:53,920 --> 00:15:55,330
aren't going to know you're there.

412
00:15:55,600 --> 00:15:56,500
When you're at craft shows,

413
00:15:56,500 --> 00:15:58,810
you're only limited to someone who walks the show.

414
00:15:59,020 --> 00:15:59,950
When you're on Facebook,

415
00:15:59,950 --> 00:16:03,400
you're limited to the people who are liking your page or

416
00:16:03,400 --> 00:16:04,570
part of your group.

417
00:16:04,780 --> 00:16:06,160
If they even see your posts,

418
00:16:06,190 --> 00:16:08,110
because we know all the issues with social media,

419
00:16:08,110 --> 00:16:13,330
right? But this is just another channel where you can become

420
00:16:13,330 --> 00:16:17,080
discovered with your product because your products would show up.

421
00:16:17,230 --> 00:16:19,360
And the platform is so big on Etsy.

422
00:16:20,380 --> 00:16:24,700
And I think the last statistics I saw was that both

423
00:16:24,790 --> 00:16:28,540
buyers and sellers were continually growing.

424
00:16:28,870 --> 00:16:29,800
Yes, they are.

425
00:16:29,860 --> 00:16:31,840
This has grown so much.

426
00:16:32,080 --> 00:16:32,410
I mean,

427
00:16:32,410 --> 00:16:34,480
one of the key things now is that a lot of

428
00:16:34,480 --> 00:16:35,620
people worry about,

429
00:16:35,830 --> 00:16:38,140
well, how am I going to stand out in a saturated

430
00:16:38,140 --> 00:16:41,140
market when there's so many stores selling similar products?

431
00:16:41,410 --> 00:16:44,200
And the key thing is to build a memorable shop,

432
00:16:44,260 --> 00:16:46,900
to make sure that you're building your brand as you're building

433
00:16:46,900 --> 00:16:47,620
your store,

434
00:16:47,710 --> 00:16:51,370
because it's growing so much that in 2016,

435
00:16:51,370 --> 00:16:52,690
you could upload something.

436
00:16:52,690 --> 00:16:55,870
And most likely within a month after uploading a couple of

437
00:16:55,900 --> 00:16:57,940
listings, you'll start getting some traction.

438
00:16:58,210 --> 00:17:01,180
It is getting a little bit harder because there's so many

439
00:17:01,180 --> 00:17:02,830
people joining the platform.

440
00:17:03,190 --> 00:17:06,430
Okay. I'm glad you addressed that because I have had a

441
00:17:06,430 --> 00:17:09,370
lot of people say to me that they're not getting the

442
00:17:09,370 --> 00:17:10,600
results from Etsy,

443
00:17:10,630 --> 00:17:12,250
that they did five years ago,

444
00:17:12,250 --> 00:17:12,970
for example.

445
00:17:13,840 --> 00:17:17,200
Well, perhaps they're not because they're still doing the same thing

446
00:17:17,200 --> 00:17:18,820
that they did five years ago.

447
00:17:19,150 --> 00:17:23,110
Yeah. And that's what Forms change over time.

448
00:17:23,110 --> 00:17:25,810
So when you talk about a memorable shop,

449
00:17:26,080 --> 00:17:27,700
can you go deeper with that?

450
00:17:27,940 --> 00:17:31,060
Oh, what types of things would people do to make their

451
00:17:31,060 --> 00:17:31,990
shop memorable?

452
00:17:32,380 --> 00:17:32,890
Of course,

453
00:17:32,920 --> 00:17:36,040
the first thing is the branding is really important.

454
00:17:36,280 --> 00:17:39,040
Making sure that you have a brand,

455
00:17:39,040 --> 00:17:41,770
like when people look at your different listings,

456
00:17:42,070 --> 00:17:44,950
if they were to see them separately in the search feed,

457
00:17:44,950 --> 00:17:47,850
would they recognize that this is from that one store,

458
00:17:47,900 --> 00:17:49,210
Nancy marketing tools?

459
00:17:49,470 --> 00:17:51,330
Would they recognize you as a brand?

460
00:17:51,480 --> 00:17:54,480
Because once you get recognized as a brand and people start

461
00:17:54,780 --> 00:17:56,100
noticing who you are,

462
00:17:56,280 --> 00:17:58,920
then you could charge even premium prices and even raise your

463
00:17:58,920 --> 00:18:00,120
prices up as well.

464
00:18:00,570 --> 00:18:02,310
So that's one key element.

465
00:18:02,370 --> 00:18:04,050
The second key element is,

466
00:18:04,050 --> 00:18:08,130
especially when you're first starting out is to micromanage down.

467
00:18:08,160 --> 00:18:10,620
A lot of people feel like if they micro niche,

468
00:18:11,010 --> 00:18:12,330
that they're not going to get sales,

469
00:18:12,330 --> 00:18:14,640
that they need to sell a whole bunch of different things.

470
00:18:14,820 --> 00:18:17,190
They feel like they need to sell mugs and tots and

471
00:18:17,190 --> 00:18:20,880
principals and keychains and a whole bunch of different varieties.

472
00:18:21,150 --> 00:18:22,110
But when you do that,

473
00:18:22,110 --> 00:18:25,980
you actually confuse yourself as well as your target audience.

474
00:18:25,980 --> 00:18:28,710
Like you don't really know who is your target audience,

475
00:18:28,710 --> 00:18:31,440
because you got like 10 different people that you're trying to

476
00:18:31,440 --> 00:18:32,100
sell to.

477
00:18:32,400 --> 00:18:33,900
So when you try to sell to everyone,

478
00:18:33,900 --> 00:18:34,770
you sell to no one,

479
00:18:34,770 --> 00:18:38,340
you have to make sure that you niche down and stick

480
00:18:38,340 --> 00:18:39,390
with that for a little bit,

481
00:18:39,390 --> 00:18:42,360
to see if you start getting some traction and your audience

482
00:18:42,390 --> 00:18:45,600
eventually will tell you the things that they want from you.

483
00:18:45,600 --> 00:18:48,000
And once you start branding initial down,

484
00:18:48,210 --> 00:18:49,380
people will start telling you,

485
00:18:49,380 --> 00:18:51,330
Hey, you should have this on your store,

486
00:18:51,600 --> 00:18:53,280
or this will be cool if you have this.

487
00:18:53,280 --> 00:18:56,940
And then you create a robust line around those products.

488
00:18:56,940 --> 00:18:58,770
And then once you have a brand,

489
00:18:59,130 --> 00:19:02,600
then you can start adding different elements of different things,

490
00:19:02,620 --> 00:19:04,590
as long as it's related to your niche.

491
00:19:04,680 --> 00:19:07,530
But that's the best way to kind of start a brand

492
00:19:07,620 --> 00:19:08,220
and grow.

493
00:19:08,400 --> 00:19:12,240
And the third thing is don't rely on XC alone.

494
00:19:12,390 --> 00:19:15,540
Don't rely on the traffic of ECC because keep in mind

495
00:19:15,540 --> 00:19:18,930
that 2016 and 2020 is four years different.

496
00:19:18,930 --> 00:19:21,930
Imagine all the stores and all the people that are adding

497
00:19:22,020 --> 00:19:23,610
new stores every single day.

498
00:19:23,820 --> 00:19:25,530
So organically,

499
00:19:25,530 --> 00:19:28,170
you might not get found because there's so many people you're

500
00:19:28,170 --> 00:19:28,980
competing with.

501
00:19:29,190 --> 00:19:32,340
So the only way to stand out on monster your competitors

502
00:19:32,430 --> 00:19:36,420
and get that consistent traffic all the time is by leveraging

503
00:19:36,750 --> 00:19:39,780
branding and leveraging social media and email marketing,

504
00:19:39,780 --> 00:19:42,330
which is a big thing that many people don't do on

505
00:19:42,330 --> 00:19:44,950
ECC. As one of the one thing that I do frequently

506
00:19:45,060 --> 00:19:46,230
on my YouTube channel.

507
00:19:46,470 --> 00:19:48,000
And that's the number one thing I noticed,

508
00:19:48,000 --> 00:19:49,440
no one is collecting emails.

509
00:19:49,710 --> 00:19:51,780
They're not practicing email marketing,

510
00:19:51,780 --> 00:19:55,140
which is really important for you to get that repeated customer,

511
00:19:55,140 --> 00:19:56,940
to build your brand and most more,

512
00:19:56,940 --> 00:19:59,790
right? Like targeting on Facebook and doing other things with that.

513
00:19:59,940 --> 00:20:02,430
But you have to think outside of ECC,

514
00:20:02,430 --> 00:20:04,890
you can't just create a store overload,

515
00:20:04,890 --> 00:20:07,650
a couple listings and just wait for the traffic and the

516
00:20:07,650 --> 00:20:08,310
money to come in.

517
00:20:08,310 --> 00:20:09,240
And it doesn't work that way.

518
00:20:09,390 --> 00:20:11,700
You have to drive your own traffic back to your store,

519
00:20:11,910 --> 00:20:13,740
whatever you get from ECC,

520
00:20:13,740 --> 00:20:16,080
from the building traffic that they provide you.

521
00:20:16,080 --> 00:20:16,770
That's great,

522
00:20:16,770 --> 00:20:17,940
but that should be extra.

523
00:20:18,180 --> 00:20:21,330
You should be driving your own traffic using other sources.

524
00:20:21,770 --> 00:20:22,820
Absolutely. I mean,

525
00:20:22,820 --> 00:20:24,200
it's kind of similar to,

526
00:20:24,200 --> 00:20:25,400
if you build a website,

527
00:20:25,730 --> 00:20:26,300
of course,

528
00:20:27,350 --> 00:20:28,100
people think that,

529
00:20:28,130 --> 00:20:28,550
Oh, well,

530
00:20:28,550 --> 00:20:30,380
if I build a website and then they sit and they

531
00:20:30,380 --> 00:20:31,760
wait for the sales to come in,

532
00:20:31,820 --> 00:20:35,690
well, that doesn't happen because nobody knows the website even exists

533
00:20:35,870 --> 00:20:36,470
or Kirkland.

534
00:20:36,740 --> 00:20:38,480
So I think with Etsy,

535
00:20:38,480 --> 00:20:41,870
there's a little bit more advantage because you might be found

536
00:20:41,870 --> 00:20:42,650
in search.

537
00:20:43,190 --> 00:20:44,900
We have that built in audience already.

538
00:20:45,380 --> 00:20:46,490
Yeah, it's possible.

539
00:20:46,520 --> 00:20:50,170
And that's also why it was working so much better earlier

540
00:20:50,170 --> 00:20:52,780
because not so many people were on the platform yet.

541
00:20:53,050 --> 00:20:54,880
Just like I was saying a little bit ago,

542
00:20:54,880 --> 00:20:56,890
like the link in your Instagram bio,

543
00:20:57,100 --> 00:20:59,980
if you're doing a Facebook live about a certain product,

544
00:20:59,980 --> 00:21:00,490
then you say,

545
00:21:00,490 --> 00:21:01,900
go visit my Etsy shop.

546
00:21:01,990 --> 00:21:03,370
If you don't have a website yet.

547
00:21:03,820 --> 00:21:04,810
So absolutely.

548
00:21:04,810 --> 00:21:06,460
And talking it up everywhere.

549
00:21:06,490 --> 00:21:08,800
I totally agree with you with that.

550
00:21:09,040 --> 00:21:12,010
What mistakes do you see people doing on Etsy?

551
00:21:14,860 --> 00:21:17,620
We'll get into these mistakes right after a quick break.

552
00:21:18,420 --> 00:21:19,980
Yes. It's possible.

553
00:21:20,130 --> 00:21:22,800
Increase your sales without adding a single customer.

554
00:21:23,040 --> 00:21:26,460
How you ask by offering personalization with your products,

555
00:21:26,730 --> 00:21:29,880
wrap a cake box with a ribbon saying happy 30th birthday,

556
00:21:29,880 --> 00:21:33,330
Annie, or at a special message and date to wedding or

557
00:21:33,330 --> 00:21:35,790
party favors for an extra meaningful touch.

558
00:21:35,910 --> 00:21:39,150
Where else can you get customization with a creatively spelled name

559
00:21:39,150 --> 00:21:40,080
or find packaging?

560
00:21:40,080 --> 00:21:42,570
That includes a saying whose meaning is known to a select

561
00:21:42,570 --> 00:21:45,270
to not only our customers willing to pay for these special

562
00:21:45,270 --> 00:21:48,450
touches. They'll tell their friends and word will spread about your

563
00:21:48,450 --> 00:21:49,740
company and products.

564
00:21:49,950 --> 00:21:53,310
You can create personalized ribbons and labels in seconds.

565
00:21:53,400 --> 00:21:56,730
Make just one or thousands without waiting weeks or having to

566
00:21:56,730 --> 00:22:00,000
spend money to order yards and yards print words in any

567
00:22:00,000 --> 00:22:00,990
language or font,

568
00:22:01,200 --> 00:22:01,950
add logos,

569
00:22:02,070 --> 00:22:03,810
images, even photos,

570
00:22:04,080 --> 00:22:07,020
perfect for branding or adding ingredient and flavor labels.

571
00:22:07,020 --> 00:22:08,730
To for more information,

572
00:22:08,730 --> 00:22:10,830
go to the ribbon print company.com.

573
00:22:11,550 --> 00:22:11,850
You know,

574
00:22:11,850 --> 00:22:15,540
I think because it's social easy platform to sign up,

575
00:22:15,570 --> 00:22:18,570
you don't have to pay thousands of dollars to start a

576
00:22:18,570 --> 00:22:19,620
business on vaccine.

577
00:22:19,950 --> 00:22:22,200
People treat it like a hobby and not like a real

578
00:22:22,200 --> 00:22:25,350
business. They upload once in a while,

579
00:22:25,350 --> 00:22:26,790
they don't have their rules.

580
00:22:26,790 --> 00:22:27,810
They don't have their about me.

581
00:22:27,810 --> 00:22:29,010
Story filled out.

582
00:22:29,040 --> 00:22:30,780
They don't even have a logo.

583
00:22:31,080 --> 00:22:32,880
They're not constantly fixing their store.

584
00:22:32,880 --> 00:22:34,200
I'm constantly changing it.

585
00:22:34,200 --> 00:22:34,950
Trying to think of,

586
00:22:34,980 --> 00:22:36,960
okay, I did this six months from now and look at

587
00:22:36,960 --> 00:22:37,380
it. I'm like,

588
00:22:37,440 --> 00:22:38,790
ah, I could make it look better.

589
00:22:38,790 --> 00:22:40,770
Right? So I'm constantly trying to fix it.

590
00:22:41,130 --> 00:22:42,300
That's what I said in the beginning.

591
00:22:42,300 --> 00:22:44,910
I'm rebranding my whole store right now to make it look

592
00:22:44,910 --> 00:22:46,260
better. And I'm removing stuff.

593
00:22:46,770 --> 00:22:47,970
It's a constant work.

594
00:22:47,970 --> 00:22:50,550
It's not just creating the store and just sitting there and

595
00:22:50,550 --> 00:22:50,700
be like,

596
00:22:50,700 --> 00:22:52,530
okay, I guess I'll just wait for the money to come

597
00:22:52,530 --> 00:22:55,140
in. But they treat it as a hobby.

598
00:22:55,140 --> 00:22:56,670
They don't treat it as a real business.

599
00:22:56,940 --> 00:22:58,950
And then I have people they'll tell me,

600
00:22:58,950 --> 00:23:00,420
Hey, I'm not getting any sales.

601
00:23:00,690 --> 00:23:02,400
I'll go do an audit of their store.

602
00:23:02,400 --> 00:23:03,990
They don't have SEO done.

603
00:23:04,260 --> 00:23:07,320
They have one image instead of using all 10 images to

604
00:23:07,320 --> 00:23:08,400
showcase your product,

605
00:23:08,610 --> 00:23:10,020
they have no bio.

606
00:23:10,080 --> 00:23:12,150
They have no pictures like blank.

607
00:23:12,420 --> 00:23:15,750
It looks like an incomplete store when you're shopping as a

608
00:23:15,750 --> 00:23:18,420
buyer. And you're going to a store that doesn't have a

609
00:23:18,420 --> 00:23:20,880
logo. You go to the listing description to read why you're

610
00:23:20,880 --> 00:23:21,720
getting it.

611
00:23:21,720 --> 00:23:23,250
Doesn't have anything in there.

612
00:23:23,430 --> 00:23:24,000
You're like,

613
00:23:24,180 --> 00:23:25,200
um, okay,

614
00:23:25,200 --> 00:23:26,400
I'm going to go to the next door.

615
00:23:26,400 --> 00:23:27,300
You lose people.

616
00:23:27,510 --> 00:23:29,160
You're not engaging those people.

617
00:23:29,400 --> 00:23:32,460
Or I always tell people your photo is what grabs the

618
00:23:32,460 --> 00:23:33,480
person's attention,

619
00:23:33,480 --> 00:23:35,520
right? It was makes them want to click it,

620
00:23:35,520 --> 00:23:38,340
compels them to learn more about who you are as a

621
00:23:38,340 --> 00:23:42,360
brand. Your listing description is what gives them the feeling of,

622
00:23:42,390 --> 00:23:42,870
Oh, okay.

623
00:23:42,870 --> 00:23:44,970
This is all I need to know about whatever they're buying.

624
00:23:45,020 --> 00:23:48,290
I feel comfortable and helps them make an informed decision of

625
00:23:48,290 --> 00:23:49,880
whether they want to proceed with the order.

626
00:23:50,150 --> 00:23:52,670
And the SCO is how they found during the first place.

627
00:23:52,970 --> 00:23:55,040
All of them combined together help you,

628
00:23:55,280 --> 00:23:57,920
not just doing SEO and having bad photos,

629
00:23:58,160 --> 00:24:00,140
not crafting a great listing description,

630
00:24:00,140 --> 00:24:02,150
but you didn't optimize it for SEO.

631
00:24:02,390 --> 00:24:03,770
Or maybe you have great photos,

632
00:24:03,770 --> 00:24:05,240
but you didn't do the other two things.

633
00:24:05,540 --> 00:24:10,670
Everything collectively works together to help you reach more people and

634
00:24:10,670 --> 00:24:12,020
hopefully get more sales,

635
00:24:12,020 --> 00:24:13,130
which is the ultimate goal.

636
00:24:13,430 --> 00:24:13,810
Yeah. Yeah.

637
00:24:13,810 --> 00:24:17,560
And I think that is one challenge on the platform overall,

638
00:24:17,590 --> 00:24:19,000
not just unique to Etsy,

639
00:24:19,000 --> 00:24:21,970
but potentially other places as well is that you are going

640
00:24:21,970 --> 00:24:24,340
to have some hobbyists there just because that's,

641
00:24:24,340 --> 00:24:25,930
he is known for handmade.

642
00:24:25,960 --> 00:24:28,840
So you might have some teenagers who are throwing some product

643
00:24:28,840 --> 00:24:29,410
up on Etsy.

644
00:24:29,410 --> 00:24:30,370
It's kind of a business,

645
00:24:30,370 --> 00:24:32,230
not really that kind of thing.

646
00:24:32,440 --> 00:24:36,730
But if you're really there with serious business intent,

647
00:24:36,880 --> 00:24:39,010
this can't be a Friday afternoon project.

648
00:24:39,160 --> 00:24:40,600
You throw up some information,

649
00:24:40,600 --> 00:24:41,740
hope for some sales,

650
00:24:41,770 --> 00:24:45,160
see if it works and then either say yes or no,

651
00:24:45,160 --> 00:24:46,450
or kind of forget about it,

652
00:24:46,600 --> 00:24:48,220
right. If you're really serious,

653
00:24:48,220 --> 00:24:49,390
you've got to do everything.

654
00:24:49,420 --> 00:24:50,260
Like you just mentioned,

655
00:24:50,260 --> 00:24:51,760
Nancy, filling it all out,

656
00:24:51,790 --> 00:24:53,620
getting educated on the platform,

657
00:24:53,830 --> 00:24:54,460
making sure that,

658
00:24:54,460 --> 00:24:55,180
so when people come,

659
00:24:55,180 --> 00:24:57,820
they really understand that it is a serious business.

660
00:24:58,090 --> 00:25:00,070
Exactly. And treat it like a real business.

661
00:25:00,070 --> 00:25:02,560
Like even if you didn't spend a lot of money to

662
00:25:02,560 --> 00:25:03,370
start it up,

663
00:25:03,400 --> 00:25:05,830
it just treated it like a real business when you do.

664
00:25:05,980 --> 00:25:06,550
But like you said,

665
00:25:06,550 --> 00:25:07,510
you will learn a lot.

666
00:25:07,510 --> 00:25:08,890
You will grow in the platform.

667
00:25:09,100 --> 00:25:11,290
It will teach you a lot of valuable lessons and you're

668
00:25:11,290 --> 00:25:12,280
going to make mistakes.

669
00:25:12,280 --> 00:25:13,300
We all make mistakes.

670
00:25:13,300 --> 00:25:14,320
Especially in the beginning,

671
00:25:14,530 --> 00:25:17,620
the key is pushing through them and keep learning and growing

672
00:25:18,130 --> 00:25:19,480
You. And I talked,

673
00:25:19,540 --> 00:25:22,360
I don't know if it was by comment already while we

674
00:25:22,360 --> 00:25:24,640
were recording or when we were pre chatting.

675
00:25:24,640 --> 00:25:26,740
But we did talk a little bit about the fact that

676
00:25:26,770 --> 00:25:27,820
you also still,

677
00:25:27,820 --> 00:25:28,570
at some point,

678
00:25:28,570 --> 00:25:31,870
want your own website that you own so they can work

679
00:25:31,870 --> 00:25:33,400
in tandem with each other.

680
00:25:33,580 --> 00:25:34,900
How does that work?

681
00:25:34,930 --> 00:25:37,570
So let's say someone starts and I think a lot of

682
00:25:37,570 --> 00:25:40,870
people like it's the easier option because the platform is so

683
00:25:40,870 --> 00:25:43,420
well built out already shopping carts,

684
00:25:43,450 --> 00:25:44,950
integrated like all of that.

685
00:25:45,220 --> 00:25:49,180
So most people would probably start with some type of an

686
00:25:49,210 --> 00:25:52,090
e-commerce spot on Etsy,

687
00:25:52,540 --> 00:25:53,800
right? Yeah.

688
00:25:53,860 --> 00:25:56,500
I would recommend to start with ECC first.

689
00:25:56,620 --> 00:25:58,600
So you could kind of like get started,

690
00:25:58,630 --> 00:25:59,170
like you said,

691
00:25:59,170 --> 00:26:03,310
it's a lot easier and people do tend to get overwhelmed.

692
00:26:03,310 --> 00:26:07,240
Having just even thinking about having a blog because they don't

693
00:26:07,240 --> 00:26:08,530
know really where to start.

694
00:26:08,950 --> 00:26:12,300
However, the great thing about now in days is that there's

695
00:26:12,300 --> 00:26:16,090
so many great resources that you could find to learn how

696
00:26:16,090 --> 00:26:17,020
to build a site,

697
00:26:17,050 --> 00:26:19,540
or you go hire someone if you have the budget,

698
00:26:19,540 --> 00:26:23,200
obviously. But the first thing I would say is start with

699
00:26:23,230 --> 00:26:24,790
your ECC store.

700
00:26:25,210 --> 00:26:27,100
And once you have built it up that you have a

701
00:26:27,100 --> 00:26:27,850
lot of listings,

702
00:26:27,880 --> 00:26:29,170
you completed everything.

703
00:26:29,560 --> 00:26:32,980
I do think that it's very necessary to have a blog

704
00:26:33,550 --> 00:26:34,480
or website.

705
00:26:34,510 --> 00:26:35,620
Let's call it a website,

706
00:26:35,700 --> 00:26:36,430
a website.

707
00:26:36,790 --> 00:26:39,430
I always recommend WordPress.

708
00:26:39,490 --> 00:26:42,820
I feel like you could start with like Wix or one

709
00:26:42,820 --> 00:26:47,370
of these platforms are very easy to start with over time.

710
00:26:47,370 --> 00:26:49,110
You'll I'll grow that platform.

711
00:26:49,350 --> 00:26:51,360
And I personally like WordPress,

712
00:26:51,360 --> 00:26:52,800
because you could do so much,

713
00:26:52,860 --> 00:26:54,090
it's an open platform.

714
00:26:54,090 --> 00:26:57,990
You can pretty much customize it anywhere you want in the

715
00:26:57,990 --> 00:26:59,010
beginning. Yes.

716
00:26:59,040 --> 00:27:00,630
It will be a learning curve,

717
00:27:00,960 --> 00:27:02,190
but in the long run,

718
00:27:02,190 --> 00:27:04,050
you'll be so thankful that you're with them.

719
00:27:04,350 --> 00:27:06,780
But whatever platform you choose,

720
00:27:07,020 --> 00:27:09,990
just have a website outside of ECC.

721
00:27:10,500 --> 00:27:12,840
Absolutely. For numerous reasons.

722
00:27:12,960 --> 00:27:16,290
Exit could unfortunately suspend your account.

723
00:27:16,290 --> 00:27:16,560
I mean,

724
00:27:16,560 --> 00:27:19,980
there's countless people that I have a video on YouTube about

725
00:27:20,010 --> 00:27:21,170
your account being suspended.

726
00:27:21,180 --> 00:27:22,500
I guess so many people that tell me,

727
00:27:22,500 --> 00:27:24,480
Nancy, you mentioned in the video,

728
00:27:24,540 --> 00:27:26,700
ECC only suspense accounts based on one,

729
00:27:26,700 --> 00:27:27,180
two, three.

730
00:27:27,390 --> 00:27:29,340
I didn't do any of those things in my account got

731
00:27:29,340 --> 00:27:32,670
suspended and it's been happening a lot lately.

732
00:27:32,670 --> 00:27:36,270
I've no idea why majority of these people follow me.

733
00:27:36,270 --> 00:27:37,620
They're great people.

734
00:27:37,620 --> 00:27:38,670
I know their products.

735
00:27:38,880 --> 00:27:41,310
So it is a little nerve wracking to know that it

736
00:27:41,310 --> 00:27:42,390
could happen to anyone,

737
00:27:42,390 --> 00:27:43,470
including myself,

738
00:27:43,560 --> 00:27:44,310
that they could say,

739
00:27:44,310 --> 00:27:46,980
okay, the store broke some type of policy.

740
00:27:46,980 --> 00:27:49,170
Maybe you use one word that's trademark or something.

741
00:27:49,170 --> 00:27:49,680
Not sure,

742
00:27:49,680 --> 00:27:51,780
but they have been getting stores shut down.

743
00:27:51,780 --> 00:27:53,100
For some reason it happens,

744
00:27:53,100 --> 00:27:53,550
I guess.

745
00:27:53,850 --> 00:27:56,130
But if you have your own website,

746
00:27:56,130 --> 00:27:57,360
you don't lose everything.

747
00:27:57,360 --> 00:28:01,470
That's one main reason that many people start a website on

748
00:28:01,470 --> 00:28:01,860
the side,

749
00:28:01,860 --> 00:28:04,470
you shouldn't start it because of the premises of my storm.

750
00:28:04,470 --> 00:28:05,160
I get suspended.

751
00:28:05,160 --> 00:28:07,470
You should start it because of the premises that you're trying

752
00:28:07,470 --> 00:28:08,610
to build a real business,

753
00:28:08,610 --> 00:28:09,630
you're trying to grow.

754
00:28:09,900 --> 00:28:11,220
And with a website,

755
00:28:11,430 --> 00:28:13,440
you could sell your product there.

756
00:28:13,470 --> 00:28:17,010
You could grow your email list a lot easier than ECC

757
00:28:17,370 --> 00:28:18,570
because we XC.

758
00:28:18,690 --> 00:28:22,650
One of the cons is that when you're collecting emails,

759
00:28:22,890 --> 00:28:24,330
you're allowed to do so,

760
00:28:24,330 --> 00:28:26,940
but you have to put a link where people have to

761
00:28:26,940 --> 00:28:28,110
copy that link,

762
00:28:28,350 --> 00:28:29,600
put it in the browser,

763
00:28:29,670 --> 00:28:31,080
head over to your email.

764
00:28:31,080 --> 00:28:34,380
Sign up is not a clickable link because it's outside of

765
00:28:34,380 --> 00:28:37,080
ECC. So therefore a lot of people are not going to

766
00:28:37,080 --> 00:28:38,430
like copy and paste.

767
00:28:38,550 --> 00:28:42,270
Unfortunately, unless they really wanted this con or whatever you're offering

768
00:28:42,270 --> 00:28:42,840
for free.

769
00:28:43,080 --> 00:28:45,180
They make it a lot harder on the website.

770
00:28:45,180 --> 00:28:46,410
You could have little popups,

771
00:28:46,440 --> 00:28:47,790
you could track people.

772
00:28:48,000 --> 00:28:50,370
You could collect that email and tell Facebook,

773
00:28:50,370 --> 00:28:52,860
Hey, I want to show I'm running a sales on my

774
00:28:52,890 --> 00:28:56,130
Ziad. I want you to show my products to these people

775
00:28:56,190 --> 00:28:57,930
that already engage with my brand,

776
00:28:57,960 --> 00:29:00,510
that I know the likelihood of them buying is a lot

777
00:29:00,510 --> 00:29:03,210
higher. So there's so many things you could do with a

778
00:29:03,210 --> 00:29:04,890
blog. In addition to that,

779
00:29:04,890 --> 00:29:05,610
having a website,

780
00:29:05,610 --> 00:29:08,970
you will have a section for blogging because now you can

781
00:29:08,970 --> 00:29:11,910
reach more people by providing value.

782
00:29:12,180 --> 00:29:15,960
If you provide valuable content around what you fell,

783
00:29:15,990 --> 00:29:19,770
that's the quickest way to grow your brand and drive more

784
00:29:19,770 --> 00:29:21,930
traffic using the power of Google.

785
00:29:22,220 --> 00:29:23,120
Totally agree.

786
00:29:23,150 --> 00:29:26,780
And we do have it's either before or after this episode,

787
00:29:26,780 --> 00:29:29,270
I don't remember where it falls in the scheme of things,

788
00:29:29,300 --> 00:29:32,270
but we are going to be reviewing Shopify also,

789
00:29:32,270 --> 00:29:33,920
which for product based businesses,

790
00:29:33,920 --> 00:29:35,630
I think is a great option.

791
00:29:35,630 --> 00:29:38,930
So WordPress or Shopify are great options,

792
00:29:38,930 --> 00:29:40,310
but having that website,

793
00:29:40,310 --> 00:29:41,650
you can see how Nancy's talking.

794
00:29:41,950 --> 00:29:46,120
It serves different purposes and there's value to both of them

795
00:29:46,360 --> 00:29:47,860
and they can work well together.

796
00:29:48,780 --> 00:29:51,300
Exactly. There's so many things now in day,

797
00:29:51,300 --> 00:29:52,830
there's a plugin that I use.

798
00:29:53,220 --> 00:29:56,340
I'm also an ambassador for them just to kind of as

799
00:29:56,340 --> 00:29:57,180
a disclaimer,

800
00:29:57,510 --> 00:30:00,600
but it's a plugin it's called WordPress three 60.

801
00:30:00,930 --> 00:30:03,960
And it's really nice because it takes about 10 minutes to

802
00:30:03,960 --> 00:30:06,210
use you use it in your WordPress site.

803
00:30:06,600 --> 00:30:10,080
And what it does is integrates your XC store to your

804
00:30:10,080 --> 00:30:11,280
actual website.

805
00:30:11,610 --> 00:30:14,310
And when people are shopping on your website,

806
00:30:14,310 --> 00:30:15,780
if they end up buying something,

807
00:30:15,780 --> 00:30:18,540
they add it to the cart and now it redirects them

808
00:30:18,540 --> 00:30:20,940
back to ECC because that's the only way it works.

809
00:30:21,510 --> 00:30:24,450
And it's nice because if they never heard of your brand

810
00:30:24,810 --> 00:30:26,280
and they added to cart,

811
00:30:26,310 --> 00:30:27,840
it will take them to ECC.

812
00:30:27,990 --> 00:30:30,090
So they will feel a little bit more at ease of

813
00:30:30,090 --> 00:30:33,210
buying. So that's another thing that you could do.

814
00:30:33,240 --> 00:30:34,530
There's more plugins out there.

815
00:30:34,530 --> 00:30:35,010
I'm sure,

816
00:30:35,220 --> 00:30:37,140
but that's the one that I would recommend using.

817
00:30:37,140 --> 00:30:39,810
I have it in my own website and it's just really

818
00:30:39,810 --> 00:30:42,630
nice flow of things that you could actually promote your products

819
00:30:42,810 --> 00:30:43,980
because on XC,

820
00:30:44,040 --> 00:30:45,180
when you send traffic,

821
00:30:45,360 --> 00:30:48,300
let's say you do Pinterest or you use a Facebook ad

822
00:30:48,330 --> 00:30:51,150
or just organic traffic that you're sending back to your store.

823
00:30:51,390 --> 00:30:53,340
When they click on your listing.

824
00:30:53,610 --> 00:30:56,400
If they scroll down to read your listing description,

825
00:30:56,400 --> 00:30:58,350
to get acclimated with your listing,

826
00:30:58,620 --> 00:31:01,080
if they go a little bit too low on the page,

827
00:31:01,320 --> 00:31:02,010
on the bottom,

828
00:31:02,010 --> 00:31:03,390
it has your competitors,

829
00:31:04,080 --> 00:31:07,320
the actually lists your competitors on the bottom of the page.

830
00:31:07,650 --> 00:31:10,440
So you're driving the traffic to ECC,

831
00:31:10,710 --> 00:31:13,830
but you have the chance that they might actually leave your

832
00:31:13,830 --> 00:31:15,660
store and click on someone else's listing.

833
00:31:15,870 --> 00:31:17,580
Versus when you have a website,

834
00:31:17,850 --> 00:31:20,700
you could drive them to your actual website,

835
00:31:20,700 --> 00:31:22,080
whether you have a plugin or not,

836
00:31:22,080 --> 00:31:24,540
maybe you just sell your e-commerce stuff there as well,

837
00:31:24,810 --> 00:31:27,270
but they're staying there and there's no other competition.

838
00:31:27,270 --> 00:31:31,050
So that's another great benefit of having your website as well,

839
00:31:31,500 --> 00:31:34,470
Multiple avenues to be able to buy your product,

840
00:31:34,470 --> 00:31:36,210
I think is the overall thing.

841
00:31:36,210 --> 00:31:38,970
And I think in my mind heard a couple of listeners

842
00:31:39,000 --> 00:31:39,780
gasp like,

843
00:31:39,840 --> 00:31:42,090
Ooh, my competitors are going to show up,

844
00:31:42,330 --> 00:31:43,140
but guess what?

845
00:31:43,260 --> 00:31:47,220
You could also then be showing up on other people's stores

846
00:31:47,220 --> 00:31:48,690
if they scroll down to the bottom.

847
00:31:48,900 --> 00:31:50,070
So it works both ways.

848
00:31:50,190 --> 00:31:51,330
It goes both ways.

849
00:31:51,330 --> 00:31:52,800
And you could look at that in your stats.

850
00:31:53,010 --> 00:31:56,460
I get so many sales from other pages as well.

851
00:31:56,850 --> 00:31:57,450
Like you said,

852
00:31:57,450 --> 00:31:59,040
it's not such a negative thing,

853
00:31:59,040 --> 00:32:01,410
but it is one thing that many people are concerned is

854
00:32:01,410 --> 00:32:03,990
one of the trending topics that people tell me.

855
00:32:04,500 --> 00:32:06,750
So I always tell them both sides,

856
00:32:06,750 --> 00:32:08,850
like having a website will help you with that as well.

857
00:32:08,940 --> 00:32:10,710
But like you just mentioned a valid point.

858
00:32:11,190 --> 00:32:14,100
It doesn't always is a bad thing because people do find

859
00:32:14,100 --> 00:32:16,260
my listings based on other people's results,

860
00:32:16,290 --> 00:32:17,130
which is great as well.

861
00:32:17,460 --> 00:32:20,400
Right now let's just stay focused on Etsy.

862
00:32:20,400 --> 00:32:23,430
Okay. If someone hasn't started yet,

863
00:32:23,430 --> 00:32:25,890
and they're thinking about starting an Etsy shop,

864
00:32:25,920 --> 00:32:28,590
can you walk through what they would expect to see as

865
00:32:28,590 --> 00:32:29,490
they got started?

866
00:32:29,730 --> 00:32:30,600
So where would they go?

867
00:32:30,600 --> 00:32:33,000
I'm guessing they'd head over to Etsy and look for a

868
00:32:33,000 --> 00:32:35,040
button somewhere that says create a stores.

869
00:32:35,970 --> 00:32:38,130
Yes. If you go to ecc.com,

870
00:32:38,370 --> 00:32:40,430
I believe on the corner on the top,

871
00:32:40,430 --> 00:32:43,430
right corner is gonna have ask you to register.

872
00:32:43,430 --> 00:32:44,900
If you want to register a storm,

873
00:32:45,280 --> 00:32:48,190
Do they need to be registered already as an official business

874
00:32:48,250 --> 00:32:48,880
to open a show?

875
00:32:49,360 --> 00:32:50,200
No, they don't.

876
00:32:50,380 --> 00:32:53,800
You don't need a business license to start an Etsy store.

877
00:32:53,920 --> 00:32:57,100
All you need to do is pretty much go to ecc.com

878
00:32:57,310 --> 00:32:59,440
on the top right corner and have like a little button

879
00:32:59,440 --> 00:33:00,430
that says sign in.

880
00:33:00,730 --> 00:33:02,500
But if you don't have an account,

881
00:33:02,500 --> 00:33:04,270
you just on the right top corner,

882
00:33:04,300 --> 00:33:04,900
you click on,

883
00:33:04,900 --> 00:33:08,110
sign in and then you'll see another button that says register.

884
00:33:08,410 --> 00:33:09,580
And if you click there,

885
00:33:09,580 --> 00:33:12,430
then you'll be able to go ahead and proceed with opening

886
00:33:12,730 --> 00:33:14,350
or creating your account with access.

887
00:33:14,680 --> 00:33:16,150
Okay. Another question,

888
00:33:16,480 --> 00:33:18,460
I'm going to try not to interrupt you all the time,

889
00:33:18,460 --> 00:33:19,870
but I am again right now,

890
00:33:21,070 --> 00:33:24,130
if you have purchased on Etsy already,

891
00:33:24,130 --> 00:33:27,910
so you probably created an account through the purchasing experience.

892
00:33:28,150 --> 00:33:30,790
Would you log into that same account and then take it

893
00:33:30,790 --> 00:33:31,420
from there?

894
00:33:32,020 --> 00:33:34,120
Yes. You will log in through the same account and take

895
00:33:34,120 --> 00:33:34,540
it from there.

896
00:33:34,540 --> 00:33:35,860
Exactly. Okay.

897
00:33:35,890 --> 00:33:40,960
If you logged in as a person versus your business,

898
00:33:40,960 --> 00:33:44,800
like I have different email addresses for my different companies and

899
00:33:44,800 --> 00:33:46,780
then also a personal email address.

900
00:33:47,050 --> 00:33:49,510
Would there be any value to me keeping them separate?

901
00:33:49,540 --> 00:33:50,860
So like anytime I'm buying,

902
00:33:50,860 --> 00:33:52,810
I would just be my personal email,

903
00:33:52,990 --> 00:33:57,730
but then I wanted to set up my Etsy account as

904
00:33:57,760 --> 00:33:58,660
Sue at,

905
00:33:58,660 --> 00:33:59,950
and then my business name.

906
00:34:00,070 --> 00:34:02,230
Would there be any reason to do it that way?

907
00:34:02,650 --> 00:34:05,080
Yeah, I think it's better if you keep a separate,

908
00:34:05,350 --> 00:34:08,830
because a lot of people use one email account for everything

909
00:34:08,830 --> 00:34:10,300
like personal and business,

910
00:34:10,750 --> 00:34:13,120
but you want to start with the mentality that this is

911
00:34:13,120 --> 00:34:14,200
a business account,

912
00:34:14,200 --> 00:34:16,870
right? This is a business that you want to essentially grow.

913
00:34:17,110 --> 00:34:18,880
So it just better to have a separate.

914
00:34:18,880 --> 00:34:21,640
So you don't mix personal with business together.

915
00:34:21,760 --> 00:34:22,030
Okay. Okay.

916
00:34:22,030 --> 00:34:22,960
So two options,

917
00:34:22,960 --> 00:34:23,320
like, you know,

918
00:34:23,320 --> 00:34:27,490
sometimes, especially if someone's just starting and this is my recommendation

919
00:34:27,490 --> 00:34:28,300
to everybody,

920
00:34:28,660 --> 00:34:31,900
you may not for sure be settled into even your company

921
00:34:31,900 --> 00:34:32,650
name yet.

922
00:34:32,710 --> 00:34:33,010
You know,

923
00:34:33,010 --> 00:34:34,510
if you're starting to test products,

924
00:34:34,510 --> 00:34:35,530
test the waters,

925
00:34:35,740 --> 00:34:36,790
you know how we were talking about,

926
00:34:36,790 --> 00:34:39,760
you're not sure which products might be the most popular and

927
00:34:39,760 --> 00:34:40,780
to niche down.

928
00:34:41,170 --> 00:34:44,650
Yeah. So you could potentially open a shop.

929
00:34:44,680 --> 00:34:46,660
I'm thinking you might tell me no Nancy,

930
00:34:46,690 --> 00:34:50,800
but you might want to hold off on formalizing names and

931
00:34:50,830 --> 00:34:54,010
emails until you really feel solid on what you're doing.

932
00:34:54,010 --> 00:34:55,600
And you've gotten some traction and you know,

933
00:34:55,600 --> 00:34:56,350
that it's work.

934
00:34:56,470 --> 00:34:57,790
Yeah. I'm not against that.

935
00:34:57,820 --> 00:34:59,280
But because when people tell me why,

936
00:34:59,280 --> 00:35:01,060
I don't really know what I want to start with.

937
00:35:01,180 --> 00:35:03,490
One of the other advice I give is,

938
00:35:03,490 --> 00:35:05,830
okay, so the first thing you could do is you could

939
00:35:05,830 --> 00:35:10,000
just start selling random things and kind of see what people

940
00:35:10,000 --> 00:35:11,050
are engaging with,

941
00:35:11,050 --> 00:35:12,610
what people are interacting with.

942
00:35:13,030 --> 00:35:16,750
But once you find the products that are doing really well,

943
00:35:16,750 --> 00:35:19,600
then you want to go ahead and eliminate all the other

944
00:35:19,600 --> 00:35:20,920
stuff. So in the beginning,

945
00:35:20,920 --> 00:35:22,180
yeah, I do agree with you.

946
00:35:22,180 --> 00:35:23,050
You could kind of start it.

947
00:35:23,050 --> 00:35:25,060
You don't have to formalize everything.

948
00:35:25,300 --> 00:35:27,070
You could just start with different things.

949
00:35:27,070 --> 00:35:27,970
Test the waters,

950
00:35:27,970 --> 00:35:29,200
see what's worked for you.

951
00:35:29,350 --> 00:35:30,310
And then later on,

952
00:35:30,310 --> 00:35:30,670
say, okay,

953
00:35:30,670 --> 00:35:32,080
this is going to be the business name.

954
00:35:32,290 --> 00:35:33,340
This is going to be this.

955
00:35:33,340 --> 00:35:35,920
And kind of set it up as you go Rename a

956
00:35:35,920 --> 00:35:38,220
shop after you've called it something.

957
00:35:38,220 --> 00:35:39,360
Or would you create a whole new yeah,

958
00:35:40,040 --> 00:35:41,420
No, you could rename the shop.

959
00:35:41,450 --> 00:35:44,090
I don't necessarily think you should recreate a whole new one.

960
00:35:44,660 --> 00:35:45,470
Perfect. Okay.

961
00:35:45,470 --> 00:35:47,000
So lots of flexibility there.

962
00:35:47,420 --> 00:35:51,560
Okay. And you could always do something like Nancy designs that

963
00:35:51,560 --> 00:35:53,900
way. You're not like niching so much.

964
00:35:53,930 --> 00:35:55,640
And I say Nancy wedding designs,

965
00:35:55,880 --> 00:35:56,630
and then later on,

966
00:35:56,630 --> 00:35:59,210
you're not sending weddings since we're kind of keep it open

967
00:35:59,210 --> 00:35:59,570
as well,

968
00:35:59,570 --> 00:36:00,560
if you want it to the name.

969
00:36:00,920 --> 00:36:01,370
Okay. Okay.

970
00:36:01,460 --> 00:36:03,770
So we're creating a shop.

971
00:36:03,770 --> 00:36:04,610
What happens then?

972
00:36:05,090 --> 00:36:06,890
Well, once you create your shop,

973
00:36:06,920 --> 00:36:12,080
I recommend using there's a tool called<inaudible> dot com and it's

974
00:36:12,080 --> 00:36:13,190
free to sign up.

975
00:36:13,280 --> 00:36:14,780
They do have a pro version.

976
00:36:14,840 --> 00:36:15,980
I believe it's $10.

977
00:36:15,980 --> 00:36:17,720
I signed up with them a couple years ago,

978
00:36:17,720 --> 00:36:19,040
so it's $10 a month.

979
00:36:19,040 --> 00:36:20,420
Hopefully it's still the same price.

980
00:36:20,720 --> 00:36:21,800
And with E rank,

981
00:36:21,860 --> 00:36:24,080
you're able to plug in your store.

982
00:36:24,080 --> 00:36:25,070
Once you create your store,

983
00:36:25,100 --> 00:36:26,570
you're able to plug in your store.

984
00:36:26,900 --> 00:36:29,570
And it's such a wonderful tool because it helps you to

985
00:36:29,570 --> 00:36:31,250
do market research.

986
00:36:31,520 --> 00:36:34,010
You're able to see top sellers by category,

987
00:36:34,010 --> 00:36:35,030
by country.

988
00:36:35,240 --> 00:36:37,220
You're able to do keyword research.

989
00:36:37,400 --> 00:36:40,460
You're able to see what's trending not only on ECC,

990
00:36:40,460 --> 00:36:41,300
but on Google,

991
00:36:41,300 --> 00:36:43,040
especially if you create your own website.

992
00:36:43,250 --> 00:36:45,530
So you can start writing about those products and services and

993
00:36:45,530 --> 00:36:46,790
start driving more traffic.

994
00:36:47,060 --> 00:36:49,370
There's so many tools in Iran.

995
00:36:49,670 --> 00:36:51,380
I highly recommend doing that.

996
00:36:51,770 --> 00:36:56,750
I also recommend once you start building your store is using

997
00:36:56,780 --> 00:36:58,700
the ECC sellers handbook.

998
00:36:59,030 --> 00:37:00,770
If you don't know how to do something,

999
00:37:00,770 --> 00:37:03,800
let's say you're trying to do your banner and your picture's

1000
00:37:03,800 --> 00:37:04,520
not coming out.

1001
00:37:04,520 --> 00:37:07,130
Right. And it's blurry or pixelated.

1002
00:37:07,520 --> 00:37:11,780
The XC seller's handbook has different categories of different things.

1003
00:37:11,780 --> 00:37:14,690
You could go in there and look for information about photography,

1004
00:37:14,750 --> 00:37:15,590
about shipping,

1005
00:37:15,830 --> 00:37:17,180
about legal stuff.

1006
00:37:17,210 --> 00:37:18,020
Getting started,

1007
00:37:18,050 --> 00:37:18,800
getting found,

1008
00:37:18,800 --> 00:37:20,210
SEO, pricing,

1009
00:37:20,240 --> 00:37:21,860
finances, taxes,

1010
00:37:21,860 --> 00:37:24,470
and the list goes on and on and on.

1011
00:37:24,740 --> 00:37:27,290
And this is one of the tools that many people don't

1012
00:37:27,290 --> 00:37:29,000
use as XC sellers.

1013
00:37:29,240 --> 00:37:31,880
And this is what makes ECC so special as well.

1014
00:37:32,120 --> 00:37:36,230
They pretty much give you like a blueprint of how everything

1015
00:37:36,230 --> 00:37:40,130
works on XC from the search engine to SEO,

1016
00:37:40,130 --> 00:37:42,170
to how to build a memorable shop.

1017
00:37:42,200 --> 00:37:44,210
All you have to do is just follow the guide,

1018
00:37:44,480 --> 00:37:47,870
but that's very useful for just pretty much anything that you

1019
00:37:47,870 --> 00:37:48,650
need help with.

1020
00:37:49,190 --> 00:37:51,260
They have a really solid guide,

1021
00:37:51,260 --> 00:37:53,870
but the fact is you have to access it and use

1022
00:37:53,870 --> 00:37:55,280
it Exactly,

1023
00:37:55,460 --> 00:37:57,800
but it's really great because a lot of the things that

1024
00:37:57,800 --> 00:38:00,860
people get stuck on are things that the excavator provides you,

1025
00:38:00,860 --> 00:38:02,510
the tools to help you with it,

1026
00:38:02,510 --> 00:38:04,820
just using it and getting to know the platform,

1027
00:38:04,940 --> 00:38:08,150
but actually is very simple to get started from the beginning.

1028
00:38:08,150 --> 00:38:09,320
When you open the account,

1029
00:38:09,410 --> 00:38:10,670
it tells you step one,

1030
00:38:10,760 --> 00:38:11,510
you name your shop.

1031
00:38:11,510 --> 00:38:12,230
Step two,

1032
00:38:12,440 --> 00:38:15,260
you put your billing information within four steps.

1033
00:38:15,320 --> 00:38:16,880
You already have your store open.

1034
00:38:17,240 --> 00:38:19,640
One thing that you do need to have before you open

1035
00:38:19,640 --> 00:38:22,310
the store is have one listing already.

1036
00:38:22,790 --> 00:38:26,180
So before you even register to open a store,

1037
00:38:26,390 --> 00:38:27,320
have whatever,

1038
00:38:27,320 --> 00:38:29,870
whether you're selling a physical product or digital product,

1039
00:38:30,080 --> 00:38:30,950
have that product,

1040
00:38:30,950 --> 00:38:31,670
like the photos,

1041
00:38:31,670 --> 00:38:33,110
the listing description,

1042
00:38:33,170 --> 00:38:36,850
your SEO have that already done because in order for you

1043
00:38:36,850 --> 00:38:37,570
to open the store,

1044
00:38:37,570 --> 00:38:39,430
you have to have one listing available.

1045
00:38:39,870 --> 00:38:42,960
Okay? You have to have at least one to actually open

1046
00:38:42,960 --> 00:38:43,620
the store.

1047
00:38:44,670 --> 00:38:47,100
But how many products would you suggest you have?

1048
00:38:47,640 --> 00:38:48,960
I say in the beginning,

1049
00:38:48,990 --> 00:38:50,070
when you're like,

1050
00:38:50,130 --> 00:38:54,150
before you start marketing really hard have at least 10 to

1051
00:38:54,150 --> 00:38:55,590
like 15 lifting.

1052
00:38:55,590 --> 00:38:57,480
Somebody built up that way.

1053
00:38:57,480 --> 00:38:58,500
When people do start,

1054
00:38:58,500 --> 00:39:00,480
when you start driving traffic to your store,

1055
00:39:00,510 --> 00:39:03,270
or if XC drives traffic back to your store,

1056
00:39:03,270 --> 00:39:06,990
organically, you have listings and it doesn't look like an empty

1057
00:39:06,990 --> 00:39:09,090
store. There are going to be the people that are going

1058
00:39:09,090 --> 00:39:11,280
to engage with your brand and start looking at your products.

1059
00:39:11,490 --> 00:39:14,130
I never say this a magical number when it comes to

1060
00:39:14,130 --> 00:39:16,770
how many listings I have to have to have sales,

1061
00:39:17,040 --> 00:39:21,600
because I have seen stores that literally have 24 products and

1062
00:39:21,600 --> 00:39:24,540
they make more money than stores that have 2000 products.

1063
00:39:24,870 --> 00:39:30,060
What's the difference between a listing of a product that can

1064
00:39:30,060 --> 00:39:31,530
be repetitively purchased.

1065
00:39:31,530 --> 00:39:32,220
Like let's say,

1066
00:39:32,220 --> 00:39:35,430
just candles versus a customized product.

1067
00:39:35,430 --> 00:39:37,380
That might be only one of a kind.

1068
00:39:37,890 --> 00:39:38,490
You want to know,

1069
00:39:38,490 --> 00:39:42,180
like the difference of like how you promote it And buys

1070
00:39:42,270 --> 00:39:43,560
a one of a kind,

1071
00:39:43,590 --> 00:39:44,760
because I've made it an,

1072
00:39:44,790 --> 00:39:48,390
all of my jackets that I make are different.

1073
00:39:48,390 --> 00:39:49,350
They all look different.

1074
00:39:49,350 --> 00:39:51,660
So I put pictures up and if they sell,

1075
00:39:51,780 --> 00:39:56,550
then it's no longer available versus someone who lets go with

1076
00:39:56,550 --> 00:39:57,240
knitting scarves.

1077
00:39:57,240 --> 00:40:00,240
Since we were talking about that earlier can continue to make

1078
00:40:00,240 --> 00:40:02,100
the same one over and over again,

1079
00:40:02,160 --> 00:40:04,500
regardless of how many are sold on the site.

1080
00:40:04,530 --> 00:40:08,130
So it's like a onetime off versus option for multiples.

1081
00:40:08,850 --> 00:40:11,040
I think the main difference is exactly what you just said.

1082
00:40:11,040 --> 00:40:14,850
The one product is more personalized while the other product,

1083
00:40:14,970 --> 00:40:17,460
multiple people could buy it and have the same product.

1084
00:40:17,460 --> 00:40:20,640
I think when you sell something that's personalized,

1085
00:40:20,940 --> 00:40:25,410
you have to make sure that you voice that not only

1086
00:40:25,410 --> 00:40:26,640
on the listing description,

1087
00:40:26,640 --> 00:40:29,340
but also on the photos and just let people know,

1088
00:40:29,340 --> 00:40:32,910
this is one of a kind that you can get elsewhere.

1089
00:40:33,180 --> 00:40:35,610
Do you have Manually pull it off once it's sold,

1090
00:40:35,610 --> 00:40:36,720
then Yes.

1091
00:40:36,750 --> 00:40:37,860
You could do two options.

1092
00:40:37,860 --> 00:40:39,540
You could have it out over renew,

1093
00:40:39,560 --> 00:40:42,360
especially if you know that you could recreate it again,

1094
00:40:42,510 --> 00:40:45,420
right? Maybe you do a different variation when it's something very

1095
00:40:45,420 --> 00:40:46,710
personalized like that.

1096
00:40:46,770 --> 00:40:47,400
A lot of times,

1097
00:40:47,400 --> 00:40:48,450
it's not like you said,

1098
00:40:48,450 --> 00:40:50,430
it's not the same thing that you're selling over and over.

1099
00:40:50,430 --> 00:40:51,360
It's going to be different.

1100
00:40:51,600 --> 00:40:52,950
So you could auto renew.

1101
00:40:52,950 --> 00:40:54,870
If you know that you're going to be able to add

1102
00:40:54,870 --> 00:40:56,850
another personalized item like that.

1103
00:40:57,120 --> 00:40:58,920
But if you know that this is one of a kind

1104
00:40:58,920 --> 00:41:01,560
only, and you can't be produced it again,

1105
00:41:01,560 --> 00:41:02,370
for some reason,

1106
00:41:02,700 --> 00:41:04,100
then you want out of renewal,

1107
00:41:04,150 --> 00:41:04,650
you would just,

1108
00:41:04,650 --> 00:41:06,780
once it's sold that one quantity,

1109
00:41:06,840 --> 00:41:08,850
it would deactivate the listing.

1110
00:41:09,240 --> 00:41:10,560
That's how we would normally do it.

1111
00:41:11,190 --> 00:41:14,370
That a little bit feels like a nightmare of doing that.

1112
00:41:14,400 --> 00:41:16,770
But what I could see someone doing is let's say you

1113
00:41:16,770 --> 00:41:18,780
have these customized jackets,

1114
00:41:18,780 --> 00:41:19,500
for example,

1115
00:41:19,590 --> 00:41:23,190
and maybe you have one picture that's all in like red,

1116
00:41:23,190 --> 00:41:25,470
black and gray tones.

1117
00:41:25,680 --> 00:41:27,420
And then you would say in your description,

1118
00:41:27,450 --> 00:41:29,070
these are all one of a kind,

1119
00:41:29,370 --> 00:41:31,980
and this is the color tone of this option.

1120
00:41:31,980 --> 00:41:34,010
And then you might have another that's blue,

1121
00:41:34,010 --> 00:41:35,300
green, and yellow or something.

1122
00:41:35,890 --> 00:41:38,320
Exactly. Or even with the candle situation,

1123
00:41:38,320 --> 00:41:41,320
if you have a candle that is personalized in a way

1124
00:41:41,320 --> 00:41:44,890
that maybe you put a person's name on the candle,

1125
00:41:45,250 --> 00:41:47,140
you could resell that over and over.

1126
00:41:47,350 --> 00:41:49,990
It's still a unique product because what you're changing is the

1127
00:41:49,990 --> 00:41:50,800
person's name.

1128
00:41:51,340 --> 00:41:53,920
And that's probably in that order checkout process where you have

1129
00:41:53,920 --> 00:41:55,600
the option of putting in that information.

1130
00:41:56,170 --> 00:41:56,890
Yes it is.

1131
00:41:56,890 --> 00:41:59,440
Yes. Once the person buys a personalized item,

1132
00:41:59,500 --> 00:42:02,860
they get this little box it's called note to seller and

1133
00:42:02,860 --> 00:42:05,350
that's where they put their personal lives information.

1134
00:42:05,350 --> 00:42:08,710
On what color you choosing for your jacket or what name

1135
00:42:08,710 --> 00:42:09,970
you're putting on the candle?

1136
00:42:09,970 --> 00:42:13,000
Or what names are you putting on the digital sign that

1137
00:42:13,000 --> 00:42:13,450
they're buying,

1138
00:42:13,480 --> 00:42:14,770
whatever they're buying at that moment.

1139
00:42:14,860 --> 00:42:15,640
Okay. Alright.

1140
00:42:15,670 --> 00:42:17,230
So walk through for us,

1141
00:42:17,230 --> 00:42:18,100
if you will.

1142
00:42:18,160 --> 00:42:20,770
Just so we get a feel for the sales process.

1143
00:42:20,770 --> 00:42:22,180
So now we have our shop up,

1144
00:42:22,450 --> 00:42:25,690
someone comes in and we've set it up properly,

1145
00:42:25,810 --> 00:42:29,200
all the right way with all the information SEL like everything

1146
00:42:29,200 --> 00:42:29,710
you've said,

1147
00:42:29,710 --> 00:42:30,640
so we're good to go.

1148
00:42:30,640 --> 00:42:32,800
You would give them an a plus for putting up their

1149
00:42:32,800 --> 00:42:33,820
shop. Okay.

1150
00:42:34,750 --> 00:42:38,770
And someone comes in and buys like,

1151
00:42:38,980 --> 00:42:40,420
okay, that's exciting,

1152
00:42:40,450 --> 00:42:42,550
but how do we find out about it?

1153
00:42:42,550 --> 00:42:45,100
And then what's the process for us to fulfill the role?

1154
00:42:46,120 --> 00:42:49,270
The first thing I recommend is having the seller X,

1155
00:42:49,270 --> 00:42:52,240
the app in your phone and your mobile device.

1156
00:42:53,080 --> 00:42:56,050
So there's an app for buyers and it's an app for

1157
00:42:56,050 --> 00:42:58,210
sellers. So you need the sellers one.

1158
00:42:58,540 --> 00:43:01,390
And what happens is normally when you get a sale,

1159
00:43:01,720 --> 00:43:04,060
you get a notification through your email.

1160
00:43:04,240 --> 00:43:05,440
But if you have the app,

1161
00:43:05,470 --> 00:43:07,810
you get a notification straight through your phone,

1162
00:43:08,650 --> 00:43:10,360
Okay. And then you jump up and down cause it's your

1163
00:43:10,360 --> 00:43:11,230
very first sale.

1164
00:43:11,230 --> 00:43:12,670
And it's super exciting.

1165
00:43:12,910 --> 00:43:18,910
Totally. And you hear strategic also as well versus when you

1166
00:43:18,910 --> 00:43:20,110
get really excited.

1167
00:43:20,350 --> 00:43:22,690
Okay. The first thing that I would say,

1168
00:43:22,690 --> 00:43:26,200
especially when you're first starting out is to make sure that

1169
00:43:26,230 --> 00:43:28,090
you are on top of your store,

1170
00:43:28,360 --> 00:43:29,890
make sure that you have the app,

1171
00:43:29,920 --> 00:43:31,360
you'll get the notification.

1172
00:43:31,570 --> 00:43:33,220
And then just to make sure that you go to the

1173
00:43:33,220 --> 00:43:37,030
actual order and sometimes people on the note to seller,

1174
00:43:37,030 --> 00:43:39,610
because that's where you send the personalization.

1175
00:43:39,730 --> 00:43:41,560
People ask questions there.

1176
00:43:41,590 --> 00:43:42,520
For some reason,

1177
00:43:42,730 --> 00:43:43,840
it's not meant for that,

1178
00:43:43,840 --> 00:43:44,530
but people do.

1179
00:43:44,530 --> 00:43:46,570
So. The best thing to do is anytime you get a

1180
00:43:46,570 --> 00:43:47,020
new order,

1181
00:43:47,020 --> 00:43:49,300
just briefly look at the order,

1182
00:43:49,300 --> 00:43:50,620
see if there's any questions.

1183
00:43:50,830 --> 00:43:51,730
If there is any,

1184
00:43:51,730 --> 00:43:53,680
they're just putting the information that they need.

1185
00:43:53,950 --> 00:43:55,270
Then you have that window,

1186
00:43:55,270 --> 00:43:57,880
whatever window you put in one to two days on toast

1187
00:43:57,880 --> 00:43:59,530
ship or one through five days,

1188
00:43:59,530 --> 00:44:01,240
depending on your schedule,

1189
00:44:01,660 --> 00:44:04,030
create the item or you personalize the item.

1190
00:44:04,450 --> 00:44:05,980
And once you have it ready,

1191
00:44:06,040 --> 00:44:08,290
obviously if it's a digital product,

1192
00:44:08,350 --> 00:44:11,890
you would send it to them through the ECC message.

1193
00:44:12,310 --> 00:44:14,080
If it is a physical product,

1194
00:44:14,260 --> 00:44:15,850
you will ship it to the customer.

1195
00:44:16,060 --> 00:44:17,350
I think for shipping products,

1196
00:44:17,350 --> 00:44:18,280
I don't ship.

1197
00:44:18,670 --> 00:44:21,790
But one thing that I have learned from my ECC support

1198
00:44:21,790 --> 00:44:23,410
group, I have over 30,000

1199
00:44:23,410 --> 00:44:24,250
members in that group,

1200
00:44:24,280 --> 00:44:25,750
is that a lot of them,

1201
00:44:25,750 --> 00:44:30,040
what they do is that they confirm the shipping address before

1202
00:44:30,040 --> 00:44:30,940
they ship it to the,

1203
00:44:31,830 --> 00:44:35,070
because a lot of people have an ECC account for years,

1204
00:44:35,250 --> 00:44:36,000
they moved,

1205
00:44:36,270 --> 00:44:37,860
but never changed their shipping address.

1206
00:44:38,360 --> 00:44:40,100
Oh, interesting point.

1207
00:44:40,880 --> 00:44:42,770
That's a big one that I have seen.

1208
00:44:42,770 --> 00:44:45,410
So many people get bad reviews because it was shipped to

1209
00:44:45,410 --> 00:44:46,340
the wrong address.

1210
00:44:46,340 --> 00:44:47,930
And that's the main reason why,

1211
00:44:47,930 --> 00:44:50,630
because the customer never updated their address in the backend.

1212
00:44:50,630 --> 00:44:52,970
So I think that's a big one that you need to

1213
00:44:52,970 --> 00:44:54,590
start doing just to double check,

1214
00:44:54,590 --> 00:44:55,160
just be like,

1215
00:44:55,190 --> 00:44:56,870
Hey, thank you so much for your order.

1216
00:44:57,050 --> 00:44:58,340
We are excited to ship it.

1217
00:44:58,340 --> 00:44:59,060
We're done with it.

1218
00:44:59,060 --> 00:45:00,920
We just want to double check that this is your right

1219
00:45:00,920 --> 00:45:03,950
address. Or just confirming that you're still on Salem street.

1220
00:45:04,130 --> 00:45:05,780
Exactly. Or something like that.

1221
00:45:05,780 --> 00:45:07,790
It doesn't have to be the whole address written out or

1222
00:45:07,790 --> 00:45:10,220
something. It doesn't have to exactly.

1223
00:45:10,220 --> 00:45:12,280
But as long as you at least confirming exactly.

1224
00:45:12,590 --> 00:45:15,590
Plus that starts a conversation with a customer.

1225
00:45:15,680 --> 00:45:18,680
So like there's a reason to do it and it's great

1226
00:45:18,680 --> 00:45:19,520
to do it too.

1227
00:45:19,550 --> 00:45:23,990
But so your getting the shipping address obviously from Etsy.

1228
00:45:24,260 --> 00:45:25,250
Exactly. Yes.

1229
00:45:25,430 --> 00:45:28,520
Okay. Is there a system where it's already created and you

1230
00:45:28,520 --> 00:45:31,730
can just press print on a computer or a labeling?

1231
00:45:32,780 --> 00:45:33,650
Yes. There is.

1232
00:45:33,650 --> 00:45:38,000
ECC provides you with printing services and you will sign up

1233
00:45:38,000 --> 00:45:39,710
through ECC and they have the pricing.

1234
00:45:40,100 --> 00:45:42,860
Or if you find a different source,

1235
00:45:42,890 --> 00:45:43,760
that's cheaper,

1236
00:45:44,000 --> 00:45:46,310
which a lot of people do on separately.

1237
00:45:46,310 --> 00:45:47,480
You could do that as well,

1238
00:45:47,510 --> 00:45:49,880
but it just depends on the pricing and which one you

1239
00:45:49,880 --> 00:45:50,420
want to use.

1240
00:45:50,660 --> 00:45:53,120
Okay. And probably it depends on your package too,

1241
00:45:53,120 --> 00:45:54,470
like what your product is,

1242
00:45:55,280 --> 00:45:56,180
but you have the options.

1243
00:45:56,180 --> 00:45:57,350
You're not limited in that.

1244
00:45:58,190 --> 00:45:59,900
Exactly. You're not limited at all.

1245
00:46:00,110 --> 00:46:03,170
Okay. So let's get back to this email for a minute.

1246
00:46:03,200 --> 00:46:05,990
Not being able to collect people's emails,

1247
00:46:05,990 --> 00:46:07,760
which I know has been.

1248
00:46:07,790 --> 00:46:09,110
I understand why they do it.

1249
00:46:09,110 --> 00:46:09,800
For sure.

1250
00:46:10,160 --> 00:46:13,910
If you are communicating back and forth to a customer like

1251
00:46:13,910 --> 00:46:15,530
confirming the address,

1252
00:46:15,890 --> 00:46:17,240
can you say,

1253
00:46:17,510 --> 00:46:18,860
Oh, while you're confirming,

1254
00:46:18,860 --> 00:46:20,690
can you share with me your email so we can stay

1255
00:46:20,690 --> 00:46:22,790
connected? I'm guessing that would be,

1256
00:46:23,510 --> 00:46:26,330
They actually let you collect emails.

1257
00:46:26,480 --> 00:46:30,470
The issue with access platform is that it's really hard to

1258
00:46:30,470 --> 00:46:31,910
do so because you know how,

1259
00:46:31,910 --> 00:46:33,170
when you have your own website,

1260
00:46:33,170 --> 00:46:36,050
you have like little popups or you could tell a customer

1261
00:46:36,060 --> 00:46:38,810
click here to join our email and they just click on

1262
00:46:38,810 --> 00:46:41,060
ECC. If you add any links,

1263
00:46:41,060 --> 00:46:42,050
whether it's Facebook,

1264
00:46:42,200 --> 00:46:43,220
email, anything,

1265
00:46:43,220 --> 00:46:44,510
that's South side of ECC,

1266
00:46:44,840 --> 00:46:47,060
that link doesn't become a hyperlink,

1267
00:46:47,390 --> 00:46:50,780
right? So now if you having your listing description,

1268
00:46:50,820 --> 00:46:53,000
make sure that you join our email list too.

1269
00:46:53,030 --> 00:46:54,190
As a first time customer,

1270
00:46:54,220 --> 00:46:55,130
you get 10% off.

1271
00:46:55,160 --> 00:46:55,880
Here's the link.

1272
00:46:56,270 --> 00:46:57,620
They can click on the link.

1273
00:46:57,650 --> 00:47:02,480
They have to copy and paste in order to go ahead

1274
00:47:02,480 --> 00:47:03,860
and sign up for that coupon.

1275
00:47:04,070 --> 00:47:07,010
Majority of people are not going to do that,

1276
00:47:07,040 --> 00:47:10,820
unfortunately, because we just want everything easy and fast.

1277
00:47:11,180 --> 00:47:15,080
And that's the hard part about growing an email is having

1278
00:47:15,080 --> 00:47:17,780
just an ECC store versus when you have a website that

1279
00:47:17,780 --> 00:47:19,820
you could collect emails really simple,

1280
00:47:20,090 --> 00:47:21,890
but it shouldn't stop you though.

1281
00:47:21,890 --> 00:47:22,910
That's what I'm trying to say.

1282
00:47:22,910 --> 00:47:26,240
Also, I have my email list and my banner,

1283
00:47:26,240 --> 00:47:28,040
I have it in my shop announcement.

1284
00:47:28,040 --> 00:47:29,410
I have another link my,

1285
00:47:29,680 --> 00:47:32,680
about me and I'm starting to incorporate it on all my

1286
00:47:32,680 --> 00:47:33,670
listings as well.

1287
00:47:33,910 --> 00:47:35,980
You should still promote it because you're going to get the

1288
00:47:35,980 --> 00:47:38,290
occasional person that will go ahead and copy and paste.

1289
00:47:38,860 --> 00:47:39,850
So answer your question.

1290
00:47:39,850 --> 00:47:41,200
Yes. You could ask the person,

1291
00:47:41,200 --> 00:47:41,890
Hey, by the way,

1292
00:47:41,890 --> 00:47:42,490
since you know,

1293
00:47:42,490 --> 00:47:43,540
whatever you're talking about,

1294
00:47:43,600 --> 00:47:44,980
you already built report with them.

1295
00:47:44,980 --> 00:47:46,570
They feel a little bit more comfortable with you.

1296
00:47:46,780 --> 00:47:47,710
You could ask them,

1297
00:47:47,710 --> 00:47:49,600
would you mind if I add you to an email list?

1298
00:47:49,630 --> 00:47:52,360
As long as you ask them X he's okay with it.

1299
00:47:52,740 --> 00:47:53,640
Could you say,

1300
00:47:53,880 --> 00:47:54,570
you know how it is?

1301
00:47:54,570 --> 00:47:54,810
And like,

1302
00:47:54,840 --> 00:47:56,820
nobody wants to get on another email list,

1303
00:47:56,850 --> 00:47:58,380
right? But could you say,

1304
00:47:58,410 --> 00:48:00,210
Hey, thanks for shopping at my store.

1305
00:48:00,240 --> 00:48:01,350
Just confirming,

1306
00:48:01,410 --> 00:48:03,870
I'm going to ship this over to you on Salem Avenue.

1307
00:48:03,960 --> 00:48:04,770
No, whatever.

1308
00:48:05,070 --> 00:48:08,280
Also, if you're willing to share with me your email address,

1309
00:48:08,550 --> 00:48:11,130
I'll send you a coupon for your next order.

1310
00:48:11,610 --> 00:48:12,600
Yeah. And you can say that,

1311
00:48:12,630 --> 00:48:14,220
of course You can say that.

1312
00:48:14,220 --> 00:48:16,020
And then it's okay if they respond and say,

1313
00:48:16,020 --> 00:48:17,040
yes, I'm on Salem.

1314
00:48:17,100 --> 00:48:20,070
And here's my email Long as they give you the email

1315
00:48:20,070 --> 00:48:23,010
and you're not just grabbing it from your dashboard.

1316
00:48:23,670 --> 00:48:25,320
Can I like that a lot better now.

1317
00:48:25,920 --> 00:48:29,790
And XC also has two integrations that they work with.

1318
00:48:29,820 --> 00:48:32,940
They work with a Weber and they work with mail folder.

1319
00:48:32,970 --> 00:48:34,710
You could use any email providers.

1320
00:48:35,160 --> 00:48:35,490
Yeah. Okay.

1321
00:48:35,490 --> 00:48:38,040
So they work with a Weber and who else?

1322
00:48:38,340 --> 00:48:43,080
And mail folder fold F O L D mail fold.

1323
00:48:43,230 --> 00:48:45,690
Okay. So once you're registered in your account,

1324
00:48:45,990 --> 00:48:48,870
if you go to your dashboard,

1325
00:48:48,870 --> 00:48:51,690
if you go to settings and you go to integrations,

1326
00:48:52,080 --> 00:48:54,810
you're going to see all the third party apps that they

1327
00:48:54,810 --> 00:48:55,500
work with,

1328
00:48:55,530 --> 00:48:57,030
that they are partnered with,

1329
00:48:57,330 --> 00:48:59,280
that you could use without feeling like,

1330
00:48:59,280 --> 00:49:01,020
is my account going to get suspended?

1331
00:49:01,140 --> 00:49:02,490
Am I not allowed to use?

1332
00:49:02,520 --> 00:49:04,950
You could see all the lists of different tools,

1333
00:49:04,950 --> 00:49:05,790
not just email.

1334
00:49:06,180 --> 00:49:06,960
Okay, perfect.

1335
00:49:06,960 --> 00:49:09,000
And I got to say that it's a used to be

1336
00:49:09,000 --> 00:49:09,780
the only one,

1337
00:49:09,810 --> 00:49:13,050
but the advantage of several other platforms come in where there's

1338
00:49:13,050 --> 00:49:17,370
a focus on handmade products only makes Etsy then want to

1339
00:49:17,370 --> 00:49:18,120
be stronger,

1340
00:49:18,150 --> 00:49:20,670
let you do more because they've got more competition.

1341
00:49:20,790 --> 00:49:23,100
So everyone gets better when those things happen.

1342
00:49:23,490 --> 00:49:25,340
Exactly. And they have done better.

1343
00:49:25,440 --> 00:49:27,180
So many more resources now.

1344
00:49:27,840 --> 00:49:29,700
Exactly more options for us.

1345
00:49:29,700 --> 00:49:34,230
So that's all good to finalize this out.

1346
00:49:34,320 --> 00:49:37,500
Share with us a little bit about the behind the scenes

1347
00:49:37,500 --> 00:49:41,430
numbers, the insights or the statistics or whatever it's called over

1348
00:49:41,430 --> 00:49:44,850
there. What can you learn about who's coming and how can

1349
00:49:44,850 --> 00:49:47,100
you use that information to help grow your shop?

1350
00:49:47,880 --> 00:49:48,390
Oh, I mean,

1351
00:49:48,390 --> 00:49:49,740
it's just amazing.

1352
00:49:49,800 --> 00:49:51,960
You could do market research on Etsy,

1353
00:49:52,380 --> 00:49:53,220
on the search feed.

1354
00:49:53,220 --> 00:49:55,860
You just type in whatever you're looking for that is relevant

1355
00:49:55,860 --> 00:49:59,160
to what you're selling or you could use a quicker way.

1356
00:49:59,160 --> 00:50:00,600
Is he rank.com?

1357
00:50:01,440 --> 00:50:02,850
Yeah. That's the one you talked about earlier.

1358
00:50:03,360 --> 00:50:06,450
Yes. And they're highly recommended because all the data from Iran

1359
00:50:06,510 --> 00:50:08,730
is pooled directly from ECC.

1360
00:50:08,730 --> 00:50:10,980
So the information is very relevant.

1361
00:50:10,980 --> 00:50:13,380
It's not like another tool that has nothing to do with

1362
00:50:13,380 --> 00:50:15,480
that. When you go in there,

1363
00:50:15,570 --> 00:50:19,680
you're able to view top sellers by categories,

1364
00:50:20,190 --> 00:50:22,950
by countries and when they open their store.

1365
00:50:23,340 --> 00:50:24,180
In my opinion,

1366
00:50:24,330 --> 00:50:27,650
that is a really great tool for market research because you're

1367
00:50:27,710 --> 00:50:28,910
first starting an ECC,

1368
00:50:28,920 --> 00:50:31,490
or you have an idea you want to sell personal life

1369
00:50:31,520 --> 00:50:34,460
candles, but you don't know if they do really well on

1370
00:50:34,460 --> 00:50:35,270
XC or not.

1371
00:50:35,330 --> 00:50:37,880
Well, you could do is do market research on the rank.

1372
00:50:38,150 --> 00:50:41,960
And you could look for stores that sell candles and they

1373
00:50:41,960 --> 00:50:43,940
are in your area in your country.

1374
00:50:43,940 --> 00:50:46,490
Or if you want to do worldwide and you could start

1375
00:50:46,490 --> 00:50:49,610
doing market research that way and start seeing what are their

1376
00:50:49,610 --> 00:50:50,600
best sellers.

1377
00:50:50,840 --> 00:50:52,160
So you could get an idea.

1378
00:50:52,400 --> 00:50:54,890
You can start seeing how many sales they get per day,

1379
00:50:55,130 --> 00:50:56,420
how much money they're making.

1380
00:50:56,420 --> 00:50:57,380
You can see everything.

1381
00:50:57,910 --> 00:50:58,870
Okay. Perfect.

1382
00:50:58,900 --> 00:51:01,660
Are you also able to see things kind of like you

1383
00:51:01,660 --> 00:51:04,540
can, when you have your own website with Google analytics,

1384
00:51:04,540 --> 00:51:07,330
where you can see which products people are looking at,

1385
00:51:07,390 --> 00:51:10,210
how quickly they're jumping off of your pages,

1386
00:51:10,540 --> 00:51:12,910
are you able to access all of that type of information

1387
00:51:12,910 --> 00:51:13,420
as well?

1388
00:51:13,660 --> 00:51:14,380
Yes, you can.

1389
00:51:14,380 --> 00:51:16,690
You actually have to connect your store.

1390
00:51:16,750 --> 00:51:19,540
Yourself was a very simple process.

1391
00:51:19,750 --> 00:51:22,600
You connect your store to Google analytics.

1392
00:51:22,750 --> 00:51:23,380
Oh, okay.

1393
00:51:23,590 --> 00:51:24,910
Well, I highly recommend it.

1394
00:51:24,910 --> 00:51:26,380
Just like when you have your website,

1395
00:51:26,380 --> 00:51:29,410
you should also connect it to Google analytics because XC just

1396
00:51:29,440 --> 00:51:32,800
gives you so much information about how people find you on

1397
00:51:32,800 --> 00:51:34,510
the Etsy search feed,

1398
00:51:34,960 --> 00:51:37,000
but you don't know how they found you before that.

1399
00:51:37,000 --> 00:51:38,140
Did they come from Pinterest?

1400
00:51:38,350 --> 00:51:39,850
And it gave you a little bit information,

1401
00:51:39,850 --> 00:51:41,230
but we Google analytics,

1402
00:51:41,860 --> 00:51:43,900
the real cool thing about Google analytics.

1403
00:51:43,900 --> 00:51:46,000
Once you connect your store to Google analytics,

1404
00:51:46,030 --> 00:51:48,490
you're able to see real time how many people are in

1405
00:51:48,490 --> 00:51:49,510
your store right now.

1406
00:51:49,750 --> 00:51:51,880
So you're able to see six people are in my store

1407
00:51:51,880 --> 00:51:53,080
right now at this second,

1408
00:51:53,350 --> 00:51:55,750
you're able to see what pages they're browsing.

1409
00:51:56,320 --> 00:51:58,990
You're able to see where those people came from.

1410
00:51:59,230 --> 00:52:02,470
You could see so much data on Google analytics compared to

1411
00:52:02,470 --> 00:52:05,080
ACCE. But what you do is you combine both of them

1412
00:52:05,080 --> 00:52:09,340
together to start your marketing strategy and take your business to

1413
00:52:09,340 --> 00:52:10,180
the next level,

1414
00:52:10,570 --> 00:52:12,850
because you're able to see like behavior,

1415
00:52:12,880 --> 00:52:13,720
like you're able to see,

1416
00:52:13,720 --> 00:52:16,600
okay, what platforms are really driving me traffic.

1417
00:52:17,140 --> 00:52:19,540
So what platform should I perform a little bit more?

1418
00:52:19,600 --> 00:52:19,960
Or have a,

1419
00:52:19,960 --> 00:52:21,670
like a content strategy there.

1420
00:52:21,820 --> 00:52:24,100
So, so much information that you're going to get.

1421
00:52:24,250 --> 00:52:26,440
I think that's one of the things that is not used

1422
00:52:26,440 --> 00:52:27,820
as often as they should be.

1423
00:52:28,180 --> 00:52:30,760
Another thing I've found with one of my clients is we

1424
00:52:30,760 --> 00:52:33,910
were looking at analytics and she was seeing that a lot

1425
00:52:33,910 --> 00:52:37,570
of people were landing on a specific product in her store,

1426
00:52:37,810 --> 00:52:39,400
but they weren't buying it.

1427
00:52:39,580 --> 00:52:42,880
But they were leading to other secondary products and making a

1428
00:52:42,880 --> 00:52:44,950
purchase. If originally you just said,

1429
00:52:44,980 --> 00:52:46,570
Oh, I'm not getting sales for product.

1430
00:52:46,570 --> 00:52:47,110
Number one,

1431
00:52:47,110 --> 00:52:48,250
that first product,

1432
00:52:48,340 --> 00:52:51,190
it's still serving a purpose because for some reason,

1433
00:52:51,190 --> 00:52:55,150
that's what people landed on when they searched and they're still

1434
00:52:55,150 --> 00:52:58,060
buying. So if someone were to eliminate that product because of

1435
00:52:58,060 --> 00:53:01,060
that, they could lose those sales because they never found her

1436
00:53:01,060 --> 00:53:02,170
in the first place.

1437
00:53:02,500 --> 00:53:07,120
Exactly. They could be selling something that one product organically they're

1438
00:53:07,120 --> 00:53:08,290
ranking really well.

1439
00:53:08,410 --> 00:53:10,900
Like the ranking on the first page of ECC,

1440
00:53:10,900 --> 00:53:12,400
maybe it's the first page of Google.

1441
00:53:12,640 --> 00:53:16,570
So that one product is driving tons of organic traffic to

1442
00:53:16,570 --> 00:53:17,410
the other product.

1443
00:53:17,410 --> 00:53:18,400
Like you just mentioned.

1444
00:53:18,640 --> 00:53:22,060
So sometimes it is so important to look at your data

1445
00:53:22,060 --> 00:53:23,830
because some people start,

1446
00:53:23,860 --> 00:53:25,560
they add products and they remove it.

1447
00:53:25,560 --> 00:53:26,520
And I always tell people,

1448
00:53:26,520 --> 00:53:27,060
you gotta like,

1449
00:53:27,090 --> 00:53:28,050
let us sit there,

1450
00:53:28,200 --> 00:53:29,190
collect the data,

1451
00:53:29,280 --> 00:53:30,360
analyze the data,

1452
00:53:30,390 --> 00:53:33,240
and then make an informed decision of what's working and what's

1453
00:53:33,240 --> 00:53:33,870
not working,

1454
00:53:34,080 --> 00:53:35,310
but you need to look at it first.

1455
00:53:35,310 --> 00:53:35,910
Like you said,

1456
00:53:36,240 --> 00:53:38,240
right? Do you need to give it time to do its

1457
00:53:38,240 --> 00:53:39,770
thing, whatever that's going to be.

1458
00:53:39,830 --> 00:53:42,230
And then you look at it and then you make decisions

1459
00:53:42,230 --> 00:53:43,820
accordingly. Exactly.

1460
00:53:44,120 --> 00:53:47,360
Wonderful. This has been such great information.

1461
00:53:47,480 --> 00:53:51,710
Do you want to say something to kind of summarize opportunities

1462
00:53:51,710 --> 00:53:52,850
that are available on Etsy?

1463
00:53:53,300 --> 00:53:53,870
Oh yes.

1464
00:53:53,900 --> 00:53:56,870
One thing I want to tell people is that with ECC

1465
00:53:56,900 --> 00:54:00,740
treat it like a real business is such an amazing platform

1466
00:54:00,740 --> 00:54:01,640
for anyone out there,

1467
00:54:01,640 --> 00:54:04,640
like moms that stay at home or anyone that wants to

1468
00:54:04,640 --> 00:54:05,870
start their own business,

1469
00:54:05,930 --> 00:54:07,850
but don't want to spend too much money,

1470
00:54:07,850 --> 00:54:08,780
creating a business.

1471
00:54:08,810 --> 00:54:10,280
It's a great platform.

1472
00:54:10,550 --> 00:54:11,690
And on top of that,

1473
00:54:11,810 --> 00:54:14,600
just being able to have a unique voice,

1474
00:54:14,690 --> 00:54:17,840
a place as you could brand it for your voice to

1475
00:54:17,840 --> 00:54:18,500
come out,

1476
00:54:18,650 --> 00:54:21,920
to create something that's amazing for other people that they will

1477
00:54:22,010 --> 00:54:23,300
want to buy from you.

1478
00:54:23,660 --> 00:54:25,490
But just started.

1479
00:54:25,670 --> 00:54:27,500
If you're in the fence of starting exi,

1480
00:54:27,530 --> 00:54:30,860
just start trying it and you're going to make mistakes,

1481
00:54:30,860 --> 00:54:32,540
but don't let fear stop.

1482
00:54:32,540 --> 00:54:35,660
You keep pushing through and build a store.

1483
00:54:35,710 --> 00:54:36,380
You're going to try,

1484
00:54:36,380 --> 00:54:37,040
you're going to fail.

1485
00:54:37,040 --> 00:54:39,260
You're going to be successful with it as well.

1486
00:54:39,530 --> 00:54:42,230
And the thing is just starting to quote,

1487
00:54:42,230 --> 00:54:42,680
that says,

1488
00:54:42,890 --> 00:54:44,570
you don't have to be great to start,

1489
00:54:44,570 --> 00:54:46,340
but you have to start to be great.

1490
00:54:46,610 --> 00:54:49,250
And that's essentially what you have to do with ECC.

1491
00:54:49,520 --> 00:54:52,160
And it's such an easy platform to use,

1492
00:54:52,490 --> 00:54:54,920
and they give you all the resources that you need.

1493
00:54:55,190 --> 00:54:56,270
In addition to that,

1494
00:54:56,300 --> 00:54:58,340
the seller's handbook is amazing.

1495
00:54:58,520 --> 00:55:01,580
There's so much value in there to help you grow as

1496
00:55:01,580 --> 00:55:02,270
an Etsy seller,

1497
00:55:02,270 --> 00:55:04,850
that once you start using it on a regular basis,

1498
00:55:04,850 --> 00:55:05,990
you're going to say to yourself,

1499
00:55:06,260 --> 00:55:08,180
why didn't I use this before?

1500
00:55:08,570 --> 00:55:10,430
And a great thing about the handbook.

1501
00:55:10,730 --> 00:55:12,260
When I create content,

1502
00:55:12,260 --> 00:55:14,540
I create content based on what ECC wants.

1503
00:55:14,570 --> 00:55:15,800
Not on my opinion.

1504
00:55:16,010 --> 00:55:17,210
Yes. I have my opinion.

1505
00:55:17,240 --> 00:55:17,510
I say,

1506
00:55:17,510 --> 00:55:19,850
these are things that I do that has helped me,

1507
00:55:20,180 --> 00:55:22,460
but I try to base everything on what ECC wants,

1508
00:55:22,460 --> 00:55:26,240
because ultimately it's their platform and they do change stuff on

1509
00:55:26,240 --> 00:55:26,960
a regular basis.

1510
00:55:26,960 --> 00:55:28,940
I try to keep up with that information.

1511
00:55:29,150 --> 00:55:32,210
And that's another reason why you need to use those resources

1512
00:55:32,210 --> 00:55:34,370
because it's the most accurate information out there.

1513
00:55:34,880 --> 00:55:39,260
Perfect. So if you're somebody probably after the first part of

1514
00:55:39,260 --> 00:55:39,770
this year,

1515
00:55:39,770 --> 00:55:42,860
how we've been where so many physical locations have been shut

1516
00:55:42,860 --> 00:55:43,700
down, right?

1517
00:55:43,730 --> 00:55:47,240
But if you're used to being out at craft shows every

1518
00:55:47,240 --> 00:55:49,610
single weekend or trade shows or whatever,

1519
00:55:49,610 --> 00:55:52,820
and you've never had really an online presence yet,

1520
00:55:52,880 --> 00:55:54,680
or you're just starting out and you're thinking,

1521
00:55:54,680 --> 00:55:56,750
okay, I'm going to have both at see,

1522
00:55:56,750 --> 00:56:00,110
seems like such a good solution for all the reasons that

1523
00:56:00,110 --> 00:56:01,970
we've talked about through this whole time.

1524
00:56:02,270 --> 00:56:04,160
Like you have the flexibility to adjust.

1525
00:56:04,160 --> 00:56:06,920
Once you've done your first product validation,

1526
00:56:07,160 --> 00:56:08,570
you can change your name.

1527
00:56:08,600 --> 00:56:11,870
You can test how products are selling and it can be

1528
00:56:11,930 --> 00:56:16,030
your entrance point into e-commerce in a very easy,

1529
00:56:16,940 --> 00:56:20,360
Yeah, we could start with taxi and then once you feel

1530
00:56:20,450 --> 00:56:22,430
more comfortable and you start getting the hang of it,

1531
00:56:22,430 --> 00:56:25,000
you could start yourself out of Lexia as well.

1532
00:56:25,210 --> 00:56:26,530
You could have a website,

1533
00:56:26,530 --> 00:56:28,420
you could start using social media.

1534
00:56:28,450 --> 00:56:31,390
You could do maybe even YouTube and create videos on how

1535
00:56:31,390 --> 00:56:32,680
you create your products.

1536
00:56:32,950 --> 00:56:35,290
A lot of people feel if I show people how to

1537
00:56:35,290 --> 00:56:35,680
do this,

1538
00:56:35,680 --> 00:56:36,820
they're going to steal my idea.

1539
00:56:37,000 --> 00:56:37,780
You'd be surprised.

1540
00:56:37,780 --> 00:56:39,310
There's so many people you could tell them,

1541
00:56:39,520 --> 00:56:40,420
this is how I did it.

1542
00:56:40,420 --> 00:56:41,590
And they still don't do it.

1543
00:56:41,970 --> 00:56:43,680
Or they might try it once and be like,

1544
00:56:43,710 --> 00:56:45,450
either I don't have the talent to do it.

1545
00:56:45,690 --> 00:56:47,190
Or this is so hard.

1546
00:56:47,190 --> 00:56:49,020
I will never try this again.

1547
00:56:50,370 --> 00:56:53,340
I think the point back to Etsy is that your time

1548
00:56:53,340 --> 00:56:55,500
is not lost if you have a presence on that seat,

1549
00:56:55,530 --> 00:56:58,470
because it can compliment other things that you add on down

1550
00:56:58,470 --> 00:56:58,980
the road.

1551
00:56:59,220 --> 00:57:00,090
So Nancy,

1552
00:57:00,120 --> 00:57:01,650
where can people find you?

1553
00:57:01,650 --> 00:57:05,010
And also tell us more about your support group and what

1554
00:57:05,010 --> 00:57:05,610
it's called?

1555
00:57:06,090 --> 00:57:07,860
Oh, of course people could find me.

1556
00:57:07,860 --> 00:57:10,590
I think the best place is my website is Nancy,

1557
00:57:10,590 --> 00:57:12,000
but the joe.com

1558
00:57:12,420 --> 00:57:15,660
and there you'll be able to find other resources that you

1559
00:57:15,660 --> 00:57:17,070
could use as an ACCE seller.

1560
00:57:17,400 --> 00:57:21,660
And my support group is called ECC sellers support group.

1561
00:57:22,110 --> 00:57:24,270
And once you find that you should be able to see

1562
00:57:24,270 --> 00:57:25,110
the about me.

1563
00:57:25,380 --> 00:57:28,110
And I'll say this group is hosted by Nancy buddy,

1564
00:57:28,110 --> 00:57:29,910
Joe. So that's the way you will know that that's my

1565
00:57:29,910 --> 00:57:31,800
group. I have currently,

1566
00:57:31,860 --> 00:57:33,480
I believe we have 30,000

1567
00:57:33,480 --> 00:57:35,400
members a little bit over 30,000

1568
00:57:35,700 --> 00:57:38,550
and this group is strictly for support.

1569
00:57:38,550 --> 00:57:39,210
So it's not,

1570
00:57:39,240 --> 00:57:42,210
there's other groups that you promote your products and services.

1571
00:57:42,480 --> 00:57:44,190
This group is specifically for,

1572
00:57:44,190 --> 00:57:45,030
if you're stuck.

1573
00:57:45,330 --> 00:57:46,440
If you have a question about,

1574
00:57:46,440 --> 00:57:47,130
Hey, you know,

1575
00:57:47,370 --> 00:57:49,200
I've been on that actually for six months,

1576
00:57:49,200 --> 00:57:50,490
I only got in three sales.

1577
00:57:50,670 --> 00:57:51,930
What are some things I could do?

1578
00:57:51,930 --> 00:57:54,960
You could drop your link and actually people go and give

1579
00:57:54,960 --> 00:57:56,760
you like a free mini critique.

1580
00:57:57,030 --> 00:57:58,020
I have amazing,

1581
00:57:58,080 --> 00:57:59,820
amazing support in that group.

1582
00:58:00,150 --> 00:58:01,860
Everyone helps each other out.

1583
00:58:01,860 --> 00:58:03,600
So if you put one post,

1584
00:58:03,720 --> 00:58:07,740
normally I'll get like 15 people to respond within 20 minutes

1585
00:58:07,740 --> 00:58:09,240
already trying to help somebody.

1586
00:58:09,420 --> 00:58:11,130
So it's a support group.

1587
00:58:11,310 --> 00:58:13,110
Wonderful. I love it.

1588
00:58:13,230 --> 00:58:14,790
Nancy, thank you so much.

1589
00:58:14,790 --> 00:58:17,100
I think a lot of us have been enlightened about the

1590
00:58:17,100 --> 00:58:18,180
ways of Etsy.

1591
00:58:18,210 --> 00:58:21,660
It's an exciting platform and you've cleared up some things for

1592
00:58:21,660 --> 00:58:24,030
us. So I look forward to you guys,

1593
00:58:24,030 --> 00:58:25,080
give biz listeners,

1594
00:58:25,110 --> 00:58:28,380
letting us know if you start a site on Etsy could

1595
00:58:28,380 --> 00:58:30,750
jump over to maybe Instagram,

1596
00:58:30,750 --> 00:58:32,910
follow both Nancy and me.

1597
00:58:32,910 --> 00:58:36,480
If you haven't already gift biz on rapt and let us

1598
00:58:36,480 --> 00:58:37,410
know in the DMS,

1599
00:58:37,410 --> 00:58:39,360
if you've started your Etsy account,

1600
00:58:39,840 --> 00:58:41,580
I also wanted to mention Sue,

1601
00:58:41,580 --> 00:58:45,420
if you don't mind for your wonderful people that listen to

1602
00:58:45,420 --> 00:58:47,010
you, but your audience,

1603
00:58:47,040 --> 00:58:50,730
I have an actual course where I teach people not only

1604
00:58:50,730 --> 00:58:52,560
how to build in our principle business,

1605
00:58:52,560 --> 00:58:55,770
but how to use social media and branding to leverage their

1606
00:58:55,770 --> 00:58:57,180
business to the next level.

1607
00:58:57,540 --> 00:58:59,550
So for your followers,

1608
00:58:59,820 --> 00:59:00,900
if they're interested,

1609
00:59:00,900 --> 00:59:03,900
they could get $200 off the course to sign up is

1610
00:59:03,900 --> 00:59:04,380
they're interested.

1611
00:59:04,830 --> 00:59:07,200
Okay. And would they just go over to your website and

1612
00:59:07,200 --> 00:59:08,340
find out about it?

1613
00:59:08,880 --> 00:59:09,510
I did was,

1614
00:59:09,540 --> 00:59:12,960
I'll send you the information and you'll have like a special

1615
00:59:12,990 --> 00:59:16,020
coupon that you use and then maybe you could put it

1616
00:59:16,020 --> 00:59:17,100
below the podcast.

1617
00:59:17,610 --> 00:59:18,600
So give biz listeners,

1618
00:59:18,600 --> 00:59:19,740
we'll put it in the show notes.

1619
00:59:19,770 --> 00:59:20,970
So if you're interested,

1620
00:59:21,050 --> 00:59:22,580
knowing more about Nancy's course,

1621
00:59:22,610 --> 00:59:25,250
just jump over to the show notes down where I have

1622
00:59:25,250 --> 00:59:28,190
resources that were mentioned in the show will be all the

1623
00:59:28,190 --> 00:59:29,690
resources Nancy's mentioned.

1624
00:59:29,690 --> 00:59:31,370
So he reign the Etsy,

1625
00:59:31,370 --> 00:59:32,270
sellers, handbook,

1626
00:59:32,300 --> 00:59:32,960
all of that,

1627
00:59:32,990 --> 00:59:36,410
but also whatever the discount code is or the link or

1628
00:59:36,410 --> 00:59:37,400
whatever you're going to give me,

1629
00:59:37,400 --> 00:59:39,860
Nancy, we'll have that sitting right there as well.

1630
00:59:40,070 --> 00:59:40,790
Okay. Perfect.

1631
00:59:41,210 --> 00:59:42,230
Okay. Wonderful.

1632
00:59:44,690 --> 00:59:45,740
Oh, thank you.

1633
00:59:45,890 --> 00:59:46,310
I really,

1634
00:59:46,310 --> 00:59:47,930
really appreciate your time today.

1635
00:59:48,110 --> 00:59:48,740
Take care,

1636
00:59:49,070 --> 00:59:55,100
Utah. Now,

1637
00:59:55,100 --> 00:59:59,690
you know all about selling and strengthening your brand on Etsy.

1638
00:59:59,960 --> 01:00:03,620
Remember the show notes page for links to everything we discussed.

1639
01:00:04,040 --> 01:00:05,090
And seriously,

1640
01:00:05,420 --> 01:00:07,310
I want to know about your store.

1641
01:00:07,340 --> 01:00:10,820
If you're already on Etsy or start up on this platform,

1642
01:00:11,120 --> 01:00:12,560
here's how you can tell me,

1643
01:00:12,860 --> 01:00:14,870
just jump over to Instagram,

1644
01:00:15,080 --> 01:00:17,360
follow gift biz unwrapped.

1645
01:00:17,390 --> 01:00:18,590
If you aren't already,

1646
01:00:18,920 --> 01:00:22,100
and then leave me a direct message telling me about your

1647
01:00:22,100 --> 01:00:24,470
shop. Give me your name so that I can go take

1648
01:00:24,470 --> 01:00:28,580
a peek and I'll definitely send you a private message back.

1649
01:00:29,030 --> 01:00:32,900
Alright, that's a wrap for part five of our six part

1650
01:00:32,900 --> 01:00:36,500
series on eCommerce sales platforms.

1651
01:00:36,800 --> 01:00:37,910
In our final week,

1652
01:00:37,970 --> 01:00:41,570
we're going to cover an online platform that quite honestly has

1653
01:00:41,570 --> 01:00:43,490
a lot of us confused.

1654
01:00:43,700 --> 01:00:46,460
And I'm talking about Google my business,

1655
01:00:47,180 --> 01:00:49,010
find out who it's right for,

1656
01:00:49,070 --> 01:00:50,900
because surprise,

1657
01:00:51,230 --> 01:00:54,200
it's not set up for all handmade businesses.

1658
01:00:54,830 --> 01:00:58,100
Let's clear up who should and should not be on Google

1659
01:00:58,100 --> 01:00:58,910
my business.

1660
01:00:59,180 --> 01:01:00,470
And if it's right for you,

1661
01:01:00,710 --> 01:01:04,310
how to do it correctly and use Google my business to

1662
01:01:04,310 --> 01:01:05,270
bring in sales,

1663
01:01:06,140 --> 01:01:07,220
make sure to subscribe,

1664
01:01:07,250 --> 01:01:08,690
to gift biz unwrapped.

1665
01:01:08,720 --> 01:01:09,980
If you haven't already,

1666
01:01:10,190 --> 01:01:13,970
that allows the next episode to automatically be downloaded,

1667
01:01:14,240 --> 01:01:15,500
ready, and waiting for you.

1668
01:01:15,500 --> 01:01:17,600
First thing next Monday morning,

1669
01:01:17,990 --> 01:01:20,000
did you know that if you're not subscribed,

1670
01:01:20,270 --> 01:01:23,750
sometimes it takes hours for the episode to become available to

1671
01:01:23,750 --> 01:01:25,760
you, but not when you subscribe.

1672
01:01:25,850 --> 01:01:27,800
So don't forget,

1673
01:01:27,890 --> 01:01:29,420
take a moment and do it right now.

1674
01:01:30,320 --> 01:01:31,190
And finally,

1675
01:01:31,310 --> 01:01:32,570
until next week,

1676
01:01:32,660 --> 01:01:35,510
remember you can catch me live in the breeze for those

1677
01:01:35,510 --> 01:01:36,920
Q and a questions.

1678
01:01:37,190 --> 01:01:39,860
Even if you don't have a question it's so valuable to

1679
01:01:39,860 --> 01:01:42,050
learn from other people's questions.

1680
01:01:42,470 --> 01:01:45,170
You'll hear more about that group in the outro clip,

1681
01:01:45,200 --> 01:01:46,610
closing out this show.

1682
01:01:47,030 --> 01:01:48,860
And that happens right now.

1683
01:01:49,220 --> 01:01:49,880
Be safe,

1684
01:01:49,940 --> 01:01:50,630
be well.

1685
01:01:50,750 --> 01:01:53,360
And I look forward to being together again next week.

1686
01:01:55,750 --> 01:01:58,420
I want to make sure you're familiar with my free Facebook

1687
01:01:58,420 --> 01:02:00,940
group called gift is breeze.

1688
01:02:01,330 --> 01:02:05,140
It's a place where we all gather and our community to

1689
01:02:05,140 --> 01:02:06,370
support each other.

1690
01:02:06,830 --> 01:02:08,950
Got a really fun post in there.

1691
01:02:08,950 --> 01:02:10,330
That's my favorite of the week.

1692
01:02:10,330 --> 01:02:13,240
I have to say where I invite all of you to

1693
01:02:13,240 --> 01:02:16,330
share what you're doing to show pictures of your product,

1694
01:02:16,480 --> 01:02:19,740
to show what you're working on for the week to get

1695
01:02:19,740 --> 01:02:22,710
reaction from other people and just for fun,

1696
01:02:22,710 --> 01:02:26,310
because we all get to see the wonderful products that everybody

1697
01:02:26,310 --> 01:02:30,840
in the community is making my favorite post every single week,

1698
01:02:30,870 --> 01:02:32,250
without doubt.

1699
01:02:32,940 --> 01:02:34,020
Wait, what,

1700
01:02:34,920 --> 01:02:36,540
aren't you part of the group already,

1701
01:02:37,200 --> 01:02:40,590
if not make sure to jump over to Facebook and search

1702
01:02:40,590 --> 01:02:44,070
for the group gift biz breeze don't delay.

1703
01:02:44,550 --> 01:02:46,740
Come join us in gift biz breeze.