1 00:00:00,750 --> 00:00:06,960 Yes, this is another bash gift biz unwrapped episode 379. 2 00:00:08,370 --> 00:00:10,140 Attention gifters bakers, 3 00:00:10,140 --> 00:00:13,770 crafters, and makers pursuing your dream can be fun. 4 00:00:14,010 --> 00:00:17,460 Whether you have an established business or looking to start one. 5 00:00:17,460 --> 00:00:20,130 Now you are in the right place. 6 00:00:20,400 --> 00:00:22,740 This is gift to biz unwrapped, 7 00:00:22,980 --> 00:00:26,610 helping you turn your skill into a flourishing business. 8 00:00:26,880 --> 00:00:30,420 Join us for an episode packed full of invaluable guidance, 9 00:00:30,570 --> 00:00:33,420 resources, and the support you need to grow. 10 00:00:33,420 --> 00:00:34,590 Your gift biz. 11 00:00:34,800 --> 00:00:38,670 Here is your host gift biz gal Sue moon Heights. 12 00:00:39,240 --> 00:00:39,660 Hi there. 13 00:00:39,750 --> 00:00:42,420 It's Sue and thanks for joining me here today. 14 00:00:43,080 --> 00:00:46,200 If you haven't been to a bash before hold tight, 15 00:00:46,350 --> 00:00:49,320 you're going to get the full experience in just a minute. 16 00:00:50,040 --> 00:00:52,530 First, we're going to start off with a discussion on the 17 00:00:52,530 --> 00:00:55,830 differences between features and benefits. 18 00:00:56,460 --> 00:00:59,010 These words are often used interchangeably. 19 00:00:59,100 --> 00:01:00,270 When in reality, 20 00:01:00,630 --> 00:01:04,590 they relay separate types of information and should be used for 21 00:01:04,590 --> 00:01:06,000 different purposes. 22 00:01:06,510 --> 00:01:07,530 By the time we're done, 23 00:01:07,770 --> 00:01:10,860 you'll understand features and benefits completely, 24 00:01:11,160 --> 00:01:15,270 and be able to apply this newfound knowledge into your business. 25 00:01:15,780 --> 00:01:20,250 After the training we'll get into showcases from other handmade product 26 00:01:20,250 --> 00:01:24,810 makers, just like you they'll share some information about their business 27 00:01:25,200 --> 00:01:29,070 and you have the opportunity to see how others present themselves 28 00:01:29,460 --> 00:01:33,330 and also get to support others through the discounts they offer, 29 00:01:33,540 --> 00:01:36,570 or potentially find a collaboration partner. 30 00:01:37,110 --> 00:01:40,560 The last bash resulted in some new wholesale orders and of 31 00:01:40,560 --> 00:01:42,900 course, individual product sales. 32 00:01:43,380 --> 00:01:43,890 And yes, 33 00:01:44,100 --> 00:01:47,880 you can be part of a bash to this in particular 34 00:01:47,880 --> 00:01:49,920 had many connections in ideas, 35 00:01:49,920 --> 00:01:53,670 bantered back and forth after we turned off the recording. 36 00:01:54,180 --> 00:01:57,300 So showing up for a bash has even more value than 37 00:01:57,300 --> 00:02:00,870 getting exposure to all our podcasts listeners. 38 00:02:01,710 --> 00:02:04,710 As long as you're an established handmade product business, 39 00:02:04,950 --> 00:02:08,250 I invite you to book your spot go-to gift of biz 40 00:02:08,250 --> 00:02:09,480 on rapt.com 41 00:02:09,510 --> 00:02:13,440 forward slash bash and find one of the bashes that fit 42 00:02:13,500 --> 00:02:14,400 your schedule. 43 00:02:15,120 --> 00:02:17,190 Hope to see you in an upcoming bash. 44 00:02:17,580 --> 00:02:19,950 And now let's get into the show. 45 00:02:25,260 --> 00:02:29,040 Hey, there it's Sue and welcome to another gift. 46 00:02:29,040 --> 00:02:34,320 BizBash I'm here with a bunch of amazing handmade creators who 47 00:02:34,320 --> 00:02:36,720 are going to tell you all about their business a little 48 00:02:36,720 --> 00:02:37,380 bit later, 49 00:02:37,770 --> 00:02:41,460 but first I'm going to get into a short 10 minute 50 00:02:41,460 --> 00:02:45,210 training talking about a topic that sometimes comes up, 51 00:02:45,240 --> 00:02:47,790 but I don't know that we always all get it because 52 00:02:47,820 --> 00:02:50,250 I see this happening all the time. 53 00:02:50,400 --> 00:02:53,430 And I personally consciously have to focus and do this right 54 00:02:53,430 --> 00:02:54,150 myself too. 55 00:02:54,150 --> 00:02:57,210 So I'm hands up that I'm doing this training and I'm 56 00:02:57,210 --> 00:02:59,010 listening it to in myself. 57 00:02:59,230 --> 00:03:03,910 Well, and this has to do with the difference between features 58 00:03:04,030 --> 00:03:05,380 and benefits, 59 00:03:05,710 --> 00:03:10,840 understanding the difference between these two and consciously ensuring that you 60 00:03:10,840 --> 00:03:16,240 are focusing your communication on one versus another continually lead to 61 00:03:16,240 --> 00:03:19,750 the difference between you actually making the sale or not. 62 00:03:20,320 --> 00:03:24,100 There's a little bit of a psychological underpinning to all of 63 00:03:24,100 --> 00:03:26,470 this, and it's just human nature. 64 00:03:26,470 --> 00:03:28,000 So when I say it, 65 00:03:28,360 --> 00:03:28,930 don't be like, 66 00:03:28,960 --> 00:03:29,470 oh, not me, 67 00:03:29,470 --> 00:03:30,040 not me. 68 00:03:30,040 --> 00:03:31,510 I think it's everybody. 69 00:03:31,600 --> 00:03:35,320 And that is we're all a little bit selfish. 70 00:03:35,710 --> 00:03:39,850 We all perk our ears up and pay more attention when 71 00:03:39,850 --> 00:03:43,660 we can relate to the topic because there's something in it 72 00:03:43,690 --> 00:03:44,560 for us, 73 00:03:44,830 --> 00:03:49,660 there's some value it's hit a cord or a sensitive point 74 00:03:49,690 --> 00:03:51,580 or something that's important to us. 75 00:03:51,730 --> 00:03:55,240 And we all pay more attention when that's the case. 76 00:03:55,990 --> 00:03:58,090 It really applies to everything. 77 00:03:58,330 --> 00:03:59,950 Even if you think of, 78 00:03:59,980 --> 00:04:02,470 I know within our community of makers, 79 00:04:02,620 --> 00:04:04,330 we're all such giving people. 80 00:04:04,330 --> 00:04:04,600 I mean, 81 00:04:04,600 --> 00:04:05,890 that's a characteristic. 82 00:04:05,890 --> 00:04:09,670 I see all over a lot of us volunteer or we 83 00:04:09,670 --> 00:04:12,160 give to charities that type of a thing. 84 00:04:12,460 --> 00:04:16,180 There's still an element of self fulfillment in that. 85 00:04:16,270 --> 00:04:16,540 I mean, 86 00:04:16,540 --> 00:04:17,170 think about it. 87 00:04:17,410 --> 00:04:21,310 The charities that you decide to put your time and energy 88 00:04:21,310 --> 00:04:25,930 towards or money towards you are getting something back for that. 89 00:04:26,620 --> 00:04:27,640 It's either, 90 00:04:27,670 --> 00:04:30,520 this is something that you care so much about and believe 91 00:04:30,520 --> 00:04:31,300 in so much, 92 00:04:31,390 --> 00:04:35,050 it's your way of helping advance the cause it might be 93 00:04:35,050 --> 00:04:36,820 a family member who has a disease. 94 00:04:36,820 --> 00:04:40,390 So you're helping raise money for something that is really, 95 00:04:40,390 --> 00:04:41,740 really important to you. 96 00:04:42,100 --> 00:04:45,010 Or you just want to feel good about being a person 97 00:04:45,010 --> 00:04:49,150 who gives all of that is still self-fulfilling. 98 00:04:49,150 --> 00:04:50,290 And not in a bad way. 99 00:04:50,440 --> 00:04:52,270 I'm not saying in a bad way, 100 00:04:52,600 --> 00:04:55,270 but I wanted to give this kind of an example, 101 00:04:55,390 --> 00:04:58,990 because then when you relate it over to business, 102 00:04:58,990 --> 00:05:04,240 you can see that in even a very giving situation where 103 00:05:04,300 --> 00:05:06,970 we pay more attention when there's something in it for us, 104 00:05:07,090 --> 00:05:10,990 think of how much more it's like that when we're selling, 105 00:05:11,050 --> 00:05:13,750 when the stakes are maybe a little less high, 106 00:05:13,750 --> 00:05:15,260 especially if we're buying, 107 00:05:15,730 --> 00:05:18,730 if it's true of our outreach and our service efforts, 108 00:05:18,790 --> 00:05:22,630 it's even more true when we think of our buying behaviors. 109 00:05:23,050 --> 00:05:24,220 Think about that a little bit, 110 00:05:24,700 --> 00:05:27,730 how you are in when your ears perk up and you 111 00:05:27,730 --> 00:05:28,780 pay more attention. 112 00:05:29,170 --> 00:05:31,060 Now, if that's true for us, 113 00:05:31,330 --> 00:05:35,380 then flip that it has to be true for our customers 114 00:05:35,620 --> 00:05:40,090 too. So the trick here is that you want to be 115 00:05:40,090 --> 00:05:43,120 talking about things that are important to them that are going 116 00:05:43,120 --> 00:05:46,630 to peak their interest that are truly things that are in 117 00:05:46,630 --> 00:05:49,840 it for them to get them to pay attention to you. 118 00:05:50,200 --> 00:05:53,980 And attention then comes through first attraction, 119 00:05:54,070 --> 00:05:59,660 getting the attention and then focusing on benefits because that's what 120 00:05:59,660 --> 00:06:00,680 pulls them in. 121 00:06:00,890 --> 00:06:02,960 And then features later, 122 00:06:03,380 --> 00:06:05,420 I think to make this the most clear, 123 00:06:05,450 --> 00:06:09,020 let's define what features are versus benefits. 124 00:06:09,170 --> 00:06:10,730 And I'm going to start with the one that I feel 125 00:06:10,730 --> 00:06:11,900 is the most important. 126 00:06:11,900 --> 00:06:14,660 The first one you want to be bringing people in with, 127 00:06:14,750 --> 00:06:17,390 and that is benefits benefits. 128 00:06:17,420 --> 00:06:19,940 And this can be tricky when we're product based businesses, 129 00:06:20,330 --> 00:06:22,880 benefits are the value, 130 00:06:23,030 --> 00:06:24,230 the purpose, 131 00:06:24,350 --> 00:06:27,080 what your product provides, 132 00:06:27,470 --> 00:06:30,590 how does it help enrich your customer's life? 133 00:06:30,890 --> 00:06:35,870 What's the change that I would experience by having your product 134 00:06:35,930 --> 00:06:39,890 versus not having your product now again, 135 00:06:39,890 --> 00:06:42,830 because it's a tangible product that kind of in the beginning, 136 00:06:42,830 --> 00:06:45,620 it might be a little bit hard to figure out. 137 00:06:46,100 --> 00:06:49,190 If you make a consumable product, 138 00:06:49,220 --> 00:06:50,870 let's say baked goods, 139 00:06:51,050 --> 00:06:51,740 you might be like, 140 00:06:51,740 --> 00:06:54,890 well, what's the benefit of this beautiful cake that I made? 141 00:06:55,340 --> 00:06:59,390 Well, it could be gorgeous enhancement to a wedding, 142 00:06:59,420 --> 00:07:00,650 making a special day, 143 00:07:00,770 --> 00:07:04,520 all the more significant if you make jewelry, 144 00:07:04,580 --> 00:07:07,760 it could be when you put on jewelry that you love, 145 00:07:07,970 --> 00:07:12,290 you feel more confident and bold and are ready to present 146 00:07:12,290 --> 00:07:14,270 yourself in the best light to the world. 147 00:07:14,390 --> 00:07:16,670 That's a benefit of the jewelry, 148 00:07:16,940 --> 00:07:18,050 pampering products. 149 00:07:18,080 --> 00:07:21,920 If you use certain healing ingredients in the products, 150 00:07:21,950 --> 00:07:25,130 I'm getting a health benefit then from a product. 151 00:07:25,520 --> 00:07:30,440 So think about what you offer and what are the benefits. 152 00:07:30,740 --> 00:07:31,790 It's the value, 153 00:07:31,940 --> 00:07:33,290 how it helps me, 154 00:07:33,470 --> 00:07:35,840 how I change by having it, 155 00:07:36,140 --> 00:07:39,740 the feelings I'm getting switching over to features features are the 156 00:07:39,740 --> 00:07:41,300 things that we easily know. 157 00:07:41,360 --> 00:07:43,220 This is what we normally will talk about. 158 00:07:43,340 --> 00:07:44,450 The details of our product, 159 00:07:44,570 --> 00:07:45,260 the size, 160 00:07:45,470 --> 00:07:46,760 the materials we use, 161 00:07:46,820 --> 00:07:47,450 the shape, 162 00:07:48,260 --> 00:07:49,790 shipping returns, 163 00:07:49,910 --> 00:07:50,780 all of those things. 164 00:07:50,780 --> 00:07:53,600 Those are features of your product. 165 00:07:53,900 --> 00:07:56,360 I'm going to give you an example that I see often. 166 00:07:56,720 --> 00:07:58,640 So this is one that could be gray area, 167 00:07:58,640 --> 00:07:59,900 but if you really think about it, 168 00:07:59,900 --> 00:08:00,380 it's not. 169 00:08:01,160 --> 00:08:04,850 How about American may everyone loves to talk about how it's 170 00:08:04,970 --> 00:08:06,020 American made, 171 00:08:06,020 --> 00:08:10,100 right? American made is a feature you're sourcing and you're making 172 00:08:10,100 --> 00:08:11,480 your product in America. 173 00:08:11,780 --> 00:08:15,320 The benefit is reduction of carbon footprint, 174 00:08:15,620 --> 00:08:18,560 right? That's what American made is doing. 175 00:08:18,590 --> 00:08:20,900 That might be a cure or about to a customer. 176 00:08:20,960 --> 00:08:23,270 Okay. So if there's any question with that, 177 00:08:23,270 --> 00:08:25,040 I'm going to ask for questions later, 178 00:08:25,040 --> 00:08:26,630 I'm going to get through everything, 179 00:08:26,720 --> 00:08:28,520 but I'm guessing that it's pretty clear. 180 00:08:28,520 --> 00:08:29,870 I'm looking at all your guys' faces. 181 00:08:30,160 --> 00:08:31,760 It looks like everything's pretty clear. 182 00:08:32,060 --> 00:08:35,510 So the problem comes in that when you go to start 183 00:08:35,510 --> 00:08:36,710 promoting your products, 184 00:08:36,800 --> 00:08:40,520 most of the time we lead and we talk about features. 185 00:08:40,910 --> 00:08:43,520 So we'll talk about how I hand, 186 00:08:43,520 --> 00:08:47,390 make my beads and they're made of glass and, 187 00:08:47,390 --> 00:08:47,600 you know, 188 00:08:47,600 --> 00:08:48,290 whatever, whatever, 189 00:08:48,290 --> 00:08:48,860 whatever. Well, 190 00:08:48,860 --> 00:08:50,120 that's great. 191 00:08:50,450 --> 00:08:52,430 But why do I care about that? 192 00:08:52,430 --> 00:08:55,290 More than somebody else who makes feeded glass jewelry, 193 00:08:55,440 --> 00:08:58,590 right? So when you only speak features, 194 00:08:58,860 --> 00:09:01,740 what ends up happening is you're putting yourself right up against 195 00:09:01,770 --> 00:09:06,000 anybody else who does any other type of product and or 196 00:09:06,120 --> 00:09:06,960 Anita in your case, 197 00:09:06,960 --> 00:09:10,200 your kind of product flash service or services that you provide. 198 00:09:10,200 --> 00:09:13,050 You're putting yourself right up against those people. 199 00:09:13,050 --> 00:09:16,230 And there's really nothing to separate you. 200 00:09:16,230 --> 00:09:17,220 One from another. 201 00:09:17,580 --> 00:09:20,400 I want you to start thinking about features. 202 00:09:20,820 --> 00:09:21,900 What is the value? 203 00:09:22,050 --> 00:09:23,880 How are you different? 204 00:09:23,880 --> 00:09:26,190 And what do you provide to your customer? 205 00:09:26,190 --> 00:09:30,030 That's different over and above what the product is, 206 00:09:30,090 --> 00:09:31,050 how it looks, 207 00:09:31,080 --> 00:09:31,710 the colors, 208 00:09:31,710 --> 00:09:33,240 it comes in the sizes, 209 00:09:33,390 --> 00:09:33,990 et cetera. 210 00:09:34,290 --> 00:09:37,200 Now your actions with this would be, 211 00:09:37,320 --> 00:09:38,880 this is what you start with. 212 00:09:38,910 --> 00:09:39,870 As I'd mentioned before, 213 00:09:39,870 --> 00:09:43,260 that's how you grab the attention because you can't really talk 214 00:09:43,260 --> 00:09:44,460 to people about anything, 215 00:09:44,490 --> 00:09:47,340 unless you've got their attention and you get their attention to 216 00:09:47,340 --> 00:09:48,570 a deeper level. 217 00:09:48,690 --> 00:09:49,950 When you're talking benefits, 218 00:09:50,310 --> 00:09:52,380 then you can go into the features. 219 00:09:52,410 --> 00:09:54,330 And that then brings you over the finish line, 220 00:09:54,480 --> 00:09:58,500 right? Someone decides that they love the handmade knitted, 221 00:09:58,500 --> 00:09:59,520 shawls that you make. 222 00:09:59,760 --> 00:10:03,210 Maybe you have a certain portion of your sales that go 223 00:10:03,210 --> 00:10:05,220 to a certain cause that's really dear to you. 224 00:10:05,220 --> 00:10:07,020 And you tell the story about why. 225 00:10:07,020 --> 00:10:07,620 So they're like, 226 00:10:07,680 --> 00:10:08,370 oh my gosh, 227 00:10:08,700 --> 00:10:12,510 I want the Sol because I feel like I'm doing something 228 00:10:12,510 --> 00:10:13,650 to help this cause. 229 00:10:14,220 --> 00:10:15,210 So that's a benefit, 230 00:10:15,330 --> 00:10:19,400 right? And then the fact furthermore of the yarn that she 231 00:10:19,400 --> 00:10:20,520 uses, et cetera, 232 00:10:20,520 --> 00:10:21,090 et cetera, 233 00:10:21,210 --> 00:10:23,700 that's what pushes them over the finish line that they decide 234 00:10:23,700 --> 00:10:24,720 they're going to buy from you. 235 00:10:25,110 --> 00:10:26,940 Where do you put this information? 236 00:10:26,970 --> 00:10:29,280 Okay. So if you're with me up to this point and 237 00:10:29,280 --> 00:10:31,200 you understand benefits, 238 00:10:31,350 --> 00:10:35,310 bring in the attention and grab somebody and then the features, 239 00:10:35,370 --> 00:10:36,630 bring it over the finish line. 240 00:10:36,630 --> 00:10:38,190 Where do you put all this information? 241 00:10:38,550 --> 00:10:41,280 So let's talk about that for a quick second on your 242 00:10:41,280 --> 00:10:46,170 website. So e-commerce when people land on your website, 243 00:10:46,290 --> 00:10:47,430 think in your mind's eye. 244 00:10:47,460 --> 00:10:48,330 What you've got there. 245 00:10:48,330 --> 00:10:50,040 Now the very first thing they see, 246 00:10:50,190 --> 00:10:53,910 okay. Does it have any benefit statements there? 247 00:10:54,270 --> 00:10:54,930 A lot of people, 248 00:10:54,930 --> 00:10:56,040 when you go to your website, 249 00:10:56,070 --> 00:10:58,620 the first thing you see is maybe a nice picture showing 250 00:10:58,620 --> 00:10:59,430 what you do, 251 00:10:59,520 --> 00:11:04,380 right. Are we just talking about the jewelry or does it 252 00:11:04,380 --> 00:11:06,150 have some type of a benefit statement? 253 00:11:06,150 --> 00:11:09,840 There also bounce rates are a big deal with websites, 254 00:11:09,840 --> 00:11:11,400 right? Someone comes to the website, 255 00:11:11,460 --> 00:11:14,010 they've got to make sure that they have landed in the 256 00:11:14,010 --> 00:11:14,550 right place. 257 00:11:14,550 --> 00:11:15,270 They know, 258 00:11:15,570 --> 00:11:17,490 and like what they see and if they don't, 259 00:11:17,520 --> 00:11:19,800 they bounce a benefit statement, 260 00:11:19,800 --> 00:11:21,690 front and center will help keep people on. 261 00:11:21,720 --> 00:11:22,200 They'll be like, 262 00:11:22,260 --> 00:11:26,190 oh, and then they look more and they might scroll down. 263 00:11:26,220 --> 00:11:29,070 Or they might go through like the navigation at the top 264 00:11:29,190 --> 00:11:30,120 and look further. 265 00:11:30,180 --> 00:11:34,050 Okay, that's what you want to do with your website in 266 00:11:34,050 --> 00:11:37,260 social. And those of you who have been in my ecosphere 267 00:11:37,260 --> 00:11:37,890 for awhile, 268 00:11:37,890 --> 00:11:39,660 know, I harp on this all the time. 269 00:11:39,990 --> 00:11:43,290 What most of the time we're doing as product businesses is 270 00:11:43,290 --> 00:11:44,880 we are selling, 271 00:11:45,240 --> 00:11:46,980 you guys are going to know this on your paws. 272 00:11:47,010 --> 00:11:50,700 I make these gorgeous coasters right there, 273 00:11:50,820 --> 00:11:52,200 $10 for four, 274 00:11:52,200 --> 00:11:53,290 go buy them here. 275 00:11:53,530 --> 00:11:54,670 That's what we normally do. 276 00:11:54,670 --> 00:11:56,710 Right? Product price. 277 00:11:56,890 --> 00:12:00,880 Here's where you go buy versus pulling in the benefits. 278 00:12:01,240 --> 00:12:04,690 When some of the benefits can also be a story that 279 00:12:04,690 --> 00:12:07,030 you tell how you started the company, 280 00:12:07,090 --> 00:12:08,830 what it's done for your business. 281 00:12:08,830 --> 00:12:08,980 You know, 282 00:12:08,980 --> 00:12:11,200 you're bringing them in on a deeper level. 283 00:12:11,500 --> 00:12:12,850 So some of that benefit, 284 00:12:12,860 --> 00:12:16,570 especially on social also is endearing people to you. 285 00:12:16,780 --> 00:12:18,550 Okay. And content for makers. 286 00:12:18,550 --> 00:12:18,880 You know, 287 00:12:18,880 --> 00:12:22,420 I've got a ton of pre-written lines that you can use 288 00:12:22,420 --> 00:12:25,420 for identifying things that you can talk about on social, 289 00:12:25,450 --> 00:12:27,790 but you want to be doing benefits. 290 00:12:28,180 --> 00:12:30,520 This is just coming up to me right now. 291 00:12:30,580 --> 00:12:31,720 But my pillow, 292 00:12:31,720 --> 00:12:31,960 you know, 293 00:12:31,960 --> 00:12:33,160 the guy with my pillow, 294 00:12:33,310 --> 00:12:35,830 he talks about how he was in jail. 295 00:12:35,860 --> 00:12:37,030 He was a druggie. 296 00:12:37,060 --> 00:12:40,420 He like had a hard life and he turned himself around. 297 00:12:40,810 --> 00:12:42,100 He doesn't hide that. 298 00:12:42,340 --> 00:12:42,610 You know, 299 00:12:42,610 --> 00:12:43,870 that's part of the benefit. 300 00:12:43,870 --> 00:12:45,940 You're supporting him when you buy his products. 301 00:12:45,940 --> 00:12:47,500 So there's a lot of other benefits too, 302 00:12:47,500 --> 00:12:50,410 right. Made in Minnesota on and on and on and on. 303 00:12:50,410 --> 00:12:51,180 If you look at him, 304 00:12:51,230 --> 00:12:54,460 he's a really good example of benefits and then sale. 305 00:12:54,760 --> 00:12:56,050 And I'm telling you the story. 306 00:12:56,050 --> 00:12:58,000 So obviously it got to me, 307 00:12:58,300 --> 00:13:00,550 okay. So that's social in person. 308 00:13:00,610 --> 00:13:02,830 If you're at a craft show, 309 00:13:03,130 --> 00:13:05,140 the signage that you have behind the show, 310 00:13:05,290 --> 00:13:05,920 lots of times, 311 00:13:05,920 --> 00:13:07,240 you're just showing prices. 312 00:13:08,050 --> 00:13:09,580 If you sell candles, 313 00:13:09,760 --> 00:13:12,250 I can see that they're candles because they're on the table. 314 00:13:12,370 --> 00:13:14,290 What are the benefits of the candles? 315 00:13:14,650 --> 00:13:16,870 No, one's going to know unless they get into a conversation 316 00:13:16,870 --> 00:13:18,250 with you and you're going to tell them, 317 00:13:18,370 --> 00:13:20,260 so signage helps here too. 318 00:13:20,260 --> 00:13:20,950 With Bennett, 319 00:13:20,950 --> 00:13:23,710 you can have benefits and features on a side, 320 00:13:24,190 --> 00:13:29,110 healthy, clean Burnie keeps your environment fresh and healthy, 321 00:13:29,410 --> 00:13:30,550 even with fresh sense. 322 00:13:30,550 --> 00:13:31,900 Like that's horrible copy, 323 00:13:31,900 --> 00:13:32,800 but you know what I mean? 324 00:13:33,100 --> 00:13:35,170 So you can do what the benefit is. 325 00:13:35,260 --> 00:13:39,340 And then talk about soy wax would with, 326 00:13:39,670 --> 00:13:39,940 you know, 327 00:13:39,940 --> 00:13:41,530 whatever other features, 328 00:13:41,530 --> 00:13:43,030 multiple flavors, 329 00:13:43,090 --> 00:13:44,260 sense, whatever, 330 00:13:44,500 --> 00:13:45,970 but don't forget the benefit. 331 00:13:46,150 --> 00:13:47,710 Most people will just go to the features, 332 00:13:47,740 --> 00:13:47,950 you know, 333 00:13:47,950 --> 00:13:49,030 and list the features. 334 00:13:49,390 --> 00:13:50,020 And finally, 335 00:13:50,020 --> 00:13:53,860 I'd say in any conversation that you have even networking, 336 00:13:54,130 --> 00:13:55,540 why do I care? 337 00:13:55,540 --> 00:13:56,650 That's the biggest question? 338 00:13:56,740 --> 00:13:57,970 Why do I, 339 00:13:58,300 --> 00:14:01,690 as the potential buyer of your products or services care, 340 00:14:02,110 --> 00:14:03,280 and that's how you lead. 341 00:14:03,820 --> 00:14:05,680 And then you take the conversation from there. 342 00:14:06,040 --> 00:14:06,850 And again, 343 00:14:07,120 --> 00:14:08,590 in summary here, 344 00:14:08,800 --> 00:14:14,080 reason you want to be really focused on benefits versus features 345 00:14:14,320 --> 00:14:15,310 and we've already gone through. 346 00:14:15,310 --> 00:14:18,550 So you really understand the difference between the two is the 347 00:14:18,550 --> 00:14:20,050 benefits, draw people in. 348 00:14:20,260 --> 00:14:21,460 They grab attention, 349 00:14:21,850 --> 00:14:23,170 everybody. No, 350 00:14:23,380 --> 00:14:27,460 not everybody they'll grab attention of people who are your potential 351 00:14:27,460 --> 00:14:31,420 customers who care about the same things that your product offers. 352 00:14:31,750 --> 00:14:34,180 And then the features are kind of like just the final 353 00:14:34,180 --> 00:14:36,610 little points that bring them over the line, 354 00:14:36,700 --> 00:14:37,990 push the buy button, 355 00:14:38,500 --> 00:14:40,060 pull out their credit card, 356 00:14:40,150 --> 00:14:43,120 whatever has to happen for that transaction to take place, 357 00:14:43,570 --> 00:14:46,840 or they come on your email list because they may not 358 00:14:46,900 --> 00:14:49,240 really be in the market for what you have right now, 359 00:14:49,330 --> 00:14:51,560 but you've sold them on the fact that you're a valuable 360 00:14:51,560 --> 00:14:54,860 person to know and follow for the point in time when 361 00:14:54,860 --> 00:14:57,320 they are interested and do want your product. 362 00:14:57,710 --> 00:14:58,700 Okay. All right. 363 00:14:58,730 --> 00:15:04,400 So that is my feel on benefits and features. 364 00:15:04,550 --> 00:15:07,160 And if anybody has any questions on that, 365 00:15:07,160 --> 00:15:08,060 I'll take them now. 366 00:15:08,090 --> 00:15:12,080 Or if you are thinking about benefits for your business and 367 00:15:12,080 --> 00:15:12,860 you want to shout them out, 368 00:15:12,890 --> 00:15:14,210 you can do that to anyone, 369 00:15:14,210 --> 00:15:16,610 want to unmute and say anything about this? 370 00:15:17,120 --> 00:15:18,350 I think I see Andrel. 371 00:15:18,800 --> 00:15:20,870 It was a question that I was going to ask and 372 00:15:20,870 --> 00:15:22,100 I think it has today. 373 00:15:22,670 --> 00:15:28,520 It was pertaining to having information about both the features, 374 00:15:28,580 --> 00:15:33,980 as well as the benefits like you were given the example 375 00:15:33,980 --> 00:15:34,760 of the candle, 376 00:15:35,120 --> 00:15:36,920 given the benefits of a candle. 377 00:15:37,340 --> 00:15:38,150 And my question, 378 00:15:38,150 --> 00:15:38,540 I guess, 379 00:15:38,540 --> 00:15:42,020 was can the information that you're given, 380 00:15:42,020 --> 00:15:43,610 being on both. 381 00:15:44,120 --> 00:15:44,960 That's not what I want to ask. 382 00:15:45,500 --> 00:15:50,630 Can some things be both you're describing the features as well 383 00:15:50,630 --> 00:15:55,520 as giving the benefits on your information that may be behind 384 00:15:55,520 --> 00:15:55,910 you, if you, 385 00:15:55,970 --> 00:15:56,930 in person with someone. 386 00:15:57,380 --> 00:15:58,670 Yes. The answer is yes. 387 00:15:58,700 --> 00:15:59,270 For sure. 388 00:15:59,270 --> 00:16:00,560 Like if you're at a show, 389 00:16:00,650 --> 00:16:07,160 you could have the benefits and the features both written out. 390 00:16:07,790 --> 00:16:11,810 I would suggest that the wording of a benefit is different 391 00:16:11,840 --> 00:16:13,730 than the wording of a feature, 392 00:16:13,970 --> 00:16:16,400 but it could still be talking about the same thing. 393 00:16:16,790 --> 00:16:18,380 Like soy candles, 394 00:16:18,410 --> 00:16:25,940 the benefit is healthier inside burning environment is the benefit of 395 00:16:25,940 --> 00:16:28,220 using soy wax. 396 00:16:28,820 --> 00:16:29,900 Did that make sense? 397 00:16:30,200 --> 00:16:31,080 So one's a benefit. 398 00:16:31,110 --> 00:16:32,180 One's a feature and benefits, 399 00:16:32,210 --> 00:16:35,330 honestly. Like it takes people some time to think about all 400 00:16:35,330 --> 00:16:36,410 the potential benefits. 401 00:16:36,410 --> 00:16:38,390 Cause some of them could be physical. 402 00:16:38,660 --> 00:16:40,070 They could be psychological, 403 00:16:40,550 --> 00:16:42,590 they could be helping your mood. 404 00:16:42,620 --> 00:16:45,350 They could be making you healthy or they could be, 405 00:16:45,350 --> 00:16:45,560 you know, 406 00:16:45,560 --> 00:16:48,980 there's a plethora of different types of things that benefits could 407 00:16:48,980 --> 00:16:50,690 be and it's worth giving some thought. 408 00:16:50,750 --> 00:16:53,480 So you have maybe three top things that you can pull 409 00:16:53,480 --> 00:16:54,890 up at any time and talk about. 410 00:16:55,340 --> 00:16:58,880 I don't expect if this is new information to anybody who's 411 00:16:58,880 --> 00:17:03,590 listening. I don't expect it to automatically be obvious necessarily. 412 00:17:03,590 --> 00:17:04,940 You've got to think about it a little bit. 413 00:17:05,360 --> 00:17:05,660 You know, 414 00:17:05,660 --> 00:17:08,240 and even the people who make similar products, 415 00:17:08,300 --> 00:17:09,980 the benefits might be different. 416 00:17:10,100 --> 00:17:10,340 You know, 417 00:17:10,340 --> 00:17:12,500 the things that they want to focus on and talk about 418 00:17:12,590 --> 00:17:13,490 could be different. 419 00:17:13,490 --> 00:17:14,360 One from another, 420 00:17:16,130 --> 00:17:16,970 anything else? 421 00:17:17,270 --> 00:17:17,780 Oh, go ahead, 422 00:17:17,780 --> 00:17:23,090 Joyce. Because it's been quite a while and I am the 423 00:17:23,090 --> 00:17:27,380 one that always just fuels and features and benefits. 424 00:17:27,830 --> 00:17:30,140 So I think as I began to gravitate a bit in 425 00:17:30,140 --> 00:17:32,390 business, as long as that have been, 426 00:17:32,960 --> 00:17:35,210 am now research in the world, 427 00:17:35,210 --> 00:17:39,200 what does benefit mean legacy versus feature? 428 00:17:39,710 --> 00:17:41,570 Because I paid for all these many years, 429 00:17:41,600 --> 00:17:43,280 I was really just offering, 430 00:17:43,610 --> 00:17:44,870 I thought it was benefits, 431 00:17:44,870 --> 00:17:45,260 you know, 432 00:17:45,320 --> 00:17:46,580 same day delivery, 433 00:17:48,620 --> 00:17:49,350 whatever blah, 434 00:17:49,350 --> 00:17:49,620 blah, blah. 435 00:17:49,950 --> 00:17:51,120 That was my benefits. 436 00:17:51,150 --> 00:17:53,100 That that was not really a benefit of the feature, 437 00:17:53,100 --> 00:17:53,790 the service. 438 00:17:55,170 --> 00:17:58,320 So now I have to really sit back and think about 439 00:17:58,770 --> 00:18:03,720 what are the benefits that are offering to attract the person 440 00:18:03,720 --> 00:18:05,070 that's on my website, 441 00:18:05,100 --> 00:18:05,940 that's reading. 442 00:18:06,120 --> 00:18:09,990 So basically We'll further The way to further think about this 443 00:18:10,050 --> 00:18:12,960 is if you have the feature of same day delivery, 444 00:18:13,380 --> 00:18:16,650 why would same day delivery be important to your customer? 445 00:18:17,220 --> 00:18:18,600 So you can ask a question. 446 00:18:18,600 --> 00:18:20,520 If you think of it from the customer standpoint, 447 00:18:21,060 --> 00:18:24,330 why do I care that Joyce has same day delivery? 448 00:18:24,720 --> 00:18:26,910 Not the person who just called you at three o'clock this 449 00:18:26,910 --> 00:18:27,990 afternoon, mind you, 450 00:18:27,990 --> 00:18:29,970 I just saw that post earlier, 451 00:18:30,510 --> 00:18:34,890 but someone who calls before 11 same day delivery could be 452 00:18:35,010 --> 00:18:35,790 the convenience. 453 00:18:35,790 --> 00:18:36,300 You forgot. 454 00:18:36,300 --> 00:18:37,740 It's your best friend's birthday. 455 00:18:38,130 --> 00:18:39,540 And you're working all day. 456 00:18:39,870 --> 00:18:41,040 Where are you going to go? 457 00:18:41,220 --> 00:18:41,940 She doesn't need to know. 458 00:18:41,940 --> 00:18:42,540 You forgot. 459 00:18:42,870 --> 00:18:44,100 That could be a benefit. 460 00:18:44,160 --> 00:18:46,710 Like that's a little story as a benefit of all, 461 00:18:46,710 --> 00:18:48,420 you have to take each of your features. 462 00:18:48,720 --> 00:18:50,670 And then just ask the question. 463 00:18:50,700 --> 00:18:52,680 Why would my customer care about that? 464 00:18:52,980 --> 00:18:53,970 Okay. Right. 465 00:18:54,330 --> 00:18:55,170 Yeah. You've got a lot. 466 00:18:55,200 --> 00:18:56,010 And now I know, 467 00:18:56,040 --> 00:18:56,240 you know, 468 00:18:56,280 --> 00:18:58,260 with you focused on corporate too, 469 00:18:58,410 --> 00:19:00,030 then you also think from the corporate hat, 470 00:19:00,210 --> 00:19:00,420 you know, 471 00:19:00,420 --> 00:19:02,490 not just a single one-on-one customer hat, 472 00:19:02,490 --> 00:19:03,690 but corporate hat. 473 00:19:04,170 --> 00:19:05,250 So that was good. 474 00:19:05,250 --> 00:19:06,420 Joyce, thanks for the add. 475 00:19:06,900 --> 00:19:08,910 Anything else before we get into showcases? 476 00:19:09,450 --> 00:19:11,400 Okay. So those of you who are listening, 477 00:19:11,400 --> 00:19:14,730 we're now going to get into why I call this a 478 00:19:14,730 --> 00:19:20,820 bash. It's getting together all different handmade business owners who get 479 00:19:20,820 --> 00:19:23,340 a chance to showcase their business to you. 480 00:19:23,820 --> 00:19:26,130 Now there's a couple of things that you, 481 00:19:26,130 --> 00:19:26,970 as a listener, 482 00:19:26,970 --> 00:19:29,190 obviously the people who are here get to tell you all 483 00:19:29,190 --> 00:19:30,060 about their business. 484 00:19:30,060 --> 00:19:32,700 So it's visibility for them at the end. 485 00:19:32,700 --> 00:19:34,560 I'm going to tell you if you're interested in joining a 486 00:19:34,560 --> 00:19:36,390 bash, how you can do so, 487 00:19:36,810 --> 00:19:40,200 but there's something else as you're listening to everybody talk about 488 00:19:40,200 --> 00:19:41,100 their business. 489 00:19:41,190 --> 00:19:45,090 It's a good example of how to present your business forward. 490 00:19:45,090 --> 00:19:45,900 So you can use, 491 00:19:45,900 --> 00:19:48,870 if you hear something or a style that you're like, 492 00:19:49,110 --> 00:19:50,460 yeah, I'm really listening. 493 00:19:50,520 --> 00:19:53,220 Take some of the wording or the way they present their 494 00:19:53,220 --> 00:19:55,620 business, or some of the ideas of the things that they're 495 00:19:55,620 --> 00:19:59,190 doing. And this might give ideas for you and your business 496 00:19:59,200 --> 00:19:59,760 as well. 497 00:20:00,090 --> 00:20:03,000 If you're interested in supporting them by purchasing some of their 498 00:20:03,000 --> 00:20:06,030 products, some people offer discount codes here and other things. 499 00:20:06,360 --> 00:20:08,850 That's also wonderful people. 500 00:20:09,010 --> 00:20:11,220 We'll also talk about collaborations. 501 00:20:11,430 --> 00:20:15,780 So if your product could go well in someone's shop, 502 00:20:16,380 --> 00:20:20,310 or if you see somebody who's talking here who you think 503 00:20:20,490 --> 00:20:24,180 you combining your product with their product for a special promotion 504 00:20:24,180 --> 00:20:25,320 could be a good idea. 505 00:20:25,680 --> 00:20:27,480 Feel free to reach out to these people too. 506 00:20:27,480 --> 00:20:30,630 That's why I'm having them give you somewhere where you can 507 00:20:30,780 --> 00:20:31,950 reach out to them later. 508 00:20:32,100 --> 00:20:34,560 Okay? All of this is not going to be in the 509 00:20:34,560 --> 00:20:35,070 show notes. 510 00:20:35,070 --> 00:20:36,360 So you got to have pen and paper, 511 00:20:36,420 --> 00:20:38,010 if you want to connect with anybody, 512 00:20:38,310 --> 00:20:40,890 but you're not just listening for them to promote to you. 513 00:20:41,190 --> 00:20:44,850 You're getting to hear how various people are running, 514 00:20:44,880 --> 00:20:46,920 working and what they're doing in their businesses. 515 00:20:47,590 --> 00:20:47,950 All right. 516 00:20:47,950 --> 00:20:49,180 So with that, 517 00:20:49,180 --> 00:20:52,450 the way we'll do this is I'll ask you again, 518 00:20:52,570 --> 00:20:53,800 who you are, 519 00:20:54,040 --> 00:20:55,930 what the name of your business is, 520 00:20:56,260 --> 00:20:57,160 what you sell. 521 00:20:57,160 --> 00:20:59,020 If it's a product that you're selling, 522 00:20:59,860 --> 00:21:02,560 anything else that you think we should know for the immediate 523 00:21:02,560 --> 00:21:05,440 future, and then how people can get in touch with you. 524 00:21:06,100 --> 00:21:10,510 Okay. And let's see Gloria Brown. 525 00:21:10,510 --> 00:21:12,370 I think I'm going to start with you because you were 526 00:21:12,370 --> 00:21:13,210 the first one on, 527 00:21:13,210 --> 00:21:14,260 so you get to start. 528 00:21:14,650 --> 00:21:15,250 How about that? 529 00:21:15,640 --> 00:21:17,440 Hi, I'm Gloria Brown, 530 00:21:17,440 --> 00:21:19,630 the sole provider of all in women, 531 00:21:19,660 --> 00:21:21,220 herbals in Bloomfield, 532 00:21:21,700 --> 00:21:25,510 New Jersey and our products are made from organic, 533 00:21:25,510 --> 00:21:26,680 all natural skin, 534 00:21:26,680 --> 00:21:27,220 tier oils, 535 00:21:27,220 --> 00:21:28,810 butters and botanicals. 536 00:21:28,810 --> 00:21:31,540 And they are free from harsh chemicals. 537 00:21:31,540 --> 00:21:34,750 We do specialize in products where mature, 538 00:21:34,750 --> 00:21:36,670 sensitive or troubled skin. 539 00:21:36,670 --> 00:21:42,220 And they are handmade in small batches for freshness incorporating the 540 00:21:42,220 --> 00:21:46,120 incredible benefits of plants into healthier and cleaner versions of body 541 00:21:46,120 --> 00:21:46,930 care essentials with a family. 542 00:21:47,320 --> 00:21:50,200 And we just love to work with you on special orders. 543 00:21:50,560 --> 00:21:53,470 I'm looking for someone who would like to collaborate on a 544 00:21:53,470 --> 00:21:54,460 product with me. 545 00:21:55,030 --> 00:21:58,270 I have a wonderful massage oil called REO deli, 546 00:21:58,360 --> 00:22:01,360 which means joy in the house right now. 547 00:22:01,420 --> 00:22:03,220 I dabble in making soap, 548 00:22:03,250 --> 00:22:06,160 but it is not an item that I offer regularly. 549 00:22:06,520 --> 00:22:09,010 So is there someone out there who would like to work 550 00:22:09,010 --> 00:22:12,160 with me on creating a soap called deli? 551 00:22:12,700 --> 00:22:16,840 It contains six essential oils and smells so amazing. 552 00:22:17,380 --> 00:22:18,070 Love it. 553 00:22:18,250 --> 00:22:21,160 My website is Olen woman, 554 00:22:21,220 --> 00:22:26,710 herbals.com. That's a H H meaning after you use my product, 555 00:22:26,710 --> 00:22:30,100 you go on dash land woman, 556 00:22:30,280 --> 00:22:34,660 verbals.com. And you can find me on Facebook and Instagram as 557 00:22:34,660 --> 00:22:38,410 well. And you can hear all about her story on a 558 00:22:38,410 --> 00:22:39,760 recent podcast. 559 00:22:40,900 --> 00:22:42,310 Wonderful. Thank you, 560 00:22:42,310 --> 00:22:44,350 Gloria. Okay. 561 00:22:44,380 --> 00:22:47,710 Joyce, why don't you go Hi everybody. 562 00:22:47,800 --> 00:22:48,280 Good evening. 563 00:22:48,280 --> 00:22:49,420 I'm Joyce areola. 564 00:22:49,480 --> 00:22:51,160 I own two horses, 565 00:22:51,160 --> 00:22:53,560 baskets and beautiful south Florida. 566 00:22:53,590 --> 00:22:55,960 There's no other place in the world itself. 567 00:22:55,960 --> 00:22:56,980 Or I can tell you that. 568 00:22:57,460 --> 00:22:58,510 Absolutely beautiful. 569 00:22:58,510 --> 00:23:00,340 Here we create corporate. 570 00:23:00,340 --> 00:23:03,490 Our thank you gift as well as our everyday gifting. 571 00:23:03,880 --> 00:23:05,410 We should be around 20 years. 572 00:23:05,860 --> 00:23:10,870 I am looking for someone because I am looking for Florida 573 00:23:10,900 --> 00:23:11,860 theme items, 574 00:23:11,860 --> 00:23:13,600 not so much as food, 575 00:23:13,960 --> 00:23:18,400 but like the little novelty items that I can put in 576 00:23:18,400 --> 00:23:19,840 my gifts to keep safe. 577 00:23:19,870 --> 00:23:20,860 As the people come, 578 00:23:20,860 --> 00:23:23,590 the tourists come here and traveling to and from. 579 00:23:23,590 --> 00:23:26,380 So I'm working for something like Flamingo. 580 00:23:26,380 --> 00:23:29,050 I from Mingo, 581 00:23:29,470 --> 00:23:32,860 but anything that would give me an ideal to put in 582 00:23:32,860 --> 00:23:33,910 my photo baskets. 583 00:23:33,910 --> 00:23:34,420 Like I say, 584 00:23:34,690 --> 00:23:35,650 not really food. 585 00:23:36,120 --> 00:23:38,050 What are some like I have all year long because I 586 00:23:38,050 --> 00:23:40,960 want to be able this time around to keep my page 587 00:23:41,050 --> 00:23:44,290 up on my website all year long, 588 00:23:44,620 --> 00:23:47,000 we just float a little things to do. 589 00:23:47,000 --> 00:23:50,210 Maybe go keeps like Iles was definitely that I'm looking for. 590 00:23:50,210 --> 00:23:53,390 So if you have any ideals and you suggest us hit 591 00:23:53,390 --> 00:23:57,230 me up on Instagram at Joyce's baskets. 592 00:23:58,010 --> 00:23:59,840 Wonderful. Okay, 593 00:23:59,900 --> 00:24:02,570 Laurie, can you unmute yourself and go next. 594 00:24:03,200 --> 00:24:04,670 Okay. Can you hear me? 595 00:24:04,940 --> 00:24:06,230 Yep. Can hear you just fine. 596 00:24:06,590 --> 00:24:11,360 Okay. I'm Laurie Nash and I'm the owner of red cabin 597 00:24:11,360 --> 00:24:14,780 studio and I live in the upper peninsula of Michigan. 598 00:24:15,320 --> 00:24:18,500 So always from Joyce and Southern Florida, 599 00:24:18,500 --> 00:24:20,150 there's kind of straight up though. 600 00:24:20,510 --> 00:24:22,790 I'm a designer illustrator. 601 00:24:22,800 --> 00:24:26,330 Self-taught, I'm a retired occupational therapy assistant. 602 00:24:26,720 --> 00:24:27,170 So I, 603 00:24:27,320 --> 00:24:31,700 this is kind of my retirement fund job and I sell 604 00:24:31,730 --> 00:24:33,320 mostly wholesale. 605 00:24:33,320 --> 00:24:37,100 But what I do is I design a lot of custom 606 00:24:37,250 --> 00:24:41,300 designs that are appropriate for a certain location. 607 00:24:41,360 --> 00:24:43,190 I near Mackinaw island, 608 00:24:43,490 --> 00:24:44,990 if you know about that. 609 00:24:44,990 --> 00:24:48,050 So I design a lot for that and do custom things 610 00:24:48,050 --> 00:24:48,860 that people need. 611 00:24:49,190 --> 00:24:52,850 And then I use the sublimation process too, 612 00:24:52,850 --> 00:24:56,930 which is a heat process to put the design onto mugs, 613 00:24:57,230 --> 00:24:58,550 sorta make ornaments, 614 00:24:58,580 --> 00:25:02,690 totes, just a lot of different items like that. 615 00:25:03,080 --> 00:25:07,040 So I'm just looking to just expand a little bit. 616 00:25:07,310 --> 00:25:11,540 My business has evolved to where I'm focused more on the 617 00:25:11,540 --> 00:25:14,720 design work and the custom part of that. 618 00:25:14,750 --> 00:25:16,010 So Wonderful. 619 00:25:16,010 --> 00:25:17,300 Where can people get in touch with you? 620 00:25:17,300 --> 00:25:19,070 Laurie Instagram is good. 621 00:25:19,100 --> 00:25:22,730 Red underscore Kevin underscore studio. 622 00:25:23,330 --> 00:25:24,350 Okay, perfect. 623 00:25:24,800 --> 00:25:26,780 Wonderful. Thank you so much. 624 00:25:27,350 --> 00:25:29,540 I need to do you, 625 00:25:29,960 --> 00:25:30,680 Hey everybody, 626 00:25:31,550 --> 00:25:35,300 I'm Anita Houseman and I live in a very sweet place. 627 00:25:35,510 --> 00:25:36,680 Hershey, Pennsylvania. 628 00:25:37,250 --> 00:25:39,020 There is no other place like Hershey, 629 00:25:39,020 --> 00:25:40,940 PA taco town USA. 630 00:25:41,300 --> 00:25:44,180 I am the owner of the Hershey gifting company and we 631 00:25:44,180 --> 00:25:49,100 work with individuals and small businesses to creatively help promote themselves 632 00:25:49,100 --> 00:25:50,660 or brand themselves, 633 00:25:50,810 --> 00:25:55,340 and also to help recognize special people and events in their 634 00:25:55,340 --> 00:25:59,630 lives. So our specialty is custom printed ribbon. 635 00:26:00,050 --> 00:26:03,980 We are doing a lot of what we call ribbon on 636 00:26:03,980 --> 00:26:08,240 demand, where we are printing for small businesses and people that 637 00:26:08,270 --> 00:26:12,980 want to add some creativity to their product lines as well 638 00:26:12,980 --> 00:26:14,540 as maybe a special event. 639 00:26:14,990 --> 00:26:16,730 And it's really been fun. 640 00:26:16,730 --> 00:26:19,100 It's, it's kind of something new and it's really been taking 641 00:26:19,100 --> 00:26:22,610 off. So you can find me on social at the Hershey 642 00:26:22,610 --> 00:26:26,120 gifting co and I would love to talk to people if 643 00:26:26,120 --> 00:26:27,500 you would like to place an order. 644 00:26:27,500 --> 00:26:29,180 I do have a special code. 645 00:26:29,210 --> 00:26:31,670 You, if you use bash 15, 646 00:26:31,700 --> 00:26:34,370 you will get 15% off of your first order. 647 00:26:35,030 --> 00:26:36,410 Perfect. Wonderful, 648 00:26:36,410 --> 00:26:37,940 wonderful. Okay. 649 00:26:37,970 --> 00:26:38,360 Do it. 650 00:26:38,390 --> 00:26:39,440 I'm going to go to you. 651 00:26:40,070 --> 00:26:41,000 Awesome. Good evening. 652 00:26:41,000 --> 00:26:43,440 Everyone. I'm happy to be here. 653 00:26:43,740 --> 00:26:44,520 I met Sue, 654 00:26:44,520 --> 00:26:45,270 as she said, 655 00:26:45,270 --> 00:26:47,760 a few days ago on an app called owl. 656 00:26:48,030 --> 00:26:50,750 And I expressed to her something that I'm sharing tonight is 657 00:26:50,750 --> 00:26:53,250 that I'm in the process of launching a brand new private 658 00:26:53,250 --> 00:26:54,300 school in Jacksonville, 659 00:26:54,300 --> 00:26:57,240 Florida. The goal is to launch in 2023. 660 00:26:57,300 --> 00:27:00,900 My purpose for reaching out to Sue at the time was 661 00:27:00,900 --> 00:27:03,750 to just get some ideas about ways in which I could 662 00:27:03,750 --> 00:27:04,920 connect with parents, 663 00:27:04,980 --> 00:27:05,850 more parent groups, 664 00:27:05,850 --> 00:27:08,430 where I would say your parent teacher organizations, 665 00:27:08,430 --> 00:27:08,700 you know, 666 00:27:08,700 --> 00:27:11,130 you may have your affiliate groups such as the band moms 667 00:27:11,130 --> 00:27:13,230 or cheer moms or soccer moms, 668 00:27:13,650 --> 00:27:16,770 and what could perhaps be a way that I could help 669 00:27:16,770 --> 00:27:19,080 to spread not only the launch of the school, 670 00:27:19,080 --> 00:27:22,830 but then in turn helped to generate revenue for upstart as 671 00:27:22,830 --> 00:27:24,750 well as to be able to give a portion of those 672 00:27:24,750 --> 00:27:27,150 proceeds back to that existing entity. 673 00:27:27,510 --> 00:27:30,270 So I'm excited today to just be able to listen and 674 00:27:30,270 --> 00:27:33,840 share. I've been writing down the names of each of the 675 00:27:33,960 --> 00:27:38,580 platforms that you all have from Joyce's baskets to Alana herbals, 676 00:27:38,580 --> 00:27:40,680 red cabin and Hershey gifting company. 677 00:27:40,980 --> 00:27:43,320 So I'll be sure to reach out to each of you. 678 00:27:43,650 --> 00:27:44,910 You can connect with me. 679 00:27:45,090 --> 00:27:50,700 Dewitt Robinson on LinkedIn is w I T T R as 680 00:27:50,700 --> 00:27:53,040 in Robert O B I N S O N. 681 00:27:53,190 --> 00:27:55,320 So I'm excited about learning more and thank you, 682 00:27:55,320 --> 00:27:58,110 Sue for the invitation to tonight's best. 683 00:27:58,650 --> 00:27:59,280 You're welcome. 684 00:27:59,280 --> 00:28:02,100 I'm thrilled that you're here and I'm looking forward to continuing 685 00:28:02,100 --> 00:28:03,870 hearing about the progression of the project. 686 00:28:03,870 --> 00:28:04,830 I think it's amazing. 687 00:28:05,820 --> 00:28:06,810 Okay, Andrew, 688 00:28:06,810 --> 00:28:08,070 why don't you go next? 689 00:28:08,610 --> 00:28:10,380 Hi everybody. 690 00:28:10,800 --> 00:28:16,080 My name is Andrew Rubin and I own and operate Andrew's 691 00:28:16,140 --> 00:28:17,490 sweet kitchen. 692 00:28:18,000 --> 00:28:22,110 So part of what I do is ask when I asked 693 00:28:22,110 --> 00:28:24,750 about Andrew's sweet kitchen ask, 694 00:28:25,140 --> 00:28:26,040 see the connection. 695 00:28:26,670 --> 00:28:29,460 What I do is I have four Mays, 696 00:28:30,870 --> 00:28:33,150 especially wise in a Graham cracker, 697 00:28:33,150 --> 00:28:37,470 prevailing, Yum, 698 00:28:37,470 --> 00:28:40,140 how come it's not sitting on my desk here and drill. 699 00:28:40,650 --> 00:28:44,580 If you can reach through the camera like, 700 00:28:44,700 --> 00:28:49,650 oh, I'm trying to just pray and read practice. 701 00:28:49,920 --> 00:28:52,710 So for those are those who are listening only, 702 00:28:52,710 --> 00:28:54,630 it looks delicious. 703 00:28:55,110 --> 00:28:58,680 Another one of my specialties is homemade caramel popcorn. 704 00:28:59,040 --> 00:29:02,220 So my website is girls kitchen. 705 00:29:02,250 --> 00:29:08,550 That com I specialize in just a small amount of things, 706 00:29:09,150 --> 00:29:13,830 but I make things in small batches to ensure the freshness 707 00:29:13,830 --> 00:29:14,850 of everything, 708 00:29:15,180 --> 00:29:19,080 as well as just making sure that it's something that's tasting 709 00:29:19,410 --> 00:29:22,290 and just give it to someone as a gift. 710 00:29:23,040 --> 00:29:23,310 You know, 711 00:29:23,310 --> 00:29:25,620 I have different flavors of popcorn as well. 712 00:29:25,620 --> 00:29:30,450 So I can't really say that I'm looking to elaborate because 713 00:29:30,470 --> 00:29:32,520 right now this is really new to me. 714 00:29:32,970 --> 00:29:36,030 So I'm just really trying to get it out there. 715 00:29:36,330 --> 00:29:37,200 And Alita, 716 00:29:37,230 --> 00:29:41,190 I do really like the idea of the ribbon, 717 00:29:41,590 --> 00:29:44,980 putting my name on the ribbon to help my marketing skills. 718 00:29:45,700 --> 00:29:47,320 I am located in Houston, 719 00:29:47,320 --> 00:29:48,700 Texas. Okay. 720 00:29:48,700 --> 00:29:52,060 So we have a lot of listeners in the Texas area 721 00:29:52,120 --> 00:29:53,350 in, in Houston. 722 00:29:53,380 --> 00:29:56,170 So those of you who are out there who are in 723 00:29:56,170 --> 00:29:57,850 Texas, check it out, 724 00:29:58,350 --> 00:29:58,930 check it out. 725 00:29:59,440 --> 00:30:00,640 Perfect. Wonderful. 726 00:30:01,000 --> 00:30:01,780 Okay, Gloria, 727 00:30:01,780 --> 00:30:02,830 I see that you are, 728 00:30:02,860 --> 00:30:04,420 we've caught you in the car tonight. 729 00:30:04,420 --> 00:30:05,230 It looks like, 730 00:30:06,130 --> 00:30:08,440 are you able to unmute and talk to us? 731 00:30:09,010 --> 00:30:09,880 Yes, I am. 732 00:30:09,880 --> 00:30:11,800 I'm not driving my husband driving. 733 00:30:12,160 --> 00:30:12,880 Okay, good. 734 00:30:14,110 --> 00:30:16,000 I would have been asking you to pull over to the 735 00:30:16,000 --> 00:30:19,090 side. Okay. 736 00:30:19,090 --> 00:30:19,990 Hello everyone. 737 00:30:19,990 --> 00:30:25,180 I'm basket located in the beautiful Myrtle beach area. 738 00:30:25,780 --> 00:30:27,460 We help our customers with, 739 00:30:27,670 --> 00:30:31,810 to give them whether it be through small pop by gifts 740 00:30:31,810 --> 00:30:34,900 or large gift best is if you're having the events, 741 00:30:34,990 --> 00:30:36,130 if you need it, 742 00:30:36,410 --> 00:30:37,750 you want the customized, 743 00:30:37,780 --> 00:30:39,040 the gift baskets. 744 00:30:39,070 --> 00:30:41,290 That's something that we do at QC skip questions. 745 00:30:41,890 --> 00:30:44,980 You can find us on the web at King's gift baskets. 746 00:30:44,980 --> 00:30:45,580 That calm. 747 00:30:46,030 --> 00:30:46,990 Wonderful. Okay. 748 00:30:46,990 --> 00:30:48,610 I think I got everybody right? 749 00:30:49,090 --> 00:30:49,540 Yes, yes, 750 00:30:49,540 --> 00:30:51,190 yes. That's why I have my notes here. 751 00:30:51,760 --> 00:30:55,300 Perfect. So now you've gotten information from everybody. 752 00:30:55,300 --> 00:30:57,400 Those who are listening to the show, 753 00:30:57,730 --> 00:30:58,210 go back, 754 00:30:58,210 --> 00:31:01,000 rewind. If you need to reach out to people, 755 00:31:01,000 --> 00:31:02,230 that's why they're here. 756 00:31:02,650 --> 00:31:05,410 And if you also would like to come and be part 757 00:31:05,410 --> 00:31:06,610 of a batch like this, 758 00:31:06,670 --> 00:31:09,940 I only have two more going on this summer. 759 00:31:10,000 --> 00:31:10,840 Only two, 760 00:31:10,930 --> 00:31:13,480 because summer people are out doing things, 761 00:31:13,480 --> 00:31:13,810 you know, 762 00:31:13,810 --> 00:31:14,380 et cetera. 763 00:31:14,380 --> 00:31:16,180 So if you're interested, 764 00:31:16,210 --> 00:31:18,190 go to gift biz, 765 00:31:18,250 --> 00:31:22,270 unwrapped.com forward slash fash. 766 00:31:22,750 --> 00:31:25,660 I only take a certain amount of people because as you 767 00:31:25,660 --> 00:31:27,070 can see if we have too many people, 768 00:31:27,070 --> 00:31:28,630 this is going to go on too long. 769 00:31:28,660 --> 00:31:29,980 So if you're interested, 770 00:31:30,160 --> 00:31:32,710 grab a spot now so that you can join us. 771 00:31:32,770 --> 00:31:34,870 Okay. I loved having you here. 772 00:31:34,870 --> 00:31:35,800 Thank you so much. 773 00:31:35,860 --> 00:31:39,460 It's so exciting and interesting to hear what everyone's up to. 774 00:31:39,490 --> 00:31:44,050 I already am seeing some new connections and new linkage happening 775 00:31:44,050 --> 00:31:44,890 here tonight. 776 00:31:44,920 --> 00:31:47,560 So it's been wonderful being together. 777 00:31:47,890 --> 00:31:52,960 Thank you for listening to my benefits and features conversation. 778 00:31:52,990 --> 00:31:55,810 Hopefully you'll take that to heart and be able to incorporate 779 00:31:55,810 --> 00:31:59,200 some of that into your business and for all of you 780 00:31:59,200 --> 00:32:00,430 who did showcase it. 781 00:32:00,700 --> 00:32:03,910 Thank you so much after I finish and turn off the 782 00:32:03,910 --> 00:32:06,490 recording, stay for a second so that we can talk. 783 00:32:06,910 --> 00:32:07,930 And for everyone else, 784 00:32:08,200 --> 00:32:09,940 thank you for joining in on yet. 785 00:32:09,940 --> 00:32:12,460 Another gift biz bash. 786 00:32:16,330 --> 00:32:18,880 Before you move on to your next activity today, 787 00:32:19,240 --> 00:32:21,280 make sure to get your name on the list for at 788 00:32:21,280 --> 00:32:23,590 least one gift biz bash. 789 00:32:24,220 --> 00:32:27,310 You can see the dates and times for upcoming sessions and 790 00:32:27,310 --> 00:32:29,530 get signed up over at gift biz, 791 00:32:29,530 --> 00:32:32,620 unwrapped.com forward slash bash. 792 00:32:33,280 --> 00:32:35,950 And if you're enjoying the podcast and would like to show 793 00:32:35,950 --> 00:32:39,440 support a rating and review would be wonderful. 794 00:32:39,980 --> 00:32:42,230 It helps spread the word about the show too. 795 00:32:42,410 --> 00:32:44,480 So it's a great way to pay it forward. 796 00:32:45,020 --> 00:32:48,620 There's also another way to get something tangible in exchange for 797 00:32:48,620 --> 00:32:49,430 your support. 798 00:32:50,030 --> 00:32:54,170 Visit my merch shop for a wide variety of inspirational items 799 00:32:54,170 --> 00:32:55,160 like mugs, 800 00:32:55,220 --> 00:32:56,870 journals, water bottles, 801 00:32:56,870 --> 00:33:01,370 and more featuring logos images and quotes to inspire you throughout 802 00:33:01,370 --> 00:33:03,740 your day makes a great gift to, 803 00:33:04,250 --> 00:33:07,430 and we've just added some new products for the season, 804 00:33:08,000 --> 00:33:09,980 which is my favorite design right now. 805 00:33:10,490 --> 00:33:14,810 It's a toss-up with that gorgeous lemonade image and a quote 806 00:33:14,840 --> 00:33:20,930 about refreshing and the beautiful butterfly design what's yours. 807 00:33:21,860 --> 00:33:25,550 Turnaround is quick and the quality is top notch, 808 00:33:25,940 --> 00:33:27,590 nothing but the best for you. 809 00:33:28,340 --> 00:33:32,150 Take a look@alltheoptionsatgiftbizon.com 810 00:33:32,270 --> 00:33:33,890 forward slash shop. 811 00:33:34,190 --> 00:33:38,180 All proceeds from these purchases helps me offset the costs of 812 00:33:38,180 --> 00:33:41,900 producing this podcast and now be safe and well. 813 00:33:42,200 --> 00:33:43,100 And I'll see you again. 814 00:33:43,100 --> 00:33:46,340 Next time on the gift biz unwrapped podcast. 815 00:33:47,840 --> 00:33:50,510 I want to make sure you're facing with my free Facebook 816 00:33:50,510 --> 00:33:53,030 group called gift is breeze. 817 00:33:53,420 --> 00:33:57,230 It's a place where we all gather and our community to 818 00:33:57,230 --> 00:33:58,460 support each other. 819 00:33:58,920 --> 00:34:01,040 Got a really fun post in there. 820 00:34:01,040 --> 00:34:02,420 That's my favorite of the week. 821 00:34:02,420 --> 00:34:05,300 I have to say where I invite all of you to 822 00:34:05,300 --> 00:34:08,420 share what you're doing to show pictures of your product, 823 00:34:08,570 --> 00:34:11,840 to show what you're working on for the week to get 824 00:34:11,840 --> 00:34:14,780 reaction from other people and just for fun, 825 00:34:14,780 --> 00:34:18,380 because we all get to see the wonderful products that everybody 826 00:34:18,380 --> 00:34:22,940 in the community is making my favorite post every single week, 827 00:34:22,970 --> 00:34:24,320 without doubt. 828 00:34:25,040 --> 00:34:28,640 Wait, what aren't you part of the group already, 829 00:34:29,270 --> 00:34:32,690 if not make sure to jump over to Facebook and search 830 00:34:32,690 --> 00:34:36,170 for the group gift biz breeze don't delay. 831 00:34:36,650 --> 00:34:39,830 Come join us in gift biz breeze today.