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Gift biz unwrapped episode 316.

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I hadn't even came through the door yet.

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I hit the door and attention.

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Gifters bakers,

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crafters, and makers pursuing your dream can be fun.

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Whether you have an established business or looking to start one.

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Now you are in the right place.

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This is gift to biz unwrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode,

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packed full of invaluable guidance,

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resources, and the support you need to grow.

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Your gift biz.

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Here is your host gift biz gal,

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Sue moon Heights.

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I do it too.

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Thanks for joining me here today.

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If you've been a time listener,

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I so appreciate your loyalty.

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And if you're brand new here,

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welcome before we get started.

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I have to tell you that it's time.

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The doors are now open for enrollment in my makers MBA

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program. If the idea of starting a business by selling your

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handmade products has been swirling around in your mind.

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It's time to take action.

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And there has never been a better time to get started.

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The attraction for handmade products along with the focus on supporting

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small business is at an all time high come join makers,

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MBA, and get step-by-step guidance and support as you start and

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grow a business of your very own.

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Think of this program as a lifetime resource on how to,

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and what's next for every stage of your business.

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Once you're in,

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you have access forever,

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including all updates and enhancements to the trainings for all the

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details, go over to gift biz,

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unwrapped.com forward slash makers,

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MBA, but act fast.

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I only do one class a year.

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So if you miss out 2022 will be your next chance.

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Don't let your dream wait that long.

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I've got your back.

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And the time is now gift biz,

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unwrapped.com forward slash makers' MBA.

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Moving on to our show today,

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you've heard the stories of people overcoming tragedy and rising to

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something greater.

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This is going to be one of those inspirational stories,

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but it's even more you see to use Rochelle's own words.

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She decided it was time to step out from inside the

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box and has it ever paid off this popular sweet maker

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experienced let downs on several fronts,

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but Rose baking pun intended to create her own product line

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and catch this.

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You guys be a final four contender in the greatest Baker.

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All because she stepped into her greatness.

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Today's guest is Rochelle Ingram.

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If you check her out on Instagram,

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right in her bio,

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she starts with it's yo girl row.

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And that pretty much sums up the spirit behind this powerhouse

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of a lady.

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The room lights up when she enters and her energy is

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contagious. Rochelle is a well-known and popular Baker pastry artist and

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confectioner. She serves as head instructor and CEO of your sweet

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connection, a company that serves other bakers,

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the knowledge and techniques to develop their own baking business.

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She's been featured in America cake decorating magazine and seen on

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tasty. Rochelle.

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We've been working so hard and finally,

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I've gotten you on the gift biz unwrapped podcast.

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Welcome. Thank you.

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It took us a while,

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but that just means this is going to be a super

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special episode.

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How about that?

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Absolutely Valley made it here.

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Finally. Finally,

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anyway, I always start out by asking each of my guests

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the same question we've been airing actually for about six years

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now. So I have six years of answers to this question.

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Congratulate. Thank you.

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But our listeners really are interested because it gives people a

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different look besides just the intro,

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like a different peak inside of who you are.

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So if you were to share with us a motivational candle,

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that in your mind,

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you imagine would be your perfect candle.

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What would it look like by color and quote?

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Well, for color would be purple and quotes would be live

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life and live it more abundantly And live it more abundantly

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because do you feel like people aren't really giving the life

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all the Gusto it deserves?

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No. Yeah.

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I think we hold ourselves back.

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Oh yeah,

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absolutely. Especially in this industry,

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a lot of people hold back and don't know what they

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really hold or what they really have until they tap into

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their gifts.

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Why do you think that is that they hold back?

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I believe fear,

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fear of the unknown or fear of the success,

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fear of the work.

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And that's just from my experience in teaching other students,

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a lot of them have a lot of fear or fear

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of having such a big responsibility.

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Oh, interesting.

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So the fear comes from all over the place then.

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Oh yeah.

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That's just from the students that I have interact with.

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And it's so many,

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I have taught over thousands of bakers or entrepreneurs from those

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that have brick and mortars,

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but all of them have displayed to me a fear of

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everything I just mentioned.

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And more so lately I've noticed the fear of responsibility is

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like, they start off real good and soon as they feel

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like they can handle it or something feels like it's too

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much like bills,

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customer service,

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they want to shut down.

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Be like,

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okay, I can't handle it.

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Yeah. Well I would say that this whole entrepreneurial journey,

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like the whole word entrepreneur is such a big,

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popular word right now.

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Yes. It can equate to freedom in some way,

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because you get to be your own boss,

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but there is a lot to it.

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And like with you,

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with working with Baker specifically,

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I think it's the same,

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whether you're a Baker or another type of product maker,

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but you love what you're doing because you love the idea

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of the making portion,

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but there's all the other business aspects to look at and

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consider as well.

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Right. Everything looks good once you get it done or something

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that you either create and then,

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or produce,

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or start a nutrient.

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It's good at that moment.

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But then when you're constantly going and going,

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it's work involved at the end of the day is nothing

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but work.

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And the key to that is to stay consistent.

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Yeah. Well,

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and I think you also have to like doing it.

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Oh yeah.

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I have a passion.

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Yes. Some people get into it and say,

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you know what?

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I really like baking cakes,

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but this whole business side of it not interested.

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So either they get somebody to do that business side or,

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and this is an okay thing too.

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They just decide that they're not going to have it be

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a business.

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Not in the sense that we're talking about a professional business

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where you're really going to try to have some portion of

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life sustaining income with it.

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Right. Even if it's an extra $500 a month,

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let's say,

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cause still with that,

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you've got your taxes.

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You've got your bookkeeping.

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You have all that,

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that you would need to do.

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This is a whole concept.

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I like what you brought up here is that the fear

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comes at all different stages because I don't think,

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well, I'm going to ask you this question.

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I mean,

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aren't you,

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I don't know if you use the word fearful,

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but anxious or nervous sometimes as you continue to grow.

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Oh, absolutely.

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I was going through that right now because I've started my

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online shop.

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My e-commerce,

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but I've been open publicly since the black Friday sale.

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So since I was there in November,

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I always had an online shop,

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but I was selling to just my students,

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my groups,

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no, the students that's in my groups.

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Oh, so now you're public facing with your shop?

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Yes. All right.

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We're going to dive into that a little bit more as

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we go,

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but I just want to say one more thing about this

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fear thing and Rochelle,

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I might embarrass you a little bit.

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I'm not sure,

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but you just have to go with me here on this.

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I'm very transparent.

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I'm open.

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All right.

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So talking about like looking on And thinking that you want

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to start your business.

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I remember when I first met you in person.

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Okay. Which was at Sid's show,

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right? The ultimate sugar show.

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Yes, that's correct.

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And I'm not even kidding when you walked in first off,

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you're really tall.

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So you have a big presence when you come in.

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Right. But it was like,

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people knew you entered the room and swarmed You.

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Right. I was shocked.

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Do you remember that?

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Yeah. And I'm like,

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Whoa, who is that?

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I got to know who that is.

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And then when I found out it was you because I

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already knew you by name and face.

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Really? Okay.

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Yeah. I didn't know you in person and you know how

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I knew you.

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I knew you because of Aaron from arc-on mounts.

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Oh, okay.

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Yes. Yeah.

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Because Aaron and I got into a conversation about you at

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one point along the way he's been on the show too.

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Okay, great.

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Yeah. And so that was how,

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but so my point in bringing this up and embarrassing you

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a little bit,

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maybe, but just giving our listeners a feel for who you

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are too,

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is that a lot of people could look on and say,

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Oh, I want to be that.

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Right. All they see is that,

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and they don't see everything else that it's taken you to

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get there.

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And I'm really curious.

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How did you feel when you entered the room and like

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all these people swarmed over to you,

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was it like shocking and nerve wracking or were you like

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excited and happy and accepted?

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It was shocking and exciting just to even be in their

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presence and that they thought that much of me,

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so I'm like,

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Oh my goodness.

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Like, okay.

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It had to feel so great.

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It's like affirmation for everything that you do.

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I hadn't even came through the door yet and I hit

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the door.

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Oh. I mean,

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like everybody Caught up.

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I know,

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right. Oh,

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okay. Well I just walk in.

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Yeah. And that wasn't a small room either.

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I mean,

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it was a whole big,

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that was the trade show area where all the booths were

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and all that.

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So it was a big room.

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So yeah,

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that was hysterical.

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But I want to go back and have everyone learn about

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myself, included your journey.

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Cause we've already talked a little bit about where you are

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now. We've also talked about the fear.

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You've pointed it out that a lot of your students,

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one of the big fears is just even taking that first

271
00:11:29,990 --> 00:11:34,430
step. So let's go back in time for you and talk

272
00:11:34,430 --> 00:11:35,870
about how that happened.

273
00:11:36,230 --> 00:11:40,100
Where were you when you identified that this was something that

274
00:11:40,100 --> 00:11:42,800
you love doing the whole baking industry?

275
00:11:43,730 --> 00:11:49,760
Well, my story is a little different and maybe the same

276
00:11:49,760 --> 00:11:50,720
for others.

277
00:11:51,350 --> 00:11:54,520
And it just hasn't out with some,

278
00:11:54,520 --> 00:11:57,060
maybe You've piqued my curiosity now.

279
00:11:58,650 --> 00:12:01,470
So I've been baking for a long time.

280
00:12:01,470 --> 00:12:03,030
Since I was 14,

281
00:12:03,030 --> 00:12:07,800
15, then I got into baking cakes and pound cakes for

282
00:12:07,890 --> 00:12:08,970
my dad's church.

283
00:12:09,120 --> 00:12:10,020
He's a pastor.

284
00:12:10,440 --> 00:12:13,650
Well, he just retired Just now,

285
00:12:13,680 --> 00:12:14,460
just recently,

286
00:12:14,820 --> 00:12:15,840
just, Oh,

287
00:12:15,870 --> 00:12:19,290
good for dad Was this last year and my brother took

288
00:12:19,290 --> 00:12:21,690
over. So I would do cakes.

289
00:12:21,810 --> 00:12:26,220
And it was a point in my life in 2014,

290
00:12:26,250 --> 00:12:28,050
2015 things,

291
00:12:28,050 --> 00:12:31,260
2014 or 2015,

292
00:12:31,440 --> 00:12:31,950
one of them.

293
00:12:31,950 --> 00:12:33,120
And I just asked my daughter,

294
00:12:33,120 --> 00:12:33,870
this question.

295
00:12:34,110 --> 00:12:35,340
I had a tumor,

296
00:12:35,490 --> 00:12:38,040
the size of a soccer ball in my belly.

297
00:12:38,430 --> 00:12:39,180
Didn't know it,

298
00:12:40,110 --> 00:12:41,490
it had to be removed.

299
00:12:41,820 --> 00:12:43,140
It sat me down.

300
00:12:43,590 --> 00:12:46,320
I got into a depressed state in my life because at

301
00:12:46,320 --> 00:12:49,200
that time I had other business,

302
00:12:49,230 --> 00:12:51,180
I had a group home business.

303
00:12:51,180 --> 00:12:55,950
I had eight homes and I would manage them every single

304
00:12:55,950 --> 00:12:56,760
day. Well,

305
00:12:56,760 --> 00:12:57,930
this particular day,

306
00:12:57,960 --> 00:13:02,580
April 17th,

307
00:13:02,580 --> 00:13:04,200
2014, I was sat down.

308
00:13:04,200 --> 00:13:06,690
I had to learn how to walk again.

309
00:13:06,690 --> 00:13:08,310
I couldn't do anything.

310
00:13:08,310 --> 00:13:11,250
And I was in a depressed state in my life that

311
00:13:11,310 --> 00:13:13,590
I had to figure out something.

312
00:13:13,830 --> 00:13:17,310
I felt I was losing everything.

313
00:13:17,310 --> 00:13:21,120
Because at that time I was making $300,000

314
00:13:21,540 --> 00:13:23,280
a year between those eight homes.

315
00:13:23,640 --> 00:13:29,550
So those Were group homes for Seniors and the mentally developed

316
00:13:29,790 --> 00:13:31,470
disabled. So that's one of,

317
00:13:31,470 --> 00:13:33,420
so you were going out and making sure that all the

318
00:13:33,420 --> 00:13:37,260
homes that everything was working properly and functioning well and all

319
00:13:37,260 --> 00:13:38,640
that. Yep.

320
00:13:38,670 --> 00:13:39,570
I had staff,

321
00:13:39,600 --> 00:13:41,460
I would network with different lawyers,

322
00:13:41,490 --> 00:13:43,350
different counselors,

323
00:13:43,570 --> 00:13:47,190
guardians, whoever needed placement for their family member.

324
00:13:47,400 --> 00:13:48,180
That's what I did.

325
00:13:48,810 --> 00:13:51,990
Wow. What a fabulous service that you were providing?

326
00:13:51,990 --> 00:13:52,200
I mean,

327
00:13:52,200 --> 00:13:53,760
I know you're doing it as a business,

328
00:13:53,760 --> 00:13:55,800
but what a fabulous service.

329
00:13:56,070 --> 00:13:57,300
So you,

330
00:13:57,450 --> 00:13:59,220
with the tumor that you found,

331
00:13:59,220 --> 00:14:02,580
like everything had to change in your life in including learning

332
00:14:02,580 --> 00:14:03,300
how to walk,

333
00:14:03,300 --> 00:14:03,990
as you were saying,

334
00:14:04,020 --> 00:14:06,810
and like it was a whole life reset for you,

335
00:14:06,810 --> 00:14:08,460
then I'm guessing,

336
00:14:09,000 --> 00:14:09,930
Oh, reset.

337
00:14:09,960 --> 00:14:14,490
Everything that was flashed before me was just like,

338
00:14:15,000 --> 00:14:15,480
you know,

339
00:14:16,080 --> 00:14:18,900
and then it was crazy because I was getting tired of

340
00:14:19,020 --> 00:14:20,670
just doing it by myself.

341
00:14:21,450 --> 00:14:23,070
My son had went off to college.

342
00:14:23,340 --> 00:14:25,980
My oldest daughter had started driving semi trucks.

343
00:14:26,610 --> 00:14:29,940
So it was just my youngest daughter,

344
00:14:30,180 --> 00:14:31,860
which is going to be 18.

345
00:14:31,860 --> 00:14:36,870
And then my son is 14 and it was her birthday.

346
00:14:37,590 --> 00:14:38,970
And I got cold.

347
00:14:39,000 --> 00:14:39,840
Had chills,

348
00:14:39,960 --> 00:14:43,370
came back home and took her to her priorities.

349
00:14:43,370 --> 00:14:46,110
Still try to get her a special day.

350
00:14:46,290 --> 00:14:49,410
And that day they had to rush me from her event

351
00:14:49,560 --> 00:14:50,640
to the hospital.

352
00:14:51,470 --> 00:14:53,660
My temperature was 256,

353
00:14:53,660 --> 00:14:55,070
over 180.

354
00:14:55,580 --> 00:14:57,230
I passed out in the lobby.

355
00:14:57,470 --> 00:14:58,040
I woke up,

356
00:14:58,070 --> 00:14:59,240
I was in a hospital bed.

357
00:14:59,780 --> 00:15:00,650
Oh my gosh.

358
00:15:01,160 --> 00:15:03,170
But from that day,

359
00:15:03,260 --> 00:15:04,580
after going through all of that,

360
00:15:05,300 --> 00:15:06,830
I knew that I was like,

361
00:15:06,830 --> 00:15:08,150
okay, I recoup,

362
00:15:08,840 --> 00:15:10,040
I got to get back into it.

363
00:15:10,040 --> 00:15:11,600
Cause I got a business to run.

364
00:15:12,050 --> 00:15:14,090
So my body went septic.

365
00:15:14,750 --> 00:15:16,370
I was at home with Ivy.

366
00:15:16,700 --> 00:15:17,780
I couldn't do anything.

367
00:15:17,780 --> 00:15:22,670
My sister had to come over and give me medicine.

368
00:15:23,210 --> 00:15:26,030
So during that time I just had to sign up to

369
00:15:26,030 --> 00:15:28,850
do something cause I don't drink or smoke or do anything

370
00:15:28,850 --> 00:15:29,420
like that.

371
00:15:29,420 --> 00:15:32,390
So I really began to tap into my gift.

372
00:15:32,390 --> 00:15:33,500
And over that period of time,

373
00:15:33,500 --> 00:15:36,440
I fell in love with sugar art and started doing candy,

374
00:15:36,440 --> 00:15:40,670
apples, anything with sugar temper in and all of that.

375
00:15:41,620 --> 00:15:46,000
Did you test like a couple of creative endeavors and then

376
00:15:46,000 --> 00:15:48,160
land on sugar art or did it come to sugar out

377
00:15:48,160 --> 00:15:48,880
right from the beginning?

378
00:15:49,630 --> 00:15:53,440
No. It started with strawberries and then I started doing candy

379
00:15:53,440 --> 00:15:55,870
apples. And then as just started,

380
00:15:56,470 --> 00:15:57,550
just like,

381
00:15:57,700 --> 00:15:58,870
Oh, I can do this with sugar.

382
00:15:58,900 --> 00:16:00,190
I can make a Rose with sugar.

383
00:16:00,550 --> 00:16:01,600
It started from there.

384
00:16:02,170 --> 00:16:04,330
And I remember my sister,

385
00:16:04,450 --> 00:16:07,120
she would come over and she would get me up and

386
00:16:07,180 --> 00:16:08,500
take me into the kitchen.

387
00:16:08,800 --> 00:16:12,820
And I would just sit in there because I couldn't walk.

388
00:16:13,390 --> 00:16:16,390
And I would just sit in there and everything was assessable

389
00:16:16,390 --> 00:16:16,870
to me.

390
00:16:16,960 --> 00:16:20,050
And I would just begin to start with my craft.

391
00:16:20,080 --> 00:16:20,950
And I was like,

392
00:16:21,340 --> 00:16:24,220
I feel alone until my kids got home.

393
00:16:24,820 --> 00:16:27,280
The time I wasn't a Facebook person.

394
00:16:28,240 --> 00:16:31,060
But at the time I would try to figure out what

395
00:16:31,060 --> 00:16:34,090
I needed to do or to something that would entertain me.

396
00:16:34,390 --> 00:16:36,070
Cause my mind was already focused in,

397
00:16:36,070 --> 00:16:38,770
on being creative for tapping into my gift.

398
00:16:39,220 --> 00:16:40,780
And at that time,

399
00:16:40,870 --> 00:16:43,660
I didn't know what I was just trying to spend my

400
00:16:43,660 --> 00:16:44,800
day with my mind,

401
00:16:44,840 --> 00:16:46,750
keeping my mind stimulated.

402
00:16:46,750 --> 00:16:50,020
So I wouldn't think about my condition because I just didn't

403
00:16:50,020 --> 00:16:51,040
want to be disabled.

404
00:16:51,160 --> 00:16:52,810
Right. Like your condition.

405
00:16:52,930 --> 00:16:55,480
But you were also lonely cause everyone was off doing their

406
00:16:55,480 --> 00:16:56,350
days. Yeah.

407
00:16:56,380 --> 00:16:59,890
Yeah. And I couldn't go nowhere until somebody came that was

408
00:16:59,890 --> 00:17:01,390
like reality hit.

409
00:17:01,390 --> 00:17:03,700
Like, this is what I do for people.

410
00:17:03,850 --> 00:17:06,700
Now. I got people coming over here doing this for me.

411
00:17:06,730 --> 00:17:09,220
This is not how it is supposed to be.

412
00:17:09,460 --> 00:17:12,940
So it was a depressed state of my life.

413
00:17:13,660 --> 00:17:16,180
And at that time I had a friend of mine,

414
00:17:16,240 --> 00:17:16,570
a guy,

415
00:17:16,570 --> 00:17:19,090
friend of mine and he left.

416
00:17:20,170 --> 00:17:20,800
That was it.

417
00:17:20,830 --> 00:17:21,910
So I was like,

418
00:17:22,300 --> 00:17:23,560
well Lord,

419
00:17:23,710 --> 00:17:24,670
what am I going to do?

420
00:17:24,940 --> 00:17:26,620
What is it that you want me to do?

421
00:17:26,980 --> 00:17:29,950
So this is what I'm having a conversation every day.

422
00:17:29,950 --> 00:17:31,030
Like I'm here.

423
00:17:31,060 --> 00:17:33,010
You saved me to be here at the,

424
00:17:33,010 --> 00:17:33,730
all it is.

425
00:17:34,060 --> 00:17:35,830
What is it that you want me to do?

426
00:17:36,280 --> 00:17:38,440
So I got into Facebook.

427
00:17:38,440 --> 00:17:39,370
Someone asked me,

428
00:17:39,400 --> 00:17:41,710
Oh, they liked what I had posted.

429
00:17:41,740 --> 00:17:43,930
They wanted to know how could they learn?

430
00:17:44,320 --> 00:17:49,060
And I just got into Facebook doing different photos posting.

431
00:17:49,320 --> 00:17:51,570
And then I found Periscope.

432
00:17:51,870 --> 00:17:53,280
I was introduced to Periscope,

433
00:17:53,370 --> 00:17:54,390
chat on Periscope.

434
00:17:54,390 --> 00:17:56,220
And all I did was show how,

435
00:17:56,580 --> 00:17:58,320
and this is after I done,

436
00:17:58,320 --> 00:18:01,020
went through my therapy and stuff like that,

437
00:18:01,050 --> 00:18:04,170
the tumor was connected to my kidneys and my bladder.

438
00:18:04,530 --> 00:18:07,440
So I had to go to therapy and they had to

439
00:18:07,440 --> 00:18:09,000
make sure everything was good.

440
00:18:09,000 --> 00:18:11,070
But as I made it through all of that,

441
00:18:11,130 --> 00:18:17,250
I just started to be more in tune with people that

442
00:18:17,250 --> 00:18:20,640
had the same liking of the art.

443
00:18:20,910 --> 00:18:21,390
And I'm like,

444
00:18:21,420 --> 00:18:22,710
Oh, it's all another world.

445
00:18:22,770 --> 00:18:25,410
I was realized it's a whole nother world over here.

446
00:18:26,310 --> 00:18:29,130
Yeah. So at that depressed state of my life,

447
00:18:29,250 --> 00:18:33,270
I realized I had a gift that needed to be shared

448
00:18:33,450 --> 00:18:37,710
to other people because when I got on Periscope and hearing

449
00:18:37,710 --> 00:18:41,880
the stories or reading people's stories or people inboxing me telling

450
00:18:41,880 --> 00:18:42,720
me, Oh my God,

451
00:18:42,780 --> 00:18:48,360
I told my testimony through Periscope and people just started coming

452
00:18:48,360 --> 00:18:50,460
off from all walks of life.

453
00:18:52,050 --> 00:18:52,440
I'm like,

454
00:18:52,440 --> 00:18:54,810
okay, there's something here.

455
00:18:55,080 --> 00:18:57,710
Yeah. So when you Periscope,

456
00:18:57,860 --> 00:18:59,570
where you demoing,

457
00:18:59,570 --> 00:19:01,670
how you made some of the sugar art,

458
00:19:01,700 --> 00:19:03,620
is that what your content was?

459
00:19:04,430 --> 00:19:07,190
Yep. So did You have a regular show where you showed

460
00:19:07,190 --> 00:19:09,860
up a certain day of the week or in time of

461
00:19:09,860 --> 00:19:11,000
the day and all that?

462
00:19:11,000 --> 00:19:13,790
So people knew to look for you or was it that

463
00:19:13,790 --> 00:19:16,790
people just happened to find you if they were scrolling Periscope?

464
00:19:17,630 --> 00:19:20,630
Well, at first I would just jump on and just start

465
00:19:20,750 --> 00:19:24,350
doing different things and just record myself.

466
00:19:24,470 --> 00:19:27,170
And then when I seen that I had a following,

467
00:19:27,350 --> 00:19:30,920
then I created a group called divine bacon divas.

468
00:19:31,550 --> 00:19:33,200
And that now holds,

469
00:19:33,260 --> 00:19:35,450
that was one of the group that everybody wanted to get

470
00:19:35,450 --> 00:19:38,750
into, which DVD stands for divine bacon,

471
00:19:38,750 --> 00:19:40,670
diva and divas,

472
00:19:40,670 --> 00:19:44,000
meaning divinely and spired,

473
00:19:44,450 --> 00:19:47,060
but victorious and always serving,

474
00:19:47,330 --> 00:19:48,470
Oh, I love that.

475
00:19:48,860 --> 00:19:52,640
Yeah. Not just serving treats or cakes,

476
00:19:52,670 --> 00:19:56,870
but we're serving to the community and others to continue to

477
00:19:56,870 --> 00:19:59,120
be inspired as a sisterhood.

478
00:19:59,510 --> 00:20:04,370
So I created that group and that's when I started with

479
00:20:04,550 --> 00:20:07,700
looking to see who would be a part and their free

480
00:20:07,700 --> 00:20:10,250
time helped me to grow the group.

481
00:20:10,640 --> 00:20:13,780
And I met some wonderful ladies.

482
00:20:13,780 --> 00:20:15,020
Some came,

483
00:20:15,020 --> 00:20:15,800
some went,

484
00:20:15,800 --> 00:20:20,090
but there are some that still they're holding it down till

485
00:20:20,090 --> 00:20:20,780
this day.

486
00:20:21,380 --> 00:20:23,240
So divine baking divas.

487
00:20:23,240 --> 00:20:26,450
Is that Periscope specific or is it a Facebook group or

488
00:20:26,460 --> 00:20:27,770
what is that group now?

489
00:20:28,280 --> 00:20:29,120
It's a Facebook group.

490
00:20:29,300 --> 00:20:30,230
It's a Facebook group.

491
00:20:30,410 --> 00:20:33,050
Okay. So that's what I was scheduled.

492
00:20:33,200 --> 00:20:34,730
Like make an announcement.

493
00:20:34,790 --> 00:20:36,560
Hey, I'm doing this on Periscope.

494
00:20:36,620 --> 00:20:37,340
Join me.

495
00:20:37,640 --> 00:20:40,340
And that's when my following just started to grow.

496
00:20:40,670 --> 00:20:41,630
Okay. Gotcha.

497
00:20:41,780 --> 00:20:44,360
And at this point,

498
00:20:44,480 --> 00:20:48,130
were you monetizing anything or you were just what you knew

499
00:20:48,190 --> 00:20:50,140
and your skill you were teaching,

500
00:20:50,140 --> 00:20:52,210
but you weren't getting paid for any of that.

501
00:20:52,720 --> 00:20:54,430
Yeah. I wouldn't monetize it at all.

502
00:20:54,580 --> 00:20:57,340
But What you were doing at that point is validating that

503
00:20:57,340 --> 00:21:00,310
there was a ton of interest out there to learn from

504
00:21:00,310 --> 00:21:01,750
you and to know what,

505
00:21:01,750 --> 00:21:02,110
you know.

506
00:21:02,400 --> 00:21:04,290
Yeah. I was still letting the community,

507
00:21:04,440 --> 00:21:05,970
I had to figure out like,

508
00:21:05,970 --> 00:21:07,020
what's really going on.

509
00:21:07,020 --> 00:21:07,710
You know what I'm saying?

510
00:21:07,710 --> 00:21:08,280
It's so,

511
00:21:08,610 --> 00:21:12,450
and the Facebook group grew and we still have 3000 over

512
00:21:12,450 --> 00:21:13,770
3000 people in the group.

513
00:21:14,130 --> 00:21:14,940
It was like,

514
00:21:15,000 --> 00:21:17,100
we got to like six to 8,000

515
00:21:17,100 --> 00:21:18,270
people waiting to get in.

516
00:21:18,630 --> 00:21:22,500
And I made it private because the foundation that I was

517
00:21:22,500 --> 00:21:24,900
laying on in this group,

518
00:21:24,900 --> 00:21:27,090
we're going to do everything I'm teaching for free.

519
00:21:27,390 --> 00:21:29,040
And this is what I'm displaying.

520
00:21:29,310 --> 00:21:34,770
So I wanted people to have the freedom of advertising or

521
00:21:34,770 --> 00:21:40,230
showing their work because what I've learned then when nobody share

522
00:21:40,290 --> 00:21:40,860
and I'm like,

523
00:21:40,890 --> 00:21:43,310
well, I'm just a vessel being used.

524
00:21:43,310 --> 00:21:45,480
Cause we be going through that process of what I went

525
00:21:45,480 --> 00:21:47,100
through at that time,

526
00:21:47,100 --> 00:21:49,290
I felt I should do this freely.

527
00:21:49,380 --> 00:21:51,900
And I still give a lot of free information,

528
00:21:51,900 --> 00:21:55,650
but now that it's more structured and I'm doing things as

529
00:21:55,650 --> 00:21:58,680
a business and at that time it wasn't a business for

530
00:21:58,680 --> 00:22:02,040
me. It was just sharing what I know what I learned

531
00:22:02,280 --> 00:22:03,150
and I'm self-taught.

532
00:22:03,750 --> 00:22:04,350
Yeah. Well,

533
00:22:04,350 --> 00:22:06,870
I love that because that will relate to a lot of

534
00:22:06,870 --> 00:22:07,500
our listeners.

535
00:22:07,500 --> 00:22:08,040
Right. Because,

536
00:22:08,100 --> 00:22:11,130
and a lot of people I know who listen,

537
00:22:11,160 --> 00:22:15,690
feel like maybe if they didn't have education behind their craft,

538
00:22:15,720 --> 00:22:18,990
that it's not worth charging for all know,

539
00:22:19,110 --> 00:22:21,360
like they've never had to learn the skill,

540
00:22:21,390 --> 00:22:24,240
even though they naturally have the skill or to your point

541
00:22:24,240 --> 00:22:25,140
are self-taught.

542
00:22:25,470 --> 00:22:27,120
But so let's continue with your story.

543
00:22:27,390 --> 00:22:28,770
So how,

544
00:22:28,830 --> 00:22:32,550
where at what point did the transition come in of you

545
00:22:32,580 --> 00:22:35,070
starting to form a real business?

546
00:22:35,970 --> 00:22:38,520
I would say in 2015.

547
00:22:39,300 --> 00:22:40,410
So within a year,

548
00:22:41,310 --> 00:22:42,240
within a year,

549
00:22:42,570 --> 00:22:46,890
because I was getting so many requests and at the time

550
00:22:46,920 --> 00:22:49,140
I still had my homes,

551
00:22:49,140 --> 00:22:50,460
but I had lost four,

552
00:22:50,760 --> 00:22:51,420
had eight.

553
00:22:51,480 --> 00:22:52,740
Now I had lost four.

554
00:22:52,740 --> 00:22:53,760
I had to shut them down.

555
00:22:54,120 --> 00:22:55,380
So in this process,

556
00:22:55,380 --> 00:22:58,320
I'm still going through my issues,

557
00:22:58,350 --> 00:22:59,700
which nobody knows.

558
00:22:59,700 --> 00:23:00,990
And I'm writing a book about it,

559
00:23:01,110 --> 00:23:01,950
then wrote a book.

560
00:23:01,950 --> 00:23:03,180
I just got to finish it.

561
00:23:03,540 --> 00:23:04,470
But in my book,

562
00:23:04,470 --> 00:23:08,610
I talk about this process because after all of that,

563
00:23:08,880 --> 00:23:12,800
I'm still here and I got a whole nother business and

564
00:23:12,830 --> 00:23:14,160
not saying that I didn't love it,

565
00:23:14,160 --> 00:23:17,460
but I love this is just where I should be.

566
00:23:18,030 --> 00:23:20,730
Well, there's nothing to say that at that time in your

567
00:23:20,730 --> 00:23:21,960
life and in the world,

568
00:23:21,990 --> 00:23:24,360
that was what you were supposed to be doing.

569
00:23:25,200 --> 00:23:26,400
He has some differences.

570
00:23:26,550 --> 00:23:27,690
Yeah. Now At this point,

571
00:23:27,690 --> 00:23:29,010
this is what you should be doing.

572
00:23:29,010 --> 00:23:30,330
So what steps,

573
00:23:30,330 --> 00:23:33,330
like tell us in more of a concrete way,

574
00:23:33,480 --> 00:23:36,360
how did you start building a business?

575
00:23:36,450 --> 00:23:39,450
Did you decide then that you were going to create the

576
00:23:39,450 --> 00:23:40,680
name of your business?

577
00:23:40,860 --> 00:23:41,730
What did you do?

578
00:23:42,120 --> 00:23:43,890
When I created the vine back in Davis,

579
00:23:43,890 --> 00:23:46,010
I had to file paperwork.

580
00:23:46,010 --> 00:23:49,550
Cause at that point it became a business for what I

581
00:23:49,880 --> 00:23:52,190
wanted to see form out of it.

582
00:23:53,000 --> 00:23:55,190
So we started serving to the community,

583
00:23:55,700 --> 00:23:58,370
me and another ambassador of mine.

584
00:23:58,580 --> 00:23:59,780
Her name is Tijuana,

585
00:24:00,200 --> 00:24:07,190
she's still ambassador and LaDonna and we did Easter basket drive.

586
00:24:07,550 --> 00:24:09,580
So I knew if I was going to be out in

587
00:24:09,620 --> 00:24:10,190
the community,

588
00:24:10,190 --> 00:24:14,030
I had to pad my name and get started in that

589
00:24:14,030 --> 00:24:18,680
process. I was setting up to do shows like to have

590
00:24:18,680 --> 00:24:20,810
people come out and just show they work.

591
00:24:21,410 --> 00:24:22,310
You know what I'm saying?

592
00:24:22,340 --> 00:24:24,410
And just make money off of it.

593
00:24:24,470 --> 00:24:27,200
But I started doing my own workshops,

594
00:24:27,530 --> 00:24:29,090
traveling to different States,

595
00:24:29,180 --> 00:24:30,680
doing my own workshops.

596
00:24:30,680 --> 00:24:33,770
I did a tour and just did candy.

597
00:24:33,770 --> 00:24:34,460
I did treat,

598
00:24:34,520 --> 00:24:35,780
it was just a treat tour.

599
00:24:36,230 --> 00:24:37,520
And I did candy,

600
00:24:37,520 --> 00:24:39,140
apples, strawberries,

601
00:24:39,320 --> 00:24:43,550
rice, Krispie treats is whatever everyone was really into.

602
00:24:43,880 --> 00:24:47,600
And I did a whole treat package and I made that

603
00:24:47,600 --> 00:24:48,260
a workshop.

604
00:24:48,880 --> 00:24:53,800
So These were face-to-face workshops where they connected with a trade

605
00:24:53,800 --> 00:24:56,200
show or were they just your own workshops?

606
00:24:56,620 --> 00:24:58,420
No, they were at my own workshops.

607
00:24:58,540 --> 00:25:02,260
I didn't get into trade shows until that following year.

608
00:25:02,410 --> 00:25:02,740
All right.

609
00:25:02,740 --> 00:25:05,860
So you went around to probably where people were,

610
00:25:05,860 --> 00:25:08,470
who were part of the divine baking DeVos,

611
00:25:08,740 --> 00:25:09,400
I'm guessing.

612
00:25:09,730 --> 00:25:12,970
And then we're doing live workshops and that's the first way

613
00:25:12,970 --> 00:25:15,040
you monetized teaching what you knew.

614
00:25:16,450 --> 00:25:17,680
Okay. Love it.

615
00:25:17,830 --> 00:25:19,780
And so how big were those classes?

616
00:25:20,380 --> 00:25:21,820
Between 25 to 30.

617
00:25:22,330 --> 00:25:23,500
So nice size.

618
00:25:23,650 --> 00:25:24,610
Not too big,

619
00:25:24,640 --> 00:25:25,960
but not too small either.

620
00:25:26,170 --> 00:25:29,290
Yeah. Not too small where you weren't making money on them,

621
00:25:29,290 --> 00:25:31,750
but not too big where people didn't felt like they didn't

622
00:25:31,750 --> 00:25:33,010
get any of the attention.

623
00:25:33,400 --> 00:25:36,280
Yeah. And I think the first class I had 20 people

624
00:25:36,670 --> 00:25:38,530
and then when they seen network,

625
00:25:38,590 --> 00:25:39,310
they work,

626
00:25:39,730 --> 00:25:41,770
then more people wanted to come and I'm like,

627
00:25:41,800 --> 00:25:42,580
Oh my God.

628
00:25:42,910 --> 00:25:45,130
So I took a whole summer,

629
00:25:45,160 --> 00:25:49,120
did a whole summer tour and I did it every year.

630
00:25:49,510 --> 00:25:53,290
And I traveled from that time until now I traveled over

631
00:25:53,290 --> 00:25:54,040
20 States.

632
00:25:54,370 --> 00:25:56,410
Wow. That's amazing.

633
00:25:56,800 --> 00:25:57,850
You have that going.

634
00:25:57,850 --> 00:26:01,300
And were you doing that up until last year when everything

635
00:26:01,300 --> 00:26:02,020
got shut down?

636
00:26:02,560 --> 00:26:03,460
Yeah. It got different.

637
00:26:03,460 --> 00:26:04,630
Cause that at that point,

638
00:26:04,630 --> 00:26:06,400
when they started to hear about me,

639
00:26:06,550 --> 00:26:08,410
they wanted me to come to their shows,

640
00:26:08,920 --> 00:26:09,910
right? With this girl,

641
00:26:10,000 --> 00:26:11,560
I was doing my own workshops.

642
00:26:11,920 --> 00:26:16,900
So I would be invited to do different shows and I

643
00:26:16,900 --> 00:26:19,570
did a meet and greet with divine bacon divas.

644
00:26:19,630 --> 00:26:21,460
And when I did the meet and greet,

645
00:26:21,520 --> 00:26:22,360
it was in Atlanta,

646
00:26:22,390 --> 00:26:24,820
the first one was in Atlanta and we would do it

647
00:26:24,850 --> 00:26:26,410
every other year.

648
00:26:26,890 --> 00:26:29,080
And it was just from that community,

649
00:26:29,350 --> 00:26:30,250
divine bacon,

650
00:26:30,250 --> 00:26:31,330
Dave, the sisterhood.

651
00:26:31,750 --> 00:26:33,550
And over the period of time,

652
00:26:33,550 --> 00:26:36,100
I had to realize it's just more than us now.

653
00:26:36,100 --> 00:26:37,210
I have helped and,

654
00:26:37,300 --> 00:26:38,980
and build these ladies up.

655
00:26:38,980 --> 00:26:40,060
Those that need help.

656
00:26:40,510 --> 00:26:43,060
And it's time for me to take it for me,

657
00:26:43,170 --> 00:26:43,890
step out.

658
00:26:44,220 --> 00:26:47,360
So that's where from the vine baking divas,

659
00:26:47,360 --> 00:26:51,870
since I was creating and building my platform and getting myself

660
00:26:51,900 --> 00:26:52,710
out there,

661
00:26:53,220 --> 00:26:55,260
I knew I had to do more.

662
00:26:55,710 --> 00:26:57,480
And so I would tell Towanna,

663
00:26:57,540 --> 00:26:59,250
or LaDanna like,

664
00:26:59,280 --> 00:27:02,010
I need to step out and I'm coaching to them.

665
00:27:02,190 --> 00:27:03,060
Y'all do too.

666
00:27:03,120 --> 00:27:05,760
It's more than just these four walls.

667
00:27:05,790 --> 00:27:08,040
I feel like we in the four walls and that's not

668
00:27:08,100 --> 00:27:10,620
where we should be in order to grow,

669
00:27:10,860 --> 00:27:12,540
we have to step outside of the box.

670
00:27:12,870 --> 00:27:15,780
And I feel like now we are inside of the box.

671
00:27:16,110 --> 00:27:18,120
And So what was the action to step out of the

672
00:27:18,120 --> 00:27:20,310
box, Create another brand,

673
00:27:20,310 --> 00:27:23,970
another Institute which produced your sweet connection.

674
00:27:25,280 --> 00:27:29,210
So the divine baking divas is still more of an exclusive

675
00:27:29,210 --> 00:27:34,010
community. And then how is your sweet connection?

676
00:27:34,010 --> 00:27:36,200
Different? They have some similarities,

677
00:27:36,200 --> 00:27:39,710
but your sweet connection is more because I did so much

678
00:27:39,950 --> 00:27:40,760
in there freely.

679
00:27:40,760 --> 00:27:43,670
I didn't want to feel like I wanted to take from

680
00:27:43,670 --> 00:27:48,470
that. I still wanted to be as that non-profit so it's

681
00:27:48,470 --> 00:27:49,520
not for profit.

682
00:27:50,030 --> 00:27:50,810
You know what I'm saying?

683
00:27:50,810 --> 00:27:55,070
So, which your sweet connection is the whole brand,

684
00:27:55,340 --> 00:28:00,350
a whole corporation where from other businesses that can come from

685
00:28:00,350 --> 00:28:01,040
up under that,

686
00:28:01,040 --> 00:28:04,460
like YSU supplies shop the VIP,

687
00:28:04,460 --> 00:28:06,830
the YFC VIP Academy,

688
00:28:06,830 --> 00:28:08,120
which is online.

689
00:28:08,600 --> 00:28:10,610
And I just created,

690
00:28:10,610 --> 00:28:15,890
I'm still waiting on the paperwork YFC care foundation non-profit foundation

691
00:28:15,920 --> 00:28:17,810
to help the less fortunate,

692
00:28:17,870 --> 00:28:19,250
those that are at need,

693
00:28:19,340 --> 00:28:23,420
any Baker that may be striving and trying to come up

694
00:28:23,450 --> 00:28:24,320
and need help.

695
00:28:24,890 --> 00:28:27,560
So maybe offering scholarships or things like that.

696
00:28:27,860 --> 00:28:30,800
Yes. The vision currently,

697
00:28:30,800 --> 00:28:32,990
some of this is still getting established and some of this

698
00:28:32,990 --> 00:28:36,380
is already in existence under your suite.

699
00:28:36,380 --> 00:28:38,780
Connection is the supply shop,

700
00:28:38,780 --> 00:28:40,520
which is your e-commerce location.

701
00:28:40,550 --> 00:28:43,340
Right. I want to get into that an Academy,

702
00:28:43,340 --> 00:28:46,670
which is a training center and then your care portion,

703
00:28:46,670 --> 00:28:48,770
which is the giving back and the nonprofit.

704
00:28:49,370 --> 00:28:50,570
Yep. Beautiful.

705
00:28:50,570 --> 00:28:52,070
I love that so much.

706
00:28:52,400 --> 00:28:53,000
Thank you.

707
00:28:53,030 --> 00:28:55,880
Let's talk about the supply shop.

708
00:28:55,910 --> 00:28:58,580
How did you decide to get into that?

709
00:28:58,580 --> 00:29:00,350
And tell us a little bit more about that.

710
00:29:03,770 --> 00:29:07,010
More of a shell story coming up right after this quick

711
00:29:07,010 --> 00:29:08,810
break. Yes.

712
00:29:08,960 --> 00:29:12,710
It's possible increase your sales without adding a single customer.

713
00:29:12,950 --> 00:29:16,370
How you ask by offering personalization with your products,

714
00:29:16,640 --> 00:29:19,790
wrap a cake box with a ribbon saying happy 30th birthday,

715
00:29:19,790 --> 00:29:23,240
Annie, or at a special message and date to wedding or

716
00:29:23,240 --> 00:29:25,700
party favors for an extra meaningful touch.

717
00:29:25,820 --> 00:29:29,060
Where else can you get customization with a creatively spelled name

718
00:29:29,060 --> 00:29:29,990
or find packaging?

719
00:29:29,990 --> 00:29:32,480
That includes a saying whose meaning is known to a select

720
00:29:32,480 --> 00:29:35,150
to not only our customers willing to pay for these special

721
00:29:35,150 --> 00:29:38,360
touches. They'll tell their friends and word will spread about your

722
00:29:38,360 --> 00:29:39,650
company and products.

723
00:29:39,860 --> 00:29:43,210
You can create ribbons and labels in seconds,

724
00:29:43,330 --> 00:29:46,630
make just one or thousands without waiting weeks or having to

725
00:29:46,630 --> 00:29:49,900
spend money to order yards and yards print words in any

726
00:29:49,900 --> 00:29:50,890
language or font,

727
00:29:51,100 --> 00:29:51,850
add logos,

728
00:29:51,970 --> 00:29:53,710
images, even photos,

729
00:29:53,980 --> 00:29:56,920
perfect for branding or adding ingredient and flavor labels.

730
00:29:56,920 --> 00:29:58,630
To for more information,

731
00:29:58,630 --> 00:30:00,760
go to the ribbon print company.com.

732
00:30:01,390 --> 00:30:05,130
Well, I go to all these different shows and being asked

733
00:30:05,130 --> 00:30:07,680
to be a brand ambassador for this company,

734
00:30:07,920 --> 00:30:08,910
for that company.

735
00:30:09,150 --> 00:30:12,630
I began to be a brand ambassador for seven different companies.

736
00:30:13,020 --> 00:30:16,500
What does it mean when you become a brand ambassador you're

737
00:30:16,620 --> 00:30:22,290
displaying or promoting someone else's product or just being a face

738
00:30:22,380 --> 00:30:26,550
to their brand for that company to bring in sales or

739
00:30:26,550 --> 00:30:28,770
show the use of a product that is good.

740
00:30:28,830 --> 00:30:31,650
And I'll only be a part of those that I really

741
00:30:31,650 --> 00:30:32,250
do like,

742
00:30:32,880 --> 00:30:34,590
and that is good.

743
00:30:34,650 --> 00:30:35,430
That works.

744
00:30:36,630 --> 00:30:37,920
How did that come about?

745
00:30:37,920 --> 00:30:40,920
Is it because they saw that you were using their product

746
00:30:40,920 --> 00:30:44,940
already? So I'm saying that I was using their product and

747
00:30:44,940 --> 00:30:46,860
then they would email me and say,

748
00:30:46,860 --> 00:30:48,750
Hey, we want you to try this.

749
00:30:49,050 --> 00:30:50,970
And a lot of the times,

750
00:30:51,120 --> 00:30:54,930
if it wasn't something that I have never used and I'm

751
00:30:54,930 --> 00:30:58,350
open, but if I don't like it and I don't think

752
00:30:58,350 --> 00:30:59,250
it's going to work,

753
00:30:59,400 --> 00:31:00,930
then I don't even mention it.

754
00:31:01,440 --> 00:31:02,220
And plus,

755
00:31:02,340 --> 00:31:04,380
when I started your sweet connection,

756
00:31:04,620 --> 00:31:05,850
I started doing YouTube.

757
00:31:06,270 --> 00:31:10,320
So I get a lot of sponsor and brand deals from

758
00:31:10,320 --> 00:31:11,370
YouTube as well.

759
00:31:12,210 --> 00:31:15,030
So they just email or they just act.

760
00:31:15,930 --> 00:31:18,060
Okay. And then do you have to sign a contract or

761
00:31:18,060 --> 00:31:21,720
something? Or how does that work With some companies?

762
00:31:21,750 --> 00:31:26,220
Yes. So they would just send free products for me to

763
00:31:26,250 --> 00:31:29,820
try out and just do the content from my social media

764
00:31:29,820 --> 00:31:32,040
platform. And just go from there.

765
00:31:32,400 --> 00:31:34,440
I do get monetized.

766
00:31:34,710 --> 00:31:39,930
I get compensated for whatever I display or whatever I do.

767
00:31:40,410 --> 00:31:42,360
So like an affiliate type program.

768
00:31:42,930 --> 00:31:44,520
Right. Got it.

769
00:31:44,580 --> 00:31:46,980
Okay. So this is,

770
00:31:46,980 --> 00:31:50,010
what started you thinking about the supply shop?

771
00:31:50,040 --> 00:31:50,850
The e-commerce shop?

772
00:31:52,590 --> 00:31:55,080
Yep. I wanted my own baking line.

773
00:31:55,380 --> 00:31:56,940
Ooh. Yeah.

774
00:31:56,940 --> 00:32:01,710
Wilton's had promised me my own line with them and it's

775
00:32:01,710 --> 00:32:03,930
cause I had started doing YouTube and they sent me some

776
00:32:03,930 --> 00:32:04,680
stuff and I was,

777
00:32:04,690 --> 00:32:06,390
I was created the content,

778
00:32:06,630 --> 00:32:07,770
but it never happened.

779
00:32:07,860 --> 00:32:09,740
So I was disappointed.

780
00:32:09,750 --> 00:32:12,390
Cause by I put out a lot of content on YouTube.

781
00:32:12,870 --> 00:32:16,170
You put out A lot of content on YouTube using their

782
00:32:16,170 --> 00:32:21,300
product with the understanding that your name or somehow those products.

783
00:32:21,300 --> 00:32:23,490
At some point we're going to be a product that people

784
00:32:23,490 --> 00:32:25,140
could buy through Wilton,

785
00:32:25,200 --> 00:32:26,850
but be branded you.

786
00:32:27,600 --> 00:32:29,670
Right. Because my following,

787
00:32:29,670 --> 00:32:31,290
if I show or display it,

788
00:32:31,710 --> 00:32:32,490
they're going to buy it.

789
00:32:32,850 --> 00:32:36,630
Right. And that's where a lot of other companies will come

790
00:32:36,630 --> 00:32:38,270
to me because I wouldn't refer.

791
00:32:38,290 --> 00:32:38,700
I'm like,

792
00:32:38,700 --> 00:32:39,830
Hey you to go down,

793
00:32:40,100 --> 00:32:41,060
check out this shop,

794
00:32:41,090 --> 00:32:44,060
check out this shop because if it's good,

795
00:32:44,150 --> 00:32:48,470
I'm going to recommend my students or whoever to go and

796
00:32:48,530 --> 00:32:49,850
purchase or try it out.

797
00:32:50,060 --> 00:32:51,200
So I didn't get it.

798
00:32:51,410 --> 00:32:53,210
And at that point I said,

799
00:32:53,210 --> 00:32:53,900
you know what?

800
00:32:54,290 --> 00:32:54,650
I know,

801
00:32:54,650 --> 00:32:56,120
it's a way I can get my arm.

802
00:32:56,540 --> 00:32:59,900
But I started researching before I even jumped into even getting

803
00:32:59,900 --> 00:33:01,160
my own brand line.

804
00:33:01,910 --> 00:33:05,000
And I sat on it for about a year and a

805
00:33:05,000 --> 00:33:06,830
half. And I'm like,

806
00:33:07,460 --> 00:33:08,480
am I prepared?

807
00:33:08,720 --> 00:33:09,860
This is where the fear comes in.

808
00:33:11,180 --> 00:33:12,650
Right. So I'm like,

809
00:33:12,650 --> 00:33:13,940
am I stuck here for this?

810
00:33:13,940 --> 00:33:16,490
Cause soon as I put something out,

811
00:33:16,580 --> 00:33:17,570
they want to know.

812
00:33:18,050 --> 00:33:19,610
So when I did put it out,

813
00:33:19,730 --> 00:33:20,510
Oh my God,

814
00:33:20,960 --> 00:33:23,150
I had almost 800 orders.

815
00:33:23,300 --> 00:33:24,860
And that was just a silicone mat.

816
00:33:25,760 --> 00:33:30,290
I had got silicone mats and I was working on other

817
00:33:30,290 --> 00:33:32,270
items. And then I said,

818
00:33:32,270 --> 00:33:33,830
okay, I need a supply chain.

819
00:33:34,510 --> 00:33:36,580
Okay. So time to back it up,

820
00:33:37,780 --> 00:33:38,860
back it up.

821
00:33:39,160 --> 00:33:41,350
Okay. So having your own mind,

822
00:33:41,350 --> 00:33:42,490
that sounds awesome.

823
00:33:43,480 --> 00:33:46,810
How do you get products to be in your own line?

824
00:33:46,810 --> 00:33:49,510
Because you're not recreating a product,

825
00:33:49,540 --> 00:33:52,450
right? You're not like remaking a product that's different from other

826
00:33:52,450 --> 00:33:53,650
products or like,

827
00:33:53,830 --> 00:33:55,000
or are you like,

828
00:33:55,000 --> 00:33:57,430
how do you get your products and get your name on

829
00:33:57,430 --> 00:34:00,010
products and make it into a shop?

830
00:34:02,170 --> 00:34:03,370
That's a big question.

831
00:34:04,390 --> 00:34:05,560
I had a class for that.

832
00:34:09,000 --> 00:34:10,540
Oh, you're so funny.

833
00:34:10,780 --> 00:34:13,300
Okay. So just give us a little summary,

834
00:34:13,300 --> 00:34:14,050
just a teaser.

835
00:34:14,050 --> 00:34:15,610
You don't have to tell us all the details.

836
00:34:15,610 --> 00:34:17,650
Obviously people need to take your class if they want to

837
00:34:17,650 --> 00:34:18,100
go that route.

838
00:34:18,970 --> 00:34:22,690
No. You find a manufacturer that is okay.

839
00:34:22,690 --> 00:34:25,360
Say pair rate glass.

840
00:34:26,050 --> 00:34:27,670
So I use chocolate.

841
00:34:27,700 --> 00:34:30,550
So my signature thing on melting candy,

842
00:34:30,550 --> 00:34:33,880
wafer chocolate wafer is in a of glass.

843
00:34:34,390 --> 00:34:35,860
Now, if I wanted my own,

844
00:34:35,860 --> 00:34:39,490
which I've been working on that for some years now I

845
00:34:39,700 --> 00:34:40,300
got one,

846
00:34:40,300 --> 00:34:41,980
but I don't like the quality of it.

847
00:34:42,520 --> 00:34:46,930
So I'm still in search of finding a new manufacturer that

848
00:34:46,930 --> 00:34:50,530
will provide that good quality of glass.

849
00:34:51,040 --> 00:34:57,250
So you find a manufacturer or supplier that will produce or

850
00:34:57,250 --> 00:35:01,300
create item that is fitting for your brand,

851
00:35:01,300 --> 00:35:02,110
your company,

852
00:35:02,560 --> 00:35:05,530
or if that's something that's signature that you use.

853
00:35:05,530 --> 00:35:07,510
And some people may want.

854
00:35:08,200 --> 00:35:11,200
And I'm trying to ask,

855
00:35:11,200 --> 00:35:14,530
this is according to me Without telling the secrets.

856
00:35:14,560 --> 00:35:18,190
Okay. So you find a place to manufacture your product and

857
00:35:18,190 --> 00:35:21,010
then you work with the manufacturer to get it the way

858
00:35:21,010 --> 00:35:22,570
you would like it to be.

859
00:35:23,140 --> 00:35:24,370
Right? Exactly.

860
00:35:24,670 --> 00:35:28,420
So what types of products do you have in the supplies

861
00:35:28,420 --> 00:35:29,200
shop Now?

862
00:35:29,590 --> 00:35:32,470
That's my own brand or your own brand?

863
00:35:32,680 --> 00:35:34,090
My silicone mats,

864
00:35:34,810 --> 00:35:36,730
my mixing spoons.

865
00:35:37,020 --> 00:35:38,550
I have some measuring cups,

866
00:35:38,580 --> 00:35:39,810
but they're not out yet.

867
00:35:40,290 --> 00:35:42,120
Ooh. So you're tempting our listeners,

868
00:35:42,120 --> 00:35:44,490
Rochelle. Oh yeah.

869
00:35:44,490 --> 00:35:45,870
You can have your own product lines.

870
00:35:46,260 --> 00:35:47,460
I had a pot,

871
00:35:47,910 --> 00:35:53,670
but this pot and this particular item was an issue because

872
00:35:53,700 --> 00:35:59,040
it was being manufactured from China and the weight of it

873
00:35:59,340 --> 00:36:02,430
was an issue and it got held up at customs for

874
00:36:02,430 --> 00:36:03,570
a whole year.

875
00:36:03,990 --> 00:36:06,510
So it caused a whole issue.

876
00:36:06,750 --> 00:36:09,390
And at that point I had to tell them,

877
00:36:09,510 --> 00:36:11,430
okay, and at that time,

878
00:36:11,460 --> 00:36:15,090
I didn't know what could have held up that shipment,

879
00:36:15,120 --> 00:36:19,620
but anything that's coming from China will cause an issue.

880
00:36:20,160 --> 00:36:25,530
If something in that package detects something file or files.

881
00:36:25,740 --> 00:36:26,160
I mean,

882
00:36:26,430 --> 00:36:30,420
something, it can be just as small as a bee or

883
00:36:30,420 --> 00:36:31,950
something could be in the package.

884
00:36:31,950 --> 00:36:34,980
If something is not right with the package is not going

885
00:36:34,980 --> 00:36:36,860
to come over to the United States.

886
00:36:36,890 --> 00:36:37,670
Yeah. I know that.

887
00:36:37,670 --> 00:36:38,540
I import from China.

888
00:36:38,570 --> 00:36:39,980
I have my own product also.

889
00:36:40,460 --> 00:36:42,470
Okay. And come in from China.

890
00:36:42,470 --> 00:36:43,850
I know all that story,

891
00:36:43,880 --> 00:36:44,990
but my question is,

892
00:36:44,990 --> 00:36:47,210
so you have a lot of different types of products in

893
00:36:47,210 --> 00:36:48,230
your supply shop.

894
00:36:48,500 --> 00:36:50,780
Are they all from different factories?

895
00:36:51,350 --> 00:36:52,460
Yes. Okay.

896
00:36:52,460 --> 00:36:55,790
So that's a whole organization thing onto itself too.

897
00:36:57,080 --> 00:36:58,760
Yes. Different vendors.

898
00:36:59,120 --> 00:37:00,310
Okay. So you've got that.

899
00:37:00,770 --> 00:37:04,280
And then you also have you're selling products that are made

900
00:37:04,280 --> 00:37:04,910
by others.

901
00:37:05,190 --> 00:37:06,590
They're you just endorse them.

902
00:37:06,590 --> 00:37:07,910
So you've put them in your shop.

903
00:37:08,120 --> 00:37:09,410
You're getting them wholesale.

904
00:37:09,410 --> 00:37:10,040
I'm guessing.

905
00:37:10,040 --> 00:37:11,240
And then selling them out.

906
00:37:11,630 --> 00:37:12,650
Yes, that's correct.

907
00:37:13,010 --> 00:37:16,190
Okay. And where Is all of that functioning from?

908
00:37:16,490 --> 00:37:19,670
Do you get the product over to you and then you

909
00:37:19,670 --> 00:37:23,630
fulfill all the orders physically in some location around you?

910
00:37:24,590 --> 00:37:27,140
Yeah. I have everything shipped to me.

911
00:37:27,380 --> 00:37:33,350
Everything is delivered to me and I repackage from whatever wholesaler,

912
00:37:33,890 --> 00:37:38,090
whether it's from chocolate Merkin's I can even open the whole

913
00:37:38,420 --> 00:37:39,290
candy shop.

914
00:37:39,860 --> 00:37:40,880
So I tell you,

915
00:37:40,880 --> 00:37:43,370
I was telling my students that I just don't know.

916
00:37:43,790 --> 00:37:46,520
They so excited because I do have a brick and mortar

917
00:37:46,820 --> 00:37:49,250
and an e-commerce class online.

918
00:37:49,850 --> 00:37:54,560
But the vendors that I am working with will help provide

919
00:37:54,950 --> 00:37:58,130
a million dollar business if they do it.

920
00:37:58,130 --> 00:38:01,670
Right. That's amazing if they do it right.

921
00:38:01,790 --> 00:38:02,570
If they do it.

922
00:38:02,570 --> 00:38:06,380
Right. And the reason why I say that is because if

923
00:38:06,380 --> 00:38:10,430
you just throw out some numbers and a scenario,

924
00:38:11,000 --> 00:38:12,620
and this is how I did my research,

925
00:38:12,620 --> 00:38:14,360
because before the pandemic,

926
00:38:14,360 --> 00:38:16,160
I was heading to Atlanta,

927
00:38:16,160 --> 00:38:19,280
which I still am to open up a shop and you

928
00:38:19,280 --> 00:38:22,730
know, I got some supplies still there and I was going

929
00:38:22,730 --> 00:38:25,640
to connect with cooking up.

930
00:38:26,540 --> 00:38:27,590
Yeah. Michelle,

931
00:38:27,610 --> 00:38:29,240
Michelle has been on the show too.

932
00:38:31,220 --> 00:38:32,780
Yeah. Yeah.

933
00:38:32,810 --> 00:38:33,950
Mark and Michelle.

934
00:38:33,980 --> 00:38:35,980
Yeah. That's my girl.

935
00:38:36,340 --> 00:38:38,530
I want to say something really quick here to everyone who's

936
00:38:38,530 --> 00:38:40,390
listening. So gift biz listeners.

937
00:38:40,420 --> 00:38:42,490
When we talk about collaborations,

938
00:38:42,640 --> 00:38:44,560
listen, as Rochelle keeps talking,

939
00:38:44,590 --> 00:38:46,780
this is a perfect example of a collaboration.

940
00:38:49,380 --> 00:38:51,720
She was going to build this huge.

941
00:38:51,780 --> 00:38:54,550
I don't know if I should be saying this cause not

942
00:38:56,080 --> 00:39:02,070
me, but we were going to collaborate and combine our businesses

943
00:39:02,070 --> 00:39:05,220
and our services and make something master.

944
00:39:05,700 --> 00:39:08,340
I say master elite because it was,

945
00:39:08,490 --> 00:39:12,450
they was going to build a state of the art studio

946
00:39:12,480 --> 00:39:16,260
for bakers to come in and teach,

947
00:39:16,680 --> 00:39:17,910
do video.

948
00:39:18,330 --> 00:39:20,760
And I was going to have my portion of the shop

949
00:39:20,880 --> 00:39:23,040
in their location.

950
00:39:23,430 --> 00:39:25,380
And I still think it's going to come.

951
00:39:25,980 --> 00:39:27,900
Yeah. Everything was just put on pause.

952
00:39:27,930 --> 00:39:28,380
That's all.

953
00:39:28,830 --> 00:39:31,380
Yeah. So I was headed to Atlanta,

954
00:39:31,410 --> 00:39:33,450
but I tell people all the time,

955
00:39:33,450 --> 00:39:34,950
if you take this scenario,

956
00:39:35,220 --> 00:39:36,330
go somewhere.

957
00:39:36,330 --> 00:39:37,830
And this is where I did my research.

958
00:39:37,830 --> 00:39:40,410
I did my research for even before then.

959
00:39:40,410 --> 00:39:41,760
So like three years ago,

960
00:39:42,330 --> 00:39:44,520
if you take everybody into bacon,

961
00:39:45,270 --> 00:39:48,240
in a location where it's hard and I'm going to say

962
00:39:48,240 --> 00:39:51,240
like North Carolina and Riley,

963
00:39:51,240 --> 00:39:53,670
they don't have too many supply shops.

964
00:39:54,150 --> 00:39:56,400
Right. And I'll use Atlanta for example,

965
00:39:56,400 --> 00:39:58,050
because that's where the research came from.

966
00:39:58,050 --> 00:40:02,610
Cake art is in Atlanta and they liked the only place

967
00:40:02,700 --> 00:40:06,090
that everybody go to in the state of Georgia.

968
00:40:06,090 --> 00:40:07,500
They have other little places,

969
00:40:07,860 --> 00:40:12,300
but everybody go to cake art because they have everything in

970
00:40:12,300 --> 00:40:13,290
there that's needed.

971
00:40:13,290 --> 00:40:14,520
They can walk in and get it,

972
00:40:14,550 --> 00:40:17,700
Mr. The wait on the orders that come through the mail.

973
00:40:17,700 --> 00:40:22,230
Right? So if you have this one shop that everybody's shopping

974
00:40:22,230 --> 00:40:24,120
with, this is a million dollar company,

975
00:40:24,390 --> 00:40:27,510
right? So say for instance,

976
00:40:27,930 --> 00:40:30,570
you have your shop and you put your shop in an

977
00:40:30,570 --> 00:40:34,500
area where everybody is in a neutral zone.

978
00:40:34,830 --> 00:40:36,270
Everybody can come to.

979
00:40:36,630 --> 00:40:40,590
And then now there's another place you're open from Monday through

980
00:40:40,590 --> 00:40:42,360
Friday. Right?

981
00:40:42,690 --> 00:40:43,590
And just say,

982
00:40:43,830 --> 00:40:44,490
for instance,

983
00:40:44,520 --> 00:40:47,040
people like to shop Monday through Friday,

984
00:40:47,460 --> 00:40:52,860
your doors are open and you have 200 customers come in

985
00:40:52,860 --> 00:40:53,160
a day.

986
00:40:53,760 --> 00:40:56,820
So say you have a Saturday,

987
00:40:56,820 --> 00:40:57,750
which is busy.

988
00:40:58,170 --> 00:41:00,420
You got 200 customers come in,

989
00:41:00,720 --> 00:41:02,220
you do your end of the day sale.

990
00:41:02,220 --> 00:41:05,910
You got 200 customers come in out of those 200 customers.

991
00:41:06,210 --> 00:41:08,910
Every one of them spent $200.

992
00:41:09,390 --> 00:41:11,460
Okay, let me get out my calculator here,

993
00:41:12,000 --> 00:41:13,860
everyone don't spend $200.

994
00:41:13,860 --> 00:41:15,750
This is just the example.

995
00:41:16,540 --> 00:41:18,030
You got 200 customers.

996
00:41:18,750 --> 00:41:20,130
That's $40,000

997
00:41:20,820 --> 00:41:21,780
on just that day.

998
00:41:22,620 --> 00:41:26,010
And a Saturday is different than other days Than other days.

999
00:41:26,070 --> 00:41:29,220
And all the days is not going to be the same

1000
00:41:29,220 --> 00:41:30,690
because you got to have your slow days.

1001
00:41:31,110 --> 00:41:32,580
But just the example,

1002
00:41:32,610 --> 00:41:38,390
if you was the only shop in a location and everybody

1003
00:41:38,390 --> 00:41:42,740
go to this particular store Monday through Friday,

1004
00:41:43,130 --> 00:41:46,760
and your traffic is still high throughout the week,

1005
00:41:47,060 --> 00:41:48,680
that's a million dollar business.

1006
00:41:48,920 --> 00:41:50,300
If you getting 40,000

1007
00:41:50,300 --> 00:41:50,720
a day.

1008
00:41:51,020 --> 00:41:53,270
Cause I seen the people spend the money in the supply

1009
00:41:53,270 --> 00:41:54,440
shop, right.

1010
00:41:54,860 --> 00:41:56,720
I spend two to 300,

1011
00:41:56,720 --> 00:41:58,280
but I'm just saying like,

1012
00:41:58,550 --> 00:42:01,460
if you can go into a hobby lobby and they have

1013
00:42:01,460 --> 00:42:03,830
the high traffic and it's just 200 people,

1014
00:42:04,160 --> 00:42:06,140
so which are small business,

1015
00:42:06,140 --> 00:42:09,830
if you get that same type of traffic and you just

1016
00:42:09,830 --> 00:42:11,420
get that in one day,

1017
00:42:11,750 --> 00:42:13,850
just imagine what you're getting through the week.

1018
00:42:14,270 --> 00:42:15,770
And that's just Monday through Friday.

1019
00:42:16,100 --> 00:42:17,750
So if you come in on a Saturday,

1020
00:42:17,750 --> 00:42:20,750
you got more people or if you open seven days a

1021
00:42:20,750 --> 00:42:21,850
week. Yeah.

1022
00:42:21,970 --> 00:42:22,360
For sure.

1023
00:42:22,420 --> 00:42:25,900
And what you're really getting at is you're identifying an opportunity

1024
00:42:25,900 --> 00:42:26,650
in a market.

1025
00:42:26,950 --> 00:42:31,240
You're seeing that there are already people interested and then you're

1026
00:42:31,240 --> 00:42:33,760
coming in and taking a little piece of the pie if

1027
00:42:33,760 --> 00:42:34,300
you will.

1028
00:42:34,630 --> 00:42:38,080
And when you have a brand like you've started to develop,

1029
00:42:38,110 --> 00:42:40,930
you have a following and it can really add up.

1030
00:42:41,620 --> 00:42:42,520
Okay. Yeah.

1031
00:42:42,580 --> 00:42:44,260
Now the one thing I just want to say to people

1032
00:42:44,260 --> 00:42:47,110
who are maybe new to the show or new to business,

1033
00:42:47,410 --> 00:42:49,750
Rochelle is talking about a million dollar business.

1034
00:42:49,750 --> 00:42:52,030
Now that's top line revenue.

1035
00:42:52,060 --> 00:42:53,800
That's not take-home money.

1036
00:42:54,040 --> 00:42:59,320
Cause you still have the cost of leasing employees buying the

1037
00:42:59,320 --> 00:43:00,880
products, taxes,

1038
00:43:01,270 --> 00:43:01,990
all of that.

1039
00:43:01,990 --> 00:43:03,820
So I just want to make sure that yeah,

1040
00:43:03,880 --> 00:43:04,330
all of it,

1041
00:43:05,560 --> 00:43:08,110
but still you're just showing how there's a market.

1042
00:43:08,110 --> 00:43:12,640
And there are people that can buy and 200 customers may

1043
00:43:12,640 --> 00:43:13,930
or may not be realistic,

1044
00:43:13,960 --> 00:43:16,240
right. When you're starting gardening.

1045
00:43:16,360 --> 00:43:19,870
Absolutely. But it's just a peek at how the numbers can

1046
00:43:19,900 --> 00:43:22,180
like to look at your numbers and to see what you

1047
00:43:22,210 --> 00:43:23,980
need and to go from there.

1048
00:43:23,980 --> 00:43:24,550
Of course.

1049
00:43:24,550 --> 00:43:28,480
So you were mentioning in the beginning of our conversation about

1050
00:43:28,510 --> 00:43:29,530
the supply shop,

1051
00:43:29,560 --> 00:43:31,120
that it can be very lucrative.

1052
00:43:31,120 --> 00:43:33,670
As long as you don't make some mistakes.

1053
00:43:33,700 --> 00:43:36,970
Can you share with us one mistake that you see happen?

1054
00:43:37,150 --> 00:43:41,020
Like maybe something that you've seen with your students or one

1055
00:43:41,020 --> 00:43:42,190
mistake. Yeah.

1056
00:43:42,190 --> 00:43:43,210
Why do you have like 10,

1057
00:43:43,300 --> 00:43:47,230
you want to share with us or just something that people

1058
00:43:47,230 --> 00:43:48,160
should be cautious about?

1059
00:43:48,190 --> 00:43:51,160
What would you say Don't do it because you think you're

1060
00:43:51,160 --> 00:43:52,930
going to make money.

1061
00:43:53,530 --> 00:43:57,220
I believe in doing it because you love to and make

1062
00:43:57,220 --> 00:44:02,170
money, but it's a lot behind it and don't do it

1063
00:44:02,350 --> 00:44:06,610
to be like someone else or to be better than someone

1064
00:44:06,610 --> 00:44:08,200
else. Just be great at it.

1065
00:44:08,620 --> 00:44:09,790
Speak in my language.

1066
00:44:09,820 --> 00:44:09,970
I mean,

1067
00:44:09,970 --> 00:44:13,590
it has to be a deeper reason than just financial,

1068
00:44:13,630 --> 00:44:14,320
The reward.

1069
00:44:14,800 --> 00:44:19,720
Exactly. So serving the public or serving that community,

1070
00:44:20,020 --> 00:44:21,790
you have to have a heart behind it.

1071
00:44:21,820 --> 00:44:25,450
So the biggest mistake you can make is going into it

1072
00:44:25,840 --> 00:44:28,180
just for the money,

1073
00:44:28,360 --> 00:44:32,700
because you want to be inviting to your customers.

1074
00:44:32,970 --> 00:44:38,520
Or the biggest mistake is to go into it and feel

1075
00:44:38,520 --> 00:44:39,090
like, Oh,

1076
00:44:39,090 --> 00:44:40,200
I'm going to do the same day.

1077
00:44:40,200 --> 00:44:40,840
They're doing it.

1078
00:44:40,860 --> 00:44:42,870
I'm going to get the same thing because it's working for

1079
00:44:42,870 --> 00:44:44,130
them. But no,

1080
00:44:44,610 --> 00:44:46,890
what may work for them may not work for you.

1081
00:44:47,640 --> 00:44:50,040
Right? Every market is different.

1082
00:44:50,040 --> 00:44:54,420
So you can't take what you see somebody else market and

1083
00:44:54,420 --> 00:44:56,340
put it in your market and think it's going to work

1084
00:44:56,340 --> 00:44:59,580
over in this area because that's not the case.

1085
00:44:59,670 --> 00:45:01,020
Every market is different.

1086
00:45:01,770 --> 00:45:02,670
Yeah. So true.

1087
00:45:02,820 --> 00:45:05,370
Wrong thing to do is not do your homework and not

1088
00:45:05,370 --> 00:45:07,050
research. It's important.

1089
00:45:07,400 --> 00:45:09,020
Yeah. So we're,

1090
00:45:09,020 --> 00:45:11,720
do you see things progressing in the future?

1091
00:45:11,720 --> 00:45:15,230
You've talked about the collaboration that you'll be doing or hopefully

1092
00:45:15,230 --> 00:45:17,570
still be able to pick up and do with Michelle,

1093
00:45:17,600 --> 00:45:20,270
but like what else do you see in the next couple

1094
00:45:20,270 --> 00:45:23,240
of years coming up for you Next couple of years,

1095
00:45:23,750 --> 00:45:27,170
we're going to continue to do you YouTube opening my shop

1096
00:45:27,350 --> 00:45:31,910
for my brick and mortar and helping others to do the

1097
00:45:31,910 --> 00:45:34,670
same. I want to help build.

1098
00:45:34,850 --> 00:45:37,730
And then I'm still helping people build their business.

1099
00:45:38,030 --> 00:45:40,700
But I want to be that chef Ramsey,

1100
00:45:40,940 --> 00:45:42,140
not the Hill part,

1101
00:45:42,170 --> 00:45:43,280
not the Hills kitchen,

1102
00:45:43,280 --> 00:45:46,190
but I want to be that age or be that blessing

1103
00:45:46,190 --> 00:45:50,000
to come in and help others where you see fit.

1104
00:45:50,420 --> 00:45:52,430
Because when you're in business,

1105
00:45:52,520 --> 00:45:53,450
it's not easy.

1106
00:45:53,900 --> 00:45:58,160
And a lot of times people get stuck in the market

1107
00:45:58,250 --> 00:45:58,880
of a bakery.

1108
00:45:58,880 --> 00:46:00,380
I want to be the one to just fly out and

1109
00:46:00,380 --> 00:46:00,860
be like,

1110
00:46:00,890 --> 00:46:02,090
Hey, where do you need help at?

1111
00:46:02,390 --> 00:46:03,200
Let's do a sale.

1112
00:46:03,320 --> 00:46:04,340
Let's look at your numbers.

1113
00:46:04,640 --> 00:46:05,570
Let's look at,

1114
00:46:05,570 --> 00:46:08,030
see where you need to do a sale to increase your

1115
00:46:08,030 --> 00:46:09,080
sales. You know,

1116
00:46:09,080 --> 00:46:11,360
I want to be that person to go out and help

1117
00:46:11,600 --> 00:46:12,350
their business.

1118
00:46:12,890 --> 00:46:14,870
Yeah. So it sounds like you're really high touch.

1119
00:46:14,900 --> 00:46:17,840
Like you want to be right there with them helping them.

1120
00:46:18,140 --> 00:46:18,440
All right.

1121
00:46:18,440 --> 00:46:21,830
So we can not end the show without talking about a

1122
00:46:21,830 --> 00:46:24,770
blessing that you've received over the last several months.

1123
00:46:25,250 --> 00:46:27,740
Can you tell us what's exciting and what had happened to

1124
00:46:27,740 --> 00:46:32,420
you? Oh my goodness.

1125
00:46:32,450 --> 00:46:35,180
Yes. That was the greatest Baker.

1126
00:46:36,290 --> 00:46:37,580
Let's talk about it.

1127
00:46:37,610 --> 00:46:39,530
Tell us your experience there,

1128
00:46:39,890 --> 00:46:41,600
man. That was so stressful.

1129
00:46:42,800 --> 00:46:43,790
Well, tell us,

1130
00:46:43,820 --> 00:46:44,900
walk us through.

1131
00:46:44,960 --> 00:46:46,460
It was so stressful.

1132
00:46:46,610 --> 00:46:49,040
Could you say this was like the shark tank for bakers

1133
00:46:49,520 --> 00:46:50,450
man? Yes,

1134
00:46:50,570 --> 00:46:55,400
it definitely was because I got up to the quarterfinals.

1135
00:46:55,760 --> 00:46:56,720
I could have had it,

1136
00:46:56,720 --> 00:46:59,030
but it was man.

1137
00:46:59,150 --> 00:47:02,090
I seen the fight in the quarter finals.

1138
00:47:02,330 --> 00:47:04,040
I was in first.

1139
00:47:04,250 --> 00:47:07,490
Then in third I was bounced around from first,

1140
00:47:07,490 --> 00:47:08,180
second and third,

1141
00:47:08,180 --> 00:47:09,050
first, second and third,

1142
00:47:09,050 --> 00:47:10,070
first, second and third.

1143
00:47:10,520 --> 00:47:14,330
But it's definitely something that you have to be involved to

1144
00:47:14,330 --> 00:47:18,320
get your following or family involved to,

1145
00:47:18,560 --> 00:47:20,090
to, to support.

1146
00:47:21,050 --> 00:47:22,520
Cause the audience votes.

1147
00:47:22,910 --> 00:47:26,600
Yeah, the audience votes and they by hero votes.

1148
00:47:26,930 --> 00:47:30,700
So hero votes would double like I think they would double,

1149
00:47:31,030 --> 00:47:32,410
but when I did it,

1150
00:47:32,530 --> 00:47:35,080
I didn't really think what it was.

1151
00:47:35,080 --> 00:47:35,440
I was like,

1152
00:47:35,440 --> 00:47:36,280
okay, good.

1153
00:47:36,340 --> 00:47:36,730
I'm like,

1154
00:47:36,730 --> 00:47:37,660
I gotta follow him.

1155
00:47:37,680 --> 00:47:38,650
Let me do this.

1156
00:47:39,040 --> 00:47:42,460
But then I realized I'm like these people it's a whole

1157
00:47:42,460 --> 00:47:43,840
thing. Yeah.

1158
00:47:43,870 --> 00:47:46,840
Because I just would just post it.

1159
00:47:46,900 --> 00:47:49,900
And some of the other people from my students will post

1160
00:47:49,900 --> 00:47:52,060
it and I didn't think nothing of it I'm like,

1161
00:47:52,060 --> 00:47:53,170
okay. They was like,

1162
00:47:53,170 --> 00:47:54,730
Rochelle, you to the next round.

1163
00:47:54,850 --> 00:47:55,240
I'm like,

1164
00:47:55,240 --> 00:47:55,510
I did.

1165
00:47:58,750 --> 00:47:59,050
I'm like,

1166
00:47:59,050 --> 00:48:00,460
okay, I'm gonna post it tomorrow.

1167
00:48:00,790 --> 00:48:04,870
I was barely posting it until I got was gradually going

1168
00:48:04,870 --> 00:48:05,740
to the next level.

1169
00:48:06,100 --> 00:48:06,910
And I know,

1170
00:48:07,000 --> 00:48:07,360
you know,

1171
00:48:07,360 --> 00:48:07,870
chef Blake,

1172
00:48:07,870 --> 00:48:09,010
right? Yeah.

1173
00:48:09,610 --> 00:48:12,370
Okay. So he will call him crazy.

1174
00:48:12,760 --> 00:48:14,590
I got to be in competition with you.

1175
00:48:14,890 --> 00:48:20,290
I'm not going to lose this me.

1176
00:48:20,470 --> 00:48:20,980
I'm like,

1177
00:48:20,980 --> 00:48:22,690
shoot. He was working.

1178
00:48:22,690 --> 00:48:24,070
It is just,

1179
00:48:24,250 --> 00:48:27,910
it was like we had a job to do and we

1180
00:48:27,910 --> 00:48:29,770
were doing it every day after that point.

1181
00:48:30,130 --> 00:48:30,850
And he was like,

1182
00:48:30,880 --> 00:48:31,240
well shit,

1183
00:48:32,170 --> 00:48:32,440
you know,

1184
00:48:32,440 --> 00:48:33,610
you made it to the quarter finals.

1185
00:48:33,610 --> 00:48:34,900
Right? I'm like,

1186
00:48:34,900 --> 00:48:35,470
no way.

1187
00:48:35,740 --> 00:48:36,550
I'm like I did.

1188
00:48:37,180 --> 00:48:38,620
Oh, exciting.

1189
00:48:39,100 --> 00:48:43,420
So that's when it starts to really be interesting.

1190
00:48:43,420 --> 00:48:44,140
But yes,

1191
00:48:44,170 --> 00:48:48,070
I was may I made it to the quarterfinals and the

1192
00:48:48,160 --> 00:48:50,350
greatest Baker challenge.

1193
00:48:50,950 --> 00:48:55,710
And that was very interesting That you say that was very

1194
00:48:55,800 --> 00:49:01,830
interesting. Did you see any increase in your following from that?

1195
00:49:02,820 --> 00:49:03,180
You know,

1196
00:49:03,210 --> 00:49:05,580
I really didn't do the analytics on that.

1197
00:49:06,300 --> 00:49:07,830
It was more for the experience.

1198
00:49:08,310 --> 00:49:09,570
Yeah. It really was.

1199
00:49:09,660 --> 00:49:13,470
I'm sure you got new followers from that and you definitely

1200
00:49:13,470 --> 00:49:16,080
got your name out there to other people for sure.

1201
00:49:16,500 --> 00:49:16,980
Oh my gosh.

1202
00:49:16,980 --> 00:49:17,700
That was so fun.

1203
00:49:17,970 --> 00:49:22,710
I loved watching the progression and then you posted and then

1204
00:49:23,280 --> 00:49:25,710
you got to the next level and everyone was excited and

1205
00:49:25,710 --> 00:49:27,600
then you posted again and you got to that next level.

1206
00:49:28,740 --> 00:49:29,100
It was like,

1207
00:49:30,330 --> 00:49:31,800
yeah, I clever.

1208
00:49:31,830 --> 00:49:33,210
Yeah. It was excited.

1209
00:49:33,210 --> 00:49:33,780
I was like,

1210
00:49:33,810 --> 00:49:34,560
Oh my God,

1211
00:49:34,560 --> 00:49:35,460
really? I'm like,

1212
00:49:35,460 --> 00:49:35,940
no way.

1213
00:49:36,750 --> 00:49:37,590
That's so fun.

1214
00:49:37,830 --> 00:49:39,960
So every day I got to the point I was checking,

1215
00:49:39,960 --> 00:49:40,780
I was checking out.

1216
00:49:40,780 --> 00:49:41,340
I was like,

1217
00:49:41,490 --> 00:49:44,700
wow. But always know those that are listening.

1218
00:49:45,360 --> 00:49:49,200
Be on your a game because there is always someone watching,

1219
00:49:50,250 --> 00:49:53,730
Oh, that's really good advice when you don't think they're not

1220
00:49:53,730 --> 00:49:56,010
watching, they're watching.

1221
00:49:56,400 --> 00:49:57,600
And I always say,

1222
00:49:57,690 --> 00:50:00,660
till my students to be professional,

1223
00:50:01,140 --> 00:50:06,870
be you be unique and your gift because you can't be

1224
00:50:06,870 --> 00:50:11,460
like nobody else got in intended intends for you to be

1225
00:50:11,460 --> 00:50:15,870
that way because you were created and a unique way.

1226
00:50:16,260 --> 00:50:21,450
So even in your gifting or just be you and be

1227
00:50:21,450 --> 00:50:23,490
unique. Beautiful,

1228
00:50:23,490 --> 00:50:27,120
perfect. We are going to end it there because those are

1229
00:50:27,140 --> 00:50:28,400
golden words.

1230
00:50:28,400 --> 00:50:29,120
For sure.

1231
00:50:29,600 --> 00:50:31,610
If someone wants to join your circle,

1232
00:50:31,610 --> 00:50:32,630
know more about you,

1233
00:50:32,630 --> 00:50:36,200
Rochelle, where would the single place online be that you would

1234
00:50:36,200 --> 00:50:37,160
suggest for them to go?

1235
00:50:38,710 --> 00:50:42,400
I would say they can follow me on Facebook,

1236
00:50:43,210 --> 00:50:46,780
but mainly you can go to my YouTube channel and that's

1237
00:50:46,780 --> 00:50:50,260
all information on what you may need or look for is

1238
00:50:50,260 --> 00:50:50,800
on there.

1239
00:50:50,800 --> 00:50:52,360
And that's your sweet connection.

1240
00:50:53,080 --> 00:50:57,760
Or you can follow me on my Instagram at your sweet

1241
00:50:57,880 --> 00:50:59,950
Connect and you go there.

1242
00:50:59,950 --> 00:51:01,720
I give up a lot of gifts.

1243
00:51:02,770 --> 00:51:03,940
Well now you've piqued.

1244
00:51:03,940 --> 00:51:05,920
Everyone's curiosity for sure.

1245
00:51:06,220 --> 00:51:07,060
And give his listeners,

1246
00:51:07,060 --> 00:51:07,390
you know,

1247
00:51:07,390 --> 00:51:07,790
all of that.

1248
00:51:07,790 --> 00:51:09,220
It'll all be over in the show notes.

1249
00:51:09,220 --> 00:51:11,290
So if you weren't able to capture the links,

1250
00:51:11,560 --> 00:51:13,720
just look at the show notes and you will be able

1251
00:51:13,720 --> 00:51:15,820
to get directly over to Rochelle.

1252
00:51:16,120 --> 00:51:17,500
So thank you so much for shell.

1253
00:51:17,500 --> 00:51:19,540
This has been so interesting.

1254
00:51:19,540 --> 00:51:20,860
I love your story.

1255
00:51:20,860 --> 00:51:24,790
I am so glad that you healed and moved on to

1256
00:51:24,790 --> 00:51:27,970
the whole world of confection artistry.

1257
00:51:28,360 --> 00:51:30,070
Thank you so much for being on the show today.

1258
00:51:30,280 --> 00:51:31,600
Thank you for having me.

1259
00:51:34,690 --> 00:51:38,380
All I have to say is Wilton missed out big time

1260
00:51:38,410 --> 00:51:40,300
on not taking on Rochelle's line.

1261
00:51:40,750 --> 00:51:43,990
A great example of keeping an eye on the end goal.

1262
00:51:44,440 --> 00:51:46,390
And if one path doesn't take you there,

1263
00:51:46,720 --> 00:51:49,120
you just find another road.

1264
00:51:50,320 --> 00:51:52,390
Pinterest is our topic for next week.

1265
00:51:52,840 --> 00:51:55,840
There's been a lot of conversation about Pinterest in the breeze.

1266
00:51:55,900 --> 00:52:00,130
So I'm loaded with all your questions and next Monday,

1267
00:52:00,460 --> 00:52:02,320
it's answer time.

1268
00:52:03,280 --> 00:52:06,850
Finally, make sure you check out maker's MBA while the doors

1269
00:52:06,850 --> 00:52:07,750
are still open,

1270
00:52:08,170 --> 00:52:11,950
class starts March 15th and it's already shaping up to be

1271
00:52:11,950 --> 00:52:13,960
a great group.

1272
00:52:13,960 --> 00:52:18,490
And I'd love to have you included go to gift biz,

1273
00:52:18,520 --> 00:52:21,070
unwrapped.com forward slash makers,

1274
00:52:21,340 --> 00:52:25,420
MBA for all of the details and to grab your seat.

1275
00:52:25,420 --> 00:52:27,460
Thank you so much for spending time with me today.

1276
00:52:27,940 --> 00:52:30,040
If you'd like to show support for the podcast,

1277
00:52:30,100 --> 00:52:33,580
a rating and review would be fabulous and you know what

1278
00:52:33,580 --> 00:52:34,210
that does.

1279
00:52:34,630 --> 00:52:37,000
It helps the show get seen by more makers.

1280
00:52:37,030 --> 00:52:39,910
So it's a really nice way to pay it forward.

1281
00:52:40,630 --> 00:52:43,270
Also, if you follow the podcast,

1282
00:52:43,300 --> 00:52:45,760
you'll automatically get new shows,

1283
00:52:45,760 --> 00:52:48,640
right? The second that they air that way you don't miss

1284
00:52:48,640 --> 00:52:51,970
anything and now be safe and well.

1285
00:52:52,150 --> 00:52:54,850
And I'll see you again next week on the gift biz

1286
00:52:54,880 --> 00:52:56,230
unwrapped Cast.

1287
00:52:57,340 --> 00:53:00,010
I want to make sure you're familiar with my free Facebook

1288
00:53:00,010 --> 00:53:02,530
group called gift is breeze.

1289
00:53:02,920 --> 00:53:06,730
It's a place where we all gather and our community to

1290
00:53:06,730 --> 00:53:07,960
support each other.

1291
00:53:08,410 --> 00:53:10,570
Got a really fun post in there.

1292
00:53:10,570 --> 00:53:11,920
That's my favorite of the week.

1293
00:53:11,920 --> 00:53:14,830
I have to say where I invite all of you to

1294
00:53:14,830 --> 00:53:17,920
share what you're doing to show pictures of your product,

1295
00:53:18,100 --> 00:53:21,340
to show what you're working on for the week to get

1296
00:53:21,340 --> 00:53:24,280
reaction from other people and just for fun,

1297
00:53:24,280 --> 00:53:28,050
because we all to see the wonderful products that everybody in

1298
00:53:28,050 --> 00:53:32,430
the community is making my favorite post every single week,

1299
00:53:32,490 --> 00:53:33,840
without doubt.

1300
00:53:34,530 --> 00:53:35,610
Wait, what,

1301
00:53:36,510 --> 00:53:38,130
aren't you part of the group already,

1302
00:53:38,790 --> 00:53:42,180
if not make sure to jump over to Facebook and search

1303
00:53:42,180 --> 00:53:45,690
for the group gift biz breeze don't delay.

1304
00:53:46,140 --> 00:53:49,080
Come join us in gift biz breeze today.