If you're on Amazon, you can also create video content. You

may not know that, but you've got to have brand registry, right? So

you have a trademark or a patent registered with Amazon before you

can use what's called the A plus content. Once

you get your product live and active in Amazon,

it will help with doing great keyword research, which is

phenomenal. Also structuring better titles, descriptions, and

bullet points. So when you're thinking about growing your

e-commerce business, one of the main things you'll start thinking about is

how can I outsource certain types of jobs. The

product that I've been using for years and years is

called I'm Matthew Fraser and

this is Amazon Ecom Secrets. I'll be

sharing with you the secrets that helped me go from millions in debt

to an eight-figure entrepreneur. If you're ready to escape the

nine-to-five and live life on your terms, let me

show you the way. Hey guys,

welcome to Amazon eComSecrets. My name is Matthew Fraser, an

eight-figure Amazon and eCommerce seller, been

selling on Amazon since 2017. I'm

here today to tell you the five eCommerce slash

Amazon tools that you cannot ignore.

All right, guys, I'm going to start with the product that I've been using

for years and years. It's called Zonguru. There

are similar types of products out there that you can tap

into but I'm going to talk about Zonguru because I've actually used it since

about 2017 roughly and

I use it for Amazon. Now you're going to

ask, what does Zonguru do? It essentially helps with

your product listings and data research for Amazon.

So you can track different types of products in

particular niches. So like sales and reviews and

things like that. One of the great things that I love is you can go onto Amazon

and then press a button and then it will tell you all the

sales of all the different products that are on that page, including

the opportunity score. Like, is it a good opportunity to invest in that particular product?

It'll tell you all the sales data. of the product, of every

single individual product, which is just mind-boggling. So you can know

if this is even something that you should be investing in. Because if those products have zero

sales, you can tell that there's no demand for those types of products.

But if there's lots of sales, then there's definitely a demand and

it's probably a product that you may want to investigate further. So when researching

products on Amazon, Zonguru is definitely

a tool that you will want to tap into to help with

your decision-making for potential products. Further than

that, once you get your product live and active in

Amazon, it will help with doing great keyword research

which is phenomenal, also structuring better titles, descriptions

and bullet points. Now this is a tool that I use

every single week and when you're starting out, It's probably a

tool that you'll use every single day. Guys,

if you want to take advantage of Zonguru and use their free trial,

go to the show notes of this episode and you'll see the

link. You can jump in there. Okay, the second type of tool that I use is actually a

platform. And this platform is called Upwork. If

you've never heard of it, you're going to be blown away. This is a freelance hiring

platform. So let me tell you an exact time that I used Upwork

to benefit my business. I went to Upwork and searched for

a product engineer and I was able to find a product

engineer to help create a brand new product that

I had in my mind. Someone who could actually put it into a physical

form and they did it by doing a 3D

print. So you can find all sorts of different types of

engineers, product designers, graphic designers, there's

just a range of freelancers on Upwork. Upwork,

I find there are really more higher caliber type

of people on Upwork, especially people from European

and USA based territories. So the freelancers on

Upwork work on a star rating. So when you're going

through the platform, you can obviously use a filter system to figure

out the different type of freelancer that you may want. Once you've found

that, look through the different star ratings. There'll be people there that have just started

out, which will have a very low score. And there'll be people there that have got a

very high score because they've been on the platform, done a

lot of work for people over a number of years. Those people generally

will charge a high price because they've got obviously a really, really good

trust rating and reputation on the platform. So

it'll be up to you to decide what is your budget and who you're willing

to work with also based on perhaps their language.

You know, do they speak English or do they not speak English? So when you're thinking about

growing your e-commerce business, one of the main things

you'll start thinking about is how can I outsource certain types

of jobs. Now not only is Upwork a great

place to use for freelancers to do product engineering

or graphic designing, but you can also find some really

interesting people there who do bookkeeping. or

accounting or even customer service roles. All

these types of jobs will help you in your e-commerce business.

Now, when you're thinking about hiring some people on a platform like

Upwork, one of the things you might want to do is go and utilize

another tool which is ChatGPT. And in

ChatGPT, you're going to give it the prompts to

write you a perfect job description for

a certain role. Once the chat GPT has written out your job

description in the way you want, you can simply upload that

job description to Upwork to attract the

best freelancers for the role you're after. Hey guys, I just want to break away

from the episode for just one moment and let you know that I've just launched the Amazon

Launchpad mini course. Now, this is designed for people who want to get started on

Amazon really, really fast. But guess what? I can get you launched your

first product on Amazon with just five hours. You just have to

click on the link below, join my community, and the course is absolutely free.

All right, thanks guys, and back to the episode. While we're on the

topic of chat GPT, there are so many

ways you can utilize this amazing AI

software to help when you're even starting a business. Now,

I talked about Zonguru in the beginning, but if you don't have

a software tool like Zonguru, but you do

want to make amazing titles, bullet points

and descriptions. ChatGPT is a new

way where you can use that AI software to get the best

out of their system to make better titles, bullet

points and descriptions for your Amazon listing.

Additionally to Upwork, one of the other incredible tools

is another platform that I use which is called Fiverr. Now

unlike Upwork, Fiverr is probably targeted more

to content creation type things including things

to social media, things like thumbnails, content

creation and the like. There is a range of different things but

that's probably mainly the things that I use Fiverr for including

social media management. But when thinking about Fiverr compared

to Upwork, you'll find that Fiverr, a lot of, and I would

say probably 80% plus of the freelancers that

use Fiverr are from places like India and Pakistan. And

because they're from those countries, the price points are

generally much cheaper than what you'll find on places like Upwork.

But is their work secondary? No, they're still great and

you should definitely use their service. Alright guys, the next tool that I use is

a place called Shutterstock. This one has been in

my repertoire for years and years now because they have a lot of b-roll

type footage that I can tap into for my listings

and I've also used it in some video formats for some of the YouTube videos

that I've created for my product. Because number two,

if you're on Amazon, you can also create video content. You

may not know that, but you've got to have brand registry, right?

So you have a trademark or a patent registered with Amazon before

you can use what's called the A-plus content. So therefore,

we've got the brand registry, you can use A-plus content and video content in

your Amazon listing. So that's where a place like Shutterstock with

their B-roll type footage may come in useful. I've

also found recently they've got a brand new AI portion

of their platform. It is absolutely incredible.

I've used a few different types of AI generation for

our images. Shutterstock, by far,

I don't know what they're using, but their images are

unbelievable. They are definitely worth checking

out. You do pay a pretty high price for them. I think from memory,

it's about $15 per image that

you download, but they're incredible. But guys, if you're on a

budget, ChatGPT also has an image creation AI

software as well. I will say I've found it

to be somewhat dicey, particularly, I

don't know if it's the inputs I'm putting in, but if I'm putting the same inputs

into Shutterstock, it's just chalk and cheese. But again, if

you're on a budget and you want to go for something that's less quality, you

can go to the chat GPT. For me, I'm going Shutterstock. The

last tool is one that has taken the world by

storm, which is probably in most people's repertoire now.

And if it's not in your repertoire, it should be, and that is Canva. Canva

is an incredible piece of software for things like still images and

video creation. I've personally used Canva with

my thumbnail creations for my YouTube videos.

Another tool that I use every single day

for years and years is a tool called A2X. That

stands for Amazon to Xero. It's an

accounting slash bookkeeping software that

enables the data from your Amazon account to transfer automatically

into your Xero account. Now Xero is another software,

but it's widely used by accountants right across Australia to

keep track of all of your invoicing, data,

expenses, etc. And it would save you

so much time and effort. Can you imagine if you didn't have it, you've got to go into

Amazon, download all the data, you've got to find it somewhere in their system,

then pass it over to your bookkeeper who's going to manually put it in. It's a

nightmare. That's why it's essential if you're selling

on the Amazon platform, you must have A2X. All

right, guys, that's it for this episode of some of the top tools

and platforms that I'm using day in and day

out in my business. Let me know in the comments some of

the tools that you're using in your business and how they help you.

All right, guys, thanks for tuning in. Take care. Thanks for tuning into Amazon

Ecom Secrets. If you enjoyed this episode, the best way

to show your support is to give a five-star review on

Apple Podcast and Spotify and make sure to

subscribe on YouTube so you don't miss an episode. You

can also find more at I'm Matthew Fraser

on all social media platforms. Thanks so much. Take