So whether it's relationship focused, health focused, career focused, you name it, you can do this same exact reverse engineering to any goal.

We're sitting here a few months out from the new year, and if you're anything like us, I've already let a goal slip away or not have not kept up with it, and I'm not happy about it.

Going to talk about a couple different ways to set goals, reverse engineer what you really want.

And also we're going to talk about a timeline.

Yeah, Brian, I'm right there with you, and I think you talk about timeline.

I gave myself too much time on this one.

I'm going to put this off, but I'm planning on doing a half marathon in July.

The six months, seven months of training is too much time.

So I've swam once this year.

The piece that I'm worst at, it.

Happens to me, man.

I think that's where I get into trouble, is I set too many goals.

Right.

And then I want to try to accomplish them all.

We have, you know, a business to run, multiple kids.

Sometimes there's not enough time in the day.

Right.

So, you know, really, I want to.

I want to dig in on helping those people that if you're like us and something, you set a goal at the beginning of the year.

You know, January is always a great time to set that goal.

How do you reel it back in?

How do you reverse engineer what you really want?

Right.

Like, is it.

I want to lose 15 pounds by July 1st.

Okay, well, let's get back on track.

How do we reverse engineer that to get what you want?

Yeah.

I think everyone, and I know, and Andy for Sal, is a huge advocate for this, but we are obligated to be the best versions of ourselves.

I don't think everyone has to necessarily be cutthroat, like gung ho about blowing out of the water.

But it is extremely important to have goals.

Yeah.

If you don't have any goals, I genuinely feel sorry for you because what are you actually striving for?

Or, like, are we just going through the motions, waking up each day and then going to bed?

Like, what's the point of it?

So setting goals is in direct correlation with someone's health, success, relationships.

Give me some insight.

Give our audience some insight on how you can set a goal and then back that down into small attainable steps to increase your likelihood of achieving it.

We tried to look up some of the stats, you know, prior to this show, and we couldn't find a ton of data on, you know, there's A lot.

Well, there is, right?

And we couldn't, you know, is it 50% if you write it down or 65% if you tell a friend, like, there's a.

There's a lot of data out there.

Right.

There's a lot of statistics.

You know, one thing I know to be true is, you know, the reverse engineering process.

Right.

And I'm going to take an example.

Me and my wife, we have four kids.

We have both work full time.

This is an area where, you know, coming up on 2024, we wanted to spend more engaged time together.

So what does that look like?

Right.

Okay, set a timeline.

July 1, we wanted to hang out or, you know, spend engaged time together at least once per week.

Right.

So Thursday night, that's our date night.

Right.

And what we've done is.

And anybody can do, you know, whatever, you can go for a hike or a bike ride or if you like to, you know, exercise together, whatever that looks like.

Right.

So one thing that we're doing is we set a night.

It was Thursday nights.

And each week that person schedules, whether it's a dinner date out, they schedule the babysitter, or if it's a dinner date in, where, you know, we're either playing a game or watching a show together, we're ordering takeout or, you know, Chinese or hell, I guess now with DoorDash, where we can pretty much order.

Anything for a huge markup.

Right.

Those are the things.

And we've been pretty good with that.

But that is an area that we struggled with in 2023.

Right.

It was like, oh, my God, like, we can.

We can fit in a date night here and there.

And there wasn't any real schedule to it.

Right.

So when we talk about reverse engineering, that is our night.

And every week that is our specific night that we know we're not planning anything else on that evening.

There's several different examples, and I'm just using this one to reverse engineer what it is we want.

And so the goal was spend more engaged time together, no phones.

And this is the action that we're doing towards that.

No, I love it.

And to break it down a little bit more, what is the goal?

Spend more time.

What is that in regards to your relationship, your marriage?

So.

So whether it's relationship focused, health focused, career focused, you name it, you can do this same exact reverse engineering to any goal.

Yeah, correct.

Right.

No, for sure.

And I think, like, let's just take, for example, the fitness.

If I'm a person and say I'm 30 pounds overweight, and I want to lose 30 pounds.

I think people get too generic or too general.

Oh, I think I want.

And the conversation, I think goes like this, right?

It's like I want to lose like 20 or 30 pounds.

Like, you have to be specific, right?

Like you're giving yourself too much leeway when you're reverse engineering.

Just like, you know, with the diet or the exercise, or you want to lose 30 pounds by a specific date, you have to have the ability to give up certain things, whether that's giving up fast food or, you know, saying no to a Saturday night get together with your buddies where you're going to Crush, you know, 10 beers and then Sunday morning you're going to go out and grab Chipotle, which is like 2,000 calories.

Right.

So having the ability to say no to some of those things on the front end because you want to reach that goal by that specific date.

I talked a little bit about timing, man, but like, how important do you think, like the, the time side of it is?

Whatever goal you're setting, when do you want to achieve that by, you know, career wise?

It's easy if you break it down weekly, daily, quarterly, monthly, whatever it may be.

So, like that's going to be your timing by the end of X months.

We want to achieve this goal.

Yeah.

So that's easy.

The personal goals often get neglected because you get consumed in whatever consumes majority of your life.

So when you're setting personal goals or career goals, whatever it may be, have a set goal.

And when you want to achieve that buy, make sure it's realistic.

But I would also encourage you to set unrealistic goals because that's how you really continue to win and set yourself apart from everyone else is by hammering home the unrealistic goal.

So set a date.

What is the objective?

What's the goal?

You know, we mentioned the 30 pounds because it's an easy example, but 30 pounds in three months?

Yep.

Okay, now let's break that down.

That means I need to lose £10 per month, right, for the next three months.

Yep.

Break that down a little bit more.

What activities do you need to do daily and weekly to get to that point?

Sure.

And here's where people screw up.

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They want to prolong the timeline or make it, you know, drug out as long as possible with a start date in another month because they want to buy themselves time.

But like stop setting, just start times out in the future.

Start now with something small.

What do you.

When you say start times, what do you mean?

Like, what do you mean by that?

You'll hear it early December.

You'll hear everyone talk about their New Year's resolutions, where I'm going to start January 1st.

Yeah.

Drinking a ton of alcohol, but I'm going to start.

Stop drinking January 1st.

If you're drinking a ton of alcohol, just stop now.

How about you start date.

Today's the day.

Now.

Yeah.

In terms of timing, like, if your goal is to lose 30 pounds in three months and you break that down, I'm going to walk one mile a day.

I'm going to cut out the unhealthy food that I've been consuming and I'm going to tell my wife that I'm committing to walking one mile per day.

I'm cutting out the fast food, the coke, the unhealthy processed foods that I've been consuming.

And I would like for you to go on a walk with me three days a week.

Love it.

Like a, like an accountability partner.

I feel like, what were we.

I know we were talking about the statistics a little bit earlier.

What were some of them?

If you tell you're 60 to 70%.

More likely to achieve a goal.

If you tell the right people.

Right.

In your situation, telling your wife, in my 30 pound example, I told my wife because we trust them to hold us accountable to achieve those goals.

Also, Wednesday rolls around and I'm on the couch eating potato chips.

My wife is going to say, how was your walk?

What are you snacking on there?

Yeah.

And she's going to hold me accountable to my goal.

So breaking it down into smaller attainable goals to reach that, that bigger goal, that's how you win.

Yeah.

I do have one question to that, man.

What if the chips are ruffles, sour cream, cheddar?

So good.

I need to get that.

You need to get that.

The ruffles, sour cream and cheddar are like, hands down the best.

The only way I found this out through trialing there you have to use a pressure washer.

Oh, is that right?

To get the chips out of your teeth?

Because those things do not.

No, they don't.

It's unbelievable.

But we are going to include a few links in the notes to our favorite goal setting tools.

So please check those out.

Let us know your thoughts on them.

Yeah, and if you need help setting goals or getting help with the reverse engineering side of it, even if you're in logistics sales or logistics brokerage or if you're part of an asset based company, you know, DM us on LinkedIn, we'd love to help out and share your what we can.

But you're going to want to come up with a contract that not only deals with all the legal things that you're going to be required to make sure the carrier does like have its insurance safety rating, comply with laws, carb.

The list goes on and on and on.

But you're going to want to make sure you address things that maybe a document off the Internet hasn't thought about.