Matthew Hughes - King of Video: Editing is the biggest pain when it

comes to creating a YouTube channel.

And in this episode, I'm gonna talk about everything you need

to know about editing and why you should potentially outsource it.

We'll talk about outsourcing and hiring a team as well.

I know for a lot of people when they're getting started,

this is not available to them.

It's not possible.

It's too cost prohibitive maybe.

But actually I'm gonna talk about why it should be one of those things that

you outsource as quick as possible.

But I am gonna talk about software as well.

So if you are getting started and you wanna do it yourself and you

wanna learn and you think there's loads of value in that, then, I

will talk you through that process.

Now, if this is your first time to the YouTube Success podcast,

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All right, so we're talking about editing.

What's the best way to edit my YouTube videos today?

And I will start by saying, actually, when you're getting

started we're probably gonna do a minimum amount of editing, right?

We want to take away the ums and urms, maybe in our videos.

We wanna make sure that they flow quite nicely.

If we make mistakes, we probably want to cut some of those mistakes out.

I would actually say bloopers are a really great thing.

I've seen a guy that put bloopers at the end of every one of his videos.

It was a really great retention thing.

So if you're prepared to accept the mistakes that you make when you're

filming these things, you can take the bloopers that you make, stick 'em at the

end, and maybe it's a good way to keep people watching 'till the end and know

it's worked for some people as well.

So why is editing necessary?

I've talked to you about some of the things that you need to

remove, like the mistakes that you make and that kind of thing.

But also, I want you to understand that the videos that I'm doing here

from a podcast point of view, the editing that we have is linear editing.

This is me talking in a podcast and we're going from start

to finish in a single line.

There's no going back and forwards.

If you start two minutes ago, in 10 minutes time, we're going

on the same path, the same timeline for this particular edit.

So it's linear editing.

Non-linear editing is when you go back and forward.

So, actually, with the podcast and with some other things that we've

done, we would put an intro at the start that's like a hook to the video.

So this might be if we're interviewing someone and they say something that's

absolute gold, we would take that piece of footage, we would put that

at the front, and then it's like a teaser for the rest of the episode.

So you are gonna watch the rest of the episode to get what the gold is in

the episode that's non-linear editing.

'cause we're kind of changing the timeline.

It's not every moment that goes, we continue, we're changing the timeline.

And you can get even more than that.

So you can do, if you think about films, like how they do flashbacks

or they might go from one person to another person somewhere else.

And that can be non-linear editing as well.

The reason why we do that is to add some context to the story or to build up some

excitement, build up some momentum.

And when you're doing non-linear editing, it means that you can create

multiple shops in different places.

And it's not as the time goes in life.

You might have multiple production days.

You might have multiple scenes, multiple shots, like that kind of thing.

When I'm talking about it here, really, we're just talking about linear editing

because I think that's probably the most simple when I get my clients working

on this stuff and they're just doing straight to camera stuff like this.

We're talking about linear editing most of the time, but I just want you

to know the difference between the two

'cause it is important and actually, when you start creating video for YouTube

and you start being more creative and you start putting more scenes in and

you maybe start creating those hooks and those teasers and all that kind of

stuff, you start to think about those non-linear editing ways of doing stuff.

And that is the power of editing, right?

I've always said I had a video company for seven years.

We traveled the world making video and I've always said

the power is in the editing.

Yes, your footage has to be good in the first place, but the

power really is in the editing.

That's how you're gonna make something really good.

So when we're talking about these pieces of software, we're gonna start with the

simple ones, and then we're gonna look at some of the more complex ones that

allow you to create complex, interesting stuff that keep people interested.

Now, the first piece of software I wanted to talk about was iMovie.

Because if you're using an Apple based device, iMovie is a great..

Do you know what?

I'm filming this episode and it doesn't matter when I film it.

I always film my episodes on Saturday morning, 'cause I give some time.

I'm not in meetings.

Whenever I film an episode, there's always something going on outside.

There's always some dogs barking, there's always police,

there's always beeping going on.

So I'm just gonna say this out loud now on episode number five, I think

this is gonna be episode number five.

Apologies.

It happens, right?

I've not got a soundproof studio, but here we are.

Anyway, I digress.

Let's go back.

So we're gonna talk about iMovie.

So iMovie, of course, is only for Apple.

But I just wanted to point this out as a piece of software that's great because

if you are using your mobile phone to get started, iMovie is probably what

you're gonna use to edit in there.

And there are other things as well that are really simple, like iMovie.

So like Adobe Premier Rush is a piece of paid software, but it

feels simple like iMovie does.

So in these particular pieces of software, you're gonna learn how

to add in like different scenes.

You might add in some music.

You might add an end screen, you might cut out bits of your edits.

All of those things are capable with iMovie, and it's a really simple

interface to get started with.

If you move on from that a little bit, well, it depends on how you look at it.

I teach people how to edit with Camtasia.

Well, I only teach people how to edit with Camtasia right now.

I think I'm gonna change that actually to Descript.

We talk about Descript for content repurposing later in one of my courses but

Camtasia is a thing that I teach people because Camtasia is a simple interface.

So if you are not sure how to get started with editing, whether you're on

a Windows machine or an Apple machine.

It works on both pieces of software, on both operating systems.

And Camtasia has a really simple interface that's easy to explain, like what a

timeline is, what different scenes are, what a preview window is, what cut,

what splice and all that kind of thing.

All the general functions that you need for editing are

easy to explain in Camtasia

'cause the interface doesn't look like Space Command Center, when you open

Adobe Premiere Pro or Da Vinci Resolve, which we'll talk about in a minute,

they look like Space Command Center.

They look confusing and they're scary.

So I teach people in Camtasia, that's "this is how you get started" and

I teach you all the simple things.

So they're the two that I recommend when you're getting started.

The other one that I recommend is Descript and I put this in really as

a middle ground more than anything.

And you're listening to this on a podcast, we use Descript to edit the

podcast and put in the nice background and everything that we've got here.

And the reason I love Descript is because it lets you edit your video like a Word

document, so it transcribes a video, you know, if you fix your transcription,

then you can just edit out bits.

And when you remove like a word in the transcription, it will

cut the video at that point.

So it feels like you're editing the video like a Word document, and that's amazing.

There's other things in there, like it removes filler words.

So every time you say, um and uh, and like, and there's a

few other things that I say.

"Right" is one of them.

"Right" question mark.

There's a few things like that I say, and it just allows you

to remove those filler words.

I'll be interested to see when I've just talked about those filler words,

whether the filler words get removed from this description as I've just said

them because it should remove them.

I have to make sure it skips those ones, but it removes those things really simple.

It's got a timeline, I would say that Descript is a more entry level editor,

but it can be fiddly with the timeline.

I wouldn't say it's as clean and easy to use as Camtasia and iMovie.

So I put those kind of at the start as the simple ones and then we move

to Descript as a sort of middle ground because it does start to

become a little bit more difficult.

But it does great things.

It's got studio sound where it uses AI to make your sound better.

It's got things like removing filler words, as I mentioned.

You can create new compositions, so you can take parts of the video,

create a new composition, that then becomes a new video in itself.

So if you're using that for content repurposing, it's really, really great.

You can add captions to your videos, burn in captions really simple.

You can have backgrounds, you can add overlays, all the kind of good stuff that

you expect, which is normally available in a premium editing piece of software.

So the premium ones, you know when I'm talking about iMovie, and Camtasia,

they only go so far with editing and sometimes you're then like, I need to

do more now, and they just don't do it.

So then with Descript, it offers more that is available in a cheaper, lower

cost, low entry piece of software.

Okay, so Descript is probably the one I'm gonna recommend going forward, and

the one that I think gives you the most flexibility when you're getting started.

Then if we want to move from Descript and we wanna look at professional

editing pieces of software, if you're watching this on YouTube,

I'm probably gonna pin a question.

What's your favorite piece of editing software?

So let me know in the comments.

But I would say the two things that I think are the best professional pieces

of editing and software, oh my God.

I hate saying things like this 'cause people are like, oh my God, they're so

crap, or this is better, whatever, but I look forward to hearing those things.

Adobe Premier Pro is the one that we've always used as a business.

So whenever I've hired editors, I have used Adobe Premier Pro and I've made

sure that the editors that can use that.

The other thing that's available that you can use is Da Vinci resolve.

Da Vinci resolve is free.

I believe there's a pro upgrade, but it's another piece of software,

and both Da Vinci and Adobe have a bit of a higher learning curve.

So it's gonna take you a little more time to get used to those things.

Loads of stuff on YouTube, of course, is on how to use them.

It'll take you a little bit longer to get used to it, but

sometimes it's worth the effort.

If you think you're gonna become an editor and you want to make sure you're

doing the editing all the time, then it's worth putting in that time and effort to

learn those pieces of software because you're gonna become a better editor.

What happens when you come a better editor is you become a better videographer as

well because you understand what's needed in the filming to make the edit good.

It kind of guide you, so this is why when I talk about outsourcing in a second,

actually some of the power of learning editing is just good for you, even if

you do outsource because you understand what makes a good edit and then what's

required to put that into the edit.

So even if you outsource the editing and then you're like, oh, I'm just

gonna film it, you'll now know what it is required for filming.

I hope that makes sense to you.

But I also always see that's the value there in learning

editing in the first instance.

Just like anything as a business owner, if you can learn some of

this stuff, you understand what's required in order to do it, even

if you're not gonna do it forever.

And then the last thing then, the best way to edit YouTube video.

So there's a few different pieces of software that go from start to sort of

professional, but I think the best way to edit youTube videos is to outsource

the videos, outsource the editing.

The editing that we've got, both for my podcast and my YouTube channel

is always outsourced, and that's because the editors that we use

are professionals at what they do.

So they're doing this stuff all the time.

So the things, there's a creativeness of the way they think

about editing that isn't in me.

Maybe it's not in me, it's not as available to me because I'm

not doing that job all the time.

I'm thinking about strategy, I'm thinking about business,

finance, all that kind of stuff.

And I can leave it to them just to sit there and focus purely on editing.

And so I don't think I've ever used an editor where I've not been

like, oh, that's really great.

You know, what you've done there is really great.

In fact, if I've met an editor that doesn't surprise me in any way, we

don't use them very often or anymore.

So hiring someone, outsourcing that can be a really great step to making

sure that your edits are good, making sure your videos are engaging

and it keeps people interested.

We use Philippines-based editors, so onlinejobs.ph is a great place to go

and get those Philippine-based editors.

We've also used editors in India and a few other places as well where

the resource that we are using is relatively inexpensive in comparison

to hiring a UK-based editor.

However, the other and the last way to do your editing outsourcing wise is to

hire a team member and long term for me, it would be great to have that team.

Now a lot of bigger YouTubers will have a team and their team includes

a producer, a director, an editor, videographers, all that kind of good

stuff, but of course, when you're getting started, or even if you're just

slowly building a team, they're not the ones that you can hire straight away.

For me, to get a UK editor would cost me.

Tens of thousands a year to make sure that happens.

So hiring it out to a lower cost resource makes more sense to me

'cause it means I can focus on the higher value tasks in my business.

But eventually, when we are full-time on YouTube, which is

the plan for me, just like with my team as well, we will have a team.

That is part of our creative team really.

I think if you think about YouTube as a longer term plan, and if you've got the

finances available, then you'd want to have a creative team that's gonna help you

create better videos in the first place.

Not just from an editing point of view, but from a producing, an

idea generation, all that kind of good stuff that makes your videos

better every time.

And if you followed the podcast and you've been here listening to all the podcast

episodes, you know I talk about like, just making sure your next video's better.

So at the start, we're doing it all ourselves.

We're just trying to make things better as we go, and then we can start

pulling in some of these resources to make things better as well.

And this is the incremental way that we make our editing better.

We could do all the editing ourselves, we can start with

Descript, we can make 'em look cool.

We can take away some of those filler words, we can make our videos look great.

Add some nice transitions, all that kind of stuff.

And eventually, when we got some traction, we're getting some

income from this thing that we're trying to do, then we outsource.

Okay, so I hope that helps you understand what the best way to

edit is for your YouTube videos.

This is not a tutorial, it's a podcast, so I'm not gonna show you the steps.

If you was expecting a tutorial on how to edit videos better, I hope

I've not disappointed you there.

But I really wanted to talk about the software that's available and the

resources that are available as well.

If you like this episode, don't forget to like it on YouTube, to

share it, to subscribe, to review, and don't forget to join my YouTube

community over youtubecommunity.co.uk.

All right, I'll see you in the next episode.