1 00:00:03,785 --> 00:00:07,245 Intro: Hey folks, it's Marvin Cash, the host of the Articulate Fly. 2 00:00:08,325 --> 00:00:11,445 Intro: On this episode, I'm joined by Scott Wilday of LidRig. 3 00:00:12,025 --> 00:00:15,765 Intro: Scott shares his LidRig story, a deep affinity for Coors Light, 4 00:00:15,945 --> 00:00:17,425 Intro: and some cool new products. 5 00:00:17,785 --> 00:00:21,045 Intro: I think you're really going to enjoy this one. But before we get to the interview, 6 00:00:21,245 --> 00:00:22,945 Intro: just a couple of housekeeping items. 7 00:00:23,385 --> 00:00:28,205 Intro: If you like the podcast, please tell a friend, and please subscribe and leave 8 00:00:28,205 --> 00:00:32,105 Intro: us a rating review in the podcatcher of your choice. It really helps us out. 9 00:00:33,185 --> 00:00:37,185 Intro: And don't forget to check out our Patreon community. It's a great way to support 10 00:00:37,185 --> 00:00:38,205 Intro: the show and our partners. 11 00:00:38,445 --> 00:00:43,065 Intro: We have everything from discounts on tying materials and guide trips to small group classes. 12 00:00:44,145 --> 00:00:48,045 Intro: And a quick public service announcement. If you'll be in East Tennessee this 13 00:00:48,045 --> 00:00:52,125 Intro: weekend on March 9th, I want to give you a heads up about the Tailwater Roundup. 14 00:00:52,485 --> 00:00:56,765 Intro: It's a cleanup event on the South Holston and the Watauga from from 8 a.m. to 3 p.m. 15 00:00:56,985 --> 00:01:00,805 Intro: If you want to help on the South Holston, meet at the Bluff City Boat Ramp. 16 00:01:00,905 --> 00:01:04,445 Intro: And if you want to help on the Watauga, meet at the Ingalls and Elizabethton. 17 00:01:05,465 --> 00:01:08,765 Intro: There will be an after-cleanup celebration at the Watauga River Lodge. 18 00:01:08,925 --> 00:01:13,305 Intro: If you have any questions, reach out to at Flying Soho on Instagram. 19 00:01:14,345 --> 00:01:19,105 Intro: And now, a shout-out to this episode's sponsor. This episode's brought to you 20 00:01:19,105 --> 00:01:20,525 Intro: by our friends at Artisan Angler. 21 00:01:20,825 --> 00:01:24,445 Intro: If you're looking for a better way to organize your flies, tippet, 22 00:01:24,445 --> 00:01:28,745 Intro: and tools, you should check out the Flytrap at artisananglerllc.com. 23 00:01:29,325 --> 00:01:32,785 Intro: I've dropped a link in the show notes. They sell direct through Amazon, 24 00:01:33,085 --> 00:01:35,185 Intro: so you get prime shipping and free returns. 25 00:01:35,765 --> 00:01:39,625 Intro: It doesn't get any easier than that. Make your time on the water more productive 26 00:01:39,625 --> 00:01:41,505 Intro: and check out the Flytrap today. 27 00:01:42,825 --> 00:01:44,305 Intro: Now, on to our interview. 28 00:01:45,445 --> 00:01:47,545 Marvin: Well, Scott, welcome to the Articulate Fly. 29 00:01:48,745 --> 00:01:50,165 Scott: Hey, thanks for having me, Marvin. 30 00:01:50,365 --> 00:01:53,865 Marvin: Yeah, I've been looking forward to it, and I appreciate your flexibility on 31 00:01:53,865 --> 00:01:55,905 Marvin: the reschedule. I think you understand 32 00:01:55,905 --> 00:01:58,725 Marvin: sometimes they're just kid logistic issues you have to deal with. 33 00:01:59,845 --> 00:02:01,985 Scott: Hey, anything for you, Marvin, you know? 34 00:02:03,405 --> 00:02:08,885 Marvin: I appreciate that. So we have a tradition on the Articulate Fly. 35 00:02:09,005 --> 00:02:12,025 Marvin: We like to ask all of our guests to share their earliest fishing memory. 36 00:02:14,200 --> 00:02:19,280 Scott: Earliest fishing memory well uh 37 00:02:19,280 --> 00:02:21,940 Scott: you know son i i mean i grew up on a 38 00:02:21,940 --> 00:02:25,360 Scott: lake out here i live in denver uh littleton 39 00:02:25,360 --> 00:02:28,120 Scott: but um so i grew up fishing for 40 00:02:28,120 --> 00:02:32,420 Scott: bass pike catfish that kind of thing um and 41 00:02:32,420 --> 00:02:35,080 Scott: i'm the oldest i've got two brothers so we 42 00:02:35,080 --> 00:02:38,320 Scott: were out there every just about every 43 00:02:38,320 --> 00:02:41,340 Scott: day in the summer and uh there was 44 00:02:41,340 --> 00:02:44,420 Scott: this bass we called it we called it the one-eyed bass 45 00:02:44,420 --> 00:02:47,900 Scott: and i'm pretty sure i we've 46 00:02:47,900 --> 00:02:50,620 Scott: caught between me and my brother we probably caught this thing at 47 00:02:50,620 --> 00:02:53,440 Scott: least 100 times every summer and uh 48 00:02:53,440 --> 00:02:56,420 Scott: it just lived under this bridge and uh 49 00:02:56,420 --> 00:03:00,100 Scott: yeah it just had the one eye and and that's 50 00:03:00,100 --> 00:03:03,320 Scott: just how we spent our summers so and you 51 00:03:03,320 --> 00:03:06,820 Scott: know that was coming from an early age and didn't really 52 00:03:06,820 --> 00:03:13,440 Scott: get into fly fishing until later in life um i've probably been heavy until probably 53 00:03:13,440 --> 00:03:20,680 Scott: six or seven years now so um but yes i'll i'll do it all i'm an equal opportunity 54 00:03:20,680 --> 00:03:26,040 Scott: uh angler so been fishing is is okay in my book yeah. 55 00:03:26,040 --> 00:03:30,140 Marvin: Well there you go so what was the impetus for you to come to the dark side of fly fishing. 56 00:03:31,549 --> 00:03:35,269 Scott: Yeah. So, you know, man, where to start? 57 00:03:35,349 --> 00:03:43,589 Scott: You know, my background, I guess, is, you know, sales and I started a health care tech company and, 58 00:03:43,729 --> 00:03:51,329 Scott: you know, it's just a grind and health care tech is not very fun. 59 00:03:51,329 --> 00:03:55,149 Scott: I'll put it that way and and it's 60 00:03:55,149 --> 00:03:58,589 Scott: software so it's it's not a tangible physical 61 00:03:58,589 --> 00:04:05,809 Scott: product but um you know learned a lot after you know selling that it was just 62 00:04:05,809 --> 00:04:10,269 Scott: thinking you know what do I want to do next what can I be passionate about and 63 00:04:10,269 --> 00:04:17,009 Scott: um that was about the time my uh my brother had been and just dragging me along, sly fishing. 64 00:04:17,129 --> 00:04:19,289 Scott: I actually hated sly fishing starting out. 65 00:04:20,029 --> 00:04:24,689 Scott: And I just didn't get it. Mainly because I stunk at it. 66 00:04:24,769 --> 00:04:31,849 Scott: So, you know, getting stuck and tangled and it just, yeah, it didn't resonate with me. 67 00:04:31,929 --> 00:04:36,029 Scott: But I equate it to golf, right? It just takes one good fish, 68 00:04:36,269 --> 00:04:38,469 Scott: one good golf shot, then you're a golfer. 69 00:04:38,829 --> 00:04:43,029 Scott: It's your life, right? So it was a shame. Same for me, one big brown trout. 70 00:04:43,029 --> 00:04:46,049 Scott: And uh the rest is history. 71 00:04:46,049 --> 00:04:50,789 Marvin: Yeah well i would say i never had the golf shot so i never never got, 72 00:04:52,469 --> 00:04:57,829 Marvin: don't save yourself save some money yeah so uh my my junior clubs are in the 73 00:04:57,829 --> 00:05:02,609 Marvin: garage and i probably haven't touched a golf club in 35 years so yeah. 74 00:05:02,609 --> 00:05:03,509 Scott: Good for you yeah. 75 00:05:03,509 --> 00:05:10,629 Marvin: Yeah so so you you got serious curious about fly fishing six or so years ago? 76 00:05:10,689 --> 00:05:14,189 Marvin: Are there some kind of fly fishing mentors that kind of stick out in your mind? 77 00:05:14,209 --> 00:05:16,129 Marvin: And, you know, if so, what did they teach you? 78 00:05:17,916 --> 00:05:25,816 Scott: Yeah, so mainly my brother, who he's the true angler in the family, I would say. 79 00:05:25,916 --> 00:05:31,476 Scott: He had the most passion for it, and he just kind of got one of those contagious 80 00:05:31,476 --> 00:05:35,456 Scott: personalities and rubbed off on me. 81 00:05:35,456 --> 00:05:43,796 Scott: But, you know, through him, I learned pretty much everything I needed to know 82 00:05:43,796 --> 00:05:48,456 Scott: and the basics, you know, as far as knots and depths and that kind of thing. 83 00:05:48,576 --> 00:05:57,116 Scott: And then, you know, littering, it's been a whirlwind, but fun. 84 00:05:57,216 --> 00:06:00,616 Scott: But I've been traveling all over the place, fishing, you know, 85 00:06:00,636 --> 00:06:04,716 Scott: down in Belize and Mexico, Louisiana, up north. 86 00:06:05,456 --> 00:06:11,276 Scott: So a little bit of everything. And so it's an interesting question, 87 00:06:11,336 --> 00:06:16,016 Scott: but everywhere fish is different. Everybody fish is different. 88 00:06:17,376 --> 00:06:24,396 Scott: And I think that's kind of reflected in what I'm trying to do with LidRig and the products. 89 00:06:25,876 --> 00:06:29,976 Scott: So it's a long answer for simple questions. I apologize. 90 00:06:30,536 --> 00:06:33,696 Marvin: No, no, no, it's all good. And I mean, talking about LidRig, 91 00:06:33,696 --> 00:06:39,316 Marvin: I mean, tell us a little bit about, you know, the story behind kind of the genesis of the company. 92 00:06:40,967 --> 00:06:45,807 Scott: You want the real one? Yeah, I'll take the real one and the fake one. 93 00:06:45,867 --> 00:06:47,227 Marvin: You can do it all. 94 00:06:48,967 --> 00:06:54,187 Scott: Well, speaking of golf, we were at my youngest brother's bachelor party. 95 00:06:55,107 --> 00:06:58,547 Scott: We did it up in the mountains. It was like a weekend deal. 96 00:06:59,247 --> 00:07:04,427 Scott: It was a little gift. He got us golf ball markers. 97 00:07:05,047 --> 00:07:10,627 Scott: It's a magnetic clip you wear on your hat. It was customized and all that. 98 00:07:10,967 --> 00:07:15,547 Scott: Um next day we went fishing and as 99 00:07:15,547 --> 00:07:18,247 Scott: i mentioned i'm horrible at fishing so i was 100 00:07:18,247 --> 00:07:26,047 Scott: stuck in the tree couldn't reach my brand new expensive nippers uh as i'm dangling 101 00:07:26,047 --> 00:07:32,367 Scott: out of the tree so i ended up using my golf ball marker to uh get my fly back 102 00:07:32,367 --> 00:07:37,607 Scott: so then you throw six cores lights in there and uh, 103 00:07:38,447 --> 00:07:42,567 Scott: And I've got a company with multiple products. 104 00:07:43,867 --> 00:07:48,207 Marvin: So it was a drunk fishing, climbing experience, is what you're saying. 105 00:07:48,367 --> 00:07:52,087 Scott: Yeah. Yeah. I owe a lot to Coors Light, I think. 106 00:07:52,567 --> 00:07:57,007 Marvin: Oh, well, yeah. I was going to say you owe a lot to some IPA, 107 00:07:57,067 --> 00:07:58,667 Marvin: but we'll just stick with the Coors Light. 108 00:08:00,687 --> 00:08:03,787 Scott: I'm not a big IPA guy. Don't judge 109 00:08:03,787 --> 00:08:08,947 Scott: me. But, you know, and if I'm being honest, I'm more of a scotch guy. 110 00:08:09,107 --> 00:08:13,767 Marvin: Yeah, I was going to say. Yeah, my recollection was you were drinking bourbon in Edison. 111 00:08:14,747 --> 00:08:16,147 Scott: It was a good memory. 112 00:08:16,447 --> 00:08:16,707 Marvin: Yeah. 113 00:08:18,987 --> 00:08:21,267 Scott: I'm sure I was totally coherent, right? 114 00:08:21,927 --> 00:08:28,227 Marvin: 100%. Yeah, good. And so you've got kind of the bachelor party genesis, 115 00:08:28,227 --> 00:08:32,547 Marvin: but, you know, how much did your kind of prior professional non-fishing life 116 00:08:32,547 --> 00:08:35,347 Marvin: kind of feed into the LIDREG idea? Yeah. 117 00:08:36,431 --> 00:08:42,811 Scott: Oh man. So yeah, I've always kind of had the inventor's bug, I guess you could say. 118 00:08:42,911 --> 00:08:46,971 Scott: So I should, I remember back to like third grade invention convention, 119 00:08:47,191 --> 00:08:50,851 Scott: uh, creating these things, swarps, I call them. 120 00:08:51,111 --> 00:08:53,291 Scott: It's like sweats that turn into shorts. 121 00:08:53,751 --> 00:09:00,891 Scott: Um, you know, I made these, these gloves for surfers being in Colorado makes sense. Right. 122 00:09:00,971 --> 00:09:04,871 Scott: But it was like webbing in between your fingers. 123 00:09:04,871 --> 00:09:08,311 Scott: Fingers as a glove so you could paddle better and 124 00:09:08,311 --> 00:09:11,291 Scott: you know later on in life I just 125 00:09:11,291 --> 00:09:15,171 Scott: kind of carried on to the healthcare tech 126 00:09:15,171 --> 00:09:17,931 Scott: side I've been involved with startup companies and then 127 00:09:17,931 --> 00:09:21,531 Scott: broke off did my own and um just 128 00:09:21,531 --> 00:09:25,151 Scott: kind of making the process better between and 129 00:09:25,151 --> 00:09:28,691 Scott: the communication better between physicians and patients 130 00:09:28,691 --> 00:09:32,271 Scott: to so it's kind of 3D body parts that Docs 131 00:09:32,271 --> 00:09:38,171 Scott: could interact with and explain what the heck's going on and uh so yeah i i 132 00:09:38,171 --> 00:09:45,571 Scott: just it's in my blood i guess to uh kind of see a problem and try to come up 133 00:09:45,571 --> 00:09:50,551 Scott: with a solution but one thing to have an idea a whole nother beast to uh, 134 00:09:51,191 --> 00:09:55,891 Scott: make it a reality and and bring it bring it to market so yeah. 135 00:09:55,891 --> 00:10:00,271 Marvin: 100 and so but you know why did Did you not just go start another tech company 136 00:10:00,271 --> 00:10:01,691 Marvin: after you sold the last one? 137 00:10:03,471 --> 00:10:12,411 Scott: Yeah, so tech is, I think I wanted to take a stab at something tangible, 138 00:10:12,511 --> 00:10:13,971 Scott: like a physical product. 139 00:10:15,091 --> 00:10:19,331 Scott: So in the tech game, that gets lost, right? 140 00:10:19,411 --> 00:10:26,251 Scott: So you're selling, in the healthcare tech situation, I was selling to hospital 141 00:10:26,251 --> 00:10:29,431 Scott: systems. And, you know, it was a long sales cycle. 142 00:10:30,091 --> 00:10:33,091 Scott: Once you sell it, you got to come in and implement it. 143 00:10:34,371 --> 00:10:38,111 Scott: You know, there was just a lot more to it. 144 00:10:38,631 --> 00:10:41,691 Scott: And I don't know, 145 00:10:41,771 --> 00:10:48,011 Scott: I think just on a personal level, it was, you know, what can I, 146 00:10:48,071 --> 00:10:53,731 Scott: and at the time I was going through some pretty heavy stuff on a personal level as well. 147 00:10:53,731 --> 00:10:57,811 Scott: So, you know, I think I wanted the cell grind itself. 148 00:10:59,351 --> 00:11:05,731 Scott: I was kind of over that and I'm just looking for something I could really enjoy 149 00:11:05,731 --> 00:11:08,511 Scott: doing and be passionate about. 150 00:11:08,951 --> 00:11:12,211 Scott: So, yeah, fly fishing fit the bill. 151 00:11:12,371 --> 00:11:16,291 Marvin: Yeah, there you go. And so, you know, your magnetic nippers are your flagship 152 00:11:16,291 --> 00:11:20,811 Marvin: product. you know, what opportunity did you see kind of in Nippers and kind 153 00:11:20,811 --> 00:11:25,911 Marvin: of what was the problem that kind of your entrepreneur and vendor eyes saw that needed to be solved? 154 00:11:27,918 --> 00:11:36,158 Scott: So I probably have a unique take on fly fishing, just being newer to the sport, 155 00:11:36,238 --> 00:11:37,978 Scott: if you want to call it a sport. 156 00:11:38,258 --> 00:11:46,458 Scott: But, you know, I just didn't understand why guys were carrying so much gear. 157 00:11:47,538 --> 00:11:50,878 Scott: And that really stuck out to me. and 158 00:11:50,878 --> 00:11:55,578 Scott: then uh you know as i progressed and nippers 159 00:11:55,578 --> 00:11:58,718 Scott: kind of grow with your fishing game it seems 160 00:11:58,718 --> 00:12:01,798 Scott: like right you start out with the the fingernail clippers 161 00:12:01,798 --> 00:12:04,738 Scott: and and you know shoot i've 162 00:12:04,738 --> 00:12:07,878 Scott: seen some lid rig knockoffs being sold 163 00:12:07,878 --> 00:12:10,838 Scott: for for like 200 to 400 164 00:12:10,838 --> 00:12:15,198 Scott: bucks so um that that 165 00:12:15,198 --> 00:12:18,558 Scott: was jaw-dropping to me um that people 166 00:12:18,558 --> 00:12:21,578 Scott: would spend that amount of money on such a 167 00:12:21,578 --> 00:12:25,358 Scott: small simple tool so when i 168 00:12:25,358 --> 00:12:28,198 Scott: kind of dug in on it from a 169 00:12:28,198 --> 00:12:30,958 Scott: business perspective you know there 170 00:12:30,958 --> 00:12:34,158 Scott: was only a handful of players and and um 171 00:12:34,158 --> 00:12:36,938 Scott: yeah i just felt like i could 172 00:12:36,938 --> 00:12:39,878 Scott: i could make a play and went out 173 00:12:39,878 --> 00:12:43,398 Scott: and made some prototypes to uh to experiment with 174 00:12:43,398 --> 00:12:46,238 Scott: so and i think i had what was 175 00:12:46,238 --> 00:12:50,658 Scott: it 50 prototypes made and the 176 00:12:50,658 --> 00:12:58,118 Scott: first two shops i walked into bottom all so at at that point i kind of figured 177 00:12:58,118 --> 00:13:05,078 Scott: uh i might be on to something here and and those were horrible i mean they were 178 00:13:05,078 --> 00:13:09,838 Scott: they had springs and ball bearings and uh i mean I mean, 179 00:13:09,838 --> 00:13:14,838 Scott: they were ugly and I mean, it was pretty rough. 180 00:13:14,958 --> 00:13:20,478 Scott: But the fact that I could sell my prototypes told me what I needed to know. 181 00:13:20,838 --> 00:13:25,918 Scott: And, um, you know, from, from that version to what it is today is, 182 00:13:25,918 --> 00:13:30,738 Scott: is basically a whole new product and in a good way. 183 00:13:31,098 --> 00:13:35,678 Marvin: Yeah. And I guess you got a little bit of a design refresh relatively recently, right? Yeah. 184 00:13:37,371 --> 00:13:47,151 Scott: Yeah. Um, so lid rigs probably three years, maybe three and a half years now, uh, I've been at it. 185 00:13:47,651 --> 00:13:54,671 Scott: So it's grown relatively quickly. Um, and that's just how I tend to work is, 186 00:13:54,671 --> 00:13:56,871 Scott: is quick, but, uh, with intention. 187 00:13:57,071 --> 00:14:03,971 Scott: So the lid rig itself, um, you know, out now is version 2.0. 188 00:14:04,551 --> 00:14:14,091 Scott: Uh, in reality, It's probably like version 27, you know, with all the modifications that I made. 189 00:14:14,191 --> 00:14:20,951 Scott: And I'm pretty pumped. I just signed off on the LidRig 3.0 design, 190 00:14:21,191 --> 00:14:27,731 Scott: which I think is going to be the end-all be-all as far as nippers go. 191 00:14:27,911 --> 00:14:29,151 Scott: I'm pretty excited about it. 192 00:14:29,311 --> 00:14:30,871 Marvin: Yeah, the one ring to rule them all? 193 00:14:31,891 --> 00:14:34,491 Scott: Yeah, hopefully. That's the idea. Yeah. 194 00:14:34,551 --> 00:14:38,591 Marvin: So, you know, for folks that haven't had a chance to kind of put their hands 195 00:14:38,591 --> 00:14:42,551 Marvin: on a set or to see you at a show or see them in a shop, you know, 196 00:14:42,551 --> 00:14:45,731 Marvin: let folks know kind of what makes your nipper design unique. 197 00:14:47,551 --> 00:14:54,271 Scott: Sure. So the most prominent feature is the fact that it's got opposing magnets 198 00:14:54,271 --> 00:14:59,311 Scott: on either side of the nipper. nipper. So there's no springs in the middle. 199 00:15:00,091 --> 00:15:06,251 Scott: So it's the magnets, the reverse polarity that that keeps them open and provides that spring action. 200 00:15:07,031 --> 00:15:13,771 Scott: And took that and just kind of built on it, created it. 201 00:15:14,531 --> 00:15:19,911 Scott: So starting out, my initial thought was just to have the nippers 202 00:15:19,911 --> 00:15:23,811 Scott: on the hat so created a clip that 203 00:15:23,811 --> 00:15:27,011 Scott: goes on the the brim or bill of your hat or lid 204 00:15:27,011 --> 00:15:30,671 Scott: i should say and um yeah it's 205 00:15:30,671 --> 00:15:34,151 Scott: kind of the golf ball marker version uh 206 00:15:34,151 --> 00:15:41,611 Scott: for fly fishing so easy access but now uh we've added in like a bottle opener 207 00:15:41,611 --> 00:15:47,631 Scott: a hook sharpener eyelet poker you can't actually wear the lanyard or wear the 208 00:15:47,631 --> 00:15:52,551 Scott: nippers on a lanyard if you if you want um so it's just kind of a, 209 00:15:53,111 --> 00:16:00,051 Scott: a good all-access tool so depending on how you fish and where you are and they'll 210 00:16:00,051 --> 00:16:02,311 Scott: uh get the job done for you yeah. 211 00:16:02,311 --> 00:16:06,231 Marvin: It's neat i mean i uh i like the sharpener and everybody needs a bottle opener right. 212 00:16:06,231 --> 00:16:11,471 Scott: That's you know that's what i'm saying although although. 213 00:16:11,471 --> 00:16:14,751 Marvin: My recollection is Coors Light bottles or twist tops, so you wouldn't need the 214 00:16:14,751 --> 00:16:17,531 Marvin: bottle opener, but I know for the IPAs, you would. 215 00:16:18,591 --> 00:16:20,471 Scott: No glass on the rivers, right? 216 00:16:20,691 --> 00:16:24,851 Marvin: Yeah, exactly. So, you know, you were talking about kind of a little bit earlier 217 00:16:24,851 --> 00:16:26,711 Marvin: about kind of the challenges of the startup. 218 00:16:26,991 --> 00:16:30,171 Marvin: You know, what were some of the biggest challenges and surprises as you were 219 00:16:30,171 --> 00:16:32,291 Marvin: working to bring the nippers to market? 220 00:16:34,321 --> 00:16:38,081 Scott: Yeah, the biggest surprise was the fact that people liked the idea. 221 00:16:39,721 --> 00:16:43,361 Scott: You know, and everybody's got an opinion. 222 00:16:43,721 --> 00:16:48,981 Scott: So, you know, there's a few people that said this is the dumbest idea I've ever 223 00:16:48,981 --> 00:16:51,121 Scott: heard. No fly fisherman's going to buy this. 224 00:16:52,641 --> 00:16:56,661 Scott: And to me, I'm the wrong guy to say that to. 225 00:16:57,321 --> 00:17:02,681 Scott: So challenge accepted. but yeah challenges 226 00:17:02,681 --> 00:17:07,961 Scott: now that it's more established so 227 00:17:07,961 --> 00:17:11,341 Scott: I guess out of the gate I was 228 00:17:11,341 --> 00:17:14,561 Scott: thinking I could license the product which I've done 229 00:17:14,561 --> 00:17:17,901 Scott: and the companies 230 00:17:17,901 --> 00:17:21,201 Scott: I worked with they started getting emails from folks 231 00:17:21,201 --> 00:17:24,261 Scott: saying hey screw you guys you're stealing Blitter Egg's idea 232 00:17:24,261 --> 00:17:27,421 Scott: and you know 233 00:17:27,421 --> 00:17:30,701 Scott: it's like no we're all in the same team here but to. 234 00:17:30,701 --> 00:17:33,961 Scott: Me that indicated that i might be 235 00:17:33,961 --> 00:17:37,361 Scott: i might have a brand um that 236 00:17:37,361 --> 00:17:40,561 Scott: i can build on with uh obviously people 237 00:17:40,561 --> 00:17:44,181 Scott: wild enough to go out of their way and send emails 238 00:17:44,181 --> 00:17:48,201 Scott: like that so um you know 239 00:17:48,201 --> 00:17:53,521 Scott: then i met with another large company and because 240 00:17:53,521 --> 00:17:56,401 Scott: i was just one product we couldn't really do 241 00:17:56,401 --> 00:17:59,461 Scott: much so you know 242 00:17:59,461 --> 00:18:02,861 Scott: coming out with uh product 243 00:18:02,861 --> 00:18:06,321 Scott: number two was it's kind 244 00:18:06,321 --> 00:18:09,861 Scott: of a flyer to be honest and and today that's 245 00:18:09,861 --> 00:18:13,521 Scott: it's one of the most successful products that 246 00:18:13,521 --> 00:18:16,881 Scott: i've launched um and it's it's simple 247 00:18:16,881 --> 00:18:20,241 Scott: but effective and um but 248 00:18:20,241 --> 00:18:23,441 Scott: getting getting out into the market it 249 00:18:23,441 --> 00:18:26,301 Scott: um you know i'm pretty heavy on the 250 00:18:26,301 --> 00:18:29,621 Scott: social media space but getting 251 00:18:29,621 --> 00:18:33,161 Scott: into shops and whatnot um it's harder 252 00:18:33,161 --> 00:18:37,141 Scott: than than you would think so you 253 00:18:37,141 --> 00:18:42,841 Scott: know and a lot of that's because guys are out fishing and guiding and you know 254 00:18:42,841 --> 00:18:48,321 Scott: you gotta and i was new to the retail game so figuring out you know sales cycles 255 00:18:48,321 --> 00:18:56,681 Scott: and and all that so um yeah but now i've got shoot i don't know probably. 256 00:18:58,161 --> 00:19:04,681 Scott: 20 or so different products all with the magnetic vein and that's a hurdle in itself because, 257 00:19:05,921 --> 00:19:11,741 Scott: you know anything coming in revenue-wise is going to new products new innovations 258 00:19:11,741 --> 00:19:18,041 Scott: and so it's just trying to it's a delicate balancing act you know as far as 259 00:19:18,041 --> 00:19:23,661 Scott: scaling bringing bringing new stuff out and uh trying to grow so. 260 00:19:23,661 --> 00:19:28,401 Marvin: Yeah interesting and does anything kind of stand out in your mind in terms of 261 00:19:28,401 --> 00:19:32,121 Marvin: like the differences with lid rig and like your your healthcare tech startup. 262 00:19:33,806 --> 00:19:41,826 Scott: Yeah well actually what stood out to me i was listening to some of your um last podcast, 263 00:19:42,486 --> 00:19:47,906 Scott: would be uh waiter guys i don't know if we should drop names or not but yeah the grunman's guys, 264 00:19:48,566 --> 00:19:51,326 Scott: there you go um and and i 265 00:19:51,326 --> 00:19:58,006 Scott: thought that was pretty interesting their their approach to getting into shops 266 00:19:58,006 --> 00:20:04,526 Scott: and whatnot i mean there's direct competition right where there's a there's 267 00:20:04,526 --> 00:20:10,666 Scott: what two other main players so that a fly shop could sell so yeah they're. 268 00:20:11,546 --> 00:20:19,266 Scott: They're directly competing so from a literate standpoint um i just do it a little 269 00:20:19,266 --> 00:20:26,286 Scott: different i guess right like i don't have i i can walk in and and they can sell 270 00:20:26,286 --> 00:20:31,326 Scott: my products pretty much without any issues, right? 271 00:20:31,946 --> 00:20:37,366 Scott: And even if they do sell some other companies or similar products, 272 00:20:37,626 --> 00:20:44,406 Scott: you know, side-by-side, they'll end up going with GlidRig. 273 00:20:44,526 --> 00:20:48,046 Scott: So I just thought that was pretty interesting. Their approach is kind of slow 274 00:20:48,046 --> 00:20:53,766 Scott: rolling to get into shops where I'm more of a shotgun approach, I guess. 275 00:20:53,966 --> 00:20:56,866 Scott: And, you know, I can walk in and walk out with a check to 276 00:20:56,866 --> 00:21:05,966 Scott: a fly shop so um yeah it's and a lot of it i'm i'm learning as i go too so then 277 00:21:05,966 --> 00:21:12,106 Scott: shoot now i've got distributors overseas and we're in my japan canada europe 278 00:21:12,106 --> 00:21:15,246 Scott: um just signed south africa, 279 00:21:16,506 --> 00:21:21,226 Scott: so you know just trying to to keep up at this point yeah. 280 00:21:21,226 --> 00:21:24,166 Marvin: It's interesting though i mean it's It's been a while since I've like really 281 00:21:24,166 --> 00:21:27,466 Marvin: kind of drilled into kind of the nipper space, but I would think you kind of 282 00:21:27,466 --> 00:21:32,486 Marvin: sit at a really nice kind of price point and feature benefit point to kind of 283 00:21:32,486 --> 00:21:34,566 Marvin: the spectrum of nippers that are in the market, right? 284 00:21:36,826 --> 00:21:47,026 Scott: Yeah, on purpose too, because there are, and that's another big hurdle I've come up against, 285 00:21:47,166 --> 00:21:52,786 Scott: you know, by and large, the space is friendly and everybody enjoys. 286 00:21:52,806 --> 00:22:00,446 Scott: It's long and seems trustworthy, but I've had some larger companies come in 287 00:22:00,446 --> 00:22:02,726 Scott: and knock off some stuff. 288 00:22:02,886 --> 00:22:09,386 Scott: I've only been at it three and a half years, so people are watching what I'm 289 00:22:09,386 --> 00:22:13,006 Scott: doing, which I guess is a good thing. 290 00:22:14,392 --> 00:22:21,472 Scott: Uh, is something you, you gotta be cognizant of and, you know, 291 00:22:21,492 --> 00:22:24,672 Scott: you can spend a bunch of money on a patent and all this. 292 00:22:24,672 --> 00:22:31,032 Scott: And, uh, you know, I've had interesting legal conversations. 293 00:22:31,252 --> 00:22:35,572 Scott: I'll put it that way, but, um, yeah, I digress. 294 00:22:35,592 --> 00:22:39,352 Scott: I, sorry, I got sidetracked. What was the, the question? 295 00:22:40,432 --> 00:22:43,432 Marvin: Really the price points. I mean, and I think the patent thing is an interesting 296 00:22:43,432 --> 00:22:47,852 Marvin: thing too. I mean, because it's like, you know, it's a patent plus the money to go sue somebody. 297 00:22:48,032 --> 00:22:51,292 Marvin: So it's kind of a different game. But, you know, my recollection is, 298 00:22:51,372 --> 00:22:55,132 Marvin: you know, I would say, I don't know, the, let's just say the air quote high 299 00:22:55,132 --> 00:22:58,312 Marvin: end of the nipper market is like 200 plus, right? 300 00:22:59,672 --> 00:23:03,332 Marvin: Yeah. And then I don't really think of, you know, and then I, 301 00:23:03,352 --> 00:23:07,192 Marvin: you know, you're at 75 and then, you know, everything else to me is, 302 00:23:07,312 --> 00:23:11,072 Marvin: you know, and I'm not trying to offend anybody who's got some stellar or nipper 303 00:23:11,072 --> 00:23:13,372 Marvin: that I haven't seen because I don't purport to see them all. 304 00:23:13,492 --> 00:23:17,172 Marvin: But, you know, the rest of it's sort of that kind of utilitarian stuff that's, 305 00:23:17,172 --> 00:23:19,052 Marvin: you know, with zingers, right? 306 00:23:20,012 --> 00:23:25,692 Marvin: And at a different price point. So, yeah, it's an interesting thing about being kind of copied. 307 00:23:25,772 --> 00:23:28,272 Marvin: Like, I mean, you know, back to kind of talking about the Grundon's guys, 308 00:23:28,412 --> 00:23:31,352 Marvin: like, you notice how this year now everybody's got to, like, 309 00:23:31,392 --> 00:23:33,132 Marvin: tweak their suspension system on their waders? 310 00:23:33,932 --> 00:23:34,652 Scott: Yeah, yeah. 311 00:23:34,892 --> 00:23:35,252 Marvin: Right? 312 00:23:35,332 --> 00:23:35,692 Scott: Exactly. 313 00:23:35,812 --> 00:23:38,752 Marvin: It's the exact same thing. And, you know, you know this, right, 314 00:23:38,812 --> 00:23:41,332 Marvin: from being in the tech company background and making stuff, you know, 315 00:23:41,332 --> 00:23:43,552 Marvin: not everything is patentable. 316 00:23:43,692 --> 00:23:46,992 Marvin: So that's an interesting thing, too. And, you know, the only way you win is 317 00:23:46,992 --> 00:23:49,732 Marvin: you got to outrun people and also be nicer, right? 318 00:23:51,492 --> 00:23:55,092 Scott: Yeah, exactly. Or you can try and outpay them. 319 00:23:55,272 --> 00:24:02,332 Scott: But, you know, as a startup, that's hard to do when you're going up against the big guys. 320 00:24:02,892 --> 00:24:03,432 Marvin: Yeah. Yeah. 321 00:24:04,772 --> 00:24:10,712 Scott: But yeah, I mean, but that's to me, and part of where the idea came from, 322 00:24:10,732 --> 00:24:19,432 Scott: I guess, is, you know, I watched a guy in a river with expensive nippers that doled out on him, right? 323 00:24:19,532 --> 00:24:26,032 Scott: So they were pretty much useless as he's standing in the middle of the river in May. Yeah. 324 00:24:27,048 --> 00:24:30,928 Scott: Air quotes have replacement blades but they're 325 00:24:30,928 --> 00:24:33,668 Scott: going to charge you for them so that didn't make sense to me 326 00:24:33,668 --> 00:24:37,268 Scott: um at all so you 327 00:24:37,268 --> 00:24:41,648 Scott: know and so they get you twice and you 328 00:24:41,648 --> 00:24:45,708 Scott: know it just wasn't doing my job so um you 329 00:24:45,708 --> 00:24:48,688 Scott: know 75 bucks i i 330 00:24:48,688 --> 00:24:52,808 Scott: get is it's not the cheapest but um 331 00:24:52,808 --> 00:24:56,128 Scott: you know the lid rig is is 332 00:24:56,128 --> 00:24:58,928 Scott: a multi-tool and it does 333 00:24:58,928 --> 00:25:01,888 Scott: a lot so um you know 334 00:25:01,888 --> 00:25:05,108 Scott: that helps and it does not have replacement blades so 335 00:25:05,108 --> 00:25:08,108 Scott: you can just sharpen them and uh kind of 336 00:25:08,108 --> 00:25:11,188 Scott: like a knife right with with the uh the clip 337 00:25:11,188 --> 00:25:14,168 Scott: itself so you know long lasting 338 00:25:14,168 --> 00:25:17,828 Scott: it's not the prettiest but it's a 339 00:25:17,828 --> 00:25:21,048 Scott: tool it's made to be used it doesn't have have the pretty 340 00:25:21,048 --> 00:25:24,288 Scott: trout patterns on it or anything like that but 341 00:25:24,288 --> 00:25:27,728 Scott: uh and i think that resonates with with 342 00:25:27,728 --> 00:25:31,268 Scott: people so and i i 343 00:25:31,268 --> 00:25:34,108 Scott: don't know from an outsider's perspective still consider 344 00:25:34,108 --> 00:25:37,448 Scott: myself kind of an outsider but um you 345 00:25:37,448 --> 00:25:40,408 Scott: know it seems like the industry is changing a little 346 00:25:40,408 --> 00:25:44,168 Scott: bit too um you know getting 347 00:25:44,168 --> 00:25:47,268 Scott: it's getting younger right and and more accessible 348 00:25:47,268 --> 00:25:50,228 Scott: so um people have. 349 00:25:50,228 --> 00:25:54,868 Scott: Different tastes different needs and and like i said earlier everybody fish 350 00:25:54,868 --> 00:26:02,268 Scott: is different so i want to make tools that uh work for how you fish and and that's 351 00:26:02,268 --> 00:26:09,328 Scott: the fun part for me i you know i just make stuff and guys like you tell me how they use it. 352 00:26:09,368 --> 00:26:13,428 Scott: So, and usually post about it on Instagram, which is fun. 353 00:26:14,268 --> 00:26:17,148 Marvin: Yeah. And my use case is, you know, unless you lose your hat, 354 00:26:18,308 --> 00:26:19,708 Marvin: you're not going to lose your nippers. 355 00:26:19,748 --> 00:26:25,228 Marvin: Cause I mean, I would, I would be seriously crying if I had lost a pair of $200 nippers in the river. 356 00:26:26,496 --> 00:26:32,156 Scott: Yeah. Well, and actually, cause, uh, so I was down in, uh, fishing at the X 357 00:26:32,156 --> 00:26:36,656 Scott: flats and there was a doctor down there fishing as well. 358 00:26:37,456 --> 00:26:42,556 Scott: Uh, so, you know, gave him the lid rig to use. And that was, 359 00:26:42,576 --> 00:26:46,616 Scott: it was just kind of a negative Nancy maybe. 360 00:26:47,116 --> 00:26:50,636 Scott: And, uh, he's like, well, you know, what if I lose my hat? 361 00:26:50,816 --> 00:26:54,996 Scott: And I'm like, well, that'd be impressive. So, of course, he ends up losing his 362 00:26:54,996 --> 00:27:00,016 Scott: hat, sinks to the bottom, but they were able to get his hat back. 363 00:27:01,636 --> 00:27:09,916 Scott: So they stuck the metal rod down to get his hat back via the lid rig and magnetic connection. 364 00:27:10,216 --> 00:27:13,956 Scott: So, you know, there's two ways to look at it, I guess. 365 00:27:14,336 --> 00:27:17,376 Marvin: Yeah, well, it's also easier to find your hat on the bottom of a river than 366 00:27:17,376 --> 00:27:18,376 Marvin: it is to find a pair of nippers. 367 00:27:20,296 --> 00:27:21,416 Scott: Yeah, that's true. 368 00:27:21,416 --> 00:27:25,296 Marvin: So, you know, do you, you know, at this point, Scott, have you kind of, 369 00:27:25,296 --> 00:27:27,896 Marvin: you know, you've got multiple products and we'll talk about the rest of them 370 00:27:27,896 --> 00:27:32,196 Marvin: in a minute, but do you kind of have an overarching design philosophy at LidRig? 371 00:27:34,116 --> 00:27:40,656 Scott: Yes well so i guess the i like magnets and that's kind of been. 372 00:27:41,536 --> 00:27:44,236 Scott: Um my mo so to 373 00:27:44,236 --> 00:27:47,236 Scott: speak with any new product that i'm 374 00:27:47,236 --> 00:27:50,596 Scott: coming out with but um more so 375 00:27:50,596 --> 00:27:54,716 Scott: um use cases so you 376 00:27:54,716 --> 00:27:57,956 Scott: know i've got a i've built a pretty substantial i'd say 377 00:27:57,956 --> 00:28:01,896 Scott: over 100 professional anglers 378 00:28:01,896 --> 00:28:04,916 Scott: that i'm in contact with anglers and tires 379 00:28:04,916 --> 00:28:07,776 Scott: i'm in contact with almost daily 380 00:28:07,776 --> 00:28:10,536 Scott: and uh you know 381 00:28:10,536 --> 00:28:18,716 Scott: i i'm i'm good at knowing what i don't know and uh listening to what people 382 00:28:18,716 --> 00:28:25,276 Scott: need and and and want and if i can solve that problem with magnets i'll do it 383 00:28:25,276 --> 00:28:30,216 Scott: and so like i live on a lake down here in Denver. 384 00:28:30,516 --> 00:28:34,396 Scott: So, you know, I've got all my bass stuff that I'm fishing with. 385 00:28:34,896 --> 00:28:39,476 Scott: I just got back from the X Flats fishing down there with the salt flies. 386 00:28:39,936 --> 00:28:43,176 Scott: And then I'll be up in the mountains, you know, fishing for trout. 387 00:28:43,396 --> 00:28:51,476 Scott: So to me, it's just, I can have 20 different fly boxes or I can have one that's 388 00:28:51,476 --> 00:28:53,716 Scott: interchangeable magnetically. 389 00:28:54,116 --> 00:28:57,776 Scott: And so, you know, less is more. 390 00:28:58,096 --> 00:29:03,396 Scott: I guess in a nutshell and, and I accomplished that with magnets. 391 00:29:04,496 --> 00:29:07,736 Marvin: Yeah. Which is, uh, as we've joked is awesome. If you don't have a pacemaker. 392 00:29:09,196 --> 00:29:09,996 Scott: Yeah, exactly. 393 00:29:13,136 --> 00:29:16,396 Marvin: So you, you want to kind of walk, uh, our listeners through, 394 00:29:16,436 --> 00:29:19,456 Marvin: you know, some of the other products that are in the lid rig universe. 395 00:29:22,256 --> 00:29:23,056 Scott: Sure. Um, 396 00:29:27,543 --> 00:29:33,703 Scott: I think the most interesting one, or funny, I'll say, but you remember the slap bracelets? 397 00:29:33,803 --> 00:29:37,963 Scott: I think I showed it to you at the show, the toy show. 398 00:29:38,043 --> 00:29:42,043 Scott: Picture that, but it's like a magnetic watch. 399 00:29:42,403 --> 00:29:51,963 Scott: So I made it originally to slap around a boat frame, but now I've seen guys using it. 400 00:29:51,963 --> 00:29:54,723 Scott: They'll stick it to the side of their car and all your rides up 401 00:29:54,723 --> 00:29:58,003 Scott: for you i saw a guy he lost a streamer 402 00:29:58,003 --> 00:30:00,943 Scott: uh tied on the mag band 403 00:30:00,943 --> 00:30:08,823 Scott: threw it out got a streamer back so you know it's just a lot of different cool 404 00:30:08,823 --> 00:30:16,063 Scott: creative ways um that that that's used and a lot of the tires seem to like it 405 00:30:16,063 --> 00:30:19,303 Scott: they'll They'll wrap it around their, basically their vice. 406 00:30:19,583 --> 00:30:22,763 Scott: And then, shoot, what else? 407 00:30:23,203 --> 00:30:29,463 Scott: Just came out with the Stash Tray. So, which is a magnetic plate, hat clip. 408 00:30:29,863 --> 00:30:31,883 Scott: It'll also have a linear detachment. 409 00:30:33,723 --> 00:30:38,743 Scott: Just launched those a couple weeks ago. Seem to be pretty popular. 410 00:30:39,723 --> 00:30:45,883 Scott: Another one's called the Flywheel. It's just a heavy-duty magnet, 56-pound. 411 00:30:46,283 --> 00:30:50,383 Scott: Pull force, literally it'll hold a shotgun if you need it to, 412 00:30:50,503 --> 00:30:56,203 Scott: but you can put that on your waders, your straps, it'll hold forceps, flies, 413 00:30:56,583 --> 00:31:01,763 Scott: actually works with some of our other products as well. So, yeah. 414 00:31:03,617 --> 00:31:10,457 Scott: Everything kind of works together in the Wittrig universe. 415 00:31:12,057 --> 00:31:16,997 Scott: I won't make something if it can't be used with something else, if that makes sense. 416 00:31:17,257 --> 00:31:21,857 Marvin: Yeah, got it. How big is the stash box? I assume it fits on the brim of your hat, right? 417 00:31:23,537 --> 00:31:31,957 Scott: Yeah, it's pretty small. Think of it as it's similar in size to the existing clip. 418 00:31:33,617 --> 00:31:42,297 Scott: A little bit bigger and uh with the magnets inside of it so your i mean the magnets on the existing, 419 00:31:43,377 --> 00:31:51,837 Scott: lid rig are super strong but uh yeah with this mag tray um i mean you could 420 00:31:51,837 --> 00:31:58,397 Scott: take a branch to the face and and that literate's not going anywhere so um and 421 00:31:58,397 --> 00:32:00,737 Scott: if you're not using it for For, to hold your wood rig, 422 00:32:00,917 --> 00:32:07,837 Scott: I typically use it to hold real small flies if I'm trout fishing. 423 00:32:08,057 --> 00:32:12,757 Scott: So it'll hold, shoot up, you know, 10, 15, probably even 20, 424 00:32:12,857 --> 00:32:14,737 Scott: you know, smaller flies. 425 00:32:15,257 --> 00:32:18,737 Marvin: Yeah. All kinds of good stuff for like Cheeseman and 11 mile, 426 00:32:18,837 --> 00:32:20,157 Marvin: right? All midges and stuff like that. 427 00:32:20,157 --> 00:32:20,897 Scott: There you go. Yeah. 428 00:32:20,957 --> 00:32:21,277 Marvin: Look at you. 429 00:32:21,477 --> 00:32:21,977 Scott: Oh yeah. 430 00:32:22,777 --> 00:32:26,077 Marvin: So I also saw, I think it was on Instagram that I guess you, 431 00:32:26,157 --> 00:32:29,977 Marvin: you know, you mentioned this a little bit earlier, But I guess the modular Flybox 432 00:32:29,977 --> 00:32:34,037 Marvin: is a relatively new release for you, too, because I saw the video on your Instagram page. 433 00:32:35,694 --> 00:32:40,494 Scott: Yeah. So I'm super pumped on them. 434 00:32:40,794 --> 00:32:47,254 Scott: And it's just a new concept. So how do I describe it? 435 00:32:47,274 --> 00:32:54,434 Scott: So instead of a foam, typical foam insert, I have these magnetic rubber pads, 436 00:32:54,674 --> 00:32:57,674 Scott: stronger than anything else on the market. 437 00:32:57,734 --> 00:33:03,294 Scott: That's a guarantee. um and then so you can actually just throw your flies right 438 00:33:03,294 --> 00:33:05,174 Scott: in there and they'll stick, 439 00:33:05,714 --> 00:33:08,514 Scott: which is what i'll do or we also 440 00:33:08,514 --> 00:33:12,994 Scott: have these um foam insert with 441 00:33:12,994 --> 00:33:16,514 Scott: a metal bottom that stick to it so you can just swap them 442 00:33:16,514 --> 00:33:22,214 Scott: in and out of uh out of boxes so and then we also have what's called a mag dad 443 00:33:22,214 --> 00:33:28,414 Scott: so it's just that same magnetic rubber material but you can stick that you know 444 00:33:28,414 --> 00:33:34,754 Scott: to the the side of your boat um if your time flies basically your vice wherever you need it dashboard. 445 00:33:35,794 --> 00:33:39,254 Scott: And uh yeah so you can just pull pull 446 00:33:39,254 --> 00:33:42,074 Scott: that set out put it right next to you where you 447 00:33:42,074 --> 00:33:46,814 Scott: actually need it so you're not digging through 20 different boxes trying to 448 00:33:46,814 --> 00:33:54,674 Scott: to find the next fly so just a little more efficient and like i said you can 449 00:33:54,674 --> 00:33:59,334 Scott: everything works together so you can also wear Wear those inserts, 450 00:33:59,594 --> 00:34:03,554 Scott: you know, on the flywheel or the mag band if you need to. 451 00:34:04,574 --> 00:34:07,474 Scott: So it's, it's cool. I'm, I'm excited for it. 452 00:34:07,554 --> 00:34:10,854 Scott: And, uh, yeah, a lot of the shops have been picking them up. 453 00:34:10,934 --> 00:34:15,554 Scott: So I'm thinking you'll, uh, start to see them in the market a little bit more here. 454 00:34:15,874 --> 00:34:19,174 Marvin: Yeah. And is the box, I mean, I know the one on the Instagram feed was relatively 455 00:34:19,174 --> 00:34:21,734 Marvin: large. Does the box come in multiple sizes? Yeah. 456 00:34:23,508 --> 00:34:31,848 Scott: Yes we have a small medium and large um type box so like the streamer streamer size box down to, 457 00:34:32,948 --> 00:34:36,208 Scott: uh you know as a smaller day day 458 00:34:36,208 --> 00:34:46,248 Scott: box so we and then we have not quite the streamer size box but it's a little 459 00:34:46,248 --> 00:34:52,028 Scott: bit thinner we call it the mag book and i freaking love these things i mean 460 00:34:52,028 --> 00:34:53,708 Scott: And they're waterproof, 461 00:34:54,088 --> 00:34:57,168 Scott: indestructible, super versatile. 462 00:34:57,568 --> 00:35:03,528 Scott: And that's been my go-to is the MagBook. 463 00:35:03,568 --> 00:35:09,928 Scott: So it's got the see-through top, thick plastic, and the magnetic concept as well. 464 00:35:10,108 --> 00:35:13,128 Marvin: Got it. Yeah. So it's kind of like a magnetic Oompa box, right? 465 00:35:14,228 --> 00:35:15,348 Scott: Yeah. There you go. 466 00:35:15,488 --> 00:35:20,748 Marvin: Yeah. Yeah. So that's super cool. Cool. And so, you know, as you kind of look 467 00:35:20,748 --> 00:35:25,688 Marvin: in your perpetual motion entrepreneur startup eye, you know, 468 00:35:25,688 --> 00:35:27,908 Marvin: what's your vision for LidRig in the next five years? 469 00:35:31,508 --> 00:35:39,968 Scott: So you know who knows at this rate i'm going day by day but you know i think um, 470 00:35:40,728 --> 00:35:51,288 Scott: i've got the the product suite kind of where where it needs to be um so now 471 00:35:51,288 --> 00:35:59,508 Scott: it's more expansion mode so getting into more shock uh different parts of the world and yeah, 472 00:36:00,348 --> 00:36:06,628 Scott: kind of stabilizing on the business side and kind of take it from there. 473 00:36:06,748 --> 00:36:14,188 Scott: You know, I've been approached by a few people about acquisition and stuff like that. So yeah, 474 00:36:16,786 --> 00:36:25,106 Scott: You know, who knows, but it's cool to see the, the started as one product and, 475 00:36:25,126 --> 00:36:29,826 Scott: and I feel like now it's a company, you know, a brand. 476 00:36:30,086 --> 00:36:37,326 Scott: So it's just cool to see that grow. And so I think, I think I can make it larger 477 00:36:37,326 --> 00:36:44,106 Scott: and, and, uh, yeah, who knows five years is a long time for a startup. 478 00:36:44,106 --> 00:36:50,646 Marvin: Up so yeah i could scale it back to three if that helps there you go i mean. 479 00:36:50,646 --> 00:36:55,546 Scott: I'll talk to anybody put it that way but right now i'm having fun growing. 480 00:36:55,546 --> 00:36:59,166 Marvin: Yeah i mean it's interesting because you can clearly see the community because 481 00:36:59,166 --> 00:37:03,746 Marvin: you know if you go uh to your website into your store i mean you have you can 482 00:37:03,746 --> 00:37:06,206 Marvin: tell there's a lot of community because you have an unusually, 483 00:37:06,966 --> 00:37:12,306 Marvin: large number of kind of apparel type things right hats shirts and that doesn't 484 00:37:12,306 --> 00:37:15,946 Marvin: happen you know There are two choices, and I know you wouldn't make one of them, 485 00:37:15,966 --> 00:37:17,686 Marvin: which is to make a lot of shit and not sell it. 486 00:37:18,586 --> 00:37:23,146 Marvin: Or you have an active community that wants to wear your hats and hoodies and 487 00:37:23,146 --> 00:37:25,886 Marvin: stuff and let people spread the word for you. 488 00:37:28,226 --> 00:37:36,426 Scott: Yeah, that's what littering is. And I think that's what I'm most proud of, 489 00:37:36,686 --> 00:37:39,566 Scott: actually, is the community surrounding it. 490 00:37:39,686 --> 00:37:43,286 Scott: So it's kind of by the people for the people. and and 491 00:37:43,286 --> 00:37:46,306 Scott: like i said i'm i'm not joking when i'm when 492 00:37:46,306 --> 00:37:49,146 Scott: i say i'm not a i'm not an ex-guide and 493 00:37:49,146 --> 00:37:52,866 Scott: i'm horrible at fishing so um you know 494 00:37:52,866 --> 00:37:55,946 Scott: i but i i learn from people right i 495 00:37:55,946 --> 00:37:58,686 Scott: don't tie flies but i appreciate the heck out of it 496 00:37:58,686 --> 00:38:01,866 Scott: so um but the the community 497 00:38:01,866 --> 00:38:05,546 Scott: is just phenomenal so you know 498 00:38:05,546 --> 00:38:09,966 Scott: and going one of these like fly fishing shows it's amazing 499 00:38:09,966 --> 00:38:12,966 Scott: guys will come up and you know 500 00:38:12,966 --> 00:38:16,126 Scott: professional tires they'll just post up start tying flies and 501 00:38:16,126 --> 00:38:18,886 Scott: you know i've got people coming into 502 00:38:18,886 --> 00:38:22,486 Scott: the booth just to hang out and they'll people will 503 00:38:22,486 --> 00:38:28,026 Scott: walk up wearing a lid rig and they'll sell to people staying in there and i 504 00:38:28,026 --> 00:38:34,806 Scott: just kind of sit back and you know drink a beer so it's uh and luckily it's 505 00:38:34,806 --> 00:38:39,626 Scott: It's kind of one of those products where once you use it or touch it and feel 506 00:38:39,626 --> 00:38:40,826 Scott: it, it kind of solves itself. 507 00:38:41,106 --> 00:38:45,566 Scott: So, and you can tell by my rambling, that's exactly what I need. 508 00:38:46,326 --> 00:38:50,106 Marvin: Yeah, but I mean, it's cool, right? I mean, particularly like you're lucky because 509 00:38:50,106 --> 00:38:56,346 Marvin: I think that, you know, where you are in the Denver area is probably like the 510 00:38:56,346 --> 00:38:59,466 Marvin: highest concentration of fishiness in the country, right? 511 00:38:59,466 --> 00:39:02,786 Marvin: Right, for Trout, you know, in terms of shops and, you know, 512 00:39:02,786 --> 00:39:04,806 Marvin: resource and guides and people. 513 00:39:05,046 --> 00:39:08,246 Marvin: But, you know, to be able to, for example, like, I mean, you were mobbed in 514 00:39:08,246 --> 00:39:10,466 Marvin: Edison. I walked past your table a bunch, right? 515 00:39:12,066 --> 00:39:13,946 Marvin: That's got to be super cool, right? Yeah. 516 00:39:15,249 --> 00:39:18,309 Scott: Yeah, it's humbling, for sure. 517 00:39:18,629 --> 00:39:25,769 Scott: You know, and you're right. I mean, Denver or Colorado is kind of Mecca, I guess you could say. 518 00:39:27,289 --> 00:39:31,349 Scott: But again, it's me being green to the industry. 519 00:39:31,629 --> 00:39:37,469 Scott: And, you know, shoot, I've walked into some pretty big shops. 520 00:39:38,909 --> 00:39:44,609 Scott: Just like Fly Fish Food is a good example. I walked in there with an earlier 521 00:39:44,609 --> 00:39:50,029 Scott: version of the Lidrig, you know, not knowing who Cheetor was and all that and 522 00:39:50,029 --> 00:39:52,569 Scott: how big they were and influential. 523 00:39:52,829 --> 00:39:56,189 Scott: But, you know, they brought in Lidrig, right? 524 00:39:56,309 --> 00:40:03,229 Scott: And they're willing to help and kind of provide feedback and help me grow. 525 00:40:03,589 --> 00:40:07,549 Scott: And so just, yeah, it's humbling, man. 526 00:40:07,629 --> 00:40:11,689 Scott: And I've made some tremendous friends through this process. 527 00:40:12,109 --> 00:40:16,189 Scott: And, uh, now it's cool to see other people connect. 528 00:40:16,549 --> 00:40:20,849 Scott: Like I wasn't down in the, the Texas show, but there was a bunch of, 529 00:40:20,849 --> 00:40:25,389 Scott: uh, you know, people wearing the lid rig and pictures and shirts and whatnot. 530 00:40:25,649 --> 00:40:31,929 Scott: And, uh, you know, I'm sitting at home with my six-year-old looking to myself 531 00:40:31,929 --> 00:40:33,649 Scott: like, Hey, that's pretty cool. 532 00:40:34,149 --> 00:40:38,129 Scott: I wish I was there, but, um, yeah, just getting it out there, 533 00:40:38,189 --> 00:40:45,349 Scott: you know, making stuff people, people like and, and, uh, hopefully I can keep the train rolling here. 534 00:40:45,729 --> 00:40:49,849 Marvin: I mean, I think, you know, we, we have a very, very special community in fly 535 00:40:49,849 --> 00:40:52,329 Marvin: fishing in terms of, you know, openness and generosity. 536 00:40:52,609 --> 00:40:56,089 Marvin: And, um, you know, I always, you know, say that I think the, 537 00:40:56,129 --> 00:40:59,029 Marvin: you know, fly anglers are some of the most generous people you'll ever meet. 538 00:41:01,339 --> 00:41:06,039 Scott: I would very much agree with that. Yeah. 539 00:41:09,039 --> 00:41:18,719 Scott: Until, from a company perspective, I'm much more cautious now versus, 540 00:41:18,759 --> 00:41:22,399 Scott: you know, when I was getting up and off the ground. 541 00:41:22,399 --> 00:41:32,359 Scott: But, you know, I know people are paying attention now just by products that they'll come out with. 542 00:41:32,579 --> 00:41:37,699 Scott: And but, you know, that's life. It's competition. 543 00:41:38,059 --> 00:41:42,839 Scott: It's a capitalist country. So competition is good. 544 00:41:42,839 --> 00:41:50,539 Scott: And, you know, in very few communities outside of fly fishing could a single 545 00:41:50,539 --> 00:41:56,379 Scott: dad with an idea, you know, get it literate to where it is today. 546 00:41:56,599 --> 00:42:04,119 Scott: And if the only reason I, it is where it is, is based on that community and people helping out. 547 00:42:04,239 --> 00:42:09,439 Scott: So it's, I'm very thankful for the whole experience. 548 00:42:10,379 --> 00:42:13,019 Marvin: It's very, very neat. Pete, before I let you go this evening, 549 00:42:13,079 --> 00:42:14,939 Marvin: is there anything else you'd like to share with our listeners? 550 00:42:16,599 --> 00:42:23,759 Scott: No, just keep an eye out for 3.0. Pretty, pretty pumped on it. 551 00:42:23,779 --> 00:42:25,499 Scott: Probably in the next couple of months here. 552 00:42:25,759 --> 00:42:33,519 Scott: So, and I should, you know, speaking of community, give us a follow on Instagram. 553 00:42:35,139 --> 00:42:40,359 Scott: It's just me. I just repost everybody else's cool fishing trips and whatnot. 554 00:42:40,359 --> 00:42:43,239 Marvin: Not so but it's a fun follow and. 555 00:42:43,239 --> 00:42:49,339 Scott: Uh and and you'll learn how to uh pick up a new couple new tricks on how to use lead rig gear. 556 00:42:49,339 --> 00:42:53,339 Marvin: Yeah there you go and so you know you if you want to let folks know like the 557 00:42:53,339 --> 00:42:56,719 Marvin: best place obviously you're on instagram that's your your social media flavor 558 00:42:56,719 --> 00:43:00,859 Marvin: of ice cream but you want to let folks know website uh instagram handle and 559 00:43:00,859 --> 00:43:01,639 Marvin: all that kind of good stuff. 560 00:43:02,559 --> 00:43:07,319 Scott: Yeah just lead rig leadrig.com pretty pretty simple. 561 00:43:07,319 --> 00:43:10,979 Marvin: That is pretty simple uh well listen Listen, Scott, I appreciate you spending 562 00:43:10,979 --> 00:43:12,059 Marvin: some time with me this evening. 563 00:43:13,179 --> 00:43:16,179 Scott: Yeah, thank you, Marvin. We'll have to get out and fish, eh? 564 00:43:16,319 --> 00:43:19,199 Marvin: Yeah, absolutely. I'll be in your neck of the woods this summer for sure. 565 00:43:20,399 --> 00:43:22,019 Scott: All right. Bring that lid, Rick. 566 00:43:22,179 --> 00:43:23,739 Marvin: I'll do it. Take care. 567 00:43:24,959 --> 00:43:25,359 Scott: Cheers. 568 00:43:26,619 --> 00:43:30,139 Intro: Well, folks, I hope you enjoyed that as much as we enjoyed bringing it to you. 569 00:43:30,359 --> 00:43:34,239 Intro: Again, if you like the podcast, please tell a friend and please subscribe and 570 00:43:34,239 --> 00:43:36,519 Intro: leave us a rating and review in the podcatcher of your choice. 571 00:43:36,519 --> 00:43:40,679 Intro: And don't forget to check out the fly trap from our friends at Artisan Angler. 572 00:43:41,059 --> 00:43:42,079 Intro: Tight lines, everybody.