Speaker A

Welcome to Furniture Industry News.

Speaker A

Today is Wednesday, April 23, 2025.

Speaker A

Thanks for joining us as we bring you the latest updates shaping the furniture industry.

Speaker A

Just a quick heads up before we jump into today's episode.

Speaker A

There will be no new episode this Friday, April 25, because many of us will be heading to the high point market.

Speaker A

If you're attending, we hope you have a great and productive time at the show.

Speaker A

We'll be back next week with more updates.

Speaker A

Alright, let's get into it.

Speaker A

We're starting today with a look at Flext's latest quarterly report.

Speaker A

On the surface, the numbers look solid.

Speaker A

Sales are up, margins have improved and operating income is growing.

Speaker A

But despite that momentum, the company is signaling some strong concerns about what's ahead.

Speaker A

Flexteal's leadership is saying they're not too optimistic about the broader economy going into the second half of the year.

Speaker A

Let's break it down.

Speaker A

Flexteel's net sales for the quarter came in at 108.4 million, which is up from 106.2 million the same time last year.

Speaker A

They also saw better gross margins thanks to cost reductions and efficiency improvements.

Speaker A

That's all good news, but even with that growth, the company still posted a net loss of 3.7 million for the quarter.

Speaker A

Now that's actually a bit better than the 4.4 million loss they posted in Q3 last year, but it's still a loss.

Speaker A

CEO Jerry Dittmer says that while demand has been steady, the company is watching several headwinds closely.

Speaker A

Inflation is still high and there's uncertainty around potential new tariffs.

Speaker A

That's a big one.

Speaker A

Tariffs could hit import costs and force price increases, which could weaken consumer demand just as the industry is starting to find its footing again.

Speaker A

Looking ahead, Flexteel is projecting flat to modest sales growth for the next quarter, somewhere between a 2% decline and a 5% increase.

Speaker A

And they're forecasting full year sales in the 435 to 442 million range, with operating margins expected to come in below 5%.

Speaker A

So they're being cautious and they're preparing for a potentially bumpy road in the back half of 2025.

Speaker A

Now let's shift from the business side to the consumer side.

Speaker A

Even with the broader economy facing some uncertainty, it looks like homeowners are still investing in their living spaces just in slightly different ways than before.

Speaker A

The latest research from Houzz shows that homeowners are keeping their spending on home decor steady, even though they're cutting back on large scale remodeling projects.

Speaker A

Median spending on renovations dropped last year from 24,000 in 2023 to 20,000 in 2024.

Speaker A

But that doesn't mean they're pulling back entirely.

Speaker A

In fact, when it comes to home decor, homeowners are still putting money into the things that make their space feel comfortable and stylish.

Speaker A

The top decor purchases rugs, pillows and throws and wall art.

Speaker A

Rugs led the way, with 49% of homeowners saying they made a rug purchase.

Speaker A

Pillows and throws came in at 45%, and artwork was close behind at 41%.

Speaker A

But here's something interesting for furniture retailers.

Speaker A

Large furniture purchases actually increased.

Speaker A

The percentage of homeowners buying bigger pieces like sofas and dining sets went up by four points last year, landing at 41%.

Speaker A

That pushed large furniture into the number three spot for overall decor purchases.

Speaker A

We're also seeing a lot of investment in outdoor spaces.

Speaker A

Over half of the homeowners surveyed said they enhanced their outdoor areas last year.

Speaker A

That means more spending on patio lighting, exterior furniture and outdoor rugs.

Speaker A

It's a trend that's been building for the past few years, and it doesn't look like it's slowing down anytime soon.

Speaker A

And it's not just one age group driving these changes.

Speaker A

Baby boomers and millennials are leading the way in home renovations, but millennials in particular are making more big ticket purchases.

Speaker A

Last year, 48% of millennial renovators bought large furniture pieces, up from 44% the year before.

Speaker A

That suggests younger homeowners are increasingly viewing furniture as a core part of their home improvement investment, not just a finishing touch.

Speaker A

Now let's take a look at the digital side of the business, where delivery expectations are reshaping.

Speaker A

How retailers win and keep customers A recent survey on online shopping behavior revealed that delivery speed and product availability are the top two factors that drive repeat purchases.

Speaker A

That probably doesn't surprise anyone, but it does confirm something important.

Speaker A

Convenience still rules when it comes to E commerce.

Speaker A

For furniture retailers with an online presence, this means a couple of things.

Speaker A

First, making sure your inventory is accurate and up to date is critical.

Speaker A

If customers can't get what they want when they want it, they're less likely to come back.

Speaker A

Second, fast shipping, or at least clear communication about delivery times, can really set you apart.

Speaker A

We know furniture isn't always an easy category for quick delivery.

Speaker A

These are large, bulky items, and logistics can get complicated.

Speaker A

But customers are coming to expect a level of service that rivals other online retail experiences.

Speaker A

If you can't compete on speed, you might be able to compete on transparency, giving customers a realistic timeline, and hitting that timeline builds trust and helps earn repeat business.

Speaker A

This trend also speaks to the broader importance of supply chain management.

Speaker A

If retailers want to stay competitive, especially online, they'll need to continue investing in better logistics, warehouse visibility, and fulfillment operations.

Speaker A

Even small delays or inventory errors can cost you a customer in today's market.

Speaker A

So to sum things up, Flexteal's financial performance is holding steady, but they're being cautious about the future due to inflation and trade concerns.

Speaker A

Meanwhile, homeowners are still spending on home decor, especially rugs and large furniture, even as full renovations slow down.

Speaker A

And in the digital world, fast delivery and in stock items are the keys to customer loyalty.

Speaker A

That's all for this episode of Furniture Industry News.

Speaker A

Don't forget there won't be a Friday episode this week because of the high point market.

Speaker A

If you're attending, enjoy the event and keep an eye out for new trends and ideas.

Speaker A

We'll be back next week with a fresh update.

Speaker A

Thanks again for listening.

Speaker A

If you haven't already, make sure to subscribe to Furniture Industry News so you never miss an episode.

Speaker A

See you next time.