To buy an established Amazon business or to start from

scratch? That is the question. Back in the old days, if you're

buying a sort of bricks and mortar business, they're going

to provide you some books, some numbers of P and L, and who

knows what they've done with those numbers. But with a place

like Amazon or even Shopify, you cannot fudge that data. Could

your business completely collapse from Amazon's

intervention? Unfortunately, the answer is yes. I'm Matthew

Fraser, and this is Amazon ecom secrets. I'll be sharing with

you the secrets that helped me go from millions in debt to an

eight figure entrepreneur. If you're ready to escape the nine

to five and live life on your terms. Let me show you the way

the nail clipper business, how boring is that? It's actually

one of the reasons why I really like this type of business,

because it is so boring. Imagine if you could buy a toilet paper

business, you know, like it's never gonna run out. You're

going to do really well. And that's the kind of business that

I see these days. It's not something really fancy, very,

very basic. And these types of businesses are available and are

for sale for you to buy, the everyday person. And so you're

going to ask me, Matt, where do I even find these types of

businesses? Empire, flippers. Flipper and quiet light brokers.

We'll leave links to those platforms and brokerage sites in

the show notes, and you can go on there and look over these

types of platforms and see what is available for you to buy.

Now, as I or I talk about there are two ways to get up and

running with an online business. One is you start from scratch.

You you come up with your own unique product, hopefully, or

maybe you just buy one that's off the shelf out of China, and

you start from the beginning, which means you're going to

start your own brand name. You're going to get your own

trademark, branding, marketing, marketing, barcodes, pitches,

everything, yeah, delve into the supplier, networks, logistics.

It's all on you. Or you could skip all that process and find

an existing business that's done all of those things that I just

mentioned, right. And you're going to truncate time, because

it's going to take you possibly 234, or five years of work and

research and building up that brand on Amazon, as opposed to

buying a business that's already been operating for 345, years,

okay? And what we're going to take a look at today with this

clipper business is, what do you get for the business? How much

does it cost? How much profit can you make, and why you should

or shouldn't buy this business? All right, let's go take a look.

So first of all, we're going to jump into the website called

Empire Flippers. This is where this particular business for

this clipper, Brett, or clip, is called clip for clippers is

located. I really like Empire Flippers. The listings are

really well laid out. You can go deep into these and filter out

the way you can monetize the types of businesses, because on

this platform, it's not just Amazon based businesses, which

this one is an Amazon based and Shopify business. But there's

also things like drop shipping sites, content sites, affiliate

marketing. There's a range, okay? And you can go into here

and find all the different types. And you obviously also

filter by category this is going to be in, in the let's see, I

think it's in the healthcare niche. The first thing is, get

signed up with Empire Flippers. Then, then you will have access

to this types of this type of information as well. And I have

signed an NDA. So what I can't share with you today is the PnL,

but I will share with you the top line figures, meaning the

average monthly revenue on this, and this is in US dollars is

$193,608 with average monthly profit of 30,000 odd dollars.

Now, that type of information is actually quite easy to find. You

can use other types of tools for your for Amazon, such as

zonguru, that will give you that data by pressing a button. So

it's not super, super secret. Now, the way they've put this

business together is they've said, Okay, it's an Amazon FBA

type business, and it's also Shopify, which means it has its

own unique website, Shopify business as well. So there's

going to be two sources of income for this business, one

through Amazon, one through Shopify. The listing price,

again, US dollars, $885,000 and they've used a multiple of 29

now in Australia, we generally talk in years, so it might be

something like three years. Okay, in this case, it's

actually two years and five months. So basically two and a

half months multiple. And you see here the price. Period.

They've used the last 12 months of data to get to the number,

okay, which means to get that average monthly profit of 30,500

they've used the last 12 months worth of sales data and profit

data to give you that number. After all expenses, it's

producing a 16% margin. That's actually not too bad. It's not

amazing, but it's not terrible. That would be, after all your

purchasing costs for the stock, the transport, the shipping to

the customer. Then it would be after ad spend and possibly even

marketing as well. So 16% after everything is pretty good. Now

keep in mind, if this is a business that you're going to be

drawing a wage out of, it would have to come out of the 16% so

that's an overview of this business. Now let me take you to

the Amazon platform, where we can have a look at the actual

listing itself. All right, guys, here we are. We're on the clip

home store page for Amazon. The thing I like about this from the

from the outset, is that I really like the branding clip.

You know, it sounds cool. It's got a really cool looking logo,

the font, just, it just has the right vibe for me. And if we

scroll down, it has a really nice marketing images. I mean,

how can which is quite tricky to do. It's like, how do you make

clippers look amazing? Well, I think they look pretty good on

this page. And I will tell you, I I actually went out and bought

the Clippers myself. So one of the one of the tests you can do

is, if you're thinking about buying a particular business, go

and buy their product, see what their whole customer journey is

like. Yeah, right, until the product itself, there's no good

saying I'm not thinking about buying this business. If you

didn't even go and buy the products, okay? And test them

out yourself. I can tell you, they're very, very good.

Coincidentally, I needed some new clippers anyway. These are

incredible clippers. In fact, something unique about it. Who

would have thought you could make something unique about

clippers? This part here actually is a catcher, so when

you clip your nails, it holds them inside this contraption

here, so then you they don't fall over the floor or whatever.

So I thought that was quite interesting. Quite interesting.

But it's like, you know, raises. You know, when you see those TV

ads, Gillette comes out with a new raise, you think, what on

earth could they possibly come up with now? And it's like five

blades, and then it's got, like, an aloe vera strip, and then

it's vibrating. And it's just like, I and I monitor the

Gillette ads, for example, to see what are they going to come

up with next? Now it's like 10 blades, and they made a titanium

next. It'll be just like an AI comes and just shaved your face

before you, or something. So I can tell you, when I received

these clippers, it did come in this red box, the red box that

you can see here, and it was really nicely done. It came with

a little case as well that you could put the Clippers in a

little card to say thank you. Could you please leave us a

review, which is a bit handy, particularly selling on Amazon

and just really, really well displayed. I liked it. The great

thing is about these is it is cost next to nothing to ship,

right? That is amazing. So let's keep scrolling on this Amazon

homepage. Oh, look at this. Look at this fantastic little video

here that looks so good. I love that. And the other thing with

this brand is they don't just have one set of clippers. It's

not this is not it. You can see here they've got this other set

here too, which is, you can see it's got a slightly different

design, so that's going to be made for, perhaps it's for

little kids, or for toenails or something like that. The other

thing is, look at these like a, what would you call that like a,

almost like a set of pliers, which is just a different way of

some people like to use the types of tools, yeah. Some

people like to use the more of the scissor type tool or that

that ply looking one. So it's got a variety of clippers, which

is great. And the other thing I liked, too was it's got an

accessory. Because one of the downsides with this, the

downsides with this type of product, is that it's, it's kind

of like a one time purchase this. I know my last set of

clippers, I've had for probably 15 years. Yeah, and I remember

the time I paid something like 30 or 40 bucks, and I thought

that was outrageous. And I remember the the lady at David

Jones said to me, yeah, but it's gonna last you, like, like a

decade plus. And I went, Okay, all right, I

buy them. And it's true, they've lasted me for so long. That's

one of the downsides. Now what you can do to assist with that

is what they've done here, which is, got this clip fungal nail

treatment. Now, that type of product is probably something

that, if you have that type of issue, you're going to buy once

every month, once every six months, whatever it is, but it's

going to be slightly recurring, which is a good type of

business. This model, and that's it for that page. Let's jump

into some of the other things I've got up here. Let's see the

catcher, the nipper. Let's try the nipper. Wow. This is really

well done. I like the fact that the title is optimized. The

bullet points of this listing are definitely going to be

optimized. What does optimize mean? It means they've got the

right keywords, the right information to help the customer

make a sale. And I'm not sure if you even noticed this. Look how

many reviews. It's got 3719 reviews. And did you know that

only out of all this, out of every 100 sales that you do, you

only get two or 3% of people leave a review. So imagine how

many sales this guy's actually made to get that many types,

that much review, and it must be a great product. It's 4.5 stars.

What do I not like about this product? I don't like the price

point $9.98 so we want to check in this brand. Do they have any

other hero type products? What I mean by hero type products is

products that are selling for upwards of $30 would be by magic

number. And this type of product, which is called, as I

said, the the the nipper, this type of product, is probably

something that's going to be an add on product. So they're going

to come in to get the $30 product, and hopefully they

might say, Look, I need the $30 one plus, oh, while I'm here,

I'm also going to grab the $9.98 product. So you haven't actually

spent any money on advertising, because they're already in your

orbit. Okay? So it could be considered like an upsell or

just an extra, and they may even do that. And if they don't, they

should in their Shopify store as well, which we're going to jump

in and have a look at that in a second. The images on this look

really, really sharp and professional. Which, which is

fantastic, great. That's a nice I guess I would call that like a

lifestyle shot. Yep, this is excellent. See, it's got the

information nicely laid out about the product, and there it

is in the box. Really, really nice. Let's have a look at the

claw. Very, very similar to the set that I bought $9.98 not that

I'm a big fan of that again, but if we just flick through the

images, yeah, really, really nicely done. Okay, guys. So as

you can see, there's a range of products that the clip brand is

selling in the Amazon space. Let's now jump into the Shopify

store and just have a quick look around the Shopify store. And as

you can see, it's actually used the same branding, which is

great. It's kept it consistent the same type of marketing

material on the Shopify store as well. I really like the simple

layout of this store. Looks really, really good. And you can

see here it's got, obviously, that that fungal nail treatment.

It's got the same products there. Yeah, all these products

were all featured on on Amazon as well. And from the look of

it, it looks like that these products on Shopify are actually

at a higher price point than what they have on Amazon, which

is interesting, because for myself, I actually have a lower

price point on Shopify compared to my Amazon store. And the

reason why is because most people in the USA trust Amazon

more than they're going to trust a Shopify store. So I have it

for sale higher on Amazon than what I do, and it's only $10

difference. It's like $70 on Amazon compared to $60 on my

Shopify store. In my Shopify store, I can also offer a range

of different promotions. It's much easier, and I'm also not

going to have to pay for those promotions, like what I might

have to do on Amazon. So all in all, I do really like this clip

Shopify store. It looks really good. And of course, you get

this store when you buy this business. Now, guys, if I go

back to the Empire Flippers advertisement, this is not

normal. So 29x is probably on the lower side of a business.

Normally it would be in the 30 x's. And I think the reason for

that is because of the profit margin is good, but it's not the

best at 16% the other reason is this type of product, as you

could see if you jump onto Amazon and type in now clippers,

it is absolutely saturated. There is so much competition

there, it's insane. So that is going to be something that's

negative with this business. And so that's why the multiple might

also be 29 and also not in the 30s. I can also tell you that

this business has been around since 2019 that's actually a

good number. So that makes it about five years old, which is a

long history, for starters, because they're only basing it

on the last 12 months. You're going to have five years worth

of history. That's why it's got so many reviews on some of its

products, because it's had five years of building up reviews,

building up trust with customers, and that's why it's

going to make sales. Some things that people might not know about

when compared to buying traditional bricks and mortar

businesses, is that the data that Empire Flippers is going to

give you, is going to be the actual data that Amazon

provides. So, you know, sort of back in the old days, if you're

buying a sort of bricks and mortar business, you don't

really know what numbers the corner store is doing. They're

going to provide you some books, some numbers of PNL that they

have produced, and who knows what they've done with those

numbers. It

could have been exaggerated, right? Because if they're going

to exaggerate the numbers, they're going to get a better

sale price. But with a place like Amazon or even Shopify, you

cannot fudge though that data. So watch Empire Flippers is

going to provide you is going to be the same numbers that Amazon

provides. You can't go in and manipulate the Amazon numbers,

including things like the advertising right where could

you fudge the numbers? It is possible to fudge the numbers

from your supplier. So if you were in cahoots with your

supplier, you could possibly get a lower priced invoice from your

supplier to make it seem like you're paying less for the stock

and therefore making more profit. So that would be

something that you would want to definitely check out. Is to

establish that relationship with the supplier and get something

in writing to confirm what you're going to have to pay for

in the future for your stock. One of the other things you can

do to assess the sales data that's being provided is what I

mentioned before, is a place like zonguru. Zonguru is a

software tool that you can, you can implement into Amazon. It

will then provide you the sales data per month. It will also

provide you the information about the reviews, which

obviously see yourself, but also an estimate of the cost price.

Now it is a guide only. Okay, it's not going to be exact. If

you're going to find it more exact data, you'd have to get

another software tool. But simply, I would rely on the

information that is being provided to you by Empire

Flippers. And don't forget Empire Flippers and flipper and

quiet light brokers. They've been in the business for so many

years now. They're going to build trust with customers, and

that's why they've been around for so long, because they

actually stand by the products that they are advocating for or

selling. The other thing I like about this product is it's

lightweight, it's non breakable. It's super, super boring. Most

people, when they wake up thinking about what type of

products are they going to sell on Amazon, clippers is probably

not going to be one of them. It's also really easy to sell.

Now, what do I mean by that when you say to someone, Hey, these

are now clippers, or you just show a picture of these, most

people, and I would say, probably all people are going to

know exactly what that product is. You're not going to have to

go into a big explanation about what the product is and does in

order to make a sale, right or not to make a sale. So

therefore, these are easy to sell. The other thing I like

about it is it has high turnover. This is the type of

product that everybody needs everybody has toenails and

figure nails, so they're all going to need them. And it's

going to be like an evergreen product. I'll put it that way.

It's not going to be something that's seasonal, right? People

always have nails that grow. It's not like in Christmas time

the nails grow more. No, they'd grow all the time. So it's going

to be needed all the time. Now, what are the negative things of

this type of business, the cons. And I would say low margins,

yeah, 16 to 17% is low. It's not terrible, but I would certainly

be looking for something that had something, preferably in the

mid to high 20s, plus after AD costs. The other negative with

this is it's really easy to copy. As you can see on the

Amazon platform, there are hundreds of types of products

that are very similar to this. They all cut nails, essentially.

So how you're going to differentiate yourself in the

marketplace? It can be quite tricky. You can see that some

people have black, some people like this one I've used, like a

gunmetal gray, which is actually quite nice, or they use silver,

or they have cut out sections in in the aluminum. This one, of

course, has the the nail clipper catcher, that could be

something, but all in all, they're basically the same. So

massive competition. What are the opportunities with this type

of business? And I really do see a lot of opportunities with

this. The first thing would be is to launch this product on

other Amazon marketplaces. Because, as I keep reminding

people, if you take this product to another market like the UK or

Australia, the reviews from the original market. Place travel

over, they cross over to the new marketplace, so your 6000 plus

reviews don't have to start from scratch just because you're

starting on a new in a new country on the Amazon

marketplace. So that is a big, big bonus. You could create

bundle offers. So maybe you have that, you know, the now fungal

removal solution, but you put it with this and a nail file, and

you put it as a bundle, you can increase your average check

price, yeah, and it's also differentiated in the

marketplace, particularly if no one else has that same bundle,

you might also come up with other new types of products,

like different types of scissors or body scrub brushes or other

types of nail files, and these types of things might add sales

to your business and become also something that you could bundle

up with other products in the future as well. Now, what are

the threats with a nail clipper business? Well, the first thing

is, if this business only had one revenue source, just like it

had Amazon, only then that in itself would become a threat,

but because it's got Shopify, that now mitigates a threat by

you expanding across multiple platforms. And you could do

eBay, you could do other territories, like UK, Australia,

that will help also mitigate those threats to your business.

Another big, big threat to the business is Chinese sellers.

Now, as you can appreciate, this product itself is also made in

China, but if other Chinese sellers come up with the exact

same type product and put it into the Amazon marketplace,

they don't have to make the same margin that you have to make,

their costs are covered. So they can charge a cheaper price and

drive you out of the marketplace, costs of goods and

shipping prices could increase, and this could have a massive

impact on your business. Remember, you're only working

with a 16% margin. So if shipping, for example, has a

crisis, the sewers, canal is blocked, container prices are

going through the roof. Your shipping price is going to go

up, and that is going to drive down your profit margin. The

good news, though, with a product like this is you could

air freight a ton of these at probably a fairly good price

point. So that is also something to consider. Other examples of a

similar types of products that I wouldn't do from the outset

would be like dog collars and other pet supplies, kitchenware,

Bathware, and certainly now clippers. So all in all, with

this type of business, I would only buy or go into this type if

it was established, because getting in now without something

unique is near impossible. All right, guys, there you go.

That's a deep dive into a business that is for sale right

now, for Amazon and Shopify. I hope you enjoyed that. If you

want me to talk about any other businesses or types of

businesses that are available for sale and do a deep dive and

do the SWOT analysis, let me know in the comments below. All

right, thank you so much for joining me. Guys, take care.

Thanks for tuning into Amazon ecom secrets. If you enjoyed

this episode, the best way to show your support is to give a

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sure to subscribe on YouTube so you don't miss an episode. You

can also find more at I'm Matthew Fraser on all social

media platforms. Thanks so much. Take care. You.