If you kill momentum, you can kill the progress, and that can

be a real downer in your journey of having to learn how

to sell on Amazon or e-commerce. How do I find the right mentor

and look for the receipts? If someone's claiming that they're an

eight-figure seller, that they're driving a Kia, chances are they're probably

not doing eight figures. I'm Matthew Fraser, and this is

Amazon Ecom Secrets. I'll be sharing with you the secrets

that helped me go from millions in debt to an eight-figure

entrepreneur. If you're ready to escape the nine-to-five and live life

on your terms, let me show you the way. Welcome to Amazon Ecom

Secrets. My name is Matthew Fraser, and in today's episode, we're

going to be talking about mentoring, and not just the mentoring that

I provide, but the mentoring and coaching that I've received over

my life, and potentially, what sort of mentoring and coaching

can make an impact in your life from a range of different people.

Now, I know that in this industry, there's a little bit of what's

called now, I guess, woo-woo, and is it a scam? And I

can tell you that I've spent a large sum of

money over my lifetime in mentoring and coaching. And

I'm going to tell you the exact figure at

the very end of this episode. So stay tuned for the, what

could the number be? How much has he invested? And that's the first thing

I think I would say is that I see mentoring and coaching as

an investment, not an expense. Some people I think look

at mentoring and coaching as This is coming out of

my pocket. And what is the exact return on

this investment I'm going to make? So if you're putting in, let's say, $20,000 for a

year's coaching, am I going to make that

$20,000 minimum back in the first year? And sometimes, I

would say probably most times, you can't really measure it by that because

sometimes the return on that investment that you make doesn't really,

you don't really see it for potentially years down the track. So that's the first thing to note.

But I can tell you, I was thinking a lot like most people, I think, in

the very beginning. I go back to 2000. I'm about 21 years

old, and I see late one night was this guy

called Tony Robbins, right? Late on TV, one of those

infomercial ads that came on. And

there's something that just got me about Tony Robbins. I mean, obviously we

all know, or most people know Tony Robbins now as this amazing guy who

helps coach people. for various different things, relationships, investments,

finance, just life in general. Anyway, so

this is probably around the time when he first started, because I remember the program was

called Personal Power 2, and it

was actually only available on CD. And

I remember, it's funny what stays in your mind over all these years,

but I remember ringing the phone number that was on TV, And

you had to talk to someone. You remember those days? You had to talk to someone late

at night and actually give them your credit card over the phone.

And then they would put your details down. And then you were going to receive these CDs,

audio CDs, in the post. So I placed the

order. And then probably two weeks later, I get this big package. Funny

enough, I just remember. probably in the last sort of five years, I've held

on to these CDs for like over two decades, just

sitting in the cupboard somewhere. And I think I remember I actually sold them on

eBay. I was like, oh, I think I can let these go. Yeah, I'm just moving house, you know?

So I remember that being one of the first times that I made an

investment into my my own

personal self, my own personal development, is how

I like to call it, personal development. And that's exactly what someone

like Tony Robbins provides. Now, I can even remember

back then, the thing that stuck

with me the most, right? I went through most of the CDs, but there was

one thing in particular. And it was something along the lines of, don't

think about things, just do it. And so I'm

a 21-year-old kid taking on this advice, and

it was around the time that I bought my first property at

21. So it was one of those things, I was thinking about property, and

probably because I was so young, I didn't know any different. I

just went out and just started buying property. Because Tony

Robbins said, stop overthinking it. Don't overthink it.

Just go and do it. And so I think when you have that in your mind, you're

thinking, OK, well, I just need to find whatever steps I need to

do to get me to that buying the next property, for

example. So that's the first thing I remember about investing

in myself all those years ago. And

I had that at the time too. Is

this a scam? Is this guy going to be able to tell me the

things that I want to know? Because when I was at

that age, like when I came out of high school, I thought that everybody

wanted to get rich. That is just something that I just thought most

people did. I didn't go to university. I went straight into the workforce

and was just thinking, okay, I'm just doing what everybody else is doing. They just

want to know how to get rich. So I was obviously looking around

for things, you know, I had little businesses. I was

self-employed when I was just in high school. I started doing mobile DJing,

so I was already kind of on that tip. Now, keep in mind that

this is in the days before social media. There was no YouTube. So

the only way you could get to someone like the

information that Tony Robbins was providing was actually getting his

audio CDs. Now, we're so lucky because all the kids of

today, it's literally in the palm of their hand. They can access

this information like 24-7, right? So they've got the gift. this

day and age. So that was my first reign to mentoring. Then

years passed. And I discovered,

I went into the Amazon training program. That was my

next big move into getting personal development. And

it was personal development in a particular niche itself, not just like broad,

but literally just Amazon training. And it was around the

time, and it was that exact time that I invested $20,000 in

a mentor for a year's program. Now you're probably thinking, $20,000? Yeah,

it was a lot of money. It was a shit ton of money. And it was even money that

I didn't even have. I had to go and sell stuff that was sitting in

the garage to be able to afford to make the payment on that

training program. But at the time, the

reason why I invested that money was because the guy who was delivering

the education, which was Adam Hudson, I believed

in him. And he was further ahead in the game of

Amazon. And I wanted to learn exactly from that guy the

ins and outs of how to fast track my training

and, of course, fast track my financial

success, let's say, without potentially, well, hopefully, without

making mistakes. So that was the first major

expense that I remember, which was only a few short years ago,

2017, in fact. And looking back now, I

can tell you it was the best investment that

I ever made, the best investment. Much easier to say now because

you've got money behind you and you can look back. At the time,

you're thinking, is this the best investment I can make? But

everything over the course of years just becomes a

layer, a layer upon layer of knowledge, which

gives you power. And you can just take that and hopefully

take action on those things. So the next lot of mentoring

that I did for myself was, let

me think, Facebook ads. That's right, I did a Facebook ad.

So this is around the time where I started to just think, I've spent

$20,000 in this mentoring program with Amazon Education. And

it started working out. So I'm thinking, I need to just now double down.

And it was around this time, 2017, I think

mentoring and coaching started to become a little bit more accepted in

the world, right? I mean, go back to 2000, it was a bit woo-woo, like

I said, and a bit, is this a scam? Whereas now, it's

becoming more acceptable. And it's funny, because I say to people now,

if they don't have a coach, I say, what do you mean you don't have a

coach? Are you serious? Because I've

had just so many coaches and mentors now over the years that it

becomes, it's just like normal to me. Just like I

thought when coming out of high school, I thought it was normal that everybody wanted to now

just go and get rich and do whatever they could to do that. But

I haven't just spent money in the sense of big

coaching programs, too. I've done things like buy books. That's

a really simple way that everybody right now can go out and do.

Like Robert Kiyosaki's Rich Dad, Poor Dad comes to

mind. That was a really influential book for me. And this has

been around for decades. It's going to be one of those books that's

going to last a tess of time. So I've now sort of

doubled down on this training and coaching. I'm

receiving so much information from people. And I start

seeing the results as well, because I'm taking action on

these things. And that's the one thing that you must do, is if you're getting the advice from

coaches and mentors, you must take actionable steps. Otherwise,

this is going to use pissing money up the wall, really, right? You can go back to your 9 to

5 job. So how did I possibly get

to becoming a mentor now? It's a great question, because

over the years, as I've seen a lot of success

in the Amazon and e-com space, people start to reach out

to me. Matthew, hey, how did you do this? How did you do that? Or

even when I started buying up commercial properties, Matt, how

did you buy the properties? How did you do this? And so I

found that I was actually just talking to people just naturally, oh,

this is how I did it, and this is how I did it. But there's one

thing that stood out, is that every person I spoke to didn't

take action. They didn't take action. You're thinking, well,

why wouldn't they take action? And the reason why is because they're not

invested. When you put money into a

program with a mentor or a coach, you're now

committed. You're focused on what they're saying because

you want results too. And so by getting people

to pay for mentoring and coaching, it shows their commitment.

So I then went into another training program where

I was back to Adam Hudson. Adam Hudson produces a new mentoring

program. I thought, you know what? I've seen great results from him before.

So now I want to see what else is on offer. Because of

course, over time, people experience different things.

They gain new knowledge. And I know that he had received a lot more

knowledge from the first time. So I wanted to tap into that and see where

that he could help me take my business and life to the next level.

So I'm sitting down with Adam and I tell him

sort of some of the things that I wanted to do and he said, Matthew, you

should be a leader, a thought leader in the space of

e-com and Amazon because you've got results and

you can articulate those results and show people the pathway of

how to get out of the nine to five and get a

life on their own terms. And I thought about

it, and I said, yeah, I just, a bit of self-doubt sort

of coming in. I said, yeah, but I don't know if anyone was

going to want to listen to me, really, or pay for my

advice. He said, you know, but you've got the knowledge. I

said, that's what you should do. So I pondered on it for

a little while. And then, of course, the challenge came to

me. And I thought, you know what? I'm going to do it. I'm going to

see what happens. So I literally crafted a mentoring program

that I could deliver for other people. And just coincidentally, around

that time, someone reached out to me through Instagram, having

seen, of course, some of the receipts that I show. And I talk about

the receipts. The receipts are things like, the

cars, the house, the material possessions, because

they're the only things that you can see on a platform like Instagram.

And if you see those things and you know that person is doing or

has made a lot of money through Amazon or e-com, there's

probably something that that person knows. So this particular person just

reached out to me through Instagram and said, oh, look, you know, I'm wondering if you

do any coaching or mentoring. And so this is just

after I'd had the conversation with Adam. And I thought, I

said, yeah, I am. I am doing something. So we discussed some

payment terms. I discussed what I would provide. And boom, there

you go. I've got my first client. That's how it started. And so

from there, I literally just crafted a program. And

the program was crafted based on what I would have

wanted when I was first starting out in

Amazon and e-commerce. And the key thing that

I found that I would have wanted was that

I would have wanted 24-7 access to

my mentor. Now, that wasn't provided at the time. But

I thought, imagine if I could provide 24-7 access

to all of my clients. They can call me, text me, write

to me, email me, whatever it is. for any roadblock, anything

that's on their mind. It could be mindset. It could be, how do I do the

shipping plan? It can be, I'm stuck doing setting up my legal entity.

Which direction should I go? I want my clients to

not stop through the process. Because

imagine if like most training programs, you might get a coaching

call with someone like once a month. But let's say in

week one, you're stuck and you can't now progress

forward. But you've now got to wait three weeks to a month in

order to see your coach to then get your question answered. Well, that's

a lot of time that you're sitting there doing nothing. And I want all

of my clients to have that momentum where they're just not

stopping because If you kill momentum, you

can kill the progress and that can be a real downer

in your journey of having to learn how to sell on Amazon or

e-commerce. So that was one of the things that I put in straight away

into my mentoring program was 24-7 access. Now,

as you can imagine, I can't provide that to

like 300 people, right? So that's why my program is

extremely exclusive and I only work with

people who I think are going to be coachable or

take the information on that I say. And so that's why I've

crafted my program like that. So it's real deliverable

things that help people move through

the journey of potentially they're stuck in the nine to

five matrix, which is what most people are, moving

right through to actually selling things on

Amazon. That's the first step, selling things on Amazon before they generally move

into e-commerce. So that's the big wrap-up and that's my

story of how I've gone from, I guess, Tony Robbins,

all the way through various coaches and training programs, all

the way through to now actually having now being a

multi-millionaire and being able to deliver a mentoring program

for other people who want to break out of the nine-to-five matrix themselves. Now,

I did say in the very beginning, how much money have I

invested in coaching and mentoring in

my lifetime? Are you ready? It's in

the vicinity of a hundred plus thousand dollars.

And for most people, that's going to be like, holy shit, that is a shit

ton of money. How did you possibly come up with that? But like I say, it's

an investment into you, your education and

into your life. And when you get to my stage where you've now doing

eight figures, we've done eight figure business. $100,000 is

cheap. Look, one question that comes up a lot is, how do I find the

right mentor where there's so many people in this space? And

who do you trust? And I would say you've got to

look at two things. One is go deep into

their social media profile. Everybody now is on social media,

whether it's going to be YouTube, Instagram, Facebook, go

deep and listen to their stories. Because I think once

you listen to them, you'll start to understand whether they've got

the knowledge and you'll find you trust these people

enough to hand over your hard-earned cash. That's probably the first thing. And

while you're doing that, I would also look for the receipts. Yeah,

and I mentioned about the receipts before and that is that do they have

what you want? And for most people in

the e-com and Amazon space, it's about finances, it's about

breaking the 9 to 5, it's probably going to be material

type possessions or the lifestyle that you want.

So the lifestyle being they don't have to go to work every single

day. One of the things that I get to do every single day is take my children to

school. Yeah, without the pressures of, oh my god, I'm going to dump them at

school and then run off and go to work. I don't have that pressure. I

take my time. I drop them. I walk them into school. I

play with them a little bit. I go on the swings. And then I casually walk

out. That is one of the things. Or even during

the 9 to 5, if I wanted to, I could just go to the beach. That's

something that I could do. Yeah, so that's part of the lifestyle. And then,

of course, the material possessions are, hey, I want a better house for my family. I

want to live in a better location. I want a nice car.

I get it. I want all those things too. So those are

the things that I'll be looking for because, for example, if

someone's claiming that they're an eight-figure seller but

they're driving a Kia, chances are they're

probably not doing eight figures or something's gone wrong. Maybe they're saying

they've done eight figures, but they've got zero profit. That's

possible too, right? So look for the receipts, all right? And

so just start going deep, build some trust with

that person and then reach out to them. And a lot of these programs too

also have a little bit of entry. So don't go in for

potentially like the $20,000 offer, maybe start off with

downloading their free book or something like that.

Yeah, I actually have something like that myself. I've got a eight steps

to eight figures guide, which you can download for free. You just simply find

the link around this video. And

you'll be able to get that. Now, that's something that I provide for absolutely no cost.

In fact, you can even come into my community, my exclusive community

for free. And that could be your entry into understanding

what I'm about and do I like this guy? Do I trust this guy? Do I want to hand over

any more money to this guy for private coaching, for example? So

that's what I would do with some of the other players in the marketplace as well, some of the

other mentors or coaches in the marketplace. And that could be a good

one for you to discover who's who. All right, guys, I hope you enjoyed that

episode on mentoring, and I hope that you can now take some chances

on yourself and invest in yourself and help you break the nine-to-five

matrix and get to the next level in your business. And

if you really do us a big favor, leave us a five-star review on

Apple Podcasts and also Spotify. Leave

your comments down below if you want any further questions answered, and I

look forward to seeing you in the next episode. That's me, Matthew Fraser, in

Amazon eComSecrets. Take care. Thanks for tuning into

Amazon Ecom Secrets. If you enjoyed this episode, the

best way to show your support is to give a five-star review

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can also find more at I'm Matthew Fraser

on all social media platforms. Thanks so much. Take