1 00:00:01,260 --> 00:00:03,780 Janice Porter: Hi, everyone, and welcome to this week's episode 2 00:00:03,810 --> 00:00:08,580 of relationships rule. My guest today is Suzanne Taylor King. 3 00:00:08,640 --> 00:00:11,700 She is a life and business coach and has been for a very long 4 00:00:11,700 --> 00:00:19,290 time since 2009. And she has a 35 year career really of x of 5 00:00:19,530 --> 00:00:23,040 entrepreneurial experience. I would call her a serial 6 00:00:23,040 --> 00:00:26,310 entrepreneur, I don't know if she will, but she's been in this 7 00:00:26,310 --> 00:00:29,880 racket for a long time. Her first business, which I'm gonna 8 00:00:29,880 --> 00:00:33,330 get her to tell you about was quite an interesting and 9 00:00:33,330 --> 00:00:38,220 successful venture. And she has her own approach to helping 10 00:00:38,430 --> 00:00:43,290 entrepreneurs and it seems, from what I've, from what I have 11 00:00:43,320 --> 00:00:47,070 experienced with her already, I can tell she is very passionate 12 00:00:47,340 --> 00:00:51,900 about helping entrepreneurs be successful. So first of all, 13 00:00:51,900 --> 00:00:53,340 welcome to the show, Suzanne. 14 00:00:53,970 --> 00:00:55,530 Suzanne Taylor-King: Thank you so much, John, it's great to be 15 00:00:55,530 --> 00:00:55,890 here. 16 00:00:56,040 --> 00:00:58,080 Janice Porter: You're very welcome. So I'd like you to 17 00:00:58,080 --> 00:01:01,590 share your story about your first entrepreneurial venture, 18 00:01:01,590 --> 00:01:04,440 because I think it comes best from you. Oh, 19 00:01:04,440 --> 00:01:07,560 Suzanne Taylor-King: my gosh, well, I was 22 years old, had no 20 00:01:07,560 --> 00:01:13,980 idea what I was doing. And my boyfriend at the time, had an 21 00:01:13,980 --> 00:01:19,890 idea of bringing California surf skateboard and snowboard 22 00:01:19,890 --> 00:01:26,580 products to the East Coast. And we started a retail store with 23 00:01:26,610 --> 00:01:34,140 $3,000. And it was in the basement of another store with 24 00:01:34,140 --> 00:01:41,700 no sign and no phone. So word of mouth traveled very quickly that 25 00:01:41,700 --> 00:01:45,570 we had some underground. And it really was underground, 26 00:01:46,530 --> 00:01:52,050 underground. Apparel, shoes, you know, just really cool stuff. 27 00:01:52,860 --> 00:01:59,370 And by the end of the first week, we had done $5,000 in 28 00:01:59,370 --> 00:02:07,080 sales. Nice. We had nothing left and needed to rebuy everything. 29 00:02:07,800 --> 00:02:13,560 And it was in that moment when I thought and remember this was 30 00:02:13,560 --> 00:02:19,800 before social media. There was no advertising, no promotion 31 00:02:19,800 --> 00:02:27,360 whatsoever. And I fully realized the power of people talking 32 00:02:27,360 --> 00:02:35,250 about you in rooms you're not in. So, you know, ultimately, I 33 00:02:35,250 --> 00:02:39,960 got divorced and walked away from a very successful 34 00:02:39,960 --> 00:02:47,400 franchised business. But my own safety, sanity, happiness was 35 00:02:47,400 --> 00:02:54,690 more important to me than money, even back then. So, but the 36 00:02:54,690 --> 00:02:59,760 lessons that I learned, you know, really stem from getting 37 00:02:59,760 --> 00:03:05,730 to know your ideal clients so well, that they feel like 38 00:03:05,730 --> 00:03:10,740 they're friends with you. And that feeling of Gosh, it's 39 00:03:10,740 --> 00:03:16,290 really just understands me, she gets me. I brought that forward 40 00:03:16,290 --> 00:03:21,390 into my first coaching practice where I was a health coach. And 41 00:03:22,140 --> 00:03:27,120 it turned out that I was helping many entrepreneurs with their 42 00:03:27,150 --> 00:03:32,640 health, wellness, fitness. And it turned into giving some 43 00:03:32,640 --> 00:03:37,770 business advice just based on my experience. And over the next 44 00:03:37,770 --> 00:03:41,820 couple of years, I fully transitioned into being a life 45 00:03:41,850 --> 00:03:45,960 and business coach for entrepreneurs. And it's been 46 00:03:46,020 --> 00:03:46,800 incredible. 47 00:03:47,400 --> 00:03:52,500 Janice Porter: Well, I've met you, I think twice now and have 48 00:03:52,500 --> 00:03:57,450 one sort of conversation with you. And I can tell right away 49 00:03:57,450 --> 00:04:03,870 how easy you are to talk to and how easy it is to get to feel 50 00:04:03,870 --> 00:04:08,850 like your friends already. Yeah, that is fantastic. I hope that I 51 00:04:08,880 --> 00:04:14,250 kind of have a little bit of that same. You do since because 52 00:04:14,280 --> 00:04:18,090 and that's maybe why my why we you know, connected quite 53 00:04:18,090 --> 00:04:20,970 quickly. I just knew when I first saw you at a networking 54 00:04:20,970 --> 00:04:23,880 event online that I wanted to talk to you it took us a while. 55 00:04:24,090 --> 00:04:27,630 But oh now why because you do have that sense that sense of 56 00:04:27,630 --> 00:04:32,370 warmness and caring that I'm sure that your that your clients 57 00:04:32,640 --> 00:04:36,780 experience. So, so thank you for that. A couple of things. One, 58 00:04:36,810 --> 00:04:40,020 you talked about athletics. I know you were an athlete, a 59 00:04:40,020 --> 00:04:42,990 professional athlete, or were you well, 60 00:04:44,550 --> 00:04:47,190 Suzanne Taylor-King: in high school, I was a State ranked 61 00:04:47,220 --> 00:04:53,280 swimmer. In right after college, I started snowboarding and 62 00:04:53,280 --> 00:04:57,720 started competing. But I was 24 at that point when I was 63 00:04:57,720 --> 00:05:02,640 competing, so that was considered Pretty old for the 64 00:05:02,670 --> 00:05:07,440 competition level, but I was sponsored. So I did get free 65 00:05:07,440 --> 00:05:10,920 swag and free snowboards and free clothing from a couple of 66 00:05:10,920 --> 00:05:15,570 different companies and went to numerous trade shows and made 67 00:05:15,570 --> 00:05:21,180 appearances to, you know, sell products for star. That's Yeah, 68 00:05:21,420 --> 00:05:27,030 fun. And I remember the first time I went to, which wasn't 69 00:05:27,030 --> 00:05:33,060 that long ago, I went to actually a ski shop with my son, 70 00:05:33,480 --> 00:05:37,710 too. And I thought, Oh, I'm gonna get new boots and a new 71 00:05:37,710 --> 00:05:43,440 snowboard. And the snowboard was like $1,200 or something. And I 72 00:05:43,440 --> 00:05:49,500 was like, Oh, yeah. And my son said, Woody, what are you 73 00:05:49,500 --> 00:05:55,200 thinking? I said, I don't know. I've never bought one. He said, 74 00:05:55,200 --> 00:05:58,710 you've never bought one. I said, No, I used to get all my stuff 75 00:05:58,710 --> 00:06:03,720 for free because people want to see me on their stuff. How did 76 00:06:03,720 --> 00:06:07,800 he react to that? It was he Well, he didn't think I was any 77 00:06:07,800 --> 00:06:10,770 cooler. So. Ah, 78 00:06:11,010 --> 00:06:13,620 Janice Porter: that's amazing. Did you ever by the way, you 79 00:06:13,620 --> 00:06:16,710 were probably in you were in the East Coast. Right? You're out of 80 00:06:16,710 --> 00:06:20,790 New Jersey, New York. Yeah. Did you ever come to Whistler to ski 81 00:06:20,790 --> 00:06:21,750 at all? Yes, 82 00:06:21,750 --> 00:06:24,930 Suzanne Taylor-King: I did. The zoo. Okay. Yes, yes. I actually 83 00:06:24,930 --> 00:06:32,100 did heliskiing there and was terrified. But I did it. And I 84 00:06:32,100 --> 00:06:37,200 think it was $75 for one trip in the helicopter up to the top. 85 00:06:37,710 --> 00:06:41,010 And for some reason I thought the helicopter was going to 86 00:06:41,010 --> 00:06:47,310 land. Ah, yes. Didn't know. They don't land. Oh, hover. And you 87 00:06:47,310 --> 00:06:48,600 jump out? Yeah. 88 00:06:49,200 --> 00:06:51,150 Janice Porter: I know. I have friends who've done that. I'm 89 00:06:51,150 --> 00:06:55,110 not a skier snowboarder, I think skiing at Whistler in my youth, 90 00:06:55,110 --> 00:07:00,450 but I fell in love with a basketball coach and player and 91 00:07:00,450 --> 00:07:04,440 so I was always going to gym in the winter after my my last 92 00:07:04,440 --> 00:07:08,580 boyfriend had taken me skiing up at Whistler. And when I had to 93 00:07:08,580 --> 00:07:13,500 carry my own skis, that was enough for me. Yeah. Yeah. I was 94 00:07:13,500 --> 00:07:17,370 not the athlete. I caught me city most most of the time. But 95 00:07:17,370 --> 00:07:21,180 anyway, I did it. And I didn't learn to ski as a kid. So it's 96 00:07:21,180 --> 00:07:23,250 harder when you're an adult. Yeah, I didn't 97 00:07:23,250 --> 00:07:27,360 Suzanne Taylor-King: either. I grew up surfing. So skiing was 98 00:07:27,390 --> 00:07:30,870 very difficult for me the couple of times I tried and gave up. 99 00:07:31,350 --> 00:07:35,910 And then trying snowboarding, you know, at about 22 because of 100 00:07:35,910 --> 00:07:42,750 a boy. Yeah. Oh, yeah. And it was the same movement and 101 00:07:42,750 --> 00:07:45,810 surfing. You just had to dress much warmer. Yeah. 102 00:07:46,980 --> 00:07:49,650 Janice Porter: So I would think that and I didn't plan on this, 103 00:07:49,650 --> 00:07:52,200 but, but it's interesting to me because I have a daughter, who 104 00:07:52,200 --> 00:07:58,500 is a very good athlete is was a very good athlete. And she 105 00:07:58,500 --> 00:08:04,200 played team sports, basketball, volleyball, softball, but she 106 00:08:04,200 --> 00:08:08,550 learned a lot from that time. And I'm sure that you did, too, 107 00:08:08,580 --> 00:08:12,240 in terms of what that what did that bring for you to business 108 00:08:12,240 --> 00:08:15,480 and that you maybe share with your clients these days? 109 00:08:15,690 --> 00:08:18,030 Suzanne Taylor-King: Well, I think it was a combination. So 110 00:08:18,030 --> 00:08:24,600 my dad was in the army before I was born, and he was an athlete, 111 00:08:24,690 --> 00:08:30,420 as well. And my first takeaway from him being an athlete was me 112 00:08:30,420 --> 00:08:36,540 wanting to cycle with him. And he, he was about 45, at the 113 00:08:36,540 --> 00:08:41,880 time, I started showing interest in cycling. And he was cycling 114 00:08:41,880 --> 00:08:49,620 with a group of guys who were between 25 and 3540. So he was 115 00:08:49,620 --> 00:08:56,040 older than all of them. And he pride he just had so much pride 116 00:08:56,040 --> 00:09:01,020 in himself about being able to function at their level or or 117 00:09:01,020 --> 00:09:05,190 beyond sometimes. And I so I took that was my number one 118 00:09:05,340 --> 00:09:09,870 takeaway was always play with a better player. Surround yourself 119 00:09:09,870 --> 00:09:13,560 with great people and great things happen. And that applies 120 00:09:13,590 --> 00:09:20,640 to business as well. And then I think with snowboarding, since 121 00:09:20,640 --> 00:09:28,920 it was very independent, but yet you it was very dependent on my 122 00:09:28,950 --> 00:09:34,590 own meant the place I was at mentally. So if I was having a 123 00:09:34,590 --> 00:09:40,530 good day, if I felt strong if I felt capable. There was nothing 124 00:09:40,530 --> 00:09:46,950 I couldn't accomplish the minute I had self doubt in, say jumping 125 00:09:46,950 --> 00:09:52,950 off the lift without my back foot strapped in, jumping out of 126 00:09:52,950 --> 00:09:56,100 that helicopter in Whistler, when you jump out of that 127 00:09:56,100 --> 00:10:00,300 helicopter. You It's not jumping to static you're jumping thing 128 00:10:00,330 --> 00:10:06,180 to steep downhill immediately. It, it really showed me the 129 00:10:06,180 --> 00:10:11,370 power of your mindset and your outlook. And you know, where you 130 00:10:11,370 --> 00:10:16,680 focus your attention is where your business will go. And my 131 00:10:16,680 --> 00:10:20,280 clients definitely benefit from that background with me. 132 00:10:20,580 --> 00:10:22,830 Janice Porter: That's makes so much sense actually, it really 133 00:10:22,830 --> 00:10:29,850 does. So, what would you say? I'm going to skip now to 134 00:10:29,880 --> 00:10:33,840 entrepreneurship? And what would you say? I think I read 135 00:10:33,840 --> 00:10:36,660 somewhere that, you know, one of the things that you talked about 136 00:10:36,660 --> 00:10:40,440 is to grow your authority. So what's the best way for an 137 00:10:40,440 --> 00:10:44,040 entrepreneur to start to grow their authority? Hmm, 138 00:10:44,070 --> 00:10:49,020 Suzanne Taylor-King: pick one thing, one platform, and one 139 00:10:49,020 --> 00:10:55,380 offer. And one ideal client, I see so many, spreading 140 00:10:55,380 --> 00:11:00,120 themselves. So thin, Facebook, LinkedIn, Instagram, tik, Tok, 141 00:11:00,840 --> 00:11:05,010 YouTube, and trying to do all of those platforms. And it's 142 00:11:05,040 --> 00:11:09,420 absolutely impossible to do all of those platforms, and do them 143 00:11:09,420 --> 00:11:15,870 all well, until you have delegation capabilities. So I 144 00:11:15,870 --> 00:11:20,010 always say, start with one platform, and you pick the 145 00:11:20,010 --> 00:11:24,060 platform based on your ideal client. And that's part of the 146 00:11:24,060 --> 00:11:27,780 work, you know, I do with my clients is really deciding, 147 00:11:28,170 --> 00:11:33,090 where's that best place for me to find my ideal client? And 148 00:11:33,090 --> 00:11:37,680 once you're making the income that you want, from, say, your 149 00:11:37,680 --> 00:11:42,690 Facebook group, and your Facebook following, then you can 150 00:11:42,690 --> 00:11:47,670 move on to another platform with maybe another offer? Or maybe 151 00:11:47,670 --> 00:11:50,790 the same offer? Depending? Keep 152 00:11:50,790 --> 00:11:54,720 Janice Porter: it simple? Yes, yeah. And hone it as you go to 153 00:11:54,720 --> 00:11:56,190 make to make it Yeah. 154 00:11:56,190 --> 00:11:59,280 Suzanne Taylor-King: And I, I actually, I've added four or 155 00:11:59,280 --> 00:12:06,450 five things in the last maybe six, seven years. And I just 156 00:12:06,450 --> 00:12:14,340 decided today, I know, I don't like it. I don't like having 157 00:12:14,850 --> 00:12:18,480 this offer that offer even even though they're they're doing 158 00:12:18,480 --> 00:12:26,670 okay, I want to go back to having that one thing that one 159 00:12:26,670 --> 00:12:33,150 offer or that one community. And your clients naturally come from 160 00:12:33,150 --> 00:12:33,390 that. 161 00:12:35,610 --> 00:12:37,710 Janice Porter: It sounds so simple, but 162 00:12:37,740 --> 00:12:42,270 Suzanne Taylor-King: it actually it's simpler than we allow it to 163 00:12:42,270 --> 00:12:47,520 be a lot of times, because unfortunately, in the online 164 00:12:47,520 --> 00:12:50,820 space, you're gonna hear so many messages, like, you need a 165 00:12:50,820 --> 00:12:53,850 podcast, you need a YouTube channel, you need a Facebook 166 00:12:53,850 --> 00:12:57,060 group, you need this, you need that. And it's because they're 167 00:12:57,060 --> 00:13:00,420 trying to sell you something they're trying to sell you own 168 00:13:00,420 --> 00:13:07,140 what they do for their clients, which I get it, I get it. But 169 00:13:07,230 --> 00:13:09,420 you kind of have to have blinders on. It's 170 00:13:09,420 --> 00:13:13,290 Janice Porter: really hard to and I'm very guilty of that. I 171 00:13:13,290 --> 00:13:16,740 have different parts of my business. And it's frustrating 172 00:13:16,740 --> 00:13:21,300 me sometimes because it's too much. And I need to streamline 173 00:13:21,300 --> 00:13:25,890 and I always feel that. Yeah, live and learn anyway. So we'll 174 00:13:25,890 --> 00:13:32,910 talk. Now, you've had your own? Well, just to that point, your 175 00:13:32,910 --> 00:13:37,110 ideal client, I've always fought that I've always fought it. 176 00:13:37,170 --> 00:13:41,820 Because the minute I say this is my ideal client, my clients that 177 00:13:41,820 --> 00:13:47,130 I that come to me are completely different. So when you say that 178 00:13:47,160 --> 00:13:50,040 it doesn't doesn't have to be that one persona. 179 00:13:51,060 --> 00:13:53,310 Suzanne Taylor-King: Well, here's, here's what happened for 180 00:13:53,310 --> 00:13:59,040 me, I like you, I was very resistant to the niche, or the 181 00:13:59,070 --> 00:14:03,990 ideal client work. I did it a couple times. But I didn't 182 00:14:03,990 --> 00:14:07,230 really stick to it. I would just say anybody and everybody, 183 00:14:07,230 --> 00:14:15,390 whatever. And about two years ago, my mentor said to me, take 184 00:14:15,390 --> 00:14:20,190 a look at who you're currently working with one on one. And 185 00:14:20,190 --> 00:14:24,060 instead of defining them like, oh, entrepreneur, and they're a 186 00:14:24,060 --> 00:14:27,960 coach, or they they own a bookstore, look at their 187 00:14:27,960 --> 00:14:32,880 psychographics instead of demographics. I was like, huh, 188 00:14:33,480 --> 00:14:40,140 all right. So I made a list of my five one on one clients, and 189 00:14:40,710 --> 00:14:49,140 they were all men. They were all over 50 They all had previous 190 00:14:49,380 --> 00:14:57,000 athletic or military experience. They were all spiritual, and two 191 00:14:57,000 --> 00:15:00,180 of them were very Christian church going and involved have 192 00:15:00,210 --> 00:15:06,990 with their church community. Then they all had a business 193 00:15:07,020 --> 00:15:13,320 there their business problems or pain points, or doing too many 194 00:15:13,320 --> 00:15:17,940 things needed to streamline, or they didn't have a clear, 195 00:15:18,120 --> 00:15:25,410 defined offer, and a roadmap for their clients to visually see 196 00:15:25,530 --> 00:15:32,400 and touch and experience. Wow. Okay. And then the the thing 197 00:15:32,400 --> 00:15:40,680 that was really incredible. They were all introduced to me by 198 00:15:40,710 --> 00:15:50,010 referrals. And I thought, dear Lord, what am I doing spending 199 00:15:50,040 --> 00:15:55,740 all of that time creating content for social media? When 200 00:15:56,100 --> 00:16:00,750 the five high end people I'm working with, we're all from 201 00:16:00,750 --> 00:16:07,500 referrals, and I don't even try to get referrals. What if I just 202 00:16:08,010 --> 00:16:14,790 try and ask for more of that, please? Thank you. Yeah, that's 203 00:16:14,790 --> 00:16:18,840 fast. And it was a huge turning point for me. Oh, I 204 00:16:18,840 --> 00:16:23,670 Janice Porter: can understand that. Totally. I mean, referrals 205 00:16:23,700 --> 00:16:30,180 are usually the best kind of clients, because it's not a cold 206 00:16:30,180 --> 00:16:33,360 call, even though it is right. I mean, it's not because they 207 00:16:33,360 --> 00:16:37,530 trust the person that that sent them to you. And, yeah, yeah, 208 00:16:37,530 --> 00:16:41,520 that's really interesting. That's what really what I meant 209 00:16:41,520 --> 00:16:45,270 when I said that I, I think I want to work with or that I 210 00:16:45,630 --> 00:16:49,410 attract, you know, women mid age, you know, coaches, 211 00:16:49,410 --> 00:16:53,910 consultants. And then I look and I got six men that are all 212 00:16:53,910 --> 00:16:57,330 financial planners. And that's happened to me a lot. So, yeah, 213 00:16:57,360 --> 00:17:01,980 it's very interesting. So. So that's a really good point. And 214 00:17:01,980 --> 00:17:04,980 I have to have to point this out, because I heard you say it 215 00:17:04,980 --> 00:17:07,350 on your video, and you just said it now. And I'm like, Oh, God 216 00:17:07,350 --> 00:17:15,060 bless you. The word niche. Most Americans say niche. How do you 217 00:17:15,060 --> 00:17:17,280 get it? Right? I love that. Because I 218 00:17:17,280 --> 00:17:18,780 Suzanne Taylor-King: don't know how do I get it? Right? 219 00:17:19,560 --> 00:17:21,630 Janice Porter: French word and it is niche. It is 220 00:17:21,630 --> 00:17:27,480 Suzanne Taylor-King: a French word. And I think niche reminds 221 00:17:27,480 --> 00:17:35,160 me of itch. Awesome. Reminds me of knit. And that's what blazer 222 00:17:35,160 --> 00:17:37,260 called, so I stay away from that. 223 00:17:38,760 --> 00:17:41,250 Janice Porter: That's good enough. Not true. I love it. 224 00:17:41,250 --> 00:17:47,790 Anyway. That's great. So um, so you talk about one of the 225 00:17:47,790 --> 00:17:52,140 focuses for your clients, as you're working with them, is to 226 00:17:52,140 --> 00:17:57,420 have them I think, if I'm sure you do this with them, you bring 227 00:17:57,420 --> 00:18:05,460 out their their unique their uniqueness and their special 228 00:18:06,030 --> 00:18:10,770 sauce that will help them grow and flourish as an entrepreneur. 229 00:18:10,890 --> 00:18:12,060 How do you do that? 230 00:18:12,780 --> 00:18:17,220 Suzanne Taylor-King: Oh, well, I a couple different things. So I 231 00:18:17,220 --> 00:18:23,190 learned a process of extracting intellectual property. And that 232 00:18:23,190 --> 00:18:29,940 was, well it was combination of unique ability from Strategic 233 00:18:29,940 --> 00:18:38,160 Coach, and then part from your not to do list and your unique 234 00:18:38,160 --> 00:18:45,840 genius from Tony Robbins, and then part assessments. So the 235 00:18:45,840 --> 00:18:49,080 assessments I typically have somebody take our Clifton 236 00:18:49,080 --> 00:18:53,580 Strengths, a positive psychology, Strengths 237 00:18:53,580 --> 00:18:57,570 Assessment, which is your personality strengths. And then 238 00:18:57,600 --> 00:19:02,910 a saboteur assessment, which is from a motional intelligence 239 00:19:02,940 --> 00:19:09,690 program by Shahrzad Charmaine, a French person and the 240 00:19:09,690 --> 00:19:18,120 combination of your personality, your strengths mentally, 241 00:19:18,150 --> 00:19:23,130 emotionally. And then if you're going to self sabotage, how's 242 00:19:23,130 --> 00:19:28,380 that going to look? So those three things in combination, 243 00:19:28,620 --> 00:19:34,080 typically show me and then a timeline of your life. The 244 00:19:34,080 --> 00:19:39,540 timeline of your life looks like your talent stack, so education, 245 00:19:39,600 --> 00:19:45,840 degrees, certifications, but also your social emotional 246 00:19:45,930 --> 00:19:52,860 journey. And looking at all of that from a big overhead view. A 247 00:19:52,860 --> 00:19:56,880 couple things are gonna pop out. For me when I did this for 248 00:19:56,880 --> 00:20:03,120 myself, I noticed that every Every time I had financial 249 00:20:03,540 --> 00:20:09,060 upswing, I got less creative financial downswing more 250 00:20:09,060 --> 00:20:16,050 creative. Whenever I was not challenged in my life, I was 251 00:20:16,050 --> 00:20:20,880 bored. Okay, so always be challenging myself became a 252 00:20:20,880 --> 00:20:25,440 rule. And I noticed when I do it with clients, that typically 253 00:20:25,470 --> 00:20:31,530 they see it, it's not me seeing it or finding it for them. It's 254 00:20:31,530 --> 00:20:35,790 I'm giving them the tools and the information. And then 255 00:20:35,850 --> 00:20:39,150 they're looking at and saying, Wow, I can't believe I didn't 256 00:20:39,150 --> 00:20:44,190 see that. I've been sick, you know, six or seven times in my 257 00:20:44,190 --> 00:20:48,570 life with major illnesses. And I healed myself, every single one 258 00:20:48,570 --> 00:20:52,260 of those times. And what I'm doing with my clients is 259 00:20:52,410 --> 00:20:58,800 holistic healing. You didn't put that together? But they don't? 260 00:20:59,220 --> 00:21:00,900 Because it's hard to see it. 261 00:21:02,010 --> 00:21:04,500 Janice Porter: Yeah, when you're in the can't see the forest for 262 00:21:04,500 --> 00:21:05,910 the trees, right? Yes, 263 00:21:06,030 --> 00:21:10,230 Suzanne Taylor-King: yes. And then that that saboteur that 264 00:21:10,230 --> 00:21:14,880 kind of lets me know, that helps me advance my coaching with 265 00:21:14,880 --> 00:21:19,860 someone faster. So I've noticed when I have somebody take that, 266 00:21:20,340 --> 00:21:25,650 I can tell how they're going to show up during an in a coaching 267 00:21:25,650 --> 00:21:29,640 relationship. And if they're going to self sabotage the work 268 00:21:29,640 --> 00:21:33,390 that we're doing, I know exactly how it's going to show up. And I 269 00:21:33,390 --> 00:21:37,440 can do that quicker. And that's that kind of helps me build 270 00:21:37,440 --> 00:21:41,790 rapport with my client faster. So if I know somebody is a 271 00:21:41,790 --> 00:21:48,030 procrastinator, and they show up week two without week one's 272 00:21:48,300 --> 00:21:53,040 stuff done. Yeah, I immediately know, it's because there are 273 00:21:53,040 --> 00:21:56,820 procrastinate or don't believe any of those excuses. Let's 274 00:21:56,820 --> 00:22:00,000 tackle the procrastination first, so we can move forward. 275 00:22:00,780 --> 00:22:03,900 So what kind of businesses 276 00:22:03,900 --> 00:22:08,700 Janice Porter: today are people starting or are in that you work 277 00:22:08,700 --> 00:22:11,490 with? It isn't very completely across his charts, or, 278 00:22:11,910 --> 00:22:16,350 Suzanne Taylor-King: um, I'd say my favorites are ones that are 279 00:22:16,350 --> 00:22:23,160 responsible for getting their own people meaning real estate 280 00:22:23,190 --> 00:22:30,600 agents, coaches, consultants, I'm so service service, service 281 00:22:30,600 --> 00:22:37,200 based, even even a financial advisor who works for a company. 282 00:22:37,860 --> 00:22:43,830 And he's kind of tied into the company's marketing. They can't 283 00:22:43,830 --> 00:22:48,180 do their own marketing because of compliance. I help them kind 284 00:22:48,180 --> 00:22:52,080 of figure out who they are. So that when they go out their 285 00:22:52,080 --> 00:22:58,260 network, they stand out. Yeah. They don't lead with. Hi, I'm a 286 00:22:58,260 --> 00:23:01,380 financial advisor for Janney, Montgomery, Scott. Well, yeah. 287 00:23:01,410 --> 00:23:03,300 You in 10,000 other people 288 00:23:03,330 --> 00:23:09,510 Janice Porter: by Yeah. Yeah. So that actually makes me ask a 289 00:23:09,510 --> 00:23:15,600 question. I know that when I first saw you on screen, it was 290 00:23:15,630 --> 00:23:19,050 at an online networking group that I had been invited to by 291 00:23:19,050 --> 00:23:23,280 Michael Goldberg, who had been on my podcast. I don't know now 292 00:23:23,280 --> 00:23:27,120 how I met him. I was I think it was a referral from someone else 293 00:23:27,120 --> 00:23:32,160 who had been on because you guys are all back East. And so I know 294 00:23:32,370 --> 00:23:38,340 that right. So he was great. And people were speaking highly of 295 00:23:38,340 --> 00:23:41,820 you. And then it kind of took a while. But what I was gonna say 296 00:23:41,820 --> 00:23:48,180 is did you go back to in person networking with a flourish? 297 00:23:48,180 --> 00:23:51,990 Like, did you want to do that? I haven't gone back. So it's, 298 00:23:52,020 --> 00:23:52,680 yeah, 299 00:23:52,710 --> 00:23:59,100 Suzanne Taylor-King: I I always did in person. From the time I 300 00:23:59,100 --> 00:24:04,500 started my health coaching practice in 2009. And because I 301 00:24:04,500 --> 00:24:10,050 had a decent size local network, when I came into the online 302 00:24:10,050 --> 00:24:14,700 space, I immediately had people to connect with, you know, I 303 00:24:14,700 --> 00:24:19,260 just took those in person and brought them online. During 304 00:24:19,260 --> 00:24:27,030 COVID, I definitely leaned into more networking groups. You 305 00:24:27,030 --> 00:24:31,020 know, as part of Michael's group for years, I actually led to the 306 00:24:31,020 --> 00:24:36,300 Philadelphia chapter of the networking group. Then from that 307 00:24:36,300 --> 00:24:41,100 I met a Texas group from that I met a couple groups in 308 00:24:41,100 --> 00:24:47,640 California. I've spoken to a lot of really large national groups 309 00:24:47,640 --> 00:24:53,490 at their national convention. So I would get like, you know, 300 310 00:24:53,490 --> 00:24:57,510 members from all over the country in one room and get to 311 00:24:57,510 --> 00:25:01,260 speak to them virtually of course during COVID I was like, 312 00:25:01,260 --> 00:25:07,320 Wow, this could really this could really do well. I don't 313 00:25:07,320 --> 00:25:10,620 have to leave my house, I can wear sweatpants and slippers. 314 00:25:10,680 --> 00:25:17,820 Yeah, I love that. And I have my own in person group that we meet 315 00:25:17,820 --> 00:25:22,320 for lunch once a quarter. And it's a pretty small group of 316 00:25:22,320 --> 00:25:28,380 about 10 or 12. And are the core members, there's six of us. And 317 00:25:28,380 --> 00:25:32,970 we commit to bringing somebody new to the group, every quarter. 318 00:25:33,750 --> 00:25:37,470 One person, yeah, we'll bring one new person who's awesome. 319 00:25:38,040 --> 00:25:42,630 And I've tried the Chamber of Commerce and all those local 320 00:25:42,630 --> 00:25:48,330 groups. And at this point, I don't really need to do that 321 00:25:48,330 --> 00:25:52,710 anymore. Yeah, but I do kind of keep keep my toe in. 322 00:25:52,950 --> 00:25:57,150 Janice Porter: Yeah, sure. I just find and I wonder if you 323 00:25:57,150 --> 00:26:02,640 find this to that, when I'm talking to and usually in a 324 00:26:02,640 --> 00:26:06,450 networking situation, newer entrepreneurs, they, they they 325 00:26:06,450 --> 00:26:09,360 keep saying, like, they say things like, well, I go to two 326 00:26:09,360 --> 00:26:14,490 or three networking groups a week? And I'm like, I know. Is 327 00:26:14,490 --> 00:26:17,610 your target audience there? You know, like, Are these your 328 00:26:17,610 --> 00:26:21,540 people? Because if they're not, to my mind, it's almost 329 00:26:21,540 --> 00:26:25,800 sometimes a waste of time? I mean, totally. Yeah. I mean, so 330 00:26:26,250 --> 00:26:30,720 I wonder about that with people today. And I do most of my 331 00:26:30,720 --> 00:26:35,730 networking on LinkedIn. So that's why I always find it 332 00:26:35,730 --> 00:26:38,340 interesting. When people say I have to be out networking, I 333 00:26:38,340 --> 00:26:41,070 have to be out networking. No, well, I 334 00:26:41,100 --> 00:26:45,480 Suzanne Taylor-King: think I use this measure. So I had an in 335 00:26:45,480 --> 00:26:51,420 person event, we meet for lunch. At the local country club. It's 336 00:26:51,450 --> 00:26:57,750 it's run by a financial advisor, friend of mine. And I would say 337 00:26:57,750 --> 00:27:02,520 it's every two, two months, maybe this month, there was 338 00:27:02,550 --> 00:27:09,510 eight people there. And I came home with three business cards, 339 00:27:09,540 --> 00:27:13,080 they're still sitting right here on my desk, three cards from new 340 00:27:13,080 --> 00:27:19,980 people that I had not met before. And I waited. They're 341 00:27:19,980 --> 00:27:29,970 sitting right here. Let's see who reaches out to me. And nine 342 00:27:29,970 --> 00:27:38,280 times out of 10. When I go to an in person event, no one follows 343 00:27:38,280 --> 00:27:43,710 up. I know, it's huge. I don't understand why you're there. Is 344 00:27:43,710 --> 00:27:48,690 it just for lunch? Like? Or are you if you're not actively 345 00:27:48,690 --> 00:27:53,640 looking for me to introduce you to people or refer business to 346 00:27:53,640 --> 00:27:55,170 you? Why are you there? 347 00:27:56,580 --> 00:27:58,770 Janice Porter: So how to deal with that, though? They don't 348 00:27:58,770 --> 00:28:02,280 know what to do. They don't know what to say. They really don't? 349 00:28:02,640 --> 00:28:02,790 Well, 350 00:28:02,790 --> 00:28:04,620 Suzanne Taylor-King: then what? What, then you got to figure 351 00:28:04,620 --> 00:28:09,810 that out. And I have somebody to refer you to for that as well. I 352 00:28:09,810 --> 00:28:14,370 went through an eight week program and took my networking 353 00:28:14,400 --> 00:28:20,220 skills, not even network network building skills to the next 354 00:28:20,220 --> 00:28:24,810 level. So that means I went to a chamber of commerce meeting a 355 00:28:24,810 --> 00:28:28,710 couple months ago. There's 300 people in the room. I'm not 356 00:28:28,710 --> 00:28:32,400 following up with 300 people. But the 10 people that were 357 00:28:32,400 --> 00:28:36,810 sitting at my table, I introduced myself to, I told 358 00:28:36,810 --> 00:28:39,750 them what I do. I'm a coach for business owners and 359 00:28:39,750 --> 00:28:43,620 entrepreneurs who want to extract their intellectual 360 00:28:43,620 --> 00:28:46,560 property and turn it into a product or a service or a 361 00:28:46,560 --> 00:28:53,070 revenue stream. very concise, very specific. And two of the 362 00:28:53,070 --> 00:28:57,810 people were like, oh, I want to do that. Well, of course you do. 363 00:28:57,810 --> 00:29:00,720 Because I describe it in a way. That's for the people in the 364 00:29:00,720 --> 00:29:07,350 room. Yeah, that's a skill. And so 10 business cards, I followed 365 00:29:07,350 --> 00:29:11,640 up with the two people who asked me to the other ones, I just sat 366 00:29:11,640 --> 00:29:14,760 back and waited. Nothing. 367 00:29:16,020 --> 00:29:17,820 Janice Porter: And you do that? Because you don't need that 368 00:29:17,820 --> 00:29:22,650 business necessarily. But you're just Yeah, yeah. Yeah. Well, 369 00:29:22,680 --> 00:29:25,590 only because you want to work with people who want to work 370 00:29:25,590 --> 00:29:28,470 with you. Yes. And for years, 371 00:29:29,130 --> 00:29:33,300 Suzanne Taylor-King: I would be the madman after an event. I'd 372 00:29:33,300 --> 00:29:38,910 have a stack of 40 cards. And I'd be like, connecting with 373 00:29:38,910 --> 00:29:42,930 them on LinkedIn, emailing them, following up making phone calls. 374 00:29:43,290 --> 00:29:47,400 None of it ever led anywhere because the person on the other 375 00:29:47,400 --> 00:29:50,880 end didn't know what to do with it. I know. So it's almost 376 00:29:50,880 --> 00:29:57,780 better to be the attractor of people. Now you're seeing my 377 00:29:57,780 --> 00:30:02,640 secrets here be the attractor of people being To be be the person 378 00:30:02,730 --> 00:30:07,920 that people want to hang out with. And then connecting 379 00:30:07,920 --> 00:30:13,140 becomes easier. And plus you're doing it with people who 380 00:30:13,170 --> 00:30:15,660 appreciate and reciprocate. Well, 381 00:30:15,660 --> 00:30:18,960 Janice Porter: I used to teach networking to new entrepreneurs 382 00:30:18,960 --> 00:30:24,000 at a local college. And, and I always dream and then we then I, 383 00:30:24,600 --> 00:30:28,320 I did some networking, sort of role playing and so on with 384 00:30:28,320 --> 00:30:36,630 them, too. But I remember I remember saying them saying, 385 00:30:36,630 --> 00:30:39,930 like, they they don't know what to do, they don't know how to 386 00:30:40,050 --> 00:30:42,900 follow. You know, it was important that I had a 387 00:30:42,900 --> 00:30:45,960 beautiful, shiny business card, and I handed out to everybody. 388 00:30:45,990 --> 00:30:50,070 No, I never, that's not what it's about. But I used to teach 389 00:30:50,070 --> 00:30:54,450 that you, you go to a networking event, like a chamber event, and 390 00:30:54,450 --> 00:30:57,360 you want to talk to, you know, three to five people in the 391 00:30:57,360 --> 00:31:00,300 room, you want to talk to the organizer, you want to talk to 392 00:31:00,300 --> 00:31:04,920 the person who who checks everybody in, because they know 393 00:31:04,950 --> 00:31:08,160 everybody, usually you want to talk to the speaker, and you 394 00:31:08,160 --> 00:31:12,510 want to talk to to what I call hubs, the people that are that 395 00:31:12,540 --> 00:31:17,550 attracting everybody, so that you get a sense of the room from 396 00:31:17,580 --> 00:31:21,960 from that. And if you're new you want that's really your goal is 397 00:31:21,960 --> 00:31:26,190 to connect maybe five people but the ones who know what they're 398 00:31:26,190 --> 00:31:29,820 doing because they are usually those people. So I don't know, 399 00:31:29,820 --> 00:31:33,750 it's just really interesting. But you people go very, I 400 00:31:33,780 --> 00:31:37,950 remember going once with a friend of mine, who was part of 401 00:31:37,950 --> 00:31:41,760 a women's group, I, she didn't like networking, and she went 402 00:31:41,760 --> 00:31:45,240 and got these beautiful brochures and things. She was an 403 00:31:45,240 --> 00:31:52,020 interior designer, I think she was. And she came to the event 404 00:31:52,050 --> 00:31:55,530 and all she couldn't talk, she was handing out stuff that was 405 00:31:55,530 --> 00:31:59,610 going no garbage, and know how to talk to people. She was too 406 00:31:59,610 --> 00:32:03,840 nervous. So it's really hard for some people. You know, I 407 00:32:03,840 --> 00:32:08,130 Suzanne Taylor-King: feel really lucky, because I was a dental 408 00:32:08,130 --> 00:32:10,530 hygienist for 20 years, 409 00:32:10,950 --> 00:32:13,500 Janice Porter: which you talk to people who couldn't answer you. 410 00:32:13,800 --> 00:32:18,900 Suzanne Taylor-King: Yeah, which was perfect. Right? Plus, I got 411 00:32:18,900 --> 00:32:22,860 used to, you know, making people feel comfortable, who were 412 00:32:22,860 --> 00:32:28,470 nervous or didn't want to be there, and kind of learned how 413 00:32:28,470 --> 00:32:33,900 to talk to a wide variety of people and get other people 414 00:32:33,900 --> 00:32:40,830 talking about themselves. Key. And then I went to tell you, I 415 00:32:40,830 --> 00:32:46,140 met one person. And again, roomful of 100 people. And in 416 00:32:46,140 --> 00:32:54,570 walks this guy who was wearing a bright blue, like really bright 417 00:32:54,570 --> 00:33:01,560 blue suit, with a purple shirt, and a blue tie. Like he just 418 00:33:01,560 --> 00:33:06,330 stood out. He was not in business attire, this suit was 419 00:33:07,590 --> 00:33:12,990 very, very nice and very well cut and, and I saw him walk in. 420 00:33:13,320 --> 00:33:18,210 And I was like, I don't know who he is or what he does. But I'm 421 00:33:18,210 --> 00:33:22,410 gonna go talk to him. Yeah. And I walked up. And I said, I 422 00:33:23,070 --> 00:33:29,940 noticed you when you walked in a very distinctive look. And I 423 00:33:29,940 --> 00:33:35,070 wanted to just say hello and introduce myself. Turns out, 424 00:33:35,430 --> 00:33:42,990 he's a personal stylist for men, and makes custom clothing for 425 00:33:42,990 --> 00:33:52,230 men. And 90% of those men are business owners, or executives, 426 00:33:52,260 --> 00:33:58,650 that would be ideal clients, for me. So because of how I walked 427 00:33:58,650 --> 00:34:01,950 up to him, like, Hmm, I don't know who you are, but you look 428 00:34:01,950 --> 00:34:05,430 like somebody I should know, in this room. And he looked at me 429 00:34:05,430 --> 00:34:10,470 like, best opening line ever. And I said much I'm Suzanne. 430 00:34:11,610 --> 00:34:14,190 Unknown: It was great. Yeah, that's awesome. You 431 00:34:14,189 --> 00:34:16,679 Suzanne Taylor-King: know, being fearless helps a little bit. 432 00:34:17,760 --> 00:34:20,010 Janice Porter: When I was little, I used to go out with my 433 00:34:20,010 --> 00:34:23,130 mom all the time. And my mom was the perfect example for me. She 434 00:34:23,130 --> 00:34:24,960 would make friends with the butcher, the baker, the 435 00:34:24,960 --> 00:34:28,440 candlestick maker. Not only did they all love her when she came 436 00:34:28,440 --> 00:34:32,400 in the store, send postcards to them when she was on vacation. 437 00:34:32,430 --> 00:34:37,410 My mom loved people and dogs love people. And I learned I 438 00:34:37,410 --> 00:34:41,070 swear I it's I learned it in the womb because she was like that. 439 00:34:41,250 --> 00:34:45,210 And and it's it's always been easy for me to talk to people 440 00:34:45,210 --> 00:34:47,880 and get them talking about themselves, which is the key 441 00:34:47,970 --> 00:34:52,200 course. Okay, this has been delightful and so much fun. I 442 00:34:52,200 --> 00:34:55,380 could do it for a lot longer, but we must wrap up. So I'm 443 00:34:55,380 --> 00:34:59,010 going to ask you a couple last questions. One is one of my 444 00:34:59,010 --> 00:35:02,970 favorite quote. Questions to ask most of the time to my guests, 445 00:35:03,150 --> 00:35:07,170 because it's about my favorite word curiosity. So I want to 446 00:35:07,170 --> 00:35:10,170 know, it's a two part question number one, do you think 447 00:35:10,260 --> 00:35:14,880 curiosity is innate or learned? And second part, what are you 448 00:35:14,880 --> 00:35:16,590 most curious about these days? 449 00:35:17,849 --> 00:35:21,509 Suzanne Taylor-King: I think it can be learned, but I think most 450 00:35:21,509 --> 00:35:25,499 people are born with it. And if but if you don't have it, you 451 00:35:25,499 --> 00:35:29,609 can absolutely learn how to be a better listener and more 452 00:35:29,609 --> 00:35:36,539 curious. Right now, I am most curious about time management, 453 00:35:36,809 --> 00:35:44,249 and what that looks like for my clients. And I'm diving deep on 454 00:35:44,999 --> 00:35:50,279 time management, calendar, blocking, scheduling. And I have 455 00:35:50,279 --> 00:35:54,239 about six different books I'm learning from right now. 456 00:35:54,869 --> 00:35:57,149 Janice Porter: Any of them that have been around for a long 457 00:35:57,149 --> 00:36:00,209 time, because I used to do that. And then I fell off the wagon. 458 00:36:00,240 --> 00:36:03,000 Suzanne Taylor-King: I love David Allen getting things done. 459 00:36:03,810 --> 00:36:08,460 Because I'm a big list maker, whether you do it digitally or 460 00:36:08,460 --> 00:36:16,140 on paper. And then I love Cal Newport. Digital minimalism. And 461 00:36:16,140 --> 00:36:21,570 I also love Dr. Ben Hardy, who talks about 10x being easier 462 00:36:21,570 --> 00:36:28,650 than 2x. I, I love Michael Hyatt planner system, which is just a 463 00:36:28,650 --> 00:36:35,370 way of planning your day. And my coach, Dan Henry, he teaches a 464 00:36:35,370 --> 00:36:42,090 daily kind of journaling thing that's personal and business. 465 00:36:42,390 --> 00:36:46,770 And I'm kind of just seeing how I can incorporate all of that 466 00:36:46,770 --> 00:36:48,000 into one system. 467 00:36:48,420 --> 00:36:51,060 Janice Porter: Fantastic. That's great. Thank you for that. And 468 00:36:51,060 --> 00:36:56,550 last question. Just your maybe favorite or best or what comes 469 00:36:56,550 --> 00:37:01,110 to mind piece of advice for my listeners who are definitely 470 00:37:01,140 --> 00:37:05,790 your audience, and what you would give them as their your 471 00:37:05,790 --> 00:37:10,080 favorite tip of the day for business. Not 472 00:37:10,080 --> 00:37:13,260 Suzanne Taylor-King: to think that you need anything else 473 00:37:13,500 --> 00:37:19,350 other than yourself to help somebody else and have them pay 474 00:37:19,350 --> 00:37:25,710 you for that help or that guidance. So letting go of the 475 00:37:25,710 --> 00:37:30,930 belief that you need, you know, a program and a website, and you 476 00:37:30,930 --> 00:37:35,610 know, all of those things. They're just assets, people will 477 00:37:35,610 --> 00:37:39,300 pay you for this. And to remember that. 478 00:37:41,159 --> 00:37:43,889 Janice Porter: I love it. That's a great place to stop. Thank you 479 00:37:43,889 --> 00:37:47,279 so much. And I'm gonna reread re listen to this myself. 480 00:37:47,429 --> 00:37:52,109 Absolutely. So thank you. Thank you for being here. And thank 481 00:37:52,109 --> 00:37:55,859 you to our audience for listening. And I would ask, Oh, 482 00:37:55,859 --> 00:37:57,569 one last thing, where can they find you? 483 00:37:58,139 --> 00:38:01,709 Suzanne Taylor-King: Suzanne Taylor king.com. And there's a 484 00:38:01,709 --> 00:38:06,989 resource tab right in the menu bar. There's actually three full 485 00:38:07,019 --> 00:38:10,619 coaching courses delivered by email right there on that page. 486 00:38:10,679 --> 00:38:13,019 Janice Porter: Oh, fantastic. Well, thank you again, and thank 487 00:38:13,019 --> 00:38:16,919 you to my audience for being here. And remember to stay 488 00:38:16,919 --> 00:38:18,659 connected and be remembered