1 00:00:00,000 --> 00:00:00,775 In this episode. 2 00:00:01,560 --> 00:00:06,030 I'm gonna talk about what we are really selling when we are selling websites 3 00:00:12,269 --> 00:00:17,369 because if you are not doing it this way, you're getting it wrong. 4 00:00:24,785 --> 00:00:26,765 And when you're getting it wrong, you're leaving money on 5 00:00:26,765 --> 00:00:28,775 the table and no one wants that. 6 00:00:34,996 --> 00:00:37,336 Hi, and welcome to another episode of Websites Made 7 00:00:37,336 --> 00:00:39,286 Simple with me, Holly Christie. 8 00:00:39,286 --> 00:00:40,486 I'm a website designer. 9 00:00:40,546 --> 00:00:44,266 I'm a website designer's mentor, and I have this podcast to help you. 10 00:00:44,941 --> 00:00:49,621 Have a brilliant web design career without burning out in the process. 11 00:00:53,982 --> 00:00:57,522 So today I'm talking about what we're really selling when we are selling 12 00:00:57,522 --> 00:01:01,632 websites, because it's all well and good for us to say, oh yeah, you'll end up 13 00:01:01,632 --> 00:01:05,952 with a five page website, or a 10 page website, or an e-commerce store, or 14 00:01:05,952 --> 00:01:07,902 whatever it is that the client wants. 15 00:01:09,372 --> 00:01:13,632 But that's not really what they're buying from us because they can get whatever 16 00:01:13,632 --> 00:01:15,072 it is they're wanting from anyone. 17 00:01:15,072 --> 00:01:16,872 In fact, with all the DIY tools. 18 00:01:17,622 --> 00:01:18,942 They can do it themselves. 19 00:01:19,902 --> 00:01:22,752 We all know how that's gonna work out if they trying to do it themselves, 20 00:01:22,752 --> 00:01:27,615 but you know, people can be stubborn What we're really selling is the 21 00:01:27,615 --> 00:01:35,685 experience, and what I really wanna help you to do using this podcast is to. 22 00:01:41,850 --> 00:01:45,600 Of the websites I've built or the quantity of the websites I've built or 23 00:01:45,600 --> 00:01:50,790 the models that I've put out there, yes, they have all been contributing factors, 24 00:01:51,090 --> 00:01:55,500 but what's really made people sign up to work with me, pay the big bucks to 25 00:01:55,500 --> 00:01:59,970 work with me has been the experience they have when we work together. 26 00:02:00,330 --> 00:02:02,790 So let's look at it together. 27 00:02:04,440 --> 00:02:07,380 This all starts with the discovery call and. 28 00:02:07,594 --> 00:02:13,618 you may have an intake form where that's how you get your clients on board. 29 00:02:13,618 --> 00:02:17,951 you might do it over email, you'll have your own processes, but I 30 00:02:18,071 --> 00:02:19,961 always recommend a discovery call. 31 00:02:19,961 --> 00:02:24,281 First of all, I think that they are easier to convert people on because 32 00:02:24,581 --> 00:02:26,621 you're not going back and forth on email. 33 00:02:26,921 --> 00:02:32,068 You are not accidentally using jargon that they don't understand. 34 00:02:32,338 --> 00:02:33,688 You can really get a lot. 35 00:02:34,048 --> 00:02:37,528 From each other on a Zoom call from understanding what they want. 36 00:02:37,858 --> 00:02:41,098 There's also that opportunity to screen share. 37 00:02:41,158 --> 00:02:46,678 As a creative, I often get a lot of ideas when people are talking to me 38 00:02:46,738 --> 00:02:50,698 about the type of website they want, and I can pull up ideas and say, this 39 00:02:50,698 --> 00:02:53,788 is something I built recently, or this is something I built a while ago. 40 00:02:54,298 --> 00:02:57,028 I think this could really help or that could really help. 41 00:02:57,568 --> 00:03:01,618 It also means that people can say, oh, I really like this website. 42 00:03:02,023 --> 00:03:04,058 And they can share their screen and show you what they like. 43 00:03:04,708 --> 00:03:12,028 And it makes it so much easier for people to invest in working with you, 44 00:03:12,028 --> 00:03:16,528 to have confidence in working with you and to have an understanding of 45 00:03:16,528 --> 00:03:18,238 what their end product is gonna be. 46 00:03:18,598 --> 00:03:22,978 So if you don't already have a discovery call as part of your 47 00:03:22,978 --> 00:03:26,638 process, I would really recommend that you put them in there. 48 00:03:26,908 --> 00:03:28,348 They only have to be 15 minutes. 49 00:03:28,558 --> 00:03:31,588 They can be pre-booked to a time that suits you from your calendar. 50 00:03:31,888 --> 00:03:34,168 But go ahead and do that. 51 00:03:37,800 --> 00:03:41,880 So the next thing I want to look at is the follow up from that discovery 52 00:03:41,880 --> 00:03:49,390 call, because in the creative industry, we're not known for our admin prowess. 53 00:03:49,780 --> 00:03:55,751 Now I'll say I am known for being good at admin, but one of the things 54 00:03:55,751 --> 00:04:00,401 that I'm not always on my game with is the follow up on the calls. 55 00:04:00,821 --> 00:04:04,601 And seriously, if you're not following up, the people who have already 56 00:04:04,601 --> 00:04:07,721 been in touch with you, that's where you really are leaving money on 57 00:04:07,721 --> 00:04:10,211 the table because people get busy. 58 00:04:10,691 --> 00:04:12,101 People lose your details. 59 00:04:12,341 --> 00:04:18,941 People rely on you to contact them, and often people will make the 60 00:04:18,941 --> 00:04:22,571 decision, particularly if they're at the point where they're ready to buy. 61 00:04:22,571 --> 00:04:25,721 And hopefully you've listened to other episodes of this podcast. 62 00:04:26,486 --> 00:04:29,366 Building your personal brand and you know a bit about your marketing and 63 00:04:29,366 --> 00:04:31,286 you've got your processes in place. 64 00:04:31,533 --> 00:04:35,470 And so hopefully by the time people come onto that discovery call, 65 00:04:35,470 --> 00:04:37,420 they're 80% of the way there. 66 00:04:37,753 --> 00:04:41,113 those people are going to make their decision about whether 67 00:04:41,113 --> 00:04:42,163 they work with you or not. 68 00:04:42,283 --> 00:04:43,358 Very quickly after that call. 69 00:04:43,930 --> 00:04:49,270 In fact, there is some research that I was told that people make the swiftest 70 00:04:49,270 --> 00:04:54,111 decisions within 15 minutes of that call So you want to be able to get 71 00:04:54,111 --> 00:05:00,441 in there with your follow up and that will be an email that summarises what 72 00:05:00,441 --> 00:05:03,531 you discussed on the call or what they're looking for, what your services 73 00:05:03,531 --> 00:05:06,573 are, how much it's gonna cost, and you need to get that out to them. 74 00:05:06,954 --> 00:05:12,324 I like to have a template written for this already, which is called like Your Website 75 00:05:12,384 --> 00:05:18,534 Journey and the next steps, and it has the main body of the email is already written. 76 00:05:18,534 --> 00:05:23,425 So all I need to do is come off that call write in the type of website that 77 00:05:23,425 --> 00:05:28,075 the person's looking for, anything like specific that we've discussed. 78 00:05:28,570 --> 00:05:31,349 the price and I can get that email straight off to them. 79 00:05:31,439 --> 00:05:36,209 And that really does make a difference because it doesn't break my workflow 80 00:05:36,389 --> 00:05:41,399 because I'm already in that discovery call kind of time slots, if you will. 81 00:05:41,620 --> 00:05:45,995 it also means that I can just tick that as another done from the list. 82 00:05:46,288 --> 00:05:49,828 I have a group mentoring program called Sparks Group Mentoring. 83 00:05:49,828 --> 00:05:52,858 We meet it's website designers, developers, and SEO 84 00:05:52,858 --> 00:05:54,268 specialists and copywriters. 85 00:05:54,268 --> 00:05:57,986 We meet every Wednesday between one and two o'clock, always comes up 86 00:05:57,986 --> 00:06:00,776 in the group when we are talking about web design, running our 87 00:06:00,776 --> 00:06:02,576 business and our processes, our. 88 00:06:03,244 --> 00:06:07,714 Automated processes that we can put in place and the follow up is one of those 89 00:06:07,714 --> 00:06:12,034 that we can do as well and we can take that further to send a follow up after 90 00:06:12,034 --> 00:06:15,514 three days, after five days, after seven days, whatever feels right for you. 91 00:06:16,982 --> 00:06:19,982 Do make sure you follow up at least twice. 92 00:06:20,072 --> 00:06:21,812 I would say ideally three times. 93 00:06:21,812 --> 00:06:26,942 If you haven't heard from them after three emails, then send a final email saying, 94 00:06:27,032 --> 00:06:28,982 shall I remove you from my database? 95 00:06:29,042 --> 00:06:34,142 And that usually will kick someone into either say, oh, no, no, 96 00:06:34,142 --> 00:06:35,702 sorry, I was just really busy. 97 00:06:35,972 --> 00:06:37,742 Or saying, yeah, thank you so much. 98 00:06:37,749 --> 00:06:39,883 I've decided to go elsewhere, or whatever. 99 00:06:39,883 --> 00:06:40,633 It's that we're doing. 100 00:06:48,533 --> 00:06:51,023 So the next part of the process. 101 00:06:52,088 --> 00:06:55,898 If you've listened to me before, you know what I'm gonna say Are your contracts? 102 00:06:56,228 --> 00:07:01,628 Because it is so important and so many website designers don't 103 00:07:01,628 --> 00:07:03,128 have the proper contracts. 104 00:07:03,428 --> 00:07:08,918 Contracts which protect them or protect their clients, and by protecting them, 105 00:07:08,918 --> 00:07:10,988 we're talking about things like licensing. 106 00:07:11,378 --> 00:07:13,838 You'd be really surprised how many clients will. 107 00:07:14,378 --> 00:07:18,428 Take photos from a website or a stock photo site or from a supplier's 108 00:07:18,428 --> 00:07:22,118 site without checking whether they have the right licensing for it. 109 00:07:22,483 --> 00:07:26,291 if you are looking to just get the website built, you may think, 110 00:07:26,321 --> 00:07:27,491 oh yeah, the photos are in. 111 00:07:27,491 --> 00:07:28,151 That's brilliant. 112 00:07:28,241 --> 00:07:28,721 Off we go. 113 00:07:29,253 --> 00:07:34,263 you could end up being sued by the whoever owns those photos. 114 00:07:35,343 --> 00:07:36,993 You've used them without certain license. 115 00:07:36,993 --> 00:07:38,763 I've known this happened to agencies. 116 00:07:38,793 --> 00:07:42,513 I knew an agency that was shut down because of it, because they couldn't 117 00:07:42,513 --> 00:07:46,653 afford to pay for all of the, uh, website projects where they'd used, uh, 118 00:07:46,653 --> 00:07:48,303 photos without the correct licenses. 119 00:07:48,633 --> 00:07:52,263 So you need a contract that's going to cover you and cover your clients, 120 00:07:52,414 --> 00:07:54,139 if you don't have a contract. 121 00:07:54,750 --> 00:07:56,940 Go to websitesmadesimple.co.uk. 122 00:07:57,270 --> 00:08:00,870 You will find my website designers contract pack on there. 123 00:08:01,200 --> 00:08:07,920 It has absolutely every contract, which is UK Law compliant, and it'll make sure that 124 00:08:07,920 --> 00:08:12,930 you are covered and you are protected for the entire process of the website build 125 00:08:12,960 --> 00:08:14,445 and working with the clients working. 126 00:08:14,460 --> 00:08:17,820 And that includes the contracts for actually building the website. 127 00:08:18,120 --> 00:08:20,850 It includes the terms of service, which goes into things like 128 00:08:20,850 --> 00:08:22,860 licensing for fonts and for images. 129 00:08:23,148 --> 00:08:26,379 when payments are made and what happens if a client ghosts you. 130 00:08:26,979 --> 00:08:31,749 It also has working with associates contracts and it has hosting 131 00:08:31,749 --> 00:08:33,039 agreement contracts as well. 132 00:08:33,039 --> 00:08:36,909 So if you don't have all of these things in place, that is your 133 00:08:36,969 --> 00:08:38,449 one stop shop where you can. 134 00:08:39,339 --> 00:08:41,259 Go and get these contracts from one-off price. 135 00:08:41,259 --> 00:08:43,689 They, you can, they're white label ones, so you can put your 136 00:08:43,689 --> 00:08:47,109 own branding on and you'll be protected and sorted straight away. 137 00:08:47,409 --> 00:08:49,809 But do make sure you've got good contracts in place. 138 00:08:50,049 --> 00:08:54,429 Make sure you do not start building a website without the contracts in place 139 00:08:54,489 --> 00:08:57,759 as well, and having really robust. 140 00:08:58,164 --> 00:09:01,992 And fair contracts, you don't want to absolutely screw your client over here 141 00:09:02,322 --> 00:09:06,762 will also show your client that you are a really professional setup and it'll 142 00:09:06,762 --> 00:09:08,412 give them confidence in working with you. 143 00:09:08,752 --> 00:09:13,552 when people have confidence in working with you, they generally pay more 144 00:09:13,552 --> 00:09:15,862 money to have that experience as well. 145 00:09:16,087 --> 00:09:17,617 double whammy is one. 146 00:09:17,707 --> 00:09:20,587 You are protected, you're looking professional, you've got something you 147 00:09:20,587 --> 00:09:24,907 can rely on, and you're making good money from it in the process as well. 148 00:09:32,108 --> 00:09:35,738 Within my website, designers contract pack, and I promise you this isn't, 149 00:09:36,098 --> 00:09:39,788 this podcast isn't a whole advert forward, but in the terms of service, 150 00:09:39,788 --> 00:09:42,038 it goes into the website design process. 151 00:09:42,398 --> 00:09:46,148 Now, we'll all have our different processes. 152 00:09:46,913 --> 00:09:51,773 Mine uses my website designer's onboarding pack as well, which kind 153 00:09:51,773 --> 00:09:56,273 of goes with the contract pack to help clients to submit information to me. 154 00:09:56,273 --> 00:10:00,683 So it's got a booklet, an editable booklet that the client can 155 00:10:00,683 --> 00:10:02,333 submit their website content in. 156 00:10:02,333 --> 00:10:06,923 It tells them what images to send, how to check for licenses, how to send them. 157 00:10:06,923 --> 00:10:08,843 It's got absolutely everything there. 158 00:10:08,843 --> 00:10:10,823 So when someone signs up with me. 159 00:10:11,273 --> 00:10:13,193 We agree, a start date. 160 00:10:13,223 --> 00:10:14,753 I send them the onboarding pack. 161 00:10:15,083 --> 00:10:17,183 I agree a date that they'll send that back to me. 162 00:10:17,243 --> 00:10:20,303 I do have a check in process as well to make sure they're all okay 163 00:10:20,303 --> 00:10:21,888 with it, and then back it comes. 164 00:10:23,093 --> 00:10:26,003 There's a brilliant website designer called Kane Mitchell. 165 00:10:26,003 --> 00:10:28,523 He's part of my Sparks Group Mentoring program. 166 00:10:28,613 --> 00:10:30,593 He has a brilliant way of doing it. 167 00:10:30,593 --> 00:10:35,003 He starts with a two hour call with the client, and he gets the 168 00:10:35,003 --> 00:10:36,893 content from them on that call. 169 00:10:36,893 --> 00:10:38,813 He also uses AI to help them along. 170 00:10:39,053 --> 00:10:41,753 It's a brilliant, brilliant process, and it means that. 171 00:10:42,088 --> 00:10:46,138 His client just has to show up for the call and they don't have to do all the 172 00:10:46,138 --> 00:10:48,808 work behind the scenes of, you know, gathering this and gathering that. 173 00:10:48,808 --> 00:10:54,028 So I'm certainly not going to tell you how to do your process. 174 00:10:54,028 --> 00:10:58,918 There's so many different ways to do it, but make sure you have a 175 00:10:58,918 --> 00:11:01,018 really robust process in place. 176 00:11:01,018 --> 00:11:07,489 And for me, that is making sure that my clients hear from me at set times. 177 00:11:07,844 --> 00:11:12,074 Even if I don't have an update for them, I will still message them on that time 178 00:11:12,074 --> 00:11:16,154 and say, there isn't an update this week because I'm right in the middle 179 00:11:16,154 --> 00:11:17,774 of all of this with your project. 180 00:11:17,984 --> 00:11:22,441 But next week, you know, we'll be back on track it really helps. 181 00:11:22,501 --> 00:11:29,491 The industry has such a bad reputation for website designers, ghosting clients. 182 00:11:29,803 --> 00:11:34,361 it's really hard because the client just feels so powerless, I always 183 00:11:34,361 --> 00:11:38,051 want the experience of working with me to feel like a collaborative one. 184 00:11:38,446 --> 00:11:43,666 that can't happen if I don't contact the client if I'm just head down in the work. 185 00:11:43,882 --> 00:11:48,482 I have a process of how many weeks a website is built over for custom builds. 186 00:11:48,482 --> 00:11:54,722 This is generally six weeks to the first draft, and then I will contact them every 187 00:11:54,722 --> 00:11:58,772 week with a video update, which will be kind of three to four minutes long. 188 00:11:59,162 --> 00:12:02,372 It just walks them through the progress that's been made on the website. 189 00:12:02,642 --> 00:12:05,282 It invites their feedback, it invites their opinion, 190 00:12:05,552 --> 00:12:08,102 but it also explains to them. 191 00:12:08,777 --> 00:12:13,367 What I've done and why, so I might say, I've used this color for this. 192 00:12:13,667 --> 00:12:18,047 I really liked that sentence, so I pulled it into a heading and moved it here. 193 00:12:18,407 --> 00:12:23,237 I've put this image here because of this, because I feel it does that, and what 194 00:12:23,237 --> 00:12:28,637 I found was the more that I explained what I had done and how I had done it. 195 00:12:29,087 --> 00:12:33,377 The more on board clients got with it, and then the less edits I had to make 196 00:12:33,377 --> 00:12:37,187 to the website afterwards as opposed to the very, very old days where I 197 00:12:37,187 --> 00:12:41,477 would just go away, build a website to first draft and then send it off to 198 00:12:41,477 --> 00:12:43,667 them and then get a list of 56 changes. 199 00:12:43,937 --> 00:12:47,777 This process was a lot smoother and the clients have all come back and 200 00:12:47,777 --> 00:12:51,137 said they really love the process 'cause they love feeling involved. 201 00:12:51,137 --> 00:12:56,567 They like seeing the week by week progress of it, and they feel that they've had a 202 00:12:56,567 --> 00:12:58,032 real input within their website as well. 203 00:12:58,817 --> 00:13:03,257 And it does mean also if they suggest something that doesn't feel right, 204 00:13:03,827 --> 00:13:07,157 I can come back to them and say, I don't think that's gonna work. 205 00:13:07,247 --> 00:13:11,057 And I can either show them why it won't work, or I can explain it to them. 206 00:13:11,057 --> 00:13:16,203 But either way, it usually has a really good, experience for both of us. 207 00:13:25,181 --> 00:13:25,841 The next thing. 208 00:13:26,291 --> 00:13:30,521 I really want to talk about is about knowing where your role 209 00:13:30,611 --> 00:13:35,021 as a website designer ends and another professional's role begins. 210 00:13:35,621 --> 00:13:39,371 And if you haven't listened to it already, I would urge you to go and 211 00:13:39,431 --> 00:13:44,351 listen to the episode with Nikki, who is the absolute queen of SEO. 212 00:13:44,831 --> 00:13:49,871 She's been an SEO specialist for over 30 years, and we did a 213 00:13:49,991 --> 00:13:54,491 podcast episode together around where a web designer's role. 214 00:13:55,646 --> 00:14:01,676 With SEO and where an SEO specialist begins, and it's the difference 215 00:14:01,676 --> 00:14:06,356 between a website being SEO friendly, which is what we are building as web 216 00:14:06,356 --> 00:14:09,986 designers, so we're making sure that our headings are in the right place. 217 00:14:09,986 --> 00:14:13,346 We're making sure that our images are the right size, that things 218 00:14:13,346 --> 00:14:16,736 are labeled correctly, that the website's fast and loading. 219 00:14:17,441 --> 00:14:18,251 That sort of thing. 220 00:14:18,491 --> 00:14:23,801 But the actual search engine optimization of writing content and updating and 221 00:14:23,801 --> 00:14:27,851 tagging and things like that, that all belongs to an SEO specialist. 222 00:14:28,241 --> 00:14:33,011 And in that, I would include the setting up Google Search Console 223 00:14:33,101 --> 00:14:35,261 and Google my business pages. 224 00:14:35,291 --> 00:14:39,221 I know some website designers like to do this, but it's not 225 00:14:39,221 --> 00:14:40,601 really your role to do that. 226 00:14:41,396 --> 00:14:45,351 I would say if you are given the Google search console tracking code, it is 227 00:14:45,351 --> 00:14:51,921 your role to put that in the site, but do be quite firm between what you do 228 00:14:52,131 --> 00:14:55,881 within a website build and what gets handed over to somebody else as well. 229 00:14:56,211 --> 00:14:59,901 And if you have someone else for the role, whether that's a copywriter, if 230 00:14:59,901 --> 00:15:03,351 they're looking for copywriting or a branding designer, if they're looking 231 00:15:03,351 --> 00:15:08,499 for brand or if it's a search engine specialist. Do have people 232 00:15:08,499 --> 00:15:11,824 you can work with and it's so easy to find good people to work with as well. 233 00:15:11,824 --> 00:15:15,274 But if you need a recommendation, you can always contact me at Hello 234 00:15:15,424 --> 00:15:19,144 websites made Simple UK, or find me on LinkedIn and I'd be happy to 235 00:15:19,144 --> 00:15:21,274 recommend someone for you as well. 236 00:15:26,887 --> 00:15:30,848 Next, decide what your aftercare is gonna look like. 237 00:15:30,908 --> 00:15:35,498 Some people like to book in like a two hour training slot over Zoom 238 00:15:35,498 --> 00:15:38,018 with their clients and they say they'll teach them everything. 239 00:15:38,018 --> 00:15:39,218 They'll record the session. 240 00:15:40,163 --> 00:15:45,053 This isn't my favorite way of doing it because I think that people 241 00:15:45,053 --> 00:15:46,913 get quite overwhelmed by tech. 242 00:15:46,943 --> 00:15:50,333 I mean, bear in mind, if you don't work within websites, it's not something 243 00:15:50,333 --> 00:15:56,123 you're gonna be massively familiar with, and it then means that they will 244 00:15:56,123 --> 00:16:00,053 have to keep going back and watching this two hour video to try and find 245 00:16:00,053 --> 00:16:04,973 the spot where they learn how to change some text or do this or that For me. 246 00:16:05,314 --> 00:16:11,494 I create website manuals for the clients, and the manual is A PDF that 247 00:16:11,494 --> 00:16:14,044 has videos that I've recorded in Vimeo. 248 00:16:14,044 --> 00:16:16,024 A lot of them are standard. 249 00:16:16,114 --> 00:16:18,274 This is how you change text on your website. 250 00:16:18,274 --> 00:16:20,434 This is how you upload an image to your website. 251 00:16:20,434 --> 00:16:23,674 This is how you add to the menu or change this or that. 252 00:16:24,004 --> 00:16:28,241 And then there will be a couple of videos, one, which I always just call welcome 253 00:16:28,241 --> 00:16:33,521 to your website that walks you around the structure of where everything is. 254 00:16:34,053 --> 00:16:36,183 Which plugins are on there, that sort of thing. 255 00:16:36,524 --> 00:16:40,530 And then I send this off to the client at the end of the build. 256 00:16:40,590 --> 00:16:43,980 And it also has things like how to log in and that sort of thing. 257 00:16:44,318 --> 00:16:47,078 it means that they always, always have a working document 258 00:16:47,138 --> 00:16:49,178 of how to use their website. 259 00:16:49,298 --> 00:16:52,898 It also means that if they want to get a VA to update their website, 260 00:16:52,898 --> 00:16:54,608 they can send this document to the VA. 261 00:16:54,968 --> 00:16:57,878 And it's just really useful for all involved. 262 00:16:58,508 --> 00:17:03,518 Because I have a standardized PDF, which I have built in Canva, so I can just copy 263 00:17:03,518 --> 00:17:07,718 it each time and change that welcome video and the information on the front page. 264 00:17:08,108 --> 00:17:12,518 It doesn't take a lot of time for me to create, but it's absolutely 265 00:17:12,668 --> 00:17:14,588 invaluable for my clients as well. 266 00:17:14,978 --> 00:17:19,058 So do make sure you are not just sending them off the website with a 267 00:17:19,058 --> 00:17:23,138 login and, uh, wishing them Godspeed, which I know we have all done, 268 00:17:23,168 --> 00:17:27,098 especially in the early days, but, uh, it's not how we do it anymore. 269 00:17:32,211 --> 00:17:37,881 And finally, you should be knowing what your websites are doing. 270 00:17:37,881 --> 00:17:42,441 I will often have clients who come to me and say, oh my goodness, I've just 271 00:17:42,441 --> 00:17:45,591 made a sale from my website and it's only been up for a couple of days. 272 00:17:45,591 --> 00:17:46,881 Or, you know, thank you so much. 273 00:17:46,881 --> 00:17:48,261 I've had some inquiries. 274 00:17:48,621 --> 00:17:53,481 If you are managing the maintenance and hosting of the website, you may 275 00:17:53,481 --> 00:17:56,451 see the inquiries that are coming through on the contact forms. 276 00:17:56,753 --> 00:17:57,593 And things like that. 277 00:17:57,713 --> 00:18:01,193 but do make sure that you check in with your clients regularly, that you 278 00:18:01,193 --> 00:18:05,202 have an idea the results that are being created from these websites, because 279 00:18:05,202 --> 00:18:07,276 that is what a website's meant to do. 280 00:18:07,366 --> 00:18:10,546 The websites are here to bring in leads and to make sales, and you need to make 281 00:18:10,546 --> 00:18:15,406 sure that they're doing that because if they're not, you might need to maybe have 282 00:18:15,406 --> 00:18:18,916 a little bit of mentoring to find out what's not working about your websites. 283 00:18:18,916 --> 00:18:21,406 You may need to look at your build process or. 284 00:18:21,519 --> 00:18:25,269 it could be something to do with the website copy's not strong enough and 285 00:18:25,269 --> 00:18:28,689 you need to really put your foot down and insist on a copywriter or having 286 00:18:28,689 --> 00:18:30,279 a copywriter that you can work with. 287 00:18:30,609 --> 00:18:35,499 They're all different ways and if you feel that your websites aren't being 288 00:18:35,499 --> 00:18:40,329 chosen and you are not being chosen as a website designer for it, then you 289 00:18:40,329 --> 00:18:44,649 are very welcome to book for one-to-one mentoring with me and we can untangle 290 00:18:44,649 --> 00:18:46,839 and work through that together as well. 291 00:18:46,839 --> 00:18:47,589 And if you'd like to. 292 00:18:48,444 --> 00:18:52,974 You can either book it directly through websites made simple co 293 00:18:52,974 --> 00:18:58,734 uk, or you can come and find me on LinkedIn where I'm Holly C Christie. 294 00:18:59,108 --> 00:19:03,668 I would love to hear from you and to hear what you are gonna 295 00:19:03,668 --> 00:19:06,218 implement or what gap you've found. 296 00:19:06,593 --> 00:19:08,933 That's not set quite right, but is now. 297 00:19:09,173 --> 00:19:12,083 You can contact me on LinkedIn at Holly C Christie. 298 00:19:12,173 --> 00:19:18,173 You can email me at hello@websitesmadesimple.co.uk or if you're a 299 00:19:18,173 --> 00:19:23,243 voice like me, go onto the websitesmadesimple.co.uk. 300 00:19:23,273 --> 00:19:26,363 Go to the podcast page and you'll see on the contact form there you 301 00:19:26,363 --> 00:19:29,693 can drop me a voice note and I look forward to hearing from you. 302 00:19:30,233 --> 00:19:32,813 And until next time, happy designing.