1 00:00:00,000 --> 00:00:04,980 If they've already said, I want this coffee, you can do an order bump going, 2 00:00:04,984 --> 00:00:06,809 Hey, would you like to double your order? 3 00:00:07,184 --> 00:00:09,644 Add another one and I'll give you 50% off your second one. 4 00:00:09,974 --> 00:00:12,734 Or you could say add two more and buy two, get one free. 5 00:00:12,734 --> 00:00:15,944 So you, you, you configure that order bump to where you're getting more 6 00:00:15,944 --> 00:00:18,944 money of them buying the same exact thing they're already buying, which 7 00:00:18,944 --> 00:00:20,864 is one of my greatest hacks there is. 8 00:00:20,869 --> 00:00:24,644 It's like, if you're not offering people more of what they're already ordering, 9 00:00:24,884 --> 00:00:26,594 you're, you're leaving money on the table. 10 00:00:33,894 --> 00:00:37,422 Welcome to the e-Commerce with me, your host, Matt Edmundson. 11 00:00:37,422 --> 00:00:42,102 The E-Commerce podcast is all about helping you deliver e-commerce wow. 12 00:00:42,162 --> 00:00:47,952 And to help us do just that, I am chatting with today's very special guest, Mr. 13 00:00:47,957 --> 00:00:52,572 Greg Writer from Launch Cart about boosting your e-commerce 14 00:00:52,572 --> 00:00:57,682 revenue strategies to increase your average order value. 15 00:00:57,772 --> 00:00:58,522 Ah, yes. 16 00:00:58,522 --> 00:01:02,242 But before Greg and I dive into our conversation, which I'm very much 17 00:01:02,242 --> 00:01:05,932 looking forward to, cuz I like you, want to increase my average order value. 18 00:01:06,262 --> 00:01:08,962 Let me share with you my podcast pick. 19 00:01:08,992 --> 00:01:09,532 Oh yes. 20 00:01:09,532 --> 00:01:12,982 A previous episode or two that I think you are gonna enjoy. 21 00:01:13,462 --> 00:01:18,382 Check out the episode I did called How to Take Small Steps to Grow your E-Commerce 22 00:01:18,382 --> 00:01:21,612 Profits, uh, with Tony, which was just. 23 00:01:22,132 --> 00:01:23,012 Tony's such a legend. 24 00:01:23,012 --> 00:01:26,612 You definitely want to check that out and also check out my wonderful 25 00:01:26,612 --> 00:01:31,532 conversation, maximizing the lifetime value of a customer with Valentin Radu. 26 00:01:31,537 --> 00:01:35,852 You can find both of those, both my podcast picks and our entire archive of 27 00:01:35,852 --> 00:01:44,252 podcast episodes for free on our website, which is ecommercepodcast.net plus if 28 00:01:44,252 --> 00:01:47,612 you're there, sign up to our newsletter and we'll send out the links to the 29 00:01:47,612 --> 00:01:52,042 podcast picks along with the notes uh, from today's show that I'm gonna have 30 00:01:52,042 --> 00:01:53,662 this amazing conversation with Greg. 31 00:01:53,692 --> 00:01:56,332 All of those notes will get delivered to your inbox, totally free, totally 32 00:01:56,332 --> 00:01:58,702 automagically, totally amazing, which I think is pretty amazing. 33 00:01:58,702 --> 00:02:01,132 So make sure you sign up. 34 00:02:01,642 --> 00:02:02,122 Now. 35 00:02:02,332 --> 00:02:04,702 Are you struggling to grow your e-commerce business? 36 00:02:05,162 --> 00:02:09,432 Do you feel like you're, you are constantly spinning a million plates 37 00:02:09,432 --> 00:02:11,982 trying to figure out what to focus next? 38 00:02:12,252 --> 00:02:16,692 Well, let me tell you, I have been there and I know how frustrating it can be, 39 00:02:16,962 --> 00:02:22,677 which is why we're excited that the e-commerce cohort sponsors this show. 40 00:02:23,157 --> 00:02:26,067 E-commerce cohort helps e-commerce businesses like yours 41 00:02:26,067 --> 00:02:29,427 deliver an exceptional customer experience that drives results. 42 00:02:29,517 --> 00:02:33,627 And to help you get started, we're excited to announce a brand new free 43 00:02:33,627 --> 00:02:39,687 resource for you called E-Commerce Cycles, given it's a mini course which 44 00:02:39,687 --> 00:02:45,092 walks you through, uh, proof work for building a successful ecom business. 45 00:02:45,412 --> 00:02:50,542 I will show you the specific steps that I take in my own e-commerce companies so you 46 00:02:50,542 --> 00:02:55,852 can see exactly how to put these concepts into practice in your own business. 47 00:02:55,857 --> 00:03:00,072 And the good news is, of course, , it's completely free. 48 00:03:00,252 --> 00:03:02,982 You don't even need an email address, so just head over now to 49 00:03:02,982 --> 00:03:05,102 access it at ecommercecycles.com. 50 00:03:05,352 --> 00:03:08,772 Just do me a favor, let me know what you think. 51 00:03:08,832 --> 00:03:12,612 Uh, that, that's ecommercecycles.com to access training and get started 52 00:03:12,617 --> 00:03:17,352 today, it's time to start delivering e-commerce Wow to your customers 53 00:03:17,352 --> 00:03:19,512 with the help of e-commerce cohort. 54 00:03:19,542 --> 00:03:21,732 Yes, it is, uh, but like I say let me know what you think. 55 00:03:21,762 --> 00:03:23,802 Genuinely, uh, really, really curious. 56 00:03:24,192 --> 00:03:31,212 Now, Greg Writer is known as the go-to guy for entrepreneurs who need advice. 57 00:03:31,422 --> 00:03:37,177 He's been around the block for over 35 years doing everything from corporate 58 00:03:37,177 --> 00:03:39,517 to finance to sales and marketing. 59 00:03:39,577 --> 00:03:45,217 Greg made big bucks in e-commerce using the same strategies he shares 60 00:03:45,217 --> 00:03:49,117 in his seminars and keynotes, which you've probably heard because he told 61 00:03:49,117 --> 00:03:50,617 me before we hit the record button. 62 00:03:50,917 --> 00:03:53,167 He's been on over 700 stages. 63 00:03:53,227 --> 00:03:53,887 Oh yes. 64 00:03:54,307 --> 00:03:59,077 Nowadays he is running the show at Launch Cart, a SAS e-commerce 65 00:03:59,607 --> 00:04:03,067 platform that he founded himself, uh, which we're gonna get into. 66 00:04:03,322 --> 00:04:05,962 Greg, absolutely amazing to have you here, man. 67 00:04:05,962 --> 00:04:08,242 Thanks for coming on the show, really appreciate it. 68 00:04:08,242 --> 00:04:08,362 Love. 69 00:04:08,367 --> 00:04:09,882 How are you doing with my friend? 70 00:04:10,742 --> 00:04:11,582 Lovin' life, man. 71 00:04:11,582 --> 00:04:15,477 Lovin' life and thanks, thanks for, uh, having me and look forward to sharing 72 00:04:15,687 --> 00:04:19,827 whatever wisdom and knowledge and advice I can with any e-commerce guys out there 73 00:04:19,827 --> 00:04:21,267 that wanna help avoid some landmines. 74 00:04:21,267 --> 00:04:26,067 Cause I, I've stepped on all the landmines, so I wanna help , I wanna 75 00:04:26,067 --> 00:04:27,657 help you avoid the ones that I've missed. 76 00:04:27,867 --> 00:04:28,357 Yeah. 77 00:04:28,357 --> 00:04:28,517 Yeah. 78 00:04:28,522 --> 00:04:28,607 Yeah. 79 00:04:28,607 --> 00:04:30,047 I think that's, it is really funny, isn't it? 80 00:04:30,047 --> 00:04:33,407 I, I often get introduced as the eCommercer that's had 81 00:04:33,407 --> 00:04:35,417 more failures than successes. 82 00:04:35,417 --> 00:04:39,437 It's just, I often say to people, my, my successes far outweigh my failures. 83 00:04:39,857 --> 00:04:42,437 Um, but I think you learn more from the landmines, right? 84 00:04:42,442 --> 00:04:44,447 From the failures than, than from anything else. 85 00:04:44,447 --> 00:04:48,677 And I think, yeah, that experience in life is something quite wonderful. 86 00:04:50,022 --> 00:04:53,712 Let's jump into this, Greg, why do people refer to you as 87 00:04:53,712 --> 00:04:55,632 the entrepreneur's best friend? 88 00:04:55,662 --> 00:04:56,412 I'm really curious. 89 00:04:56,412 --> 00:04:58,812 This is something that Sadaf's put in the notes here, the producer, 90 00:04:58,812 --> 00:05:01,242 and I'm, I'm intrigued, my friend. 91 00:05:01,992 --> 00:05:02,202 Yeah. 92 00:05:02,202 --> 00:05:04,722 So, so you ever read the book, rich Dad, poor Dad? 93 00:05:04,902 --> 00:05:07,572 I have Guy Kawasaki, I think was the author. 94 00:05:07,612 --> 00:05:07,932 Yeah. 95 00:05:08,472 --> 00:05:08,742 Yeah. 96 00:05:08,802 --> 00:05:14,142 So, uh, uh, actually that it, it was, uh, , uh, not Guy Kawasaki. 97 00:05:14,142 --> 00:05:15,332 That was the garage.com. 98 00:05:15,942 --> 00:05:18,912 Rich Dad, poor Dad was by, uh, skips my mind. 99 00:05:19,092 --> 00:05:19,332 Yeah. 100 00:05:19,332 --> 00:05:19,692 Robert. 101 00:05:21,132 --> 00:05:21,822 I know who you mean. 102 00:05:21,822 --> 00:05:23,382 I can picture him in my head as well. 103 00:05:23,387 --> 00:05:24,042 Yeah, me too. 104 00:05:24,042 --> 00:05:24,372 Me too. 105 00:05:24,372 --> 00:05:25,032 It'll come to me a second. 106 00:05:25,152 --> 00:05:28,032 But anyway, I always tell people that book was written about me. 107 00:05:28,242 --> 00:05:32,532 I was born into a really, really wealthy family from Denver, Colorado. 108 00:05:32,532 --> 00:05:36,162 And there's like, they built homes and sky rises and restaurants and bars. 109 00:05:36,167 --> 00:05:36,252 Oh wow. 110 00:05:36,257 --> 00:05:40,182 And like in, in downtown Denver, amongst all the high risers, 111 00:05:40,422 --> 00:05:43,302 there's a whole square block named Writer Square after my family. 112 00:05:43,602 --> 00:05:46,592 And my parents got divorced when I was two, I went with my mom. 113 00:05:46,842 --> 00:05:48,162 My mom got married and divorced. 114 00:05:48,162 --> 00:05:49,542 Married and divorced, and married again. 115 00:05:49,542 --> 00:05:51,282 So I had three stepdads and my rich dad. 116 00:05:51,282 --> 00:05:51,342 Wow. 117 00:05:51,672 --> 00:05:54,552 And my rich dad taught me to invest when I was 19 years old. 118 00:05:54,852 --> 00:05:58,002 And then I ended up getting my stockbrokers license when I was 20, 21. 119 00:05:58,332 --> 00:06:02,382 And then I read Think and Grow Rich, and started getting into Jim Ron 120 00:06:02,382 --> 00:06:06,462 and Dennis Waitley and Zig Ziegler and Brian Tracy and Tony Robbins. 121 00:06:06,792 --> 00:06:10,692 And I thought to myself, this guy that I'm working for has taken 50% of my paycheck. 122 00:06:10,692 --> 00:06:11,622 I'm gonna buy him out. 123 00:06:11,627 --> 00:06:13,902 I go to my dad and go, dad, I wanna buy out the guy I work for. 124 00:06:13,902 --> 00:06:14,682 He goes, go for it. 125 00:06:14,982 --> 00:06:17,292 So that, that, that mindset and that mentality that you 126 00:06:17,292 --> 00:06:18,492 can do whatever you can. 127 00:06:18,792 --> 00:06:20,222 My dad was very supportive of that. 128 00:06:20,222 --> 00:06:20,982 So was my mom. 129 00:06:21,372 --> 00:06:25,112 Anyway, I bought the firm I worked for and I was hailed as the youngest 130 00:06:25,152 --> 00:06:29,082 owner of an investment bank in the history of the United States of America. 131 00:06:29,582 --> 00:06:32,382 And that, that was the first big mistake in my life. 132 00:06:36,342 --> 00:06:36,612 What? 133 00:06:36,612 --> 00:06:39,192 Owning the bank or being the youngest owner, or maybe both. 134 00:06:39,262 --> 00:06:39,662 Yeah. 135 00:06:39,667 --> 00:06:40,302 Yeah, both. 136 00:06:40,307 --> 00:06:42,672 Yeah, because you know, really Wall Street just ate me for lunch. 137 00:06:42,672 --> 00:06:44,502 It's like they'd give me a million and they ate two, and then 138 00:06:44,502 --> 00:06:47,137 gimme another 2 million and take three, and it's just like, whoa. 139 00:06:47,137 --> 00:06:49,237 This little Ponzi scheme at Wall Street it was killing me. 140 00:06:49,627 --> 00:06:54,397 But I will say this, I, it, it, it, I really became an early adopter and 141 00:06:54,397 --> 00:06:57,577 I was always financing and raising money for companies and doing IPOs 142 00:06:57,577 --> 00:06:58,867 for the early stage companies. 143 00:06:58,867 --> 00:07:00,907 So example, home shopping network. 144 00:07:00,907 --> 00:07:02,857 I raised them their original seed capital. 145 00:07:02,857 --> 00:07:05,042 The guy came in the office going, Hey, we're gonna start our 146 00:07:05,042 --> 00:07:09,212 television station, 7 24 365 and sell stuff direct to consumers. 147 00:07:09,602 --> 00:07:12,032 And then back in the early eighties, there was only three stations. 148 00:07:12,032 --> 00:07:13,112 Cable was just coming out. 149 00:07:13,112 --> 00:07:15,032 No one had ever given their credit card over the phone. 150 00:07:15,332 --> 00:07:18,512 But yet, you know, I believed in him and we ended up raising some money. 151 00:07:18,872 --> 00:07:22,322 And I actually coined, I'm a copycat marketer, but I did, they 152 00:07:22,322 --> 00:07:25,202 do a few original things and one of 'em was, I coined this term 153 00:07:25,202 --> 00:07:27,632 torrential downpour economics. 154 00:07:27,992 --> 00:07:28,412 Okay. 155 00:07:28,412 --> 00:07:31,692 And, and that is, that is when an investor believes in an entrepreneur. 156 00:07:32,037 --> 00:07:35,427 Right, and that entrepreneur goes on to create something that creates this 157 00:07:35,427 --> 00:07:38,157 torrential downpour of economics, not trickle down torrential downpour. 158 00:07:38,157 --> 00:07:40,107 So you think about the home shopping network, right? 159 00:07:40,527 --> 00:07:40,827 Yeah. 160 00:07:41,097 --> 00:07:45,027 Think of the billions and billions and billions of dollars in jobs from 161 00:07:45,027 --> 00:07:48,237 all the TV stations, from all the advertising, from all the inventors, 162 00:07:48,237 --> 00:07:51,207 from the shipping people, from the manufacturing people, just all of the 163 00:07:51,207 --> 00:07:52,867 people that that business touched. 164 00:07:53,157 --> 00:07:53,397 Yeah, yeah. 165 00:07:53,397 --> 00:07:54,897 Torrential downpour economics. 166 00:07:55,107 --> 00:07:57,207 So anyway, that, that was kind of my life. 167 00:07:57,207 --> 00:08:00,237 And so my first 18, 20 years of my life, I did that. 168 00:08:00,237 --> 00:08:04,197 Then I retired from the, the, the investment banking career and started co. 169 00:08:04,227 --> 00:08:07,197 I started Angel Investors Network, which was one of the very first 170 00:08:07,197 --> 00:08:09,807 angel groups online, and I started coaching and mentoring. 171 00:08:10,347 --> 00:08:13,287 Thousands and thousands of, of, of early stage entrepreneurs and inventors. 172 00:08:13,557 --> 00:08:14,997 And I've done that pretty much my whole life. 173 00:08:14,997 --> 00:08:18,327 I'm 61 years old and I've been doing this since I was 21 and my 174 00:08:18,327 --> 00:08:20,907 little bio needs to get updated cause it's now closer to 40 years. 175 00:08:20,907 --> 00:08:21,237 Right. 176 00:08:21,507 --> 00:08:21,717 Wow. 177 00:08:21,717 --> 00:08:24,837 Um, and that, and, and over that time I've helped everybody from doing, 178 00:08:25,047 --> 00:08:26,637 you know, the, the napkin stage. 179 00:08:26,997 --> 00:08:30,717 to, you know, getting their business plans and their financial projections 180 00:08:30,722 --> 00:08:34,107 and raising the capital investors and strategy to guys that are going from 181 00:08:34,107 --> 00:08:35,657 10 million to a hundred million, right? 182 00:08:35,657 --> 00:08:35,857 Mm-hmm. 183 00:08:35,937 --> 00:08:38,367 . So I really, and that's kind of how I got that the entrepreneur's best friend. 184 00:08:38,367 --> 00:08:41,937 And, and like you said, you, you get, you learn so much more from 185 00:08:41,937 --> 00:08:43,437 those failures than successes. 186 00:08:43,437 --> 00:08:48,717 And again, because of me being a, a financial backer, I have the wisdom 187 00:08:48,717 --> 00:08:52,467 and insights of failures of multiple different industries in multiple different 188 00:08:52,467 --> 00:08:54,357 sectors and multiple different verticals. 189 00:08:54,597 --> 00:08:57,072 So it even gave me a little bit more, You know, insights 190 00:08:57,072 --> 00:08:58,122 and now I am an entrepreneur. 191 00:08:58,122 --> 00:08:59,412 So that's, that's that story. 192 00:09:00,332 --> 00:09:02,502 Whistlestop tour. 193 00:09:02,712 --> 00:09:04,932 And I'm, I, I, I, I love your energy. 194 00:09:04,932 --> 00:09:07,662 You know, you, you're in your sixties and you're still sounding pretty passionate 195 00:09:07,662 --> 00:09:09,252 about the whole thing, which is fantastic. 196 00:09:09,732 --> 00:09:10,002 But, 197 00:09:10,002 --> 00:09:10,863 uh, I appreciate that. 198 00:09:11,112 --> 00:09:14,382 Before we get into, um, a whole bunch of questions, which I have 199 00:09:14,622 --> 00:09:18,342 my overarching question, Greg, because I can see you, right. 200 00:09:18,342 --> 00:09:21,252 We record this on video, and if you're watching on YouTube, you'll 201 00:09:21,292 --> 00:09:22,632 see exactly what I'm seeing. 202 00:09:22,902 --> 00:09:25,572 What is that record on the wall behind you? 203 00:09:26,412 --> 00:09:26,842 Oh. 204 00:09:27,322 --> 00:09:31,137 So, uh, that was a little award that I got for doing a million 205 00:09:31,137 --> 00:09:33,117 dollars in one week on ClickFunnels. 206 00:09:33,717 --> 00:09:34,287 Wow. 207 00:09:35,637 --> 00:09:35,877 Yeah. 208 00:09:35,882 --> 00:09:38,667 You know, so they give you these different awards and we did a million 209 00:09:38,667 --> 00:09:41,817 dollars in, in, in five days, uh, online. 210 00:09:42,327 --> 00:09:42,447 Yeah. 211 00:09:42,452 --> 00:09:43,827 I'm, I'm a big e-commerce guy. 212 00:09:44,037 --> 00:09:48,067 I actually bought, and when, when I retired from the e-commerce industry 213 00:09:48,067 --> 00:09:50,637 or from the investment banking world, and I moved out here to San Diego. 214 00:09:51,237 --> 00:09:58,317 In 1997, there was a mall, an internet mall called First Net Mall, 1st Net Mall. 215 00:09:58,407 --> 00:09:59,667 And I bought that mall. 216 00:09:59,787 --> 00:10:02,037 It was like, what was like one of the very first and most successful 217 00:10:02,042 --> 00:10:04,497 e-commerce sites on the internet in 1997. 218 00:10:04,797 --> 00:10:08,037 And that was before we even had Google and, and Yahoo. 219 00:10:08,037 --> 00:10:10,257 And there was like, there was like these other search engines 220 00:10:10,257 --> 00:10:12,137 that indexed alphabetically. 221 00:10:12,142 --> 00:10:15,447 So if you typed in shopping mall or shop online, it came up number 1. 222 00:10:16,407 --> 00:10:17,972 Um, because it was FirstNet Mall. 223 00:10:18,182 --> 00:10:19,352 Yeah, yeah, yeah. 224 00:10:19,382 --> 00:10:22,022 No, I, that was, that was another big mistake in life because as soon as, 225 00:10:22,252 --> 00:10:25,592 as soon as Google and the, and the, and you know, the related searches 226 00:10:25,592 --> 00:10:28,892 came through that, that mall just died, but it was a drop shipping mall. 227 00:10:28,892 --> 00:10:29,732 Can you believe that? 228 00:10:29,822 --> 00:10:31,442 Drop shipping back in 1997? 229 00:10:31,857 --> 00:10:32,337 Wow. 230 00:10:32,667 --> 00:10:33,387 It's funny, isn't it? 231 00:10:33,387 --> 00:10:35,907 And these things come back around again and you just, you do, I think 232 00:10:35,907 --> 00:10:37,287 you see things in cycles, don't you? 233 00:10:37,287 --> 00:10:39,357 You do see things come and go and you're just like, oh, that'll 234 00:10:39,357 --> 00:10:40,377 be back in six years time. 235 00:10:40,377 --> 00:10:40,677 That'll be back. 236 00:10:40,887 --> 00:10:41,127 Yeah. 237 00:10:41,132 --> 00:10:42,207 So what were you selling? 238 00:10:42,267 --> 00:10:46,827 Um, via click phone, if I can ask that created such dynamic sales in five days. 239 00:10:47,787 --> 00:10:52,527 Actually, it was the very first re reiteration of our e-commerce platform, 240 00:10:52,557 --> 00:10:57,417 it was a WordPress plugin for e-commerce that had funnels and it had, uh, you 241 00:10:57,417 --> 00:11:00,807 know, upsells, down sales, cross sales, and all kinds of really cool features 242 00:11:00,812 --> 00:11:05,037 and functionality that you didn't get on Shopify and you didn't get on WooCommerce. 243 00:11:05,417 --> 00:11:09,312 And then that led me to be, Uh, a WordPress support company,, 244 00:11:10,062 --> 00:11:11,592 because it was a WordPress plugin. 245 00:11:11,832 --> 00:11:15,522 You know, I, I signed up thousands of people on this platform, and then I'm 246 00:11:15,522 --> 00:11:17,382 like, dude, what are we doing all days? 247 00:11:17,652 --> 00:11:18,672 WordPress support? 248 00:11:18,672 --> 00:11:19,392 Like, okay. 249 00:11:19,392 --> 00:11:21,672 And that's one of the reasons why we created Launch Cart, where it's like, 250 00:11:21,702 --> 00:11:23,292 okay, we're gonna create our own platform. 251 00:11:23,982 --> 00:11:26,742 So, I mean, you know, again, if you're watching on video, one of the things that 252 00:11:26,742 --> 00:11:30,522 the, uh, viewer will notice about you, Greg, is you are properly merched up. 253 00:11:30,522 --> 00:11:30,822 Right? 254 00:11:30,822 --> 00:11:34,722 I feel quite inadequate in terms of I have no merch onto me today whatsoever. 255 00:11:35,082 --> 00:11:39,082 Um, but you are very merched up with the hat and the, the, hoodie there. 256 00:11:39,102 --> 00:11:40,812 So what is Launch Cart? 257 00:11:42,312 --> 00:11:47,532 You know, so, so Launch Cart, you know, entrepreneurs solve problems, right? 258 00:11:47,532 --> 00:11:50,772 So whenever somebody starts talking about problems, I say to myself, 259 00:11:50,802 --> 00:11:52,212 some entrepreneur's gonna fix that. 260 00:11:52,362 --> 00:11:54,042 Like, that's, that's what we do, right? 261 00:11:54,052 --> 00:11:54,412 Mm-hmm. 262 00:11:54,492 --> 00:11:58,512 And so the, a little background is, I, I ended up starting a company. 263 00:11:58,962 --> 00:12:01,992 I, I invested in a company called Star Shop, and it was a celebrity 264 00:12:01,992 --> 00:12:05,292 driven shopping app and had all these big celebrities in it. 265 00:12:05,502 --> 00:12:08,652 And I went out to New York City to visit my investment, and I met the guy that was 266 00:12:08,652 --> 00:12:11,592 bringing in these celebrities, and I had this idea, I said, Hey, I wanna start a 267 00:12:11,592 --> 00:12:14,322 company called Celebrity lifestyle brands. 268 00:12:14,562 --> 00:12:14,652 Mm-hmm. 269 00:12:14,652 --> 00:12:18,882 And I want to basically partner with these, you know, Kylie Jenners of the 270 00:12:18,882 --> 00:12:22,452 world and these influencers and help them build a brand, help them monetize through 271 00:12:22,452 --> 00:12:26,562 e-commerce, but help them with asset protection and, you know, and building 272 00:12:26,562 --> 00:12:29,742 wealth and brand equity and all the things that kind of my background and my 273 00:12:29,742 --> 00:12:31,392 experience would kind of help people with. 274 00:12:31,722 --> 00:12:33,642 And so not really is that paid for service. 275 00:12:33,882 --> 00:12:36,522 And my, and my partner, he said, let's do this together. 276 00:12:36,522 --> 00:12:37,062 And I'm like, why? 277 00:12:37,062 --> 00:12:38,892 He goes, well, I launched Jennifer Lopez's brand. 278 00:12:38,892 --> 00:12:40,897 Nicki Minaj's brand, Adam Levine's brand. 279 00:12:40,897 --> 00:12:42,077 He's a whale. 280 00:12:42,367 --> 00:12:44,847 So he is like, and I'm wrapping up the stuff I'm doing with Tommy Hilfiger. 281 00:12:44,847 --> 00:12:47,217 So anyway, we formed this company called Celebrity Lifestyle Brands. 282 00:12:47,367 --> 00:12:49,767 Next thing you know, I'm doing stuff and doing e-commerce for Carlos 283 00:12:49,767 --> 00:12:54,117 Santana and Bethenny Frankel and, uh, consulting with Sofia Vergara brand, 284 00:12:54,117 --> 00:12:55,857 working with all these big celebrities. 285 00:12:55,977 --> 00:12:59,157 And one thing you know with e-commerce is celebrities that little, I 286 00:12:59,157 --> 00:13:00,637 call it the pixie dust, right? 287 00:13:00,897 --> 00:13:04,377 Your lead cost is cheaper, your AOVs more your, you know, your 288 00:13:04,377 --> 00:13:05,847 customer acquisition cost is down. 289 00:13:06,207 --> 00:13:09,737 So we started doing millions and millions of dollars on Shopify. 290 00:13:10,092 --> 00:13:12,992 And this goes back to 2015, 2016, 2017. 291 00:13:13,272 --> 00:13:13,422 Mm-hmm.. 292 00:13:13,662 --> 00:13:16,182 And, and if you know anything about Shopify, you know that 293 00:13:16,182 --> 00:13:17,832 it's an app driven platform. 294 00:13:17,832 --> 00:13:19,902 So you have to get an app for this and an app for that. 295 00:13:19,907 --> 00:13:20,502 And an app for this. 296 00:13:20,502 --> 00:13:23,232 I mean, for God's sake, you have to get an app for customer reviews. 297 00:13:23,237 --> 00:13:26,592 How do you have an e-commerce platform in today's age without customer reviews? 298 00:13:26,982 --> 00:13:29,382 And so when we were working with these celebrity driven sites, it 299 00:13:29,382 --> 00:13:32,772 was like, you know, we have 13, 14, 15 apps and the bill's $1,300 300 00:13:32,777 --> 00:13:33,882 a month coming outta the gate. 301 00:13:34,392 --> 00:13:36,012 And it's like, this is ridiculous. 302 00:13:36,102 --> 00:13:41,772 And I remember, uh, just going to support one day and typing in Shopify support. 303 00:13:42,252 --> 00:13:44,952 And, and I saw their stock quote and I didn't even know 304 00:13:44,952 --> 00:13:45,912 they were publicly traded. 305 00:13:45,912 --> 00:13:48,132 And I went, whoa, you know, and I, I got this investment banking 306 00:13:48,132 --> 00:13:51,282 background, so I went down that rabbit hole and I even took a screenshot. 307 00:13:51,287 --> 00:13:56,382 It was September, it was like, it was in, it was 2018, and the screenshot showed 308 00:13:56,382 --> 00:13:59,742 they had a $10.2 billion market cap. 309 00:13:59,742 --> 00:14:01,152 And I thought to myself, what? 310 00:14:01,512 --> 00:14:04,202 This company's got a $10 billion marketcap? 311 00:14:04,617 --> 00:14:07,887 I'm like, dude, we, we, we've gotta put this business on hold and we gotta go 312 00:14:07,887 --> 00:14:11,517 create launch cart and, and get back in this game because we have the crystal 313 00:14:11,517 --> 00:14:13,137 ball, we know the pain points, right? 314 00:14:13,197 --> 00:14:13,287 Mm-hmm. 315 00:14:13,527 --> 00:14:17,997 , like, I wanna have a platform that one has the, the, what I call the must haves 316 00:14:18,057 --> 00:14:21,357 features built into it, and then have the should have features built into it. 317 00:14:21,807 --> 00:14:26,307 And so launch Cart really is nothing more than a Shopify alternative mm-hmm. 318 00:14:26,577 --> 00:14:29,097 that we've been building over the last four years. 319 00:14:29,502 --> 00:14:32,442 And I think of it as speed to markets faster. 320 00:14:32,442 --> 00:14:33,342 It's easier. 321 00:14:33,372 --> 00:14:34,962 And one of the reasons it's easier is it doesn't do 322 00:14:34,962 --> 00:14:36,132 everything you can do on Shopify. 323 00:14:36,132 --> 00:14:36,342 Right? 324 00:14:36,342 --> 00:14:39,462 That scope creep and feature creep gets people going down these rat holes 325 00:14:39,462 --> 00:14:40,902 they shouldn't go down as a marketer. 326 00:14:41,412 --> 00:14:43,752 Uh, and then we built in the must haves and some of the should 327 00:14:43,752 --> 00:14:45,612 haves into the platform natively. 328 00:14:46,002 --> 00:14:46,092 Mm-hmm. 329 00:14:46,332 --> 00:14:47,412 to kind of get things going. 330 00:14:47,772 --> 00:14:50,562 And then I have another story about drop shipping that kind of added onto that, 331 00:14:50,562 --> 00:14:52,492 but that's kind of what Launch Cart is. 332 00:14:52,492 --> 00:14:56,322 It's just a basic e-commerce platform that we feel is gonna be a better, faster, 333 00:14:56,327 --> 00:14:58,992 higher converting e-commerce platform for people that wanna sell online. 334 00:14:59,612 --> 00:15:00,597 And you guys, its great. 335 00:15:00,597 --> 00:15:03,957 So you guys have been around, what, five or six years now, um, doing that? 336 00:15:03,957 --> 00:15:07,047 Well, we, we incor, we, we incorporated in 2019 and we officially 337 00:15:07,047 --> 00:15:09,897 launched last in February of 2022. 338 00:15:10,527 --> 00:15:11,067 Oh, okay. 339 00:15:11,157 --> 00:15:15,327 So quite a, quite a sort of a new, a new venture as as it were. 340 00:15:15,417 --> 00:15:16,197 Yeah, exactly. 341 00:15:16,197 --> 00:15:18,317 And so how's it been going then so far? 342 00:15:19,752 --> 00:15:24,012 Well, because we have a freemium model and you can actually go sign up for free 343 00:15:24,012 --> 00:15:27,882 and we'll take 6% of your sales and you can use our platform with no monthly fees. 344 00:15:28,272 --> 00:15:31,992 We've had 44,000 people sign up on the platform with basically no marketing, just 345 00:15:31,992 --> 00:15:34,002 word of mouth and people talking about it. 346 00:15:34,002 --> 00:15:36,852 And we have some e-commerce, what I call influencers like yourself, who 347 00:15:37,062 --> 00:15:40,842 go take a look at the platform and go, this is easier to onboard than Shopify. 348 00:15:41,052 --> 00:15:42,582 It's easier to get people up and going. 349 00:15:42,672 --> 00:15:45,072 And then we also integrated with a few of the print on demand, 350 00:15:45,072 --> 00:15:46,572 manufacturer on demand companies. 351 00:15:47,062 --> 00:15:50,002 . So you can basically get your t-shirt and your merch store launched in a, in 352 00:15:50,002 --> 00:15:53,632 a matter of hours and be selling stuff online and, you know, very, very quickly. 353 00:15:54,382 --> 00:15:55,052 Fantastic. 354 00:15:55,292 --> 00:15:59,722 And what, uh, what suppliers, uh, merch supplies, um, t-shirt supplies. 355 00:15:59,722 --> 00:16:03,292 I'm just, the reason I'm asking this, Greg, uh, is more for my son 356 00:16:03,412 --> 00:16:07,732 actually who, um, who is thinking of doing something online like that 357 00:16:07,732 --> 00:16:10,742 to try and finance his way through college or university as I'd call it. 358 00:16:10,747 --> 00:16:11,752 So I'm just kinda curious. 359 00:16:12,442 --> 00:16:12,952 Very cool. 360 00:16:13,132 --> 00:16:16,302 Yeah, no, right now we integrate with Printful, which is one of 361 00:16:16,302 --> 00:16:17,742 the world's largest companies. 362 00:16:17,742 --> 00:16:21,162 And, uh, I I, they're a little bit more expensive than some of the other 363 00:16:21,162 --> 00:16:25,512 providers, but they also got, you know, they're also like a $1.3 billion company. 364 00:16:25,512 --> 00:16:28,512 They got 135 million in funding in 2021. 365 00:16:28,932 --> 00:16:29,022 Mm-hmm. 366 00:16:29,262 --> 00:16:31,062 . And they're, they're, and they also have a global footprint. 367 00:16:31,062 --> 00:16:33,552 They've got facilities in Latvia. 368 00:16:33,927 --> 00:16:37,297 If I say that right, Latvia, Japan. 369 00:16:37,347 --> 00:16:37,437 Mm-hmm. 370 00:16:37,797 --> 00:16:38,247 Latvia. 371 00:16:38,397 --> 00:16:38,757 Yeah. 372 00:16:38,907 --> 00:16:40,707 And Japan And Australia. 373 00:16:40,707 --> 00:16:42,447 In Canada, United States. 374 00:16:42,537 --> 00:16:42,627 Mm-hmm. 375 00:16:42,867 --> 00:16:44,697 , you know, so, so they have a worldwide footprint, which is good. 376 00:16:44,757 --> 00:16:48,957 And then, and then we integrated with Printify, which Printify that kind of like 377 00:16:49,317 --> 00:16:52,917 integrations with a whole bunch of small mom and pop and other, other vendors. 378 00:16:52,947 --> 00:16:53,187 Yeah. 379 00:16:53,247 --> 00:16:55,737 And we're gonna be integrating with more and more and more as 380 00:16:55,737 --> 00:16:57,177 the, as the customer base requests. 381 00:16:58,107 --> 00:16:58,707 Fantastic. 382 00:16:58,737 --> 00:17:03,567 So do you have yet, um, or, or are you still waiting on the, the, the 383 00:17:03,567 --> 00:17:06,987 stories to arrive as sort of a favorite story of someone that sort of signed 384 00:17:06,992 --> 00:17:11,217 up and just managed to hit a vein and is, is going forward in a big way? 385 00:17:12,777 --> 00:17:14,547 You know what's interesting? 386 00:17:14,547 --> 00:17:17,457 We've had a couple political customers do that, right? 387 00:17:17,457 --> 00:17:20,517 They've got 'em, got 'em the platform and launched their, you know, selling their 388 00:17:20,517 --> 00:17:23,847 yard signs and their bumper stickers and their t-shirts and hats, and they do a 389 00:17:23,847 --> 00:17:26,847 couple hundred thousand dollars in a few months during the political campaigns. 390 00:17:27,357 --> 00:17:29,997 Uh, but no, no one that's really busted out and had one of those. 391 00:17:30,582 --> 00:17:34,452 You know, those, those, you know, 50,000 shirt seller type things yet, 392 00:17:34,452 --> 00:17:37,452 but they're coming and, and we're just now in the marketing space 393 00:17:37,452 --> 00:17:38,502 and we had a really cool thing. 394 00:17:38,502 --> 00:17:42,162 We had a really cool guy join our board of directors and we're doing some 395 00:17:42,162 --> 00:17:43,482 really, we got some really cool stuff. 396 00:17:43,482 --> 00:17:47,382 That's, and, and again, that, that piece of it, the launch cart piece is one third 397 00:17:47,382 --> 00:17:50,682 of really what the entrepreneurial, you know, my vision of what I want to build. 398 00:17:51,552 --> 00:17:53,082 Oh, so what are the other two thirds? 399 00:17:53,112 --> 00:17:55,762 If I've got a third of it, what's, what, what's the other two-thirds? 400 00:17:56,337 --> 00:17:59,247 Okay, so I gotta tell you a quick little story, another war story, right? 401 00:17:59,607 --> 00:17:59,937 Go for it. 402 00:17:59,937 --> 00:18:03,597 So a, as we're building launch cart, I had some friends that were doing 403 00:18:03,597 --> 00:18:05,937 drop shipping from China, right? 404 00:18:06,237 --> 00:18:08,307 Using Alibaba and Ali Express and that kind of stuff. 405 00:18:08,307 --> 00:18:08,367 Yeah. 406 00:18:08,367 --> 00:18:11,577 So we said, Hey, let's, let's start doing some drop shipping and let's, 407 00:18:11,577 --> 00:18:12,957 let's see what those pain points are. 408 00:18:12,957 --> 00:18:16,407 So as we're building launch cart, we can, you know, fix those pain points as well. 409 00:18:16,977 --> 00:18:23,307 So we got into drop shipping and our first month we did about a million one and then 410 00:18:23,312 --> 00:18:30,537 we did a million, million anyway, in, in eight months we did 400,000 sales. 411 00:18:30,537 --> 00:18:32,757 I collected 400,000 credit cards. 412 00:18:32,762 --> 00:18:32,897 Wow. 413 00:18:33,267 --> 00:18:37,977 And did 17 million in revenues off of spending 7 million in ad 414 00:18:37,977 --> 00:18:40,227 spend with about a 15% net profit. 415 00:18:40,677 --> 00:18:41,007 Wow. 416 00:18:41,817 --> 00:18:44,757 Now that's, I don't know anybody else who's done that many sales. 417 00:18:44,757 --> 00:18:46,467 Now, again, why was I able to do that? 418 00:18:46,497 --> 00:18:49,197 Like, like people, you know, I, I was like to quantify things, you 419 00:18:49,202 --> 00:18:51,317 know, as a trainer and a teacher is like, one is, I had money. 420 00:18:51,807 --> 00:18:54,162 Like, seriously, like I, when I wanted to scale something and do 421 00:18:54,162 --> 00:18:56,622 a hundred thousand dollars a day adspent, I had the money to do that. 422 00:18:56,922 --> 00:18:57,042 Yeah. 423 00:18:57,042 --> 00:19:00,012 And we literally were spending 50, 60, 70 hundred thousand dollars a day. 424 00:19:00,012 --> 00:19:03,012 Cuz you're not gonna do a million dollars, you're not gonna do those kind of numbers 425 00:19:03,192 --> 00:19:04,482 if you're not spending the kind of money. 426 00:19:04,662 --> 00:19:05,202 That's one. 427 00:19:05,262 --> 00:19:09,522 Two, I also had 45, uh, people in the Philippines doing support and I had seven 428 00:19:09,522 --> 00:19:11,892 people spying on products and trying to find the products we're selling. 429 00:19:12,282 --> 00:19:14,802 And it just kind of got outta, it just, it just kind of mushroomed 430 00:19:14,802 --> 00:19:18,432 and it, it actually, you know, thinking back it was a huge mistake. 431 00:19:18,432 --> 00:19:20,072 It was, it was a little bit of distraction. 432 00:19:20,367 --> 00:19:23,277 But it just, we, it just grew so fast and you know that cash coming 433 00:19:23,277 --> 00:19:24,977 in, you're just entrepreneur. 434 00:19:25,137 --> 00:19:25,897 This is incredible. 435 00:19:26,027 --> 00:19:28,287 We, we sold 5,000 today. 436 00:19:28,467 --> 00:19:29,127 Yeah. 437 00:19:29,127 --> 00:19:29,128 Yeah. 438 00:19:29,577 --> 00:19:30,957 So that's the good news. 439 00:19:31,167 --> 00:19:31,317 Okay. 440 00:19:31,322 --> 00:19:32,277 That's the good news. 441 00:19:32,487 --> 00:19:38,217 The bad news is my China supplier didn't ship the last 50,000 products. 442 00:19:38,667 --> 00:19:39,087 Wow. 443 00:19:39,117 --> 00:19:43,137 They started shipping out empty envelopes and I started getting thousands and 444 00:19:43,657 --> 00:19:46,677 thousands and thousands of support tickets going, Hey, I got an empty envelope. 445 00:19:47,367 --> 00:19:47,907 Wow. 446 00:19:47,907 --> 00:19:52,332 So I went from working with all these celebrities doing e-commerce, millions 447 00:19:52,332 --> 00:19:53,592 of dollars a month in revenues. 448 00:19:53,592 --> 00:19:58,692 A whole team blowing and going to, I was out of business in 45 days. 449 00:20:00,042 --> 00:20:04,662 And with my background and my history, I I, I was just like, wow, it can happen to 450 00:20:04,667 --> 00:20:05,692 me, it can happen to anyone type thing. 451 00:20:05,692 --> 00:20:08,502 Cause I was blown away cuz, but, but basically cause all I started giving 452 00:20:08,502 --> 00:20:10,932 refunds and we gave like 50,000 refunds. 453 00:20:10,932 --> 00:20:13,262 Every bank account, every merchant account was shut down. 454 00:20:13,682 --> 00:20:16,197 The merchant account shut down, and then the banks talked to the banks 455 00:20:16,197 --> 00:20:17,607 and PayPal talked to Chase and Chase. 456 00:20:17,847 --> 00:20:19,047 Boom, everything shut down. 457 00:20:20,037 --> 00:20:23,067 So anyway, that kind of took me to my knees and, you know, 458 00:20:23,507 --> 00:20:24,987 and, and praying some more. 459 00:20:25,197 --> 00:20:29,727 But that led me, that story led me to this is now I said, okay, 460 00:20:29,727 --> 00:20:31,167 I gotta fix that problem, right? 461 00:20:31,172 --> 00:20:31,257 Mm-hmm. 462 00:20:31,497 --> 00:20:33,487 I'm building launch cart as this SaaS platform. 463 00:20:33,567 --> 00:20:36,342 Now I'm gonna build the drop shipping marketplace that we call 464 00:20:36,342 --> 00:20:38,382 the Source and Sell Marketplace. 465 00:20:38,582 --> 00:20:43,302 And the Source and Sell Marketplace is a marketplace that we're building where 466 00:20:43,302 --> 00:20:47,922 brands and manufacturers can upload and put their products in the source and 467 00:20:47,922 --> 00:20:52,332 sell marketplace, and then allow Launch cart sellers to sell those products. 468 00:20:52,797 --> 00:20:53,967 On a drop ship basis. 469 00:20:53,967 --> 00:20:56,397 Now we're gonna rebrand it and we're gonna rebrand the whole 470 00:20:56,397 --> 00:20:58,827 industry as on demand E-commerce. 471 00:20:58,917 --> 00:20:59,007 Mm-hmm. 472 00:20:59,247 --> 00:21:02,067 and on demand product sourcing, because I wanna get away from the 473 00:21:02,072 --> 00:21:03,687 drop shipping negative connotation. 474 00:21:03,687 --> 00:21:03,927 Yeah. 475 00:21:03,932 --> 00:21:03,987 Yeah. 476 00:21:03,987 --> 00:21:06,907 And I want to have my, I wanna be number one in the category, so I always 477 00:21:07,007 --> 00:21:08,397 quote to entrepreneurs for years. 478 00:21:08,607 --> 00:21:10,647 If you wanna be number one in the category, create your category. 479 00:21:11,067 --> 00:21:11,557 Yeah. 480 00:21:11,557 --> 00:21:11,558 Yeah. 481 00:21:11,563 --> 00:21:11,817 Right. 482 00:21:12,117 --> 00:21:14,877 So we're gonna do the on-demand product sourcing, the on-demand 483 00:21:14,877 --> 00:21:18,267 e-commerce, and that's, that's the second piece of the three piece. 484 00:21:18,267 --> 00:21:19,707 And you go, okay, what's the third piece? 485 00:21:19,977 --> 00:21:23,067 Well, the third piece is banking as a service with blockchain. 486 00:21:23,907 --> 00:21:24,927 Well, what do you mean by that? 487 00:21:25,017 --> 00:21:27,567 What I mean by that is now when you come into launch cart, when 488 00:21:27,567 --> 00:21:31,707 this is all said and done, you're going to get a bank account, right. 489 00:21:31,947 --> 00:21:35,307 And you're gonna, and then when the, when we onboard customers into the and, 490 00:21:35,317 --> 00:21:38,487 and vendors and manufacturers and brands into the source and sell marketplace, 491 00:21:38,487 --> 00:21:39,447 they're gonna get a bank account. 492 00:21:40,007 --> 00:21:43,032 So now when you come shopping at my site, let's say one of 493 00:21:43,032 --> 00:21:44,622 my sites is called Rescue Joe. 494 00:21:45,012 --> 00:21:48,132 It's a coffee brand, drink a cup, save a pup, and we donate 495 00:21:48,132 --> 00:21:49,502 money to dog rescues, right? 496 00:21:49,502 --> 00:21:52,302 And you come and you buy my coffee and you got, and you're 497 00:21:52,302 --> 00:21:53,352 getting ready to go to checkout. 498 00:21:53,357 --> 00:21:56,412 And this says, wait before you go, would you like to add a French 499 00:21:56,412 --> 00:21:57,942 press to your, to your order? 500 00:21:58,677 --> 00:22:02,007 but I don't sell French presses, but my predictive analytics, you know, 501 00:22:02,007 --> 00:22:03,447 AI is everything these days, right? 502 00:22:03,447 --> 00:22:05,967 The AI and predictive analytics that says, Hey, this guy's also 503 00:22:05,967 --> 00:22:07,047 looking for a French press. 504 00:22:07,287 --> 00:22:10,467 It pulls a French press from the marketplace and puts it 505 00:22:10,467 --> 00:22:12,687 in front of the customer to increase the average order value. 506 00:22:12,957 --> 00:22:13,137 Mm-hmm. 507 00:22:13,377 --> 00:22:14,817 , as well as the lifetime value of the customer. 508 00:22:14,997 --> 00:22:18,847 And then if I add that French press to my order and I checkout at the 509 00:22:18,852 --> 00:22:22,587 point of purchase the money for the cost of goods, that French press gets 510 00:22:22,587 --> 00:22:26,367 deposited into the manufacturer of that French Press Bank account and I get 511 00:22:26,367 --> 00:22:27,677 my commission into my bank account. 512 00:22:27,897 --> 00:22:29,697 So that solves a whole bunch of problems. 513 00:22:29,907 --> 00:22:29,967 Yeah. 514 00:22:29,967 --> 00:22:35,067 One is the real brands are worried about digital marketers and blue 515 00:22:35,067 --> 00:22:38,877 and gold crooks selling stuff online, taking the money, shutting 516 00:22:38,877 --> 00:22:41,247 the store down, opening up another store, taking the money and running. 517 00:22:41,247 --> 00:22:44,607 So they're never gonna let you sell, you know, Prada or Louis Vuitton or 518 00:22:44,607 --> 00:22:47,247 any real brand because they're more protected about brand protection. 519 00:22:47,337 --> 00:22:47,427 Mm-hmm. 520 00:22:47,857 --> 00:22:50,177 . But now that I split the payment off at the point of purchase 521 00:22:50,182 --> 00:22:51,527 and they get paid instantly. 522 00:22:51,897 --> 00:22:53,127 They're pretty happy about that. 523 00:22:53,397 --> 00:22:56,847 Two, as an entrepreneur, when I was doing those 400,000 sales, 524 00:22:56,877 --> 00:22:58,497 it was an accounting nightmare. 525 00:22:58,947 --> 00:22:59,067 Mm-hmm. 526 00:22:59,427 --> 00:23:01,227 , can you imagine 400,000 orders? 527 00:23:01,377 --> 00:23:04,797 We probably sold three or 400, 500 different products. 528 00:23:04,887 --> 00:23:07,917 So money's going to different vendors, refunds, different vendors. 529 00:23:08,067 --> 00:23:09,057 It was a nightmare. 530 00:23:09,062 --> 00:23:11,847 My, my accounting department could not figure it out, could not keep up with it. 531 00:23:12,177 --> 00:23:16,017 But now if we do it at the point of purchase, and it's all with technology and 532 00:23:16,017 --> 00:23:18,417 it's all recorded on the blockchain, boom. 533 00:23:18,717 --> 00:23:20,827 Now as an entrepreneur, I don't do any book keeping. 534 00:23:21,157 --> 00:23:22,737 And then we're gonna take in and we're gonna book in. 535 00:23:22,797 --> 00:23:26,517 We're gonna figure out the whole tax situation and automatically pay the taxes. 536 00:23:26,517 --> 00:23:29,037 Cause now, you know, every state in the United States wants their little 537 00:23:29,037 --> 00:23:30,447 tax cut for the internet sales. 538 00:23:30,447 --> 00:23:30,507 Yeah. 539 00:23:30,677 --> 00:23:30,957 Yeah. 540 00:23:30,962 --> 00:23:33,297 So we're just gonna figure out that whole banking as a service, and then 541 00:23:33,297 --> 00:23:36,477 you'll give you a debit card and we'll give you a bank account and you'll 542 00:23:36,482 --> 00:23:38,007 be able to transfer funds online. 543 00:23:38,157 --> 00:23:40,842 And we might become one of the biggest, you know, banking partners 544 00:23:40,842 --> 00:23:43,032 in the world, if we can put a few million people on our platform. 545 00:23:43,302 --> 00:23:46,122 And then it also lowers the barrier of entry for people in places like 546 00:23:46,122 --> 00:23:49,962 Bangladesh or South Africa or Ghana and these other parts of the world where they 547 00:23:49,962 --> 00:23:51,402 have a hard time getting a bank account. 548 00:23:51,792 --> 00:23:52,152 Yeah. 549 00:23:52,722 --> 00:23:52,872 Wow. 550 00:23:52,872 --> 00:23:52,992 That's, 551 00:23:52,997 --> 00:23:54,312 so that's the three piece of the puzzle. 552 00:23:54,342 --> 00:23:55,842 That's the three piece of the puzzle. 553 00:23:55,992 --> 00:23:59,532 And what you can do with that at the end of the day is, is unparalleled 554 00:23:59,532 --> 00:24:00,912 to anybody else in the marketplace. 555 00:24:01,002 --> 00:24:03,942 Yeah, it sounds, I mean, you've got a lot going on there, Greg. 556 00:24:03,942 --> 00:24:04,742 I mean, I'm not gonna lie. 557 00:24:04,812 --> 00:24:06,312 Lot going on that sounds awesome. 558 00:24:06,912 --> 00:24:09,657 And I, I can see why you're going down the road that you're going down. 559 00:24:09,717 --> 00:24:12,837 I mean, and I'm listening to you talk going, why? 560 00:24:12,837 --> 00:24:13,557 That makes sense. 561 00:24:13,557 --> 00:24:14,247 That makes sense. 562 00:24:14,247 --> 00:24:16,407 So I'm not listening here going, well, why would you do that? 563 00:24:16,407 --> 00:24:17,217 That doesn't make any sense. 564 00:24:17,222 --> 00:24:21,177 It's, it is all obvious now when you, when you now you've sort of joined all the 565 00:24:21,182 --> 00:24:24,537 technologies together and you kind of go, yeah, I, I can see how that would work. 566 00:24:24,927 --> 00:24:29,067 Um, and especially excited with the fact that now people in Bangladesh 567 00:24:29,067 --> 00:24:32,547 can start trading on a worldwide platform, um, much easier as well. 568 00:24:32,547 --> 00:24:37,677 Cause I think the globalization, uh, of, of the markets. 569 00:24:38,067 --> 00:24:41,427 We've, it's fine if you live in the UK, it's fine if you live in the 570 00:24:41,427 --> 00:24:45,417 States, but it's never been that fine if you live in, um, sub-Saharan 571 00:24:45,417 --> 00:24:46,587 Africa or something like that. 572 00:24:46,592 --> 00:24:50,437 So, um, it'll be interesting to see what happens when those guys can actually start 573 00:24:50,457 --> 00:24:52,077 coming on and, and playing the same game. 574 00:24:52,077 --> 00:24:52,407 Really. 575 00:24:53,097 --> 00:24:53,277 Yeah. 576 00:24:53,277 --> 00:24:57,042 Um, So obviously, I mean, a lot of passion, a lot of drive, a 577 00:24:57,042 --> 00:24:58,362 lot of stuff going on there. 578 00:24:58,452 --> 00:25:03,012 Um, and the title of today's podcast Boost Your E-Commerce Revenue Strategies 579 00:25:03,012 --> 00:25:04,542 to Increase Your Average Order Value. 580 00:25:04,542 --> 00:25:07,272 So let's, let's dig into that a little bit. 581 00:25:07,272 --> 00:25:10,182 Some of the stuff that you've discovered along the way, and I'm imagining, 582 00:25:10,482 --> 00:25:14,262 Greg, you figured some stuff out and you've gone, that needs to be a 583 00:25:14,262 --> 00:25:19,332 feature in Launch Cart because that's gonna increase average order value. 584 00:25:19,332 --> 00:25:19,722 Right? 585 00:25:19,722 --> 00:25:23,662 So what are some of the things you deliberately added to Launch Cart 586 00:25:23,682 --> 00:25:27,042 to help increase average order value and why did you add them? 587 00:25:28,452 --> 00:25:29,802 Um, I'll tell you that. 588 00:25:29,832 --> 00:25:32,472 So let me add one, let me squeeze one little thing in 589 00:25:32,472 --> 00:25:33,882 there that also ties into this. 590 00:25:34,152 --> 00:25:37,272 So one of the first things we did is we wanted to have a checkout page 591 00:25:37,702 --> 00:25:42,507 editor, so, so to me the checkout page is the most important page on the 592 00:25:42,507 --> 00:25:44,307 website cuz that's the moment of truth. 593 00:25:44,547 --> 00:25:46,137 That's when you're giving me your credit card. 594 00:25:46,557 --> 00:25:51,117 So we gave our users the ability to add images. 595 00:25:51,327 --> 00:25:53,997 Like on my rescue Joe, again, I have a phone number, says, Hey, 596 00:25:54,177 --> 00:25:55,647 got questions, call me right now. 597 00:25:55,677 --> 00:25:56,667 I put my phone number on there. 598 00:25:56,667 --> 00:25:57,447 Do I ever get a call? 599 00:25:57,447 --> 00:25:59,087 No, but it increases trust. 600 00:25:59,517 --> 00:25:59,767 Yeah. 601 00:25:59,767 --> 00:26:00,187 Right. 602 00:26:00,252 --> 00:26:02,862 And then you can put trust seals on the checkout page. 603 00:26:03,102 --> 00:26:07,362 You can put, uh, countdown timers and scarcity timers on the countdown page. 604 00:26:07,602 --> 00:26:10,092 You can add images to your count, your, I mean, not your countdown 605 00:26:10,092 --> 00:26:11,322 page to your checkout page. 606 00:26:11,562 --> 00:26:15,162 So we call that the checkout page editor, which is the beginnings of, 607 00:26:15,372 --> 00:26:17,772 you know, increasing that, that's gonna increase your conversions, 608 00:26:17,772 --> 00:26:19,002 cuz increases your trust. 609 00:26:19,542 --> 00:26:19,752 Then.. 610 00:26:19,952 --> 00:26:22,512 That's actually, um, that, sorry to interrupt Greg. 611 00:26:22,512 --> 00:26:24,712 That's quite a differential with Shopify. 612 00:26:24,952 --> 00:26:28,342 Because this has always been one of the pain points that people have with Shopify. 613 00:26:28,492 --> 00:26:29,852 And don't get me wrong, I like Shopify. 614 00:26:29,852 --> 00:26:30,682 Shopify's a great platform. 615 00:26:30,682 --> 00:26:31,702 We've used it a lot over the years. 616 00:26:32,302 --> 00:26:37,342 Um, but the reason I am not a, a solely Shopify man for my own sites is 617 00:26:37,342 --> 00:26:41,542 because you, you, you can design the site, you can't design the checkout. 618 00:26:41,812 --> 00:26:43,732 There's very little flexibility, right? 619 00:26:44,322 --> 00:26:44,622 Right. 620 00:26:44,802 --> 00:26:47,062 You can, if you're on their Shopify Plus program. 621 00:26:47,062 --> 00:26:47,382 Mm-hmm. 622 00:26:47,462 --> 00:26:50,602 for 2000 and you have some really good coders.. 623 00:26:50,712 --> 00:26:50,892 Yeah. 624 00:26:51,002 --> 00:26:53,772 Well, you can now, I mean, it's not always been the case, has it? 625 00:26:53,772 --> 00:26:56,102 I mean, it's a sort of a more recent thing with Shopify. 626 00:26:56,262 --> 00:26:56,502 Yeah. 627 00:26:56,562 --> 00:26:56,892 Right. 628 00:26:57,342 --> 00:27:00,462 So we built in that, so that helps increase your conversions, right? 629 00:27:00,462 --> 00:27:03,912 Then you say, okay, then what can help increase your, your AOV? 630 00:27:03,912 --> 00:27:05,142 And that's like an order bump. 631 00:27:05,522 --> 00:27:10,222 So right on the checkout page, we allow you to add an order bump with a little red 632 00:27:10,222 --> 00:27:12,142 checkered box, or not a red checkered box. 633 00:27:12,142 --> 00:27:16,192 You can kind of customize how the order bump box looks, but we, we kind of coach 634 00:27:16,192 --> 00:27:21,112 people, you know, let's say I'm selling my rescue Joe coffee or a shirt, and I 635 00:27:21,112 --> 00:27:22,432 know they probably have a rescue dog. 636 00:27:22,432 --> 00:27:25,957 Then maybe I have a digital ebook that says, Hey, you know how 637 00:27:25,957 --> 00:27:28,387 to potty train your rescue dog, or something along those lines. 638 00:27:28,387 --> 00:27:28,477 Mm-hmm. 639 00:27:28,477 --> 00:27:30,997 So now I have a digital download, which we also allow digital 640 00:27:31,357 --> 00:27:32,197 downloads with our platform. 641 00:27:32,677 --> 00:27:35,857 And so now I can have that dig that, that, that order bump going, Hey, add this 642 00:27:35,857 --> 00:27:37,357 digital download to about seven bucks. 643 00:27:37,357 --> 00:27:37,567 Yep. 644 00:27:37,987 --> 00:27:39,037 Let me add that too there. 645 00:27:39,307 --> 00:27:43,507 Or like we did, we did a test with a Shopify store, Salem Jewelry, and 646 00:27:43,507 --> 00:27:49,587 we did a test where we offered uh uh, uh, uh, Uh, wrapping, you know, 647 00:27:49,592 --> 00:27:51,537 wrapping where you, you wrap the gift. 648 00:27:51,537 --> 00:27:53,967 You wrap the gift and our order bump. 649 00:27:53,967 --> 00:27:57,207 Now, they had a, they had an app that they had installed on their, on 650 00:27:57,207 --> 00:28:01,737 Shopify, but our order bump outperformed their order bump like three to one. 651 00:28:01,742 --> 00:28:03,387 Theirs was converting at about 22%. 652 00:28:03,387 --> 00:28:04,977 Ours converted at 75%. 653 00:28:05,487 --> 00:28:07,317 And, you know, you start tracking those numbers. 654 00:28:07,467 --> 00:28:10,167 So really order bumps is the very first thing you do to increase 655 00:28:10,167 --> 00:28:11,217 your average order value. 656 00:28:11,547 --> 00:28:15,997 Can I ask, um, Why would yours outperform three to one? 657 00:28:15,997 --> 00:28:18,187 What was different about the way you did the order bump? 658 00:28:19,147 --> 00:28:22,087 Well, their, their, their order bump was on the product page. 659 00:28:23,047 --> 00:28:26,377 So, so you, you're, you're buying, you've, you've seen those before, right? 660 00:28:26,377 --> 00:28:27,877 On Shopify, Shopify apps. 661 00:28:28,087 --> 00:28:32,947 It's the order bump, say add gift ship, add gift wrapping on the product page. 662 00:28:33,217 --> 00:28:33,427 Yeah. 663 00:28:33,457 --> 00:28:37,177 Whereas when we, we offered on the checkout page, it converted three to one. 664 00:28:37,177 --> 00:28:39,427 So that's just another insight going, there you go. 665 00:28:39,577 --> 00:28:39,787 Right? 666 00:28:39,787 --> 00:28:39,877 Mm-hmm. 667 00:28:40,117 --> 00:28:41,707 . And again, I wouldn't have known that unless we tested it. 668 00:28:42,217 --> 00:28:42,927 Yeah. 669 00:28:42,927 --> 00:28:42,997 Yeah. 670 00:28:44,257 --> 00:28:45,117 That's really interesting. 671 00:28:45,417 --> 00:28:49,167 And for those that are maybe new to e-commerce, Greg, just explain what 672 00:28:49,167 --> 00:28:52,827 you mean by order bump, just so we're sort of all clear on terminology. 673 00:28:53,982 --> 00:28:54,462 Okay. 674 00:28:54,612 --> 00:28:56,742 Well, you know what, another thing we always tell people is 675 00:28:56,742 --> 00:28:57,942 you're experiencing it every day. 676 00:28:57,942 --> 00:28:58,212 Right? 677 00:28:58,272 --> 00:29:01,422 Would you like fries with that coke or would you like coke with those fries? 678 00:29:01,427 --> 00:29:01,662 Right? 679 00:29:01,752 --> 00:29:01,962 Yeah. 680 00:29:01,992 --> 00:29:06,252 So it it, it's like you're just trying to add something at the point of checkout. 681 00:29:06,257 --> 00:29:06,672 Mm-hmm. 682 00:29:06,912 --> 00:29:11,802 to their order that's relevant to their order or, uh, is gonna 683 00:29:11,802 --> 00:29:13,152 be additive to their order. 684 00:29:13,152 --> 00:29:16,042 Or maybe in a lot of situations it's just order more of the same. 685 00:29:16,062 --> 00:29:21,042 If they've already said, I want this coffee, you can do an order bump going, 686 00:29:21,047 --> 00:29:22,872 Hey, would you like to double your order? 687 00:29:23,247 --> 00:29:25,707 Add another one and I'll give you 50% off your second one. 688 00:29:26,037 --> 00:29:26,427 Yeah. 689 00:29:26,577 --> 00:29:29,337 Or you could say add two more and buy two, get one free. 690 00:29:29,337 --> 00:29:32,547 So you, you, you configure that order bump to where you're getting more 691 00:29:32,547 --> 00:29:35,547 money of them buying the same exact thing they're already buying, which 692 00:29:35,547 --> 00:29:37,467 is one of my Greatest hacks there is. 693 00:29:37,472 --> 00:29:41,247 It's like, If you're not offering people more of what they're already ordering, 694 00:29:41,487 --> 00:29:43,197 you're, you're leaving money on the table. 695 00:29:45,117 --> 00:29:45,867 Very good. 696 00:29:46,557 --> 00:29:46,977 Very good. 697 00:29:46,977 --> 00:29:48,837 I'm sorry, I'm just making notes as we go along. 698 00:29:49,077 --> 00:29:55,362 Uh so we've got the order bump, um, and you're either selling another 699 00:29:55,362 --> 00:29:58,362 product or you're selling more of what you're already offering to the client. 700 00:29:58,362 --> 00:30:01,032 What else have you, have you got on your, on your note list? 701 00:30:01,062 --> 00:30:04,032 Well, going back to the whole funnels and the upsells and the 702 00:30:04,032 --> 00:30:07,932 down sells, so now we actually, you know, built in, you know, funnels. 703 00:30:08,517 --> 00:30:10,087 And, you know, upsells and down sells. 704 00:30:10,087 --> 00:30:13,537 So, so with our platform, you can do up to five upsells or down sells. 705 00:30:13,557 --> 00:30:16,497 So, and what I mean by upsells, again, for those of you maybe not familiar with 706 00:30:16,497 --> 00:30:20,067 that, is now I've, I've checked out, I've put in my credit card, I hit checkout. 707 00:30:20,427 --> 00:30:24,147 So now the credit card has been charged for that first order that's in the cart. 708 00:30:24,717 --> 00:30:28,707 Now what happens is with the technology for good visualizations, now that 709 00:30:28,707 --> 00:30:30,287 credit card's floating in space. 710 00:30:30,597 --> 00:30:32,152 And then another order says it comes up. 711 00:30:32,152 --> 00:30:34,552 And you, you've probably seen this before in some site. 712 00:30:34,672 --> 00:30:38,602 Wait, before you go, would you like to, like, again, if I'm buying some coffee, 713 00:30:38,782 --> 00:30:40,822 maybe I wanna sell them a coffee grinder. 714 00:30:40,822 --> 00:30:42,352 Maybe I wanna sell 'em another t-shirt. 715 00:30:42,357 --> 00:30:43,582 Maybe I wanna sell them something else. 716 00:30:43,642 --> 00:30:43,822 Yeah. 717 00:30:43,852 --> 00:30:46,792 Wait before you go, would you like me to add this to your order and we'll give you 718 00:30:46,797 --> 00:30:49,882 free shipping or we'll give you a discount type of thing and you can do an upsell. 719 00:30:49,882 --> 00:30:50,922 So that's called an upsell. 720 00:30:51,357 --> 00:30:51,687 Right. 721 00:30:51,747 --> 00:30:54,837 And if they add it to their order, we build the credit card again before 722 00:30:54,837 --> 00:30:56,757 we, we cancel the, the transaction. 723 00:30:56,757 --> 00:30:58,947 So that can't, that credit card, so they don't have to go and put 724 00:30:58,947 --> 00:31:00,837 their credit card back in again. 725 00:31:00,842 --> 00:31:00,937 Mm-hmm. 726 00:31:01,017 --> 00:31:01,377 . Mm-hmm. 727 00:31:01,412 --> 00:31:01,887 . It's there. 728 00:31:02,007 --> 00:31:06,147 And then if we do that upsell, we can do 'em another upsell and another upsell. 729 00:31:06,297 --> 00:31:09,267 Or we do what's called a downsell, which is they say no to that. 730 00:31:09,882 --> 00:31:12,372 Then you can say, well, if you didn't buy that, maybe you might wanna buy this. 731 00:31:12,372 --> 00:31:13,722 And you do what's called a down sell. 732 00:31:13,812 --> 00:31:17,532 And then we, and that's, and really that's just a, a lower priced product. 733 00:31:17,562 --> 00:31:17,712 Mm-hmm. 734 00:31:17,717 --> 00:31:20,952 You're just trying to upsell 'em again, but you can call it downsell cause 735 00:31:20,952 --> 00:31:22,362 we're giving 'em a lower priced product. 736 00:31:22,662 --> 00:31:25,632 And now you, you maybe try to upsell 'em that digital download or that 737 00:31:25,632 --> 00:31:28,662 e-book or something that's lower priced and get more money of 'em. 738 00:31:28,902 --> 00:31:32,882 And it's, and, and, and you know, what you hear all the time is, oh, I hate those. 739 00:31:33,682 --> 00:31:37,347 and it's like, yeah, but the guys cashing the checks are, don't hate those, right? 740 00:31:37,347 --> 00:31:41,877 Because yeah, statistically there's like, it's like 12% usually on 741 00:31:41,877 --> 00:31:43,377 the low if you have it done right. 742 00:31:43,382 --> 00:31:47,307 And you understand the, the concept of mm-hmm , this, you should be getting 743 00:31:47,307 --> 00:31:51,867 a, you know, 10 to 12% conversion post checkout on an upsell or down 744 00:31:51,867 --> 00:31:54,177 sell, and you can get as much as 30%. 745 00:31:55,647 --> 00:31:55,857 Right? 746 00:31:55,857 --> 00:32:01,377 So that's a big, big, big deal when you're trying to make money, profit, 747 00:32:01,487 --> 00:32:04,167 and, and especially now where, you know, you go back to when we were 748 00:32:04,167 --> 00:32:09,327 2015, 16, 17, and even 2018, you know what we were, our customer 749 00:32:09,327 --> 00:32:12,177 acquisition cost was $3, $5, $8, $10. 750 00:32:12,417 --> 00:32:14,967 Now it's 15, 18, 20, 25, 30, right? 751 00:32:15,347 --> 00:32:15,547 Mm-hmm. 752 00:32:15,627 --> 00:32:19,017 . So we have to bid, figure out a way to get people to put more into their 753 00:32:19,017 --> 00:32:20,367 cart and add more into their cart. 754 00:32:20,577 --> 00:32:21,067 Yeah. 755 00:32:21,072 --> 00:32:23,667 And it's really not hard, but you have to, you have to know, you have 756 00:32:23,667 --> 00:32:26,097 to just think it through as well, what product goes with what product, 757 00:32:26,097 --> 00:32:27,067 and you know, how do you do that. 758 00:32:28,507 --> 00:32:31,752 It's really interesting and one of the things that has always intrigued me by 759 00:32:31,962 --> 00:32:36,342 the upsell, um, thing, and Greg maybe you, maybe you can speak to this a little 760 00:32:36,342 --> 00:32:41,472 bit, um, was that if I do an order bump, So let's say the original product was 20 761 00:32:41,472 --> 00:32:46,032 bucks, and then I do an order bump and that product is 15 bucks with an offer. 762 00:32:46,032 --> 00:32:49,223 So then the customer's going, well, now I was prepared to 763 00:32:49,228 --> 00:32:51,102 spend 20 and now I'm spending 35. 764 00:32:51,107 --> 00:32:52,662 They're seeing it collectively. 765 00:32:52,722 --> 00:32:55,302 Yeah, I've got a great offer there, but I'm still seeing the total price. 766 00:32:56,022 --> 00:33:00,102 Whereas on the upsell, they've gone through checkout, um, and 767 00:33:00,102 --> 00:33:02,342 you are selling them a a, a a. 768 00:33:03,417 --> 00:33:04,647 promoting the product on the upsell. 769 00:33:04,917 --> 00:33:07,407 They don't see it as a combined figure anymore. 770 00:33:07,412 --> 00:33:11,037 It's not like, well, if I now add this, it's a total of 35 because 771 00:33:11,037 --> 00:33:12,207 the first transactions happened. 772 00:33:12,207 --> 00:33:14,667 Well, that was 25, uh, that was 20 bucks over there. 773 00:33:14,967 --> 00:33:18,417 Well, this is a separate thing for 15 bucks, and it, it, it stops them 774 00:33:18,417 --> 00:33:19,587 adding the two numbers together. 775 00:33:19,857 --> 00:33:21,027 I don't know if that's true. 776 00:33:21,032 --> 00:33:23,457 That was something that I heard and I, I wonder if you can speak to that. 777 00:33:24,197 --> 00:33:25,407 I, I believe it is true. 778 00:33:25,407 --> 00:33:28,197 And I, and, and, and again, I think it goes back to the personality 779 00:33:28,197 --> 00:33:30,327 types of the person that's on the other end of that computer. 780 00:33:30,327 --> 00:33:34,077 But I do believe it is true because, and it just goes back to making killer 781 00:33:34,077 --> 00:33:37,767 offers and killer prices and, you know, it's normally $45, but you can get it 782 00:33:37,772 --> 00:33:41,937 for, and again, you think about this, um, hey, can you, oh, here's one right here. 783 00:33:42,117 --> 00:33:44,037 Here's a good example for those of you on YouTube. 784 00:33:44,037 --> 00:33:46,587 So I'm holding what's called a spin gym, right? 785 00:33:46,587 --> 00:33:46,947 Mm-hmm. 786 00:33:47,027 --> 00:33:48,717 and this is like a little fitness thing, right? 787 00:33:49,137 --> 00:33:52,137 And so this is a little fitness thing that sells for 40. 788 00:33:52,782 --> 00:33:53,202 Wow. 789 00:33:53,202 --> 00:33:53,442 Okay. 790 00:33:53,442 --> 00:33:53,982 The cost on it. 791 00:33:53,987 --> 00:33:55,062 The cost on it's eight. 792 00:33:55,192 --> 00:33:55,682 Yeah. 793 00:33:55,687 --> 00:33:58,152 They sold 2 million of these on home shopping network. 794 00:33:58,512 --> 00:33:58,602 Right? 795 00:33:59,047 --> 00:34:02,172 So if, if, if my cost is eight, right? 796 00:34:02,442 --> 00:34:06,402 And, and, and I wanna sell them, this is another one, I sell more of the same. 797 00:34:06,407 --> 00:34:06,582 Right? 798 00:34:06,582 --> 00:34:09,282 So it's like, Hey, you bought, you, you just bought one for 40. 799 00:34:09,822 --> 00:34:13,552 Buy three of 'em and I'll give you two more for 40. 800 00:34:14,002 --> 00:34:14,192 Mm-hmm. 801 00:34:14,213 --> 00:34:17,877 . So it's, it's, it's by buy two, get one free, and then buy five of them. 802 00:34:18,087 --> 00:34:22,197 And I'm gonna lower the price down to where it's maybe, you know, um, I don't 803 00:34:22,197 --> 00:34:24,867 even know what we did there, but you know, just so much significantly lower they go. 804 00:34:24,867 --> 00:34:26,037 And that's a smoking deal. 805 00:34:26,097 --> 00:34:29,667 And then you can also make it make sense because you should have one in your car. 806 00:34:29,787 --> 00:34:31,077 You should have one at your office. 807 00:34:31,167 --> 00:34:32,577 You should take one within your travel. 808 00:34:32,637 --> 00:34:33,927 You should give one to your spouse. 809 00:34:33,927 --> 00:34:36,237 You should give one to your friend, you know, so it's a great gift. 810 00:34:36,952 --> 00:34:39,022 Fits all those models of what you wanna do. 811 00:34:39,022 --> 00:34:39,112 Mm-hmm. 812 00:34:39,472 --> 00:34:43,612 And, and so I'm always trying to coach people going, what is that hero product 813 00:34:43,912 --> 00:34:47,272 that you can do that fits with the upsells that down sells sell more of the 814 00:34:47,277 --> 00:34:50,152 same to get the customer in the door, cuz it's much easier to get 'em to buy 815 00:34:50,152 --> 00:34:53,542 again or buy something else through email marketing and that kind of stuff down 816 00:34:53,542 --> 00:34:55,222 the road if you have 'em as a customer. 817 00:34:55,222 --> 00:34:56,362 So it's, it's always it. 818 00:34:56,572 --> 00:34:58,822 And I, and specifically when I'm running ads, right? 819 00:34:58,952 --> 00:34:59,272 Yeah. 820 00:34:59,277 --> 00:35:01,972 So if you're running ads, you gotta really think, what's that hero product 821 00:35:02,092 --> 00:35:06,582 and what, and again, stickers, I got these stickers that says I love my rescue dog. 822 00:35:07,102 --> 00:35:08,712 You know, and it's come get your free sticker. 823 00:35:08,982 --> 00:35:11,262 And then when they get to our landing page, and that's another thing, that 824 00:35:11,262 --> 00:35:14,172 launch cart did to increase your, your, your average order value and your, 825 00:35:14,172 --> 00:35:16,212 your conversions is we built in pages. 826 00:35:16,542 --> 00:35:20,232 So now, rather than sending to a shopping store, we can send you to a long 827 00:35:20,232 --> 00:35:21,612 form sales page and it's like mm-hmm. 828 00:35:21,852 --> 00:35:24,912 , hey, get these stickers, just pay shipping and handling a 10 pack. 829 00:35:24,917 --> 00:35:25,332 Right? 830 00:35:25,632 --> 00:35:29,382 And now I get that credit card out and I always tell people the minute you got that 831 00:35:29,382 --> 00:35:31,122 credit card out, even if it's a dollar. 832 00:35:31,652 --> 00:35:34,452 Dollar Free trials, $7, you know, $3 for shipping. 833 00:35:34,452 --> 00:35:34,542 Mm-hmm. 834 00:35:34,902 --> 00:35:37,332 , they just became a customer versus a prospect. 835 00:35:37,452 --> 00:35:37,512 Yeah. 836 00:35:37,602 --> 00:35:40,692 And a customer's gonna read your emails, they're gonna pay more attention to you, 837 00:35:40,992 --> 00:35:44,382 and it's a whole different relationship the minute they pay for something. 838 00:35:45,837 --> 00:35:46,617 That's really important. 839 00:35:46,617 --> 00:35:48,447 It's a psychology aspect of it, isn't it? 840 00:35:48,477 --> 00:35:50,577 Which says if they've given me their credit card, like 841 00:35:50,577 --> 00:35:52,107 you say, they're a customer. 842 00:35:52,107 --> 00:35:53,487 And that's, that's really important. 843 00:35:53,697 --> 00:35:54,867 They call it the micro yes. 844 00:35:54,872 --> 00:35:55,227 Don't they? 845 00:35:55,227 --> 00:35:59,877 And, and getting people to say yes, even something small like that, um, 846 00:35:59,967 --> 00:36:01,857 is, is a, is a, is a big, big deal. 847 00:36:02,187 --> 00:36:05,997 So what, out of a, again, out of your experience here, Greg, the stuff that 848 00:36:05,997 --> 00:36:11,262 you found, um, how do you distinguish between what's a good product? 849 00:36:11,262 --> 00:36:13,512 What's a good order bump, and what's a good upsell? 850 00:36:13,542 --> 00:36:16,212 How would I know which products to put in which place? 851 00:36:16,212 --> 00:36:17,082 If that makes sense. 852 00:36:19,137 --> 00:36:19,407 Yeah. 853 00:36:19,412 --> 00:36:23,007 Mean, you know what I always tell people I'm really good at marketing. 854 00:36:23,007 --> 00:36:25,467 I'm probably one of the top digital marketers on the planet. 855 00:36:25,557 --> 00:36:28,317 I mean, when you spend 7 million of your own money on Facebook ads 856 00:36:28,317 --> 00:36:30,507 and Google ads and all that kind of stuff, you get really good at it. 857 00:36:30,567 --> 00:36:30,777 Right? 858 00:36:31,617 --> 00:36:32,967 you find a few things out. 859 00:36:32,967 --> 00:36:33,207 Right? 860 00:36:33,207 --> 00:36:34,287 You learn a few things. 861 00:36:34,287 --> 00:36:35,247 Yeah, yeah, yeah, yeah. 862 00:36:35,247 --> 00:36:35,427 No. 863 00:36:35,427 --> 00:36:37,257 When it's your money, you pay a little bit more attention. 864 00:36:38,317 --> 00:36:38,927 It's true. 865 00:36:39,207 --> 00:36:39,727 That's true. 866 00:36:39,727 --> 00:36:39,887 Yeah. 867 00:36:40,827 --> 00:36:43,817 Uh, but, but I, but I tell people as good as I am, I'm 868 00:36:43,817 --> 00:36:45,362 only right maybe half the time. 869 00:36:45,452 --> 00:36:47,072 The audience is always right. 870 00:36:47,072 --> 00:36:48,752 So it's always about split testing. 871 00:36:49,142 --> 00:36:51,272 I could look at a product and go, that's a great product. 872 00:36:51,272 --> 00:36:53,822 It's gonna, it's fly off the shelves and it's it. 873 00:36:53,882 --> 00:36:57,902 So if you're not ab split testing constantly, right? 874 00:36:57,907 --> 00:36:58,152 Mm-hmm. 875 00:36:58,232 --> 00:37:01,322 , and it's always about the, it's always about the customer journey. 876 00:37:01,577 --> 00:37:05,577 The landing page, the product page, the checkout page, the upsells, 877 00:37:05,577 --> 00:37:09,047 downsell pages, and there's optimizations you can do at every 878 00:37:09,047 --> 00:37:11,087 single stage of the customer journey. 879 00:37:11,207 --> 00:37:13,157 And they even back up to the Facebook ads. 880 00:37:13,367 --> 00:37:14,567 The headline on the ad. 881 00:37:14,567 --> 00:37:15,407 The image on the ad. 882 00:37:15,407 --> 00:37:16,787 The video on the ad, yeah. 883 00:37:16,787 --> 00:37:19,577 You know that customer journey, it's always about can I increase one 884 00:37:19,577 --> 00:37:22,637 or two percentage points on this, this piece of the customer journey. 885 00:37:22,817 --> 00:37:26,387 Then one or 2% here, and then one or 2% here, and then one or 2% here. 886 00:37:26,477 --> 00:37:28,787 And now on that three or four or five step customer journey, 887 00:37:28,787 --> 00:37:30,047 I've increased at 7 or 8%. 888 00:37:30,287 --> 00:37:32,657 That's the difference between going broke and making money. 889 00:37:33,047 --> 00:37:33,227 Mm-hmm. 890 00:37:33,257 --> 00:37:35,057 So, and then it's always different. 891 00:37:35,057 --> 00:37:38,687 So if I'm doing a t-shirt brand, right, or I'm trying to sell some, some 892 00:37:38,687 --> 00:37:42,527 graphic tees because I'm a 12 year old or a 14 year old and I wanna, I love 893 00:37:42,527 --> 00:37:44,177 skateboarding or I love snowboarding. 894 00:37:44,537 --> 00:37:48,677 Well now we use spy tools and there's spy tools where you can go look at Amazon, you 895 00:37:48,677 --> 00:37:53,597 can go look at Etsy and you can say, you can just type in, you know, surfboard, you 896 00:37:53,597 --> 00:37:55,517 know, or surfing, you know, graphic tees. 897 00:37:55,517 --> 00:37:56,777 Or you can type in anything and. 898 00:37:57,452 --> 00:38:01,982 Rescue dog graphic tees, and you'll see all the designs come up and then the spy 899 00:38:01,982 --> 00:38:04,832 tools can actually tell you which ones are selling, which ones aren't selling. 900 00:38:05,372 --> 00:38:06,752 Then you go, okay, look at that design. 901 00:38:06,757 --> 00:38:07,892 That design's selling. 902 00:38:07,892 --> 00:38:07,952 Yeah. 903 00:38:08,162 --> 00:38:11,312 Okay, so let me take that design and make it mine. 904 00:38:11,312 --> 00:38:13,562 Like we don't ever tell people, rip it off and copy people. 905 00:38:13,562 --> 00:38:14,312 Make it yours. 906 00:38:14,612 --> 00:38:17,162 Take the same concept, make good stuff, and make it yours. 907 00:38:17,372 --> 00:38:20,762 And then you got at least you have an edge up to know that hey, people 908 00:38:20,762 --> 00:38:22,622 are actually buying that design. 909 00:38:22,672 --> 00:38:23,032 Yeah. 910 00:38:23,032 --> 00:38:27,072 And then, and then the last piece of that question, I think that I would say is, you 911 00:38:27,072 --> 00:38:31,947 know, building brands, selling products, when and if you can, it's emotion. 912 00:38:31,977 --> 00:38:34,677 Like what can you do to bring emotion out? 913 00:38:34,677 --> 00:38:37,137 So there's a new client that we're, that we're gonna be onboarding into 914 00:38:37,137 --> 00:38:38,427 the source and sell marketplace. 915 00:38:38,427 --> 00:38:40,827 And I've never said this publicly, but I'm gonna share it with you. 916 00:38:41,127 --> 00:38:42,027 This is so cool. 917 00:38:42,237 --> 00:38:49,847 These guys have a technology to print words, personalized words on roses. 918 00:38:51,312 --> 00:38:55,422 So, so, so I could send, I could send roses to my wife 919 00:38:55,422 --> 00:38:56,762 that says, I love you Mary. 920 00:38:56,762 --> 00:38:58,442 Happy Valentine's Mary, Merry christmas Mary. 921 00:38:58,517 --> 00:39:01,032 It and it's printed in white lettering on a red rose. 922 00:39:02,337 --> 00:39:03,567 and we're just trying to get with them. 923 00:39:03,567 --> 00:39:06,327 They do this on a local, local basis, but we're trying to get them to figure 924 00:39:06,327 --> 00:39:09,147 out the supply side side of it so they can ship 'em all over the world and 925 00:39:09,147 --> 00:39:11,037 then, and then kinda hook that stuff up. 926 00:39:11,397 --> 00:39:17,857 Um, and they said their number one seller is, I'm sorry, people saying I'm sorry. 927 00:39:17,907 --> 00:39:18,357 Wow. 928 00:39:20,517 --> 00:39:21,567 So that's, wow. 929 00:39:21,567 --> 00:39:23,637 So I just need to figure out how to print, I'm sorry, on a red 930 00:39:23,637 --> 00:39:24,927 rose and I'll, I'll clean up. 931 00:39:25,117 --> 00:39:27,147 But, um, no, that's, that's really, really, intriguing. 932 00:39:27,147 --> 00:39:31,667 So you think about, you think about the emotion that product consider 933 00:39:31,967 --> 00:39:33,672 that does, and that also can deliver. 934 00:39:33,852 --> 00:39:37,002 And same thing with jewelry and gifts for Valentine's Day and 935 00:39:37,362 --> 00:39:38,232 birthdays and anniversaries. 936 00:39:38,322 --> 00:39:41,772 And, and again, you know, we're always telling people, look, there's 937 00:39:41,772 --> 00:39:44,322 cyclical stuff, E-commerce, and you know this more than anybody, right? 938 00:39:44,327 --> 00:39:46,302 It's like we have all of our holidays. 939 00:39:46,512 --> 00:39:49,362 If you're not really putting stuff together, like, like we just had St. 940 00:39:49,362 --> 00:39:52,332 Patrick's Day, and I see a lot of people just like blip on St. 941 00:39:52,332 --> 00:39:52,932 Patrick's Day. 942 00:39:53,082 --> 00:39:53,412 St. 943 00:39:53,412 --> 00:39:56,562 Patrick's Day is one of the biggest t-shirt and, and, and, 944 00:39:56,562 --> 00:39:58,317 and graphic tees of the season. 945 00:39:58,647 --> 00:40:00,492 People love those, those, those that stuff. 946 00:40:00,492 --> 00:40:02,982 So, and it's such an easy target to Target, right? 947 00:40:02,982 --> 00:40:03,732 You know, the, yeah. 948 00:40:03,732 --> 00:40:04,602 The Irish, you know, St. 949 00:40:04,607 --> 00:40:05,352 Patty Day lovers. 950 00:40:05,532 --> 00:40:07,722 So you gotta go after the holidays and you gotta be just real 951 00:40:07,727 --> 00:40:08,862 cognizant of what you're doing. 952 00:40:08,862 --> 00:40:12,492 So, you know, your question is a good question, but it could be 953 00:40:12,492 --> 00:40:15,252 different based on holidays could be different based on time of year. 954 00:40:15,462 --> 00:40:18,972 But one thing that's always consistent is if you can get people to feel 955 00:40:18,972 --> 00:40:21,222 something, we always teach people when you're building a brand, 956 00:40:21,432 --> 00:40:22,712 they might forget what you say. 957 00:40:23,122 --> 00:40:25,187 They might forget what you do, but they'll never forget what 958 00:40:25,187 --> 00:40:26,987 you, how you make them feel. 959 00:40:27,327 --> 00:40:29,887 Yeah, that's such a powerful statement, isn't it? 960 00:40:30,507 --> 00:40:35,787 Um, Greg, earlier on you touched on this, um, topic of reviews with, um, Shopify. 961 00:40:35,787 --> 00:40:40,687 One of the big problems with Shopify, so I'm guessing with, uh, launch cart, 962 00:40:40,707 --> 00:40:42,477 you've got a review system built in. 963 00:40:43,392 --> 00:40:49,662 how have you seen reviews affect, say, average order value and what would 964 00:40:49,662 --> 00:40:54,852 us, what's your strategy for getting people to leave reviews, good reviews? 965 00:40:56,742 --> 00:40:57,852 Well, that's a good question. 966 00:40:57,857 --> 00:41:02,862 So, so it it, it's critical and, and it's, and, and it's really hard for 967 00:41:02,862 --> 00:41:06,537 people that are new, Right, because you don't have any reviews, and so people 968 00:41:06,537 --> 00:41:10,107 are coming to your new store and there isn't any reviews, so it's really, really 969 00:41:10,107 --> 00:41:12,237 critical that you do solicit reviews. 970 00:41:12,567 --> 00:41:15,237 Now, what I suggest people do and. 971 00:41:16,077 --> 00:41:18,777 this is getting easier and I haven't done what I'm getting ready to say. 972 00:41:18,807 --> 00:41:21,327 I'm, I'm gonna tell you what I do and what I've done, and I'm gonna 973 00:41:21,327 --> 00:41:22,317 tell you what, what's coming. 974 00:41:22,677 --> 00:41:22,767 Mm-hmm. 975 00:41:23,067 --> 00:41:25,617 . And what I do, what I've done is I've used this, this, this 976 00:41:25,647 --> 00:41:27,147 technology called BombBomb. 977 00:41:27,717 --> 00:41:32,397 And it's a video, it's a video recording program where I record a video. 978 00:41:32,762 --> 00:41:34,502 So you're the owner of the store. 979 00:41:34,742 --> 00:41:38,432 Hey, this is Greg and I just wanna say thank you so much for purchasing. 980 00:41:38,552 --> 00:41:41,102 You know that Rescue Joe Coffee, it's gonna go, we're gonna help 981 00:41:41,102 --> 00:41:43,652 support Rescue Joe Dogs and bottle it, and I just love it. 982 00:41:43,832 --> 00:41:46,742 You're gonna be getting your product in about three to five days, and actually 983 00:41:46,862 --> 00:41:52,172 I try to time the video to hit their inbox about within 24 to 48 hours and 984 00:41:52,172 --> 00:41:53,762 then getting the actual product right? 985 00:41:53,792 --> 00:41:54,122 Yeah. 986 00:41:54,127 --> 00:41:54,232 Yeah. 987 00:41:54,237 --> 00:41:55,242 So if you can time that. 988 00:41:55,672 --> 00:41:58,327 Um, then you just say, we really would appreciate review. 989 00:41:58,477 --> 00:41:59,917 You know, we're doing a lot of good out there. 990 00:41:59,917 --> 00:42:02,317 And the more reviews we'd have, it's gonna show people out there. 991 00:42:02,407 --> 00:42:04,747 And if you have any problems, here's our support number. 992 00:42:04,747 --> 00:42:08,107 I'll call, I will personally make sure you get the best white glove, 993 00:42:08,137 --> 00:42:09,397 you know, customer service ever. 994 00:42:09,877 --> 00:42:11,017 And again, who does that? 995 00:42:11,287 --> 00:42:14,047 Like you, you compare yourself to every e-commerce out there. 996 00:42:14,047 --> 00:42:16,807 Have you ever got a video like that from the CEO or the founder of the business? 997 00:42:16,927 --> 00:42:19,087 And especially as a small business, we have to do stuff like that. 998 00:42:19,177 --> 00:42:19,557 Yeah. 999 00:42:19,557 --> 00:42:19,637 Yeah. 1000 00:42:19,637 --> 00:42:20,007 totally. 1001 00:42:20,647 --> 00:42:23,892 Now the other thing I've done, and Shopify has an app for this, and someday 1002 00:42:23,892 --> 00:42:26,742 we'll probably integrate an app for this at launch cart, but they have a 1003 00:42:26,742 --> 00:42:30,702 postcard system that you can pay an extra dollar or a $1.10 or whatever 1004 00:42:30,702 --> 00:42:35,112 it was, and it will send a postcard out, you know, to that customer. 1005 00:42:35,112 --> 00:42:37,392 So I think that's another really great way as well. 1006 00:42:37,422 --> 00:42:38,562 Yeah, just send a postcard out. 1007 00:42:38,892 --> 00:42:39,972 Thank you for your order. 1008 00:42:40,302 --> 00:42:42,612 And it's just going over and above and stepping up. 1009 00:42:42,942 --> 00:42:48,612 But where it's going is now with ai, you can record a video. 1010 00:42:49,152 --> 00:42:52,692 And it'll like merge your lips and you know, cuz again, the whole 1011 00:42:52,692 --> 00:42:56,202 thing is if I record a video that's generic, it's better than nothing. 1012 00:42:56,472 --> 00:42:56,562 Mm-hmm. 1013 00:42:56,802 --> 00:43:00,642 . But if I record a video that says, Hey Matt, thanks for your order and I recorded 1014 00:43:00,647 --> 00:43:04,272 your name, they go, wow, that guy just took the time to make a video for me. 1015 00:43:04,452 --> 00:43:04,992 Yeah. 1016 00:43:06,042 --> 00:43:10,092 So you use these new AI tools to record a video and then boom, pop 1017 00:43:10,092 --> 00:43:11,772 that video up to every order you got. 1018 00:43:11,862 --> 00:43:13,282 And then, and then that link. 1019 00:43:13,642 --> 00:43:16,857 And then, and then you can do that in your sequence to getting, you know, 1020 00:43:17,007 --> 00:43:20,397 we have a three, three email sequence that goes out to ask for reviews. 1021 00:43:20,397 --> 00:43:22,167 You can just put that video right in your sequence. 1022 00:43:22,377 --> 00:43:22,467 Mm-hmm. 1023 00:43:23,277 --> 00:43:24,087 . That's really clever. 1024 00:43:24,477 --> 00:43:24,927 Really good. 1025 00:43:25,137 --> 00:43:26,427 So what's in the other two emails? 1026 00:43:26,427 --> 00:43:28,287 You've got, uh, your three email sequence. 1027 00:43:28,287 --> 00:43:29,367 So one of them's with the video. 1028 00:43:29,367 --> 00:43:30,867 What else do you think works? 1029 00:43:33,057 --> 00:43:35,877 You know, really it's just, it's just pulling on human emotion. 1030 00:43:35,877 --> 00:43:39,147 A as to, and again, because we're working with a lot of early 1031 00:43:39,147 --> 00:43:41,907 stage, you know, companies and doing print on demand and stuff. 1032 00:43:42,177 --> 00:43:44,097 I always tell people, you gotta tell your story. 1033 00:43:44,277 --> 00:43:44,367 Mm-hmm. 1034 00:43:44,427 --> 00:43:46,557 You gotta do like the indoctrination emails, like 1035 00:43:46,557 --> 00:43:47,937 who you are, what you're about. 1036 00:43:47,937 --> 00:43:51,177 And you know, I'm a single, you know, stay at home mom and you know, I. 1037 00:43:51,952 --> 00:43:55,122 , you know, uh, uh, you know, handicapped or I got fired cuz I didn't wanna 1038 00:43:55,122 --> 00:43:56,292 take, you know, whatever it is, right? 1039 00:43:56,382 --> 00:43:56,502 Mm-hmm. 1040 00:43:56,772 --> 00:44:01,662 , they need to try to indoctrinate their customers to an emotional pull to who they 1041 00:44:01,662 --> 00:44:05,172 are and let 'em know that you're a human being and they're buying and supporting 1042 00:44:05,172 --> 00:44:08,622 a human as if I walked down Grand Avenue and I went into your store and I 1043 00:44:08,622 --> 00:44:10,032 bought something from your gift store. 1044 00:44:10,392 --> 00:44:10,752 Yeah. 1045 00:44:11,682 --> 00:44:14,712 So I think it's that, that's what I've, to me, the first one or two 1046 00:44:14,712 --> 00:44:16,692 emails are always about indoctrination. 1047 00:44:17,097 --> 00:44:20,607 Um, of, of who you are and what your business is about and your vision. 1048 00:44:20,787 --> 00:44:22,017 Kinda like you with this today. 1049 00:44:22,017 --> 00:44:24,657 Now it's kind of hard to do this on, you know, we got plenty of time today, 1050 00:44:24,957 --> 00:44:29,487 but when anybody in the e-commerce world, here's my vision of a launch 1051 00:44:29,487 --> 00:44:32,877 cart SaaS platform, a source and sell marketplace, and banking as a system. 1052 00:44:33,327 --> 00:44:35,637 I've never had anyone go, well, I don't think that's gonna fly. 1053 00:44:36,057 --> 00:44:36,117 Yeah. 1054 00:44:38,137 --> 00:44:38,637 Everyone goes this way. 1055 00:44:38,637 --> 00:44:39,777 You said, no, that's interesting. 1056 00:44:40,017 --> 00:44:41,187 Ah, you're solving that problem. 1057 00:44:41,337 --> 00:44:41,577 Wow. 1058 00:44:41,577 --> 00:44:42,147 You can pull that off. 1059 00:44:42,147 --> 00:44:42,927 That'd be amazing. 1060 00:44:44,172 --> 00:44:45,372 . Yeah, no, absolutely, totally. 1061 00:44:45,372 --> 00:44:46,032 It'll be amazing. 1062 00:44:46,392 --> 00:44:47,892 Um, I'm really intrigued by it. 1063 00:44:48,222 --> 00:44:48,942 Greg, listen. 1064 00:44:48,942 --> 00:44:55,002 Um, where do people find out more about Launch Cart? 1065 00:44:55,062 --> 00:44:58,452 Uh, if they want to know more about, I'm just aware of time, so it, you know, 1066 00:44:58,457 --> 00:45:01,392 if people listening to the show go, man, this is, this is intriguing me. 1067 00:45:01,452 --> 00:45:02,682 Um, I'm gonna check it out. 1068 00:45:02,682 --> 00:45:05,952 Either they're on Shopify or they're starting out, or maybe they're on 1069 00:45:05,952 --> 00:45:08,472 a different platform like where, where, how do they find out more 1070 00:45:08,472 --> 00:45:09,582 about what you guys are doing? 1071 00:45:10,482 --> 00:45:10,542 Yeah. 1072 00:45:10,542 --> 00:45:12,802 You know, it's really just launchcart.com. 1073 00:45:13,347 --> 00:45:18,087 And we have a, a, a a nice if you search launch cart on Facebook. 1074 00:45:18,087 --> 00:45:20,247 We have a nice community and we're always doing training. 1075 00:45:20,247 --> 00:45:24,867 I have seven figure trainers that train every week and we have different flavors 1076 00:45:24,867 --> 00:45:28,227 and different kinds of training and we're always doing things we can to train. 1077 00:45:28,227 --> 00:45:31,377 Cause we know that my biggest issue as a SaaS company and a businessman is, 1078 00:45:31,382 --> 00:45:34,707 I have to get you onboarded and I have to get you making sales or you're gone. 1079 00:45:35,127 --> 00:45:36,747 And I do wanna share one other thing that's really cool. 1080 00:45:36,897 --> 00:45:39,477 Have you ever heard of the guy, the name Master P? 1081 00:45:40,407 --> 00:45:40,737 No. 1082 00:45:42,012 --> 00:45:45,462 So there's a, there's a, there's a, a hiphop guy, or he used to 1083 00:45:45,462 --> 00:45:48,702 be a hiphop guy named Master P From, from the, from the South. 1084 00:45:48,732 --> 00:45:49,422 New Orleans. 1085 00:45:50,472 --> 00:45:52,422 He sold over a hundred million albums. 1086 00:45:52,722 --> 00:45:52,932 Wow. 1087 00:45:52,932 --> 00:45:53,862 African American. 1088 00:45:54,132 --> 00:45:54,432 Yeah. 1089 00:45:54,492 --> 00:45:57,492 And he, and he became one of the biggest hiphop guys start his own 1090 00:45:57,492 --> 00:45:59,742 label called, uh, no Limit Records. 1091 00:46:00,267 --> 00:46:04,377 And, and then he helped launch guys like Snoop Dogg and, and, and, and 50 1092 00:46:04,377 --> 00:46:05,847 cents and a lot of these rap industries. 1093 00:46:05,847 --> 00:46:08,097 And then he became a businessman, start buying up real estate 1094 00:46:08,397 --> 00:46:09,447 and doing all kinds of stuff. 1095 00:46:09,627 --> 00:46:11,487 Well, he's been a friend of mine for about 12 years. 1096 00:46:11,487 --> 00:46:11,577 Right. 1097 00:46:11,637 --> 00:46:13,887 He just joined our board of directors. 1098 00:46:14,427 --> 00:46:14,577 Oh, wow. 1099 00:46:14,577 --> 00:46:15,207 So he's the new. 1100 00:46:15,207 --> 00:46:16,887 He's the new chairman of our board. 1101 00:46:17,277 --> 00:46:19,647 And his influence is, is, is significant. 1102 00:46:19,647 --> 00:46:23,457 So in honor of him joining our chairman of our board, we created this 1103 00:46:23,457 --> 00:46:25,017 thing called the Chairman's Special. 1104 00:46:25,617 --> 00:46:29,697 And the chairman's special is you can get, we have a, we have our free plan. 1105 00:46:30,217 --> 00:46:36,297 Our $27 month plan, our $97 month plan, and our $297 month plan mm-hmm. 1106 00:46:36,377 --> 00:46:39,147 . And there's different levels of all the funnels and all the, all the 1107 00:46:39,147 --> 00:46:41,757 bells and whistles you get as you go up that ladder, that paywall. 1108 00:46:42,837 --> 00:46:45,327 But the $297 plan, obviously is the best plan. 1109 00:46:45,332 --> 00:46:45,817 Mm-hmm. 1110 00:46:45,902 --> 00:46:51,957 . So in honor of him joining, we created the 85% off the $297 plan. 1111 00:46:51,962 --> 00:46:58,557 So right now, Um, you can get the $297 plan for $43 97 cents a month, 1112 00:46:58,887 --> 00:47:02,577 and we're gonna do that for the first 2023 people that sign up to 1113 00:47:02,577 --> 00:47:05,727 commemorate 2023, the year 2023. 1114 00:47:06,222 --> 00:47:06,552 . Wow. 1115 00:47:06,732 --> 00:47:08,652 So it's a smoking deal. 1116 00:47:08,742 --> 00:47:13,962 And um, and, and like we're really committed to building the faster, better, 1117 00:47:14,052 --> 00:47:16,002 higher converting e-commerce platform. 1118 00:47:16,062 --> 00:47:18,612 And, and, and you know, and in your opening you talked about your little 1119 00:47:18,617 --> 00:47:19,842 recommendation of the other thing. 1120 00:47:20,052 --> 00:47:23,712 We also have a friend of mine who has this company called LTV Numbers, and we're 1121 00:47:23,712 --> 00:47:28,292 gonna be integrating some lifetime value calculation figures into our platform. 1122 00:47:28,452 --> 00:47:30,512 And they guarantee you they'll be the absolute best. 1123 00:47:30,652 --> 00:47:33,657 That's ever been put into an e-commerce platform because I'm a numbers guy 1124 00:47:33,897 --> 00:47:37,137 and I always recognize if you can't track it, you can't optimize it. 1125 00:47:37,137 --> 00:47:41,157 So we're gonna continue to build things that, that help people sell more. 1126 00:47:41,277 --> 00:47:44,067 We wanna empower entrepreneurs, we wanna empower communities, we 1127 00:47:44,067 --> 00:47:46,917 wanna empower countries, and we wanna build something significant 1128 00:47:46,917 --> 00:47:47,847 and make a difference in the world. 1129 00:47:48,447 --> 00:47:49,077 Fantastic. 1130 00:47:49,377 --> 00:47:49,977 Fantastic. 1131 00:47:49,977 --> 00:47:53,367 Well go get your, uh, be one of the 2000 people that get 1132 00:47:53,367 --> 00:47:55,467 that smoking hot, uh, deal. 1133 00:47:55,467 --> 00:47:59,997 The chairman special, I assume, um, Greg, that's grandfathering that rate. 1134 00:48:00,002 --> 00:48:02,187 Is that, is that always gonna be 85% off? 1135 00:48:02,192 --> 00:48:02,307 Yeah. 1136 00:48:02,307 --> 00:48:02,487 Yeah. 1137 00:48:02,577 --> 00:48:02,937 Okay. 1138 00:48:02,942 --> 00:48:03,957 Of course, of course. 1139 00:48:03,957 --> 00:48:04,157 Yeah. 1140 00:48:04,162 --> 00:48:05,817 Check it out. 1141 00:48:05,877 --> 00:48:08,037 Now, Greg, how do people reach you? 1142 00:48:08,037 --> 00:48:09,867 How do they connect with you if they want to do that? 1143 00:48:10,707 --> 00:48:14,947 You know, my, my name is Greg Writer and everyone is like, they think 1144 00:48:14,967 --> 00:48:17,517 when I have the name tags at events, it's like, oh, are you a writer? 1145 00:48:17,517 --> 00:48:18,967 And I go, yeah, it'll be written. 1146 00:48:18,987 --> 00:48:20,527 I'm like, but I haven't written anything. 1147 00:48:20,807 --> 00:48:21,367 Right. 1148 00:48:21,807 --> 00:48:22,727 SaaS platform. 1149 00:48:22,727 --> 00:48:24,117 Uh, yeah, exactly. 1150 00:48:24,117 --> 00:48:27,187 So it, it's, it's gregwriter.com. 1151 00:48:27,207 --> 00:48:29,307 I'm on Twitter, I'm on Instagram, on Facebook. 1152 00:48:29,307 --> 00:48:29,757 I'm everywhere. 1153 00:48:29,757 --> 00:48:30,537 I'm very accessible. 1154 00:48:30,537 --> 00:48:32,307 I've been online for, since 1997. 1155 00:48:32,312 --> 00:48:36,442 So, I'm out there and I'm communicating and doing everything I can to empower 1156 00:48:36,442 --> 00:48:39,772 and, and just share and help people cuz I believe what Zig Zigler told me 1157 00:48:39,772 --> 00:48:42,952 and taught me in the early eighties, help enough people get what they 1158 00:48:42,952 --> 00:48:44,062 want and you'll get what you want. 1159 00:48:44,067 --> 00:48:45,532 And I really do believe that and I live it. 1160 00:48:46,162 --> 00:48:46,642 Absolutely. 1161 00:48:46,647 --> 00:48:47,242 Zig Zigler. 1162 00:48:47,362 --> 00:48:48,927 What a legend. 1163 00:48:49,167 --> 00:48:50,277 Uh, yeah. 1164 00:48:50,277 --> 00:48:51,417 I, I love that guy. 1165 00:48:51,417 --> 00:48:53,187 Fell in love with him when I was an early entrepreneur. 1166 00:48:53,187 --> 00:48:57,987 Just absorbed all of his tapes, which is what they were back then, weren't they? 1167 00:48:57,987 --> 00:48:59,247 You know, you got the tapes. 1168 00:48:59,427 --> 00:48:59,487 Yeah. 1169 00:48:59,577 --> 00:49:01,797 Uh, . You had to listen to those. 1170 00:49:02,517 --> 00:49:05,152 Uh, listen, Greg, thanks for coming on the show, man. 1171 00:49:05,152 --> 00:49:09,412 Super excited to hear what you guys are doing, love your passion, 1172 00:49:09,532 --> 00:49:12,532 uh, and what you've got going on and your vision for the future. 1173 00:49:12,532 --> 00:49:13,342 That's awesome. 1174 00:49:13,372 --> 00:49:15,592 And, um, I hope it goes super well. 1175 00:49:15,592 --> 00:49:19,072 Maybe we'll get you back on the show in about, I guess about six, 12 months time. 1176 00:49:19,072 --> 00:49:22,132 You can tell us how it's all going and bring some great stories, I guess. 1177 00:49:22,642 --> 00:49:23,512 I, I love it. 1178 00:49:23,512 --> 00:49:24,112 I appreciate it. 1179 00:49:24,112 --> 00:49:26,092 Appreciate you and I always tell people, do what I do. 1180 00:49:26,092 --> 00:49:29,002 Wake up every day with an attitude, a gratitude, which is 1181 00:49:29,002 --> 00:49:30,452 something I learnt from Jim Rohn. 1182 00:49:30,472 --> 00:49:30,922 I think. 1183 00:49:31,252 --> 00:49:33,292 And, and then, and then I added this. 1184 00:49:33,292 --> 00:49:36,452 Tell somebody you love them and you'll have a better day. 1185 00:49:36,452 --> 00:49:37,332 That's very true. 1186 00:49:37,422 --> 00:49:38,622 I I like that one. 1187 00:49:38,652 --> 00:49:39,372 I do like that one. 1188 00:49:39,372 --> 00:49:40,002 That's awesome. 1189 00:49:40,542 --> 00:49:41,262 Fantastic. 1190 00:49:41,262 --> 00:49:44,022 There you have a great conversation with Greg. 1191 00:49:44,022 --> 00:49:46,152 Big thanks to Greg again for joining me today. 1192 00:49:46,392 --> 00:49:50,712 Also, a big shout out to today's shows sponsor, the e-commerce cohort. 1193 00:49:50,712 --> 00:49:56,472 Remember to check out their free online training at ecommercecycles.com. 1194 00:49:56,827 --> 00:50:00,157 Also be sure to follow the e-commerce podcast wherever you get your podcast 1195 00:50:00,157 --> 00:50:04,117 from because we have got some more great conversations lined up and I 1196 00:50:04,147 --> 00:50:06,847 don't want you to miss any of them. 1197 00:50:07,207 --> 00:50:08,317 Yes, I don't. 1198 00:50:08,322 --> 00:50:09,157 So make sure you sign up. 1199 00:50:09,157 --> 00:50:13,127 And in case no one has told you yet today, you are awesome. 1200 00:50:13,717 --> 00:50:15,007 Created awesome. 1201 00:50:15,007 --> 00:50:17,017 And it's just a burden you have to bear. 1202 00:50:17,017 --> 00:50:18,007 Greg has to bear it. 1203 00:50:18,337 --> 00:50:19,207 I have to bear it. 1204 00:50:19,807 --> 00:50:22,267 And you, dear listener, have gotta bear it as well. 1205 00:50:22,537 --> 00:50:25,387 Now, the E-Commerce podcast is produced by Aurion Media. 1206 00:50:25,392 --> 00:50:29,467 You can find our entire archive of ynepisodes on your favorite podcast app. 1207 00:50:29,737 --> 00:50:33,277 The team that makes this show possible is Sadaf Beynon, Estella 1208 00:50:33,277 --> 00:50:35,657 Robin and Tanya Hutsuliak. 1209 00:50:35,677 --> 00:50:39,187 Our theme song was written by Josh Edmundson, and as I mentioned, if 1210 00:50:39,187 --> 00:50:42,097 you would like to read the transcript or show notes, head over to the 1211 00:50:42,097 --> 00:50:45,467 website ecommercepodcast.net. 1212 00:50:45,722 --> 00:50:49,472 And if you're there and you haven't done so already, sign up to the 1213 00:50:49,472 --> 00:50:52,922 newsletter and get all of this good stuff straight to your inbox for free. 1214 00:50:53,312 --> 00:50:54,512 Now that's it from me. 1215 00:50:54,512 --> 00:50:55,772 That's it from Greg. 1216 00:50:55,777 --> 00:50:57,482 Thank you so much for joining us. 1217 00:50:57,782 --> 00:51:00,092 Have a fantastic week wherever you are in the world. 1218 00:51:00,362 --> 00:51:01,232 I'll see you next time. 1219 00:51:01,922 --> 00:51:02,432 Bye for now.