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I thought that if I did everything you told me I couldn't do, if I

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ran through all the walls that you told me, I'll never get over that. I

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got to a certain point, you would give me my gold star. So we

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lose the ability to be able to value ourselves because we put it into the

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hands of other people who are never going to give it to us. I

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got four degrees. I have all these things. I have all this rank.

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I'm miserable. I'm single. I'm crazy.

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I'm tired. My soul is exhausted. And I'm still

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seeking validation from other people. And I lost the ability

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to self validate. So

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that's the turning point. And when I left and I

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ran away and resigned, like Tina turned around from ike in that white suit.

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With three and a half years left to retire,

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once I finally got myself back together, what I learned is I wasn't

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alone. I'm not the only one who do it. High achieving

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women, we share a lot of the same

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challenges. So my goal is to solve

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for X on that problem only. Got it. And

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the byproduct is money. Because once you get yourself back together, once you

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bring yourself back into your household, once you become present with your kids.

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Right. We save 20 marriages once you come back into your body.

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And now you're able to be very

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pleasing and intimate with your husband again, because you're not fighting with whoever at

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work now, God will release to you the next level

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of financial increase that's been waiting for you. But

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until you become the person that will be able to manage it, you're not going

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to get it.

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Welcome to another edition of the social Proof podcast. We find dope people that

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do dope stuff. Today's no different. Got Christy Rutherford in

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here. You lit. Which Christy is coming today? Is

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it like, the professional Christie? Is it nuck, if

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you buck? Is it? I'm actually all of them. So it

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depends on how the conversation goes. It's a

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smooth transition between professionalism. Nuck, if you buck

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professionalism, ratchet. You know what I'm saying? I

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love it. I love it. So tell me about yourself.

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Like when. Okay, do it this

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way. Okay. If.

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Ideal situation, person a is talking to

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person b about you. Okay. How would you like person

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a to introduce you to person b? And B

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doesn't know who you are.

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Okay. I would like to be introduced

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as well. One, they gonna say I'm crazy, right?

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That the theme? That's one. Okay. But crazy is all relevant. For sure.

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For sure. So crazy as in, you know, my gift

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is seeing people for the greater version, for who they are and not who they

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are in the moment. So I can see you living in the fullness of your

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destiny. Regardless if you're operating here, I see

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you here, which gets me in trouble a lot of times, because if I see

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you only in this and I treat you like this, and then when you act

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this way, there's a gap. But really, they're gonna say, one, you gotta have

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thick skin to be around Christie. Two, don't be

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in your feelings. And three, she's amazing because she can see you in your

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full potential. Gotcha. Conflict arises is when I

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try to get them there, or if they don't. See it,

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I'm gonna turn this air on because it's a little warm. It's a little warm,

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is it? Are you warm? It's a little hot. Little warm. Okay, what about. Cause

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I want you to be comfortable. Here we go. Okay. I ain't had

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no hot flash. Cool. So,

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professionally, you help women make more money in

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corporate? I do, and in their small businesses, but mostly corporate women are the ones

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that I focus on. Why? Cause they got my

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money. Entrepreneurs. Don't

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entrepreneurs have money, too? But really, the thing about the

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challenges that women have at work, regardless if they're

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lawyers, doctors, in the military,

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strong, alpha women are

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harassed almost to the point where either we're going to

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fight, or we're going to fall into a box and don't get up

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again. So a lot of women say that they're introverts. They're not introverts. They're just

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playing small because they don't want to fight anymore. So I want to help

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women finish the race because I didn't finish the race. I don't know. Hold

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on. You said they're not introverts. They're just

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playing small. Playing small. I don't agree with that.

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I do. Well, here's the thing. So here's the thing.

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Some people are naturally more introverted where they

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just prefer not to engage with other

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humans like that. But. So I would say

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that Mark Zuckerberg is an

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introvert. Yes. He doesn't play small at all. So I'm not saying

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that introverts play small. I'm saying alpha women who have

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been harassed and who are tired of

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fighting start to play small, and they stop

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speaking up in meetings and wonder why they're getting overlooked.

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Gotcha. So you're saying some of that behavior

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turns into them saying, oh, I'm an introvert. When really, that's not

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the life you desire. Yes. That's not who you are. But life

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has made you turn you into. Ooh. Yeah.

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So my favorite question to ask is, are you who you are, or

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are you who life made you? You're not an introvert.

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Life challenges being told you're, you know, you're

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not good enough, or men are intimidated by you, or everybody at your

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work hate you. All these other kind of things, they made you an

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introvert. You've gotten it twisted. You're playing small because

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you're tired and you don't want to fight anymore, so you just give up and

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you say, oh, I'm an introvert. No, you're playing small.

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So I'm not 100% familiar with kind of like

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the corporate arena or structure because I worked as a server

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most of my adult life, so I'm not familiar

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with the kind of politics that it takes to get to the next level in

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corporate. What is that life like.

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Regardless of whether you're in corporate? I was in the military. Office

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politics, or office politics, but it's the same as a server.

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Cause I was a server. I heard you talk seven years,

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right? Well, six years at the cheesecake factory before I

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left. Before that, out of garden for a year. I worked at Applebee's.

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Yeah. Yeah. So it's really like, how do

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you say what you need to say and how do

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you, in the beginning, make your

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mannerisms pleasing to the people that you are

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serving in order for you to yield what you want from them? Which is a

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big tip. Yes. Yes. After a

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while, when some women get to certain parts of leadership, they know,

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they say, accept me as I am, which is who life

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made them. I no longer want to yield and have

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a pleasing personality, so I can yield from you what I want,

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which is to raise our promotion. They just don't want to do it. They just

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check out. They say, I don't want to play office politics. And I'm like, either

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you're going to play or you going to be played. The game is being played.

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Either you won't play the game or you getting played. Either you gonna

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move the pieces on the chessboard or you gonna get moved.

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Because you're a piece on the chessboard. You're a piece on the chessboard. Wow. It

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is what it is. And so, a lot of times I'm getting loud now. Get

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excited. No, talk to me. I need that. I need that. Give me that energy.

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Women. You can't complain that you're losing

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if you're not willing to engage in. Engage in a game that's being

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played, whether or not you want to play it. Got it, got

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it, got it. So, so, yeah, as a server,

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it's not the, it's like the aspiration of a

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server isn't always to be the manager or to

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kind of go up the ranks. The aspiration is, yo, how can I make as

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much money as possible? Because in my, as a server, it's like

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most of us are doing something outside of work. You know what I mean?

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So it's like college students, they come home from

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college and they pick up a job at the restaurant or whatever,

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but mentally, where's the abuse coming

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from in a corporate arena? You know,

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it's interesting. First

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generation women, first gen, were not

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prepared for what it's going to take to be able

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to ascend to the higher levels. First generation women, first generation women who went to

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college. So I'm the first one of the first people in my family to go

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to college. I wasn't ready for corporate. I wasn't ready for. Actually, it wasn't

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corporate. It was military. I wasn't ready to go to an organization

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where they just straight up say, you don't belong here because you're black or because

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you're a woman and that you're not going to make it. So

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being at home, right. But here's the thing about

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fighting. We started fighting long before we

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got to work, long before we got into the workplace. Typically, we're fighting our

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families because a lot of women that I work with, we're the high

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achievement, we're the ambitious. We want to go get it. So you're going to be

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different. You're going to set yourself apart and that alone. And you understand that, right?

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We leave our families. It happens with men, too. So we're told. I was

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told in 6th grade, I'll never match much.

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I'm 6th grade, it's a teacher. 8th grade, 9th

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grade. So I'm going to prove you wrong or I'm going to prove you right.

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I almost proved them right. I'm a comedian. I like to talk.

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I crack jokes. Does that make sense? So I stayed in trouble all the time.

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But that's my gift, that they wanted to shun

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and judge me for what was naturally my talent.

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Now I go to college, black college. I love it. South Carolina

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State. But, Chris, you ain't black enough. And I'm like, what does that even mean?

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Cause, you know, light skin, long hair, green eyes,

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it's a lot, right? But now I joined the

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military, and now I don't belong there either. So a part of the

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separation of the fight. I started fighting

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long before I got there. So now I've learned how to work harder to prove

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you wrong about me. So now I'm going to work harder. I'm going to

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get a million degrees. I want to work 80 hours a week. And in the

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military, we wear our resumes on our shirts. So we

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walk in the room. You already know, you know,

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when I walk in the room and I thought that this is probably about

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16 years in. I thought that if I worked hard enough, if I got

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the awards, I got more awards to doctor to decorate the Rockefeller

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Christmas tree. It's a lot. Highly decorated. I walk in with my

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rank. You've probably never seen another

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black officer in the coast Guard. It's 300 out of 47,000

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people. It's 50 black women officers out of 47,000 people. So you definitely

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never seen another black woman officer. And I'm

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high ranking, so I thought that if I did everything you told

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me I couldn't do, if I ran through all the walls that you told me,

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I'll never get over that. I got to a certain point, you would give me

Speaker:

my gold star. So we lose the ability to be able to value

Speaker:

ourselves because we put it into the hands of other people who are never going

Speaker:

to give it to us. I got four degrees. I have all these things. I

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have all this rank. I'm miserable. I'm

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single. I'm crazy. I'm tired. My

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soul is exhausted, and I'm still seeking validation

Speaker:

from other people. And I lost the ability to self validate.

Speaker:

So that's the turning point. And when I left

Speaker:

and I ran away and resigned like Tina Turner ran from hiking that white

Speaker:

suit with three and a half years left to retire,

Speaker:

once I finally got myself back together, what I learned is I wasn't

Speaker:

alone. I'm not the only one who do it. High achieving

Speaker:

women, we share a lot of the same

Speaker:

challenges. So my goal is to solve

Speaker:

for x on that problem only. Got it. And

Speaker:

the byproduct is money. Because once you get yourself back together, once you

Speaker:

bring yourself back into your household, once you become present with your kids,

Speaker:

right. We save 20 marriages once you come back into your body. And

Speaker:

now you're able to be very pleasing

Speaker:

and intimate with your husband again because you're not fighting with whoever at work

Speaker:

now, God will release to you the next level of financial

Speaker:

increase that's been waiting for you. But until you become

Speaker:

the person that will be able to manage it, you're not going to get it.

Speaker:

Got it. Now I do. I can understand some of the

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challenge in Alpha woman. You're an Alpha woman? Yes. Would you

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decide? Yes. Yes. Okay. Define Alpha woman

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before I get into that question. Alpha women are just strong women who just survived

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a lot of stuff. Mm hmm. Okay. It's strong. Gotcha.

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As opposed to what?

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You know, so I've seen a lot of these,

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actually. I've just heard about it. Pay attention to it perfectly. When people

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judge Alpha women. Right. And

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then. So it's Alpha and then contrarian. Alpha.

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I don't judge women for who they are. What is contrarian? Contrarian. Or,

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like, the kind of passive. The B types. Got you. Right. Just kind of

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chill, laid back, not really aggressive.

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I got you. I got you.

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I want to assist women who were

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just like me. Right. And a lot of people talk about strong women.

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They talk about us. They don't talk to us because we can't

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tell people that we're suffering. I made four times the amount of money that my

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family made. I'm the first six figure earner in my family. I got four degrees.

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I'm Christy Rutherford, high achievement officer. I can't

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tell people that I'm suffering. And if I tell them that I'm

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suffering, do they hear me or do they hear the brand that I've

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created? So you got Christy,

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the military officer, and then you got. Who's professionally

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developed, and then you got Christy, the person who left

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personal development for professional development. And I'm this big.

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That's the biggest gap that we have to close for. Goodness gracious.

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So I can understand how an

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alpha woman, someone is, like, driven. They want to get to the next level.

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There's. It may be intimidated by

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not only just men, but anybody's going to hire

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rank, I suppose. Right. What

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are some of the like?

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Because you coach a lot of women. I coach a lot of women. And

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you gave. There was some insane number of. We're at 14 million

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now. 14 million. Describe that 14 million number from audience.

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So we're at $14 million in raises, salary

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increases, and small business revenue since

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June 2020. 14 million.

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Give me an example of someone you helped raise their salary.

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Actually, I've took one client from 210 to 635.

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We took 210,000 to

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635,000. Yeah, I took

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one. One client from 200. Oh, no, let's

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stay there. Let's stay right there. What was this person

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doing professionally? She worked in.

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In the medical field. She wasn't a doctor, though, but like it.

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Medicine, fintech. I'm at health tech.

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Health health technology. She comes to you with what problem?

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She's tired.

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She is tired of running through a wall. She had

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interviewed for several positions but kept getting,

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she couldn't get through to the other side. She kept getting turned down.

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She wasn't present with her family and

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she wanted to get promoted. I don't know what's going on with myself.

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So she wanted to get promoted. Want to get promoted. What did you fix

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her house? Her stress. First

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self care workout.

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Meditate, exercise,

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sleep. Simple things,

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right, of people who take care of themselves.

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Improve the relationship with your husband. Because if, and I'm

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not gonna judge women, but I'ma say it. Can I say it? You can say

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it. Don't be cussing. Oh, I don't cuss. I want my uncle to see

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it. So, you know, if a lot of times

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women aren't at home, when they're at home, they're at work.

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You know what I'm saying? And they come home and they complain about their

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job for 3 hours when they're only really at

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home for an hour. Even if they're presently in

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the house for 8 hours, they're not really in the house because they're thinking about

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work. So how can you have a conversation with your

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spouse about what your goals are or

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what the family goals are if you're only talking about getting to the next

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level and who did you wrong today and who you cussed out

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today? So you're bringing that home. And at a certain point, spouses check out. Cause

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they don't wanna hear that 100%. I remember my wife when

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she was working. She'll come home and say, so and so. And he passed out.

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Cause it's this white girl and I'm black and I'm like,

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you know what I mean? It's like, I can't. One, I can't relate. Yeah.

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Two, I'm trying to be supportive as a husband, but I don't understand up to

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a certain point, correct. And I don't

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really care. Yes. If I can say that

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quietly. Yes. So. So for years. So

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now you're disconnected with everybody in your house and you're only seeking to

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get a raise. Like, you don't even see the

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calamities and the shit show that

Speaker:

is behind you because you're only thinking about getting to the next level

Speaker:

and who you're fighting today. So once

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you come back into yourself,

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whoo. That's one. See, this is release.

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Now you're no longer engaged in these petty battles because they

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don't matter. And there's always going to be somebody who's going to be

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petty and is going to piss you off. You choose whether or not you're going

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to engage into the pettiness and now destroy your peace and your

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joy again. But once you come back into your body now,

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you can actually see what's happening in your

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household that you're completely un, that you're completely unaware of. So a lot of

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times, women are unconscious of what's going on in

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their surroundings because they're only focused on work.

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Wow. Only. And once they see that,

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now you can change, but you can't change what you can't see.

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That's a fact. That's a fact. So you dig into the household personal

Speaker:

development, and as a result of that, they walk in with

Speaker:

another confidence. They walk in with higher goals. So what was your

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outside? Well, when we fixed that in terms of directly related

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to getting this raised, where do you step in on that

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part? Listen, if I was gonna teach you how to make a million dollars, would

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you give me 10,000? Like if I had a course teach you how to make

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a million dollars a year? Positive. You're gonna make a million dollars. Would you give

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me 10,000? Of course you would. It's no brainer, right? So, in a calendar year,

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we make seven figures with the podcast. But there's 21 things that I

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extracted from that that you're going to need to launch your podcast. But I only

Speaker:

got time to give you three right now. One is, is you need a distribution

Speaker:

platform. The distribution platform is what you upload your podcast

Speaker:

to. That platform sends it to Spotify, Apple, Google

Speaker:

Play, so that your supporters can actually listen to your podcast. You're also going

Speaker:

to need a microphone. You need a really good microphone, so it's crispy audio. And

Speaker:

three, you need an income strategy. This is not necessarily a hobby, unless you're going

Speaker:

to make it a hobby. But I can teach you how. I made the seven

Speaker:

figures with these 21 things. Now, the good news is you don't have to give

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me 10,000. My ebook is only $37. Okay, so

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listen, go to podcastebook.com and get the

Speaker:

21 things that you need. And I can explain it in detail. All the things

Speaker:

that you need. Okay, podcastebook.com. Let's get to the episode.

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So once you come back to self

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only by taking care of yourself, which is a lot of women won't do

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like, women be like, oh, I'm the last on the list. I'm in the bottom

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of the total poll. They will make sure everybody else is taken care of, will

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not take care of themselves, and then blame everybody else for not allowing them to

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take care of themselves. That's real. All right. Which is insane.

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Cause men are cool. Like, one of my friends wrote a book because

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she would be mad that her husband would go work out and she didn't have

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time to work out. And he was like, that's on you. She's mad at him

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because he would go work out, but she's not really mad at him.

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She hasn't made the time to work out. Exactly. So

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women are accustomed to putting ourselves, I would say.

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Cause I wanna be included in that, but I'm good now. Last and

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make sure. Making sure everyone else is a priority but ourselves, but then get

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bitter because nobody will give you permission to take care of yourself. That's on you.

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Once you do that and you relax and you become, and you

Speaker:

stop engaging in petty battles and you know exactly who you are,

Speaker:

you show up work, you show up at work differently. And once the boss

Speaker:

sees that or the leaders see that, they be like, okay, now you're ready for

Speaker:

additional levels of responsibility. Because if you're

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doing 20 good things, Tony doing

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one right thing, does that make sense?

Speaker:

You think working harder and getting more degrees is going to get you

Speaker:

promoted, but you're not capable of handling additional responsibility

Speaker:

because you burning out now, Tony, good. He working 30

Speaker:

hours a week. He going to the basketball games. He playing

Speaker:

golf. So he could these men continue to get promoted while we're the

Speaker:

worker bees and not the queen bee. Once you become the queen bee and you

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do the one or two right things, boom.

Speaker:

Either you're going to get a promotion in the job, which has happened. 70% of

Speaker:

my clients don't leave their jobs. Or you start exploring other

Speaker:

opportunities and they flow to you. So it's the law of attraction. Once you know

Speaker:

what you want. Wow. Then you coincidentally

Speaker:

get called by a recruiter. They could coincidentally have somebody reach out to them

Speaker:

in LinkedIn. It coincidentally, one of their mentors will call them

Speaker:

from another organization that used to work for them. That's

Speaker:

how it happens. That is interesting. So it's not. I

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imagine you are like, going in and say, okay, fill out your resume this

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way. When you do the interview, talk like this, you like, yo

Speaker:

get hold and things happen. That's it. We don't do

Speaker:

resume writing. I don't do LinkedIn writing. Because your resume

Speaker:

is a reflection of how you see yourself. And if you see yourself this

Speaker:

big, because you a worker bee the queen will tell you exactly who

Speaker:

she is, but we don't do. It's not about the resumes. It's

Speaker:

about how you see yourself and what you're going to ask for. So.

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So if you. If

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you were offered a dollar 200 lobster and

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a two dollar lobster, which one you gonna choose? 200. Exactly.

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So if a woman who's valued at 325 or

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425 only asks for $85,000,

Speaker:

people gonna be like this? Does that make sense? Yeah, 100%.

Speaker:

What's wrong with her? So then you take this job, you're

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better than your boss's boss's boss. Now, you've created a

Speaker:

toxic work environment, and you're blaming them for being toxic because you're

Speaker:

better than them, because you are. Yeah.

Speaker:

The insanity of it's insane. So it's pretty much the

Speaker:

person that's above you is so small.

Speaker:

It's frustrating for a big person in this environment to be

Speaker:

managed by smaller. People, but they chose the

Speaker:

smaller position. And this is where the frustration

Speaker:

comes. And I guess if you don't see it that way, it's an

Speaker:

unexplainable frustration. Unexplainable. I'm like, you're

Speaker:

creating it. Like. But once they awaken through

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self care, period.

Speaker:

Oh, oh, okay. Can I. Can I get 475? They'd be like,

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okay,

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just like that. Because it's cheaper to keep

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you. They know you're valuable. You

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don't know. You don't know yet. You don't know.

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They know. And they love.

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Goodness gracious, yo. So,

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as a matter of fact, this might not be related to anything, and it might

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be the wrong advice, but I'm gonna say it, and I

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wanna get your opinion on it. Okay.

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What I'm saying does not reflect the beliefs of

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anybody on this show or on the social group podcast. But here's what he

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said. He said.

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He said that

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a wife should know that

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at any moment I'll leave. Who said

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that? I'm not telling you. Okay. A person said that, but he said yes. And

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I want to get your perspective. So his thing was saying,

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my wife will not. My. My wife

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is going to know. Now, we have a beautiful family,

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you know, everything's good, but

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she should know that at any moment,

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I don't need this relationship. Oh.

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So what sparked

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that is what you said when you're walking into

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your office with the attitude of,

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I don't need y'all. Yes. So

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I just want to hear your comment. Your like, what you're

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thinking on what this guy said. When

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a woman remembers

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her value cause we lost it somewhere along the way.

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It ain't even about knowing your value. It ain't about discovering who

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you are. You need to remember who you are before life choked you

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out. Hmm. Right. Remember who

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you are before whatever trauma happened in your

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childhood. Remember who you are before you get. You started getting

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harassed at work by the men and the women.

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Right. Once a queen

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remembers who she is and puts the crown on

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that she already possessed. All right?

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And I'm not saying it's not about being disrespectful, but a queen

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can stand on her own, and her. And the queen,

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or her and the king or queen, right, can rule together.

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But just because you leave, that does not diminish my shine.

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I'll be all right. And even

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if you take all the money, I'm a

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queen. I can make money. We're

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good. So you agree with that philosophy? I don't

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agree with the philosophy. I'm just saying that when a woman remembers

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how great she is and how powerful she is,

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really, external circumstances don't really move her to be

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shattered and being wanted to do something that's

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detrimental to self because of the actions of the behaviors of other people.

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If you leave, cool. I mean, I might cry, but

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I'm gonna be okay because I know who I am. And I'm not

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saying that they won't be heartbroken, and I'm not saying that, you know,

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whatever the emotions are and the shoulda, woulda, coulda. But a woman who

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remembers who she is is going to be okay. And

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that does make sense on two points. One,

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in a corporate environment, if I'm really good at what I

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do, they understand that I have value. And you

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need me more than I need you. If you know that. If

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you know that. Most women don't know that. And when you go into an

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interview, oh, I just. I just take whatever you give me. You

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know what you got, right? They don't like

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that. Or you're gonna get mad because you feel like they're taking advantage of

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you. But when you walk into an interview, one of my clients

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recently, we 2.5 x her salary at the

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same job. I told her I don't quit that job. Quit that job because

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her job wasn't frustrating her. She wasn't. She was miserable.

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Right. My job is making me miserable. No, you miserable.

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It's all the stuff before you get to work that's making you miserable. Yeah, you're

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miserable. You just show up on Zoom miserable.

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Does that make sense? No. Your job isn't making you miserable. You

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drive to work miserable and walk in miserable. Does that make sense?

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Once she became happy and moved to a

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geographic location that she wanted to be at, everything

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kind of fell into place. Now she 100% remote.

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2.5 x her salary. She makes pretty good money, writes her

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own job description. Really autonomous.

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They'd be like, this. What you want to do? How much? She said, I got

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three job offers. They offer me this, this, and this. They was like,

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what. What do. What is. What do we need to do to keep

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you? That's. I want

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this amount of money. They say, okay, I want to work

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100% remote. Okay. And I think we got her up to

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385. 385

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from 158, right?

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Yeah. I want to be 100% remote. I want

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to do what I want to do. I want to capitalize

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on my 15 years of experience and my intellectual property and create a

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whole new product for this organization. Okay. They gave her

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$100,000 travel budget,

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and they did something else that I can't talk about,

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but it's valued at $15 million. There were some

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stock options. I gave her something. I can't tell her. Cause

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then people find out who she. Is simply because she lost

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the. She lost

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the miserable seat. Yes. And when

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she became value, when she became aware of who she

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was. So I don't have to put up with this. You know what I'm gonna

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do? I'm gonna go be happy. I'm going to

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network with other people. And that's when you're showing up. People like to be around

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Napoleon. He talks about having a pleasing personality. People like to be around happy people.

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And they'd be like, are you. You need a job, right?

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Are you looking for an opportunity? I would love to work with you. So then

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it's like, oh, you a lot of work for me. Well, I got a job.

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They'd be like, but how much? That's how it happens. That's how commerce

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happens. But if you don't have a number in your mind of how much you're

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worth, then she say 85,000. They're going to be like this. That's like a $20

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lobster. Yeah. Does that make sense to lobster? She said, so

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once you know who you are and you have your number, and all my clients

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get a number, oh, the number's outrageous. The number of what they want,

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the. Number of what their value is, I

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give them that. I mean, oh, you make a 150. You should be at

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675. Okay, what are you basing that off of? Because

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what if the person is making 150? They're

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valued at 150. Because the value is what the marketplace is willing to pay

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the person. Yes. The value is not

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based on what the market is, because the

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market conditions can change. Right. Just like

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the market value of fish changes based on whatever it is.

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And if you want, if you go to a restaurant, you bougie. Now I like

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you. I see a change away.

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If you were working at Applebee's, was it Applebee's or it was

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cheesecake factory? Cheesecake factory. Before that was Olive Garden, right? 4 hours an hour. And

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if you see a dollar 20 lobster, you'd be like, cool. Yeah, right. I want

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it now. When you go into restaurants, it says market value.

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If you want the lobster, it doesn't really matter how much it costs.

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You're not gonna be like, come over here, bro. Come over here. Before I tell

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you what I want, I need to know how much it is. You're gonna order

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it, and you're gonna see the price at the end. And then you be like,

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I know this. Charge me $200. But you paid for it because

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you knew it was a value and you had it. Women don't understand

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that these corporations have money. They're just not asking.

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So market value. There is no way to compute market

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value. It's just how you see yourself. There's no way to compute market

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value? No. Isn't it

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based off what someone that prices willing to pay you put on

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Internet, structural engineer

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salary, or it don't matter. No,

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no. Hold on. Dave, can you get this call this the plumber. He's about to

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come by. No. So

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my question is, how do you get somebody and find out where

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Joe is? How do you get somebody to believe that?

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Because people who don't believe in themselves or don't value themselves,

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they don't value themselves for a reason. It's probably years of.

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How do you get people to break through that? That's the work. That is the

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work. That's the work. That's the real work. One we

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help outside,

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one we assist them with

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getting clear on what they want. Cause once

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you know what you want, now you know what won't get you there.

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Like Doctor Miles Monroe said, once you're. Clear on what you

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want, then you're clear on what won't get you there. Yes.

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Okay. Okay. Once you know what you want. Like some women will

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become lawyers. Like, I work with a lot of women

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who their parents. They're first generation immigrants, right?

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Some of them are doctors and lawyers, but they're miserable. And engineers, because that's what

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their parents wanted them to do. That's not what they wanna do, right?

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So it's like, what do you want? Not what job you

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chose out of desperation, not what job you chose out of what will

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make your family happy. What do you want to do? How do

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you now want to use your 15 years experience? Some women wanna start their own

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businesses, and some women like the job. I'm cool with either one,

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but what do you want? What if we were all placed here,

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which I believe, right, to be greater for the

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world? I only work with leaders. What does that look

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like? How much should I do it again? Oh,

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no, it's Ben.

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So what is it going to take? What's your number? Right? If you want

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to. You know, one of my clients, it was a small business. Once we got

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her to the fact of you should earn $50

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million so you can now support scholarships.

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We all have the capacity to be wealthy if you just choose to.

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So it's not about you who's waiting for you to get

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out of the way so you can go serve them. Once you have that

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vision. Now you know what? Behaviors won't get you there. Now

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you know what? People won't get you there. Now you know where your job. The

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next job fits because it has to in line with where you're going. And not

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just taking a job to stay lateral or linear in your

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misery is like, no, this next opportunity is going to get me

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here. So

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that's one that's really helpful. So, before we

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set out, we got to figure out what you want. Yes. Okay. What's going to

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make you happy? What's going to make you happy? Yeah. Do

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women struggle with that part? Initially, yes.

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Cause you don't know what's going to make you happy. Exactly. So then, step two,

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we have to. We have to now remove the obstacles and barriers that are keeping

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you hostage to your reality. What happened?

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When did life choke you out? Who did

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it? Who did it? Who

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did it? What bitterness do you need to let go

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of? Right. So I've

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talked to some women. Um, or what? I've learned a

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pattern with some women whose dads were abusive in the household.

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Abusive to them or to their mom? They don't like

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conflict. So when conflict pops off at work,

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leadership is conflict. Oh, 100%. When

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conflict pops off, they're gone. They're. They turn into this orange

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couch. They. They melt it to the wallpaper because they don't want to be a

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part of it. Because if something's popping off in the house, they

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learn how to hide because you don't want to be the victim. You don't want

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to be your dad's next victim. So they learn how to run away and play

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small or disappear or vanish, or if their mom had mental health issues growing

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up, they learn how to walk on eggshells and walk very quiet

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in conflict. Now you're in a leadership position. Conflict pops off,

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you're gone. Poof. And then you complain that they're talking

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over, you know, you're not in the room. They don't know they're doing it. And

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I'm like, you know you're not in the room, right? They'd be like, right.

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So once you become aware of that, now let's insert new action to

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create new result. So we have to figure out. And

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my concept. I'm getting trademarked, by the way. What's

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your default response to trauma? So, what's your trauma? Default. What's your default

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response to trauma? What's your default response to

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somebody telling you that you're not smart? Right. If

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somebody grew up with parents who told them that they weren't smart, and if you

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tell a woman that she's not smart, she will attack you, or she'll play small,

Speaker:

or she'll start crying or something's gonna happen, whatever her default is. Whatever her default.

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So that's her default response. We have to figure out, what are your triggers? There's

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so much magic and triggers, because whatever is triggering you today

Speaker:

was something that happened back in the past. We need to go back and figure

Speaker:

out what that is. Solve it now. This current issue

Speaker:

goes away. So you're no longer in meetings, arguing

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with your boss or, you know, your coworkers who didn't think that you were

Speaker:

smart. And it's not about them. It's about

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when you were five, like, your cousin said something or your uncle said

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something. That's what you're reacting to once we solve for that.

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Now, if somebody challenges your intellect, I want to

Speaker:

invite you to pick my brain. Mine too. Mine too. Yours, too. Mine, too. Yours

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too. Okay, you guys, we are so excited because we just

Speaker:

dropped our newest podcast series called the Brain Pick

Speaker:

podcast. David. Oh, it's going down. You get to pick our

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brain. You have a business idea, a concept. You're stuck. You can't get off the

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ground. You need the advice of seasoned, experienced

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entrepreneurs. Not only entrepreneurs that are practitioners, but we got a lot of

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people that we've been coaching all over the last. Decade, all over the globe. They

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got receipts. Not just that. You never know where

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your next investor might be hanging out. And the word on the street

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is, we got all the connections. That's a big fact. We got all the connections.

Speaker:

So if you want to sit down with us and pick our

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brains in. Front of our audience, and we're letting. You pick our brains, we won't

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even talk bad about you for doing it in front of our audience. Bringing your

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wherever you see it there, and apply right now to pick our

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brain. Let's go, let's go. Let's get it, let's get it.

Speaker:

Dang, you really got this down to. A science that's so good. It's

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fun. Why do you choose women, though? Like, no,

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men don't help me. Um, you know, I've got more men promoted than

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women. Oh, so you do work with men? I don't at the moment. God

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said, work with women. I'm hard headed. So what do you mean you got more

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men promoted than women? So I've been in a game for 20 something years, right.

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So I was in the military, so I'm a coach. I'm naturally

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coach by nature. So in the military, I

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mentored a lot of, a lot of, actually, a lot of people, white

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and black, but a lot of the black officers. So some of the senior black

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officers today, I mentored them directly. Got it. It

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takes years to grow a senior black officer.

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13 years ago, I created a mentorship program because we kept complaining

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that black officers weren't getting promoted to the very senior levels at the

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same rate of our white counterparts. So I created a mentorship network

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to be able to connect them and do certain things. It was a lot of

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work. Did you read, did you reach the senior. You reached it? I resigned

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before that. Resigned? But I passed the baton, and there are more women who were

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there than ever. Oh, wow. That's amazing. Yeah. So

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my mentings are there, even if I didn't. Yeah, but you don't

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work with women right now. I mean, men right now, I don't, you know, it's.

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What was it? I work with men for a while, right? And

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then God said, work with women. I was like, I ain't trying to do that.

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I don't want to work women. I don't like women. Right.

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Because I'm accustomed to being in a white, male dominated

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work environment. I've gotten men promoted. That's easy for me. The office politics. Oh, it's

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amazing. Go work with women who were just like you. I was like this. I'm

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not trying to do that. So sometimes destiny and purpose is really

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about the problem that you solve for people aren't talking to women. Women, high

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achieving women, successful women are dying,

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committing suicide because they don't see a way out. I'm now the

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person who can come and tell my story without sounding weak. Cause I ain't no

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punk to be able to say, look, you need to

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stop and take care of yourself. One,

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you'll become whole, you'll become happy. But then let's get to

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the next level in the money. So part of me being disobedient,

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I didn't want to tell my story because I said it was about me.

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And I didn't want to talk about my fall down, my breakdown, my

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challenges. I just wanted to talk about the good stuff. God was like, no, come

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over here. So when I didn't do it for three years, I didn't make any

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money. Wow. I mean, like, no money. I mean, like, my money would

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touch and then it'd go back over here.

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But once I put women's leadership success

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coach in front of my name, the next day, I got like a

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$5,000 keynote. A year and a half later I took it

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off. And then for three months, I done had no new money. All the money

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that I was getting over those months were for, like, existing

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stuff. And I was like, what did I do? Like, what is my money?

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And I said, oh, I removed women's. The next day I did it

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again. Boom. Women's 10,000. Wow. So

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Mike Murdoch talks about, he said, sometimes God will

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use provisions as a motivation to get into alignment

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with the law of obedience.

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Say it one more time. I needed to,

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I wanted to sink in. Sometimes God will use

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provision as a motivator to

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get into alignment with the law of obedience.

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Explain the provision part. Money provision. Some people

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work for a check. People who are with purpose work for provision. You

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do what you love and you do your passion and the money chase you. We

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don't chase money. Money chases you down once you're

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operating in the gifting and the thing that you were called to

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do. And the more you do it and the more you love it,

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the more the money flows. Right. Give me

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your breaking point. Is there a point? Do you remember

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like your lowest point, your rock bottom

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moment? Cause there's somebody here which they feel like

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they're, they've hit rock bottom. Yep. Heck do you

Speaker:

do about that? Like, do you remember that moment for you or one of the

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moments, is. It rock bottom mentally or financially? You've

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had both? Oh, yes. Give me

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mentally first. You

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know, I remember emotionally,

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I had a lot. But I would say the bottom fell out. I would say

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my light bulb came on, and then the bottom fell off, because this is what

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happens. So I was, you know, at a conference,

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right? Talking. Because that's what I do. Cause I'm well decorated, Chris

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Madison. And I remember

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this guy who was one level above me, accused me of wearing my

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uniform to show off my medals, right?

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Which I was. Does

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that make sense? Yeah. Like he said it to you. Or.

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So, the first day we're in class, because I worked on Capitol Hill with

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the late, great Elijah Cummings as the investigative

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committee of my service, which is insane, because you pull back the current of odds,

Speaker:

and you see why we have all these problems. So I did that for three

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years. So now I. At a

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conference with all my peers, and they were blaming Congress for

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this. And I'm like, no, that's us. You know? And they were blaming this for

Speaker:

whatever. And I was like, no, because I've seen behind the curtain, it's this. And

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they were kept looking around, like, who is this chick? Cause I'm the only sister

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in the room, right? And I'm brilliant, and I'm

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decorated. Actually, they ain't seen that part yet. They just saw my ring.

Speaker:

So the next day, I wore the uniform to show them exactly who I

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was. Also, it was like a two day thing. You went one day, Christy. Then

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the next day, you wore your. Rounds, came to show them,

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right? And he accused me of wearing my uniform to show off my medals,

Speaker:

which I did to show you. Who you talking to? Because you don't respect

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me. But I was looking for their respect and validation because I didn't

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respect and validate myself. That's

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the problem is there is something wrong with it wearing your.

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No. Eight other people had the same uniform on, right?

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But when he said that, it made me stop to

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realize, my God, he's right. And now I'm

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like, oh, my God. I thought that when you told me I

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didn't belong in my face at boot camp and officer

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school, I wouldn't make it. I thought that if I worked 80

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hours a week, got four degrees, you know, burned through my childbearing

Speaker:

years, and did all these things and became five times better

Speaker:

that you would accept me. And now you're saying. You

Speaker:

stop saying you don't belong. Now you say, who do you

Speaker:

think you are? So you never gave

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me my gold star. And then I'm like, but he's never

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gonna give it to me. That's not his job. I had to sit down like

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my head was swirling of, I have blown 16

Speaker:

years of my life chasing validation from people

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that were never responsible for giving it to me anyway. That was my

Speaker:

job. I lost sight of that, and that's what a lot of women are doing

Speaker:

in the workplace. Wow. So that was the beginning of the

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unraveling to me. Resigning. Got it. Got

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it. Yeah. So, financially,

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your worst. And what happened?

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So, when I left,

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first of all, it makes for a much better story, though. Does that make sense?

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Yeah. With three and a half years left to retire with a full pension, I

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would have retired in 2016. I

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left. It took about a year for

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me to crack up. Cause I was still chasing money. I wasn't

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dealing with my mindset. And always tell women, do not leave your

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good job for entrepreneurship. Because I have 2%

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brain capacity. Entrepreneurship

Speaker:

requires 120%. Oh, for sure. So I didn't know. It's almost

Speaker:

like being an empty coke

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can. I'm gonna go be an entrepreneur. The brick was

Speaker:

like, smash because

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I never focused on myself first. I'm a winner. I'm gonna kill it. I'm

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not acknowledging that I'm empty. So

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I moved in with my brother for three and a half years. God said, you

Speaker:

gonna be rich? I said, great. It's gonna take me two weeks,

Speaker:

and once I'm gonna get rich selling coffee

Speaker:

in two weeks, right.

Speaker:

Napoleon Hill has a quote where he says, if I had the courage to look

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in the mirror and see myself as I truly am, then I will find

Speaker:

out what is wrong with me and fix it. As opposed to building alibis to

Speaker:

cover my misfortunes, if I had the courage to look in the

Speaker:

mirror and see myself as I truly am, not who I'm pretending

Speaker:

to be, not who I'm flossing. It takes courage to look in the mirror and

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be like this. You know you're crazy, right? You know what I'm saying? Right?

Speaker:

So I end up moving in with my brother. It took three and a half

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years for me to get my brain. I mean, when I say it took

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a year, I slept for a year

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because I didn't realize how much damage I had done to myself mentally

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by chasing the achievements and the validation of other people and lost it for

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myself. So I created this situation. It wasn't them.

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And that's a whole series of events that happened before I left, but it was

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me. Yeah. So, yeah, so,

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I'm in my brother's house, no money. Yeah. I used to be bougie. I was

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a six figure, right? Like, I'm Christy Rutherford. I'm the great Christian Rutherford officer. I

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had no money for three and a half years. Like, if you launched a book

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on Amazon for 99 cent, I would try to get it to support you. Amazon

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would be like this. Yeah, you ain't got that. It was bad. It

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was no money, but the business. And I launched a

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business. I'm working 16 hours a day, like, to get out of my brother's house,

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because I have all these ideas, and it's great. But my job during that

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time was to heal. So I can be a beacon of light to women,

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to be like, I know where you are. I know what crazy looks like.

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I look to her in the mirror every day. I know what you about

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to burn out sounds like, because I burned out. I know

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what you being on the ledge. I tell women, you know, you about two weeks

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from a stroke. Cause I'm lucky I didn't die.

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Does that make sense? Like, I'll tell women, you know, you about. You got about

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a month, or you have a nervous breakdown, something's gonna happen to you in three

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weeks. I don't know what it is. And because I can hear the alarm ringing

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and I can feel the energy because I did it. So I would say,

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financially, that was the worst. Gotcha.

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You. You take on

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the burden. Like, your job is for people to come with their

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problems. You listen to them, you bear them,

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and you help, which I would imagine is,

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one, somewhat destructive to you, and

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two can maybe get heavy.

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No. So it's two parts. Right.

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One is my mission. I do work with some energy

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healers, keep energy clean. But when I

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listen, like, some people absorb the

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problems of other people, I'm gathering data to try to

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figure out. So my career. I was a pollution incident

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responder. The person who managed to. People go out. So if

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a ship runs into a bridge and then

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oil starts coming out, which happens all the time, oil starts coming out. People

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are on the beach trying

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to save the ducks. Other people are worried about the water. Other people are worried

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about the marshlands. We're trying to figure out what's the source of the

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oil. One of the jobs that I had was when the ship

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hit the bridge. I now have to take all the details out. Where is

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it? Right? What is the capacity for it? Where were y'all

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going? Who's on board? What are the, you know, the

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environmentally sensitive areas? Do you have ducks in the land? What are the beaches under

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nearby? So I would take 100 details

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all out. Then I have to bring it down into a

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collapsible picture. Now I have to create a three minute brief to now call my

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bosses and say, hey, this. This is the scenario in a three

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minute snapshot. Oh, wow. So when I listen to women talk about their lives, I'm

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doing the same thing. I'm listening to 100 details about your childhood. Okay? Your dad

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did this. Your mama said this, that, hey, mama said this. Does that make sense?

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And then this happened. Okay? Then this happened in your job. So all I'm doing

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is I'm taking all that information, and I'm collapsing it.

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And then a three minute snapshot. And now I'm gonna read it back to you

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and be like, this. Is this your problem? And they'd be like, my God,

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I didn't know I was doing that. And I'd be like, but now do you

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wanna fix it? Because the money is on the other side of this. Yeah.

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So it doesn't get heavy. It doesn't.

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And I said. Cause I coached, man. And I did one on one,

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coach. And people bring you all their problems, and then you leave the

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call thinking like, goodness gracious, this is.

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You start, you keep thinking about them and the person. Obviously, you wanna help them,

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but it's like, it doesn't get heavy sometimes. I would say it used

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to,

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but I have coaches, too. Gotcha. So I have a team. So I've

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scaled, but we also do some energy work. But I don't

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carry their burdens. I'm trying

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to solve the problem. I'm not just listening to absorb,

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I'm taking all the data, and then I'm gonna be like, is this

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it? Yeah. And a lot of the women that I work with,

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they wanna change. Some people don't wanna change. You know,

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some people don't wanna be greater. Some women don't wanna be

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better than where they are right now. Those are not my clients. So,

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when you. I work with high team and women, one, because

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I love it. Two, because once you. You turn that

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light bulb on, oh, it's game over. They have invisible

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barriers that are holding them back. They have invisible walls that they keep running

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into. Once you illuminate the wall. They've already proven that they're gonna run through walls.

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If you just show them what it is. They just don't know what's holding them

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back. They don't know that they're disappearing in the room. They don't know that, you

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know, they're getting triggered and they're getting asked with people because somebody questioned their

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intellect, because it was done back in the day. Once you

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saw, once you show them that, they'll take action. Wow.

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80% of them do. One more question I have to ask. First off, let me

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do a commercial real quick because I gotta pay some bills. I'm gonna come back,

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ask a question, then you're gonna close us out with something strong. Okay. All right,

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cool. So this episode is sponsored by themorning meetup. Themorning meetup.com, comma, the only

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organization that gathers every single day. Entrepreneurs

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are without community for the most part. And what we do

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is we provide community. You will jump on a Zoom call every day

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with hundreds and hundreds and hundreds and hundreds of entrepreneurs. Am I

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lying? Hundreds of entrepreneurs? Ever since you spoke, yeah. Like 600

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people on the line. It's real. We be up every day, Monday through

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Friday AM, eastern Standard time to 09:00 a.m. Eastern Standard Time.

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So, yes, go to themorning meetup.com and join our community and send me

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a text message. 404-737-4935

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404-737-4935

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send me a text message. I'd love to talk to you.

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Last question. Where do you see yourself in the next

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five years? Because I want to be able to look at this video five

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years from today and say, Christy told me that five years ago she'd be doing

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this. And look, she's doing it. Yeah,

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I mean, I know what it is. Talk to me. I don't know if y'all

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ready. We ready? So global

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stages, right? Stadiums, talking to women. Sort

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of like what, you know, Joyce Meyer can be in an

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arena with 80,000 women talking about what she

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does. So, you know, doing that,

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having 20 coaches on my team, I actually wrote the five year vision

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now. So my goal is to build

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a school in my hometown because there's only way I can guarantee my family makes

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it out. I have to own a school so they're not talked to sideways.

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I want to own three in my town and then the neighboring

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cities, an international learning and development center

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where kids can go to college online. They'll have guidance counselors

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there, and then they'll be able to learn how to

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code forex, trade, work

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on the solar panels if you want to do some

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welding or whatever. So I want to own three of those.

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That's my goal, to get rich, and then I want to build 20

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in the next 20 years. That's dope, right?

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But we've, instead of doing, my goal is to do

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$1 billion in raises for 10,000

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women by 2025. But my real

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goal is, okay, my women actually got $2

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billion in raises. So that's a part of the vision statement that

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I write down. 20

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coaches, we coach all these women. We make all this money.

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I write a $20 million check to South Carolina state, $20

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million check to the Napoleon Hill foundation, and a $20 million check to the I

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believe foundation. David M. Eta. So, yeah. So

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the goal is to be able to do the work that I love, be passionate

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about. I have a jet. I have four houses,

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eight cars. Come on. A tv show. Yes, sir.

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I love it lit. Okay. Five years. The

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clock has started. So five years. Yeah. 2026.

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That's by 2026. I wrote that last year.

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Done. It's done. Scale of one to five.

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Five. I 100% believe it. Number one.

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It could happen. No, it's a five all day. I can see

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it. I love that. I love that for you.

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Listen, man, make sure you follow Christy Rutherford, okay? Whatever.

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Instagram. Well, first off, I want to say thank you, because

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I think there's a lot of women that got set free today.

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You know, it's been an hour that went by fast,

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and, like, just. And I'm just so engulfed in how

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do me. Obviously, you were talking more women,

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but, like, I'm like, yo, there are some things that are keeping me from the

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next level, not because the next level isn't there, not

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because I don't have the ability to get there, but there are some

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things about my character, there's some things

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about my mindset and my lifestyle that needs

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change for me to get there. We're rolling out a men's program as well. Okay.

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Well, I mean, so the men. That's the evolution of the program. I had to

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get this one solid first, but we're rolling out a men's program

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as well. And then I do work with small business owners, so I got one

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of my clients $125,000 in

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six weeks. Right. In her small business. You know what you're doing,

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huh? I love it, Chris. Thank you so much, man.

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Please let everybody know how to find you, how they can work with you, and

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just close us out with a word of wisdom. Yep. You can get my free

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case study@changenowithchristy.com. Or you can

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text meetup, or you want to do the David Shands

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between social proof. Social proof. You can text social proof

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to 66866, and then you can get my free case

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study. I also have a private community. Total fulfillment with Christy

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tfwchristy.com.

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Yeah. And then close us out with a word. Take us home, put a whole

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bowl in this conversation. You know, I always tell women, you know, you don't have

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to look for love. You are love. You don't have to look for peace. You

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are peace. You don't have to look for joy. You are

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joy. You don't have to look for happiness or wholeness. You already

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have these things. The goal is just to figure out,

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where did you leave them? How did you forget? Because once you

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remember who you are, once you remember that

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you're a queen and you put your crown back on, you'll be

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a queen bee and stop being a worker. Be so you can live the life

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that you truly desire. There it is. Can't close out. No, better than

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that. Listen, follow Christie right now. Okay? Then go

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to her website. It'll probably be some links below low. You can click

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and rock with her. Okay. And go get you some social proof. Okay? Go build

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something. But then come back to your community and teach them how you did it.

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All right, we are out of here. Peace.