Welcome back to the Duo On Air podcast.

This is episode number 165.

And if you're running a service based business,

you've probably heard that video content is a,

must.

And this might make you cringe a little if you're

not a video person or you don't really like

showing your face.

But

what if we told you that the video that we're

talking about today isn't just for social media

reels or YouTube tutorials,

it's more internal for your business.

Internal facing videos.

Would you feel differently?

I'd be very curious.

because this can actually transform like things

like your client experience,

it can streamline your processes,

it can help build trust faster than your email

ever could.

So we're really gonna dive into

why

video is good and how you can use it internally

and not dance for Instagram.

Essentially because nobody really likes that

video.

There might be some people out there.

I,

I still like to put a wig on every once in a while

and dance and I like to do it with my business

partner but she forces me against my will,

has other feelings.

so today we're going to share creative ways to

integrate video into your service business.

Things from onboarding to education to client

communication and marketing.

Plus we're going to share some of our favorite

tools for making video creation simple and

effective and fun obviously.

so you can get started in working with video for

yourself internally.

and we're going to try to make it feel a little

less intimidating.

I'm not going to lie.

I,

I was like,

I feel more intimidated doing videos internally

than I think I did for like reels and stuff like

that.

But once you get into it and start doing it,

it is so,

easy and actually like so much more efficient and

kind of a fun way to like do different things.

Which we're going to break down those things later

in this episode.

But like it's really fun to incorporate video in

certain ways that just makes sense for your brand

and it could be a really great client experience

too.

so if you're curious also what our favorite tool

is,

it is Tella.

We're going to break down why.

and this is the go to tool for us and for good

reason.

And again we'll tell you a little bit more about

that later.

But we absolutely love this video platform.

We use it all the time in our business.

And the ideas that we're going to give you later

are some of the ideas that we've already

incorporated into our business using tele.

Yes.

And if you pop Back to episode 111,

you can hear a lot more about that tool.

We'll talk about it a little bit later.

But we love it mainly for its beautiful branding

opportunities.

So you gotta be able to brand it man.

Right?

Yep.

So why does video matter outside of YouTube,

outside of posting

something on Instagram reels?

We all know video matters from a marketing

standpoint,

but why does it matter for your service based

business and how to integrate it more outside of

just social media marketing?

So one of the big reasons as to why this is gonna

be a game changer for your entire client

experience is because it builds trust and it

creates a connection faster.

So I don't know about you,

but I don't love having client meetings every

single day.

It's just not something that I

enjoy.

I mean I think I would rather have,

I love having a feeling few client meetings.

And I think in the right spots of our process it

makes a lot of sense because I do love getting on

the phone with people and chatting through

different aspects of it.

But I also think it is super important to value

your clients time and your time and make sure that

you aren't performing on calls every second of

the day and you have a little bit of time back in

your business to do the things that you want to

do.

And flexibility.

Yeah,

I think the flexibility thing,

that's what I wanted to jump in and say is like

one of the best parts about it.

Because let's say I'm at the process in our

branding,

one of our branding services that I've already

done like the main big presentation.

Right.

So then the next thing is just some me making

some tweaks or whatever

that doesn't need to be presented live.

And I don't need to write out like a super,

super lengthy email.

I can actually just record myself in my screen and

take the client through the changes that I did.

It's usually

a 10 minute or less video and shoot that over to

them.

It's more personable,

it's more relatable,

it's easier for them to maybe kind of follow along

and actually see what I did and why I did it.

And they can watch that video

whenever they want obviously within the timeline

that we've given them.

But if they want to watch it at midnight or if

they want to watch it at 5:30 in the morning,

they can do that.

It's not,

we're setting a time on the calendar and we're

blocking out this hour or half hour or whatever.

So I can record it whenever,

they can watch it whenever.

And that really allows for some really nice

flexibility within

the right part of our process.

Yeah.

And on,

that note,

another reason why we love video and why it makes

such a difference is because it makes complex

information easier to digest.

So we incorporate video throughout our entire

process.

Regardless of whether you're working with us on

brand,

website,

SEO doesn't matter.

We incorporate it into everything because again,

we don't have a client meeting every single time

we have a deliverable.

But one of the things for,

for our keyword research phase of the process,

I actually don't jump on the phone with clients

and walk them through their keyword research

findings.

I do a prerecorded video.

And our clients love this because it is complex

information.

They can pause,

they can rewind,

they can watch it.

Sometimes people say,

I watched that video four times.

Like,

I wanted to keep watching it.

They can share it with other members on their team

who are also involved in helping,

like someone who's your blog writer or your va,

and help them really understand,

understand the content.

And so,

that is one of the reasons why we don't share

keyword research live on a call.

Because it's complex information.

I want you to have a resource to always bounce

back to.

And then the next phase of walking through your

audit,

we'll do that together on a call.

So that's a really amazing part where video makes

a huge difference.

And if I just emailed over that information with a

PDF,

you better bet that's going to be so confusing.

Oh,

right.

And like,

who wants to read all of that?

Right?

And where's the personality?

Exactly.

Yeah.

Yes.

So you can still have fun with it and share

thoughts and be yourself.

And I mean,

I am not.

Like,

I don't join those calls and have my hair done and

my makeup done.

Like,

I am sitting down sometimes in my sweatpants

sometimes right after I laid my kids down for bed.

Because that's the only quiet moment I have that

day to record a video for the client.

And they get that.

Like,

they know because they're also in that world.

So they understand that that's.

That's okay.

We just show up when we can and in our best self,

you know,

unapologetically.

Unapologetically,

yes.

It's going to enhance that client experience

because again,

you are making very conscious decisions where

you're putting video and where you're putting live

connections.

So that's going to help create the best client

experience that's also not going to Take too much

of their time,

and then finally it saves you time.

So again,

thinking back to having to have meetings at

certain times of the day,

can one,

like,

really affect your creativity and your process

throughout the day.

But two,

it can also just take more time to have a phone

call than it could to relay the information

simply in a video.

So we're gonna walk through a bunch of different

creative ways to use video in your business.

So if you're sitting here wondering,

like,

okay,

I don't have the same type of business as you,

so I'm not quite sure how I would incorporate it.

So we're gonna run through a bunch of examples,

some that we

use and some that we don't,

and some that have given us ideas.

Yeah.

That have given us,

like,

these super fun ide.

How to incorporate or how to enhance our

experience.

And I think we have 14 of these.

When she says a list,

I wanted to be like,

only

14.

I could have made it longer.

I had to cut myself off.

So let's start with number one.

So welcome and onboarding videos so you can create

a friendly welcome video for your new clients.

Introduce yourself,

set expectations set.

So think of that first email that goes over.

I think this is something that could be really fun

for us to start incorporating because we have a

team.

Yeah.

and we can have,

like,

little throwing confetti bursts and like,

you can really bring some fun brand personality

into it.

The fun thing about what we can do with Tela 2 is

we can clip together these videos so we can create

a full team video.

Everyone can be like,

hi,

I'm so and so.

And this is what I do on your brand.

And I'm so excited to meet you.

And my favorite thing to drink is this.

And then they can,

like,

do a cheers to the screen and it can transition to

the next person.

There you go.

We're.

So we will absolutely be incorporating this into

our process.

It's.

We do a welcome to the team email and we introduce

everyone and join everyone on there.

But it's just such a fun extra nugget to have

this,

like,

welcome moment where you're like,

meet the team.

Like,

this is everyone.

We're more than just an email address and a face

on your computer.

Like,

we are so excited to work with you.

Yeah,

it just like,

makes an emotional connection and,

like,

really exciting way to kick everything off.

Okay,

so the second one is client proposals and project

pitches.

So things like walking potential clients through

your proposal,

explaining your strategy,

showing examples of your work.

you can position options in A different light.

So like choose your adventure versus pick your

package kind of thing so you can make it really

kind of fun on how they go throughout that process

and then just again showing them just different

things within your process and like what they can

expect.

showing examples of your work that could be like

something that we could do with like our branding

portfolio and stuff like that or results that

we've had for SEO clients.

So again,

just showing that process what they can expect out

of it.

Explaining you know,

how your proposal works and all of that stuff

really just kind of helps them take them through

that process.

It could also help answer any questions that they

might have.

So like they might have questions and that video

could answer that before they even get to the

point of having to ask that question.

I do this a lot for SEO actually before a client

is a client.

I.

And they're very informal.

They aren't like over the top like these pre

planned meetings or videos that are answering

questions.

It's very informal where they might say,

what did you show me again on that video to.

On,

that tool that you were using,

like what did it say about my SEO?

Like can you walk me through what you were seeing

one more time?

I just kind of forgot and wanted to know like what

you're gonna do for me.

So I just like quickly pull up Tela,

I pop over to our tool that we use for SEO SEMrush

and I say here's what I'm seeing for your website,

here's what I'm seeing for traffic,

here's what I'm seeing for keywords,

and this is where I think we can approve.

And it's a quick two,

three minute video and send it off.

And it one,

saves me time because to write all of that out and

explain what I'm seeing and why I'm seeing can be

a lot more complicated than it needs to be.

Remove the complications.

Yeah.

And two,

it gives someone a behind the scenes look at our

system and what we use and how we think.

And it's just again,

we approach everything like we're sitting down

with someone for a cup of coffee.

And like that's how I want to approach our

videos.

And it also kind of shows that you're the expert,

like you know what you're doing.

Like here I am behind the scenes.

This is actually what I do.

And you're not hiding anything.

Like a lot of people like to hide things because

they're like,

well if I show them this,

they're not going to hire Me because then they're

going to go figure it out themselves or something

like that.

So we're also kind of an open book and like we

aren't afraid to like share those things.

I am always baffled when we get on inquiry calls

and people are asking about SEO.

Abby's always got a sidebar pulled up and she's

already looking at like their SEO performance and

she will just like on the inquiry call be like,

okay,

well it looks like you're getting traffic.

This is like the best performing blog that you

have.

People are coming in from here.

She's like already sharing information about their

SEO and she does not have to,

she does not have to be that kind hearted soul

that's already jumping in and like letting them

know kind of where they sit with their SEO.

And I think a lot of clients,

like that's what gets them too.

They're like,

wow,

they're not afraid to like sit here and show us or

answer with a video and like explain what's going

on.

And again,

we've always like hung our hat on not being

jargony.

And so I think these videos also help that like

we're breaking it down,

very simple and showing you what we're doing.

Yeah,

absolutely.

So the third one is educational content hubs or

tutorials.

So whether you're coaching,

consulting,

you provide a service like we do with SEO

branding,

you can create these short little educational

video hubs to help answer questions,

explain processes for us.

We use these more for people who are already

clients or already like students within SEO on

tap,

for example.

So we have a whole arsenal of tools.

One is like a full folder of Google Tools

tutorials.

So it shows you how to set up Google Analytics,

how to understand Google Analytics,

what are those crazy errors in Google Search

Console mean?

all those kind of things.

We also have,

we are revamping right now our website tutorials.

So how to update X,

Y and Z on your website on this platform.

So we are really platform agnostic when it comes

to SEO.

So we do tutorials on every platform.

And so when we choose to update these,

which is this year,

because platforms change,

things look different.

We want them to be fresh and relevant.

It's a beast.

But these are two to three minute videos that show

you how to update your SEO title,

how to change your alt text,

how to write a blog,

how to optimize your blog on all the platforms.

So Wix,

Squarespace,

WordPress.

We actually got even deeper with WordPress and

we're doing themes under WordPress we have

WordPress with the divi theme,

WordPress with the kadence theme,

WordPress with Elementor,

and then we have WordPress with Yoast and

WordPress with rank math,

and then we have Squarespace and we have like

literally all of them.

And every platform has all these tutorials,

how to update your SEO titles,

how to update your meta description.

So it is,

so it is such a nice resource to have because

it empowers our clients and our students to take

action or just know that they have the resources

available in the future,

maybe when we're not working together to make

those updates.

And then we did a video too for how to create a,

Pinterest board for,

500 00:15:00,924 --> 00:15:01,380 Yep,

yep.

Because sometimes people like,

we can't assume that everybody uses Pinterest or

that Pinterest is an easy tool to use.

We're in it all the time,

so obviously it's easy for us.

But when we want them to make a brand board and

pin all their inspiration,

we just quickly show them,

like,

how to,

you know,

how to navigate Pinterest,

how to search for things,

how to save them.

And then particularly,

I think the biggest thing is leaving notes on

pins.

That's where people get confused because sometimes

you can comment on a pin,

but you can also leave a note on a pin.

And they're very different things.

If you comment on a pin,

that means anybody can see it.

The pin creator sees it.

Yeah,

the pin creator.

They're like,

oh my gosh,

thanks.

This is,

I love that,

like,

want to work together.

And we're kind of like,

I,

I don't like this logo,

but I do like those colors.

And the creators like,

oh,

sad day.

So,

yeah,

leaving comments and notes on pins is very

different.

So we wanted to make sure that that was very clear

for our clients that sign with us for branding is

that they know how to do that.

So the notes are only internal.

Like we only see those,

as duo.

And they only see them on their end.

So,

the fourth one,

I love this one.

Celebration videos.

So thinking of like sending a celebratory video

when a client hits a certain milestone,

like finishing a project,

reaching a goal,

launching something new,

like,

this is so fun and so unexpected.

Like,

I would be thrilled if somebody like sent me a

video and they're like,

congratulations on X,

Y and Z.

it's just so personable.

It shows that you're there,

you're thinking of them,

you're following along,

you're invested in their business and what they're

doing.

And it's just like a fun little pick me up.

Like,

I think we need to celebrate people more often.

And like Abby and I have talked about this in the

past.

Like we're not even great at celebrating

milestones in our own business.

I'm gonna start selling,

say,

sending you celebration videos.

Oh,

that's cute.

It's adorable.

Well then I have to do that for you.

No,

you don't.

I actually know of a client that we're gonna.

Right after this,

we're gonna send a celebratory video to her

because I know,

I think you probably.

She's had a big thing just happen in her life.

She deserves a video.

So we're gonna do it.

So,

just like things like this really,

602 00:17:08,564 --> 00:17:11,580 take your client connection to that next level.

They feel seen,

they feel heard,

they feel valued.

And it's just you being like the best cheerleader

you can for your clients.

Yes.

I love it.

Me too.

Okay.

Fifth course creation.

We have talked about this a lot.

Whenever we talk about our course launch,

we have an episode.

If you go all the way back to 112.

112.

We talk about five things that made our course

launch a success.

And this was last year,

right when we revamped SEO on tap.

And that still was one of our biggest launches.

And we've been following that kind of like

approach and pattern and everything.

And maybe we'll share more about how things have

evolved this year as well.

And we talk about one of the reasons why the

course was so successful is because of the how

it's created.

And

I think you can run your course on any platform

and make it beautiful.

And that is the amazing thing about Tela is that

we were able to brand it.

We had so like,

just to give you some fun little nuggets of things

we were able to do is you can have a background.

So like if it's just court and I talking,

we have sometimes like our gradient background

behind us or we have our fun little wave of our

brand at the bottom of the video.

So it's like a frame that we were able to add in.

And the cool thing is you're able to do all of

this post recording.

So you can record the video and then brand it

afterwards.

It's so amazing.

Which is amazing.

I love it.

Yeah.

So that was really awesome is that it made us not

just like sitting here sharing our slides.

Because I know you can do that in Canva.

I know you can share your slides and record it and

that's really fun.

But it was really fun to just add a little extra

fun elements to it post production.

And,

and it's really easy to use too.

Where I feel like when you say Canva,

kind of like my heart stops a little bit.

I'm like,

oh,

that's a little clunky.

You know,

Canva does so much that like,

they don't fine tune the process.

Whereas,

like Tela is this platform,

this is what they specialize in.

So like,

it's very easy,

not as clunky,

simple to use once you get in it.

And the branding element is just like the chef's

kiss.

Yes.

Okay,

so the next one,

number six.

Almost halfway there,

y'all.

y'all,

like,

I'm Southern,

y'all.

very,

very not southern.

Oh,

okay.

Oh,

there we go.

behind the scenes video tours.

So things of like,

what your client can expect when you guys start to

work together or the process or,

how you set up your timeline or when they can

expect,

you know,

other video tutorials,

things like that.

this could live on your investment page,

like if you have an investment page that you send

out to new inquiries,

or it can be in your inquiry workflow flows.

It could also be something like a day in the life

of working with you,

which I think is so cute.

Like if I was going to sign up for a service that

I was spending a decent amount of money on,

I would love to see like some behind the scenes of

like,

okay,

this is how we kick things off and this is what

you can expect at this time.

And

you know,

this is how our tools work or our process or this

is what we need you to sign up for.

Like sometimes,

you know,

we have things like we have voxer access with our

clients sometimes.

So if they don't have that,

you know,

this could be a part of that,

like behind the scenes.

Like this is how you use Voxer or stuff like that.

So,

really just kind of showing

how they're going to work with you and a little

snippet into behind the scenes of how you as a

business work.

Yeah.

And if you have.

So when someone inquires with us,

we have a few follow ups that they get.

Like here at this year calendar,

day before reminder,

an hour before reminder,

and then we hop on the call.

So what if the day before reminder you added a

little email

and a video into your email that included what

it's like to work on this project with me.

And you could be very specific about some

questions that people typically ask on inquiry

calls to help Them visually,

like walk through the process with you and you can

answer some questions so that you get them closer

to a heck yes when they get on that inquiry call

with you and you're sending off that person

proposal.

So it can just be a really easy way to make a

strong

yes at the end of the day.

I love it.

So next are,

and we talked about this a little bit.

Number seven is project Reveal videos.

So this is what we do a lot in our process already

is instead of just sending over a PDF or static

files when it comes to branding or SEO,

we always create a little video where,

where we walk through the project

so we might share what we've done so far.

Share a little,

I want to say markup,

but markup I think we're switching away from so a

little tool to show them how to leave feedback on

that project,

what next steps are.

774 00:22:07,344 --> 00:22:10,696 just any insights that might not be.

You might not easily understand that just by

looking at a PDF.

So I think this is so true when it comes to

branding because

there's so much behind it.

I love the feedback I get from the videos because

people,

I explain exactly why we chose,

why we like what we chose,

why we did it,

and I really break it down.

We have notes that are like as a part of the

presentation,

but those notes don't always really explain the

depth of why decisions were made.

And so walking clients through mood boards or

whatever it might be in a video is so much

more in depth than what that PDF would ever give

them.

And I get a lot of clients that are like,

oh my gosh,

when you were explaining this about the mood

board,

like that hit so close to home and like that's

what I want.

And so just them hearing the words coming out of

my mouth and taking them through that process is

so much stronger than any PDF that they opened

because they're then they're left to kind of

interpret it on their own.

And I want them to see it from my lens and why I

did what I did.

And sometimes this can be a fun little way to

prompt feedback reminders.

Cuz you can see oftentimes when our clients watch

a video.

Oh yeah.

So that can be a good way to stay on track too

where you can be like,

hey,

I noticed you haven't watched the video yet.

Like take,

you know,

we always put underneath the video the amount of

time the video is.

So like if I send a video for keyword research,

it's usually like 20,

30 minutes.

So I usually say like 20,

30 minutes.

So they know how much time they have to invest

into watching that video.

and I think sometimes when they're like quick

feedback things,

they can be less keyword,

831 00:23:50,826 --> 00:23:52,618 research tends to be a little bit heavier.

But then we'll encourage,

you know,

watch it on two times the speed.

Yeah.

Like,

however you like to consider.

I don't talk fast enough.

Yes,

speed it up.

Yeah.

so the next one is micro training series.

So if webinars aren't necessarily your jam,

you could try something like a pre recorded video

training.

this is a perfect way to like make educational

content,

things that you might want to sell even.

Or if it's a free training,

you know,

you can obviously pitch whatever you're selling at

the very,

very end.

But if you are like terrified,

sweaty palms don't want to do a live webinar,

which I don't blame you.

That's a very ballsy thing to do.

I was very terrified the first time we did one.

I'm nervous every time.

You're nervous every time.

You don't sound like it.

But like,

the more you do it,

the easier it gets,

obviously the nerves.

Unless if you have like way more people sign up

than you ever anticipated and then you're like,

holy shit.

But I mean,

they're still very fun to do.

But if you are like sweaty palms,

hearts racing,

I don't want to do a live webinar.

You can do a pre recorded training and have that

live on your website or be a part of your

newsletter or whatever it might be.

And then again at the end you could pitch

something if it's not something that they have to

pay for.

Yeah.

And I have to say I am sweaty palms,

heart racing beforehand as well.

But I'm still gonna do it because it's like the

excited kind of anxiety.

It's like a different kind.

It's like it's like you're getting up on stage now

doing a presentation or something.

It's something that pushes you out of the comfort

zone,

reminds you that you're alive,

like you're doing something fun,

you know,

so it's like a fun kind of stress.

But yeah,

I'm still,

I'm always like.

I think one time I was like doing jumping jacks

like to like get my.

I was not here for that.

I was like,

I feel like we need to like jump it out or like,

oh,

maybe.

Yeah,

we're just gonna like wiggled a little bit.

Yeah.

Also I,

I also have been told if like,

like before things like that stand in the Superman

pose.

This is just a little tip for you.

Stand in the Superman pose.

So like you puff your chest out,

you put your hands on your hips and you.

It's just a very

strong authoritative stance and it makes you feel

so much more confident going into it.

That sounds ridiculous,

but it works.

So I've made Abby stand in the super woman.

Yeah,

I'm always too very focused on making sure that I

feel I look as confident as I want to feel.

Feel.

So like sometimes that might mean like you're

putting heels on.

Like you're gonna put heels on even though no

one's gonna see your feet because that's how you

feel most confident.

And like you just have to dress for the

confidence.

So this goes same same thing.

Like if you feel that way about even recording a

video of yourself,

then dress up.

Like do what you have to do to make you feel

confident.

Yeah,

do something.

especially at the beginning.

Because the beginning of recording videos and

content can be hard.

Especially if you're like going through a whole

course or something like that.

Yes,

exactly.

So the next one can be video testimonials or case

studies.

So creating these fun videos that can feature your

clients success stories showing before and afters.

And this is another reason why we really love

tela,

because we can ask,

and we've done this before,

we can ask our clients to create all of these

different videos.

You can upload those videos into TELA and create

like one combined video that like showcases the

story.

So the client can come in with their testimonial

and then you can come in after them and share the

results on your screen and then another client can

come in and then you can share the results.

So like you can kind of do this like,

or vice versa,

flip it around,

you share the results and then they share their

testimonial.

But it can be really fun to put that on your sales

page and kind of have like this experience.

You can also do side by side kind of designs

Intellitu.

So you can have them talking on the left about the

testimonial and on the right you could do a

screenshot of their results.

So it can be fun to play around with the design

aspect of these videos and use them to sell your

products and pitch your stuff.

Yes.

So the next one is a video effect FAQ page.

So instead of like some of our FAQs can get really

long.

A lot of people have a lot of questions about

particular things.

I've been to FAQ pages where you just scroll and

scroll and scroll.

Which,

that's great from an SEO perspective.

I know Abby's gonna jump in and say that.

But instead of a heavy text based faq,

you could also create a page filled with short

videos answering common questions.

Or let's say,

because again,

from an SEO perspective,

Abby loves the FAQs on page because they're

usually full of keywords.

Right.

And it's good content.

Literally the question someone is typing into

Google.

Yeah.

So it's great from an SEO and keyword perspective,

but let's say you take like,

I don't know,

your top three or something and make videos out of

them and then you have text for the rest.

Or maybe Abby's like,

courtney,

that's a dumb idea.

But

it's a good,

it's a good idea.

I think you do,

like,

Google loves to show videos too,

especially if they're on YouTube.

So,

like,

this is something too where you can like put an

answer on YouTube and you can have your question

as a headline and then a short description under

it and then the video.

So you're giving people multiple ways.

It's like you can read the answer or you can just

share the faq and that video could get featured in

Google.

So that video could actually be a driver for you

too.

And I'd say it kind of depends on the faq.

Like,

is this FAQ for SEO purposes or is it more of an

FAQ to,

help my audience feel really comfortable and

solid about what they're purchasing?

And it really doesn't have an SEO driver to it.

Think through,

like,

the purpose of it and what it's doing for you.

That's smart.

next are video office hours.

So you could take a different approach to doing

like a live Q and A session where you can actually

capture all the video content and the questions

beforehand.

So gather all the questions from your audience.

So this could be for a specific launch.

This could just be about your products and

services.

It could be like a fun little email you send out

to your list of like,

hey,

I'm answering all your questions in this.

And this,

can be fun too.

Like we do things like this on the podcast.

But it can also be fun if you don't have a podcast

yet,

but you want to do kind of like a live Q A series

for your email list.

Or the cool thing about Teletoo is you can po.

You can change the orientation.

I love that post recording.

So if you want that video to go to your email list

and it's a horizontal video,

but then you Also want to share snippets of it as

a reel.

You can change the size of it,

make it vertical,

and then share it as a reel too,

which is amazing.

So you don't have to like record twice.

Multi purpose.

Love it.

we're on to number 12.

We're almost there,

guys.

create a start here video hub.

So,

I can let Abby talk a little bit more about the

one that we have.

But we have one for our new members,

Insider SEO membership.

But what's great about this is that if somebody's

coming into a community or something and there's

multiple different like layers to it,

or you're showing them around a platform on how to

use that because they're in the community now.

This is a really great way to like start here.

Like,

you know when you land on sites and they have

little bot that's constantly moving around like

you're new to it and they're like,

okay,

you can do this over here or you can do this over

here,

you can do that over here.

And most of the times I'm just like,

yeah,

close out.

Like,

I'll figure it out later.

But this is kind of what that Start here video is

about for.

And this is great for community or for

memberships,

because again,

the platform could have multiple different layers

to it and you want to show them in a video how

they can use the different sections of that

community or that membership.

Yeah,

so our group coaching community and membership is

specifically for people who offer SEO as a

service.

So,

it's marketing,

1119 00:31:40,332 --> 00:31:40,972 agencies,

it's web designers,

copywriters,

it's other SEO strategists,

and it's people who are students or clients of

ours.

So you have to have some form of education for us

before getting invited to this membership.

So we are a very close knit group of people.

I think there's like 25amazing humans inside,

which is awesome.

And we love it that way and we love just to be

support for them.

And so the very first thing is once you join and

once you've gotten your exclusive invite and

you've joined us inside the membership,

we send you an email

that has all the information.

So it says

literally start here.

You click on it and it's a little video of me,

me walking you through the,

what the membership community is where,

how everything is organized,

where you can find old,

recordings,

where you,

how you can search,

how you can tag people,

different things like that,

just basically how to work at the community.

And then there's a call to action for you to

introduce yourself so that we can all get to know

you.

So it's it's a really good,

simple video that rather than explain that process

in a really,

really long email.

Yeah,

we can just do a quick video.

They can feel comfortable because they visually

saw the environment and then they can jump in

themselves.

Yes.

And they can always go back to that video and

rewatch it again if they like forget something or

whatever.

And then number 13

email list,

VIP videos.

So I think this is like probably one of my

favorite.

And we started incorporating this more so this

year.

So can you share like two your email list,

an exclusive look at a new product or a service.

I was literally thinking this would be very fun

for some of the new branding stuff that we have on

our website for certain people.

So tbd,

if you join our.

Join our email list.

and also sharing like behind the scenes.

So we send out an email almost every time we

launch our course.

It's a very similar email.

I change it up a little,

little bit,

but it's giving people a look at the course.

Like it's literally me inside SEO on tap,

walking you through the modules,

how they're set up,

what the course looks like,

how the PDF resources are looking.

It gives you like that VIP backstage access kind

of feel.

And you can do that with anything that you have

is give your like hot leads,

your.

The people in your community already,

the people on your email list,

give them an exclusive look at something or an

exclusive chance to sign up for something because

they're already in your community anyways.

Love it.

And then the very Last one,

number 14,

video podcasting.

What we're doing right now.

Now ask us if we've really done anything with it.

Not so much,

but it's a goal and we'll get there.

But we're planning on posting these on YouTube.

So we record everything using Intella.

Yes.

So it's not tele will tell you that they are not a

podcasting recording platform.

And they aren't like you can't just record your

voice and nothing else.

You have to record video with it.

So that's really important.

But we are recording ourselves when we do the

podcast.

We have our fun little setup with our light up

sign in here.

So and we'd argue if you're doing a podcast,

you might as well just record it anyway.

Yes.

Like we show up very authentic and we're just like

in our yoga pants and sweatshirts,

like there's dog hair all over my house.

We haven't hardly Put a lick of makeup on.

Like,

you don't have to be a professional.

And I think that's where people in the past were

like,

I need to show up,

buttoned up and blah,

blah,

blah.

But you don't.

And we have.

And the thing is,

like,

we started recording these a long time ago and we

plan to do stuff with them.

But like,

it doesn't hurt to record it even if you don't.

If,

even if you're like,

still intimidated.

Like,

I don't want to put my face out there,

I don't want to do it in the next couple of years,

you might want to.

And let's say you've built your podcast to be a

really great source of like bringing people in and

then your podcast blows up.

You can still go back and use all those videos.

Like it's not wasted.

Yeah.

The great thing is we are sitting here and we have

what,

160 plus?

Well,

we didn't start recording probably until we

probably have like 50 plus or more episodes that

we,

can put on YouTube right now.

Yeah.

And a lot of what we share,

like this example right here,

this isn't super time sensitive.

So this is a piece of content that can be reshared

six months from now and it's still going to be

really good for business to drive traffic anyways

and can perform better on YouTube than it does on

our blog or on our podcast even.

So I would strongly urge you,

if you start a podcast,

just record it.

Doesn't hurt.

No.

And yeah,

just don't show up.

Don't worry about showing up.

Perfect.

No.

And unless that's your brand,

I mean,

obviously,

but if you want to be.

You're a doctor.

I mean.

Yeah,

maybe.

So a few other video tips.

Show your face.

I know

that can suck sometimes,

but that is where building trust and connection

with really comes in.

There are a few times where I have not showed my

face and it's because I had pink eye or like,

you know,

I was just like,

you do not.

Yeah,

you do not want to see me right now.

Like,

it is not okay.

I do not look okay.

So there are definitely been a couple times.

But it's very rare that you don't see at least my

little circle bubble in the corner.

And I think that's really important because even

though you're not going to be like huge on this

screen,

there's still some element of personality to get

them,

to feel like they're there with you.

Also,

if you think about it,

how often are they staring at Your corner picture

versus what they're looking at on the screen.

They're probably looking at you like 5%.

You're in the corner of their eye.

Yeah,

yeah.

And that's something too,

that we really love for our course is that our,

like,

we have taken other courses and stuff before where

people don't show their face.

And I think it's fine.

Sometimes you can share your content without,

like,

showing yourself,

but there's a tiny bit of disconnect.

It is.

Yeah,

it's a little bit of disconnect.

I know.

Like,

I always see the face.

I love being able to like,

see,

see my students,

you know,

pretend.

Yeah.

Also,

I will say,

the more you show up and show your face,

the easier it gets.

I promise.

Promise,

promise.

Because again,

I was a very,

like,

I don't want to be on video.

Like,

I don't get up and get ready every morning.

Like,

what?

But the more you do it,

the more you get used to it and the more you're

kind of like,

no,

I'm gonna show up as me.

Right.

They don't like my ball cap and my yoga pants.

They can close their eyes.

They can listen to my podcasty voice.

Right.

Another kind of little tip is to include

timestamps.

So if you have a really long video,

you could include timestamps in the description of

the video or in your email before you send it

over,

saying like,

jump here if this is what you want want to look

at.

Or like,

say we're sharing branding examples like jump to 2

minutes for brand option one,

jump to 3 minutes and 22 seconds for brand option

two.

So that then if they're re watching the video,

they can pop back exactly where they need to go.

And your clients will really appreciate that.

1393 00:38:43,724 --> 00:38:46,500 Another one is you can make it engaging by asking

your audience to do something throughout the

video.

So something like pause here and try it on your

hand and then hit play when you're ready for the

next step.

This is like,

obviously really great for tutorials.

I know I'm constantly like,

I have a video up on the side and I'm pausing and

I'm doing the thing and then I'm going back.

but you can do this with any video,

honestly,

if you want to prompt them to try to do something,

whether it's something for SEO or whatever,

or like pause Here,

try this

ChatGPT prompt,

see what it spits out,

and then come and play the rest of the video or

whatever.

So like,

that makes it.

It engaging.

Like,

because sometimes videos are engaging.

As far as like us just taking in the information

and watching.

But this takes it to that next level of like

actually trying to get them to do something during

your video.

Yeah.

And,

yeah,

just make them use their brain a little bit and

you can be fun and playful and be like,

hey,

you,

did you actually pause?

Like,

did he,

did he pause?

Or are you still,

are you still sitting here?

I love it when they do that in movies.

Like at the end of the movies,

like credits or something like that,

where they're like,

hey,

why are you still sitting in your seat?

Yeah,

movie's over,

get out of here.

and then this is our favorite reason for why we

love Tela so much is brand your video environment.

Again,

how can you make your brand so memorable and

embedded throughout everything you do?

So incorporating even just like a simple

background gradient or a background color,

shrinking your video a little bit so the

background kind of shines through behind it.

Or add in a frame or add in,

like an icon or,

you know,

a fun gif or something like that.

Just adding in different elements onto your video

environment and using a platform that makes it

really easy to edit that in.

Yes,

yes.

I love that.

this,

one's really fun.

So dropping Easter eggs.

So something like if you spot the coffee mug in

the background,

like ours right here,

1472 00:40:36,664 --> 00:40:39,280 DM us on Instagram for a special surprise.

So it's really trying to like make it fun,

playful,

gamify it a little bit,

you know,

like keep them engaged in different ways like

that.

Because like,

if I heard somebody say that,

I'd be like,

whoa,

where's that coffee mug?

And you go back and watch it too.

Absolutely.

I know I would.

And then I would like,

try to,

you know,

get the special surprise or whatever.

It's just like a fun,

engaging thing and it also like,

makes you memorable.

Like it makes your brand fun.

And they're gonna remember that about you and your

brand.

Yeah,

yeah.

For real.

We are like,

for us,

we're a service business that is very virtual.

So we work with anyone,

anywhere,

all around the globe.

And there are plenty of times,

like I just finished working with a client in

Italy.

We,

we didn't join live calls because of the time

difference.

That's tough.

So we were constantly talking on voxer or talking

on,

videos,

pre recorded videos.

And that's how we communicated.

And so it's like,

how can you create and build a relationship when

you can't talk live all the time?

Yeah.

And the best way to do it is videos.

Video is your best Option.

Yeah.

Yep.

So try and make it personal.

Look directly at the camera.

Ask your audience,

especially if it's a video that's like pre

recorded for the masses.

Like anyone who's gonna watch it,

then,

1534 00:41:58,604 --> 00:42:01,060 make them feel like it's just them.

I know you recorded the video for everyone,

but don't say everyone.

Like,

say you.

Like,

be very personal

in those emails and ask them to do specific

actions to make sure.

I mean,

not to like,

make sure they're paying attention like you hope

they are.

But,

if it is a longer video,

like You might need to.

Yeah,

exactly.

Yeah.

So just make it personal and try

and really think about it like you're talking to

an individual.

Even if you are creating something for a huge

group of people,

I think that's super important.

Like using words like you and like really honing

in on that.

Yeah.

And then the last one is just be yourself.

Like,

don't

feel the need to perform.

Don't feel the need to show,

1568 00:42:43,638 --> 00:42:43,902 up.

Super polished.

I think that's where people get really into

intimidated with video is like,

I can't do video until

I

like even like down to like vanity metrics.

Like,

I can't do video until I have X amount of people

following me because what's the point?

Only so many people are going to see it.

Or I can't do video because

I

hardly,

1583 00:43:03,422 --> 00:43:05,726 ever have time to do my makeup or I don't have

time to,

you know,

put on a nice outfit or that's just not me.

Or I do.

I don't have a script.

Like,

I need a script before I show up.

And that's not true.

I think the more and more we do video,

the more lax we get.

We still show up in our brand.

We still show up,

very much like to our audience the way that they

want us to,

but we're also very authentic and relaxed.

Like back in the day,

we used to be like,

oh my gosh,

we have to do our makeup.

Or Abbie would ping me and she'd be like,

what are you wearing?

I'd be like,

I don't know,

what are you wearing?

And I think one day we were both just like,

this is dumb.

People know us.

We're gonna show up in our sweatshirts and our

yoga pants and we're gonna sit here with our

laptops and our notes in front of us and we're

just gonna be super authentic.

We used to like,

have a screen off in the distance with like

scripter.

Yeah.

And the whole thing,

we were like,

this is just like,

people sit with their actual laptops in their laps

recording podcasts.

And you know why we did that?

Because we were playing this stupid comparison

game of,

like,

looking at these massive podcasters and what they

did do and how they look and who they are.

And it was just like.

It got to a point where we were trying to be

someone else,

and we were like,

why are we doing this?

Yeah,

we lost touch kind of with who we were.

We were like,

matt,

let's just bring it back to the basics.

Yeah.

Let's just be us.

Yes.

So I think listening to all of these.

All of these different ideas,

I don't want you to feel overwhelmed and be like,

oh,

my goodness,

I have so much work to do.

Because 14 and adds to my list of videos.

My mom literally says that to me every time she

listens to a pod.

She's like,

thank you.

Just listen to Duo episode.

Now I have 5,000 things to add to my to do list.

And I'm like,

no,

I don't want you to do that.

She tells me that all the time.

So.

So I want you to just think of,

like,

one thing here.

So,

like,

for example,

taking our own advice,

we're gonna record a celebratory call right after

this.

We're not gonna do anything fancy.

We're just gonna do it.

Yes.

Like,

be.

Just be authentic and do it.

She's gonna love it,

and she is gonna love it.

We're not gonna overthink it.

We're not gonna have a script.

We're just gonna send it,

and it's gonna be great.

And we're going to add.

Create a welcome onboarding video with our whole

team.

We're gonna add that to our agenda for our next

team meeting.

And everyone's gonna do that.

And those are the two things we're gonna do.

And that's it.

So I want.

Yes.

So I want you to also give yourself just this

little tiny thing that you can help incorporate

videos into to create more of that,

like,

powerful client experience and share it with us.

Yeah.

Because we always love to know.

Let us know.

So let's chat a little bit about Tela.

Because people always ask us,

especially after we send a video

within our community,

like,

regardless of whether it's a student,

a client,

someone.

Someone in our membership,

people always ask,

what tool are you using?

Like,

this looks so cool.

Because I think Loom is the big one that

everyone's super used to.

Everyone uses Loom.

And,

yeah,

it's just,

like,

a very common platform.

1722 00:46:06,994 --> 00:46:08,746 Canva is another one because we're already in

there.

And I know sometimes we don't want an extra tool,

but there are situations.

Like one of the things that I love about Tela is

that we can create what they call playlists.

So we have like organized folders for all of the

different things we need to categorize.

And when you start creating more and more videos,

that organization piece of it really comes into

play.

So we'll share a little bit about why we really

love Tela and like highly encourage you to check

it out.

We will link it in our show notes so that you can

go check it out yourself.

if you dig into episode,

episode 111,

that is where we talk in depth about Tela.

And we even interviewed the founder of Tela on the

podcast as well and kind of walk through all of

the,

all the different aspects of it,

what they're working on behind the scenes.

Because I think I love supporting small businesses

too.

And I think it's just so,

it's so fun when you sit down with someone who,

who created this amazing platform and you're like,

you're a human.

Just like all of us building a business,

we don't think of it that way.

Yeah.

At all.

It's fun.

So I think it's also fun just to support,

support businesses that really invest in creators.

And I think that's a really big thing is

I like not to call Shade on Loom because I do

think Loom is a really great company.

But I'm pretty sure they're a part of Salesforce

and their focus

is not.

It's on big companies.

And so I think it makes a big difference when you

work with a company who truly cares about the

little guys.

Yeah.

Yeah,

it's.

It makes a big difference.

It makes your heart feel warm.

I know.

So some of the reasons I'm not.

Again,

like dig into episode 111 because that's a great

episode.

but some of the reasons we really love it is

because of the beautiful branding,

the ability to change the sizes and the video

details and all of those fun design aspects post

recording,

which is insane.

Huge.

Like insane.

It's the only platform that I think you can change

orientation on.

Maybe not the only.

Don't quote me because I'm not like in the video

world.

1793 00:48:20,504 --> 00:48:21,408 but yeah,

it is like that's game changer.

Like doing anything post recording is just kind of

mind blowing to me.

Yeah.

It needs to have a really easy editing system for

you to feel good about it.

And I Feel like Tela does.

And the great thing is when Lauren on my team is

helping me create all of these tutorial videos for

all the websites of like,

how to update this,

how to update this.

And this is her first time using Tela and she

told me just the other day she was like,

I am having so much fun editing.

She's like,

I'm like in the back end and she's like,

I'm clipping this and it's not hard.

And she's like,

but sometimes I'm like,

whoa,

I'm spending too much time editing.

Too much fun.

Which is awesome.

Like you want to,

to have that experience.

So we love that like easy to use editing

platform.

The ability to brand it,

the ability to create it into what you need.

Those are some of the top reasons that we really,

really love Tela.

And I think it's just remembering too,

that video isn't just for YouTubers and

influencers,

it's not just for marketing.

It really is a powerful tool for any service based

business

internally as well.

It doesn't have to be this extra external beast.

It doesn't have to be like videos are not just

YouTubes and reels anymore.

They really are tools that you can use internally

within your business.

And all of those things that we just listed off to

you are great ways to get started.

And once you get into it,

I think you'll just like find the excitement of

doing more internal videos for your business and

it's going to create this unique,

like you have this unique brand experience.

you can be more relatable,

more authentic.

You can,

can seem like you can build a better client

experience.

And like I said,

the more you get into it,

the more you actually kind of want to do it.

Like this whole list,

like we've done some of these things in that list

but other things,

like we're just so excited to start doing them.

Like Abby already listed off the two that we're

going to add.

I know.

personally I like creating our own podcast

episodes because we always find new ways to grow

our business too.

Yes,

seriously,

we learn from ourselves.

I know,

it's so fun.

So if the idea of video is making you nervous,

just start small.

Jump into Tela again.

We'll include that link in there.

I believe they have a free trial.

Don't quote me on that.

I will make sure whatever they have that I put it

in the show notes and definitely should have had

that ready for you at this recording.

We apologize.

This is a showing up authentic selves

so,

anyways,

just get started.

See how it feels.

If you hate it,

guess what?

No one's going to see it because it's recorded

just for you.

And bloopers can be fun to share in the future.

Anyways,

so.

Loopers.

It gets easier every time.

Jump in and have some fun.