Ian:

Welcome to the Confident Live Marketing Show with Ian Anderson Gray.

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Helping you level up your impact, authority, and profits through

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the power of Confident Live Video.

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Optimize your mindset and communication and increase your

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confidence in front of the camera.

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Get confident with the tech and gear and get confident

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with the content and marketing.

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Together, we can go live!

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hello, welcome to the last ever Confident Live Marketing podcast.

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I'm Ian Anderson Gray, and thank you so much for your support.

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If you have been plugging me into your ears or watching on the YouTubes,

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the Facebooks, the LinkedIn's, wherever you've been watching me

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over these years, Thank you so much.

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Maybe this is the first time, you've seen the show and you're

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wondering, oh, that's the end.

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I'm going to explain why my thinking with all of that, and what is next,

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because this is not like the end.

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it's like a Phoenix.

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So is that the right analogy?

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I don't know.

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Anyway, thank you so much for your support.

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Since May, 2019 is when I did this episode, there

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have been over 240 episodes.

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There's probably more like 250.

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plus episodes if you include all the bonus ones.

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And so in this episode, I'm going to be reflecting on all of that.

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My thoughts on the future of live video, why this is the last episode of the

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Confidential Online Marketing Podcast and what's next and all that kind of stuff.

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So I can see some comments coming through.

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Which is great because I want this to be interactive and all that kind of stuff.

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But if you could indulge me just for one more minute on this, because I

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couldn't do this without the help of wonderful sponsors, there've

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been some wonderful sponsors over the years that have helped me.

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One of the first ones was a content 10 X, Amy woods, who's a good friend of mine.

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so yeah, thank you Amy for, that back in those days.

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but, I want to just have a quick minute to talk about Adobe Express,

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because they have been a really fantastic sponsor for the, last year.

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So let's have a look.

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Haunted by Adobe Express.

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I've been using Adobe products for decades.

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I love Photoshop, Audition, Premiere Pro and lots of others.

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But sometimes you just need something that will get the job done quickly.

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And that's where Adobe Express comes in.

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They only recommend tools that I really love, use and believe in.

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And so when Adobe asked me to become an Adobe Express ambassador,

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It was a no brainer, especially since I was using the tool.

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Now, they've just released the ability to print your own designs.

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So I got some business cards designed, which look really cool.

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This is for my Smart ADHD podcast.

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I tested this out with the business cards feature.

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You just need to click on print and create your own designs there as you go.

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And you can also print t shirts, flyers, Cards and more.

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I love the quick actions that are built in.

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You can create QR codes quickly, resize videos, remove backgrounds

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on images and videos as well.

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And you can also integrate with Adobe Creative Cloud products like Photoshop.

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And if that wasn't enough, you also get a free social media

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scheduling tool built in.

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So you can share, All of your stuff on social media as well.

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There's so much AI goodness as well.

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So you've got generative AI in there to help you create your designs too.

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More at the end of the episode.

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Cool, there you go.

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Thank you for Adobe Express.

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Thank you so much for sponsoring the show.

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And I'm looking forward to working with you further over the years.

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Now let's have a look at the comments.

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So my goodness.

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so Katie is here.

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Oh, thank you, Katie, for joining us.

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What is going on with my comments?

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There's some kind of weird.

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thing going on there.

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Oh, I don't know.

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it's just weird.

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Anyway, I'm gonna, Katie also says, I've absolutely loved your podcast.

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You've done amazing.

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Thank you so much, Katie.

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And Katie is one of those people who has been a listener to the show and

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we've become really good friends.

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We've met in person.

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and you've been a great support to me.

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Thank you so much.

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Paula's going, ah, I'm not quite sure what that is about.

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Phoenix, exciting.

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Yes.

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Oh, thank you.

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okay.

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So we are getting YouTube through now.

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That's good.

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Grammar Detective, I've learned a lot about live streaming from your shows.

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And Paul also says on LinkedIn, congratulations on a great run.

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yeah, do keep the comments coming if you have any questions or any thoughts.

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I'd love to hear from you.

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let's look, back, May 20, 2019.

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It was a long time ago.

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Let's see if this is gonna work.

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If I go back here.

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Okay, the first episode, I did a trailer.

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It's a little bit mad, it's got a little bit of singing in there.

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And then I did Why This Podcast Almost Never Happened.

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And that was basically my kind of my battle with perfectionism, procrastination

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and all those kind of things.

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Because it was like I started podcasts in the past.

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And the point of for me, from for purely from like a selfish point of

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view, one of the reasons why I was doing it live was because it was

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that way to get over perfectionism of actually creating regular content and

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something I've been teaching forever.

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It was since 2019.

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that it's the perfect antidote.

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Live video is the perfect antidote to perfectionism.

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And it's also like live video is also something that people

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have been were asking me about.

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Back in 2016, when Facebook live came out, I discovered a way to go live from

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your computer, but it was complicated.

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I made it simple.

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And I ended up speaking at social media marketing world

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on live video for many, years.

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that's the kind of the background.

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So a lot of those early episodes were all about how to get started with live video.

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The confidence side of things, because that's my past, a mixture of, me

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trading as a professional singer.

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And, so that performance and that confidence side of things, even as for

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me, as a, as an introvert, as someone who was very shy, the technical side of things

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is something that has always interested me, but also the content as well.

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how to choose the perfect live video tool when we now have a plethora

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of different live video tools.

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But back in those days, there were very few.

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There was like Wirecast, OBS, was e camera thing.

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I think StreamYard had just come on the scene as well.

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so a lot of those were tools, as well.

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My first guest was Jeff, who is, one of my best friends.

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great friends, and we've done some really cool stuff together as well.

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So it was really good.

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One of the other things about, having a podcast or a show is that

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you can bring on, some friends and also some other people that you've

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been looking up to that you would love to have on a podcast as well.

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So Nicole Osborne, Andy Lambert, who's so loads and loads of people.

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We also had, we had Glenn and Ken from Ecamm back at the beginning.

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They came on.

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we also had, we had quite a few from the different, yeah, we had, Gage

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Vandentop from StreamYard, Colin Gray.

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We had lots of fun things.

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Now, back in those days, I don't know whether anyone, remembers this,

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but I did do these silly songs.

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At the beginning, there were just audio songs.

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And if you go back to the beginning, I had a lot of fun

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just being really zany as well.

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I have to admit, I'll explain it in a little bit, but if you go

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to my Instagram, you can go back and have a look at these reels.

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I spent a lot of time on this in front of a green screen, putting

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all of this together, singing all these ridiculously silly songs.

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I stopped doing those because

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I was just like, I was just not really sure why I was doing that.

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I was doing them because they were fun and interesting and silly.

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And that's kind of part of my humor, but I, there was, they took a lot of work.

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And so like in the end, I, stopped doing them and I did know like

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people, liked them, but I suppose I wasn't sure, like ultimately what

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this was doing for the podcast.

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So I stopped doing them.

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I don't know whether that was a good idea or not.

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But maybe they were

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wasn't really part of the whole thing about live video.

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But I don't know if you remember any of those kind of things.

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But I'll come back to those in a little bit.

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But I just want to look at some comments.

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Try not to get too distracted.

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But this is exciting.

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Katie.

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Oh, thank you so much, Katie.

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Your show has been pretty life changing for me.

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Thank you, Katie.

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Yeah.

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I know that we did a big giveaway.

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I'll come on to that in a bit, but, you, I think you won first

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prize in that, didn't you?

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And so you got, a Heil gave a microphone away and you got an Elgato, stream deck

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and stuff like that, which was great.

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The Outdoor Station.

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Caught most of your video podcasts and certainly listened to many.

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Really enjoying peeking into the studios of others.

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Looking forward to seeing what you do next.

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Thanks, Bob.

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yeah, that's, that was, fun.

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They were brilliant.

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Thank you, Katie.

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I did one for you when you were on the show.

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so that was, yeah, that was, fun.

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Where's the thing gone?

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so yeah, I did a lot of those, but coming back to, the show,

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I had a Christmas special.

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It was really interesting to get into the psychology as well of live streaming,

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or getting in front of the camera.

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I had Dr. Nick Lazarus talking about the anxiety of live video.

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And I'll be honest with you.

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I. That's been a big struggle for me, even like coming on before coming on today.

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I have to say to you, I haven't done live streaming for quite a while.

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And I was, yeah, I was thinking, Oh no, I'm going to have to go live today.

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I, it wasn't because I didn't.

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It's weird.

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I did want to do it.

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but I also, I've also always found it a little bit anxiety inducing.

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However, the really cool thing that I was reminded of is today is that it's

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only a little bit of anxiety now compared to what it was like back in 2019.

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2019 I really had to push myself to do this.

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and so it shows you, hopefully you have Yourself experienced this journey.

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Maybe at the beginning, you like the idea of going live, stressed you out.

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And maybe now you don't feel so much like that.

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and we're all different.

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So that was really interesting.

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Steve Dotto, great episode there talking about lessons from traditional

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broadcasting, because he did some he was like a broadcaster in Canada

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for many years in the technical.

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side of things.

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We had Beelive, Adrian Salisbury was on as well.

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Ah, my goodness, so many things.

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I'm going back into the past.

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Confident Online Video when you're not.

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We had Restream on.

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Molly Mahoney was on.

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Janet Murray.

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what else have we got here?

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then we have the first year anniversary.

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So yeah, that's so many in that first year.

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my Colton was on the show.

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Jeff was back talking about multi streaming again, some mindset

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stuff, talking about tools.

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Oh, Lumen Jello.

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That was a great one.

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How to grow your community.

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I'm going to come back to that.

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In a bit, Chris Ducker was on, Louise Brogan, Bob, sorry, Rob, I

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always get, always call Rob, Bob.

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I don't know why that.

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Rob Balasabas was on, Isabella Russell.

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We had, Lauria on, Louis Petrucci, Ramon, Kim Garst, My goodness.

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we had Michelle from Ohio, which was great.

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Katie.

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So Katie, I don't think had worked, had only, she'd only just started

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working at Ecamm back in those days.

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So that was good.

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and then we have the hundred episode, the mega bumper edition.

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I think this is where Katie, won her first prize.

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That was really cool.

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So I'm not gonna go through all of these, but there was, it's just a huge amount.

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There you go.

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There's Katie who was on episode 1 29.

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so scrolling through all of these, and I did start to

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broaden out a little bit more.

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So I started to think about other things that I was interested in.

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so that was cool.

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Imposter syndrome.

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And then we had some.

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A little break.

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And then we then got into the studio setups going behind the scenes,

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which was really interesting.

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being a bit nosy about that.

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And then the final season has all been about confidence and communication.

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because you might have the best tech in the world, but

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how are you going to go live?

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If you can't actually get in front of the camera in the first place.

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So yeah, that's what that is all about cool.

Ian:

Yeah, steve dotto is amazing So keep the thoughts keep the comments

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coming any of those episodes back in the past do you remember any of

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those were your was your favorite?

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what do you think about those silly songs?

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I'd love to know what you think.

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I thank you so much for you, those of you who are watching, Martin Buckland.

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I don't know whether Martin is here, but Martin's been a great encouragement

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to me as well and has been on the show.

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So let's talk about why I'm pausing this or why I'm stopping this.

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Why this is the final episode.

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So first of all, live video has changed.

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there's no doubt about that.

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the, technology hasn't really changed very much.

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There are, small little changes that are happening under the hood in recent,

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maybe recent months and years, but, and Facebook have, made things more difficult.

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They've made streaming to groups a real pain.

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are particularly comments.

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looking at what other people are,

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because I think like live video, one of the big advantages is

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the community aspect of it.

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Facebook have been made it more difficult, as well, but also I think the explosion

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that we had on the live video back in 2016, 2017 is, it's not what it was.

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And particularly after.

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I won't say the word, but after what happened in 2020, 21, I think everyone

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really wanted to get out and, they're almost fed up with that, zoomed out

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the depth by zoom kind of thing.

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so yeah, live video has changed.

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Is it dead?

Ian:

No, it is not dead.

Ian:

I hate it when people like say these things like, Oh, live video is dead.

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The other thing, 250 episodes, I feel, you may disagree, but I feel like

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I've shared pretty much everything that I want to say about a live video.

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have I covered everything?

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Probably not, but I feel like now we've got 250 episodes, which are pretty much

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most of them are evergreen content.

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some, Little things in the past may be different now,

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but most is evergreen content.

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And so I feel like hopefully people will still go back to those videos and the

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podcast and still learn things as well.

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and I'm ready for something new.

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I have been ready for something new.

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I'm excited about what I'm working on now.

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Does that mean.

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that I'm no longer doing anything to do with live video.

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Absolutely not.

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although what I will be saying about myself and my direction won't be so

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much focused on live video, I'm very much still offering live video services.

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particularly like for production, and consultancy and also helping

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with communication and confidence.

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Those are the, three main things I think.

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for example, my friend Mark Schaefer, he's got a book launch coming up,

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I'm going to be producing a book.

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A big, a big event for that.

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next year or is it later this year as a big, a big event for a

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wildlife tracking organization.

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So I'm still very much doing that consultancy, helping corporate leaders

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with confidence and communication in front of the camera and also turning.

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basically with the whole process of turning, your live videos into a podcast

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and the whole, thing with that as well.

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Grammar Detective says, you have been a huge inspiration for me, Ian.

Ian:

Thank you.

Ian:

Thank you so much.

Ian:

It's been really encouraging to see you here.

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I don't believe that live video is, is dead.

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And let me explain why I think that is not the case.

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Has it changed?

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Yes, of course, it definitely has.

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so the answer, how do I think live video doesn't matter anymore?

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No, of course it's changed.

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I think live video is perfect for building authentic communities.

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Or you need to have a community first, I think, and then use live video to nurture.

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I hate that word.

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to interact, to, give more access to you, more of that authentic you as well.

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I think we're going to want more of that actually, because on this, in this AI

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focused world where we're starting to see like avatars, AI avatars and deepfake, I

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think we're going to want more of that.

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of live video.

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So I think live video is definitely going to be a growth area there.

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it's also perfect for celebrating like launches and milestones,

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or if you have an event.

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and I think with live video, you can have much, much more impact and much

Ian:

more fun than a traditional webinar.

Ian:

If you use like a live video show, I do think now I would be interested

Ian:

to know what you think about this.

Ian:

I do think the idea of a live.

Ian:

A live, live pillar content no longer works.

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So what I mean by this is what this, I started the show with,

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which is the idea of talking about a topic and making that live.

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So it's, content, it's your main content that's going to last for

Ian:

Evergreen and you are doing that live.

Ian:

I think that did work and it helps, the algorithm helped you, but I

Ian:

think that doesn't work anymore.

Ian:

I don't know.

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except, as a tool for you to help you overcome that perfectionism as

Ian:

a way to get that content out there.

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there are pros and cons with this approach.

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Now, if I had my time again, or if I was starting afresh now, I still

Ian:

think that for me, starting with live video, would be the right thing to do.

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but that's more for me creating that content because I know

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I'm going to create it.

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I schedule it for next week.

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It's good.

Ian:

I'm going to have to get ready.

Ian:

I'm going to do it now.

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I think personally in my business, I'm going to use live video for

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community and for events, not for doing what I did back in 2019,

Ian:

but that's because I have evolved.

Ian:

That's how I've changed.

Ian:

but also live videos changed as well.

Ian:

So I would love to know what you think about that, but that's my view.

Ian:

There are other things as well that I have changed with live video and other things

Ian:

that we can maybe look at in the future.

Ian:

I've talked about this a few times already.

Ian:

I'm not going to go into it again.

Ian:

The last few years have been a little bit tough for me.

Ian:

basically burnout, and, it's just been a tough time.

Ian:

but I look back and actually, I think that's been a transformative time for me.

Ian:

It's allowed me to slow down and focus on what's next.

Ian:

And so I definitely feel I've come out of that now.

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It's, I've been working on these really cool things, this new project.

Ian:

and I'm excited about what's next.

Ian:

why.

Ian:

Why am I pausing?

Ian:

Because I feel it's time for something new, and you may have noticed, you may

Ian:

not have noticed, but my focus has been a little bit more talking about AI,

Ian:

and it's not in the way that I think a lot of people are talking about.

Ian:

You might, you may just be fed up and bored with AI.

Ian:

You may have particular you Thoughts about it, but I want you to stick

Ian:

with me on this because I've not made a big announcement about this.

Ian:

I'm not like a massive one for making a big announcement.

Ian:

This is my new thing.

Ian:

From a marketing point of view, maybe that would have been wise,

Ian:

but that's not really the way I am.

Ian:

So this shift has been happening behind the scenes and I have been,

Ian:

I've been doing quite a lot in the realms of AI last, was it October?

Ian:

I don't know.

Ian:

Yeah, I think it was October.

Ian:

I was in Boston for the Ecamm Creator Camp, and I did a series of workshops with

Ian:

my friend, Jeff C. Part of it was on post production, but a lot of it was on AI.

Ian:

in fact, the majority of that was how I use AI, which is more focused on the

Ian:

text based AI, like LLMs, like ChatGPT, and Jeff was talking more about the

Ian:

visual side of things like mid journey and, videos and stuff like that.

Ian:

I've also been working with clients as well.

Ian:

Businesses who want to integrate AI into their business in

Ian:

a way that works for them.

Ian:

And I've also been building an AI toolkit.

Ian:

Now it's not quite ready yet, but if you were to go to iag.

Ian:

me forward slash AI, that's iag.

Ian:

me forward slash AI.

Ian:

You can sign up for that and I'm hoping it's going to be

Ian:

ready in the next week or two.

Ian:

In fact, actually, if you sign up, And I see more people signed up for it.

Ian:

Then it will get, me, push me to actually finish it.

Ian:

Cause I'm almost done with it.

Ian:

so I've been helping to build resources to cut through the AI noise

Ian:

and help people use it effectively.

Ian:

Katie says that's a very wise decision about live video for community and events.

Ian:

Cause there's a lot of people out there that don't have the

Ian:

time, don't have the skills.

Ian:

Something actually I really enjoy doing.

Ian:

I've done many of those in the past for the likes of Atomicon, which

Ian:

when that was online, I helped out with that with Janet Murray's,

Ian:

courageous content events as well.

Ian:

And yeah, there's been quite a few, yeah, two or three others that,

Ian:

that's a swelling around in my head.

Ian:

So let's talk about AI because I think we've got a big problem here and I

Ian:

don't know whether you, this resonates with you because AI is everywhere.

Ian:

Like it, like you can, it seems like every company out there is jumping

Ian:

on the AI bandwagon and, I, I like to group people into two groups.

Ian:

Group number one are the.

Ian:

The AI overlords evangelists or something like that.

Ian:

So there's a lot of overhype, fear mongering in this world.

Ian:

It's like some people are acting like AI is either going to replace every job in

Ian:

the world or save the world overnight.

Ian:

It's there's a lot of kind of over excitement about this side of things and

Ian:

also using AI in ways that really not sure that's particularly a good way and

Ian:

also shoving it down people's throats.

Ian:

And saying, you need to use AI, otherwise you're going to die.

Ian:

it's if you don't adopt AI in your business now, then

Ian:

your business is finished.

Ian:

And it's, just this exaggeration,

Ian:

frustrates me and annoys me because there is this second group.

Ian:

And I think if you want to be there for the second group, then

Ian:

acting like that first group is not going to help this group.

Ian:

Because this second group are people who are afraid of AI or avoiding it.

Ian:

so they're either thinking AI is going to take away all our jobs.

Ian:

We're all going to die.

Ian:

It's like the Terminator.

Ian:

and, or it could be that it's, they're burying their head in the sand.

Ian:

It's thinking it's either too complicated or just not relevant to them.

Ian:

Maybe they're just not interested.

Ian:

And so I think

Ian:

Both either, neither extreme is helpful.

Ian:

And I think this is where my approach comes in.

Ian:

I've always been one of these people that wants to explain complicated things

Ian:

and, like the middle way approach.

Ian:

And I think that's what I'm, doing.

Ian:

It's this middle way.

Ian:

because I believe AI, whatever, however we define it, but let's

Ian:

just say AI is an incredible tool, but it's not a magic wand.

Ian:

And so my focus is using AI to enhance your creativity, your

Ian:

productivity, but also your humanity and your human connection.

Ian:

It's not replacing those aspects.

Ian:

because just because you can use AI doesn't mean you

Ian:

should for a specific task.

Ian:

I see A lot of people using AI when for to, replace what

Ian:

a human would do much better.

Ian:

And I think we also need to distinguish between functional AI content.

Ian:

For example, using AI to create like a podcast show notes.

Ian:

So I do that because I don't think anyone really minds.

Ian:

That you've used AI for content where you're just trying to

Ian:

get information as long as you are, you're upfront about that.

Ian:

so functional ai, or creative AI content where the human touch matters.

Ian:

So I, for example, with that, you could use AI to write your blog posts or

Ian:

use AI to create a social media posts or a, AI to respond to people, or.

Ian:

That kind of thing.

Ian:

And I just don't think that is when we should be using AI,

Ian:

because that human touch matters.

Ian:

So it's about using AI to help us to, do what we're best at.

Ian:

Automation is cool, but don't automate away our authenticity.

Ian:

And there is so much AI hype out there, people are I think we need

Ian:

to separate fact from fiction.

Ian:

There's a lot of people at the moment talking about DeepSeek.

Ian:

I've got it on my phone.

Ian:

Let me just find it.

Ian:

Where's it gone?

Ian:

yeah, DeepSeek, which is this, Chinese LLM, which is.

Ian:

Rivaling OpenAI, ChatGPT 01 and all this kind of stuff.

Ian:

Some people are saying that AGI, which is, artificial general intelligence is

Ian:

already here, or it's coming very, soon.

Ian:

And I think there's a lot of this kind of not really defining it.

Ian:

And, that annoys me because I think my personal view is that AGI and

Ian:

this kind of supposed singularity.

Ian:

Maybe it will come, but the current AI tools that we have, like chatGBT, they're

Ian:

nothing like what I believe AGI is.

Ian:

will the current Technology get better.

Ian:

Absolutely.

Ian:

Will it become, AGI?

Ian:

I'm not going to talk about my definition of AGI today, but yeah.

Ian:

and yeah, it's, I see a lot of these videos talk about automating

Ian:

engagement, replacing human voices.

Ian:

AI avatars.

Ian:

I don't know about you, but I, don't like that.

Ian:

I think we should be using AI responsibly.

Ian:

So I've got this this is like a little, thumbnails that I've got up here, the kind

Ian:

of stuff that I'm seeing at the moment.

Ian:

So no disrespect to any of these creators here.

Ian:

In fact, I watch a lot of their YouTube channels and I get it.

Ian:

The YouTube algorithm, is rewarding these click baity titles, but Automate

Ian:

everything, like in HubSpot, do you really want to automate everything?

Ian:

Do you want to replace the human in all aspects of your business?

Ian:

and then there's insane deep seek AI agent can automate anything for free.

Ian:

or the ai, this really winds me up.

Ian:

, the AI content automation system that posts for you.

Ian:

Really, you wanna do that, do you?

Ian:

Or endless LinkedIn data for free so you can scrap all, scrape all the

Ian:

websites or shocking predictions about society's future with a DI and open

Ian:

AI unveils oh three a GI Achieves.

Ian:

no, I don't think so.

Ian:

So I think it's time for me to talk about all those kind of things.

Ian:

because I have something to say about it.

Ian:

And I want to, I think my feeling is that there is a group of people

Ian:

who either are scared of AI or want to use AI, but they're overwhelmed

Ian:

or they're frightened about it.

Ian:

And they just want their hand to be and basically my thing is to help them

Ian:

with, to use AI to them, to become more creative, more human as well.

Ian:

So that's, the, idea.

Ian:

So what does this mean for me moving forwards?

Ian:

I'm going to be doing more AI training consultancy for small businesses,

Ian:

entrepreneurs, same kind of people that I've been working with for years,

Ian:

building workflows, automations, custom GPDs, making AI work for you.

Ian:

Somebody called me the other day, Shelly Rosland, who called

Ian:

me a creative technologist.

Ian:

I quite like that because I think it's that mix with tech

Ian:

and, tech and creativity.

Ian:

but yeah, I'll still be doing the whole live video and podcasting thing.

Ian:

I see AI as a powerful thing as a way you can be an assistant.

Ian:

It's been amazing for me.

Ian:

to help brainstorm ideas and actually enhance my creativity.

Ian:

but you want to use AI the right way, without losing who you are.

Ian:

So in terms of all that, what's next?

Ian:

I've mentioned a lot of that, but where will I be doing a podcast?

Ian:

I have another podcast at the moment, which is like my side

Ian:

project is my passion project.

Ian:

I've mentioned it a little bit before.

Ian:

and that is, that's the smart ADHD podcast.

Ian:

So I found out like, Two or three years ago, three, three years ago,

Ian:

maybe I have ADHD and that is.

Ian:

Yeah, I'm helping people with that.

Ian:

I love doing that, but it's very different.

Ian:

Although maybe there's some kind of link between using AI and that.

Ian:

But in terms of this, in terms of live video, in terms of AI,

Ian:

am I going to create a live show?

Ian:

Am I going to create a podcast?

Ian:

YouTube videos.

Ian:

I honestly don't know.

Ian:

What I'm finding is that At the moment, creating a podcast, and maybe I'm

Ian:

being a perfectionist here, highly likely, takes a lot of time, and so

Ian:

ultimately what I want to do is I want to help people.

Ian:

So I want to reach people.

Ian:

And so I'm trying to work out what the best format for that is.

Ian:

YouTube could be a thing, podcast maybe, I don't know, but that's

Ian:

where I think I need your help.

Ian:

What would you like me to do?

Ian:

would it be a live show, podcast?

Ian:

Do you mind?

Ian:

Have you got any thoughts?

Ian:

Do you think maybe I shouldn't bother?

Ian:

I don't know.

Ian:

I'm not gonna be offended.

Ian:

I'd love to hear from you.

Ian:

See what you think about this.

Ian:

are you interested in AI?

Ian:

Maybe you're not.

Ian:

grab a detective says, all this AI stuff.

Ian:

It is crazy.

Ian:

It is totally crazy.

Ian:

It is, like mad stuff at the moment.

Ian:

So let me know what you think.

Ian:

so is this podcast or is ConfidentLive dead?

Ian:

No, absolutely not.

Ian:

I've still got all my courses.

Ian:

I may do the odd episode in the, future.

Ian:

Certainly not something I've thought about, but I'm going to

Ian:

keep the podcast feed up there.

Ian:

All of the stuff is going to be on my website as well.

Ian:

it's the end of this format, but the future is open.

Ian:

There may be an AI podcast.

Ian:

I don't know.

Ian:

We'll see.

Ian:

we'll see what happens.

Ian:

So this is really time for me to, I'd love to hear from you.

Ian:

what, you think about this?

Ian:

let's see.

Ian:

Katie says, I'm biased.

Ian:

I love your live show and AI Convo would be fascinating.

Ian:

Yeah.

Ian:

So that, so, you're thinking maybe a live show.

Ian:

that's an interesting one.

Ian:

Yeah.

Ian:

I, yeah, my feeling about that is that I think live shows work for communities.

Ian:

So I think I'd want to start on creating more evergreen content,

Ian:

pre recorded stuff, maybe, whether that's videos or blogs or something.

Ian:

but then one thing I would really like to do is to grow a community

Ian:

of people who, like my content, who want to learn with me.

Ian:

And then do like, a live video, live show for my community, as opposed

Ian:

to just broadcasting it everywhere.

Ian:

I think that's where I'm feeling about that, but I don't

Ian:

know what you think, Katie.

Ian:

let me see.

Ian:

Grammar Detective, I'd prefer to see an AI live stream.

Ian:

Everyone's, contradicting me and going against what I want to do.

Ian:

I prefer to see an AI live stream than a podcast, because you could share

Ian:

visuals, which move the audience.

Ian:

Which may prove helpful.

Ian:

So that's interesting.

Ian:

Is it, do you like the live element?

Ian:

Because you can ask me questions and it's interactive.

Ian:

yeah, it could also be a podcast as well.

Ian:

or, would you, be happy with a, just a YouTube video as well?

Ian:

Or the other idea is to do a YouTube videos, but maybe once a

Ian:

month do a Q and a that's live.

Ian:

I think that might be more preferable because then.

Ian:

The live is focused more on community, asking questions, Q& A, that side of

Ian:

things, whereas You could do, yeah, the other stuff would be more evergreen

Ian:

or the other option is to do what the likes of Steve Dotto does and he

Ian:

has his live, what do you call it?

Ian:

Webinar Wednesdays or something.

Ian:

and that is more of a kind of like a private community.

Ian:

It's free.

Ian:

but if you want to watch the replays, I think he charges for that.

Ian:

So that's a, that's another option.

Ian:

you're getting me thinking, you're getting me thinking.

Ian:

So yeah, some thoughts on that.

Ian:

my, to be on it, to be totally upfront and honest with you, I think I, I've

Ian:

always had this kind of blockage sometimes with creating content that

Ian:

sometimes if I'm sometimes like ever, if, I'm in the zone, I will create it.

Ian:

No, no worries.

Ian:

But the thing with live is it did get me to do the stuff and create the content.

Ian:

however, in terms of the algorithms, I don't think it

Ian:

works well on YouTube for live.

Ian:

unless it's just for the live audience.

Ian:

LinkedIn might be different, but, yeah, we'll see.

Ian:

yeah, I do the live streams because of the interactive elements.

Ian:

Yeah.

Ian:

I think, and I think that's important.

Ian:

I think we're going to want more and more of that.

Ian:

So maybe the idea is to do like live streams once a

Ian:

month or something like that.

Ian:

That might be a good thing to do.

Ian:

I think we're probably, I think, unless there's any other questions,

Ian:

any other thoughts, I think that is, is it, I, this is not the end.

Ian:

I will be back.

Ian:

I will be doing some more live streams in the future.

Ian:

I do like the idea of, monthly Q and A's, getting stuck

Ian:

into something in particular.

Ian:

and if you are interested in AI, If you're interested in live video, do

Ian:

continue to connect with me and follow me.

Ian:

I'm on all the socials.

Ian:

I, you can subscribe to my mailing list.

Ian:

I've not been great on that, but I will be moving over to, I'm moving to a different

Ian:

platform, at some point, in the future.

Ian:

So that's, it.

Ian:

I just need to get it all sorted out as well.

Ian:

because it's, yeah, a lot of moving parts involved over there.

Ian:

The outdoors station on YouTube says it sounds like a lot of workers.

Ian:

AI is a fast moving target and there are so many different aspects that people

Ian:

are interested in at any one time.

Ian:

I think you need a defined story to follow.

Ian:

Yeah.

Ian:

I know I might not have done a particularly good job of

Ian:

explaining that, but my, focus is on using AI for small businesses.

Ian:

To actually help you to become more human and creative as opposed

Ian:

to just using it for everything.

Ian:

And I'm, I am more focused personally on the more, the LLMs,

Ian:

the text based side of things.

Ian:

so to use it in that respect now, you might think, maybe that's not so focused.

Ian:

Maybe you're right.

Ian:

I, it's something that I'm working on, but that's something that I'm excited about.

Ian:

as well.

Ian:

But yeah, you are totally right.

Ian:

There's so many people talking about AI at the moment and that kind of annoys me in

Ian:

a way because there's just so many voices.

Ian:

it's, and there's so much hype and over the top stuff.

Ian:

And I feel that there is this middle way.

Ian:

There are some people that are talking in the way that I'm talking

Ian:

about, but it's either AI is like the most amazing thing in the world.

Ian:

It's going to change your life or it's the other way.

Ian:

And I, yeah, it's that middle way.

Ian:

gravity tech surf says, thank you for everything you have given us in.

Ian:

I'm grateful for the knowledge I've gained from your shows.

Ian:

Thank you so much.

Ian:

that's.

Ian:

Basically being why I've done this, this show I've done it partly as a business

Ian:

thing because I wanted to get my name out there, to, so that I could sell

Ian:

more courses and I get more client work.

Ian:

Yes.

Ian:

I'm not going to lie about that.

Ian:

That's definitely been part of it.

Ian:

But

Ian:

the main thing really, probably for me, is I want to help people.

Ian:

And I know that sounds a bit.

Ian:

I don't know.

Ian:

What's the word soppy.

Ian:

Ultimately.

Ian:

that is part of who I am.

Ian:

It's my purpose.

Ian:

Yes.

Ian:

I want to make money in my business.

Ian:

Obviously I don't want to help other people make money, in their business, but

Ian:

ultimately it's, that's what I want to do.

Ian:

I want to help people.

Ian:

And so that is at the core of everything that I do.

Ian:

And that means a lot.

Ian:

So I'm glad that you feel that I've helped you over the years.

Ian:

I'm not going, I will be back in the future, but I think

Ian:

that is probably enough for me.

Ian:

Thank you so much.

Ian:

and until next time, which there will be, I encourage you to, to be confident.

Ian:

With your live shows but in everything that you do and i'm gonna just

Ian:

end with now another segment from adobe express Thank you so much for

Ian:

watching and i'll see you very soon