Welcome to the Confident Live Marketing Show with Ian Anderson Gray.
Ian:Helping you level up your impact, authority, and profits through
Ian:the power of Confident Live Video.
Ian:Optimize your mindset and communication and increase your
Ian:confidence in front of the camera.
Ian:Get confident with the tech and gear and get confident
Ian:with the content and marketing.
Ian:Together, we can go live!
Ian:hello, welcome to the last ever Confident Live Marketing podcast.
Ian:I'm Ian Anderson Gray, and thank you so much for your support.
Ian:If you have been plugging me into your ears or watching on the YouTubes,
Ian:the Facebooks, the LinkedIn's, wherever you've been watching me
Ian:over these years, Thank you so much.
Ian:Maybe this is the first time, you've seen the show and you're
Ian:wondering, oh, that's the end.
Ian:I'm going to explain why my thinking with all of that, and what is next,
Ian:because this is not like the end.
Ian:it's like a Phoenix.
Ian:So is that the right analogy?
Ian:I don't know.
Ian:Anyway, thank you so much for your support.
Ian:Since May, 2019 is when I did this episode, there
Ian:have been over 240 episodes.
Ian:There's probably more like 250.
Ian:plus episodes if you include all the bonus ones.
Ian:And so in this episode, I'm going to be reflecting on all of that.
Ian:My thoughts on the future of live video, why this is the last episode of the
Ian:Confidential Online Marketing Podcast and what's next and all that kind of stuff.
Ian:So I can see some comments coming through.
Ian:Which is great because I want this to be interactive and all that kind of stuff.
Ian:But if you could indulge me just for one more minute on this, because I
Ian:couldn't do this without the help of wonderful sponsors, there've
Ian:been some wonderful sponsors over the years that have helped me.
Ian:One of the first ones was a content 10 X, Amy woods, who's a good friend of mine.
Ian:so yeah, thank you Amy for, that back in those days.
Ian:but, I want to just have a quick minute to talk about Adobe Express,
Ian:because they have been a really fantastic sponsor for the, last year.
Ian:So let's have a look.
Ian:Haunted by Adobe Express.
Ian:I've been using Adobe products for decades.
Ian:I love Photoshop, Audition, Premiere Pro and lots of others.
Ian:But sometimes you just need something that will get the job done quickly.
Ian:And that's where Adobe Express comes in.
Ian:They only recommend tools that I really love, use and believe in.
Ian:And so when Adobe asked me to become an Adobe Express ambassador,
Ian:It was a no brainer, especially since I was using the tool.
Ian:Now, they've just released the ability to print your own designs.
Ian:So I got some business cards designed, which look really cool.
Ian:This is for my Smart ADHD podcast.
Ian:I tested this out with the business cards feature.
Ian:You just need to click on print and create your own designs there as you go.
Ian:And you can also print t shirts, flyers, Cards and more.
Ian:I love the quick actions that are built in.
Ian:You can create QR codes quickly, resize videos, remove backgrounds
Ian:on images and videos as well.
Ian:And you can also integrate with Adobe Creative Cloud products like Photoshop.
Ian:And if that wasn't enough, you also get a free social media
Ian:scheduling tool built in.
Ian:So you can share, All of your stuff on social media as well.
Ian:There's so much AI goodness as well.
Ian:So you've got generative AI in there to help you create your designs too.
Ian:More at the end of the episode.
Ian:Cool, there you go.
Ian:Thank you for Adobe Express.
Ian:Thank you so much for sponsoring the show.
Ian:And I'm looking forward to working with you further over the years.
Ian:Now let's have a look at the comments.
Ian:So my goodness.
Ian:so Katie is here.
Ian:Oh, thank you, Katie, for joining us.
Ian:What is going on with my comments?
Ian:There's some kind of weird.
Ian:thing going on there.
Ian:Oh, I don't know.
Ian:it's just weird.
Ian:Anyway, I'm gonna, Katie also says, I've absolutely loved your podcast.
Ian:You've done amazing.
Ian:Thank you so much, Katie.
Ian:And Katie is one of those people who has been a listener to the show and
Ian:we've become really good friends.
Ian:We've met in person.
Ian:and you've been a great support to me.
Ian:Thank you so much.
Ian:Paula's going, ah, I'm not quite sure what that is about.
Ian:Phoenix, exciting.
Ian:Yes.
Ian:Oh, thank you.
Ian:okay.
Ian:So we are getting YouTube through now.
Ian:That's good.
Ian:Grammar Detective, I've learned a lot about live streaming from your shows.
Ian:And Paul also says on LinkedIn, congratulations on a great run.
Ian:yeah, do keep the comments coming if you have any questions or any thoughts.
Ian:I'd love to hear from you.
Ian:let's look, back, May 20, 2019.
Ian:It was a long time ago.
Ian:Let's see if this is gonna work.
Ian:If I go back here.
Ian:Okay, the first episode, I did a trailer.
Ian:It's a little bit mad, it's got a little bit of singing in there.
Ian:And then I did Why This Podcast Almost Never Happened.
Ian:And that was basically my kind of my battle with perfectionism, procrastination
Ian:and all those kind of things.
Ian:Because it was like I started podcasts in the past.
Ian:And the point of for me, from for purely from like a selfish point of
Ian:view, one of the reasons why I was doing it live was because it was
Ian:that way to get over perfectionism of actually creating regular content and
Ian:something I've been teaching forever.
Ian:It was since 2019.
Ian:that it's the perfect antidote.
Ian:Live video is the perfect antidote to perfectionism.
Ian:And it's also like live video is also something that people
Ian:have been were asking me about.
Ian:Back in 2016, when Facebook live came out, I discovered a way to go live from
Ian:your computer, but it was complicated.
Ian:I made it simple.
Ian:And I ended up speaking at social media marketing world
Ian:on live video for many, years.
Ian:that's the kind of the background.
Ian:So a lot of those early episodes were all about how to get started with live video.
Ian:The confidence side of things, because that's my past, a mixture of, me
Ian:trading as a professional singer.
Ian:And, so that performance and that confidence side of things, even as for
Ian:me, as a, as an introvert, as someone who was very shy, the technical side of things
Ian:is something that has always interested me, but also the content as well.
Ian:how to choose the perfect live video tool when we now have a plethora
Ian:of different live video tools.
Ian:But back in those days, there were very few.
Ian:There was like Wirecast, OBS, was e camera thing.
Ian:I think StreamYard had just come on the scene as well.
Ian:so a lot of those were tools, as well.
Ian:My first guest was Jeff, who is, one of my best friends.
Ian:great friends, and we've done some really cool stuff together as well.
Ian:So it was really good.
Ian:One of the other things about, having a podcast or a show is that
Ian:you can bring on, some friends and also some other people that you've
Ian:been looking up to that you would love to have on a podcast as well.
Ian:So Nicole Osborne, Andy Lambert, who's so loads and loads of people.
Ian:We also had, we had Glenn and Ken from Ecamm back at the beginning.
Ian:They came on.
Ian:we also had, we had quite a few from the different, yeah, we had, Gage
Ian:Vandentop from StreamYard, Colin Gray.
Ian:We had lots of fun things.
Ian:Now, back in those days, I don't know whether anyone, remembers this,
Ian:but I did do these silly songs.
Ian:At the beginning, there were just audio songs.
Ian:And if you go back to the beginning, I had a lot of fun
Ian:just being really zany as well.
Ian:I have to admit, I'll explain it in a little bit, but if you go
Ian:to my Instagram, you can go back and have a look at these reels.
Ian:I spent a lot of time on this in front of a green screen, putting
Ian:all of this together, singing all these ridiculously silly songs.
Ian:I stopped doing those because
Ian:I was just like, I was just not really sure why I was doing that.
Ian:I was doing them because they were fun and interesting and silly.
Ian:And that's kind of part of my humor, but I, there was, they took a lot of work.
Ian:And so like in the end, I, stopped doing them and I did know like
Ian:people, liked them, but I suppose I wasn't sure, like ultimately what
Ian:this was doing for the podcast.
Ian:So I stopped doing them.
Ian:I don't know whether that was a good idea or not.
Ian:But maybe they were
Ian:wasn't really part of the whole thing about live video.
Ian:But I don't know if you remember any of those kind of things.
Ian:But I'll come back to those in a little bit.
Ian:But I just want to look at some comments.
Ian:Try not to get too distracted.
Ian:But this is exciting.
Ian:Katie.
Ian:Oh, thank you so much, Katie.
Ian:Your show has been pretty life changing for me.
Ian:Thank you, Katie.
Ian:Yeah.
Ian:I know that we did a big giveaway.
Ian:I'll come on to that in a bit, but, you, I think you won first
Ian:prize in that, didn't you?
Ian:And so you got, a Heil gave a microphone away and you got an Elgato, stream deck
Ian:and stuff like that, which was great.
Ian:The Outdoor Station.
Ian:Caught most of your video podcasts and certainly listened to many.
Ian:Really enjoying peeking into the studios of others.
Ian:Looking forward to seeing what you do next.
Ian:Thanks, Bob.
Ian:yeah, that's, that was, fun.
Ian:They were brilliant.
Ian:Thank you, Katie.
Ian:I did one for you when you were on the show.
Ian:so that was, yeah, that was, fun.
Ian:Where's the thing gone?
Ian:so yeah, I did a lot of those, but coming back to, the show,
Ian:I had a Christmas special.
Ian:It was really interesting to get into the psychology as well of live streaming,
Ian:or getting in front of the camera.
Ian:I had Dr. Nick Lazarus talking about the anxiety of live video.
Ian:And I'll be honest with you.
Ian:I. That's been a big struggle for me, even like coming on before coming on today.
Ian:I have to say to you, I haven't done live streaming for quite a while.
Ian:And I was, yeah, I was thinking, Oh no, I'm going to have to go live today.
Ian:I, it wasn't because I didn't.
Ian:It's weird.
Ian:I did want to do it.
Ian:but I also, I've also always found it a little bit anxiety inducing.
Ian:However, the really cool thing that I was reminded of is today is that it's
Ian:only a little bit of anxiety now compared to what it was like back in 2019.
Ian:2019 I really had to push myself to do this.
Ian:and so it shows you, hopefully you have Yourself experienced this journey.
Ian:Maybe at the beginning, you like the idea of going live, stressed you out.
Ian:And maybe now you don't feel so much like that.
Ian:and we're all different.
Ian:So that was really interesting.
Ian:Steve Dotto, great episode there talking about lessons from traditional
Ian:broadcasting, because he did some he was like a broadcaster in Canada
Ian:for many years in the technical.
Ian:side of things.
Ian:We had Beelive, Adrian Salisbury was on as well.
Ian:Ah, my goodness, so many things.
Ian:I'm going back into the past.
Ian:Confident Online Video when you're not.
Ian:We had Restream on.
Ian:Molly Mahoney was on.
Ian:Janet Murray.
Ian:what else have we got here?
Ian:then we have the first year anniversary.
Ian:So yeah, that's so many in that first year.
Ian:my Colton was on the show.
Ian:Jeff was back talking about multi streaming again, some mindset
Ian:stuff, talking about tools.
Ian:Oh, Lumen Jello.
Ian:That was a great one.
Ian:How to grow your community.
Ian:I'm going to come back to that.
Ian:In a bit, Chris Ducker was on, Louise Brogan, Bob, sorry, Rob, I
Ian:always get, always call Rob, Bob.
Ian:I don't know why that.
Ian:Rob Balasabas was on, Isabella Russell.
Ian:We had, Lauria on, Louis Petrucci, Ramon, Kim Garst, My goodness.
Ian:we had Michelle from Ohio, which was great.
Ian:Katie.
Ian:So Katie, I don't think had worked, had only, she'd only just started
Ian:working at Ecamm back in those days.
Ian:So that was good.
Ian:and then we have the hundred episode, the mega bumper edition.
Ian:I think this is where Katie, won her first prize.
Ian:That was really cool.
Ian:So I'm not gonna go through all of these, but there was, it's just a huge amount.
Ian:There you go.
Ian:There's Katie who was on episode 1 29.
Ian:so scrolling through all of these, and I did start to
Ian:broaden out a little bit more.
Ian:So I started to think about other things that I was interested in.
Ian:so that was cool.
Ian:Imposter syndrome.
Ian:And then we had some.
Ian:A little break.
Ian:And then we then got into the studio setups going behind the scenes,
Ian:which was really interesting.
Ian:being a bit nosy about that.
Ian:And then the final season has all been about confidence and communication.
Ian:because you might have the best tech in the world, but
Ian:how are you going to go live?
Ian:If you can't actually get in front of the camera in the first place.
Ian:So yeah, that's what that is all about cool.
Ian:Yeah, steve dotto is amazing So keep the thoughts keep the comments
Ian:coming any of those episodes back in the past do you remember any of
Ian:those were your was your favorite?
Ian:what do you think about those silly songs?
Ian:I'd love to know what you think.
Ian:I thank you so much for you, those of you who are watching, Martin Buckland.
Ian:I don't know whether Martin is here, but Martin's been a great encouragement
Ian:to me as well and has been on the show.
Ian:So let's talk about why I'm pausing this or why I'm stopping this.
Ian:Why this is the final episode.
Ian:So first of all, live video has changed.
Ian:there's no doubt about that.
Ian:the, technology hasn't really changed very much.
Ian:There are, small little changes that are happening under the hood in recent,
Ian:maybe recent months and years, but, and Facebook have, made things more difficult.
Ian:They've made streaming to groups a real pain.
Ian:are particularly comments.
Ian:looking at what other people are,
Ian:because I think like live video, one of the big advantages is
Ian:the community aspect of it.
Ian:Facebook have been made it more difficult, as well, but also I think the explosion
Ian:that we had on the live video back in 2016, 2017 is, it's not what it was.
Ian:And particularly after.
Ian:I won't say the word, but after what happened in 2020, 21, I think everyone
Ian:really wanted to get out and, they're almost fed up with that, zoomed out
Ian:the depth by zoom kind of thing.
Ian:so yeah, live video has changed.
Ian:Is it dead?
Ian:No, it is not dead.
Ian:I hate it when people like say these things like, Oh, live video is dead.
Ian:The other thing, 250 episodes, I feel, you may disagree, but I feel like
Ian:I've shared pretty much everything that I want to say about a live video.
Ian:have I covered everything?
Ian:Probably not, but I feel like now we've got 250 episodes, which are pretty much
Ian:most of them are evergreen content.
Ian:some, Little things in the past may be different now,
Ian:but most is evergreen content.
Ian:And so I feel like hopefully people will still go back to those videos and the
Ian:podcast and still learn things as well.
Ian:and I'm ready for something new.
Ian:I have been ready for something new.
Ian:I'm excited about what I'm working on now.
Ian:Does that mean.
Ian:that I'm no longer doing anything to do with live video.
Ian:Absolutely not.
Ian:although what I will be saying about myself and my direction won't be so
Ian:much focused on live video, I'm very much still offering live video services.
Ian:particularly like for production, and consultancy and also helping
Ian:with communication and confidence.
Ian:Those are the, three main things I think.
Ian:for example, my friend Mark Schaefer, he's got a book launch coming up,
Ian:I'm going to be producing a book.
Ian:A big, a big event for that.
Ian:next year or is it later this year as a big, a big event for a
Ian:wildlife tracking organization.
Ian:So I'm still very much doing that consultancy, helping corporate leaders
Ian:with confidence and communication in front of the camera and also turning.
Ian:basically with the whole process of turning, your live videos into a podcast
Ian:and the whole, thing with that as well.
Ian:Grammar Detective says, you have been a huge inspiration for me, Ian.
Ian:Thank you.
Ian:Thank you so much.
Ian:It's been really encouraging to see you here.
Ian:I don't believe that live video is, is dead.
Ian:And let me explain why I think that is not the case.
Ian:Has it changed?
Ian:Yes, of course, it definitely has.
Ian:so the answer, how do I think live video doesn't matter anymore?
Ian:No, of course it's changed.
Ian:I think live video is perfect for building authentic communities.
Ian:Or you need to have a community first, I think, and then use live video to nurture.
Ian:I hate that word.
Ian:to interact, to, give more access to you, more of that authentic you as well.
Ian:I think we're going to want more of that actually, because on this, in this AI
Ian:focused world where we're starting to see like avatars, AI avatars and deepfake, I
Ian:think we're going to want more of that.
Ian:of live video.
Ian:So I think live video is definitely going to be a growth area there.
Ian:it's also perfect for celebrating like launches and milestones,
Ian:or if you have an event.
Ian:and I think with live video, you can have much, much more impact and much
Ian:more fun than a traditional webinar.
Ian:If you use like a live video show, I do think now I would be interested
Ian:to know what you think about this.
Ian:I do think the idea of a live.
Ian:A live, live pillar content no longer works.
Ian:So what I mean by this is what this, I started the show with,
Ian:which is the idea of talking about a topic and making that live.
Ian:So it's, content, it's your main content that's going to last for
Ian:Evergreen and you are doing that live.
Ian:I think that did work and it helps, the algorithm helped you, but I
Ian:think that doesn't work anymore.
Ian:I don't know.
Ian:except, as a tool for you to help you overcome that perfectionism as
Ian:a way to get that content out there.
Ian:there are pros and cons with this approach.
Ian:Now, if I had my time again, or if I was starting afresh now, I still
Ian:think that for me, starting with live video, would be the right thing to do.
Ian:but that's more for me creating that content because I know
Ian:I'm going to create it.
Ian:I schedule it for next week.
Ian:It's good.
Ian:I'm going to have to get ready.
Ian:I'm going to do it now.
Ian:I think personally in my business, I'm going to use live video for
Ian:community and for events, not for doing what I did back in 2019,
Ian:but that's because I have evolved.
Ian:That's how I've changed.
Ian:but also live videos changed as well.
Ian:So I would love to know what you think about that, but that's my view.
Ian:There are other things as well that I have changed with live video and other things
Ian:that we can maybe look at in the future.
Ian:I've talked about this a few times already.
Ian:I'm not going to go into it again.
Ian:The last few years have been a little bit tough for me.
Ian:basically burnout, and, it's just been a tough time.
Ian:but I look back and actually, I think that's been a transformative time for me.
Ian:It's allowed me to slow down and focus on what's next.
Ian:And so I definitely feel I've come out of that now.
Ian:It's, I've been working on these really cool things, this new project.
Ian:and I'm excited about what's next.
Ian:why.
Ian:Why am I pausing?
Ian:Because I feel it's time for something new, and you may have noticed, you may
Ian:not have noticed, but my focus has been a little bit more talking about AI,
Ian:and it's not in the way that I think a lot of people are talking about.
Ian:You might, you may just be fed up and bored with AI.
Ian:You may have particular you Thoughts about it, but I want you to stick
Ian:with me on this because I've not made a big announcement about this.
Ian:I'm not like a massive one for making a big announcement.
Ian:This is my new thing.
Ian:From a marketing point of view, maybe that would have been wise,
Ian:but that's not really the way I am.
Ian:So this shift has been happening behind the scenes and I have been,
Ian:I've been doing quite a lot in the realms of AI last, was it October?
Ian:I don't know.
Ian:Yeah, I think it was October.
Ian:I was in Boston for the Ecamm Creator Camp, and I did a series of workshops with
Ian:my friend, Jeff C. Part of it was on post production, but a lot of it was on AI.
Ian:in fact, the majority of that was how I use AI, which is more focused on the
Ian:text based AI, like LLMs, like ChatGPT, and Jeff was talking more about the
Ian:visual side of things like mid journey and, videos and stuff like that.
Ian:I've also been working with clients as well.
Ian:Businesses who want to integrate AI into their business in
Ian:a way that works for them.
Ian:And I've also been building an AI toolkit.
Ian:Now it's not quite ready yet, but if you were to go to iag.
Ian:me forward slash AI, that's iag.
Ian:me forward slash AI.
Ian:You can sign up for that and I'm hoping it's going to be
Ian:ready in the next week or two.
Ian:In fact, actually, if you sign up, And I see more people signed up for it.
Ian:Then it will get, me, push me to actually finish it.
Ian:Cause I'm almost done with it.
Ian:so I've been helping to build resources to cut through the AI noise
Ian:and help people use it effectively.
Ian:Katie says that's a very wise decision about live video for community and events.
Ian:Cause there's a lot of people out there that don't have the
Ian:time, don't have the skills.
Ian:Something actually I really enjoy doing.
Ian:I've done many of those in the past for the likes of Atomicon, which
Ian:when that was online, I helped out with that with Janet Murray's,
Ian:courageous content events as well.
Ian:And yeah, there's been quite a few, yeah, two or three others that,
Ian:that's a swelling around in my head.
Ian:So let's talk about AI because I think we've got a big problem here and I
Ian:don't know whether you, this resonates with you because AI is everywhere.
Ian:Like it, like you can, it seems like every company out there is jumping
Ian:on the AI bandwagon and, I, I like to group people into two groups.
Ian:Group number one are the.
Ian:The AI overlords evangelists or something like that.
Ian:So there's a lot of overhype, fear mongering in this world.
Ian:It's like some people are acting like AI is either going to replace every job in
Ian:the world or save the world overnight.
Ian:It's there's a lot of kind of over excitement about this side of things and
Ian:also using AI in ways that really not sure that's particularly a good way and
Ian:also shoving it down people's throats.
Ian:And saying, you need to use AI, otherwise you're going to die.
Ian:it's if you don't adopt AI in your business now, then
Ian:your business is finished.
Ian:And it's, just this exaggeration,
Ian:frustrates me and annoys me because there is this second group.
Ian:And I think if you want to be there for the second group, then
Ian:acting like that first group is not going to help this group.
Ian:Because this second group are people who are afraid of AI or avoiding it.
Ian:so they're either thinking AI is going to take away all our jobs.
Ian:We're all going to die.
Ian:It's like the Terminator.
Ian:and, or it could be that it's, they're burying their head in the sand.
Ian:It's thinking it's either too complicated or just not relevant to them.
Ian:Maybe they're just not interested.
Ian:And so I think
Ian:Both either, neither extreme is helpful.
Ian:And I think this is where my approach comes in.
Ian:I've always been one of these people that wants to explain complicated things
Ian:and, like the middle way approach.
Ian:And I think that's what I'm, doing.
Ian:It's this middle way.
Ian:because I believe AI, whatever, however we define it, but let's
Ian:just say AI is an incredible tool, but it's not a magic wand.
Ian:And so my focus is using AI to enhance your creativity, your
Ian:productivity, but also your humanity and your human connection.
Ian:It's not replacing those aspects.
Ian:because just because you can use AI doesn't mean you
Ian:should for a specific task.
Ian:I see A lot of people using AI when for to, replace what
Ian:a human would do much better.
Ian:And I think we also need to distinguish between functional AI content.
Ian:For example, using AI to create like a podcast show notes.
Ian:So I do that because I don't think anyone really minds.
Ian:That you've used AI for content where you're just trying to
Ian:get information as long as you are, you're upfront about that.
Ian:so functional ai, or creative AI content where the human touch matters.
Ian:So I, for example, with that, you could use AI to write your blog posts or
Ian:use AI to create a social media posts or a, AI to respond to people, or.
Ian:That kind of thing.
Ian:And I just don't think that is when we should be using AI,
Ian:because that human touch matters.
Ian:So it's about using AI to help us to, do what we're best at.
Ian:Automation is cool, but don't automate away our authenticity.
Ian:And there is so much AI hype out there, people are I think we need
Ian:to separate fact from fiction.
Ian:There's a lot of people at the moment talking about DeepSeek.
Ian:I've got it on my phone.
Ian:Let me just find it.
Ian:Where's it gone?
Ian:yeah, DeepSeek, which is this, Chinese LLM, which is.
Ian:Rivaling OpenAI, ChatGPT 01 and all this kind of stuff.
Ian:Some people are saying that AGI, which is, artificial general intelligence is
Ian:already here, or it's coming very, soon.
Ian:And I think there's a lot of this kind of not really defining it.
Ian:And, that annoys me because I think my personal view is that AGI and
Ian:this kind of supposed singularity.
Ian:Maybe it will come, but the current AI tools that we have, like chatGBT, they're
Ian:nothing like what I believe AGI is.
Ian:will the current Technology get better.
Ian:Absolutely.
Ian:Will it become, AGI?
Ian:I'm not going to talk about my definition of AGI today, but yeah.
Ian:and yeah, it's, I see a lot of these videos talk about automating
Ian:engagement, replacing human voices.
Ian:AI avatars.
Ian:I don't know about you, but I, don't like that.
Ian:I think we should be using AI responsibly.
Ian:So I've got this this is like a little, thumbnails that I've got up here, the kind
Ian:of stuff that I'm seeing at the moment.
Ian:So no disrespect to any of these creators here.
Ian:In fact, I watch a lot of their YouTube channels and I get it.
Ian:The YouTube algorithm, is rewarding these click baity titles, but Automate
Ian:everything, like in HubSpot, do you really want to automate everything?
Ian:Do you want to replace the human in all aspects of your business?
Ian:and then there's insane deep seek AI agent can automate anything for free.
Ian:or the ai, this really winds me up.
Ian:, the AI content automation system that posts for you.
Ian:Really, you wanna do that, do you?
Ian:Or endless LinkedIn data for free so you can scrap all, scrape all the
Ian:websites or shocking predictions about society's future with a DI and open
Ian:AI unveils oh three a GI Achieves.
Ian:no, I don't think so.
Ian:So I think it's time for me to talk about all those kind of things.
Ian:because I have something to say about it.
Ian:And I want to, I think my feeling is that there is a group of people
Ian:who either are scared of AI or want to use AI, but they're overwhelmed
Ian:or they're frightened about it.
Ian:And they just want their hand to be and basically my thing is to help them
Ian:with, to use AI to them, to become more creative, more human as well.
Ian:So that's, the, idea.
Ian:So what does this mean for me moving forwards?
Ian:I'm going to be doing more AI training consultancy for small businesses,
Ian:entrepreneurs, same kind of people that I've been working with for years,
Ian:building workflows, automations, custom GPDs, making AI work for you.
Ian:Somebody called me the other day, Shelly Rosland, who called
Ian:me a creative technologist.
Ian:I quite like that because I think it's that mix with tech
Ian:and, tech and creativity.
Ian:but yeah, I'll still be doing the whole live video and podcasting thing.
Ian:I see AI as a powerful thing as a way you can be an assistant.
Ian:It's been amazing for me.
Ian:to help brainstorm ideas and actually enhance my creativity.
Ian:but you want to use AI the right way, without losing who you are.
Ian:So in terms of all that, what's next?
Ian:I've mentioned a lot of that, but where will I be doing a podcast?
Ian:I have another podcast at the moment, which is like my side
Ian:project is my passion project.
Ian:I've mentioned it a little bit before.
Ian:and that is, that's the smart ADHD podcast.
Ian:So I found out like, Two or three years ago, three, three years ago,
Ian:maybe I have ADHD and that is.
Ian:Yeah, I'm helping people with that.
Ian:I love doing that, but it's very different.
Ian:Although maybe there's some kind of link between using AI and that.
Ian:But in terms of this, in terms of live video, in terms of AI,
Ian:am I going to create a live show?
Ian:Am I going to create a podcast?
Ian:YouTube videos.
Ian:I honestly don't know.
Ian:What I'm finding is that At the moment, creating a podcast, and maybe I'm
Ian:being a perfectionist here, highly likely, takes a lot of time, and so
Ian:ultimately what I want to do is I want to help people.
Ian:So I want to reach people.
Ian:And so I'm trying to work out what the best format for that is.
Ian:YouTube could be a thing, podcast maybe, I don't know, but that's
Ian:where I think I need your help.
Ian:What would you like me to do?
Ian:would it be a live show, podcast?
Ian:Do you mind?
Ian:Have you got any thoughts?
Ian:Do you think maybe I shouldn't bother?
Ian:I don't know.
Ian:I'm not gonna be offended.
Ian:I'd love to hear from you.
Ian:See what you think about this.
Ian:are you interested in AI?
Ian:Maybe you're not.
Ian:grab a detective says, all this AI stuff.
Ian:It is crazy.
Ian:It is totally crazy.
Ian:It is, like mad stuff at the moment.
Ian:So let me know what you think.
Ian:so is this podcast or is ConfidentLive dead?
Ian:No, absolutely not.
Ian:I've still got all my courses.
Ian:I may do the odd episode in the, future.
Ian:Certainly not something I've thought about, but I'm going to
Ian:keep the podcast feed up there.
Ian:All of the stuff is going to be on my website as well.
Ian:it's the end of this format, but the future is open.
Ian:There may be an AI podcast.
Ian:I don't know.
Ian:We'll see.
Ian:we'll see what happens.
Ian:So this is really time for me to, I'd love to hear from you.
Ian:what, you think about this?
Ian:let's see.
Ian:Katie says, I'm biased.
Ian:I love your live show and AI Convo would be fascinating.
Ian:Yeah.
Ian:So that, so, you're thinking maybe a live show.
Ian:that's an interesting one.
Ian:Yeah.
Ian:I, yeah, my feeling about that is that I think live shows work for communities.
Ian:So I think I'd want to start on creating more evergreen content,
Ian:pre recorded stuff, maybe, whether that's videos or blogs or something.
Ian:but then one thing I would really like to do is to grow a community
Ian:of people who, like my content, who want to learn with me.
Ian:And then do like, a live video, live show for my community, as opposed
Ian:to just broadcasting it everywhere.
Ian:I think that's where I'm feeling about that, but I don't
Ian:know what you think, Katie.
Ian:let me see.
Ian:Grammar Detective, I'd prefer to see an AI live stream.
Ian:Everyone's, contradicting me and going against what I want to do.
Ian:I prefer to see an AI live stream than a podcast, because you could share
Ian:visuals, which move the audience.
Ian:Which may prove helpful.
Ian:So that's interesting.
Ian:Is it, do you like the live element?
Ian:Because you can ask me questions and it's interactive.
Ian:yeah, it could also be a podcast as well.
Ian:or, would you, be happy with a, just a YouTube video as well?
Ian:Or the other idea is to do a YouTube videos, but maybe once a
Ian:month do a Q and a that's live.
Ian:I think that might be more preferable because then.
Ian:The live is focused more on community, asking questions, Q& A, that side of
Ian:things, whereas You could do, yeah, the other stuff would be more evergreen
Ian:or the other option is to do what the likes of Steve Dotto does and he
Ian:has his live, what do you call it?
Ian:Webinar Wednesdays or something.
Ian:and that is more of a kind of like a private community.
Ian:It's free.
Ian:but if you want to watch the replays, I think he charges for that.
Ian:So that's a, that's another option.
Ian:you're getting me thinking, you're getting me thinking.
Ian:So yeah, some thoughts on that.
Ian:my, to be on it, to be totally upfront and honest with you, I think I, I've
Ian:always had this kind of blockage sometimes with creating content that
Ian:sometimes if I'm sometimes like ever, if, I'm in the zone, I will create it.
Ian:No, no worries.
Ian:But the thing with live is it did get me to do the stuff and create the content.
Ian:however, in terms of the algorithms, I don't think it
Ian:works well on YouTube for live.
Ian:unless it's just for the live audience.
Ian:LinkedIn might be different, but, yeah, we'll see.
Ian:yeah, I do the live streams because of the interactive elements.
Ian:Yeah.
Ian:I think, and I think that's important.
Ian:I think we're going to want more and more of that.
Ian:So maybe the idea is to do like live streams once a
Ian:month or something like that.
Ian:That might be a good thing to do.
Ian:I think we're probably, I think, unless there's any other questions,
Ian:any other thoughts, I think that is, is it, I, this is not the end.
Ian:I will be back.
Ian:I will be doing some more live streams in the future.
Ian:I do like the idea of, monthly Q and A's, getting stuck
Ian:into something in particular.
Ian:and if you are interested in AI, If you're interested in live video, do
Ian:continue to connect with me and follow me.
Ian:I'm on all the socials.
Ian:I, you can subscribe to my mailing list.
Ian:I've not been great on that, but I will be moving over to, I'm moving to a different
Ian:platform, at some point, in the future.
Ian:So that's, it.
Ian:I just need to get it all sorted out as well.
Ian:because it's, yeah, a lot of moving parts involved over there.
Ian:The outdoors station on YouTube says it sounds like a lot of workers.
Ian:AI is a fast moving target and there are so many different aspects that people
Ian:are interested in at any one time.
Ian:I think you need a defined story to follow.
Ian:Yeah.
Ian:I know I might not have done a particularly good job of
Ian:explaining that, but my, focus is on using AI for small businesses.
Ian:To actually help you to become more human and creative as opposed
Ian:to just using it for everything.
Ian:And I'm, I am more focused personally on the more, the LLMs,
Ian:the text based side of things.
Ian:so to use it in that respect now, you might think, maybe that's not so focused.
Ian:Maybe you're right.
Ian:I, it's something that I'm working on, but that's something that I'm excited about.
Ian:as well.
Ian:But yeah, you are totally right.
Ian:There's so many people talking about AI at the moment and that kind of annoys me in
Ian:a way because there's just so many voices.
Ian:it's, and there's so much hype and over the top stuff.
Ian:And I feel that there is this middle way.
Ian:There are some people that are talking in the way that I'm talking
Ian:about, but it's either AI is like the most amazing thing in the world.
Ian:It's going to change your life or it's the other way.
Ian:And I, yeah, it's that middle way.
Ian:gravity tech surf says, thank you for everything you have given us in.
Ian:I'm grateful for the knowledge I've gained from your shows.
Ian:Thank you so much.
Ian:that's.
Ian:Basically being why I've done this, this show I've done it partly as a business
Ian:thing because I wanted to get my name out there, to, so that I could sell
Ian:more courses and I get more client work.
Ian:Yes.
Ian:I'm not going to lie about that.
Ian:That's definitely been part of it.
Ian:But
Ian:the main thing really, probably for me, is I want to help people.
Ian:And I know that sounds a bit.
Ian:I don't know.
Ian:What's the word soppy.
Ian:Ultimately.
Ian:that is part of who I am.
Ian:It's my purpose.
Ian:Yes.
Ian:I want to make money in my business.
Ian:Obviously I don't want to help other people make money, in their business, but
Ian:ultimately it's, that's what I want to do.
Ian:I want to help people.
Ian:And so that is at the core of everything that I do.
Ian:And that means a lot.
Ian:So I'm glad that you feel that I've helped you over the years.
Ian:I'm not going, I will be back in the future, but I think
Ian:that is probably enough for me.
Ian:Thank you so much.
Ian:and until next time, which there will be, I encourage you to, to be confident.
Ian:With your live shows but in everything that you do and i'm gonna just
Ian:end with now another segment from adobe express Thank you so much for
Ian:watching and i'll see you very soon