1 00:00:01,980 --> 00:00:05,760 Lucas Root: Welcome to Elements of Community Podcast about 2 00:00:05,790 --> 00:00:10,470 discovering and exploring the elements of community. I am 3 00:00:10,470 --> 00:00:13,650 Lucas Root, and each week we talk with a community leader 4 00:00:13,650 --> 00:00:17,610 about what makes their community thrive and bring value to both 5 00:00:17,610 --> 00:00:21,450 the leaders and the members join me as we unpack the magic of the 6 00:00:21,450 --> 00:00:22,560 Elements of Community. 7 00:00:22,000 --> 00:00:38,830 All right, so we are joined here today by Giuseppe. 8 00:00:39,010 --> 00:00:40,930 Giuseppe Grammatico: Lucas, thanks for having me, looking 9 00:00:40,930 --> 00:00:41,530 forward to it. 10 00:00:41,960 --> 00:00:44,420 Lucas Root: I'm super excited to have you this is gonna be a fun 11 00:00:44,420 --> 00:00:47,750 conversation. And in the greenroom, we discovered that we 12 00:00:47,750 --> 00:00:53,240 have some really interesting common interests, some of those 13 00:00:53,240 --> 00:00:56,930 around your community. So can you tell me a little more about 14 00:00:56,930 --> 00:00:57,590 yourself? 15 00:00:57,930 --> 00:01:00,240 Giuseppe Grammatico: Yes, so, Giuseppe Grammatico . That's a 16 00:01:00,240 --> 00:01:04,890 mouthful. That's why my website is GG The Franchise Guide 17 00:01:04,890 --> 00:01:09,150 because my name is so difficult to spell. But we live in New 18 00:01:09,150 --> 00:01:14,190 Jersey with my wife and two children. I am a wannabe surfer. 19 00:01:14,190 --> 00:01:17,280 So one of these days I'll be able to surf. So that's on my 20 00:01:17,280 --> 00:01:21,180 bucket list to kind of figure out and I've had an interesting 21 00:01:21,180 --> 00:01:24,390 journey, I grew up in the restaurant business, worked on 22 00:01:24,390 --> 00:01:27,720 Wall Street after that and decided that wasn't for me. And 23 00:01:27,720 --> 00:01:32,160 that's when business ownership kept coming up to the table by 24 00:01:32,160 --> 00:01:34,950 being in that family business and decided to get into 25 00:01:34,950 --> 00:01:40,980 franchising over 15, 16 years ago now. And during that 26 00:01:40,980 --> 00:01:44,310 journey, I realized how big of a decision that was for people to 27 00:01:44,310 --> 00:01:47,730 make, you know, financial decision next to buying a home. 28 00:01:47,730 --> 00:01:51,450 So I decided years ago to become a franchise coach and consultant 29 00:01:51,900 --> 00:01:56,910 and help people figure out if not just franchising, but if 30 00:01:56,910 --> 00:02:00,570 business ownership is the right fit. And if it was did a 31 00:02:00,570 --> 00:02:04,770 franchise match what that individual is looking for. So we 32 00:02:04,770 --> 00:02:08,880 offer a free service, kind of like an executive recruiter 33 00:02:08,910 --> 00:02:13,170 where we help individuals across the US and Canada. Figure out 34 00:02:13,440 --> 00:02:17,280 which franchise is the right vehicle in order to get to where 35 00:02:17,280 --> 00:02:21,390 they want to be. So most people don't know we exist. So I'm here 36 00:02:21,420 --> 00:02:24,390 today, to share that we have a large community and we 37 00:02:24,390 --> 00:02:26,610 definitely like to help people along their journey. 38 00:02:27,330 --> 00:02:30,090 Lucas Root: That's really cool. What is your community call 39 00:02:30,090 --> 00:02:30,690 themselves? 40 00:02:31,560 --> 00:02:35,610 Giuseppe Grammatico: So I mean, we have taglines. So instead of 41 00:02:35,610 --> 00:02:39,300 Fortune Favors the Bold the Famous. I changed it over to 42 00:02:39,300 --> 00:02:44,820 Freedom Favors the Bold. But yeah, it's basically that or 43 00:02:44,910 --> 00:02:47,880 corporate execs looking for freedom, and we keep it pretty 44 00:02:47,880 --> 00:02:51,870 simple. And then which leads into what what is freedom, and 45 00:02:51,870 --> 00:02:53,640 we talk about the various freedoms. 46 00:02:54,450 --> 00:02:58,170 Lucas Root: I love it, having been a corporate exec, I can 47 00:02:58,170 --> 00:03:01,740 totally understand being in that position and wanting freedom. 48 00:03:01,740 --> 00:03:03,480 That's really cool. Tell me more about that. 49 00:03:04,170 --> 00:03:07,470 Giuseppe Grammatico: Yeah, so I was a corporate exec. So we own 50 00:03:07,470 --> 00:03:11,490 the family business, I became a corporate exec, money was great 51 00:03:11,490 --> 00:03:15,240 long commute, and just bounced around and said, okay, let me 52 00:03:15,240 --> 00:03:18,870 try a different division just wasn't happy. Money was good, 53 00:03:18,870 --> 00:03:23,970 but just wasn't happy with my job. And the progress I was 54 00:03:23,970 --> 00:03:27,090 making. So I interviewed with other companies to find out, 55 00:03:27,510 --> 00:03:30,570 basically, in the same boat, there was no real difference. So 56 00:03:31,680 --> 00:03:34,440 I said, okay, let me reach out to a franchise coach, which is 57 00:03:34,440 --> 00:03:38,640 what I do today, and they said, well, have you explored more of 58 00:03:38,640 --> 00:03:42,270 a business in a box? And I said, yeah, look that Subway before, 59 00:03:42,270 --> 00:03:46,080 but not too closely. So we started diving into that, and we 60 00:03:46,080 --> 00:03:51,180 talked about freedoms, we talked about time freedom. My son was 61 00:03:51,180 --> 00:03:55,470 born that same year back in 07, time freedom of when he gets 62 00:03:55,470 --> 00:03:57,690 older to be able to coach soccer. I mean, I'm thinking 63 00:03:57,720 --> 00:04:02,400 years and years ahead. We talked about financial freedom, being 64 00:04:02,400 --> 00:04:07,020 able to make more money, the tax benefits of ownership. We talked 65 00:04:07,020 --> 00:04:10,890 about the freedom of working with people I enjoy working 66 00:04:10,890 --> 00:04:14,280 with, I mean, how silly is that sound, but I can choose who I 67 00:04:14,280 --> 00:04:17,310 work with. I don't work with everyone that contacts me, 68 00:04:17,310 --> 00:04:21,180 right? Or every vendor. It's like, wow, with a job I was kind 69 00:04:21,180 --> 00:04:24,990 of stuck. And freedom of purpose. This is a purpose 70 00:04:24,990 --> 00:04:29,760 driven business. So I said I wanted a business that I can 71 00:04:29,760 --> 00:04:33,690 really give back, help people. I talk half the people I talk to 72 00:04:33,720 --> 00:04:37,440 out of business ownership or tell them to maybe hold off 73 00:04:37,440 --> 00:04:41,010 until they've tried that other job or saved up some extra 74 00:04:41,010 --> 00:04:45,420 money. So I truly feel we help people, when people say what's 75 00:04:45,420 --> 00:04:49,380 your success rate? And I sai, depends how you define success I 76 00:04:49,410 --> 00:04:54,690 talk to and help every single person, it's their decision if 77 00:04:54,690 --> 00:04:57,840 they want to explore the franchise or hold off but my 78 00:04:57,870 --> 00:05:02,070 success rate is based off of if they learn one thing for me and 79 00:05:02,070 --> 00:05:05,970 put up with my dry humor or whatever kind of humor you want 80 00:05:05,970 --> 00:05:07,530 to call it, then that's a win for me. 81 00:05:07,530 --> 00:05:09,570 Lucas Root: So that's near zero, right? 82 00:05:09,990 --> 00:05:14,040 Giuseppe Grammatico: Yes, exactly. I gotta go back to 83 00:05:14,040 --> 00:05:18,120 these people, and then we're gonna do a survey. But it's, 84 00:05:18,120 --> 00:05:23,400 cool. It's a very fulfilling job, we have a great community, 85 00:05:23,640 --> 00:05:27,300 people give back, I have a podcast franchise freedom. And 86 00:05:27,300 --> 00:05:31,920 people always say if any of your listeners need help, we'll help 87 00:05:31,920 --> 00:05:34,590 them, there's no cost. And if they want to do business with 88 00:05:34,590 --> 00:05:38,070 them great. But we built a community based off of these 89 00:05:38,730 --> 00:05:42,390 first time business owners, and they've never maybe worked with 90 00:05:42,390 --> 00:05:45,030 a CPA, maybe they did their own taxes. I've never hired an 91 00:05:45,030 --> 00:05:48,120 attorney to help with their legal entity. So we have a great 92 00:05:48,120 --> 00:05:52,440 community that really steps up and is able to help in a 93 00:05:52,440 --> 00:05:53,280 moment's notice. 94 00:05:54,510 --> 00:06:01,260 Lucas Root: That's amazing. I love it. Wow. So you're sort of 95 00:06:01,290 --> 00:06:05,460 segwaying into the next topic. And that's sort of how do you 96 00:06:05,460 --> 00:06:09,420 describe an effective community? And it sounds to me like you've 97 00:06:09,420 --> 00:06:13,980 got one? Can you put words into like a framework? What is it 98 00:06:13,980 --> 00:06:15,120 that makes it effective? 99 00:06:15,540 --> 00:06:17,430 Giuseppe Grammatico: Yeah. So going back to the community 100 00:06:17,430 --> 00:06:20,640 itself, when I started the podcast, I didn't look at it 101 00:06:20,640 --> 00:06:24,030 that way. It was more for networking. And first time 102 00:06:24,060 --> 00:06:27,870 podcaster, we launched in February 2020. Right before this 103 00:06:28,050 --> 00:06:29,460 crazy pandemic hit 104 00:06:30,180 --> 00:06:31,740 Lucas Root: Turns out good and perfect. 105 00:06:32,040 --> 00:06:34,920 Giuseppe Grammatico: Yeah, I mean, talk about not having to 106 00:06:34,920 --> 00:06:37,740 meet people in person, like I was using Zoom for the first 107 00:06:37,740 --> 00:06:41,190 time. And like, this is pretty interesting. So like, why 108 00:06:41,190 --> 00:06:44,820 haven't we used this before? Not to say it takes the place of 109 00:06:44,850 --> 00:06:48,630 meeting people in person. But so my intention actually wasn't, 110 00:06:48,720 --> 00:06:51,570 you know, I was like, maybe I'll create a Facebook group, which 111 00:06:52,050 --> 00:06:56,130 we had started, then we kind of put that project on the side. 112 00:06:56,130 --> 00:06:58,710 And we're gonna probably launch that again later this year. But 113 00:06:59,010 --> 00:07:02,250 the podcast turned into the community because I basically 114 00:07:02,250 --> 00:07:06,420 said, so going back to your question, a community, I think, 115 00:07:07,020 --> 00:07:10,020 you have to spell out what it is right, who you're looking for, 116 00:07:10,020 --> 00:07:13,320 and my community is basically, if you're going to be on my 117 00:07:13,320 --> 00:07:18,810 show, it's because you can offer value to my typical listener, 118 00:07:18,810 --> 00:07:21,660 which is typically the first time business owner, we 119 00:07:21,660 --> 00:07:24,510 obviously have existing franchise owners and people that 120 00:07:24,510 --> 00:07:28,680 own multiple businesses, but that's the podcast are kind of 121 00:07:28,680 --> 00:07:33,480 the Avatar from people that we've spoken with. But in order 122 00:07:33,480 --> 00:07:36,120 for me to interview you, there's got to be value, and you need to 123 00:07:36,120 --> 00:07:41,280 be open. So we leave all lines of communication open. So I'm on 124 00:07:41,310 --> 00:07:44,910 all social platforms, so people are able, and I expressed to 125 00:07:44,910 --> 00:07:48,090 them, give me ideas for shows what questions you need 126 00:07:48,090 --> 00:07:51,420 answered, let me know. And I talk about either on social 127 00:07:51,420 --> 00:07:56,010 posts on our future podcasts, I also tell them, if you're 128 00:07:56,010 --> 00:07:59,250 listening to this show, and something resonates with you, 129 00:07:59,250 --> 00:08:02,550 and you really need to talk this person, email me, I have no 130 00:08:02,550 --> 00:08:06,720 employees, I work on my own, I will make that introduction to 131 00:08:06,720 --> 00:08:12,210 that person. So it's not like, oh, this is a big time author or 132 00:08:12,450 --> 00:08:14,700 an entrepreneur making hundreds of millions of dollars, they're 133 00:08:14,700 --> 00:08:17,130 not going to talk to me, if they're on my show, and I make 134 00:08:17,130 --> 00:08:20,910 an intro, I can guarantee they'll return that email with 135 00:08:20,910 --> 00:08:23,610 something either with some advice or a short conversation. 136 00:08:23,610 --> 00:08:27,330 So I think the openness, and if people aren't open to 137 00:08:27,360 --> 00:08:30,570 collaborate and help one another out, they just say, you know 138 00:08:30,570 --> 00:08:34,020 what, not a good fit at this point. Nothing against you. But 139 00:08:34,380 --> 00:08:36,960 maybe maybe we can have a future conversation. 140 00:08:39,060 --> 00:08:42,930 Lucas Root: So to make sure I'm grasping this, you're telling me 141 00:08:42,930 --> 00:08:46,770 that in order for the community to be effective, they need to be 142 00:08:46,800 --> 00:08:52,170 bringing value to the community, one and every single person in 143 00:08:52,170 --> 00:08:55,200 the community needs to be enrolled in the community, ie: 144 00:08:55,200 --> 00:08:58,650 they show up when they're needed, they show up to make 145 00:08:58,650 --> 00:09:03,840 sure that the community together is receiving some value. Right? 146 00:09:04,020 --> 00:09:06,660 Giuseppe Grammatico: Correct. Yeah. And everyone does, I think 147 00:09:06,660 --> 00:09:10,290 it's a common purpose and and the trick is you need to lay 148 00:09:10,290 --> 00:09:13,200 that groundwork in the very beginning. I think if you lay 149 00:09:13,200 --> 00:09:16,200 the groundwork, people have the expectation that they know 150 00:09:16,200 --> 00:09:19,710 what's to come and if you're an existing business owner, maybe 151 00:09:19,710 --> 00:09:24,690 you are giving more value than you may receive initially, but 152 00:09:24,840 --> 00:09:27,750 that's the whole point. We have to start somewhere and a lot of 153 00:09:27,750 --> 00:09:31,320 new business owners are going to require some maybe additional 154 00:09:31,320 --> 00:09:35,370 support, or they're looking for that value. But I think it's 155 00:09:35,370 --> 00:09:39,180 great. This is just a small community. We're not a large 156 00:09:39,180 --> 00:09:44,550 community, but as we're slowly growing every year, I think, the 157 00:09:44,580 --> 00:09:46,710 people in the community are getting tremendous value. 158 00:09:47,070 --> 00:09:52,500 Lucas Root: That's amazing. I love it. Can you describe to me 159 00:09:52,500 --> 00:09:54,930 what makes an effective community leader? 160 00:09:55,110 --> 00:10:00,900 Giuseppe Grammatico: A community leader, you know communication 161 00:10:00,900 --> 00:10:05,670 is big. So I think, as we talked about the laying out the 162 00:10:05,670 --> 00:10:10,350 groundwork, staying on top of people, constantly showing up. 163 00:10:10,380 --> 00:10:13,140 So if you're going to be a leader, you're not telling 164 00:10:13,140 --> 00:10:17,040 people what you need to do, you're stepping up and I try to 165 00:10:17,070 --> 00:10:21,870 religiously, every single week, at least put a couple social 166 00:10:21,870 --> 00:10:27,930 posts, a brand new episode to offer that value and keep the 167 00:10:27,960 --> 00:10:30,840 lines of communication. So I think you're a leader by 168 00:10:31,080 --> 00:10:36,510 example, versus, you know, when one of my candidates comes to 169 00:10:36,510 --> 00:10:39,240 me, and they said, I'm really serious about it, about owning a 170 00:10:39,240 --> 00:10:42,420 franchise. And I said, and they go, how do you know, I'm a good 171 00:10:42,420 --> 00:10:45,660 fit? And I said, well, it's by action. And they go, well, what 172 00:10:45,660 --> 00:10:48,690 does that mean? And I go, well, if I send you a questionnaire, 173 00:10:48,720 --> 00:10:52,620 and you don't send it back, you're not engaged or the timing 174 00:10:52,620 --> 00:10:56,940 isn't right. It's not about you telling me how excited you are 175 00:10:56,940 --> 00:10:59,370 and how committed you are. And I can't tell you how many people 176 00:10:59,370 --> 00:11:03,090 just flake out or don't have the time to fill out a questionnaire 177 00:11:03,090 --> 00:11:06,570 return me an email, so I get it, and it's not a knock against 178 00:11:06,570 --> 00:11:10,230 them. But I think it's all about action. So if you step up to the 179 00:11:10,230 --> 00:11:14,400 table, you come through, so if someone has a question, and you 180 00:11:14,400 --> 00:11:18,000 respond, and you don't get an answer right away, but you let 181 00:11:18,000 --> 00:11:22,320 them know that you're working on it, I think me personally, I 182 00:11:22,320 --> 00:11:25,500 think that's what makes me an effective leader. And and I'm 183 00:11:25,500 --> 00:11:27,990 always learning I'm always reaching out and learning from 184 00:11:27,990 --> 00:11:28,530 others. 185 00:11:29,730 --> 00:11:33,630 Lucas Root: Amazing, so you're enrolled in the community as 186 00:11:33,630 --> 00:11:37,500 well. You're not a puppet leader, you're not a you're not 187 00:11:37,500 --> 00:11:39,540 a strings leader, you're enrolled in the community, 188 00:11:39,540 --> 00:11:42,300 you're a part of it, you're bringing value and receiving 189 00:11:42,300 --> 00:11:45,150 value, just like everyone else. 190 00:11:45,570 --> 00:11:47,550 Giuseppe Grammatico: Correct. Absolutely. 100%. 191 00:11:48,360 --> 00:11:51,420 Lucas Root: And then you've touched on purpose a couple of 192 00:11:51,420 --> 00:11:56,340 different times. Do the members of your community understand 193 00:11:56,340 --> 00:11:58,050 what the purpose of the community is? 194 00:11:58,260 --> 00:12:00,300 Giuseppe Grammatico: Yes. Because we talked about that in 195 00:12:00,300 --> 00:12:04,530 the very beginning. So absolutely, I've learned that 196 00:12:04,530 --> 00:12:08,280 from owning my other businesses, and what's the common goal, 197 00:12:08,280 --> 00:12:10,920 right, when you own a business, it's not about just making 198 00:12:10,920 --> 00:12:14,730 profit, right? You have employees, you need to treat 199 00:12:14,730 --> 00:12:17,400 them well. And and I wasn't the the perfect employer they 200 00:12:17,400 --> 00:12:21,150 wanted, it was something that I learned over the years and 201 00:12:21,150 --> 00:12:25,830 always try to strive and improve on but yeah, I think, with 202 00:12:25,830 --> 00:12:29,310 purpose, it's really laying the groundwork. What's your mission 203 00:12:29,310 --> 00:12:33,030 statement? What's your vision? Which are, I guess, technically 204 00:12:33,030 --> 00:12:35,520 two different things. But where do you want to be? You know, 205 00:12:35,670 --> 00:12:38,520 when we work with people, we reverse engineer, where do you 206 00:12:38,520 --> 00:12:41,820 want to be in 10 years? By just I'm looking at a franchise right 207 00:12:41,820 --> 00:12:45,030 now, where do you want to be in 10 years? And let's figure out 208 00:12:45,030 --> 00:12:48,660 in reverse, will this get you to where you want to be? Because 209 00:12:48,660 --> 00:12:51,000 there are other options out there, just like there are 210 00:12:51,000 --> 00:12:53,790 different vehicles to get you where you want to be, we want to 211 00:12:53,790 --> 00:12:57,150 make sure that we are looking at the right vehicle before we move 212 00:12:57,150 --> 00:13:00,540 forward. So yeah, absolutely. Making sure that it's crystal 213 00:13:00,540 --> 00:13:05,670 clear to everyone is definitely key. Hope that answered your 214 00:13:05,670 --> 00:13:06,180 question. 215 00:13:07,590 --> 00:13:12,450 Lucas Root: It's part of the answer. I think. So everybody 216 00:13:12,450 --> 00:13:16,380 understands that there is a purpose? How do you help people 217 00:13:16,380 --> 00:13:17,970 understand what that purpose is? 218 00:13:19,260 --> 00:13:21,150 Giuseppe Grammatico: Just reminding them, reminding them 219 00:13:21,150 --> 00:13:25,020 as to what we're looking to accomplish here. 220 00:13:26,850 --> 00:13:27,690 Lucas Root: How do you remind them? 221 00:13:29,100 --> 00:13:32,490 Giuseppe Grammatico: Reminding it's constant. So I stay on all 222 00:13:32,490 --> 00:13:37,920 platforms. So people, I'm on Facebook, LinkedIn, Instagram, 223 00:13:37,920 --> 00:13:41,820 Twitter, we're on YouTube, we're on all the audio platforms, the 224 00:13:41,820 --> 00:13:46,560 website, email text. So I've realized over the years that 225 00:13:46,560 --> 00:13:48,570 just because I'm sending an email out doesn't mean people 226 00:13:48,570 --> 00:13:51,450 are reading it or even getting it may go to spam. Maybe they're 227 00:13:51,450 --> 00:13:56,820 not big email or so that's why we added and console added. So I 228 00:13:56,820 --> 00:14:01,590 think by the console reminders, and jokingly saying, hey, we 229 00:14:01,590 --> 00:14:04,680 haven't heard from you in a while, or what were your 230 00:14:04,680 --> 00:14:07,470 thoughts on this last show? It keeps them a little bit 231 00:14:07,470 --> 00:14:11,880 engaging, and the people that just maybe aren't as engaged or 232 00:14:12,090 --> 00:14:16,350 are not that interested, maybe they kind of fall off, and maybe 233 00:14:16,350 --> 00:14:18,990 they've had other interests, or maybe they join a different 234 00:14:18,990 --> 00:14:23,400 community, but we try to stay engaged, we try to add value, 235 00:14:23,400 --> 00:14:27,450 and we constantly try to remind and just jokingly say, hey, it's 236 00:14:27,450 --> 00:14:30,480 been a while, what were your thoughts? Where do you need 237 00:14:30,480 --> 00:14:36,060 help? You know, anything new in your world that you can offer? I 238 00:14:36,060 --> 00:14:39,540 had one guest come back three times. Because every time he 239 00:14:39,540 --> 00:14:44,160 brings value to different topics, like, you just bought a 240 00:14:44,160 --> 00:14:49,140 franchise, and so the show was about, how do I sell it? And 241 00:14:49,140 --> 00:14:50,940 people are like, Well, why are you talking about selling it? 242 00:14:50,940 --> 00:14:54,720 And I said, why wouldn't you? When you buy a franchise, my 243 00:14:54,870 --> 00:14:58,170 second question was, how much do I write the check for? And the 244 00:14:58,170 --> 00:15:01,500 second question was, how do I sell this? And that's a true 245 00:15:01,500 --> 00:15:05,580 story. I wanted to know, in 10 years, I held that business well 246 00:15:05,580 --> 00:15:08,490 over 10. How do I sell it? What do I have to do? What's the 247 00:15:08,490 --> 00:15:15,780 process? So I hope, that's that's how we stay. As I 248 00:15:15,780 --> 00:15:18,240 mentioned, we don't have an actual Facebook group, the 249 00:15:18,240 --> 00:15:22,350 community that I'm referring to is just everyone that we're kind 250 00:15:22,350 --> 00:15:25,620 of talking to, and we communicate via various 251 00:15:25,620 --> 00:15:26,460 platforms. 252 00:15:27,390 --> 00:15:29,700 Lucas Root: So in your particular case, and I don't 253 00:15:29,700 --> 00:15:33,090 disagree, I think this actually makes perfect sense. You don't 254 00:15:33,090 --> 00:15:39,720 actually have a place where people co locate virtually or 255 00:15:39,720 --> 00:15:42,900 physically, you don't have like, a place where people congregate? 256 00:15:44,100 --> 00:15:48,150 Giuseppe Grammatico: Not at this time. But we invite the 257 00:15:48,150 --> 00:15:51,300 community to when we do live streams, webinars, which we were 258 00:15:51,300 --> 00:15:57,180 just on last week with another gentleman. So Facebook group or 259 00:15:57,210 --> 00:16:01,590 LinkedIn group is kind of we started but we put that on the 260 00:16:01,590 --> 00:16:05,580 side. But eventually, yes, we will have just a group and just 261 00:16:05,580 --> 00:16:08,460 make it much simpler for people to share ideas. 262 00:16:08,640 --> 00:16:12,570 Lucas Root: Yeah, I mean, having a place where people can co 263 00:16:12,570 --> 00:16:15,780 locate, again, virtually or physically seems to simplify 264 00:16:15,780 --> 00:16:18,510 things, but I don't think it's necessary as long as people know 265 00:16:18,510 --> 00:16:22,620 how to get the value that they need from the community. And 266 00:16:22,620 --> 00:16:25,500 that will come from connecting with some of the other members, 267 00:16:25,500 --> 00:16:29,670 and it will come from connecting with your message, right? I 268 00:16:29,670 --> 00:16:34,020 think that makes sense. How do you help people to stay engaged 269 00:16:34,020 --> 00:16:37,440 enough so that they do extract the value that they need? 270 00:16:37,920 --> 00:16:40,950 Giuseppe Grammatico: I think that's through the constant 271 00:16:40,950 --> 00:16:49,530 reminders and emails. We tag people on posts and ask him to 272 00:16:49,530 --> 00:16:53,700 comment and things like that. So I may need to do a better job 273 00:16:53,700 --> 00:16:56,850 there if I'm completely honest, that is one area that we 274 00:16:56,850 --> 00:16:58,200 definitely need to work on. 275 00:16:58,830 --> 00:17:00,390 Lucas Root: There's always room for improvement. 276 00:17:00,600 --> 00:17:02,160 Giuseppe Grammatico: Yeah, I definitely have to improve 277 00:17:02,160 --> 00:17:05,040 there, I definitely try to show up as much as I can and bring as 278 00:17:05,040 --> 00:17:07,980 much value but to your point, it's definitely an area of 279 00:17:07,980 --> 00:17:11,610 improvement. So got to work on that area. 280 00:17:12,690 --> 00:17:17,670 Lucas Root: Amazing. So going back to what it is that makes an 281 00:17:17,670 --> 00:17:20,730 effective leader. Here's what I've pulled out of what you've 282 00:17:20,730 --> 00:17:28,020 shared so far. So you're enrolled and engaged. And I 283 00:17:28,020 --> 00:17:32,460 really like this, I think this is really worth noting and 284 00:17:32,550 --> 00:17:37,770 paying extra attention to, you don't just have a purpose. But 285 00:17:37,770 --> 00:17:41,790 you circled back to the purpose over and over and over again, to 286 00:17:41,790 --> 00:17:45,240 keep that purpose firmly in mind of the community so that they 287 00:17:45,240 --> 00:17:50,100 don't forget, right? So you're enrolled and engaged, you circle 288 00:17:50,100 --> 00:17:55,830 back to that purpose, often. And help them keep it firmly in 289 00:17:55,830 --> 00:18:02,670 mind. You bring your value. So it's not just about creating a 290 00:18:02,670 --> 00:18:07,590 value feedback loop, but you're actually putting value in over 291 00:18:07,590 --> 00:18:15,960 and over and over again. I 100% think that most communities will 292 00:18:15,960 --> 00:18:18,210 get to the point where they're self sustaining, but that's not 293 00:18:18,210 --> 00:18:24,000 what you're trying to do. It may be there. It may not. But you're 294 00:18:24,030 --> 00:18:29,940 injecting value intentionally. And it's more than just enrolled 295 00:18:29,940 --> 00:18:34,590 and engaged. That's like, extra, you're feeding your you're 296 00:18:34,590 --> 00:18:38,790 investing. That's the word. You're investing additional 297 00:18:38,790 --> 00:18:39,450 value. 298 00:18:41,670 --> 00:18:46,440 Giuseppe Grammatico: Yeah, we try, and because of the nature 299 00:18:46,440 --> 00:18:50,400 of my business, I think I always have to be because there are 300 00:18:51,060 --> 00:18:55,110 owning a business. There are a ton of preconceived notions 301 00:18:55,110 --> 00:18:59,040 about a business, about a franchise, oh, I can lose all my 302 00:18:59,040 --> 00:19:02,520 money. Sure, we can definitely lose your money in a business. 303 00:19:03,690 --> 00:19:08,160 But I say I don't I don't sell anyone on the idea of business 304 00:19:08,160 --> 00:19:12,540 ownership. But I want to educate you squash any myths so that you 305 00:19:12,540 --> 00:19:16,890 can make an educated decision. So my goal is to really level 306 00:19:16,890 --> 00:19:19,740 the playing field. So if you have money, you don't have 307 00:19:19,740 --> 00:19:21,930 money, you went to college, you didn't go to college, it makes 308 00:19:21,930 --> 00:19:25,500 no difference yo me. It's really giving you real life examples. 309 00:19:25,950 --> 00:19:30,330 There's a risk, but open up your eyes and realize there's also a 310 00:19:30,330 --> 00:19:34,260 risk and being an employee. If you don't realize there's a risk 311 00:19:34,260 --> 00:19:37,770 in being an employee, then you're missing. I think half of 312 00:19:37,770 --> 00:19:41,190 it. And I'm not saying business ownership is for everyone. 313 00:19:41,220 --> 00:19:47,130 Absolutely not. But when you look at entrepreneurship, you 314 00:19:47,130 --> 00:19:49,770 got to do your due diligence, there's going to be that risk. 315 00:19:50,130 --> 00:19:53,550 But look at all the benefits but if you go back to that employee, 316 00:19:53,550 --> 00:19:57,090 which I have a whole webinar that we talked about it, I say 317 00:19:57,090 --> 00:20:00,060 to people this is not to change your minds, but realize, one 318 00:20:00,060 --> 00:20:04,530 employer is one revenue, one revenue stream, one source of 319 00:20:04,530 --> 00:20:07,770 income. And then I always say, and I come from the investment 320 00:20:07,770 --> 00:20:12,960 world. So I can say this, we now blindly invest 5, 10, 15, 20% of 321 00:20:12,960 --> 00:20:16,350 our income into a 401k, that we also don't manage. 322 00:20:16,650 --> 00:20:17,880 Lucas Root: 100% blind. Yeah. 323 00:20:17,910 --> 00:20:21,780 Giuseppe Grammatico: You know, who's managing this money? So 324 00:20:21,780 --> 00:20:24,630 and so on Wall Street that's managing a mutual fund. Yes, you 325 00:20:24,630 --> 00:20:28,590 can pick the mutual fund, but you can't pick the group of 326 00:20:28,590 --> 00:20:33,330 funds that were actually in that mix. So do we really have any 327 00:20:33,330 --> 00:20:37,530 control? Are we at the mercy ever of our manager? Absolutely, 328 00:20:37,560 --> 00:20:43,710 100%. So it's my job to awaken people and say, you know, I've 329 00:20:43,710 --> 00:20:48,240 had people come back to me and said, you totally spoke directly 330 00:20:48,240 --> 00:20:51,810 to me and a business business ownership is actually not for 331 00:20:51,810 --> 00:20:56,100 me, but I actually change jobs, and I'm so much happier. And I 332 00:20:56,100 --> 00:20:57,000 love doing that. 333 00:20:57,870 --> 00:20:58,560 Lucas Root: Oh, that's awesome. 334 00:20:58,590 --> 00:21:00,870 Giuseppe Grammatico: I put him in touch with a career 335 00:21:00,870 --> 00:21:04,620 counselor, career coach, and they said, You solidified 336 00:21:04,620 --> 00:21:08,160 business ownership not being a good fit, but you awakened me to 337 00:21:08,160 --> 00:21:12,780 the idea that I've been in finance, but that doesn't mean I 338 00:21:12,780 --> 00:21:17,610 can't work in the food industry, or vice versa. So I get that 339 00:21:17,610 --> 00:21:21,480 feedback. I wish I would get it more. And I love hearing those 340 00:21:21,480 --> 00:21:24,690 stories. But they mean a lot that that totally makes my day. 341 00:21:25,080 --> 00:21:28,440 Lucas Root: That's amazing. I love it. Um, we keep coming back 342 00:21:28,440 --> 00:21:31,710 to purpose, can you share what the purpose is of your community 343 00:21:31,710 --> 00:21:38,220 and how that purpose builds continued success within the 344 00:21:38,220 --> 00:21:38,760 community? 345 00:21:39,840 --> 00:21:41,910 Giuseppe Grammatico: So the for the purpose is, you hear the 346 00:21:41,910 --> 00:21:47,220 expression, knowledge is power. And I don't really agree with 347 00:21:47,220 --> 00:21:47,460 that. 348 00:21:48,150 --> 00:21:48,660 Lucas Root: Me either. 349 00:21:50,430 --> 00:21:52,710 Giuseppe Grammatico: And it's probably because of the 350 00:21:52,710 --> 00:21:54,870 internet, which I think has made it worse, where there's, I 351 00:21:54,870 --> 00:21:58,380 think, too much knowledge and there's too much confusion. So 352 00:21:58,530 --> 00:22:03,810 the purpose of the community is to not sell any concept, but to 353 00:22:03,810 --> 00:22:07,770 educate. But not just educate. And that's the knowledge piece, 354 00:22:07,770 --> 00:22:12,300 it's apply it. So applied knowledge is truly, I think 355 00:22:12,300 --> 00:22:16,770 power, it's showing you how to gather this information to make 356 00:22:17,010 --> 00:22:20,070 your own decision. And here's a big secret for everyone 357 00:22:20,070 --> 00:22:23,610 listening in. There's no right or wrong. I was an investor for 358 00:22:23,610 --> 00:22:25,620 years, people come to me and say, well, what's the best 359 00:22:25,620 --> 00:22:28,980 investment? And I go, Well, I don't know you enough. Well, 360 00:22:28,980 --> 00:22:31,890 what do you mean? I'm looking at Money Magazine, I'm on Yahoo, 361 00:22:31,890 --> 00:22:34,380 finance, or Google, whatever site that they're on, and I go 362 00:22:34,380 --> 00:22:36,120 throw it all out, It's garbage. 363 00:22:36,180 --> 00:22:36,630 Lucas Root: Yep. 364 00:22:36,660 --> 00:22:38,910 Giuseppe Grammatico: What is your risk tolerance? Do you have 365 00:22:38,910 --> 00:22:41,250 children? Do you have a business? When do you plan on 366 00:22:41,250 --> 00:22:44,100 retiring? And they're like, I'm just looking for a couple stock 367 00:22:44,100 --> 00:22:48,690 tips. And I'll say, well go to someone else, because I think 368 00:22:48,690 --> 00:22:51,810 that's really poor advice. And I get the same question, what's 369 00:22:51,810 --> 00:22:56,790 the hot franchise? Go buy Entrepreneur Magazine. So I 370 00:22:56,790 --> 00:23:00,090 think if you educate and then you show people how to put this 371 00:23:00,090 --> 00:23:04,470 in action, step by step, we've had guests talking about the 372 00:23:04,470 --> 00:23:08,370 community, we talked about doing all this stuff, making sure you 373 00:23:08,370 --> 00:23:12,450 have this this lifestyle to support business ownership, and 374 00:23:12,450 --> 00:23:15,390 we dive into business business business, but how the hell do 375 00:23:15,390 --> 00:23:20,700 you even schedule your week? So we talk about putting your rocks 376 00:23:20,730 --> 00:23:23,130 on your calendar, Google Calendar, you pull it up, you 377 00:23:23,130 --> 00:23:28,080 put a soccer game for your son or daughter or dance or you put 378 00:23:28,080 --> 00:23:31,800 a date night, I have lunch today with my wife at 12 o'clock, it's 379 00:23:31,800 --> 00:23:34,950 on every Friday 12 to two, no one could book an appointment 380 00:23:34,950 --> 00:23:38,040 with me, those are the important things. And then you fill it in 381 00:23:38,040 --> 00:23:41,370 with the business. So going back to the purpose, the purpose is 382 00:23:41,400 --> 00:23:45,930 supplying that knowledge and then giving that action plans, 383 00:23:45,930 --> 00:23:49,500 okay, these are all great ideas. I know I got to do this, I got 384 00:23:49,500 --> 00:23:54,030 to do that. How do I actually incorporate this? And my coach 385 00:23:54,030 --> 00:23:58,500 years ago said you throw out your To Do lists and and just 386 00:23:58,500 --> 00:24:01,590 work off your calendar. And if you're going to prospect for two 387 00:24:01,590 --> 00:24:05,580 hours put from 9 to 11 prospect right on the calendar, just like 388 00:24:05,580 --> 00:24:08,610 you would treat a phone call or podcast like we have today that 389 00:24:08,610 --> 00:24:11,250 you're not going to miss put that on the calendar so that 390 00:24:11,250 --> 00:24:14,460 it's forced upon you and it's not the to do list that you push 391 00:24:14,760 --> 00:24:18,300 day to day. So I think the marriage of knowledge and 392 00:24:18,300 --> 00:24:22,230 showing people the action plan, which is what I'm always asking, 393 00:24:22,230 --> 00:24:27,000 like great advice, show me how I think that really helps and 394 00:24:27,000 --> 00:24:28,740 brings a tremendous amount of value. 395 00:24:30,120 --> 00:24:35,970 Lucas Root: Amazing. Okay, so I love it. That helping people 396 00:24:36,030 --> 00:24:42,450 connect knowledge to action is the purpose. I love that you 397 00:24:42,450 --> 00:24:45,750 keep going back to this idea that success isn't necessarily 398 00:24:45,750 --> 00:24:48,270 somebody who gets into business ownership, but success is 399 00:24:48,270 --> 00:24:53,070 actually the people who come through your community and find 400 00:24:53,070 --> 00:24:56,280 a path forward that makes sense for them. And that may mean 401 00:24:56,520 --> 00:25:01,530 continuing in a job. It may mean embracing the job that they're 402 00:25:01,530 --> 00:25:05,220 in right now as the path for them or changing jobs or moving 403 00:25:05,220 --> 00:25:09,480 into business ownership. That's fantastic. I love that. How 404 00:25:09,510 --> 00:25:14,400 would a newbie to any community but yours in particular, how 405 00:25:14,400 --> 00:25:19,440 would a newbie to any community recognize that the purpose of 406 00:25:19,440 --> 00:25:22,560 that community is going to help them succeed and thrive, and 407 00:25:22,620 --> 00:25:24,450 let's use your community as the example. 408 00:25:25,230 --> 00:25:27,420 Giuseppe Grammatico: I think telling them what the community 409 00:25:27,420 --> 00:25:31,620 is. And you know, we always will welcome someone that that's new. 410 00:25:31,650 --> 00:25:35,910 That's the beginning of the journey. So I'll kind of lay a 411 00:25:35,910 --> 00:25:41,280 roadmap of where the information is to so basically saying, okay, 412 00:25:42,990 --> 00:25:45,660 this isn't a community about franchising. This is that 413 00:25:45,660 --> 00:25:49,380 community, as I mentioned, where we're bringing in some great 414 00:25:49,380 --> 00:25:52,320 information, and this is how to go about it. So I think, for the 415 00:25:52,320 --> 00:25:55,050 new person that maybe can't contribute as much, I think if 416 00:25:55,050 --> 00:25:57,990 you lay out the groundwork, as to the purpose of the community, 417 00:25:58,200 --> 00:26:01,560 this is where you can gather the information, start here, start 418 00:26:01,560 --> 00:26:05,670 with maybe these five podcasts before anything else, that gives 419 00:26:05,880 --> 00:26:08,730 a little bit more of the groundwork, and then from there, 420 00:26:08,850 --> 00:26:12,270 then you start a conversation, then, don't read everything, and 421 00:26:12,270 --> 00:26:14,070 then you have all this knowledge in your head, you don't know 422 00:26:14,070 --> 00:26:18,420 what to do with. So maybe review these five podcasts, one podcast 423 00:26:18,420 --> 00:26:21,960 a day for the next five days, Monday to Friday, come back to 424 00:26:21,960 --> 00:26:25,170 me with your thoughts or direction, and then I could 425 00:26:25,170 --> 00:26:28,710 supply you, maybe it's a connection, someone I had on the 426 00:26:28,710 --> 00:26:34,050 show directly. Maybe it's, you know, what, based of your 427 00:26:34,050 --> 00:26:36,180 questions and what you're saying, it sounds like more of a 428 00:26:36,180 --> 00:26:39,270 career change, maybe review this webinar, give me your thoughts, 429 00:26:39,270 --> 00:26:42,120 and then I can put you if need be in touch with a career 430 00:26:42,120 --> 00:26:46,440 counselor. So the new people that are coming into the 431 00:26:46,440 --> 00:26:51,540 community, obviously, they don't know what they don't know. So I 432 00:26:51,540 --> 00:26:55,800 want them to go in, absorb some of the unbiased, we try to be as 433 00:26:55,830 --> 00:27:00,360 unbiased as possible. And then show them and going back to the 434 00:27:00,360 --> 00:27:03,510 roadmap. Look at this first, don't just go to the website, 435 00:27:03,510 --> 00:27:06,660 and we were close to 100 episodes, and you're going to 436 00:27:06,660 --> 00:27:09,300 spend the rest of the year reviewing these episodes, break 437 00:27:09,300 --> 00:27:12,510 it up into chunks like Tony Robbins talks about, break it up 438 00:27:12,510 --> 00:27:15,600 into chunks, absorb it, come back to me, and then I'll point 439 00:27:15,600 --> 00:27:17,220 you in the right direction. 440 00:27:17,580 --> 00:27:20,520 Lucas Root: I love that. So you have these five that you've 441 00:27:20,520 --> 00:27:22,020 picked out, does that list change? 442 00:27:23,400 --> 00:27:28,800 Giuseppe Grammatico: Yes, well, not as much more, depending if 443 00:27:28,800 --> 00:27:31,860 they're brand new, never own the business, it's typically four or 444 00:27:31,860 --> 00:27:35,280 five of the similar podcast. But if it's someone coming in, that 445 00:27:35,520 --> 00:27:40,800 has own business, they're in a different spot. So we may show 446 00:27:40,800 --> 00:27:44,190 them it may be two of the same. And then three additional four 447 00:27:44,190 --> 00:27:47,250 people that have actually owned businesses, since we have some 448 00:27:47,250 --> 00:27:49,860 great stories of people that have owned business. And have 449 00:27:49,860 --> 00:27:53,760 already made that transition from employee to employer. So 450 00:27:54,090 --> 00:27:58,410 yes, it could change based of their experience level. 451 00:27:59,490 --> 00:28:02,760 Lucas Root: Awesome. And while they listen to those first four 452 00:28:02,760 --> 00:28:05,400 or five, they're getting a couple of things out of that 453 00:28:05,400 --> 00:28:07,620 they're starting to understand your purpose, because you 454 00:28:07,620 --> 00:28:12,450 probably show up and highlight that purpose first and multiple 455 00:28:12,450 --> 00:28:15,330 times throughout each and every one, right. So they're getting a 456 00:28:15,330 --> 00:28:18,690 flavor of the purpose. They're getting a feel for the way that 457 00:28:18,690 --> 00:28:22,650 you communicate so that they know best how to receive that 458 00:28:22,650 --> 00:28:28,920 information, right. They're getting sort of the baseline 459 00:28:28,920 --> 00:28:31,950 understanding that they need to be able to navigate inside the 460 00:28:31,950 --> 00:28:34,890 community. So and that could be, who do I need to talk to? It 461 00:28:34,890 --> 00:28:37,710 could be what kinds of episodes should I go and listen more of? 462 00:28:38,130 --> 00:28:43,470 It could be, I love you, you're amazing, and this is not for me. 463 00:28:43,470 --> 00:28:44,340 Thank you very much. 464 00:28:47,070 --> 00:28:50,760 Giuseppe Grammatico: Yeah, that's exactly it. I even had a 465 00:28:50,760 --> 00:28:53,880 mentor years ago, I wrote a book two years ago. And he's like, 466 00:28:53,880 --> 00:28:57,630 bundle your ideas in a book. Some people prefer reading and I 467 00:28:57,630 --> 00:29:02,970 think the book outlines a lot of the thought process and even 468 00:29:02,970 --> 00:29:06,420 talk about how to build your own team or community. It's chapter 469 00:29:06,420 --> 00:29:09,870 four in the book. So we talk about that, we call it a team, 470 00:29:09,870 --> 00:29:12,930 it's essentially a team or community because you can expand 471 00:29:12,930 --> 00:29:18,060 on that. But if you bundle your ideas in a book, I think that is 472 00:29:18,060 --> 00:29:21,720 almost better than a conversation because initially I 473 00:29:21,720 --> 00:29:24,120 should say, because they have the groundwork, they can read it 474 00:29:24,120 --> 00:29:27,660 on like wow, I've had people that were interested and they go 475 00:29:27,660 --> 00:29:30,210 I go read the book first the 30 Minute read and then come back 476 00:29:30,210 --> 00:29:34,260 and say wow, I really realized that I don't want a franchise, I 477 00:29:34,260 --> 00:29:37,890 really realize like, oh my god, like I didn't even know there 478 00:29:37,890 --> 00:29:42,240 were franchises that existed in industries and that they do the 479 00:29:42,240 --> 00:29:45,240 marketing for you. I'm just throwing out examples. So I 480 00:29:45,240 --> 00:29:50,160 think if you can bundle the ideas both I do it in audio and 481 00:29:50,220 --> 00:29:53,910 and obviously in print with the book. People absorb knowledge in 482 00:29:53,910 --> 00:29:58,140 a different way. So I try to accommodate the best I can via 483 00:29:58,710 --> 00:30:01,290 different platforms. and media options. 484 00:30:02,130 --> 00:30:05,190 Lucas Root: That's great. Yeah, I love to read, I read very 485 00:30:05,190 --> 00:30:08,250 quickly, I prefer to consume most of my information via 486 00:30:08,250 --> 00:30:11,850 reading. So people who only have audio podcasts, like, for 487 00:30:11,850 --> 00:30:16,470 example, Tim Ferriss, I love him. But he only transcribes 488 00:30:16,470 --> 00:30:19,950 about one in four of his episode. So I actually only 489 00:30:19,950 --> 00:30:23,520 consume about one in four of his episodes, because I just don't 490 00:30:23,820 --> 00:30:26,880 prefer to listen. So it's awesome that you've done that 491 00:30:26,880 --> 00:30:29,880 you like you, you put it into a book so that people can read if 492 00:30:29,880 --> 00:30:31,560 that's what they prefer. That's fantastic. 493 00:30:32,040 --> 00:30:33,780 Giuseppe Grammatico: And part of that going back to the community 494 00:30:33,780 --> 00:30:36,990 was people requested, do you have an audio book? You have 495 00:30:36,990 --> 00:30:40,440 this? That why I try to accommodate. But there comes a 496 00:30:40,440 --> 00:30:43,740 time where, okay, you can only do so much. It's just me doing 497 00:30:43,740 --> 00:30:47,190 this. So we try to accommodate we try to answer questions, the 498 00:30:47,190 --> 00:30:50,820 best we can. But sometimes it's just, you know, the audio wasn't 499 00:30:50,820 --> 00:30:54,570 available initially. So we kind of said for now, and now it's in 500 00:30:54,570 --> 00:30:58,710 print. But eventually, actually, I didn't do a formal audio book, 501 00:30:58,710 --> 00:31:01,590 I did a podcast where I basically went through chapter a 502 00:31:01,590 --> 00:31:06,300 chapter. So it was almost like a summary. But we touched on each 503 00:31:06,300 --> 00:31:10,230 chapter, and I actually added additional real life stories 504 00:31:10,230 --> 00:31:12,330 that happened after the book was written. 505 00:31:12,810 --> 00:31:13,440 Lucas Root: Oh, that's cool. 506 00:31:13,470 --> 00:31:15,480 Giuseppe Grammatico: So I kind of I kind of did that. So it's 507 00:31:15,510 --> 00:31:18,480 not an official audio book, but as close to it as yet. 508 00:31:19,440 --> 00:31:22,740 Lucas Root: That's pretty cool. I like it. Um, do the people in 509 00:31:22,740 --> 00:31:28,110 your community follow your lead on this? So they see what you're 510 00:31:28,110 --> 00:31:31,260 doing, you're reaching out to the community members in all the 511 00:31:31,260 --> 00:31:33,330 different platforms where they might show up. Like, where are 512 00:31:33,330 --> 00:31:37,230 you hanging out? I'm going to go there and talk to you there. Do 513 00:31:37,230 --> 00:31:42,180 you prefer audio or reading up, I'll help you get the 514 00:31:42,180 --> 00:31:44,280 information that you need, I'll help you get the content that 515 00:31:44,280 --> 00:31:47,700 you need in whatever preferred format? Are your community 516 00:31:47,700 --> 00:31:49,770 members following your lead on that? 517 00:31:51,090 --> 00:31:55,560 Giuseppe Grammatico: I believe so. You know, when we ask for 518 00:31:55,560 --> 00:31:59,790 feedback, and follow up, I mean, I've had people in the community 519 00:31:59,790 --> 00:32:03,270 start their own podcast, after being in the community, I've had 520 00:32:03,270 --> 00:32:07,920 people move forward with a franchise either with me or 521 00:32:07,920 --> 00:32:12,570 through somebody else. And then come back and offer additional 522 00:32:12,570 --> 00:32:17,100 advice, or thank us for some of the knowledge. And now that 523 00:32:17,100 --> 00:32:19,710 they're at a different spot, they're coming back. And we know 524 00:32:19,740 --> 00:32:22,950 you have a solid community when they come back and give solid 525 00:32:22,950 --> 00:32:26,070 feedback to say, yeah, I learned so much from the community now 526 00:32:26,070 --> 00:32:29,940 that I own a business. I also want to kind of reengage and 527 00:32:29,940 --> 00:32:32,190 bring back some of the knowledge I've learned by owning the 528 00:32:32,190 --> 00:32:37,020 business, the good, the bad, the ugly, you know, it's not always 529 00:32:37,020 --> 00:32:39,420 great. You know, I always tell people, if you're always hearing 530 00:32:39,420 --> 00:32:42,690 great things, that's a red flag, it's business ownership, you 531 00:32:42,690 --> 00:32:45,480 want to hear about the first couple months that you didn't 532 00:32:45,480 --> 00:32:49,410 get to pay yourself and real life stories that you can't 533 00:32:49,410 --> 00:32:51,990 learn about in a book that you're going to learn directly 534 00:32:51,990 --> 00:32:57,420 from people that went through this. So yeah, I think they have 535 00:32:57,420 --> 00:33:01,080 and we like to see growth and where people end up. 536 00:33:02,220 --> 00:33:06,780 Lucas Root: That's amazing. I love it. Um, all right, 537 00:33:07,200 --> 00:33:13,200 curveball, I hope you're ready for it. Curveball is what 538 00:33:13,320 --> 00:33:17,670 question have I not asked you yet that you'd like me to ask? 539 00:33:19,140 --> 00:33:21,570 Giuseppe Grammatico: You know, for me, I didn't maybe envision 540 00:33:21,570 --> 00:33:26,640 it this way. And it kind of just worked out. So I think, move 541 00:33:26,640 --> 00:33:31,650 forward with your big plan. And sometimes it's going to go in 542 00:33:31,650 --> 00:33:35,520 different directions. So I didn't plan to have the podcast 543 00:33:35,520 --> 00:33:38,880 even go on this long. It was something I was sampling. And 544 00:33:38,880 --> 00:33:42,990 then obviously, we've got this community we've built out of it. 545 00:33:42,990 --> 00:33:47,040 So you know, going with a purpose that for me, it was 546 00:33:47,040 --> 00:33:53,220 networking and bringing value to the masses the best I could and 547 00:33:53,220 --> 00:33:55,710 just getting in front of people that maybe normally would not be 548 00:33:55,710 --> 00:34:00,390 able to get in front of. So I think sometimes it's about 549 00:34:00,960 --> 00:34:04,320 really the who not the how, right? Not how am I going to get 550 00:34:04,320 --> 00:34:08,040 there but who which was a company we had hired to help me 551 00:34:08,520 --> 00:34:11,370 figure out like I knew how to launch a podcast by reading 552 00:34:11,370 --> 00:34:14,190 about it, but I just needed that company to really help me launch 553 00:34:14,190 --> 00:34:21,450 so which is by the way a book by Dan Sullivan from it's Strategic 554 00:34:21,450 --> 00:34:25,830 Coach. And it's called Who Not How, it came out last year so I 555 00:34:25,830 --> 00:34:30,630 think going out there with what you want to establish and then 556 00:34:30,630 --> 00:34:34,140 finding the people that can truly help you establish that 557 00:34:34,140 --> 00:34:37,830 whether that's be setting up the podcast for you, writing the 558 00:34:37,830 --> 00:34:41,100 book, helping you set up the community. I think having the 559 00:34:41,100 --> 00:34:44,730 big purpose in mind and then relying on other people to kind 560 00:34:44,730 --> 00:34:49,830 of leverage your efforts and and guide you is key so, Who Not How 561 00:34:49,860 --> 00:34:53,310 is a book that as I mentioned came out last year but I think 562 00:34:54,570 --> 00:34:58,560 when people say you know I did it all on my own that's tough to 563 00:34:58,560 --> 00:35:01,860 say you know, you're working and networking with people that have 564 00:35:01,860 --> 00:35:05,550 guided me, whether they were a paid coach or someone that from 565 00:35:05,550 --> 00:35:08,880 my network. So I think the people that are in your network 566 00:35:08,880 --> 00:35:12,000 in your community are the key to your success. 567 00:35:13,410 --> 00:35:17,580 Lucas Root: I love that. Yeah. Amazing. Thank you. Um, 568 00:35:17,640 --> 00:35:19,860 Giuseppe, where can people find you if they want to? 569 00:35:21,160 --> 00:35:23,050 Giuseppe Grammatico: Just if you go right to the website, so it's 570 00:35:23,080 --> 00:35:28,570 GGTheFranchiseGuide, and that's a GUIDE realized sometimes it 571 00:35:28,570 --> 00:35:34,120 sounds like GUY, but it's GGTheFranchiseGuide.com and you 572 00:35:34,120 --> 00:35:38,410 can check out our podcast, you can download our book franchise 573 00:35:38,410 --> 00:35:41,080 freedom, which is also the name of the podcast for free. There's 574 00:35:41,080 --> 00:35:44,980 a webinar. So if you're thinking of employee versus employer, 575 00:35:44,980 --> 00:35:47,920 what are the risks? We talked about it, we talked about the 576 00:35:47,920 --> 00:35:51,790 risk on both sides. And if you're ready to talk, our 577 00:35:51,790 --> 00:35:55,420 services are free. We are as I mentioned, if you're an 578 00:35:55,420 --> 00:35:57,790 executive recruiter, you can book a call right on top of the 579 00:35:57,790 --> 00:36:02,110 screen, send me a message or check out our YouTube or social 580 00:36:02,110 --> 00:36:06,820 media where we've put together a 25 FAQs for anyone thinking of 581 00:36:07,090 --> 00:36:09,970 about business ownership as well as franchise ownership. So 582 00:36:10,180 --> 00:36:14,830 really simple website where I will give you everything and I'm 583 00:36:14,830 --> 00:36:17,800 looking forward, I respond to every single message and looking 584 00:36:17,800 --> 00:36:21,610 forward to questions, concerns. You want to be a guest on the 585 00:36:21,610 --> 00:36:23,530 show. We'd love to love to speak with you. 586 00:36:24,430 --> 00:36:27,130 Lucas Root: Yeah, right. And do reach out because you'll help 587 00:36:27,130 --> 00:36:31,600 them figure out which of the 100 episodes are the right first 588 00:36:31,600 --> 00:36:33,100 four or five for them to listen to. 589 00:36:33,460 --> 00:36:36,010 Giuseppe Grammatico: Absolutely, we'll go through and based off 590 00:36:36,010 --> 00:36:38,980 your current situation, if you're wanting to tackle a 591 00:36:38,980 --> 00:36:41,980 subject matter, we could definitely get that for you and 592 00:36:41,980 --> 00:36:45,340 make an introduction. So looking forward to that love to speak 593 00:36:45,340 --> 00:36:45,910 with everyone. 594 00:36:46,330 --> 00:36:48,490 Lucas Root: Awesome. Thank you so much, Giuseppe. I really 595 00:36:48,490 --> 00:36:50,740 appreciate you talking about your community here. 596 00:36:51,100 --> 00:36:52,570 Giuseppe Grammatico: Cool. Thanks, Lucas. Appreciate it. 597 00:36:53,650 --> 00:36:57,190 Lucas Root: Thank you for joining us this week on Elements 598 00:36:57,220 --> 00:37:00,070 of Community. Make sure to visit our website 599 00:37:02,140 --> 00:37:04,840 www.ElementsOfCommunity.com, where you can subscribe to the 600 00:37:04,840 --> 00:37:08,710 show on iTunes, Stitcher, Spotify, or via RSS so you'll 601 00:37:08,710 --> 00:37:12,550 never miss a show. If you found value in the show, we'd 602 00:37:12,550 --> 00:37:16,600 appreciate a rating on iTunes. Or if you'd simply tell a friend 603 00:37:16,600 --> 00:37:19,840 about the show that would help us out too. If you like the 604 00:37:19,840 --> 00:37:23,800 show, you might want to check out our EOC inner circle where 605 00:37:23,800 --> 00:37:27,760 we deep dive with each guest on the inner workings of their 606 00:37:27,760 --> 00:37:30,880 community. We cover things like community model, profitability 607 00:37:30,880 --> 00:37:34,150 and engagement strategies. You can join the inner circle at 608 00:37:34,180 --> 00:37:40,240 EementsOfCommunity.com/inner circle. Be sure to tune in next 609 00:37:40,240 --> 00:37:42,010 week for our next episode.