Lucas Root: Welcome to Elements of Community Podcast about
discovering and exploring the elements of community. I am
Lucas Root, and each week we talk with a community leader
about what makes their community thrive and bring value to both
the leaders and the members join me as we unpack the magic of the
Elements of Community.
All right, so we are joined here today by Giuseppe.
Giuseppe Grammatico: Lucas, thanks for having me, looking
forward to it.
Lucas Root: I'm super excited to have you this is gonna be a fun
conversation. And in the greenroom, we discovered that we
have some really interesting common interests, some of those
around your community. So can you tell me a little more about
yourself?
Giuseppe Grammatico: Yes, so, Giuseppe Grammatico . That's a
mouthful. That's why my website is GG The Franchise Guide
because my name is so difficult to spell. But we live in New
Jersey with my wife and two children. I am a wannabe surfer.
So one of these days I'll be able to surf. So that's on my
bucket list to kind of figure out and I've had an interesting
journey, I grew up in the restaurant business, worked on
Wall Street after that and decided that wasn't for me. And
that's when business ownership kept coming up to the table by
being in that family business and decided to get into
franchising over 15, 16 years ago now. And during that
journey, I realized how big of a decision that was for people to
make, you know, financial decision next to buying a home.
So I decided years ago to become a franchise coach and consultant
and help people figure out if not just franchising, but if
business ownership is the right fit. And if it was did a
franchise match what that individual is looking for. So we
offer a free service, kind of like an executive recruiter
where we help individuals across the US and Canada. Figure out
which franchise is the right vehicle in order to get to where
they want to be. So most people don't know we exist. So I'm here
today, to share that we have a large community and we
definitely like to help people along their journey.
Lucas Root: That's really cool. What is your community call
themselves?
Giuseppe Grammatico: So I mean, we have taglines. So instead of
Fortune Favors the Bold the Famous. I changed it over to
Freedom Favors the Bold. But yeah, it's basically that or
corporate execs looking for freedom, and we keep it pretty
simple. And then which leads into what what is freedom, and
we talk about the various freedoms.
Lucas Root: I love it, having been a corporate exec, I can
totally understand being in that position and wanting freedom.
That's really cool. Tell me more about that.
Giuseppe Grammatico: Yeah, so I was a corporate exec. So we own
the family business, I became a corporate exec, money was great
long commute, and just bounced around and said, okay, let me
try a different division just wasn't happy. Money was good,
but just wasn't happy with my job. And the progress I was
making. So I interviewed with other companies to find out,
basically, in the same boat, there was no real difference. So
I said, okay, let me reach out to a franchise coach, which is
what I do today, and they said, well, have you explored more of
a business in a box? And I said, yeah, look that Subway before,
but not too closely. So we started diving into that, and we
talked about freedoms, we talked about time freedom. My son was
born that same year back in 07, time freedom of when he gets
older to be able to coach soccer. I mean, I'm thinking
years and years ahead. We talked about financial freedom, being
able to make more money, the tax benefits of ownership. We talked
about the freedom of working with people I enjoy working
with, I mean, how silly is that sound, but I can choose who I
work with. I don't work with everyone that contacts me,
right? Or every vendor. It's like, wow, with a job I was kind
of stuck. And freedom of purpose. This is a purpose
driven business. So I said I wanted a business that I can
really give back, help people. I talk half the people I talk to
out of business ownership or tell them to maybe hold off
until they've tried that other job or saved up some extra
money. So I truly feel we help people, when people say what's
your success rate? And I sai, depends how you define success I
talk to and help every single person, it's their decision if
they want to explore the franchise or hold off but my
success rate is based off of if they learn one thing for me and
put up with my dry humor or whatever kind of humor you want
to call it, then that's a win for me.
Lucas Root: So that's near zero, right?
Giuseppe Grammatico: Yes, exactly. I gotta go back to
these people, and then we're gonna do a survey. But it's,
cool. It's a very fulfilling job, we have a great community,
people give back, I have a podcast franchise freedom. And
people always say if any of your listeners need help, we'll help
them, there's no cost. And if they want to do business with
them great. But we built a community based off of these
first time business owners, and they've never maybe worked with
a CPA, maybe they did their own taxes. I've never hired an
attorney to help with their legal entity. So we have a great
community that really steps up and is able to help in a
moment's notice.
Lucas Root: That's amazing. I love it. Wow. So you're sort of
segwaying into the next topic. And that's sort of how do you
describe an effective community? And it sounds to me like you've
got one? Can you put words into like a framework? What is it
that makes it effective?
Giuseppe Grammatico: Yeah. So going back to the community
itself, when I started the podcast, I didn't look at it
that way. It was more for networking. And first time
podcaster, we launched in February 2020. Right before this
crazy pandemic hit
Lucas Root: Turns out good and perfect.
Giuseppe Grammatico: Yeah, I mean, talk about not having to
meet people in person, like I was using Zoom for the first
time. And like, this is pretty interesting. So like, why
haven't we used this before? Not to say it takes the place of
meeting people in person. But so my intention actually wasn't,
you know, I was like, maybe I'll create a Facebook group, which
we had started, then we kind of put that project on the side.
And we're gonna probably launch that again later this year. But
the podcast turned into the community because I basically
said, so going back to your question, a community, I think,
you have to spell out what it is right, who you're looking for,
and my community is basically, if you're going to be on my
show, it's because you can offer value to my typical listener,
which is typically the first time business owner, we
obviously have existing franchise owners and people that
own multiple businesses, but that's the podcast are kind of
the Avatar from people that we've spoken with. But in order
for me to interview you, there's got to be value, and you need to
be open. So we leave all lines of communication open. So I'm on
all social platforms, so people are able, and I expressed to
them, give me ideas for shows what questions you need
answered, let me know. And I talk about either on social
posts on our future podcasts, I also tell them, if you're
listening to this show, and something resonates with you,
and you really need to talk this person, email me, I have no
employees, I work on my own, I will make that introduction to
that person. So it's not like, oh, this is a big time author or
an entrepreneur making hundreds of millions of dollars, they're
not going to talk to me, if they're on my show, and I make
an intro, I can guarantee they'll return that email with
something either with some advice or a short conversation.
So I think the openness, and if people aren't open to
collaborate and help one another out, they just say, you know
what, not a good fit at this point. Nothing against you. But
maybe maybe we can have a future conversation.
Lucas Root: So to make sure I'm grasping this, you're telling me
that in order for the community to be effective, they need to be
bringing value to the community, one and every single person in
the community needs to be enrolled in the community, ie:
they show up when they're needed, they show up to make
sure that the community together is receiving some value. Right?
Giuseppe Grammatico: Correct. Yeah. And everyone does, I think
it's a common purpose and and the trick is you need to lay
that groundwork in the very beginning. I think if you lay
the groundwork, people have the expectation that they know
what's to come and if you're an existing business owner, maybe
you are giving more value than you may receive initially, but
that's the whole point. We have to start somewhere and a lot of
new business owners are going to require some maybe additional
support, or they're looking for that value. But I think it's
great. This is just a small community. We're not a large
community, but as we're slowly growing every year, I think, the
people in the community are getting tremendous value.
Lucas Root: That's amazing. I love it. Can you describe to me
what makes an effective community leader?
Giuseppe Grammatico: A community leader, you know communication
is big. So I think, as we talked about the laying out the
groundwork, staying on top of people, constantly showing up.
So if you're going to be a leader, you're not telling
people what you need to do, you're stepping up and I try to
religiously, every single week, at least put a couple social
posts, a brand new episode to offer that value and keep the
lines of communication. So I think you're a leader by
example, versus, you know, when one of my candidates comes to
me, and they said, I'm really serious about it, about owning a
franchise. And I said, and they go, how do you know, I'm a good
fit? And I said, well, it's by action. And they go, well, what
does that mean? And I go, well, if I send you a questionnaire,
and you don't send it back, you're not engaged or the timing
isn't right. It's not about you telling me how excited you are
and how committed you are. And I can't tell you how many people
just flake out or don't have the time to fill out a questionnaire
return me an email, so I get it, and it's not a knock against
them. But I think it's all about action. So if you step up to the
table, you come through, so if someone has a question, and you
respond, and you don't get an answer right away, but you let
them know that you're working on it, I think me personally, I
think that's what makes me an effective leader. And and I'm
always learning I'm always reaching out and learning from
others.
Lucas Root: Amazing, so you're enrolled in the community as
well. You're not a puppet leader, you're not a you're not
a strings leader, you're enrolled in the community,
you're a part of it, you're bringing value and receiving
value, just like everyone else.
Giuseppe Grammatico: Correct. Absolutely. 100%.
Lucas Root: And then you've touched on purpose a couple of
different times. Do the members of your community understand
what the purpose of the community is?
Giuseppe Grammatico: Yes. Because we talked about that in
the very beginning. So absolutely, I've learned that
from owning my other businesses, and what's the common goal,
right, when you own a business, it's not about just making
profit, right? You have employees, you need to treat
them well. And and I wasn't the the perfect employer they
wanted, it was something that I learned over the years and
always try to strive and improve on but yeah, I think, with
purpose, it's really laying the groundwork. What's your mission
statement? What's your vision? Which are, I guess, technically
two different things. But where do you want to be? You know,
when we work with people, we reverse engineer, where do you
want to be in 10 years? By just I'm looking at a franchise right
now, where do you want to be in 10 years? And let's figure out
in reverse, will this get you to where you want to be? Because
there are other options out there, just like there are
different vehicles to get you where you want to be, we want to
make sure that we are looking at the right vehicle before we move
forward. So yeah, absolutely. Making sure that it's crystal
clear to everyone is definitely key. Hope that answered your
question.
Lucas Root: It's part of the answer. I think. So everybody
understands that there is a purpose? How do you help people
understand what that purpose is?
Giuseppe Grammatico: Just reminding them, reminding them
as to what we're looking to accomplish here.
Lucas Root: How do you remind them?
Giuseppe Grammatico: Reminding it's constant. So I stay on all
platforms. So people, I'm on Facebook, LinkedIn, Instagram,
Twitter, we're on YouTube, we're on all the audio platforms, the
website, email text. So I've realized over the years that
just because I'm sending an email out doesn't mean people
are reading it or even getting it may go to spam. Maybe they're
not big email or so that's why we added and console added. So I
think by the console reminders, and jokingly saying, hey, we
haven't heard from you in a while, or what were your
thoughts on this last show? It keeps them a little bit
engaging, and the people that just maybe aren't as engaged or
are not that interested, maybe they kind of fall off, and maybe
they've had other interests, or maybe they join a different
community, but we try to stay engaged, we try to add value,
and we constantly try to remind and just jokingly say, hey, it's
been a while, what were your thoughts? Where do you need
help? You know, anything new in your world that you can offer? I
had one guest come back three times. Because every time he
brings value to different topics, like, you just bought a
franchise, and so the show was about, how do I sell it? And
people are like, Well, why are you talking about selling it?
And I said, why wouldn't you? When you buy a franchise, my
second question was, how much do I write the check for? And the
second question was, how do I sell this? And that's a true
story. I wanted to know, in 10 years, I held that business well
over 10. How do I sell it? What do I have to do? What's the
process? So I hope, that's that's how we stay. As I
mentioned, we don't have an actual Facebook group, the
community that I'm referring to is just everyone that we're kind
of talking to, and we communicate via various
platforms.
Lucas Root: So in your particular case, and I don't
disagree, I think this actually makes perfect sense. You don't
actually have a place where people co locate virtually or
physically, you don't have like, a place where people congregate?
Giuseppe Grammatico: Not at this time. But we invite the
community to when we do live streams, webinars, which we were
just on last week with another gentleman. So Facebook group or
LinkedIn group is kind of we started but we put that on the
side. But eventually, yes, we will have just a group and just
make it much simpler for people to share ideas.
Lucas Root: Yeah, I mean, having a place where people can co
locate, again, virtually or physically seems to simplify
things, but I don't think it's necessary as long as people know
how to get the value that they need from the community. And
that will come from connecting with some of the other members,
and it will come from connecting with your message, right? I
think that makes sense. How do you help people to stay engaged
enough so that they do extract the value that they need?
Giuseppe Grammatico: I think that's through the constant
reminders and emails. We tag people on posts and ask him to
comment and things like that. So I may need to do a better job
there if I'm completely honest, that is one area that we
definitely need to work on.
Lucas Root: There's always room for improvement.
Giuseppe Grammatico: Yeah, I definitely have to improve
there, I definitely try to show up as much as I can and bring as
much value but to your point, it's definitely an area of
improvement. So got to work on that area.
Lucas Root: Amazing. So going back to what it is that makes an
effective leader. Here's what I've pulled out of what you've
shared so far. So you're enrolled and engaged. And I
really like this, I think this is really worth noting and
paying extra attention to, you don't just have a purpose. But
you circled back to the purpose over and over and over again, to
keep that purpose firmly in mind of the community so that they
don't forget, right? So you're enrolled and engaged, you circle
back to that purpose, often. And help them keep it firmly in
mind. You bring your value. So it's not just about creating a
value feedback loop, but you're actually putting value in over
and over and over again. I 100% think that most communities will
get to the point where they're self sustaining, but that's not
what you're trying to do. It may be there. It may not. But you're
injecting value intentionally. And it's more than just enrolled
and engaged. That's like, extra, you're feeding your you're
investing. That's the word. You're investing additional
value.
Giuseppe Grammatico: Yeah, we try, and because of the nature
of my business, I think I always have to be because there are
owning a business. There are a ton of preconceived notions
about a business, about a franchise, oh, I can lose all my
money. Sure, we can definitely lose your money in a business.
But I say I don't I don't sell anyone on the idea of business
ownership. But I want to educate you squash any myths so that you
can make an educated decision. So my goal is to really level
the playing field. So if you have money, you don't have
money, you went to college, you didn't go to college, it makes
no difference yo me. It's really giving you real life examples.
There's a risk, but open up your eyes and realize there's also a
risk and being an employee. If you don't realize there's a risk
in being an employee, then you're missing. I think half of
it. And I'm not saying business ownership is for everyone.
Absolutely not. But when you look at entrepreneurship, you
got to do your due diligence, there's going to be that risk.
But look at all the benefits but if you go back to that employee,
which I have a whole webinar that we talked about it, I say
to people this is not to change your minds, but realize, one
employer is one revenue, one revenue stream, one source of
income. And then I always say, and I come from the investment
world. So I can say this, we now blindly invest 5, 10, 15, 20% of
our income into a 401k, that we also don't manage.
Lucas Root: 100% blind. Yeah.
Giuseppe Grammatico: You know, who's managing this money? So
and so on Wall Street that's managing a mutual fund. Yes, you
can pick the mutual fund, but you can't pick the group of
funds that were actually in that mix. So do we really have any
control? Are we at the mercy ever of our manager? Absolutely,
100%. So it's my job to awaken people and say, you know, I've
had people come back to me and said, you totally spoke directly
to me and a business business ownership is actually not for
me, but I actually change jobs, and I'm so much happier. And I
love doing that.
Lucas Root: Oh, that's awesome.
Giuseppe Grammatico: I put him in touch with a career
counselor, career coach, and they said, You solidified
business ownership not being a good fit, but you awakened me to
the idea that I've been in finance, but that doesn't mean I
can't work in the food industry, or vice versa. So I get that
feedback. I wish I would get it more. And I love hearing those
stories. But they mean a lot that that totally makes my day.
Lucas Root: That's amazing. I love it. Um, we keep coming back
to purpose, can you share what the purpose is of your community
and how that purpose builds continued success within the
community?
Giuseppe Grammatico: So the for the purpose is, you hear the
expression, knowledge is power. And I don't really agree with
that.
Lucas Root: Me either.
Giuseppe Grammatico: And it's probably because of the
internet, which I think has made it worse, where there's, I
think, too much knowledge and there's too much confusion. So
the purpose of the community is to not sell any concept, but to
educate. But not just educate. And that's the knowledge piece,
it's apply it. So applied knowledge is truly, I think
power, it's showing you how to gather this information to make
your own decision. And here's a big secret for everyone
listening in. There's no right or wrong. I was an investor for
years, people come to me and say, well, what's the best
investment? And I go, Well, I don't know you enough. Well,
what do you mean? I'm looking at Money Magazine, I'm on Yahoo,
finance, or Google, whatever site that they're on, and I go
throw it all out, It's garbage.
Lucas Root: Yep.
Giuseppe Grammatico: What is your risk tolerance? Do you have
children? Do you have a business? When do you plan on
retiring? And they're like, I'm just looking for a couple stock
tips. And I'll say, well go to someone else, because I think
that's really poor advice. And I get the same question, what's
the hot franchise? Go buy Entrepreneur Magazine. So I
think if you educate and then you show people how to put this
in action, step by step, we've had guests talking about the
community, we talked about doing all this stuff, making sure you
have this this lifestyle to support business ownership, and
we dive into business business business, but how the hell do
you even schedule your week? So we talk about putting your rocks
on your calendar, Google Calendar, you pull it up, you
put a soccer game for your son or daughter or dance or you put
a date night, I have lunch today with my wife at 12 o'clock, it's
on every Friday 12 to two, no one could book an appointment
with me, those are the important things. And then you fill it in
with the business. So going back to the purpose, the purpose is
supplying that knowledge and then giving that action plans,
okay, these are all great ideas. I know I got to do this, I got
to do that. How do I actually incorporate this? And my coach
years ago said you throw out your To Do lists and and just
work off your calendar. And if you're going to prospect for two
hours put from 9 to 11 prospect right on the calendar, just like
you would treat a phone call or podcast like we have today that
you're not going to miss put that on the calendar so that
it's forced upon you and it's not the to do list that you push
day to day. So I think the marriage of knowledge and
showing people the action plan, which is what I'm always asking,
like great advice, show me how I think that really helps and
brings a tremendous amount of value.
Lucas Root: Amazing. Okay, so I love it. That helping people
connect knowledge to action is the purpose. I love that you
keep going back to this idea that success isn't necessarily
somebody who gets into business ownership, but success is
actually the people who come through your community and find
a path forward that makes sense for them. And that may mean
continuing in a job. It may mean embracing the job that they're
in right now as the path for them or changing jobs or moving
into business ownership. That's fantastic. I love that. How
would a newbie to any community but yours in particular, how
would a newbie to any community recognize that the purpose of
that community is going to help them succeed and thrive, and
let's use your community as the example.
Giuseppe Grammatico: I think telling them what the community
is. And you know, we always will welcome someone that that's new.
That's the beginning of the journey. So I'll kind of lay a
roadmap of where the information is to so basically saying, okay,
this isn't a community about franchising. This is that
community, as I mentioned, where we're bringing in some great
information, and this is how to go about it. So I think, for the
new person that maybe can't contribute as much, I think if
you lay out the groundwork, as to the purpose of the community,
this is where you can gather the information, start here, start
with maybe these five podcasts before anything else, that gives
a little bit more of the groundwork, and then from there,
then you start a conversation, then, don't read everything, and
then you have all this knowledge in your head, you don't know
what to do with. So maybe review these five podcasts, one podcast
a day for the next five days, Monday to Friday, come back to
me with your thoughts or direction, and then I could
supply you, maybe it's a connection, someone I had on the
show directly. Maybe it's, you know, what, based of your
questions and what you're saying, it sounds like more of a
career change, maybe review this webinar, give me your thoughts,
and then I can put you if need be in touch with a career
counselor. So the new people that are coming into the
community, obviously, they don't know what they don't know. So I
want them to go in, absorb some of the unbiased, we try to be as
unbiased as possible. And then show them and going back to the
roadmap. Look at this first, don't just go to the website,
and we were close to 100 episodes, and you're going to
spend the rest of the year reviewing these episodes, break
it up into chunks like Tony Robbins talks about, break it up
into chunks, absorb it, come back to me, and then I'll point
you in the right direction.
Lucas Root: I love that. So you have these five that you've
picked out, does that list change?
Giuseppe Grammatico: Yes, well, not as much more, depending if
they're brand new, never own the business, it's typically four or
five of the similar podcast. But if it's someone coming in, that
has own business, they're in a different spot. So we may show
them it may be two of the same. And then three additional four
people that have actually owned businesses, since we have some
great stories of people that have owned business. And have
already made that transition from employee to employer. So
yes, it could change based of their experience level.
Lucas Root: Awesome. And while they listen to those first four
or five, they're getting a couple of things out of that
they're starting to understand your purpose, because you
probably show up and highlight that purpose first and multiple
times throughout each and every one, right. So they're getting a
flavor of the purpose. They're getting a feel for the way that
you communicate so that they know best how to receive that
information, right. They're getting sort of the baseline
understanding that they need to be able to navigate inside the
community. So and that could be, who do I need to talk to? It
could be what kinds of episodes should I go and listen more of?
It could be, I love you, you're amazing, and this is not for me.
Thank you very much.
Giuseppe Grammatico: Yeah, that's exactly it. I even had a
mentor years ago, I wrote a book two years ago. And he's like,
bundle your ideas in a book. Some people prefer reading and I
think the book outlines a lot of the thought process and even
talk about how to build your own team or community. It's chapter
four in the book. So we talk about that, we call it a team,
it's essentially a team or community because you can expand
on that. But if you bundle your ideas in a book, I think that is
almost better than a conversation because initially I
should say, because they have the groundwork, they can read it
on like wow, I've had people that were interested and they go
I go read the book first the 30 Minute read and then come back
and say wow, I really realized that I don't want a franchise, I
really realize like, oh my god, like I didn't even know there
were franchises that existed in industries and that they do the
marketing for you. I'm just throwing out examples. So I
think if you can bundle the ideas both I do it in audio and
and obviously in print with the book. People absorb knowledge in
a different way. So I try to accommodate the best I can via
different platforms. and media options.
Lucas Root: That's great. Yeah, I love to read, I read very
quickly, I prefer to consume most of my information via
reading. So people who only have audio podcasts, like, for
example, Tim Ferriss, I love him. But he only transcribes
about one in four of his episode. So I actually only
consume about one in four of his episodes, because I just don't
prefer to listen. So it's awesome that you've done that
you like you, you put it into a book so that people can read if
that's what they prefer. That's fantastic.
Giuseppe Grammatico: And part of that going back to the community
was people requested, do you have an audio book? You have
this? That why I try to accommodate. But there comes a
time where, okay, you can only do so much. It's just me doing
this. So we try to accommodate we try to answer questions, the
best we can. But sometimes it's just, you know, the audio wasn't
available initially. So we kind of said for now, and now it's in
print. But eventually, actually, I didn't do a formal audio book,
I did a podcast where I basically went through chapter a
chapter. So it was almost like a summary. But we touched on each
chapter, and I actually added additional real life stories
that happened after the book was written.
Lucas Root: Oh, that's cool.
Giuseppe Grammatico: So I kind of I kind of did that. So it's
not an official audio book, but as close to it as yet.
Lucas Root: That's pretty cool. I like it. Um, do the people in
your community follow your lead on this? So they see what you're
doing, you're reaching out to the community members in all the
different platforms where they might show up. Like, where are
you hanging out? I'm going to go there and talk to you there. Do
you prefer audio or reading up, I'll help you get the
information that you need, I'll help you get the content that
you need in whatever preferred format? Are your community
members following your lead on that?
Giuseppe Grammatico: I believe so. You know, when we ask for
feedback, and follow up, I mean, I've had people in the community
start their own podcast, after being in the community, I've had
people move forward with a franchise either with me or
through somebody else. And then come back and offer additional
advice, or thank us for some of the knowledge. And now that
they're at a different spot, they're coming back. And we know
you have a solid community when they come back and give solid
feedback to say, yeah, I learned so much from the community now
that I own a business. I also want to kind of reengage and
bring back some of the knowledge I've learned by owning the
business, the good, the bad, the ugly, you know, it's not always
great. You know, I always tell people, if you're always hearing
great things, that's a red flag, it's business ownership, you
want to hear about the first couple months that you didn't
get to pay yourself and real life stories that you can't
learn about in a book that you're going to learn directly
from people that went through this. So yeah, I think they have
and we like to see growth and where people end up.
Lucas Root: That's amazing. I love it. Um, all right,
curveball, I hope you're ready for it. Curveball is what
question have I not asked you yet that you'd like me to ask?
Giuseppe Grammatico: You know, for me, I didn't maybe envision
it this way. And it kind of just worked out. So I think, move
forward with your big plan. And sometimes it's going to go in
different directions. So I didn't plan to have the podcast
even go on this long. It was something I was sampling. And
then obviously, we've got this community we've built out of it.
So you know, going with a purpose that for me, it was
networking and bringing value to the masses the best I could and
just getting in front of people that maybe normally would not be
able to get in front of. So I think sometimes it's about
really the who not the how, right? Not how am I going to get
there but who which was a company we had hired to help me
figure out like I knew how to launch a podcast by reading
about it, but I just needed that company to really help me launch
so which is by the way a book by Dan Sullivan from it's Strategic
Coach. And it's called Who Not How, it came out last year so I
think going out there with what you want to establish and then
finding the people that can truly help you establish that
whether that's be setting up the podcast for you, writing the
book, helping you set up the community. I think having the
big purpose in mind and then relying on other people to kind
of leverage your efforts and and guide you is key so, Who Not How
is a book that as I mentioned came out last year but I think
when people say you know I did it all on my own that's tough to
say you know, you're working and networking with people that have
guided me, whether they were a paid coach or someone that from
my network. So I think the people that are in your network
in your community are the key to your success.
Lucas Root: I love that. Yeah. Amazing. Thank you. Um,
Giuseppe, where can people find you if they want to?
Giuseppe Grammatico: Just if you go right to the website, so it's
GGTheFranchiseGuide, and that's a GUIDE realized sometimes it
sounds like GUY, but it's GGTheFranchiseGuide.com and you
can check out our podcast, you can download our book franchise
freedom, which is also the name of the podcast for free. There's
a webinar. So if you're thinking of employee versus employer,
what are the risks? We talked about it, we talked about the
risk on both sides. And if you're ready to talk, our
services are free. We are as I mentioned, if you're an
executive recruiter, you can book a call right on top of the
screen, send me a message or check out our YouTube or social
media where we've put together a 25 FAQs for anyone thinking of
about business ownership as well as franchise ownership. So
really simple website where I will give you everything and I'm
looking forward, I respond to every single message and looking
forward to questions, concerns. You want to be a guest on the
show. We'd love to love to speak with you.
Lucas Root: Yeah, right. And do reach out because you'll help
them figure out which of the 100 episodes are the right first
four or five for them to listen to.
Giuseppe Grammatico: Absolutely, we'll go through and based off
your current situation, if you're wanting to tackle a
subject matter, we could definitely get that for you and
make an introduction. So looking forward to that love to speak
with everyone.
Lucas Root: Awesome. Thank you so much, Giuseppe. I really
appreciate you talking about your community here.
Giuseppe Grammatico: Cool. Thanks, Lucas. Appreciate it.
Lucas Root: Thank you for joining us this week on Elements
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