Speaker: 00:00:00

welcome to the 6 figure Business Mastery podcast

00:00:02,633 --> 00:00:04,100

where every week Kirsten and Genie

00:00:04,100 --> 00:00:06,300

dive into the essential topics to fuel your business

00:00:06,300 --> 00:00:08,766

growth from copywriting to course creation

00:00:08,866 --> 00:00:10,300

mindset to video marketing

00:00:10,300 --> 00:00:11,400

they've got you covered

00:00:11,566 --> 00:00:14,000

tune in for expert guest interviews on all things

00:00:14,000 --> 00:00:15,066

marketing and business

00:00:15,066 --> 00:00:17,033

and learn how to work on your business

00:00:17,033 --> 00:00:18,633

not just in it so

00:00:18,633 --> 00:00:20,400

get ready to unlock your business potential

00:00:20,400 --> 00:00:21,900

and take it to the next level

00:00:22,133 --> 00:00:24,500

if you're ready to finally turn Instagram

00:00:24,500 --> 00:00:26,700

video ads into real results

00:00:26,700 --> 00:00:28,366

this episode is for you

00:00:28,366 --> 00:00:30,700

it's gonna break down exactly what to run

00:00:30,700 --> 00:00:31,500

what to avoid

00:00:31,500 --> 00:00:34,433

and how to craft an offer that actually converts

00:00:34,700 --> 00:00:37,500

so our guest today I'm excited to introduce you to

00:00:37,500 --> 00:00:38,833

his name is Brady Sticker

00:00:38,833 --> 00:00:40,800

his company is Church Candy

00:00:40,800 --> 00:00:43,966

I love that name and we look forward to having you

00:00:43,966 --> 00:00:45,500

and learning more from you Brady

00:00:45,500 --> 00:00:46,966

thanks for coming yes

00:00:46,966 --> 00:00:47,700

of course Jenny

00:00:47,700 --> 00:00:49,666

I'm so excited to be here with you guys today

00:00:50,233 --> 00:00:50,733

well Brady

00:00:50,733 --> 00:00:52,633

I always love to ask this question first

00:00:52,633 --> 00:00:54,033

how did you end up in the place

00:00:54,033 --> 00:00:56,500

where you are with church candy and running ads

00:00:56,500 --> 00:00:58,100

what was your journey to get here

00:00:58,366 --> 00:00:59,533

yeah it's a great question

00:00:59,533 --> 00:01:02,300

I get that a lot'cause I'm very young for where I'm at

00:01:02,300 --> 00:01:04,066

at life I got married at 19

00:01:04,133 --> 00:01:06,933

and you don't typically see that with my generation

00:01:06,933 --> 00:01:11,366

I'm 27 years old I have two wonderful kids and yeah

00:01:11,366 --> 00:01:13,600

so I was actually a pastor

00:01:13,600 --> 00:01:16,000

over the youth ministry at my church

00:01:16,100 --> 00:01:18,300

and it was a smaller church

00:01:18,300 --> 00:01:19,633

so they couldn't afford to pay me

00:01:19,633 --> 00:01:20,900

so I had a day job

00:01:20,966 --> 00:01:23,700

and that day job was actually running ads

00:01:23,700 --> 00:01:24,900

for chiropractors

00:01:24,900 --> 00:01:27,700

I worked for a marketing agency that did that

00:01:27,700 --> 00:01:29,466

that my dad actually started

00:01:29,833 --> 00:01:31,733

and throughout that season

00:01:31,733 --> 00:01:34,533

my pastor asked me one day he's like Brady like uh

00:01:34,533 --> 00:01:36,000

is there a way you could take kind of

00:01:36,000 --> 00:01:37,566

what you learn from your day job

00:01:37,566 --> 00:01:38,800

and help us out at the church

00:01:38,800 --> 00:01:40,500

and we wanna greet some people in the city

00:01:40,500 --> 00:01:41,566

invite people to church

00:01:41,566 --> 00:01:43,200

with some social media campaigns

00:01:43,200 --> 00:01:43,600

I was like yeah

00:01:43,600 --> 00:01:46,366

absolutely let's do it and it took a while

00:01:46,366 --> 00:01:49,100

like the first $500 our church spent on ads

00:01:49,200 --> 00:01:50,333

no one showed up from it

00:01:50,333 --> 00:01:52,833

I was I was embarrassed and I I was like okay

00:01:52,833 --> 00:01:54,800

this is not gonna work but luckily

00:01:54,800 --> 00:01:57,600

my pastor didn't give up on me and we kept trying it

00:01:57,600 --> 00:01:58,600

and eventually like

00:01:58,600 --> 00:02:00,133

we got things ironed out

00:02:00,133 --> 00:02:02,700

and we started seeing new families visit our church

00:02:02,733 --> 00:02:03,400

and then all of a sudden

00:02:03,400 --> 00:02:06,100

I started getting phone calls from other pastors

00:02:06,100 --> 00:02:08,700

in other cities asking if I could help them too

00:02:08,700 --> 00:02:12,100

and so today we've served over 1,000 churches

00:02:12,100 --> 00:02:12,933

and we say that

00:02:12,933 --> 00:02:13,600

we're on a mission

00:02:13,600 --> 00:02:15,833

to connect a million people to a local church

00:02:15,833 --> 00:02:18,000

and we track that every single week

00:02:18,000 --> 00:02:21,633

we have now connected over 300,000 people to churches

00:02:21,633 --> 00:02:22,666

all across the country

00:02:23,566 --> 00:02:25,633

what a great impact you're making

00:02:25,633 --> 00:02:28,133

that's amazing yeah

00:02:28,133 --> 00:02:29,833

and I think I live in Florida

00:02:29,833 --> 00:02:31,766

we joke that nobody is actually from Florida

00:02:31,766 --> 00:02:34,300

everybody moves here and I know for a lot of people

00:02:34,300 --> 00:02:35,433

that's the first thing that they're working on

00:02:35,433 --> 00:02:37,433

figuring out is what church to go to

00:02:37,433 --> 00:02:39,700

so do you have a lot of Florida clients

00:02:39,833 --> 00:02:41,800

oh we have clients all over

00:02:41,800 --> 00:02:43,200

like it's funny

00:02:43,200 --> 00:02:47,900

I had my team make a map of everywhere we have churches

00:02:47,900 --> 00:02:49,633

you would think it would mainly be in the south

00:02:49,633 --> 00:02:51,700

or the Bible Belt but it's everywhere

00:02:51,733 --> 00:02:53,033

we've got churches in Miami

00:02:53,033 --> 00:02:54,833

we've got churches in Seattle

00:02:54,900 --> 00:02:58,133

churches all across the east and West Coast California

00:02:58,133 --> 00:03:01,033

New England so it's really cool to see how God's using

00:03:01,033 --> 00:03:01,566

you know church

00:03:01,566 --> 00:03:04,466

candy to impact so many people all across the country

00:03:05,166 --> 00:03:05,833

awesome now

00:03:05,833 --> 00:03:07,433

do you only run ads for churches

00:03:07,433 --> 00:03:09,300

or do you run ads for other businesses

00:03:09,733 --> 00:03:12,800

so the company only runs ads for churches

00:03:12,933 --> 00:03:15,700

I do take on some high ticket coaching clients

00:03:15,700 --> 00:03:18,466

where I help set up your ads for your business

00:03:18,800 --> 00:03:20,700

that's at a lot larger scale

100

00:03:20,833 --> 00:03:22,433

and that basically came across

101

00:03:22,433 --> 00:03:24,533

whenever I would always tell people no

102

00:03:24,533 --> 00:03:25,966

and then someone was like well

103

00:03:25,966 --> 00:03:27,766

everyone has a price and I was like alright

104

00:03:27,766 --> 00:03:29,533

well let's let's chat about that

105

00:03:29,533 --> 00:03:31,966

so I do take on a handful of those clients

106

00:03:31,966 --> 00:03:34,633

but for the most part it's just churches okay

107

00:03:34,633 --> 00:03:36,700

so for all of you listening out there

108

00:03:36,700 --> 00:03:38,633

let your pastors know about

109

00:03:38,633 --> 00:03:40,466

Brady and his ads that he runs

110

00:03:40,533 --> 00:03:42,200

who knows maybe your church could grow that way

111

00:03:42,200 --> 00:03:44,966

so I love this so what are some of the you know

112

00:03:44,966 --> 00:03:47,233

when you first are gonna run an ad campaign

113

00:03:47,433 --> 00:03:48,833

what are some of the things that you need to do

114

00:03:48,833 --> 00:03:50,700

right off the bat yeah

115

00:03:50,700 --> 00:03:51,400

I mean for me

116

00:03:51,400 --> 00:03:53,500

we've grown our business

117

00:03:53,500 --> 00:03:55,733

like the way we've reached pastors

118

00:03:56,033 --> 00:03:58,433

the No. 1 lead source for us is

119

00:03:58,433 --> 00:04:00,000

Instagram and Facebook ads

120

00:04:00,166 --> 00:04:02,433

and so this is something that yes

121

00:04:02,433 --> 00:04:03,200

we do for our clients

122

00:04:03,200 --> 00:04:05,333

but we know for us really really well

123

00:04:05,533 --> 00:04:06,300

and I think like

124

00:04:06,300 --> 00:04:08,933

if you're just wanting to start running ads

125

00:04:08,933 --> 00:04:11,033

the thing that you need to focus on is

126

00:04:11,033 --> 00:04:14,000

how do you make the ads not look like ads

127

00:04:14,000 --> 00:04:15,933

like that's what we have found that works the best

128

00:04:15,933 --> 00:04:17,600

if like it doesn't look like an ad

129

00:04:17,600 --> 00:04:18,866

because here's the thing like

130

00:04:18,900 --> 00:04:20,900

if people are on social media

131

00:04:20,900 --> 00:04:23,833

and they come across your ad well

132

00:04:23,833 --> 00:04:24,633

if it's obviously

133

00:04:24,633 --> 00:04:25,966

you're just trying to sell them something

134

00:04:25,966 --> 00:04:28,533

what do they do they're just gonna swipe away right

135

00:04:28,533 --> 00:04:30,433

like they're not gonna stop it

136

00:04:30,433 --> 00:04:32,533

but if you can

137

00:04:32,600 --> 00:04:35,966

get them engaged and hooked at the very beginning

138

00:04:35,966 --> 00:04:38,400

and it doesn't obviously come across right away that

139

00:04:38,400 --> 00:04:39,833

like oh this is obviously an ad

140

00:04:39,833 --> 00:04:41,600

Brady's trying to sell me something

141

00:04:41,900 --> 00:04:45,100

you're going to see way better results with your ads

142

00:04:45,100 --> 00:04:46,000

like for us

143

00:04:46,000 --> 00:04:48,500

all of our ads that we run for our business

144

00:04:48,700 --> 00:04:52,000

are focused on filling up a calendar with like

145

00:04:52,000 --> 00:04:53,800

sales appointments sales calls

146

00:04:54,200 --> 00:04:57,366

and what we have found that works best are ads

147

00:04:57,366 --> 00:04:59,500

instead of me just running my mouth to the camera

148

00:04:59,500 --> 00:05:00,333

like this

149

00:05:00,333 --> 00:05:03,133

it's ads of our clients talking about the results

150

00:05:03,133 --> 00:05:05,033

we've gotten them where it's

151

00:05:05,033 --> 00:05:06,933

so I actually host a podcast

152

00:05:06,966 --> 00:05:09,500

and I've started doing it all in person

153

00:05:09,566 --> 00:05:10,533

and here's why

154

00:05:10,533 --> 00:05:12,900

it's actually I record right here in the studio

155

00:05:13,233 --> 00:05:14,933

the reason why I do the podcast in person

156

00:05:14,933 --> 00:05:17,000

I'll fly one of our clients out here

157

00:05:17,566 --> 00:05:19,533

it gets expensive but it's worth it

158

00:05:19,533 --> 00:05:24,766

because I have just found that a video of someone on

159

00:05:24,766 --> 00:05:26,133

like a podcast clip

160

00:05:26,233 --> 00:05:28,133

because people are already used to seeing podcast

161

00:05:28,133 --> 00:05:32,266

clips on social media it performs really really well

162

00:05:32,566 --> 00:05:35,733

and so if I sit down with a client and interview them

163

00:05:35,733 --> 00:05:38,400

ask them their story tell them you you know

164

00:05:38,400 --> 00:05:40,566

just ask a them to tell their story

165

00:05:40,566 --> 00:05:41,633

and then we talk about like

166

00:05:41,633 --> 00:05:44,500

how our business has impacted their ministry

167

00:05:44,500 --> 00:05:46,500

and then they talk about all the new guests

168

00:05:46,500 --> 00:05:48,233

they've gotten all the growth they've gotten

169

00:05:48,233 --> 00:05:50,300

whenever they have one of these podcast microphones

170

00:05:50,300 --> 00:05:52,566

and they're looking off to the side and they're saying

171

00:05:52,566 --> 00:05:54,733

yeah the No. 1 thing we did to grow our church was

172

00:05:54,733 --> 00:05:55,933

use church candy

173

00:05:56,400 --> 00:05:59,533

that doesn't look like an ad comparatively nothing

174

00:05:59,533 --> 00:06:02,166

obviously I love all podcast shapes and sizes

175

00:06:02,166 --> 00:06:04,533

I'm literally doing a virtual podcast right now

176

00:06:04,533 --> 00:06:06,400

but if I only did virtual

177

00:06:06,400 --> 00:06:09,700

and the pastor's looking into the camera and says yeah

178

00:06:09,700 --> 00:06:12,366

the No. 1 thing we did to grow our church is use church

179

00:06:12,366 --> 00:06:15,233

candy it just doesn't have the same feel

180

00:06:15,233 --> 00:06:17,300

because I'm looking directly into the camera

181

00:06:17,433 --> 00:06:20,433

that could be an actor that I paid for all we know

182

00:06:20,433 --> 00:06:23,433

but there's when your ads don't look like ads

183

00:06:23,566 --> 00:06:24,966

there's a sense of authenticity

184

00:06:24,966 --> 00:06:27,600

and that's why I love using like podcast clips

185

00:06:27,600 --> 00:06:28,000

and just like

186

00:06:28,000 --> 00:06:30,800

authentic testimonials have just worked really

187

00:06:30,800 --> 00:06:32,200

really well for us

188

00:06:32,600 --> 00:06:35,500

booking calls for our marketing agency

189

00:06:36,133 --> 00:06:39,133

so great to come up with like something so small

190

00:06:39,133 --> 00:06:41,266

like looking away from the camera

191

00:06:41,533 --> 00:06:43,500

that has such a great impact

192

00:06:44,500 --> 00:06:47,200

yeah we've tested all sorts of

193

00:06:47,200 --> 00:06:47,900

I'm embarrassed

194

00:06:47,900 --> 00:06:50,333

and I don't want to say how much we have spent on ads

195

00:06:50,333 --> 00:06:51,100

this year

196

00:06:51,100 --> 00:06:54,366

but it is in the six figures and it's only September

197

00:06:54,366 --> 00:06:56,166

so we have like really found

198

00:06:56,166 --> 00:07:00,433

what has worked to get service based businesses

199

00:07:00,633 --> 00:07:02,700

new clients cause we did it for our business

200

00:07:02,733 --> 00:07:04,400

and so I struggle with a

201

00:07:04,400 --> 00:07:05,966

lot of other entrepreneurs as far as like

202

00:07:05,966 --> 00:07:07,500

shiny object syndrome so

203

00:07:07,500 --> 00:07:10,500

it makes me want to now start helping other businesses

204

00:07:10,500 --> 00:07:12,833

too but I've got to I stay focused

205

00:07:12,833 --> 00:07:15,300

I always remind myself Steve Jobs used to say

206

00:07:15,300 --> 00:07:17,233

focus is saying no to good ideas

207

00:07:17,700 --> 00:07:19,300

but like I said to everyone's got a price

208

00:07:19,300 --> 00:07:21,533

so if you do want me to help you with this

209

00:07:21,533 --> 00:07:22,933

shoot me a DM on Instagram

210

00:07:22,933 --> 00:07:24,366

and maybe it'd be a good fit

211

00:07:24,366 --> 00:07:26,433

but most likely I'm gonna say no haha

212

00:07:26,633 --> 00:07:28,366

but I love that that's also about the

213

00:07:28,366 --> 00:07:29,733

the whole thing that you have your niche

214

00:07:29,733 --> 00:07:31,766

you know who you can help the most

215

00:07:31,766 --> 00:07:33,033

and you're really focused on that

216

00:07:33,033 --> 00:07:34,333

and it's also your heart right

217

00:07:34,333 --> 00:07:36,633

like helping churches bringing new families

218

00:07:36,633 --> 00:07:38,800

so absolutely makes sense

219

00:07:38,833 --> 00:07:40,433

so what are some of the three

220

00:07:40,433 --> 00:07:42,333

3 key points to build a better ad

221

00:07:42,333 --> 00:07:44,200

like you know if you're helping people figure out like

222

00:07:44,200 --> 00:07:46,000

what type of ad should they create

223

00:07:46,400 --> 00:07:48,833

obviously the video ads having your customers in them

224

00:07:48,833 --> 00:07:50,600

but what are some other things that they can

225

00:07:50,633 --> 00:07:52,966

do to build great ads yeah

226

00:07:52,966 --> 00:07:54,300

I I always tell people like

227

00:07:54,300 --> 00:07:56,800

you need to look at the 3 p's the people

228

00:07:56,800 --> 00:07:58,166

pain and promise right

229

00:07:58,166 --> 00:08:02,033

so people would be who are you showing this ad to right

230

00:08:02,033 --> 00:08:03,033

what we have found

231

00:08:03,033 --> 00:08:05,433

that works best for actually targeting

232

00:08:05,566 --> 00:08:06,500

the people that I wanna reach

233

00:08:06,500 --> 00:08:07,033

which would be like

234

00:08:07,033 --> 00:08:09,233

lead and executive pastors of churches

235

00:08:09,633 --> 00:08:11,800

there's a strategy called retargeting

236

00:08:11,933 --> 00:08:13,400

this is like what Amazon does

237

00:08:13,400 --> 00:08:14,400

like if you're on Amazon

238

00:08:14,400 --> 00:08:16,333

and you're looking at a cool podcast microphone

239

00:08:16,333 --> 00:08:18,200

like this then you go to Instagram

240

00:08:18,200 --> 00:08:20,233

and you see ads for this microphone

241

00:08:20,333 --> 00:08:21,866

that's not a coincidence right

242

00:08:22,533 --> 00:08:24,533

Amazon knows that you're interested in this

243

00:08:24,533 --> 00:08:26,700

so they're gonna target you directly with ads

244

00:08:26,766 --> 00:08:30,233

so what we do and we do this for our clients too

245

00:08:30,233 --> 00:08:30,933

it's really easy

246

00:08:30,933 --> 00:08:34,766

you just set up the meta pixel on your website

247

00:08:34,766 --> 00:08:36,033

and it allows you to build

248

00:08:36,033 --> 00:08:36,700

like a custom

249

00:08:36,700 --> 00:08:38,533

audience of people that have been to your website

250

00:08:38,700 --> 00:08:39,366

251

00:08:39,366 --> 00:08:42,300

we already get a lot of organic traffic to our website

252

00:08:42,300 --> 00:08:46,100

just from referrals or people that watch our podcast

253

00:08:46,100 --> 00:08:48,433

or even people that like engage with us on Instagram

254

00:08:48,433 --> 00:08:50,400

we're able to show them more ads

255

00:08:50,400 --> 00:08:50,933

but so

256

00:08:50,933 --> 00:08:53,066

we'll show ads to people that are already interested

257

00:08:53,700 --> 00:08:56,000

right and that has a higher likelihood of converting

258

00:08:56,000 --> 00:08:56,633

why well

259

00:08:56,633 --> 00:08:57,500

cause they already know you

260

00:08:57,500 --> 00:09:00,033

that that trust has already been built

261

00:09:00,300 --> 00:09:02,600

and then the second thing is

262

00:09:02,600 --> 00:09:03,733

are they qualified

263

00:09:03,833 --> 00:09:07,266

and the people that you're showing the ads to

264

00:09:07,533 --> 00:09:09,366

can they actually afford your services

265

00:09:09,366 --> 00:09:11,300

are they a good fit for your program

266

00:09:11,433 --> 00:09:13,333

I'll tell you this we turn away

267

00:09:13,333 --> 00:09:15,800

probably close to 100 churches every single month

268

00:09:15,800 --> 00:09:17,133

just cause we're not a good fit

269

00:09:17,366 --> 00:09:18,433

like they can't

270

00:09:18,433 --> 00:09:20,033

there's no way they could afford us like

271

00:09:20,033 --> 00:09:21,233

and and I would even tell them like

272

00:09:21,233 --> 00:09:22,033

if it was my brother

273

00:09:22,033 --> 00:09:23,800

that was the pastor of that church is like look

274

00:09:23,900 --> 00:09:24,733

I love what you're doing

275

00:09:24,733 --> 00:09:26,800

you guys don't need Instagram Facebook ads right now

276

00:09:26,800 --> 00:09:27,900

there's some other things

277

00:09:27,900 --> 00:09:28,966

like if it's just like

278

00:09:28,966 --> 00:09:30,366

three people to meet in the living room

279

00:09:30,366 --> 00:09:31,800

I love that but like

280

00:09:31,800 --> 00:09:33,500

you're not at the stage where you need

281

00:09:33,733 --> 00:09:36,300

Instagram and Facebook ads right now right

282

00:09:36,500 --> 00:09:38,300

and maybe like thinking through this okay

283

00:09:38,300 --> 00:09:40,300

maybe we need to have like a down sell or something

284

00:09:40,300 --> 00:09:42,166

if I'm turning away 100 churches a month

285

00:09:42,166 --> 00:09:44,300

like maybe we need to have a a better uh

286

00:09:44,366 --> 00:09:45,200

lower ticket

287

00:09:45,200 --> 00:09:47,000

or some kind of coaching or something for them

288

00:09:47,000 --> 00:09:48,933

but regardless of the people right

289

00:09:49,100 --> 00:09:50,800

so what we do on our ads is

290

00:09:50,800 --> 00:09:52,633

before they even see a calendar

291

00:09:52,633 --> 00:09:55,233

we ask them questions and based on those questions

292

00:09:55,233 --> 00:09:56,766

we either show them a calendar

293

00:09:56,766 --> 00:09:59,100

or we have just like a bunch of free resources

294

00:09:59,100 --> 00:10:00,566

for small churches I

295

00:10:00,566 --> 00:10:02,933

this reminds me I actually tried to sell it

296

00:10:02,933 --> 00:10:06,233

it was like 100 bucks and you get all of this

297

00:10:06,233 --> 00:10:07,633

and then people would leave comments like

298

00:10:07,633 --> 00:10:09,800

oh they're just after the money and it's like

299

00:10:09,800 --> 00:10:12,633

no like the hundred dollars for us doesn't mean much

300

00:10:12,633 --> 00:10:14,433

it's just covering the ad spend

301

00:10:14,700 --> 00:10:17,000

that we spent on the ads for you to even go there

302

00:10:17,000 --> 00:10:17,833

so I was like whatever

303

00:10:17,833 --> 00:10:19,300

we'll just give it away for free

304

00:10:19,466 --> 00:10:21,500

so are they No. 1 people who are you showing it to

305

00:10:21,500 --> 00:10:22,400

how are you showing it to them

306

00:10:22,400 --> 00:10:25,133

with your targeting and are they qualified people

307

00:10:25,133 --> 00:10:26,400

then pain right

308

00:10:26,400 --> 00:10:30,366

what is keeping your Avatar up at night right

309

00:10:30,366 --> 00:10:33,333

like what are the biggest problems that they have

310

00:10:33,333 --> 00:10:34,566

if you're doing b to B

311

00:10:34,566 --> 00:10:37,366

what's the biggest problems they have in their business

312

00:10:37,366 --> 00:10:41,566

or for like us a lot of churches they throughout covid

313

00:10:41,566 --> 00:10:42,200

right

314

00:10:42,200 --> 00:10:46,100

this was great for us because we started in like 2021

315

00:10:46,100 --> 00:10:49,300

2022 a lot of churches were empty

316

00:10:49,300 --> 00:10:52,200

they were on decline they they needed to get people in

317

00:10:52,200 --> 00:10:54,933

and so that was what was keeping pastors up at night

318

00:10:54,933 --> 00:10:57,366

it's like we need to reach people like people are lost

319

00:10:57,366 --> 00:10:59,700

like we've gotta we've gotta reach our city

320

00:11:00,000 --> 00:11:02,133

for us as a marketing agency

321

00:11:02,133 --> 00:11:03,500

it's like I gotta get new clients

322

00:11:03,500 --> 00:11:04,733

I gotta keep my clients like

323

00:11:04,733 --> 00:11:06,200

these are the problems

324

00:11:06,333 --> 00:11:09,533

that I have as a marketing agency owner right

325

00:11:09,533 --> 00:11:11,433

so you gotta think of what's the pain

326

00:11:11,433 --> 00:11:14,366

what are the problems that your audience has

327

00:11:14,366 --> 00:11:16,933

and then that's gonna help you build an effective ad

328

00:11:16,933 --> 00:11:18,166

because you want to

329

00:11:18,166 --> 00:11:20,766

enter that conversation that they're already having

330

00:11:20,766 --> 00:11:21,900

in their head right

331

00:11:21,900 --> 00:11:24,200

like if they're already thinking about like man

332

00:11:24,200 --> 00:11:25,800

this is what's keeping me up at night

333

00:11:25,800 --> 00:11:27,233

and they see one of your ads

334

00:11:27,366 --> 00:11:28,333

it's gonna convert really

335

00:11:28,333 --> 00:11:29,800

really well why

336

00:11:30,533 --> 00:11:32,900

but guys you're speaking their language right

337

00:11:32,900 --> 00:11:34,100

you're entering that conversation

338

00:11:34,100 --> 00:11:35,866

they're already having in their head

339

00:11:36,000 --> 00:11:38,233

and then the last one is promise right

340

00:11:38,233 --> 00:11:40,133

a lot of the times I will like

341

00:11:40,133 --> 00:11:41,200

over explain

342

00:11:41,200 --> 00:11:45,333

like add strategy and the targeting and all of this

343

00:11:45,333 --> 00:11:46,833

and I'm selling the drill

344

00:11:46,833 --> 00:11:48,766

not the hole you know what I mean

345

00:11:48,766 --> 00:11:49,333

like I

346

00:11:49,333 --> 00:11:50,900

I need to focus more

347

00:11:50,900 --> 00:11:54,100

and we found that ads that get the best results are

348

00:11:54,100 --> 00:11:56,133

whenever it's testimonials of our clients

349

00:11:56,133 --> 00:11:59,100

or podcast clips those outperform

350

00:11:59,100 --> 00:11:59,533

the videos

351

00:11:59,533 --> 00:12:01,566

where I'm talking about our unique strategies

352

00:12:01,566 --> 00:12:02,600

and how it works

353

00:12:02,900 --> 00:12:04,733

no one cares about that at the end of the day

354

00:12:04,933 --> 00:12:05,800

at the end of the day

355

00:12:05,800 --> 00:12:07,866

like they wanna know what's the promise

356

00:12:07,966 --> 00:12:11,333

what are the results that I'm gonna see from this right

357

00:12:11,333 --> 00:12:14,200

and so if you can just keep those three things in mind

358

00:12:14,200 --> 00:12:16,000

the people that you're showing the ads to

359

00:12:16,000 --> 00:12:16,633

the pain

360

00:12:16,633 --> 00:12:18,533

the problems that are keeping them up at night

361

00:12:18,533 --> 00:12:20,633

and then focus on that promise

362

00:12:20,700 --> 00:12:22,100

how you're going to help them

363

00:12:22,100 --> 00:12:23,700

get from point a to point B

364

00:12:24,033 --> 00:12:25,933

then you're gonna have a really

365

00:12:25,933 --> 00:12:28,100

well performing ad campaign

366

00:12:28,733 --> 00:12:30,033

Brady let me tell you

367

00:12:30,033 --> 00:12:32,100

both of us are very good at selling drills

368

00:12:32,100 --> 00:12:33,633

and not holes well

369

00:12:33,633 --> 00:12:35,966

I should say we try really hard to sell drills

370

00:12:35,966 --> 00:12:37,833

but we really should be selling holes

371

00:12:37,933 --> 00:12:40,500

I think that that's a hard thing for a lot of us to do

372

00:12:40,500 --> 00:12:40,900

right

373

00:12:40,900 --> 00:12:44,200

so it's it's those benefits it's what you can you know

374

00:12:44,200 --> 00:12:46,600

what you can get out of what we're selling to you

375

00:12:46,600 --> 00:12:48,166

do you have any more tips around that

376

00:12:48,166 --> 00:12:49,900

because I do feel like that's something a lot

377

00:12:49,900 --> 00:12:51,666

of business owners struggle with

378

00:12:52,133 --> 00:12:52,933

yeah I mean

379

00:12:52,933 --> 00:12:55,233

it's almost like if you were a travel agent

380

00:12:55,400 --> 00:12:57,633

you wanna sell Maui right

381

00:12:57,633 --> 00:12:58,900

you don't wanna sell oh

382

00:12:58,900 --> 00:13:00,700

you've got a 7:00am flight

383

00:13:00,700 --> 00:13:02,033

and you don't have TSA Precheck

384

00:13:02,033 --> 00:13:02,800

so that means

385

00:13:02,800 --> 00:13:04,800

you're getting to the airport two hours early

386

00:13:04,800 --> 00:13:06,466

so you gotta be at the airport at five

387

00:13:06,466 --> 00:13:08,433

that means you gotta wake up probably at like

388

00:13:08,433 --> 00:13:10,800

4:30 or 4:00am pack up the bags

389

00:13:10,800 --> 00:13:13,033

load the kids and you can't afford first class

390

00:13:13,033 --> 00:13:14,633

so you're sitting in coach with

391

00:13:14,633 --> 00:13:15,433

next to

392

00:13:15,433 --> 00:13:17,433

two people that probably didn't put deodorant on

393

00:13:17,433 --> 00:13:18,700

and then you're on the plane

394

00:13:18,700 --> 00:13:19,600

you're going it right

395

00:13:19,600 --> 00:13:22,066

that's selling the drill you know what I mean

396

00:13:22,233 --> 00:13:23,933

yeah you don't wanna sell the flight to Maui

397

00:13:23,933 --> 00:13:25,633

you wanna sell sitting on the beach

398

00:13:25,633 --> 00:13:28,366

you wanna sell the relaxation right

399

00:13:28,366 --> 00:13:30,300

and so even in like

400

00:13:30,300 --> 00:13:33,100

like practically like in our headlines

401

00:13:33,100 --> 00:13:35,866

we don't say like Facebook ads for churches

402

00:13:36,400 --> 00:13:39,933

no we'll say how to get new guests with social media

403

00:13:40,166 --> 00:13:44,833

or the average church we work with is getting 20 to 50

404

00:13:44,933 --> 00:13:46,433

new visitors every month right

405

00:13:46,433 --> 00:13:48,400

like we focus on that result

406

00:13:48,600 --> 00:13:51,000

and then the same thing too with like the testimonial

407

00:13:51,000 --> 00:13:53,666

so whenever I'm coaching like my video editors like

408

00:13:53,700 --> 00:13:53,966

okay

409

00:13:53,966 --> 00:13:57,066

if a client sends a testimonial or we record a podcast

410

00:13:57,133 --> 00:14:00,333

here's what to look for when you're clipping the ads

411

00:14:00,733 --> 00:14:02,466

look for the specific results

412

00:14:02,600 --> 00:14:03,733

it's great if they say like

413

00:14:03,733 --> 00:14:06,366

we love church candy the customer service is great

414

00:14:06,366 --> 00:14:09,000

Brady's an awesome guy the team's amazing

415

00:14:09,300 --> 00:14:11,133

sure all of that is good to have

416

00:14:11,133 --> 00:14:13,300

but I wanna hear the yeah

417

00:14:13,300 --> 00:14:15,333

our church went from 100 people

418

00:14:15,333 --> 00:14:17,666

to 200 people in one year

419

00:14:17,700 --> 00:14:19,333

and the only thing we were doing for outreach

420

00:14:19,333 --> 00:14:20,400

was social media ads

421

00:14:20,400 --> 00:14:21,166

422

00:14:21,166 --> 00:14:23,200

those are the kind of things that we want to look for

423

00:14:23,200 --> 00:14:25,633

and that's selling the promise

424

00:14:25,833 --> 00:14:28,233

right rather than selling the drill

425

00:14:28,233 --> 00:14:30,033

selling the hole rather than the drill

426

00:14:30,966 --> 00:14:31,766

it's funny because

427

00:14:31,766 --> 00:14:33,700

I was having a conversation earlier today

428

00:14:33,700 --> 00:14:35,133

with someone who

429

00:14:35,133 --> 00:14:37,600

helps businesses come up with an exit strategy

430

00:14:37,600 --> 00:14:39,366

we know so many businesses don't sell

431

00:14:39,366 --> 00:14:41,966

and they end up just closing up

432

00:14:41,966 --> 00:14:44,766

but we were talking about the fact that you need to

433

00:14:44,766 --> 00:14:46,600

prepare to sell your business

434

00:14:46,833 --> 00:14:48,533

and he said I often compare it to a house

435

00:14:48,533 --> 00:14:50,333

and people seem to understand that

436

00:14:50,333 --> 00:14:51,766

someone comes in to view the house

437

00:14:51,766 --> 00:14:53,100

that they want to buy from you

438

00:14:53,100 --> 00:14:53,933

and they're like well

439

00:14:53,966 --> 00:14:54,833

how's the plumbing oh

440

00:14:54,833 --> 00:14:56,233

that hasn't worked for years

441

00:14:56,233 --> 00:14:57,666

what about the kitchen oh

442

00:14:57,700 --> 00:14:59,933

we we took the stove out because we never cook

443

00:14:59,933 --> 00:15:00,500

so you're kind of

444

00:15:00,500 --> 00:15:00,933

pointing out

445

00:15:00,933 --> 00:15:02,600

all the things that are wrong with the house

446

00:15:02,600 --> 00:15:04,733

because you haven't bothered to keep it up

447

00:15:04,733 --> 00:15:05,966

and he says it's like a business

448

00:15:05,966 --> 00:15:07,800

if you want to sell your house for the most money

449

00:15:07,800 --> 00:15:08,766

you need to keep it up

450

00:15:08,766 --> 00:15:11,833

and you need to make it most desirable for most people

451

00:15:11,866 --> 00:15:13,400

and I thought that was a really good analogy

452

00:15:13,400 --> 00:15:15,100

and I loved your analogy as well is

453

00:15:15,100 --> 00:15:17,133

is thinking about how people can really

454

00:15:17,366 --> 00:15:20,000

visualize the results that they want

455

00:15:20,233 --> 00:15:23,333

and give them examples that can make them a comparison

456

00:15:23,333 --> 00:15:24,600

so they can understand

457

00:15:24,766 --> 00:15:26,533

what the outcome really could be

458

00:15:26,533 --> 00:15:28,500

and why it could be that way yeah

459

00:15:28,500 --> 00:15:29,733

absolutely so

460

00:15:29,733 --> 00:15:32,833

what are some things that people should absolutely do

461

00:15:32,833 --> 00:15:34,433

we talked a little bit about this already

462

00:15:34,433 --> 00:15:36,400

but some things that they shouldn't do

463

00:15:36,400 --> 00:15:38,533

when they're gonna run video ads

464

00:15:38,566 --> 00:15:40,833

so don't make them look like ads

465

00:15:40,833 --> 00:15:43,533

you want to make them look like

466

00:15:43,566 --> 00:15:45,700

just like an organic Instagram reel

467

00:15:45,700 --> 00:15:47,700

so like real practical

468

00:15:47,700 --> 00:15:50,200

like don't record your videos like this

469

00:15:50,433 --> 00:15:51,933

record them like this right

470

00:15:51,933 --> 00:15:55,200

I would recommend do some R&D

471

00:15:55,366 --> 00:15:56,433

go to Instagram

472

00:15:56,433 --> 00:15:59,300

and start consuming some Instagram reels

473

00:15:59,900 --> 00:16:00,433

uh now careful

474

00:16:00,433 --> 00:16:01,166

cause they'll trap you in

475

00:16:01,166 --> 00:16:02,333

and it's like two hours later

476

00:16:02,333 --> 00:16:02,966

it's like oh my gosh

477

00:16:02,966 --> 00:16:04,300

I've been researching and it's like no

478

00:16:04,300 --> 00:16:06,400

you've just been zooming scrolling like for me

479

00:16:06,400 --> 00:16:08,500

it's like barbecue and football videos

480

00:16:08,500 --> 00:16:10,500

I'll sit there for hours just watching that

481

00:16:11,066 --> 00:16:12,000

what that'll do is

482

00:16:12,000 --> 00:16:14,733

it'll allow you to see what are the types of formats

483

00:16:14,733 --> 00:16:16,133

the editing styles

484

00:16:16,133 --> 00:16:19,633

that people are already using on Instagram reels

485

00:16:19,833 --> 00:16:21,766

and you wanna make your ads look like that

486

00:16:21,766 --> 00:16:23,500

so just like really practically

487

00:16:23,566 --> 00:16:26,033

you don't want it to make look like a commercial right

488

00:16:26,033 --> 00:16:28,200

it's okay if you wanna use a fancy camera like this

489

00:16:28,200 --> 00:16:29,633

that I'm using here on this call

490

00:16:29,633 --> 00:16:31,066

but like turn it sideways

491

00:16:31,366 --> 00:16:33,033

that way it's vertical

492

00:16:33,033 --> 00:16:36,000

and it is the same aspect ratio as an Instagram reel

493

00:16:36,000 --> 00:16:37,933

so you want it to actually look

494

00:16:37,966 --> 00:16:40,666

organic in your editing style

495

00:16:41,233 --> 00:16:42,100

and then another thing is

496

00:16:42,100 --> 00:16:44,800

you don't wanna just make one variation

497

00:16:44,833 --> 00:16:47,333

so this is something that we like coach our clients on

498

00:16:47,333 --> 00:16:49,333

is record a video

499

00:16:49,333 --> 00:16:51,300

and then when you're done recording that video

500

00:16:51,533 --> 00:16:53,700

record three different hooks

501

00:16:53,933 --> 00:16:55,133

like that way

502

00:16:55,133 --> 00:16:57,966

we're able to split test what's performing the best

503

00:16:57,966 --> 00:16:59,633

you don't have to re record the whole video

504

00:16:59,633 --> 00:17:01,933

cause like the base ad can stay the same

505

00:17:01,933 --> 00:17:03,666

but if you're gonna do split tests

506

00:17:03,900 --> 00:17:04,766

instead of split testing

507

00:17:04,766 --> 00:17:06,300

two completely different videos

508

00:17:06,500 --> 00:17:07,033

split test

509

00:17:07,033 --> 00:17:10,266

the thing that's going to be the biggest needle mover

510

00:17:10,333 --> 00:17:13,133

and that's not just like the bulk of the video no

511

00:17:13,133 --> 00:17:15,400

the biggest needle mover is gonna be your hook right

512

00:17:15,400 --> 00:17:17,400

that's gonna get someone to stop scrolling

513

00:17:17,433 --> 00:17:19,600

so for example we tell our clients

514

00:17:19,733 --> 00:17:22,666

record three hooks one that's focused on faith

515

00:17:22,733 --> 00:17:25,133

one that's focused on family

516

00:17:25,133 --> 00:17:27,333

and one that's focused on community

517

00:17:27,333 --> 00:17:29,233

I wish I had another F Word fellowship

518

00:17:29,233 --> 00:17:31,533

there we go three FS so the faith is like hey

519

00:17:31,533 --> 00:17:33,900

are you looking to grow your relationship with God

520

00:17:33,900 --> 00:17:36,966

are you looking for a new church in the Houston area

521

00:17:36,966 --> 00:17:39,733

right that would be a faith focused hook

522

00:17:39,900 --> 00:17:41,500

the family one would be like

523

00:17:41,500 --> 00:17:43,133

maybe talking about cultures like hey

524

00:17:43,133 --> 00:17:43,733

do you want

525

00:17:43,733 --> 00:17:48,833

to raise your kids in a way that is based on the Bible

526

00:17:48,833 --> 00:17:51,400

and what you're looking around culture

527

00:17:51,400 --> 00:17:53,466

and you don't know what they're learning in school

528

00:17:53,566 --> 00:17:54,133

yada yada right

529

00:17:54,133 --> 00:17:56,100

that's one kind of maybe around family

530

00:17:56,300 --> 00:17:57,966

and then fellowship or community

531

00:17:57,966 --> 00:17:58,400

it's like hey

532

00:17:58,400 --> 00:18:00,433

doing life alone is no fun

533

00:18:00,500 --> 00:18:01,433

that's why here at our church

534

00:18:01,433 --> 00:18:02,333

we're all about fellowship

535

00:18:02,333 --> 00:18:03,966

we're all about community right

536

00:18:03,966 --> 00:18:06,400

so you can split test those three different hooks

537

00:18:06,400 --> 00:18:07,300

the rest of the video

538

00:18:07,300 --> 00:18:09,800

just inviting people to church is the exact same

539

00:18:09,833 --> 00:18:11,533

so what we'll do is

540

00:18:11,533 --> 00:18:14,466

I'll have a montage of testimonial videos

541

00:18:14,533 --> 00:18:16,966

where it's just 3 to 5 seconds

542

00:18:16,966 --> 00:18:19,233

of a client talking about how much they love us

543

00:18:19,233 --> 00:18:21,000

going back to back to back to back

544

00:18:21,000 --> 00:18:23,900

but I will record different hooks of myself

545

00:18:24,600 --> 00:18:26,633

whether it's like hey churches

546

00:18:26,633 --> 00:18:29,733

can your church handle new families visiting

547

00:18:29,933 --> 00:18:33,033

and then it just immediately cuts to testimonial

548

00:18:33,033 --> 00:18:35,833

testimonial testimonial testimonial um

549

00:18:36,100 --> 00:18:36,900

and I would just

550

00:18:36,900 --> 00:18:39,300

record different versions or variations

551

00:18:39,500 --> 00:18:42,733

of that hook then we'll split test that right

552

00:18:42,733 --> 00:18:45,600

and so and that kind of brings me to another thing

553

00:18:45,633 --> 00:18:48,533

I feel like a lot of service based businesses

554

00:18:48,766 --> 00:18:49,600

dramatically

555

00:18:49,600 --> 00:18:52,866

undervalue the power of testimonial videos

556

00:18:53,333 --> 00:18:56,633

like I've got a friend he runs a huge business

557

00:18:56,633 --> 00:18:58,566

they it's a digital marketing agency

558

00:18:58,566 --> 00:19:00,733

they do more like SEO and website stuff

559

00:19:00,733 --> 00:19:04,466

but they have like 400 clients

560

00:19:04,500 --> 00:19:07,833

but they have like seven testimonial videos

561

00:19:08,033 --> 00:19:10,033

and it's like what like no

562

00:19:10,033 --> 00:19:10,766

so like what

563

00:19:10,766 --> 00:19:13,700

I do is like we have a a team of account managers

564

00:19:13,700 --> 00:19:16,600

I incentivize them to get those videos

565

00:19:16,600 --> 00:19:19,133

whether it's on zoom calls like this

566

00:19:19,133 --> 00:19:21,033

and then we coach them on you know hey

567

00:19:21,033 --> 00:19:23,133

if a client says something awesome be like hey

568

00:19:23,133 --> 00:19:24,800

do you mind if I press record

569

00:19:25,000 --> 00:19:26,100

and you tell me that again

570

00:19:26,100 --> 00:19:28,566

so we can use that to help reach other people right

571

00:19:28,566 --> 00:19:31,133

or do something to where it's like hey

572

00:19:31,133 --> 00:19:33,200

if you send us a testimonial video

573

00:19:33,200 --> 00:19:36,166

you get this bonus thing like for us

574

00:19:36,166 --> 00:19:38,766

sometimes we'll do a text message campaign

575

00:19:38,766 --> 00:19:41,933

where we send out a mass text to your list

576

00:19:41,966 --> 00:19:44,433

inviting them to your falls around the corner

577

00:19:44,433 --> 00:19:44,900

so like

578

00:19:44,900 --> 00:19:45,733

your fall festival

579

00:19:45,733 --> 00:19:47,533

or trunk or treat that your church is doing

580

00:19:47,533 --> 00:19:51,500

or just some sort of bonus value that they get

581

00:19:51,533 --> 00:19:53,233

if they send in a testimonial video

582

00:19:53,233 --> 00:19:55,600

and then you leverage that testimonial video

583

00:19:55,633 --> 00:19:57,600

to get new clients cause like I've always said

584

00:19:57,600 --> 00:19:59,933

like this is how we've grown our business

585

00:20:00,133 --> 00:20:02,066

is when we get a new client

586

00:20:02,100 --> 00:20:04,033

we try to get them really really good results

587

00:20:04,133 --> 00:20:06,100

and when once we get them really good results

588

00:20:06,233 --> 00:20:06,333

589

00:20:06,333 --> 00:20:09,866

we document that in a testimonial video or a podcast

590

00:20:10,300 --> 00:20:12,833

and then from there we leverage that in our marketing

591

00:20:12,833 --> 00:20:14,766

we we leverage what the results

592

00:20:14,766 --> 00:20:15,600

we got them in our marketing

593

00:20:15,600 --> 00:20:16,600

and then we use that in our marketing

594

00:20:16,600 --> 00:20:17,900

to now get a new client

595

00:20:18,233 --> 00:20:19,633

and then once we get that new client

596

00:20:19,633 --> 00:20:20,200

what do we do oh

597

00:20:20,200 --> 00:20:22,033

we get them result and then it just repeats

598

00:20:22,300 --> 00:20:25,333

that's just the cycle that we've used to

599

00:20:25,333 --> 00:20:26,433

to grow our business

600

00:20:26,433 --> 00:20:28,666

to have served over 1,000 churches

601

00:20:28,900 --> 00:20:30,966

that is amazing fantastic

602

00:20:30,966 --> 00:20:34,833

I wanna talk if I might just go back to the hook yeah

603

00:20:34,833 --> 00:20:35,533

it sounded

604

00:20:35,533 --> 00:20:37,800

like you put the hook in the middle of the video

605

00:20:37,800 --> 00:20:39,133

is that right no

606

00:20:39,133 --> 00:20:41,000

the hook's gonna be at the beginning sorry yeah

607

00:20:41,000 --> 00:20:42,200

your hooks at the very beginning

608

00:20:42,200 --> 00:20:42,700

609

00:20:42,700 --> 00:20:45,266

you'll have a hook that gets someone to stop scrolling

610

00:20:45,533 --> 00:20:47,166

and then the body is the same

611

00:20:47,166 --> 00:20:51,000

so we divide our video ads into three parts hook body

612

00:20:51,200 --> 00:20:53,533

CTA called action and typically

613

00:20:53,533 --> 00:20:55,933

the body and called action are gonna be the same

614

00:20:55,933 --> 00:20:57,833

throughout ads that we're running

615

00:20:57,833 --> 00:20:58,800

our creatives

616

00:20:58,900 --> 00:21:01,200

the things that will split test are the hooks yeah

617

00:21:01,200 --> 00:21:03,366

that's I think so many people forget the CTAs

618

00:21:03,366 --> 00:21:04,633

don't they yeah

619

00:21:04,633 --> 00:21:06,433

no give them a next step right

620

00:21:06,600 --> 00:21:09,800

or give them 12 you can do this or this or this or this

621

00:21:09,800 --> 00:21:10,766

I think that's no give

622

00:21:10,766 --> 00:21:12,566

give them give them one next step like

623

00:21:12,566 --> 00:21:13,900

and if it's an ad it's like

624

00:21:13,900 --> 00:21:17,233

tap below to claim the freebie or schedule

625

00:21:17,233 --> 00:21:19,800

discovery call or whatever that next step would be

626

00:21:19,866 --> 00:21:21,200

well awesome yeah

627

00:21:21,200 --> 00:21:22,700

this has been fantastic

628

00:21:22,700 --> 00:21:24,633

thank you so much for sharing all of this

629

00:21:24,633 --> 00:21:25,166

now

630

00:21:25,166 --> 00:21:27,033

I know there are people listening and they're going

631

00:21:27,033 --> 00:21:27,533

okay well

632

00:21:27,533 --> 00:21:30,166

I need to talk to him haha cause I need his help

633

00:21:30,166 --> 00:21:33,133

so what is the best way for them to reach out to you

634

00:21:33,233 --> 00:21:33,566

uh yeah

635

00:21:33,566 --> 00:21:35,700

I'm most active on Instagram

636

00:21:35,700 --> 00:21:38,100

just at Brady sticker on there

637

00:21:38,100 --> 00:21:40,200

shoot me a DM I respond to every single one

638

00:21:40,200 --> 00:21:41,666

unless it's just like spam

639

00:21:41,700 --> 00:21:42,900

and I'd be happy to help you out there

640

00:21:42,900 --> 00:21:43,700

lovely Brady

641

00:21:43,900 --> 00:21:45,800

I want another little call to action for everybody here

642

00:21:45,800 --> 00:21:48,400

remember if your church is trying to grow

643

00:21:48,533 --> 00:21:51,400

maybe you could introduce Brady to your pastor

644

00:21:51,533 --> 00:21:53,533

because that's who he really focuses on helping

645

00:21:53,533 --> 00:21:54,800

as are the churches

646

00:21:54,966 --> 00:21:57,300

and I'm gonna mention your name to someone I

647

00:21:57,300 --> 00:21:58,800

who is very active in her church

648

00:21:58,800 --> 00:21:59,933

I'm talking to this weekend

649

00:21:59,933 --> 00:22:02,900

so I think what you're doing is amazing amazing

650

00:22:02,900 --> 00:22:03,433

I love it yeah

651

00:22:03,433 --> 00:22:05,633

you can send them to church candy.com

652

00:22:05,633 --> 00:22:07,333

check out one of our I think

653

00:22:07,333 --> 00:22:10,000

we have probably close to 100 testimonial videos now

654

00:22:10,000 --> 00:22:12,833

so we'd love to serve any churches out there

655

00:22:12,833 --> 00:22:14,900

well thank you so much for joining us today Brady

656

00:22:14,900 --> 00:22:17,966

you have shared so many great tips and ideas

657

00:22:17,966 --> 00:22:20,333

and suggestions that I know anybody

658

00:22:20,333 --> 00:22:21,966

listening is going to walk away with

659

00:22:21,966 --> 00:22:24,933

some great information so thanks for joining us today

660

00:22:25,166 --> 00:22:26,933

hey thank you guys so much for having me

661

00:22:26,933 --> 00:22:29,066

I hope I was able to give some value to your audience

662

00:22:29,166 --> 00:22:30,666

thanks for listening to the 6 figure

663

00:22:30,666 --> 00:22:32,266

Business Mastery podcast

664

00:22:32,500 --> 00:22:34,366

if you enjoyed listening to this episode

665

00:22:34,366 --> 00:22:36,300

and you are ready to leverage video marketing

666

00:22:36,300 --> 00:22:37,900

on all online platforms

667

00:22:37,900 --> 00:22:40,233

or maybe even start your own video podcast

668

00:22:40,366 --> 00:22:42,200

then you need to check out the done for you

669

00:22:42,200 --> 00:22:44,800

and done with you program at the marketing VA

670

00:22:44,800 --> 00:22:48,366

advantage.com and take your business to the next level