Your hair is totally down. I notice you're not tying it back like you used to. Yeah, it depends on the day. It's a mood thing. I think I told you this once. I had an analysis of my YouTube channel done. Shout out to our boy Tom Breeze. And Tom Breeze is building this really cool software that identifies inflection points on your videos. And those inflection points are when either people drop off or more people start watching, paying attention, engaging, etc. And there's two inflection points. On solutions that videos inflection point number one is when we start to go screen share, which makes sense because it's a Google ads channel. And so people want to know when you're gonna start actually showing them how to run Google ads. And inflection point number two is when my hair was done. We had more views on our videos and engaged and retained longer. When my hair was down versus when my hair was up. And I'm not here to argue with the people, Ralph. Who figured that out, though? don't think Tom figured it out. I think Tom gave me the data, and then I was coming through it, and I noticed either all the spikes that I saw in the graph were screen sharing or hair down. That's wild. You know who else I talked to about this though? Brandon Turner? Yeah. Beardy Brandon? Yeah. So Brandon talks he's probably, I think, maybe my favorite influencer, I think he just does such a phenomenal job with his content. But he talked to me about his beard. He's like, dude, the beard I almost couldn't do it without the beard. Cause he's so recognizable and it's so just unusual, I think if you're listening to this and you're creating social content, you'll notice a lot of people do this. Seth Godin does it, it's always shaved head glasses Ran Fishkin did it, he looked like a pirate, Ezra Firestone did it Ryan Dice, maybe to a smaller extent, but always in that suit unbuttoned top button, so I think some of the more recognizable influencers made themselves, oh, Rudy Mauer, dude, look at Rudy, always in bright red. You'll never catch that dude in anything but bright red. it's just a form of peacocking, but it really helps for brand identification. There's a guy I follow on Instagram, Chris Doe, he's an agency guy, actually, he's really cool and he talks about your look. And he's got a very specific look and we'll leave links in the show notes for his Instagram. Cause it's really good. We've got a lot of agency owners here and his stuff is really solid. I'm not sure how much agency stuff he does versus like info, but his whole thing is you need a look, if you're going to be an influencer, if you're going to be an authority in the space or you want to do personal branding, like that is your look. Whatever that thing is go and do it. And I've noticed like some of everyone at a tier 11, for example, has their own social channels we encourage that. Obviously like tier 11 is the home, their employees at tier 11, but it's like, you should have other outside interests and everyone obviously enjoys social media. And I've noticed that they all have their own individual look. And I'm like, that's cool. Like they're developing their own kind of brand. Some of the influence that we might have here at Perpetual Traffic or Tier 11, but it's good. Like they get it. Like our VP of marketing is like, we give him a hard time all the time because he looks like Tom Selleck, he's got like the mustache and that and he's been on this show but that's his look. And I think it is important to have that, especially if you are the brand. In the case of Ryan Dice, Dice was always blue jacket, but then he stepped away, a great example of how to take a personality business and actually step away from it a bit. Which is, dude, I think you had a hard time doing that though. I don't think you could rip the bandaid off. I think there was a wrestle there because people really wanted Ryan. Yeah. And by the way, that's the double edged sword to building the personality of businesses. you are that business. Yeah, you are. and we talked to Greg about this when Greg was on, it's like, how do you create a sellable business? You create a sellable business where you are not the center of the universe, right? You're creating, we didn't get as much into it. We have to have him back for a second time, but you have to live today, by the way. That's right. Make sure we go out and get it and let's give him a plug just cause we love Greg, Greg Smith. My business mentor, 20 years has helped both me and Ralph in various degrees. Amazing. I'm an a guy published a book called no locked doors. Buy it wherever books are sold. Go head over to Amazon, snap it up, leave him a review. Good dude. We will leave links in the show notes for that as per usual, but definitely check it out. This guy, if you will also leave a link, back to the show that we did with him as well, because I think you'll get a lot from it. it's interesting. Like we're so immersed in this media and. Just the business that we're in to get a complete outsider's viewpoint with different industries and his background running two airlines, banks, like it's crazy. Like his input and insight into the advertising industry I find it refreshing just to get his insights. Obviously it's a great episode. I think that we did with him and want to have him back, but also, I think that's another thing That people should do is go outside of their industry for advice and for insights into, like I belong to a group called Vistage, which is a great CEO group. I really like it because there's manufacturing businesses, there's consultants, there's nobody's in advertising and marketing, which is fun. Cause like I'm the advertising marketing guy, but then I learned about the plastics business and there was the guy. That now is in the cannabis business. That's fascinating to me. And we delve deep into it and I learned so much. Every single time. You didn't remember any of it. Did you? I don't remember any of it. We actually went to his manufacturing facility and he did not hand out free samples, which I was pissed off about. No, you got to take those. They expect that. Yeah. Should that. anyway So we'll leave links in the show notes for all that, but definitely checked out no locked doors over on Amazon. Greg Smith