1 00:00:00,000 --> 00:00:02,170 Matthew Hughes - King of Video: We're recording and Jerry firstly 2 00:00:02,170 --> 00:00:05,170 I should say thanks so much for joining me on this podcast. 3 00:00:05,189 --> 00:00:08,910 We don't have, strangely enough, a funny jingle or anything like that 4 00:00:09,229 --> 00:00:12,270 so I've not got to pause and say 'here's the time for the jingle.' 5 00:00:12,619 --> 00:00:15,149 I just remind people that they.. 6 00:00:15,169 --> 00:00:15,979 Jerry Potter: You want me to sing one? 7 00:00:16,099 --> 00:00:17,159 Matthew Hughes - King of Video: Yeah, no, you know. 8 00:00:17,489 --> 00:00:19,686 Well, you can sing one if you want. 9 00:00:20,549 --> 00:00:20,809 Jerry Potter: Oh no. 10 00:00:20,809 --> 00:00:21,429 I have no musical talent. 11 00:00:21,429 --> 00:00:21,619 I just 12 00:00:21,639 --> 00:00:23,139 wanted to, I wanted to be of service. 13 00:00:23,194 --> 00:00:25,224 Matthew Hughes - King of Video: Well, I appreciate I appreciate the offer. 14 00:00:26,104 --> 00:00:28,604 Maybe at some point at a conference somewhere, we can just 15 00:00:28,604 --> 00:00:29,624 get a group of people together. 16 00:00:29,624 --> 00:00:30,974 I know there's a guy that plays saxophone. 17 00:00:31,114 --> 00:00:34,234 There's plenty of people that are around that a musical but definitely more 18 00:00:34,234 --> 00:00:36,044 musical talented than is obviously. 19 00:00:37,084 --> 00:00:38,274 But thanks so much for coming. 20 00:00:38,614 --> 00:00:43,864 This is the YouTube Success podcast and it's really for people that 21 00:00:43,864 --> 00:00:47,374 are getting started or that have channels and they would just want 22 00:00:47,374 --> 00:00:49,644 to know how to grow them more. 23 00:00:49,644 --> 00:00:53,534 And so I was really excited when we talked largely because we had dinner together 24 00:00:53,534 --> 00:00:55,864 and I was fascinated by your story anyway. 25 00:00:56,654 --> 00:01:02,024 But then when you offered to come on the show, I thought well, I liked the 26 00:01:02,024 --> 00:01:04,194 idea about Five Minute Social Media. 27 00:01:04,194 --> 00:01:08,319 So because I've seen this in other industries as well and without going 28 00:01:08,319 --> 00:01:12,439 into it with right now, I want us to talk about that in this show. 29 00:01:12,509 --> 00:01:16,119 Before we do any of that stuff, could you introduce yourself? 30 00:01:16,119 --> 00:01:19,179 And I know this is always difficult to talk about yourself, but introduce 31 00:01:19,179 --> 00:01:20,519 yourself as best as you can. 32 00:01:20,809 --> 00:01:24,179 And I might just prompt you here and there as you go through your story. 33 00:01:25,564 --> 00:01:29,274 Jerry Potter: Yeah, so, my name is Jerry Potter and it does rhyme with the 34 00:01:29,274 --> 00:01:34,224 boy wizard, and I founded this YouTube channel called Five Minute Social Media. 35 00:01:34,444 --> 00:01:38,464 Before that, I got fired one and a half times, as I like to say, and 36 00:01:38,464 --> 00:01:42,494 I really wanted a way to help other people use social media to make sure 37 00:01:42,494 --> 00:01:46,684 that they never had to get fired or more specifically lose their business 38 00:01:46,684 --> 00:01:50,484 because they couldn't figure out how to market it on social media. 39 00:01:52,575 --> 00:01:53,215 Matthew Hughes - King of Video: Excellent. 40 00:01:53,465 --> 00:01:56,635 Can you tell me a bit more actually, can you go further back 41 00:01:56,665 --> 00:01:58,335 and tell me more about your past? 42 00:01:59,005 --> 00:01:59,915 Cause we had a conversation. 43 00:02:00,155 --> 00:02:03,515 Am I right in thinking you told me about being a radio presenter? 44 00:02:04,670 --> 00:02:05,030 Jerry Potter: Okay. 45 00:02:05,040 --> 00:02:05,210 Yeah. 46 00:02:05,210 --> 00:02:05,360 Yeah. 47 00:02:05,360 --> 00:02:05,530 Yeah. 48 00:02:05,530 --> 00:02:05,620 I 49 00:02:05,664 --> 00:02:06,895 Matthew Hughes - King of Video: Tell me a little bit about that as well. 50 00:02:07,404 --> 00:02:11,535 And I'll tell you, it's a loaded question really, because actually, when I talk 51 00:02:11,535 --> 00:02:13,855 to people about YouTube and they're getting started, they're like, 'Oh 52 00:02:13,855 --> 00:02:14,915 my God, I don't know what to say'. 53 00:02:14,915 --> 00:02:15,855 I don't know how to say it. 54 00:02:15,855 --> 00:02:20,105 And so when you see people like Jerry or myself, who's done lots of 55 00:02:20,105 --> 00:02:23,825 public speaking, you can be like, 'oh my God, they're so great at 56 00:02:23,825 --> 00:02:26,335 what they do and how they present themselves', all that kind of stuff. 57 00:02:26,475 --> 00:02:28,235 Actually, there's more to it than that. 58 00:02:28,255 --> 00:02:30,735 And so if you could tell me a little bit more about your sort 59 00:02:30,735 --> 00:02:32,165 of professional history as well. 60 00:02:33,315 --> 00:02:36,795 Jerry Potter: Yeah, so I started off in radio and I'll start at the beginning 61 00:02:36,795 --> 00:02:43,225 because the first time I ever had to go and speak in any form, I was 16 years old. 62 00:02:43,254 --> 00:02:46,174 I was at my high school, had a radio station and they're 63 00:02:46,185 --> 00:02:47,104 like, okay, it's your turn. 64 00:02:47,104 --> 00:02:48,889 You're going to go on the air and you got to read the news. 65 00:02:49,000 --> 00:02:50,000 And I was so nervous. 66 00:02:50,000 --> 00:02:52,280 And so imagine being a 16 year old, right? 67 00:02:52,320 --> 00:02:54,060 All you care about is, 'Oh, I got to be cool. 68 00:02:54,060 --> 00:02:55,030 And I hope my friends like me'. 69 00:02:55,030 --> 00:02:57,890 And you know, all of the self-esteem issues that come with being a teenager. 70 00:02:58,190 --> 00:03:02,460 And I went out and I grabbed my teacher, who was a woman in her 50s, probably. 71 00:03:02,460 --> 00:03:05,360 And I said, please don't tell anybody this. 72 00:03:05,760 --> 00:03:08,550 But will you come hold my hand while I read the news? 73 00:03:08,610 --> 00:03:10,200 I'm so nervous. 74 00:03:10,600 --> 00:03:15,409 And so she came in and she did, and I survived this newscast and my 75 00:03:15,409 --> 00:03:17,099 voice squeaked, I'm sure, like crazy. 76 00:03:17,269 --> 00:03:20,199 And just for reference, you know, people say, Oh, well, that was the radio. 77 00:03:20,199 --> 00:03:22,039 That's, you know, that could have been all these people.' Now, this 78 00:03:22,039 --> 00:03:23,179 was a high school radio station. 79 00:03:23,179 --> 00:03:26,009 You probably have more people following you on YouTube already, 80 00:03:26,179 --> 00:03:29,129 even if you barely started a channel, than listen to that radio station. 81 00:03:29,329 --> 00:03:30,979 But that's how terrified I was. 82 00:03:31,139 --> 00:03:33,419 And so, yes, I have been doing this for a long time. 83 00:03:33,419 --> 00:03:37,879 And so I worked in radio, and TV a little bit as well for over 20 84 00:03:37,879 --> 00:03:39,919 years, the industry changed a lot. 85 00:03:40,199 --> 00:03:44,699 I was looking for something more stable because I had two young kids and wanted 86 00:03:44,699 --> 00:03:46,049 something more stable for my family. 87 00:03:46,289 --> 00:03:52,489 And so I ended up getting out of radio and I got a job at an agency and I actually 88 00:03:52,499 --> 00:03:54,369 sent them a video that I had made. 89 00:03:54,369 --> 00:03:56,949 It's the only reason I think that they even considered interviewing 90 00:03:56,949 --> 00:04:01,144 me and we met and they said, 'We got to create something for you'. 91 00:04:01,154 --> 00:04:02,344 So they said, 'we want to hire you. 92 00:04:02,344 --> 00:04:03,174 We don't know what it's for. 93 00:04:03,174 --> 00:04:05,804 What's your position going to be.' And I was like, 'I don't know. 94 00:04:05,814 --> 00:04:08,144 Creative Director sounds cool.' And they were like, 'okay, great. 95 00:04:08,154 --> 00:04:09,204 You're the Creative Director'. 96 00:04:09,204 --> 00:04:10,604 So it was the startup agency. 97 00:04:10,774 --> 00:04:14,154 It was really great though, because I got to go in and I got to play, but 98 00:04:14,154 --> 00:04:17,334 I got to the point where somebody or where my boss took me out for lunch. 99 00:04:17,334 --> 00:04:18,814 She said, we're bringing on all these new clients. 100 00:04:19,534 --> 00:04:21,834 And it's so great and they're bigger than the clients we have now. 101 00:04:21,834 --> 00:04:23,094 And I'm like, 'Oh my gosh, here we go. 102 00:04:23,094 --> 00:04:23,784 It's happening. 103 00:04:23,954 --> 00:04:26,044 I'm the Creative Director for this big time agency. 104 00:04:26,044 --> 00:04:27,494 It's going to be this big time agency'. 105 00:04:27,824 --> 00:04:28,844 And I said, 'Oh my God, cool. 106 00:04:28,844 --> 00:04:30,264 Who's going to take on all these people?' 107 00:04:30,534 --> 00:04:34,144 And she said, 'you have to.' And I was like, I'm already like, we 108 00:04:34,145 --> 00:04:35,284 talked about work life balance. 109 00:04:35,284 --> 00:04:37,655 I'm already working 45, 50 hours a week'. 110 00:04:37,655 --> 00:04:41,525 And she said, 'well, if you can't take on these clients, I can't keep paying you'. 111 00:04:42,209 --> 00:04:44,479 And so that was the beginning of me trying to figure out how to be 112 00:04:44,479 --> 00:04:46,019 more efficient with social media. 113 00:04:46,289 --> 00:04:47,459 The good news is I figured it out. 114 00:04:47,719 --> 00:04:51,399 A couple years later, I just thought YouTube sounded fun and scary, 115 00:04:51,449 --> 00:04:52,999 terrifying, but it sounded fun. 116 00:04:53,359 --> 00:04:57,299 And so I decided to start this YouTube channel called Five Minute Social Media. 117 00:04:57,604 --> 00:05:02,084 And I just, I want to see if I can help other people with this. 118 00:05:02,094 --> 00:05:05,124 So nobody else has to get fired or you know, whatever the case may be. 119 00:05:05,424 --> 00:05:08,794 And I started putting out videos and I overthought everything to death and 120 00:05:08,794 --> 00:05:11,474 boy, did nobody care in the beginning. 121 00:05:11,894 --> 00:05:17,609 And so just for perspective, whenever I commit to something, I always tell 122 00:05:17,609 --> 00:05:19,199 myself, okay, I'm going to give this. 123 00:05:19,199 --> 00:05:21,069 I mean, it depends on what it is, but for this kind of thing is, I'm going to 124 00:05:21,069 --> 00:05:25,049 do this for a year, no matter how good or bad it's going to be, I'm just going 125 00:05:25,049 --> 00:05:28,259 to stick with it for a full year because otherwise, you don't know if every 126 00:05:28,259 --> 00:05:31,079 time you think something's not working, you're never going to get anywhere. 127 00:05:31,609 --> 00:05:34,389 And so I'm glad I made that commitment because otherwise I 128 00:05:34,389 --> 00:05:35,919 would have quit multiple times. 129 00:05:36,329 --> 00:05:42,769 You know, I think three months in, I was sitting at 17 subscribers and some 130 00:05:42,769 --> 00:05:45,979 of the few of those were probably dummy accounts that I made and subscribe to 131 00:05:45,979 --> 00:05:47,669 the channel just to make it look good. 132 00:05:48,129 --> 00:05:54,170 And finally, six months in, I hit a hundred subscribers and I was so happy. 133 00:05:54,170 --> 00:05:56,299 I was like, Oh my gosh, I got a hundred subscribers. 134 00:05:56,489 --> 00:05:57,600 And I'd put out a video 135 00:05:57,649 --> 00:05:58,470 every week. 136 00:05:58,515 --> 00:06:01,065 Matthew Hughes - King of Video: Was going to ask that question, were you actually 137 00:06:01,065 --> 00:06:02,755 consistent during that time as well? 138 00:06:02,815 --> 00:06:04,405 Jerry Potter: That was part of my commitment to myself. 139 00:06:04,405 --> 00:06:05,195 I'm going to do this for a year. 140 00:06:05,195 --> 00:06:06,655 I'm going to put out 52 videos. 141 00:06:06,685 --> 00:06:09,735 And we can talk more about what went into those, but I put out, you 142 00:06:09,735 --> 00:06:12,365 know, a video and so six months, it took me to get to a hundred. 143 00:06:12,365 --> 00:06:14,015 I was like, oh my gosh, I made it to a hundred. 144 00:06:14,275 --> 00:06:16,205 Maybe in another year, I could have 200. 145 00:06:16,215 --> 00:06:19,575 Well, then it started to go a month later, I had a thousand; 146 00:06:19,755 --> 00:06:21,275 a year later, I had 10,000. 147 00:06:21,645 --> 00:06:23,685 And so that's kind of how YouTube works. 148 00:06:23,685 --> 00:06:26,765 And we see all these stories of these people that are like new channel, 149 00:06:26,765 --> 00:06:28,995 million subscribers in 60 days. 150 00:06:29,005 --> 00:06:32,335 And it's like, for those that are actually telling the truth, yeah, 151 00:06:32,405 --> 00:06:35,435 it's possible, but it's not likely. 152 00:06:35,445 --> 00:06:37,355 And that's not a reason to not do it. 153 00:06:37,595 --> 00:06:40,535 You just have to know that YouTube really is about building. 154 00:06:41,245 --> 00:06:42,075 It's the long game. 155 00:06:42,375 --> 00:06:45,675 And I know I could quit YouTube today and I'd still make money 156 00:06:45,675 --> 00:06:46,615 off it for years to come. 157 00:06:47,205 --> 00:06:49,185 Matthew Hughes - King of Video: And you know that I think, you know, when 158 00:06:49,185 --> 00:06:51,975 I'm doing these interviews and I'm asking people to come along, I always 159 00:06:51,975 --> 00:06:55,735 like, hope they give something of like, just one really great tip of value. 160 00:06:55,735 --> 00:06:59,005 And the thing you just said there about, don't worry, the interview's 161 00:06:59,005 --> 00:07:02,275 not done by the way, but the thing you just said there about the fact 162 00:07:02,275 --> 00:07:03,805 that you committed to that year. 163 00:07:04,365 --> 00:07:08,795 I think it's difficult right now with TikTok and Reels and the 164 00:07:08,805 --> 00:07:12,005 instant gratification from some of these short-form platforms to 165 00:07:12,005 --> 00:07:16,605 imagine committing for a year when you want instant results, right? 166 00:07:16,625 --> 00:07:21,025 So, you said, you sent a video to the creative director job, you sent a video. 167 00:07:21,025 --> 00:07:22,505 Do you know what, do you remember when that was? 168 00:07:22,505 --> 00:07:24,145 What year was that roughly? 169 00:07:24,695 --> 00:07:27,865 Jerry Potter: That would have been in 2015. 170 00:07:28,835 --> 00:07:30,865 Matthew Hughes - King of Video: So you'd already committed to video by that time. 171 00:07:30,865 --> 00:07:34,410 You already knew that video was a good form of something to send. 172 00:07:34,435 --> 00:07:35,155 Jerry Potter: Oh, for sure. 173 00:07:35,155 --> 00:07:37,935 But that was just, it was something that I had done for fun when we were 174 00:07:37,955 --> 00:07:41,255 in, a couple of videos I'd done for fun when we're in radio, but that I made 175 00:07:41,255 --> 00:07:45,845 a video specifically to stand out, to try and get an interview because I had 176 00:07:45,855 --> 00:07:48,305 zero experience officially in marketing. 177 00:07:48,465 --> 00:07:52,315 In radio and TV obviously, I mean, I was a lifelong content creator. 178 00:07:52,315 --> 00:07:55,015 I knew how to get engagement and I understood marketing and all of that, 179 00:07:55,245 --> 00:07:56,995 but I had none of that on my resume. 180 00:07:57,195 --> 00:07:58,295 So yeah, video. 181 00:07:58,355 --> 00:08:00,725 I mean, as I'm sure you've talked about video is the 182 00:08:00,725 --> 00:08:02,415 great trust accelerator, right? 183 00:08:02,675 --> 00:08:06,155 There's so much psychology around if, you know, if you're watching 184 00:08:06,155 --> 00:08:08,805 this right now, it feels like we're sitting next to each other. 185 00:08:08,805 --> 00:08:11,585 And so the trust level goes up so much faster versus 186 00:08:11,605 --> 00:08:12,675 anything that's been written. 187 00:08:12,675 --> 00:08:16,665 And now with AI, you know, does anybody trust anything written anymore? 188 00:08:16,895 --> 00:08:18,615 Matthew Hughes - King of Video: This is the reason why I say the 189 00:08:18,615 --> 00:08:21,975 podcast, it's on YouTube now, you know, you can go and watch this. 190 00:08:22,015 --> 00:08:24,755 If you listen to it, you can go to our YouTube channel and watch it as well, 191 00:08:25,095 --> 00:08:27,555 because I want people to be able to see the guests, you know, when I've 192 00:08:27,555 --> 00:08:31,415 listened to, we'll talk about social media examining maybe later, but, when I 193 00:08:31,415 --> 00:08:35,175 listened to that podcast and I wanted to see some of the guests like I don't know 194 00:08:35,175 --> 00:08:38,235 who they are and sometimes I'm like, I'm really excited about the person that's 195 00:08:38,235 --> 00:08:41,845 been interviewed and I'm like, Oh, I just don't know what and I forget and then I 196 00:08:41,855 --> 00:08:42,945 don't know what they look like, whatever. 197 00:08:42,945 --> 00:08:45,445 So I wanted to make sure that we film these from the start. 198 00:08:46,405 --> 00:08:49,895 But so, you committed to this year long journey really. 199 00:08:49,895 --> 00:08:52,855 And again, when was that roughly that you started? 200 00:08:52,865 --> 00:08:54,675 It looks like six years ago. 201 00:08:54,675 --> 00:08:56,015 So same 2017. 202 00:08:56,270 --> 00:09:01,020 Jerry Potter: Yeah, well, I created a channel in May of 2017 and I 203 00:09:01,020 --> 00:09:02,340 was like, all right, here we go. 204 00:09:02,690 --> 00:09:06,670 Then I rethought and reshot all of my videos for three months instead 205 00:09:06,670 --> 00:09:08,300 of publishing like I should have. 206 00:09:08,640 --> 00:09:12,530 And then I started actually officially in August of 2017, just to put up 207 00:09:12,530 --> 00:09:14,130 a bunch of videos that nobody saw. 208 00:09:14,450 --> 00:09:18,560 So if you take away one thing, just start. 209 00:09:18,790 --> 00:09:21,450 The beginning doesn't matter and you can't get better at 210 00:09:21,450 --> 00:09:22,910 certain things until you start. 211 00:09:22,910 --> 00:09:24,535 Matthew Hughes - King of Video: Oh my God, I've got so many people in my 212 00:09:24,535 --> 00:09:27,965 membership or who I've coached over the last, I don't know, 18 months. 213 00:09:28,305 --> 00:09:32,075 And I'm just like, guys, I know you want to be perfectionists. 214 00:09:32,195 --> 00:09:33,095 I know you're planning. 215 00:09:33,095 --> 00:09:36,095 And every time they come to the call and say, I've just been planning 216 00:09:36,095 --> 00:09:36,995 this, I've been planning that. 217 00:09:36,995 --> 00:09:40,795 And I'm like, Yeah, but you know when you get the first video out, there's like 218 00:09:40,795 --> 00:09:46,675 a shift in your body almost that you've made that mark on the world and that 219 00:09:46,685 --> 00:09:48,325 you're going to then go and improve it. 220 00:09:48,325 --> 00:09:51,585 And I'm sure, Jerry, maybe it's not the case for you, but certainly 221 00:09:51,585 --> 00:09:54,505 for me, if I go back even six months, I watch those videos and 222 00:09:54,505 --> 00:09:55,825 I'm like, Oh my God, I hate them. 223 00:09:55,875 --> 00:09:59,265 You know, I can't stand to look at them, maybe you're glad that nobody watched the 224 00:09:59,265 --> 00:10:02,245 first few, you know, but of course you're going to feel like that and you should 225 00:10:02,245 --> 00:10:06,575 feel like as you evolve with your content, but you've got to get it out there. 226 00:10:06,575 --> 00:10:08,145 That's the hardest part. 227 00:10:08,335 --> 00:10:16,645 Do you think your background in TV and radio helped you feel less worried 228 00:10:16,705 --> 00:10:18,065 maybe about getting it out there? 229 00:10:18,095 --> 00:10:19,445 Or what do you think it like? 230 00:10:19,735 --> 00:10:21,255 Because there's a mental thing going on there. 231 00:10:21,255 --> 00:10:24,785 So can you, you remember, can you talk about any of that stuff? 232 00:10:25,165 --> 00:10:25,455 Jerry Potter: Yeah. 233 00:10:25,780 --> 00:10:27,310 You'd think it would, right? 234 00:10:27,310 --> 00:10:29,680 You'd think it would and I would argue that it wouldn't and actually, 235 00:10:30,215 --> 00:10:34,345 I brought a camera confidence coach into one of my programmes just earlier 236 00:10:34,345 --> 00:10:37,125 this week, a female camera conference coach, because I know it's different 237 00:10:37,125 --> 00:10:40,585 for women than men and I wanted to get both sides of this, but she is like 238 00:10:40,585 --> 00:10:43,685 currently working in television and I asked her a similar question and I 239 00:10:43,695 --> 00:10:46,905 said, 'Hey, do you, you know, you're in TV, of course you're good on camera.' 240 00:10:47,195 --> 00:10:48,845 And, and I'll tell you what she said. 241 00:10:48,965 --> 00:10:51,505 And then I'll tell you, you know, the way I started too, she said, 242 00:10:51,775 --> 00:10:56,640 Oh, I started making videos like we make on TV, and they just bombed. 243 00:10:56,670 --> 00:10:57,480 Nobody cared. 244 00:10:57,480 --> 00:10:59,160 They were too polished and all of that. 245 00:10:59,450 --> 00:11:02,620 And then I just started like being myself and filming videos in my room. 246 00:11:02,640 --> 00:11:04,860 She started during the pandemic and all of a sudden it was like, Oh. 247 00:11:05,290 --> 00:11:05,960 She's cool. 248 00:11:05,970 --> 00:11:06,520 I like her. 249 00:11:06,520 --> 00:11:11,010 And so, for me, honestly, I felt more pressure because I had been this, you 250 00:11:11,010 --> 00:11:13,765 know, semi professional broadcaster. 251 00:11:13,765 --> 00:11:14,265 I mean, I don't know. 252 00:11:14,415 --> 00:11:15,365 I look back at what we did. 253 00:11:15,365 --> 00:11:16,005 It was so fun. 254 00:11:16,005 --> 00:11:17,075 It didn't feel like work. 255 00:11:17,075 --> 00:11:22,215 But because of that, I felt like there was this higher expectation that, Oh, 256 00:11:22,215 --> 00:11:25,515 whatever they do has got to be great because I went from having an audience 257 00:11:25,545 --> 00:11:29,725 of in some cases, hundreds of thousands on the radio and things like that 258 00:11:29,735 --> 00:11:33,355 to having this YouTube channel with 17 subscribers after three months. 259 00:11:33,665 --> 00:11:35,165 And so I actually felt more pressure there. 260 00:11:35,165 --> 00:11:39,405 But the other thing, too, is I think not having that experience because of the day 261 00:11:39,405 --> 00:11:41,085 and age of authenticity that we're in. 262 00:11:41,495 --> 00:11:43,625 And yes, I know authenticity has become a little bit of a 263 00:11:43,625 --> 00:11:44,885 cliché in the creator world. 264 00:11:44,895 --> 00:11:47,975 But because of the day and age that we're in, it's almost, I 265 00:11:47,985 --> 00:11:53,535 think it's an advantage to not have all of that and just get started. 266 00:11:53,675 --> 00:11:56,345 Matthew Hughes - King of Video: Yeah, and I like that idea because we are 267 00:11:56,345 --> 00:12:01,175 both in studios of sorts and or home studios, what we've made up ourselves. 268 00:12:01,235 --> 00:12:05,875 And so again, people can look at that and think, is that what I need to succeed? 269 00:12:05,885 --> 00:12:07,585 Is that what I need to move ahead? 270 00:12:07,915 --> 00:12:12,280 Actually, we both know that's not the case, you know, the authentic way of just 271 00:12:12,600 --> 00:12:16,700 filming stuff as you go is probably enough for most people to get started anyway. 272 00:12:17,080 --> 00:12:20,720 And I often say to people who struggle with long form, I'm like, 273 00:12:20,910 --> 00:12:23,840 well, can you do short form for one minute, just on your phone? 274 00:12:23,860 --> 00:12:25,580 Don't worry about the tech or anything else. 275 00:12:25,630 --> 00:12:28,390 Let's just get you started with the creative process. 276 00:12:29,000 --> 00:12:32,760 And then eventually, you start to feel what it's like to, Oh, maybe if I had 277 00:12:32,760 --> 00:12:36,678 this thing in, or if we had that thing, if we had some nice lighting or something. 278 00:12:36,678 --> 00:12:38,108 That all comes later on, right? 279 00:12:38,108 --> 00:12:39,468 You don't have to prep for all those 280 00:12:39,468 --> 00:12:40,358 stuff ahead of time. 281 00:12:40,408 --> 00:12:42,978 Jerry Potter: Well, and when you said for people listening to the podcast 282 00:12:42,988 --> 00:12:46,438 when you said, Do I need all of this stuff, the lights and the decorated 283 00:12:46,448 --> 00:12:48,048 wall and all of that kind of stuff. 284 00:12:48,048 --> 00:12:49,568 I was violently shaking my head. 285 00:12:49,578 --> 00:12:49,938 No. 286 00:12:49,938 --> 00:12:52,468 And because we really, it's the same thing that we do, I 287 00:12:52,488 --> 00:12:53,458 think, in health and fitness. 288 00:12:53,458 --> 00:12:54,718 We're like, I'm going to get in shape. 289 00:12:55,018 --> 00:12:55,288 All right. 290 00:12:55,288 --> 00:12:56,318 I got to research gyms. 291 00:12:56,318 --> 00:12:57,208 I got to get the right shoes. 292 00:12:57,208 --> 00:12:58,118 I got to get a cute outfit. 293 00:12:58,118 --> 00:12:59,608 I got to get protein shakes. 294 00:12:59,608 --> 00:13:02,453 I got to, you know, no, you just have to walk out the door and go right. 295 00:13:02,453 --> 00:13:04,433 I heard a great quote a couple of weeks ago and it was that 296 00:13:04,433 --> 00:13:08,513 procrastination is perfectionism in a fancy outfit, you know, like we just 297 00:13:08,513 --> 00:13:09,793 have to get going with this stuff. 298 00:13:09,813 --> 00:13:15,523 And for reference, my first videos, I had a $15 microphone that I 299 00:13:15,523 --> 00:13:16,833 got that plugged into my phone. 300 00:13:17,173 --> 00:13:20,293 And I stood in front of a window for light and that's it. 301 00:13:20,303 --> 00:13:21,403 That's all I had. 302 00:13:21,463 --> 00:13:23,423 And that's what I started the channel with. 303 00:13:23,423 --> 00:13:24,523 And I did that for a long time. 304 00:13:24,523 --> 00:13:27,863 Now, as it, as you go, you know, there were other things that were part of that. 305 00:13:28,043 --> 00:13:30,203 I had to wait for a cloudy day. 306 00:13:30,203 --> 00:13:31,813 So the light was like even right. 307 00:13:31,813 --> 00:13:32,783 And I wasn't squinting. 308 00:13:32,993 --> 00:13:36,433 I had to ask my wife to take my two kids somewhere else. 309 00:13:36,433 --> 00:13:39,523 Cause I still had a full time job, you know, during the day normally. 310 00:13:39,523 --> 00:13:42,433 So I said, have him leave the house, I had to, you know, 311 00:13:42,433 --> 00:13:43,743 like it was all of this set up. 312 00:13:43,793 --> 00:13:46,393 Now it's nice to have a setup where you can walk in, turn it on 313 00:13:46,393 --> 00:13:49,103 and just start recording, but you don't need that in the beginning. 314 00:13:49,103 --> 00:13:50,413 You need a window and a phone. 315 00:13:50,793 --> 00:13:54,183 And then the next thing I tell people, I'm like, get a headset or something to 316 00:13:54,183 --> 00:13:56,303 get slightly better sound and just go. 317 00:13:56,483 --> 00:13:56,943 Matthew Hughes - King of Video: Yeah. 318 00:13:57,473 --> 00:13:59,923 And the, the fancy setup, I guess. 319 00:14:00,153 --> 00:14:05,343 It's more about convenience, it's more about that if you have something 320 00:14:05,343 --> 00:14:09,143 that's easy to come in, like I've got a button on my camera to turn on, I 321 00:14:09,143 --> 00:14:12,433 press the button on my stream deck to turn my lights on and I'm ready to go. 322 00:14:12,793 --> 00:14:17,103 And that's for me as convenient in an office as it is picking your mobile 323 00:14:17,113 --> 00:14:19,143 phone up and just recording that way. 324 00:14:19,143 --> 00:14:23,363 And I always describe it as like being a lazy videographer, you know, I don't 325 00:14:23,363 --> 00:14:24,873 want to have to spend so much time. 326 00:14:25,203 --> 00:14:27,713 And I don't know if you've been in a situation where you've had to set up 327 00:14:27,713 --> 00:14:33,073 a bunch of equipment from scratch and it takes like an hour and then your 328 00:14:33,093 --> 00:14:36,623 energy, you can just, if there was like a meter of energy, it'd just be slowly 329 00:14:36,623 --> 00:14:39,113 draining out of you and by the time you stand in front of the camera, you're 330 00:14:39,113 --> 00:14:40,863 like, Oh my God, I cannot film now. 331 00:14:40,863 --> 00:14:41,983 You know, I've got no energy. 332 00:14:41,983 --> 00:14:42,953 I'm dying inside. 333 00:14:42,953 --> 00:14:45,023 So, yeah, it can definitely be difficult. 334 00:14:46,063 --> 00:14:46,343 All right. 335 00:14:46,343 --> 00:14:46,863 So, 336 00:14:46,913 --> 00:14:49,503 Jerry Potter: One more thing, one more thing on that too is, you know, when 337 00:14:49,503 --> 00:14:52,623 you're in the beginning, I mean, I had a full time job, my wife worked evening, so 338 00:14:52,623 --> 00:14:58,003 I was basically single dad in the evenings for pickup and daycare pickup and dinner 339 00:14:58,003 --> 00:15:02,773 routine and all of that until she got home and so I did all this on the side and 340 00:15:02,783 --> 00:15:07,893 batching was so important, you know, when you do get set up, try and crank through 341 00:15:07,893 --> 00:15:09,403 as many videos as I can, as you can. 342 00:15:09,403 --> 00:15:12,433 So I would try and write videos ahead of time or bullet point them. 343 00:15:12,433 --> 00:15:16,313 And then I would try and record like 12 videos in a day and then I would just 344 00:15:16,493 --> 00:15:18,123 edit them each week as they came out. 345 00:15:18,468 --> 00:15:19,118 Matthew Hughes - King of Video: Yeah, that's great. 346 00:15:19,148 --> 00:15:19,488 Actually. 347 00:15:19,498 --> 00:15:22,098 It is a good segue to talk about five minutes social. 348 00:15:22,128 --> 00:15:28,008 So like, I think again, we think that everything has to be perfect. 349 00:15:28,208 --> 00:15:33,128 And so you can spend so much time trying to perfect the one thing, but do you 350 00:15:33,128 --> 00:15:38,068 find that batching, for anyone that don't know, batching is just filming a 351 00:15:38,068 --> 00:15:41,848 bunch of videos at the same time, right, and getting yourself ahead of the game, 352 00:15:41,848 --> 00:15:45,928 because life gets in the way, if you're like Jerry and you're committed to the 353 00:15:45,928 --> 00:15:50,748 year, then the worst thing you can do, in my opinion, is film one video and then 354 00:15:50,758 --> 00:15:52,638 have to film another one the next week, 355 00:15:53,053 --> 00:15:56,963 because anytime life gets in the way or you go on holiday, you're in a bit of a 356 00:15:56,963 --> 00:15:58,873 situation where you're not consistent. 357 00:15:58,873 --> 00:15:59,743 You've missed a week. 358 00:16:00,073 --> 00:16:02,713 And once you've missed one week, it turns into two weeks. 359 00:16:02,763 --> 00:16:04,683 And before you know it, you've fell off the wagon. 360 00:16:04,683 --> 00:16:05,533 You're not committed. 361 00:16:05,543 --> 00:16:06,713 You're not posted anymore. 362 00:16:06,713 --> 00:16:09,613 So, batching just gives you a way to, and you can still film, you know, 363 00:16:09,613 --> 00:16:14,423 when the motivation or inspiration comes to you in between those 364 00:16:14,523 --> 00:16:16,093 videos that you've already got. 365 00:16:16,253 --> 00:16:18,683 Maybe you want to film something that's a news jacking kind of thing, 366 00:16:18,683 --> 00:16:21,253 you know, something happens in the moment, but you've still got 367 00:16:21,253 --> 00:16:23,373 that underlying, list of videos. 368 00:16:23,373 --> 00:16:27,623 And actually when I'm doing this and when we set this up, this is number 12 on my 369 00:16:27,623 --> 00:16:33,713 list for the podcast, and I've still got three before it that I've not filmed yet. 370 00:16:34,223 --> 00:16:37,503 So now, but I know it's number 12 cause I know I'm filming the three tomorrow. 371 00:16:37,733 --> 00:16:41,163 So it's about, it's about like planning ahead, but it means that 372 00:16:41,163 --> 00:16:44,303 now I know roughly when the date is that it's going to be published. 373 00:16:44,303 --> 00:16:46,583 And it, and it means that I know when I go on holiday, I've got 374 00:16:46,583 --> 00:16:47,833 all of those things ahead of time. 375 00:16:47,833 --> 00:16:50,573 So I love the idea of batch filming. 376 00:16:50,573 --> 00:16:51,763 It's definitely, definitely important. 377 00:16:52,143 --> 00:16:54,603 So five minutes social, just, let's just start with that and tell us 378 00:16:54,603 --> 00:16:56,333 where the idea came from then first. 379 00:16:58,163 --> 00:17:00,813 Jerry Potter: Well, I mean, I wish it was like a really cool story, 380 00:17:00,813 --> 00:17:04,473 but it really kind of came down to what domain was available on 381 00:17:04,493 --> 00:17:06,283 GoDaddy was kind of part of it. 382 00:17:06,283 --> 00:17:08,753 But I've always been an efficiency geek. 383 00:17:08,963 --> 00:17:11,673 And I, you know, time management, all of that. 384 00:17:11,993 --> 00:17:17,138 And Obviously, I sort of had this fire lit by the idea that I was going to 385 00:17:17,148 --> 00:17:21,338 lose my job if I couldn't figure out how to be more efficient on social media 386 00:17:21,688 --> 00:17:24,848 and the other thing that I noticed, I didn't do a lot of market research 387 00:17:24,848 --> 00:17:27,518 because I don't think I mentioned this before, but this was just a hobby. 388 00:17:27,518 --> 00:17:29,538 I had no intention of being a business owner. 389 00:17:29,838 --> 00:17:33,850 It was just a hobby when I started, but I wanted, I did a little bit of 390 00:17:33,863 --> 00:17:37,825 research and I saw that the majority of the marketing tutorials and content 391 00:17:37,845 --> 00:17:42,800 around social media were talking about everything, with best practices as 392 00:17:42,810 --> 00:17:44,720 though that was your full time job. 393 00:17:44,960 --> 00:17:47,520 Like you are a marketing director or that's all you did. 394 00:17:47,570 --> 00:17:51,690 And nobody seemed to be talking to the business owners, the entrepreneurs that 395 00:17:51,940 --> 00:17:55,810 were doing it as a side hustle on top of everything else that they were doing, 396 00:17:55,830 --> 00:18:00,890 or the full time entrepreneurs, mainly who already had 39 hours a week filled 397 00:18:00,890 --> 00:18:03,705 with client work and all of the admin and everything else they were doing. 398 00:18:04,045 --> 00:18:07,185 And so my main goal was to come out and show people, Hey, here's 399 00:18:07,185 --> 00:18:09,825 what you can do if you do it right in a couple of hours a week. 400 00:18:10,125 --> 00:18:12,345 And so the name actually did end up, I was like, well, what 401 00:18:12,345 --> 00:18:13,735 could I tie with social media? 402 00:18:14,025 --> 00:18:15,645 I went in and found the domain. 403 00:18:15,645 --> 00:18:17,835 I was like, okay, I guess it's Five Minute Social Media. 404 00:18:18,015 --> 00:18:21,615 Part of me liked the, you know, sometimes I abbreviate it as FM SM. 405 00:18:21,905 --> 00:18:25,705 And so the radio guy in me, part of like the fact that FM was part of it. 406 00:18:26,065 --> 00:18:29,395 All my friends immediately told me they were going to start creating brands 407 00:18:29,395 --> 00:18:32,425 called Four Minute Social Media and Three Minute Social Media and undercut 408 00:18:32,425 --> 00:18:35,835 me and put me out of business, but none of them have done that so far. 409 00:18:35,835 --> 00:18:37,435 So that was the idea behind it. 410 00:18:37,455 --> 00:18:40,945 And it was just like, Hey, let's make some quick, efficient tutorials to help 411 00:18:40,955 --> 00:18:45,065 people do things quickly with a focus on 'I don't think this is your full time job. 412 00:18:45,065 --> 00:18:48,215 I think you're trying to do this on top of everything else that you do in your 413 00:18:48,215 --> 00:18:51,205 business.' And it obviously resonated. 414 00:18:51,740 --> 00:18:53,880 It took a while for the algorithm to kind of recognise it. 415 00:18:53,910 --> 00:18:58,040 And now looking back, I'm so grateful because now that I am an 416 00:18:58,040 --> 00:19:02,720 entrepreneur, I can't imagine ever having to go back to being an employee. 417 00:19:02,720 --> 00:19:04,700 And I loved being an employee before too. 418 00:19:05,040 --> 00:19:10,255 Matthew Hughes - King of Video: Well, so, and you're on 145,000 419 00:19:10,275 --> 00:19:11,685 subscribers, something like that now. 420 00:19:13,025 --> 00:19:17,525 But, and what I want the people listening to think about is probably 421 00:19:17,535 --> 00:19:23,605 the most common objection I get to YouTube is I do not have enough time. 422 00:19:24,035 --> 00:19:29,815 And what Jerry's just described there is that exact answer to that problem, you 423 00:19:29,815 --> 00:19:35,385 know, doing this alongside a full time job, being a dad in the evenings as well, 424 00:19:35,405 --> 00:19:40,895 like the depth, you know, when people say they don't have time, like, you almost 425 00:19:40,895 --> 00:19:44,205 can't tell them that they do because you don't know the position they're in. 426 00:19:44,235 --> 00:19:46,285 So you can't just say, well, you do, you have the same time as me. 427 00:19:46,285 --> 00:19:48,155 I hate it when people say you've got the same amount of time as me. 428 00:19:48,155 --> 00:19:50,005 Cause I'm like, well, it's not entirely true. 429 00:19:50,505 --> 00:19:53,505 But really, can you not find the five minutes? 430 00:19:53,825 --> 00:19:58,475 And we've talked about the setups and the way we could just come in here and I can 431 00:19:58,475 --> 00:20:02,075 turn the lights on, turn my camera on and do the setup, but in the same way for you. 432 00:20:02,365 --> 00:20:05,375 Probably longer than five minutes if you've got to wait for the clouds to come 433 00:20:05,375 --> 00:20:11,765 in and balance the lighting on your face, but it's five minutes So even if you can't 434 00:20:11,775 --> 00:20:15,815 batch film, maybe you've not got an hour to do 12 of those episodes and you could 435 00:20:15,815 --> 00:20:21,575 just do like 2 in a day and then build up that bank until you have got like 8 or 10 436 00:20:21,595 --> 00:20:25,980 episodes and then start publishing, and you could just do that five minutes a day. 437 00:20:25,980 --> 00:20:28,830 So in a week, you've got seven episodes. 438 00:20:29,250 --> 00:20:32,910 In two weeks, you've got enough there to launch a channel, I would say. 439 00:20:33,510 --> 00:20:37,800 So really anyone that's listening, just take that as, and what could be the five 440 00:20:37,800 --> 00:20:39,330 minute thing in your industry as well? 441 00:20:39,360 --> 00:20:43,490 Like, you know, all the people that I work with are in different industries, 442 00:20:43,490 --> 00:20:47,140 different niches, like think about what you could do in just five minutes time. 443 00:20:47,140 --> 00:20:51,465 And this is what I tell people, I say, The first 12 videos always just 444 00:20:51,465 --> 00:20:54,845 answer the most common questions that you get asked in a short amount of 445 00:20:54,845 --> 00:20:56,735 time, 5 to 15 minutes is what I say. 446 00:20:57,365 --> 00:21:02,612 Okay, so, I looked at your stats, and of course I'm using 447 00:21:02,612 --> 00:21:04,412 vidIQ, TubeBuddy, whatever. 448 00:21:04,642 --> 00:21:06,532 I can't remember which plugin I actually looked to see it, 449 00:21:06,542 --> 00:21:07,652 so it's only a guesstimate. 450 00:21:08,162 --> 00:21:11,122 But it looks as though you're getting about 1,000 new subscribers per month, 451 00:21:11,122 --> 00:21:13,972 80,000 views per month right now. 452 00:21:14,452 --> 00:21:16,312 And that comes from your strategy. 453 00:21:16,342 --> 00:21:18,152 And I suppose we've heard your strategy. 454 00:21:18,792 --> 00:21:22,822 Do you think in the last six years you've stuck to that strategy the entire time? 455 00:21:22,822 --> 00:21:24,682 Has there been any gaps in there? 456 00:21:25,062 --> 00:21:26,612 Anything where life did get in the way? 457 00:21:27,905 --> 00:21:29,305 Jerry Potter: Oh, absolutely. 458 00:21:29,425 --> 00:21:30,125 Absolutely. 459 00:21:30,125 --> 00:21:33,335 So, until I hit the a hundred thousand subscriber mark, which 460 00:21:33,335 --> 00:21:35,975 I think was March of 2021. 461 00:21:35,985 --> 00:21:38,555 So it took me about three and a half years to get to a hundred thousand subscribers. 462 00:21:38,865 --> 00:21:41,865 Until I hit that, I was consistent with a video every week. 463 00:21:41,975 --> 00:21:44,955 There were no Shorts to worry about then there wasn't all of this other stuff. 464 00:21:44,955 --> 00:21:46,765 I literally just put out one video every week. 465 00:21:46,765 --> 00:21:49,615 And I think for people that are worried about time, you know, same thing 466 00:21:49,615 --> 00:21:50,895 with all the social media platforms. 467 00:21:50,895 --> 00:21:53,295 When I coach people, figure out the thing that you know that works. 468 00:21:53,505 --> 00:21:56,600 And if you put out a good video, that somebody is searching for on 469 00:21:56,600 --> 00:21:59,900 YouTube eventually, you know, and you're consistent, it will get found. 470 00:21:59,900 --> 00:22:01,380 And so that's all I focused on. 471 00:22:01,670 --> 00:22:06,660 That being said, YouTube has evolved and I have not evolved my strategy 472 00:22:06,660 --> 00:22:10,720 nearly as much as I should have, or definitely not as much as I could have. 473 00:22:11,030 --> 00:22:13,400 But what I did in the beginning is still working. 474 00:22:13,750 --> 00:22:15,750 In the last two years, what have we heard more than anything else? 475 00:22:15,810 --> 00:22:15,950 Thumbnails. 476 00:22:16,090 --> 00:22:17,590 Thumbnails. 477 00:22:17,590 --> 00:22:17,940 What was it? 478 00:22:18,220 --> 00:22:22,880 Mr beast spends $150,000 researching every thumbnail or something insane like that. 479 00:22:23,180 --> 00:22:26,070 I'm still using almost the same thumbnail format from the beginning, 480 00:22:26,280 --> 00:22:29,240 just because it's in my workflow and I just haven't had time to go back to it. 481 00:22:29,460 --> 00:22:33,200 I think consistency is more important than all of that, but once you do get 482 00:22:33,200 --> 00:22:37,830 established, you can get to the point where life gets in the way, you know. 483 00:22:37,830 --> 00:22:41,740 We, during COVID, we ended up road tripping and sort of quarantining 484 00:22:41,740 --> 00:22:44,570 in different places to keep life a little bit more interesting. 485 00:22:44,570 --> 00:22:46,850 And I thought I'm going to film all these videos on the road. 486 00:22:46,850 --> 00:22:47,570 It didn't happen. 487 00:22:47,590 --> 00:22:48,290 So I missed. 488 00:22:48,400 --> 00:22:51,630 If I started, what would it be just over 6 years ago now? 489 00:22:51,630 --> 00:22:54,600 And I should have, not counting Shorts, I should have 300 and 490 00:22:54,970 --> 00:22:56,820 I don't know, 20, 30 videos. 491 00:22:56,870 --> 00:22:59,990 There's not, I've absolutely missed stuff along the way. 492 00:23:00,310 --> 00:23:02,540 But the biggest thing is, you figure out what works and 493 00:23:02,540 --> 00:23:03,390 then you just stick with it. 494 00:23:03,910 --> 00:23:04,090 Matthew Hughes - King of Video: Yeah. 495 00:23:04,400 --> 00:23:05,600 I totally agree. 496 00:23:05,600 --> 00:23:09,800 It has definitely paid off, even if you had that time where you missed. 497 00:23:09,800 --> 00:23:14,230 And by the way, that trip sounded amazing so don't, I'm not surprised 498 00:23:14,230 --> 00:23:16,570 that you took a gap there. 499 00:23:17,740 --> 00:23:19,950 You mentioned something there that I just wanted to pick up on. 500 00:23:19,960 --> 00:23:22,770 You mentioned workflow, and I'm putting you on the spot a little 501 00:23:22,770 --> 00:23:24,960 bit, of course, asking you about it. 502 00:23:25,303 --> 00:23:27,530 Could you describe your workflow? 503 00:23:27,530 --> 00:23:30,410 And again, for anybody that's listening that doesn't know what a workflow is, 504 00:23:30,770 --> 00:23:34,590 it's really the process from sort of ideation, thinking about what you're 505 00:23:34,590 --> 00:23:40,465 going to film, right through to filming, editing, promoting that video. 506 00:23:40,495 --> 00:23:42,415 That's a workflow in it in a nutshell. 507 00:23:42,725 --> 00:23:45,845 So I just wondered what yours was Jerry, because I think some 508 00:23:45,845 --> 00:23:47,865 people, they will have a team. 509 00:23:47,865 --> 00:23:49,065 You talked about Mr Beast. 510 00:23:49,065 --> 00:23:50,185 He's got producers. 511 00:23:50,185 --> 00:23:52,195 He's got all sorts of people that will work on that. 512 00:23:52,395 --> 00:23:54,875 He's got thumbnail artists that are dedicated to that stuff. 513 00:23:55,295 --> 00:23:59,430 For people like me and maybe, some other people that have either 514 00:23:59,430 --> 00:24:03,140 no team or a small team, what's your kind of workflow look like? 515 00:24:04,260 --> 00:24:07,420 Jerry Potter: So in the beginning, you know, we talked about, I'll go through 516 00:24:07,420 --> 00:24:09,740 quickly, but I want to tell you what I did in the beginning versus what I'm doing 517 00:24:09,740 --> 00:24:13,960 now, and I think because I'm obsessed with efficiency, they both have a lot of that 518 00:24:13,960 --> 00:24:15,810 in there, but we talked about batching. 519 00:24:15,970 --> 00:24:18,170 It's not just the batch filming. 520 00:24:18,370 --> 00:24:20,420 You can batch the other parts too. 521 00:24:20,450 --> 00:24:23,250 And so for in the beginning, what I would do is I would find time. 522 00:24:23,250 --> 00:24:27,350 Sometimes it was after the kids went to bed and I would, you know, I'd always 523 00:24:27,350 --> 00:24:30,370 write down if I had a video idea, but then I would research the keywords. 524 00:24:30,370 --> 00:24:31,720 What am I going to call this video? 525 00:24:31,920 --> 00:24:33,040 What's going to go into it? 526 00:24:33,220 --> 00:24:37,170 And so I would figure out, let's say, my 10 videos in a session doing that. 527 00:24:37,440 --> 00:24:40,650 Then another time, or sometimes it might take a couple of sessions, 528 00:24:40,650 --> 00:24:43,520 I would come back and I would bullet point out the videos. 529 00:24:43,720 --> 00:24:47,850 I think that bullet pointing and editing is way faster than 530 00:24:48,070 --> 00:24:51,340 memorising, not to mention, I think the delivery comes across better. 531 00:24:51,615 --> 00:24:52,205 Matthew Hughes - King of Video: Or scripting. 532 00:24:52,350 --> 00:24:53,070 Or scripting. 533 00:24:53,070 --> 00:24:53,420 Yeah. 534 00:24:53,440 --> 00:24:56,040 So that's the other way people would do it, I guess. 535 00:24:56,040 --> 00:24:56,250 Yeah. 536 00:24:56,290 --> 00:24:57,690 So I think he was going to go into that. 537 00:24:58,895 --> 00:25:00,475 Jerry Potter: Yeah, so that was a separate session. 538 00:25:00,515 --> 00:25:03,655 And then I would set up and I would record, like I said, a batch of like 10 539 00:25:03,655 --> 00:25:05,015 of them that would last me a few months. 540 00:25:05,315 --> 00:25:08,305 And then each week, I would sit down and I would edit the 541 00:25:08,305 --> 00:25:10,785 videos myself using Camtasia. 542 00:25:11,055 --> 00:25:16,270 I chose Camtasia at the time because it had, it was, I think at the time, arguably 543 00:25:16,270 --> 00:25:20,490 one of the best for recording your screen and adding things to it because I was 544 00:25:20,490 --> 00:25:24,030 doing a lot of 'how to set up a Facebook business page' and 'how to look at your 545 00:25:24,030 --> 00:25:25,840 Instagram insights' and things like that. 546 00:25:25,840 --> 00:25:28,130 And so that's what I needed was something where I could do that. 547 00:25:28,450 --> 00:25:29,030 And it worked great. 548 00:25:29,040 --> 00:25:30,240 And I did that for years and years. 549 00:25:30,790 --> 00:25:34,625 Eventually, I hired an editor and the work rest of the workflow didn't 550 00:25:34,625 --> 00:25:37,665 change other than I would send it to my editor and they would edit. 551 00:25:37,975 --> 00:25:41,335 Here's what I'm doing now, and this is what I think, because technology is so 552 00:25:41,335 --> 00:25:42,935 much better than it was 6 years ago. 553 00:25:42,935 --> 00:25:44,975 Now, anybody can do. 554 00:25:45,275 --> 00:25:49,945 I am recording my videos, and this is still in flux, and I don't 555 00:25:49,945 --> 00:25:52,485 usually like to talk about stuff until I've like perfected it. 556 00:25:52,505 --> 00:25:55,945 I certainly wouldn't teach it or charge somebody to learn it or anything 557 00:25:55,945 --> 00:25:57,495 like that until I perfected it. 558 00:25:57,495 --> 00:26:02,475 But I'm recording my YouTube videos using my webcam straight into Descript. 559 00:26:03,220 --> 00:26:05,050 And editing them in there. 560 00:26:05,050 --> 00:26:08,770 Descript, I think I only use like 1% of Descript's potential 561 00:26:08,810 --> 00:26:10,130 and I've found so many things. 562 00:26:10,130 --> 00:26:11,870 You can create these templates for your graphics. 563 00:26:12,080 --> 00:26:14,650 So graphics are quick and easy to, you know, drop in. 564 00:26:14,790 --> 00:26:16,940 If you're not familiar with Descript, they came on the scene 565 00:26:16,940 --> 00:26:18,720 as the, they make a transcript. 566 00:26:18,720 --> 00:26:21,560 You edit the document of your transcript and it edits the video to match. 567 00:26:21,720 --> 00:26:24,090 You can remove all the silence in a couple of clicks. 568 00:26:24,445 --> 00:26:28,375 And so these nice jump cut videos that we're used to seeing that we all want 569 00:26:28,585 --> 00:26:33,505 can be made in minutes, in something that used to take hours and hours before. 570 00:26:33,835 --> 00:26:36,885 And so that's what I think is the potential for people today 571 00:26:36,885 --> 00:26:38,405 that I didn't have six years ago. 572 00:26:38,785 --> 00:26:45,655 Now, the next level on top of that is to use a tool like, you know, like a cam, 573 00:26:45,675 --> 00:26:49,165 a virtual webcam tool, I guess that, like, what would you call like Ecamm. 574 00:26:49,190 --> 00:26:49,440 Matthew Hughes - King of Video: Yeah. 575 00:26:49,440 --> 00:26:49,645 Yeah. 576 00:26:49,645 --> 00:26:50,270 Virtual camera. 577 00:26:50,270 --> 00:26:51,070 Yeah, sure. 578 00:26:51,590 --> 00:26:52,110 Jerry Potter: Okay, yeah. 579 00:26:52,430 --> 00:26:56,460 And some of those were live, like switch cameras and scenes and things like that. 580 00:26:56,650 --> 00:27:01,200 And so, now, I use that, still record into Descript, but I've been playing 581 00:27:01,200 --> 00:27:06,000 around with actually having 2 webcams and switching between them and so by the time 582 00:27:06,000 --> 00:27:09,290 I'm done filming the video, like maybe filming takes a little bit more time, but 583 00:27:09,290 --> 00:27:13,850 the editing is like an 8-minute process, at that point, and that's for like full 584 00:27:13,850 --> 00:27:17,540 videos that I've gotten my Shorts editing time down to like 2 minutes, because 585 00:27:17,540 --> 00:27:18,600 of templates and things that are.. 586 00:27:18,600 --> 00:27:20,075 Matthew Hughes - King of Video: Have you tried Opus Clips yet? 587 00:27:21,430 --> 00:27:22,880 Jerry Potter: No, I've heard of but I've.. 588 00:27:22,945 --> 00:27:24,945 Matthew Hughes - King of Video: So I'll link to Descript in the show 589 00:27:24,945 --> 00:27:27,075 notes and to Opus Clips as well. 590 00:27:27,365 --> 00:27:32,185 Opus Clips will take a video and it will create lots of Shorts out of that 591 00:27:32,185 --> 00:27:33,925 and give you a virality score as well. 592 00:27:34,155 --> 00:27:37,665 And you just literally upload the video and drop it in there and away it goes. 593 00:27:37,955 --> 00:27:41,705 I believe I heard that if it was on the grapevine or whether it was 594 00:27:41,705 --> 00:27:45,345 from one of the guys at Opus that they're looking at Descript direct 595 00:27:45,355 --> 00:27:47,755 to Opus as another integration. 596 00:27:48,015 --> 00:27:51,895 So that sounds exciting, but you know, I love the story you just told because I 597 00:27:51,975 --> 00:27:54,815 teach Camtasia in Video Editing School. 598 00:27:54,815 --> 00:27:57,325 It's a course I've got and I teach in Camtasia because I think it's the 599 00:27:57,375 --> 00:28:01,165 easiest, most simple, but powerful editor. 600 00:28:01,675 --> 00:28:07,260 And my Content Repurposing School is Descript because that was the logical 601 00:28:07,260 --> 00:28:12,210 next step for me as well, you know, and workflow wise, that's, again when we talk 602 00:28:12,220 --> 00:28:17,090 about evolving your filming and how your videos evolve, actually your workflow 603 00:28:17,110 --> 00:28:21,070 evolves as well, and you find better ways to do things more efficient ways 604 00:28:21,250 --> 00:28:25,550 and it might be that you outsource to an editor like Jerry says but actually, 605 00:28:25,550 --> 00:28:30,335 it could be that you just find a better piece of software like Descript. 606 00:28:30,355 --> 00:28:33,025 When we discovered Descript, it replaced like five pieces of 607 00:28:33,025 --> 00:28:35,555 software We were using, you know, our workflow was all over the place. 608 00:28:35,595 --> 00:28:38,525 But now we just use Descript to do the majority of that. 609 00:28:38,565 --> 00:28:39,425 So, great. 610 00:28:39,465 --> 00:28:39,705 Thanks. 611 00:28:39,875 --> 00:28:42,615 Jerry Potter: I don't, hopefully he's not listening, but I don't send as much to my 612 00:28:42,615 --> 00:28:46,545 editor because I can do it, you know, in the time I could create the project for 613 00:28:46,545 --> 00:28:51,865 him to do, I can do it in Descript And So there's just this massive advantage now. 614 00:28:51,865 --> 00:28:55,585 And about every quarter, these AI tools, like I assume they're like Opus 615 00:28:55,615 --> 00:28:57,465 Clips is, they get better and better. 616 00:28:57,465 --> 00:28:59,975 So about once a quarter, I'll sort of do an analysis and an audit. 617 00:29:00,165 --> 00:29:02,645 I'm still yet to see one where they'll generate a bunch of clips 618 00:29:02,645 --> 00:29:04,365 and I'll go, yep, I'll put those up. 619 00:29:04,545 --> 00:29:06,125 And that's the recovering perfectionist. 620 00:29:06,130 --> 00:29:07,000 Matthew Hughes - King of Video: Yeah, yeah. 621 00:29:07,210 --> 00:29:07,700 No, I 622 00:29:07,835 --> 00:29:08,495 jerry-potter--he-him-_1_10-20-2023_080917: but I'll check it out. 623 00:29:08,495 --> 00:29:08,865 It sounds 624 00:29:08,910 --> 00:29:09,120 Matthew Hughes - King of Video: that. 625 00:29:09,150 --> 00:29:12,240 And I think Opus is probably the one that people are talking about 626 00:29:12,250 --> 00:29:16,000 the most because it's pretty good at getting the clips that you want. 627 00:29:16,000 --> 00:29:18,920 But again, when I've hired someone to go through that process of 628 00:29:18,920 --> 00:29:22,165 looking at their, you know, like this interview, for example, to go through 629 00:29:22,165 --> 00:29:25,235 the whole interview and then pick out the, we used to do timestamp. 630 00:29:25,265 --> 00:29:28,365 So it would be like one minute and three seconds to one minute and 45 seconds. 631 00:29:28,555 --> 00:29:29,095 That's the clip. 632 00:29:29,575 --> 00:29:33,245 I still think the human eye and the intelligence about the context of 633 00:29:33,245 --> 00:29:36,955 the conversation is better, but who knows if AI, where it's going to go, 634 00:29:36,955 --> 00:29:40,465 whether it would be do a better job than what my editors and stuff will do. 635 00:29:40,765 --> 00:29:43,325 And I still think there's a, go for it. 636 00:29:43,665 --> 00:29:44,185 Jerry Potter: Oh, sorry. 637 00:29:44,185 --> 00:29:45,865 You're just, I mean, on that, you know, 638 00:29:45,865 --> 00:29:48,705 one of the things that I do when I teach how to be more efficient 639 00:29:48,705 --> 00:29:50,975 with your content, because we talk about, you know, we cross over a lot. 640 00:29:50,975 --> 00:29:52,945 Obviously I talk about repurposing and that kind of stuff. 641 00:29:52,945 --> 00:29:56,495 And one thing I think is you can plan your content. 642 00:29:56,685 --> 00:30:00,525 It's much easier because you described like taking this episode and then 643 00:30:00,535 --> 00:30:03,825 having somebody go through and find the highlights or whatever it might be. 644 00:30:04,135 --> 00:30:08,365 But I think it's easier to almost plan your content in a way that it's 645 00:30:08,365 --> 00:30:12,745 designed to be repurposed and so you can kind of know and like you, you 646 00:30:12,745 --> 00:30:15,105 came into this with a list of questions and you can kind of go, okay, this 647 00:30:15,105 --> 00:30:18,615 question is going to probably be a good Shorts unless Jerry totally tanks 648 00:30:18,615 --> 00:30:20,065 his answer or whatever it might be. 649 00:30:20,265 --> 00:30:23,395 And so for all of, anyone who's starting a YouTube channel or getting 650 00:30:23,395 --> 00:30:26,910 going, you can plan your videos in ways that you know, you'll be able to 651 00:30:26,910 --> 00:30:31,080 pull clips out of it and it makes the repurposing so much faster and easier. 652 00:30:31,080 --> 00:30:32,550 I launched a new podcast this year. 653 00:30:32,660 --> 00:30:36,690 The whole thing was designed specifically for repurposing from the beginning. 654 00:30:36,710 --> 00:30:39,030 I already know what's going to get pulled out of it before we do it. 655 00:30:39,260 --> 00:30:41,620 Nobody listening would think that, but that's just the way 656 00:30:41,620 --> 00:30:42,350 that we've planned it ahead. 657 00:30:42,370 --> 00:30:44,730 Matthew Hughes - King of Video: Yeah, and it's actually a skill to do that. 658 00:30:44,740 --> 00:30:50,490 If you think about media production as an industry, a lot of the time people will 659 00:30:50,490 --> 00:30:55,030 talk about storyboarding because they want to see scene by scene what's happening. 660 00:30:55,250 --> 00:31:01,020 What Jerry's describing there is how when you've gone through that process in an 661 00:31:01,060 --> 00:31:03,500 industry, it's already in your brain. 662 00:31:03,760 --> 00:31:07,230 And so I say to people, and this is why we talk about not holding back 663 00:31:07,240 --> 00:31:08,510 from getting that first video out. 664 00:31:08,770 --> 00:31:12,580 Just accept the first video is not going to be great but what will happen is, 665 00:31:12,580 --> 00:31:17,050 you know, then you start storyboarding in your head to, as Jerry describes, 666 00:31:17,050 --> 00:31:20,560 pick out those moments where you know, you'll be able to get the Shorts 667 00:31:20,560 --> 00:31:23,645 out of it because you've aligned it in your head well enough to do it. 668 00:31:24,065 --> 00:31:29,135 And actually, I also talk about, like, how you film stuff with the view of 669 00:31:29,165 --> 00:31:31,195 the edit whilst you're filming it. 670 00:31:31,525 --> 00:31:34,485 That's another skill that you learn because you get to an edit and then 671 00:31:34,485 --> 00:31:38,135 you think, Oh, if only I'd have said that this way, or if only I'd have 672 00:31:38,135 --> 00:31:41,705 filmed that with this angle as well, I would have been able to use that. 673 00:31:41,725 --> 00:31:44,175 And you can't really go back a lot of the time to do it. 674 00:31:44,185 --> 00:31:49,185 Maybe in mine and Jerry's case, in this kind of studio scenario, you can. 675 00:31:49,185 --> 00:31:51,420 But if you're filming something on the road, you don't get 676 00:31:51,420 --> 00:31:52,360 a chance to do it again. 677 00:31:52,360 --> 00:31:56,440 So you've got to kind of be agile and think about those different shots 678 00:31:56,440 --> 00:32:00,110 that you want for the edit, which kind of goes out the window, right? 679 00:32:00,110 --> 00:32:02,700 If you don't brief your editor very well when you send it for 680 00:32:02,710 --> 00:32:05,750 outsourcing, all of that, what was in your head probably doesn't come 681 00:32:05,750 --> 00:32:09,440 out very well to translate and you're just at the mercy of the editors. 682 00:32:10,270 --> 00:32:13,220 So yeah, I think it's really important what you've just said about 683 00:32:13,310 --> 00:32:14,940 the process that you go through. 684 00:32:15,943 --> 00:32:22,123 Okay, so I think last couple of questions really, I would say you 685 00:32:22,123 --> 00:32:27,123 talked about not changing much with your YouTube stuff over the last 6 years. 686 00:32:27,643 --> 00:32:31,753 But you had the idea; was there anyone that had a kind of big influence 687 00:32:31,753 --> 00:32:34,690 on you during this whole process? 688 00:32:34,690 --> 00:32:37,910 I think you talked about someone offline before, but anyone that 689 00:32:37,910 --> 00:32:40,490 you can think of, or a couple of people that might have helped you 690 00:32:40,490 --> 00:32:42,520 with how you pieced it all together. 691 00:32:43,720 --> 00:32:43,960 Jerry Potter: Yeah, 692 00:32:43,960 --> 00:32:49,985 Yeah well, um, you know, the person that I would credit more than anybody is Justin 693 00:32:49,995 --> 00:32:54,985 Brown from Primal Video, and I'm honoured to call him a friend now, but before he 694 00:32:54,985 --> 00:32:57,915 knew who I was, I was watching his videos before, and I don't think he even had, 695 00:32:57,915 --> 00:33:00,555 I'm in his membership now, but he didn't even have a paid membership back then. 696 00:33:00,785 --> 00:33:02,225 I was just watching his tutorials. 697 00:33:02,560 --> 00:33:06,170 And so that was a big part of how I got my strategy in the very beginning. 698 00:33:06,170 --> 00:33:08,240 I was signing up for anything free they offered. 699 00:33:08,240 --> 00:33:10,470 I was signing up for the email list and just trying to learn and 700 00:33:10,470 --> 00:33:13,160 everybody, there's somebody out there that will resonate with everybody. 701 00:33:13,160 --> 00:33:16,260 And, you know, hopefully Matthew is your guy for this 702 00:33:16,260 --> 00:33:19,090 because when you stick with one person, you can really learn a 703 00:33:19,090 --> 00:33:21,620 lot and the way that the systems and everything flow together. 704 00:33:21,620 --> 00:33:24,520 So, but yeah, always happy to give a shout out to Justin. 705 00:33:24,520 --> 00:33:28,180 He's so giving and creative with everything that he's done and 706 00:33:28,610 --> 00:33:29,670 wouldn't be here without him. 707 00:33:29,875 --> 00:33:32,875 We finally got to hang out in person where you and I did at Social Media 708 00:33:32,875 --> 00:33:34,765 Marketing World this year, which was cool. 709 00:33:34,940 --> 00:33:35,190 Matthew Hughes - King of Video: Yeah. 710 00:33:35,190 --> 00:33:37,950 And it was great to meet Justine cause I'm the same as you. 711 00:33:37,950 --> 00:33:41,760 I'd consumed so much of Justine's content ahead of that time. 712 00:33:41,790 --> 00:33:44,810 And I think I was at atomic when he did something online when they 713 00:33:44,810 --> 00:33:46,170 did something during lockdown. 714 00:33:46,170 --> 00:33:48,370 And again, getting to meet him was really great. 715 00:33:48,860 --> 00:33:52,460 And you know, for me, I think I've got people that are in my membership 716 00:33:52,460 --> 00:33:55,220 and all my previous membership and in my programmes and stuff 717 00:33:55,240 --> 00:33:56,700 that follow me for what I'm doing. 718 00:33:57,235 --> 00:34:00,945 Equally, I'm in Justin's membership, and in a bunch of others as well, like, 719 00:34:01,145 --> 00:34:04,595 you never really stop learning, and we talked, you talked about us doing similar 720 00:34:04,595 --> 00:34:08,175 things, like, of course, because we're all in the creator space, you know, 721 00:34:08,185 --> 00:34:11,365 we're all part of that, and we just do things in a different way, and that's 722 00:34:11,475 --> 00:34:13,395 okay, and, and so I really like that. 723 00:34:13,925 --> 00:34:16,215 One of the things I really liked about marketing and the events 724 00:34:16,215 --> 00:34:20,215 that I've been to is I don't really meet any douchebags along the way. 725 00:34:20,265 --> 00:34:22,925 There's the people, every now and again, you meet someone, you're like, oh, God, I 726 00:34:22,925 --> 00:34:24,435 can't spend any more time with that guy. 727 00:34:24,960 --> 00:34:27,230 But for the most part, people are so giving. 728 00:34:27,240 --> 00:34:31,000 They know what it feels like to be on Video #1 or Day #1. 729 00:34:31,440 --> 00:34:34,900 And that's why I love the stories and you telling us more about your 730 00:34:34,900 --> 00:34:39,190 story because there's so much value that you can pick up in the little 731 00:34:39,220 --> 00:34:41,180 intricacies of things that you're saying. 732 00:34:41,180 --> 00:34:45,180 So, definitely if you get a chance to go to some marketing events and hey, don't 733 00:34:45,340 --> 00:34:51,180 forget TubeFest, which is coming May 23rd in the UK, as it is right now, next year 734 00:34:51,500 --> 00:34:55,450 but that will come around as quick as you can imagine, love to get just in there. 735 00:34:55,450 --> 00:34:58,310 I don't think we're going to do that this year, but we'll see, still got to have 736 00:34:58,310 --> 00:34:59,860 a conversation with people like Justin. 737 00:34:59,860 --> 00:35:00,880 So, great. 738 00:35:00,900 --> 00:35:04,215 Thanks for sharing that, definitely a good person to follow. 739 00:35:04,855 --> 00:35:08,025 I will link to just in the Primal Video, in the show notes as well. 740 00:35:09,295 --> 00:35:12,895 Finally then tell us a little bit Jerry, about what you do, what your 741 00:35:12,895 --> 00:35:17,435 programmes are, how you help people and how we can find out more about you then. 742 00:35:19,212 --> 00:35:19,492 Jerry Potter: Yeah. 743 00:35:19,492 --> 00:35:22,732 My main mission is to help business owners and entrepreneurs 744 00:35:22,942 --> 00:35:24,572 reach the clients that they need. 745 00:35:24,592 --> 00:35:28,482 And we had this massive shift over the last year and a half on social media 746 00:35:28,482 --> 00:35:31,857 platforms with YouTube Shorts, Facebook and Instagram Reels and TikTok videos 747 00:35:31,867 --> 00:35:37,027 where now, we can put out content, organic content for free and get in front of 748 00:35:37,317 --> 00:35:41,777 people that, we don't have to pay, you know, money to ads to reach people that 749 00:35:41,777 --> 00:35:43,397 are, that want to hear about our stuff. 750 00:35:43,397 --> 00:35:45,907 In the grand scheme, I'm happy to help all business owners with all social 751 00:35:45,907 --> 00:35:49,247 media, but I've really been narrowing down on these short form videos 752 00:35:49,247 --> 00:35:51,282 and helping people get free leads. 753 00:35:51,462 --> 00:35:54,802 I teach a framework called the DATE Framework and it's all about how to take 754 00:35:54,802 --> 00:35:56,722 somebody from being a stranger to a buyer. 755 00:35:57,022 --> 00:35:59,702 And if you want to learn more about that or learn more about me, I mean, you can 756 00:35:59,702 --> 00:36:03,432 find me at lots of places, obviously fiveminutesocialmedia.com, but I encourage 757 00:36:03,432 --> 00:36:08,252 you to go check out dateyourfollowers.com and you can take a free class there 758 00:36:08,262 --> 00:36:11,712 and learn how that works, cause I think if you've got something people want, 759 00:36:12,217 --> 00:36:16,617 they should hear about it, and they want to hear about it, and now we can do that 760 00:36:16,617 --> 00:36:20,217 without delving into the confusing world of paid ads, wait, losing thousands of 761 00:36:20,217 --> 00:36:21,617 dollars before we know what we're doing. 762 00:36:22,832 --> 00:36:23,162 Matthew Hughes - King of Video: Brilliant. 763 00:36:23,162 --> 00:36:23,642 I love that. 764 00:36:23,642 --> 00:36:24,522 Date your followers. 765 00:36:24,562 --> 00:36:24,882 Good. 766 00:36:25,232 --> 00:36:26,612 It's fascinating to hear about. 767 00:36:26,622 --> 00:36:30,062 I don't know about you, Jerry, but I've got about a million domain names in 768 00:36:30,062 --> 00:36:34,572 my control panel but it's fascinating because we, as entrepreneurs, we buy 769 00:36:34,572 --> 00:36:39,205 these domain names when we have the ideas and then some of them like, we've 770 00:36:39,205 --> 00:36:40,965 got a CRM product called Last CRM. 771 00:36:40,965 --> 00:36:42,355 I think I bought it 2015. 772 00:36:42,355 --> 00:36:44,955 We didn't launch it until the start of this year. 773 00:36:44,955 --> 00:36:45,965 You know, it's just sat there. 774 00:36:46,395 --> 00:36:47,325 So date your followers. 775 00:36:47,325 --> 00:36:47,825 That's great. 776 00:36:48,025 --> 00:36:49,675 Thanks so much for your time, Jerry. 777 00:36:49,675 --> 00:36:50,625 I really appreciate it. 778 00:36:50,625 --> 00:36:52,025 Really appreciate you sharing your story. 779 00:36:52,025 --> 00:36:53,712 There's so much gold in there. 780 00:36:53,802 --> 00:36:56,762 And the thing is, I don't know where these interviews are going to go and 781 00:36:56,792 --> 00:36:59,882 what's going to happen, but I know when I meet good people and they've got a 782 00:36:59,882 --> 00:37:03,762 great story to tell, then people will definitely get something out of it. 783 00:37:03,762 --> 00:37:07,752 So I really appreciate your time to come and share that with me today. 784 00:37:08,122 --> 00:37:09,832 Thanks so much everyone that's listened. 785 00:37:09,832 --> 00:37:12,792 Don't forget you can join for free, the YouTube Community, 786 00:37:12,792 --> 00:37:14,752 which is youtubecommunity.co.uk. 787 00:37:15,252 --> 00:37:17,382 And I think that's all we've got to say. 788 00:37:17,382 --> 00:37:17,652 Really. 789 00:37:17,652 --> 00:37:20,142 I don't really have a jingle for an outro either, so we're just 790 00:37:20,142 --> 00:37:23,962 probably gonna end it there in some really sharp, shocking way. 791 00:37:24,412 --> 00:37:26,212 we should, Jerry's like, no, no. 792 00:37:26,212 --> 00:37:27,082 I worked on the radio. 793 00:37:27,112 --> 00:37:29,452 We had a lovely jingle for the outro. 794 00:37:30,242 --> 00:37:32,402 Jerry Potter: Well, on the radio, we'd be going to commercial right now. 795 00:37:32,402 --> 00:37:34,202 So, but Matt, thank you for having me. 796 00:37:34,202 --> 00:37:35,102 Absolute pleasure. 797 00:37:35,132 --> 00:37:36,542 I love talking about this stuff. 798 00:37:36,542 --> 00:37:37,322 Matthew Hughes - King of Video: No, no worries. 799 00:37:37,392 --> 00:37:37,932 Thanks so much. 800 00:37:37,932 --> 00:37:38,262 Wicked. 801 00:37:38,262 --> 00:37:39,102 Bye-Bye everyone.