I'm listening to a book right now called The Compound Effect by Darren

Hardy, and he made a great point about how your why

can affect what you do. Case in point, let's say

there's a plank, and it's on the top of a rooftop, and it goes

from this rooftop over to that building way over there. And

somebody goes, yeah. I'll give you, you know, $300 to do that,

and you go, yeah. No way. Then let's take the

same scenario. And now your baby

is on the other rooftop. Oh, and the building's on fire.

You would be running across that plank. You wouldn't want any money. You're off to

save your baby. Why? Because your why

changed, and your why can affect what

you do, whether that's pressing publish on a podcast

or shaping your website. And so today,

we're talking with Greg Marliese from Studio 1 Design,

and there's some really interesting tips in here that I was like, oh,

oh, yeah. That makes sense.

I'm bringing in some people who build websites for a

living because I hack my websites together.

And in the same way that when I've made my own artwork for

my podcast, it's looked okay. And then I'll bring

somebody in that does that for a living, and I go, oh,

yeah. That's that's what I was looking for. And so

I'm bringing on Greg from studio, the number

1, design.com, and we're gonna talk about

strategies. Many of them you're probably already doing and how you can do them

better. And wait till you hear Greg's story. It's an

amazing tale of how he got to where he is today.

When you start, I wondered, is it like a podcast?

Do you start with your why? Where does Greg

start with his clients? Absolutely. Like, what is the

purpose of their website? Is it just to host a Podcast, or is

it remote, one of their services or coaching or

courses or whatever else it could be. Right? So that's the first

thing because realistically, you've got to have the end goal in mind

before you start designing. And then we have to figure out a strategy before we

start talking about look and feel and colors and design. The most important

thing is the strategy, and then we work from there. One example

of this is one of Greg's clients is Jordan Harbinger,

who does the Jordan Harbinger show. His main income source is

advertising. Right? So is this sponsorship page that we

had for we have on his website? And so what this is all about,

we put a lot of effort into this because this is his number way of

monetizing is to have advertisers sponsor the show. Right?

And, by the way, I love one of your episodes where you're talking about having

your audience talk about what annoys you about ads and people ranking, and you even

said yourself that he does it really well because he reads the ads himself and

it's different every time. Right? Yeah. It was really cool. But anyway, so we have

this page which really talks about his audience and what

his advertisers will get out of this audience

essentially. Right. So he breaks it down with the demographics. So in this case, you

know, 25, 4, 49 year old men and women and just talks a

little bit more about, you know, their demographics essentially.

And then he is talking up his podcast, top 1%,

most followed and most shared Podcast on Spotify. And then

he's got a little bit more of a a breakdown and of, you know, what's

important to, you know, an advertiser on his show and how

he will advertise in, like, 60 second mid roll and, you know,

things like that. Right? So then it's just an infographic podpage, essentially,

just really breaking down the demographics into more and more

detail. So, yeah, it's to me, it's like this because this

is his number way number one way of, you know, creating income, that's

why he put put so much effort into this page. And you don't have to

do this every time, but it is a a pretty powerful page. And then,

obviously, there's some social proof from people like Tim Ferris, Rama

Sethi, Simon Sinek, Malcolm Gladwell, etcetera, and then a a call

to action to inquire essentially. So, yeah, that's, you

know, that was our strategy because of the fact that his number one

way of, you know, generating income is through the advertising.

Now as we did this interview, Greg was sharing his screen. Now

anything that you really needed to see, I have

removed from this interview because, well, you're listening to it.

If you go out to your podcast website, you can

actually see some of his amazing work and as we're looking at these

before and after versions of some of these websites. So I just wanna let you

know you're getting a different version than the video version. But

on the other hand, the video version is longer. I'm doing this in a

narrative style. So one of the things I noticed

is before we get off Jordan Harbinger's page, Jordan has a great

idea. All of his sponsors are on one page. If you go

to jordanharbinger.com/deals,

I think this is an amazing idea. Because let's say you send somebody to your

website because BetterHelp is sponsoring your show. Well, while they're

there, they might actually pick up some MyUndies or MeUndies or whatever

it is and a mattress and all the other things that you have as

sponsors. I think that's great. And your audience only has to remember

one link. He also has a start here with kind of

grouped episodes together. So if you're brand new to the site, he's

got it there to get you in control. But the one thing I noticed is

when you go to the page that Greg was talking about where you're trying to

convince a company to sponsor your show, when you go to that

page, the whole menu at the top, everything changes.

You can't leave that page. Exactly right. We wanna remove

all distractions, you know, so we remove the top navigation, you

know, we remove the logo because obviously, we've got the logo here anyway, why

sponsor the show. And the call to action, you always should have a call to

action above the fold. And this will just literally anchor link down to the bottom

where they can fill in the details. And the reason we do that is so

that people realize, oh, I just missed all this stuff if they

didn't scroll in the first place. Now if you're new to web

design, the phrase above the fold actually comes from the

newspaper industry when newspapers were folded in half,

and everything above the fold was something that was seen without any effort.

And on your website, the things that are really important should

be above the scroll, I guess, in this case. But we still call it

above the fold. Now I mentioned in a

previous episode that often we try to use tools

that aren't made for Podcast, and we try to shoehorn the

podcast in there, and they have some template that's made for a hotel or who

knows what. And so when I asked Greg, what are some of the

common mistakes, yeah, templates came up. I just use a

template and on various screen sizes that would chop off the

person's, you know, the host head. So it has a a little

rookie mistake there, but then there's no call to action here. It doesn't

really have much clarity on what this podcast is all about. You wouldn't know

it's a very popular podcast. And as we scroll short, they've

got you know, listen on these things, which is fine. And, by the way,

these things are essentially what we call a leakage point. But because they're

going off to these platforms where people can subscribe, then that's

going to build more trust in the brand. So that's totally fine. So a leakage

point is something that takes people away from your site. You've got all this traffic,

and now you're leaking it. And in this example, he was pointing at

the Apple button, Spotify, things like that. And, obviously,

we want followers because it helps us connect. But, yeah, then,

literally, the rest of the home page just had a little bit of, you know,

what this is all about, etcetera, you know, a little bit of authority boost

in things here, which, in my opinion, quite hidden, you know, top

5% traffic prog Podcast worldwide, etcetera.

Watch a show, some video, and that was it. So authority boosting

could be anything that gives you, for lack of a better phrase, street

cred. Maybe how many total downloads you have or how

many countries your show has been heard on or how

many appearances you've been on other show. Whatever it is, some sort of

stat, something that helps answer that question,

why should I trust this person? Why should I stay on this

site? And we'll be talking tools throughout this conversation,

but I wanted to ask him if he had any kind of favorite tool when

it came to the person that didn't have the budget or didn't

wanna hire somebody to design their website, did he have

any kind of favorite tools? Yeah. I mean, look. You

guys use PodPage. Right? Yeah. Yeah.

Which I think is fantastic. And that's what I'd recommend if you are starting out

for sure. I mean, they've put so much thought into this. I heard the the

founder on your podcast being interviewed ranking about, you know,

what they have in there. I think it's the premium plan or what whatever they

call that plan. Yeah. The Elite plan, I think. Yeah. Elite. That's the one. Yeah.

And I thought that was fantastic. Great interview. But, yeah, all the features that these

guys have is incredible. I mean, you can do the same thing on WordPress, but

this is all built into 1. I mean, there's nothing wrong with this as a,

you know, a platform in general, even if you grow. Right? But to me, it's

just the design feels a little bit templatty. That's my only criticism,

but I think it's great when you're starting out for sure. So how do you

know when it's time to have someone design a website SEO it

looks completely unique, It's totally yours, and it doesn't look like

anybody else's website. But I feel like once you are monetizing

your podcast, if that is your goal, some people don't wanna monetize. It's just a

hobby, right? But if you are monetizing it, then that's when I feel like you

need to invest back into the look and feel and obviously even

copywriting and, you know, photography and and yeah, all sorts of things. So

how does a redesign work for, you know, redesign is

we'll start with what we call a mood board. And this is literally just

coming up with a color palette, a look and feel. Before we do this,

though, I should say, we do have a call with the client. They answer a

questionnaire, and we dive deep into the questionnaire on the call.

And that's after that is where we figure out what direction to take

the brand as far as the look and feel. And this, again, was based on

a questionnaire. And just some keywords that come out of the questionnaire

and the call, in this case, was loyalty, excitement, modern

family, playful, fun, and friendly. So this color palette represents those

words. And when we send this this bit of a color breakdown, when we send

this to the client, we give them a walk through video from the

brand director explaining why we did what. And you should know in

your mind, on a notebook, whatever you wanna do before you grab a

mouse to do anything to your website. You should have a clear idea

of what it's going to look like, what it's going to do, and how it's

going to work. When we present this to the client, it's really just a bunch

of ideas. We get their feedback before we start designing because when we

start designing, we want it to be pretty close to, you know, to what

they have approved. And then we offer unlimited design revisions on

everything we do, so we just wanna start with the right foot. But, yeah, just

some background elements and colors, etcetera, tying in with the brand,

photography direction that we give them as well SEO they can hand this to their

photographer. And then just some various icons and

and having the important things above the fold.

Listen to Greg as he explains a website we're looking at and all the

important things that are above the fold. And you'll see, you know, just

above the fold, the Commercial Break podcast, who the hosts are,

picture of them, obviously, pretty cool design, And then a little bit of

a explainer. It's not much, but it's enough to let people know what this show

is all about. And then 4,100,000 podcast downloads per month.

You know, all these little metrics are just things that people can instantly realize

that these guys are the real deal, and, you know, it just builds more trust

in the brand. And having your audience's trust is

huge. And so as we were popping around different websites and

looking at things, of course, I wanted to know what tools are you using to

put this stuff together? For design, we use Figma to, you know,

for custom design. Everything's custom designed. And then for

imagery, you know, obviously, we try not to use stock imagery if we can help

it. We encourage clients to use our own photography. But sometimes if

we create imagery, we'll use the baby Stalker will use, you know, mid journey for

creating imagery. But for building the website after it's all approved, we

build it using Elementor for, for Wordpress, essentially. And that has a

lot of stuff built into it as well. Because like I said before, you've

got to work out what the main purpose of the website is. And if it's

not just all about a podcast, it might be to

promote your services or whatever. Then if that's the case, you want the

functionality to have everything built into it so that you can

offer all those other little features that come with offering services or

a SaaS business or coaching, etcetera. And as he's building this

all in WordPress using Elementor, who was his favorite

WordPress host? Definitely WP Engine all the way.

Yeah. Based in the US, but they also have servers all over the world.

So to me, like, super fast no matter where you're located,

but it's also the world's, in my opinion, the most secure website

hosting flat platform because they don't allow crappy plugins.

So peep that's where a lot of hackers get in through plug ins. So

they yeah. And they also keep plug ins updated automatically, and they warn

you if there's a plugins on your website and, you know, yep,

they'll remove it if it's a a threat. And they also have daily

daily backups as well. So if you mess up something yourself, you can

just replace it from the day before, and everything's fixed again.

And we'll be talking about Leadpages a little later, but that requires

some sort of email tool. So what was Greg's favorite email tool?

Yeah. ActiveCampaign, just because we use it and we I used to use

Infusionsoft, and it was pretty confusing, you know, and used to have to pay a

consultant to to run the whole thing for us. But now we just had

somebody set it up for us, copied what was in Infusionsoft, and we just run

it ourselves quite easily. But it's really good not just for email

marketing, but for, you know, lead flow as well and

having, like, a sales pipeline and figuring out where every lead is

in that pipeline and what stage they're at, and it can send automated follow ups

and things like that. So, yeah, I find that's pretty good value. It

does the price goes up as you have more people on your list, but I

think it's awesome. Yeah. And if you find ActiveCampaign

a little out of your reach or maybe just a little too much, check out

ConvertKit or MailerLite. In just a second,

you're gonna find out how I got really embarrassed.

Boy, you know, when I look at your website and you go to mine, it's

like, it's like, wow, that is a shock to the system. Like,

oh my goodness. Oh, wow. 1 was designed by a guy

that does it for a living. The other guy was a design that's well, the

teacher. Yeah. So just a little bit of a difference. And, but nonetheless,

the front page is still a, it's a landing page, but wow. That's

a, that's a shock to the system. Oh, yeah. Go right ahead.

Yeah. You do some things really well on here. I mean, I I think, you

know, school of Podcast, I think it's a a great brand and says

what's on the box. You know what I mean? So but then you're

talking here about the problems. This is fantastic copywriting.

Like, most people don't understand their audience, and you

really understand your audience. I know you you obviously, you've got your podcast

community. You ask them a lot of questions in there, but you also ask questions

on your podcast and have people call in. Right? It's amazing. But the

point is, yeah, you understand your audience. And when you put this on

your website, the, you know, you might be feeling a little overwhelmed and then you're

talking about the problems that they face essentially, then people are

going to identify that, you know, the the correct target audience will go, oh, yeah,

that's that's me. Right? So this is really important in copywriting to let

people know that you have a solution to those problems. So you're doing some

things really well. It's just the designs letting you down, but it's not

bad. You know? You've got a lot of, You're very kind.

I would call it bad after looking at yours, but I'm like, big giant

join today button, and it just, yeah, it's At least it stands out. But

yeah. And then, you know, you have some really good social proof as well.

And, sorry, authority boosting, like the hall of fame, you know, that you mentioned

on your podcast as well. All that stuff is fantastic for

boosting, you know, credibility and trust in the brand. But, yeah, having

really good testimonials as well is, you know, it's certainly

what you wanna offer. And then you have this incredible 30 bay

30 day money back guarantee, and that's on

the the the monthly and the annual. Right? Like, you have a yeah. Which is

really cool. And a big call to action. Sure. It's big, but it gets your

attention. Yeah. Yeah. I I had a business coach because

after I was, you know, in the hall of fame, I wasn't really saying it.

And he goes, how many people can say that? I'm like, I don't know, 14,

I think at that point or something like that. He goes, you need to say

that every time you turn on the microphone, I go, but that's that

whole impostor syndrome, you know, kinda thing. Yeah. He's

like, look. Use it. Not everybody can say it. I was like, alright. So

I love it. Now we did mention impostor syndrome there. I'll put some

links out at your podcast website. If you're

dealing with that, I've done a few episodes on that on the school of podcasting.

But we also mentioned copywriting. And so I asked Greg, I

go, which one's more important? Do you need copywriting or is it the

design? It's both. Look, I have no doubt that copywriting

is what people will read to make sure that they're in the right

place, to make sure that they understand because people don't care what's in it

for them. So they they just need to know that you understand their situation,

their problems, what the implications are, if they if, you know, they don't

address the cause of the problem and the need, which is your solution essentially.

And so to me, the copywriting needs to say all those things, and

that little thing that I just said is using the framework called SPIN Selling based

on a book by, Neil Rackham, SPIN Selling. Link's in the

description. And there's another book, Building a Story Brand by Donald

Miller. His philosophy as a in a nutshell

is your website needs to be the guide and your prospects

or your clients are the hero, and they need to be the hero of your

story. That is a great book. And when it comes down to the design

The design needs to give copywriting wings, essentially. Right? It

really needs to enhance the messaging to make you look as professional

as possible to and, obviously, design in a way to appeal to your

audience as far as color palette and imagery used and things like that. And

remember, that design is based around knowing your

why and directing your visitors to do your

call to action. And sometimes those bright and shiny

new trends come along and just, well Design

trends, they're a pet peeve. Right? If you look at most design trends

every year, designers come up with new trends, and I think it's just to keep

themselves in work, essentially. But most of them are conversion

killers. We're very conversion focused with our design. So what that

means as far as pet peeves with pet peeves in design, the

trends are all about movement and interaction and parallax

effects and, you know, just all this stuff that's very distracting,

and that's why it's a conversion killer. But if you have everything static

and put the control in your user's hands, so even if you have an

image slider for testimonials, let them scroll through them to

get to the next and next. Don't just have them automatically scroll because it's just

annoying for people. So even video backgrounds and having text

over the top, the most important thing is the text over the top. So

those video backgrounds are going to annoy people and not read the text, you know,

so that's yeah. A lot of trends suck. And there are

things we do that are okay, but there are ways we could do them

better. Case in point, when somebody orders something from your website, they

are sent to a success page. It's all about the strategy piece.

So after somebody opts in for a lead magnet, they'll just have a line

of text in the pop up that says, you know, thanks for downloading the the

lead magnet. So the problem with that is that there's no success

podpage. So there's no page that it goes to like a slightly

different URL like forward slash, you know, thanks for whatever.

And when you don't have a success page, you can't track that

as a conversion. And so your Google Analytics, if you set that up

properly, won't be tracking any conversions of that little, you know, download.

Now if you do have a thank you page, once again, a mistake is

people just have a little line of text saying thanks for downloading the thing. But

that's a wasted opportunity because, realistically, you've just got

somebody's email address because they're interest interested in your

free offer, and you don't know that they don't want more.

So to me, the perfect opportunity on the sorry. The thank you page is the

perfect opportunity to offer the next free thing in your funnel. It

could be a free call. It depends on your business. It could be a free

trial. It could be a limited time offer. It could be a free sample. You

should always offer something else on that thank you page. And we recommend having

a face to camera video ranking them for downloading the free thing and

then talk about the next offer in that video and then call to action

underneath. And you can also have extra things on that page, social proof,

other things like if you've spoken on stage, like, it's all

about boosting your authority and building trust in your brand by just keep

offering free things. And, obviously, you've collected an email address, so you wanna

nurture that email because they may not be ready to purchase straight

away. But, you know, if you if you're top of mind,

then, obviously, at some point, if you keep offering value in those

emails and don't just keep slamming them with, offers, like, for

paid offers, it's like Gary Vaynerchuk says, jab, jab, jab, right

hook. So just keep offering free stuff, and then we just say in your

PS, offer a free call for a strategy. It depends on the business, of course,

but that's where you you would have your offer. And so many times,

I see people with their social media links at the very top of the

page. Yeah. That's a leakage point, and you don't want to take people off

your website to social media. Purpose purpose of social media is bring people to

your website, in my opinion. But, yeah. And then the other problem is

people will have when they click click on one of these social media little icons,

they'll have it open in the same tab and then your website's gone forever. So

always have any external links open in a new tab. Another

trend that I see a lot that I go, why would you do that? And

that is building and I'm gonna say Linktree. I don't wanna pick on Linktree,

but Linktree type tools because, well,

as Greg points out, why not just build one on your own

website? No. I don't think there's any benefit in it. You're just paying Linktree.

So, I mean, what we do instead, like, we literally just have we

just offer this as a bonus on every website that we designed because it annoys

us having people ranking Linktree. Most people have it. Right? But we

just copy that, but we just go whatever the website URL is

forward slash links, and we can put whatever we want on there, and they can

change it to whatever they want quite easily. It links to your website or your

latest Podcast interview or whatever you want, basically. Right? And

the same goes for funnel pages. We have clients that have built

a lot of funnels on lead pages or click funnels or whatever. They all

look shit in my opinion. They're templated and they're ugly and usually a

Frankenstein because they've grown over time and had different offers, different looks. And so

we usually just turn all that into their own, you know, website and,

you know, they don't need to pay click funnels or lead pages each month.

But there's yeah. There's no you're right. There's no SEO value in that. And I

noticed on Greg's site, studio, the number one, design.com,

that when he had a video, it wasn't a YouTube video. It was a video

that just kept you right there on his site. And, yeah, I would say for

any marketing video on your website, apart from in blog posts

and and podcast posts, etcetera, I would suggest you use

another platform like Vimeo or Wistia because there's no leakage points.

Like, if you if you have embedded YouTube, you can go and click on the

little YouTube blog, you go off to YouTube, and you're gone forever. So

that's why I prefer to use, Wistia. I also like streamable,

but if you are gonna send people to YouTube, there's still a better way to

do that. And when you do send people off to your YouTube channel, you can

have some code embedded so that there's a pop up as soon as they land

on the YouTube page that says subscribe to the show. And that's great because as

long as you can get people to subscribe to your show, whether it's a podcast

or YouTube or wherever you have it hosted, it's going to build more trust in

the brand. So I think it's a good idea. Yeah. It's just especially

for non marketing videos, let's say blog posts or, or

podcast posts on, on your website. If they are YouTube embeds and

you press or somebody presses play, that'll add to the YouTube

count. So that's a good thing. So it's your choice. Would you rather have more

views on YouTube with the chance of sending people away or keep people

on your website and have them one step closer to doing your

call to action. And right now, everybody is up in arms about

transcripts. SEO the best thing ever, we vomit into a microphone. We have

it transcribed. So are transcripts really that good?

Because Google's looking for good words. I think it should be a

summary instead. So we do work with other ex SEO experts as well.

And as long as like, especially at the top of the post

page, if you give people a summary of what it's all about, you can have

the transcript underneath, but that's what Google is going to value

as well. It's more the whatever's written in the top section of the of the

page. That's what they'll value more than what's underneath. So, yeah, I would say

do a summary and that can be done by AI these days based on the

transcript, essentially. We got a few more strategies, but I

always say a podcast leads to relationships,

and those relationships lead to opportunities, which lead to more

relationships, which lead to more opportunities. Wait till you

hear Greg's story.

SEO

how did Greg get into web design? SEO, basically, we started with

t shirt designs. Right? And that's where we started, you know,

24 years ago. And then around, let's say 10 years

ago roughly now, the clothing industry

So, unfortunately SEO, unfortunately, the wholesalers were our clients, so they were

getting squeezed out. And we tried going directly to the retailers,

but that didn't work. They wanted to pay us in 90 days and take, you

know, 2% off the invoice if they paid within just wasn't a good business business

model. So then I went online and I found Podcast.

Right? And I just absolutely loved Podcast. And there was one

podcast in particular I think I get hosted by 2 business coaches,

James Schramko and Ezra Firestone. He's based in New York, James Schramko in

Sydney. And on one of their episodes, they said their logo sucked. I thought,

oh, yeah. That's an opportunity for me to go in and design a new

logo for them. So I did that, and they loved it. And, you know,

Ezra, hot bang. You know, this looks like makes us look like a fancy soft

ball team. And he loved it. And so then jumped on a call with Ezra

and we started talking about other designs that we could do. And we started designing

his website and then James Shramck, his website and started designing all of

their clients website. Ezra had me on stage in San Diego.

He's an ecommerce guru. And, yeah, and James James had me

on stage in Sydney, and, yeah, we just grew our business. So it's thanks

to Podcast that we made the pivot into what we're doing today. Next thing

you know, you're, you know, you're designing a website for Sly.

I mean, that's Yeah. That's I saw that at the bottom of your one page,

and I was like, hey. I need a website. It was like

SEO that was that was from speaking at Ezra's events, Blue

Ribbon Mastermind, I think, that you called it in, San Diego.

And somebody in the audience was the son of somebody that

owns a marketing firm that does marketing for

Sylvester Stallone and, you know, like, all these other people, like Tony Robbins,

actually, Donald Trump as well. Not that we wanna mention that we designed it for

him, but we did design his landing page for his NFTs, if you remember

that about your house. So Jeez. Alright. Yeah.

But we don't mention that on our website search. But, anyway, But yeah.

So it just led to you know, like you said, one thing leads

to another, and that's how we've designed for these awesome people. Yeah. Another

strategy that I saw is Greg is using quizzes. How are

those working out? Pretty good. Yeah. Exactly. Because it comes

from like, we have a generic one on there and that's just an exit

pop and that's another little mistake just quickly. Some people have an entry pop.

Soon as you land on the website, they have a pop up. Thank you. Instead

yeah. Wait. It could be a timed pop up and when they scroll to the

bottom or they've scrolled through a few pages or it's a couple of

minutes after they land on the podpage, but it's better to have that or when

they leave the page and exit pop. You know, it's a side note. But, yeah,

the quiz works quite well because it's an exit pop on our website, but then

we do duplicate that for every podcast interview that I do, and

that's where we get a lot of leads from. So, yeah, it works quite well.

And we find we get a lot of feedback, you know, people going, oh, shit.

You know, my website does that. Yeah. Well, and do

you know what tool you're using for that? For those, again, there's always gonna be

the guy that's like, I'm gonna do it myself. Elementor. Everything's built

into Elementor. Yeah. Yeah. I see. Yeah. We were

looking at one of his clients' websites who teaches music

online, and I thought to myself, why have I never used this

strategy? One thing that he does really well is has this section

where it does a comparison chart of joining his sax school verse,

getting private lessons, and then breaks it down into a cost comparison.

Music Academy, 42,000 a year, private lessons, 2 and a half 1000, or his sax

school online, dollar 32 a day. Plugins has a 90 day money back

guarantee and a free trial. SEO, yeah, it's pretty powerful. And, yeah,

he's just boosted his results like nothing else ranking this approach

since the new website went live. It was kinda funny when we first got

online, Greg and I hit it off, and we just started gabbing. And it dawned

on me, like, oh, yeah. I forgot to ask him, where do we

wanna send people when we're done with this interview?

Yeah. I mean, look. We haven't created it yet, but we could set up a

checklist for directly for your audience. So studioonedesign.comforward/dave,

and we can show them, 50 things that if they

select yes or no in 6 areas across their website, we've done this for

other podcasters. And so basically at the end of it, they get a score right

out of 50. And if they score anything under say 20 and most people

don't get much over 20, right, then at least it shows

them what to fix. And if they wanna help, then, you know, we can we

can help them. And, yeah, as a bonus as well, I guess if

you're happy with this, if somebody does end up buying a website from us, we

can give them a bonus of we'll design all their social media banners

and posts, things like that for them as well. How cool is that? Studio,

the number 1, design.com/dave.

Greg, thank you so much for coming on the show. Thank you, Dave. It's been

awesome. Awesome. Really appreciate it. And, of course, it all starts with your why. I

know it's probably been 5 years ago. But for the longest time, my

my website at schoolofpodcasting.com, if you went to it, it

was a podcast that also had a business. I teach people how

to podcast. And then it dawned on me that the reason I'm doing the podcast

is to get people to sign up for my membership site. So now I

changed my front page to be more of a landing page with a funnel

because now it's a business that has a podcast,

not a podcast that has a business. I love

some of the things he brought up there, especially about the you know, how

social media we're we're driving people away from our website, and we just got

them there. And then all the things that distract us like

automatic carousels and video backgrounds.

And when do you invest into a major website? Well,

when you're making some money. And that's actually what mister beast, if

you've never heard of him. Mister beast on YouTube has, like,

200, 250,000,000 subscribers. But for the

1st years, in fact, he still kinda does this. He

reinvests his profit back into his

YouTube channel which just keeps making bigger videos which generates

more money, which he reinvest back into his next

video. It's kind of interesting that way, but it does help build

your authority. I know I have gotten advertising in the past

because I was using a podpage website and I

did my colors and kinda had it organized. And it looked good enough

for a sponsor to go, alright. You look like you have your act together.

And I had the downloads to prove it and off we

went. He also mentioned Hotjar. I like

MouseFlow. There's a free version of that. And their paid version, It

does the same thing as Hotjar. It's just a little cheaper. I'll have links to

that along with Hotjar out at your podcast website.

So thanks again to Greg. I really do appreciate your time.

And don't forget, there is a video version of this. So if you wanna see

the before and after things, it was I'm here to tell you.

I'm looking at these websites that he made, and they're just stunning. And

then we would go back to my website, and it was just like,

It was like, oh my gosh. Don't make me look at that. SEO funny. So

thank you so much. If you got some value out of this show and

you know somebody else who is kind of not sure what to do with their

website, tell them to go over to your podcast

website. Or if you wanna

send them to this specific episode, of course, you can just open up your phone

and click the share button. But this one's at your podcastwebsite.com website

because this is the 3rd episode. I'm Dave Jackson

from the school of podcasting.com. I help Podcast.

It's what I do, and I can't wait to see what we do

together. Your podcast website is part of the Power of

Podcasting Network. Find this show and all of Dave's other projects

at powerofpodcasting.com.