[00:00:00] Welcome back. If you took the action step I challenged you to make on Monday, whether you reached out to a former colleague, a past client, or just dusted off your LinkedIn profile, I want you to give yourself, I. A high five. Seriously. Let's talk about what can happen when you really work this system.

Remember the story I shared about Joanne? Yeah. Well, after she reached out to a few people started to get some traction. She worked up the courage to post a poll about her talk title. Then she reached out to another few people that she hadn't gotten to know very well, but they were all in the same program, and she shifted her ask ever so slightly like this.

So instead of just asking them because she had. Already had the titles. What she said was It's been great being in the program with you. I finally worked up the courage to publish my talk, but I'm still [00:01:00] trying to decide what my talk title should be. I just put up a poll with my final two contenders.

It'd be great to get your opinion. Can I send you the link to it real quick? See how easy that is? They said a Sure, of course. They said, sure. She replied, thanks for helping out. You're really a help. Here's the link to the poll. Can't wait to see what you thought. Like it's so easy. Such an easy Yes.

And again, these are not strangers. They're people she went through the program with, but she didn't talk to all of them the first time. But she did work up the courage I. Here's what happened next. Remember those two talk titles that we talked about on Monday? The first one for her was Beyond the will, the three legal documents that actually protect your family, and from chaos to clarity, estate planning for real life, not just the rich and famous.

So those were the two talk titles. I want you to keep chewing on that because remember [00:02:00] on Monday, okay, well here's what happened next. Because she put up an actual poll, like an actual post on social media. It was on LinkedIn, and she reached out to those extra, I think there were like six or seven people that she hadn't reached out to initially.

Well, the Ripple effect got even. Bigger than she imagined. That poll led to another connection, someone she had never met, but who saw it because one of the people that she asked to comment on it knew this other person. So because Joanne and I had worked on her sales process, of course, when this new connection came into her life.

She had the framework in place and knew exactly how to follow up that person became a new client. Boom. Right? That's what I'm talking about now, again, back to the talk titles. Remember how I said those titles really helped her? I want you to think about those two talk titles. When you [00:03:00] have titles for a talk, whether it's an actual talk or even if it's for a long form written piece of content, like a blog post or a LinkedIn article, or even a book, it helps the people seeing it understand right away.

One way that they can refer you, collaborate with you or buy from you. Right. Do you see how that works? Because her first talk title is Beyond the will, the three legal documents that actually protect your family. So anybody who reads that can get a pretty good idea beyond just Joanne's title and bio about how she actually helps people.

Or what about this one? From chaos to clarity, estate planning for real life, not just the rich and famous. Again, like we could give out talk titles and be asking this question for weeks and it it's all correct. We are testing what, talk titles are best and it just continues to drum up interest and allows people one of the most [00:04:00] important things that they need to know when they're making buying decisions.

Is she talking to me? Does this make sense to me? So again, confused people do not buy anything. And I say again 'cause I'm, you must have heard if you hung out with me for any length of time, you must have heard me say that about 2000 times. So they're not confused. They understand and they get to give their opinion.

When somebody is helping you, it is scientifically proven that they want to continue to help you. And the ripple effect from that means they're going to continue to wanna. Ask questions or answer questions and go back and forth. So what does it do? It opens the doors for communication. let's reflect here on what's possible when you, one, use social posts as your reason to reach out.

Number two, send genuine messages privately, not blast the internet with more content. And number three, invite people to something [00:05:00] to check something out. I not even thinking of having a pitch, not even thinking of what you could offer them yet. Just connecting and asking their opinion. So if we reflect on this week, right, it's Friday, who did you reach out to?

Did you pick one person? Did you take me up on my challenge? What conversations did it start and what worked? Because the ones who can weather any economic climate are not selling just. every moment that they open their mouth, right, just to reach out. Like it's not the only reason to reach out.

One of my stories that I told was about my uncle Timmy, who only calls when he needs something. Now, granted, we all need something, but. You don't always have to reach out just because you need something. So this is all a part of a, of a very delicious recipe of connection, collaboration, and invitations, right?

We're not taking the [00:06:00] fact that we. Do have clients off the table or that we have an opening in a program or a workshop or whatever we're hosting or that we want to host one, we wanna be fully transparent about that, right? I don't walk into, Macy's and, you know, they don't, they don't hide their merchandise, but they are going to greet me and they are going to make me feel special.

Maybe not Macy's. Maybe Nordstrom, maybe that's a better example. point is, is I wanna feel seen, heard, and understood, and then yes, I'm happy to lay out whatever money it costs to buy that awesome dress. So if you start doing what Joanne did, I bet you already know your next client. It can be as simple as reconnecting with someone you met at a past event or following up with that person.

You know, the one. So here's my challenge to you. Exercise that connection muscle. Pick one person from your contacts who might be a perfect [00:07:00] reconnection or a perfect collaboration and say something like this, Hey, I saw your recent post or newsletter or update and it made me think of you. And that time that we, or that time that we had a call or that coffee chat we had last year when I met you at that event.

The last time we talked you were do, do, do talking about this. How's that going? I mean, it could be something personal, like maybe you met the person and you chatted about your kids and you were like, yeah, the last time we talked, your son was just going into kindergarten. How'd that go? It could have been two years ago.

It's okay. They're like, oh my gosh. Kindergarten was great. We miss it. We're homeschooling now. It just opens the door to conversation. You're not just what you do for a living. You're not just one piece of a puzzle. You are the full picture. You are the full puzzle.

So connecting with people. Is not pushy. It's human. And you can connect with them on multiple levels and then bring them back [00:08:00] to the work side of things by asking their opinion on something that you're doing and you genuinely want it. PS you need primary market research. You need that data. Big businesses use it all the time.

The fact that you're not as big as Coca-Cola doesn't mean you still don't want the data randomly tested from your market. Right. So you don't have to see this person that you're reconnecting to as a potential client to make this effort worth it for you. I really wanna just drive that home so. Here's the real deal.

If you're not on my email list yet, what are you waiting for? Get my free sales mini course. Then you'll be on my list and once you're on my email list, you can hit reply to any email I ever send you and ask me anything. 'cause clearly I have a lot to say in the meantime. Keep connecting, keep growing. See you Monday.