1 00:00:00,000 --> 00:00:02,829 Hello and welcome to the YouTube Success podcast. 2 00:00:02,830 --> 00:00:04,330 My name is Matt Hughes, King of Video. 3 00:00:04,709 --> 00:00:06,730 This episode is all about planning. 4 00:00:06,730 --> 00:00:10,669 I'm so excited to talk about planning for a number of reasons, but I'm just going to 5 00:00:10,669 --> 00:00:14,139 let you know that it's a planning episode. 6 00:00:14,550 --> 00:00:18,490 I am going to talk about five ways in which you can plan your YouTube videos. 7 00:00:18,490 --> 00:00:21,360 It's kind of planning and research, I would say, but the other thing 8 00:00:21,360 --> 00:00:25,760 to notice is that, or other thing to note is that we have a Planning 9 00:00:25,760 --> 00:00:29,890 Workshop that happens inside of the academy, My King of Video Academy. 10 00:00:30,199 --> 00:00:33,820 The link is in the description of this episode to show notes. 11 00:00:34,190 --> 00:00:38,390 It's kingofvideoacademy.com, and if you go there and you register for a free account, 12 00:00:38,400 --> 00:00:39,980 you can sign up for this workshop. 13 00:00:40,190 --> 00:00:41,390 Workshop is 90 minutes. 14 00:00:41,450 --> 00:00:42,580 It's a planning workshop. 15 00:00:43,110 --> 00:00:47,460 It's a really great workshop, and I talk about these five ways you can plan 16 00:00:47,460 --> 00:00:51,700 your youtube videos, but I also give you loads of other good advice as well. 17 00:00:51,710 --> 00:00:56,259 So head over to kingofvideoacademy.com, grab yourself a free account and 18 00:00:56,260 --> 00:00:59,050 sign up for a workshop with a free community account, it will 19 00:00:59,050 --> 00:01:04,679 send you the next workshop when it happens And with planning, I want 20 00:01:04,679 --> 00:01:10,514 you to know that like with anything that's worth having, you need to be 21 00:01:10,514 --> 00:01:12,425 strategic with your planning, right? 22 00:01:12,425 --> 00:01:15,874 You need to be strategic with the channel that you've got and that means 23 00:01:15,874 --> 00:01:20,684 that you don't just film something like a live stream on Facebook and 24 00:01:20,684 --> 00:01:24,789 then add YouTube as a destination and then assume that YouTube is going to 25 00:01:24,789 --> 00:01:28,160 figure out that that live stream makes you a YouTuber now, and that you've 26 00:01:28,160 --> 00:01:29,690 got some content or work on YouTube. 27 00:01:29,919 --> 00:01:31,479 It doesn't quite work like that. 28 00:01:31,499 --> 00:01:35,119 I know a lot of people, they think, well, you know, I'm doing a live stream anyway. 29 00:01:35,119 --> 00:01:38,989 I'll just add it as a destination but really, if we're being strategic, 30 00:01:39,020 --> 00:01:40,609 we're thinking about YouTube first. 31 00:01:40,629 --> 00:01:43,050 What content are we going to have that's going to work on YouTube. 32 00:01:43,490 --> 00:01:47,000 And by doing the planning research, we're going to find out the exact 33 00:01:47,040 --> 00:01:48,490 content that we should create. 34 00:01:48,870 --> 00:01:51,510 We're going to find out the right title that we should use. 35 00:01:51,870 --> 00:01:56,340 And we're going to figure out just the small nuances when it 36 00:01:56,340 --> 00:01:59,340 comes to creating the content that we know people are looking for. 37 00:02:00,660 --> 00:02:03,294 And that's really what planning and research is all about on YouTube. 38 00:02:03,644 --> 00:02:07,674 It's about understanding your niche and your audience and creating 39 00:02:07,674 --> 00:02:10,884 content that you know they've got some kind of search intent for. 40 00:02:10,904 --> 00:02:13,494 Because you've got to remember that YouTube is a search engine. 41 00:02:13,934 --> 00:02:16,423 It's not somewhere that people just go and browse. 42 00:02:16,483 --> 00:02:17,703 They do do that, by the way. 43 00:02:17,703 --> 00:02:18,313 They do browse. 44 00:02:18,333 --> 00:02:21,813 Some people love YouTube and they'll sit and look for stuff to watch, of course. 45 00:02:22,203 --> 00:02:25,073 But the primary function is that it's a search engine. 46 00:02:25,073 --> 00:02:26,643 People are looking for something. 47 00:02:26,943 --> 00:02:29,013 They have something called a search intent. 48 00:02:29,543 --> 00:02:34,373 Now, before we talk about these five places, I will say that there's this 49 00:02:34,383 --> 00:02:39,943 phrase, this golden phrase, in the YouTube world that most professional 50 00:02:39,943 --> 00:02:45,749 YouTubers will say and understand and it is that YouTube is trying to 51 00:02:45,749 --> 00:02:49,449 show the right piece of content to the right person at the right time. 52 00:02:50,029 --> 00:02:51,599 I wish I created this phrase. 53 00:02:51,599 --> 00:02:55,232 I didn't, I heard this phrase first from Tim Schmoyer. 54 00:02:55,332 --> 00:02:59,492 It was at a VidSummit, I think, in LA in 2018. 55 00:02:59,542 --> 00:03:02,042 And when I heard this, it really made loads of sense to me. 56 00:03:02,292 --> 00:03:05,592 And actually, a lot of people talk about algorithms and that kind of thing. 57 00:03:05,982 --> 00:03:10,087 But if you focus on this golden phrase, that YouTube is trying to show the right 58 00:03:10,087 --> 00:03:13,547 piece of content to the right person at the right time, then it kind of takes 59 00:03:13,547 --> 00:03:15,517 away this idea that there's an algorithm. 60 00:03:15,637 --> 00:03:17,787 That is what the algorithm is doing fundamentally. 61 00:03:17,787 --> 00:03:22,557 Of course it has other things, like it understands what your habits are in 62 00:03:22,557 --> 00:03:25,857 terms of what videos you watch and how long you're prepared to stay on certain 63 00:03:25,857 --> 00:03:27,087 types of videos, all that kind of stuff. 64 00:03:27,087 --> 00:03:32,397 But just use that golden phrase as that's what the intent of the algorithm is. 65 00:03:33,097 --> 00:03:36,357 So let's talk about these five places that you can do some research. 66 00:03:36,377 --> 00:03:39,257 And I'll talk about them briefly in the workshop, as I mentioned. 67 00:03:39,477 --> 00:03:42,167 Of course in the workshop I go into a little bit more detail with these 68 00:03:42,197 --> 00:03:46,607 particular areas, but I'm going to give it you as best as I can in audio form, and of 69 00:03:46,607 --> 00:03:49,767 course on YouTube, you can see me talking about this, but I'll try to give it to 70 00:03:49,767 --> 00:03:51,277 you as best as I can without demoing it. 71 00:03:51,277 --> 00:03:53,437 It's hard to talk about it without demoing it, but let's 72 00:03:53,437 --> 00:03:54,817 just talk about it for a second. 73 00:03:55,187 --> 00:03:59,557 So the first thing I get people to do when they're planning their content for their 74 00:03:59,557 --> 00:04:04,787 channel, is I ask them to think of the first 10 to 20 questions that come to mind 75 00:04:05,117 --> 00:04:09,637 when somebody new, a potential client or a new client comes into your world, into 76 00:04:09,637 --> 00:04:11,667 your ecosystem, your business ecosystem. 77 00:04:11,947 --> 00:04:14,957 What are the 10 to 20 questions they ask you all the time? 78 00:04:14,957 --> 00:04:17,337 And you can brainstorm these ideas, put them on a piece of 79 00:04:17,337 --> 00:04:19,229 paper or a note taking app. 80 00:04:19,419 --> 00:04:23,449 I use Notion, for example, for coming up with ideas and storing ideas. 81 00:04:24,039 --> 00:04:29,019 And then once you've got those 10 to 20 ideas, the brainstormed ideas, you 82 00:04:29,019 --> 00:04:33,539 can then start doing some research and the best place to do this is on Google. 83 00:04:34,759 --> 00:04:37,849 Now if you use Chrome like I do and you go and search for some of these 84 00:04:37,849 --> 00:04:43,549 topics, there's a great plugin, Chrome extension called Keywords Everywhere. 85 00:04:43,789 --> 00:04:47,509 What keywords Everywhere does is when you search for stuff, it shows 86 00:04:47,509 --> 00:04:49,189 you the search volume for that. 87 00:04:49,189 --> 00:04:53,659 So for example, if I put the search phrase, how to get your first 88 00:04:53,659 --> 00:04:57,409 1000 subscribers on YouTube, it would show me that that search 89 00:04:57,409 --> 00:04:59,989 phrase has 2,400 searches a month. 90 00:05:00,329 --> 00:05:03,209 Keywords everywhere shows me that inside of the feed. 91 00:05:03,269 --> 00:05:05,679 As I said, it's hard to show you this without actually 92 00:05:05,679 --> 00:05:06,909 showing you what it looks like. 93 00:05:07,419 --> 00:05:10,459 But the reason why this is important because it's not only does it show you 94 00:05:10,459 --> 00:05:15,479 the search volume so you can start to compare different phrases, different 95 00:05:15,549 --> 00:05:20,009 types of words, different ways to phrase that particular title and you 96 00:05:20,009 --> 00:05:25,774 can see that changing one word takes it from a 2400 search volume per month 97 00:05:26,094 --> 00:05:27,994 to an 80 search volume per month. 98 00:05:28,024 --> 00:05:31,504 And of course, the one that's searched most often is probably 99 00:05:31,504 --> 00:05:32,634 the one you want to go after. 100 00:05:33,114 --> 00:05:34,404 Not entirely always true. 101 00:05:34,764 --> 00:05:37,638 A guy I know called Justin Brown from Primal Video. 102 00:05:37,678 --> 00:05:40,893 He goes after some of the lower search phrases as well. 103 00:05:40,893 --> 00:05:45,343 And his idea is that if the search volume is quite low, not many people 104 00:05:45,343 --> 00:05:48,043 will be going for it And so if he shows up they're more likely to watch 105 00:05:48,043 --> 00:05:51,073 his videos, and then see some of his more popular ones as well, which will 106 00:05:51,073 --> 00:05:52,683 then boost him up in the algorithm. 107 00:05:52,703 --> 00:05:56,803 So I like Justin's approach is that is the first person I saw taking this 108 00:05:56,803 --> 00:06:00,753 approach of not just going for the most searched phrases, but also going for 109 00:06:00,753 --> 00:06:02,253 some of the lower search phrases as well. 110 00:06:02,733 --> 00:06:04,833 But Keywords Everywhere gives you that so that's great. 111 00:06:04,842 --> 00:06:07,646 I think it's a great little Chrome extension. 112 00:06:07,646 --> 00:06:10,726 What also happens is in your browser, as you're searching for stuff, you'll 113 00:06:10,726 --> 00:06:15,096 see related phrases on the right hand side as you sort of scroll down. 114 00:06:15,386 --> 00:06:16,346 This is really great. 115 00:06:16,376 --> 00:06:19,676 So if you think about those 10 to 20 phrases those 10 to 20 116 00:06:19,686 --> 00:06:20,996 questions that you've been asked. 117 00:06:21,426 --> 00:06:24,096 All of a sudden you start to get some other ideas as well. 118 00:06:24,456 --> 00:06:27,706 And in that example, I gave you how to get your first 1,000 subscribers. 119 00:06:27,946 --> 00:06:31,076 I noticed when I was searching for that, it would say things like how 120 00:06:31,116 --> 00:06:35,566 to get your first 1000 subscribers in a day or in a week or fast. 121 00:06:35,916 --> 00:06:41,716 So even though the topic and the content of those questions are probably the same 122 00:06:42,386 --> 00:06:46,526 I could create three different videos, hit those three different audiences 123 00:06:46,856 --> 00:06:48,556 and just tweak the videos a little bit. 124 00:06:48,846 --> 00:06:51,836 You know, some people say to me, Oh, when I come to YouTube, the problem 125 00:06:51,836 --> 00:06:54,296 I have is I feel like I'm saying the same thing over and over again. 126 00:06:54,296 --> 00:06:58,046 Well, this allows you to say the same thing over and over again, but just 127 00:06:58,126 --> 00:07:01,436 aim at a slightly different audience, a slightly different group of people that 128 00:07:01,516 --> 00:07:02,926 are searching for those different phrases. 129 00:07:03,356 --> 00:07:05,176 And it means that you don't have to feel like you're 130 00:07:05,176 --> 00:07:06,616 repeating yourself all the time. 131 00:07:06,956 --> 00:07:11,901 If I had 10 to 20 topics, and I looked at the research from Google and 132 00:07:11,901 --> 00:07:16,111 saw that there was a few variations of that topic, I might find two, 133 00:07:16,141 --> 00:07:18,131 three variations per topic, right? 134 00:07:18,461 --> 00:07:22,461 So that gives me 60 versions of those videos to create. 135 00:07:22,941 --> 00:07:24,671 And of course, everyone will be different. 136 00:07:24,681 --> 00:07:26,251 Each time you film, it will be different. 137 00:07:26,551 --> 00:07:29,831 If you publish one, let's say there's three variations of that, how to 138 00:07:29,831 --> 00:07:34,812 get to 1,000 subscribers topic, I might publish one in January. 139 00:07:34,872 --> 00:07:36,722 I might publish another one in September. 140 00:07:37,042 --> 00:07:38,372 and another one the following year. 141 00:07:38,392 --> 00:07:41,382 If I'm doing one video per week, which is the standard strategy, the 142 00:07:41,382 --> 00:07:46,762 basic strategy for YouTube, then having those 60 videos is over a 143 00:07:46,762 --> 00:07:51,412 year's worth of content, but it's all stuck in those first 20 questions. 144 00:07:51,962 --> 00:07:54,402 And of course you can do advanced versions of those all sorts as 145 00:07:54,402 --> 00:07:56,252 well, but let's stay on topic. 146 00:07:56,282 --> 00:07:58,002 So Google research is the way to do it. 147 00:07:58,222 --> 00:08:00,122 Use that Chrome extension Keywords Everywhere. 148 00:08:00,342 --> 00:08:03,692 It costs about $1, about $2, something like 150, something 149 00:08:03,692 --> 00:08:07,722 like that, per month to get these results in Keywords Everywhere. 150 00:08:07,722 --> 00:08:09,242 So it's worth the investment, I think. 151 00:08:09,907 --> 00:08:12,637 So the second place then is YouTube research. 152 00:08:12,907 --> 00:08:16,087 So now you've taken a look at the phrases in Google. 153 00:08:16,117 --> 00:08:19,357 Yes, it will give you some results, but now you can head over to YouTube 154 00:08:19,657 --> 00:08:21,607 and there's a couple of things I want you to think about when you 155 00:08:21,607 --> 00:08:23,197 go to YouTube to do this research. 156 00:08:23,497 --> 00:08:25,147 Firstly is look at the title. 157 00:08:25,147 --> 00:08:29,712 So if I do that same phrase, how to get your first 1000 subscribers on YouTube. 158 00:08:29,922 --> 00:08:33,442 I'm just not going to say that again, just assume that that's 159 00:08:33,472 --> 00:08:34,462 the phrase I'm talking about. 160 00:08:34,472 --> 00:08:38,382 So if I search for that particular phrase, then what happens is the 161 00:08:38,382 --> 00:08:41,942 results that I get don't necessarily have that phrase in the title. 162 00:08:42,382 --> 00:08:45,882 This is a great indication that the titles are not the only way 163 00:08:45,882 --> 00:08:49,552 in which YouTube understands who you are and your search intent. 164 00:08:50,092 --> 00:08:52,822 It knows that you might be looking for the first 'how to 165 00:08:52,822 --> 00:08:55,062 get your first 1,000 subscribers. 166 00:08:55,552 --> 00:09:00,322 But based on what other people have watched, it says that actually the video 167 00:09:00,322 --> 00:09:04,422 that you want to watch is 'how to get a thousand subscribers fast' or 'how to 168 00:09:04,422 --> 00:09:06,162 get thousand subscribers in seven days'. 169 00:09:06,752 --> 00:09:09,252 So it starts to show you some results that are different. 170 00:09:09,252 --> 00:09:12,002 Again, you can use those titles to create different types of videos 171 00:09:12,502 --> 00:09:15,312 I want you to look at YouTube and be curious about the results. 172 00:09:15,432 --> 00:09:18,667 I want you to look at things like the thumbnails, which 173 00:09:19,047 --> 00:09:20,177 thumbnails jump out at you. 174 00:09:20,437 --> 00:09:25,027 When we're doing this planning research, we start to think about what we actually 175 00:09:25,027 --> 00:09:29,407 click because click-through rate is one of the metrics that YouTube uses. 176 00:09:29,637 --> 00:09:30,787 It's so important. 177 00:09:31,117 --> 00:09:33,587 And so take a look at the thumbnail. 178 00:09:33,587 --> 00:09:34,777 Look at the ones that you like. 179 00:09:34,787 --> 00:09:35,927 Look at the different times. 180 00:09:36,041 --> 00:09:39,551 When I did this particular search for that phrase, I found 181 00:09:39,571 --> 00:09:40,931 things like before and afters. 182 00:09:40,981 --> 00:09:44,471 So there was one where there was a graphic of a person in the middle and then it 183 00:09:44,471 --> 00:09:48,191 would have zero days, and then it would have seven days and the zero was kind 184 00:09:48,191 --> 00:09:51,731 of like black and dingy and the seven days was like green with confetti on it. 185 00:09:51,781 --> 00:09:54,211 So it was showing you that there's a before and after. 186 00:09:54,211 --> 00:09:55,331 These are great thumbnails. 187 00:09:55,371 --> 00:09:59,216 If you can do before and afters in your channel and use thumbnails 188 00:09:59,276 --> 00:10:01,716 in that way, they're going to capture people's attention. 189 00:10:01,726 --> 00:10:04,956 They can see straight away from the thumbnail without any text on it, even 190 00:10:04,956 --> 00:10:09,106 though it might say Day 0, Day 1, Day 7, whatever, with very little text, I should 191 00:10:09,136 --> 00:10:13,546 say, you get kind of get an idea of what the video is going to show you, whilst 192 00:10:13,546 --> 00:10:16,736 we're talking to that, a lot of the kind of key amount of words, something that 193 00:10:16,736 --> 00:10:18,956 people ask me all the time is how many words should I have in my thumbnail. 194 00:10:19,196 --> 00:10:22,686 3 to 5 is kind of the generally accepted amount of words that you should have. 195 00:10:22,686 --> 00:10:27,236 So if you've only got a few words to use, then use the really key words that 196 00:10:27,246 --> 00:10:28,876 you're going to have in those thumbnails. 197 00:10:29,076 --> 00:10:32,176 You definitely shouldn't have the title of the video in your thumbnail. 198 00:10:32,636 --> 00:10:35,176 And the title of the video is, think about it as two different 199 00:10:35,226 --> 00:10:36,756 opportunities to reach the audience. 200 00:10:36,756 --> 00:10:40,186 One is the title that clearly demonstrates what's in the video. 201 00:10:40,546 --> 00:10:44,376 The other is a thumbnail, which elicits some kind of curiosity, 202 00:10:44,576 --> 00:10:48,056 but also gives a good indication of what's might be in the video, right? 203 00:10:48,336 --> 00:10:51,936 That's the key, eliciting the curiosity bit, because you don't want to give 204 00:10:51,936 --> 00:10:57,356 it just clearly what's there unless like that, you know, Day 0, Day 7 one, 205 00:10:57,756 --> 00:10:59,606 shows what's actually going to happen. 206 00:10:59,986 --> 00:11:02,046 There's still some curiosity about how it happened. 207 00:11:02,046 --> 00:11:03,296 I suppose that's the point there. 208 00:11:04,426 --> 00:11:05,436 But think about it all the time. 209 00:11:05,666 --> 00:11:08,736 And when I talk about curiosity, I'm saying to people in my academy, 210 00:11:08,736 --> 00:11:13,296 my membership, like being a curious creator is so important. 211 00:11:13,626 --> 00:11:15,706 Oh, I love the word curious creator. 212 00:11:16,456 --> 00:11:18,416 Curious creator. 213 00:11:18,876 --> 00:11:23,126 Immediately after this, after this episode, I'm going to 214 00:11:23,126 --> 00:11:24,336 go and buy that domain name. 215 00:11:25,746 --> 00:11:27,730 Because I'm a, I love a domain name, right? 216 00:11:27,730 --> 00:11:28,731 Who doesn't love a domain name? 217 00:11:28,771 --> 00:11:31,331 Let me know in the comments if you've got a million domain names. 218 00:11:31,851 --> 00:11:32,961 Curious creator, I love that. 219 00:11:33,341 --> 00:11:38,161 So be a curious creator because we want to kind of understand a little bit more about 220 00:11:38,161 --> 00:11:39,831 this as we're doing our planning research. 221 00:11:40,071 --> 00:11:43,551 This is really us getting deep into the research phase with this. 222 00:11:44,986 --> 00:11:46,206 So that's YouTube. 223 00:11:46,206 --> 00:11:49,260 Last thing I'll say about the YouTube research is that I want you to look 224 00:11:49,260 --> 00:11:53,530 at the, you'll see a whole bunch of results where there's like millions of 225 00:11:53,530 --> 00:11:56,790 subscribers and hundreds of thousands of views every now and again, you'll 226 00:11:56,790 --> 00:12:02,570 see a YouTuber that's got a small number of subscribers and views like 227 00:12:02,840 --> 00:12:05,850 use that as inspiration because a lot of the time, we're looking at this stuff 228 00:12:05,850 --> 00:12:09,080 and we think, well how can we compete against all these people in the Top 10? 229 00:12:09,730 --> 00:12:15,480 But you'll see that youtube still gives us smaller creators a chance in the Top 10. 230 00:12:15,900 --> 00:12:19,210 It says if you're creating content consistently, and if you're publishing 231 00:12:19,210 --> 00:12:22,960 new content, well, with all this old content, maybe your new fresher 232 00:12:22,960 --> 00:12:26,260 content, even though you've got less subscribers, less views, could be 233 00:12:26,260 --> 00:12:27,520 something that people are looking for. 234 00:12:27,520 --> 00:12:29,320 Maybe they want that new relevant content. 235 00:12:29,650 --> 00:12:34,360 So use that as inspiration, aspiration of you being a YouTuber 236 00:12:34,360 --> 00:12:35,610 and getting your content out there. 237 00:12:35,610 --> 00:12:36,830 So we've done three so far. 238 00:12:36,830 --> 00:12:39,020 Brainstorming, Google Research, YouTube Research. 239 00:12:39,400 --> 00:12:41,790 The next one I want to talk about is Answer the Public. 240 00:12:41,790 --> 00:12:44,870 So, again, let me know in the comments if you've heard of Answer the Public. 241 00:12:44,870 --> 00:12:46,280 I know it's quite a popular one now. 242 00:12:46,660 --> 00:12:48,650 It's not so good anymore, I would say. 243 00:12:48,970 --> 00:12:51,650 But if you're from Neil Patel's team, you're going to hate me for saying it. 244 00:12:51,980 --> 00:12:55,100 But since Neil Patel bought it, all they want to do is monetise it. 245 00:12:55,420 --> 00:12:58,240 They try to make you purchase a subscription to it all the time. 246 00:12:58,240 --> 00:12:59,140 So it used to be really good. 247 00:12:59,140 --> 00:13:01,620 It gives you loads of results, but it doesn't give you as many anymore, 248 00:13:01,620 --> 00:13:03,700 unless you purchase a subscription. 249 00:13:04,140 --> 00:13:07,520 But maybe worth purchasing the subscription, even if it's for a month 250 00:13:07,540 --> 00:13:11,160 to go and do your research, to give you loads of ideas and what answer the 251 00:13:11,160 --> 00:13:13,280 public is, you can put in a phrase. 252 00:13:13,290 --> 00:13:16,310 So let's say for me, I might just put 1000 subscribers. 253 00:13:16,670 --> 00:13:19,440 So I kind of shortened the phrase that I did before, not the long tail 254 00:13:19,440 --> 00:13:21,155 phrase that we talked about earlier. 255 00:13:21,155 --> 00:13:22,780 So I put 1000 subscribers. 256 00:13:22,980 --> 00:13:24,940 And then it gives me all the prepositions. 257 00:13:25,510 --> 00:13:28,230 So how to get 1000 subscribers. 258 00:13:29,240 --> 00:13:31,850 When will I get 1000 subscribers? 259 00:13:31,850 --> 00:13:34,360 And all the who's, you know, who, what, when, where, why that's the point, 260 00:13:34,370 --> 00:13:37,840 who, what, when, where, why it gives you all of those prepositions and it 261 00:13:37,840 --> 00:13:40,680 gives you all the different types of search phrases that people use with 262 00:13:40,690 --> 00:13:43,390 those who, what, when, where, why, okay. 263 00:13:43,390 --> 00:13:46,640 And it gives you in this nice little wheel and you can take a look at the 264 00:13:46,640 --> 00:13:50,370 wheel or you can get it in a table format and you can export the table. 265 00:13:51,310 --> 00:13:53,900 So you don't even have to know what the phrase is. 266 00:13:54,150 --> 00:13:55,450 It will give you all of those ideas. 267 00:13:55,750 --> 00:14:01,640 I would say that Keywords Everywhere gives you a similar sort of result set, right? 268 00:14:01,690 --> 00:14:03,590 So you could do this with Keywords Everywhere. 269 00:14:03,840 --> 00:14:07,860 I just think Answer The Public positions it in a better way, even though 270 00:14:07,990 --> 00:14:09,330 that's now a paid product as well. 271 00:14:09,900 --> 00:14:10,290 Okay. 272 00:14:10,290 --> 00:14:12,440 So that's number four, Answer The Public. 273 00:14:12,540 --> 00:14:15,650 And the last one that I think is super important, very valuable 274 00:14:15,680 --> 00:14:19,080 and people still don't know about it and still not using it enough. 275 00:14:19,350 --> 00:14:22,200 And that is of course ChatGPT, using AI. 276 00:14:22,670 --> 00:14:26,470 So again, let me know in the comments if you've used ChatGPT for this. 277 00:14:26,490 --> 00:14:33,520 So the way I use ChatGPT for ideas is I'll say, I am a YouTube mentor and video 278 00:14:33,520 --> 00:14:38,590 expert and I teach businesses how to launch and grow their YouTube channels. 279 00:14:39,380 --> 00:14:45,120 Please give me 10 video ideas that I can use to create, to 280 00:14:45,120 --> 00:14:46,880 attract my ideal clients, right? 281 00:14:47,150 --> 00:14:48,890 Some kind of prompt like that. 282 00:14:49,220 --> 00:14:52,840 When you type in a phrase into ChatGPT, it's called a prompt. 283 00:14:53,360 --> 00:14:55,040 So you put in some kind of prompt like that. 284 00:14:55,070 --> 00:14:59,640 It will give you 10 ideas and then you could say things like act as a YouTube 285 00:14:59,690 --> 00:15:05,700 and SEO expert or act as a copywriter or act as my ideal client or you can tell 286 00:15:05,700 --> 00:15:09,710 it to act like a certain type of person in order to give you the results as well. 287 00:15:09,880 --> 00:15:11,040 So that's really useful. 288 00:15:11,570 --> 00:15:16,450 You can also do great things like I can say, I need a YouTube planner to 289 00:15:16,450 --> 00:15:19,500 plan my videos and it will give you a nice little Excel planner that you can 290 00:15:19,500 --> 00:15:21,550 use to keep note of all your videos. 291 00:15:21,550 --> 00:15:22,250 I really like that. 292 00:15:22,580 --> 00:15:24,140 It's been very useful for us in the past. 293 00:15:24,750 --> 00:15:28,640 So, I just want to summarise those things, those five areas. 294 00:15:28,740 --> 00:15:33,190 Like I said, we do this in a 90 minute workshop, so much more detail. 295 00:15:33,190 --> 00:15:35,380 I give you loads more YouTube tips and stuff, but I just want 296 00:15:35,380 --> 00:15:36,590 to talk about those five things. 297 00:15:36,590 --> 00:15:40,240 So the first one is using your own expertise, your own expert 298 00:15:40,480 --> 00:15:44,650 status to understand the 10 to 20 ideas that people come up with. 299 00:15:45,000 --> 00:15:46,900 The second one is going into Google. 300 00:15:47,210 --> 00:15:52,435 One thing I didn't mention is if you do a search phrase, so 'how to get your first 301 00:15:52,435 --> 00:15:57,865 1,000 subscribers', if I remove the how to get and put 1,000 subscribers and then I 302 00:15:57,865 --> 00:16:04,775 put an underscore before the word 1,000, you know the 1,000 in numbers, it will 303 00:16:04,775 --> 00:16:07,765 give me all the prepositions as well, and it'll give me a bunch of different ideas 304 00:16:07,775 --> 00:16:09,065 So that's another little tip for you. 305 00:16:09,395 --> 00:16:10,255 See, there's loads more. 306 00:16:10,475 --> 00:16:11,665 They all come to me randomly 307 00:16:13,775 --> 00:16:15,875 brainstorming, Google Research, YouTube research. 308 00:16:15,875 --> 00:16:18,065 So in YouTube research, we're gonna be more curious. 309 00:16:18,065 --> 00:16:19,865 We're gonna get some more ideas from there. 310 00:16:20,225 --> 00:16:25,035 We've got Answer The Public as research, and then we've got ChatGPT as research. 311 00:16:25,035 --> 00:16:28,155 And when you do all of those things and put all those things together, you 312 00:16:28,155 --> 00:16:32,985 could quite easily find a year's worth of content just by doing that research 313 00:16:32,985 --> 00:16:34,425 in those different places, right? 314 00:16:34,695 --> 00:16:36,015 If you do this. 315 00:16:36,585 --> 00:16:40,165 And it helps you get to the next step, please go and leave me a comment. 316 00:16:40,505 --> 00:16:45,295 Please, if you're listening to this in audio format, go and leave me a review. 317 00:16:45,615 --> 00:16:47,895 A positive review, please, on the platforms. 318 00:16:48,375 --> 00:16:52,065 I'm going to send this video to anybody that asks me about planning from 319 00:16:52,065 --> 00:16:55,525 now on because I think the advice in here is great and I hope you agree. 320 00:16:56,025 --> 00:16:56,305 All right. 321 00:16:56,315 --> 00:16:57,515 Thanks so much for watching. 322 00:16:57,545 --> 00:16:58,595 Thanks so much for listening. 323 00:16:58,635 --> 00:17:02,635 Don't forget to follow me, go and subscribe to my YouTube channel and 324 00:17:02,635 --> 00:17:06,423 I'll see you next or you will hear me in the next podcast episode. 325 00:17:06,423 --> 00:17:07,403 My name's Matt Hughes, King of Video. 326 00:17:07,893 --> 00:17:08,323 See you then.