Success to me is when I think about all the things I've done
Judy Weber:and I think the world and others, when they read my bio, they're impressed
Judy Weber:with the law degree, the success in business, all of that kind of stuff.
Judy Weber:But what I am, what I feel most successful in is as a mother.
Judy Weber:Like I could have fallen down in those other things, but if I would've fallen
Judy Weber:and I made plenty of mistakes and I cry about it at least a couple times a week,
Judy Weber:I say, Lord, help me to forgive myself cuz my boys have already forgiven me
Tim Winders:Hello everyone.
Tim Winders:Welcome to Seek Go Create.
Tim Winders:This is your host, Tim Winders.
Tim Winders:I'm an executive coach and I'm excited.
Tim Winders:Today I get to talk to another coach cuz as coaches we love
Tim Winders:chatting with each other.
Tim Winders:This is where here at Seek Go Create, we challenge the
Tim Winders:conventional definitions of success.
Tim Winders:We're gonna poke a lot of holes in the word success today.
Tim Winders:We're gonna explore stories of transformation and we're gonna do all that
Tim Winders:in leadership business and in ministry.
Tim Winders:Today I'm talking to Judy Weber.
Tim Winders:She's a Christian business coach for women and she's the founder of Judy Weber Co.
Tim Winders:And she's got expertise in scaling business.
Tim Winders:And I love the words that describe one of our products.
Tim Winders:It's the joyful.
Tim Winders:Scaling method, and we're gonna speak about those.
Tim Winders:We're gonna talk about that.
Tim Winders:She's on a mission to help high achieving Christian female CEOs build and scale
Tim Winders:their business with simplicity and joy.
Tim Winders:Love that.
Tim Winders:Judy, welcome to Seek, go create,
Judy Weber:Thank you so much, Tim.
Judy Weber:It's an honor to be here.
Tim Winders:glad you're here.
Tim Winders:And you're coming from just outside of Charleston, South Carolina.
Judy Weber:Yeah, but I gotta say I'm a Philly girl.
Judy Weber:I'm a transplant, so
Tim Winders:Did they let you in?
Tim Winders:Did you, did they have any kind of, quote or anything?
Tim Winders:Said, no More Philly people, down there, they.
Judy Weber:you know what's so funny?
Judy Weber:I'm sorry to interrupt.
Judy Weber:I have to say that since we moved here two years ago, when my husband
Judy Weber:and I go out to eat, a lot of North Easterners are coming down here.
Judy Weber:See, I'm telling you.
Tim Winders:So my wife and I, yeah, we grew up in the Atlanta area and we were
Tim Winders:born there, so we just kept watching the people from the north come down.
Tim Winders:And so, uh, but yeah, that's a, that's a beautiful area you're in.
Tim Winders:So let's do a little pretend here.
Tim Winders:Let's just say we just bump into each other, which we sort of did,
Tim Winders:but I've done a lot of background checking on you and re reading and
Tim Winders:listening with podcasts and all.
Tim Winders:But let's just say we just meet and I say, Judy, what do you do?
Tim Winders:What's your answer?
Tim Winders:What do you usually tell people?
Judy Weber:the short answer is I'm on mission to normalize miraculous
Judy Weber:results for women in business.
Judy Weber:And I come from nothing and from nowhere.
Judy Weber:one of six kids, very poor people like me, didn't do half of what I've already done.
Judy Weber:And because of that, looking back, that's what brought me to my life
Judy Weber:mantra, pursue the impossible.
Judy Weber:And I teach my clients how to do exactly that.
Tim Winders:Interesting.
Tim Winders:and primarily your audience would be women,
Judy Weber:Yeah, all Christian women, that is who I work with.
Tim Winders:So there's a few things there.
Tim Winders:We're gonna get into more details cuz I'm probably gonna poke at
Tim Winders:you and say, why just Christian, why women, things like that.
Tim Winders:But before, before we do that, there's something that was very intriguing about
Tim Winders:kind of your background and your story.
Tim Winders:So this might get us off to a good start or shaky.
Tim Winders:Start.
Tim Winders:We'll see.
Tim Winders:we'll just see where it goes.
Tim Winders:But, but I noticed that you had a background as a trial attorney.
Tim Winders:Did I read that correctly?
Judy Weber:Yes sir.
Judy Weber:You did
Tim Winders:tell me more about that.
Tim Winders:Cuz I, this I'll just go ahead with the bad joke.
Tim Winders:I'm always intrigued by how attorneys end up being Christians, but that's, sorry.
Tim Winders:we'll we may edit that out.
Tim Winders:We probably will need to edit that out.
Tim Winders:We'll see.
Judy Weber:You know what's so funny?
Judy Weber:I will say that the most awesome part about my time as a trial attorney in
Judy Weber:Philly was walking from the parking garage to the courthouse and talking
Judy Weber:to the homeless people on my way.
Judy Weber:And so I purposefully, I don't like to park in parking garages.
Judy Weber:That's one of my things.
Judy Weber:So I would walk, anyway, I would park far away and I'd had five or six blocks to go.
Judy Weber:And so I would talk to them and at first when I talked to them, they're
Judy Weber:look like, why are you talking to me?
Judy Weber:Cuz I'm dressed like an attorney and I have my briefcase and all the things.
Judy Weber:and can I tell a quick story about that?
Tim Winders:Sure, go ahead.
Judy Weber:Okay.
Judy Weber:One time, when I was on trial, and so every day for two weeks.
Judy Weber:I was walking back and forth with all the bags and all the things, but
Judy Weber:there was this one guy who got to know me and he is you know what, ma'am?
Judy Weber:If you really, if you could really help me, I'd appreciate it.
Judy Weber:I, uh, you know, down on his luck, this and that.
Judy Weber:and as we talked by, I'd say God bless and all that.
Judy Weber:So they knew that Jesus.
Judy Weber:So here's the day I go, look, if you come back here tomorrow morning when I walk
Judy Weber:by at 8:00 AM I will give you some money, but it's gonna come with some conditions.
Judy Weber:Are you okay with that?
Judy Weber:And he goes, yes, ma'am.
Judy Weber:Long story short, I hold some money in my hand and I say, here's the deal.
Judy Weber:This money's not from me.
Judy Weber:It's from Jesus Christ.
Judy Weber:And I went into that whole spiel, right?
Judy Weber:So I said, so here's the deal.
Judy Weber:I need you to promise me, number one, you understand that it's from
Judy Weber:Jesus, so you have to thank him, okay?
Judy Weber:And I was telling him who that is, whatever.
Judy Weber:And then I said the other thing, this can't be for liquor or drugs.
Judy Weber:Okay?
Judy Weber:This has gotta be for food.
Judy Weber:Do you promise me that's what it's for?
Judy Weber:So I didn't realize, right?
Judy Weber:Like next to me catching the end of this was a woman in some fancy schmancy car,
Judy Weber:whatever, like a main line of Philly is like the Mount Pleasant here in this area.
Judy Weber:it's like the ritzy bity, the rich people, whatever she gets out of Big S U V.
Judy Weber:And so I walked toward the court after I hand the guy the money and she
Judy Weber:goes, you just threw that money away.
Judy Weber:I said, excuse me, I'd like to say, excuse me, make 'em say it
Judy Weber:again so that they understand what you're saying is ridiculous.
Judy Weber:So she said it again and I go, ma'am, I may have changed that
Judy Weber:man's life, but what he does with that's up to the Lord God almighty.
Judy Weber:I don't regret giving him that money.
Judy Weber:And she just went, But if they don't understand the power of
Judy Weber:Jesus Christ, Then to them that would just be that I was a fool.
Judy Weber:I wasn't a fool.
Tim Winders:That's right.
Tim Winders:And it's really not your role.
Tim Winders:It's not our role.
Tim Winders:For what happens next.
Tim Winders:we're just, I planting the seed or being obedient or
Tim Winders:whatever it is that, that we do.
Tim Winders:So anyway.
Tim Winders:Yeah.
Tim Winders:that is really cool.
Tim Winders:so I feel like there's a few stories here and I think I shared this
Tim Winders:with you right before we recorded.
Tim Winders:You got a great podcast, the Joyful Scaling Podcast.
Tim Winders:I went in early this morning and I listened to about three or four episodes
Tim Winders:and one of the coolest ones, I went back a couple of years and listened to one where
Tim Winders:you interviewed, I think two out of your three sons that, I think they had just
Tim Winders:graduated from Liberty University or two of'em going into ministry and I don't know
Tim Winders:the youngest one, I think Ben didn't wanna be on the podcast or something like that,
Tim Winders:which is typical with children, right?
Tim Winders:you got a couple of 'em participate and one may not, but, But one of the
Tim Winders:things that I just, I picked up on is there's like stories here and we're all
Tim Winders:about the story of redefining success.
Tim Winders:I do wanna say for the person listening in that we're gonna dive into some
Tim Winders:tips, some things that business people need, specifically women.
Tim Winders:We're gonna do that shortly, but I like to dig in and get some story first.
Tim Winders:So you mentioned, you've already mentioned some things that intrigued me.
Tim Winders:I wrote down six kids grew up poor.
Tim Winders:And then I've got the whole trial attorney thing.
Tim Winders:And then somewhere along the way you made a transition from Philadelphia down to,
Tim Winders:the south, near Charleston, Somerville, down there and started working with,
Tim Winders:with Christian, Christian business women.
Tim Winders:wherever you wanna start there, keeping in mind redefining
Tim Winders:success is what we're looking at.
Tim Winders:Cuz it sounds like you've done it at least a few times.
Tim Winders:You've repositioned or whatever pivoted what, whatever words we want to use.
Tim Winders:So what do you think you should share about those?
Judy Weber:Okay, so because I was raised poor, I didn't think
Judy Weber:I could do a lot of things.
Judy Weber:So you hear a lot about that these days.
Judy Weber:Oh, people like me don't X, Y, or Z.
Judy Weber:I thought that too.
Judy Weber:So we, I'm just gonna say this and you, whatever.
Judy Weber:But look, we shouldn't look at anybody and think we know their life.
Judy Weber:You might look at me and say, look at my bio there.
Judy Weber:Oh, she's done a lot of things.
Judy Weber:She must have come from money.
Judy Weber:No, sir.
Judy Weber:I did not come from money.
Judy Weber:And I'm grateful that I didn't because there's two things I had
Judy Weber:in my home growing up, Jesus Christ and a whole lot of love, and the
Judy Weber:most encouraging parents ever.
Judy Weber:They made their mistakes, but they were just amazing in the way that
Judy Weber:they, and mom said, look, Jude, be a leader, you leader or follower.
Judy Weber:I want you to be a leader.
Judy Weber:I want you to be a leader.
Judy Weber:And she herself had been raped at the age of 10.
Judy Weber:So I always say that she poured into me from an empty cup.
Judy Weber:I don't know how she did it, but for Christ, right?
Judy Weber:And long story short, When I finally decided, and that's a key word in my
Judy Weber:teaching and coaching, decide it's one of the most powerful things we can do.
Judy Weber:Decide to follow Christ, decide to go all in on your business, right?
Judy Weber:But when I decided to go to law school, then, it was downhill from there.
Judy Weber:Okay, great.
Judy Weber:Now I decided, now I applied.
Judy Weber:Now I'm in, and Judy does well in school, always.
Judy Weber:So I decided to do it and I accomplished it.
Judy Weber:There was some whips and labs through the way, but I graduated in the
Judy Weber:top 10 and then I got this great job and I thought, this is great.
Judy Weber:I'm gonna coast all the way.
Judy Weber:What happened is, Michael, my first came along, I started that job in August of 95.
Judy Weber:I found out I was pregnant in January of 96, and I couldn't have
Judy Weber:been more excited and more happy.
Judy Weber:I didn't understand my mom.
Judy Weber:Oh, so wise.
Judy Weber:Even though she's a stay-at-home, wife.
Judy Weber:She said, Judy, when you enter this man's world, be careful.
Judy Weber:I laughed.
Judy Weber:I said, mom, it's 1995.
Judy Weber:I'm thinking to myself, she dunno, nothing, but don't, it didn't take
Judy Weber:long for me to realize that's the case.
Judy Weber:When I announced that I was pregnant, I was blacklisted.
Judy Weber:That means I'm off the partnership track.
Judy Weber:How dare I wanna have a child before I, I'm just a first year
Judy Weber:attorney and all these things.
Judy Weber:so that was like my attorney thing.
Judy Weber:And so I remember thinking, gosh, this office is so neat and I'm looking out at
Judy Weber:Philadelphia and I'm like, I don't care.
Judy Weber:I knew this wasn't for me, but I remember years later, my brother's
Judy Weber:like, Judy, don't you regret spending a hundred thousand dollars
Judy Weber:or more on your law school degree?
Judy Weber:And I said, heck no, Rick.
Judy Weber:I said, I use that every day in business and I've used it every day since.
Judy Weber:And that learning how to think strategically as a winner each and
Judy Weber:every time, and problem solving and decision making, that's what I do
Judy Weber:and that's what I teach my clients.
Judy Weber:So in the way of, this idea of what is success?
Judy Weber:I finally came to realize that success isn't chasing what
Judy Weber:the world tells you to chase.
Judy Weber:It's listening to what the Lord God is calling you to.
Judy Weber:one more last story on that.
Judy Weber:In 2019, this summer, I spent on my couch with a notebook and a Bible and tissues.
Judy Weber:I was crying out because I had just left a business with my twin sister.
Judy Weber:I loved her.
Judy Weber:She was my best friend in life, and I didn't think that if
Judy Weber:anybody said we couldn't work together, I'd say, you're crazy.
Judy Weber:You don't know this relationship that I have with my twin sister.
Judy Weber:And there was a time, I'll tell you, Tim, I didn't know that the
Judy Weber:relationship itself could be salvaged, but praise God, but God, right?
Judy Weber:So anyway, that was the summer that I listened to the Lord and
Judy Weber:he said, Judy, I don't want you to focus just on real estate ladies.
Judy Weber:That's where I was before.
Judy Weber:I was focusing on real estate brokers and team leaders and
Judy Weber:agents who are really going for it.
Judy Weber:But he said, no, you need to expand it to other service providers, but
Judy Weber:all women and Christian, and why, and years later, it all came so clear
Judy Weber:because he is the root of everything.
Judy Weber:I teach mindset and strategy.
Judy Weber:So there's a little peek into that.
Judy Weber:I'm sure you can probably dig a little bit deeper with some follow questions.
Tim Winders:I've got a lot of, lot of digging to do.
Tim Winders:I'm sitting here taking notes and I'm trying to decide which way to go.
Tim Winders:I think what I'd love to do first before we get away from, I'll call it
Tim Winders:Judy, the early years is the way you were raised and then going down the
Tim Winders:path you went, I'm sure that you were either doing very well financially or
Tim Winders:had the definite possibility of doing well financially when you started
Tim Winders:in that attorney, an attorney role.
Tim Winders:T tell me about your mindset about money coming from very little.
Judy Weber:Yeah,
Tim Winders:all of a sudden in a role that is perceived as having a lot,
Tim Winders:and maybe you were having a lot, but it probably was the hope of partner.
Tim Winders:I mean, I know a lot of, a lot of, of course, that culture, the business
Tim Winders:culture is the future money, but tell me about the mindset of money you had
Tim Winders:growing up and then what it did for you when you started having some come in.
Tim Winders:Cuz I'm always curious about that.
Judy Weber:Yeah, so good.
Judy Weber:I still struggle with some money issues, some stumbling blocks, because ever
Judy Weber:since I was a little girl, I heard things like making money is hard.
Judy Weber:The rich get richer, the poor get poorer.
Judy Weber:Money doesn't grow on trees.
Judy Weber:Rich people don't trust them.
Judy Weber:They're greedy.
Judy Weber:They don't care about people.
Judy Weber:They're a-holes, basically.
Judy Weber:all things negative when it comes to that.
Judy Weber:And, the sad thing was when I got into that law firm and I saw not only how
Judy Weber:they behaved in the courtroom and in the office, but also at family events.
Judy Weber:This, at this law firm that I joined was like, it was actually
Judy Weber:in Wilmington, Delaware.
Judy Weber:because a country girl like me was actually afraid of Philadelphia.
Judy Weber:So I was afraid of Philly.
Judy Weber:So Wilmington was a smaller city, so I could do that.
Judy Weber:But, we had a lot of personal, interactions outside of the
Judy Weber:office cuz this was a really great firm, did so many things, black
Judy Weber:tie affairs, like just so crazy.
Judy Weber:But one time I was pregnant with Michael, it was the summer, I guess
Judy Weber:when I was six, seven months pregnant.
Judy Weber:And I saw.
Judy Weber:This cute little two, two year old boy running up to his mother.
Judy Weber:I didn't know who she was because behind him was this, looked like a 20 year
Judy Weber:old girl who was chasing after him.
Judy Weber:And she, he was like, mommy, mommy.
Judy Weber:And the woman was like, she looked, she didn't even respond to the boy.
Judy Weber:She looked up to the nanny and said, get him off me.
Judy Weber:busy.
Judy Weber:That's why we hired you.
Judy Weber:And that's just one of a couple stories.
Judy Weber:so that just confirmed what I always said.
Judy Weber:Like, how dare you, like this is a child that the Lord blessed you
Judy Weber:with and you're, it was just, it was sick and disgusting and I was
Judy Weber:holding back tears as I am right now.
Judy Weber:I'm very emotional and I remember I came home to my husband and I
Judy Weber:said, I never wanna be like them.
Judy Weber:I never wanna be like them.
Judy Weber:In more re more recent years through coaching and maturing in the Lord, I
Judy Weber:come to know that I can have as much money as the Lord will bless me with.
Judy Weber:And never be like them.
Judy Weber:Like their way, the way that even a majority of rich people are doesn't
Judy Weber:define who I will be as that as well.
Judy Weber:And so that was like mind opening.
Judy Weber:But see people, back then, we didn't think, we didn't have these conversations.
Judy Weber:we didn't have attorneys on speed dial.
Judy Weber:We didn't have friends in high places.
Judy Weber:So there was always this mystique and it was a negative mystique about them.
Judy Weber:so that was my early days of this wow, I actually have money now.
Judy Weber:I don't know what this feels like,
Tim Winders:Did you ever find, one of the things I noticed about myself,
Tim Winders:my wife and I have had discussions about this too, because we were,
Tim Winders:I don't think we were raised.
Tim Winders:Poor.
Tim Winders:I don't think we could say that we would be in that middle, mid middle,
Tim Winders:maybe low middle, depending on where we were in the pecking order in the
Tim Winders:Atlanta area where we were growing up.
Tim Winders:But I, but we also had some similar programming in that you wanted to do
Tim Winders:well, but not too well, there, there's a success, financial success, but you
Tim Winders:don't wanna be like the people you just mentioned, and I'll pose it in
Tim Winders:this way as far as the question goes.
Tim Winders:You work with a lot of people.
Tim Winders:I work with a lot of people also, and it's, you notice things in other
Tim Winders:people that you sometimes need to work on in yourself also, which
Tim Winders:is, some people don't ever look at, I think you're okay with this.
Tim Winders:Don't ever look at coaches and say, oh, they're perfect.
Tim Winders:They've got it all together.
Tim Winders:No, everybody's, we're all working on things together.
Tim Winders:It's just, so sometimes we can see it in other people better than ourselves, but.
Tim Winders:Number one, did you ever notice, sabotage is a strong word, but did
Tim Winders:you ever get to places and go, Ooh, I don't belong here, let me back it down.
Tim Winders:Or later you looked back and backed it down.
Tim Winders:I wonder about that with the positioning that we were in at one
Tim Winders:point, and then let's relate it to people that might be listening in,
Tim Winders:that you've seen in other people.
Tim Winders:If you've got a story or a situation or someone, that can be helpful because
Tim Winders:I do think this money conversation is important for business people.
Judy Weber:Yeah.
Judy Weber:the first thing you said that came to mind when you said sabotage and I don't belong.
Judy Weber:I never really thought that.
Judy Weber:I felt that, and only recently, and I don't know that it relates
Judy Weber:to money as much as being ever mindful of other people's time.
Judy Weber:okay, how do I say this?
Judy Weber:I love to be the center of attention.
Judy Weber:I'm an extrovert.
Judy Weber:I love to be the center of attention.
Judy Weber:Hello?
Judy Weber:And anybody wanna see me?
Judy Weber:Do anything?
Judy Weber:Say anything?
Judy Weber:You agree?
Judy Weber:You're like that too, right?
Judy Weber:But I came to realize in a high level mastermind that I was in,
Judy Weber:when it was my turn to talk, I felt like my own insides felt I wanna
Judy Weber:ask the question and move along.
Judy Weber:Cause that's what I am.
Judy Weber:I'm very like this.
Judy Weber:I'm like, let this go.
Judy Weber:I'm not a BSer, right?
Judy Weber:And so after the call, I felt like, why do some people just linger
Judy Weber:and they've already gotten their answer and yet they keep, going over
Judy Weber:meanwhile, hello, shut up please.
Judy Weber:So somebody else gets a chance.
Judy Weber:So it's not really money related, but as far as I'm like, you know what?
Judy Weber:I need to be okay with taking up space and not feeling selfish because I'm
Judy Weber:taking up space in that container.
Judy Weber:And so I was thinking, wow, I wonder if any of my clients have that.
Judy Weber:And so I wanna be mindful of that.
Judy Weber:And then as it relates to marketing, and even having big goals, and
Judy Weber:I know I'm going farfield here, what I found is that because we're
Judy Weber:Christian, a lot of us have this hangup, I think especially women that.
Judy Weber:I can't have my goals too high.
Judy Weber:Cuz then they, all these scripture come up in there, they're perverse,
Judy Weber:they're perversions of scripture.
Judy Weber:Like money is the root of all evil.
Judy Weber:Or, this idea of selfish ambition.
Judy Weber:So we really just need to be grounded in and fully rooted in the word of God
Judy Weber:and understand that there were many rich people in the Bible, not the least
Judy Weber:of which is Proverbs 31, that Proverbs 31 woman was a serial entrepreneur
Judy Weber:and the Bible specifically says 31 18, she was profitable in her trading.
Judy Weber:So we shouldn't feel, guilt or shame or any of that for that.
Judy Weber:So I don't know that's exactly where you wanted, but that came up to my brain.
Tim Winders:No, I think that's perfect because, and in some ways
Tim Winders:I think we're just allowing the Holy Spirit to lead and guide a
Tim Winders:conversation here, which I think is.
Tim Winders:Probably the best one, cuz probably I could have an agenda.
Tim Winders:Probably you could have an agenda, but let's just kinda let it flow
Tim Winders:here because I agree with that.
Tim Winders:I think, and of course the whole root of what I hear you
Tim Winders:saying is what's our identity?
Tim Winders:where's that identity rooted?
Tim Winders:Is it, we don't belong at the table.
Tim Winders:I don't belong in this mastermind.
Tim Winders:I don't belong around the corporate board table for whatever reason,
Tim Winders:because of my sex, because of where I was raised, because of whatever.
Tim Winders:I think that's typical and common in a lot of business settings and a lot of
Tim Winders:people have to address that at some point.
Tim Winders:and, then we've got this whole, let's go ahead, like you brought
Tim Winders:up, let's throw this in the mix.
Tim Winders:It's This programming of, I need to keep my eyes on Jesus.
Tim Winders:It's all about Jesus.
Tim Winders:But yet I need business strategy and marketing plans too.
Tim Winders:I need strategy.
Tim Winders:I need to be focused.
Tim Winders:I need to, we'll get into hustle, culture and all that in a little while,
Tim Winders:but you know, I need to go, go, go.
Tim Winders:I need to get all this stuff done.
Tim Winders:And I think that's gonna give me an opening maybe for my next question
Tim Winders:that I wanted to get a foundation for before we just start exploding
Tim Winders:into a lot of other areas as far as business strategy and scaling.
Tim Winders:How did you.
Tim Winders:What was your spiritual walk coming along?
Tim Winders:you mentioned that you were in a household that they obviously knew who Jesus was
Tim Winders:and, there was probably some church that was involved and things like that.
Tim Winders:And was it that you, did you come out of the womb as a Jesus
Tim Winders:follower and you just progressed along the way without any hiccups,
Tim Winders:backslides, or anything along the way?
Tim Winders:Or what was that spiritual formation story like for, for Judy?
Judy Weber:Ask, it relates to my boys, so that'll be interesting for you.
Judy Weber:So I thought that I was a Christian.
Judy Weber:I was raised at Lutheran, and nothing wrong with Lutheran, but I personally
Judy Weber:today think that denominations are not of the Bible and they caused a
Judy Weber:vision and all that, blah, blah, blah.
Judy Weber:so for me, I thought I was saved.
Judy Weber:I was in a head-on collision in October of 87 weeks shy of 22 years old.
Judy Weber:And I always say, thank you, Jesus.
Judy Weber:You didn't take me out then because I don't know that I would've,
Judy Weber:I don't know that I was saved even though I thought I was.
Judy Weber:And why I say that is, until my late thirties, I didn't see how
Judy Weber:the Bible stories of old that I've heard a thousand times had
Judy Weber:anything to do with my life today.
Judy Weber:And so by God's grace going through a horrendous, like pre-divorce,
Judy Weber:when I found out my husband was, into porn and a workaholic, all
Judy Weber:those things, I came to Christ.
Judy Weber:And it began when I started going to Bible study when my kids were little, and I
Judy Weber:forget where the verse is, but they were saying a woman by her own hands is either
Judy Weber:building her home up or tearing it down.
Judy Weber:I busted up crying so much so that they stopped the whole
Judy Weber:Bible study all hands on me.
Judy Weber:They could just tell that was it.
Judy Weber:And I realized I was so angry and impatient.
Judy Weber:I told you I'm emotional, but that was a turning point for me, and I praise
Judy Weber:him for that because at about that time I had started my first business.
Judy Weber:This is back in oh three when, I was home with the boys and
Judy Weber:I loved interior decorating.
Judy Weber:I was not at all trained.
Judy Weber:I was H G T V trained.
Judy Weber:Okay, no, no degrees.
Judy Weber:But I loved interior design.
Judy Weber:So when I decided that's what I was gonna do, I got a booth at a home
Judy Weber:show, and I was very strategic.
Judy Weber:I'm a lawyer, so I think to win.
Judy Weber:So I said, what am I gonna do to get the most out of this?
Judy Weber:And so I had all these things about how to attract people to my booth.
Judy Weber:And I secured in that weekend, 14 appointments.
Judy Weber:Ultimately, when I went through all of them, I walked away with 10 clients outta
Judy Weber:the 14, and then I was great, but I was like, oh my God, how am I gonna do this?
Judy Weber:But as I was going to those appointments, I happened to listen to Christian
Judy Weber:radio, talk Radio was the only thing that came up on my radio about that.
Judy Weber:God is so good.
Judy Weber:And Charles Stanley and, Charles, oh gosh.
Judy Weber:Saw these names.
Judy Weber:Now they're gonna, they're gonna fail me.
Judy Weber:but I listened to Christian radio.
Judy Weber:And, David Jeremiah was one of them also.
Judy Weber:And that is when I'm like, oh my gosh, this makes sense.
Judy Weber:They're tying in Old Testament to New Testament.
Judy Weber:And so with that, and then I was really further studying in my Bible study and
Judy Weber:that was the beginning of coming to Christ where I knew him as a personal savior,
Judy Weber:not just some beautiful man God who died on the tree for me and came back to life.
Judy Weber:And now because of that, I go to heaven.
Judy Weber:Now I get it.
Judy Weber:And now he is in my thoughts, so that the music I listened to before,
Judy Weber:I can't listen to it anymore.
Judy Weber:and the books I would read in the magazines, I can't do that.
Judy Weber:And the TV and the movies, I can't do that.
Judy Weber:And slowly he was sanctifying me.
Judy Weber:And as we talked before, we hit go my, my, my children,
Judy Weber:that's my most sanctifying work.
Judy Weber:And so it was so neat.
Judy Weber:it was tragic in the way that my marriage was falling apart.
Judy Weber:But it was the most beautiful thing because me and my three
Judy Weber:boys, and I think they will all say this, we came to Jesus together.
Judy Weber:We came to know Jesus really together because we go to church, not because
Judy Weber:we have to, we can't wait to get there.
Judy Weber:I love praising Jesus Christ everywhere.
Judy Weber:It's how I talk to him.
Judy Weber:I like to have music in the background.
Judy Weber:And he and I chat.
Judy Weber:And now my oldest is a worship pastor, which is insane because in
Judy Weber:fifth grade all he wanted to do was study software and be a tech guy.
Judy Weber:It's that's so not him.
Judy Weber:So many of you know the coming to Christ.
Judy Weber:But I feel like I thought I knew him later I realized I didn't, and now I go
Judy Weber:harder on him and I go harder and harder.
Judy Weber:And by that I mean we need to stop saying what we believe and
Judy Weber:live what we say we believe.
Judy Weber:Otherwise, we really don't believe it.
Tim Winders:so that was, we'll call that a redefining success moment, it sounds
Tim Winders:like that you had, and it sounds like from that point on, there's been a progression.
Tim Winders:Of, at least growth and all.
Tim Winders:And I love that your boys were in involved with that because sometimes
Tim Winders:situations, it sounds like you were in, it could have, there could have been a
Tim Winders:separation, it could have, they said, you know, no mom's doing this thing.
Tim Winders:parents are going through stuff.
Tim Winders:We're gonna, we're gonna do our own thing.
Tim Winders:So that, I think that really is a cool thing.
Tim Winders:Now what did it do?
Tim Winders:Because I think this is one of the big challenges with kinda like the
Tim Winders:programs and the things that you have, is that it's not just business,
Tim Winders:it's not just what we're doing is, to quote unquote make money.
Tim Winders:But we are doing it with our faith front and center.
Tim Winders:and I do think, I know that many people struggle with that now.
Tim Winders:Real quick so that you know this about me.
Tim Winders:I was actually saved in a business setting, so I've never separated them out.
Tim Winders:I was in my late twenties and it was a multi-level marketing business.
Tim Winders:I went down with 5,000 people and it was just like, bam.
Tim Winders:So I don't really even sometimes get the church thing as much.
Tim Winders:I'm like business guy and this is where ministry is for me.
Tim Winders:but I do know that a lot of us struggle with that identity because we start
Tim Winders:reading scriptures, we get around church world, we get around religious people.
Tim Winders:That's what I heard you say earlier when you were talking about denominations
Tim Winders:and they start programming us in ways that I'm not sure is entirely
Tim Winders:healthy either for our success and for what we're trying to accomplish.
Tim Winders:So talk about some of the biggest challenges that maybe
Tim Winders:you saw after that experience.
Tim Winders:And you're moving ahead.
Tim Winders:It sounds like you've been through at least a few businesses since that time.
Tim Winders:You said that was around oh three.
Tim Winders:Is that right?
Judy Weber:Yeah, that's
Tim Winders:So in, and then you're working with your sister.
Tim Winders:I don't know if that was a similar business, but what are some of the
Tim Winders:challenges that your faith, not some of the perks and benefits, but
Tim Winders:the challenges related to business?
Tim Winders:And that verse in Matthew, I think it's six that says you, you can't serve two
Tim Winders:masters, can't serve God and mammon.
Tim Winders:That sometimes messes with us as we're pursuing that, that mammon
Judy Weber:Okay.
Judy Weber:So I'm gonna talk about challenges in the law and then entrepreneurship.
Judy Weber:challenges in the law was, when I was gonna stand up firm, but sometimes
Judy Weber:they would want me to do things that I didn't feel strong in and I wouldn't
Judy Weber:budge and they didn't understand that.
Judy Weber:and I'm gonna fast forward when I was in-house counsel, years
Judy Weber:later, actually my boss said, okay.
Judy Weber:You keep talking about Jesus.
Judy Weber:He was Jewish, by the way, but not professing.
Judy Weber:So he wasn't anything if he asked me.
Judy Weber:But anyway, I don't know that, Lord, forgive me.
Judy Weber:But anyway, he would say, okay, Judy, but yeah, I know you love Jesus.
Judy Weber:Pinya.
Judy Weber:Put Jesus on the nightstand, on the table.
Judy Weber:Okay, what would be your answer?
Judy Weber:But for him, I smiled and I said, there is no answer because he is in
Judy Weber:me and I can't take him out of me.
Judy Weber:That would be like me being dead, therefore, I don't have an answer for you.
Judy Weber:He didn't understand that.
Judy Weber:So that was a challenge.
Judy Weber:I'll tell you, my best day in court was the Holy Spirit was talking through me.
Judy Weber:I know that, I was high for I all the rest of the day.
Judy Weber:so I, Jesus even.
Judy Weber:But that, and that's before my kids.
Judy Weber:That was before oh three.
Judy Weber:Jesus was a part of my life, but he wasn't in my walk.
Judy Weber:But as far as an entrepreneur, the biggest challenge are not my best clients.
Judy Weber:Like, when I started my first Facebook group back in 2017, some
Judy Weber:of the people were like, why are you talking about Bible verses?
Judy Weber:We're talking about real estate.
Judy Weber:This has nothing to do with it.
Judy Weber:And early on at that point, I was like, oh, maybe I shouldn't.
Judy Weber:Right?
Judy Weber:And even my twin sister at the time, who loves Jesus as well, she's yeah,
Judy Weber:Judy, I gotta, tread lightly on that.
Judy Weber:And I'm just like, what?
Judy Weber:And now she goes hard for Christ, just like I do.
Judy Weber:It's so funny.
Judy Weber:but so that was challenging.
Judy Weber:And I'm like, okay, it's about who has a problem with it, and do I care
Judy Weber:more about what they say or about what I'm hearing from the Lord?
Judy Weber:Like that I always tell my ladies, you gotta fully embrace who you are in Christ.
Judy Weber:you can't hide who you are.
Judy Weber:And so any challenges that you have in that, you really need to say, okay, is it?
Judy Weber:it's, it's a hardship.
Judy Weber:it is something in front of me that I've gotta somehow overcome
Judy Weber:or get around or whatever.
Judy Weber:But I don't know.
Judy Weber:I guess I'm not, I don't know that I'm giving you like where you thought
Judy Weber:I'd go, but I look on challenges as, okay, great, you're in front of me.
Judy Weber:How am I getting around it?
Judy Weber:Again, that lawyer in me just always comes out.
Judy Weber:So I never really looked at that as a challenge, per se in my business.
Judy Weber:So if you can think of an example, then maybe I'll say, oh yeah, that was the
Judy Weber:case, but I really can't think of a
Tim Winders:I like the example you brought up of the, the other
Tim Winders:lawyer, the person you were working with that basically
Tim Winders:said, compartmentalize your life.
Tim Winders:Compartmentalize it, take the spiritual, the Jesus out and tell me then and see.
Tim Winders:One of the things I think we do is in our culture, society, there's a lot
Tim Winders:of com compartmentalizing going on, and I think the, as we grow, I think
Tim Winders:that those compartments come down as we grow in Christ, as we grow in our
Tim Winders:spiritual walk and we are who we are.
Tim Winders:but I still think a lot of.
Tim Winders:I guess business people, maybe I did it, maybe others, it's kinda
Tim Winders:like I've got my, I got my work life, then I've got my spiritual
Tim Winders:life, I've got my, my, my marriage.
Tim Winders:I've got my raising the kids.
Tim Winders:I've got maybe hobbies.
Tim Winders:I don't have any hobbies, businesses, hobbies.
Tim Winders:but I'm sure people do have hobbies and also, but I think that's one of
Tim Winders:the things I was trying to dig out.
Tim Winders:But I'm gonna hold the thought because in a little while we're
Tim Winders:gonna talk more about some tips and some ideas for the business person.
Tim Winders:And I think I'm gonna, I'm gonna pull it back in at that time.
Tim Winders:I, I wanna shift just a little bit here because, so you went through
Tim Winders:a few iterations with business and you've done a few things.
Tim Winders:like most of us, and probably most people listening have done, we've
Tim Winders:been through the, the things that we, I don't wanna say that we're
Tim Winders:trying to find that we like, but.
Tim Winders:Sometimes I've wondered as an entrepreneur if it's just, I
Tim Winders:don't have a long attention span.
Tim Winders:I just want, I just wanna go do something else.
Tim Winders:But, but you said you, you did some work with a family member, with your sister.
Tim Winders:What was that business?
Tim Winders:Let me say how to ask this.
Tim Winders:What was the business, it sounds like it ended up in an interesting
Tim Winders:way, I'll use the word interesting, but that things are okay now.
Tim Winders:What can you tell us about that?
Tim Winders:the reason why is that in oh eight we had business with family and it was
Tim Winders:very challenging as things were going through, all that was going on and
Tim Winders:we all probably messed up some way.
Tim Winders:There is restoration in the relationships, but it was
Tim Winders:extremely difficult for a season.
Tim Winders:So I think there might be something for us to learn from.
Tim Winders:From your experience there, what would you like to share?
Judy Weber:So good.
Judy Weber:Okay, like I said, she's my best friend.
Judy Weber:And so this was us coming together as coaches to teach those in real estate.
Judy Weber:Now, at the time, I was either a full-time lawyer and a part-time real estate agent.
Judy Weber:not at the time, but prior to this, I was either a full-time mom or a
Judy Weber:full-time lawyer and a part-time agent.
Judy Weber:So yes, I was a award-winning.
Judy Weber:Yes, I was a multimillion dollar producer, but she was the superstar.
Judy Weber:So we started this business as 50 50 partners, but I always deferred to her
Judy Weber:because she was like the true real estate guru making almost a million bucks a year.
Judy Weber:I didn't approach that because that wasn't my lead thing.
Judy Weber:But I came to realize over time that.
Judy Weber:And I don't know that she would admit this, but there was always
Judy Weber:some sibling rivalry between us.
Judy Weber:Like I was the smart one and she was the popular one.
Judy Weber:And I was the one that did all these things.
Judy Weber:And she always did great in sales and she got straight A's once she finally
Judy Weber:cleaned herself up and went to, not cleaned herself up, but she wasn't
Judy Weber:into drugs or anything like that, but when she got her act together, she is
Tim Winders:Do we need to edit?
Tim Winders:Do we need to edit that out?
Tim Winders:Is that something her sister finally cleaned herself up.
Judy Weber:we all need to clean ourselves up from time to time.
Judy Weber:But at the end of the day, my point to all that was I was happy to defer to
Judy Weber:her because we had decided to specialize in real estate and that was her go-to.
Judy Weber:When I came to realize through the rest is that there was always this
Judy Weber:jockeying in her mind, jockeying of position, And then eventually it was
Judy Weber:like, okay, I'll defer, but I'm not gonna be like a glorified secretary
Judy Weber:here and combine that to, I'm all about the profit, not just the revenue.
Judy Weber:And she just wanted to like all, we put on this event for 500 ladies
Judy Weber:and it was the most amazing event.
Judy Weber:We had amazing people there, both on stage and in the audience, but I'm like, we
Judy Weber:don't really have to buy eight uplights at a couple hundred dollars a pop.
Judy Weber:that's not gonna make a difference.
Judy Weber:Oh yes, we do.
Judy Weber:And there's other things like that.
Judy Weber:And that's how it broke up.
Judy Weber:And there was a lot of ugliness around it.
Judy Weber:her husband had said something to my husband that was derogatory against
Judy Weber:me that my husband then shared at that point when everything was breaking
Judy Weber:up and I was just really hurt.
Judy Weber:How could she say that?
Judy Weber:How could he say that about me and how could she, cuz they were so
Judy Weber:close, how could my sister not know that her husband said that about me?
Judy Weber:And oh my gosh, did she think that about me?
Judy Weber:Like she was doing me a favor by doing business with me, going
Judy Weber:into business with me instead of looking at me as a true total asset.
Judy Weber:Right?
Judy Weber:And so there was a lot of that.
Judy Weber:And I remember saying, Lord, I hate her.
Judy Weber:I hate her guts.
Judy Weber:that was just me being raw.
Judy Weber:And I said, Lord, I know this is bad.
Judy Weber:Help me healthy.
Judy Weber:I take that feeling away, And thank God that he did.
Judy Weber:And of course my husband, I'm very forgiving my husband a little bit longer
Judy Weber:and I don't even still, I think he still has a little bit wrinkled up about that.
Judy Weber:But, it was hard.
Judy Weber:And it may be, I see now when people say, don't go into business with family.
Judy Weber:And because of that experience that I had, I would always counsel
Judy Weber:anybody and everybody do not.
Judy Weber:Okay, because we're, if anybody would've said I couldn't work with my
Judy Weber:sister, I would say, you're insane.
Judy Weber:There was a lot of hurt there.
Judy Weber:Do I regret doing it though?
Judy Weber:See, I don't regret things.
Judy Weber:I don't regret.
Judy Weber:It was a learning experience, so God intended it.
Judy Weber:Otherwise it wouldn't have happened.
Judy Weber:But yeah, there's, it is a lot of hurt, but I'm a quick
Judy Weber:forgiver, or at least I try.
Tim Winders:so one thing about that, Judy, and thanks for sharing that,
Tim Winders:because I think there's a lot of value to people listening in because to
Tim Winders:what I hear is why partnerships need to be structured a certain way, Yeah.
Tim Winders:You were, y'all were twin sisters, which either enhanced or hurt
Tim Winders:depending on, because I'm guessing she's a strong personality also.
Tim Winders:Correct.
Judy Weber:She
Tim Winders:and so I'm gonna ask a couple more questions that you may or may
Tim Winders:not know the answer to, because I think there's, th this is a good learning point.
Tim Winders:Do you really think it was a 50 50 partnership, or should it
Tim Winders:have been structured differently?
Tim Winders:I know this is hypo, this is hypothetical, but this is so that we can kinda
Judy Weber:this is so good actually because I'm a lawyer too.
Judy Weber:what
Tim Winders:yeah.
Tim Winders:Should it have been 50?
Judy Weber:I can't imagine neither one of us would've caved if it were 51 49.
Judy Weber:So that I know is the reality, knowing us.
Judy Weber:and my husband, God bless him, doesn't have an entrepreneurial bone in
Judy Weber:his body, and I wouldn't trust her husband to have been a decider of
Judy Weber:any ties, to bring them into this.
Judy Weber:But it did come to a stalemate where one of us had to give, and e each one
Judy Weber:of us felt like we were the one that was constantly giving to the other.
Judy Weber:And so we're both more mature now than we were then.
Judy Weber:And it wasn't that long ago, 10 years or whatever.
Judy Weber:But, as a practical matter, That is not optimal when two people are 50 50
Judy Weber:because there's no tiebreaker and there's nobody else to, for lack of a better
Judy Weber:word, be a referee on some of those
Tim Winders:then what about this, what about the roles?
Tim Winders:were they d defined?
Tim Winders:Well, we, we sort of defined the roles well, but I'm not sure
Tim Winders:that we should have been 50 50.
Tim Winders:We had three companies and it probably should have been skewed with.
Tim Winders:The different companies, like one company should have been, 75, 25, 1
Tim Winders:should have been 60 40 and the other one maybe 50 50 or something like that.
Tim Winders:You know what I mean?
Tim Winders:And we needed to, one of us needed to be president, c o of one company and
Tim Winders:someone be the c f O of the other you.
Tim Winders:You know what I mean?
Tim Winders:did y'all have that or was it just like two awesome people coming
Tim Winders:together and say, let's go into business together and we're twins too?
Judy Weber:Yeah, I would say the latter.
Judy Weber:Like back then I didn't know then what I know now.
Judy Weber:And she was officially the c e o and president and I was the vp, but there
Judy Weber:were no, we basically had the same roles except that because she was the leader,
Judy Weber:like she would be the one that would be speaking upfront and that kind of thing.
Judy Weber:So it's a unique situation for you when I hear that with the three companies.
Judy Weber:If they were the same people, then the first thing that came to my mind
Judy Weber:is then, I don't know how many there were, but if there were three, that
Judy Weber:would be perfect because one is the lead here, one is the c e o here,
Judy Weber:another one here, another one there.
Judy Weber:And then your roles would be more, easily defined.
Judy Weber:I think that our immaturity in actually being entrepreneurs, even though I
Judy Weber:had been one at that point for 14 years or about that time, and, because
Judy Weber:of our relationship, we just didn't imagine the adversity that we would
Judy Weber:be and the controversy that would arise from being in business together.
Tim Winders:Yeah, I think the biggest thing I say, and I'm interacting
Tim Winders:right now with some people that are.
Tim Winders:I'm interacting with him.
Tim Winders:I'm not really engaged in a formal capacity, but they're going
Tim Winders:through some partnership struggles because they didn't discuss this,
Tim Winders:and this is a tough thing to say.
Tim Winders:They didn't discuss the divorce when they got married.
Tim Winders:Unfortunately, in business, I don't think you need to do that in marriage,
Tim Winders:but in business, what does it look like?
Tim Winders:When we split?
Tim Winders:Before we even get started, and most people don't discuss that.
Tim Winders:I wanna shift though, I wanna start talking about joyful scaling and the
Tim Winders:word joyful just jumps out when I go to your stuff because joyful is
Tim Winders:not a word that we really bring into our discussion in culture, society,
Tim Winders:business, spiritual church world.
Tim Winders:None of that comes in with joyful.
Tim Winders:So how did that come to be?
Tim Winders:Give us the formation story of joyful, the joyful scaling the pod.
Tim Winders:I guess there was a podcast and your company and all of that.
Tim Winders:So when did that come to be and how?
Judy Weber:Yeah, that's totally a God thing.
Judy Weber:That's totally a god thing.
Judy Weber:when I was thinking about how my, my, what my approach to business is
Judy Weber:and how I would teach others what I had learned through the years, joy
Judy Weber:was a word that the Lord gave to me.
Judy Weber:And you had mentioned hustle a couple of times.
Judy Weber:Hustle, it was almost like glorified.
Judy Weber:In females, oh, I'm, I go hustle.
Judy Weber:I'm a hustle, I'm a hustler or something, and it's just like, why
Tim Winders:Boss babe.
Tim Winders:Boss babe.
Tim Winders:Which
Judy Weber:Boss, babe.
Judy Weber:And that to me, that was never that.
Judy Weber:I was never that.
Judy Weber:And, anyway, I, and you know what's funny, I'm gonna digress.
Judy Weber:It came up the boss Babe, and these words, okay.
Judy Weber:In 2014, I started a nonprofit.
Judy Weber:It was called Powerful Woman of God.
Judy Weber:And I did a live event in my church, and I abbreviated it and called it pwa.
Judy Weber:Do you know, everybody raved about the event, but one woman
Judy Weber:said, that's degrading to say pwa.
Judy Weber:It's powerful woman of God.
Judy Weber:I am not a pwo.
Judy Weber:Anyway, everybody can take issue with words.
Judy Weber:So it's not about nomenclature, but to me it's about the force behind the words.
Judy Weber:but with joy, what came to me was that was the acronym of my original methodology.
Judy Weber:It was the jumpstart, optimize and yield.
Judy Weber:So that's how that came to me.
Judy Weber:Now, that was earlier on and more recently I've taken those same general concepts,
Judy Weber:which I'm happy to talk about if you like, but now it's not the Joy acronym.
Judy Weber:It's something a little bit different.
Judy Weber:But it's those same s scaling strategies, for lack of a better word.
Tim Winders:So and when was this?
Tim Winders:When did you, when did all of this begin forming up the, kinda like the
Tim Winders:current, company and companies that you.
Tim Winders:Have, I guess you call it Judy Weber Co.
Tim Winders:when did all that come to be and, and begin developing?
Judy Weber:Yeah.
Judy Weber:it was the summer of 2019, and I'm actually Judy Weber.
Judy Weber:Judy Weber, l c, but I trade as Judy Weber Co because it's cooler, I like
Tim Winders:does sound cool.
Judy Weber:Yeah, I decided it.
Judy Weber:And plus Judy weber.co.
Judy Weber:They didn't have judy weber.com.
Judy Weber:If you go to judy weber.com, it's a very flaky site.
Judy Weber:So Judy weber.co, Judy Weber, co made sense.
Judy Weber:so it was at this time when I knew that I had to come up with my own
Judy Weber:methodology because I'm a lawyer.
Judy Weber:I love ip.
Judy Weber:IP is what makes your company valuable and what makes you unique so that nobody else
Judy Weber:can steal what you do and do what you do.
Judy Weber:that's where it all came.
Judy Weber:Now I forgot the rest of your question.
Tim Winders:so summer of 2019, which was interesting, it's pre covid.
Tim Winders:I'm gonna maybe ask a question about how you transitioned, pivoted, did all
Tim Winders:the words we've been throwing around via covid and, but, but so you're four
Tim Winders:years in and I could tell from looking at things, you've worked with a lot of
Tim Winders:people, you've done a lot of things there.
Tim Winders:You've got 300 plus episodes on your podcast and, just bring a lot of value.
Tim Winders:But, I think what I wanted to ask, there's two words that I want to tie together
Tim Winders:here and just have some discussion about, cuz I think they're foundational.
Tim Winders:One was that word joy.
Tim Winders:So we may have already addressed that unless you wanna say
Tim Winders:something else about it.
Tim Winders:But the other is that word hustle because you just like me.
Tim Winders:And a few other people is kind of becoming a theme of our show here is we're
Tim Winders:almost becoming the anti hussle people.
Tim Winders:I did an episode in, I did an episode probably one of our biggest episodes,
Tim Winders:got the most play on social media, I think around the first of this year.
Tim Winders:We recording and releasing this in 2023 called Jesus Never Hustled.
Tim Winders:Why Should You and it's, it was fascinating teaching.
Tim Winders:It was just me on Mike doing it.
Tim Winders:But talk about it because I get the feeling from talking to you, your
Tim Winders:energy levels and things like that, that you're probably really good at hustling
Tim Winders:when you decide to, and you probably have done it quite a bit in the past.
Tim Winders:Would that be accurate?
Judy Weber:absolutely.
Judy Weber:I, that was proud of that.
Judy Weber:I was so super proud of the fact that I could do anything.
Judy Weber:I could outwork anybody.
Judy Weber:No doubt about it.
Tim Winders:you don't need anybody.
Tim Winders:Cuz if it is to be, it's up to Judy, right?
Tim Winders:You could do it.
Tim Winders:You could do it on your own strength, your own power.
Tim Winders:And then somewhere along the way, Jesus comes in and says, release everything,
Tim Winders:operate in Sabbath, relax, live with joy.
Tim Winders:I find this is something I find, I'm gonna mention this and you
Tim Winders:can say something about it.
Tim Winders:I find that when you are truly immersed in that hustle culture,
Tim Winders:it is impossible to live with joy.
Tim Winders:What are your thoughts?
Tim Winders:I.
Judy Weber:It's virtually impossible.
Judy Weber:Yes.
Judy Weber:Or to going back to something else we said com compartmentalizing on Sunday
Judy Weber:morning when you're not thinking about it.
Judy Weber:If you are a hustler, but you're in church, maybe then you could
Judy Weber:experience some joy because you're in his presence, the pre the presence
Judy Weber:of the Lord, and you're not thinking about work even for that timeframe.
Judy Weber:But here's what I've learned about hustle.
Judy Weber:You get to a place where you're just exhausted.
Judy Weber:And you say, Lord, I don't wanna keep doing this.
Judy Weber:if this is what I have to do to sustain my business, ain't having it.
Judy Weber:No thank you.
Judy Weber:And then one of my coaches said, you know what?
Judy Weber:If you make your money and hustle, that's how you will always feel
Judy Weber:like you have to make it like there's no other way to make it.
Judy Weber:So what if you could sign the clients you wanna sign, make the impact you
Judy Weber:wanna make, and have the money that comes along with that at such high levels,
Judy Weber:but it doesn't require you to overwork, overthink over hustle and through years,
Judy Weber:of this coaching and self-coaching, like I developed this model, I call it the faith
Judy Weber:fuel thought model, where I learned to manage, I teach, I've learned, and God,
Judy Weber:that was a direct download from the Lord.
Judy Weber:And I teach my clients how to manage their mind, which is really how to stay
Judy Weber:outta the drama and identify a lie for a lie and God's truth for the truth.
Judy Weber:That it is, but really, success isn't really about the doing.
Judy Weber:It's not even about the strategy.
Judy Weber:How do I know that?
Judy Weber:Because how many people out there have done all the things and
Judy Weber:put in 10, 12 hour days, right?
Judy Weber:And they follow these gurus and they implement these
Judy Weber:strategies and it doesn't work.
Judy Weber:You know why?
Judy Weber:Because it's not the doing, it's the being.
Judy Weber:Who are you?
Judy Weber:Going back to your point, see how all this comes together?
Judy Weber:It's identity.
Judy Weber:Everything goes back to identity, which is, I say success comes as a result
Judy Weber:of who you believe yourself to be.
Judy Weber:Now that's that's not this crazy worldly stuff about I say who I am, okay?
Judy Weber:It's, I believe who I am in Christ.
Judy Weber:So that goes back to again, am I living my faith in my business?
Judy Weber:Am I living out what I say I believe?
Judy Weber:Or am I really just paying lip service to that?
Judy Weber:Meanwhile, I leave the Lord who I love dearly on the, what do you call it?
Judy Weber:The desk.
Judy Weber:Meanwhile, I'm just gonna do my thing.
Judy Weber:Thank you, Jesus.
Judy Weber:I'll call on you.
Judy Weber:But now it's time for me to do my thing.
Judy Weber:You've gotta do your thing with Jesus at every moment.
Judy Weber:And when you realize that, and it's hard to put into words, Tim, because
Judy Weber:you have to go through this journey in order to fully understand and
Judy Weber:even be convicted from the get go.
Judy Weber:oh, I am not living what I say I believe.
Judy Weber:And so if I do believe that God can do the impossible, he can make that possible
Judy Weber:and that he's in the business, quote unquote, of doing the miraculous, right?
Judy Weber:If I really believe that, why am I grinding?
Judy Weber:Why am I hustling?
Judy Weber:Why am I ruminating in fear and doubt and overthinking and overwhelm?
Judy Weber:That is not for his people.
Judy Weber:That's just totally not.
Judy Weber:And so I'll just pause there and take a breath and see what your
Judy Weber:thoughts are in reaction to that.
Tim Winders:I got a lot of thoughts and I'm watching the clock here.
Tim Winders:Probably need more time, but I had a conversation the other day with someone
Tim Winders:and it revolved around this word trust.
Tim Winders:And one of the things that was fascinating about it, and if I think
Tim Winders:back on my life, I'll maybe pose it as a question, let you respond to it.
Tim Winders:Also, all of my hustle activity is related to, I didn't trust
Tim Winders:that God would take care of it.
Tim Winders:I felt like it had to be me, and I thought this is, where pride and ego comes in.
Tim Winders:I thought I was fairly smart, pretty good in business, pretty good at doing this,
Tim Winders:and I could outwork just about anybody.
Tim Winders:All faults by the way.
Tim Winders:just to go ahead and say that.
Tim Winders:And so really, I think at the root of it, a lot of us, it's a trust issue.
Tim Winders:and I want to start shifting this conversation.
Tim Winders:you work with, A lot of women, what do you see them struggling with,
Tim Winders:especially related to this topic?
Tim Winders:Because this is something I'm sure you have a lot of high
Tim Winders:achievers step into your programs.
Tim Winders:You have a lot of people that have done well and are looking to do better.
Tim Winders:They probably have this, dise, which is called, if it is to me,
Tim Winders:it's, if it is to be, it's up to me.
Tim Winders:what are you seeing with them or what do you wanna respond?
Tim Winders:Just with me talking about that issue of trust.
Judy Weber:Yeah, I think if I believe what I say, I believe.
Judy Weber:Then I really, I either trust God or I don't, I either
Judy Weber:believe what he says or I don't.
Judy Weber:what I find with women that come to me, whether they're in the early stages of
Judy Weber:business, trying to get to that first a hundred K, or if they are established and
Judy Weber:they're getting, trying to get to seven figures, to me the hardest part of it all
Judy Weber:is really coming in to own their CEO ness.
Judy Weber:Especially in the earlier stages.
Judy Weber:Let me explain.
Judy Weber:a lot of women, they've been professionals, they've succeeded
Judy Weber:in corporate or as attorneys, doctors, other professionals
Judy Weber:licensed in all that professionals.
Judy Weber:But then they open up business for themselves and they're
Judy Weber:like totally confused.
Judy Weber:Why?
Judy Weber:Because they've succeeded in everything.
Judy Weber:I succeed in school, I succeeded in my career.
Judy Weber:But this thing called entrepreneurship, it's a whole different skillset.
Judy Weber:And again, when in the early stages when they're like, it's all about mindset.
Judy Weber:Who are you being?
Judy Weber:Blah, blah, blah.
Judy Weber:I'd be like, yeah.
Judy Weber:Shut up and get onto the meat of the matters.
Judy Weber:Tell me what to do and I will do it.
Judy Weber:And so that's one of the things I've gotta constantly, especially in the earlier
Judy Weber:stages, I've gotta constantly pull the ladies back and say, you've got the goods.
Judy Weber:I know from what you're saying that you don't believe that you are an expert.
Judy Weber:You don't believe you're good enough, or that you know enough, or you,
Judy Weber:I'm newer to business, therefore.
Judy Weber:Okay.
Judy Weber:Now, when I transition over to my scaling students who are, at six and
Judy Weber:multi six, and they wanna get to seven figures, then the, it's not so much that
Judy Weber:they don't believe they're an expert.
Judy Weber:They do, but then it's like their control freak comes in.
Judy Weber:It's always been me.
Judy Weber:And thank you, Judy.
Judy Weber:Now I wanna bring Jesus into more of, not just my life, but my business, but
Judy Weber:we're uncovering a lot of our stuff.
Judy Weber:what are some areas you mentioned before, even of self-sabotage
Judy Weber:that you may not be aware of.
Judy Weber:That's the value of a coach, right?
Judy Weber:And then also that control, wait a minute, why don't you have a team?
Judy Weber:And those of you that have a team, have you, are you managing them well?
Judy Weber:Are you leading them well?
Judy Weber:Do you have the confidence to do that?
Judy Weber:Or are you just trusting that they will know what to do?
Judy Weber:And then when things don't happen, right?
Judy Weber:You're scratching your head like, whew, how could that happen?
Judy Weber:so I would say those are some of the finer points that I'm dealing with,
Judy Weber:whether they're starting or scaling.
Judy Weber:it's, it always goes back to the issue of who are you at The
Judy Weber:very root, at the very core.
Tim Winders:so let's just say that there are questions there and I'm not gonna ask
Tim Winders:you to, cuz some of this stuff is, there's so many nuances, even though there's
Tim Winders:structure, but I know there's nuance.
Tim Winders:So we talked about earlier, we have to work with people to get out of that.
Tim Winders:That hustle mindset we have to help them understand who they are.
Tim Winders:What are some, I guess I'm asking for some tips here in the last
Tim Winders:couple of minutes, which, this is probably like a, three year process.
Tim Winders:But what are some things for someone that's going, I'm not really sure, I'm
Tim Winders:questioning, or if you've got someone who comes into a program and you
Tim Winders:recognize that, which I think everybody deals with it to a certain degree,
Tim Winders:but what are some things that people can, here's me putting it back on us.
Tim Winders:Do, what are some things that they can do to, to work through that?
Tim Winders:what do you help them through?
Tim Winders:What are some things that you can get 'em moving in the right direction?
Judy Weber:Yeah.
Judy Weber:And you know what?
Judy Weber:I'll go right back to my faith fuel thought model, which is really when
Judy Weber:you're capturing your thoughts and holding them captive as unto Christ.
Judy Weber:And so I adapted a model from, it's interesting, a secular woman
Judy Weber:who clearly says, I love Mari.
Judy Weber:I love Mari, I love it, love it, love it.
Judy Weber:You know?
Judy Weber:and I pray for her, salvation.
Judy Weber:But what I did was take that and mold it and make it really powerful
Judy Weber:because Christ is at the center of it.
Judy Weber:So it's about evaluating your thoughts and then saying,
Judy Weber:okay, who's the source of that?
Judy Weber:To me, there's only two sources of any thought.
Judy Weber:It's either a lie of the enemy or is truth of the Lord.
Judy Weber:And so when you identify that it's a lie, then you say, okay, so how is that?
Judy Weber:how can I turn that what I believe to be a lie?
Judy Weber:How can I look to see a thought that not only serves me, cuz okay, this
Judy Weber:is way different than affirmations.
Judy Weber:Worldly affirmations just say how, and they repeat stuff and they think
Judy Weber:that's gonna make a difference.
Judy Weber:no.
Judy Weber:That's just a bunch of hooey.
Judy Weber:Okay.
Judy Weber:but what makes this powerful, this model is we go back to scripture, right?
Judy Weber:so I'll give you a quick example.
Judy Weber:So if the circumstance is your business and your thought is,
Judy Weber:gosh, I'm stuck at 250 k, I cannot get past it no matter what I do.
Judy Weber:Okay, that's a lie, right?
Judy Weber:How do I know it's a lie?
Judy Weber:Anytime we say I can't, anytime I say I don't know, that's a lie.
Judy Weber:Okay?
Judy Weber:Because we have the mind of Christ.
Judy Weber:Hallelujah.
Judy Weber:And so what we say is, okay, now we go down and we say, what is,
Judy Weber:what are the promises that God gave to all his children in the Bible?
Judy Weber:They, everybody should have their go-to dozen scriptures or so, right?
Judy Weber:Romans 8 28, more than an overcomer, all that stuff, right?
Judy Weber:But then also the second level of that is, okay, what did
Judy Weber:the Lord tell you about you?
Judy Weber:About what he sees for in you, what he has for you, the business itself,
Judy Weber:and the clients that he's already has ready for you to like just step out and
Judy Weber:face so he can get 'em to you, right?
Judy Weber:So then even beyond that, then we go to the worldly, but I'm a lawyer, so
Judy Weber:of course I say, okay, now we've got God's promises to you as a child of God.
Judy Weber:Now we've got God's promises to you, to what he specifically told you.
Judy Weber:Okay?
Judy Weber:But now we're gonna go back to the evidence that you've already
Judy Weber:seen in this world and say, how is it that you can get past two 50?
Judy Weber:Like a lot of the times like, I don't know.
Judy Weber:Okay, how do you know?
Judy Weber:How do you know?
Judy Weber:You already know what you're, how to tweak your marketing
Judy Weber:or how to be better in sales?
Judy Weber:That kind of thing.
Judy Weber:So there's a lot more I could say on this, but it all goes back to what did God say
Judy Weber:and understanding that is the answer.
Judy Weber:You have the answer.
Judy Weber:In you.
Judy Weber:Why?
Judy Weber:Because the holy spirit's inside you.
Judy Weber:Like this whole methodology, which I don't have time to get into, but
Judy Weber:the joyful scaling method, this all is a downloaded of the Lord.
Judy Weber:If I wouldn't have sat quietly and asked him to tell me, and I love Jeremiah
Judy Weber:33, 3, tell me something amazing today.
Judy Weber:Lord, tell me something unsearchable that I do not know.
Judy Weber:And last thing I'll say is this.
Judy Weber:as you hear me talking about this, I'm talking freeform.
Judy Weber:I didn't know what questions you were gonna ask me.
Judy Weber:Everything comes back to scripture.
Judy Weber:I'm not one of these coaches that just throws in a verse here or there.
Judy Weber:I bring you back to it.
Judy Weber:Really?
Judy Weber:Do you think that's who you are?
Judy Weber:Really?
Judy Weber:And what did God say about that?
Judy Weber:Like I'm always pointing them back to Christ.
Judy Weber:And that is why the mindset piece is so much more important in this strategy.
Judy Weber:Because when you know who you are in Christ, then you'll step up
Judy Weber:and do the scary things that you thought you could never, ever do.
Judy Weber:And now you're doing it with ease and joy.
Judy Weber:That's the whole point.
Tim Winders:Yeah, and all that strategy.
Tim Winders:Here's the thing.
Tim Winders:I cha that's challenging.
Tim Winders:If people don't get the root of what you're discussing, then there's
Tim Winders:so many distractions out there.
Tim Winders:There's so many strategies, there's so many techniques, there's so many tools.
Tim Winders:There's all these things and people are bouncing, they'll be bouncing all around
Tim Winders:with every bright, shiny object and writing big checks to people that'll try
Tim Winders:to tell 'em how to do this or that if they don't get that piece you're talking about.
Tim Winders:Which kind of goes back to the, what we said at the beginning, the
Tim Winders:identity of really who they are.
Tim Winders:so that's cool.
Tim Winders:So you're really trying to help people get to their identity, which is awesome.
Tim Winders:One, one thing I'd like to ask here, a couple things before we finish up.
Tim Winders:What do, how do you.
Tim Winders:Define success when we, because that word, see, I think it's a word that's overused
Tim Winders:in our culture, society, and our world.
Tim Winders:and at one point for me it was probably, it had an attachment to possessions
Tim Winders:and financial and things like that.
Tim Winders:and I don't think there's anything wrong with those things.
Tim Winders:It's just, I think sometimes it can be a shallow definition.
Tim Winders:But how, what's your, just, this is totally off the cuff question, but
Tim Winders:how do you define success for you?
Judy Weber:Success to me is when I think about all the things I've done
Judy Weber:and I think the world and others, when they read my bio, they're impressed
Judy Weber:with the law degree, the success in business, all of that kind of stuff.
Judy Weber:But what I am, what I feel most successful in is as a mother.
Judy Weber:Like I could have fallen down in those other things, but if I would've fallen
Judy Weber:and I made plenty of mistakes and I cry about it at least a couple times a
Judy Weber:week, I say, Lord, help me to forgive myself cuz my boys have already forgiven
Judy Weber:me for yelling and all the other.
Judy Weber:But if I didn't succeed as a parent, then that has eternal repercussions.
Judy Weber:And so success for me is right there.
Judy Weber:what really matters.
Judy Weber:And so even when I work with ladies at any level, I say,
Judy Weber:look, you tell me what's success.
Judy Weber:You wanna get to 5k months and that's success for you.
Judy Weber:Great.
Judy Weber:You wanna get to 50 K months or more.
Judy Weber:Great.
Judy Weber:Both are success, but it's about where you are as it relates to Jesus Christ
Judy Weber:and walking in his calling on your life.
Judy Weber:And it's so unique person to person, you know it.
Judy Weber:There is no objective success in my mind.
Tim Winders:Yeah.
Tim Winders:and the reason that I like that is it's personal because I think so many people
Tim Winders:were in this comparison game and social media and things like even podcasts and
Tim Winders:all people were able to compare so easily.
Tim Winders:It's still personal.
Tim Winders:What, where, what is your role?
Tim Winders:Where, what is your position and role in God's kingdom?
Tim Winders:And I think when we identify that, then there's clarity and then we know what
Tim Winders:our strategies and all needs to be.
Tim Winders:And that's what I've heard this conversation has been all about.
Tim Winders:Judy, we could.
Tim Winders:We could converse for quite a while here, but why don't you tell
Tim Winders:us, I, I know you've got a few programs, you've got resources.
Tim Winders:I've listened to your podcast, which is, joyful scaling the podcast.
Tim Winders:If you're listening here, definitely would be of value to jump over and listen there.
Tim Winders:But where can people find you and what all you can you tell us about your
Tim Winders:resources and things that you have?
Tim Winders:We'll try to include all that we can down in the notes and all that.
Tim Winders:But go ahead and share that here before I finish up on a couple things.
Judy Weber:Thank you for that.
Judy Weber:First, I would say the podcast and the best place to find
Judy Weber:that is judy weber.co/podcast.
Judy Weber:But I'm on all the major, platforms that is my body of work, over 350 episodes.
Judy Weber:That captures me and it's so funny, I started January of 2020, I think.
Judy Weber:Yeah, 2020.
Judy Weber:So you see an evolution if you listen to those earlier
Judy Weber:ones, I'm a different person.
Judy Weber:Like I feel like I'm in constant breakthrough because
Judy Weber:of I'm believing God more.
Judy Weber:I'm taking him up on the, look, we gotta operate, supernaturally not, temporally.
Judy Weber:And so I take that seriously with myself so that I can be the product of the
Judy Weber:product so that my people can say, oh wow, she's living it, she's doing crazy things.
Judy Weber:Anyway, so the podcast is a beautiful resource for you that is I.
Judy Weber:If you just do nothing other than study that you will get huge value
Judy Weber:at breakthrough for yourself.
Judy Weber:Beyond that, I have a Facebook group.
Judy Weber:It is called Six and Multi-six Figure Christian Female Entrepreneurs, and
Judy Weber:I don't have a fancy personalized d r L, so I have to get that to you, Tim.
Judy Weber:but that is a young, like new and growing group.
Judy Weber:I go live there weekly on Wednesdays for what I call more
Judy Weber:leads, more sales, more impact.
Judy Weber:quick 15, 20 minute training.
Judy Weber:let's see where else.
Judy Weber:I'm all over every social channel at Judy Weber Co.
Judy Weber:So I would love to connect with you.
Judy Weber:Instagram, LinkedIn and Facebook are my go-tos and I'm a connector.
Judy Weber:And guess what?
Judy Weber:Connection you wanna sign more clients.
Judy Weber:You've gotta connect and not just the fake connect.
Judy Weber:I'm talking real heart to heart connect.
Judy Weber:So I would be honored to, to connect with your listeners there as well.
Tim Winders:Yeah.
Tim Winders:I love the connector portion of you also love the energy that you bring.
Tim Winders:I know this probably be of a great value for anyone that steps into your, your
Tim Winders:sphere that, that we just discussed.
Tim Winders:We.
Tim Winders:Are seek, go create those three words.
Tim Winders:Judy, I'm gonna let you choose one of those words over the
Tim Winders:other two as my final question.
Tim Winders:Which one just resonates with you or jumps out at you more than the other two?
Tim Winders:And why?
Tim Winders:Seek, go or create.
Judy Weber:Yeah, I'm curious.
Judy Weber:do you wanna take a guess?
Judy Weber:Which one?
Judy Weber:I shouldn't ask that, but I felt inclined to ask you.
Tim Winders:Yeah.
Tim Winders:I think I know, but go ahead.
Tim Winders:I'll share afterwards.
Judy Weber:Okay.
Judy Weber:Create no doubt.
Tim Winders:I missed it.
Tim Winders:I was gonna say go.
Tim Winders:I don't know why I said go,
Judy Weber:ok, that's a close second.
Judy Weber:see,
Tim Winders:yeah.
Judy Weber:anyway, for me, create is, business is all about
Judy Weber:creating something from nothing.
Judy Weber:And so it's so funny how we make it seem like it's about us, but the Lord God,
Judy Weber:you're here only because the Lord God made you, and that business is yours
Judy Weber:only because he put that idea and desire in your heart and you gave you the
Judy Weber:wherewithal to be able to walk in it.
Judy Weber:So I want everybody listening to really understand that and say, wow, whatever
Judy Weber:level success you're at right now, you created that as you walk with the Lord.
Judy Weber:And I want you to understand that.
Judy Weber:If you've heard me talk about my methodology or anything we've talked
Judy Weber:about and you're like, Ooh, I don't have a methodology, yes you do.
Judy Weber:Pour it outta your brain and write it down.
Judy Weber:Because if you get clients results, you have a method.
Judy Weber:You just need to tap into your own brain to find it.
Tim Winders:Excellent.
Tim Winders:I love that.
Tim Winders:Yeah.
Tim Winders:And I think I could have gone with create, but I don't know why.
Tim Winders:I just felt like you
Judy Weber:I'm a go goer.
Tim Winders:Maybe it was the energy.
Tim Winders:Judy, thank you for being a guest here at Seat.
Tim Winders:Go create What a fun time it's been.
Tim Winders:If you've been listening in, right when you finish up here, jump over
Tim Winders:and go over to the Joyfully Scaling Podcast and subscribe, listen, follow,
Tim Winders:whatever it is on your podcast player.
Tim Winders:Check that out.
Tim Winders:I like to ask one more thing.
Tim Winders:If you've been listening in here, share this episode with someone.
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Tim Winders:We appreciate that and we've got new episodes every Monday.
Tim Winders:So until next time, continue being all that you were created to be.