[00:00:00] Welcome back to Selling Your Expertise. I'm Renee Rebar, and if you've ever wondered, do I need to make a big announcement before I start selling, let me tell you absolutely not. This week we talked about who I was calling Sandra Now. That is not her real name, but it absolutely is a real person and it is a person that I've worked with and this process that I've shared with you.

Made her $4,025 in one weekend just from reconnecting with a few people in her quote unquote digital Rolodex. So these were not new people to her. She did not make one post, she did not make one big announcement. There was no ribbon cutting. She had no massive audience. All she did was share genuinely with a short list of handwritten names, if you remember the story.

If not, go back to Monday on a [00:01:00] piece of copy paper from her printer and she shared. The fact that she was going to do a weekend workshop for $47. And then at the other side of that, she invited a few of those people to work with her privately to see if they wanted to continue that kind of support with her one-on-one.

And that's how she went from $47 workshop to $4,000 plus in revenue because she was able to make those one-on-one coaching offers afterwards. So I just wanna say it's not luck, it's proximity plus presence, plus a reason to reach out. We don't need thousands of eyeballs on our business to make offers.

We need the right few people, and often they're people who already know us. I cannot tell you how many times, and I think it's because I am, a chatty Kathy, right? Like I definitely talk to people a lot in my network. If you're in my network, [00:02:00] you know that I reach out intermittently for all kinds of weird things.

Sometimes it's like, oh my gosh, you have to see this, this reel. Or other times it's like. Okay, we're going, this is an Aperol spritz picture. We're going to Italy. Are you coming with us? Random stuff that I could, you know, obviously just be dreaming about, but I wish I could just jet off to Italy any moment I wanted and have an Aperol spritz.

Ah, okay. So back to reality, Renee. All right, so the reality is though, if I, if I'm reaching out to people in my network on a regular basis, you'll probably have heard this before and it is. Just the fact that you don't have to have 17 things planned out. You don't have to have everything figured out. You just have to have the right few people.

so when I talk to people, because I'm always talking to my network, what I hear often is I'll hear, let's call them Jane and Jen. Jane and Jen are in a sales conversation. Like they're, they have a call booked and I'm talking to Jane 'cause I know her from this other place and I'm talking to Jen 'cause she's one of my [00:03:00] clients.

And Jen says, yeah, I got a call with Jane. I'm like, oh yeah, Jane's awesome. I know her. She's super cool. When's the meeting? And she's like, oh, it's coming up on Thursday. And she's like, oh. I'm like, okay, great. Well, let's prepare for it. And so Jen says, well, I don't know if I wanna make her an offer. I've known Jane for a while as well.

And Jane, she would just ask me if she wanted my help. Right. Whereas Jane, I'm talking to Jane on the other side being like, I just need someone to do the thing that Jen does, but I don't know who to talk to. I don't know who to ask.

And I say, Jane, that's what Jen does. She goes, oh, I know, but I think if she had space for me, she would say something. And then Jane says, we do have a call coming up this week. And I said, oh, that's awesome because I don't want Jane. To think that I'm, you know, playing matchmaker with Jen, and this is just the story.

What if I hadn't been connected to either of them or to only to one of them? Jen has [00:04:00] a, a solution for a problem that Jane has. I. Jen and Jane know each other socially. So Jane says, well, Jen would offer me something if she had any space for me, and Jen thinks, well, Jane would ask me if she needed help.

Now, I did play Matchmaker a little bit. I encouraged Jane when they met on their call. I said, Jane, ask Jen or just email her beforehand. Hey, listen, can we talk about some solutions for this problem I'm having? Because Jen probably thinks that you're not interested unless you say it, you know, pretty directly.

So Jane says, oh, okay, great. So if I hadn't done that, like, what if I didn't know both of them? What happens all too often is, you know, someone, especially as women selling for ourselves, right? We're the expert. We are the one who's gonna deliver the goods. We're also the one who has to market and sell our services, which is.

So weird because where we gained [00:05:00] those services and those, that expertise about those services is from. Typically working for somebody else, and they just came to us and said, here's the thing. And you're like, I know how to do the thing. You do the thing. And they're like, that's great. You're like, I know you're welcome and everybody's happy because you are on a salary.

But when you own your own business, you're not on a salary. You've got to make the first move. You've got to ask people around you. That you're having calls with, that you're in connection with, that are in your digital Rolodex like Sandra did on Monday, and invite them to things paid and free. And when you do connect with them, obviously it's not the only thing you wanna talk about are your offers, but it don't take it off the table like.

Don't eliminate it from a possibility. And that's what this week is all about. The power of possibilities. What are you blocking? What are you taking off the table? Right? It always makes me think of like when my dad started having high blood pressure, he would just not put salt in the table at all because, 'cause it was [00:06:00] in front of him.

He was gonna have some and. That's one way to handle it. But what if you let it stay there and sometimes you used a little bit, right? And so one of the outcomes of connecting and reconnecting with your network, both on just a coffee chat or a discovery call straight away, is that you could be someone that they wanna hire, You could be someone that they wanna refer. So don't take that off the table. Make sure that of all the things you talk about, you also at least bring that up as well. So here's my action step for you this Friday. If you haven't, make your list of at least five people to reconnect with and send them a simple message.

Ask how they're doing. See what opens up. Because honestly, we are here to help each other. And if we don't reach out, if we're not making any moves, and sometimes you have to make the first move and just say, Hey, I've been seeing you and I've been missing you. I've been thinking about you. Or, Hey, I saw this.[00:07:00]

Mickey Mouse mug and it made me think of you that time you went on that Disney cruise. Haven't talked to you in a while. What? What was that? A couple years ago? just reconnect. It doesn't have to be a big old reason, and you don't necessarily have to have anything to sell them at that time. But getting to know them again opens the door to the possibilities that they could, again, remember what it's like to be around you because you're awesome.

And you could be a client connector or collaborator for them as well. So if you want to have these step by step. Interactions mapped out for you. Then get on my email list. Take my free sales training mini course, grab the link. It's in the show notes. Join my email list. 'cause when you're on my email list, you can hit reply to any email I ever send you.

All right, well, next week we're gonna be breaking down how to build your love list. The small but mighty list of people who are most likely to say yes. I can't wait. I will see you on [00:08:00] Monday. Have a great weekend.