You found the backup wrap up your go-to podcast for all things
Speaker:backup recovery and cyber recovery.
Speaker:In this episode, we tackle the questions every small business needs
Speaker:to ask when choosing a cloud backup solution, picking the wrong backup
Speaker:product can cost you big time, both in terms of money and lost data.
Speaker:We're going to cut through the marketing noise and give you.
Speaker:Real practical advice about what matters immutability that actually works.
Speaker:Following the 3, 2, 1 rule and making sure that you don't get killed by hidden costs.
Speaker:Persona and I break down exactly what you need to look for.
Speaker:What to avoid and why Cloud backup makes so much sense for most small businesses.
Speaker:Whether you're shopping for backup right now or just want to make sure
Speaker:that your current solution is solid, this episode should be a big help.
Speaker:By the way, if you don't know who I am, I'm w Curtis Preston, AKA, Mr.
Speaker:Backup, and I've been passionate about backup and recovery for over 30 years.
Speaker:Ever since.
Speaker:I had to tell my boss that there were no backups of the production
Speaker:database that we had just lost.
Speaker:I don't want that to happen to you, and that's why I do this podcast.
Speaker:On this podcast, we turn unappreciated backup admins into Cyber Recovery Heroes.
Speaker:This is the backup wrap up.
Speaker:Welcome to the show.
Speaker:Hi, I'm w Curtis Preston, AKA, Mr.
Speaker:Backup, and I have with me a guy who wishes that he had my television
Speaker:Prasanna Malaiyandi, how's it going?
Speaker:Prasanna.
Speaker:I am good Curtis and.
Speaker:I don't know.
Speaker:I don't think, I wish I had your television.
Speaker:you do.
Speaker:I think you do.
Speaker:You secretly, you don't want to tell me how bad you want my television.
Speaker:if I had the room for a TV that big.
Speaker:Yes.
Speaker:You don't have room for a 98 inch
Speaker:No.
Speaker:Curtis
Speaker:got a new toy for Christmas.
Speaker:I did.
Speaker:Curtis bought himself a new toy for Christmas.
Speaker:Let's face it, Curtis saw this and you know, the whole story is just crazy.
Speaker:I won't even,
Speaker:won't even tell.
Speaker:What's funny is literally the, I have a history of buying stuff that's
Speaker:big and not fully planning it out.
Speaker:This was possibly the best executed.
Speaker:Of all of the things, because I thought about how bad some of the other ones
Speaker:went, but it, but the, and the idea was to get it up on the wall, get it
Speaker:mounted on, on an articulating mount, by the way, 'cause it's a hundred pounds.
Speaker:To get it on a fully articulating mount, that would allow me to like.
Speaker:Angle it and stuff.
Speaker:Um, which for the record, the mount, just the mount itself, uh, is called the Beast.
Speaker:Um, and it was 200 bucks for the Mount.
Speaker:And, um, I.
Speaker:To, to get it on that mount and, and and functioning and get the wall repaired.
Speaker:'cause the wall had a previous thing in there.
Speaker:Get the wall repaired before my wife gets back because she was, um, at her mother's.
Speaker:And so that whole plan ob it went flawlessly.
Speaker:Like, I, like I, I prepped the wall.
Speaker:I, you know, I studded out the wall 'cause it had a big hole in
Speaker:it before I restudied the wall.
Speaker:I got the drywall guy in there, the drywall guy.
Speaker:Got the drywall going and I got it painted.
Speaker:I actually planned ahead with a person to borrow their truck
Speaker:and another person to help me
Speaker:I
Speaker:know I was actually impressed at how much thought went into this.
Speaker:Yeah.
Speaker:And then I, um, because time was of the essence.
Speaker:My wife was coming back like the next day.
Speaker:And, um, and I, and not that like.
Speaker:Well, my plan was just, oh look.
Speaker:Oh, there's television, there's a new, that was the plan and
Speaker:everything was fine up until what?
Speaker:You hung the TV and realized it doesn't work.
Speaker:Yeah, so the new TV didn't turn on after we hung it.
Speaker:Um, and
Speaker:so.
Speaker:it was not anything in your control,
Speaker:No.
Speaker:Yeah.
Speaker:Not anything in my control.
Speaker:It was, it was DOA, never even thought perhaps I should turn
Speaker:it on before I try to hang it.
Speaker:And, uh, in fact, the second one, we didn't try to turn
Speaker:it on before we hung it.
Speaker:Right.
Speaker:Um, and, uh, so
Speaker:And not only did you
Speaker:not try it before you hung it, you also tossed all the packaging
Speaker:I did because the, the easiest way to get a hundred inch screen or a hundred
Speaker:inch monitor out is to chop the box up.
Speaker:Right.
Speaker:To slice it down the side.
Speaker:'cause it's not like you're gonna lift it up out of a box the
Speaker:way you know, you normal boxes.
Speaker:Right.
Speaker:Um, yeah.
Speaker:So I did, I, I I sliced the hell outta that box.
Speaker:So the box was destroyed and everything.
Speaker:Yeah.
Speaker:Um, and um, so I went and got another TV
Speaker:and, and I was going to keep the box, uh, and then I was going to um, uh, and then
Speaker:again do the, do the swappy swap again.
Speaker:Arrange for the, the truck, arrange for the helper and, uh.
Speaker:Everything was fine until my wife called me in the midst of this saying that she
Speaker:was coming back up in the morning versus in the evening, and so she walked in
Speaker:on us mounting this gigantic TV during which I got exactly what I expected,
Speaker:which is, do you know what you're doing?
Speaker:Which, which is just what you want to hear when you're holding a a
Speaker:hundred inch tv, which you have to hold in order to mount it properly.
Speaker:Like it has to be lifted like beyond shoulder
Speaker:Yeah.
Speaker:Um, and it's a hundred pounds.
Speaker:Um, yeah.
Speaker:So it
Speaker:and so you don't
Speaker:And it's top.
Speaker:Yeah.
Speaker:All the things.
Speaker:All the things, yeah.
Speaker:Um,
Speaker:but
Speaker:it's up.
Speaker:and the so
Speaker:but it's up and it's
Speaker:so, so I think, here's what everyone wants to know.
Speaker:yeah,
Speaker:it.
Speaker:it's amazing.
Speaker:It's, it's, um, I, I should put, I, I, did you see the, did you see
Speaker:the thing I sent you this morning?
Speaker:Yeah, I should put that up.
Speaker:This is how much bigger the TV is versus my, the previous tv and which
Speaker:I've always thought was a 65 inch, 'cause I bought it used and now it
Speaker:turns out it was actually 58 inch.
Speaker:And so how much bigger is a 50 a 98 than a 58?
Speaker:It turns out it's much, much, much, much more screen Right.
Speaker:And um.
Speaker:And also I have a Samsung Q nine 90 soundbar, which is a really good soundbar.
Speaker:And so the connection of those two things is just an amazing
Speaker:home theatrical experience.
Speaker:But, uh, anyway, like I said, you wish you had my
Speaker:Yes, Yes, I do wish.
Speaker:Um, so the topic of today, uh, and, and by the way, um, I'll just tell you
Speaker:if, if you're looking for me, if you're looking for me to just name companies,
Speaker:it's not gonna be, that is not gonna be the way this podcast is gonna go.
Speaker:That's generally not what we do.
Speaker:Um, it's going to be.
Speaker:How, what are the types of things that you're going to be looking for
Speaker:if you're a small business and you, um, uh, need a cloud backup company?
Speaker:And yes, both of you, both you and I used to work for a cloud
Speaker:backup company, but this is not going to be, hey, um, you know,
Speaker:just pick that one right?
Speaker:But there are things that you need to think about.
Speaker:And I first.
Speaker:Wanted to start with the question.
Speaker:So I am of the opinion, and I think you share this opinion, but I
Speaker:wanted to talk about that opinion.
Speaker:I am of the opinion that cloud backup, a cloud backup service is
Speaker:the way to back up a small business.
Speaker:Or, or a person, right?
Speaker:Uh, versus the, the alternative versus buying a, you know, a backup product,
Speaker:installing it on your, uh, a machine of some type or a vm if you're,
Speaker:you're in the cloud versus doing
Speaker:can we clarify slightly?
Speaker:you can clarify all you want.
Speaker:Uh, so I think in many cases, I think it depends what your workload
Speaker:is and where you're running it.
Speaker:So I, I will preface my statement, assuming it, it can
Speaker:meet your requirements, then cloud backup is the way to go.
Speaker:yes, and I agree with that.
Speaker:And the only other thing I want to also clarify is you said downloading,
Speaker:installing on your device.
Speaker:I think there's still a use for that.
Speaker:It may not be managing the backup service and everything else that I a hundred
Speaker:percent agree should move to the cloud, but there still may be things that you
Speaker:are installing locally onto your device in order to be able to back up that device.
Speaker:R Right, I meant, I meant like installing backup software on a server.
Speaker:That's now your backup server, right?
Speaker:That basically what I did for the first half of my career, right?
Speaker:Helping people to install a product.
Speaker:Well, a company that is now no more as of last week, right?
Speaker:Veritas?
Speaker:I did, I installed a lot of Veritas.
Speaker:NetBackup is still around, but, but, um, and backup exec is still around, but it's
Speaker:but I
Speaker:think, I think it's important though to also point out that back in those days,
Speaker:the workloads that a small medium, a small business was running is very different
Speaker:than the technologies and what's available today and how they operate their business.
Speaker:I'll kind of agree with that.
Speaker:I'll, I'll, I'll say, I'll say, how's this?
Speaker:I'll say it in a slightly different way because all those
Speaker:workloads are still there.
Speaker:Yeah.
Speaker:They're operating differently.
Speaker:Well, and even if, like, it depends on how far we go back.
Speaker:Obviously virtualization changed a lot, but the cloud.
Speaker:It changed a ton, right?
Speaker:The, the existence of the cloud as a place to put your IT and as a place to buy it.
Speaker:Services.
Speaker:The existence of SaaS changes everything, right?
Speaker:Um, even more so, it changes everything in the backup world, even more so than
Speaker:the creation of the cloud as we know it.
Speaker:The basically cloud computing.
Speaker:And then I think the other important, sorry, I keep going on about this is,
Speaker:um, when you say cloud though, you don't necessarily mean just public cloud, right?
Speaker:You could also be referring to like an MSP who is providing
Speaker:A call, well, a cloud backup service.
Speaker:I,
Speaker:I would still call that a cloud backup service.
Speaker:An MSP.
Speaker:Yeah.
Speaker:Okay.
Speaker:Okay.
Speaker:I'm good
Speaker:I mean, it might, A cloud backup service might not be running in what
Speaker:we think of as the public cloud.
Speaker:It could be running in a private cloud.
Speaker:But I think the key takeaway is you're not managing the backup infrastructure.
Speaker:You're not deploying it.
Speaker:You're someone else is managing all of that for you,
Speaker:Right.
Speaker:And why do I think that?
Speaker:because no one
Speaker:Why do I think that the cloud is the way that a cloud backup service
Speaker:is the way to back up, especially a small business or an individual?
Speaker:Well a lot of it is just all those, like that use case of small businesses and
Speaker:individuals need to back up their data.
Speaker:If they have to deploy all the infrastructure, they're gonna cut
Speaker:corners or they're gonna leave things out, or the cost is gonna
Speaker:be extremely high that they're just gonna be like, Hey, I can't do this.
Speaker:Yeah, so creating and ins, you know, you know, designing and
Speaker:installing and configuring, and then managing a proper backup system.
Speaker:I.
Speaker:Whether on-prem or running in a cloud instance in your cloud account is a lot,
Speaker:Yep.
Speaker:right?
Speaker:I built an entire career out of it.
Speaker:People misconfigure that stuff a lot.
Speaker:They, they often, they often over-engineer.
Speaker:They have, they either have way more hardware than they need or
Speaker:way less hardware than they need.
Speaker:Right.
Speaker:Um, also it's difficult to design it to be properly secure.
Speaker:It's very easy to design it in a way that it's easily attackable.
Speaker:Um, and we can talk about that for a minute because that's really the,
Speaker:it used to be that the number one problem was I got this much data and
Speaker:I got this much time, and I can't get a, I can't get from A to B.
Speaker:That was the number one thing.
Speaker:Both either from the backup or the restore.
Speaker:What were you about to say?
Speaker:Oh, physics.
Speaker:Yes.
Speaker:Physics.
Speaker:Physics, I used to say it all the time, physics was my number one enemy.
Speaker:And the problem with physics is it doesn't, it doesn't argue like, it's
Speaker:like, Hey man, I'm physics right?
Speaker:Um, like I, I just, I just had a thought.
Speaker:It was a company that is not around anymore, but they were one of
Speaker:the.com companies back in the day
Speaker:Hmm.
Speaker:and, um, they were having real trouble backing up.
Speaker:Something and they're like, the thing's over here and we're
Speaker:trying to get it over here.
Speaker:And I was like, just curious, what's the pipe?
Speaker:Right?
Speaker:And it was, and it was going across the internet.
Speaker:I'm like, what's, what's the pipe?
Speaker:They're like, oh, we have a, um.
Speaker:It was a, uh, a fractional T one line, and I just remember doing the math.
Speaker:I'm like, yeah, well this is physics.
Speaker:The problem is physics.
Speaker:You can't get from there to here with that much, that much data and that that little
Speaker:bit of pipe that used to be the problem.
Speaker:I think that problem has been solved primarily by a lot of
Speaker:design changes in backup software.
Speaker:Number one being deduplication, right?
Speaker:That deduplication changed it.
Speaker:It didn't change the laws of physics, but it addressed the laws of physics,
Speaker:but allowing you to back up a much bigger amount of data over a much smaller pipe,
Speaker:right?
Speaker:Dedupe and progre and basically progressive incrementals.
Speaker:What were you about to
Speaker:That the, the second part was what I was gonna say as well, that improvements
Speaker:in the technologies that allow you to do backups more efficiently.
Speaker:Yeah.
Speaker:Right.
Speaker:I think also goes a long way even without deduplication, because that does help.
Speaker:But I think like, uh.
Speaker:Incremental backups, whatever method you want to pick.
Speaker:Synthetic or nonsynthetic, right?
Speaker:Take your pick.
Speaker:But
Speaker:all of those, I think, significantly helped in improving backup performance.
Speaker:Yeah, I guess when I think of ddu, I think of DDU as the method to
Speaker:create the incremental backups.
Speaker:But you're right, right.
Speaker:It's a, it's a combination of the fact that we're able to do incremental
Speaker:forever now without restore forever.
Speaker:That, you know, there incremental forever has been around for a while.
Speaker:Um, and you know, there, there have been products that do incremental
Speaker:forever and they did it to tape.
Speaker:An incremental forever to tape means restore forever from tape
Speaker:because you're gonna load so many.
Speaker:I remember doing a restore, uh, with an incremental forever product.
Speaker:And, uh, it was like, gosh, it wasn't even that much data.
Speaker:It was, I, I don't remember the actual numbers, but I remember
Speaker:thinking this should take a few hours.
Speaker:And it took a few weeks because, uh, we were, um, you know, uh,
Speaker:doing, uh, restore forever.
Speaker:I just remember that that restore was because the number of tapes we had to
Speaker:load and the fact that we only needed one file from this tape and two files
Speaker:from that tape, you know, that, that I never thought that was a good idea.
Speaker:But, now where we have disc primarily as the, you know, the, the backup medium.
Speaker:We have dedupe as a helper.
Speaker:The fact that, you know, we can back up really, really large amounts of
Speaker:data, the only thing then we need to design is we need to make sure we
Speaker:figure in the restore aspect of it.
Speaker:Because just because we can back up, you know, a petabyte over the
Speaker:internet doesn't mean we can restore a petabyte over the internet.
Speaker:Right.
Speaker:Yeah.
Speaker:And
Speaker:Um, go ahead.
Speaker:what, I know you were talking about sort of backing up data, right?
Speaker:And pushing it out.
Speaker:But I think also now for a lot of small businesses and individuals,
Speaker:they're leveraging, like we talked earlier, a lot of SaaS services,
Speaker:Yeah.
Speaker:they're not even running exchange on premises or
Speaker:right.
Speaker:They don't have the,
Speaker:premises.
Speaker:yeah, they don't have the same reasons that we did that we had back in the day.
Speaker:So let's.
Speaker:So, yeah, so basically I think it's a good idea.
Speaker:I think it's a good idea.
Speaker:From a cost perspective, I think it's a good idea.
Speaker:From a risk perspective, from a cybersecurity perspective, um, I
Speaker:think that you are, you are leveraging that company's, uh, expertise and
Speaker:then literally all you have to do is install the agent, right?
Speaker:Or some, and some are even agentless, right?
Speaker:But all you have to install is agent or, or connect.
Speaker:The, you know, the appropriate connector and they are specialists
Speaker:in how to back up that thing.
Speaker:And, um, you just need to allow it to do its job in most cases, right?
Speaker:Um, you just need to basically get out of its way and say things like
Speaker:how often you want to back it up.
Speaker:Um,
Speaker:do you wanna keep it
Speaker:um, you know, what kind of RTO and RPO you're expecting, that sort of thing.
Speaker:So I, so I just think it's a good idea.
Speaker:So, so what would you think if, if I'm a small business, um, and I will add,
Speaker:um, if I'm a dude in the house with, you know, a handful of computers, what,
Speaker:what's the first thing that I need to, if I'm, if I'm wanting to narrow down?
Speaker:List of, you know, because I, I googled cloud backup companies for
Speaker:small business and, and there's, you know, I dunno, 50 of 'em out there.
Speaker:How do I narrow that list down from 50 to a handful.
Speaker:I think one of 'em is, do they actually back up the applications or the workloads
Speaker:that you are looking to support?
Speaker:Yeah, there's no point in having a conversation about how awesome their
Speaker:backup is if they don't back up your Mac or they don't back up your Microsoft
Speaker:365 or VMware or whatever it is that you use as a, you know, as a platform.
Speaker:If they don't support it, there is really no point in having a conversation because
Speaker:what I, what I really want you as a small business, what I really want you to avoid.
Speaker:Is this, I did a LinkedIn survey last week or two weeks ago that that
Speaker:just finished a couple days ago.
Speaker:And it was, how many backup products are you using in your
Speaker:72.
Speaker:72.
Speaker:And I, um, I was just looking at it.
Speaker:30% of the respondents said three or more, 12% of the environments said four or more.
Speaker:Right.
Speaker:So 38% said one so good on them.
Speaker:Right?
Speaker:And,
Speaker:62% said more than one backup product.
Speaker:Why?
Speaker:Why do I care?
Speaker:Why do I not want you to run more than one backup product?
Speaker:Well, as a small business, you probably don't have the time
Speaker:to understand how to operate 20 different backup products when you
Speaker:have a thousand other things to do,
Speaker:and learning each one.
Speaker:Being an expert takes time.
Speaker:So pick what works.
Speaker:Which, what would support most of your environment
Speaker:Yeah.
Speaker:And what, and again, I, I'll, I, I, I make a lot of blanket
Speaker:statements and this is one of them.
Speaker:I would rather you have a not as amazing backup product that
Speaker:handles all your platforms than two really amazing products that, that
Speaker:handle all your platforms, right?
Speaker:Uh, just my Prasannal preference because of risk and complexity
Speaker:and all of that stuff.
Speaker:Standpoint.
Speaker:Now, again, I go back with, as long as the product meets your requirements, right?
Speaker:Um, if it can't do the job, that's a different discussion, but I'm just saying.
Speaker:Too many times we pick that product and this product because they have really
Speaker:cool features that aren't requirements.
Speaker:Right.
Speaker:They're like, man, this one also makes my morning espresso.
Speaker:That would be amazing.
Speaker:Right?
Speaker:And you're like, that's not really a requirement.
Speaker:Right?
Speaker:Um, and so I would rather you buy one decent backup product
Speaker:that meets all your requirements.
Speaker:I would never want you to buy a product that doesn't match your requirements.
Speaker:But yeah, so the very first thing I, I, I agree with you.
Speaker:The very first thing to do is to make sure.
Speaker:Uh, well at least first C.
Speaker:See if there is a product that handles all of the platforms that you, that
Speaker:you, um, uh, that you use, right?
Speaker:It's very possible you will not find a product that, that does all the platforms
Speaker:that you use, in which case it's the Yeah.
Speaker:In which case it is time to go to plan B.
Speaker:Right?
Speaker:Which is, you know, more than one backup product.
Speaker:But don't start with the assumption that you need the
Speaker:best of breed for every single
Speaker:Yeah.
Speaker:Yeah.
Speaker:Um, and so, yeah, I would rather like, like if you just, if you pick
Speaker:like best product for Microsoft 365, best product for VMware, best product
Speaker:for, um, I don't know, Salesforce, those are three different products.
Speaker:You could do that.
Speaker:I don't think that's a good idea.
Speaker:Right.
Speaker:Um.
Speaker:But, but you, what you might end up with is a company that's really
Speaker:good at SaaS backup and a company that's really good at on-prem backup
Speaker:or a company that's good at, uh, Amazon backup, right?
Speaker:You might end up with two or three that cover that.
Speaker:You might end up having to do that because of the number of platforms that you use
Speaker:because there are so many platforms.
Speaker:Do you remember when we interviewed that IT manager and they told us that
Speaker:their company was using how many SaaS?
Speaker:What was
Speaker:I think it was 50 plus.
Speaker:Right.
Speaker:Oh, it was way more than that, dude.
Speaker:Yeah, it was 400.
Speaker:It was 400 SaaS products that were being used in production at
Speaker:their company by like two people.
Speaker:Most of them were being used by like one guy, and then one woman over here is
Speaker:using that product and then they got four people and you got a little team over
Speaker:there in, you know, India and, what's
Speaker:because being on the other side, like as a consumer of IT resources,
Speaker:right?
Speaker:We always are like, oh, we need this tool because it solves my needs.
Speaker:It's what I need to
Speaker:do and it's the best of the breed for all the things I need to do.
Speaker:But then you never think about the poor IT person who's like, what am I going
Speaker:to do now with this additional SaaS app?
Speaker:And that's how you end up with like 400.
Speaker:Yeah.
Speaker:And, and so, yeah, so to just to go back, try to find a product
Speaker:that meets, you know, your need.
Speaker:Try to find the least number of products, least number of backup products to support
Speaker:the number of platforms that you do.
Speaker:And, and I, and I do think that SaaS is gonna be the death of you, right?
Speaker:and I think the other thing is make sure you know your requirements, your needs
Speaker:versus your wants,
Speaker:because it's easy to snowball.
Speaker:And
Speaker:be like, oh, I want everything.
Speaker:It's like when you go like building a house or buying a car, it's like, oh,
Speaker:I really wanna check all the boxes.
Speaker:But then it's like, oh, that comes with a big sticker price.
Speaker:Do I really need this?
Speaker:Do I not?
Speaker:Like, what do I really need?
Speaker:Yeah.
Speaker:Um, I'm gonna say the next thing after we've made sure we have
Speaker:products that handle the things that we do, and we minimize the number of
Speaker:those products as much as possible.
Speaker:Is to look for actual immutability, right?
Speaker:Why do I say actual immutability?
Speaker:I am gonna disagree with you on this, but that's okay.
Speaker:We'll go through it.
Speaker:Oh, you think you think something else is more important than
Speaker:the fact that the backups might actually exist when you need them?
Speaker:You think something's more important than that?
Speaker:Yes.
Speaker:Okay.
Speaker:I can't wait to hear what it is, so,
Speaker:all right.
Speaker:So, um, man, I'm dying to know, but
Speaker:we're gonna talk about, we're gonna talk about my idea first.
Speaker:So, yeah.
Speaker:What do I mean by actual mutability,
Speaker:This is that your data cannot be deleted before the prescribed retention time.
Speaker:by
Speaker:anyone?
Speaker:or anything.
Speaker:Or anything including you.
Speaker:If you cannot delete the data before its expiration period, then that's
Speaker:as good as you're going to get.
Speaker:From an immutability standpoint, if you as a super user are allowed to delete data,
Speaker:that means your account is the target from a cybersecurity attack standpoint.
Speaker:Because if they can get in there and they can use MFA exhaustion
Speaker:to, uh, to get in as you.
Speaker:And um, and even if you know, as much as you may be good at cybersecurity,
Speaker:I will just say as a small business, you're probably not very good at
Speaker:cybersecurity, but even if you are very good at cybersecurity, and I
Speaker:consider myself pretty decent from a things I know I'm not supposed to do,
Speaker:and yet I've still done dumb stuff,
Speaker:right.
Speaker:I've still clicked on links that I shouldn't have.
Speaker:I've still.
Speaker:Yeah, I, I fell victim.
Speaker:And so if somebody gets in as you and they can delete your backups, you might as well
Speaker:have not have made 'em in the first place.
Speaker:And the reason why I say actual immutability is there are a lot of
Speaker:companies that advertise immutability that don't meet that requirement.
Speaker:Uh, immutability should be a binary condition like death or pregnant, right?
Speaker:You, you're either dead or pregnant or you're not.
Speaker:But.
Speaker:But there
Speaker:are certain things, like I know we've talked
Speaker:that if someone has physical access, all bets are off.
Speaker:Correct.
Speaker:If someone has physical access and a torch,
Speaker:right.
Speaker:Which is another reason, by the way, from a especially small business perspective,
Speaker:cloud backup is the way to go because the, the physical access is a lot
Speaker:bigger deal to, to, to get than it is when it's, when it's a small business.
Speaker:Right.
Speaker:Yeah,
Speaker:All right.
Speaker:Now, now that we've done that, what do you think is more important than immutability?
Speaker:I think that making sure that there are copies of your data out
Speaker:there to meet the 3, 2, 1 rule.
Speaker:So, I'm gonna agree that that is, is very important, but I'm gonna argue
Speaker:that if one copy doesn't exist, it's.
Speaker:Still like no backup happened.
Speaker:I will agree.
Speaker:We need to make another copy.
Speaker:Right.
Speaker:Uh, so we, you're saying we wanna follow the 3, 2, 1 rule is what you're saying?
Speaker:yep,
Speaker:And, and, and I, I've, I've both hardened and softened
Speaker:somewhere with the 3, 2, 1 rule.
Speaker:So my, you know, my repeated sort of, uh.
Speaker:What do you call it?
Speaker:Uh, research into the original 3, 2, 1 rule, which we had, by
Speaker:the way, the guy who coined the term 3, 2, 1 rule on the podcast.
Speaker:The original is considered one of the three copies.
Speaker:That's, that's the, that's the one thing that I, I have softened on a little bit.
Speaker:The other is the two needs to, it needs to be on two different types of
Speaker:systems, and again, considering that one of them is on the original, the other
Speaker:being on a cloud backup meets the two.
Speaker:Right.
Speaker:Uh, a lot of people are like, well, if I have two copies, but they're
Speaker:both in the cloud, that doesn't meet the two of the 3, 2, 1 rule.
Speaker:Um, and, but the one is real, the, the easiest
Speaker:when using a cloud backup system.
Speaker:The easiest to meet is the one, right, the 3, 2, 1 rule.
Speaker:One being make sure that one of the copies is somewhere else, right?
Speaker:We used to say offsite.
Speaker:Offsite doesn't really apply in, in a lot of cases, but just
Speaker:make sure it's somewhere else.
Speaker:Well the
Speaker:reason I bring this up is if we look at a lot of the cloud backup that say
Speaker:some of the vendors offer natively, they don't follow the 3, 2, 1 rule,
Speaker:No they don't.
Speaker:And so that's why I thought it was important.
Speaker:Now I agree immutability because if your copy isn't there, then what's the point?
Speaker:Yeah, because you can make all the copies you want.
Speaker:If I can delete all of them.
Speaker:That's what I'm saying.
Speaker:That's why I still, I still think mine Trump's yours.
Speaker:But as you know, I'm a big fan of the 3, 2, 1 rule.
Speaker:Um, I.
Speaker:Yeah, if you are not following the 3, 2, 1 rule, and you know where, where
Speaker:you really see this is in the SaaS world where you see a, a product like
Speaker:Microsoft 365 saying, and people that love Microsoft 365 saying that, well, you
Speaker:don't really need backup 'cause you have all these copies and you have all this
Speaker:stuff and you got all this history and you got all this stuff and you got this.
Speaker:Um, you gotta even have, um, retention policies where you can
Speaker:say that you can't delete it.
Speaker:Um, if it's, you know, it's gotta be at least 90 days, right?
Speaker:You, you can't delete it.
Speaker:So even if you delete it in your mailbox, it's still gonna be there.
Speaker:And, and I say, yeah, but it's still in the same place.
Speaker:It's, it's still, it's not a copy, it's just when, when you delete an email.
Speaker:And Microsoft 365, it de it sets a flag in the database
Speaker:that that email is now deleted.
Speaker:And so it just doesn't display it to you.
Speaker:It's still there.
Speaker:And then if you use, um, uh, retention policies to make sure that it doesn't
Speaker:actually get deleted, deleted, it's still there in the same place.
Speaker:It's just not being allowed to be deleted, which means that if
Speaker:something catastrophic happens,
Speaker:It's gone.
Speaker:it's gone.
Speaker:Yeah.
Speaker:Luckily, nothing catastrophic has ever happened in a Microsoft data center,
Speaker:A bit of sarcasm there, Curtis.
Speaker:but a little bit of sarcasm and, and it's not just Microsoft.
Speaker:I don't wanna pick a Microsoft.
Speaker:It's data centers, right?
Speaker:reason that I bring up the 3, 2, 1 rule is especially with SaaS applications,
Speaker:which I'm guessing a lot of small businesses are leveraging, it becomes
Speaker:important to take that into consideration.
Speaker:It does, because if the backup, if the SaaS service is basically saying
Speaker:backup is included, the question is where is that backup being stored?
Speaker:Right?
Speaker:Is it being stored on different infrastructure?
Speaker:If it's not being stored on different infrastructure?
Speaker:I would like you to go watch the episode that we have on OVH where it took out
Speaker:both the primary and the secondary right.
Speaker:Um, I don't care how amazing and how resilient your infrastructure is.
Speaker:Every resilient, every infrastructure needs something that is like backup,
Speaker:right?
Speaker:Is it on a, is it in another location?
Speaker:Are, are you relying on the primary as a copy, right?
Speaker:This is like, snapshots aren't backup unless they're copied somewhere.
Speaker:Um, um,
Speaker:is it a copy that you have access to, or is it just a copy that the
Speaker:SaaS provider is doing for their own disaster recovery purposes
Speaker:and doesn't actually let you recover data?
Speaker:Yeah.
Speaker:A perfect example of that again is Microsoft 365 and, uh, to
Speaker:a lesser degree Salesforce.
Speaker:Salesforce keeps changing, but Microsoft 365, they do apparently back up their data
Speaker:center for the purposes of Dr for them.
Speaker:Um, but that backup is not accessible to you.
Speaker:Right?
Speaker:I've clarified that multiple times with Microsoft.
Speaker:It is not accessible to you if you do something stupid
Speaker:Yep.
Speaker:and, um.
Speaker:And I, and I did that with a, with a very big company that had several
Speaker:hundred Microsoft, you know, so they, so they had a big old bill.
Speaker:They were a very big, you know, a decent sized customer
Speaker:and the answer to them was no.
Speaker:Right?
Speaker:That is not, is not for you.
Speaker:Right?
Speaker:So if that's the case for a company that has several hundred users, you
Speaker:with your five little email boxes in 365 are not gonna be anything,
Speaker:Yep.
Speaker:Um.
Speaker:Yeah, so you, you wanna make sure that it's, that it's outside and
Speaker:that, and that's why really I think, you know, a third party
Speaker:backup is really the only way to go.
Speaker:I don't care how amazing the included backup product is,
Speaker:it's not gonna give you that, that security of knowing that you have a
Speaker:copy that's in your control, even when the worst happens to that provider.
Speaker:Yep.
Speaker:Yeah.
Speaker:Um, the next thing I'm gonna say is just.
Speaker:Make sure that, you know, look at pricing, look at costs.
Speaker:Make sure to include things like restores and retention.
Speaker:I would like to retain this amount of data.
Speaker:Some, some of these products, they only allow you to store 60, 90 days, right?
Speaker:I'd like to store a year, whatever, whatever your requirements are that
Speaker:you as a business have decided.
Speaker:Look and get the cost of that, right.
Speaker:Um, the, especially if you are, if you are deciding, and this is, um, if, if
Speaker:you're, if you're doing cloud backup.
Speaker:It might be that restores aren't included in the price, or restores
Speaker:are included in the price, but then you have to pay the, the egress fee
Speaker:because they're running in a cloud provider that, that has egress fees.
Speaker:Make sure you look at the cost of restores.
Speaker:Uh, you might have additional costs if you want to do the restore quickly
Speaker:because they're using, um, something like, uh, glacier, um, you know, a deep archive
Speaker:type product that when you actually.
Speaker:Um, use it.
Speaker:You, you, you pay dearly to pull the data out of there, right?
Speaker:The one other thing to, since we're talking about restores, is
Speaker:also consider if they give you a faster restore alternative like
Speaker:Sneakernet or shipping you a device that contains your data, because that could
Speaker:help you quickly get back up and running.
Speaker:And yes, there might be an additional fee associated with it, but if it
Speaker:helps you get your environment back up and running significantly faster
Speaker:than pulling the data across, it may be worth it for you to consider.
Speaker:Yeah, we recorded an episode a couple weeks ago with our friend
Speaker:that he, he only, he only had, well it was, it was, it was, yeah, it was
Speaker:a terabyte of data, which again, this is, this is a, this is a, a heavy user.
Speaker:Most of it was photos.
Speaker:And he, he'd been backing up, uh, for quite a while with Carbonite, and this
Speaker:is his first big restore and he went to do it, and it took him a while.
Speaker:Uh, do you remember how long it
Speaker:I think it was like 22 days.
Speaker:Something like that.
Speaker:They offered a, a service to, to send a drive and, and he just decided
Speaker:not to do it, to save him money, but
Speaker:And the other thing to also note is that wasn't fully Carbonite's fault.
Speaker:It was also some issues he had with his laptop doing the
Speaker:restores,
Speaker:it does.
Speaker:not blaming Carbonite fully for the slow restore performance,
Speaker:but it just is how the stars aligned in his particular case.
Speaker:Yeah, I'm, I am, um, I'm actually asking him to redo at least a portion
Speaker:of the restore to see if his new newly minted, uh, internet service
Speaker:is, um, is gonna, is gonna fix that.
Speaker:So make sure you test restorers, make sure you test everything
Speaker:that's important to you.
Speaker:Make sure you test a large restore to see, and then you say, Hey, this
Speaker:is how, this is how this worked out.
Speaker:How can we make it better?
Speaker:Right.
Speaker:Um.
Speaker:And, and, and all of this is an experience, is a chance to experience
Speaker:the company's support system.
Speaker:Make sure you do that.
Speaker:Um, and just realize that the support you get during the pre-sale
Speaker:process is as good as it's gonna get.
Speaker:Yeah.
Speaker:So if it's crappy during, then, then you know that's not really,
Speaker:that's no good.
Speaker:No bueno.
Speaker:Yeah.
Speaker:Can you think of anything else that we, um.
Speaker:Um, I think one other thing is I'm sure that you know other
Speaker:people in your industry, talk to them, see what they use, right?
Speaker:See what's worked, what hasn't worked.
Speaker:Maybe they've tried a vendor and switched away,
Speaker:but talk to them and see what is common in that space.
Speaker:Yeah, I do a lot of Reddit searches.
Speaker:There's, there's a lot of stuff on Reddit.
Speaker:, and also look at the, the vulnerability database and see if, see the degree
Speaker:to which they have experienced vulnerabilities that some companies
Speaker:have a lot more than others.
Speaker:And I think that indicates
Speaker:something about that company, right?
Speaker:so here's a, I want your opinion on this.
Speaker:Mm-hmm.
Speaker:I'm a small business owner.
Speaker:Theoretically, right?
Speaker:I have a thousand things going on.
Speaker:Uh
Speaker:I gotta figure out backup.
Speaker:mm-hmm.
Speaker:Is it worthwhile for me to actually go do this research, go look up all these
Speaker:discussion forums, go investigate.
Speaker:Wouldn't it be better to reach out to like an MSP and take their advice,
Speaker:Yeah.
Speaker:least initially to understand what's going on?
Speaker:Like what I, because I may not even know anything about backup.
Speaker:I, I think that is a shortcut to a possibly better product.
Speaker:Um, not all MSPs are, are created equal.
Speaker:The idea behind the MSP is that they're making money off of this service,
Speaker:so they're not gonna pick a company.
Speaker:I.
Speaker:Whose product doesn't work.
Speaker:Um, that's not true in all cases, but I do think that that is, that's
Speaker:better than not doing the research.
Speaker:Right.
Speaker:That's better than doing no research.
Speaker:And then, then you, you still have to research the reputation of that MSP.
Speaker:Do they have a reputation for, you know, only picking products that work well?
Speaker:Um, you know,
Speaker:Yeah.
Speaker:Either that or like a var, right?
Speaker:I'm just thinking like a trusted partner you can go talk to, to
Speaker:get insights into what you should be doing rather than trying to
Speaker:if you already, if you already have a, a trusted, uh, partner
Speaker:that can do that for you.
Speaker:Yes, agreed.
Speaker:Agreed.
Speaker:There are a lot of, uh, cloud backup services that basically resell or, or
Speaker:get rebranded through MSP, so Agreed.
Speaker:All right.
Speaker:Well that is our answer for the best cloud backup solutions for small businesses.
Speaker:Uh, summary ones that work.
Speaker:All right, well, uh, thanks again for great discussion.
Speaker:Prasanna.
Speaker:Thank you, Curtis.
Speaker:And now I'm sure you're off to go enjoy the ginormous tv
Speaker:Maybe
Speaker:maybe.
Speaker:we're in the middle of watching six triple eight,
Speaker:which is the fascinating unknown story of a group.
Speaker:So at during World War II, there was called the Women Army
Speaker:Corps and there was a black.
Speaker:Uh, division of the Women's Army Corps, and they were given, uh, what was
Speaker:considered an impossible job, which was there, there was mail that had
Speaker:backlogged for months and had piled up and were millions and millions and
Speaker:millions of undelivered letters, both good news from home, dead soldiers,
Speaker:letters back to their families, you know, all the really important stuff.
Speaker:And, um, they were given the job, a job that people that multiple other
Speaker:groups had tried and failed and, um, they were given six months to
Speaker:do it and, um, they did it in three.
Speaker:Never heard of this group.
Speaker:Uh, six Triple eight was the number of their company, and, uh,
Speaker:it was an all black battalion.
Speaker:And, uh, amazing story, uh, starring Olivia Pope.
Speaker:As the commander, um, which, uh, Olivia Pope is, um, quite well known.
Speaker:And, uh, you know, it's a good, um, uh, you know, another great
Speaker:historical drama on Netflix.
Speaker:Anyway, so we're in the midst of watching that.
Speaker:Awesome.
Speaker:All right.
Speaker:I wanna say thank you to our listeners.
Speaker:You are why we do this.
Speaker:I hope this episode was helpful.
Speaker:That is a wrap.