What series of bad life choices led you here?
Speaker BMy friend meeting Jeff Fargo.
Speaker AYeah, Jeff.
Speaker AYou son of a bitch.
Speaker AHe's listening in the background.
Speaker AWe were talking about his package earlier.
Speaker AThat's nice.
Speaker BGood start to the day, guys seem very friendly here.
Speaker AWhat we believe in openness in the community.
Speaker AYeah.
Speaker ASomething you and I will be talking about a great deal.
Speaker BAwesome.
Speaker ASo I first saw your content on Ballerbuster's page was reposted, and you were taking what I like to call a loving critique of Andy Elliott.
Speaker BThat's very nice of you to say.
Speaker AYeah.
Speaker AYou know, affection is going to be a recurring theme during this episode.
Speaker ASo talk to me about what brought you to the moment where you decided to make content calling out some of the most nefarious characters, shall we say, on the social webs.
Speaker BWell, I don't know if, you know, I've been in the car business for 25 years, and Andy's main fame to claim is car sales.
Speaker BCar sales training.
Speaker AYeah.
Speaker BAnd just hearing the claims that he makes, you know, hearing the way that he talks to people, just sitting in my office one day, saw one of his videos.
Speaker BI said, you know what?
Speaker BI'm going to respond to this.
Speaker BAnd very first one just went viral.
Speaker BIt's crazy.
Speaker BSo that's kind of what, where it started.
Speaker BJust kind of seeing his content just going, you know, this.
Speaker BThe things he says are just so.
Speaker AOutlandish, you know, so being in the car business for as long as you've been, you've obviously built a career doing this.
Speaker AYou've done it for a long period of time.
Speaker AYou can kind of see the social media pretty easily.
Speaker BOh, absolutely.
Speaker BYeah.
Speaker ABut at the same time, a lot of people who are not in the business, they really kind of fall for that stuff.
Speaker BThey do.
Speaker ASo I think that's.
Speaker AThat's probably why.
Speaker AI think the clip you posted was so sensational, because so few people have the.
Speaker AThe.
Speaker AThat level of experience.
Speaker A20 plus years is a long time to be able to call it out.
Speaker ABut did you.
Speaker ADid you think it was gonna go viral when you made it, when you made the response?
Speaker BNo, not at all.
Speaker BBecause if.
Speaker BIf you see some of my newer content, I'm real aggressive, you know, I'll say, shut up.
Speaker BAnd I'm, you know, I cuss a lot.
Speaker BThat video was just literally me sitting at my desk and in a calm voice saying, andy Elliott, you're full of shit.
Speaker BYou know, so, no, I didn't expect that.
Speaker BYou know, just the way that I did that.
Speaker BSo the format changed later into Me being a little bit more aggressive, but, you know, I know, to say the least.
Speaker BRight.
Speaker AWell, I mean, let's go there.
Speaker AI want to start there in the beginning.
Speaker ASo why, why the twist to be more aggressive?
Speaker ALike, what was it you felt?
Speaker BI just thought it was catchy, you know, just to, you know, when, you know, someone had reached out, was talking to me about how to edit and whatnot.
Speaker BAnd so I took that to heart and I go, you know what?
Speaker BI think I really need to grab people.
Speaker BWhen it cuts to me, it's really got to be able to grab them.
Speaker BSo.
Speaker AAnd it is catchy, frankly, your anger, whenever you're like, what the fuck?
Speaker AYeah, right out the gate, it catches.
Speaker AIt catches you.
Speaker AYeah, I think it's valuable.
Speaker ASo I want to spend some time on Andy Elliott because as somebody who was born and raised in Oklahoma, I can tell you we don't claim him.
Speaker AYeah, that's not our boy.
Speaker BWell, if you read the comment section.
Speaker BYeah, no, I.
Speaker BVery ashamed of him out there.
Speaker ASo have you, have you actually met him or like been to his, his like, I guess, events or whatever these cultures.
Speaker BSo I've never personally met him.
Speaker BI have gone to one of his events.
Speaker BOne of my good friends is his next door neighbor, so they're in the insurance business.
Speaker AOh, so many questions.
Speaker BOh, I know, we'll get.
Speaker BI'll give you a little synopsis of it, then you can ask away.
Speaker BBut basically Brad Lee, who is Andy Elliott's mentor, they.
Speaker AWait, I'm sorry, Brad was his mentor?
Speaker BYes.
Speaker BSo, yeah, but they both come from the car business.
Speaker BSo Brad is kind of the one that showed him.
Speaker BWhen I say mentor, I mean on social media.
Speaker AYeah, they always kind of follow somebody else's.
Speaker BAndy went to Brad, I guess they were friends before and was like, how do I blow up?
Speaker BAnd I guess he told me, you need to be the content, blah, blah, blah, whatever it is.
Speaker BSo that's when Andy started to get real big.
Speaker BWas just having cameras following him around.
Speaker BThe aggressive in your face type sales tactics, very controversial, got people talking.
Speaker BSo that's what really blew him up.
Speaker BBut anyway, back to what we're talking about with my friend.
Speaker BThey have a life insurance company and Bradley and Andy Elliott have their own called Real Financial.
Speaker BWell, it wasn't doing very well.
Speaker BBig surprise.
Speaker AThe two of them own a company together.
Speaker BThe Bradley and Andy.
Speaker BYes.
Speaker AI didn't know Andy Elliott did anything besides, you know, be a douche on social media.
Speaker BWow.
Speaker BHe's got like seven or so different ways of, you know, his Training his life insurance business, the podcast that he's now charging people to be on.
Speaker BSo.
Speaker BYeah, he has, he has.
Speaker BI know they're running, they're running simultaneous scams.
Speaker AYou know, for the record, we didn't charge you to be on the show.
Speaker BOh, thank you.
Speaker BYeah, no, I wouldn't take any money either.
Speaker BYeah, but, but, but, yeah.
Speaker BSo their real financial wasn't doing very well, so my neighbor went to them with a proposition.
Speaker BHey, let GFI come in.
Speaker BThat's the name of the company and we'll help.
Speaker BWe have an onboarding program.
Speaker BWe have everything you need to get the thing going.
Speaker BSo they jumped on board with it.
Speaker BSo they were trying to recruit me into the life insurance business, my friend.
Speaker BSo he goes, hey, come to Arizona.
Speaker BAndy Elliott's gonna be putting on a thing.
Speaker BYou can come, you could sit up close and blah, blah, blah.
Speaker BAnd I go, all right, I'll go check it out.
Speaker BYou know, because I was curious.
Speaker AYou're a lot more open minded than me already.
Speaker BWell, I didn't know him.
Speaker BI didn't know him that well at this point.
Speaker AFair enough.
Speaker BI didn't know.
Speaker AYeah, okay.
Speaker BSo I go check in.
Speaker BYou know, you meet his whole clique, it's, it's total cult vibes.
Speaker BAnd you get in the room and he's literally just on stage talking aggressively in your face, body shaming people, you know, talking about if you're not making X amount of money, then you're not fulfilled as a man.
Speaker AYou're not a man.
Speaker BYeah, exactly.
Speaker AIn group out, group class.
Speaker AClassic psychological, just advantage taking, advantage people.
Speaker BYeah, so that's, that's really what they're all about.
Speaker BBut yeah, so I've been to one of them.
Speaker BI saw it.
Speaker BNow, you know that that may have been in combination with more, you know, more reasoning why I thought to make that video.
Speaker AWow.
Speaker ASo tell me how much, how much more trauma this provided.
Speaker AJesus Christ.
Speaker ASo I have so many questions.
Speaker ASo you go to this event, right?
Speaker ALet's walk through this.
Speaker ABecause I, I just gotta, I gotta go through it.
Speaker AYou get there, your friend's inviting you.
Speaker AYou go, you get.
Speaker AWas this, Were you not, you weren't.
Speaker AYou couldn't have expecting this, right?
Speaker ALike this wasn't like on your radar as something.
Speaker ALike this is what you're going to walk into.
Speaker AThis is like a timeshare, like no sales pitch on steroids.
Speaker BExactly.
Speaker BYeah.
Speaker BSo it's like, it's basically just a company overview with a guest appearance by Andy Elliott to motivate you into, you know, Whatever it is.
Speaker BTaking the step forward to becoming an insurance agent, you know, whatever it is.
Speaker ABut basically, how is he supposed to be motivational?
Speaker BIt's not.
Speaker BIt's great.
Speaker BIt's a.
Speaker BIt's an aggressive, grab your balls type, fucking in your face.
Speaker BIt's not.
Speaker BIt's not motivational in any way.
Speaker BIt's.
Speaker BIt's demeaning.
Speaker BAnd it's not.
Speaker BIf you look at.
Speaker BSo it was.
Speaker BI went to my friend right after, and I go, so I'd like to see how many people sign.
Speaker BI'm curious how many people signed up because Andy Elliott.
Speaker AYeah.
Speaker BVersus on your normal.
Speaker BYou know, your normal.
Speaker BThe normal.
Speaker BWhatever it is that you guys call these things.
Speaker AYeah.
Speaker BAnd it wasn't much of a difference.
Speaker BSo he had.
Speaker BHe had little to no impact on it, you know, so it only goes to what I'm saying about his tactics.
Speaker BThey don't work on everybody.
Speaker BYou might get that one person who's just like, okay, okay.
Speaker BThey like the way he's approaching them.
Speaker BBut the majority of people, the majority of sane people, older people, educated people, they're not going to fall for those aggressive sales tactics.
Speaker AOlder, educated.
Speaker BYeah.
Speaker AYeah.
Speaker AAnd I blame the school system, frankly.
Speaker AWe did an episode on this Rajeel Said Naya a while back where we don't teach kids about financial literacy in school.
Speaker AAnd because we ostracize them with a basic education, they go to social media and these things sound sensational and cool and awesome and.
Speaker AAnd it's easy to take advantage of them.
Speaker AAnd they get ingratiated into these glorified cults and what do they do is they have.
Speaker AThey feel trapped.
Speaker BYeah.
Speaker AI mean, think about.
Speaker AIf you're one of the people who follow.
Speaker AAnd I've seen people in this, quote, Elliot army, the people who follow him around and, like, buy into his sub.
Speaker ASubculture that they.
Speaker AThey're.
Speaker AThey're wearing his name on.
Speaker AOn his chest.
Speaker AYeah.
Speaker AI always thought that was weird.
Speaker BLike, branded him.
Speaker AYeah.
Speaker AYou're literally wearing another man's name on your chest.
Speaker BWell, so do you know who the Macklin twins are?
Speaker AI've seen the pictures.
Speaker BThey're his vice presidents of the company now, so.
Speaker AOh, wow.
Speaker BOne of them named his son after Andy.
Speaker AI saw this.
Speaker BI made a video because it was like, are you kidding?
Speaker AIt just seems like such a weird relationship to have.
Speaker BIt is, dude.
Speaker BAnd I don't know if this podcast is G rated or whatnot.
Speaker BI feel like they're all just, you know, like, just a big fest.
Speaker BIs the wife everybody.
Speaker BI feel like, it's just this, the whole environment.
Speaker AOh, he's.
Speaker AYeah.
Speaker AHere we're just pulling it up.
Speaker ASo this is one of the twins here.
Speaker AI name my son after Andy.
Speaker BOh, my God.
Speaker BYou named your son after Andy.
Speaker BWho is that kid gonna look up to when he gets older, you or Andy?
Speaker BYeah, you know, it's easy.
Speaker BIt's easy to make content when these guys put this out there.
Speaker AIt's so bizarre.
Speaker ASo I want to go back to the Bradley thing for a minute because this.
Speaker AThis is crazy to me because on one hand I get it, on another hand I don't.
Speaker AIt used to be that you would build some subject matter expertise and you become good at something, you'd be in the car business for 25 years.
Speaker AYou get good at something you can spot.
Speaker AYou can also make money because of the skills you've acquired over that time.
Speaker AYet a lot of these guys, like Brad will say, hey, no, no, no, no.
Speaker AYou don't need the skills.
Speaker AYou just need eyeballs.
Speaker BYeah.
Speaker AIf you have enough eyeballs, you can sell anything.
Speaker AAnd this is where you're like a master of nothing.
Speaker ASo I look at somebody like Andy Elliott, who presumes to be in the car business, although there's some legal issues there in the past which seem like fraudulent behavior or something.
Speaker BYeah, exactly.
Speaker BAnd that's what he attributes a lot of his success to, is that fraudulent behavior.
Speaker BGranted, after that, he's never gone into the car business again to, you know, do any of the things he claims to do.
Speaker BAnd I've heard from people that he's not even able to sell cars, maybe in that state.
Speaker BI don't know, maybe some kind of.
Speaker BThat's why he went into the training system, because, you know, those who can't do, teach.
Speaker AYeah.
Speaker AAnd I hear you.
Speaker ASo in.
Speaker AOne of the things I find it stunning is in Andy's just the latest generation of this, and there's the Grant Cardone's of the world, the fake it till you make it mentality.
Speaker BYeah.
Speaker AWhen I could say that.
Speaker ASure.
Speaker AYou can argue that Cardone faked it until he made it.
Speaker ARight.
Speaker AWhere he's got a lifestyle that seems to be supported financially somehow.
Speaker ARight.
Speaker ABut on the other hand of things, there are so many more people along the way who fake it and never make it, and they get exposed and they fade into oblivion over time.
Speaker BYep.
Speaker BRight.
Speaker AAnd I look at Andy Elliot and I think to myself, okay, what's his value proposition to society?
Speaker ADo we really need another angry person yelling at men to train them to.
Speaker ATo motivate them?
Speaker BNo.
Speaker AIs that really how.
Speaker AI think the, the best proxy I have for this, the best possible motivational speaker I think we can all point to is probably Tony Robbins.
Speaker ASure.
Speaker ABeen around for decades.
Speaker AHe isn't exactly yelling at you to get better.
Speaker BYeah.
Speaker ARight.
Speaker AHe's.
Speaker AHe's taking a tact of talking to you like a human being.
Speaker BYeah.
Speaker AThat resonates with people.
Speaker BSure.
Speaker ASo you will have to, you have to wonder why.
Speaker ASo social clickbait only lasts so long and then it gets exposed.
Speaker ARight.
Speaker ASo you kind of have to wonder what you like.
Speaker AIs this a short term thinking on their part?
Speaker BI think so, yeah.
Speaker BBecause I, you know, I look at Andy's following and it's not going up anymore.
Speaker ANo.
Speaker BI'm not looking at the exact numbers, but it may even be going down, you know, and it's.
Speaker BI, I think you're right.
Speaker AThere's a certain regill just pulled up Social.
Speaker AYeah.
Speaker BYeah.
Speaker BSo.
Speaker BOh, we're gonna see.
Speaker BBut I, I think there's a certain point where you're exactly right.
Speaker BIt's gonna get exposed and then.
Speaker AYeah.
Speaker AI mean, his videos are, are going up, but if you look at the last.
Speaker BWell, if you look at his views, they're not even.
Speaker BHe doesn't even get that many views anymore.
Speaker AYeah, well, many, many people on social media.
Speaker AThis is, this is interesting too.
Speaker AOr I'm, I'm seeing.
Speaker AI think people are just getting sick of engaging.
Speaker AThey don't want to engage with the bullshit anymore.
Speaker ASo they just.
Speaker AIt's either view or not view.
Speaker AAnd as the views fall off, I think that's a real indicator now it's not even like likes and comments anymore.
Speaker AIt's just like how much, how much you're getting.
Speaker ALook, if you look down here at some of the, some of the dates that were just pointing to here.
Speaker BYeah.
Speaker AI mean, you're losing, you're losing followers.
Speaker AHe's not posting as much.
Speaker AHis number staying pretty flat on total followers and total engagement all the way around.
Speaker BAnd what's funny about that is they're all even numbers.
Speaker BSo it's like, okay, paid for 100 bots, whatever it is.
Speaker BAnd then they're dropping off.
Speaker BAnd even numbers, like, come on, why do we have so many even numbers dropping off?
Speaker BI mean, it's not a coincidence that, you know.
Speaker AYeah, I mean, even that too.
Speaker BLook at it.
Speaker BEverything's in.
Speaker BEverything's an even number.
Speaker AThat is kind of weird, isn't it?
Speaker BRight?
Speaker AYeah.
Speaker AYeah.
Speaker AI mean, look, you know, good for him.
Speaker AI mean, it's it's, it's always weird to me to see the social content that grows from it.
Speaker ASo God damn it.
Speaker AIt's crazy to me to think that him and Brad Lee came.
Speaker ASo Brad Lee, who I think I told you before the show started, was one of the first people to promote this podcast.
Speaker AAnd I still don't know to this day why he did it.
Speaker AYeah, he just reposted it and said, hey, this was going to grow.
Speaker BHe enjoyed it.
Speaker AI don't, I don't think he listened to an episode.
Speaker AI really, I would be stunned if he said he's ever listened to an episode.
Speaker AI've never met him, never talked to him, no, nothing.
Speaker AYou know, I think I sent him a thank you message as a response to it.
Speaker ANever responded to it.
Speaker ABut it.
Speaker ANow he's advertising for his services to go on his podcast, saying, if you want to come on the podcast on my Dropping Bombs podcast.
Speaker AAnd then obviously there's a sales pitch there.
Speaker BYes.
Speaker AYeah, you call up and they go, okay, it's going to be $6,000 or $5,000.
Speaker BOh, they don't drop that on you till the end.
Speaker BSo they get you.
Speaker BOh, okay.
Speaker BWell, what is it that you do?
Speaker BOh, you're a business owner.
Speaker BOk. And so why do you want to go on the podcast?
Speaker BAre you looking to expose your business?
Speaker BAre you looking to do that?
Speaker BSo It's a whole 20 minute extraction of information so they can figure out the key points and how to sell you on it.
Speaker AOf course.
Speaker BSo I went through the whole thing.
Speaker BI tried, tried to record it.
Speaker BI'm not good with tech, so I couldn't do it because I was going to do a video exposing that kind of stuff.
Speaker BI've been trying to do with Andy Elliott's people too, because it's the same thing.
Speaker ADoes he charge to be on his podcast?
Speaker BWell, not, not to be on his podcast, but he charges for his events.
Speaker BHe charges for.
Speaker BAnd there's stages of the event.
Speaker BSo there's just a general ticket.
Speaker BThere's, there's vip, there's.
Speaker BGo to the Elliot's and have dinner with us after the event package.
Speaker AJesus Christ.
Speaker BYeah, so it's funny, I was, I wanted to get one of those tickets and go and fucking just show up, show up and, you know, but by that time they already knew who I was, so there's no way they left me.
Speaker BYeah, I told Jeff I'd have to go in a disguise.
Speaker AThere's no way they'd let you go?
Speaker BNo, I get my ass kicked, probably.
Speaker BYou know, they'd probably fucking jump my ass.
Speaker AWhich is a terrible look.
Speaker AI look at it like this.
Speaker AIf somebody wants to call you out, and I've done this before, too.
Speaker ALike, I've had people like this that on the show that I've called out and I've always invited them on the show.
Speaker AYou want to talk to me about it?
Speaker BLet's have a discussion.
Speaker ACome on the fucking show.
Speaker AHave a conversation about it.
Speaker ALet you and me sit across from the table and let's, with hot mics, hash this out.
Speaker AThe audience will be the arbiter of whether you.
Speaker AYou're one or I won or nobody won or we're just idiots.
Speaker AYou know, not a single person to date has ever accepted that.
Speaker AThey'd rather go on other people's show and have like a scripted narrative.
Speaker BExactly.
Speaker BAnd Lee, like, you know, it's funny you asked me, is there anything we can.
Speaker BNo, there's nothing that we can't talk about.
Speaker BThere's nothing that's off limits.
Speaker AYou know, you'd be surprised how many.
Speaker BOh, I could.
Speaker BBecause they got issues and I get it.
Speaker BAnd, you know, it is what it is, dude.
Speaker ALet's, you know, you'd be surprised.
Speaker AOr my.
Speaker AMy favorite is I'll do like a podcast with somebody and they'll want to come back and re.
Speaker AEdit things out.
Speaker BReally?
Speaker AOh, yeah.
Speaker AAnd it's, it's.
Speaker AIt's interesting because you're like, wait, why, why does that.
Speaker ALike, why did you say it?
Speaker AAnd then it's usually not them.
Speaker AIt's their representative who comes back to you.
Speaker BAnd PR person.
Speaker AYeah, it goes.
Speaker AHey, can you cut that part out?
Speaker BYeah.
Speaker ASo a lot of times people don't know this who listen to the show is we have a green room with the doors open, and their PR person will sit on the other side of the glass watching.
Speaker AAnd they'll watch and they'll go, oh, yeah, and they'll write Right.
Speaker BStuff down notes to have things they'll.
Speaker AWant to cut out.
Speaker ABut I know Pineda does the exact same thing.
Speaker ALike, he tries to upsell you on it.
Speaker ASean Mike Kelly does that.
Speaker BYeah.
Speaker BAnd then I look, Nate is doing baptisms now.
Speaker BSo that's his latest thing.
Speaker BHe's doing baptisms in his backyard.
Speaker AWhat is that about?
Speaker BI don't know.
Speaker BWell, you know, here's another thing that they're trying to do is they use religion as a way to lower your guard, bring you in.
Speaker BThey go, oh, okay.
Speaker BGet you comfortable dealing with them because, oh, they're religious, they're God fearing.
Speaker BPeople, but it's all just a.
Speaker BIt's a hoax.
Speaker AYou can trust them because they have morals, because they go to church, like I do.
Speaker BYeah.
Speaker AI've always.
Speaker ASo Dave Ramsey does this.
Speaker AIt pisses me off to no end.
Speaker AAnd I wealth con.
Speaker AThere you go.
Speaker AThere's your boy Ryan Pineda over there.
Speaker AHe also does like Wealthy Kingdom now, which I think is his thing.
Speaker AAnd by the way, that's my sister in law, one of those that commented there.
Speaker AShe was getting checked.
Speaker AOh, God, I'm so sad for her.
Speaker AI'm gonna have to have that conversation.
Speaker ABut.
Speaker AAnd like Carlos Reyes, another one of people in his network, that's.
Speaker AThat's another fake account.
Speaker AI knew the guy.
Speaker AI'll get back to that comment in a minute about the religion.
Speaker ABut I knew the guy that helped Carlos Reyes grow his account with fake followers.
Speaker BOh, really?
Speaker AAnd I know that his account got so toxic with fake followers and bought growth that he had to create another account and try to grow it as organically as he could because his other one was just clearly all fake.
Speaker AWow.
Speaker AAnd then.
Speaker ASo then he tried to delete bots and add people, but once you get flagged in the system, like, you can't do anything about it.
Speaker ABut the religion thing, it really pisses me off to no end.
Speaker AAnd I got in trouble with Dave Ramsey's camp at one point by his finance people who listen to the show because we're a finance podcast, predominantly.
Speaker AWe do some social stuff too.
Speaker ABut they got super pissed off that I was calling Dave Ramsey out and giving the world's shittiest advice.
Speaker AAnd my response to them was, you do realize that when he started his personal brand to teach people about finance and wealth and building and creating wealth, he was going through a bankruptcy and leveraged his relationship with the church to do it.
Speaker AAnd now he's America's trusted advisor.
Speaker AWhy?
Speaker BYeah.
Speaker AIs he a certified financial planner?
Speaker ANo.
Speaker ADoes he have a background?
Speaker ANo.
Speaker AHe tells you, hey, guess what?
Speaker ADon't get a credit card.
Speaker ADon't take debt on.
Speaker AYou're gonna run a company like that and you're not gonna have any credit card debt.
Speaker AYeah.
Speaker ABullshit.
Speaker AYeah.
Speaker ANo, but more importantly, it keeps you in his ecosystem as somebody who needs his advice.
Speaker AIf you follow those rules.
Speaker BYeah.
Speaker AAnd Pineda and those guys are all the same.
Speaker AHe's getting it a lot.
Speaker AI think he's.
Speaker AI don't know if you know this, but he's getting sued right now.
Speaker AClass action lawsuit on that whole NFT rug pull thing.
Speaker BJeff told me.
Speaker ADid he?
Speaker AOh, yeah, yeah, that, that's interesting to me too, where you get a lot of these influencers who, who hop on the latest trends because, like Andy making opportunities.
Speaker AYes.
Speaker AThey're using.
Speaker AI'm a, I'm a person of social notoriety according to these completely irrelevant and useless statistics, how many fake followers I have.
Speaker BSo if I endorse this.
Speaker AIf I endorse this, the money will come.
Speaker AAnd then what do they do?
Speaker AThey just jump on endorsing one thing to the next thing to the next thing with what they think are no repercussions.
Speaker BAnd.
Speaker AYeah, and Cardone did this too.
Speaker AHe did this when he, I think was originally car salesman, right?
Speaker AYeah, yes.
Speaker AAnd then he would jump from that to training.
Speaker ATraining, right.
Speaker AAnd then from training he got into real estate.
Speaker AIt was real estate, but then it was syndications.
Speaker AAnd then he always touts, oh, I own all this real estate.
Speaker ANo, you're the syndicator.
Speaker AYou own a portion of interest in that piece of real estate, but you don't own.
Speaker AYeah, you don't own a single one of those buildings yourself.
Speaker AThose are all owned by the syndication, the structure.
Speaker BYeah.
Speaker AAnd people always point that going, oh, he's so successful, he hasn't paid out a single one of those syndications yet.
Speaker ASo until you get your money back, everything that he's telling you you're going to get in equity is speculative, which, you know, maybe comes true, maybe doesn't.
Speaker BYeah.
Speaker ABut in your industry and in the industry that you're in and Andy Elliott and then the Cardone's, I mean, people like this really got to get under your fucking nerves, right?
Speaker BOh, it does.
Speaker BBecause it gives people like us a bad name.
Speaker BYou know, it makes, it makes people think of us as all grimy salesmen when he comes and speaks like that.
Speaker BSo absolutely no, I take it personally and I think really that's why I made the video.
Speaker BAnd I go after him so hard because I disagree with him so much.
Speaker ASo is anybody from his camp ever?
Speaker BYeah, so.
Speaker BWell, not.
Speaker BThey didn't identify as being from his camp.
Speaker BBut shortly after some of the videos were going viral, I would receive calls at my dealership when I would open at 10am from anonymous numbers.
Speaker BPeople just kind of aggressively threatening to sue me, you know, just saying slander.
Speaker BSlander.
Speaker BYeah, you know, yeah, just stupid.
Speaker BSue me, click.
Speaker BI don't care.
Speaker BWhy are you calling from an anonymous number?
Speaker AWell, first of all, suing somebody for slander.
Speaker ASo it's under the defamation.
Speaker BI'm going to defamation.
Speaker BExcuse me.
Speaker AYeah, it's well it's part of definition.
Speaker AIt's spoken.
Speaker ASo it's slander, but it is.
Speaker AThat's the proper vernacular for defamation.
Speaker ABut the absolute defense to defamation is the truth.
Speaker BYeah.
Speaker ASo if you go to court and you prove that what you're saying was true, which, I've seen your videos, it's all true.
Speaker BYeah.
Speaker BI haven't really made any allegations that aren't.
Speaker BYeah, yeah.
Speaker AI mean, look, if you say, hey, fuck you, prove up.
Speaker AThat's a valid thing to say.
Speaker AYou might not like the way I said it.
Speaker AYeah, that's true.
Speaker BYeah.
Speaker BYou're gonna sit here and say you can sell 80 cars a month or 200 cars a month.
Speaker BOkay.
Speaker BProve it.
Speaker BLike I'm, you know, there's.
Speaker BThere's nothing deformatory about that.
Speaker BSo.
Speaker AWell, and not only that, but you also get these guys like him who cite.
Speaker AThey were the number one this or number one that.
Speaker BThat was another one that went viral.
Speaker BI was the number one salesman at 18 and I didn't know anything about cars.
Speaker AYeah.
Speaker AFirst of all, what.
Speaker AWhat list are you, magically speaking?
Speaker BWell, that's what.
Speaker BIt's funny.
Speaker BThat's what.
Speaker BThat's why I made that video.
Speaker BAnd that's why the one that went viral is it said, you know, I've been in the business for 25 years.
Speaker BI have yet to find a list that names the top salesmen in the country.
Speaker BGranite car manufacturers, Honda, Toyota, they keep statistics on their sales.
Speaker BSo they're salesmen on the brand.
Speaker BBut one thing they don't do is they don't cross reference the brand.
Speaker BChevy, Toyota, and they don't count used cars.
Speaker AYeah.
Speaker BSo there's no way that anyone could make that sort of a statement and have any kind of anything to back it up.
Speaker BNow you could say you're the number one for Toyota, like, because there are people.
Speaker BYou can Google this.
Speaker BThere's a guy that's in the Guinness Book of World Records.
Speaker BHis name is Joe Gerard.
Speaker BHe's on record for selling the most cars in a day, month and year.
Speaker AOh, no kidding.
Speaker BYeah.
Speaker BSo you can look this information up, but he has statistics to back it up.
Speaker BHe was a unique situation.
Speaker BBasically, a Chevrolet dealership in Detroit closed and he inherited their entire book of business.
Speaker BOh, wow.
Speaker BSo that's how he was able to do it.
Speaker BHired an entire team to do.
Speaker BTo basically be.
Speaker BHe was like a dealer within a dealer.
Speaker BSo that's how he did it.
Speaker BBut.
Speaker AAnd you asked.
Speaker AYou also.
Speaker AYou have to like position yourself with a Guinness Book organization in order to get that kind of.
Speaker BYeah.
Speaker BAnd be able to be able to substantiate it.
Speaker AYeah.
Speaker AThey actually come out and measure.
Speaker ALike the Guinness Book team is like, yeah, I've seen it before.
Speaker BIt's.
Speaker BNo, there you go.
Speaker AJoe Gerard was a car salesman.
Speaker AHe was famously known as the world's greatest car salesman and held a Guinness world record for selling 13,001 cars at a Chevy dealership between 1963, 1978.
Speaker ADamn, that's a lot of cars.
Speaker BYeah, he's.
Speaker BHe goes down as the goat.
Speaker AWhat a stud, man.
Speaker AYeah, he's old school.
Speaker AAbsolutely.
Speaker BWent in, went into training after.
Speaker BYeah.
Speaker ANotice how he's not wearing shirts?
Speaker BNo, no, no, no.
Speaker BHe was professional.
Speaker BWore a suit like we should.
Speaker AIt's, it's, it's too easy.
Speaker BCould you imagine seeing Andy Elliott in a suit?
Speaker AYeah, dude.
Speaker ASo that's, that's the part that blows me away is like, I recognize that I dress like a hobo now, but for years of my life I was, I wore a suit like everybody else.
Speaker ARight.
Speaker AAnd I love wearing a suit and I'm all for it, but I can't imagine a dude who wears 5 inch inseam shorts and loafers with his name on a T shirt really getting me to want to buy anything besides just pants.
Speaker BAll he needs is a little hat with a fan on or a little propeller on it.
Speaker BThe full image right there.
Speaker BBut yeah, no, it's, it's, it's comical, man.
Speaker ASo I also saw one of your videos.
Speaker AGrant Cardone's right hand man in his CEO has been talking about his relationship where he seems to have started dating his now wife at 12 years old.
Speaker BOr it's what they, it's what they claim.
Speaker AIt's what he said.
Speaker BThat's what they claim.
Speaker AYeah, there it is.
Speaker ARajeel's pulling it up.
Speaker ACommon question that I get every single week is how did you and Brandon meet?
Speaker ASo.
Speaker BSo how did you and I meet?
Speaker BPlease tell me she wasn't a minor.
Speaker ABrandon and I met when I was 12.
Speaker BYeah.
Speaker BAnd how old was he?
Speaker B40.
Speaker AI think the most important thing for everyone to know is that I logged four years.
Speaker AFive years at 20 to 30 minutes a day sitting in the car waiting for the school bus with your mother, talking about all the things you girls were up to.
Speaker BOh, that's the most important thing we should know that you put in overtime grooming this girl to be your wife later in life.
Speaker AYeah, that, that's a, that's a, that's a valid question.
Speaker BI mean, what the Hell, and they put this podcast out there.
Speaker BThis is not just some footage that was uncovered.
Speaker BThey literally sat down to do a podcast and wanted to.
Speaker BThey're trying to normalize it.
Speaker BLike, that's all I can chalk it up to is that somebody like that is putting that information out there to normalize it.
Speaker AWell, not only that, but I mean, by his own statement there, they met when she was 12.
Speaker AHe spent four to five years.
Speaker BYears picking up that school, still under.
Speaker AThe age of 18, which in most states is still a problem.
Speaker BYeah, mom seems to be on board with it.
Speaker ASo, yeah, lots of questions about mom, you know, good for them, I guess.
Speaker BBut invite her on the podcast.
Speaker AYeah.
Speaker ASomething tells me she ain't coming on, brother.
Speaker AYeah, that's one of those invites that doesn't get right to.
Speaker ABut.
Speaker AAnd this is Cardone CEO.
Speaker BIt is Cardone Ventures.
Speaker BYeah.
Speaker AYeah.
Speaker AAnd to me, I look at this stuff and I think to myself, okay, what's the.
Speaker AWhat were they trying to accomplish, putting that out?
Speaker BLike I said, the only thing I can come up with is that they're trying to normalize it, you know, and that's what.
Speaker BI'm sure you live in California, so you see it all around too.
Speaker BThey're trying to normalize this shit.
Speaker BAnd it's a big problem.
Speaker BAnd, you know, these people with power and money think that they're untouchable.
Speaker BThey're borderline bragging about this now.
Speaker AWhich to me is kind of crazy.
Speaker AAnd you think about the context of what is their podcast.
Speaker AI don't even know what their podcast.
Speaker BDon't know either.
Speaker BYeah, I just.
Speaker BThat was literally the.
Speaker BWell, I have about a two minute clip of it that I.
Speaker BThat I watch.
Speaker BI really don't want to really care to watch any more of it.
Speaker BThat's all I needed to see to tell me somebody reaction.
Speaker ATell me somebody sent this to you and you had to watch it like three times.
Speaker AWait, did I just hear what I just heard?
Speaker ABecause that's weird.
Speaker BThat's exactly what happened.
Speaker ASo did anybody ever respond from his camp?
Speaker BNo, but coincidentally, prior to me releasing that video, I had dropped another video about Grant Cardone, specifically where he said, making 400.
Speaker BYou should be ashamed as a man if you make 400 grand a year.
Speaker BSo Dawson chimed in in the comments section, basically, you know, reciting his resume and, you know, demeaning me and my financial expertise and saying that, you know, I don't.
Speaker BI don't quite understand how it's easier to make 20 than 2.
Speaker BSo me and him were going Back and forth to the point where he's like, okay, let's get on a podcast and talk about it.
Speaker BI said, okay, let's do it.
Speaker BAnd then against my better, you know, judgment, I said, you know, let's not do that.
Speaker BShortly after that, I get the clip of him saying this nonsense, and I go, okay, so, yeah, so that's the only response I've got from him since then.
Speaker BI went on that post and I tagged him and I said, so when are we doing the podcast?
Speaker ASomething tells me it's not gonna happen.
Speaker BI don't think so either, man.
Speaker BAnd I don't think he would have done it even if I hadn't dropped that clip.
Speaker BYou know, they don't.
Speaker BThey don't want to give.
Speaker BOkay, it was about 90 grand last month.
Speaker BIt's not at least 100 grand a month.
Speaker AYou got work to do.
Speaker BReally?
Speaker AA lot of you guys jack off all day.
Speaker ALike, you guys just all the time.
Speaker BThis sounds like it's not all sexy and fired up.
Speaker AIt's not staying consistent, doing the you.
Speaker BNeed to do, like, consistently lying about your achievements over and over and over and over.
Speaker BYeah, the same lies over and over and over and over.
Speaker AEverybody told me what's impossible.
Speaker BWho's everybody?
Speaker AEverybody.
Speaker BFuck you.
Speaker AI called my own shots.
Speaker AI'm not a crowd pleaser.
Speaker BI think your wife calls the shots.
Speaker AI destroyed it.
Speaker BThe fuck did you destroy?
Speaker AI look at stuff like this, and I think to myself, like, who buys that narrative?
Speaker AIt's so cringe.
Speaker BAnd you want to know who's buying it?
Speaker BDealer, principals, general managers.
Speaker BThey're spending tens of thousands of dollars to bring this guy into his dealership and humiliate the employees.
Speaker BAnd they're all.
Speaker BNine out of ten of them are saying, that's the stupidest thing we've ever gone through.
Speaker BI can't believe our dealership spent this money on this kind of training program.
Speaker BWe learned absolutely nothing from this guy.
Speaker BAll he did was yell at us and tell us to take our shirt off, and if we didn't have a six pack, we couldn't sell cars adequately.
Speaker AIt feels like rage porn.
Speaker ALike, it's just like you get off on somebody being angry or something, and that's what you.
Speaker AThat would not motivate me.
Speaker AAnd I would.
Speaker AI look at him and I think to myself, like, even.
Speaker AEven the cardone.
Speaker ALike, camp.
Speaker AI look at these guys and I think to myself, all right, I'll use myself as a proxy, and I'm sure somebody's in my DMS later on about this, but you want to see that I'm.
Speaker AI'm not full of.
Speaker AYou can Google my name and find things that I have done and not done.
Speaker AYeah, right.
Speaker AYou can go.
Speaker AOkay.
Speaker AHe succeeded at this.
Speaker AHe failed at that.
Speaker AYeah, right.
Speaker AYou can find that.
Speaker AI'm an attorney by trade.
Speaker AYou can find the states that I'm licensed in.
Speaker AYou can find the real estate that I own.
Speaker AYou can find the companies that I own.
Speaker AI was an SEC file public executive at a public traded institution.
Speaker ASo it's all out there.
Speaker BYeah.
Speaker AThat's part of what people aspire to be.
Speaker AYou want.
Speaker AYou want to be successful?
Speaker AThere's financial ramifications, and some of that is a lack of privacy.
Speaker BYep.
Speaker AOkay.
Speaker AAccept it or not.
Speaker BYou open yourself up.
Speaker AYou open yourself up.
Speaker AI have yet to see a single one of these dudes who make claims like that.
Speaker AIf you were to say, hey, Chris, you told me today I didn't know what Bradley did.
Speaker AI honestly, other than him hosting a podcast and being a personality, I don't know.
Speaker BYeah, well, he sold cars before that too.
Speaker AAgain, did not know that.
Speaker AAnd I look at someone like Andy Elliot, I think to myself, like, okay, you sold cars.
Speaker AGood for you.
Speaker ANot knocking it.
Speaker AThat's great.
Speaker AI sold cars.
Speaker AI worked at Irvine BMW way back.
Speaker BOh, did you really?
Speaker AYeah.
Speaker BOh, wow.
Speaker AI sucked.
Speaker AI was the world's shittiest car that makes.
Speaker BThen you're probably a good, good man.
Speaker BNo.
Speaker AYeah.
Speaker BNonetheless, you didn't want to take advantage of your customers.
Speaker AYeah, I still love cars to this day.
Speaker AI just, you know, I love them from a not selling them perspective.
Speaker ARight.
Speaker AI'm the buyer, not the seller.
Speaker ABut look, I. I look at the.
Speaker AWhere's the accomplishments?
Speaker BThese people, like, they don't exist.
Speaker ANone of them do.
Speaker ARight.
Speaker BLike, no, they don't exist.
Speaker BYou know, they all that.
Speaker BThat's why they're able to make such outlandish claims.
Speaker BYou know, they're.
Speaker BJust say it.
Speaker BThere's.
Speaker BThere's no.
Speaker BThere's nothing to substantiate it.
Speaker BThere's no documentation, nothing.
Speaker BNo track record.
Speaker BHe's got a track record for ripping people off.
Speaker BThat's about it, Elliot.
Speaker AAnyway, most of them.
Speaker AMost of them do.
Speaker AAnd there's a whole, like, demographic of charlatans along the way that I look at, and I just think to myself, like, what the hell's going on?
Speaker ASo I have to ask the obvious question, and, and forgive me for being pointed here.
Speaker AHas this helped your business at all?
Speaker BNo.
Speaker BIf I could be completely honest, I mean, I get A call here and there saying, hey, you know, we love your content.
Speaker BYou know, people will call the dealer and stuff like that, and they'll, you know, they'll ask, like, I make videos on cars and stuff, and they'll call and inquire.
Speaker BBut I've yet to have anything lead to a sale.
Speaker BAnd honestly, that wasn't my intention.
Speaker BWhen I started this, you know, I just kind of started to have fun.
Speaker BYou know, I'm just.
Speaker BI'm me.
Speaker BI say what's on my mind, and I wanted a platform that I could do that.
Speaker BAnd I thought the car dealership setting would be just something that people would be interested in on top of that, 100%.
Speaker BSo that's kind of where I went with that.
Speaker BAnd if it leads to money and it leads to, you know, exposure to the business, then great.
Speaker BYou know, I'm all for it.
Speaker BBut initially, that wasn't my intention.
Speaker BNo.
Speaker ASo now that you've got some eyeballs on your account, I mean, I. I've seen your stuff well before you were even a potential podcast guest.
Speaker AAnd I mean, I. I thought.
Speaker BDid you really?
Speaker AOh, yeah.
Speaker AOh, wow.
Speaker AYeah.
Speaker ANo, I. I saw.
Speaker AI think Baller Buses originally posted your.
Speaker AYour first post that I saw, I think it was an Andy Elliott post.
Speaker AAnd I was.
Speaker AI was all on it right away.
Speaker BOkay.
Speaker AI thought it was hilarious.
Speaker AAnd it's.
Speaker AI have a great deal of respect for people who.
Speaker ABecause I understand that it's easy to say, I would call that person out.
Speaker AIt's easy to talk shit when you're not on social media.
Speaker BIt's another thing to do it.
Speaker AIt's another thing to do it and put up a post.
Speaker AAnd I don't know if you've had this experience yet, and this is kind of where I'm going with it, is I have done this, and I know that I.
Speaker AThere was pushback.
Speaker AI got socially backlash.
Speaker AThere's always backlash.
Speaker ABecause the same people who are willing to make these outlandish claims who don't have anything to back them up, they can't go to a courtroom and fight you on it, because what you're saying is arguably true, if not absolutely true.
Speaker ASo what do they do?
Speaker AThey resort to threats.
Speaker BYeah.
Speaker ASo how much backlash have you gotten along the way?
Speaker BSo, like I said in the beginning, I would receive these calls to the dealership, and they would threaten, basically lawsuits and whatnot.
Speaker ARight.
Speaker BOther than.
Speaker BOther than the occasional comment from someone, not a whole lot of backlash.
Speaker BAnd I'm surprised, too.
Speaker BYeah, I really am.
Speaker AI think we're getting to a point where they don't want to like, give it visibility by responding to it.
Speaker BYeah, well, he made a big mistake by responding to one of my videos Andy Elliott did.
Speaker BSo I made a video about him.
Speaker BHe may be able to pull this up.
Speaker BThis one went pretty viral about him selling X amount of cars in Oklahoma.
Speaker BAnd I said, that's bullshit.
Speaker BYou know, Oklahoma is a small market.
Speaker BIt's not like la, so there's no way that you're doing those kind of numbers when I'm doing those kind of numbers on Craigslist.
Speaker BSo it's bullshit.
Speaker BSo he responded and goes, I'd sell 200amonth in your market.
Speaker BSo I did a green screen of his comment and I go, okay, why don't you come out here and show me.
Speaker BBetter yet, show the world.
Speaker BWe all want to see Andy.
Speaker BYeah, and after that comment got deleted, his comment got deleted and I've heard nothing from him ever since.
Speaker ASee, that's so weird to me that people are so vigilantly curating their commentary that.
Speaker AOh, is this it?
Speaker BIs this it looks like it.
Speaker BThe out of here.
Speaker BAndy, you used to sell 30, 40 cars off Craigslist in Oklahoma's market.
Speaker BGet the fuck out of here.
Speaker BI sell 30 cars a month off craigslist in LA's fucking market.
Speaker BFull of shit.
Speaker BYeah, so that's the one that got him.
Speaker BAnd he responded to it.
Speaker BSo.
Speaker BBut yeah, never again.
Speaker AYou know, it's crazy how they go to such links to monitor.
Speaker AI couldn't take the last post I commented on.
Speaker AYou know what I mean?
Speaker ALike, they monitor and delete the content because they're so busy about worrying about image.
Speaker BWell, it's funny, I joke that his wife made him delete it.
Speaker AI've never.
Speaker AI probably should have seen his wife by now.
Speaker AMaybe I just haven't noticed it in the videos.
Speaker AIs she in the videos of them?
Speaker BNo, sometimes she is not the videos that I've chosen to, to take on.
Speaker BBut yeah, she's there usually with them on stage right next to him.
Speaker AOh, so she.
Speaker ASo they're doing like a Grant Cardone, like, it's all in the family type thing where like everybody's ingratiated and you're just all part of it.
Speaker BYes, exactly.
Speaker BThey do the same thing within the company, like the, the employees and everything.
Speaker BIt's all family, if you will.
Speaker BBut yeah, yeah, damn it.
Speaker AIt's such a wild situation.
Speaker ASo if you're gonna continue this and you're gonna go down this path, like, what's the vision look like for you here?
Speaker BHonestly?
Speaker BHonestly, I don't know.
Speaker BYeah, I mean, honestly, I don't know.
Speaker BI mean, there.
Speaker BI don't know if you've seen some of the other people that I take.
Speaker BHonestly, anything I see, that's.
Speaker BThat's just not right.
Speaker BI. I'd like to call out, like, that's just what me as a per.
Speaker BLike, in life, I do that.
Speaker BYou know, if I see an injustice, I speak up.
Speaker BYou know, I try to speak up for the guy that can't speak up for himself.
Speaker BHe's getting bullied.
Speaker BI step in and try to help.
Speaker BI feel like I'd like to do that on a larger scale.
Speaker BAnd, like, for instance, we have a big problem in California with who's running.
Speaker AOur state, Mr. Newsom.
Speaker BAnd that's another individual that I go after.
Speaker BAnd I'm surprised I've been able to get as much.
Speaker BGet away with as much content going after him with TikTok, given his connections to China and, you know, but ultimately.
Speaker AHe looks like a weird dude, by the way.
Speaker AJust.
Speaker AJust aesthetically, he looks like a weird dude.
Speaker BYeah.
Speaker ABridge, you'll play it.
Speaker AGovernor of California.
Speaker BWhat the.
Speaker BAre you proud of the highest cost of living in the nation or the slowest job growth?
Speaker BGet the out of here.
Speaker AYeah, but nobody has up a state more than Gavin Newsom.
Speaker BNo.
Speaker BNo.
Speaker AAnd that's not me endorsing a political party.
Speaker AIt's just astonishing to me to see how.
Speaker AGod, it's so bad.
Speaker AAnd now he has a podcast, which we talked about before.
Speaker BYeah, it's incredible.
Speaker BJust.
Speaker BJust the stupidest thing.
Speaker AOr, Reil, see if you can pull.
Speaker BI can't imagine what he would pull a guest on and talk about.
Speaker AReill, see if you can pull up an episode of his podcast.
Speaker AIt is the weirdest, most bizarre thing where you can tell he's trying to make light of his Persona because he knows that people receive people.
Speaker AThey.
Speaker AHe.
Speaker AThey.
Speaker APeople perceive him just like you do.
Speaker AThey're just.
Speaker AHe knows how frustrated they are.
Speaker AWhat are dumbass decisions.
Speaker ABut he's obviously not acknowledging that he's corrupt.
Speaker AHe's just trying to justify it.
Speaker AThis is Gavin Newsom.
Speaker BGeez.
Speaker AHoly shit.
Speaker AOh, God, this is such a bad, bad.
Speaker ALook, first of all, it looks like a, like, kids pop culture podcast, and.
Speaker ABut this is not.
Speaker AThis is supposed to be the guy who's leading our state.
Speaker AYeah, this is weird.
Speaker AHonestly, his cover art looks better than our cover art.
Speaker AI heart podcast.
Speaker AWho gave him the deal?
Speaker ALike, what the fuck is going on?
Speaker ABut And I.
Speaker ALook, I get it.
Speaker ALike, you realize that personal brand is important, but you can't turn around your personal brand.
Speaker AAnd look.
Speaker ALook at this.
Speaker AI'm.
Speaker AI am Gavin Newsom, and it's time to have a conversation.
Speaker AIt's time to have an honest.
Speaker AHonest discussions with people that agree and disagree with us.
Speaker BYeah.
Speaker AReally?
Speaker BI don't think he wants to have that conversation.
Speaker ANo, he doesn't.
Speaker AAs a matter of fact, he got called out on a couple times on his own podcast, and he tries to defend stuff where you can tell, like the defense scripted, where he knew he was gonna get called out.
Speaker AAnd so he's trying to say, oh, I brought somebody on who disagrees with me.
Speaker AAnd it's just.
Speaker AIt's just very.
Speaker ALike, the ick factor is pretty high.
Speaker AYeah, it's pretty gross.
Speaker BYeah.
Speaker BNo, he.
Speaker BHe's very disturbing.
Speaker BHe's one of the.
Speaker BOne of the.
Speaker BIt's funny you asked what the future looks like.
Speaker BIt's.
Speaker BYeah, we know he's making a presidential run.
Speaker BYou know, we know that's what this is about.
Speaker BExactly.
Speaker BSo we know that.
Speaker BAnd hopefully, you know, there can just be more voices out there in opposition that can bring awareness to what this guy's done to our state and in no way let him run this country.
Speaker AYou know, my theory is in the podcast.
Speaker BWhat's that?
Speaker AI haven't told this anybody yet.
Speaker ASo you're the first.
Speaker AI believe that podcasts and your non traditional media were such a huge influence during this last election, where you saw the presidential candidates jump around from podcast to podcast in a way they'd never done before.
Speaker BYeah.
Speaker AAnd Rogan was kind of center stage on this because he invited one side, they showed up, he invited the other side, they didn't show up.
Speaker BWell, they wanted to show, but with conditions, you know?
Speaker BYeah, they had their conditions.
Speaker AYeah.
Speaker AYeah.
Speaker AI believe that Newsom is so far extreme and not well liked that he knows he can't go on somebody else's podcast.
Speaker ASo ahead of a presidential run, he had to build his own platform to have a voice, because no one was going to lend you their platform.
Speaker AAnd even if you did go on, you'd be so limited.
Speaker AYou'd be just like the last Democratic candidate who just happened to not show up.
Speaker BRight.
Speaker ASo I think that's what that's about.
Speaker AAnd look, on one hand, as a podcaster, I'm like, great.
Speaker AThey're embracing the fact that what we're doing here has meaningful value.
Speaker AOn the other hand, I'm like, but this is how twisted it is.
Speaker AAnybody can.
Speaker ACan jump into this pond.
Speaker BYes.
Speaker AAnd anybody can have a wood.
Speaker BAnd he already has a platform.
Speaker BThat's what's dangerous.
Speaker AYeah.
Speaker BYou know, so he can just take the platform and grow it from there, but.
Speaker AAnd.
Speaker AAnd spend it however he wants.
Speaker BExactly.
Speaker ABut if it's disingenuous and it comes off fake, that that's all problem with.
Speaker BA lot of the people in California.
Speaker BAnd it's funny, I notice in my comments section that I get a lot more praise than I do hate, which is very unusual for social media.
Speaker BI mean, I'm surprised I get so much praise.
Speaker BBut the negativity that I do get, they're just die hard for the guy.
Speaker BThey're just die hard for him.
Speaker BI don't understand it.
Speaker BI don't understand what it is that.
Speaker AYeah.
Speaker AYou know, I think.
Speaker AAnd maybe tell me your opinion on this.
Speaker AI think extremism has gotten so bad that the reason why you have gurus like the Andy Elliot's of the world is because you have to be so extreme that you get eyeballs, and then the people who follow you have to be so extremely on your side that they're just die hard loyalists, no matter what.
Speaker BYeah.
Speaker AAnd I think with Gavin Newsom, people are like, oh, he's a Democrat, I'm a Democrat.
Speaker AI defend him.
Speaker AYou're like, you're not even gonna care what he says.
Speaker AI mean, I look at Trump and I know this is gonna be politically charged, so forgive me.
Speaker AEverybody's listening.
Speaker AHe's gonna get pissed off me because everybody always gets pissed off me.
Speaker AHe was not a Republican when he started this.
Speaker ANo, everybody forgets that he ran on the ticket.
Speaker BYep.
Speaker AYeah.
Speaker ARepublicans defend the.
Speaker ADefend him because they don't want to lose power.
Speaker AAnd it's like, okay, look, I don't care which side of the aisle you're on.
Speaker BCare about your policies.
Speaker AYeah, I don't care about any of that.
Speaker AAll I care about is what's happening to the country.
Speaker AI don't care what somebody identifies.
Speaker AThey're running the country.
Speaker AI only care about what you're doing for it.
Speaker ARight.
Speaker ABut people go, oh, no, no, I defend him.
Speaker AI'm this, I'm that.
Speaker AAnd it's like, dude, like, stop talking about the political ties.
Speaker AHe himself wasn't any of those ties years ago.
Speaker AAnd I can guarantee you, if you would ask him, he does not give a shit.
Speaker BHe does not.
Speaker BAnd he even said himself that if he was not nominated the Republican nominee, he was going to run as an independent and do it.
Speaker BSo that just goes to show you that this was his avenue to do it, and he did.
Speaker AYeah.
Speaker AAgain, I'm not knocking it, like, good for you.
Speaker AYou found your path.
Speaker AClearly it works twice, you know, and look, I'm not judging it, but what I think is, is extremism becomes such a problem that in order to.
Speaker ATo get any type of attention and get any type of meaningful traction, you've just got to be an extremist.
Speaker BYeah.
Speaker AAnd then people on social media go on, and then I wonder, you ever look at your comments and wonder how many of those people are actually bots?
Speaker BYeah.
Speaker BYeah.
Speaker ASome of the comments are really stupid.
Speaker BYes.
Speaker AAnd you're like, okay, yeah, like, that's weird.
Speaker BYeah.
Speaker AAnd then I'll look at, like, some of the trigger stuff.
Speaker AYou ever had.
Speaker AI don't know if you've had this happen you.
Speaker AHave you ever had, like, a bot attack on your account yet?
Speaker BNo.
Speaker BSo what's that?
Speaker AOh, shit.
Speaker AI'll never forget.
Speaker AI had made a post about, oh, Chris Choi, an Airbnb mastermind guru guy.
Speaker ARight.
Speaker AAnd Ballerbusters had reposted it.
Speaker AAnd within a couple of hours of me to get off a flight going to Florida, I started getting all these fake followers and fake comments and fake likes.
Speaker AAnd it was trying to flag my account for fake activity to try to get Instagram to take it down.
Speaker AAnd they were just like clown emojis and stuff like that.
Speaker ABut it was like tens of thousands.
Speaker AI had to shut off comments and shut off, like, all this stuff.
Speaker AI had to move my account to private.
Speaker AAt the time, I had one of the original verified accounts, so you couldn't go private without, you know, causing a bit of a ruckus.
Speaker AAnd it was just like.
Speaker AIt was such a ridiculous thing.
Speaker AAnd the light bulb went on for me that in the social media game of warfare, people will literally.
Speaker AIf you're.
Speaker AIf you're a legitimate business person, you're not going to waste your time and money going to some account, finding an account that.
Speaker AOr finding a website that can.
Speaker AYou can send to an account and spam them with fake accounts.
Speaker ARight, Right.
Speaker ABut a lot of these guys, that's all they have.
Speaker BYeah.
Speaker AIs this image that's been carefully curated, like Andy Elliott.
Speaker ARight.
Speaker BDo anything to protect it.
Speaker ADo anything to protect it, including spamming your account and then flagging your account, mass reporting your account.
Speaker AThere was a guy, you see him on Adam22's podcast not too long ago.
Speaker BWho's that?
Speaker AIt was a guy, Kimber's name.
Speaker AHe.
Speaker AHe was Saying that he was getting paid to ban people's accounts and then he would reach out to the same people and then have them re like, I guess unbanned.
Speaker ABut he was charged like $25,000 on each side to do it.
Speaker ARight.
Speaker BSo he ban him and then unban him.
Speaker ASo somebody like Andy Elliott would be pissed off.
Speaker ACall this person to have your account banned.
Speaker AThe same person would then call you.
Speaker BI can get your account back.
Speaker AYeah, I saw, hey, your account went down.
Speaker AI get your account back, It'll cost you 25 grand.
Speaker BWow.
Speaker AAnd it was this perpetual vicious cycle of charging people on both sides.
Speaker AAnd because the guru scammers kept trying to take the cows down, because that's all they wanted, they would keep paying because the guy's account was getting going down, was generally somebody on social media with some kind of high profile had value in that account, which pay to bring it right back.
Speaker AAnd it was this weird gray market that was going on at all times.
Speaker AAnd Instagram was just turning a blind eye to it.
Speaker AThey were just like, it doesn't involve us.
Speaker AIt's not our people.
Speaker AWow.
Speaker ABut yet you're like, wait a minute, somebody's using bots to trigger your algorithm to take accounts down and somehow could use bots to trigger the algorithm and take your account and put it back up.
Speaker AAnd that doesn't seem.
Speaker BYeah, that's not a concern.
Speaker AYeah.
Speaker BSecurity or whatnot.
Speaker AWow.
Speaker AOnly recently, in the last couple like years did you start seeing like Instagram and those, those groups really start to try to change it.
Speaker AAnd some of these people have been like now like charged and arrested for crimes and stuff like that.
Speaker ABut it's.
Speaker AIt's wild to see how like, cavalier some of the stuff is that it's out there.
Speaker AAnd if you're a casual user, you never see this shit ever.
Speaker BYeah, I guess that's what I have to look forward to.
Speaker BYeah.
Speaker AYeah.
Speaker AThis is in your future.
Speaker BSo at what point did that happen to you in your career or your podcasting?
Speaker AYou know, I don't have a big social media.
Speaker AI actually.
Speaker AThis is, this is a fun story.
Speaker AWell, I feel like I'm being interviewed now.
Speaker AThe.
Speaker AWhen I first started on social media, I knew that as an executive public traded company, I needed to have some type of social presence, a brand.
Speaker ARight.
Speaker ABut I didn't know how to do it.
Speaker AI knew that going into social media is not.
Speaker AEven to this day, I'm still learning, like, I'm still trying to figure it out.
Speaker AAnd I hired a guy who has a very Popular, well known brand with millions of followers on Instagram.
Speaker AI figured he's got a very high profile.
Speaker AEverybody I know follows his page.
Speaker AAnd I'll tell you when we're off the mic.
Speaker AI don't want to give him the courtesy of people going there.
Speaker AAnd I said, hey, can you help me grow my, my personal brand gets back to me?
Speaker AHe's like, yeah, it'll cost you this much.
Speaker AI think I paid him like $30,000 is actually how I met the Ballerbus people or how I got messaged by them.
Speaker AAnyway, they, they were following my account at the time.
Speaker AI just started making social content, but it wasn't getting much lift off.
Speaker AAnd overnight I go from like 10,000 followers to like 80,000.
Speaker BWow.
Speaker AAnd Bars has reached out to me.
Speaker AThey're like, hey, this growth ain't normal.
Speaker AYou need to stop whatever it is you're doing because it's very inauthentic.
Speaker AAnd I'm like, well, I'm working with this person.
Speaker AThey like, as soon as they heard the name, they're like, stop, get your money back now.
Speaker AAnd I was like, what's going on?
Speaker ALike, just get your money back.
Speaker AWe'll talk afterward.
Speaker ASo I said, okay.
Speaker ASo I reached out to the dude and because I was an attorney and because somebody was messing with him, I helped go to Instagram because I had a legal relationship with them at the time and got their account completely shut down.
Speaker AAnd it was IP violation.
Speaker AHe was afraid that I could do that to his account, so he gave me money back.
Speaker AYeah, it took me paying a full time employee a salary for the course of two years, removing body like followers from the account from 80,000.
Speaker AI think I'm down to like 40 something thousand at this point in time.
Speaker AIt took me years of like doing that to really like strip down.
Speaker AAnd even to this day, I'm still losing followers to get back to normal.
Speaker AAnd when I, when I approached this guy about, hey, like, why did you fill my account with bots?
Speaker AHis response was, this is what everybody does.
Speaker AThis is, this is how you build your brand.
Speaker AHe's like, when you have a big enough account, real people will start following you.
Speaker AAnd I was like, okay, like, this is bullshit.
Speaker ASo I learned early, early, early on that a lot of what we see in social media we think is real is fake.
Speaker BYeah, no, I'm learning that now because I'm new to this too.
Speaker BI've only been doing this since April.
Speaker BIf you, I don't know if you know how insane.
Speaker BNo, I didn't realize it's only been for three, four months.
Speaker BYeah.
Speaker AWow.
Speaker AYeah, I mean, that's.
Speaker AYou've had a good run.
Speaker AHow many followers you have now on Instagram?
Speaker BInstagram only 3300.
Speaker AOkay.
Speaker BBut what about.
Speaker BTikTok's almost 35,000.
Speaker AOkay.
Speaker BYeah.
Speaker AThat's huge growth.
Speaker BIs it?
Speaker AYeah.
Speaker BAgain, I'm new, so I'm not.
Speaker AYou know, but more importantly, the message is real.
Speaker AWhat you're going to find with, I think with your account is so many people will follow your account.
Speaker ALike, they'll follow the content, but they won't actually, like, follow your.
Speaker ALike, they won't follow you as a person.
Speaker AThey'll just reoccurrently come back and watch it.
Speaker BYeah.
Speaker AA lot of the accounts that expose people, I don't know what it is.
Speaker AMaybe it's the stigma.
Speaker APeople don't want to be seen following it.
Speaker ABecause whenever you go to like, Instagram or you go to.
Speaker BOh, you follow that guy.
Speaker BYeah, yeah.
Speaker BNo, that makes total sense.
Speaker BAnd I, Because I look at the likes, I look at the comments and I'm like gauging that.
Speaker BIt's not like, oh, it's not that great.
Speaker BBut I think watching the full video is the most important thing and.
Speaker BAnd more so re.
Speaker BWatching the video.
Speaker AYeah.
Speaker BYou know, if you.
Speaker AShares too big chairs.
Speaker BIs that another one?
Speaker AYeah, shares.
Speaker AShares are really big.
Speaker BGotcha.
Speaker AOkay.
Speaker ASo if you find it engaging enough to share with your friends and they.
Speaker BShare, boost you up.
Speaker AThat boost you up in the algorithm.
Speaker ASomething that I'm not very good at, by the way.
Speaker ALike, none of my shit ever get shared.
Speaker AThey're like, I fuck this guy.
Speaker AWhich is fine.
Speaker AWe do high quality stuff.
Speaker AI mean, wrong.
Speaker ABut it's.
Speaker AIt goes to show you that you really don't need like studio quality cameras.
Speaker AYou just really need a good message at all times in order to get things across.
Speaker AAnd I think what resonates to me with your content was that it's super authentic.
Speaker BYeah.
Speaker ASo.
Speaker AAnd I want to be.
Speaker AYou're not just targeting these, these people.
Speaker AYou're looking at things that interest you at all times.
Speaker AThere's got to be somebody on your radar now that you're looking at going like, oh, this is concerning.
Speaker BNobody.
Speaker BNobody knew.
Speaker BLike, I'll be honest with you.
Speaker BThe way that I kind of do this is I'll see the content and it's like, okay, that there's.
Speaker BThere needs to be a reaction to that, you know, And a lot of it just has to do with me scrolling on the.
Speaker BOn social media and Find running into outlandish things.
Speaker BYou know, the algorithm knows what I want now, so it's giving me these people.
Speaker AIt's weird, right?
Speaker AHow the algorithm figures out.
Speaker BSave the video real quick.
Speaker BGo back to it later.
Speaker BWe'll edit that.
Speaker ASo every D bag in the world is in your algorithm is.
Speaker BI know, right?
Speaker AIs your cardone grand a year?
Speaker AI would be embarrassed.
Speaker BGet the fuck out of here, Grant.
Speaker BHow the fuck are you going to tell people they should be embarrassed?
Speaker BIf they make 400,000 a year, that's 33 grand a month.
Speaker BThat is a lot of money.
Speaker BGet the fuck out of here.
Speaker AYeah, well, I can tell you when I saw that video, I thought to myself, like, this is where we're at.
Speaker BYeah.
Speaker AI have a son.
Speaker ADo you have kids?
Speaker BI do three.
Speaker AOkay.
Speaker AYeah.
Speaker ASo I have a six year old son.
Speaker AAnd I keep thinking to myself, like, this is the pressure that we're socially putting on our kids to have this warped sense of like, worth where it's weird.
Speaker ASo you have to be in tip top shape.
Speaker AYou have to be like, look like a model at all times.
Speaker AYou have to be rich as hell.
Speaker AYou have to look rich as hell at all times.
Speaker AAnd then somehow you have to be humble and a kind person.
Speaker ABut then they're like, okay, well, if I had to sacrifice something, I won't be humble and I won't be kind, but I still have to look really good and be really rich.
Speaker BYeah.
Speaker AAnd I'm like, what, where did, where did this become our new reality?
Speaker BYeah.
Speaker BI'm not sure, but it's, it's scary for the generation coming up.
Speaker BAnd I think that's why a lot of the younger kids are buying into it.
Speaker BYou know, they're like you said, it's painting a picture of what success looks like and they want to achieve that more than anything, you know, and they're looking for a shortcut to do it.
Speaker BYou know, hard work and perseverance is no longer preached.
Speaker BShortcut to success is preached.
Speaker BBuy my course and I will make you rich.
Speaker BHas.
Speaker BIs.
Speaker BIs the new, you know, the.
Speaker AYou ever bought a course?
Speaker BOh, no, absolutely not.
Speaker BNo.
Speaker BI will say that fucking course would I buy?
Speaker AYeah.
Speaker BI'm trying to think who.
Speaker BWho would want to learn anything from, like, not only.
Speaker AWho could.
Speaker AWho could.
Speaker AYou want to learn something from that you couldn't find by googling the same title on YouTube?
Speaker AYeah, like searching it, you know, I mean, I'm trying to think, Jill, you ever bought a course?
Speaker AFor sure.
Speaker AYou have?
Speaker AYeah.
Speaker AFor college?
Speaker ANo, not college.
Speaker ACollege doesn't count like a traditional course.
Speaker BNo, nothing, no training courses, nothing like that.
Speaker AI'm just trying to think who buys this, like who.
Speaker AWhat's the demographic of the person who goes, I want to sign up for Andy Elliott.
Speaker BI think it's a 18 to 25 year old lost kid with some money in his pocket that thinks that that's the answer to their problems.
Speaker BYou know, he somehow resonates with that.
Speaker BThat audience.
Speaker BDon't know how or why, but that's who seems to be flocking to his, you know, events and what he's surrounded by as far as his army.
Speaker AYeah, it's a bunch of young, impressionable kids.
Speaker AI mean, other than some Nikes in a, in a, in a robe, they're pretty much a cult.
Speaker BYeah.
Speaker AWhich is kind of wild to me to think about.
Speaker AI'm trying to figure out.
Speaker AI look at someone like a cardone to like.
Speaker AIt's weird because he has.
Speaker AHe's another person who uses religion, uses Scientology as kind of like the nexus for who he is.
Speaker AAlthough he doesn't push it in your face like the way like Orion Pineda does where he's like, I'm this religious figure, you should trust me.
Speaker ABut then I look at someone like, who's a good example.
Speaker ADave Ramsey.
Speaker ALet's use him.
Speaker AHere you go.
Speaker ALet's play this.
Speaker AThis is actually something for you.
Speaker AJeff Fargo's Ryan Pineda uses the church to make money in blatantly is leveraging the church to make money.
Speaker BHe's now doing like all these conferences and involving God.
Speaker ABallerbus put out him doing baptisms.
Speaker AIt is pulled his house.
Speaker BSaw that.
Speaker AWhat?
Speaker BYeah, they use that as a way to lower your guard and go, okay, well they're praying, so what they're saying must be authentic.
Speaker BAnnie Elliott does that too.
Speaker BLike we're a God based company.
Speaker BThey that they have this five Fs and one of them is faith.
Speaker AReligion to me is the biggest grift out there.
Speaker ANothing against if you are religious.
Speaker ABless your heart.
Speaker APun intended.
Speaker AI'm not, but I have no disrespect for anybody that is Muslim, Jewish, Christian, atheist, agnostic, whatever, I don't care.
Speaker ABut again, there is this group of guys and it's all men that are preying on lower income guys and girls looking for answers.
Speaker AYeah.
Speaker AAlso shout out to your sponsor, Young for Life Wellness.
Speaker ARight, buddy.
Speaker AJeff has been able to grow his podcast and get sponsors on pretty, pretty aggressively now.
Speaker AIt's been really cool to watch.
Speaker ABut so, yeah, I look at stuff like That I think to myself, like, okay, we're now I'm going to say something that's very stigmatizing and charged.
Speaker AWe talked about this in the last podcast.
Speaker AWhen you go to school, they teach you to show up on time, to raise your hand, to be obedient.
Speaker AAnd I'm a guy who's got a lot of education, right?
Speaker BIt's good taxpayer qualities, good tax.
Speaker AThat's 100.
Speaker ARight?
Speaker AWell, the Vanderbilts, the Rothschilds, JP Morgan, the people who put this system in place is based on the Prussian school brought here to the United States.
Speaker ABut there were really three schools in what, Prussia, now modern day Germany.
Speaker AAnd there was a school for the elite.
Speaker AThere was a school for people who were going to be kind of like your lawyers and doctors, your middle area.
Speaker AAnd there was like a lower class school that would meet your menial wagers, wage worker, typical blue collars like activity.
Speaker ARight?
Speaker AThat's the school system implemented that we implemented here.
Speaker AAt the same time, you take our brilliant idea to offshore the physical labor to give to China, manufacturing China, because we're going to be intelligent, our culture is going to be intelligent.
Speaker AAnd now you got AI saying we don't need your intelligence.
Speaker BYeah, we don't need you.
Speaker BRight.
Speaker AAnd I look at all this stuff and I think to myself, like, okay, like we, we screw these kids up.
Speaker AWe did this.
Speaker ABut the same problem that I have with the education system, I also have with the religious system.
Speaker ABecause what does religion teach you?
Speaker ATo be obedient, to follow the rules.
Speaker AAnd, and kind of like Jeff and I've got a pretty wide history of my family was very open to religion.
Speaker AI was allowed to go to like temples and mosques and churches, you know, Catholic and Christian.
Speaker AAnd I got a lot of exposure to a lot of different religions growing up.
Speaker ASo I don't really hate any of them.
Speaker AI actually love them all for the good and the bad.
Speaker ABut I can tell you that religion also means the Catholic Church is the largest owner of land in the world.
Speaker ARight?
Speaker ASo now you're using something that teaches obedience to use that same level of obedience and trust to bilk people out of money adjacent from their own religious beliefs.
Speaker ANow they're required to pay their 10% to the church and then they also have to buy your courses in order to be a good man.
Speaker ALike, isn't that a wild concept?
Speaker BIt is, yeah.
Speaker BAnd you know, again, nothing against the religions and whatnot, but I believe it was just brought in, like you said, as a way to control people early on, you know, kept everybody in line and now it's turned to a, a monetary aspect, you know.
Speaker ASo you ever wonder if like the government knows about like aliens or something like that and the reason why they keep it silent is because then religion can't keep people in line?
Speaker BI thought about that, yeah.
Speaker AReally?
Speaker BYeah.
Speaker BBut it's funny if what I kind of ruled that out was our last administration, our last administration was not religious at all.
Speaker BSo if there was any way to abolish religion and if they could have, you know, confirmed aliens or whatnot, I think they would have done it.
Speaker BReally?
Speaker AI don't know.
Speaker BThey're just so fucking evil, man.
Speaker BLike they look at what they were doing.
Speaker BThey were just blatantly putting on these shows with the devil.
Speaker BI don't know if you remember, I forget what they were.
Speaker BBut just every, every national thing was embracing the devil, LGTB community, all that.
Speaker AOh yeah, yeah.
Speaker BIt was just everything, every performance, even getting the kids involved with this.
Speaker BYeah.
Speaker BSo I don't put anything past them.
Speaker AI don't.
Speaker BThat's a valid.
Speaker ATell the president though.
Speaker AI don't think they tell the president of the administration.
Speaker AI think this is like one of those CIA.
Speaker BYeah.
Speaker BIt's like the Men in Black.
Speaker BYou know, they have a special section that handles this and I think there's.
Speaker ASomebody out there in government who probably has.
Speaker ABecause keep in mind, presidents come and go every four years.
Speaker ARight.
Speaker ATheir cabinet usually is swapped out by the next president every four years.
Speaker ASo why would you tell them?
Speaker AIf you're a high ranking official in for example, the CIA and you're around for 20 years.
Speaker BYeah.
Speaker B30 years, you're gonna know.
Speaker AYou're going to know.
Speaker AWould you tell the President?
Speaker ANah.
Speaker AWhy?
Speaker AYeah, you know, and then you look at some of the stuff that's happening and you go to yourself like, how much does this person really know about what's going on?
Speaker AThey probably feel like they know a lot.
Speaker BYeah.
Speaker BBut they're shielded from it too.
Speaker BI think, I think you're right.
Speaker BYeah.
Speaker BThere's, there's too many top ranking officials that have the information that are either don't want to or they're just, you know, they want to stand in the way or whatever it is.
Speaker ABut that's where like naivety almost has this way of like it's I, I admire people who, who are naive to the, to the greater like sinister thoughts of people.
Speaker ALike if you can look at someone like a Grant Cardone and Andy Elliott and go, ah, that's a good person.
Speaker AI want to be like them.
Speaker ALike Are you really that naive or are you just saying, I want to be rich?
Speaker BI think it might be a combination of both.
Speaker AReally?
Speaker BYeah, I think so.
Speaker BI mean, there's a lot of naive people out there that want to be rich.
Speaker AYeah, I guess it's true.
Speaker BBut I mean, honestly, I do.
Speaker BI chalk it up to both.
Speaker BI think that they're naive and they're just looking for a shortcut to success.
Speaker BAnd he promises that, you know, he promises it with passion.
Speaker AAnd, you know, let me ask you a hypothetical question.
Speaker ALet's say you built a following, okay.
Speaker AAnd let's say someone's.
Speaker ABecause I've actually been approached with this.
Speaker ASo this is not like super hypothetical in the sense that it hasn't happened to me before.
Speaker ABut I want to see your answer.
Speaker AWe have always said on the show we don't do courses.
Speaker ANow, have I contemplated creating a course and giving away for free?
Speaker AYeah, a hundred percent.
Speaker ALike, look, I've got a finance background.
Speaker AI'm happy to teach a course on multifamily real estate investing.
Speaker AI'm happy to teach a course on buying commercial real estate, whatever, you know, so you don't go to someone like Grant Cardone and go, here's my money.
Speaker AYeah, so you understand what you're getting into.
Speaker AI know that a lot of these courses are MBA level courses and they're best not taught in school, they're best learned on the job.
Speaker AIf someone came to you and said, hey, look man, I like your content.
Speaker AYou're calling out these guys for bullshit.
Speaker ACould you teach me how to sell cars?
Speaker AWould you put out a course?
Speaker AWould you consider it or would you?
Speaker BI don't know.
Speaker BYou know, when you say course, no, I don't think that's what I would do.
Speaker BYou know, it's funny.
Speaker BJeff and I talked about this and we're going to start putting more valuable content just on the page for free.
Speaker BYou know, car buying tips, things to look out for, good cars to buy cars, to stay away from, things like that.
Speaker BSo no, I want to provide those values for free.
Speaker BI'm not looking to sell a course to anybody.
Speaker BI'm not the leading expert in the car industry.
Speaker BI'm not going to stand up here and say that I have all the answers to it.
Speaker BI've done okay for myself and my way works for me.
Speaker BBut no, if anyone was just to reach out and say, hey, would you?
Speaker BThis, that or the other, I might entertain them for a few and answer some of their questions.
Speaker BBut no, I wouldn't want to.
Speaker BI wouldn't sell a course or anything like that.
Speaker BNo.
Speaker AI asked the question because I think that that's probably the.
Speaker AThe expected answer from someone with your background.
Speaker ABut it's interesting to me to see how a lot of people, when they gain social notoriety, Andy Elliott's Grant Cardones, even the Gavin Newsoms of some in some way shape or form, they have to find a way to monetize.
Speaker AVery few people say, you know how I want to monetize.
Speaker AI'm going to grow my core business.
Speaker AThat's how I'm going to monetize.
Speaker BYeah.
Speaker AI'm going to use this to grow my core business.
Speaker AInstead.
Speaker AThey look for the faster dollar.
Speaker BRight.
Speaker AAnd the sad part is people who are spending the money in the faster dollar, people who are buying the course, don't realize that you are the fast buck for them.
Speaker BYeah, yeah, yeah.
Speaker AThey charge you up front.
Speaker AThey get your email that you're in the newsletter system now.
Speaker AAnd then they're always going to upsell you.
Speaker BYeah, yeah.
Speaker AIt's a weird mix, right?
Speaker BIt is, yeah.
Speaker BJeff and I were talking about that on his podcast on how it's just this, this never ending.
Speaker BYou know, once they get you in.
Speaker BYou know, once they get you in, it's never ending.
Speaker BLike you said, constant upsells.
Speaker BYeah.
Speaker BIt's just a way to get more and more money out of you.
Speaker AI would love to see crossover in your brand.
Speaker ASo, you know, the videos that I've seen, they've all been.
Speaker AThey catch you quickly because you come off real quick.
Speaker AIt's a.
Speaker AIt's a sharp like, what the fuck?
Speaker AAnd it's engaging like that.
Speaker AAnd that's what you do.
Speaker ALike.
Speaker ABut it's beautiful.
Speaker AI would love to see that crossed over to don't buy this car, buy that car.
Speaker AOr this is bullshit.
Speaker BYou know, just more educational but with.
Speaker AThe same level of candor.
Speaker BYeah.
Speaker AIf you can.
Speaker AIf you can broach.
Speaker ABecause people want the no bullshit, quick approach.
Speaker BYeah.
Speaker AAnd I think, like a lot of car videos that I see a great example.
Speaker AThis is forest.
Speaker AGreat guy.
Speaker BYes.
Speaker AHe does great videos.
Speaker BVideos.
Speaker AFantastic videos talking about him.
Speaker AYeah.
Speaker ASuper classy.
Speaker AVery, like, respectful.
Speaker AYou could tell he's just a good human being.
Speaker ABut I think there's a whole cohort of people who want, like, a little bit more like this.
Speaker AThis features fucking bullshit.
Speaker AWhat the.
Speaker ALike, they want more of that.
Speaker AAnd sure, it doesn't resonate as much with brands.
Speaker AThere's forced.
Speaker AYeah.
Speaker AForest Auto reviews official.
Speaker AThis dude's career.
Speaker BHe's out here in Orange County Too, I think.
Speaker AYeah, he's Orange County.
Speaker AWe actually talked to his PR guy about trying to get him.
Speaker AI'm actually peer pressuring him.
Speaker ATry to get on the show, are you?
Speaker AYeah.
Speaker BNice.
Speaker AAnd he's a super nice guy.
Speaker ASo.
Speaker AR35 GTR, rest in peace, little dove over it.
Speaker AYou know, I like the car, I just can't fit in it very well.
Speaker ASo you're in the car space, man.
Speaker ASo talk to me about cars.
Speaker ALike, how did you get in the business?
Speaker BI started out as a lot Porter at 16 years old for an Acura dealer back when The Integra type R's were hot, you know, so I was just a 16 year old kid washing cars and then that I, I worked really hard, you know, I, when I started working, I really wanted to make money and do well.
Speaker BSo I was a hard worker and that went, it didn't go unrecognized.
Speaker BSo Shortly after my 18th birthday, I was promoted to a finance manager from a Lot Porter.
Speaker AWow.
Speaker BI never sold cars, so they, they had seen enough potential in me to take me, put me in the finance office and train me to do finance.
Speaker AThat's a wild age to do that.
Speaker BIt is.
Speaker BAnd it's just because I was unique.
Speaker BThey never had anybody like me.
Speaker BI was literally the guy that, you know, I'd wash the car, then when I'm done, I'd come sit in the office, go, okay, what else do you need?
Speaker BWhat else do you.
Speaker BI'm constantly in their face, what else do you need?
Speaker BTo the point where they were finding office stuff for me to do, inputting inventory, stocking in cars, things that none of these other people do.
Speaker BAnd they said, dude, this guy's quick, like, he's smart, like, you know.
Speaker BAnd they had an opening in finance and it was at a Volvo dealer.
Speaker BI, after I left Acura, I went to a Volvo dealer.
Speaker AThat's a weird swerve.
Speaker BI know.
Speaker BWell, so I got, I got fired from the Acura dealer because I had a, I had a weird rash all over my chest and I took a few days off.
Speaker BWell, the owner's son was just a prick and he called me and he's like, if you don't come in today, you're going to lose your job.
Speaker BSo I went in there and I showed him what I had and I just basically told him off and he fired me.
Speaker BSo I went to, literally next door there was a Volvo dealer.
Speaker BI went in my Acura uniform.
Speaker BI said, hey, are you guys looking to hire?
Speaker BI know you guys just they just built the store and they go, yeah, fill out an application.
Speaker BSo they hired me on the spot, immediately went to the Volvo store and that's where they promoted me to be the finance manager.
Speaker AThat's super cool.
Speaker BSo, yeah, so that's how I got started.
Speaker BFrom there, I bounced around to probably 8 to 10 different dealers throughout my career before I decided to go out on my own.
Speaker BAnd for many years I just sold cars out of my house.
Speaker BSell 15, 20 cars out of my house.
Speaker AWere you nervous when you jumped out on your own?
Speaker BNo, not really.
Speaker BBecause I had already had a good understanding of the business and I was tired of the political environment that the dealerships create.
Speaker ALike, it's crazy how some of these companies can get political like that, right?
Speaker BIt is, yeah.
Speaker BAnd so I just had enough of it.
Speaker BYou know, a lot of the, a lot of the issues we deal with in the car business is not getting paid for, for, you know, revenue that we generated.
Speaker BSo that was a big thing with me.
Speaker BYou know, I generate, I performed, I want to get paid.
Speaker BSo they would slow pay.
Speaker BYou find reasons not to pay.
Speaker BYou find reasons to charge you back, things like that.
Speaker ABecause the arap, like cycle for the dealerships.
Speaker BNot really.
Speaker BIt was really because they want to limit your payout.
Speaker BYou know, they're trying to cut your pay at every level.
Speaker BYou know, even so you have a good month, they want to come back and lower your percentage in management anyways.
Speaker BSalesmen typically have the same percentage across the board.
Speaker BBut management is where it can get expensive when you're taking 18, 10% of the bottom line.
Speaker BSo they always want to try to chip away at that as much as they can.
Speaker AThey want you to be successful, but within reason, well, they want to keep.
Speaker BYou on a leash.
Speaker BThey don't want me to be like, like I am now, independent.
Speaker BI don't need them.
Speaker BI don't need them for their floor plan.
Speaker BI'll just have a. I have a liquid inventory.
Speaker BIt's a lot smaller granite, but it's enough for me to make a good income on.
Speaker BAnd I don't have to deal with any of the political bs.
Speaker BI don't have to deal with mood swings of an angry owner.
Speaker BI used to work for Danny McKenna.
Speaker BI don't know if you know who that is, but he has quite a history in the car business as being a very erratic individual.
Speaker ASo people don't realize that a lot of the dealerships, almost all of them are individually owned by families that have either been in the business for a long time or just got into the business.
Speaker AAnd it's not this massive corporate, like, Ford structure.
Speaker AThese are franchises.
Speaker BYep.
Speaker BIndividually owned and operated.
Speaker BYep.
Speaker AYeah.
Speaker AAnd because of that.
Speaker AThere you go.
Speaker ALook familiar?
Speaker BYeah, sure does.
Speaker AYeah.
Speaker AThat's the business, huh?
Speaker BYeah, that's the website.
Speaker AI like it.
Speaker ASo look, you go from the house to.
Speaker ATo a shop.
Speaker BSo that's.
Speaker BThat's actually a funny story.
Speaker BTo the shop.
Speaker BSo for, like I said, the last 15 years, I've kind of been just selling out of my house.
Speaker BSo my good friend is actually who started H S motor cars.
Speaker BHe started about 10 years ago, and he was not doing too well in 2024, so he was getting to the point where he thought he might lose it.
Speaker BSo I said, look, why don't I come in?
Speaker BI'll run everything, but I'm gonna take 50%.
Speaker BAnd he decided to do it because he was gonna lose it.
Speaker BBetter to have 50% of something than all of nothing.
Speaker AYeah, yeah.
Speaker BSo that's where I made my deal with H and S. And that's actually when the social media got started.
Speaker BBecause once I got that, I go, you know what?
Speaker BWhy don't I bring some brand awareness to it?
Speaker BWhy don't I just try to be funny?
Speaker BYou know, include my personality into it and see where it goes?
Speaker AYeah, so that's.
Speaker BThat's.
Speaker BThat's the story of H S. And basically.
Speaker BYeah, my God, you could.
Speaker BMy career.
Speaker AWhat's the guy on the east coast?
Speaker AHe sells all the cars.
Speaker AAll these kids come to see him.
Speaker AHe's an independent.
Speaker BOh, yeah.
Speaker BI can't think of his name right now, but he owns him.
Speaker BYeah, he's a used.
Speaker BWell, actually he's a Mitsubishi franchise now, too.
Speaker BYeah, he's a Middle Eastern guy.
Speaker AYeah, yeah.
Speaker AShaved head, beard.
Speaker BYeah, I follow him.
Speaker BI can't.
Speaker BI don't.
Speaker AYeah, I can't remember his name, but everybody goes there like he does.
Speaker AYou could do the exact same thing on your platform as him and combine your current social awareness with that.
Speaker BWell, that's.
Speaker BThat's what I want to start doing is.
Speaker BSo now he.
Speaker BSee how he records live negotiations and everything.
Speaker BLike, that's really what I want to get into.
Speaker AThere's other dude in the bow tie who does that too.
Speaker BYeah, Ben's is in bow tie.
Speaker BSo he has a.
Speaker BLiterally like this, a setup.
Speaker BAnd he's just recording his daily routine every day, whether it be car deals or whether he be talking to the camera, trying to inform customers.
Speaker BYeah, he's getting up there too.
Speaker BSo.
Speaker ASo I have a Theory.
Speaker AAnd you probably heard this from Jeff, but I'm going to go ahead and say it and Jeff's going to use it later on to try to sell you on something.
Speaker AJust know that going out, right out the gate.
Speaker ABut I believe that the next generation of success in, in business, regardless of what business you're in, requires a personal brand.
Speaker ASo much so that.
Speaker AOh, there you go.
Speaker AThat's the guy.
Speaker AGeorge.
Speaker BGeorge, yeah, yeah, George Saliva.
Speaker BYep, that's him.
Speaker AYeah.
Speaker AHe's gotten a lot of growth as of late, particularly just from.
Speaker BWell, and in all fairness, he deals with higher end cars too, which is very attractive to social media.
Speaker BYou know I, I'm definitely not on that level.
Speaker BSo that's.
Speaker AYeah, but I don't, I don't think the hiring cars are, I used to think the same thing.
Speaker AThe hiring cars are the draw.
Speaker AYeah, I don't think that's it.
Speaker BI think what it does, it's important.
Speaker AI think the content is important.
Speaker AThe personalities that come are important.
Speaker BOkay.
Speaker ASo I think if you were to do the same thing and show the personalities that come through.
Speaker BYeah.
Speaker ABecause there are, there are very different personalities.
Speaker BOh, absolutely.
Speaker BWell, well there's a different personality from someone buying a $15,000 car and a $200,000 car.
Speaker AYeah.
Speaker BSo absolutely.
Speaker BYeah.
Speaker A100.
Speaker ASo if you watch someone like Gary Vee, like, it's not like he's not selling like a premium service.
Speaker AHe's just telling people, go out, start a business, go outside a business.
Speaker BYeah.
Speaker AYou can give people the back behind the scenes look of what that business looks like and I think that's what they really think.
Speaker BIt's interesting.
Speaker BYeah, yeah.
Speaker AAnd like even Benzos and Botas, he doesn't know own that, that business.
Speaker AHe's just a finance guy at a dealership.
Speaker BIt's a look into the daily life of somebody that works in the car business.
Speaker BYeah.
Speaker AAnd it's, it's, it's his personality and the backdoor look into what the finance manager is looking at whenever you're doing a deal.
Speaker BYes.
Speaker AThat makes people interested that they all, they're all Mercedes Benzes.
Speaker AAt some point you're gonna go like, all right, it's another Mercedes Benz.
Speaker BDo you know who Russ Flips Whips is?
Speaker BHave you heard of that guy?
Speaker BSo I know, right?
Speaker BSo he's another big car influencer out there.
Speaker BHe actually stopped working for the dealer and is now doing social media training.
Speaker BSo he's in a way selling courses, but he's actually a legit guy.
Speaker BHe, he reached out to Me really early on in when I started posting videos and gave me some free tips.
Speaker AOh, I've seen this guy.
Speaker BYeah, yeah, yeah.
Speaker BSo he's.
Speaker BHe.
Speaker BHe reached out to me.
Speaker BHe actually called me and was like, look, I love the content.
Speaker BHe goes, but I'm gonna.
Speaker BThis is the one thing that I think really drove my success, and I have to give him credit for it.
Speaker BHe told me to cut the video as much as I can.
Speaker BSo there's no.
Speaker BJust literally, if you're even cut off a syllable if you have to, because you would rather it just be what you want versus that delay, because that delay could cause someone to just flip.
Speaker ASo I. I've been told the same, and I refuse to do it.
Speaker BOh, okay.
Speaker ABecause I'm just an anal retentive and I can't take it.
Speaker ABut he's 100, right?
Speaker ATo be honest.
Speaker ADon't tell him I said this if.
Speaker BYou ever talked to him.
Speaker AI thought this dude is part of Andy Elliott's army.
Speaker BOh, did you?
Speaker AI. Dude, he looks like he has, like, the.
Speaker AThe vibes going on, but it's sarcasm.
Speaker BExactly.
Speaker AYeah.
Speaker BSo he went and did the funniest Andy Elliott.
Speaker BSo he called them and they did a little social media collaboration.
Speaker BIt was friendly.
Speaker BIt was friendly.
Speaker BSo he.
Speaker BYeah, they just did it and they.
Speaker BRuss went there and they were like, kind of, you know, pretend bullying him, and they were, you know, put him like 10 people around, throwing them up in the air.
Speaker BLike, it was just this whole.
Speaker AI think I saw that.
Speaker BYeah.
Speaker BSo.
Speaker BBut no, he's definitely not.
Speaker BHe.
Speaker BHe's actually.
Speaker BYeah, they're not.
Speaker BThey don't like the Andy Elliott thing.
Speaker BAnd AMG Jared, too.
Speaker BThat's another one.
Speaker BI don't know if you know, that is.
Speaker BThat guy's cool.
Speaker AThere's so many guys in this niche that I think are such unique personality types, and so here's my shtick, and here's what I'll.
Speaker AHere's what I'll tell you.
Speaker AI think the next level of leadership in this.
Speaker AHere you go.
Speaker AYou got your salesman.
Speaker AYou just got back from Andy Elliot.
Speaker ANo, I'm a warrior.
Speaker BHow you doing today?
Speaker AI'm Russ Richard.
Speaker APleasure to meet you.
Speaker AAppreciate you coming out today.
Speaker BYou don't understand how much I appreciate your time today.
Speaker BGeez.
Speaker AWhat can we help you with?
Speaker AI was just looking at.
Speaker ALook at some cars today, man.
Speaker AWe're gonna look at some cars.
Speaker AWell, you came to the right place.
Speaker BAnd I'm gonna make sure this is.
Speaker AThe greatest experience you've ever had.
Speaker AFollow Me navigator for you.
Speaker BWhat do you say?
Speaker AOh, my God.
Speaker AAll right.
Speaker AI can't take it.
Speaker AHe seems just like Andy Elliott.
Speaker AIt's just killing me.
Speaker ABut yeah.
Speaker ASo I believe that the next level level of personal brand is going to be so if you go to the Rock or you go to Kevin Hart and you want them to do a movie for you, you sign a separate contract for their social media access.
Speaker BReally?
Speaker ASo if you sign a deal with, with Dwayne the Rock Johnson, he won't post anything about your movie on his social media unless you pay him separately for that.
Speaker AAnd it was Kevin Hart who originally taught him that.
Speaker AAnd the conversation went something like this.
Speaker ALike, look like building a personal brand gives you an upsell to add to.
Speaker ATo you as a quote brand, personal brand.
Speaker ABut just because they're signing you to do a movie with them doesn't mean that they get your marketing access via your platform.
Speaker AAnd even now, when you go to sign, like as an athlete, they have 360 deals where they sign the entire deal with an athlete.
Speaker ASo everything the athlete touches, your agency now gets a piece of, regardless of where you're at.
Speaker AWell, it's not the same way in a lot of businesses.
Speaker AAnd I truly believe that in corporate America, as you go on, people want to.
Speaker AThey want somebody that they resonate with that's authentic, that's visible.
Speaker AThey want to see you.
Speaker AWhat they don't want is some asshole who's at a Coldplay concert cheating on his wife.
Speaker ARight.
Speaker AAnd that only happens because that person wasn't visible, he wasn't known.
Speaker ASo it's completely shocking that this behavior is out there.
Speaker AYeah, but if he was visible and he was out there, number one, he wouldn't be doing that kind of stuff.
Speaker AAnd number two, people would be like, oh, that person's authentic.
Speaker AI know about their life.
Speaker BYeah.
Speaker AThe next level of leadership in this country, even the presidents, currently, right now, our current president uses social media in a way no other president had.
Speaker AThe next level of leadership in this country comes from visibility.
Speaker AWith owning a personal brand, I believe that in order to be a CEO of a company moving in the future, you're going to need that element, as in addition to your resume and your.
Speaker BPedigree, that's going to be your resume.
Speaker BYeah, we're moving to that.
Speaker BAnd that's honestly what kicked me into social media too, is it's like, I better get on the bandwagon.
Speaker AYeah.
Speaker BYou know, if you're going to have any sort of brand recognition or credibility for that matter, you know, you should be out there, so.
Speaker AAnd because you own your own business and because you are your own brand, you can do it in your way.
Speaker BYeah.
Speaker AWhich is truly a blessing.
Speaker BYeah.
Speaker BI know it is.
Speaker AAnd we just pull this up.
Speaker AThe Rock is getting paid $1 million to post on social media about a new movie he's in.
Speaker BWow.
Speaker ASo think about that.
Speaker AHe's getting paid to be the movie.
Speaker BAnd then he's on the back end, too, on the social.
Speaker BWow.
Speaker AIt's no clue.
Speaker AIt's an incredible boost.
Speaker BMakes sense, though.
Speaker AYeah.
Speaker ADon't tell Jeff because he's predatory.
Speaker AHe's the back.
Speaker AWell, I would be mindful of your time.
Speaker AI appreciate you coming on.
Speaker AThanks so much.
Speaker BThanks for having me.
Speaker BI really appreciate it.
Speaker AAnd you're local, so you get to see my face more often.
Speaker BYeah, definitely, man.
Speaker AAnytime one of the next time you want to call somebody out, if you have a post that goes viral or something like that, you want to come on and talk about it, you come on the show, we'll do it here.
Speaker BAppreciate it.
Speaker BThank you very much.
Speaker AAll right, brother.
Speaker AThanks for having.
Speaker BAwesome.
Speaker AAll right, bye.