I'm Todd Miller of Isaiah Industries manufacturer Specialty Metal Roofing.

Welcome to Construction Disruption, the show where we break ground

on big ideas and tear down a few walls and myths along the way.

Today I'm joined by my co-host, Ethan Young.

What's the news, Ethan?

Well, this has actually been a busy week for me, Todd.

I've been, uh, traveling for work some and been a productive week for sure.

But, you know, it's, it's been good.

How about you?

How you doing?

Going Well, yeah, it had, you're right, you have been busy, you've been out doing

filming and video work and interviewing people and all kinds of fun stuff.

So excited to see the results of that.

Gonna be cool.

But, uh, yeah, it's been a fairly busy week as we kind of go into.

Fall.

It always seems like September and October are our busiest months.

Oddly enough, no one ever understands that.

I never understood it for a lot of years.

Um, but we seem to be going into that phase again right now.

So, um, once again, to let our audience know we are doing challenge words where,

uh, Ethan and I, and also our guest, um.

All have a word.

We have been challenged to work into the conversation as seamlessly as possible,

and we will let you, our loyal listening audience, uh, know at the end of the

show whether we were successful or not.

So Ethan, you good to go?

I'm good to go.

Let's start it up.

Let's do it.

So our guest today is Jordan Rueschhoff , residential sales manager for Diversified

Roofing based in Phoenix, Arizona.

Jordan has considerable history in the roofing and construction industry before

he took his role as sales manager for Phoenix's leading roofing contractor.

Jordan has a passion for our industry, for customer service, and also

for giving back to his community.

Jordan, welcome to Construction Disruption.

True Pleasure to have you with us today,

Thanks guys.

Really appreciate you having me on.

Uh, excited to, uh, chat some roofing stuff with you guys today.

Cole.

Thank you so much.

Well, I know that you have a lot of industry history that goes

back even to your college days.

Um, tell us a little bit about that journey that got you where you are today.

Yeah, absolutely.

So, um, for starters, I, uh, I was, um, a student athlete in college.

I played football for four years.

um, after my senior year of football, I'm a very competitive person and I

was like, all right, what's, what's the next thing my football career is done?

I need to find something to drive my competitiveness and, you know,

find that next thing for me.

And, I had an opportunity to take a, um, position as a franchise owner for

a painting company, uh, in Montana, which is where I was going to school.

And I, uh, I decided to take that on.

I feel like entrepreneurship has always kind of been a passion of mine.

Like going through school, I went to school for business.

Like I knew that was kind of a direction I wanted to go.

Uh, but home improvement industry was really never on my radar growing up.

Like, I, I didn't grow up wanting to be in the home improvement industry, but,

uh, I, I, I quickly learned that, um, the industry itself is what a really

competitive one, but also just one where you can really get out there and.

Get out what you put into it.

Right.

Which is what I was striving for.

Um, and uh, so I, I took on the challenge of, uh, starting a

painting franchise in a market that, that franchise had never been in.

Um, so that was a task in itself.

Um, so I did painting for five years.

Um, found some success with it, enjoyed it.

Um, but I was looking for something a little different after about five years,

and that's when I started to, uh, look into other home improvement industries,

and that's where I came across roofing.

Okay.

And, um, roofing, I was like, I, I looked at it as like, man, these

average job sizes are like four times the amount of these painting jobs.

Like there's, there's some potential of this, right?

So, um, make good money.

I really enjoyed my time painting, but roofing was like, Hey, there's,

there's so much more upside here.

Um, so I took the leap of faith.

I actually moved from Montana to, um, Arizona to work with a startup roofing

company that was working out here.

Um.

to where it never rains.

Makes perfect sense to go.

I didn't know that I was young and naive at the time.

Um, so I, uh, started as a sales rep. You know, I wanted to kind of learn

the trade, uh, understand I worked on some of the roofs myself in Arizona,

talk about a terrible decision.

But I, I, I learned very quickly, um, kind of the ins and outs of sales and within

a year I was able to move into a director of operations role for that company.

Um, and we.

We're a startup company and we grew very big, very fast.

We had five different states that we were operating in, um, and we had over

40 sales reps, uh, across the country.

Um, and I was in charge of those 40 sales reps, which, um, was a lot, but it was.

Just an incredible learning experience and understanding different

markets and how different markets operate from Texas to Arizona.

Like those are two very, very different types of markets.

Um, so it, it was interesting.

I did that for two years.

And as you can imagine, I got burnt out very

Sure.

Um, and it was, it was a lot.

Uh, but at the same time it, I don't regret it at all.

It was such a great learning experience.

Um, so I actually stepped away from the roofing industry for a couple

years and I went into consulting.

Uh, so I was a consultant for, um, small businesses looking to start

up in the home improvement industry.

So actually help.

launch over a hundred small businesses in roofing, painting,

flooring, just any of the home

Wow.

Helped them, from hiring their first sales rep to how to manage

payroll, how to develop a website.

Um, and that was just a really, really cool and fulfilling experience.

Um, and I just remember my time when I was starting.

business at 21 years old and how difficult it was, but I had kind of a structure

that franchise system to help me and guide me, and I wanted to provide that

for, you know, individual business owners who didn't want to go to that

franchise route and wanted to have full ownership of their, of their business.

I did that for a couple years.

Uh, really, really enjoyed it, but I also kind of missed the.

Day-to-day of operations.

I, I, I miss the chaos of being in the middle of it, you know,

of, of what operations and roofing or home improvement is.

Um, so I decided to step away from that and get back into it, and that's

where I found Diversified Roofing.

Um, I started, uh, it's been just over two years now.

I, I took the, uh, seals, um.

Sales manager role here, um, which is kind of a glorified, uh, just manager

in general, how I manage everything from the sales to the operations

and all that for, for my division.

Um, but it's, it's been a, a crazy process, but I've always kind of

just found myself still staying with that home improvement, uh, area.

And, um, I enjoy it, you know, I enjoy the customer interaction.

I get, I enjoy helping people grow within the industry.

Like that's, that's always a passion of mine.

Sure.

Well, I'm curious, as you look back on the growth of your career

in sales in particular, are there any certain experiences.

Or lessons or maybe education or training you went through, um, that

have been particularly formative to you, uh, in developing, um,

your expertise in that area.

Yeah, absolutely.

I think, um, for me, the best thing I ever did was get my hands in on a little

bit of everything in the business.

So I've worked on production crews, I've sat in production meetings.

I see what the admin team does.

I have meetings with them.

I try to.

Immerse myself into every aspect of the business.

'cause for me, as a salesperson, that helps me understand the full

scope of what we're trying to accomplish on all ends, right?

To make sure that, uh, there's so many salespeople out there to

just focus on getting the sale.

And for a business to be successful, there's so many components

that need to work together.

And I think as a sales person, that's your responsibility to make sure.

Everything comes together smoothly, right?

Expectations are set properly with the customer and the production crews and the

admin team or whatever it may be, right?

So I, that's the first thing is just really understanding the full aspect

of the business and how your decisions as a sales person impacts the rest

of the company and that customer I.

Boy, I love that.

And you're right, that makes so, makes that salesperson so much.

Um, just more powerful in the home when they understand the full business.

Well, so, unless I'm mistaken, correct me if I'm wrong, but I think diversified,

um, is known a lot for its commanding presence in commercial roofing and

you're heading up residential for them.

Um, what's that look like to be doing that for a company that is known a lot

for commercial and, you know, what's your team look like and so forth?

Yeah.

Uh, so actually we, we have a pretty even 50 50 split now

Okay.

between residential and commercial, um, which is really exciting.

Um, our, our team on the residential side, um, is.

A big part of our business is in the new construction side

of things for residential.

So we do a lot of track home custom homes, stuff like that.

So that's a big portion of our residential space.

And then obviously reroof, repairs service, um, all of that's

kind of encompassed into our residential side of the business.

Um, in terms of team size, we, we actually do it pretty efficiently.

Um, so on the sales front.

Um, I got myself and then there's, uh, an account manager that manages

all of our, uh, track home builders.

Um, so your Taylor Morrisons and, you know, things like

that, your bigger home builders.

And then I have another account manager that focuses solely on the, like the

local custom home builders that do the multimillion dollar homes out here.

and then I have three more, uh, guys that focus strictly on residential reroof.

So, um, so five total sales guys essentially.

Um, so I feel like we're, we're pretty efficient with that.

Uh, with the numbers we'll be able to get on the production side,

that's a whole different beast.

Um, we have eight different superintendents on the residential side

each running about four to five crews.

Wow,

Um, that's, that's, yeah,

you're busy.

Yeah, you're busy.

That's a lot of roofing.

Well, and I always think it's interesting whenever I come across a

new construction home in Phoenix or around Arizona always seems like it's

a huge house and just complicated.

And, you know, those are nice projects though.

But, uh, well, I'm kind of curious.

So, so I mean, I've always looked at commercial roofing.

I've never been involved with it, but it, it always seems like that would be

a sale that would focus a lot on things like cost per year, return on investment.

And yet.

Most residential guys don't go about selling residential

roofs quite in that same vein.

I'm kind of curious, you know, what crossovers or what similarities do you

see in your company, um, between how commercial and residential roofs are sold?

Or are they completely different beasts to you?

Uh, a little bit of both.

I, I would say so.

Um.

I think when we are looking at, for example, in residential we do HOA

communities and things like that.

So that type of sale is very, very similar to that of like a commercial sale, So of

those, like bigger jobs, those HOA boards, they're all about cost effectiveness,

saving money over time, all of that.

Um, when it comes to like individual homeowners though, this is where

I think it gets interesting.

Um, I try to focus like.

We sell value right to a homeowner.

That's what they care about.

Sometimes that does mean.

Return on investment, right?

It just depends on what that customer's looking for, um, specifically.

And the way I always look at, it's like any chuck in the truck is

what I like to call, can go out and put a good roof on for a customer.

But it, it's really how you value your service and your products.

And how you create that value through those options to the

homeowner that really separates you.

So that's what we really try to focus on in the residential space,

is how do we create that value?

We're not gonna be the cheapest.

I don't want to be the cheapest,

Right.

It's, it's all about how is my service gonna separate me from my competitor?

And that's kind of our focus point in the residential space.

Makes a lot of sense.

Yep.

Sell the value.

So, um, as I look back on 2025, it's been a year where most areas

of the country contractors have really found lead generation to be a

little bit sluggish, um, compared to at least what they'd seen in those

years, immediately following COVID.

Um, any.

Saying Your company is finding being successful or effective

in terms of lead gen right now?

Yeah, it, it has been slow.

Especially, I mean, we're field it here at Phoenix especially.

Um, and we've had to get creative.

Um, there's so many things changing.

I know we're gonna talk about this more a little bit later on AI and how digital

marketing's kind of evolving and changing.

Um, and we've really had to pivot, um, on our approach to lead generation.

And this year we took more of kind of a grassroots style

old school style marketing and really kind of focused on that.

Um.

Not as much like door knocking, which I'll, I'll kind of get into it a little

bit, but more so networking groups.

So we have guys in BNI groups, we have home builder associations, this, you know,

chamber of Commerce, stuff like that.

We found a lot of traction with that, um, and a ton of success.

But I think the, the biggest winner is the referral referral program.

That that is bar none, the most important aspect of our lead generation

and having kind of a program in place to help generate referral leads and

it's helped increase our close rate.

drastically having that type of high quality lead as well.

So it, it's really helped us in that front.

So those are the two areas that I'd say the most successes come from.

We do some door knocking.

We're not, I wouldn't say canvassers, we're not hitting full neighborhoods.

We do a very strategic style of, uh, canvassing or door knocking.

I call it the quick six.

We hit a very small number of houses around the bills that we're doing.

Introduce ourselves.

Hey, sorry for the noise.

Here's my card.

If you have any questions, let me know.

Also, be more than happy to give you a free estimate.

So, you know, stuff like that.

Um, we, we run pretty lean here and I my guys to make sure

they're maximizing their time.

And I've found that in our type of market, in a retail heavy market like

Phoenix, the door knocking can be very, very difficult and time consuming.

I, I like what you're saying about, well, something I've always called.

Referral maximization.

And I started talking about it several years ago saying, you know, we put

all this money into traditional advertising of different forms and when

it's not working, the people selling the selling you the advertising,

their answer is, well spend more.

Um, and, and you know, my comment was always, well, why don't we

take a certain amount of our advertising budget and devote that.

To maximizing our referrals.

Um, and so I, I love what you're saying there.

I think that is spot on.

Um, kind of curious what's happening.

I mean, Phoenix has traditionally been a tile market.

Um, you know, nationally of course we're seeing a product close to

our hearts metal, um, growing in market share, are you seeing that

in the Phoenix market yet at all?

Or is it still just tile, or what are you seeing out there?

Seeing a little bit metal.

Um, I would still say over 90% of our new builds here in the

Phoenix area are Tyler foam.

I think foam is the other kind of roofing system that.

It's utilized out here.

That takes up a good chunk of, um, the market.

Um, metal.

The only time we're seeing it really is on custom homes.

So custom homes, we're seeing portions of that roof be metal.

Um, so that, that hasn't, uh.

It a huge part, like reroof though it's been, everybody talks about it.

We go to trade shows and we have our metal roof samples up there and they're

all intrigued and excited about it.

And then we go out there and we show 'em the price and

they're like, yeah, nevermind.

So, um, so that's, that's kind of been the challenge for us to overcome.

Um.

On the, on the metal side of things.

Another product that we've, looked into on the metal side that's starting to get some

traction is, it's called unified steel.

It's almost like the metal shingles or the metal tile.

Um, like we've seen stuff like that starting to grow in popularity as well.

Um, but uh, standing seat and things like that, seeing it on

the custom homes, but not a whole lot on the re-roof side of things.

Interesting.

Yeah.

Unified steel's kind of a dirty word around here.

They are, they are our number one competitor probably.

But no, they're good, good company and, uh, good products.

So, uh, that's great.

Um.

Kind, kind of curious.

So I, I read a statistic the other day that I really kind of struck me.

It said that, you know, with the advent of our Amazon culture and

everything online, that by the time a consumer actually calls a home

improvement contractor to their house.

They are already about 80% of the way through the buying cycle.

Um, you know, in terms of, you know, their decision making and they

know what they want and so forth.

Kind of curious, how do you coach your sales team to, um, connect with homeowners

in that environment who may already think they already have it all figured out?

Yeah, that's, that's a great question.

Um, I think the biggest thing that we have to do in that sense

is hear them out, let them talk.

Right.

Listen to what they have to say.

They're gonna express concerns or their opinions.

Right?

And I feel like so many salespeople make the mistake of.

to combat that right away or give them the information that they want to give them.

Like, you'll have your time for that.

I think it's really important to take the time to listen to the

customer and maybe there's some validity to what they're trying to

say, even if you don't agree with it.

Right.

Um, so I, I think understand and understand where their sources

are, where they're getting that information, and, and making sure

we're educating them around, um, what.

We experience.

So I think another thing I like to do in those situations if you've been in

the industry long enough, you're gonna have a similar type of customer that

you've dealt with in the past, right?

That has the same kind of issue, same concerns, whatever it may be.

And I always like to tell stories.

Tell stories of, Hey, I had a customer just like you had the same concern.

This is how we took care of him.

Love.

This is, yeah.

And this is my recommendation on what we do and here's why.

And so it just kind of puts them at ease.

It doesn't make them feel like a, a victim almost, right?

It's like, Hey, we're other people think just like you.

It's perfectly okay.

Like this is how we take care of those people.

that's a great way to put it too.

It's kind of reframing it from, not like a conflict, you know, but like you're

not trying to sell them something versus them trying not to be sold to versus,

know, here's what we've experienced.

We can help you out.

We can solve your problem.

You know, reframing it definitely goes a long way.

It certainly helps to build that trust without a doubt.

And I'm kind of reminded of something that Rodney Webb teaches and you know,

he teaches techniques for making every customer into almost be like a referral.

And I think when you talk about those other jobs you've done and.

They start to put themselves in the place of your former customer, it

starts to give them the mindset of being a referral, even though maybe

that lead wasn't actually a referral.

So

And I, I come from a Rodney web system,

do you?

Yeah,

Yeah.

So, um, a lot of, I don't, didn't take everything from

sure.

like I kind of made it into my own, but there's so much

good stuff in, in Rodney Web.

That's where a lot of my learning and stuff comes from in terms of kind of

the, the psychological part of sales, which is just fascinating to me.

We've never had him on the show.

We need to add him to our list.

Ethan.

I love to do that.

Cool.

Um, so the riffing industry, you know, it's kind of interesting.

I mean, I've been around.

Since dirt was three days old, they tell me.

But, uh, a long time and, you know, I'm, I'm seeing more change

probably in the last five years than I'd seen in the previous 40

years of my time in this industry.

And, you know, there's things changing with technology, sales, tools, materials.

Are there any innovations you're seeing out there right now that have

you particularly excited, um, you know, to see where that's gonna lead?

I think on, on the sales front of things, it's super exciting.

Um, just some of the technology we have for takeoffs and for, um, putting bids

together, proposals together, um, I've.

Shifted.

When I first got here diversified, we used old Excel files that, you know,

you put your estimate together and you take off numbers all into that

and it spit out a number for you.

Um, and we've adapted to a whole new system where I can a takeoff and get

a proposal written in 15 minutes.

And a, a nice professional looking proposal with, product information,

with warranty information, all of that.

So it's just made, online Now.

Customers can sign online.

They open up their email, look at the proposal, and they just click sign right

then and there, send us a check or pay credit card over the phone for a deposit,

and they're set up and ready to go.

You know, so, uh, that's, that's really changed the game.

Like, I just remember thinking back at my starting the, uh, painting company.

Everything was old school, pen and paper with the carbon copies.

You know, like, it's like things have changed, uh, immensely since then.

Um, so it's, it's cool to, uh, to see that component of it.

Um, I mean, just last year we.

Um, launched a, we call our instant estimate tool on our website, so

a customer can go to our website and get a, a ballpark estimate

for their home in under a minute.

Oh.

so they can get it.

They just put in their address, put in a few informations, they can

select the products they want, and it'll give them a ballpark price.

Say, Hey, this is what you should be budgeting for, for your, for your roof.

just little things like that that just make such a huge difference

for the customer experience, you know, and in today's day and

age of instant gratification, everybody wants things right now.

It's such a huge tool.

Well, and it, and it differentiates you from the guys that

haven't figured that out yet.

And you know, it kind of goes back to the things that, uh, another

previous guest, Marcus Sheridan.

A lot about, um, you know, they ask you answer, you gotta give 'em the answers

because if they don't get 'em from you, they're gonna get 'em from somebody else.

Well, I'm, I'm curious, what are you guys seeing in your market right

now in terms of interest in solar energy efficiency, sustainability?

Are those.

Picking up any steams at all, steam at all.

And of course, you know, now with the solar tax credits going

away, we're not quite sure what the impact that's gonna be.

But can you reflect a little bit on what's happening in that regard?

Yeah, absolutely.

On the solar front.

Um, yeah.

Exploding right now, right.

Right.

panicking trying to get their solar before the tax credit.

It's, um, like Arizona, it's, it's been a pretty big deal out

here for a handful of years now.

Um, and it's not something we really dive into much on our side.

Like we work with, we partner with some solar companies that take care of

our customers when they come across.

But yeah, it's not something we wanted to take on.

We did look into some of those like solar shingles and, you know, some of that

stuff that's out there on the market now and uh, we just didn't feel confident

in it yet to kind of take that on.

Um, you know, I think they got some work to do on that front before, uh, I think

that's ready to really, um, but I do think it's a really cool concept and I think it

actually looks pretty decent compared to just these ugly panels up on your roof.

But, um.

Yeah.

So, uh, the other component though of like energy efficiency, that's

obviously a big thing here in Arizona.

It gets 110 degrees out here during the summer.

ACS are constantly running.

Um, so energy efficiency has been a big proponent, especially in our custom homes.

They're always looking for that r value or looking for, you

know, a specific type of, um.

Regulations on, on their home.

And we've started to implement a lot more what we call cool roof systems.

So I know in shingles they got like the cool roof shingles, but even in

tile today, there's cool roof systems for tile roofs where it has, um,

like raised or arched battens where airflow can go through like a vented

bird stop to a ridge vent at the top.

Um, so it's cool to see how the industry's adapting to, um.

Accommodate all types of different roofs for that kind of system.

Well, it's been about a year and a half since I was last in Phoenix,

but I remember when I was there, I was thinking it was so hot.

I, I swear I could have baked cinnamon rolls on the hood of my rental car.

I'm, I'm pretty sure of it.

Yes.

Well, tell us, you, you had kind of alluded to it earlier, um,

AI and various digital tools.

Um, how do you see those, uh, continuing to impact, uh, your company, you know,

in terms of how you do business, how you sell, lead gen, all that type of stuff?

Ai, just like anything else has taken over the world at this point.

It's, um, it's, I had a meeting with, uh, one of our marketing companies

that we utilize and they're just kinda sharing the information of

how like AI has been impacting.

SEO, like SEO is a whole different ball game now, and I am no expert in it,

so don't ask me any questions on that.

But I, this is like, I know it's, uh, it's a completely different ball game.

Um, you know, you go to Google and type in sono and hotdog, right?

It's not gonna pull up where you get 'em.

It's gonna give you like a little list of, what a snoring hotdog is.

All from AI generation, right?

Same thing.

When you type in roofers, it's gonna give you an AI answer.

And most people are just reading that AI answer and not even scrolling

down to look at the different websites or blogs or whatever it is.

So it's, it's interesting to see how that's kind of affecting SEO.

Um, but I do think there's also.

Some really good uses for it.

Like we've looked into actually, um, using AI as a takeoff system

to where on our custom homes.

'cause as you alluded to earlier, the, uh, those custom homes get, man, those get

very, very difficult in the details, in the scopes of work are very, very, uh, So

we have to, I mean, sometimes it takes.

2, 3, 4 hours to get a takeoff done for a custom home.

And we've actually looked into automating it through AI where

it creates a takeoff for us.

We're still a little ways from that.

If we've been working on it.

I think it's gonna take some time to kinda get it dialed in.

But things like that, like think about.

Saving four hours of your time at a day to do one takeoff, I guess, is

gonna really increase our capacity, what one person can accomplish.

So, um, so I, I do see it as being an effective tool, um, that's will

help our industry in the long run.

Cool stuff.

Yeah, we're playing with that with AI also.

And you know, another thing we have kind of thought about is, okay,

how can we use AI to even help us predict what would be the most

efficient way to install that job?

I mean, you.

Know, if you got a four person crew, two are experienced, who aren't, you know,

how would you arrange them on that job to be absolutely as efficient as possible.

And, uh, so I, I think there's cool stuff.

It'll definitely get there here, uh, sooner.

Sooner rather than later probably.

Well, what do you think are some of the biggest challenges right

now facing, uh, residential roofing or, uh, companies like your own?

Yeah, I think, I mean, I think we've been talking about a big challenge

already and that's the technology

Mm-hmm.

of things.

Um, I think.

I, I hate to say it, but like, roofers are not the most

technology savvy people, you know?

And it's, um, uh, and it's ever evolving in that way.

Right?

And I think it's important for people to, not be afraid to look

into some of these systems to help you, uh, become more efficient.

And if you're not right, I think you're gonna be left behind.

You're leaving a ton of opportunity, uh, out there.

Um, so I think just.

The challenge of taking on that, um.

Adaptation of going with some of this technological advances and utilizing

it and being comfortable with it.

Right.

And it's, it's hard for a lot of people who've been in the industry for

a while to make such a big change in their business and how they do things.

And I think that's, that's a true and a real challenge.

and then the other one I think that's important, as we've already

alluded to, is a lead generation.

I think things are very, like, really changing on, How we can generate

leads because as we change to a new generation, right, and we're getting

more younger people that we're trying to sell to, um, some of these people

don't even like to talk to people, right?

They don't pick up the phone, they don't like we're moving to a world where I

think this is inter interesting concept and I think it's a reality where.

We could actually sell jobs without ever doing an onsite consultation.

'cause people don't want that.

Um, and uh, so I think that's an interesting concept that

I could lead towards that.

But I think the whole way we generate leads is gonna shift

between AI affecting it and.

Um, people not answering their doors when you go door knocking,

like it's, it's so tough out there.

I come from a world of door knocking.

That's how I generated most of my business.

When I first started, uh, my painting company, it was just door to door.

and it's just seeing how that's evolved over the past decade plus is just

astonishing how difficult it is anymore to find success on the door to door,

unless you're like in a storm market, right, where it's easy to sell like

a deductible versus a $20,000 reroof.

So to go along with.

Of new generation of customers, advice would you give to, you know,

a newer generation of salespeople?

You know, obviously you already kind of covered, you know, being driven,

not being lackadaisical and just kind of expecting it to all happen for you.

But what advice would you give, uh, you know, new people to the industry?

Yeah, I think, uh, for me in sales, it's, you gotta have an entrepreneurial mindset.

I think it can be so difficult when you labor yourself as like an employee.

Like kind of have to be willing to work after 5:00 PM or take those phone calls.

Like you have to have that entrepreneurial mindset.

Um, be, I'm, I'm a very goal oriented person, I, I think it's really important

to set smart goals, uh, but also have a plan of accountability around that

just for yourself or for your team if you're a sales manager, right?

Uh, so I think that's really important.

Note.

Uh, and don't be afraid to think outside the box.

Things are changing.

You gotta be able to evolve, like try new things.

It's, it's okay to, to give.

I mean, the two plus years I've been here, tried so many different

things just to see what sticks right.

And sometimes that's, that's what it takes.

Some trial and error.

And, um, don't be afraid to think outside the box and try to do things.

So much of what you've talked about today reminds me of something my

father told me years ago in business, and he always said, you know.

If in business you think you're holding your own, forget about it because

there's someone going around you.

Um, there is no such thing as holding your own.

And I think with the speed of change that's just increasing every year, uh, how

quickly someone else can go around you and you're doing all the great stuff, Jordan,

by being the one who's, uh, determined to go around all the competitors.

So Good stuff.

Well, uh, this has been great.

Is there anything we haven't covered today that you wanted to

be sure to share with our audience?

No, I don't think so.

I think we, we talked about a lot of like really cool stuff here today.

Um, I think, yeah, a lot of the stuff around the technology is interest.

Man, I'm, I'm excited to see where the industry kind of goes.

Um, I do see a big shift in kind of that momentum of how things are operating

and, um, I, just wanna continue to stay ahead of the trend best I can, you know,

and that that'd be another piece of advice to try to stay ahead of it and,

and explore those different options.

So, but no, I really, really appreciate you guys having me

on some, some good conversation.

Well, good, good advice you provided.

Thank you.

It's been great time together.

So before we close out and before I have you give your contact information,

I'm gonna ask if you're willing to participate in something we call.

Our rapid fire questions.

So these are just five questions.

Um, some are serious, some are not so serious.

All you have to do is give a top of mind response.

Are you up to the challenge of rapid fire?

Let's do, let's have some fun.

Okay.

You can ask the first one, Ethan.

What's a product or service that you've acquired recently

that was a game changer for you?

And it can be, you know, personal life or for work or whatever.

Air fryer

Doing some of that healthy eating that way, huh?

trying to, yeah.

Good for you.

Any particular brand?

I don't even know

Okay.

what the brand is, man.

I,

That's fine.

That's fine.

Good stuff.

Well, question number two, what is your dream car or other vehicle truck?

Or maybe it's a flying spaceship.

I don't know.

What's your dream vehicle?

So I'm like a old school American muscle.

Oh, awesome.

yeah.

So I'm gonna go with GTO.

Love that.

Love that.

Yeah, that's a great one.

My, uh, parents between 64 and 71 owned three.

Laman never had a GTO though, but they, they couldn't afford that,

but they were still nice cars.

Cool cars.

Yeah.

Okay, next question, Ethan.

I'm not a sales guy, but I've heard some very interesting stories

from some of our sales guys.

So what's a, what's the most unusual request you've ever had in roofing Sales?

my gosh.

I guess I'll just do like the most unusual job that I've had

to deal with here recently.

I'll, I'll tell this story.

Um, the guy had a putting green on his roof,

On his

so we had to literally create a roofing system.

That allowed drainage for his putting green that was

literally on top of his roof.

It was the weirdest, weirdest situation.

It was difficult.

It, yeah, it was not fun to deal with.

We had to do a TPO system underneath it and then landscapers came in, ruined

the TPO with all their stuff like it.

It was a disaster, but, uh, we gotta fix it in the end.

Taken care of.

The guy has a putting green on his roof now, so.

Now you can advertise your experience of doing.

Putting greens on roofs, so,

to Arizona.

that's what I was thinking.

Uh, next to last question, do you have any hidden talent

that folks may not know about?

Uh, no hidden talents.

Um, I guess my like, interesting fact though, I'll give you that, is I had

six wisdom teeth pulled out of my mouth.

Six.

That's,

four?

yeah.

Yeah.

had four on the bottom and two on the top.

that's my editor.

So I like to think, uh, you know, maybe I'm a little smarter for that.

I don't know, maybe they pulled all the wisdom out when they did that, so.

I think the fact that you could grow them means the wisdom must be there.

That's all I can think.

Yeah.

But it was painful.

I would say.

I was out, I was down for the counter for like three days after that.

They did 'em all at once.

All at once.

They put me under.

Yeah, they put me under and pulled 'em all out.

Wow.

Crazy.

All right.

Last question.

Um, what would you hope to be remembered for like years down the

road at the end of your career?

I, I think remembered for always.

Being there for, for my team.

Right.

So always having the, like, somebody that my team could always count on.

Right?

I, I take leadership very seriously.

Um, so I would, I would always want to be remembered for, yeah.

I was the guy that my team could always count on if they needed

something, they needed help or they needed, um, support with something.

So I, I'd say that'd be the biggest thing career wise.

That would be my biggest thing.

Yep.

That's a great answer.

Yeah.

It is good stuff.

Well, I am pleased to report also that we all got our challenge

words in, which was awesome.

Jordan, your word was.

Sonora and hotdog.

A no hotdog, which you worked in extremely well.

Um, I had the word cinnamon, which I worked in there.

And Ethan, you had,

Um, I had lackadaisical, which was, it was a fun one to fit

in, but I think I got there.

I didn't know if you were on make it, but you made it.

So.

Good deal.

Well, Jordan, thank you again for joining us today.

This has been great and very informative.

Great episode.

Uh, for someone who may want to connect with you, what are

best ways for them to do that?

Yeah, you can reach out to, uh, us on the website, reach out to directly

there at diversifiedroofing.com.

Um, or you can reach out to, to me directly, 6 0 2 8 8 5 7 1 3 3.

We'll put that in the show notes.

You're also on LinkedIn, if I remember right.

I've seen you out there.

Okay,

Yep.

Very good.

Well, thank you again, Jordan, for being with us today.

We appreciate it.

Thank you so much guys.

Appreciate your time.

And thank you to our audience for tuning into this episode of Construction

Disruption with Jordan Rueschhoff of Diversified Roofing in Phoenix.

Please watch for future episodes of our podcast.

We're always blessed with great guests.

Um, until next time we're together, though, keep on challenging, keep

on disrupting, keep on looking for better ways of doing things, and

don't forget to have a positive impact on everyone you encounter.

Uh, make them smile.

Leave them feeling encouraged.

Simple yet.

Powerful things you can do, so God bless and take care.

This is Isaiah Industry signing off until the next episode

of Construction Disruption.