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welcome to the e-commerce podcast
with me, your host, Matt Edmundson,

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the e-commerce podcast is all about
helping you deliver e-commerce.

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Wow.

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Now I am super, super excited with today's
guest, who is Jessie, Ryan from comedian.

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But before I get into my conversation
with Jesse, one of the things.

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We're starting to do is give a shout
out to past guests and episodes,

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just so you, dear listener, know
what we've talked about in the past,

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because we are getting a lot of new
subscribers to the show at the moment.

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Uh, and given that we are
talking about should use sell

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on multiple online marketplaces.

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It's a bit of a mouthful title.

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Isn't it.

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Today.

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I thought it would be great to
mention Lauren Gonzalez who.

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Did a great conversation, a weather's
on how to leave Amazon and how to

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set up your own website and brand.

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That was an awesome episode.

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A story.

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Remember that?

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Definitely check out my conversation
with Lauren and the other podcasts you

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want to check out with is with my fellow
Brit Mike Jones, uh, who talked to us

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about how to marry your business to, to
a strategy and the money will follow.

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That was a great conversation.

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Being ex special forces.

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So, uh, do check it out.

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Now, this episode is brought to you by
the e-commerce cohort, which helps you

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deliver e-commerce well to your customers.

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What's the cohort.

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I hear you say, well, it's
a brand new thing now.

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I'm sure you've come across
a bunch of folks stuck with

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their e-commerce businesses.

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Maybe it's yourself, or
maybe, uh, you've got siloed.

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Like I did into working
on just one or two.

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Of your e-commerce business
and miss the big picture.

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Well, enter the e-commerce cohort
to solve this particular problem.

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Oh yes.

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Uh, the cohort is a lightweight membership
group with guided monthly sprints,

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that cycle through all the key areas
of e-commerce the sole purpose of the

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e-commerce cohort is to provide you
with clear, actionable jobs to be done.

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So you'll know what to work
on and get the support.

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To what you need to get it done.

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I've no idea what was going
to say that, but to get the

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support you need to get it done.

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So whether you are just starting out
in e-commerce or if like me you've been

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around for a while, a well established
e-commerce, uh, uh, as, as I like to call

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them, e-commerce, uh, then check it out.

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I definitely want to
encourage you to check it out.

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Just head over to.

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Www dot e-commerce cohort.com
for more information, you're

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not going to want to miss it.

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It's gearing up for its
founding member launch.

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So if you've got any questions, uh,
that the website doesn't answer.

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Well, just email me directly at
Matt at e-commerce podcast.net.

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We'd love to hear from you.

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Uh, it's something that
we're super proud of here.

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So yes, definitely check that out.

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Jesse is the co-founder and managing
director of e-commerce Helion.

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He helps online retailers and D to C
brands navigate the E commerce jungle.

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I love that phrase, navigate
the e-commerce jungle.

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Now with a particular focus on
marketplaces and international expansion.

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Jesse helps online sellers to determine
which marketplace in which country,

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uh, offers the best opportunity.

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For them into expansion.

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So if you've ever thought about selling
a broad, uh, in a country, which is not

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native to you, check them out, the great
guys, uh, with the help of the very clever

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IE chameleon, software and team, Jesse
uses his expertise to help implement

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scalable market place, expansion plans
for experienced and novice sellers.

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Uh, like just as mission is to make it
as easy as possible for online sellers to

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expand their business into new markets.

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Because when business
grows everyone benefits.

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Yes it does.

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Which is why we're going to have a
fantastic conversation on how to get

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your e-commerce business into multiple
marketplaces, into multiple countries.

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Some of the tips and tricks
Jesse has learned, you're

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not going to want to miss it.

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Don't go.

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Awesome.

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So, Jesse, thank you for joining me
on this week's e-commerce podcast.

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Uh, whereabouts in the world are you sir?

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Thanks for having me.

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Uh, I am in Leipzig in the
oldest of Germany and Leipzig.

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You don't sound like you're from Leipzig.

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No, no, I'm, I'm, uh, I'm English.

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I've come by way of Australia.

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You have to forgive me.

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I still speak with a little bit
of a tweaking every now and then.

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And I was there for five years, but
I'm originally from, from wheelchair.

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So wheelchair Australia Leipzig.

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Yes.

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That's a, that's a heck of a
journey to get to, uh, east

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Germany or the old east Germany.

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Are you enjoying it over there?

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Yeah, so far I've been here
just coming up on seven years.

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So it's.

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It's a beautiful city.

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It's it's a little bit like
what Berlin was in the nineties.

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You got a really nice sort
of arts and music scene.

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Great nightlife when pre COVID
quite nightlife, um, and, uh, a

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beautiful inner city, but it's also
one of Jeremy's greenest cities.

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So there's lots of parks
and lots of nature.

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And yeah, it's also a really
calls every call tech scene here.

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Lots of startups.

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So it's a nice place to be.

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Very good.

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Very good.

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And I, I'm assuming, uh, if you've
been there seven years, your

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German is pretty, pretty recently.

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It's a lot better now
than it was when I landed.

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I still had my GCSE job and I could count
to 20 and I could tell people I had a cat.

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That's really funny.

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I can still tell now I'm 13.

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Yeah.

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Which is the last time most
of the German GCSE German.

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Doesn't get you far into.

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No, no, no, no.

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That was my experience.

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I remember I used to work a lot actually
with a German company a few years ago and

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we'd go to Germany on a regular basis and,
um, And, uh, loved it, loved the people.

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And fortunately they, for me, they
spoke fairly good English because my

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German sort of extended to being able
to order a beer, uh, and get directions.

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And as long as those directions
was go straight down this road and

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take the first left, I was okay.

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That's that's generally how it worked.

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So what do you do in, in Leipzig?

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What's your date?

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Uh, so I I'm co-founder and
managing director at the chameleon.

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Um, so I take care of.

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Most of the commercial
side of the business.

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So sales, marketing partnerships
dealing with investors.

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My business partner, Edward
is the genius behind the show.

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Um, his PhD is.

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Something to do with data science.

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And, uh, he's, he's been applying that
specifically to marketplaces since 2007.

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So he's, he's the
technical genius behind it.

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And he heads up the product development
and making sure that we've got a

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good product on the market and I'm
responsible for making sure that

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we've got people to find a new user.

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Wow.

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Well, and so, um, so it
chameleon was born, uh, and,

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um, just a quick elevator pitch.

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Just tell people what you chameleon does.

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We are, we, we try to be a
complete solution for product data.

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For online sales channels.

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Our specific focus is marketplaces
because they tend to be the most complex

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part when it comes to product data.

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Um, and what I mean by that is
things like titles, bullet points,

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descriptions, um, attribute
values, like color size material.

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When you, when you haven't a product
that you're trying to sell online,

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obviously you have to provide a lot of
information about it and the channel

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where you're trying to sell it.

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Specifically marketplaces, but every
channel has its own requirements

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about how you can do that.

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How long has a title allowed to be,
you know, Do, are you allowed to

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call the product dark blue or is
it Royal blue or Navy blue Marine

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or Marine blue and then obviously
different languages come into play.

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And so, um, when you start dealing with
a lot of products and sometimes across

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a lot of categories and you want to
then sell those on a lot of marketplaces

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in a lot of countries, It becomes very
hard to stay on top of all of that work.

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Uh, and, and so he chameleon
reduces that workload.

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We, we automate a lot with, we automate
the things which can be automated

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without sacrificing the data quality.

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Uh, and then we try and make it
easy to you understand how to create

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data for a specific channel without
the user having to understand

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specifically how that channel.

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Okay, so, and this is what we're going
to get into now is like, um, should

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we sell on, uh, online in multiple
marketplaces, through multiple channels?

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And I'm thinking, you know, we have a
wide range of listeners on the show.

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We have guys just starting out in
e-commerce and if that's you awesome.

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Welcome to the welcome to the team.

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Uh, uh, welcome to the family.

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Should I say?

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And we have people that maybe have been
around a while and maybe do do, um,

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some sales through different channels.

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Maybe they use software like channel
advisor, or they've come across

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things like this in the past.

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Um, so let's start with the sort of the
basics, um, and let's get fundamental.

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If I'm thinking about this, what,
what do you mean when we talk

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about different market places?

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What, what, what is that?

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Um, marketplaces the word marketplace is
these days quite often used synonymously

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with Amazon and it, especially for
most e-commerce retailers have a very

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technical, have a very easy technical
solution for selling on Amazon mode,

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whether it's Magento, Brightpearl
big commerce, Shopify, pretty much.

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Website or every a website provider or
platform, however you want to call it has

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a technical connection to allow a seller
to advertise their products on Amazon.

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Um, that technical connection is
only one part of the puzzle, because

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let's say you've got a title on your
website, which is 250 characters long,

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but for a specific category on Amazon,
you're only allowed 150 characters.

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You then have to decide, okay.

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Do I let this technical connection
chop the end of my title or do I now

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write a specific title for Amazon?

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And now I have two titles in my school.

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So, so a marketplace then, uh,
is where I'm currently selling.

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So if I'm selling with my Shopify site
somewhere I'm selling into versus call

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it the web, um, and then I have the
option to also sell the same products

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on Amazon, which would be a different
marketplace or a different channel.

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I think, uh, the way that I try
to sort of differentiate it is I

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would say that sellers are typically
familiar with platforms, but

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like I listed a few just before.

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On a platform, the seller themselves
is responsible for generating.

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On a marketplace.

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The, I would differentiate, I would define
the marketplace as the channel, which

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is the channel, which is responsible,
responsible for generating the traffic.

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And the seller only has to
advertise their products, right?

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I'm with you.

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So Amazon has a captured market already.

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That's why you want to sell on Amazon.

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You know, they've already got a
whole bunch of people going to their

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platform, so you don't have to deal
with Amazon to get them to sell

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your product over your competitor.

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Kind of thing, what you have to
do is differentiate yourself.

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Yeah.

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So that's the channel.

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Um, so that's how you differentiate that.

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And I like that.

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And that's how you
differentiate platforms.

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So on that platform, your
Shopify platform, you have to go

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generate the traffic on Amazon.

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You don't, you have to figure out how to
get at the top of the queue on Amazon.

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Um, so what are the, um, I guess one of
the questions is how do marketplaces then

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create value for e-commerce businesses.

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So I get that there are these
different marketplaces out there.

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Um, how does that create value
for me, especially if I'm

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listening to you talk about.

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All the different marketplaces, going to
have all kinds of different rules and sets

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and things that I need to think about.

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Um, I think one of the biggest, one
of the biggest ways that it's going to

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create value is exactly what we just
talked about with the captured market.

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Every, every marketplace will
generally already have an audience.

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Um, the idea there is to go where
your buyers are already shopping.

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Now, if a buyer is already aware
of your brand or your, or your

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00:12:33,885 --> 00:12:36,675
business, Of course, they probably
already coming to your website.

233
00:12:36,705 --> 00:12:38,865
However, they've discovered it,
whether they know it from a brick and

234
00:12:38,865 --> 00:12:41,715
mortar store, and then they go to your
online shop or whether they've seen

235
00:12:41,715 --> 00:12:45,015
it on a Facebook ad or wherever else
that they already know your business.

236
00:12:45,314 --> 00:12:47,745
You've got those, you've got
those customers, they're yours.

237
00:12:47,745 --> 00:12:50,625
You can put them into a
marketing sequences and,

238
00:12:50,625 --> 00:12:51,824
and, and keep them as yours.

239
00:12:52,890 --> 00:12:56,400
Marketplaces that you find new buyers
where they're already shopping now.

240
00:12:56,790 --> 00:13:00,360
Um, Amazon love it or hate it.

241
00:13:00,449 --> 00:13:03,270
Um, has a very large market share.

242
00:13:03,510 --> 00:13:06,000
There's a number of buyers that will
exclusively buy on Amazon because

243
00:13:06,000 --> 00:13:08,699
they pay for a prime membership or
they expect to get the, you know,

244
00:13:08,760 --> 00:13:09,810
they're just familiar with it.

245
00:13:09,870 --> 00:13:11,880
It's, it's a very easy
customer experience.

246
00:13:12,510 --> 00:13:13,790
There are other buyers who.

247
00:13:14,819 --> 00:13:18,270
Either because they're anti Amazon,
or perhaps because they are simply

248
00:13:18,270 --> 00:13:21,569
looking for more niche products, they
will go to other marketplaces, whether

249
00:13:21,569 --> 00:13:24,900
it's Etsy for sort of more homemade
products, or maybe they're going to.

250
00:13:25,665 --> 00:13:31,875
Um,  for DIY products or, uh, maybe the
mango, which is a German marketplace

251
00:13:31,875 --> 00:13:35,865
specifically catered for, for like young,
their target market is like young mothers.

252
00:13:36,045 --> 00:13:38,444
So there's lots of homemade products
and baby products and things.

253
00:13:38,775 --> 00:13:41,745
Um, and so if you're, if you're looking
for a particular product, a lot of

254
00:13:41,745 --> 00:13:46,515
buyers will go specifically to a
certain channel to shop around rather

255
00:13:46,515 --> 00:13:49,335
than going to a brand, especially if
you haven't yet discovered your brand.

256
00:13:49,935 --> 00:13:55,135
Now, when that buyer finds your product
on the market, In an ideal world, they'll

257
00:13:55,145 --> 00:13:57,745
be so happy with it that the next time
they want to buy your product, you're

258
00:13:57,745 --> 00:13:59,065
going to go directly to your website.

259
00:13:59,575 --> 00:14:02,305
And that's when you can then capture that
buyer, you get their email address, you're

260
00:14:02,305 --> 00:14:04,675
allowed to keep their data, and then you
can carry on staying in touch with them.

261
00:14:05,365 --> 00:14:08,215
And that's actually a fair point
because that's probably, I mean,

262
00:14:08,215 --> 00:14:12,415
I get the advantage or the value,
um, uh, for an e-commerce business

263
00:14:12,415 --> 00:14:15,655
of trading on platforms like Etsy
and Amazon and so on and so forth.

264
00:14:15,685 --> 00:14:17,075
If that's the right marketplace fit.

265
00:14:17,770 --> 00:14:21,339
Well, what you're doing, which we're
going to get into, but I guess one of

266
00:14:21,339 --> 00:14:26,829
the disadvantages is, um, certainly
with Amazon, it's their customer it's

267
00:14:26,829 --> 00:14:28,469
that they keep the email address.

268
00:14:28,489 --> 00:14:30,760
You don't, you don't get
that information, right.

269
00:14:30,760 --> 00:14:34,420
Is that, is that true
of most marketplaces?

270
00:14:34,420 --> 00:14:38,619
And is that perhaps the key disadvantage
of trading on different marketplaces?

271
00:14:39,250 --> 00:14:42,040
Um, Amazon, Amazon are extremely
protective of their customers.

272
00:14:43,155 --> 00:14:44,805
Not every marketplace is the same.

273
00:14:44,805 --> 00:14:48,075
There, there there's two sides to this
coin because there's the legal side.

274
00:14:48,525 --> 00:14:51,735
For example, if you're selling, if
you're fulfilling to a consumer, to

275
00:14:51,735 --> 00:14:55,515
an Amazon customer yourself, you do
get their name, their address, their

276
00:14:55,515 --> 00:14:59,175
email address, or an email address at
which to reach which to contact them.

277
00:14:59,775 --> 00:15:02,355
You're supposed to delete it after a
certain amount of time because of GDPR.

278
00:15:03,135 --> 00:15:08,445
Um, other marketplaces
are less fussy about.

279
00:15:09,690 --> 00:15:13,470
Amazon, for example, don't allow you
to put things in the box that would,

280
00:15:14,010 --> 00:15:17,910
would attempt to get the buyer to go
to your website and Amazon control

281
00:15:17,910 --> 00:15:22,140
that they will order items from you and
have people check what's in the box.

282
00:15:22,740 --> 00:15:24,390
Other marketplaces don't do that as much.

283
00:15:24,420 --> 00:15:27,870
Now this is one of the great things
about non-Amazon marketplaces is

284
00:15:28,440 --> 00:15:33,090
they know they're not Amazon and
they do a lot to make it easy for

285
00:15:33,090 --> 00:15:34,290
sellers to sell on their plan.

286
00:15:35,220 --> 00:15:38,939
And they generally speaking
most non-Amazon marketplaces.

287
00:15:38,939 --> 00:15:40,230
See it as more of a partnership.

288
00:15:41,670 --> 00:15:44,490
They are more catered towards
the seller than to the buyer.

289
00:15:44,550 --> 00:15:49,949
Now you can obviously debate a lot
about whether or not that's the right

290
00:15:49,949 --> 00:15:53,250
way to go, because one of the things
that makes Amazon great, or what

291
00:15:53,250 --> 00:15:55,829
makes Amazon successful, I should
say is their focus on the buyer.

292
00:15:56,910 --> 00:16:01,980
Uh, you know, we've all seen Jeff
Bezos's flywheel, um, But non-Amazon

293
00:16:01,980 --> 00:16:06,090
marketplaces that focus on the seller,
make it very easy for the seller to

294
00:16:06,090 --> 00:16:11,250
sell that because they know that this
seller won't generate the same amount

295
00:16:11,250 --> 00:16:12,810
of revenue as they do on Amazon.

296
00:16:13,439 --> 00:16:17,250
So what they need to do is they need
to make it easy for them to generate

297
00:16:17,250 --> 00:16:20,310
any revenue there so that they
continue to sell that because without

298
00:16:20,310 --> 00:16:23,400
the products they won't then get the
buyers, which attracts more sellers.

299
00:16:24,615 --> 00:16:25,995
Yeah, that's interesting.

300
00:16:26,205 --> 00:16:26,835
That's interesting.

301
00:16:27,075 --> 00:16:32,085
So there are marketplaces out there that
will work more as a partnership with you.

302
00:16:32,415 --> 00:16:40,405
Um, absolutely than, than Amazon
and I guess, um, marketplaces, um,

303
00:16:43,439 --> 00:16:45,270
I'm sitting here and I'm thinking,
well, this all sounds great.

304
00:16:45,270 --> 00:16:47,610
You know, you've got all these different
channels and you reeled off a few

305
00:16:47,610 --> 00:16:51,750
and the obvious ones are Amazon Etsy,
if it's sort of homemade type stuff.

306
00:16:51,750 --> 00:16:56,310
And, uh, when you mentioned, um,
uh, mango lamb, is that right?

307
00:16:56,800 --> 00:16:58,180
Yeah, the mango in Germany.

308
00:16:58,360 --> 00:17:01,810
And I also mentioned Manno Manto,
which is a DOA marketplace.

309
00:17:01,990 --> 00:17:02,890
How many?

310
00:17:03,160 --> 00:17:06,040
I don't know if you know the answer,
how many marketplaces are there

311
00:17:06,040 --> 00:17:07,300
out there for me to think about.

312
00:17:09,375 --> 00:17:11,625
It D there's both niche.

313
00:17:11,835 --> 00:17:16,035
So product category specific and
generalist marketplaces, there

314
00:17:16,035 --> 00:17:18,615
isn't really an answer to how
many there are, because the, one

315
00:17:18,615 --> 00:17:22,214
of the things that's happened,
especially since post a post COVID.

316
00:17:23,145 --> 00:17:27,944
Um, it was already a trend before COVID,
but it's definitely become a thing now

317
00:17:27,974 --> 00:17:34,335
since 2020 many established e-commerce
stores and now becoming marketplaces.

318
00:17:35,235 --> 00:17:37,245
So I mentioned the product.

319
00:17:38,370 --> 00:17:39,750
It is what attracts buyers.

320
00:17:40,290 --> 00:17:45,630
And if your, for example, um, uh,
German, another German example

321
00:17:45,630 --> 00:17:47,460
is a business called Galleria.

322
00:17:47,720 --> 00:17:52,020
They are kind of the German version
of like a house of Fraser and

323
00:17:52,140 --> 00:17:55,920
they had the, you know, a company
like this or media market, which

324
00:17:55,920 --> 00:17:57,000
is like the German version of.

325
00:17:58,815 --> 00:18:00,585
When they're thinking,
how do we get more buyers?

326
00:18:00,794 --> 00:18:01,185
They think what?

327
00:18:01,185 --> 00:18:02,385
We need to offer more products.

328
00:18:02,475 --> 00:18:05,445
We need to expand our, expand our
range, have more categories, have more

329
00:18:05,445 --> 00:18:07,004
products within the existing categories.

330
00:18:07,455 --> 00:18:10,875
Um, how do we do that
quickly and effectively?

331
00:18:10,875 --> 00:18:13,485
Well, if we go and just buy a bunch
more products, we've got a massive cash

332
00:18:13,485 --> 00:18:17,794
outlay and realistically, we're just
another seller offering the same products.

333
00:18:17,794 --> 00:18:18,675
So how do we differentiate?

334
00:18:19,935 --> 00:18:22,005
It's very hard for them to
do that and very expensive.

335
00:18:22,035 --> 00:18:25,065
The easy way to do it is to open
the doors to their established

336
00:18:25,065 --> 00:18:28,155
website that already gets traffic
because it's a well-known brand.

337
00:18:28,695 --> 00:18:31,335
And, and, you know, in, in Germany
media market, it's the place to go for

338
00:18:31,335 --> 00:18:33,345
electronics, just like Curry's PC world.

339
00:18:33,795 --> 00:18:37,725
Um, they opened the doors and
they let other sellers advertise

340
00:18:37,725 --> 00:18:38,475
their products on their own.

341
00:18:40,290 --> 00:18:42,750
And those sellers benefit from
the captured audience at that.

342
00:18:43,080 --> 00:18:48,240
Now marketplace has, um, the marketplace
gets to see that the traffic, they

343
00:18:48,240 --> 00:18:50,910
get to see which products are doing
well, which categories are doing well.

344
00:18:50,910 --> 00:18:55,890
They get the customer information shortly
and you get 15% on average of the sale.

345
00:18:55,920 --> 00:18:58,230
They keep their commission and
the seller obviously keeps.

346
00:18:59,250 --> 00:19:02,310
The proceeds of the sale for
them, although the majority of it.

347
00:19:02,820 --> 00:19:06,330
Um, but it's a very quick way for
them to expand their product range.

348
00:19:06,330 --> 00:19:09,480
And so to answer your question,
there's new marketplaces popping up

349
00:19:09,510 --> 00:19:13,140
all the time and there's technology
now specifically developed to help

350
00:19:13,830 --> 00:19:16,170
make this transition seamless.

351
00:19:16,710 --> 00:19:18,720
So there's companies which
exist yesterday, which are

352
00:19:18,720 --> 00:19:19,680
now suddenly a marketplace.

353
00:19:20,940 --> 00:19:25,320
Um, and it means that there's
forever more opportunities to

354
00:19:25,320 --> 00:19:26,700
be selling on marketplaces.

355
00:19:27,390 --> 00:19:28,590
That's a really interesting thought.

356
00:19:28,590 --> 00:19:31,650
I mean, I, I get as an e-commerce
business owner, I would want to

357
00:19:31,650 --> 00:19:34,800
sell onto the marketplaces and
find the channels to sell at.

358
00:19:34,920 --> 00:19:37,770
Um, I get that it's not all
sunshine and rainbows that there

359
00:19:37,770 --> 00:19:40,830
are some pros and cons to doing
this that I have to think through.

360
00:19:41,820 --> 00:19:46,830
But I'd never actually thought, um, on
one of my established business websites

361
00:19:46,830 --> 00:19:51,750
to become a marketplace itself to say,
right, actually, if you want to sell on

362
00:19:51,750 --> 00:19:54,060
our website, you can, these are our terms.

363
00:19:54,060 --> 00:19:55,350
We're going to take 15% off.

364
00:19:56,175 --> 00:20:00,075
Um, you're going to fulfill it or whatever
the specific ones of the marketplace are.

365
00:20:00,795 --> 00:20:02,865
That's a really interesting idea.

366
00:20:02,865 --> 00:20:07,245
And I can see why, why, why you say
since post COVID, a lot of people

367
00:20:07,245 --> 00:20:11,025
have now started to look at this as
a, as a real sort of possibility.

368
00:20:11,685 --> 00:20:13,335
And it's who.

369
00:20:14,835 --> 00:20:17,055
The idea is who or who is it,
that's actually doing that.

370
00:20:17,055 --> 00:20:19,395
And it's a lot of the
established household names.

371
00:20:19,395 --> 00:20:24,075
It's the brick and mortar businesses
that have a well-known presence within a

372
00:20:24,075 --> 00:20:29,295
country or within a region, um, that had
to pivot to a more of an e-commerce model.

373
00:20:29,295 --> 00:20:32,295
Some of them were further along
in that process than others.

374
00:20:32,325 --> 00:20:34,815
Some of them are just pure play brands.

375
00:20:35,295 --> 00:20:39,255
Um, some of them are more traditional
retailers, but either way they

376
00:20:39,255 --> 00:20:40,725
had to do something to try and.

377
00:20:41,700 --> 00:20:43,590
Survive through, through the pandemic.

378
00:20:43,650 --> 00:20:48,060
And it's a step that a lot of them have
taken and are doing quite well with.

379
00:20:48,360 --> 00:20:48,720
Yeah.

380
00:20:49,140 --> 00:20:51,780
And it's something I think there is demand
for as well, because you know, we're in

381
00:20:51,780 --> 00:20:54,930
a, we're in a day and age when Amazon
gets a lot of negative press and there,

382
00:20:54,960 --> 00:21:00,720
there is a, a large number of the buying
population who actively avoid buying on

383
00:21:00,720 --> 00:21:04,470
Amazon and they need somewhere else to go.

384
00:21:05,670 --> 00:21:06,480
Yeah, no, they do.

385
00:21:06,720 --> 00:21:07,560
And I, and you're right.

386
00:21:07,590 --> 00:21:09,930
I think, and there are more and
more of these sort of niches

387
00:21:10,320 --> 00:21:11,520
sort of popping up online.

388
00:21:11,520 --> 00:21:15,210
So to take your example of, um, I mean,
it seems an obvious platform where it's

389
00:21:15,210 --> 00:21:18,270
an issue it's homemade, it's, it's a
niche there where I would automatically

390
00:21:18,270 --> 00:21:21,360
think to go to if that's the kind of
product that I want more so than that.

391
00:21:21,909 --> 00:21:22,450
I'm guessing.

392
00:21:22,990 --> 00:21:26,139
And I, I'm going to assume that if
I'm in a various different niche

393
00:21:26,170 --> 00:21:30,399
niche, and I'm, I'm pretty keyed up
in that area, I will know what those

394
00:21:30,399 --> 00:21:31,870
marketplaces off of that nation.

395
00:21:31,879 --> 00:21:33,790
I'm going to be much more
inclined as a customer.

396
00:21:33,790 --> 00:21:37,780
I'm guessing to go and buy from those
marketplaces because they're going

397
00:21:37,780 --> 00:21:39,220
to be much more tailored products.

398
00:21:39,610 --> 00:21:40,750
I'll get the community.

399
00:21:40,750 --> 00:21:41,740
The community will get me.

400
00:21:41,740 --> 00:21:42,879
The values will be the same.

401
00:21:43,240 --> 00:21:47,110
Um, I can see the, I can
see the benefits of that.

402
00:21:47,409 --> 00:21:49,240
Um, okay.

403
00:21:49,240 --> 00:21:54,855
So, uh, I quite liked that, that little
rabbit trail there of, uh, and as you,

404
00:21:54,975 --> 00:21:57,795
as you were talking, actually have
companies such as net marketplaces.

405
00:21:57,825 --> 00:22:03,105
Um, the one example that came to mind is
next here in the UK, um, next have done it

406
00:22:03,425 --> 00:22:07,065
and they sell an awful lot more on their
website than they do in their stores now.

407
00:22:07,335 --> 00:22:10,185
Um, and being BNQ have just announced
they're gonna do it as well.

408
00:22:10,245 --> 00:22:10,635
Right.

409
00:22:11,085 --> 00:22:11,445
Okay.

410
00:22:11,535 --> 00:22:20,115
Um, so there's, it's really happening and
I think, um, Another another very relevant

411
00:22:20,115 --> 00:22:23,715
factor to, to these companies, which are
building out marketplaces is, as I said,

412
00:22:23,985 --> 00:22:27,795
their role is to now make it easy for
people to start selling on these channels.

413
00:22:28,725 --> 00:22:33,045
Um, so even this, this is probably less
relevant for your listeners who, for small

414
00:22:33,045 --> 00:22:35,715
businesses, but perhaps for some of the
larger ones or, or businesses with larger

415
00:22:35,715 --> 00:22:41,205
inventories, just because a marketplace
has a niche doesn't necessarily mean that

416
00:22:41,205 --> 00:22:43,035
they intend to always have that niche.

417
00:22:44,280 --> 00:22:48,240
Case and point is if you go into
being cute and as we're being Q store,

418
00:22:48,540 --> 00:22:54,480
you've got products from the garden
center to hardware to pats, you might

419
00:22:54,570 --> 00:22:56,460
think of being Q as a hardware store.

420
00:22:56,490 --> 00:22:56,700
Yeah.

421
00:22:57,360 --> 00:22:59,190
But they still sell products
in other categories.

422
00:22:59,190 --> 00:23:01,980
Now, if you were to go to a marketplace
or if you see a marketplace and

423
00:23:01,980 --> 00:23:02,760
you know that it's a good one.

424
00:23:03,794 --> 00:23:06,044
But you think maybe it's
not relevant for you?

425
00:23:06,165 --> 00:23:09,945
There's no reason that you, as a seller,
can't reach out to the partner, to the

426
00:23:09,945 --> 00:23:12,554
team at that marketplace specifically,
and just say, Hey, look, I've got

427
00:23:12,585 --> 00:23:14,445
150,000 skews in this category.

428
00:23:14,985 --> 00:23:15,615
Want to sell them?

429
00:23:15,735 --> 00:23:16,064
Yeah.

430
00:23:16,754 --> 00:23:18,975
If you can get a technical connection
that works well between the two and

431
00:23:18,975 --> 00:23:21,314
it's, you know, you maybe do a little
bit of investment in the biggest.

432
00:23:22,185 --> 00:23:26,985
To get that, to get those listings live
there suddenly you're the only seller

433
00:23:27,195 --> 00:23:29,115
on that marketplace in that category.

434
00:23:29,865 --> 00:23:31,425
And you know, that that
marketplace gets traffic.

435
00:23:31,425 --> 00:23:34,485
And if somebody is going on there to
buy a box of screws and sees it jumper

436
00:23:34,485 --> 00:23:39,764
with a guy with holding a hammer on it
or something that's, you know, slightly

437
00:23:39,764 --> 00:23:43,094
relevant or even, you know, you can
be clutching at straws there, but

438
00:23:43,094 --> 00:23:46,034
it's about having your product shown
where your buyers are already looking.

439
00:23:47,399 --> 00:23:48,030
That's really good.

440
00:23:48,719 --> 00:23:52,350
Well, Jesse, I have several
questions now going through my head.

441
00:23:52,469 --> 00:23:55,560
I'm like, uh, well, how do I get started?

442
00:23:55,560 --> 00:23:58,620
How do I find these marketplaces
and how do I make it work?

443
00:23:58,620 --> 00:24:02,010
So we're going to get into those
questions right after we have heard

444
00:24:02,010 --> 00:24:03,780
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445
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having to worry about the boring stuff.

455
00:24:38,820 --> 00:24:40,730
So what do you say, are
we a good fit for you?

456
00:24:41,700 --> 00:24:45,360
Come check us out@oriendigital.com
and let us know what you think.

457
00:24:53,940 --> 00:24:55,590
So I am back with Jesse.

458
00:24:55,620 --> 00:24:59,460
Uh, we're talking about marketplaces
and channels, Jesse, I guess the big

459
00:24:59,460 --> 00:25:02,580
question for me, I'm listening to
you talk and it's all very great.

460
00:25:02,610 --> 00:25:05,040
And my head is swimming
with possibilities.

461
00:25:05,790 --> 00:25:06,750
Where do I start?

462
00:25:06,750 --> 00:25:09,690
How do I find these marketplaces?

463
00:25:09,690 --> 00:25:11,370
Because they're popping up all the time.

464
00:25:11,790 --> 00:25:13,379
What's the best way for me to get.

465
00:25:15,210 --> 00:25:16,440
There's a lot of ways.

466
00:25:16,500 --> 00:25:19,889
Um, you can either reach out if you
know which marketplaces are there.

467
00:25:19,889 --> 00:25:21,810
You can always reach out
directly to the marketplace.

468
00:25:22,050 --> 00:25:23,040
Most of them will have.

469
00:25:23,450 --> 00:25:27,120
And there's a good way of finding out
if a website also offers a marketplace.

470
00:25:27,120 --> 00:25:30,360
If you, when you're looking on their
website, pick control F to find and

471
00:25:30,360 --> 00:25:32,159
just type sell with or sell it on.

472
00:25:32,850 --> 00:25:35,850
And usually in the photo, there'll
be some little bit hidden away that

473
00:25:35,850 --> 00:25:39,000
says, sell with us or sell on our
marketplace or partner with us.

474
00:25:39,330 --> 00:25:41,070
And you can just look there
and then that will take you

475
00:25:41,070 --> 00:25:42,300
to a form where you can apply.

476
00:25:42,930 --> 00:25:47,310
Um, Generally speaking with
these larger marketplaces or.

477
00:25:48,510 --> 00:25:52,560
Any channel, which is either just
transitioning to a marketplace or

478
00:25:52,720 --> 00:25:55,920
marketplaces, which have a little
bit more clout, there is a bit more

479
00:25:55,920 --> 00:25:58,379
legwork involved in getting an account.

480
00:25:58,590 --> 00:26:03,360
Um, you know, oftentimes when you fill
in that form on the website, you'll land

481
00:26:03,360 --> 00:26:06,000
in a queue somewhere, and it might be
six months until you hear back from them.

482
00:26:06,000 --> 00:26:08,910
Because quite often, what will happen for
all the reasons that I've just explained.

483
00:26:09,485 --> 00:26:12,905
There are professional marketplace
sellers who will apply for these

484
00:26:13,355 --> 00:26:15,095
channels as soon as they possibly can.

485
00:26:15,755 --> 00:26:19,325
And it's often too much work for the
marketplace before the team behind

486
00:26:19,325 --> 00:26:22,025
this new marketplace to get on top of.

487
00:26:22,085 --> 00:26:25,265
And so you'll often have, you
know, maybe a team of five

488
00:26:25,295 --> 00:26:27,245
to 50 people at this company.

489
00:26:28,155 --> 00:26:29,925
Responsible for onboarding new sellers.

490
00:26:30,254 --> 00:26:31,455
And for them it's a new process.

491
00:26:31,455 --> 00:26:34,065
So there's often a lot of legwork involved
trying to figure out how to do it.

492
00:26:34,065 --> 00:26:37,004
And so quite often, new sellers
will get dumped into a, into a pool.

493
00:26:37,575 --> 00:26:41,085
And I mean, there are marketplaces where
I've seen people sitting there waiting to

494
00:26:41,085 --> 00:26:43,274
open an account for two years sometimes.

495
00:26:43,905 --> 00:26:49,544
Uh, so honestly, I mean, it,
it sounds, uh, I don't want to.

496
00:26:50,399 --> 00:26:51,840
Plug ourselves too much.

497
00:26:51,879 --> 00:26:53,850
This is an area where we then help people.

498
00:26:53,940 --> 00:26:57,030
Um, it doesn't necessarily mean
that somebody has to take out our

499
00:26:57,040 --> 00:26:59,760
services, but we can at least kind
of make the introduction and often

500
00:26:59,760 --> 00:27:02,909
going via virus service provider
that already has an existing

501
00:27:02,909 --> 00:27:04,080
relationship with the marketplace.

502
00:27:05,695 --> 00:27:09,145
If that service provider introduces you
as a seller, it's a good way to kind

503
00:27:09,145 --> 00:27:13,345
of get a foot in the door and kind of
differentiate yourself from other sellers.

504
00:27:13,855 --> 00:27:14,365
Fair enough.

505
00:27:14,575 --> 00:27:15,355
That's fair enough.

506
00:27:15,835 --> 00:27:18,925
So there's, if I want to, I obviously
there's going to be marketplaces that

507
00:27:18,925 --> 00:27:22,705
I know about those things and just be
searching around that industry that

508
00:27:22,705 --> 00:27:26,245
needs trying to find who else is doing
what, looking on people's websites.

509
00:27:26,245 --> 00:27:30,625
So with us, look for that phrase or
similar, um, sell through as sell on

510
00:27:30,625 --> 00:27:33,415
is, uh, you know, those kinds of things.

511
00:27:35,160 --> 00:27:38,520
And then reaching out to them or
using service platforms like yourself,

512
00:27:38,610 --> 00:27:43,200
uh, which can also help with that
introduction just out of curiosity, your

513
00:27:43,200 --> 00:27:45,630
platform, that technical connection.

514
00:27:46,350 --> 00:27:49,500
Um, well, let me, let me take a
step back for, I I've gone too far

515
00:27:49,500 --> 00:27:50,730
down my rabbit trail in my thought.

516
00:27:51,090 --> 00:27:52,890
Um, let me just take a step back.

517
00:27:53,730 --> 00:27:54,000
Sorry.

518
00:27:54,000 --> 00:27:54,570
I've got.

519
00:27:55,425 --> 00:27:59,835
Let's say a list of 10, 15 marketplaces
that I think I can work with.

520
00:28:00,285 --> 00:28:04,965
Um, I get what you're saying in
that I have now very quickly come up

521
00:28:04,965 --> 00:28:10,485
with a huge nightmare, uh, possible
Jeremy sort of possible nightmare

522
00:28:10,485 --> 00:28:14,865
scenario, which says for every channel
I want to promote my products on.

523
00:28:14,895 --> 00:28:19,455
I have to think about my products in the
format that that channel wants those.

524
00:28:20,565 --> 00:28:21,045
Put in.

525
00:28:21,645 --> 00:28:24,645
And so you mentioned it earlier
in our pre-call you were talking

526
00:28:24,645 --> 00:28:26,115
about, you take the color blue.

527
00:28:26,115 --> 00:28:29,865
For example, I sell a t-shirt in blue
while on my platform, it might be

528
00:28:29,865 --> 00:28:34,545
called blue, but on Amazon, I might
have to call it Royal blue and on Etsy,

529
00:28:34,545 --> 00:28:36,105
I might have to call it Navy blue.

530
00:28:36,105 --> 00:28:41,715
And I mean there's how, how
do you even go about sort of.

531
00:28:43,635 --> 00:28:45,764
Working your way through
that kind of thing.

532
00:28:46,125 --> 00:28:49,665
So what I mean, it it's like, it
sounds good, but I, now I've got a

533
00:28:49,665 --> 00:28:53,084
big admin men nightmare on my hands
and I know your software can help, but

534
00:28:53,175 --> 00:28:54,524
we'll come to your software in a sec.

535
00:28:54,705 --> 00:28:56,804
But what are some of the things
I guess I need to think about?

536
00:28:58,004 --> 00:29:01,294
Um, I think another factor just to
throw into the mix is also the, the

537
00:29:01,324 --> 00:29:04,155
language factor, because obviously
whether it's dark blue, Royal blue,

538
00:29:04,155 --> 00:29:08,190
Navy, blue Marine, You've also got
the German, the French Italian, the

539
00:29:08,190 --> 00:29:10,290
Spanish versions of those words.

540
00:29:10,350 --> 00:29:13,860
Um, and you know, it's going to be
different between each marketplace in

541
00:29:13,860 --> 00:29:15,960
each, each category in each sub category.

542
00:29:16,530 --> 00:29:20,580
Uh, for example, on eBay in France,
I think it's with men's shoes, you

543
00:29:20,580 --> 00:29:23,130
can use gray and with women's shoes,
you have, you can call themselves.

544
00:29:23,730 --> 00:29:28,350
Um, and so it, it's very hard to
stay on top of, and really the

545
00:29:28,470 --> 00:29:31,830
simplest way is to have some kind of
product inventory management system,

546
00:29:32,160 --> 00:29:33,870
where per product you can have.

547
00:29:34,590 --> 00:29:39,360
Um, you can have that kind of overview
of how we advertising this product.

548
00:29:39,389 --> 00:29:41,250
You know, how do we change it?

549
00:29:41,250 --> 00:29:42,330
What, what can we call it?

550
00:29:43,290 --> 00:29:46,080
Unfortunately, with most
Penn systems, what happens is

551
00:29:46,080 --> 00:29:48,450
you do end up with per skew.

552
00:29:49,304 --> 00:29:52,274
If you imagine, for example, on
Amazon, you know, in some categories

553
00:29:52,274 --> 00:29:56,655
you can provide up to 300 fields
and a product of information.

554
00:29:57,165 --> 00:30:00,645
Uh, if you know, selling on multiple
Amazons in multiple countries and multiple

555
00:30:00,645 --> 00:30:04,635
other marketplaces, it's very quick,
it's very easy to quickly end up with

556
00:30:05,115 --> 00:30:09,975
hundreds, if not thousands or tens of
thousands of columns in your pencils.

557
00:30:11,370 --> 00:30:13,440
How your product inventory
management system, where you

558
00:30:13,440 --> 00:30:15,510
do then just have massive data.

559
00:30:15,510 --> 00:30:17,670
And it does become quite hard
then to keep that overview.

560
00:30:17,760 --> 00:30:21,960
That's, that's something that we then
try and solve, but really, uh, you

561
00:30:21,960 --> 00:30:24,690
can be quite clever with it where
things like Excel sheets and look up

562
00:30:24,690 --> 00:30:29,010
lists, you know, you can say right,
I'm going to call it blue, but I

563
00:30:29,010 --> 00:30:30,450
know that Amazon wants Royal blue.

564
00:30:30,930 --> 00:30:33,090
Um, you can do that with a lookup list.

565
00:30:33,480 --> 00:30:37,470
The problem then, then comes in
that these values that are different

566
00:30:37,470 --> 00:30:38,760
per channel, they also change.

567
00:30:40,200 --> 00:30:43,650
We download nine gigabytes on
average, about nine gigabytes of

568
00:30:43,650 --> 00:30:46,260
changes every week from Amazon alone.

569
00:30:46,980 --> 00:30:49,410
And it's, you know, it's often
the smallest thing it takes.

570
00:30:49,410 --> 00:30:52,890
Sometimes it's just them correcting a
typo, but sometimes it's something like

571
00:30:52,920 --> 00:30:58,890
changing, uh, the value from a capital R
to a lowercase R or the other way around.

572
00:30:59,490 --> 00:31:03,030
And if you've got an old, old, uh,
value that says, you know, this

573
00:31:03,030 --> 00:31:06,930
t-shirt's retro, uh, and it's written
with a lowercase R and they now say it

574
00:31:06,930 --> 00:31:08,790
has to be retro with an application.

575
00:31:10,125 --> 00:31:12,405
That value won't be accepted anymore.

576
00:31:12,764 --> 00:31:15,764
So you do have to then stay on top
of these changes as they happen.

577
00:31:17,685 --> 00:31:19,935
Well, uh, nine gigabytes
have changed as well.

578
00:31:19,935 --> 00:31:23,595
I'm not surprised now,
but I liked what you said.

579
00:31:23,725 --> 00:31:28,695
I guess if you're just starting out, if
you're wanting to Dublin, the sheet can.

580
00:31:29,895 --> 00:31:34,185
Use something as simple as, um, Excel or
Google sheets with the lookup function.

581
00:31:34,485 --> 00:31:34,605
Yes.

582
00:31:34,965 --> 00:31:38,175
And I, and I would really recommend to
do it outside of the marketplace, no

583
00:31:38,175 --> 00:31:42,315
matter what system you use, um, you know,
you don't have to pay for it if you're

584
00:31:42,315 --> 00:31:46,695
not at the point in the business where
you can afford an expensive any, any

585
00:31:46,695 --> 00:31:50,985
kind of system, you know, even like a
Penta, some don't have to be expensive.

586
00:31:51,945 --> 00:31:54,915
But you can use something free, like
Excel or Google sheets, but just

587
00:31:54,915 --> 00:31:58,274
have your product data outside of the
marketplace because, or outside of

588
00:31:58,274 --> 00:32:00,915
everything, even outside of Shopify,
just have your own data center.

589
00:32:01,785 --> 00:32:03,615
Because at some point you will need it.

590
00:32:03,735 --> 00:32:09,645
And it amazes me that I still regularly
talk to sellers who have no access

591
00:32:09,645 --> 00:32:13,215
to their own titles, bullet points,
description, skews, EAMS prizes.

592
00:32:13,605 --> 00:32:16,125
Um, they just don't have
a central place for that.

593
00:32:16,900 --> 00:32:18,610
And so that would be my big tip.

594
00:32:19,510 --> 00:32:19,780
Yeah.

595
00:32:19,780 --> 00:32:20,380
That's a good tip.

596
00:32:20,380 --> 00:32:22,690
Actually keeping your
product data outside.

597
00:32:22,690 --> 00:32:25,210
And so something like a Google
sheet, and then just pulling that

598
00:32:25,210 --> 00:32:30,150
data in from Google, through to
your website or wherever, and

599
00:32:30,400 --> 00:32:31,450
there is a command, isn't it.

600
00:32:31,450 --> 00:32:34,210
And as you're talking, I'm going
back in my head, over my Excel

601
00:32:34,210 --> 00:32:37,690
programming days, there is a command
called V lookup or H lookup, which

602
00:32:37,690 --> 00:32:39,520
helps you figure these things out.

603
00:32:39,730 --> 00:32:43,870
Um, and so you can go to YouTube and
just Google Excel lookup, and I think

604
00:32:43,870 --> 00:32:45,370
it works the same in Google sheets.

605
00:32:45,490 --> 00:32:45,940
Um, yeah.

606
00:32:46,920 --> 00:32:50,100
To sort of start to build
your own mini PIM system.

607
00:32:50,310 --> 00:32:51,090
I like that pimp.

608
00:32:51,270 --> 00:32:52,830
So what does PM stand for again?

609
00:32:53,430 --> 00:32:55,650
PIM stands for product
inventory management.

610
00:32:55,860 --> 00:32:59,340
Um, there's a lot of acronyms in
e-commerce and especially when it

611
00:32:59,340 --> 00:33:02,910
comes to technology, because you also,
you also can have, um, ERP enterprise

612
00:33:02,910 --> 00:33:06,990
resource planning and you can have,
um, peds product inventory, data,

613
00:33:07,170 --> 00:33:13,575
uh, data servers, and, and, and, um,
Tom and, um, oh, there's hundreds.

614
00:33:13,635 --> 00:33:17,025
There's there's so many of them are ETL is
another good one extract transform load.

615
00:33:17,235 --> 00:33:20,805
Um, it just randomly making it words now.

616
00:33:21,105 --> 00:33:22,965
I think people, I think that's
what I think that's what happens.

617
00:33:22,995 --> 00:33:25,815
Uh, I know we went through that phase
with, as a, when we started out as

618
00:33:25,815 --> 00:33:28,995
a company, we're like, what, what
are we, are we a pin are, or an ETL?

619
00:33:29,015 --> 00:33:32,985
Are we it's like, no, we're just
going to say where he chameleon

620
00:33:34,965 --> 00:33:37,335
it's much, much more understandable.

621
00:33:37,665 --> 00:33:38,695
Uh I've I've heard.

622
00:33:39,295 --> 00:33:42,465
Like Q I've heard people use
so many different acronyms.

623
00:33:42,585 --> 00:33:45,524
Um, we've gone into clients' places
and we've chatted, you know, whenever

624
00:33:45,524 --> 00:33:48,075
we've done the coaching or consultant
and they'll throw things out like PIM

625
00:33:48,135 --> 00:33:49,845
ERP, CRM, and all that sort of stuff.

626
00:33:49,845 --> 00:33:53,235
And I just, every time I have to
stop and go, can you please describe.

627
00:33:54,225 --> 00:33:55,364
What you mean by that phrase?

628
00:33:55,364 --> 00:33:58,814
Because I know what I think it is,
but I need to know what you think it

629
00:33:58,814 --> 00:34:02,864
is because I'm not convinced we will
necessarily see eye to eye on everything.

630
00:34:02,864 --> 00:34:07,004
So, um, and it's funny, the amount
of times people are going to, well,

631
00:34:07,004 --> 00:34:08,114
I don't actually know what it means.

632
00:34:08,114 --> 00:34:09,705
It's just the name.

633
00:34:09,705 --> 00:34:12,435
We call this bit of software
over here and you're like, okay.

634
00:34:12,645 --> 00:34:12,884
Right.

635
00:34:12,884 --> 00:34:13,545
That's helpful.

636
00:34:13,545 --> 00:34:13,995
Thank you.

637
00:34:15,884 --> 00:34:16,335
So.

638
00:34:17,445 --> 00:34:17,715
Yeah.

639
00:34:17,715 --> 00:34:19,815
If there's anything else that we
do on the e-commerce podcast is

640
00:34:19,815 --> 00:34:23,805
we do like to define acronyms, uh,
because I think it's super helpful.

641
00:34:24,225 --> 00:34:25,065
So we've got our PEM.

642
00:34:25,065 --> 00:34:28,275
You can create one in Google sheets,
you can go out and you can get, um, some

643
00:34:28,275 --> 00:34:30,675
system, uh, out there on the market.

644
00:34:32,805 --> 00:34:37,425
What I guess, how do I know?

645
00:34:37,785 --> 00:34:38,175
Right.

646
00:34:38,235 --> 00:34:42,405
That, um, that going into a
different channel or marketplace is

647
00:34:42,405 --> 00:34:44,205
right for me as a, as a business.

648
00:34:46,335 --> 00:34:48,315
That's a, that's a big question.

649
00:34:48,405 --> 00:34:57,045
Um, realistically, if you want to succeed
on marketplaces in general, there's

650
00:34:57,135 --> 00:35:02,205
a few ducks that you need to have in
a row before you can do so once those

651
00:35:02,205 --> 00:35:10,005
ducks are in a row, you can sell on any
marketplace and that's, that is that's.

652
00:35:10,695 --> 00:35:13,545
I think the more important question is
how is, can I get those ducks in a row?

653
00:35:15,405 --> 00:35:18,075
Realistically, what you should be
looking to do with a marketplace

654
00:35:18,075 --> 00:35:23,655
business is to build processes
that allow you to put your, to test

655
00:35:23,655 --> 00:35:24,825
the waters in these new channels.

656
00:35:24,825 --> 00:35:26,205
Because one of the benefits,
one of the great things about

657
00:35:26,205 --> 00:35:28,965
marketplaces is they're quick and
easy to get, to start selling them.

658
00:35:28,965 --> 00:35:32,055
You know, if you, if you're thinking
about expanding internationally, before

659
00:35:32,055 --> 00:35:35,475
you go and set up a local business entity
and local fulfillment of your own and,

660
00:35:35,775 --> 00:35:38,565
you know, deal with everything that's
involved with setting up a new country.

661
00:35:39,720 --> 00:35:41,940
You can instead just look for a
marketplace that's in that country

662
00:35:41,940 --> 00:35:44,490
and already has a captive audience
and just see how your products perform

663
00:35:44,490 --> 00:35:50,190
there and, um, by doing so you can,
you can very quickly it's, it's like,

664
00:35:50,460 --> 00:35:52,140
it's almost like a form of AB testing.

665
00:35:52,530 --> 00:35:55,380
Um, you know, you can see if,
if your products perform well

666
00:35:55,380 --> 00:35:57,060
in that chat, in that locale.

667
00:35:57,630 --> 00:36:00,660
And if they do, then you can take the
step of potentially expanding their

668
00:36:00,660 --> 00:36:05,280
international needs properly, um, to
figure out if a marketplace is going

669
00:36:05,280 --> 00:36:06,990
to be right for you realistically.

670
00:36:07,950 --> 00:36:12,959
I would say that most marketplaces are
right for most businesses, as long as

671
00:36:12,959 --> 00:36:17,310
there's not a really obvious contrast, you
know, you don't try and sell my product.

672
00:36:17,339 --> 00:36:18,810
I don't try and sell
hardware products on that.

673
00:36:19,109 --> 00:36:24,720
How am I store or the one catered for,
for babies and, and, um, you know, family,

674
00:36:24,720 --> 00:36:26,790
you're not going to, they're probably
not interested in buying a box of screws.

675
00:36:27,569 --> 00:36:29,430
Um, but very true.

676
00:36:29,459 --> 00:36:29,640
Yeah.

677
00:36:30,330 --> 00:36:33,720
The, at the same time, your processes
should allow you to very quickly.

678
00:36:34,635 --> 00:36:35,475
At new channels.

679
00:36:36,435 --> 00:36:39,855
What I mean by that is for a business
that's already selling on Amazon.

680
00:36:39,945 --> 00:36:41,775
And there are businesses that
are very successful on Amazon

681
00:36:41,775 --> 00:36:43,395
and sell exclusively on Amazon.

682
00:36:45,045 --> 00:36:49,155
They often discount other
marketplaces because they're looking

683
00:36:49,155 --> 00:36:50,745
at it through the lens of Amazon.

684
00:36:50,835 --> 00:36:54,645
How ISO a hundred grand a month on Amazon.

685
00:36:56,055 --> 00:36:58,425
I know that on eBay, I'm only
going to send, sell five grand.

686
00:36:58,425 --> 00:36:58,485
Yeah.

687
00:36:59,235 --> 00:37:00,195
Well 10 grand a month.

688
00:37:01,035 --> 00:37:02,895
That doesn't mean that
eBay's not worth it.

689
00:37:02,895 --> 00:37:06,465
It doesn't mean that eBay's not
worth only worth 10% of your time.

690
00:37:06,555 --> 00:37:09,345
What it means is that you should be
looking for 10 other channels where you

691
00:37:09,345 --> 00:37:14,985
can also generate 10 grand a month and,
and manage those with the same amount

692
00:37:14,985 --> 00:37:18,615
of effort and distribute your effort
evenly across all of your channels.

693
00:37:18,645 --> 00:37:21,315
And then Amazon suddenly only
50% of your business and not a

694
00:37:21,315 --> 00:37:22,095
hundred percent of your business.

695
00:37:23,444 --> 00:37:25,725
Yeah, that's very wise, very, very wise.

696
00:37:26,025 --> 00:37:27,254
So what are these ducks?

697
00:37:27,375 --> 00:37:29,234
What are the ducks that
I need to have in a row?

698
00:37:30,395 --> 00:37:37,775
Um, they are mainly surrounded by, uh,
I would say logistics is a big one,

699
00:37:39,004 --> 00:37:42,365
making sure that, uh, that there's
different options for logistics.

700
00:37:42,365 --> 00:37:44,045
You can look at Amazon's FBA.

701
00:37:44,970 --> 00:37:48,390
I don't personally write
it, but highly it's good.

702
00:37:48,390 --> 00:37:51,600
If you're just on Amazon, as soon as
you want to sell another channels,

703
00:37:51,720 --> 00:37:56,640
it causes issues because most other
marketplaces don't want their buyers

704
00:37:56,670 --> 00:38:02,220
receiving boxes with Amazon branding on
Amazon in America, they do offer plain

705
00:38:02,640 --> 00:38:08,160
box fulfillment, but even then Amazon
is more channel fulfillment solution.

706
00:38:09,615 --> 00:38:10,305
Super cheap.

707
00:38:10,365 --> 00:38:12,615
You know, there's children, there's
better options for three pills.

708
00:38:12,675 --> 00:38:16,875
Um, for third party logistics solutions,
if you don't want to do it yourself, or if

709
00:38:16,875 --> 00:38:20,235
you're not capable of doing it yourself,
I think there's both ends of the spectrum.

710
00:38:20,235 --> 00:38:25,575
Smaller sellers often don't have the
capital or the, or the know how or the

711
00:38:25,575 --> 00:38:30,225
resources in general, to be able to have
a good logistics solution and very large

712
00:38:30,225 --> 00:38:33,555
sellers, especially people are companies
which have traditionally focused on B2B.

713
00:38:34,515 --> 00:38:36,165
They often can't handle B2C.

714
00:38:36,195 --> 00:38:40,125
You know, they're used to selling
maybe 50,000 pounds worth of stock

715
00:38:40,155 --> 00:38:44,535
in one, go to one buyer and they'll
send 10 pallets to that retail store.

716
00:38:44,625 --> 00:38:48,195
Um, so there's that, that problem
exists on both ends of the scale,

717
00:38:48,195 --> 00:38:52,095
but if you can find a good three PL
solution, uh, and you can just define

718
00:38:52,095 --> 00:38:55,155
three PO at the third party logistics.

719
00:38:56,985 --> 00:39:00,255
So for example, in the UK,
um, GFS is a very good one.

720
00:39:00,375 --> 00:39:02,715
Um, very well, very experienced
in dealing with marketplace.

721
00:39:03,600 --> 00:39:07,500
And the idea there is that you just
say, Hey, let's throw a bunch of we'll

722
00:39:07,500 --> 00:39:09,390
throw X pallets, we'll store them.

723
00:39:09,390 --> 00:39:11,190
There we'll pay a small fee
for storing the products.

724
00:39:11,190 --> 00:39:14,340
We'll pay them a small fee per
product that they send to the buyer.

725
00:39:14,400 --> 00:39:17,640
But then you know, that that buyer
will reliably get the product say

726
00:39:17,740 --> 00:39:21,810
next day or within a set time period
that you can tell the marketplace.

727
00:39:21,810 --> 00:39:24,840
And this is the, this is where it becomes
really important for marketplaces is

728
00:39:24,840 --> 00:39:28,110
you have to say to the marketplace, I
need, when an order comes in, I need

729
00:39:28,380 --> 00:39:30,120
this much time to process the order.

730
00:39:30,300 --> 00:39:31,440
And this many days.

731
00:39:32,250 --> 00:39:35,520
To get the order from my
warehouse to the end customer.

732
00:39:36,330 --> 00:39:39,210
And as long as you stick
to that, you'll be fine.

733
00:39:39,870 --> 00:39:42,810
Obviously with, you know, this
day and age, people will like

734
00:39:42,810 --> 00:39:43,710
to have next day delivery.

735
00:39:43,710 --> 00:39:44,670
They kind of expect it.

736
00:39:45,000 --> 00:39:47,580
Um, but as long as you're able to say,
yeah, it's going to take two to three

737
00:39:47,580 --> 00:39:51,900
days, as long as it arrives within three
days, you'll find if it arrives on the

738
00:39:51,900 --> 00:39:56,910
fourth day, either you will receive
negative feedback or the marketplace

739
00:39:56,910 --> 00:40:01,230
will just suspend you or, you know,
if it happens two to three, Okay.

740
00:40:01,260 --> 00:40:05,910
So deck number one is logistics, um,
and having a good solution for that.

741
00:40:06,000 --> 00:40:11,100
Uh, what, what else would I need to think
about, um, technology, having, having

742
00:40:11,100 --> 00:40:14,850
a, having a process in place, whether
it's a Google sheet or something more,

743
00:40:14,980 --> 00:40:19,650
we talked a little bit about having that
in place and having a way to efficiently

744
00:40:19,650 --> 00:40:25,230
create listings on all marketplaces
and also including your own Shopify or

745
00:40:25,320 --> 00:40:27,210
Magento or whatever in that process.

746
00:40:28,230 --> 00:40:29,170
Um, and.

747
00:40:30,060 --> 00:40:31,200
Whether or not you include it.

748
00:40:31,260 --> 00:40:36,180
Um, for my perspective, product content
is one of the most important things.

749
00:40:37,200 --> 00:40:37,560
Okay.

750
00:40:37,890 --> 00:40:38,880
What what'd you mean by that?

751
00:40:39,630 --> 00:40:41,790
Um, it can mean anything.

752
00:40:42,030 --> 00:40:44,910
So whether it's, whether it's debate,
whether it's the argument of blue

753
00:40:44,910 --> 00:40:49,050
or Royal blue or Navy blue or dark
blue, or whether it's a title, how

754
00:40:49,050 --> 00:40:52,890
you structure a title is very, is very
different on different marketplaces.

755
00:40:53,370 --> 00:40:57,780
So again, you can do this in Excel with a
concatenate cells, but you would want to.

756
00:40:58,620 --> 00:41:02,520
Really, what you should aim to do
is to have your product in this PIM

757
00:41:02,529 --> 00:41:06,990
system that you build yourself or, or
use an existing one, you should try

758
00:41:06,990 --> 00:41:08,520
and keep your data as granular as.

759
00:41:09,900 --> 00:41:13,350
So that you can reuse it in different
ways because every marketplace has

760
00:41:13,350 --> 00:41:16,799
very different rules about how, how a
listing should look auto in Germany.

761
00:41:16,799 --> 00:41:20,820
For example, you don't create a title,
you send them different attribute,

762
00:41:20,820 --> 00:41:25,920
values, like material, color size,
um, item, weight brand, and they

763
00:41:25,920 --> 00:41:28,920
will, depending on the category, the
product is listed and they will create

764
00:41:28,920 --> 00:41:30,210
a title with a different structure.

765
00:41:31,035 --> 00:41:31,424
Okay.

766
00:41:31,485 --> 00:41:34,665
And some marketplaces, they don't
allow you to include the brand name in

767
00:41:34,665 --> 00:41:37,815
the title because they will have the
brand listed directly above the title.

768
00:41:37,815 --> 00:41:40,005
So they don't want it to
say Nike, Nike men's shoes.

769
00:41:41,174 --> 00:41:46,185
Um, and so by having the product by
getting the product content, right,

770
00:41:46,275 --> 00:41:49,935
you not only make sure that the
marketplace algorithm will work for

771
00:41:49,935 --> 00:41:56,415
you, but you also ensure that you've
very quickly add as many attribute

772
00:41:56,415 --> 00:41:57,915
values or items specifically.

773
00:41:58,620 --> 00:41:59,580
To your listings.

774
00:41:59,850 --> 00:42:03,089
And what that means is that when
buyers start applying filters,

775
00:42:03,450 --> 00:42:06,390
your product stays in the ranking.

776
00:42:07,470 --> 00:42:10,830
Uh, so, you know, for example, if, if
you've got a buyer that's looking for

777
00:42:10,830 --> 00:42:14,339
a pair of waterproof trousers and you
don't have the item specific filled

778
00:42:14,339 --> 00:42:17,730
in that these trousers are waterproof,
you will fall out of that search.

779
00:42:19,564 --> 00:42:22,444
So there's a lot of, and this is a
guess where doc, number two, about

780
00:42:22,444 --> 00:42:24,995
technology is going to be really
helpful because technology is

781
00:42:24,995 --> 00:42:26,134
going to help me get this content.

782
00:42:26,134 --> 00:42:26,404
Right.

783
00:42:26,404 --> 00:42:30,064
But just understanding that actually
one of the, you've got to have the

784
00:42:30,064 --> 00:42:33,334
ability to create the right content
for the marketplace at your own.

785
00:42:33,845 --> 00:42:35,165
Um, and that's.

786
00:42:36,180 --> 00:42:39,810
That can be made easy by technology, but
fundamentally it still needs to be done.

787
00:42:39,990 --> 00:42:40,320
Right.

788
00:42:40,950 --> 00:42:42,870
Um, is there anything else
that I need to think about?

789
00:42:43,380 --> 00:42:46,260
There's, there's a few, I can, I can, I
can list them off very quickly and then

790
00:42:46,260 --> 00:42:47,520
we can go into some details on them.

791
00:42:47,580 --> 00:42:53,580
Um, I would also say that advertising
is important as is customer service.

792
00:42:55,565 --> 00:42:59,975
Scalability and, uh, and
having access to expertise.

793
00:43:01,654 --> 00:43:07,865
So advertising, um, I, I, I get,
but in effect, this is setting

794
00:43:07,865 --> 00:43:11,975
aside budget to advertise on that
market space right up marketplace.

795
00:43:12,125 --> 00:43:13,295
Is that what you're meaning there?

796
00:43:13,565 --> 00:43:14,944
Yes and no.

797
00:43:15,004 --> 00:43:16,265
So to an extent, absolutely.

798
00:43:16,295 --> 00:43:19,805
So every, every marketplace
or most marketplaces have some

799
00:43:19,805 --> 00:43:23,045
form of PPC, um, where you can.

800
00:43:24,180 --> 00:43:26,759
Pay for certain keywords and
get ranked based on that.

801
00:43:27,029 --> 00:43:30,209
But there's also a lot of organic
work that needs to happen there.

802
00:43:30,479 --> 00:43:35,160
Um, there's organic, uh, sorry.

803
00:43:35,160 --> 00:43:37,890
There was a real benefit as
well to what I just dropped.

804
00:43:37,890 --> 00:43:39,750
This is where it kind of overlapped
a little bit with the content.

805
00:43:40,229 --> 00:43:44,310
Um, but specifically with marketplaces,
every marketplace has, or many

806
00:43:44,310 --> 00:43:45,959
market places have their own.

807
00:43:47,395 --> 00:43:48,505
Advertising options.

808
00:43:48,505 --> 00:43:51,475
Now with Amazon, we have things
like a plus content, which is

809
00:43:52,015 --> 00:43:53,575
generally restricted to brands.

810
00:43:54,025 --> 00:43:58,134
Um, but other channels will also allow
you to do things like flashlights.

811
00:43:59,620 --> 00:44:02,890
Where they will, as I said before,
you know, they'll partner with you

812
00:44:02,950 --> 00:44:04,840
and those will be figuring out, okay,
how are we going to sell more of

813
00:44:04,840 --> 00:44:05,890
your products on this marketplace?

814
00:44:05,890 --> 00:44:07,870
You know, you're selling
products where, you know, your

815
00:44:07,870 --> 00:44:09,850
peak season is isn't Christmas.

816
00:44:09,880 --> 00:44:13,480
Like everyone else, or like Mo like a
lot of sellers, but it's in February.

817
00:44:13,510 --> 00:44:16,960
So how about we do a, we do a
flash sale in September to help

818
00:44:16,960 --> 00:44:18,070
you try and get a second peak.

819
00:44:18,690 --> 00:44:23,279
Um, and you can drastically reduce
your products or pricing then, uh,

820
00:44:23,279 --> 00:44:24,570
and they will help advertise it.

821
00:44:24,570 --> 00:44:27,420
And depending on size of the marketplace,
it might be that, you know, they throw it

822
00:44:27,420 --> 00:44:28,980
in with national TV campaigns and stuff.

823
00:44:28,980 --> 00:44:32,070
So it can often be really good
opportunities to take care

824
00:44:32,070 --> 00:44:33,110
of them or to take advantage.

825
00:44:34,260 --> 00:44:38,250
Beyond sort of the standard and that's
where it really helps to kind of

826
00:44:38,250 --> 00:44:41,430
communicate with the marketplace selling
on, to figure out what advertising options

827
00:44:41,520 --> 00:44:43,620
exist on this channel specifically.

828
00:44:44,280 --> 00:44:44,460
Yeah.

829
00:44:44,570 --> 00:44:45,120
Yeah.

830
00:44:45,240 --> 00:44:48,660
And I can take advantage
of those and okay.

831
00:44:48,690 --> 00:44:49,710
That makes a lot of sense.

832
00:44:50,310 --> 00:44:52,410
Um, access to expertise.

833
00:44:52,410 --> 00:44:53,340
What do you mean by that?

834
00:44:55,860 --> 00:44:57,300
Regardless of how good your.

835
00:44:58,170 --> 00:45:03,450
Systems and processes are, I think
it's still important to have at

836
00:45:03,450 --> 00:45:08,070
least one person within a company
who understands the general

837
00:45:08,070 --> 00:45:09,960
concept of how marketplaces work.

838
00:45:10,560 --> 00:45:15,600
Um, the, the problem at the moment
for a lot of businesses is now

839
00:45:15,600 --> 00:45:17,160
that marketplaces are booming.

840
00:45:17,985 --> 00:45:20,475
It's pretty much impossible
to hire anyone who understands

841
00:45:20,475 --> 00:45:22,785
Amazon or marketplaces in general.

842
00:45:23,145 --> 00:45:24,255
Um, sorry.

843
00:45:24,285 --> 00:45:27,795
It's specifically Amazon Amazon account
managers are usually getting snapped

844
00:45:27,795 --> 00:45:29,535
up by big brands or by agencies.

845
00:45:29,535 --> 00:45:32,715
And for that, you know, I talk with
a lot of retailers who have lost

846
00:45:32,715 --> 00:45:35,745
good employees and often the only
employee and new home was on worked.

847
00:45:36,255 --> 00:45:40,965
Um, but the thing with marketplaces
is if you know how Amazon works,

848
00:45:41,475 --> 00:45:44,925
that doesn't help you at all
for selling on eBay because they

849
00:45:44,925 --> 00:45:46,215
completely different marketplaces.

850
00:45:47,055 --> 00:45:50,295
However, the expertise that
you have from selling on one

851
00:45:50,295 --> 00:45:54,495
marketplace does let you understand
in general how marketplaces work.

852
00:45:54,495 --> 00:45:57,495
And there's a lot of nuances
to selling on marketplaces that

853
00:45:57,495 --> 00:45:58,485
have to come into the equation.

854
00:45:58,515 --> 00:46:02,265
And it doesn't whether, whether you
have that in-house or whether you have

855
00:46:02,275 --> 00:46:07,035
a service provider at your side that
can kind of consult with you and not

856
00:46:07,035 --> 00:46:09,945
necessarily do the work, but at least
just kind of bounce ideas around and say,

857
00:46:09,945 --> 00:46:12,675
okay, in general, we're going in this
direction, how to market, how does it.

858
00:46:13,845 --> 00:46:16,185
How can we factor
marketplaces into this idea?

859
00:46:16,544 --> 00:46:19,785
It's just an important thing to have them
on the side of your business as well.

860
00:46:20,865 --> 00:46:23,714
Very, very wise words, very wise words.

861
00:46:23,865 --> 00:46:27,314
And, and Jessie, I'm sorry,
but I'm aware of time.

862
00:46:28,274 --> 00:46:33,435
And I, I feel like it's every week I
talked to fabulous people and I just go,

863
00:46:33,464 --> 00:46:34,484
oh, I wish I had a little bit more time.

864
00:46:34,995 --> 00:46:40,440
Um, Uh, speaking of expertise and how
people can get hold of, uh, experts.

865
00:46:40,440 --> 00:46:41,759
How do people connect with you?

866
00:46:41,759 --> 00:46:43,740
How do they, how do they reach out to you?

867
00:46:44,640 --> 00:46:48,509
Um, the best way to get hold of me
is generally either via LinkedIn

868
00:46:48,509 --> 00:46:50,009
or directly through our website.

869
00:46:50,100 --> 00:46:56,035
Um, so on, on LinkedIn, it's, uh, I
hope that you'll put the spelling of

870
00:46:56,035 --> 00:47:01,165
that in the show notes, but put the
whole link in the show notes to be

871
00:47:01,165 --> 00:47:05,335
fair, Jesse or, or eat chameleon.com.

872
00:47:05,395 --> 00:47:10,855
Um, so that's e-comm as in e-commerce
and chameleon, uh, because we adapt

873
00:47:10,855 --> 00:47:13,045
so you don't have to, oh, I like it.

874
00:47:13,125 --> 00:47:15,175
I think we did that very
clever play on words.

875
00:47:15,445 --> 00:47:17,215
How long did it take to come
up with the name you can meet?

876
00:47:18,195 --> 00:47:20,325
Uh, the better question is
how many days did it take?

877
00:47:24,705 --> 00:47:25,035
Yeah.

878
00:47:25,455 --> 00:47:27,285
Uh, how many beers that say?

879
00:47:27,285 --> 00:47:27,885
Absolutely.

880
00:47:28,305 --> 00:47:31,365
Um, and actually I would have been
able to help with that cause my German

881
00:47:31,365 --> 00:47:33,495
extends to being able to order beer.

882
00:47:33,525 --> 00:47:36,225
So I'd have been there with you.

883
00:47:37,345 --> 00:47:41,035
Listen, Jessie, thank you so much for
sharing your valuable time and expertise.

884
00:47:41,035 --> 00:47:44,935
And like Jesse said, we will put a note
to him on LinkedIn, his LinkedIn, and

885
00:47:44,935 --> 00:47:49,375
to eat chameleon in the show notes,
which you can download on the site,

886
00:47:49,615 --> 00:47:51,415
uh, on e-commerce podcast on net.

887
00:47:51,475 --> 00:47:54,145
I do reach out to Jesse, uh,
especially if you're interested

888
00:47:54,145 --> 00:47:56,275
in this whole marketplace
thing, checkout your chameleon.

889
00:47:56,665 --> 00:47:58,045
Um, it's fair to say.

890
00:47:58,045 --> 00:48:01,015
It's a, um, you're in a space which.

891
00:48:02,520 --> 00:48:07,650
I, I may be talking slightly out of
my, my area of expertise here, Jessie,

892
00:48:07,650 --> 00:48:11,640
but I've come across platforms or the
platform, which Springs out to mind

893
00:48:11,670 --> 00:48:13,320
the channel advisor of this world.

894
00:48:13,770 --> 00:48:16,320
Um, for those people that have
used channel advisor in the

895
00:48:16,320 --> 00:48:20,100
past, um, they should definitely
definitely check out you guys.

896
00:48:20,100 --> 00:48:20,370
Right?

897
00:48:21,120 --> 00:48:21,600
I would hope so.

898
00:48:21,600 --> 00:48:21,780
Yeah.

899
00:48:21,780 --> 00:48:25,110
I mean, when you chameleon started
out at an agency where we, where we

900
00:48:25,110 --> 00:48:28,170
would help channel, I mean, not only
channel advisor, but we used to have.

901
00:48:29,325 --> 00:48:33,825
Um, users of similar products
to sell on marketplaces.

902
00:48:33,825 --> 00:48:36,855
And the chameleon was really born out of
the fact that as I said, it doesn't matter

903
00:48:36,855 --> 00:48:38,085
how good the technical connection is.

904
00:48:38,085 --> 00:48:39,645
Cause he's a great product
and ChannelAdvisor's been

905
00:48:39,645 --> 00:48:40,845
on the market for 20 years.

906
00:48:41,205 --> 00:48:43,635
Um, there's a lot of
expertise in that product.

907
00:48:43,905 --> 00:48:46,545
However, the technology
is only one part of it.

908
00:48:46,545 --> 00:48:50,385
You also have to have specifically the
product content has to, you have to have

909
00:48:50,385 --> 00:48:51,975
an easy way of managing product content.

910
00:48:51,975 --> 00:48:52,875
You can't always rely on.

911
00:48:53,565 --> 00:48:56,445
Having somebody who understands
Amazon working inside your business.

912
00:48:56,445 --> 00:49:00,015
And part of the idea behind the
chameleon is that you can put the

913
00:49:00,015 --> 00:49:03,855
expertise into the processes so
that you can build these systems.

914
00:49:03,855 --> 00:49:06,765
And so that your team can actually
use it, regardless of if it's just

915
00:49:06,765 --> 00:49:10,005
a joke, a guy that you have in
your company that speaks German, he

916
00:49:10,005 --> 00:49:12,825
should be able to create listings for
German marketplaces without having to

917
00:49:12,825 --> 00:49:14,445
understand how each one of them works.

918
00:49:14,745 --> 00:49:14,985
Yeah.

919
00:49:15,810 --> 00:49:17,040
Um, no, very good.

920
00:49:17,490 --> 00:49:17,879
Very good.

921
00:49:18,210 --> 00:49:24,060
So do check out E chameleon.com if you
are, uh, either shipping to, uh, various

922
00:49:24,120 --> 00:49:27,930
marketplaces or whether you are thinking
about doing so check that service out.

923
00:49:28,439 --> 00:49:30,629
Um, Jesse, thank you
so much for your time.

924
00:49:30,720 --> 00:49:31,620
Uh, it's been a real pleasure.

925
00:49:32,250 --> 00:49:32,640
Anytime.

926
00:49:32,640 --> 00:49:33,180
Thank you.

927
00:49:33,570 --> 00:49:34,710
So there you have it.

928
00:49:34,710 --> 00:49:36,840
What a great conversation.

929
00:49:36,840 --> 00:49:38,190
That was huge.

930
00:49:38,220 --> 00:49:40,560
Thanks to Jesse for joining me today.

931
00:49:40,830 --> 00:49:42,960
A brilliant, brilliant,
brilliant conversation.

932
00:49:42,990 --> 00:49:43,710
Genuinely.

933
00:49:43,740 --> 00:49:44,820
Really appreciate it.

934
00:49:45,090 --> 00:49:49,170
Now don't forget to check out
our complete back catalog online.

935
00:49:49,440 --> 00:49:52,350
Just head on over to the
e-commerce podcast wise, not

936
00:49:52,350 --> 00:49:53,730
the e-commerce podcast on that.

937
00:49:53,760 --> 00:49:55,110
Maybe I should buy that domain.

938
00:49:55,260 --> 00:49:57,570
It's just e-commerce podcast.net.

939
00:49:57,570 --> 00:49:58,170
Just head on over to.

940
00:49:59,250 --> 00:50:01,080
E-commerce podcast.net.

941
00:50:01,470 --> 00:50:04,649
Uh, don't forget to subscribe wherever
you get your podcasts from, because we

942
00:50:04,649 --> 00:50:08,819
have some great conversations lined up
and we don't want, I just don't want you

943
00:50:08,819 --> 00:50:12,750
to miss any of them, especially if you're
an e-commerce, you're going to love them.

944
00:50:12,990 --> 00:50:15,540
And in case no one has told you today.

945
00:50:16,105 --> 00:50:17,275
You my friend.

946
00:50:17,545 --> 00:50:18,745
Oh, awesome.