So we started off day one Monday, this idea of redefining success.
Speaker:What, like looking inwards in terms of what the success feel like rather than
Speaker:what success is in terms of achievement.
Speaker:and then, uh, yesterday we started talking about, alright, this idea
Speaker:of stories, stories of change.
Speaker:And this connects not only to understanding and cap sort of
Speaker:capturing what meaning there is in our work and our journeys, but also
Speaker:how do we wanna help other people.
Speaker:And with the program, it's also a pathway to trying to define what is
Speaker:the mission that you are on, what's the change you want to create, and
Speaker:how does that connect to your own journey of change and your stories of
Speaker:change and also change being this idea of transformation and transformation
Speaker:being at the core of your work.
Speaker:So for, for the people we wanna work with, for the way we work, what we wanna
Speaker:do is create beneficial transformation in the lives of the people that we serve.
Speaker:And we wanna make money because we've got mortgages to pay, we've got
Speaker:things we want and all that stuff.
Speaker:Uh, and one way to make money is to sell our time, which I know Lawrence
Speaker:and I are very familiar with.
Speaker:So what I thought we'd kick off with is this, this idea of, um.
Speaker:What is it about money, uh, that, uh, people struggle with?
Speaker:what are the challenges that we've observed that people come with,
Speaker:particularly on, on the programs, but also just generally in terms of coaching?
Speaker:So, Lawrence, Lana, is there anything that you'd like to raise to start us off?
Speaker:I just want to really put the, you know, the elephant in the
Speaker:room when we talk about money.
Speaker:I don't know how it is with you, but I can, I know for myself,
Speaker:I immediately get triggered.
Speaker:So there's so many things around money that, you know, that we've taken on,
Speaker:that we've experienced, and And this is also the part around the, the program
Speaker:that we work on, like unpacking, um, what's our relationship with money.
Speaker:So for me, it's also acknowledging that, hey, yes, navigating the
Speaker:topic around money can be stressful or conflicting to a lot of people.
Speaker:So be gentle, be compassionate to yourself, and know that you are
Speaker:not alone in this exploration.
Speaker:uh, well first off, this is a great way to get people to realize that we can think
Speaker:we're talking about the same thing, but we often are talking about, uh, different
Speaker:things, which is how we react when we hear that, like you said, hearing money going.
Speaker:Hm, can we talk about something else?
Speaker:You know, it's a taboo, isn't it?
Speaker:Often to talk about money, to talk about what we earn, to
Speaker:talk about what we wanna price.
Speaker:It can feel icky, especially for those that I think aren't
Speaker:solely motivated by money.
Speaker:You know, if it's not our main motivation, then it's like, well, that will come.
Speaker:We'll talk about that, or ignore it and hope it goes away.
Speaker:Um, for me, I think my relationship's changed over the years to it.
Speaker:So I, I actually like going towards it now rather than running away from it
Speaker:in terms of a topic, but also just, The concept of it, not, not trying to push
Speaker:it away, not trying to push money away, not, you know, charging a tiny bit.
Speaker:'cause I'm scared that someone won't like me.
Speaker:So not attaching my self worth to that, has been a sort of
Speaker:journey over the last few years.
Speaker:But actually seeing money as a great gateway to talking about some much
Speaker:deeper topics, I think that's what I find fascinating is it's almost like a mirror
Speaker:to who we are and can reveal a lot more about us than it does about money itself.
Speaker:So that's, yeah, that's that.
Speaker:Curiosity I've had about this and how we can open up conversation by
Speaker:understanding what's our relationship to it as a starting point.
Speaker:So I, I've, I have, I've had a mixed, uh, relationship with money.
Speaker:It's primarily been the, uh, um, I think an energetic one in terms of, uh,
Speaker:money initially were like reward tokens.
Speaker:Loved money in that sense.
Speaker:Like I, it's a game.
Speaker:Uh, it was, yeah.
Speaker:It was not only a game.
Speaker:It's like I did some work, someone gave me some reward.
Speaker:Brilliant.
Speaker:I will do more work and I'll work and I'll work.
Speaker:And there was something around that really simple of exchange.
Speaker:And I remember the third thing that spring to mind was doing a paper round.
Speaker:Uh, and how I would be able to do some other people's paper
Speaker:rounds faster than they could.
Speaker:Because I plotted a system.
Speaker:And so like that would mean if I could, like if they
Speaker:didn't come in and they, this,
Speaker:this is before ai.
Speaker:This is before ai, but there's like, there's like, you know, I could see
Speaker:the rows and I could see if you just followed that path and you arrange the
Speaker:newspapers in a certain way, you could just do that in about a third of the time.
Speaker:And I would get their money and then I could spend it on comics.
Speaker:And so basically fun tokens, money were fun tokens, reward tokens
Speaker:to then be able to spend it on other stuff that I could enjoy.
Speaker:Mm-hmm.
Speaker:And that was because my basic needs were covered.
Speaker:You know, I had a house I comfortable, all of that was, was fine.
Speaker:I didn't have to worry about anything else other than the fun tokens.
Speaker:And at the same time, I also had this, uh, pernicious underlying
Speaker:belief that money was safety.
Speaker:And so if I looked at my bank account, uh, particularly after I left home
Speaker:and then I had to work for myself, I could, if I could see it slowly falling
Speaker:down, it was like, Ooh, anxiety, anxiety comes in, creativity goes out.
Speaker:And it was like, shit, need to work hard.
Speaker:Just need to get the money in.
Speaker:And so that, That was a lot of unlearning still required, but I think
Speaker:feeling less tied to that right now.
Speaker:But it, there's something here for me about flow of money and
Speaker:how to let it flow, uh, in a way that doesn't feel too scary.
Speaker:Oh, I can definitely find myself in both of your, um, sharings.
Speaker:So I notice for myself of like, there's some heart in me that when it comes to
Speaker:man, ma matters, I would just like to be the, you know, ostrich with a head on the
Speaker:sand, like don't want to deal with it.
Speaker:Um, and then there's a part of me that like, when.
Speaker:You said Lawrence of like, I just want to lean with towards it because it creates
Speaker:a lot of opportunities and possibilities.
Speaker:and then there's also a part in me that grapples with, oh my
Speaker:goodness, how come I didn't learn about this when I was younger?
Speaker:That it makes adulting really hard because now you have to like what you, you shared
Speaker:Carlos, it's not just about learning, but unlearning quite a lot of things.
Speaker:I. Um, and then there's a part that's very much conscious of, I don't
Speaker:want to pass this on to my kids.
Speaker:Mm-hmm.
Speaker:Because if I'm grappling with money in this way, I don't want them to
Speaker:be, you know, I don't want them to be struggling with, ideas around money
Speaker:in, you know, in how they are with it.
Speaker:So those are all parts that I, you know, it's, it's a daily recalibration.
Speaker:On how to be with money in a way that what you mentioned, Carlos, that flows,
Speaker:that's regenerative, that's, um, creative.
Speaker:And I think that that for me is that of like.
Speaker:Yes, all of these parts exist and at the same time, I have the agency to
Speaker:say, okay, then how do I, you know, listen to these voices and at the same
Speaker:time give space for them while also acknowledging that there's so much
Speaker:possibilities when I'm looking at money from a different perspective than what
Speaker:I grew up in or than what I was raised, um, or from what I've seen in my culture.
Speaker:I am noticing where those stories have come from as well.
Speaker:Isn't it?
Speaker:Awareness of, is this me or is this, yeah.
Speaker:Ingrained from some situations earlier in my life.
Speaker:I liked, you know, I actually, I get excited when you start talking about
Speaker:passing on money stories and how you work with money and with your kids.
Speaker:'cause this is something I'm trying to be conscious of with my kids.
Speaker:and I know I am fully aware that it is a reaction to how I was treated as a kid.
Speaker:So, yeah, I, I'm, I'm gonna own that.
Speaker:And I feel I've got a bit of a conscious awareness around it.
Speaker:And for me it's about.
Speaker:I don't want my kids to be a worry about money.
Speaker:You know, I don't want 'em to think, oh, I can't buy this, I can't buy that.
Speaker:And it was like this real tentative feeling like, oh, we have to, you
Speaker:know, be, hesitant necessarily or just overly conscious about money, and I
Speaker:want them to be literate around money.
Speaker:I don't want 'em to not look at it, but I don't want them to worry about it.
Speaker:So that real fine balance of like, oh, you want that?
Speaker:Cool.
Speaker:We'll get it.
Speaker:Oh, we're gonna go there, that's fine.
Speaker:Don't think about the money and okay, you, you want to buy a new
Speaker:computer, or how are we gonna do that?
Speaker:Not, it appears out thin there, but not, you can't have it because
Speaker:we don't have enough money.
Speaker:Yeah.
Speaker:And that's a really, yeah.
Speaker:I think that for me, because I, I, I, I have remember an experience of my
Speaker:li my life where I never wanted for anything, but I worried about everything.
Speaker:That, and that's not a great situation to be in.
Speaker:Yeah.
Speaker:Oh, well, I, I don't know how it is in your family, Carlos, but
Speaker:I do know from, you know, the upbringing in the Philippines where
Speaker:money is not even talked about.
Speaker:Openly as a family.
Speaker:Mm-hmm.
Speaker:So, so the, the situation around, do we have enough resources, you would just
Speaker:know when all of a sudden, you know, you, you, you will be told, Hey, you have to,
Speaker:Start skimping on, tighten the bells, Hey, you know, tightening the belt.
Speaker:Um, because there's nothing that's, you know, that's very
Speaker:open around it, then you, your nervous system is set on guessing.
Speaker:I. Mm. And then that's what we are wired for.
Speaker:Uh, we are wired to, hmm, navigate the what's happening here
Speaker:without really knowing or having clarity around the situation.
Speaker:So I, I totally agree with you, Carlos, around the worrying part.
Speaker:And at the same time, the awareness part of like, okay, now, you know,
Speaker:as a, 49-year-old self, like, uh, um, but what, what can I do?
Speaker:You know, how can I, you know, how can I, um, be in relationship with
Speaker:money, especially as an entrepreneur that is very much different from,
Speaker:um, how I grew up in it and what's, what are my choices around it?
Speaker:Something there about what Carlos said about.
Speaker:Having respect for money, so like respecting the value of it and
Speaker:where it comes from and knowing it just doesn't come out of thin air.
Speaker:So definitely something I've tried to instill in my kids is
Speaker:you can't just have what you want.
Speaker:it reminds me, I dunno if you've ever done this for your kids when you know
Speaker:if they, this is when they were younger, but when they wanted something and they
Speaker:just think you can go and buy it from the shop versus like, if my mom or my
Speaker:mother-in-law gave them 10 20 pounds to spend in a toy shop, I had this with.
Speaker:My kids and then, and my niece and nephew, and we'd go to the shop and
Speaker:they'd have their 10 pounds to spend.
Speaker:They'd keep picking something up, they'd go to the cashier
Speaker:and then they'd go, no, no.
Speaker:It's, it's too expensive.
Speaker:No, no.
Speaker:It's a rip off.
Speaker:And so when it's their money, suddenly the, the respect for money is way
Speaker:higher than if it's your money.
Speaker:So that was quite a powerful lesson early on as when they feel like
Speaker:it's theirs, they, they protect it more and, and value it more.
Speaker:Mm-hmm.
Speaker:I think, well, for me there's, this is about, uh, the key thing
Speaker:for me is agency with money.
Speaker:Like on one hand there's worry, then there's awareness.
Speaker:But then in that middle bit I'm thinking about how can we act and
Speaker:how can we behave, not be frozen because of fear and not be reckless,
Speaker:and then just spray and pray.
Speaker:But, you know, feel like we can do something about our money situations.
Speaker:And, and one thing I wanted to get my son to do is like.
Speaker:is to launch something now, to start selling something now.
Speaker:'cause he, he makes, he does music.
Speaker:Uh, and what we thought was we're gonna launch an idea with him called Underscore.
Speaker:And it's basically background music for people who want to do social media
Speaker:stuff, whether it work or not, no idea.
Speaker:But this whole idea, let's try use his skills.
Speaker:There's a need, potentially present it in a way and see if he can make
Speaker:money so that he can then do the things that he wants, which is generally
Speaker:upgrade his computer, which is not cheap, so he needs to make some money.
Speaker:But then
Speaker:even that process of making money, it isn't just about receiving money,
Speaker:it's about talking about values, it's about telling stories, it's
Speaker:about lots of things that isn't just about making the thing, but it's also
Speaker:communicating why that thing is important.
Speaker:And who is that important to?
Speaker:And celebrating money.
Speaker:Yeah.
Speaker:That, that's something that, uh, I've started, um, sharing with my family
Speaker:of like, whenever there's a proposal that got, that, that gets a yes,
Speaker:and I do a gig and I do a project, there would be a celebration, even
Speaker:if it's just, uh, you know, go out to, uh, burger King with a coupon.
Speaker:Like anything that would, that would highlight that, Hey, this is a celebration
Speaker:because there's something here.
Speaker:That was accomplished and that, that, you know, that, that also
Speaker:brings us a lot of sustenance.
Speaker:Um, so now my kids would be like, okay, mama, how many proposals did you send?
Speaker:Like, they're, they're waiting for, what, what are we celebrating?
Speaker:But for me it's, it's fascinating because it's not just about the accomplishment
Speaker:for them, it's the acknowledgement of, Hey, there was a lot of work that was put
Speaker:there and that, you know, that this work.
Speaker:Is being, you know, validated because people are asking for it.
Speaker:Uh, oftentimes my, my son will be like, okay, if you charge this much, then oh
Speaker:my God, you're, you know, you're one, one minute of your time is this much.
Speaker:Yeah.
Speaker:And I'm just like, you, you're a millionaire.
Speaker:I, I don't price like that.
Speaker:So, so having these conversations with my teenagers, I'm just like.
Speaker:It's such a big shift already.
Speaker:It's such a big mm-hmm.
Speaker:generational shift, and I, I'm loving the openness that we can have while,
Speaker:while we're sitting dinner and talking about, Hey, you know, there are things
Speaker:that we would be doing in the next couple of months, which would mean
Speaker:resources are allocated to these events.
Speaker:And then they know, you know, they know the situation around money.
Speaker:They know my situation as an en entrepreneur.
Speaker:And they also know that hey, it, it varies and it fluctuates.
Speaker:And, and so I, I really love this space of agency, um, because it's
Speaker:not just something that we do for ourselves or for our clients, but it's
Speaker:something that we do for our loved ones.
Speaker:I love what Terry says here about, um, accepting money being as much
Speaker:of a challenge as making money.
Speaker:So linked to this idea we talked about at the start about how we.
Speaker:See money or relationship to it.
Speaker:If we see it as dirty, maybe you or evil, then we're gonna push it away.
Speaker:We're gonna find it hard to accept money or if we try and ignore it, so
Speaker:well, maybe that leads us onto some of the stuff we talk about in the
Speaker:program in terms of applying this.
Speaker:How does it actually work out day to day in terms of how we make decisions
Speaker:around this, what's important to us?
Speaker:I want to bridge that because I liked what you said, Lada about celebration.
Speaker:So there's this, what for me that talks to is this shifting the energy we have around
Speaker:money, which is, well, I think what you're talking about, Lawrence, in terms of how
Speaker:do we accept money in a way that, um, doesn't impact us negatively emotionally.
Speaker:and then there's creativity.
Speaker:How can we be creative, not only with our approach to money, but in terms of
Speaker:what we offer in return of for money?
Speaker:And so I think what a key premise that we are, we are trying to communicate
Speaker:with our work is this shifting away from just selling your time.
Speaker:and particularly with the kinds of people that work with us and the way
Speaker:we work, you are whether you are a coach or consultant or you're a service
Speaker:provider, um, what we are trying to sell a lot of the time is, Is our time is
Speaker:being with people and kind of creatively and in the moment doing something.
Speaker:Like with myself and Lawrence, when we were designing websites, you know,
Speaker:we would take a brief and then we would collaborate with the the client
Speaker:in order to find the right solution.
Speaker:So there was the end solution with us, unfortunately, I will say would always
Speaker:be different because it would be a different crime client with different
Speaker:requirements and different needs, and so.
Speaker:Even then, there was a lot of uncertainty around how to price, how to define
Speaker:profit and all of these things, which then it made it easier to say, all
Speaker:right, we'll spend X number of days on something so it's easier to communicate
Speaker:how much time, you know, how much money it would cost based on time, but then
Speaker:it would be a rod for our own back.
Speaker:'cause like if we couldn't do it within the five days, then what would that mean?
Speaker:We would be making a loss.
Speaker:Uh, and conversely, if we could do it in a day, how, how do we communicate
Speaker:that that doesn't make the client feel like, well widow, should I
Speaker:just pay you for a day's work?
Speaker:'cause you could that, Hmm.
Speaker:And so this for me, in a roundabout way, is a, talking about, I.
Speaker:Value, you know, how do we price, price based on value, based
Speaker:on outcomes, based on change?
Speaker:But then how does that, what, how do we get to that?
Speaker:And I think that for me is this idea of starting to learn
Speaker:to adopt a product mindset.
Speaker:Because the thing about a product is it's fixed.
Speaker:It's steps.
Speaker:It's a pro.
Speaker:You can't keep on changing it a lot of the time, unless you've got some
Speaker:sophisticated AI product of course.
Speaker:But most of the time when it comes to a product, it doesn't change.
Speaker:So, which means you really need to be clear a, about the change, do
Speaker:you wanna make, who you wanna make it for, and the steps involved.
Speaker:the value part, Carlos, is so important to think about, because I remember when I was
Speaker:just starting, I, you know, I was, I had this mentality of, but why would they pay
Speaker:me this much, And that took a long time to uncouple of, oh, it's not about, um, you
Speaker:know, one hour of my time is worth this.
Speaker:Um, but rather like what you said, you know, why are they paying you
Speaker:thousands of dollars or thousands of euros or whatever currency it is.
Speaker:But it's also because of the wealth of experiences, the wisdom, the, you
Speaker:know, your presence, your strengths, but it's not just about the time involved.
Speaker:and this is something that I think does not equate with people around
Speaker:how to price because the majority of what we've been taught around pricing
Speaker:is equ equating it with our time
Speaker:and also our own relationship to what is expensive and what
Speaker:is cheap as well, I would say.
Speaker:Oh, definitely.
Speaker:So, yeah, we are never gonna price when, when we think, oh, I'd never pay that.
Speaker:So someone else would never pay that.
Speaker:Yes, and I think for me this is, and we can have a whole session
Speaker:on pricing, which is fascinating.
Speaker:The what's helped me with this is separating value and price.
Speaker:And I know this sounds really, really strange, but I think it's
Speaker:a really important distinction because something can be valuable.
Speaker:But people might not be able to pay the, some people, let's start again.
Speaker:Some people might not be able to pay the price that you wanna put
Speaker:on it, and so value for me is like, I need to have this change.
Speaker:When I have this change or this service.
Speaker:It's gonna benefit me in some way if it doesn't benefit me.
Speaker:If I'm not happier, if I'm not more chilled, if I'm not able to do my
Speaker:work more effectively, if I don't accumulate something, there's no
Speaker:value there in inverted commas.
Speaker:When it comes to price, this is where I think the previous session stories
Speaker:have changed and the work that we do in the program start with who is so
Speaker:important because how much someone will pay you a always dependent on value.
Speaker:There's no value.
Speaker:Why would they pay you?
Speaker:But secondly, it's like what does this price represent to that person and how
Speaker:much money do they have actually to spend?
Speaker:And this is again, we can start going on to something like business,
Speaker:talk about positioning and marketing strategy, blah, blah, blah.
Speaker:But ultimately, someone with a lot of money who values your work is more capable
Speaker:of paying 10,000, 5,000, whatever it is, than someone who still values your work.
Speaker:But for whatever reason, because of the work that they do, the clients they have,
Speaker:the amount of money, they will pay less.
Speaker:And then that's become, that ends up being your choice eventually.
Speaker:Who are you and for whom?
Speaker:Because either, A, you want to earn a certain amount of money, or B, you
Speaker:wanna help the people with less money by working with the people with more money.
Speaker:Or you can deliver the same value to different people for different amounts of
Speaker:money because you do it in different ways.
Speaker:Mm. And this is where, uh, we can maybe show and start talking about
Speaker:this idea of a product pyramid.
Speaker:Now, there's two ways you can look at this and maybe we can explore a bit more.
Speaker:One is, you can look at it in terms of different ways that people can
Speaker:work with you with as, as a kind of a pathway to higher value.
Speaker:So to do deeper work with you, to experience you in different
Speaker:ways and maybe to even just have different experiences with you.
Speaker:So to give people just a range of choices of how to work with you.
Speaker:Or you could have one process, one transformation, but you deliver in
Speaker:very different ways, whether that's.
Speaker:Peak of it is one-to-one.
Speaker:You will coach someone and you will spend their time with them
Speaker:to make that transformation happen at a very personalized level.
Speaker:Second level is a group, so less personalized, but still you're
Speaker:still gonna be taken on the journey.
Speaker:Third, third level, self-paced.
Speaker:Do it on your own.
Speaker:I've got a process, follow it.
Speaker:You won't get the benefit of my knowledge and wisdom, but you'll
Speaker:have something to work with.
Speaker:And then there's the free stuff just to help people understand how does
Speaker:this process work in the first place?
Speaker:So there's, I think there's this thing about the change you wanna make and
Speaker:then the price that's put on it that is really dependent on who you wanna
Speaker:serve and their capacity to pay.
Speaker:and.
Speaker:There's a way of actually kind of structuring that that helps you work
Speaker:out what, what do you have, what do you do, and where would you put it
Speaker:on this, this kind of pyramid scale.
Speaker:I dunno, do you wanna, anyone want to take that on and just explain a bit more?
Speaker:Uh, for me there's a, a level of intimacy here that's involved, right, of, um, when
Speaker:you look at, you know, how we can connect with each other, we can work deeply with
Speaker:each other, um, depends on, um, where you are at in the product pyramid, right?
Speaker:So, I personally believe that the awareness and trust.
Speaker:Is very important as a foundation because, um, people are more, more likely to,
Speaker:uh, purchase or to ask for your services because they know who you are and they
Speaker:trust the, uh, the kind of work and the quality of work that you can deliver.
Speaker:And.
Speaker:This for me is why that awareness and trust building, um, is
Speaker:very, very, very important.
Speaker:And I think this is where, From other sessions that I have given with startups,
Speaker:this is the part that they miss.
Speaker:Like, uh, I have an product idea and then, you know, create an
Speaker:entire, this is what I want to do.
Speaker:Uh, my website is going to be like this.
Speaker:There's an entire focus on.
Speaker:that one thing or that one service, but forgets that, oh, but how
Speaker:can people relate with this?
Speaker:How can people know about this?
Speaker:And how can they trust you enough to start saying, Hey, you know, I'm
Speaker:interested with what you have to offer.
Speaker:And we'll cover a bit more about that tomorrow, won't we?
Speaker:Going a bit more about working out loud, sharing your voice, but yeah.
Speaker:How do you.
Speaker:Let people know that it exists and not just feel like you're selling, you know?
Speaker:'cause like you said, a lot of people go straight into, I'll build the thing,
Speaker:I'll make the thing, and then, oh, I've gotta find people who wanna buy the thing.
Speaker:Where do I get them from?
Speaker:Versus building that trust, you know, from day one before you've even built anything.
Speaker:That would be, that would be our advice.
Speaker:yeah, for me, for those that are looking at this, if you think about
Speaker:this, is you can create offers at all of these different levels with the
Speaker:most expensive thing being at the top.
Speaker:Or you could think about where your focus could be.
Speaker:So we know, you know, we know people who just do quite premium one-to-one
Speaker:work who maybe don't have any other courses or offers, but they build trust.
Speaker:Um, to get people to that one-to-one thing.
Speaker:And so we've got, offers, everything in it, you know, everything here.
Speaker:But I've found with people at the early stage, it can be really helpful just to
Speaker:map out all the ideas they might have.
Speaker:'cause typically people have lots of ideas, but dunno where to start.
Speaker:And that's the important thing is like you said, Lana, how can you start
Speaker:building trust and moving forward with your ideas, rather than launch everything
Speaker:from day one and get sidetracked.
Speaker:I wanna talk to.
Speaker:Yeah, a couple of things.
Speaker:Firstly, uh, this idea of trust, uh, then also there's what Yvonne was
Speaker:saying about building relationships and referrals, and then there's a
Speaker:question as well I saw from, uh, Terry.
Speaker:Yeah.
Speaker:Terry, uh, about being paid for being a wisdom provider.
Speaker:Um, one thing that I. I'm curious about, and I think, I believe is an
Speaker:important part of this, is not only trust in us as service providers,
Speaker:people providing whatever help we're gonna provide is people trusting
Speaker:themselves because they need to trust that this transformation, this
Speaker:objective, this outcome is possible for themselves, that they can do something.
Speaker:And this is where I think pathway products can really help.
Speaker:Where rather than going in, for instance, with coaching.
Speaker:Committing a significant amount of time and money and coaching.
Speaker:If they don't trust not only you, but that they can do the work to actually achieve
Speaker:the outcome, they're not gonna do that.
Speaker:So how can you give them opportunities to learn, whether that's with this, path,
Speaker:you know, smaller products like little, we, we offer little eBooks and, and, and
Speaker:mini courses so that people can start just playing with the ideas that we're gonna
Speaker:work on with them if we ever coach them or they join the program so that they can.
Speaker:Paint a picture possibility for themselves because I think when they, when you
Speaker:can help them trust themselves, they're more likely to trust you and it's
Speaker:like a mutually beneficial engagement that I feel with the referrals thing.
Speaker:I like what, you know, I'm now understanding a bit more what Seth
Speaker:Godin talks about being remarkable is like if you give them an experience,
Speaker:whether it is a pathway product or your program or something that just.
Speaker:It blows their mind, not just based on outcome, but just a feeling.
Speaker:Like a lot of people who join our Vision 2020 program, it, it's just somewhere that
Speaker:they feel like, oh, this feels like home.
Speaker:This feels like a place I wanna be, and that's when they say, do you know what?
Speaker:I wanna tell other people that need this, that they should do this thing?
Speaker:That for me is like referral gold or even experiences that you can offer.
Speaker:Whether like webinars or mini products that you can create.
Speaker:I think that's, that's part, again, of just how can you, we infuse celebration
Speaker:and creativity in the way that we make money that isn't just about,
Speaker:oh, how can we increase the numbers?
Speaker:Should we have a look at Terry's question?
Speaker:Yes.
Speaker:Yeah,
Speaker:let's do that.
Speaker:So how do you price yourself as a wisdom provider versus thinking hourly?
Speaker:For me, I'm thinking of the time when that shifted for me.
Speaker:So, so a story that I have around it was, I was invited to give a 15 minute,
Speaker:talk for no even, even less 10 minutes talk in, in a, uh, an online, um, summit.
Speaker:So I was asked to just give a 10 minute talk and they paid me 1,600 Euros.
Speaker:And that blew my mind of like, wait a minute, you know?
Speaker:Mm-hmm.
Speaker:That was just say, you know, together with the preparation, because it's
Speaker:a topic that I know already and that I've been talking about, so total,
Speaker:you know, also the emailing and stuff.
Speaker:I'm like, okay, put it at two hours, a total of two hours.
Speaker:Hmm.
Speaker:For 1,600.
Speaker:That really shifted my view of.
Speaker:I shouldn't be pricing it as an hourly thing because mm-hmm.
Speaker:If somebody can pay me for 10 minutes of me talking, then you know, what's,
Speaker:what's the point in pricing hourly?
Speaker:Yeah.
Speaker:So I shifted that to thinking of it as, you know, like what you said,
Speaker:it's a product, it's, it's a, when you ask me for a keynote or when you
Speaker:ask me for a workshop, this is the package that it contains in there.
Speaker:So it does not, you know, it does not tell you how many hours I will be working
Speaker:on it, because it does not also equate the years and the decades of me bringing
Speaker:in that ex expertise and experience.
Speaker:So for me, I, I put it in already as this is the package around it, and that helped
Speaker:me to, to um, be, you know, be at ease with putting a number, putting a price.
Speaker:I. On, um, you know, an invoice, because I see it as it's a whole part rather than
Speaker:just a piece of what, uh, you know, what is entailed for me, which is my time.
Speaker:Well, it's like what we talked about the other day, this idea of
Speaker:getting paid to be me and making impact just by being yourself.
Speaker:And so the thing that comes up for me is rather than thinking about
Speaker:pricing yourself, it's about.
Speaker:Really understanding what they're buying, you know, and they're buying
Speaker:you your wisdom, your face on the summit, access to your network and the.
Speaker:Authority you've built up, the influence you've built up.
Speaker:Um, so having you as part of this event is suddenly more high profile
Speaker:because you are, you are in it.
Speaker:And so whether you're there for one minute or an hour, it
Speaker:doesn't really matter so much.
Speaker:What matters more?
Speaker:Is that the value you bring to that?
Speaker:So I. That's helped me too.
Speaker:Like when me and Carlos first sold, sold our first online course, I remember the
Speaker:feeling like waking up and seeing an email come in that someone had bought
Speaker:a product that we, the first product we'd really built, I think, and that
Speaker:feeling of, oh, I didn't do anything and money just arrived a bit like you.
Speaker:How does that feel?
Speaker:I think to Terry's question about accepting money, and so for me it's
Speaker:just understanding what are people actually buying and how can we
Speaker:not think about it as I'm selling myself, but actually they're buying
Speaker:value that maybe I'm not aware of.
Speaker:the way I'm gonna answer this is it's, it's not a simple process
Speaker:to price yourself and I would say it's a dance because it isn't
Speaker:just you setting a price, it's understanding who you are working with.
Speaker:there's a lot in that because it's all about in the end, being
Speaker:an incredibly great coach when you are selling and pricing.
Speaker:It isn't about, oh, I've got these tactics and strategy.
Speaker:It's actually getting.
Speaker:All the information you need out of the customer in order to find a price
Speaker:that isn't the price that they like.
Speaker:It's a price that they understand.
Speaker:And I think that's the other thing.
Speaker:It isn't about, oh, I'm happy to pay this price.
Speaker:No.
Speaker:It's like, I get it.
Speaker:It's uncomfortable maybe to pay, but I understand why I should
Speaker:pay 300 half thousand pounds for Vision 2020, for instance.
Speaker:It's like, okay, that needs to be a calculation that you need to help
Speaker:them make, or they already know it.
Speaker:But it can't be something that you just given to 'em and
Speaker:they'll accept straight away.
Speaker:And you, or you should think, oh, they'll just accept it 'cause
Speaker:that's what other people have paid.
Speaker:No, there's, there's a, an education piece.
Speaker:And the other thing I think that is, I really feel like it's important to stress.
Speaker:The biggest thing I believe that stops us from pricing in that way and
Speaker:being playful is fear of rejection.
Speaker:Hmm.
Speaker:That is ultimately the biggest and the hardest thing that all
Speaker:of us will tackle when pricing.
Speaker:It's not about, oh, what's the right number?
Speaker:It's like, what if they say no?
Speaker:Mm-hmm.
Speaker:And unless you tackle that, you are always gonna be too
Speaker:scared to play with the pricing.
Speaker:I think.
Speaker:And that's the inner work and mm-hmm.
Speaker:That's the fun stuff.
Speaker:That, and yeah, doing it with others and, and being able to share
Speaker:these stories with each other.
Speaker:I think that's, that's where we can sort of unlock, unlock some
Speaker:of, of that inner resistance.
Speaker:Cool.
Speaker:Okay.
Speaker:Um, tomorrow.
Speaker:Tomorrow.
Speaker:What are we talking about?
Speaker:We're talking about sharing your voice.
Speaker:Yeah.
Speaker:Like you're saying Lawrence, you know, do you know, maybe elaborate a bit more
Speaker:about this idea of sharing our voices.
Speaker:Well, yeah, I think it can be easy just to do a lot of this work
Speaker:in isolation and to talk in our groups and to keep it all safe.
Speaker:But actually to put our ideas out there is, it can be a vulnerable
Speaker:place to be, but also really rewarding place to be in terms of
Speaker:clarity, in terms of, um, connection.
Speaker:So the last summit's really gonna be a series of summit's gonna be about
Speaker:how to connect with others ultimately.
Speaker:So not thinking about self-promotion and banging the drum for our, our work
Speaker:and buy, buy from me, but actually.
Speaker:There's someone or people out there who will benefit from what
Speaker:I'm creating and best to connect with 'em sooner rather than later.
Speaker:So this idea of working out loud, sharing ideas before they're fully formed, but
Speaker:actually the process of sharing those ideas, how we can build clarity through
Speaker:it rather than waiting till we've got all our ducks in a row, kind of the
Speaker:perfect launch is is gonna happen.
Speaker:So yeah, the fluffy launch, we'll talk a bit about that tomorrow.
Speaker:on Friday we're gonna be talking to Anne Law Lako.
Speaker:Uh, she's written a book called Tiny Experiments, uh, and it's
Speaker:really interesting 'cause part of her book, she talks about
Speaker:essentially this idea of sharing your voice, sharing your ideas early.
Speaker:Uh, and there's two elements that she talks about there as
Speaker:well, which is really beneficial.
Speaker:firstly, um, like Lauren said, it's, it's by sharing it early, you start
Speaker:getting some feedback and you can sort of like develop your ideas and also
Speaker:develop your resilience muscles and when you get, when you get feedback.
Speaker:but secondly, it's great accountability.
Speaker:'cause soon as you share an idea and you say, I'm gonna do this thing, I'm
Speaker:gonna, then other people are gonna say, well, when, what's I gonna do next?
Speaker:When, when's the next thing coming out?
Speaker:And that.
Speaker:If you are a perennial procrastinator, that is gonna be your medicine.
Speaker:Share your idea early.
Speaker:Share it with people you trust or share it with people, not that you feel safe with.
Speaker:I think that's the initial start.
Speaker:'cause that's where people, again, fear of rejection, fear of criticism.
Speaker:This is why communities like ours are important.
Speaker:Whew.
Speaker:Okay.
Speaker:Until next
Speaker:time.
Speaker:Until next time, time, everyone tomorrow.
Speaker:Take care everyone.
Speaker:Thank you for joining us.