Welcome to the six figure business mastery podcast, where every week

Kirsten and Jeanne dive into the essential topics to fuel your business

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Welcome everyone to our newest episode.

We're thrilled to have you.

And we're also thrilled to have a woman named Kate Allyson

from Kate Allyson creative.

She's a book writing coach and editor who specializes in working with authors who

are writing a book to grow their business.

So we're really excited to have you.

Thank you for being here, Kate.

Thank you.

I'm excited to be here.

Well, I'm always interested in finding out what brought you to this industry.

How did you become a coach and an editor for people who want to.

That is such a great question, and it really starts with,

I have always loved books.

So, as a child, there was one Christmas where all I asked for from all my family

and friends, all I wanted was books.

And I got over 50 books, and it was my best Christmas ever.

So thinking about that, I thought, okay, how can I use what I know about books?

Because obviously I've always been an avid reader.

I've always been able to identify what it is that actually makes a book good.

I also want to keep reading a book.

And so what I want you to do is use those skills to help people who are

Running a business, write a book to grow their business so that when

they write a book, it actually gains traction and people want to read it.

And so that they can get the results that they want from the book that

they pour their heart and soul.

And that's fantastic.

So as far as writing a book, why would a business owner want to write a book?

I know there's lots of great reasons.

What is the number one reason people come to you because they want to

write a book to grow their business?

They have something inside them that they need to share with the world.

And a book is a great way to do that.

You can do that via YouTube videos.

You can do that via speeches, but books have been around for so long.

They've been around for thousands of years.

And, you know, we can't say that YouTube will still be here a thousand

years from now, but a thousand years books will still exist.

I love that.

I love that.

What about for people who want to write a book about a subject

like marketing, that changes.

How do you help those people?

That is a great question.

And I think what I do is I start by just telling what are the principles

of marketing that don't change?

Because there are things that we do in marketing that we need to

keep doing regardless of how we're doing it or where we're doing it.

There are so many different ways to market.

You can use advertising, you can network, you can use social media,

you can use YouTube, and yet, even though those things all change, SEO

changes, the fundamentals of, you need to know who your ideal client is.

You need to know who you're talking to.

You need to know what problem you're going to help them solve.

Those are things that don't change regardless of how the technology changes.

So I encourage them to focus on those principles that underlie what they

teach and focus on that as they write.

I love that.

Can you tell us some of the, like, industries that you've worked with?

Yes, marketing and sales is one.

I've also worked with a couple financial coaches who were writing

books to help people understand their finances and create a

financial plan that works for them.

I've worked with a divorce coach who helps women get through divorce, and

one of their biggest concerns is money, and so helps them identify Okay, here's

how money you had money coming in.

Here's how you're going to deal with it after divorce So i've

worked with quite a few right now.

I'm working with a grief and loss coach so I work with people in quite

a few different industries and it's really a lot of fun because I feel

like every time I work with someone new I get to learn something new Yeah

that's one of the things we like about working with our clients because they

they do have such diverse backgrounds and even if they're All coaches or

they're all in real estate like they all have such different You niches and

things that they bring to the table.

So it's always so interesting.

So do you feel like a book really builds authority?

Absolutely.

Yes.

Because when you have a book out there, people can read your book and they know

that you know what you're talking about.

Because sometimes one of the biggest struggles that we face is

how do we showcase our expertise?

If you're listening to this, you are an expert because you wouldn't be

listening to this podcast if you weren't.

And you have expertise to share with the world.

And one of the best ways to get that out there is a book, because that

really proves your expertise, and it can show people that you really

do know what you're talking about.

There's, there's so many people out there who are afraid of, of scammers,

of, well, what if this person isn't who they really say they are?

And a book is a great way to prove, no, hey, I'm one of the real ones.

I really do know what I'm doing.

That's amazing.

And I feel like, Not only does it build authority, but it

builds that know, like, and trust because like you, I love to read.

And I think about some of the books that I've read over the

years, the business books.

And you do really feel like, you know, these people, right?

Like Stephen Covey, you feel like you like them and you

trust them and you respect them.

And if you saw them out, you'd love to have a cup of coffee with them.

Right.

So I do think it just builds a fantastic relationship, even though it's kind

of one sided, because the person's reading what you've written, but

they're really getting to know you.

Yes, and that's why it's important when you write a book to include personal

stories of how you got where you were, even if those stories are sometimes hard

to tell, because Those are the stories that your readers can probably relate

to the most are the ones where you struggled and they're going to want to

know, okay, how did you get through that?

And how did you overcome that?

And they'll be able to understand that you went through the same

things that they're going through.

So you really know what it's like to be in their shoes.

And, oh my gosh, I feel like right now, like we talk a lot with our

clients about this too, and their video content, their marketing is

AI is putting out so much content.

But what AI can't do is it can't share your personal stories.

It can't relay that emotion of how you felt when you were struggling

with something and how awesome you felt when you accomplished it.

Or it can't share the stories about your clients and the things

that they were able to accomplish.

So I do feel like stories are, they've always been so powerful, but I feel

like people really need to lean into them more, now more than ever.

Yeah, stories are what make us human.

And yeah, you can ask an AI to tell you a story, but it won't

be as good as the story that you can tell based on your own life.

I promise you.

I love that.

So I'm curious, do you encourage your clients to obviously write the

book and you help them publish it?

But do you encourage them to sell it or kind of use it as a giveaway lead magnet?

So I have clients who do both I have some who sell it because it's another

stream of income for them Others want to use it as a giveaway, especially if you

are looking to get on stages It can be a great giveaway from the stage to help

make you memorable Or if you just want people to know who you are, especially

if your book is on the shorter side, it can be a really great lead magnet.

If you're writing a really long book that's going to teach all of

your secrets, then I would recommend selling it, because that's going to be

more valuable than a 20 page booklet on, the first steps that you take.

Yeah.

I love that.

Yeah.

It can help you with your visibility.

I would guess.

Yes.

Because when you have a book, your name is out there and having a book can also help

you get, again, if you want to speak on stages, if you want to get in media, both

local and national, you know, talk shows are always looking for authors to host.

So once you are an author and you have that credibility, then

you can get on those stages.

You can get in media and it can really boost your visibility.

In whatever world you want to boost that visibility in and podcasts, I

would think it'd be great for podcasts.

Absolutely.

Yes.

Yes, it really is great for getting on.

There are so many podcasts for authors out there.

In addition to the general business podcast that you can help get yourself

on by saying, Hey, I'm the expert.

I wrote the book.

There are also podcasts for authors and yeah, there are so

many opportunities out there.

So I know a lot of people, the word imposter syndrome

gets thrown around a lot.

So do you think books?

Helping people write a book about their business or some aspect of their business

helps them get over imposter syndrome.

Absolutely.

I think that it's, it's always going to be there.

You know, that little voice in the back of your head that says,

Oh, you're not good enough.

Who are you to do this?

But writing a book really kind of helps show why you are

the person to be doing this.

And one thing that really surprises my clients is they know that writing a

book, they know that their book is going to change the lives of their readers.

They know it's going to change the lives of their clients.

What they don't realize is how much it's going to change themselves and how

much more they'll be able to show up for their clients, for their readers, for

their audience in a way that really helps kick that imposter syndrome to the curb.

Well, I think you would have to feel really accomplished because I

think for most of us, The thought of writing a book is scary.

Not just the imposter syndrome, but just the whole process, figuring out

how to write a book and how to get all this information out of our heads

and onto the pages and not sound like a crazy person in your book.

So yeah, I could imagine that it really does empower them in a lot of ways.

Yes.

Yes.

And in fact, I have one client, one thing that, that scares clients is

they think, okay, I'm an expert at what I do, but I'm not a writer.

And I had one client who came to me and she had dyslexia.

She had actually been told by her 10th grade English teacher

that she should not write.

Having been told that, she knew that she wanted to write a book because,

you know, she knew that what she taught, fitness, and she knew how

powerful what she taught could be.

And she didn't want to let her fear of being a bad writer hold her back.

And that's where people like me, editors and book coaches, we come in and we

say, okay, you tell the stories and we'll clean it up and make sure that

it looks good, that you're not going to embarrass yourself when you publish it.

Because I really do believe that writing a book can be for anyone.

You do not have to have perfect English.

Grammar skills.

You do not have to be a great speller.

That's what editors are for.

We are here for you to help you with those things.

So we really want to see, I, I really love to see when authors

realize that, oh yes, they can write even if they've never thought of

themselves as a writer, it really is possible for them to write a book.

Yeah, my fear with writing is more on the, is it going to be boring or

is it going to be entertaining and interesting and something I'm proud of?

Or is it going to be something I go, Oh no, why did I say that?

And that's a great point.

And that's one thing that I really help coach my authors through is how

do we write a book that you are proud of where you just say, yes, Oh my gosh.

Yes.

I'm so proud of this.

I want to share it with the world.

And the wonderful thing about writing a book is that.

Once you start writing, I find that then sometimes people don't want to

stop so they'll finish their book and then they're like, Okay, well

now I need to write my next book.

Because I think that writing a book, it's kind of like potato chips.

You can't write just one.

Once you write one, then you realize, Oh, I have so much more

to say that I didn't put in this book because it didn't quite fit.

But now I have an idea for another book and here's where that's going to go.

So it can really be an exciting process.

And once you realize that you can do it and that it is easier than it

sounds, then you want to do more of it.

I love that.

I love the potato chip analogy.

I think I need potato chips now.

So Kate, you have been doing this for six years and I can see like how passionate

you are and how excited you are about it.

And I think it's so interesting that you work with so many different people.

So I can imagine just learning all of these from all of these

different industries must very much enrich your life.

So this has been like an amazing conversation.

Is there any other tip or thought that you would like to share with someone who

is maybe thinking about writing a book?

But they're just not sure.

I really believe that we all have a story to tell.

And that every single one of us can help other people by sharing our story.

And so, if you're thinking about writing a book, there's a reason for it.

There's something that's calling you to do it.

And so I would encourage you to start doing it.

Awesome.

And how can people reach out to you?

That's a great question.

So I am pretty active on Facebook.

I have a Facebook page and then also through my website is a

great way if they want to schedule a call with me or email me.

That's a great way for them to get in touch with me.

Excellent.

We'll put that in the show notes.

So Kate, this has been so much fun.

And so you're full of so much information and tips and encouragement

for people who want to write a book.

So if anybody out there is thinking about it, you can reach out to Kate.

And like I said, we'll put her details in the show notes.

So thank you so much for joining us today, Kate.

Thank you so much for having me.

Thanks for listening to the Six Figure Business Mastery Podcast.

If you enjoyed listening to this episode and you are ready to leverage video

marketing on all online platforms, or maybe even start your own video

podcast, then you need to check out the Done For You and Done With You

program at themarketingvaadvantage.

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