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Welcome to the six Figure Business Mastery Podcast, where every week Kirsten and

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Jeanie dive into the essential topics to fuel your business growth, from

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copywriting to course creation mindset, to video marketing, they've got you covered.

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Tune in for expert guest interviews on all things marketing and

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business, and learn how to work on your business, not just in it.

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So get ready to unlock your business potential and take it to the next level.

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Are you feeling stuck at the edge of your next big breakthrough?

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Curtis McCollum is here today to reveal how to crush hidden mindset blocks

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and align your vision with action and activate a soaring mindset so you

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can finally fly past those limits.

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So we are absolutely thrilled and excited to have you today.

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Curtis, welcome to the show.

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Oh, thank you for having me.

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I mean, I'm just so excited to kinda share with you guys.

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You know, I love you and I love Kristen for sure, because of the fact that

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what you've done for me in my life.

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So yeah, I'm excited to share with you guys.

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Thank you, thank you, thank you.

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Well, let's tell everybody a little bit about how you got into

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mindset coaching and how you really helped people transform not their,

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their businesses and their lives.

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Yeah, it's interesting.

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It's an interesting journey.

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'cause I actually started this journey about 40 years ago, 40 years

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ago when I first got into sales.

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The reason I got into sales, because I wanted to become a motivational

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speaker, but I didn't want to become a motivational speaker where you

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just say, Hey, I'm a motivational speaker, and I didn't do anything.

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So I went and I started with the company.

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I became number one in the company.

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I did all the books and the tapes and you know, Tony Robbins and all these things.

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Walked on the Firewalk.

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And 40 years later in this journey, I finally did it after 40 years of

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this long journey of this really successful as a salesperson.

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So I got kind of life, kind of got got in the way, and so I stayed as

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a financial professional for almost 40 years and about five years ago.

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My wife looked at each other and says, Hey, won't you do

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what you've always wanted to do?

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Won't you really just do it?

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And I did it.

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And basically we took the step, took the leap, and now I became a mindset expert.

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You know, I'm certified as a clinical hypnotherapist.

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I'm certified in mental and emotionally released.

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Neurolinguistic programming.

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So all of these mindset concepts and these opportunities or, or these modalities

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that I actually coaching love that.

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And you think about it for most people, you know, it is always kind

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of a battle with our own selves.

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You know?

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We get in our own way, we sabotage ourselves.

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Yes.

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And a lot of times we know it, but we don't really know why we

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do it, or we don't always see it happening when we're doing it.

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So let's talk a little bit about how you help people to stop doing that.

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The first part of it is actually identifying the hidden blind spots.

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It was funny, yesterday I was in my kitchen and I heard this little

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bird tapping on my window, tap, tap, tap, tap, tap, tap, tap, tap, tap.

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I'm like, what is that?

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And I, I thought about it and I'm like, wow, this little baby bird does not have

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the resources to understand that this is the window and therefore he can't see it.

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Mm-hmm.

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Right, and one of the challenges that most entrepreneurs and CEOs and

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founders have is that they know they're trying to get from point A to point B,

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but something is blocking their way.

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Something is preventing them by actually making it through, just like this

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little bird tapping on the window.

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Tap, tap, tap, tap, tap, tap.

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He didn't have the resources.

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He knew that he saw something in my house that he wanted to get

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to, but he could not figure it out what it was, and that's what I do.

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Basically we figure out what is that thing that's driving your behavior

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now that's preventing you from becoming who you truly want to be.

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And I got to do a mini session with you.

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Yeah.

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And it was so fascinating because you take people back to where they've had

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some sort of trauma or mini trauma or something, you know, that just.

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Affected them on a subconscious level that they don't even know about.

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Yes.

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Basically that's, that's one of the most powerful things that I

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do for my clients is basically.

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Even for myself.

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Lemme, lemme just give you a little bit about what happened with me.

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We had the session with you.

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I had the session with many people, hundreds of people, and they made

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these tremendous breakthroughs, right?

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And so, and then I'm looking at my life and I'm like, well, Curtis,

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something is blocking your energy.

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Something is preventing you from actually becoming the best version of yourself.

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What is it?

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And so I did the same thing.

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I did a session of mental and emotional release with myself.

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I didn't do it.

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I had a professional come in.

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You don't operate on yourself, guys.

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You just don't do it.

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A hard opera, a hard surgeon, don't open up his own chest.

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He lets somebody else do that.

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So basically, I, I called someone in within 10 minutes.

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You, as you well know, it takes about 10 minutes or less that we

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figure it out, that when I was two to, I accepted and decided that

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success is hard and difficult.

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So that program had been running in my, in the background of my

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mind since two, not knowing that.

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So every time I would become number one, I would sabotage.

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Every time I would have an expansion in my business, I would sabotage.

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I remember I was doing over a million dollars of revenue per year.

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Lisa came to me and says, Curtis, this is so easy for you.

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Wow, you just got this thing down.

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And I looked at her.

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I says, you don't understand.

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This is hard and this is difficult.

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And I found out that programming started when I was two, when I

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was being potty trained by my mom.

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My mom told me, this is what she told me when I went back

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and asked her after the session.

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I says, mom, what happened at age two?

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This is what she said.

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It was hard and difficult for you to be potty trained at 18 months.

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The same language that I have been carrying around all of those times.

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The same messaging and the same programming.

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So that's what we do.

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First we have to figure out what is it that one thing, the root cause

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of that problem for you to act, actually release it and get rid of it.

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And think about our poor parents.

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Like your mom never meant to plant that negative seed in your subconscious mind.

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No, and we have all these little things throughout our lives that happen and

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sometimes they're, you know, they're not even, we're not even conscious

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of them or they feel like such a no big deal on the surface, but at a

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subconscious level, you know, because our subconscious is trying to keep

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us safe and trying to keep us alive.

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Yeah.

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Yeah, and, and that's the whole idea is that, and you're so right, is that

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the messaging is not to harm you.

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The messaging is actually trying to to protect you, so it goes in safe mode.

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That's why it always go back to knowns.

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It goes back to what it knows, and this is the crazy thing about it.

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Most of the programming that's running right now is from between zero and seven.

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That's where we're like sponges.

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We're like, this messaging is coming to us, and so we don't even remember.

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Something that happened between, I didn't know at age two or 18 months

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that I was having this challenge.

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So this programming is running, so now how do you get rid of it?

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How do you even recognize it?

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And so it just takes a little time.

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But with me, it takes minutes sometimes.

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Yeah.

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10 minutes or less we're free.

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It's always the parents' fault.

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My kids don't let it go in their subconscious.

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They just tell me, you know, like you were talking about Kirsten, I think, you

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know, just random things that get stuck.

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Yes.

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And, and my kids were like, they'll tell me things every now and again.

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Oh, you told me this when I was in preschool.

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And I'm like, yes.

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Telling you, I've told you hundreds of thousands of things.

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I have no idea which one stuck.

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And that's the crazy thing about it, is that it, it's like the

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challenge is it's not that.

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First of all guys, the first thing I do in my sessions is make sure that people take

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responsibility for where they are in life.

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Right?

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It's not my mom's fault.

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That was the 2-year-old me figuring out that's what the messaging was.

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It's like, think about it, and I, I just wrote an article that's coming out next

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week is like, I'm writing an article now where, who's running your company?

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Is it the 2-year-old me or is it the, the 60-year-old me?

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Who's running my company because of the fact that we don't know.

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We can't blame our parents.

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Now we have the power and the resources to take control of our lives.

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That's the beauty about where we're, wherever you are now in

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your journey, is that you can take control of your own life.

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You can make choices now to, to not accept that belief, but change it.

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And that's the power of it.

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That's identifying and eliminating those healing blind spots.

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And then when you do that, you're in a better position to start taking action.

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Oh, absolutely.

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Absolutely.

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And that's the challenges Most coaches.

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Most coaches basically say, what do you want?

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Right?

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They start with the goal in mind.

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Well, one of the challenges with that, not that it doesn't work, because obviously

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a lot of people are very successful.

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What it, what they do.

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My philosophy is that.

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If I can get rid of the baggage, now you can actually see clear about your goals.

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Now you understand a clear vision because if I got baggage, if I'm

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carrying around baggage and I set a goal to make a hundred thousand dollars

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a year, but I'm carrying baggage every time I get close to making a hundred

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thousand, I'm gonna sabotage because of the fact that I'm carrying baggage.

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Let's get rid of the baggage so that now you can soar past the a hundred thousand

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and going beyond that, because I'm not carrying old messaging that's actually

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preventing me from having a clear vision.

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That's how you align your vision with, with accelerated growth.

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One of the things Jeanie and I have identified in ourselves is we

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both, at some level, have that same programming that you've gotta work

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hard and you've got, you know, yeah.

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We would meet on Sundays and you know, we'd have a full five

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day week and we'd stay busy.

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And this year we just decided enough's enough.

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We very seldom ever meet on a weekend, you know, unless there's something

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like a vacation or something coming up that we have to kind of coordinate.

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But we basically now take Fridays off.

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We meet in the morning on Fridays to kind of talk about how the

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week went, plan the next week.

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And we pretty much now three day weekends.

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And it's interesting 'cause I think since we implemented that.

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We've been more productive.

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Yes.

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A lot more productive because you have a less, you have

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less time to get things done.

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And we're more strategic about how we use our time.

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And I think the other way that Jeanie and I had both sabotaged in the past

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would be to take too long to do things.

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It was that perfectionist.

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You know that?

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Yes.

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Do it, redo it, go over it.

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And it was really funny.

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We were getting certified for CE credits in real estate for some trainings

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that we're doing up in Michigan.

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The lady who was helping us get certified at the end of one of our trainings,

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she finally just started laughing.

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She's like, you guys spend way too much time doing this.

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You know your stuff, you're great at it.

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You could have had this thing done two weeks ago, and she didn't.

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She wasn't being mean to us.

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Right.

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But it was truthful, right?

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That it's that sometimes that perfectionism gets in the way,

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and that's a form of sabotage.

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So if you think about it, that's part of the pro, somewhere along in

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the, in the background is running.

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I have to be perfect.

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Well, when I was in college.

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Later in life.

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'cause I went back and, and got my degree when I was thinking I was 50.

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One of my professors said the best thing about writing is rewriting.

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So he says, it doesn't really matter what you write the first time.

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The beauty part about it is you can always rewrite it.

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So that's where you can drop the perfectionism and knowing that

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the next right is the right.

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Right.

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That, that you're writing.

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So, so the whole idea though is, is that having that clear vision, so that,

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and this is the thing I I love, what you just shared with, with the audience

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is that you were working really hard, the, the whole ideal of having honing

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in the power of your subconscious mind.

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Is that now you are operating at a higher level, you are

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more in flow than not, right?

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Have you guys ever been working and all of a sudden everything

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is just working right for you?

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It is.

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Like the people are showing up.

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Well, yeah, you're in flow.

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Well, what I help individuals do is stay in flow more often than not,

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right, because now they understand that how the subconscious mind works

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and how to continue to reprogram it so that it works more efficient for them.

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Working hard is not the key.

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It's not the strategy.

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Basically working smart is more powerful than working hard, working

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on the things that really matter.

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The old 80 20, yeah, 20% of what I do is gonna give me 80% of the work.

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But what most entrepreneurs do, we work 80% on stuff that doesn't really matter.

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And that's one of the things that we kind of really stress.

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That's how aligning the vision, right?

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Getting rid of the baggage.

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Aligning your vision so that now you can see sense and feel what I should be doing.

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What is it that's actually coming up that's gonna drive true behavior?

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I love that.

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It's funny because we're doing helping people get a bookkeeping

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virtual assistant, because we've done, Kirsten's got experience

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in that and we've done that.

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And um, it was funny.

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That was the first thing that I outsourced and I didn't realize

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how much that was stressing me out.

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Every time I came into my office, I saw that stack of receipts and I felt

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guilt and shame and you know, it's not that difficult, but I just didn't

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do it 'cause I didn't want to do it.

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And then once I handed that off to someone, I was like, oh my

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gosh, I feel so much better.

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Like, I feel lighter, I feel, you know, more creative because you've taken

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that big boulder off your shoulder.

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Yeah.

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And that's kinda what it is though.

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It's like, think about it and the one reason you was holding onto

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it, like for your life is because.

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You felt safe with it, right?

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You felt like if I didn't do it, nobody else can do it.

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Well, that's not fully true, and once you release it, you release the fact that hey,

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someone else can do this, and now I could be more productive in doing other things.

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It became evident.

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Yeah, but after the fact.

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Not during.

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It was after the fact.

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The whole idea is that one of it is the blind spot.

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I have to hold onto it, and that's kind of what our subconscious

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mind tells us is like, I got to hold onto it to make you safe.

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But sometimes when it makes you safe, it actually limits you for

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becoming the best version of yourself.

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Once you start to grow.

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My framework and which I, I coach from, is learning, growing,

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expanding, and transforming.

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Once you start to grow, you have growing pains.

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That's why they call 'em growing pains because you're growing, you expanding.

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You feel it.

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You're gonna get a little bit uncomfortable to become more comfortable,

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but it's never ending process.

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So now the next question is, what's the next best thing you guys are gonna

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be coming up with so you guys can grow your company and be coming even better.

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Right?

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It's so fun to think that we live in a time.

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Where you're in California, I'm in Florida, Jeannie's in Virginia, where we

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can build these fantastic relationships and work with people anywhere.

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Like we just have all of these great tools and all of these great opportunities

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and so I think it's easy to, like Jeannie, that wanna hold onto things.

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It's also easy to want to do too many things.

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Yeah.

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And chase that shiny object syndrome.

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And it's interesting because I think for us, we really have identified when we're

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starting to kind of self-sabotage a little bit, we're we're starting to realize what

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our, you know, and sometimes when it's a partnership, we can either hold each

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other accountable and be better together.

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Or if we have the same fear or self-sabotage, then it's like squared.

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Yeah.

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And so it's, it's, it's, it's big.

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And so working with someone like you to really help get those blocks

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cleared individually, but then also do you ever work with like business

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partners to help them clear things?

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I mean, not that we would have the same childhood problems or traumas

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'cause we were raised separately.

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Right.

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You know, but there are like, you know, we've been in business, how long

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have we been in business partners now?

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15 years more than that.

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20. Long time.

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So there's probably some things we need to release there.

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Yeah, well, basically you think about it, and this is my philosophy around

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that, is that Kirsten, if I'm working with you and I'm working with Jeannie

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separately, you going to become so, so much better that now you can

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work together even more efficient.

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See, because like you said before, one of the challenges that is that your baggage

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is different than her baggage, right?

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And her, her perception of the world is different than

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your perception of the world.

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And, but once you get a clear vision of who you are as an individual,

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you're gonna show up differently and she's gonna show up differently.

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And then, then I think one of the things you were talking about, you guys kept got

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a ceiling that you keep hitting, right?

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You're like, I'm here.

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You're trying to get past that.

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That means that that's an indication, that's potential baggage, right?

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That we need to kind of work with so that now you can So past that.

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So the beauty part about it is that we work with you individually first, and

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then we find the commonality of what your business is gonna be needing.

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And so now, because you understand her better, mm-hmm.

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If you understand her values and she understand your values, then

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now she can speak your language.

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You know, we talked about me and Lisa, me and Lisa have been

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married now for 34 years and, and I'm still working on this guys.

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I mean, you know, I'm still working on it because of the fact that every

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once in a while I have to speak her language in order for us to communicate.

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And a one word just because you both say you want to grow, right?

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We'll use that as an an example.

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Use those both.

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You say you wanna grow, that doesn't mean that you speaking

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the same language, right?

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That means you having very different Yeah.

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You having the same label.

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Grow, but the language behind it, you might be carrying some baggage around

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growth that's harmful, and she might have a different language that's not,

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and so you're gonna have a conflict.

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So you need to understand when she says, I want to grow, and you

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say you want to grow, now you're both speaking the same language.

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Oh, when you say that, you mean X. And when I say that, I mean Y. So now how

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can we make that what we want it to be, look like and feel like so we can grow.

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But the biggest thing about it is once you started to throw out this baggage, right.

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You, you have this alignment and you can have this accelerated growth.

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It, it doesn't stop there.

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This is where most people stop.

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It's like, okay, I got it.

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You know, you, you helped me make this transformation and like I have

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no, that's when we're talking about number three conditioning, right?

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It's so important.

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Yeah.

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How do you recommend people, you know, condition themselves?

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You know, I, I know we get up every day.

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I was, yeah.

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I was working with a client yesterday and one of her goals

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is to get to 30,000 a month.

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Right, okay.

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And so she's got that on her mirror.

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And so when we were in our coaching session last night, which we had

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over dinner, which was lovely.

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On the water outside, it was.

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And I said, well when you look at that 30,000, 'cause she's like, I

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want it, but it just feels like, you know, grinding along, right?

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And I said, well, when you look at that 30,000, what are you saying to it?

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Why don't you say, I wanna do 30,000 a month with clients

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who value and appreciate me.

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If I wanna do 30,000 a month with clients who pay on time, I wanna

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do 30,000 a month with clients who I can truly help transform

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their business through what I do.

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So like speaking out all the things that she wants, and then I have a solid

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team that knows what to do and how to do it, when to do it, and they're

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all responsible and they take action.

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And that's made getting to this 30,000 so easy, right?

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So I was like, speak to that little sticker about speaking

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into existence without all the.

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Turmoil.

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Well, basically two things.

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Number one, true.

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Absolutely true.

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Now, another one that, another step to that is, is that she

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has to fill it in the body.

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Yes.

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And that a lot of people when they talk about affirmations and conditioning

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is that they're speaking it, but they're speaking, and I want $30,000.

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And the subconscious mind, like, no, the hell you don't.

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Not really, not really, not really, you know, because you have not really

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put it into the body where when you speak in it, it's like, I believe

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it, I feel it, I know it's mine.

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Right?

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Not just saying it, but feel it.

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And so what I, what I do for a lot of my clients says when we, when

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we figure out what the baggage is, we get rid of the baggage.

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We align their goals of $30,000 or more per month with clients that I love and

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the desire who wants to work with me.

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Then we program that.

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So that now I create what I call bespoke daily mental supplements where where

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they hear my voice and basically kind of every day programming that message.

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Skin over and over and over repetition.

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Basically.

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Now the subconscious mind begins to believe it.

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It's like the, the reticulate activating system in our minds then start to see

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sense and feel that this is mine and it start to gravitate and start to manifest

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things to us because it's bringing those things to us that we've never seen before.

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It's, it's almost like once you buy a new car.

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Yeah, you've never seen that, that color car before, but you

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think you have something unique.

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Oh my god.

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I remember I bought my Range Rover a few years ago.

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I had a Black Range Rover with leather seats and yada, yada, yada.

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I'm like, man, this is unique car.

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Then all of a sudden, everywhere I drove here in Orange County, everybody

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has the same freaking car because now my Yes is focusing on the fact that

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everybody that is there, it's possible.

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And that's kind of what you're doing is the programming is not

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just seeing it, but when you see it.

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Stop and take a deep breath and allow herself to really feel it.

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Yeah.

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You know, I feel the 30,000 coming to me.

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I see it and I sense it.

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I feel like when the clients are coming to me, what I'm gonna feel like, what

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it's gonna be like, so that now the body and the mind is connected so

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that they really, truly can have that breakthrough that they really want.

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I love that.

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I remember seeing someone talking about that, and they said the process

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of that is so exciting and and wonderful and challenging as well.

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Yes.

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But they said, when you can get yourself to the point that you are a hundred

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percent in, and you already believe that when it actually happens, it's

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like, oh yeah, I already knew that.

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I know that was coming.

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Yeah.

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Oh, basically, it's like, I think Venezuela talked about the

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fact that it's just like drill.

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See, this is the thing about the power of the subconscious vine.

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It doesn't know the difference between reality and fantasy.

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And, and this is the scary part about it.

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The scary part about it is that it doesn't know the difference

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between reality and, right.

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Yeah.

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That, that means, and this is the catch guy.

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This is the thing is that, that's why this is one of the things

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I always tell my client, be careful about what you listen to.

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This is what's happening in the world right now, and I'll leave with

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this, is that these pharmaceutical commercials are normalizing.

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Sickness.

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Mm-hmm.

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Yep.

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And look at what they do.

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You remember we talked about they make you feel it.

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They have music that's playing in the background that we

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played when we were a child.

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When we were a child.

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These upbeat music.

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And we are up there dancing to it and moving and grooving with it.

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And then they letting us know, just take the medication.

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You'll be okay.

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Just do this.

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You'll be all right.

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And oh, it's okay to have this and it's okay to have this.

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Take the medication.

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Basically, they're normalizing it and they keep doing it.

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They are conditioning us.

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Conditioning the world that that's what it is.

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Well, we need to use that against them.

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We need to use that for ourselves when we wanna become successful.

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It's the same thing is that play some music, move with it knowing that I want

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this $30,000 and groove with it and put it into the body, so not the body.

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Now put, see, sense, and feel it that it's yours.

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And it's so important that this is where a lot of people drop the ball.

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They come to me, we have a transformation, and then they stop doing what I

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ask them to do on a daily basis.

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Just like brushing your teeth, you don't brush your teeth today and

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says, I'm not gonna brush 'em no more.

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No dental hygiene is the daily activity that you have to do.

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Working on your mind is a daily activity.

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You need to wake up.

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As soon as you get up, you need to start now programming yourself.

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It's gonna be a great day.

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What's your intentions?

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How can I make it a great day?

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I can see sense and feel clients coming to me.

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So now you are programming on a daily basis.

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That's where the conditioning comes in at.

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I love that.

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Yeah, it's, somebody described it as, you know, when water travels down,

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it will create a deep, each time it goes down, it makes a deeper path.

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And so your mind and your body wanna go back to that path.

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'cause that's what it knows.

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Yes.

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And that's, you know, where it's been.

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So that totally makes sense that it, you know, if you're gonna change that in a

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positive way, you've gotta do something every day to, to get yourself into the

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right path and not the crooked path.

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Absolutely.

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And that's the thing about it.

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And if you stop, it's gonna always go back to the least resistant it easily

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go back to what you've always done.

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'cause it knows that.

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It's like, I'm comfortable with that.

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I feel safe.

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You know, that's what kept me safe for.

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All my life, and now I want to go back to it.

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So, uh, oh my God.

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Yeah, this is good.

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Curtis, you're amazing.

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So if people wanna get in touch with you, and I highly recommend that you

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reach out to Curtis and work with him.

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I've had one session and looking forward to another in the future.

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So how can people get in touch with you, Curtis?

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Basically they can, they can reach me on, on LinkedIn.

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I'm on all social media platforms.

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I'm on LinkedIn, I'm on Facebook, I'm on YouTube, I'm on all the social media.

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Just DM me and says, Hey Curtis, I saw you on the, on the podcast.

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Let's have a conversation.

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Let's have a cup of coffee.

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I mean, I'm, that's what I figure out.

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Let's start with I'm the old fashioned guy.

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You know, I'm like, I'm so sick and tired of people telling me what to do.

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This is me.

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I'm an old fashioned guy from Mississippi and I believe in hospitality.

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The first thing I want to do with you is just have a cup coffee

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that says, Hey, how you doing?

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And what is, what's happening in your life?

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And how can I help and support you?

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Because it really doesn't matter if I can help you or not.

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If you don't like me and trust me and know that I can do the job for

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you, nothing's gonna happen anyway.

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So let's just have a cup of coffee.

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We'll maybe put the link for a clarity call, a coffee call, whatever you want

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to do, let's put a link down here.

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And we, they can kind of click on that and says, Hey, I wanna have a cup of coffee

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because of this, or whatever you are.

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And let's just have a, a conversation.

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Perfect.

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I love that.

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Curtis, thank you so much.

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No, you're welcome.

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You are welcome.

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It's been my pleasure.

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Thanks for listening to the six Figure Business Mastery Podcast.

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If you enjoyed listening to this episode and you are ready to leverage video

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marketing on all online platforms, or maybe even start your own video

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podcast, then you need to check out the Done for You and Done with You program

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at the marketing va advantage.com and take your business to the next level.