1 00:00:00,049 --> 00:00:03,949 Now that we know that the LinkedIn algorithm has changed, let's talk about 2 00:00:03,949 --> 00:00:08,119 what kind of content you should be posting to stay relevant and get seen. 3 00:00:26,520 --> 00:00:27,230 G'Day everyone. 4 00:00:27,230 --> 00:00:30,440 It's Coach Michelle J Raymond your trusted partner for building your 5 00:00:30,440 --> 00:00:32,570 business and your brand on LinkedIn. 6 00:00:32,870 --> 00:00:36,740 And listeners there is no doubt that last week's episode on the 7 00:00:36,740 --> 00:00:42,260 changes to the LinkedIn algorithm was super popular and it blew up. 8 00:00:42,310 --> 00:00:48,130 It just goes to show you that people were wondering what is going on on LinkedIn? 9 00:00:48,130 --> 00:00:50,290 Like it was outta control, hectic. 10 00:00:50,290 --> 00:00:52,570 So thank you so much for all of your support. 11 00:00:52,570 --> 00:00:57,010 It's just honestly, why I do this podcast in the first place is 12 00:00:57,010 --> 00:00:59,290 to help as many people as I can. 13 00:00:59,420 --> 00:01:03,950 And this week we're gonna go a little bit further down the rabbit 14 00:01:03,955 --> 00:01:05,600 hole called the LinkedIn algorithm. 15 00:01:05,947 --> 00:01:10,027 If you are a B2B marketer that is listening to this podcast and wondering 16 00:01:10,027 --> 00:01:13,597 what you should be doing about your content strategy on LinkedIn for the 17 00:01:13,597 --> 00:01:18,067 rest of the year, then don't worry Today's episode is super practical, 18 00:01:18,127 --> 00:01:22,397 as always actionable, I'm gonna share a quick recap of what changed. 19 00:01:22,427 --> 00:01:25,487 If you wanna know more, go back to the last episode. 20 00:01:25,937 --> 00:01:30,587 I'm then gonna go into the three types of content that I definitely think that you 21 00:01:30,587 --> 00:01:32,897 should be exploring if you're not already. 22 00:01:33,364 --> 00:01:36,664 The third thing, which I think is most important, is how do you 23 00:01:36,664 --> 00:01:39,874 use these types of contents and build some kind of repeatable 24 00:01:39,874 --> 00:01:42,364 content strategy for your business. 25 00:01:42,474 --> 00:01:45,114 After you finish listening to this episode, you are going 26 00:01:45,114 --> 00:01:47,004 to know exactly what to post. 27 00:01:47,004 --> 00:01:50,364 That aligns with what the LinkedIn algorithm is rewarding. 28 00:01:50,574 --> 00:01:52,104 So let's get into it. 29 00:01:58,137 --> 00:02:01,752 For those of you who missed last week's episode, if you want the full 30 00:02:01,752 --> 00:02:05,652 details, go back and have a listen before you listen to this episode. 31 00:02:05,652 --> 00:02:06,672 But here's a quick recap. 32 00:02:07,397 --> 00:02:13,337 Long story short, LinkedIn's algorithm shifted in June 2025, and they are moving 33 00:02:13,337 --> 00:02:17,807 away from a reach to a relevancy model. 34 00:02:17,837 --> 00:02:20,327 Now, reach is the number of impressions. 35 00:02:20,327 --> 00:02:23,597 So how many sets of eyes saw your content? 36 00:02:23,837 --> 00:02:28,517 That's the thing that we love that we're addicted to that quite often people who 37 00:02:28,517 --> 00:02:35,062 work in social media management or page admins or doing it for themselves, you 38 00:02:35,092 --> 00:02:40,132 would be following that number because we've been taught that bigger is better. 39 00:02:40,372 --> 00:02:43,522 Now what if LinkedIn replace this with relevancy? 40 00:02:43,522 --> 00:02:45,142 So they're saying, you know what? 41 00:02:45,472 --> 00:02:50,062 We are actually gonna make sure that your content gets seen by the right 42 00:02:50,062 --> 00:02:53,422 people, not necessarily more people. 43 00:02:53,752 --> 00:02:58,732 Now there's pros and cons for both, but right now I'm on team relevancy. 44 00:02:58,732 --> 00:03:01,882 I can see that this would actually work out in the long run. 45 00:03:02,532 --> 00:03:06,372 Bumpy ride in the meantime, as I shared last week, and especially for those of 46 00:03:06,372 --> 00:03:11,082 you who have to report on numbers, like I've had some explaining to do to some of 47 00:03:11,082 --> 00:03:16,182 our company page management clients and our thought leader pro content clients 48 00:03:16,452 --> 00:03:18,492 and saying, look, just hang in there. 49 00:03:18,552 --> 00:03:23,077 This thing's gonna adjust itself and it will sort itself out in the. 50 00:03:23,682 --> 00:03:29,892 You know, short to medium term, but you know, I can't really explain the 51 00:03:29,892 --> 00:03:32,562 drop in impressions any other way. 52 00:03:32,592 --> 00:03:33,732 This is it. 53 00:03:33,762 --> 00:03:36,642 There's a Business Insider article that I've linked to in the last 54 00:03:36,642 --> 00:03:41,142 episode, which explains from LinkedIn's side why they're doing this. 55 00:03:41,502 --> 00:03:44,862 They want you to start creating content that really. 56 00:03:45,302 --> 00:03:50,522 Builds community, has conversations, keeps people loving LinkedIn and 57 00:03:50,522 --> 00:03:53,162 connects members to opportunities. 58 00:03:53,432 --> 00:03:57,062 So when you keep this thing in mind, it's important to make sure that you 59 00:03:57,062 --> 00:04:01,802 align your content strategy with what kinds of content that LinkedIn are 60 00:04:01,802 --> 00:04:06,092 rewarding because if you keep creating the same thing that you did six 61 00:04:06,092 --> 00:04:08,942 months ago or even three months ago. 62 00:04:09,237 --> 00:04:14,547 Unfortunately, your content strategy is gonna come unstuck, and it's 63 00:04:14,727 --> 00:04:16,377 gonna get really, really painful. 64 00:04:16,427 --> 00:04:18,767 I really don't want that for you listeners. 65 00:04:18,767 --> 00:04:22,997 So in today's episode, I'm gonna talk about three types of content that I really 66 00:04:22,997 --> 00:04:28,157 think you should make sure are a part of your content strategy, and then at the 67 00:04:28,157 --> 00:04:34,127 end we'll go over how we would incorporate them into a repeatable content plan. 68 00:04:34,392 --> 00:04:38,652 Because if you don't have that and something that you can work towards, 69 00:04:38,682 --> 00:04:43,152 honestly, if you're creating content on the fly, you just go off in all the 70 00:04:43,152 --> 00:04:48,312 wrong directions and will default back into the types of content that you were 71 00:04:48,312 --> 00:04:54,222 creating that won't really have that relevancy that we're after on LinkedIn. 72 00:04:54,736 --> 00:04:59,206 Let's jump into the three types of content that I really think should be 73 00:04:59,206 --> 00:05:03,796 a part of your content strategy for 2025, based on these algorithm changes. 74 00:05:09,494 --> 00:05:14,714 When we are looking at the three content formats that I really believe that you 75 00:05:14,714 --> 00:05:18,854 should include as part of your content strategy going forward, if you aren't 76 00:05:18,854 --> 00:05:24,014 already, and for longtime listeners of this podcast, you are going to be going 77 00:05:24,419 --> 00:05:29,069 but Michelle, you've been talking about this for the best part of 12, 18 months. 78 00:05:29,309 --> 00:05:34,259 Actually, it's the same strategy that I've been following for that amount of time. 79 00:05:34,259 --> 00:05:38,339 Maybe even longer if I was to go back and pull out some numbers. 80 00:05:38,759 --> 00:05:45,614 But right now it is so hot that I just cannot believe it's like winning 81 00:05:45,614 --> 00:05:47,264 the content lottery on LinkedIn. 82 00:05:47,344 --> 00:05:51,994 Here are the three content formats, which I encourage you strongly to 83 00:05:51,994 --> 00:05:57,424 make sure are part of your LinkedIn strategy for the rest of 2025. 84 00:05:57,424 --> 00:06:00,094 And I'll be keeping an eye on these to make sure that they're still 85 00:06:00,094 --> 00:06:01,624 working and if anything else shifts. 86 00:06:02,364 --> 00:06:04,524 Then we will come back and reassess that. 87 00:06:04,824 --> 00:06:05,724 This is the fun. 88 00:06:05,724 --> 00:06:08,004 Nothing on LinkedIn ever stays the same. 89 00:06:08,004 --> 00:06:10,074 So three types, let's get to them. 90 00:06:10,314 --> 00:06:11,694 Polls number one. 91 00:06:12,119 --> 00:06:16,169 Honestly, whether it's your company page or your personal content, the 92 00:06:16,169 --> 00:06:21,659 reason I'm starting with these is that the new LinkedIn algorithm loves 93 00:06:21,659 --> 00:06:26,279 to show your content to relevant audiences, and it decides that based 94 00:06:26,279 --> 00:06:30,504 on who's engaging with your content and whose content you are engaging. 95 00:06:30,504 --> 00:06:34,524 So by that I mean likes and comments and that kind of stuff, even who you 96 00:06:34,524 --> 00:06:40,104 are connecting with in the dm. So it is watching how you are behaving, 97 00:06:40,134 --> 00:06:44,094 not just in your posts, but all the other activities that you do. 98 00:06:44,334 --> 00:06:47,514 So people that are engaging with your polls. 99 00:06:47,879 --> 00:06:51,179 That is a great way to teach the algorithm who's seeing your content. 100 00:06:51,179 --> 00:06:55,559 Now, the cool thing about polls, and I did a whole episode on this not 101 00:06:55,559 --> 00:07:00,749 that long ago, is the fact that they are still really great for reach. 102 00:07:01,019 --> 00:07:05,969 Like I'm finding, compared to my normal posts, the reach on polls is 103 00:07:06,029 --> 00:07:08,729 still about three to four times that. 104 00:07:08,969 --> 00:07:11,609 So from that perspective, we're winning both ways. 105 00:07:11,639 --> 00:07:14,249 We are getting engagement and we are getting reach. 106 00:07:14,529 --> 00:07:18,879 We're teaching the LinkedIn algorithm who wants to see my content, so 107 00:07:18,879 --> 00:07:23,529 then it knows the relevancy for my community and hopefully it's 108 00:07:23,529 --> 00:07:25,629 promoting my content more and more. 109 00:07:25,809 --> 00:07:28,239 So I love LinkedIn polls. 110 00:07:28,399 --> 00:07:32,509 They don't require any time to create graphics, to edit 111 00:07:32,539 --> 00:07:34,729 videos, to do deep dives. 112 00:07:35,404 --> 00:07:40,294 They are so quick and easy that you really need to include these as part 113 00:07:40,294 --> 00:07:46,714 of your content strategy in 2025, like hands down, easiest for the quickest and 114 00:07:46,714 --> 00:07:48,964 best wins that you can get right now. 115 00:07:49,624 --> 00:07:55,234 Moving on from there, I'm gonna go to my second favorite kind of LinkedIn 116 00:07:55,234 --> 00:07:59,434 content that I believe you should absolutely make sure is part of 117 00:07:59,614 --> 00:08:01,624 your content strategy going forward. 118 00:08:01,924 --> 00:08:03,934 And that is LinkedIn lives. 119 00:08:04,354 --> 00:08:09,694 LinkedIn lives are something that I've been doing for five years at times, 120 00:08:09,784 --> 00:08:11,854 weekly or multiple times a week. 121 00:08:12,094 --> 00:08:14,134 More recently, maybe once a month. 122 00:08:14,954 --> 00:08:19,454 It's something that I'm picking back up again to get back out there and get more 123 00:08:19,454 --> 00:08:22,454 consistently in front of my audience. 124 00:08:22,514 --> 00:08:23,234 Why? 125 00:08:23,474 --> 00:08:27,254 Because that's really where you build the best communities. 126 00:08:27,564 --> 00:08:30,054 Why am I backing them still? 127 00:08:30,594 --> 00:08:32,004 Well, it's like this. 128 00:08:32,094 --> 00:08:36,994 If you go and have a look then you'll see that LinkedIn has pushed out 129 00:08:36,994 --> 00:08:41,644 three different types of new ads, and those ads help you to promote 130 00:08:41,644 --> 00:08:46,174 the LinkedIn live events before, during, and after they happen. 131 00:08:46,444 --> 00:08:51,034 Now for some of you who are spending money on ads, this is gonna be great, 132 00:08:51,214 --> 00:08:53,974 For those of you listening, thinking, but I don't run ads. 133 00:08:54,304 --> 00:08:55,084 Guess what? 134 00:08:55,144 --> 00:08:59,404 We still get some of these benefits for free from LinkedIn. 135 00:08:59,704 --> 00:09:04,444 They will help you promote it before the event and tell some of 136 00:09:04,444 --> 00:09:06,544 your community when they go live. 137 00:09:06,904 --> 00:09:08,734 But the magic, my friends. 138 00:09:09,269 --> 00:09:10,649 Okay, get ready for this one. 139 00:09:10,649 --> 00:09:16,109 Get ready to write it down is you wanna create the event a few weeks in advance 140 00:09:16,349 --> 00:09:23,549 because every week, every single member on LinkedIn gets up to 1000 invites 141 00:09:23,759 --> 00:09:29,489 to be able to invite your audience to come to these events on LinkedIn. 142 00:09:29,904 --> 00:09:34,614 You can very quickly and easily use filters and target your right 143 00:09:34,734 --> 00:09:37,614 audience, and so it's just magic. 144 00:09:37,614 --> 00:09:40,869 Now imagine you've got a couple of people in your team, 145 00:09:40,869 --> 00:09:42,459 you've got five, you've got 10. 146 00:09:42,759 --> 00:09:45,759 Imagine if everyone was sending out those invites. 147 00:09:46,029 --> 00:09:51,369 Like it is a cracking way to get direct access to your audience. 148 00:09:51,369 --> 00:09:55,959 And if they don't turn up live, no problems, they can catch the replay. 149 00:09:56,319 --> 00:10:00,399 And I'm gonna tell you another cool thing about why I love these LinkedIn 150 00:10:00,399 --> 00:10:05,949 lives is it's nowhere else on LinkedIn can you get that two-way interaction, 151 00:10:06,279 --> 00:10:11,049 immediately, in the same way that you can with LinkedIn Live events like they have 152 00:10:11,049 --> 00:10:14,259 always been my favorite form of content. 153 00:10:14,469 --> 00:10:15,429 I just love them. 154 00:10:15,429 --> 00:10:17,469 There's so many different ways that you can use them. 155 00:10:17,469 --> 00:10:18,669 So experiment. 156 00:10:23,969 --> 00:10:27,629 That leaves us with the third type of content, which. 157 00:10:27,704 --> 00:10:29,204 I don't know. 158 00:10:29,654 --> 00:10:33,644 I said it in last week's episode and a couple of you reached out to find out 159 00:10:33,644 --> 00:10:41,474 why I said I love LinkedIn newsletters so much, and I am gonna go into that 160 00:10:41,474 --> 00:10:45,939 more in a completely separate episode as a follow up to one I I did a 161 00:10:45,939 --> 00:10:50,259 while back, which was comparing email newsletters to LinkedIn newsletters 162 00:10:50,259 --> 00:10:52,779 and how I was gonna use both of those. 163 00:10:52,989 --> 00:10:55,989 So having been doing it for a while, I can come back and give 164 00:10:55,989 --> 00:11:00,939 you an update, but why does the new LinkedIn algorithm love newsletters? 165 00:11:00,939 --> 00:11:03,069 Well, you've got long form content. 166 00:11:03,129 --> 00:11:07,764 You've got people that have opted into subscribe to get notified 167 00:11:07,794 --> 00:11:09,774 every time that content goes out. 168 00:11:10,014 --> 00:11:13,614 Now I love that 'cause I am not fighting with people in the home 169 00:11:13,614 --> 00:11:18,174 feed, but it also gets shown there as I take that as a bonus. 170 00:11:18,689 --> 00:11:23,729 Especially love these for company pages if you have a decent number of 171 00:11:23,729 --> 00:11:28,169 followers, so you've got a few thousand followers at least on your company page. 172 00:11:28,559 --> 00:11:33,059 Anything more than that, if you don't have a newsletter, I am going to just 173 00:11:33,059 --> 00:11:34,859 put it out there you really should. 174 00:11:34,889 --> 00:11:39,269 Because you know that your content's not being shown in the home feed as much as 175 00:11:39,269 --> 00:11:43,799 personal posts or paid posts, and it's really hard to get your content seen. 176 00:11:43,799 --> 00:11:47,939 So the LinkedIn newsletter is a great way to build subscribers. 177 00:11:48,159 --> 00:11:53,499 I also love these like get this, like how cool the newsletters, like just love them. 178 00:11:53,979 --> 00:12:01,299 You can also, when you post it, the LinkedIn team get that 179 00:12:01,359 --> 00:12:03,879 indexed for you from Google. 180 00:12:04,059 --> 00:12:11,049 So your newsletters will show up in Google searches and add to that discoverability. 181 00:12:11,469 --> 00:12:12,849 Why do we love that? 182 00:12:12,879 --> 00:12:15,519 Even like 10 times more than usual. 183 00:12:15,519 --> 00:12:17,559 Why am I so excited about this? 184 00:12:18,044 --> 00:12:24,194 There's our friend called ChatGPT and all its other, you know, cousins that 185 00:12:24,254 --> 00:12:30,894 are scraping the internet all the time looking for great content . So I love 186 00:12:30,894 --> 00:12:35,574 this idea, especially now that ChatGPT and the like are starting to actually 187 00:12:35,574 --> 00:12:38,759 link back to particular articles. 188 00:12:38,809 --> 00:12:43,429 I've seen it with Google searches, typing in questions, and the answers 189 00:12:43,429 --> 00:12:48,889 that are showing up are linking back to LinkedIn articles, A.K.A newsletters, 190 00:12:48,979 --> 00:12:52,909 you know, articles and newsletters, same thing, just one's got subscribers. 191 00:12:53,269 --> 00:12:56,239 And so there's just so much upside here. 192 00:12:56,689 --> 00:13:00,589 Again, teach the algorithm who loves your content and who 193 00:13:00,589 --> 00:13:03,684 better to show than a subscriber. 194 00:13:03,954 --> 00:13:10,074 So I know I've just gotten so excited about these three types of content, but 195 00:13:10,074 --> 00:13:11,814 how are you actually gonna use them? 196 00:13:11,904 --> 00:13:13,344 Let's talk about that next. 197 00:13:46,414 --> 00:13:51,754 One of the most important things to do when there's a rollout with new 198 00:13:51,754 --> 00:13:57,184 algorithm changes is to really make sure that we revise our content plan. 199 00:13:57,884 --> 00:14:01,964 Make sure that that content plan is aligned with our LinkedIn strategy, 200 00:14:02,204 --> 00:14:04,214 which ties back to our business goals. 201 00:14:04,214 --> 00:14:08,234 So if you haven't done that, it's time to press pause on this podcast 202 00:14:08,234 --> 00:14:10,604 and then go back and do that work. 203 00:14:10,844 --> 00:14:15,584 And then we can go into the types and formats of content because I want you to 204 00:14:15,584 --> 00:14:20,594 have built a repeatable content strategy that is not taking over your life. 205 00:14:21,514 --> 00:14:25,684 Now, the reason that I love those three types of content polls, LinkedIn 206 00:14:25,684 --> 00:14:30,874 lives and newsletters, is they are the ultimate way that you can repurpose 207 00:14:30,874 --> 00:14:33,664 your content and create content quickly. 208 00:14:33,934 --> 00:14:38,284 And that is the secret to success, especially for those of you who are in 209 00:14:38,284 --> 00:14:43,084 busy demanding roles, juggling not just LinkedIn, but multiple platforms and not 210 00:14:43,084 --> 00:14:45,004 to mention all of those fun meetings. 211 00:14:45,224 --> 00:14:48,854 So when it comes to LinkedIn polls, if you're not doing one a week, 212 00:14:48,914 --> 00:14:53,834 one every second week at least, trust me, especially for Pages, you 213 00:14:53,834 --> 00:14:55,604 are going to love me for this one. 214 00:14:55,604 --> 00:15:00,014 When you see just how quickly and easily you can use them strategically 215 00:15:00,314 --> 00:15:05,304 and get some great market intelligence, some great reach and then also 216 00:15:05,364 --> 00:15:09,624 keep showing up as relevant to that audience so that your content that 217 00:15:09,624 --> 00:15:13,854 you post after those polls is showing to the people who are engaging most. 218 00:15:14,124 --> 00:15:18,294 And people will quite often who are silent and sitting in the backgrounds, like the 219 00:15:18,294 --> 00:15:22,014 LinkedIn lurkers, they'll actually have a go when it comes to LinkedIn polls. 220 00:15:22,014 --> 00:15:26,274 So that silent majority that are out there, you actually activate 221 00:15:26,274 --> 00:15:30,754 them, which is so cool and such a big opportunity for business 222 00:15:30,754 --> 00:15:32,734 growth and spotting opportunities. 223 00:15:33,034 --> 00:15:36,514 So polls twice a month roughly, or at least once a 224 00:15:36,514 --> 00:15:37,864 week if you can squeeze it in. 225 00:15:38,314 --> 00:15:40,654 Then we're gonna move on to the LinkedIn live events. 226 00:15:40,654 --> 00:15:43,924 Now, these aren't gonna be something that you're doing every week for most 227 00:15:43,924 --> 00:15:45,874 businesses, if you can, that's great. 228 00:15:45,874 --> 00:15:50,734 Great way to show up and have those weekly interactions with your community. 229 00:15:51,004 --> 00:15:55,424 You could have so many different types of formats and use different people in 230 00:15:55,424 --> 00:16:00,294 your team to highlight and spotlight their strengths and have like maybe Q&A 231 00:16:00,314 --> 00:16:05,234 sessions, or you could have other types of events which are showing off new 232 00:16:05,234 --> 00:16:07,364 technology that you might be launching. 233 00:16:07,664 --> 00:16:11,534 It could be just having a fireside chat about industry topics 234 00:16:11,834 --> 00:16:13,454 and getting a panel together. 235 00:16:13,534 --> 00:16:17,374 The best part about this is if you're running a LinkedIn live and streaming 236 00:16:17,374 --> 00:16:21,694 it, you have the opportunity to stream it to other social media platforms as well. 237 00:16:21,934 --> 00:16:23,054 I use StreamyYard. 238 00:16:23,074 --> 00:16:24,394 That's my preferred platform. 239 00:16:24,394 --> 00:16:26,134 I have tried lots of different ones. 240 00:16:26,374 --> 00:16:30,814 This one may not be the cheapest, but it's certainly the best and the most reliable. 241 00:16:30,814 --> 00:16:35,344 So if I wanted, I could be streaming this directly to YouTube at the 242 00:16:35,344 --> 00:16:39,334 same time, so again, more reward for the same amount of effort. 243 00:16:39,709 --> 00:16:42,229 After that, download the recording. 244 00:16:42,229 --> 00:16:43,549 And you know what I'm gonna say? 245 00:16:43,549 --> 00:16:45,169 We're gonna be repurposing. 246 00:16:45,469 --> 00:16:48,979 You wanna know what my favorite tool is for repurposing long form content? 247 00:16:49,249 --> 00:16:52,189 Opus Clips at this point in time is my go-to. 248 00:16:52,519 --> 00:16:55,879 I'm gonna put all of the details about these tools in the show notes 249 00:16:55,969 --> 00:16:57,619 so that you can check them out. 250 00:16:57,809 --> 00:17:00,869 Quite often with these affiliate links, you get a discount. 251 00:17:00,899 --> 00:17:02,429 I earn a little bit of money. 252 00:17:02,429 --> 00:17:03,269 We all win. 253 00:17:04,199 --> 00:17:08,159 Or you get to try and upgraded plan for free, which is even better. 254 00:17:08,159 --> 00:17:12,669 These things, make life so easy and make you look professional and 255 00:17:12,669 --> 00:17:16,539 really reduce the amount of time that you're spending creating content. 256 00:17:16,589 --> 00:17:18,959 When it comes to LinkedIn lives, there is just so much 257 00:17:19,049 --> 00:17:21,299 upside for your business that. 258 00:17:22,199 --> 00:17:25,589 I honestly just make them part of your plan. 259 00:17:25,649 --> 00:17:30,539 They are the best community builders and best repurposing, no ifs, buts, 260 00:17:30,539 --> 00:17:32,579 or maybes when it comes to LinkedIn. 261 00:17:32,999 --> 00:17:36,779 And speaking of repurposing, my favorite, as I said, LinkedIn 262 00:17:36,779 --> 00:17:38,759 newsletters for the win. 263 00:17:38,849 --> 00:17:42,809 Great way to showcase existing content that you've already created. 264 00:17:43,109 --> 00:17:46,319 Repurposing some of those LinkedIn live clips. 265 00:17:46,559 --> 00:17:48,329 You can bring in some of your posts. 266 00:17:48,409 --> 00:17:50,989 Put links in, highlight stuff. 267 00:17:51,019 --> 00:17:55,369 Like honestly, if you can't hear how excited I am about these three things, 268 00:17:55,369 --> 00:17:56,899 I think I should just quit podcasting. 269 00:17:56,899 --> 00:17:57,679 Like that's it. 270 00:17:57,679 --> 00:17:58,429 It's over. 271 00:17:58,759 --> 00:18:02,809 Uh, but you can see for LinkedIn newsletters, I would be 272 00:18:02,809 --> 00:18:07,189 recommending one a month for most people would be a good number. 273 00:18:07,489 --> 00:18:08,719 I do them weekly. 274 00:18:08,719 --> 00:18:12,949 I've got nearly 10,000 subscribers on my LinkedIn newsletter. 275 00:18:13,529 --> 00:18:17,399 That is because every time somebody connects with me or follows me, 276 00:18:17,669 --> 00:18:22,349 LinkedIn automatically invite them to subscribe to the newsletter. 277 00:18:22,349 --> 00:18:24,089 And a lot of people say yes. 278 00:18:24,359 --> 00:18:28,769 The cool thing happens over on your company page as well, like win-win, win. 279 00:18:29,039 --> 00:18:33,209 Like honestly, it is easy when you think about it. 280 00:18:33,644 --> 00:18:34,544 There's a theme here. 281 00:18:34,784 --> 00:18:37,994 Go long first and chop it up into smaller bits. 282 00:18:38,234 --> 00:18:41,414 So much easier than going short and trying to stitch them together. 283 00:18:41,414 --> 00:18:44,114 So another little handy tip there. 284 00:18:44,414 --> 00:18:46,754 You're wondering what types of content that you should 285 00:18:46,754 --> 00:18:49,004 be posting in those formats. 286 00:18:49,334 --> 00:18:53,294 Then go and check out my 3-2-1 content strategy. 287 00:18:53,294 --> 00:18:57,764 I will put the link to that podcast episode in the show notes so you 288 00:18:57,764 --> 00:18:59,384 can go back and have a look and say. 289 00:18:59,754 --> 00:19:04,794 Am I creating content where I'm building that know, like, and trust factor? 290 00:19:05,124 --> 00:19:08,274 And the 3, 2, 1 strategy will help you out with that. 291 00:19:08,324 --> 00:19:12,854 Honestly, sometimes when LinkedIn changes come about, they have me 292 00:19:12,854 --> 00:19:17,474 shaking my head, pulling out my hair, or adding a few more greys, which, you 293 00:19:17,474 --> 00:19:19,364 know, there's quite a few these days. 294 00:19:19,754 --> 00:19:22,154 But these changes recently. 295 00:19:22,529 --> 00:19:24,179 I am just loving them. 296 00:19:24,729 --> 00:19:28,629 There is so much to love about the changes with the algorithm that 297 00:19:28,629 --> 00:19:34,119 are happening right now because it absolutely rewards those people who 298 00:19:34,119 --> 00:19:38,709 are doing the work to stay top of mind, to interact with their community 299 00:19:38,979 --> 00:19:41,229 and be of service with their content. 300 00:19:41,229 --> 00:19:43,749 Like that makes me so excited. 301 00:20:08,527 --> 00:20:13,797 You all know by now that I am very much all about B2B growth and no hacks, and 302 00:20:13,797 --> 00:20:18,267 today's episode is not about providing algorithm hacks for you to try and 303 00:20:18,267 --> 00:20:23,897 beat something, but rather to make sure we work smarter within what we've 304 00:20:23,897 --> 00:20:29,597 learned from LinkedIn themselves about what their algorithm is rewarding. 305 00:20:29,647 --> 00:20:34,147 Honestly, no one's got time these days to try and just create content that is 306 00:20:34,147 --> 00:20:39,367 not generating some kind of ROI, whether it's community building, whether it's 307 00:20:39,367 --> 00:20:45,217 brand awareness, or ultimately building those sales pipelines for businesses. 308 00:20:45,247 --> 00:20:46,897 That's what I'm here for, so. 309 00:20:47,812 --> 00:20:51,802 Go back and take a look and look for opportunities based on what 310 00:20:51,802 --> 00:20:57,082 you've learned today, is there a place that you can now incorporate 311 00:20:57,382 --> 00:21:02,902 content that speaks to the LinkedIn algorithms new focus on relevancy. 312 00:21:03,292 --> 00:21:06,892 How can you make sure your interacting with your community, 313 00:21:07,132 --> 00:21:13,612 using polls, using LinkedIn live events or using LinkedIn newsletters? 314 00:21:14,107 --> 00:21:17,107 If you are someone that has been listening to this episode and you are 315 00:21:17,107 --> 00:21:21,937 as excited as I am, but maybe a little apprehensive on how you can implement 316 00:21:21,937 --> 00:21:23,977 this in your business, well guess what? 317 00:21:24,007 --> 00:21:25,207 That is what I'm here for. 318 00:21:25,447 --> 00:21:30,187 This is just a little taster for you about some of the cool ways that we can 319 00:21:30,187 --> 00:21:32,467 leverage LinkedIn to grow your business. 320 00:21:32,587 --> 00:21:35,767 If you are struggling, if you don't have time to figure it out. 321 00:21:36,042 --> 00:21:37,722 Why not just book a call with me? 322 00:21:37,722 --> 00:21:39,642 The details are in the show notes. 323 00:21:40,002 --> 00:21:43,632 We can have a chat and I can figure out what is the best way that my 324 00:21:43,632 --> 00:21:49,602 services will help you achieve your LinkedIn goals in 2025, beyond just 325 00:21:49,602 --> 00:21:51,522 these LinkedIn algorithm updates. 326 00:21:51,762 --> 00:21:52,932 It is what I love. 327 00:21:52,932 --> 00:21:58,107 It is why B2B Growth Co exists, and so if you are someone that is ready to do this. 328 00:21:58,757 --> 00:22:00,497 I'm ready when you are 329 00:22:00,737 --> 00:22:04,517 If you've really loved these episodes on the LinkedIn algorithm, then 330 00:22:04,517 --> 00:22:08,567 I've got a special treat coming up for you in a couple of episodes, 331 00:22:08,807 --> 00:22:15,277 we will have LinkedIn's very own Ty Heath from The B2B Institute coming 332 00:22:15,277 --> 00:22:20,437 to share her advice on what B2B marketers are doing wrong on LinkedIn. 333 00:22:20,467 --> 00:22:25,237 So wherever you are, don't forget, hit subscribe to the podcast so that you 334 00:22:25,237 --> 00:22:26,797 don't miss out on that conversation. 335 00:22:26,847 --> 00:22:28,437 So until then, cheers.