[TRANSCRIPT]

0:00:00 - (Sam): You. Welcome back to building the abundant woman. And today we're going to talk about building and nurturing your leads and three amazing ways to do that. But first off, what is a lead? It's someone that has had an interest in you, but they're not quite ready to commit to your offer, to your retreat, your membership, whatever that is. So we're going to talk about three good ways to nurture those people that have opted into your freebie, given you an email address and how to work with them. Okay?

0:00:32 - (Sam): So just like I said, working with that email address is going right into that email marketing campaign where you can drip on people. And what that means is you send them either weekly emails or biweekly emails just to give them some information, make them feel like they got to know you a little bit better, give them some value and things that are going on, maybe some free advice, things like that. But also where you have your offer in those emails on a regular basis, like your $27 offer, maybe some kind of ebook, things like that.

0:01:07 - (Sam): So the really great thing about when you nurture those leads through email marketing, when you go to have a launch for your membership, for your new course, your retreat, whatever that is, that you can actually launch out your emails to that list of people, have them join a waitlist, create that urgency, create that value, perceived value through your emails and where you can get strategic with the customer flows. Like they may be getting the weekly email, but up to your launch day for 30 days, maybe that first week they're getting like two emails the first week.

0:01:49 - (Sam): The next week they're getting three. The next week they're getting three emails and then they're getting four emails up to launch date that says now's the time to join the waitlist. The link is going to go out to the waitlist first and then to everyone else second. So to create that sense of urgency that they need to act now. So that's a really great way to take a warm pool of people that have opted in to get them to buy your offers when it makes sense for them or when they're ready to pull the trigger and commit.

0:02:22 - (Sam): So two, the next way to do it is also in Facebook groups. So you can do this through any Facebook group, any kind of business, product, service, whatever it is that you do. You can invite people into this free Facebook book community and you can drop free value, get them to engage, get them to communicate, connect, however that works for your product or service. Just get them to engage in a way that keeps your group visible to their feed with the algorithm.

0:02:57 - (Sam): So you want something that's going to get people to engage, interact, and get to drop your offers to those people so that way they can connect with you right then and there. And they've been in your group, they're like, oh, this is cool. I've been getting a lot of value out of this group. Well, I'll take her up on her offer. This seems to be a really great thing right now. And so that's a really great way. Builds a sense of community around who you are and around your brand.

0:03:26 - (Sam): And so then you can engage with these people offer, maybe do a live once a month, something like that, but just get them to feel like they consistently have value in what it is that you do. Okay. And then the third is your blog and podcast. And so this is one I really enjoy because I think it's such a great way to actually keep people engaged and feel like they're getting a lot more connection. They hear your voice, they read your writing.

0:04:01 - (Sam): It just feels like you. And so the podcast is a really great way to drop on your email list, say, hey, the newest episode dropped today. Go listen here. We're talking about XYZ. Can't wait to hear what you send me a message on Instagram with your favorite takeaway. That's a really great way to not only engage with people in emails, but to get them to go to another platform and engage with you there.

0:04:31 - (Sam): That psychology of doing that like moving platform to platform with you is actually going to help them feel like they've connected with you more. It's one more piece of them getting to know you a little bit more, a little bit more. And then you invite them into your dms on Instagram, LinkedIn, whatever it is that you use the most. That's where their automations can start getting in there. That's where they make sure they're following you on Instagram.

0:04:57 - (Sam): That's where they start to see your bio. That's where they start to get connected with you and get to see your stories in the day to day. So that's a really great way to nurture people. And then also through a blog, same kind of set up. I think a blog is really great for people with products because what you can do is like, hey, this is what you can do with my product. And you can build your blogs around that and say, hey, if you loved what this was about, grab XYZ product here.

0:05:29 - (Sam): And it's going to take them back to a sales page, which if they're ready to purchase your offer, they can go ahead and buy. You have an email, they can get onto an email marketing, great, they've purchased this. They go to a thank you page. If you'd like to interact with XYz brand more, make sure and follow us on Instagram and listen to the podcast here. And so that just keeps refundling people back through all of your content.

0:05:57 - (Sam): And it just builds that customer connection, that trust with them because it's consistent. They're seeing you everywhere without you having to be everywhere all the time. And so that's a great way to nurture your leads without giving it all of your time. Because who's like, I spend all my time following up with people in the dms. I don't do that because I don't really have time for that. And so what you want to do is make sure that you can keep nurturing these people without having to do any of the effort.

0:06:33 - (Sam): And so when you go to my blog, it invites you to grab my freebie, things like that. You can go to digitalabundance co. You can go check out my website, see what that's about. But that's basically what you want for people, is you're nurturing leads through a funnel. So if you ever see a funnel like this, there's going to be top of the funnel communication, middle of the funnel communication, and those people who are going to buy your high ticket offers.

0:07:06 - (Sam): So sometimes people are just really resonating with you and they're ready to buy that high ticket offer, but sometimes they need to work themselves down the funnel to get to that point. My business mentor said that she hired one client that went straight for her biggest offer, but she had been watching her stuff for seven years. So this is why you have to be consistent. I mean, she made $100,000 in one day because this lady, she had been consistent for seven years and been watching her stuff and was ready to pull the trigger.

0:07:38 - (Sam): And she's like, I'd gotten every freebie, you put out, all that kind of stuff. And so that is why it is so vitally important to have your funnel, because you have to have your top of the funnel communication where people are like, who is she? And you're giving them very high level, inviting them in to get to know you more. And so when you get those people in from social media, from podcast appearances, whatever it is, however you're getting them there, then you need to start communicating them. Like offer them in, get them in a little bit more. Like I said, the psychology of it is they want to feel like they're always getting something from you.

0:08:15 - (Sam): And when you always have something to offer them next, it's going to allow them to continue to be like, oh, I think I'm ready to commit with her and start to make those bigger purchases with you. So if you guys learned anything amazing on that today, just send me a DM. Tell me what you on Instagram at. Build your brand with Sam. Tell me what you learned out of this, which way you look forward to nurturing your leads the most.

0:08:40 - (Sam): And if you have any other questions, I'd love to hear it and love to connect with you in the p. M. So have a great day. Bye.