Hey, yo there's an image that's been making us round on Twitter, shout out to Leandro on our team for tracking it down. Looks like she found it on LinkedIn, but it's a reference to the utilization of Facebook ads and then also audio ads within Google ads. And at first we couldn't find it in any of our accounts, but John ended up finding in one of them confirmed that it was real in reporting specifically but we have no idea what it references. However, Dean on our team shout out to Dean was able to track down these articles, which are from like a billion years ago on Google and Facebook partnering specifically in the realm of Placements inventory. This partnership will strengthen Google's placement in the market and allow advertisers to buy Facebook ads. Who've previously had to go through the exchange or just not bought Facebook ads at all. So it looks like Facebook inventory available instead of the Google ads dashboard. It doesn't appear to reference the opposite. Again, these articles are from back in the day. So it makes we wonder if this is just now coming into fruition. If it's an entirely different thing. The project never got to see daylight as both tech giants signed an agreement in 2018, in which Facebook decided to partner up with Google for the open bidding project. This allowed the company to compete for ad exchanges on its own. They now also had a share in the winning bids. So here's, what's really interesting is if you think about Facebook, post iOS 14, Facebook has a tracking and targeting problem that Google doesn't have, and it would make a lot of sense for Facebook to honestly throw in the towel and just be like here. And if Facebook opened up its display based inventory and effectively gave it to Google. Facebook would have a better monetization channel in theory, or maybe better's not the right word, they would lose all control, but they would also, they wouldn't have to support the distribution. They'd have maybe far more advertisers and they'd have the ability to monetize inventory that it right now, as it stands, I doubt they're monetizing. And with their moving to meta, it makes you wonder whether or not they just finally said, here the bulk of our non monetizable or low monetized inventory, take it. and now, whatever it was that they were penciling together years prior that never made its way never saw the light today. It makes you wonder whether or not they're building that out. Now they're building something like, stuff like that. Doesn't end up in the Google ads dashboard without, 50 attorneys and an impact report. And that can't be an. So clearly Facebook inventory is coming. Well, can I say that? Hold on, let's go look at the screenshot again. Cause what do we know? We know that we're gonna be able to see Facebook ads as a reporting dimension. So Facebook inventory is coming into Google ads based off of this screenshot. I think that we can Intuit that Facebook inventory is coming into Google ads. I would say that the odds of you being able to dictate that placement are pretty fricking slim based off of Google's distribution mechanisms at the moment, but they're gonna let you report on it. So that's the minimum is we'll have Facebook inventory inside of Google ads and then be able to see it from a reporting perspective. We'd also be able to decide if and when we're pushing into Facebook, that would be really cool. If we were using Facebook ads inside the Google ads mechanism, y'all like Facebook ads pours gas on the fire for smart shopping, which is going away. But, arguably also for performance Macs max um, I feel pretty comfortable saying. if I were a betting man, that's what I'd be betting on is they're about to open up some level of Facebook distribution inside of the Google ads dashboard. And we're gonna be able to see placement data within the reporting, but whether or not you get to, choose the who, what, when we're hot. It feels honestly like near impossible. Facebook's just gonna become another, ad sense participant, is that the way to look at it? They're like the BBC or whatever, they're just making inventory available. And then Google's be able to deliver that inventory based off of Google's targeting and dimensions. And so you're still using Google's interest based segmentation, demographic and psychographic data. I doubt very heavily that Facebook would, or even could share their targeting and segmentation data just because of privacy concerns. So. It's not like Facebook's targeting is being moved into Google. That's not the way to look at it. It's just that Facebook is now potentially if this screenshot is to be believed Facebook is gonna be made available as another display path, which man, if that's not a freaking death rattle, I don't know what it is. The fact that Facebook would've thrown in the towel to that degree is nuts. I'm sure they're keeping their high value inventory. They have to, they have to, but I bet you, they're gonna take just a boatload of their junk inventory and then hand it over to Google. Cuz they're probably not monetizing it anyway. So anyway, wild speculation. I have no idea what I'm talking about, but I don't know. It feels pretty reasonable. Let me know what you think of the comments who.