1 00:00:00,000 --> 00:00:09,640 Hey hey, this is Shaun with the award-winning GoTennis! Podcast powered by Signature Tennis. 2 00:00:09,640 --> 00:00:14,120 Check us out at LetsGoTennis.com and we invite you to learn more about the award by following 3 00:00:14,120 --> 00:00:15,840 the link in the show notes. 4 00:00:15,840 --> 00:00:19,320 And as you're listening to this, please look in your podcast app where to leave a review 5 00:00:19,320 --> 00:00:20,920 and do that for us. 6 00:00:20,920 --> 00:00:23,600 We would love to earn your five-star reviews. 7 00:00:23,600 --> 00:00:26,960 And now let's get into our recent conversation with Greg Johnson. 8 00:00:26,960 --> 00:00:32,400 Greg is the founder of My Profit Professionals, a financial advisory firm that works specifically 9 00:00:32,400 --> 00:00:37,040 with small businesses who are great at what they do, but struggling with the financial side 10 00:00:37,040 --> 00:00:38,880 of running a business. 11 00:00:38,880 --> 00:00:44,140 Greg is a profit first certified advisor who has spent his career helping entrepreneurs 12 00:00:44,140 --> 00:00:50,360 stop leaving money on the table, build systems that make profitability intentional and actually 13 00:00:50,360 --> 00:00:53,040 keep what they earn. 14 00:00:53,040 --> 00:00:59,400 Greg is also a vendor co-founder of the agency, which is the first native AI-agentic platform 15 00:00:59,400 --> 00:01:02,400 specifically built for Racket Sports Professionals. 16 00:01:02,400 --> 00:01:09,000 He brings his focus to the Racket Sports Business Owners, Teaching Pros and Facility Operators 17 00:01:09,000 --> 00:01:12,560 who work hard but never seem to get ahead financially. 18 00:01:12,560 --> 00:01:17,200 Have a listen and let us know what you think. 19 00:01:17,200 --> 00:01:20,440 Who are you and why do we care? 20 00:01:20,440 --> 00:01:21,440 Great. 21 00:01:21,440 --> 00:01:22,440 Well, thanks. 22 00:01:22,440 --> 00:01:24,680 Bobby, thanks for having me on. 23 00:01:24,680 --> 00:01:32,680 First off, I am probably the least athletic person you've ever invited onto your podcast. 24 00:01:32,680 --> 00:01:36,520 So we're already off to a great start there. 25 00:01:36,520 --> 00:01:43,160 But professionally, I work with, primarily I work with business owners who are incredibly 26 00:01:43,160 --> 00:01:51,000 talented and what they do, yet financially stressed despite working so hard. 27 00:01:51,000 --> 00:01:58,840 You all know how to operate organization businesses, how incredibly hard, entrepreneur, 28 00:01:58,840 --> 00:02:05,160 small business owners work and a lot of times there's so much stress around the financial 29 00:02:05,160 --> 00:02:07,520 component and that's where we come in. 30 00:02:07,520 --> 00:02:12,720 So what's really fascinating to me over the years is that the problem usually, it isn't 31 00:02:12,720 --> 00:02:16,760 the effort, it isn't all the hard work we're putting in as small business owners. 32 00:02:16,760 --> 00:02:19,720 It's really just the structure and the organization. 33 00:02:19,720 --> 00:02:24,360 So most people never get how money should actually flow through a business. 34 00:02:24,360 --> 00:02:30,040 So my company, my profit professionals, we help business owners build those systems that 35 00:02:30,040 --> 00:02:35,920 make profitability intentional instead of accidental or an afterthought. 36 00:02:35,920 --> 00:02:40,640 So it's the core of what we do. 37 00:02:40,640 --> 00:02:41,640 Okay. 38 00:02:41,640 --> 00:02:42,640 And how money should flow? 39 00:02:42,640 --> 00:02:43,640 I have an answer. 40 00:02:43,640 --> 00:02:44,640 In. 41 00:02:44,640 --> 00:02:45,640 Money should flow in, right? 42 00:02:45,640 --> 00:02:47,640 That's basically the way it should go. 43 00:02:47,640 --> 00:02:49,640 In and not a straight out. 44 00:02:49,640 --> 00:02:50,640 Exactly. 45 00:02:50,640 --> 00:02:51,640 Money should flow in. 46 00:02:51,640 --> 00:02:53,440 Why is this difficult, Greg? 47 00:02:53,440 --> 00:02:58,640 So an interesting follow up, which is, all right, well, why is that a difficult concept? 48 00:02:58,640 --> 00:03:00,480 Making money is hard for some people. 49 00:03:00,480 --> 00:03:01,480 Easy for others. 50 00:03:01,480 --> 00:03:07,120 But what you're saying is you're not just a CPA and other than your uniqueness on this 51 00:03:07,120 --> 00:03:14,200 podcast of being on athletic, be uniqueness here is you're not just crunching the numbers. 52 00:03:14,200 --> 00:03:17,600 You're actually an advisor to the business. 53 00:03:17,600 --> 00:03:18,600 Yeah. 54 00:03:18,600 --> 00:03:29,000 So, you know, sometimes the people who love what they do the most are the worst at charging 55 00:03:29,000 --> 00:03:32,120 appropriately for it or bringing the revenue in. 56 00:03:32,120 --> 00:03:36,240 So what you guys do, I mean, it's a passion right? 57 00:03:36,240 --> 00:03:40,960 You're involved in a high-passion organization. 58 00:03:40,960 --> 00:03:45,360 Everything around people are involved with racket sports because of the passion behind 59 00:03:45,360 --> 00:03:46,360 it. 60 00:03:46,360 --> 00:03:49,000 And so, you know, a lot of times you're susceptible. 61 00:03:49,000 --> 00:03:53,640 You're vulnerable around, you know, there's guilt around how you price things. 62 00:03:53,640 --> 00:03:55,280 There's worried about overdelivering. 63 00:03:55,280 --> 00:03:57,080 There's undercharging. 64 00:03:57,080 --> 00:04:01,160 You're constantly reinvesting everything into new equipment. 65 00:04:01,160 --> 00:04:02,360 The best and the greatest. 66 00:04:02,360 --> 00:04:03,360 And then there's burnout. 67 00:04:03,360 --> 00:04:09,640 And so, yeah, so we're not, we don't just come in and retroactively help you look at your 68 00:04:09,640 --> 00:04:13,200 numbers and or tell you what you're going to overtax. 69 00:04:13,200 --> 00:04:20,600 We're a proactive group that's there to work with you to essentially not only bring the 70 00:04:20,600 --> 00:04:26,760 revenue in, but keep the revenue, put profit first, and actually be able to drive that 71 00:04:26,760 --> 00:04:28,560 money out of the business. 72 00:04:28,560 --> 00:04:34,760 So, the statistic, they say 80 small business owners, entrepreneurs, earns either zero profit 73 00:04:34,760 --> 00:04:38,200 or they're losing money in there in what they do. 74 00:04:38,200 --> 00:04:44,120 And so, this system that we've developed and that we work with entrepreneurs and business 75 00:04:44,120 --> 00:04:50,680 owner is there to help you drive the profit, but also keep it and be intentional about that. 76 00:04:50,680 --> 00:04:55,680 It sounds like he's talking to every independent tennis coach ever. 77 00:04:55,680 --> 00:05:01,640 I want to, do you have a couch in your office? 78 00:05:01,640 --> 00:05:06,000 Sometimes I'm in line with the therapist, so we work, you know, doing work and hang on 79 00:05:06,000 --> 00:05:07,000 together. 80 00:05:07,000 --> 00:05:08,840 You gave me a beverage in a snack. 81 00:05:08,840 --> 00:05:10,640 I mean, I could be there all afternoon. 82 00:05:10,640 --> 00:05:13,360 So, I think a couch is appropriate. 83 00:05:13,360 --> 00:05:14,360 I love it. 84 00:05:14,360 --> 00:05:18,800 And I shot, got in the right industry here because God knows I got close to my phone. 85 00:05:18,800 --> 00:05:21,240 Remember my watch and it's talking to me. 86 00:05:21,240 --> 00:05:25,720 Oh, we need, this is something we desperately tied in. 87 00:05:25,720 --> 00:05:27,120 We need guidance. 88 00:05:27,120 --> 00:05:33,560 Well, and that makes me think, Bobby, not just, we pick on our friends, like the tennis people 89 00:05:33,560 --> 00:05:35,920 and the rackets more people, those are our people, right? 90 00:05:35,920 --> 00:05:39,040 So, we make fun of ourselves as we all can, right? 91 00:05:39,040 --> 00:05:40,040 Because we are that. 92 00:05:40,040 --> 00:05:44,440 But it also makes me think of the doctor who's really good at being a doctor and really 93 00:05:44,440 --> 00:05:46,560 terrible at running a business. 94 00:05:46,560 --> 00:05:50,520 And I don't know how many, there are probably examples in every industry of someone who's 95 00:05:50,520 --> 00:05:55,280 really good at the thing, but not the business around the thing. 96 00:05:55,280 --> 00:05:57,480 Is that, is that where you live, Greg? 97 00:05:57,480 --> 00:06:01,160 Is that where if we connect you with all of our friends? 98 00:06:01,160 --> 00:06:04,160 The guys, you're really good at doing the thing. 99 00:06:04,160 --> 00:06:06,320 Let Greg help you with everything else. 100 00:06:06,320 --> 00:06:12,280 Yeah, no, I mean, you hit the nail in the head, Sean, you know, a lot of people, they start 101 00:06:12,280 --> 00:06:14,920 businesses for the freedom. 102 00:06:14,920 --> 00:06:18,160 And accidentally, what they're not doing is accidentally create a job, right? 103 00:06:18,160 --> 00:06:21,440 I think they can never mentally leave. 104 00:06:21,440 --> 00:06:26,960 And, you know, coaches, trainers are very, very susceptible to that. 105 00:06:26,960 --> 00:06:34,440 And so, a lot of it is partnering with us to come in to bring in that discipline, to break 106 00:06:34,440 --> 00:06:35,640 out of that cycle. 107 00:06:35,640 --> 00:06:38,240 And that's exactly what we do. 108 00:06:38,240 --> 00:06:45,040 So, one thing I find fascinating is how, so how businesses behave financially. 109 00:06:45,040 --> 00:06:47,320 So there's this idea, it's called Parkinson's Law. 110 00:06:47,320 --> 00:06:53,520 So it's the concept that people will naturally expand to consume whatever resources are 111 00:06:53,520 --> 00:06:54,520 available. 112 00:06:54,520 --> 00:06:56,960 So, someone makes $50,000 a year. 113 00:06:56,960 --> 00:06:59,760 They figure out how to spend that $50,000. 114 00:06:59,760 --> 00:07:00,760 They make $500,000. 115 00:07:00,760 --> 00:07:06,240 They're going to figure out how to spend that $500,000 to its natural human behavior. 116 00:07:06,240 --> 00:07:09,360 Businesses behave exactly the same way. 117 00:07:09,360 --> 00:07:14,320 And so, when someone goes out and starts a business, revenue starts coming in. 118 00:07:14,320 --> 00:07:17,840 But somehow, it instantly disappears into expenses. 119 00:07:17,840 --> 00:07:19,280 We need upgrades. 120 00:07:19,280 --> 00:07:20,280 There's payroll. 121 00:07:20,280 --> 00:07:21,280 We're going to expand. 122 00:07:21,280 --> 00:07:23,360 We're going to buy new equipment. 123 00:07:23,360 --> 00:07:28,120 There's those pesky, reoccurring subscriptions that are hitting every month. 124 00:07:28,120 --> 00:07:29,560 There's new opportunities. 125 00:07:29,560 --> 00:07:35,000 And so, you get caught in the cycle where even as you're growing revenue, if you're not 126 00:07:35,000 --> 00:07:39,320 protecting the profit part, it's going to all escape. 127 00:07:39,320 --> 00:07:42,520 And so, that's exactly what. 128 00:07:42,520 --> 00:07:47,120 It's fighting that human nature element that we're all susceptible to. 129 00:07:47,120 --> 00:07:49,120 And I love it. 130 00:07:49,120 --> 00:07:52,560 I'm going to plug you into Bobby, and I might have to pay for it. 131 00:07:52,560 --> 00:07:56,800 But I'm going to plug you into Bobby's business because he needs to at least make another $5 132 00:07:56,800 --> 00:07:57,800 a month. 133 00:07:57,800 --> 00:08:00,760 So, he can pay Pandora, so we don't have to listen to the commercial. 134 00:08:00,760 --> 00:08:02,600 No, I did that. 135 00:08:02,600 --> 00:08:04,000 I finally did it. 136 00:08:04,000 --> 00:08:05,000 Yeah, there you go. 137 00:08:05,000 --> 00:08:06,000 What do you mean? 138 00:08:06,000 --> 00:08:07,000 Come on now. 139 00:08:07,000 --> 00:08:08,000 That's what's happening. 140 00:08:08,000 --> 00:08:09,000 Yes. 141 00:08:09,000 --> 00:08:12,960 I was going to start just a monthly Venmo. 142 00:08:12,960 --> 00:08:14,960 Like, seriously, I'll pay for it. 143 00:08:14,960 --> 00:08:16,960 Bobby, it's like, "God's probably my premium." 144 00:08:16,960 --> 00:08:18,960 So, I don't want to hear that anymore. 145 00:08:18,960 --> 00:08:19,960 Okay, good. 146 00:08:19,960 --> 00:08:20,960 I like that. 147 00:08:20,960 --> 00:08:26,240 But, well, yeah, Bobby, you're right here because I feel like you're talking to me. 148 00:08:26,240 --> 00:08:29,480 So, I'm like, okay, you're not making me feel good about myself. 149 00:08:29,480 --> 00:08:32,080 And then we talk about it all the time. 150 00:08:32,080 --> 00:08:38,120 It's a tough business to scale to begin with and then bring in all the liabilities that 151 00:08:38,120 --> 00:08:43,960 you know, when there's only one and this might not be, you know, my favorite thing is the 152 00:08:43,960 --> 00:08:49,440 little nuance is, you know, and we always say, "Show me how to make $5,000 more a year." 153 00:08:49,440 --> 00:08:51,760 You know, and let's start small. 154 00:08:51,760 --> 00:08:55,840 With me, I'm older, so you got to show me how to make $50,000 more a year because I need 155 00:08:55,840 --> 00:08:58,760 to retire at some point in the near future. 156 00:08:58,760 --> 00:09:03,440 But for the young guys, $5,000 a year, that's an IRA. 157 00:09:03,440 --> 00:09:05,440 That for 20 years. 158 00:09:05,440 --> 00:09:06,440 Okay. 159 00:09:06,440 --> 00:09:09,040 You know, I think that's a great way to start. 160 00:09:09,040 --> 00:09:12,920 And now, how do you overcome the egos? 161 00:09:12,920 --> 00:09:18,240 Or as Sean likes to always give me a hard time about, he's the investment to say, "Okay, 162 00:09:18,240 --> 00:09:20,160 this is an investment. 163 00:09:20,160 --> 00:09:24,360 Yes, money's going to come out of your pocket initially, but the idea is you're going to, 164 00:09:24,360 --> 00:09:26,240 you're getting more money in your pocket. 165 00:09:26,240 --> 00:09:29,720 Is it worth, you know, where do you sell that?" 166 00:09:29,720 --> 00:09:30,720 Yeah. 167 00:09:30,720 --> 00:09:36,000 You know, I've always boiled that down to the essence of that on yourself. 168 00:09:36,000 --> 00:09:40,760 You know, I can't tell you how many conversations I've had with clients that are in a great 169 00:09:40,760 --> 00:09:41,760 position. 170 00:09:41,760 --> 00:09:48,680 They have an opportunity in front of them and they analyzed it to death to the point that, 171 00:09:48,680 --> 00:09:54,240 you know, and they're just, they're just scared to release the money or release, release 172 00:09:54,240 --> 00:09:56,400 the mental thoughts really. 173 00:09:56,400 --> 00:10:01,840 And what it is is always, well, I always boil up down to bed on yourself. 174 00:10:01,840 --> 00:10:02,840 You know, you do something. 175 00:10:02,840 --> 00:10:03,840 You got to cut through the ego. 176 00:10:03,840 --> 00:10:11,680 You got to cut through the what-ifs and what-abouts and you just, just, just bed on it. 177 00:10:11,680 --> 00:10:15,560 But, you know, you know, if you, if you, if you believe in yourself and what you're going 178 00:10:15,560 --> 00:10:21,440 to, and what you think you can do, like you, you're not going to, nothing's going to happen 179 00:10:21,440 --> 00:10:26,280 sitting there not, you know, just sitting there thinking about what if, what happens if this 180 00:10:26,280 --> 00:10:30,960 happens, you know, sometimes you just got to pull, you just got to, you just got to release 181 00:10:30,960 --> 00:10:32,840 it and, and get going. 182 00:10:32,840 --> 00:10:35,520 I know that's maybe oversimplified. 183 00:10:35,520 --> 00:10:39,920 It's, it's, and we've all faced those challenges where we're sitting there. 184 00:10:39,920 --> 00:10:41,440 You know, do I do it? 185 00:10:41,440 --> 00:10:43,600 Do I not do it? 186 00:10:43,600 --> 00:10:50,240 And so I don't know that that, I think we were talking about me having a couch in my office 187 00:10:50,240 --> 00:10:54,920 earlier and I think that gets more into that territory of, do I, do I bring a therapist 188 00:10:54,920 --> 00:10:56,680 in to, to support that? 189 00:10:56,680 --> 00:11:01,560 But no, at the bottom line is, right, we just, sometimes you just got to, you just got 190 00:11:01,560 --> 00:11:04,680 to jump, like, you just got to jump, go ahead and do it. 191 00:11:04,680 --> 00:11:09,520 And I think it's just, unfortunately, I think it's as simple as that, but hard to get through 192 00:11:09,520 --> 00:11:13,760 that mental, that mental, uh, lolliput up sometimes. 193 00:11:13,760 --> 00:11:20,240 Well, and more of a direct line to maybe I wonder what Bobby was asking, which is, how do 194 00:11:20,240 --> 00:11:21,400 you get paid? 195 00:11:21,400 --> 00:11:24,640 So if Bobby wants to hire you, let's, let's use the use case. 196 00:11:24,640 --> 00:11:26,720 All right, Bobby is thinking, you know what? 197 00:11:26,720 --> 00:11:28,160 I could use this service. 198 00:11:28,160 --> 00:11:30,840 He's got to be money in the couch. 199 00:11:30,840 --> 00:11:34,680 There's got to be money on the sides in the fringes, extra things. 200 00:11:34,680 --> 00:11:39,000 You're going to tell me that if I pay you, okay, sorry, I'm using Bobby as an example, if 201 00:11:39,000 --> 00:11:45,000 Bobby pays you at the end of that relationship, he's going to have more money than he does 202 00:11:45,000 --> 00:11:47,680 now, is kind of the hard sell, right? 203 00:11:47,680 --> 00:11:53,000 Because you're a cost because you're an advisor and advisors cost money and expertise cost 204 00:11:53,000 --> 00:11:54,000 money. 205 00:11:54,000 --> 00:11:59,960 And your point is the money that it costs to pay you is well worth it because you're going 206 00:11:59,960 --> 00:12:02,240 to see returns significantly more than that. 207 00:12:02,240 --> 00:12:04,000 How do you make that sell? 208 00:12:04,000 --> 00:12:08,680 Yeah, so we advise clients at all levels. 209 00:12:08,680 --> 00:12:14,040 And so the first, we have a, we have a core product which is, which we can come in and do 210 00:12:14,040 --> 00:12:21,280 essentially health assessment on your business, which is, which is a very nominal amount to 211 00:12:21,280 --> 00:12:23,360 come in and work with us. 212 00:12:23,360 --> 00:12:28,360 And we also work for clients that are, and so for as little as, you know, 20 bucks, you 213 00:12:28,360 --> 00:12:33,240 can go out and buy the book called Profit First, which our system is all built off of. 214 00:12:33,240 --> 00:12:38,960 And so there's a lot of business owners that have taken that book, read it and, and done 215 00:12:38,960 --> 00:12:41,960 a DIY of implementing this system. 216 00:12:41,960 --> 00:12:48,320 Where we come in is for business owners and entrepreneurs that want a little more accountability, 217 00:12:48,320 --> 00:12:51,840 a little more hand holding through how do we set up? 218 00:12:51,840 --> 00:12:56,320 How do we set up these systems and can you help hold us accountable? 219 00:12:56,320 --> 00:13:05,120 And so to work with us, we can come in and actually help implement this system, put those, 220 00:13:05,120 --> 00:13:09,960 put those into practice and work with you over a small amount of time to make sure you, 221 00:13:09,960 --> 00:13:11,600 you get those training wheels off. 222 00:13:11,600 --> 00:13:14,280 We have some clients that come and work with us for years. 223 00:13:14,280 --> 00:13:16,800 They want, they want monthly accountability. 224 00:13:16,800 --> 00:13:22,520 They want to meet with us monthly, make sure they're protecting that profit and that margin. 225 00:13:22,520 --> 00:13:29,040 And that's those clients hands down say they, the ROI or return on their investment is the 226 00:13:29,040 --> 00:13:32,240 fact that we're safeguarding. 227 00:13:32,240 --> 00:13:33,880 We're protecting that profit. 228 00:13:33,880 --> 00:13:35,120 They see that margin. 229 00:13:35,120 --> 00:13:37,000 They can track the difference. 230 00:13:37,000 --> 00:13:40,880 We helped them track the difference between when they started with us and what it looks 231 00:13:40,880 --> 00:13:46,760 like over that journey because hands down, John, Bobby, like I don't, I, the only 232 00:13:46,760 --> 00:13:52,320 reason that the only way I want to work with you is if I can return more value back to you, 233 00:13:52,320 --> 00:13:55,080 then I'm charging you. 234 00:13:55,080 --> 00:13:59,520 And so there's a variety of ways you can actually implement this system. 235 00:13:59,520 --> 00:14:05,240 And so like I mentioned, like for as little as $20 all the way up to working with us on 236 00:14:05,240 --> 00:14:07,280 a monthly basis is an option. 237 00:14:07,280 --> 00:14:09,680 And it's really what's a right fit for you. 238 00:14:09,680 --> 00:14:12,880 If you're one that can do it on your own, great. 239 00:14:12,880 --> 00:14:19,080 I would encourage you to do that, but we're more for the, for somebody that's a little less 240 00:14:19,080 --> 00:14:21,160 maybe financially savvy. 241 00:14:21,160 --> 00:14:24,480 You know, they're really, really good, really passionate what they knew, but they need, they 242 00:14:24,480 --> 00:14:26,600 see a little more support on the financial side. 243 00:14:26,600 --> 00:14:30,200 And that's where more than likely we're going to, we're going to provide the return on 244 00:14:30,200 --> 00:14:32,360 your investment. 245 00:14:32,360 --> 00:14:34,800 Just being that accountability partner for you. 246 00:14:34,800 --> 00:14:37,680 Obviously that makes sense to you. 247 00:14:37,680 --> 00:14:38,680 It made sense. 248 00:14:38,680 --> 00:14:40,520 And I mean, you got a good sales pitch. 249 00:14:40,520 --> 00:14:45,080 And you had an audience that should be receptive because we say all the time you've got to step 250 00:14:45,080 --> 00:14:48,560 out of your comfort zone in order to take the next level. 251 00:14:48,560 --> 00:14:51,440 So I mean, you're going to use all our own words against us. 252 00:14:51,440 --> 00:14:56,800 So like Saren says it, it basically comes down to the price. 253 00:14:56,800 --> 00:14:59,960 You know, we're going to go and acknowledge and we need help. 254 00:14:59,960 --> 00:15:01,480 Yes, we need help. 255 00:15:01,480 --> 00:15:06,080 And for every level scaling, you know, as we always talk about on the show is the secret 256 00:15:06,080 --> 00:15:07,080 sauce. 257 00:15:07,080 --> 00:15:09,800 What do you, because we're so close. 258 00:15:09,800 --> 00:15:13,280 What are we missing that somebody from the outside would look at it? 259 00:15:13,280 --> 00:15:15,960 And I always, we always talk about it in the industry. 260 00:15:15,960 --> 00:15:20,800 The industry goes in hires the last guy who was the head of brackets boards at Wilson, 261 00:15:20,800 --> 00:15:24,320 instead of going to somebody who was the head at NASCAR. 262 00:15:24,320 --> 00:15:28,640 Because you know, if you can sell something that's everybody knows is the left turn and still 263 00:15:28,640 --> 00:15:33,160 making exciting, then you know, tennis should be a no brainer and yet tennis has a hard 264 00:15:33,160 --> 00:15:35,160 time selling itself. 265 00:15:35,160 --> 00:15:39,400 So and I think it's, it's probably a little too incestuous. 266 00:15:39,400 --> 00:15:43,720 So there certainly is a great place to take the leap. 267 00:15:43,720 --> 00:15:47,360 So it's going to come down to me as always is pricing. 268 00:15:47,360 --> 00:15:48,360 Sure. 269 00:15:48,360 --> 00:15:49,360 Yeah. 270 00:15:49,360 --> 00:15:55,440 And you know, and one thing, obviously the clients that come in and work with us, we're 271 00:15:55,440 --> 00:16:01,760 not out to to sell a Ferrari when, you know, when a Toyota Corolla will get the job done. 272 00:16:01,760 --> 00:16:07,840 And so part of what we always recommend is coming in and doing a health assessment with 273 00:16:07,840 --> 00:16:08,840 us. 274 00:16:08,840 --> 00:16:15,560 We'll do kind of a right fit and make sure that whatever, whatever way you work with us, 275 00:16:15,560 --> 00:16:18,040 there's going to be a return on that investment. 276 00:16:18,040 --> 00:16:19,240 You're going to be able to see that. 277 00:16:19,240 --> 00:16:24,600 We're going to trap that with you so that you know you're, you're seeing, you're seeing 278 00:16:24,600 --> 00:16:26,800 that margin, but you're right. 279 00:16:26,800 --> 00:16:30,880 There is, there's always going to be, you know, on the front end, there's always going 280 00:16:30,880 --> 00:16:36,840 to be some hesitancy to move forward in any, anything we're doing, right? 281 00:16:36,840 --> 00:16:43,800 And part of it is just, part of it is just acknowledging that I may not have the tool set to get 282 00:16:43,800 --> 00:16:48,520 where I need to be financially or to turn this passion into something that's going to 283 00:16:48,520 --> 00:16:51,120 actually be a viable income source for me. 284 00:16:51,120 --> 00:16:55,680 And that's where we do come in and we can, we can, we can show you that we can show you 285 00:16:55,680 --> 00:16:59,760 how you, how you're going to get to that mark and we'll be right there kind of signed 286 00:16:59,760 --> 00:17:03,280 by side working with you. 287 00:17:03,280 --> 00:17:08,240 We're not a platform, we're not an AI tool, we are a human, you know, we are humans that 288 00:17:08,240 --> 00:17:10,440 are working with you side by side. 289 00:17:10,440 --> 00:17:16,240 We're not, we're not tying you into an app and you know, leaving you be, we actually work 290 00:17:16,240 --> 00:17:21,040 with you as, as a partner in your, in your debt or in what you're doing. 291 00:17:21,040 --> 00:17:26,200 And I think that's kind of what sets us apart, especially in this day and age where AI is, 292 00:17:26,200 --> 00:17:32,040 we're all getting bombardable with AI tools and systems and processes. 293 00:17:32,040 --> 00:17:37,280 So sometimes it's just nice to have a human, a human, a human, a human coach there to coach 294 00:17:37,280 --> 00:17:41,880 you just as you, you guys, you just said what you do, you're coaching your, your, your 295 00:17:41,880 --> 00:17:47,920 your coaching individuals that are passionate about, about tennis, about racquet sports and, 296 00:17:47,920 --> 00:17:50,080 and they want to get better at that. 297 00:17:50,080 --> 00:17:55,320 And so I think it's that, that same philosophy applied as to what we do with our clients. 298 00:17:55,320 --> 00:18:00,400 When we probably need more of that, one of the reasons we're talking to you is you and 299 00:18:00,400 --> 00:18:06,280 your group, business group are involved in our product called the agency, which is launching 300 00:18:06,280 --> 00:18:09,960 soon through the American Racket Sports Association. 301 00:18:09,960 --> 00:18:16,240 And we're looking for that type of personal touch because from an AI perspective, crunching 302 00:18:16,240 --> 00:18:18,040 the numbers is easy. 303 00:18:18,040 --> 00:18:23,440 And from a tennis coach perspective, teaching the lesson is easy. 304 00:18:23,440 --> 00:18:28,360 And running the business might be dealing with the membership that's going to be taught. 305 00:18:28,360 --> 00:18:33,520 We go to our conferences and we do the things we're supposed to do and learn and do our continuing 306 00:18:33,520 --> 00:18:34,840 education. 307 00:18:34,840 --> 00:18:40,760 But how often do we show up to a seminar about how to handle the books and what does it mean? 308 00:18:40,760 --> 00:18:46,960 And where we, where are we leaking funds and where we should compartmentalize certain 309 00:18:46,960 --> 00:18:50,920 ideas of this needs to go there and this needs to go here. 310 00:18:50,920 --> 00:18:56,080 And that's why we're excited to have you on and accounting is usually not a very exciting 311 00:18:56,080 --> 00:18:57,080 conversation. 312 00:18:57,080 --> 00:19:03,680 But when we can talk about the idea of bettering one's business and actually taking the doctor 313 00:19:03,680 --> 00:19:06,960 and saying, Hey, Doc, you're a great doctor. 314 00:19:06,960 --> 00:19:07,960 Thank you. 315 00:19:07,960 --> 00:19:10,800 But you suck at running a business. 316 00:19:10,800 --> 00:19:14,040 And I'm not picking on my oncologist from 20 years ago. 317 00:19:14,040 --> 00:19:15,200 It's not a direct dig. 318 00:19:15,200 --> 00:19:16,680 I promise. 319 00:19:16,680 --> 00:19:18,320 But it was not a good experience. 320 00:19:18,320 --> 00:19:22,200 You know, the business here isn't, you need somebody for that. 321 00:19:22,200 --> 00:19:25,920 And I like Bobby's comment about, you know, the ego earlier. 322 00:19:25,920 --> 00:19:26,920 It's okay. 323 00:19:26,920 --> 00:19:28,520 One, you got two hurdles in my mind. 324 00:19:28,520 --> 00:19:33,520 You've got to overcome the ego, which means you can't do everything, Mr. tennis coach. 325 00:19:33,520 --> 00:19:36,520 I know you think you can, but you know what? 326 00:19:36,520 --> 00:19:39,400 You also shouldn't focus on what you do. 327 00:19:39,400 --> 00:19:41,440 Let somebody else handle the rest. 328 00:19:41,440 --> 00:19:42,520 That's normal business. 329 00:19:42,520 --> 00:19:43,880 That's how it should work. 330 00:19:43,880 --> 00:19:45,560 But you also have Bobby. 331 00:19:45,560 --> 00:19:47,520 How often do you think we're going to run into this? 332 00:19:47,520 --> 00:19:50,600 The guys that aren't excited about sharing their books. 333 00:19:50,600 --> 00:19:53,560 So you'd be able to open up the books and say, okay. 334 00:19:53,560 --> 00:19:59,400 Like, what are you supposed to tell the truth with your accountant, your doctor and your lawyer? 335 00:19:59,400 --> 00:20:01,680 Like there are three times you tell the truth, whatever it is. 336 00:20:01,680 --> 00:20:03,360 What do we, times have changed? 337 00:20:03,360 --> 00:20:04,360 What happened? 338 00:20:04,360 --> 00:20:05,360 With the priest. 339 00:20:05,360 --> 00:20:06,360 Right. 340 00:20:06,360 --> 00:20:07,360 Sorry. 341 00:20:07,360 --> 00:20:08,360 I forgot about the priest. 342 00:20:08,360 --> 00:20:09,360 That's right. 343 00:20:09,360 --> 00:20:10,360 I should remember that. 344 00:20:10,360 --> 00:20:11,360 My wife mentioned that recently. 345 00:20:11,360 --> 00:20:14,040 So opening the books also is that next question to be able to say, here's everything. 346 00:20:14,040 --> 00:20:21,920 I've got to be vulnerable enough to share and say, here's what's going on. 347 00:20:21,920 --> 00:20:24,680 And by the way, maybe there's a little bit of cash on the side, Bobby. 348 00:20:24,680 --> 00:20:27,280 How often do we think that still happens in our industry? 349 00:20:27,280 --> 00:20:30,040 Well, there's the cash drawer. 350 00:20:30,040 --> 00:20:33,480 But I mean, there's a leeway there. 351 00:20:33,480 --> 00:20:37,920 If we all accept that fact, that there's a little bit of leeway for a cash drawing. 352 00:20:37,920 --> 00:20:40,120 They've taken out a way from us, too. 353 00:20:40,120 --> 00:20:43,400 Anything more than 10 grand, they're going to hit you with it. 354 00:20:43,400 --> 00:20:45,800 So the government figures it out eventually. 355 00:20:45,800 --> 00:20:48,640 I mean, yeah. 356 00:20:48,640 --> 00:20:51,240 Because of the government, we're getting rid of it. 357 00:20:51,240 --> 00:20:54,760 So the government eventually takes all the loopholes away from you. 358 00:20:54,760 --> 00:21:00,600 So, like I said, to me, sales pitch is great because it's everything we say to our clients. 359 00:21:00,600 --> 00:21:05,360 And now you could just use it against us and say, yeah, you need the help and hope out 360 00:21:05,360 --> 00:21:06,360 of the way. 361 00:21:06,360 --> 00:21:08,560 This is going to be good for you. 362 00:21:08,560 --> 00:21:15,320 And the other part, and we've talked about this, when you coach, I'd much rather do a drill. 363 00:21:15,320 --> 00:21:18,920 And people say, well, more people, I'm like, no, there's another coach there. 364 00:21:18,920 --> 00:21:26,520 If somebody's sharing the positives and the negatives, let's put it that way, of the particular 365 00:21:26,520 --> 00:21:28,120 drill, it's easier. 366 00:21:28,120 --> 00:21:31,400 You have somebody else who can take it for a second. 367 00:21:31,400 --> 00:21:35,840 You have somebody else to bump off, you have your own audience. 368 00:21:35,840 --> 00:21:37,400 I mean, we play music. 369 00:21:37,400 --> 00:21:40,680 And that's part of these to keep the feedback limited. 370 00:21:40,680 --> 00:21:42,920 So we've gone smart. 371 00:21:42,920 --> 00:21:43,920 You can use that, right? 372 00:21:43,920 --> 00:21:45,760 When you pitch tennis pros, play music. 373 00:21:45,760 --> 00:21:47,320 It cuts down a lot of time. 374 00:21:47,320 --> 00:21:48,680 Because they can't hear. 375 00:21:48,680 --> 00:21:54,400 And you know, all the elements are there already to sit there and say, all right, now let's just 376 00:21:54,400 --> 00:21:56,120 take, acknowledge it. 377 00:21:56,120 --> 00:21:57,680 Like you said, put your ego aside. 378 00:21:57,680 --> 00:21:59,000 It's going to be a fee. 379 00:21:59,000 --> 00:22:00,480 And let's see where it goes. 380 00:22:00,480 --> 00:22:04,680 And I would just think peace of mind alone would be, yes. 381 00:22:04,680 --> 00:22:07,320 I'll need a pick up. 382 00:22:07,320 --> 00:22:10,600 Human being, it would be worth the price. 383 00:22:10,600 --> 00:22:15,840 And a lot of times, I think about the times I hired coaches, a lot of high notes for, it 384 00:22:15,840 --> 00:22:21,040 is for that accountability and to make sure that I'm doing what I need to be doing. 385 00:22:21,040 --> 00:22:26,400 And so not only do I get the benefit of when I hire a coach to bring somebody that has 386 00:22:26,400 --> 00:22:33,160 an expertise in an area I'm trying to improve in, but they're also ensuring that I'm holding 387 00:22:33,160 --> 00:22:34,480 myself to that. 388 00:22:34,480 --> 00:22:38,040 And we're working together on that. 389 00:22:38,040 --> 00:22:45,080 And a lot of times, what I've found specifically with this system, with the people I talk to 390 00:22:45,080 --> 00:22:47,800 all the time, they're like, oh yeah, read the book. 391 00:22:47,800 --> 00:22:48,960 And then I tried to do it. 392 00:22:48,960 --> 00:22:51,080 And then I just, you know, I stopped doing it. 393 00:22:51,080 --> 00:22:56,120 It's because there wasn't that accountability in that structure there to keep it going for 394 00:22:56,120 --> 00:22:57,120 them. 395 00:22:57,120 --> 00:23:02,760 And a lot of times that's one of the most crucial things that we find to make this successful. 396 00:23:02,760 --> 00:23:07,520 And that keeps my wife in business that idea because people need, she's a Pilates instructor 397 00:23:07,520 --> 00:23:10,280 by trade and fitness. 398 00:23:10,280 --> 00:23:14,200 And these people can do Pilates on their own. 399 00:23:14,200 --> 00:23:21,280 It is possible, but they want someone to say, I will see you at 430, log in, be there. 400 00:23:21,280 --> 00:23:23,200 And you need somebody to do that. 401 00:23:23,200 --> 00:23:27,680 I don't think, I mean, I don't want to say don't go by the book, but I don't think that's 402 00:23:27,680 --> 00:23:33,320 going to have much change because there's plenty of DIY books out there that say, here's 403 00:23:33,320 --> 00:23:34,320 how you do it. 404 00:23:34,320 --> 00:23:36,120 I've read a lot of them. 405 00:23:36,120 --> 00:23:39,520 And I spend a couple of days all excited about it. 406 00:23:39,520 --> 00:23:41,400 And then I don't do it anymore. 407 00:23:41,400 --> 00:23:44,880 I download it in half recently to do walking Tai Chi. 408 00:23:44,880 --> 00:23:48,040 You're like, all right, I'm going to do some Tai Chi walking. 409 00:23:48,040 --> 00:23:49,040 I don't know. 410 00:23:49,040 --> 00:23:53,360 I made it like 20 days out of the 30 that I was supposed to do it and then moved on to 411 00:23:53,360 --> 00:23:54,400 the next thing. 412 00:23:54,400 --> 00:24:00,240 So having somebody hold you accountable, as Bobby said, it's peace of mind and know that 413 00:24:00,240 --> 00:24:01,640 there's an expert. 414 00:24:01,640 --> 00:24:03,280 It isn't just you figuring it out. 415 00:24:03,280 --> 00:24:07,080 It isn't just going out of your way to learn something new. 416 00:24:07,080 --> 00:24:09,200 I like getting out of your comfort zone. 417 00:24:09,200 --> 00:24:14,040 But when there's an expert who's affordable, just, just use it. 418 00:24:14,040 --> 00:24:15,040 And I just think that's right. 419 00:24:15,040 --> 00:24:19,480 And maybe we just need some, we need some actual, I don't want to say case study, but we 420 00:24:19,480 --> 00:24:21,680 need some, some success stories, right? 421 00:24:21,680 --> 00:24:26,000 So we'll have to hook you up with Bobby and see where we can get back going because not 422 00:24:26,000 --> 00:24:28,320 not in the same Bobby specifically needs it in this case. 423 00:24:28,320 --> 00:24:30,400 I know we use him as the example. 424 00:24:30,400 --> 00:24:33,200 But to see that go, I wonder what I'm missing. 425 00:24:33,200 --> 00:24:35,160 I wonder what I could be doing better. 426 00:24:35,160 --> 00:24:40,240 Looking around, we joke with Bobby all the time, raise prices and trying to figure out where 427 00:24:40,240 --> 00:24:42,360 should we be in the market? 428 00:24:42,360 --> 00:24:44,040 But we're not necessarily experts in that. 429 00:24:44,040 --> 00:24:45,920 We're experts in racquet sports. 430 00:24:45,920 --> 00:24:50,040 We're experts in teaching tennis lessons and making members feel good about their day. 431 00:24:50,040 --> 00:24:55,200 We have an expertise, but it isn't the other side very often. 432 00:24:55,200 --> 00:24:56,920 And that's where you come in. 433 00:24:56,920 --> 00:25:00,680 That's why I'm excited to talk to you today because I think this is a good fit for our 434 00:25:00,680 --> 00:25:07,560 industry to have some advice and have some opportunity to connect our people. 435 00:25:07,560 --> 00:25:09,360 And it doesn't have to be just tennis coaches, of course. 436 00:25:09,360 --> 00:25:11,120 We use the other examples. 437 00:25:11,120 --> 00:25:16,520 Plenty of audience we have here on the go tennis podcast that anybody can work with you if 438 00:25:16,520 --> 00:25:17,520 they need to. 439 00:25:17,520 --> 00:25:20,320 So that's why we wanted to bring you on and talk to you. 440 00:25:20,320 --> 00:25:24,200 Give us your company name, contact information. 441 00:25:24,200 --> 00:25:25,200 Tell us about you. 442 00:25:25,200 --> 00:25:26,200 I hope people can reach you. 443 00:25:26,200 --> 00:25:28,560 I'll put it all in the show notes, but go ahead and tell us now. 444 00:25:28,560 --> 00:25:29,560 Yeah. 445 00:25:29,560 --> 00:25:34,440 Well, you can check us out at myprofitprofessionals.com. 446 00:25:34,440 --> 00:25:42,280 You can reach out directly to me at Greg@myprofitprofessionals.com. 447 00:25:42,280 --> 00:25:44,960 Would love to hear from you. 448 00:25:44,960 --> 00:25:51,280 If you're at all, if you have any kind of stress around what's going on financially in your 449 00:25:51,280 --> 00:25:56,880 business and how things are working or you just want to learn more, we would love to 450 00:25:56,880 --> 00:26:01,640 get on a quick call and learn more about you and your business and what you've got going 451 00:26:01,640 --> 00:26:05,840 on and how we may be able to help you or work together. 452 00:26:05,840 --> 00:26:09,680 So yeah, thank you so much, Sean and Bobby. 453 00:26:09,680 --> 00:26:17,640 Thanks for having me on and definitely, definitely can see how this all kind of ties in. 454 00:26:17,640 --> 00:26:20,360 We're all kind of all in this coaching realm. 455 00:26:20,360 --> 00:26:22,320 We're all kind of work. 456 00:26:22,320 --> 00:26:26,800 At the end of the day, we're all just there kind of helping each other get better and 457 00:26:26,800 --> 00:26:33,720 better at different disciplines and so we're just one cog in the wheel, but happy to be kind 458 00:26:33,720 --> 00:26:37,400 of a part of everything you've got going on right. 459 00:26:37,400 --> 00:26:38,400 Fantastic. 460 00:26:38,400 --> 00:26:39,400 Bobby, final thought. 461 00:26:39,400 --> 00:26:40,400 It's great. 462 00:26:40,400 --> 00:26:43,600 I said, I think all small businesses need extra resources. 463 00:26:43,600 --> 00:26:44,600 That's where they fail. 464 00:26:44,600 --> 00:26:48,040 You know, it's either financial or expertise. 465 00:26:48,040 --> 00:26:53,320 If you can accomplish expertise and be then around with financial, then it shouldn't 466 00:26:53,320 --> 00:26:54,320 be a question, right? 467 00:26:54,320 --> 00:26:58,520 Like I said, I can make the sales pitch issues in our own words that we use on the court. 468 00:26:58,520 --> 00:26:59,960 Do you listen to what you just said? 469 00:26:59,960 --> 00:27:01,280 Now apply it stupid. 470 00:27:01,280 --> 00:27:04,480 There's a reason why with tennis coaches, we didn't do well in accounting. 471 00:27:04,480 --> 00:27:07,320 Let the guy in accounting do did well in accounting. 472 00:27:07,320 --> 00:27:08,320 You're accounting. 473 00:27:08,320 --> 00:27:10,120 You know, it's the front restaurant, back restaurants. 474 00:27:10,120 --> 00:27:11,760 So yeah, it's no brainer. 475 00:27:11,760 --> 00:27:12,760 So it's certainly good. 476 00:27:12,760 --> 00:27:17,360 Now, I don't know if it's worth your time to say, oh, you made these guys made it extra 477 00:27:17,360 --> 00:27:18,360 $5,000. 478 00:27:18,360 --> 00:27:22,160 I don't know what moves your needle, but I definitely think the industry certainly needs 479 00:27:22,160 --> 00:27:22,960 to listen to this. 480 00:27:23,960 --> 00:27:24,960 Great. 481 00:27:24,960 --> 00:27:25,960 Yeah, I agree. 482 00:27:25,960 --> 00:27:27,680 We're cropping that part out, Bobby. 483 00:27:27,680 --> 00:27:29,200 That's the perfect pitch right there. 484 00:27:29,200 --> 00:27:30,200 We're using that one. 485 00:27:30,200 --> 00:27:31,200 Let's go. 486 00:27:31,200 --> 00:27:33,520 Well, Greg, we appreciate your time. 487 00:27:33,520 --> 00:27:35,080 Thank you so much for being here. 488 00:27:35,080 --> 00:27:38,640 We will put all the links and everything in the show notes and make sure everybody has access 489 00:27:38,640 --> 00:27:43,360 to what they need and they can reach out to you and we will make sure they know how to 490 00:27:43,360 --> 00:27:44,360 do that. 491 00:27:44,360 --> 00:27:49,720 So thank you for being a part of the agency and the American Raga Sports Association 492 00:27:49,720 --> 00:27:51,720 and joining us on the GoTonus podcast. 493 00:27:51,720 --> 00:27:52,720 Greg, I appreciate it. 494 00:27:52,720 --> 00:27:53,720 Thank you, Bobby, as always. 495 00:27:53,720 --> 00:27:54,720 Thank you, sir. 496 00:27:54,720 --> 00:27:55,720 Thanks, James. 497 00:27:55,720 --> 00:27:56,720 Greg, have a great week. 498 00:27:56,720 --> 00:27:57,720 Thank you. 499 00:27:57,720 --> 00:27:58,720 Thanks for having me on. 500 00:27:58,720 --> 00:28:01,320 Well, there you have it. 501 00:28:01,320 --> 00:28:05,560 We want to thank reGeovinate.com for use of the studio and Signature Tennis for their 502 00:28:05,560 --> 00:28:06,560 support. 503 00:28:06,560 --> 00:28:08,360 And be sure to hit that follow button. 504 00:28:08,360 --> 00:28:12,560 For more Racket Sports content, you can go to LetsGoTennis.com. 505 00:28:12,560 --> 00:28:17,280 And while you're there, check out our calendar of events, great deals on Racket Sports products, 506 00:28:17,280 --> 00:28:18,840 apparel, and more. 507 00:28:18,840 --> 00:28:22,900 If you're a coach, director of any Racket Sports, or just someone who wants to utilize our 508 00:28:22,900 --> 00:28:28,120 online shop, contact us about setting up your own shop collection to offer your branded 509 00:28:28,120 --> 00:28:30,720 merchandise to the Racket Sports world. 510 00:28:30,720 --> 00:28:31,720 And with that, we're out. 511 00:28:31,720 --> 00:28:32,880 See you next time. 512 00:28:32,880 --> 00:28:39,880 [MUSIC PLAYING] 513 00:28:39,880 --> 00:28:42,460 (upbeat music)