Five proven ideas to advertise your webinars.
Hi, my name is Terence, founder of Radical
Marketing.
We have generated 1.5 million leads in
the past 10 years for webinars, seminars, and
challenges.
And in this episode, what I want to
share with you is a case study where
we helped our client generate a 2.8
times ROAS or return on ad spend on
his very first webinar that he did with
us recently.
And of course, that is just the start
because we can build on that and optimize
further as well.
So what are the five things that we
did to actually get him this result?
And we got hundreds and hundreds of attendees
at his webinar, and he also made a
significant profit from this event.
So I'm going to share with you the
five things that we did, and I hope
that you can get value from it and
apply it in your own business.
The first thing that we did was that
we found out that he actually has an
email list of over 25,000 people, and
we're like, yes, we hit the gold mine
here, baby.
So we're like, right, let's get this email
list warmed up, and then let's invite them
to come for the webinar.
Unfortunately, because of the timeframe between when we
started and the webinar, we really didn't have
that much time to warm up.
So we did the best as we could,
and we got 93 people signing up, which
I think is slightly on the poor side.
But granted, they haven't done anything with the
list in like two years.
So I think that's decent, right?
If we had more time to warm up
the list, I'm sure we would have done
better.
But now here's the kicker.
Even though we only got 93 people sign
up from the email list, 60% of
all his sales, right, came from the email
list.
So that's crazy, right?
So I know a lot of you might
be saying, well, email, seriously, that's so Jurassic
era kind of thing.
I know.
I was using emails when the first internet
first happened, and I had a six pack
and everything, and I was still at university.
And now I have that bought, and I'm
over 50, you know?
So I know it's been a long time,
but email still works.
So make sure you grow that email list,
guys.
I keep harping on this like a broken
clock, but it's so important to have that
email list.
All right, moving on, and I will stop
harping on like an old man about emails,
is that the second thing we did was
that we promoted his event to his social
media followers.
And the cool thing about this is that
this guy has like, let me check, like
80,000 people on IG.
He's got 27,000 on YouTube.
He's got 28,000 on Facebook.
So there were a lot of followers that
we could promote this event to, and it
resulted in over 400 people signing up just
from a few posts on his socials, which
is pretty cool.
So, you know, I know some of you,
well, most of us don't have the following
that he does, but I don't think you
should neglect posting on socials.
Even if you don't get 400 people, you
might get four or 40.
Hey, it's a good start, right?
So the next thing that we did in
this case was, of course, we had to
run paid traffic, but we didn't run paid
traffic on every single possible imaginable platform.
What we did was we only ran paid
traffic on Facebook and Instagram.
Because why?
It's because first thing is like Facebook and
Instagram, it's fast to test, right?
It's really fast to get things up, get
ads up, and running.
Because what we wanted to do in this
scenario was to test the marketing message.
Because we know once we get a marketing
message right on Facebook, we can then use
the same message, put it on YouTube, create
a video, we can put it on TikTok,
put it on LinkedIn, and all these other
places.
Because the most important thing is the message,
right?
And then that message, of course, has to
be tailored towards the right audience.
Basic marketing 101.
I'm not telling you something you don't know,
but sometimes the basics bear reminding.
So through this, we got 267 people signing
up for his webinar, and that's through paid
traffic.
In the future, I'm so excited because we're
going to launch on YouTube and other channels,
and we will get a lot more people
signing up as well.
Even though in this instance, we did not
generate a lot of sales from ads, the
thing is that 267 people can be further
monetized in the future.
For example, if he hosts the webinar in
the future, we can re-invite these people
to come again and also make other offers
to them down the track.
So not all is lost, even though we
only kind of like broke even with the
paid ads in this instance, but in the
future, that's where the money is.
So that is considered also part of the
list building exercise.
And the fourth thing we did to advertise
the webinar was to do retargeting ads.
I know it's still Facebook, Instagram, but the
fact is that this is such an important
strategy.
I wanted to basically put it as a
separate thing because what we did was we
retargeted his whole email list.
We retargeted all his socials and followers so
that we could get more people signing up
for the webinar.
Now you say, why do you want to
do that?
You already posted on his socials, you've already
sent emails to his list.
See, the thing is even with like most
email lists, the open rates on average are
around 20 to 25%.
So 75% or more of them are
not going to see that email, right?
They're not going to open the email.
And that's where you can complement things by
using paid traffic and retargeting traffic in this
case.
Similarly with socials, right?
Not every Instagram follower is going to see
his posts or every YouTube follower or every
LinkedIn follower and so on.
So we supplemented that by using retargeting ads
so that we could reach more of these
followers.
And because remember, these guys are warm traffic,
so the likelihood of them knowing him and
signing up and making a purchase is so
much higher than cold traffic.
So why not utilize warm traffic when you
have it?
And so the final thing where I think
we can all learn about advertising a webinar,
and this is more of a long game,
is that this client actually has a strong
personal brand.
Now here's an interesting fact about this particular
webinar.
The attendance rate on this webinar was a
whopping 65%.
Now that's enormous because if you don't know
about webinars, most webinars have like 20 to
30% attendance rates, but this guy, he
got 65%.
And even on the cold traffic that we
generated for him to sign up, we had
a 55% attendance rate.
So in my opinion, that traffic, that cold
traffic was not exactly 100% cold.
They might have seen him previously because he
had done speaking gigs or he's done some
videos on social media or whatever that they
had previously been in touch with him before,
so they kind of know him.
That boosted the attendance rate up to 55
% even for cold traffic, and overall attendance
rates were 63%, which was phenomenal.
This may not give you instant results, but
if you build your personal brand over the
long term by providing good content, by engaging
with people, by building your following, that can
pay off big time in the advertising and
you want to get more buyers at your
webinar, you need to start building that personal
brand.
So I hope you got lots of value
from this episode and that you got some
ideas that you can use to immediately advertise
your webinar.
If you liked this episode, make sure you
hit subscribe or like.
And if you want us to help you
with your webinar, your challenge or your seminar,
make sure you reach out to us and
see if we got a good fit working
together.
I hope you enjoyed this episode and I
will see you in the next one.
Thanks for watching.