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Five proven ideas to advertise your webinars.

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Hi, my name is Terence, founder of Radical

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Marketing.

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We have generated 1.5 million leads in

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the past 10 years for webinars, seminars, and

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challenges.

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And in this episode, what I want to

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share with you is a case study where

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we helped our client generate a 2.8

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times ROAS or return on ad spend on

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his very first webinar that he did with

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us recently.

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And of course, that is just the start

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because we can build on that and optimize

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further as well.

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So what are the five things that we

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did to actually get him this result?

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And we got hundreds and hundreds of attendees

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at his webinar, and he also made a

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significant profit from this event.

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So I'm going to share with you the

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five things that we did, and I hope

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that you can get value from it and

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apply it in your own business.

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The first thing that we did was that

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we found out that he actually has an

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email list of over 25,000 people, and

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we're like, yes, we hit the gold mine

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here, baby.

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So we're like, right, let's get this email

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list warmed up, and then let's invite them

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to come for the webinar.

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Unfortunately, because of the timeframe between when we

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started and the webinar, we really didn't have

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that much time to warm up.

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So we did the best as we could,

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and we got 93 people signing up, which

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I think is slightly on the poor side.

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But granted, they haven't done anything with the

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list in like two years.

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So I think that's decent, right?

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If we had more time to warm up

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the list, I'm sure we would have done

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better.

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But now here's the kicker.

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Even though we only got 93 people sign

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up from the email list, 60% of

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all his sales, right, came from the email

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list.

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So that's crazy, right?

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So I know a lot of you might

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be saying, well, email, seriously, that's so Jurassic

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era kind of thing.

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I know.

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I know.

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I was using emails when the first internet

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first happened, and I had a six pack

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and everything, and I was still at university.

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And now I have that bought, and I'm

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over 50, you know?

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So I know it's been a long time,

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but email still works.

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So make sure you grow that email list,

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guys.

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I keep harping on this like a broken

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clock, but it's so important to have that

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email list.

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All right, moving on, and I will stop

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harping on like an old man about emails,

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is that the second thing we did was

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that we promoted his event to his social

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media followers.

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And the cool thing about this is that

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this guy has like, let me check, like

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80,000 people on IG.

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He's got 27,000 on YouTube.

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He's got 28,000 on Facebook.

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So there were a lot of followers that

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we could promote this event to, and it

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resulted in over 400 people signing up just

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from a few posts on his socials, which

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is pretty cool.

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So, you know, I know some of you,

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well, most of us don't have the following

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that he does, but I don't think you

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should neglect posting on socials.

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Even if you don't get 400 people, you

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might get four or 40.

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Hey, it's a good start, right?

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So the next thing that we did in

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this case was, of course, we had to

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run paid traffic, but we didn't run paid

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traffic on every single possible imaginable platform.

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What we did was we only ran paid

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traffic on Facebook and Instagram.

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Because why?

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It's because first thing is like Facebook and

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Instagram, it's fast to test, right?

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It's really fast to get things up, get

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ads up, and running.

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Because what we wanted to do in this

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scenario was to test the marketing message.

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Because we know once we get a marketing

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message right on Facebook, we can then use

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the same message, put it on YouTube, create

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a video, we can put it on TikTok,

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put it on LinkedIn, and all these other

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places.

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Because the most important thing is the message,

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right?

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And then that message, of course, has to

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be tailored towards the right audience.

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Basic marketing 101.

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I'm not telling you something you don't know,

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but sometimes the basics bear reminding.

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So through this, we got 267 people signing

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up for his webinar, and that's through paid

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traffic.

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In the future, I'm so excited because we're

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going to launch on YouTube and other channels,

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and we will get a lot more people

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signing up as well.

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Even though in this instance, we did not

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generate a lot of sales from ads, the

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thing is that 267 people can be further

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monetized in the future.

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For example, if he hosts the webinar in

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the future, we can re-invite these people

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to come again and also make other offers

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to them down the track.

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So not all is lost, even though we

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only kind of like broke even with the

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paid ads in this instance, but in the

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future, that's where the money is.

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So that is considered also part of the

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list building exercise.

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And the fourth thing we did to advertise

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the webinar was to do retargeting ads.

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I know it's still Facebook, Instagram, but the

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fact is that this is such an important

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strategy.

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I wanted to basically put it as a

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separate thing because what we did was we

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retargeted his whole email list.

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We retargeted all his socials and followers so

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that we could get more people signing up

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for the webinar.

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Now you say, why do you want to

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do that?

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You already posted on his socials, you've already

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sent emails to his list.

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See, the thing is even with like most

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email lists, the open rates on average are

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around 20 to 25%.

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So 75% or more of them are

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not going to see that email, right?

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They're not going to open the email.

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And that's where you can complement things by

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using paid traffic and retargeting traffic in this

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case.

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Similarly with socials, right?

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Not every Instagram follower is going to see

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his posts or every YouTube follower or every

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LinkedIn follower and so on.

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So we supplemented that by using retargeting ads

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so that we could reach more of these

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followers.

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And because remember, these guys are warm traffic,

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so the likelihood of them knowing him and

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signing up and making a purchase is so

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much higher than cold traffic.

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So why not utilize warm traffic when you

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have it?

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And so the final thing where I think

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we can all learn about advertising a webinar,

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and this is more of a long game,

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is that this client actually has a strong

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personal brand.

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Now here's an interesting fact about this particular

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webinar.

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The attendance rate on this webinar was a

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whopping 65%.

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Now that's enormous because if you don't know

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about webinars, most webinars have like 20 to

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30% attendance rates, but this guy, he

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got 65%.

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And even on the cold traffic that we

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generated for him to sign up, we had

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a 55% attendance rate.

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So in my opinion, that traffic, that cold

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traffic was not exactly 100% cold.

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They might have seen him previously because he

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had done speaking gigs or he's done some

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videos on social media or whatever that they

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had previously been in touch with him before,

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so they kind of know him.

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That boosted the attendance rate up to 55

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% even for cold traffic, and overall attendance

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rates were 63%, which was phenomenal.

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This may not give you instant results, but

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if you build your personal brand over the

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long term by providing good content, by engaging

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with people, by building your following, that can

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pay off big time in the advertising and

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you want to get more buyers at your

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webinar, you need to start building that personal

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brand.

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So I hope you got lots of value

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from this episode and that you got some

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ideas that you can use to immediately advertise

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your webinar.

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If you liked this episode, make sure you

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hit subscribe or like.

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And if you want us to help you

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with your webinar, your challenge or your seminar,

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make sure you reach out to us and

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see if we got a good fit working

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together.

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I hope you enjoyed this episode and I

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will see you in the next one.

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Thanks for watching.