Five proven ideas to advertise your webinars.

Hi, my name is Terence, founder of Radical

Marketing.

We have generated 1.5 million leads in

the past 10 years for webinars, seminars, and

challenges.

And in this episode, what I want to

share with you is a case study where

we helped our client generate a 2.8

times ROAS or return on ad spend on

his very first webinar that he did with

us recently.

And of course, that is just the start

because we can build on that and optimize

further as well.

So what are the five things that we

did to actually get him this result?

And we got hundreds and hundreds of attendees

at his webinar, and he also made a

significant profit from this event.

So I'm going to share with you the

five things that we did, and I hope

that you can get value from it and

apply it in your own business.

The first thing that we did was that

we found out that he actually has an

email list of over 25,000 people, and

we're like, yes, we hit the gold mine

here, baby.

So we're like, right, let's get this email

list warmed up, and then let's invite them

to come for the webinar.

Unfortunately, because of the timeframe between when we

started and the webinar, we really didn't have

that much time to warm up.

So we did the best as we could,

and we got 93 people signing up, which

I think is slightly on the poor side.

But granted, they haven't done anything with the

list in like two years.

So I think that's decent, right?

If we had more time to warm up

the list, I'm sure we would have done

better.

But now here's the kicker.

Even though we only got 93 people sign

up from the email list, 60% of

all his sales, right, came from the email

list.

So that's crazy, right?

So I know a lot of you might

be saying, well, email, seriously, that's so Jurassic

era kind of thing.

I know.

I know.

I was using emails when the first internet

first happened, and I had a six pack

and everything, and I was still at university.

And now I have that bought, and I'm

over 50, you know?

So I know it's been a long time,

but email still works.

So make sure you grow that email list,

guys.

I keep harping on this like a broken

clock, but it's so important to have that

email list.

All right, moving on, and I will stop

harping on like an old man about emails,

is that the second thing we did was

that we promoted his event to his social

media followers.

And the cool thing about this is that

this guy has like, let me check, like

80,000 people on IG.

He's got 27,000 on YouTube.

He's got 28,000 on Facebook.

So there were a lot of followers that

we could promote this event to, and it

resulted in over 400 people signing up just

from a few posts on his socials, which

is pretty cool.

So, you know, I know some of you,

well, most of us don't have the following

that he does, but I don't think you

should neglect posting on socials.

Even if you don't get 400 people, you

might get four or 40.

Hey, it's a good start, right?

So the next thing that we did in

this case was, of course, we had to

run paid traffic, but we didn't run paid

traffic on every single possible imaginable platform.

What we did was we only ran paid

traffic on Facebook and Instagram.

Because why?

It's because first thing is like Facebook and

Instagram, it's fast to test, right?

It's really fast to get things up, get

ads up, and running.

Because what we wanted to do in this

scenario was to test the marketing message.

Because we know once we get a marketing

message right on Facebook, we can then use

the same message, put it on YouTube, create

a video, we can put it on TikTok,

put it on LinkedIn, and all these other

places.

Because the most important thing is the message,

right?

And then that message, of course, has to

be tailored towards the right audience.

Basic marketing 101.

I'm not telling you something you don't know,

but sometimes the basics bear reminding.

So through this, we got 267 people signing

up for his webinar, and that's through paid

traffic.

In the future, I'm so excited because we're

going to launch on YouTube and other channels,

and we will get a lot more people

signing up as well.

Even though in this instance, we did not

generate a lot of sales from ads, the

thing is that 267 people can be further

monetized in the future.

For example, if he hosts the webinar in

the future, we can re-invite these people

to come again and also make other offers

to them down the track.

So not all is lost, even though we

only kind of like broke even with the

paid ads in this instance, but in the

future, that's where the money is.

So that is considered also part of the

list building exercise.

And the fourth thing we did to advertise

the webinar was to do retargeting ads.

I know it's still Facebook, Instagram, but the

fact is that this is such an important

strategy.

I wanted to basically put it as a

separate thing because what we did was we

retargeted his whole email list.

We retargeted all his socials and followers so

that we could get more people signing up

for the webinar.

Now you say, why do you want to

do that?

You already posted on his socials, you've already

sent emails to his list.

See, the thing is even with like most

email lists, the open rates on average are

around 20 to 25%.

So 75% or more of them are

not going to see that email, right?

They're not going to open the email.

And that's where you can complement things by

using paid traffic and retargeting traffic in this

case.

Similarly with socials, right?

Not every Instagram follower is going to see

his posts or every YouTube follower or every

LinkedIn follower and so on.

So we supplemented that by using retargeting ads

so that we could reach more of these

followers.

And because remember, these guys are warm traffic,

so the likelihood of them knowing him and

signing up and making a purchase is so

much higher than cold traffic.

So why not utilize warm traffic when you

have it?

And so the final thing where I think

we can all learn about advertising a webinar,

and this is more of a long game,

is that this client actually has a strong

personal brand.

Now here's an interesting fact about this particular

webinar.

The attendance rate on this webinar was a

whopping 65%.

Now that's enormous because if you don't know

about webinars, most webinars have like 20 to

30% attendance rates, but this guy, he

got 65%.

And even on the cold traffic that we

generated for him to sign up, we had

a 55% attendance rate.

So in my opinion, that traffic, that cold

traffic was not exactly 100% cold.

They might have seen him previously because he

had done speaking gigs or he's done some

videos on social media or whatever that they

had previously been in touch with him before,

so they kind of know him.

That boosted the attendance rate up to 55

% even for cold traffic, and overall attendance

rates were 63%, which was phenomenal.

This may not give you instant results, but

if you build your personal brand over the

long term by providing good content, by engaging

with people, by building your following, that can

pay off big time in the advertising and

you want to get more buyers at your

webinar, you need to start building that personal

brand.

So I hope you got lots of value

from this episode and that you got some

ideas that you can use to immediately advertise

your webinar.

If you liked this episode, make sure you

hit subscribe or like.

And if you want us to help you

with your webinar, your challenge or your seminar,

make sure you reach out to us and

see if we got a good fit working

together.

I hope you enjoyed this episode and I

will see you in the next one.

Thanks for watching.