Hi, this is Bill Sikkens, host of User

Friendly

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2.0 Saturdays here on The Answer

with this week's Tech Wednesday.

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The car automobile market

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worldwide is changing a lotand

in some ways not for the better.

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There are some major car brands out there

that might actually go bankrupt in coming

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years, and others that are restructuring

and a big part of the cause for

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this is the fact that the average

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transaction price for a vehicle now

a new vehicle is over $50,000.

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And a lot of this is due

to the fact of what's in the car.

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So the question is, is technology to blame

at least partially for this,

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for making it more costly to produce

because there's more to it?

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We're going to be talking about that

this week on user friendly 2.0,

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as well as some of what these new systems

do, why some of them might be important,

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and why some of them might not even

be things you want to have there,

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but you're going to have to pay for

anyway.

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We're also going to be talking

a little bit more about subscriptions.

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Do you want to have to pay a monthly fee

for your heated seats to work?

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Join us this Saturday

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here on User Friendly 2.0

here on the Answer or userfriendly.show