All right.

So as we enter 2025, I want to talk to you about the mindful path to building a

successful coaching business, embracing Simplicity and Energy in 2025.

So if you're a woo- woo, you're going to totally get this.

If you're not, you'll still get it.

You've reached a point in life, if you are older, let's say over 50, where wisdom,

experience, and a touch of magic have rooted deeply.

You've spent decades learning and growing and refining your ability to know yourself

so that in turn, now you can guide others to do the same.

Now you're ready to share this lifetime of growth and inner worldliness with a bigger

audience, hence starting a coaching business.

But let's be honest, doubts creep in, don't they?

Doubts like, Isn't it too late to start something new?

Am I too old to do this?

Am I too old to even keep up with the technology and how rapidly it's changing?

Will anyone take me seriously?

Especially if you've had a past professional career and now you're leaning

more into this woo-bu path, where do I even begin?

So even the most tech savvy of us over 50 are overwhelmed by the online world on a

good day and downright discouraged on the not so good ones.

The endless The trends, the hype, the hustle, none of that helps.

Frankly, the idea of staring at a screen all day doesn't exactly

light your soul on fire.

I will admit and confess that lately I have been staring at a screen

far longer than I really want to.

While I generally will say to my clients, if you

don't want to do something, if you really, really don't want to do then don't,

because you're bringing the wrong energy into it.

However, I'm going to recognize here, pause for a moment, that we all have goals

that we want to reach in our businesses.

Sometimes that requires the bigger desire, I want to reach this goal, overrides

the smaller, I don't want to be on this screen right now.

That's what I'm getting to the point of for myself.

And that's okay.

We're going to have those moments here and there.

But I want to recognize that at this point in life, in building a

coaching business, we're not interested in chasing the shiny objects.

And what you want in a coaching business in 2025 feels purposeful, aligned, and

uniquely you, one that's bringing in income, utilizing

your gifts, and making a difference.

So that's what I mean about going forward in 2025 and protecting your energy and

honoring this place that you're at in life where you can now really

bring a lot to coaching.

Protecting your energy, protecting your attention.

We are in an attention economy.

If you hop on YouTube right now, you'll find over a million videos about

how to make a million dollars.

Okay, maybe not a million videos, but darn close.

And all that hype can dilute what really matters, which is building a business that

feels really good to you, both in energy and practice.

How does it fit into your life?

So it's important to practice energy alignment in business, too.

Now, there's this quote by Lão Hsu, and I think it's Lão Hsu.

I'm going to pronounce it wrong, I know, but I apologize.

He said it right when he said, I have just three Three things to teach:

Simplicity, patience, and compassion.

These three are your greatest treasures.

I absolutely love that.

It's so very true.

So simplicity, patience, and compassion.

Not only compassion for others, but compassion for yourself as someone

who is building a business.

So anchor into your energy.

Let's talk about this a little bit.

When the noise gets overwhelming or downright agitating, I want you to try

this, this three-step energy alignment process.

Close your eyes. Take three deep breaths.

Picture a moment when everything felt right, like the universe

was working with you.

And it is, by the way.

Ask yourself, what emotions were present?

How did my energy feel?

Think about that for a moment and what answers come up for you?

With those answers in mind, what emotions were present in that memory when

everything felt right, and how did your energy feel?

Can you write down just one word that captures that feeling?

So whether it's calm, magnetic, focused, joyful, whatever that word is, go ahead

and write it down or hold it in your mind.

Let this word become your anchor.

So before making any business decisions, ask yourself, how can I bring

this energy into my work today?

So for me, when everything was going right, I'm

going to say that I felt in the flow.

In the flow.

That has multiple meanings for me.

But just as an example, so anytime I am making business decisions or even if I in

a moment of frustration, I can stop myself and anchor into that energy and ask

myself, how can I bring the energy of in the flow into this moment?

Or how can I bring the energy of calm into this moment?

How can I bring the energy of being magnetic into this moment?

Do whatever brings that energy forward, then proceed.

Everything is energy.

This is a mindful business building practice.

And if you're struggling, you can always try my seven minute shift.

It's the book that I wrote, The Seven Minute Shift.

It's the book that I wrote, The 7 Minute Shift.

You can find it on Amazon.

It's an extended exercise similar to this, but there are more,

obviously, seven steps.

I highly encourage you to give it a try.

It's something I still use nearly daily.

Okay, so So let's answer the question of, is it too late?

No, it's never too late. It's never too late.

You're not too late. You're actually right on time.

So starting and growing a coaching business is a lot.

Doing it later in life, even with all of the marketing and

everything that makes you feel like you have to be young and trendy

to keep up, it's okay.

You can still do it, right?

This is all about the right timing.

You have more time, you have more attention,

you, I dare say, have more energy, I think you do, to bring to this

this venture, this huge project this contribution to the world.

I talk about this very specifically in the four-part audio series

Crossing Inner Threshold. It's on my website.

You can access it for free.

I talk about that very specifically in there, about why this is

the right time for you.

There are some factors that come into play here.

Here's the thing.

Your age, your woo- woo perspective, if you have that, you're lived

experiences, they're not a limitation.

They're actually your unique edge.

It was part of it.

Someone has to have a higher, wider vision, right?

And that's you.

But even with that, it It took me a while to figure out things

like, lean into tried and true

foundational marketing and ditch the trends, hype and hustle.

Just let it all go.

There are going to be some things I may pull back in here and there

because I find it useful.

It's something that I want to do.

But for the moment, I can give myself permission to just let all of that go.

Create offers that feel aligned with my energy and resonate with my clients.

Build a business that doesn't just work, but works for me me.

If it isn't working for me, how can I bring the right energy to my clients?

It took me even longer to realize that what I create now will likely

evolve and change over time.

There's no set it and forget it.

There's no, let me just put some social media posts out there, start getting

some clients, and call it a day.

No, it doesn't work that way.

But it's a good thing, right?

Because all I can really do is my best right now and take it day by day,

protecting my attention and practices and continuing to learn, right?

All I can do is protect my attention and my awareness as I go.

One way I do this is through, as I said, practices.

I have daily practices to keep my vibration high.

Inside advanced manifesting, you can get a whole library of practices that

I have put in there for you.

But let me give you some examples.

Every morning, I generally read, I may do some journaling,

and I definitely meditate.

Now, when I say meditate, what I mean is I take some time to quiet

my mind and really drop down into that place of pure presence.

Now, these days, I typically prefer a guided

meditation, or it might just be music.

I find that because I'm so very visual and I absolutely love calming, relaxing

music, that that works faster for me.

I can certainly sit in silence and meditate as well.

I've practiced many different disciplines of meditation over 20 years or so.

However, these days, I would say that I most enjoy a guided meditation

meditation with music.

So typically, that's what I will do.

And then throughout the day, I will add in little moments.

And I say moments, like literally seconds of an advanced manifesting technique,

and definitely right before I go to bed.

So this is just part of my daily practices, right?

Sometimes, depending on what cycle I'm in, I may have longer meditations.

I have gone many months with meditating three times a day for at

least 45 minutes each.

Sometimes it's only 10 minutes a day, right?

So it just depends. But that fluctuates a bit.

But I do have daily practices to protect my energy and raise my vibration.

And the same goes for you that in order to build something that is such a

huge contribution to others, i. E.

A coaching business, you must protect your energy,

keep your vibration buy, and that comes about through daily practices.

And you may already have your own, but if you don't, I highly encourage

you to get some in place.

The doing side.

Focus on what matters.

What if you could attract clients who truly value your wisdom

and unique perspective?

Create offers that don't just sell but improve lives and build a business that

fits seamlessly into your life without the grind or burnout.

That's what we've been talking about.

Well, the good news is you can and you will.

But it's not about doing everything, like posting on social media daily, launching a

YouTube channel, although I am about to do so, podcast or community, writing

a book, running ads, speaking, etc.

All of those things may come about, but it isn't about doing all of

that immediately and right now.

There's some things that you're going to need in order for that to happen in a way

that is aligned and natural, and that's clarity is the big thing.

That's not something that you want to try and force because it's just going to drain

your energy at that point rather than build it up.

It's not about doing everything right now.

It's about doing the right things in a way that feels right for you

and when it feels right to.

Your first step.

Your simplified action plan.

So write down three things that you'd like to help people do.

Identify your who, your target audience, define them well as well

as you can, describe them.

Choose one social media platform that they're and make it a goal to learn the

most effective way to reach them there.

If you're just starting out, focus on one client persona, one platform,

one social media platform, and one offer.

Create one offer that's relevant and appealing to your audience.

Focus on these until something's working.

You're getting conversations and clients.

If things aren't working, you may need to adjust one of the three and try again.

But you're going to experiment until it's working really, really well.

And this is important because once you have just those three things working

really well on one platform, you can then take it to another and another or a

YouTube channel or a podcast, right?

Because you will have figured out some really crucial pieces.

The essentials checklist.

So when you feel overwhelmed, I want you to go back to this, What three

things do I help people do?

Who are my people?

Where are they?

What's my offer?

Once you're clear on this, take it a step further.

Identify your message.

Who do you help and what outcome do you help them achieve?

This is that general messaging statement that we create

to share in our business through the content that we create.

And we say, I am a coach.

I help XYZ do A, B, C, whatever that is for you.

Create an aligned offer. Start small.

Solve micro struggles or micro problems, and create stepping stones

to their desired outcome.

Discover your unique method.

What's your blend of gifts and insights?

Lean into that magic, right?

There is, regardless of how many people that have the same title as you, let's

say, for example, that you are a life coach.

There are a lot of life coaches out there, but each life coach has their own

unique way of doing what they do. So do you.

I want you to take some time to discover what that is so that can

help you stand apart.

Market with realness. Be raw, conversational, and true.

Talk about struggles, desired outcomes, and solutions in everyday language

like you're talking to a friend.

This is the way that I have always done things.

It's what comes natural to me.

Personally, to try to make something super perfect and polished is

just a lot of stress.

And so I don't really do that.

It might be to my detriment, but that's okay.

I don't really care.

This is just the way I do things.

For some people, it's quite the opposite, and that feels really good to

them and is really easy for them.

So when you can find your voice and be conversational and real and have these

conversations like you're talking to a friend, you make deeper connections.

You show people, in particular, your audience, that you're real.

You're a real person.

You make mistakes fakes, you struggle, too.

But you've done these things to get ahead and reach the goal that your

target audience is after.

And in that, they can see themselves and therefore relate to you.

And that's what we're after.

Content creation.

Let's make it simpler.

So here's a quick exercise to simplify knowing what to talk about.

Take a piece of paper and write, I wish I could, at the top.

Step into the mindset of your ideal client and finish the sentence three times.

I wish I could figure out how to start my business without feeling so overwhelmed.

Or whatever it is that your target audience, your ideal client,

however they would finish the I wish I could statement.

I wish I could feel more confident about the woohoo side of my business.

I wish I could feel like my age is an asset, not a limitation.

These are your topics.

These are topics that you can write about or create posts for social media or emails

or videos or audios, whatever it is that you want to create.

This is a very quick way to figure out some ideas on what to talk about.

Just know that your time is now.

The world is shifting, it always will be, and people are craving the

wisdom, energy, and guidance only you can bring.

And I will interject here.

Some of the trends that I know are happening right now in terms of marketing

is that people are really wanting this more real and raw presentation or

interaction or even just viewing experience.

Meaning they don't necessarily want the polished presentation.

They want to see the real person, just like my mistakes here.

They want to see what they're doing, what's working, what's not working,

the honesty, the transparency, and the authenticity.

So lean into that.

Lean into that.

Starting your coaching business or growing your coaching business isn't

about doing everything yourself.

Even though you are a solo coach, I want you to know that it's about doing

the right things in a way that's right for you.

There is so much more that I want to share with you, and we're going to dive in with

each episode into so many different topics around building a coaching business solo

and everything that you need to do that.

And as I said, we're going to talk a lot about the energy side of things as

well, and I can't wait to talk more.