I wanna teach you how to lie your way to the bestseller list on Amazon. Just kidding. But sort of. So we wrote a book you may or may not know you versus Google the very unauthorized guide to Google ads. And it was number one worldwide in both marketing and advertising, which are two Google's or two of Amazon's toughest categories. Within the Kindle ebook rankings. And I've done that before. I've done it once before with my other book the Seven Critical Principles of Effective Digital Marketing. Didn't think that title through. Just try to rip off Stephen Covey and the way generally this works, by the way, and this is the model. So if you're gonna write a book and you wanna hit number one this works pretty well. Instead of launching the book and trying to market it That doesn't work because Amazon resets its rankings daily. And so everybody who bought today doesn't apply to your ranking tomorrow and so on and so forth. It's, on this 24 hour rolling pattern. So what you wanna do is market the book from a pre-launch perspective. So we started marketing and we ran ads. We did YouTube videos. We sent out emails to our list saying, Hey, we wrote a book. Versus Google. It's, gonna be amazing. It's, the authoritative guide. Everybody's been waiting for it, I'm gonna give it to you for 99 cents for a day. And I'm pretty sure that Amazon's promotional window, by the way, requires you to list it for a little bit more than that. I don't remember exactly, but. You, still, you're gonna, you know, mark it down to nine, 9 cents for a short period and then put it back to where you want it to go. And the reason you're doing this is because you get a bunch of people to opt in. So you run the ads, you send out the emails, you go to your list and you say, Hey, I'm gonna give you this book for 99 cents. I'm only going to give it away for nine, 9 cents for a day. And I'm not gonna tell you when it is, opt in, if you wanna get alerted when the promotion goes live. It's, you know, sometime in May or whatever the month is that you're doing this. So we've got thousands of people to opt in, literally thousands of people to opt into our list. And we've got this huge list and we've promised everybody this book for 99 cents, the ebook, right? You're not gonna get the physical book. It costs me, I think it costs me $20 to print this damn thing. Look at this. It's unbelievable and it's color. Which is great. It looks great. So we get thousands of people to opt in for the ebook. I go. To set the promotion inside of K D P, which is the Amazon publishing portal, and Amazon has this weird obscure rule that if you are the file size of your ebook exceeds a certain size. You can't list it at 99 cents. The lowest you can list it is at like two point 99. And so now I'm like, I just promised. Thousands of people, this book for nine, 9 cents, now it's 2 99. you might say, well that's, it's $2. Who cares? Breaking a promise in the world of marketing, catastrophic error, complete reach of trust, etiquette integrity. Like if you tell people you're gonna do something, you better do it, especially if they don't really know who you are. And so it was this, this horrible inflection point where I was like, well, what do we do? We can't. like Amazon will not allow us to mark this book down to 99 cents. The lowest we can go down is two point 99. We need to launch the book. We've made a bunch of promises and had obligations and whatnot. So what we decided to do is I sent out an email to everybody who opted in and I said the subject line was, I've made a horrible mistake. And then we split tested that with, I lied to you and I'm pretty sure that I lied to you, outperformed the horrible mistake. Regardless. It's a pretty compelling subject line. Got a much better open rate than what would've expected to get otherwise, and I just told everybody the truth. I said, Hey, I promise you this book for nine 9 cents, Amazon won't let me mark it down to nine 9 cents because of their file size policy screenshot of, the error message I was getting. So I'm just gonna give you the book for free. And then I created an opt-in page where they could go fill out a form and get the ebook for free. We just sent 'em a P D F file, and then I went on to say, however, I'm still trying to hit the number one spot, so if you wouldn't mind buying the book, I'd be really grateful. I have it marked down to 2 99. If you don't want to totally get it, no big deal. Here's what's interesting, the people on the list, a ton of people downloaded the free ebook. Far fewer bought the book than I would've expected otherwise if it was 99 cents. However, that was the initial blast. What ended up happening though, is that page, the free book page. Went pseudo viral. People started sharing it like, Hey, you can get the Solutions eight book for free by going to this page. And on the page, I had a video of myself explaining the exact same situation. Look, we don't wanna give this away for free. We worked for hard, you know, really hard on it. It's 18 months of my life, but I made this mistake I'm giving away for free for a short period. However, if you want to help us hit number one, please go by the book. And we got it. Must have been. Five times as many sales as I expected based off of that promotion because a ton, you know, far more people downloaded their free ebook, but enough people were, you know, kind and empathic and helpful and clicked through and bought the book that we ended up being number one in both marketing. And advertising. And one of those is much bigger than the other. By the way, in my previous book, I only hit number one for the smaller of the two. I think advertising is bigger than marketing or vice versa, whatever. I should know that marketing's bigger. Who knows? We'll find out. Regardless, It was a great way to turn a bat into a good, a negative, into a positive. And I got a lot of really good feedback. People, you know, hitting me up, messaging me, emailing me like, Hey man, good on you. Tough spot to be in, et cetera, et cetera. So, built some goodwill, put some books in people's hands, helped some folks hit number one across all of Amazon, which is a feat worldwide, number one, marketing, advertising you versus Google, and the book is still free. By the way, if you wanna download the free ebook, you can go to so lake.com/free-book, or. Maybe we can buy it. Give us $3 or whatever it ends up being now. So that was it. I just wanted to share that story with you 'cause I thought it was kind of cool to be honest. And if you plan on launching a book, that's the way to do it. So I hope this is helpful. I shoot a video every day. I'll see you tomorrow.