[TRANSCRIPT]

0:00:00 - (SAM): Hey, hey everyone. It's your host, Samantha Cook. And I am back and I just can't wait to start breaking all of this down for my more than moms because you my dear, are a winner. And I just cannot wait to watch you grow and get to come alongside you and join you in this journey. So today we're really to start breaking down some frequently asked questions. And first one, and this is my favorite because I also have a really great freebie on this.

0:00:29 - (SAM): So if you go to my Instagram and comment freebie, I will get you this. It's the five steps to branding your vision. And so I would love, love to get to share that with you guys. You can also catch it on my website. It is on there as well. I will link that in the show notes. But I am just going to start breaking down that first frequently asked question of what it does mean to brand your vision. And so branding your vision is a few things and first you have to define the problem that you want to solve.

0:01:03 - (SAM): So for me is I'm really tired of seeing female entrepreneurs ending up on these landing pages, paying monthly fees for Kajabi and things like that, that doesn't actually develop them. Any SEO doesn't actually serve them in a way that's going to make them look professional, but more just like a quick landing page to grab some people's attention and make the sale we want to one set them up to serve. And so for me is building websites for female entrepreneurs because one, I am a female entrepreneur. So who knows you better than you do yourself?

0:01:40 - (SAM): Someone who is in the same boat as you. I'm not an agency. I'm a one woman show. Okay, I have some admin help, but you know what I mean. I'm the one building your website, working on your copy, all that good stuff. So for me, that problem that I wanted to solve was to set women up with an authority looking website that's serving, serving, serving their person and building that connection trust for the sale. So they're not just making a customer, but they're actually investing in that person with the problem that they solve and also helping them cast that vision of what they want that problem to be solved with is like how do you want to come across to your customers?

0:02:25 - (SAM): For me, I want to come across as a friend and I also want to come across as someone who's like it's black or white. Let's keep it simple, let's keep it effective and let's portray exactly who you want to be. So then comes in my next is like the branding elements. So the branding elements for me, if you guys see, I keep it very simple. I'm always in like a black or white shirt. I keep my content very black and white because I want people to see that you don't have to have all this exuberant colors.

0:03:01 - (SAM): People can connect with you just because it's black and white. It's simple. It doesn't have to be so hard. It's like, we just have to get to the point of this is the problem you solve. This is how you're serving them, and let's get you connected with them. So basically, my branding elements is just keeping it simple. Like, let's don't make this hard on you to figure out who I am. I love being outside. I love the mountains. I love being out in nature.

0:03:30 - (SAM): And so you can see that in my logo is I love having the mountains. The rays look like a big O sunshine. Love the black and white. I love a good vintage feel because I truly think that when it comes down to sales, one thing has never changed across the years. People want to be served, and they want you to understand how you're going to help them change their life. What is that secondary benefit? Because, yeah, I mean, a website is great, and that's a benefit that it works well and it converts people.

0:04:03 - (SAM): But what does that actually mean for you as a female entrepreneur? For you, it means a website that converts doesn't cause you consistent frustration, that you're not driving and working so hard on your digital marketing and then driving them to a website that doesn't complete the task, that doesn't get them to convert. And so for me, it's that it's like you don't need all that frustration in your life. You need your funnel that you've put in place to serve people and to work.

0:04:34 - (SAM): Because, one, you're in it for the time freedom. You're trying to leave your nine to five because you're tired of being away from home, but you don't want to work 24/7 when you do get home. So there's that fine line is like the whole point is when you get these things in place, that you can actually spend ten to 20 hours a week managing the business, doing the business, serving the way you want to serve, until you need to hire another person on and scale. Hire another person on and scale.

0:05:09 - (SAM): So for me, it's that it's like you're in it for the time freedom. You're in it for being home. You're in it for making that same amount of money, not having to get up, get in your car, drive there, putting your makeup on at every stoplight, shoving breakfast down, guzzling a cup of coffee from Starbucks, going through your day, being tired, getting back in the car, driving home, only for your kids to be full of energy and you're not.

0:05:39 - (SAM): Because I don't know about you, but that sounds exhausting. And I don't want you to be exhausted anymore because that's not the life that you were meant to live. And so through that, you want your branding elements to reflect so you can connect, so you can have people feel the same way you just felt when I described that situation that you're probably in right now. And so you need to establish some brand values. What do you value?

0:06:04 - (SAM): What's going to help them create that loyalty to you? For me, I value family. I value time, freedom. I value being able to raise your children in the way that resonates with you. I value serving God through serving people. I value loving you and getting to cheer you on. All those things come across in the way that I talk to you. Hey, what do you want from people? You want them to buy your product? You want to serve them with your service?

0:06:38 - (SAM): Well, that's great. How do I cheer you on in doing that? How do I help you create that funnel, create that business, create that long term strategy so that way you can have the time, freedom, so that way you can work from home. So that way you can set yourself up for success. Because ultimately I value the things that you value, otherwise you wouldn't be here. The things that I value are why you're loyal to me, why you're listening to this podcast, why you want more out of your life, and that you're turning to me to find how to do those things because I'm giving them to you. I don't want this to be so hard because it shouldn't be hard.

0:07:21 - (SAM): We should be building each other up as we learn things. We send the elevator back down to help push that vision forward. And as a Christian, as we want to see in Jewish cultures, especially, you can look at this, is that money will change hands within Jewish culture eight times before it leaves Jewish culture. Christians, it doesn't even happen once before it leaves Christian culture. And we need to get to this place where we're utilizing people that value what we do.

0:07:54 - (SAM): So that way we can also have that great transfer of wealth into the hands of Christians that we are serving. But what does that take? It means sending the elevator back down instead of gatekeeping. What's keeping us up at the top? Because I'm here to tell you, I've been the person that's worked two jobs, and I don't want you to have to work two jobs the way that I did. Was I willing to do those things to sacrifice, to make it, to put in the hard work to get to where I am now.

0:08:27 - (SAM): Absolutely. But what had to happen first is that I had to figure it out and I had to make lots of mistakes and I had to learn from my mistakes to get to this place where I don't have to learn so hard like I used to. And so I don't want that to be so hard on you too. I just want to serve you well so that way you can learn the wisdom that I have in setting up your business. Okay, so that creates values that you connect with me on.

0:08:57 - (SAM): So who needs your solution? So you want people that can connect with you. You want to have loyalty in the values that you share. So who needs your solution? How do you sell your solution? How do they connect with the vision that you're trying to create? So that's how you need to understand who you're working with, with that ideal client. And I talk about that a lot. And in my strategy guide, I can link that below in the show notes.

0:09:26 - (SAM): And basically when you go through the strategy guide, it helps you do these things too, but just a little more in depth if you really need help on defining who that ideal client is, and some things like that. But the branding, your vision will help with this too. What do you want to offer? Once you know who needs your solution and how they're going to connect with your vision, what do you want to offer them?

0:09:54 - (SAM): And how are you going to deliver so you can define how you deliver? Oh, I want it to be a course. I want to offer this service, I want to offer this ebook, I want to have this podcast, and here's how I'm going to turn it into a business. I want to do blah, blah, blah, whatever that is for you. But what do you want to offer? So once you figure out what you want to offer, you have branded your vision, you've taken your offer, you've understood who needs that solution, how they can connect with that offer, the branding elements that resonate with those people, the values that help them create loyalty to you, and then you define the problem to sell your offer.

0:10:43 - (SAM): So when you go through those five things, one thing my mentor, she talks about, she talked about the other day, she said a lady got every freebie she ever put out for seven years, watched her for seven years, never bought anything. But she ended up closing her on a six figure coaching deal just like this last week. Seven years. She built that rapport. The values reflected that, got in her head, communicated with her ideal client because that was her ideal client.

0:11:22 - (SAM): She closed it for six figures. How was that not an ideal client exactly? She had exactly the values and things she cared about and the money to work with her. So what I'm saying is, this is not an overnight thing. This is going to take a little time, but I can help you get there. I can help you brand your vision. And I can't wait to work with you. I hope that you learned a lot out of this one. Grab our freebie. It's going to be linked in the bio and can't wait to see you on the next show.