Hello, listeners, welcome back for another great episode.
Sarah:My name is Sarah Karakaian.
Annette:I am Annette Grant.
Annette:And together we are--
Both Annette & Sarah:Thanks for Visiting.
Sarah:All right, we are going to start this episode like we do every week, and
Sarah:that's sharing one of you, our amazing listeners or viewers who's using our
Sarah:hashtag on Instagram #STRShareSunday.
Sarah:We are going to share you here on the pod, give you some love,
Sarah:highlight what you do well.
Sarah:Annette, who are we sharing this week?
Annette:This week we are sharing @waddingtonflats.
Annette:Again, @waddingtonflats.
Annette:W-A-D-D-I-N-G-T-O-N.
Annette:And they are in Victoria, British Columbia.
Annette:Sarah, I'm going to have you go through some of the design elements,
Annette:but my key highlight, I love this.
Annette:Right when you link in their Instagram, it takes you to their
Annette:website, and the first call to action video is to watch a video tour.
Annette:And it is a very well-done video tour.
Annette:I'm going to make an assumption that it was professionally done.
Annette:It's just top-notch, and I love that.
Annette:I think video is going to be the future for short-term
Annette:rentals, for vacation rentals.
Annette:And they are crushing it here because I think people are going to want to really
Annette:get that view of where they're staying.
Annette:So congrats on crushing that.
Annette:So listeners, check that out, and start working on some video.
Annette:Sarah, do you want to talk about some of the design
Annette:elements, though, in these flats?
Sarah:I just really appreciate the pop of-- my eye went right to it.
Sarah:They've got this bedroom, this bright, looks like an orange or a bright--
Annette:Coral.
Sarah:Coral wall.
Sarah:They've got a floral wallpaper with this fantastic pendant situation.
Sarah:I am a grandma chic lover.
Sarah:1920s, 1940s.
Sarah:Give it to me.
Sarah:Floral, here for it.
Sarah:And that's not everyone's cup of tea, but I love that.
Sarah:So they're using color wisely.
Sarah:It does pop out to me.
Sarah:So remember, if you do have some money to freshen your space up when
Sarah:you're in the renovation spot, what is going to be that wow factor moment?
Sarah:It doesn't have to be the entire property.
Sarah:Great, if you can afford it, but if you've got those one or two or three moments
Sarah:throughout the home where those photos are going to stand out in the sea of online
Sarah:listings, see who your competition is, what colors aren't they using, what aren't
Sarah:they highlighting, and then you do that.
Sarah:It's really going to help you stand out.
Annette:Something else they've done very well is each flat is very different.
Annette:There's a Chinatown quarters.
Annette:Each loft has a distinctly different style.
Annette:And I think that is going to help them when they have different
Annette:travelers with different tastes.
Annette:Because if you get stuck in your own design style, you might have six flats
Annette:that are only appealing to the same guest.
Annette:So I think they've done a really good job diversifying their design also to
Annette:welcome a multitude of different guests.
Sarah:All right.
Sarah:With that, let's head on to the episode.
Sarah:We're very excited to share with you our top seven plus-- You know Annette
Sarah:and me, we like to throw in bonuses.
Annette:There's a bonus.
Annette:Yeah.
Sarah:There might be a couple bonuses in there.
Sarah:But I think one of my favorite tips we give is why it's so important to
Sarah:be preventative and not reactive, because summer is a really busy time.
Sarah:SEGMENT GAP
Sarah:And it's not just for your family, your friends, and all the good times.
Sarah:We have to think about summer for your guests and your rentals.
Sarah:So Annette, today we're going to go over the top seven things you could do
Sarah:this weekend to get ready for summer.
Annette:And if you're not doing them this weekend, make the list and
Annette:get somebody to help you do them.
Annette:All right.
Annette:Number one, you are going to want to.
Annette:This is exciting though, because everybody's being cooped up.
Annette:And this is, obviously, just-- let's blanket this out in
Annette:the front of the episode.
Annette:This is for, obviously, places that are renting in the summer.
Annette:I know some of your seasonality is different, but what we want to do, number
Annette:one, is activate this outdoor space.
Annette:We want the guest to know that we are not asleep at the wheel.
Annette:We are excited about spring and summer.
Annette:We want them to enjoy the outdoors.
Annette:And so let's activate the outdoor space.
Annette:And what I mean by that is, obviously, the front.
Annette:It's the walkway.
Annette:Let's focus there first of how they're getting to the home.
Annette:Who knows what's gone on during the winter months.
Annette:So let's clean out those-- I'm not going to lie.
Annette:I had my mom last week cleaning out all the outdoor lights because the bugs
Annette:have all hidden there in the winter.
Annette:It was cold.
Annette:So the cobwebs, the bugs, the mulch, just any of that outdoor space.
Annette:Putting out some flower pots.
Annette:We did our outdoor furniture.
Annette:We got new, um, cushions, new rug.
Sarah:We spraypainted them to make them look fresh.
Annette:It looks good.
Annette:Yeah.
Annette:So anything like that, that outdoor space.
Annette:I don't know if you've seen any of our stuff on Instagram with Justin Ford.
Annette:This is also a time for your outdoor space and your outdoor furniture.
Annette:Let's check all the screws.
Annette:I mean, if it's been outside during the winter, let's do a really
Annette:good safety check on all of the furnishings that we do have outside.
Annette:If you have fire pits, things like that, is the time to not only
Annette:activate the space but freshen it up and make sure it is guest ready.
Sarah:Does the grill need deep cleaned?
Annette:Oh, you know it does.
Sarah:How are the gaskets and all the connection points if
Sarah:you're using propane or gas?
Sarah:Have those been checked?
Sarah:Do you have an extinguisher of some sort near any outdoor grilling areas?
Sarah:Think holistically, get a new fresh set of eyes, walk your properties,
Sarah:and activate those exterior spaces.
Annette:And we know that sometimes outdoor furniture, um, can be an
Annette:investment, but take a look at what you've earned last year, maybe this year.
Annette:It might be time to invest in some new stuff.
Annette:But get those outdoor spaces all ready for the guests.
Annette:And number two after this, and the reason we're doing this after is we want you
Annette:to adjust your photos in your listing.
Annette:I cannot tell you how many times-- just this week, it happened.
Annette:I was going to someone's listing.
Annette:It was like-- there was no-- they must have launched during the fall,
Annette:and there was just piles of leaves.
Annette:There's nothing on the trees.
Annette:Maybe there's even some snow.
Annette:Hey, we get you.
Annette:We understand.
Annette:Maybe you launched and those were the only photos that you could have gotten.
Annette:Or maybe it was before you had a chance to freshen up your outdoor space.
Annette:All right.
Annette:They were good while they lasted.
Annette:Let's freshen this up.
Annette:Sarah, I think you're taking some new photos this week.
Sarah:Yeah.
Sarah:Tuesday, we're sending the photographer to the property because the property looks
Sarah:one way in the fall, and it's beautiful, and in the winter, it's beautiful.
Sarah:In the summer, it's a different kind of beauty.
Sarah:And we haven't captured that.
Sarah:I don't have any of those images.
Sarah:I'm like, how do I not have summer images for this property?
Sarah:So we're going togo getthat.
Annette:And that one has beautiful front porch, back porch.
Annette:Yeah.
Annette:You really want to highlight it.
Annette:And so this is one of those things.
Annette:Our listings are always a work in progress.
Annette:And if you have that photographer out, there might be some things
Annette:that you did on the inside too that you need to freshen up a few pics.
Annette:Maybe you have some new furnishings, you've changed a few things around.
Annette:It's a great time to capture those images.
Sarah:And maybe if you are changing your images on your listing, the
Sarah:first five that are featured that people see either as the hero image,
Sarah:the photo they see on the listing when they first find it, and then the
Sarah:following four that are highlighted, does that highlight the outdoor area
Sarah:if that's a feature this summer?
Sarah:Does your title say anything about the outdoor area?
Sarah:Is it complete fenced in?
Sarah:Can they bring their pets?
Sarah:So you want to make sure your title and your photos, let's
Sarah:bring the summer to the forefront.
Annette:Yes.
Annette:And number three, segue way.
Annette:Thank you, Sarah, brilliantly.
Annette:This is what we want you to do.
Annette:We want you to highlight-- bring the summer fun to your guests.
Annette:Let's highlight those seasonal hotspots.
Annette:And you can do this in your listing.
Annette:You can do it on your social media.
Annette:You can do it in your email, newsletter that you're sending to
Annette:your past and hopefully future guests.
Annette:And what do I mean by that?
Annette:What are these seasonal hotspots?
Annette:I know here, in Columbus, we have a minor league baseball team that has an amazing
Annette:stadium, one of the top in the country.
Annette:Great place for families.
Annette:We have a soccer team, um, with a great venue.
Annette:There are so many outdoor concert venues and theater.
Annette:What are those hotspots?
Annette:They might be, um, a favorite ice cream, like a local ice cream.
Annette:Shout out, Jeni.
Annette:I don't know if everybody knows Jeni's from Jeni's ice cream that
Annette:started here in Columbus, FYI.
Annette:So how many steps are you from a Jeni's ice cream?
Annette:Those are the type of things getting your guest thinking about.
Annette:And I mean, gosh, if you're near a beach or you have a pool or anything
Annette:in your area, a water park, we have one of those too, put those in the listing.
Annette:Get your guests excited about seeing, because maybe someone down the street
Annette:has a very similar listing, but they're not highlighting all that stuff, and they
Annette:stay on your listing longer and like, oh yeah, I want to do all these things there.
Annette:So pointing those out.
Annette:And not only that.
Annette:When you do this work, people are going to ask you, how
Annette:close are you to this X, Y, Z?
Annette:How many steps is it to this?
Annette:So this work is not in vain.
Annette:You're going to be answering guests' questions about this.
Sarah:You can also save this.
Sarah:You can copy that listing, put it in a Google Doc and that drive
Sarah:for that property, and every season you can go back, tweak it.
Sarah:Maybe there's a new venue or new thing to do, but this way, you
Sarah:don't redo that work every season.
Sarah:Save it.
Sarah:Save your future self some time.
Sarah:And then you just copy and paste, dump it in the listing.
Sarah:And make sure you do that.
Sarah:AD MARKER
Annette:Next, number four.
Annette:If you don't have these yet, I encourage you to do this, getting
Annette:outdoor lights and then setting those outdoor lights on timers.
Annette:It might be time to change them because obviously sunset, sunrise are different.
Annette:And I actually had a call recently with a landscape company, and
Annette:their focus is outdoor lighting.
Annette:And they really just talked about so many elements of the outdoor lighting.
Annette:And one of them I want everybody to think about, if you're making your
Annette:list of things that you want to invest in, outdoor lighting is a huge safety
Annette:feature, not only for your guest but for the neighborhood, for your property.
Annette:So if you're trying to think of a few things that maybe you want to
Annette:add to your outdoor landscaping that really would make a difference for
Annette:the guest, it is the outdoor lighting.
Annette:And so much of it is solar now too, which is really great.
Annette:So just want to put that out there.
Annette:So it's time to switch those timers up and make sure that they're coming
Annette:on at the appropriate times for your guest and your neighborhood.
Annette:All right, number five and number six go hand in hand.
Annette:And for those of you-- it's still wild to me, but we just had a guest on.
Annette:Some places don't have AC, but if you've got air conditioning,
Annette:let's get ahead of this.
Annette:Let's get it serviced.
Annette:Let's make sure it's pumping out all the cool air because your
Annette:guest might like it a different temperature in the home than you do.
Annette:We get a lot of DMs about this and emails.
Annette:Hosts listening, I know you try to control these levels of the thermostat.
Sarah:That's my husband.
Annette:You got to let them live.
Annette:Let them be them.
Annette:Let me put that out there.
Annette:Everybody, roll your shoulders back.
Annette:No pun intended.
Annette:Chill out about the thermostat.
Annette:Hosts, you get real stressed out about this thermostat.
Annette:And I understand it's financial, and things can get wild, but
Annette:they are also your guests.
Annette:And some people, they run hot.
Annette:They run cold.
Annette:What's normal for them, it's not them being malicious.
Annette:It's not them-- I'm going to tell everybody right now.
Annette:I am someone that does not understand thermostats.
Annette:This week in my house, it's been 78.
Annette:It's been 58.
Annette:It's like, I'll set it and something goes haywire.
Annette:So give them some grace.
Annette:But just get it serviced so when you do get somebody in there,
Annette:like me, and it gets wild, it's able to keep up with the pace.
Sarah:That being said, if you want to put a little bit of control, there are
Sarah:smart thermostats out there that can set, like a guest cannot dip below a
Sarah:certain temperature, but I wouldn't make it to where you want it to be, listener.
Sarah:I would go a little bit extreme so that for the people who want to
Sarah:really indulge can, but also there is technology out there as well that
Sarah:can connect with your stay calendar.
Sarah:And so if a guest checks out, boom, the temperature goes back
Sarah:to whatever setting you want it to be when the guest checks out.
Sarah:Even if it doesn't connect with your property management software or your
Sarah:Airbnb listing, there are settings like on the Nest thermostat, if they
Sarah:don't detect movement after an amount of time, it goes to an eco setting.
Sarah:So there are things you can do where we can meet in the middle.
Annette:Yeah.
Annette:That's where you switch it up, is the checkout time, things
Annette:like that, that's where you want to really try to control it.
Annette:I just got an email.
Annette:I have to put this out there.
Annette:I could not help this listener.
Annette:They wanted to let me know if there was any technology that when a window
Annette:opens, the air conditioner shuts off.
Annette:I do not know about that technology, and I'm going to let
Annette:everybody know I am that person.
Annette:I will be that guest that has the AC and the window open at the same time.
Sarah:No one's going to-- if you see Annette Grant pop up in your listing--
Annette:The reason being--
Sarah:No, I get it.
Annette:This week I did that because there's water in front of
Annette:my house, and I wanted to drink my coffee and have a little bit of
Annette:the breeze coming in just for 20 minutes, and then I shut the window.
Annette:But that type of stuff, you really want to be careful with
Annette:making the guests not feel--
Sarah:We're going to get so many angry emails.
Annette:It's okay because, no, this is something--
Sarah:No, it's real.
Annette:Imagine being a guest and feeling like some big brother
Annette:is controlling the temperatures.
Annette:To me, it would feel very evasive.
Annette:Wait.
Annette:Is it evasive or invasive?
Sarah:Invasive.
Annette:I don't know.
Annette:It's like, are there-- that's where people are like, wait, are there cameras?
Annette:How do you know what the-- they don't understand that.
Annette:Yeah.
Annette:People, let me know how you feel about it.
Annette:I'm sure you will.
Annette:But, um, Sarah, have Nick come at me.
Annette:I'll chat with him about my perspective on, um, heating and cooling.
Sarah:I am in the car, the AC on, windows down.
Sarah:I'm not going to lie.
Sarah:It feels good.
Annette:Mm-hmm.
Annette:So it happens.
Annette:And when you're getting this AC, getting it checked, making sure we're
Annette:firing all cylinders and changing out the filters, this is another thing.
Annette:Whether it's for you or not, this is inexpensive.
Annette:Let's be prepared for-- what I love about this next tip is this is preparing you.
Annette:I love things that can be multifaceted.
Annette:Getting some nice fans for your property for a couple of reasons.
Annette:Number one, if something were to happen to your AC, you've already got
Annette:some fans there to help the guests.
Sarah:Oh, yes.
Annette:Secondarily, I know people like white noise.
Annette:Some people like a noise machine, but some people really love some fan to sleep with.
Annette:And it doesn't-- sometimes it's not just the ceiling fan.
Annette:They like an actual oscillating fan in the room.
Annette:I don't see there being anything negative to having a few available.
Annette:That way, if something were to happen, you already have something there.
Annette:Or if a guest just wants some extra cooling during the summer, those are
Annette:there, and they're available for them.
Annette:So it's a small investment to make to hopefully save you a really
Annette:big headache or time if something were to go wrong and you're trying
Annette:to get fans out to your guests.
Sarah:You also have-- we've got two emergency window units.
Sarah:You can't put window units in all of our properties, guests, or listeners.
Sarah:I know that that might be true to you too, but I've learned from having
Sarah:backups for refrigerators, freezers.
Sarah:What else do I have that's random?
Sarah:Fans.
Sarah:It's really safe.
Sarah:Room heaters, um, yeah.
Sarah:Window units, ACs.
Sarah:I mean, the Wi-Fi thing you had.
Sarah:I'm telling you what, it saves the day.
Annette:And if you don't already have them, have them picked out
Annette:on Amazon for next day delivery.
Annette:If you don't want to make the financial commitment, you at least know,
Annette:okay, hey, this is what I would get.
Annette:This is how I could get it there.
Annette:If the refrigerator were to go out--
Sarah:Because then you have them.
Sarah:So it's better than moving a guest to a hotel room or cutting a stay short
Sarah:because you can reuse these items.
Sarah:So they've come in clutch for our team.
Annette:All right.
Annette:And then, ooh, this one is a big one.
Annette:It's last but not least, but getting anybody on your outdoor team, your
Annette:outdoor vendors, setting expectations because this is a pain point right now.
Annette:Everyone knows we're having some troubles with it.
Annette:It's springtime.
Annette:Any landscaper, pool service, hot tub, mosquito spraying, it's go time.
Annette:It's graduation parties, and Mother's Day, and people want to get
Annette:outside, and so they're backed up.
Annette:I did some mulching, Sarah's husband did some lawn mowing, and we have a
Annette:great service provider, but it was just like, we did not set proper
Annette:expectations, or we set them, but I think y'all know how it goes sometimes.
Annette:It's just litteraly-- and my heart goes out to them, and they are
Annette:just doing the best they can but--
Sarah:They're small businesses too.
Sarah:And sometimes, when you put that into perspective, how many times has it
Sarah:happened to you as a small business owner where you set the systems up, systems
Sarah:were malfunctioning at the moment?
Annette:Yeah.
Annette:It's their Super Bowl.
Annette:It's their check at this time when everybody decides to call them.
Annette:So here's the deal, setting expectations with them.
Annette:This probably should have been done a while ago, but let's still just do it.
Annette:Have a backup plan about your lawn care, any mosquito.
Annette:If you have pool service, hot tub service, what's the plan for the whole summer,
Annette:and do you have a backup plan if they were to be late or if a guest was getting
Annette:ready to check in and that's not met?
Annette:I think communicating with them and knowing, hey, I'm a short-term rental.
Annette:These are the hours.
Annette:And also, that's the thing, listeners.
Annette:If you can communicate, that's one thing great with these vendors is you
Annette:could say, hey, I really like to let my guests know, if they are, they're on a
Annette:Tuesday, my lawn gets done every Tuesday.
Annette:And that way you can be up front with your guest.
Annette:If there's a whole-- depending if you have one person or a team that's
Annette:going to be around the property, you really do want to communicate,
Annette:if you can, what's going on there.
Annette:AD MARKER
Sarah:All right.
Sarah:Listeners, hot tip for you.
Sarah:Shout out to our podcast sponsor, one of them, Breezeway.
Sarah:This is where they come in clutch.
Sarah:They have in their arsenal already for you, a preventative checklist for summer.
Sarah:You can add to it.
Sarah:Take our suggestions on this episode, add to it, make it your own.
Sarah:Make it special to your property, each of your properties.
Sarah:Get ahead.
Sarah:Don't be reactive.
Sarah:Be preventative with your asset.
Sarah:Get on top of it.
Sarah:I know maintaining it, getting an HVAC tech out, and doing these things
Sarah:there's no problem, but the more you can have the professionals make
Sarah:sure there are no problems and get ahead of things, honestly, the better
Sarah:it's going to be in the long run for you, your guests, your business.
Sarah:You don't want to have to shut down for things.
Sarah:So Breezeway, their checklist, they come in clutch, and then you can reassign it.
Sarah:Every summer season comes along to repopulate.
Annette:Yeah.
Annette:And then I'm going to throw a curve ball in here.
Annette:We did not talk about this one before the episode, Sarah, but last
Annette:but not least, get the calendar out and schedule yourself a vacation.
Annette:If you do not have a vacation planned, it can be a staycation.
Annette:I just want to make sure, hosts, that you're taking care of yourself,
Annette:that all of your hard work, you're able to relax from time to time.
Annette:And guess what?
Annette:I'm telling you, if you do not take the time right now to mark off
Annette:some time in the summer to enjoy yourself, it will fly by because it's
Annette:happened to me one too many times.
Annette:So make sure if it's-- whether it's the 4th of July.
Annette:Let's talk about that.
Annette:4th of July.
Annette:There are these holidays, Memorial Day, Labor Day.
Annette:Let's be aware of those on your personal calendar, on
Annette:your calendar for your guests.
Annette:So I just want to make sure that you're planning your calendar
Annette:out and you're taking some time.
Sarah:For our listeners out there with a larger operation, make sure you're getting
Sarah:the schedule from your team, your vendors.
Sarah:Are they preventative in terms of like, oh, we're not going to be
Sarah:available to help you that day, or we will be short staffed that day?
Sarah:So I just ask my team, send me all of your trips.
Annette:All your vacation days.
Annette:All your stuff that--
Sarah:Let's make sure we've got coverage.
Sarah:Let's make sure that our guests aren't going to feel that.
Sarah:Your business is still supported.
Sarah:If you have the luxury of being able to shut down your listing for some
Sarah:time while you go on vacation, great.
Sarah:Just make sure your calendar reflects that.
Sarah:Anything else, Annie?
Annette:No.
Annette:I just want to make sure they're--
Sarah:I love that.
Annette:They're doing some trip.
Annette:Taking some time off.
Sarah:All right.
Sarah:So have a really wonderful summer.
Sarah:Keep us posted on all the things that are happening in your lives and your listings.
Sarah:Tag us on Instagram.
Sarah:DM us.
Sarah:Emailus.
Annette:Feel free to invite me to test your thermostats out.
Sarah:Or not, because she's going to drive it down to 60 degrees.
Sarah:With that, I am Sarah Karakaian.
Annette:I am Annette Grant, and together we are--
Both Annette & Sarah:Thanks for Visiting.