If you're one of our older listeners, know this.

You're never too old to get creative with your first podcast.

So let's talk about Noventa y Contado, the hit podcast created by 90 year olds in Argentina.

You heard that right, 90 year olds doing a podcast.

It's become a surprise hit.

Noventa e Contado, which translates In English as 90 and counting, features these people sharing life stories, wisdom and discussions on topics like health, love, sex, family and of course, aging.

The podcast was born after 97 year old Alberto Chabb posted a TikTok video of a dinner with friends his age.

It went viral and sparked over 2,000 emails to him.

He realized the appetite for meaningful conversations from older voices.

And then the group began meeting fortnightly and recording their conversations.

They've now built a digital community with a popular Instagram account of nearly 290,000 followers.

And they have a successful podcast available on YouTube and Spotify.

I'd really love to give them some advice on making sure that their podcast is also available in Apple podcasts, but that's a topic for another day.

Here's why the show is popular.

It offers an authentic and emotional intergenerational perspective that is often missing in modern media.

It's co created by 26 year old Guadalupe Camarati.

The podcast pairs Chab with different group members in each episode, moderated with a gentle and respectful tone.

Themes include everything from tango to motivation, with a focus on staying active and fighting loneliness in old age.

But here's the big thing here, the cultural impact.

It's inspired younger generations, attracted media attention, and even helped participants like Mabel Roncaroni, who's 92, gain new English students.

It also challenges outdated perceptions of aging and offers a model for a creative, fulfilling life beyond 90.

Honestly, it's a beautiful story of connection, relevance and resilience in this modern digital age.

And it's powered by voices that most media usually ignores.

Partners.