So let me take you through an account where I need to create these custom labels now Google does give us some options to split the products by categories. However, of those options are really feasible for me right now. Hi guys, I'm Fessy and we're both account managers at Solutions 8. Today we've got an interesting video for you guys and we're going to talk about custom labels. Custom labels are nothing but tags that we add to our products that help us to group them. now this can be done based on various factors such as colors and sizes, even product prices, etc. we can use these custom labels when we want to split our shopping or performance max campaigns, by products. And we want to do that for better performance. So let me take you through an account where I need to create these custom labels. this is a client that sells apparel. The apparel ranges from tops, tunics, shirts, cardigans, dresses, etc. Now, I currently just have one performance max campaign in here and I plan to have separate performance max campaigns, for those specific product categories. now Google does give us some options to split the products by categories. However, of those options are really feasible for me right now. each of my asset groups have all the products added within them. And if I try to subdivide them, the only options I have are very restricting to what I plan to do. I choose to use custom labels if we go into custom label zero So ideally when you have a brand new account with zero custom labels, you shouldn't see any of these here the reason why you see them here is because i've already set these up in my google merchant center account So i'm going to take you through how i've set these up, So let's jump into google merchant center We head on to products And then over to feeds. now, my accounts feed has been set up through content API. so we go into the content API and. Wait for it to load. now we click on feed rules. So this is a way of creating custom labels, which is through feed rules, we've already got a few of these custom labels set up. what I wanna do is set up a new one to show you guys how I did it. so Google gives you five different custom labels, ranging from zero to four. in my case, I already have about three or four of them currently used So what I want to do is set up custom label four, which is the last one I have So what I do is I click on plus So the attribute that we change is custom label four, there's zero one two three and four So I want to change the fourth custom label. So I click on this Now, once you do this, you have this window that pops up, this is where you have, different conditions that you can set, in order to change those, labels. So the first thing I'm going to do is click on conditions and the first condition that I have is true is to edit my. Custom label four based on the title. So in this example, it's pretty simple. My products already have the specific categories in the title. So if it's a tunic, the title contains the word tunic. So all I'm going to do is click on the condition which is going to be title. once I do that, I will have The option of adding, selecting these, from the drop down bar. So i'm going to select title contains and i'm going to type in what term I want to make sure it is so it is Tunic in this case. Okay. So this is case sensitive So you want to make sure that you're using the correct case that is in your title i'm going to click on add value tunic once you do this You click on set to now. This is where we assign a specific value So what is the value that I want to assign to my custom label for? wherein the title contains the term tunic so that the Term that i'm going to assign is going to be tunic itself So I know that this category is going to be tunic we click on. Okay All so I did this only for one product here. I'm going to show you one more So every time you want to create tunic different category you want to make sure that you go back and do the whole thing again. So I click on title in this case I'm going to say title contains dress and again make sure that the case is correct and then the title is going to be set to dress. So once you've got these set up, you can add these up to whatever product types you have. Now, I have, multiple product categories, but just for this example, I'm going to show you just two of these. Now, once you do this, you click on save as draft. if you scroll down here, you will be able to see the feed that you've just set this is the old one that I had set up But the new one that I set up is over here two things that we can do here One is to test the changes that you've just made where google will create a report to show you what has been changed but if you click on this it's going to take up to from 10 to 20 minutes and I have already done this in the past, so I'm not going to test it, but you can definitely go ahead and do that. All I'm going to do is click on apply. Now, once you've applied it, you can go back to your products. And refresh the page. This might take like from 30 seconds to a minute sometimes. So we're just going to wait for that to change in here. Now when you look at your all products window, you want to open these, Columns and modify the columns to include the column that you have just edited. So in my case, it was custom label 4 So I have just added this to my columns and I click on apply You will see a custom label 4 column added over here. we still have the products have not yet loaded. So i'm just going to search The title that contains tunic Okay, there you go. So I have more than one tunic. So google is obviously loading it a little at a time So there you go. You see the Custom label 4 has been added as tunic if I click on dress. I should be seeing dress As my custom label for if you don't see it just wait for it to load for a few minutes and it should be there now once this is done my segments have been created you go back into google But thing to remember here is that google takes approximately 30 minutes to to fetch the data from your merchant center back into your Google ads account. But once you have the custom labels added here, all you can do is simply click on the categories that you want to that you want to split the campaign by and then you click on save and you should see your product categories as subdivisions over here in your that's it. It's as simple as that. we can just create custom labels by setting up feed rules. You have various options of setting up feed rules. you can do that by color. if that's something you want to distinguish your campaigns by, or you can do them even through, sizes, et cetera, and prices too. So whatever options you have here, you just need to click on your attribute and the attribute that you want to, condition that particular custom label by, and that's it. there is another way of setting up custom labels, which is something that Hrithi will talk about, and Hrithi, you can take it away. So now I'm going to show you another way how to create custom labels using Supplemental Feeds. Now I have a client who is selling different types of shoes ranging from sneakers to stilettos to heels to boots. Now my use case is to create a standard shopping campaign containing the top sellers. I've downloaded the feed from Merchant Center. These are the products. which have performed well in the past. Now I need to add these products in my new campaign. to create supplemental feed, we'll go to the merchant center, scroll down, you'll see a section for supplemental feed. We'll click on add supplemental feed. you have the option to name your feed. Now I am selected Google Sheets. Click on continue. We have the option of either creating a new spreadsheet or using an existing one. I'm going to go with creating a new Google spreadsheet. Click on continue. This supplemental feed will be applied to my primary, which I'm selecting content create feed. authorize and wait for Google Merchant Center to create a spreadsheet for me. now you can see, if you scroll down, the feed I have created, it's already here. I'm going to click on open. this feed is blank. What I'm going to do is I'm going to copy the IDs. Past and create a new column for Custom zero. I have not applied any custom labels right now, so I'm start and name this as seller. Apply all products now. This is ready. I'm going hop. And click here. the thing is, I'm going to fetch the feed now. It's going to take some time. While the feed is processing. Now you can see it has already applied. There were almost 1000 plus products Now this is there in order to check that i'm going to go back to my all products see if I have Custom label column selected. Yeah, it's there and sorted by Custom label now you can see for the products. I have the custom label set as top seven The next step would be to hop into back my campaign You Go to the product groups, click on subdivision and move from product IDs to custom label. Now, again, this is going to take some time in order to populate in Google, which is from Google Merchant Center to your campaign. that is the last step If your primary feed is set up to content api and you need to Refresh your feed what you can do is you can refresh your supplemental feed that will automatically fetch your products in Your refresh your products in the primary feed That's it. It was as easy. And if you like this, do continue watching and subscribe to our channel. Hope you have a good day. Thanks. Bye. Bye.