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to the Brilliant Pet Accountant podcast with me, Vicky, where I will give you practical business and finance advice to help you grow a sustainable pet business.

This podcast is sponsored by Low Pay, the low rate payment platform that gives you more.

Let's get cracking.

Hello.

Hello.

Welcome everyone, to this week's Live.

Hope you're all well.

We have just about recovered from Crofts, a matter of four or five days.

Absolutely knackered.

But you cannot wait for another installment of Vicky's lives on business topics.

So here we are.

I thought I'd do a bit of an impromptu one.

I was going to do it tomorrow and I thought, you know what, I'm just going to do it now.

We'll give everyone a little update on what happened at Cruft and then we'll go straight into this week's topic about getting clients.

So I did ask a lot of you last week, what you or the week before probably, what do you want me to talk about?

And a lot of the consensus was, how do I get clients?

So I thought, how better than to start the new week off than with a podcast on how to get clients?

So that's what we're going to talk about today.

Right, so we went to Crufts this year.

It is my fifth year going to Crufts with the pet accountant and it was absolutely rammed.

I always worry sort of every year like, oh, people are going to come and see us.

Like, is it still a thing that people want to come and see the pet accountant at Crufts?

And I can tell you it most certainly is because we chat so many people from like half eight in the morning until half five at night.

It was just absolutely crazy.

I do find Crux a bit of a weird thing to be at.

And we do get some strange looks and Tegan did a lot of tick tocks and videos of doing Bridget and dances and all that sort of stuff.

Throw out Cruffs, which did get a lot of giggles.

I had a lot of people that came up to me and said, thank you so much for the recent podcast.

They've been really helpful.

So thank you to those people who did that and if you are one of those people that came, said hello again, thank you, because it does mean a lot because we do these things and we just hope that it does actually resonate with you and it actually helps.

So the fact that we had loads of people come up to me and say they are great and to keep them going spares me on to keep doing them and why I'm doing one today.

So, yes, we had a very busy day, Cruffs and I bumped into Claire Balding and Ellie Simmons and a couple of the presenters in the hotel or I didn't have the balls to go and ask for a picture.

So no selfies, but next year maybe I'll try and get some.

So we saw those.

We saw so many different dogs.

We saw clients dogs.

Thank you to Ellie for bringing her poodle up to the stand.

As you may know, I have a bitten phobia of poodles.

So Ellie brought her giant poodle to the stand for shits and giggles and wasn't a fan.

Still not a fan.

Don't mind the little poodles, but the big poodles, there's just something.

It's just not for me.

So thank you to Ellie for doing that.

It has become a bit of a running theme that people bring their poodles on purpose to wind me up.

So we did that.

Obviously there's been lots of controversy about Crufts and the Winner and stuff since it happened, which I'm not going to go into.

It's not really my thing.

But yes, Crofts always has some sort of controversy before, during or after the show, and this year was no different.

But from a, from a business perspective and a trade stand perspective, we see a lot of our clients and we speak to a lot of new potential clients.

So it is a good meeting place for us to say hello and people can see that we're physically real rather than seeing me on a computer screen, which is what you normally do.

So, yes, cuffs hangover that we're suffering at the minute, but we will get through it.

It was a brilliant four days and big shout out to those who came and said hello.

Second update before we get cracking is our shiny new Pet Pro Expo.

Web sales being launched.

Skis for the dogs every time and the Expo's being launched and Tegan just walked through the door and disturbed Mainstream realize I'm live.

So go and check it out and let me know what you think.

PetPro Expo.co.uk we had a brilliant company that built that for us called Amplified, which is run by Jamie Stenton, who was one of the speakers at last year's Expo.

And we're gonna have lots of discounts coming your way for that.

If you want a website, which is part of the chat to do, which is why it's linked, go and have a look at the expo website, see what you think.

Let me know what you think of it.

And if you haven't grabbed your ticket Please grab it because they're running out fast.

We've only got, I think, six of the day, two Mastermind tickets left and once they're gone, they're gone because I can't fit any more in.

So make sure you go and check that out.

But right, let's get cracking with what we're going to talk about instead of my boring updates.

Hope these are still listening because this is an important one about how to get clients, which we all need.

Everyone needs clients to survive.

But how are we doing it?

And that is the big fat question.

So let me get my notes up because I've wrote a few things down for this.

Right, clients, how are we getting them without giving discounts?

I see so many people giving discounts when they start and things like that.

And that is not always the way to go to get the clients.

Okay, it's not necessarily getting clients is the issue, it's how you're going about it is the issue.

Because, you know, we see all the time posts every day, boosting posts, TikTok reels leaflets and people just say, no, I need more clients, I haven't got enough clients.

But then, you know, if you asked yourself one question, why should someone choose you over the other five dog groomers or the other five dog walkers in the area?

Why should is it if I'm a customer of yours, why should I choose your dog grooming salon or you as a dog walker, a dog trainer over the other five?

And sometimes there's like 15, 20 extra people in your area, which makes it even harder.

So why am I picking you over everyone else?

And that's what you've got to ask yourself.

If your answer is because I care about what I do or because I love the dogs or I love the animals, that is not a usp.

A unique selling point, okay?

That's just a requirement of the job.

Like, obviously you need to be able to care for the animals and you need to love the animals.

That's not a unique selling point.

So we're going to talk about how we're actually going to attract the clients and how to build your USP and actually go through what your USP is.

If you see me randomly clicking, it's just because I'm doing the algorithms, because I don't have my camera's assistant today.

So if you people who are watching in the comments, let me know if you have a USP or what your USP is and we'll go through it and we'll see if it is actually a usp.

Or more of just a thing that is, you should have anyway, because sometimes people get them confused.

So let me know in the comments if you do have a USP and if you don't mind sharing what that USP is.

So, for instance, my USP is that we specialize in the pet industry.

So if you were to look at 10 accountants in your area and one specializes in the pet industry and the other nine don't, then obviously you're going to come to me, and that is my unique selling point, amongst other things.

But that's how you've got to look at it, is what is setting you apart from the other however many there are in your area, okay?

And you've got to, you know, look at what the clients are looking for.

What are they, what are they attracted to, okay?

Because they need clarity and structure, not, you know, how many pictures you post.

So if your marketing sounds like everyone else's, you become interchangeable.

And that is.

Then people are just going to look at price.

Because if they look at 10 groomers or 10 walkers and you all stand the same, the only thing that they've got to go on is price.

So if 10 are £50 for a cockapoo and the other one's £30 for a cockapoo, then obviously they're going to go for the £30 one, because there's nothing else that separates you.

So that is why the clients then go on price rather than what you can actually offer them.

Okay?

So it's not about necessarily doing more, it's about being specific.

Okay?

Because being specific will convert stuff.

If you're just being generic like everyone else, people are just going to scroll past and sometimes how I ask clients, this is, if I removed your logo from Instagram or Facebook, would anyone know it was you?

So if I take away your logo, do people still know it's you?

And that will let you know.

Oh, thank you, Pete.

Daycare membership with added enrichment.

Exactly.

There's not many daycares out there that do memberships and enrichment areas.

So that would set Pete apart From the other 10 daycares in the area.

And probably at this point, there's probably loads more.

So look at it this way.

If you're exactly the same as the other group of people in your area, the only thing clients have to go on is price.

And what we don't want them to go on is price, because then they're just going to choose the cheapest one, which is not what we want.

So again, remove your logo.

Remove.

Remove that from Instagram.

Or Facebook or whatever platform you use.

And can people still know it's you?

What is differentiating you from the other 10 groomers in the area?

And that's what we need to focus on.

Right, guys, I'm just going to interrupt the podcast for a quick second.

As an accountant, we're always trying to find ways of saving you guys some money, which is why we have teamed up with the brilliant Low Pay who are half the price of summer.

So make sure you guys click the link in the bio and save those pennies.

Let's get back to the podcast.

This is where you're going to start taking notes if you don't have a usp.

A unique selling point.

And I do rabbit on about this so much because it's so important.

Like, you see, you do not want to be a generic dog groomer, generic dog walker, generic daycare.

Because like I say, we're just going to focus on price and we don't want that.

So a USP has three parts.

Okay?

Comes in three parts.

Number one, who you serve.

Okay.

Number two, what specific problem that you're going to solve.

And number three, why your approach is different or better.

Okay.

That's what your USP has got to do.

Who you serve, what problem you're solving and why your approach is different.

Who we serve the pet industry.

What specific problem?

People who can't do their tax returns or hate doing their tax returns and want someone with specific skills and knowledge to do it for them in the end industry that they work in.

Why is my approach different about it?

Because we're not like every other accountant.

We do things differently.

We offer more, we're more personable.

We do things like the podcasts, we do things like the free Facebook group.

There's probably not many accountants out there that do that.

And that's what makes us different and that's what makes us successful.

Niching is probably like something else I could talk about for about five hours, but again, it's something that we need to be looking into.

Breeder with puppy culture training.

There's a good one.

Susan Deb.

I specialize in toy breed daycare, so they'll go niche and boarding.

But I'd say it's also quite limited as much as it's a selling point to owners.

I do charge a fair price.

37 pound 50 daycare, 47 pound 50 boarding.

But business can be slow in the winter because no one goes away.

It just works for me on a practical level.

You see it.

But I think that's quite good.

That you do toy breed daycare and you say it limits it, but also it probably does in some sense, but at the same time it gives you a specific market or a specific group of people to market to.

So rather than having to market to everyone who has a dog in your area to try and get them to come to your daycare, you've got a specific group of people that you can target your marketing to, which then in turn makes your marketing easier.

The, the same as me for an accountant, rather than me having to try and attract everyone in the UK to come use my accountancy firm.

I only go for pet based businesses, so that targets my marketing to that select group of people, which makes it easier for me.

So yeah, I mean that's a really good example.

Deb Daycare, specializing in toy breeds.

So number one, who you serve, who do you actually enjoy working with?

Not everyone.

This is where we've got to be specific.

So I don't enjoy working with every business in the uk, but I do enjoy working with pet businesses.

So for an example, busy professionals with high maintenance breeds, that could be a target market.

Toy breed daycare, that could be another one.

First time puppy owners that feel overwhelmed as a trainer could be owners of anxious or reactive dogs, or a dog walker that only walks those sorts of dogs, or high end clients who value premium care.

You could have a daycare business where your target market is high end clients who want premium care and who can pay for it.

So that could be your who you serve.

So just have a think about who you actually enjoy working with and who you actually want to target and that will help narrow down your marketing to something this big to something this big.

And that's what we need to do, is narrow it down to make it easier for you guys to target them.

Let me have a check, my mouth is dry.

So number two, what specific problem are you going to solve and what problem are they worried about?

It could be something as simple as, I don't trust anyone with my dog, my dog hates screaming, I don't have time, I feel embarrassed about my dog's behavior.

So find out when, when clients are ringing you, find out what their problem is.

Find out why they're calling you.

Why have they called you?

You can ask them, why have you picked up the phone and called me out of the other 10 dog groomers or walkers or trainers in the area?

What has attracted you to me?

And get the client to tell you what their pain points are?

It could be that they say, oh, you know, I like the fact that you have loads of videos of you, the dogs, and you know, it looks like you take so much care and I don't trust anyone with my dog.

So they go, they've told you what the pain point is or it could be, you know, I don't have time, I'm at work full time and now my dog's got to go to daycare, but I want to make sure it's top quality daycare.

And they do X, Y and Z.

And this is the reason I've done it.

So you find out what their pain points are and then you can work around it, but find out why they called you and then you can play on that.

You know, I called you because you're qualified and you do X, Y and Z.

Okay, brilliant.

Yes I am.

I do blah blah, blah, blah, blah.

And then it just gets you in.

The client will tell you why they've called you and what their issue is.

Think about, when you go to buy something, will you ring up an accountant?

Usually people will say why they've called me.

One, because we're industry specialists.

Two, because their other accountant or current accountant doesn't speak to them.

They, they're very big on communication.

We're very big on communication.

So there's your, there's your in.

Okay, you say we are very big on communication.

We do X, Y and Z.

And it, it just helps them and they will tell you what their pain point is.

So always ask the question.

Sometimes it can be a bit awkward.

They might just go, dunno, just picked you up out of thin air and you can say, right, okay, well let me just talk you through what I do.

And again, it's just how you manage that phone call or text or however that you're doing.

What do you do differently?

This is something else that you've got to get out there.

And this is something that Charlotte went through last year's Expo about how you're making yourself different.

People don't just want before and after photos, they want how the journey is, what they get, what does your day look like?

So it could be what you do differently.

I do one to one quiet appointments, I'm a one to one groomer.

There's no other dogs in the salon.

I do longer sessions so there's no create rotation.

I have structured behaviour based handling.

I do collection and drop offs that are included or I do detailed aftercare reports.

It could be anything that you do that's going to make you stand out to the other 10, 15, 20 people in your area.

So you can then Combine that in one sentence.

So you could put I help X who struggle with X by providing X who.

And this could be a sentence that you put on your social media, it could be a sentence that you put on your website.

You know, it could be wherever you want to put it.

So as an example, I help anxious dog owners who dread grooming appointments by offering calm one to one sessions designed around nervous dogs.

That is clear it's going to attract the right people.

It's just very, very structured.

That is what I do.

I help anxious dog owners who dread grooming appointments and I offer one to one calm sessions designed around nervous dogs.

Now that is going to be a lot easier to sell than go, I'm a dog groomer and I groom in a salon on my own.

It's not specific enough.

So what you've got to then ask yourself is, does my website, my bio and contact content, even not contact, reflect that sentence?

If not, there's your gap.

We've got to be specific, we can't be vague.

Because if I'm a dog owner and I'm looking for a dog, we're a dog walker.

I want specifics.

I'm funny with my little Frank.

And when we looked for Alicia, who's a client and now a best friend for a dog walker, I searched everything.

I looked at a Google page, I looked at Facebook, I looked at what she posted, I looked at her reviews and she came across more personable in her content than any of the other dog walkers.

And I mean, there was loads in our area and that's why we picked her, because she had more personal content on there compared to the other nine and that's what made her different.

So just think, check your website, check the content you're putting out.

Is it specific enough?

Does it show who you serve, show what problems you're going to solve them and why you are different?

That is probably the biggest one, why you are different.

Now we get this question a lot and I'm sure Charlotte gets it a lot.

So I'm hoping she's listening to this.

Do you need a website?

Now you're always going to get conflicting views on websites.

My uncle, when I worked with him and his accountancy firm, said, no, we don't need a website.

And we had a massive debate about it.

And I made a debt website in the end because people, that's what people go and look at.

It doesn't matter what you do, people are going to go and look at a website.

So if you want consistent inquiries from people that are Searching.

Yes, you do need a website.

This is my personal opinion, there might be people out there go, no, I don't think you need a website.

But I watched someone, a business person on social media as good and she said your website is like your shop front.

You know, are they, when they look at it, are they going to walk inside?

And I just, that just stuck with me.

So you know, your website's going to be like if you're walking past a shop, what's going to attract you to go inside, what's going to attract you to then call that person?

And that's what your website should be.

It's like a shop front to people who are browsing.

So a website does three powerful things, shows up on Google, number one, builds trust before they contact you from what they look and what they read and what they see.

And it pre qualifies clients.

If you're very clear on your website of who you attract and who you work for and what people that you want, it will get rid of the ones who don't want those things.

So it pre qualifies them before they ring you, which is a good thing.

It doesn't need to be fancy, okay, we're not talking.

It doesn't need to have like 15 pages and things popping up everywhere.

You don't have to spend ten grand on a website, but we need, what you do need on it is these things a clear USP at the top.

We need your unique selling point right at the top of that website.

We need to know who it's for, what makes it different, the social proof.

So your pictures, your testimonials, etc.

Pricing or starting from.

I think starting from is always better than just whacking your prices on there because as groomers and things, all the dogs are different and you can't have a set price.

So I've never put the, the set price.

I'd always put starting from.

If your grooming prices, for example, start from 50 quid regardless of breed, size, weight, whatever, and I'm a customer and I only want to spend £30 because I'm cheap, I will look at that website and go, nah, I don't, because I want cheap.

So you're getting rid of the people who are price based, looking for cheap by putting your phone prices on there because they'll just not contact you because they don't want to pay that, which is fine because we don't want them anyway, but it pre qualifies them and a simple booking process, so we don't want tens of thousands of buttons on there.

We don't want tens of thousands of where they can contact you, just very clear contact us so that they can just easily do it.

Because if someone goes on it's difficult, they'll get bored and they'll go, I'll do it later.

And they never will.

So we need a simple booking process on the website and that's it.

And you can get all that Pretty reasonable these days for websites, yes, they are pricey regardless of where you go, but it does make a hell of a difference.

Even with the Expo, we had a very basic Expo website so that we could just sell the tickets because I knew I was getting a new one.

Obviously if no one knew who I was or never heard of the Expo before and just went on that basic website, they're not going to buy a ticket.

If they didn't know anything about the Expo for who ran it or what it was or anything like that, they would have looked at that website and gone, yeah, looks a bit crap.

The website went live yesterday and we've already had ticket sales through the website probably because of all of the information that's on there and how professional it looks.

There's testimonials, there's videos, that's pictures of the past events, everything that's on there.

Okay.

And then it got ticket sales.

So there is a difference and that's what makes a difference.

They would have looked at that website and said it looks professional, it's got all the information on there.

What makes it different to all the other events.

Everything is on that website.

So go and check it out.

And the person, like I said, the company that, who built that, I'm going to do a special offer for you guys.

So I will let you know what that is when it is, when I get the information.

But just so you know, so if someone googles dog groomer near me and you don't appear on it, you're going to be invisible to these people who are actively looking for for a dog groomer or a dog walker.

Your social media is going to capture the attend the attention of these people, but Google will capture the intent and that is what is going to convert better than people just browse on social media.

If I'm googling it, I'm looking for a dog walker or I'm looking for agreement.

I'm actively looking for someone I want to buy.

So if you don't have a website, you're going to miss out on that.

Who is best to build a website?

So the company I used is called Amplified Media for the Expo website.

Go and check it out.

Petco uk.

I'm not technical and I had a vision in my head that I find very difficult to get out.

I can't verbalize it because I'm crap technology and design, but in my head I had what I wanted to look what what I wanted it to look like.

And I was trying to convey that and it probably wasn't in the best way.

And actually when they gave me the first draft of the website, I was like, oh my God.

Like, this is literally amazing because they took what I wanted in my head and it was there on paper.

A few tweaks, but that's fine.

And go and check them out.

Fox Terrier.

But like I said, we will be getting a discount from them, so hold off because I don't have to pay more than you need to.

But they are going to be putting offers on which I'll be sorting out over the next week or so.

So just keep your eyes peeled.

I'll put them all over the social media once I've got that information ready.

So, yes, I would say a website is definitely important, especially if your other 10 competitors don't have one and that local person googles it, then obviously you're going to come up and the other nine aren't.

So again, it gets you ahead of those.

And these people who are popping up charging pennies for their services, they ain't going to spend 1000 pound, 2000 on a website.

So then you've already got that edge because someone who's charging 20 quid for a cockapoo groom or five pound for an hour's walk, they ain't going to spend the money on a website.

So if you then have a website and there's people searching Dog Walker near me, you're going to pop up, but not the other nine because you've invested in that.

So again, another perk of doing a website.

So let's go through.

And obviously I said to you guys, we could talk like hours on this and we only have half an hour, so.

But this is the sort of stuff we chat about at the Expo and in the Mastermind.

So if you want it in more detail, then please grab a ticket.

Right, so practical ways, let's have a think of some.

I would say my top three or four that I would use.

Google Business profile, obviously is a big one because just remember Facebook, Instagram can all get shut down if they wanted to and then we don't have anything, so you need something else.

Okay.

Because that is just rented space, as Charlotte would say is rented space.

So Google Business Profile, add real photos, add your services, clearly post weekly updates and ask for reviews consistently.

Okay, if you have a lot of reviews on there, that is automatically psychologically going to help that person that's looking because you've got loads of reviews from people that have used your services.

It's something that we focus on quite a lot and we try to get clients to give reviews and I think we're nearly on 100 Google reviews.

And it does take a lot of nagging sometimes because clients can't be asked to do it.

But consistency, just keep asking them for them and they'll slowly build up.

Google Reviews is a massive one.

Obviously then it does open the door because someone wants to leave a bad review, you can't get rid of them.

But again, just remember it's how you respond to that bad review.

If someone happens to put one on your page, don't go into masses of Google wars with people.

So Google Business Profile, second one, a referral system.

Okay, don't just say, I'll tell you mates, I'm a really good dog walker or telling mates, I'm a really good dog trainer.

Have a structured reward system, so it could be £10 credit for both parties, it could be free add on service, it could be loyalty points.

Okay, it's stuff like that because referrals convert the highest rate.

Okay, we have a referral scheme, so we give people Amazon voucher if they come through our referral link and then the clients get an Amazon voucher for referring new ones to us.

So it's the simplest way to get people to do it.

If you just say I tell you mate, and there's no incentive, they're not going to do it.

They might do the odd one, but generally they're not going to do it.

So if you say, oh, you know, if you refer to someone, I'll give you ten pounds off your next groom or your ten pound off your next dog walk.

Then there's more incentive for them to then try and get you some referrals.

So just think of a way that you can do that.

Another great one is partnerships.

I say this all the time.

Partner with a local vet, partner with pet shops, breeders, dog trainers, dog groomers, doggy daycares, like share each other services.

If you know there's a doggy daycare there or you've got a local groomers, make friends with them and say to them, if you can refer any of your clients to me, I'll give you 10 quid and vice versa.

So it's about using your other counterparts in your area to help each other and say, well, okay, you do this, I do this, maybe we can advertise for each other.

You know, local vets, ask them if you can put leaflets in there or ask if you can partner with them and say again, they can do a referral if they're allowed to do that.

And so there's so many different ways local pubs I know have, I see flyers and stuff of like local dog walkers and doggy daycares.

All of these things most of the time can be free, are easy for you to then go and try and get more clients.

So think about the partnerships, think about the other dog businesses, pet businesses in your area that you could maybe link up with and partner with.

So partnerships is a big one.

We partner, for example, with Romney from the finance woman, Megan from HR handled, because we use those professionally and personally and they go to partners.

So again, think about partnerships and what you can get out of them.

Again, another one.

Educational content.

Okay, don't just do before and after photos.

Although they're good, educational content is also good.

So how to prepare your nervous dog for agreement.

For an example, three mistakes new puppy owners make or what to expect from a professional daycare.

Okay, that you Giving them stuff and giving them education builds your authority.

The authority then builds trust and then the trust come with bookings.

So don't just do before and after photos, don't just do what you've done that day.

Give them something back.

How to do this, how to prep your dog for dog grooming.

You know what to look for in a dog trainer and educate the clients because then they go, oh, they're really good and then they'll start following you.

I had about, I don't know, five or six people at Crufts come up to me and say, I've been following you for a while and I've just plucked up the courage to come and say hello, or now I want you as a client.

These things can take ages, in my case, sometimes years before people decide that they want to come on board.

But it's about giving that education to clients to build that trust with them.

So again, another really important one of educational content.

And my final top tip would be consistent follow up.

If people are contacting you via dms, bloody emails, phones, however you want to do it, make sure you follow up with them if you don't hear of them.

So it could be reminder emails, rebooking prompts, seasonal service, Reminders or if they've called you and asked for about your service and said oh I'll get back to you and they don't call you then the next couple of days then just call them back, follow up with them and just say oh hi, you called me the other day about Fluffy's dog womb or the dog walk.

I just wanted to see if you'd got sorted if you still needing something because I've got spaces left.

I just want to double check before they, they went.

So always follow up with your leads because they will, you will turn some of those.

Okay?

So that is a really important one, consistent follow up.

We always follow up with people from here.

Sometimes they say no, we've gone with a local accountant or whatever and that's absolutely fine but at least then you can God, just wreck the place microphone.

Dwight, stand down, just wreck them the place whilst just look to see what the hell I'm doing and I've lost my train of thought.

But there we go, follow up.

Did man say no?

At least then you know if Vicky doesn't smash the place up we will carry on.

Stop relying on discounts.

Do not give so many discounts because then clients get used to it.

Okay?

If you know an intro offer maybe, but then you're just going to attract those clients that want cheap and that's what we don't want, okay?

Instead of lowering the price, increase the perceived value, increase the value by telling what they're going to get.

Don't always go to discount on lowering your prices.

Explain your processes, show the standards you have, communicate the results to them, okay?

Because that is what's going to attract the good client.

And if you're just offering discounts and cheap rooms or cheap walk or cheap this, that's the clients that you're going to attract and they're the ones that are going to take up most of your time.

They're the ones that are going to be bad payers, they're the ones that are going to cancel last minute and those are the ones we don't want.

So try and avoid relying too much on discounts, okay?

We don't want every client, we want to be specific and we want targeted clients that are going to be good for you.

And what your perfect client is might not be the other person's perfect client.

And that is absolutely fine.

That is why we need a usp.

So we're going to build a usp.

So I want you to think about, identify who your ideal client is, okay?

And think about the different strategies that you can implement to get those clients.

So refine your USP, update your buyer or your website or your TikTok, whatever it is that you use so that is clear and specific and not vague.

Optimize your Google profile if you've got one.

If you haven't, get one and ask clients for reviews.

What Teagan used to do.

Tegan used to be a dog boomer, as a lot of you will know because she'll have told you.

She used to send picture of the dog at 7 o' clock at night to the client and say it was so lovely having Fluffy in for the groom today.

If you wouldn't mind leaving me review, that would be perfect with a link to the review page.

It's 7 o' clock at night, most people are sat down watching the telly or doing something.

It is the prime time to get a review.

So just try that.

Start sending the picture of the dogs or the animals to the clients at 7, 8 o' clock at night with the link to the review page and ask them for a review and we'll see how many that you get.

See if you can try and get a few more.

I hope that's helped.

Even if you've taken a snippet from today's very impromptu podcast, there's a lot to go through then like I said, we could probably talk about this topic for days and go into each of those strategies for days.

The most important thing is know who your ideal client is and what your USP is.

What makes you different to 10 other groomers or 10 of the walkers, 10 of the trainers, 10 of the daycares, 10 of ask yourself, you know, if I'm, if I was a client, what makes me different?

And if you can't answer that question, that is something that you need to work on and then go through the other steps.

Once you've got the usp, there's no point in having a website and having the Google and having TikTok and having Facebook and Instagram and LinkedIn if you don't know what your USP is, because you're just going to blend in with everyone else.

And that's what we don't want because that is when people are going to start competing on price and not value and standards, etc.

Etc.

So that is what we want to do, peoples, and I hope that's helped.

Feel free.

If you haven't got a USP and you you come up with one the next few days, whack them in the comments so that people can have A look, sometimes people need a bit more motivation or they get stuck with them.

So it really helps if you pop them in the comments because another people go, oh my God.

Yeah, I could use that bit in this bit because that's me.

But just think about what makes you different and how you can then portray that to your potential clients.

And that's it for today on how to get better clients.

Next week I have the lovely Ellie Hack who wrote, which I just happened to have next to me, fetch more clients.

What a link.

That wasn't to no purpose, by the way, but it does work after we just talked about how to get clients.

So we will see.

Actually, we'll do a part two next week with Ellie and we'll see if she has, if she agrees with what I've said, whether she disagrees, whether she's got a different way or different method of doing it.

But Ellie will be with us next week on Wednesday to go through her book and how to fetch more clients.

Ironic that we just did that today, but there we go.

Yeah.

So make sure you tune in next week.

I will update with times, et cetera, nearer the time.

Like I said.

Please follow us subscribe on Spotify.

All of these go on YouTube as well.

So if you search the pet accountant on YouTube, I will upload all of these videos on there.

And there's going to be few more exciting things coming on YouTube over the next couple of months that I'm in the process of doing.

So please check that out and make sure you subscribe to the YouTube channel.

That would be fabulous.

Thank you, Pete.

And like I said, any questions, let us know.

Put the comments in here and we can all help each other.

And I hope you all have a great week.

I'm about to go and take the doggles out for a wee.

And yeah, catch up with you next week with Ellie.

And we'll have a few more guests on over the next coming months.

So take care everyone and I will see you soon.

Bye.

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