1 00:00:00,015 --> 00:00:00,335 Matthew Hughes - King of Video: Hello. 2 00:00:00,425 --> 00:00:03,125 Welcome to the YouTube Success Podcast. 3 00:00:03,185 --> 00:00:04,645 My name is Matt Hughes, King of Video. 4 00:00:04,645 --> 00:00:07,065 I always forget to do my own intro at the start of this podcast. 5 00:00:07,965 --> 00:00:13,805 But I'm delighted to be joined by one of the TubeFest speakers, Dorien. 6 00:00:14,145 --> 00:00:17,065 And I want to tell you one story about Dorien. 7 00:00:17,265 --> 00:00:20,305 We'll talk about this in a minute, but when I first met, I didn't know 8 00:00:20,365 --> 00:00:21,435 how to say her name, so I called it. 9 00:00:21,770 --> 00:00:24,410 Dorian, I think that's what I said to read. 10 00:00:24,420 --> 00:00:24,990 Do you remember? 11 00:00:25,950 --> 00:00:26,480 Yeah, she.. 12 00:00:26,680 --> 00:00:28,190 Dorien Morin-Van Dam: But a lot of people do. 13 00:00:28,310 --> 00:00:30,890 A lot of people do, so it's all right. 14 00:00:31,970 --> 00:00:34,640 Matthew Hughes - King of Video: The one thing really annoys me in life is saying 15 00:00:34,640 --> 00:00:38,770 people's names not correctly or forgetting people are really bad at that as well. 16 00:00:38,770 --> 00:00:41,520 You know, running a conference, I'm going to see so many people. 17 00:00:41,530 --> 00:00:42,670 I'm, are they going to say hello to me? 18 00:00:42,670 --> 00:00:46,480 I'm going to be like, Oh, I'm already cringing thinking about it now than saying 19 00:00:46,510 --> 00:00:48,020 hello to me and not knowing who they are. 20 00:00:48,920 --> 00:00:51,810 So already, I apologise if you come along and you listen to the podcast, 21 00:00:51,810 --> 00:00:52,590 you're thinking of coming along. 22 00:00:52,590 --> 00:00:53,580 You see me say hello. 23 00:00:54,060 --> 00:00:59,940 I apologise for my future self, but I'm so happy you came along to the podcast. 24 00:00:59,940 --> 00:01:04,700 We've not been running this podcast very long, but I was really keen with 25 00:01:04,700 --> 00:01:09,900 the speakers that we could talk about what you might get from their session. 26 00:01:10,377 --> 00:01:14,562 Before we run into the session, let's talk about you. 27 00:01:14,672 --> 00:01:15,792 Let's do your intro. 28 00:01:15,862 --> 00:01:18,312 Do you want to do your own intro and tell us a little bit about you please? 29 00:01:18,997 --> 00:01:19,597 Dorien Morin-Van Dam: Sure. 30 00:01:20,227 --> 00:01:24,297 Happy to meet everybody that's listening to this podcast or might 31 00:01:24,297 --> 00:01:26,517 be viewing if there's any video here. 32 00:01:27,177 --> 00:01:31,397 My name is Dorien Morin-Van Da m, grew up in the Netherlands, but 33 00:01:31,407 --> 00:01:34,097 have been in the US for 35 years. 34 00:01:34,757 --> 00:01:39,487 I'm a social media strategist, and I help small business owners, 35 00:01:39,547 --> 00:01:44,337 coaches, entrepreneurs, getting the content, the content that's 36 00:01:44,377 --> 00:01:46,747 in their head out on social. 37 00:01:46,747 --> 00:01:51,407 I think that's really my best, that's my superpower. 38 00:01:51,607 --> 00:01:53,467 There's a lot of experts out there, right? 39 00:01:53,507 --> 00:01:59,199 High level coaches, a PhD in nutrition, and that's who I work with that have 40 00:01:59,199 --> 00:02:02,919 all these ideas that are looking for consulting clients and they want 41 00:02:02,919 --> 00:02:05,869 to be active on social, but they really don't want to be on social. 42 00:02:06,039 --> 00:02:07,069 So that's where I come in. 43 00:02:07,069 --> 00:02:10,519 I'm their content manager, their strategist, and I get that content 44 00:02:10,569 --> 00:02:15,209 on paper, or you know, in a Google file and then on social. 45 00:02:15,239 --> 00:02:17,399 So that's really where my superpower is. 46 00:02:17,399 --> 00:02:21,199 And that's, I think, what we're going to talk about when I visit the UK 47 00:02:21,219 --> 00:02:25,379 in May and I'm going to help small business owners, just like you, if 48 00:02:25,379 --> 00:02:30,019 you're listening, and what my system is and what is the one thing that's 49 00:02:30,019 --> 00:02:34,199 really helped my own business, but also my client's business move forward. 50 00:02:34,554 --> 00:02:35,054 Matthew Hughes - King of Video: Wicked. 51 00:02:35,114 --> 00:02:41,454 And my listeners will remember that we spoke to Judy Fox quite a few episodes 52 00:02:41,454 --> 00:02:46,854 ago now, but Judy was, well, is one of the Queens of LinkedIn for sure. 53 00:02:46,864 --> 00:02:48,224 She's got a huge profile. 54 00:02:48,264 --> 00:02:49,794 Do you know Judy, Dorien? 55 00:02:50,149 --> 00:02:51,099 Dorien Morin-Van Dam: Yes, I do. 56 00:02:51,099 --> 00:02:55,769 We spoke at Social Media Week Lima in 2022 together. 57 00:02:55,769 --> 00:02:57,119 So I got to meet her in person. 58 00:02:57,169 --> 00:02:57,419 Yeah. 59 00:02:57,684 --> 00:02:59,734 Matthew Hughes - King of Video: So I assume so, because this marketing 60 00:02:59,934 --> 00:03:03,924 world is much smaller than you think, but when we spoke to Judy, 61 00:03:03,924 --> 00:03:05,404 Judy's a LinkedIn expert, right? 62 00:03:05,404 --> 00:03:08,784 And the thing is, when I was putting together the conference, 63 00:03:08,784 --> 00:03:10,934 I was like, well, who do we want? 64 00:03:10,954 --> 00:03:14,194 We've got this creators and creators track, and we've got 65 00:03:14,194 --> 00:03:15,304 some great creators on there. 66 00:03:15,714 --> 00:03:19,844 And when I looked at the business track, I was like, who's doing something really 67 00:03:19,844 --> 00:03:24,464 cool with video that's not that normal. 68 00:03:25,044 --> 00:03:27,914 I mean that totally respectful, of course, because it is quite normal 69 00:03:27,914 --> 00:03:31,564 actually for people like you and me but maybe not if you've never done 70 00:03:31,574 --> 00:03:36,524 this kind of thing before so can you just tell us a little bit about what it 71 00:03:36,544 --> 00:03:41,174 is that you've been doing and how you came up with the idea to do this thing? 72 00:03:42,384 --> 00:03:43,164 Dorien Morin-Van Dam: Sure. 73 00:03:43,234 --> 00:03:48,914 I was on, I've been on social media in the, in the, in 74 00:03:48,914 --> 00:03:50,514 marketing for about 13 years. 75 00:03:50,554 --> 00:03:55,049 And so in 2016, when Facebook first came out with Facebook Live, 76 00:03:55,089 --> 00:03:56,429 I remember being on the beach. 77 00:03:56,429 --> 00:03:59,279 I lived in Myrtle Beach and trying it out with my kids. 78 00:03:59,279 --> 00:04:01,339 And you know, we all know what happened next. 79 00:04:01,339 --> 00:04:04,859 There's this lady sitting in her car that bought a Chewbacca mask. 80 00:04:05,309 --> 00:04:08,579 She put it on, started laughing, went on for 20 minutes and it 81 00:04:08,579 --> 00:04:11,209 got 150 million views, right? 82 00:04:11,219 --> 00:04:13,119 Facebook Live was there. 83 00:04:13,129 --> 00:04:16,669 Everybody was like, okay, now we can go live from our phones. 84 00:04:16,699 --> 00:04:19,674 It was kind of the first taste that we got. 85 00:04:19,884 --> 00:04:23,434 And as a marketer, I knew that this was an amazing tool. 86 00:04:23,674 --> 00:04:28,374 But it takes a little bit of time to come up with a strategy that works for you. 87 00:04:28,564 --> 00:04:33,684 So about two years ago, I started a weekly Live show. 88 00:04:33,889 --> 00:04:39,719 where I go Live and I invite guests to come on and my superpower 89 00:04:39,719 --> 00:04:41,549 there is to be consistent. 90 00:04:41,599 --> 00:04:46,679 I did a lot of research on who I should have on a guest, you know, as a guest 91 00:04:46,799 --> 00:04:50,639 and, and what the topics were and all those things, but really The most 92 00:04:50,679 --> 00:04:55,759 important thing that I have found is being consistent and I have tips on how 93 00:04:55,759 --> 00:05:00,949 to be consistent because we all have these good intentions of, you know, starting 94 00:05:00,949 --> 00:05:02,899 a show or starting a podcast, right? 95 00:05:02,999 --> 00:05:07,389 But a lot of us quit and I have a system where it's really hard to quit. 96 00:05:08,554 --> 00:05:08,614 Matthew Hughes - King of Video: Good. 97 00:05:08,779 --> 00:05:10,939 Dorien Morin-Van Dam: So in the last two years, I've done about 98 00:05:10,999 --> 00:05:13,349 45 to 50 episodes each year. 99 00:05:13,479 --> 00:05:14,709 This is Year 3. 100 00:05:14,729 --> 00:05:19,949 I'm relaunching January, relaunching it as a third season. 101 00:05:19,999 --> 00:05:24,449 And I already have 15 guests signed up. 102 00:05:24,649 --> 00:05:28,139 I'm already booking into April and May, and that's really the secret. 103 00:05:28,349 --> 00:05:32,089 It's putting yourself out there saying I'm going to do it and doing Live every week. 104 00:05:32,189 --> 00:05:36,379 If you, as a business owner, like talking to people, consider this your 105 00:05:36,719 --> 00:05:41,349 1-on-1 weekly opportunity to make a new connection, like a networking 106 00:05:41,369 --> 00:05:45,439 opportunity, but you're going to do it in front of, you know, potentially 107 00:05:46,029 --> 00:05:47,839 hundreds of thousands of people, right. 108 00:05:47,839 --> 00:05:49,679 But you're having that 1-on-1 conversation. 109 00:05:49,689 --> 00:05:52,674 And that's really what a live stream can do for you. 110 00:05:52,674 --> 00:05:56,984 You can stream it to, you know, a variety of places. 111 00:05:57,204 --> 00:06:00,424 I'm streaming, currently streaming it to LinkedIn, to my profile. 112 00:06:00,614 --> 00:06:05,124 I'm streaming it to my personal profile on Facebook and I'm streaming it to YouTube. 113 00:06:05,884 --> 00:06:11,559 And so there's a different audience in these spaces, but for 30 114 00:06:11,559 --> 00:06:15,659 minutes a week, having a 1-on-1 conversation with somebody, I'm 115 00:06:15,659 --> 00:06:18,199 getting a huge return on investment. 116 00:06:18,359 --> 00:06:24,000 I'm able to use this content, repurpose it, you know, cut it, clip it, 117 00:06:24,010 --> 00:06:25,560 do all sorts of things with it. 118 00:06:25,920 --> 00:06:31,122 And it's really what's bringing me my leads in my business because I am 119 00:06:31,132 --> 00:06:37,032 visible and I've been visible now for over two years every single week and 120 00:06:37,032 --> 00:06:38,922 it's the consistency that pays off. 121 00:06:39,087 --> 00:06:41,177 Matthew Hughes - King of Video: Okay, so so we're going to come back to that 122 00:06:41,177 --> 00:06:47,287 in a second, the return that you've had because I think it's really interesting. 123 00:06:47,287 --> 00:06:49,367 Actually, you're not the only speaker. 124 00:06:49,367 --> 00:06:53,487 There's another speaker, Louise, who has a similar story with the return 125 00:06:53,487 --> 00:06:54,957 that she gets from YouTube on LinkedIn. 126 00:06:55,437 --> 00:06:56,507 But I just wanted to go back. 127 00:06:56,537 --> 00:06:57,997 You say you mentioned the Chewbacca thing. 128 00:06:58,007 --> 00:07:01,387 Is that how, is that the thing that you see as the catalyst, 129 00:07:01,457 --> 00:07:02,627 that, that Chewbacca moment? 130 00:07:03,002 --> 00:07:05,892 Dorien Morin-Van Dam: That absolutely was the catalyst because it allowed 131 00:07:05,932 --> 00:07:08,212 us to go Live without any tools. 132 00:07:08,212 --> 00:07:11,952 You literally, the phone on your hand, cause before you could do 133 00:07:12,012 --> 00:07:13,442 FaceTime with somebody, right? 134 00:07:13,512 --> 00:07:14,582 If you had an iPhone. 135 00:07:14,962 --> 00:07:20,082 But in order to go stream to Facebook, anywhere you were, we 136 00:07:20,112 --> 00:07:21,802 all became instant journalists. 137 00:07:22,497 --> 00:07:22,837 Right. 138 00:07:22,887 --> 00:07:25,337 All of a sudden, we're now going Live. 139 00:07:25,367 --> 00:07:29,787 We're in New York City or we're on the beach or wherever we're reporting 140 00:07:29,787 --> 00:07:33,177 the stories as we see them instead of recording them, uploading them 141 00:07:33,227 --> 00:07:34,827 and then sharing them as a video. 142 00:07:35,127 --> 00:07:37,097 We're now live streaming. 143 00:07:37,107 --> 00:07:38,307 We're now the journalist. 144 00:07:38,457 --> 00:07:40,237 And that really, I think, was the cat. 145 00:07:40,257 --> 00:07:44,632 When everybody saw that, it just went wild and crazy. 146 00:07:44,682 --> 00:07:48,442 I was on the, I was on the local news within a couple of weeks when I 147 00:07:48,442 --> 00:07:52,072 lived in Myrtle Beach talking about this phenomenon of Facebook Live. 148 00:07:52,422 --> 00:07:56,052 They're like, you know, the new station was like, what is this, 149 00:07:56,332 --> 00:07:57,632 you know, how can we use it? 150 00:07:57,682 --> 00:08:00,592 And so, yeah, I think that was in 2016. 151 00:08:01,452 --> 00:08:03,112 I think that was a huge catalyst for us. 152 00:08:03,262 --> 00:08:06,372 And of course, now there's all kind of sophisticated tools that you can 153 00:08:06,372 --> 00:08:08,232 multi stream to different places. 154 00:08:08,522 --> 00:08:12,607 But that really was the place Where I see, because a lot of people then 155 00:08:13,127 --> 00:08:14,887 were active on LinkedIn, on Facebook. 156 00:08:15,117 --> 00:08:16,527 Facebook was huge. 157 00:08:16,527 --> 00:08:17,677 Facebook groups was huge. 158 00:08:17,677 --> 00:08:18,517 It was growing. 159 00:08:18,517 --> 00:08:22,097 It was really the platform where most business owners were. 160 00:08:22,097 --> 00:08:25,757 I think there's been a big shift, you know, where I'm 161 00:08:25,757 --> 00:08:27,197 much more active on LinkedIn. 162 00:08:27,617 --> 00:08:29,147 I shifted to Twitter for a bit. 163 00:08:29,157 --> 00:08:33,117 Now I'm shifting to threads, you know, where of course things change. 164 00:08:33,337 --> 00:08:37,647 But that at that time was a huge catalyst for live streaming. 165 00:08:37,777 --> 00:08:37,807 Okay. 166 00:08:37,957 --> 00:08:39,137 Matthew Hughes - King of Video: And that's. 167 00:08:39,887 --> 00:08:44,337 Yeah, I think I didn't, I didn't think I realized at that time, it was really 168 00:08:44,337 --> 00:08:46,887 weird actually, I was driving down the street and I saw that Chewbacca 169 00:08:46,887 --> 00:08:48,737 mask in someone's car just yesterday. 170 00:08:49,077 --> 00:08:52,017 It was really funny because it did immediately remind me of that video. 171 00:08:54,004 --> 00:08:57,884 But I don't use, you know, when we think about Facebook lives, and 172 00:08:57,884 --> 00:09:00,219 again, for people like us right now. 173 00:09:00,219 --> 00:09:02,238 It's perfectly normal and natural. 174 00:09:02,238 --> 00:09:08,079 When I invited you to the podcast, it's not like you sat there 175 00:09:08,079 --> 00:09:08,899 and you was really concerned. 176 00:09:09,049 --> 00:09:12,069 Well, to my knowledge, you weren't really concerned and nervous. 177 00:09:12,069 --> 00:09:17,819 You're so used to this now, but do you remember getting started and how 178 00:09:17,819 --> 00:09:22,219 easy was that for you, getting started with Live or sort of video in general? 179 00:09:22,750 --> 00:09:23,934 Wh at's that journey been like for you? 180 00:09:25,124 --> 00:09:28,524 Dorien Morin-Van Dam: Yeah, so the initial four years that I was doing 181 00:09:28,534 --> 00:09:32,434 Live and you were part of that, I was doing in a private Facebook group. 182 00:09:33,044 --> 00:09:35,484 So the audience was much smaller. 183 00:09:35,874 --> 00:09:40,884 And I was doing a weekly, almost like a webinar series where I would 184 00:09:41,094 --> 00:09:44,804 invite people to be a guest, but really they were the topic expert. 185 00:09:45,244 --> 00:09:49,634 And I was really more of a facilitator than anything else. 186 00:09:49,704 --> 00:09:52,564 And I did that weekly in a private group. 187 00:09:52,594 --> 00:09:56,584 Sometimes we'd have 10 people show up, sometimes 50, sometimes a hundred. 188 00:09:56,914 --> 00:09:59,514 Of course, the replays would go out to everybody in the 189 00:09:59,514 --> 00:10:00,934 group and to the newsletter. 190 00:10:01,094 --> 00:10:03,064 So it did have a wider audience. 191 00:10:03,434 --> 00:10:06,804 But it was really intimate and that was really great because it was the target 192 00:10:06,834 --> 00:10:10,754 audience of social media managers who I'm a social media manager, right? 193 00:10:10,754 --> 00:10:12,004 So I can talk to them. 194 00:10:12,274 --> 00:10:13,484 I knew the topic. 195 00:10:13,684 --> 00:10:18,104 I knew basically how to answer the questions, anything that came at me. 196 00:10:18,364 --> 00:10:23,574 So that was a really beautiful space for me to practice being that 197 00:10:23,604 --> 00:10:25,844 interviewer, being that facilitator. 198 00:10:26,094 --> 00:10:30,104 And there was a lot of, that was definitely a learning curve to that. 199 00:10:30,394 --> 00:10:34,124 And then once that ended, that's when I said, you know what, 200 00:10:34,374 --> 00:10:35,684 I got to do this for myself. 201 00:10:35,684 --> 00:10:37,134 I've got 4 years of experience. 202 00:10:37,154 --> 00:10:40,214 I got to expose my knowledge to the world. 203 00:10:40,444 --> 00:10:44,534 And that's when I started strategy talks that within 2 months of that ending, 204 00:10:44,764 --> 00:10:48,464 that's when I, that's when I started that, cause that was the catalyst for me. 205 00:10:48,494 --> 00:10:48,674 Matthew Hughes - King of Video: Yeah. 206 00:10:48,874 --> 00:10:53,304 And so the reason why I asked that question is because it's quite easy 207 00:10:53,344 --> 00:10:59,284 to look at a podcast like this and videos, YouTube and strategy talks and 208 00:10:59,294 --> 00:11:01,394 think, Oh, I should just start that. 209 00:11:01,424 --> 00:11:04,404 And then you get there and you look at the equipment or the software 210 00:11:04,404 --> 00:11:07,624 you're going to use or whatever and go, Oh my God, I have no idea what 211 00:11:07,654 --> 00:11:12,983 I'm doing, but actually sometimes just starting and doing it in that intimate 212 00:11:12,983 --> 00:11:18,769 environment gives you enough experience and enough confidence to get started. 213 00:11:20,050 --> 00:11:24,480 And also to say really that it's, you're six years in from that then, 214 00:11:25,120 --> 00:11:27,620 you know, this is not day 1 for you. 215 00:11:27,760 --> 00:11:28,120 Yeah. 216 00:11:28,130 --> 00:11:32,120 So I, and I see this all the time when it comes to YouTube, like in groups, 217 00:11:32,200 --> 00:11:33,850 people were like, Oh, I've just started. 218 00:11:33,850 --> 00:11:35,530 I've only got 200 subscribers. 219 00:11:36,315 --> 00:11:37,995 Oh my God, you've got 200 subscribers. 220 00:11:37,995 --> 00:11:40,695 Like you've started , that's your way off the blocks, you know, and 221 00:11:40,695 --> 00:11:44,345 they focus on the small numbers, but actually, think about that as 222 00:11:44,345 --> 00:11:46,895 a consistent thing across 6 years. 223 00:11:47,365 --> 00:11:51,365 Like you already knew, I'm sure you did when you started strategy talks 224 00:11:51,415 --> 00:11:55,720 that you'd already got a network of speakers that you could reach 225 00:11:55,720 --> 00:11:57,520 out to and then invite them to it. 226 00:11:57,860 --> 00:12:01,370 You'd already got a network of attendees that knew you, that had 227 00:12:01,380 --> 00:12:04,990 come along, that had networked with you, that had seen all of your stuff. 228 00:12:04,990 --> 00:12:08,640 And so you generated and created that audience already. 229 00:12:08,920 --> 00:12:15,500 And it is, it's hard and dis, um, not disconcerted, but it's difficult 230 00:12:15,550 --> 00:12:19,890 at the start when you've not got an audience to build it, but you've got 231 00:12:19,930 --> 00:12:21,360 to stay in it for the long game, right? 232 00:12:21,360 --> 00:12:22,510 You've got to plan for the long game. 233 00:12:23,255 --> 00:12:23,765 Dorien Morin-Van Dam: Right. 234 00:12:23,795 --> 00:12:26,245 And that was one of the best tips that I got. 235 00:12:26,635 --> 00:12:29,275 When I got started, I asked, I talked to a podcaster who'd 236 00:12:29,275 --> 00:12:30,765 been doing it for 8, 10 years. 237 00:12:30,765 --> 00:12:33,955 And I said, so I'm going to start this show, you know, interviewing him. 238 00:12:33,995 --> 00:12:35,135 And he's like, do this. 239 00:12:35,135 --> 00:12:39,975 He's like, make a list of 20 to 30 people that you want to have on in the next year. 240 00:12:39,985 --> 00:12:43,255 You want to have more, but make that initial list, invite 20 241 00:12:43,255 --> 00:12:47,025 of them as soon as, and have a calendar ready, invite them. 242 00:12:47,355 --> 00:12:49,635 I had 12 people booked in two days. 243 00:12:50,950 --> 00:12:52,540 Now it didn't matter what was going to happen. 244 00:12:52,570 --> 00:12:56,160 I've got 12 people waiting to be on my, on my, on my podcast. 245 00:12:56,200 --> 00:12:58,730 So I bulk invite people at this point. 246 00:12:58,770 --> 00:13:01,370 I have my calendar open all the way to the end of this year. 247 00:13:01,380 --> 00:13:04,270 When I talk to somebody and I'm like, Oh my gosh, you would be great for my 248 00:13:04,300 --> 00:13:06,090 audience, I sent them the calendar link. 249 00:13:06,425 --> 00:13:09,935 So I have it all set up, but a lot of the others, you know, that stuff is 250 00:13:09,965 --> 00:13:12,615 automated, but I can't not show up. 251 00:13:12,615 --> 00:13:16,935 I've got 12 people already, 15 people waiting to be interviewed and the 252 00:13:16,935 --> 00:13:18,705 next, you know, so many Tuesdays. 253 00:13:18,745 --> 00:13:24,475 So that's, that was a really good tip because if you do three and 254 00:13:24,475 --> 00:13:27,445 then it gets hard and then you get busy, you're going to stop. 255 00:13:27,705 --> 00:13:31,465 I think that the statistics is that 80% of podcasts have less 256 00:13:31,465 --> 00:13:33,325 than, a fewer than 6 episodes. 257 00:13:33,345 --> 00:13:34,580 Matthew Hughes - King of Video: Yeah, yeah, I heard that too, yeah. 258 00:13:34,660 --> 00:13:35,010 Dorien Morin-Van Dam: Yeah. 259 00:13:35,350 --> 00:13:40,265 So if you can book out 12, here, it becomes a habit. 260 00:13:40,305 --> 00:13:42,015 It becomes a habit after 3 months. 261 00:13:42,025 --> 00:13:45,535 So that's really something that I would recommend for people to do. 262 00:13:45,535 --> 00:13:47,100 Matthew Hughes - King of Video: And this is the same as YouTube, right? 263 00:13:47,100 --> 00:13:51,810 I don't remember the stats, but it's something ridiculous like 95% of YouTube 264 00:13:51,830 --> 00:13:55,650 channels never reach 1000 subscribers and so, I see people when they're 265 00:13:55,650 --> 00:14:00,360 getting to 280 subscribers, I'm like, oh my god, you're close to being in 266 00:14:00,360 --> 00:14:04,820 the 5%, you know and when you get to 10,000, it's like 1% or something. 267 00:14:04,840 --> 00:14:09,140 I'll have to find those stats but it's ridiculous really, it only takes a small 268 00:14:09,140 --> 00:14:12,815 amount you know, beyond The first in, in this instance, you're talking about 269 00:14:13,415 --> 00:14:18,125 podcasters 6 before that's it you're in, in a different territory to everyone else. 270 00:14:19,082 --> 00:14:22,782 The consistency is one word, but there's a little bit about discipline as a bit about 271 00:14:22,782 --> 00:14:27,093 forward planning, you know, that great advice of getting those 20 names in, 272 00:14:27,363 --> 00:14:31,503 you know, I've sent the list out to the speakers and they go and book themselves. 273 00:14:32,563 --> 00:14:34,103 And I just know they're going to be in here. 274 00:14:34,133 --> 00:14:39,233 So we're, we're on 13, we're at now, but we're way past it now. 275 00:14:39,263 --> 00:14:43,403 Now we're, now we're into territory where I can see in 2024, we're 276 00:14:43,403 --> 00:14:46,553 going to be on 50 episodes by the end of this year, which is huge. 277 00:14:47,073 --> 00:14:51,323 So all of those things I think are important. 278 00:14:51,323 --> 00:14:57,148 And so going all the way back to when we started this little conversation. 279 00:14:58,108 --> 00:15:02,158 The return on investment, then the impact that it's had on your business. 280 00:15:04,058 --> 00:15:05,238 And I'm asking you this question. 281 00:15:05,238 --> 00:15:08,938 I want you listeners to think about this, thinking about where Dorien is. 282 00:15:09,118 --> 00:15:10,938 There's two years into strategy talks. 283 00:15:11,768 --> 00:15:14,748 So I want to ask you what the impact has been on your business. 284 00:15:15,208 --> 00:15:19,898 And when, if you remember, did you start seeing it having the impact 285 00:15:20,028 --> 00:15:23,078 that you, that you hoped it would have, or you planned it would have? 286 00:15:25,117 --> 00:15:28,827 Dorien Morin-Van Dam: I saw an impact pretty immediately where people would 287 00:15:28,827 --> 00:15:31,077 reach out to me and say, I love your show. 288 00:15:31,207 --> 00:15:36,752 So I saw an increase in direct messages on Facebook, LinkedIn, 289 00:15:36,842 --> 00:15:38,612 cause that's where I was focusing on. 290 00:15:39,052 --> 00:15:44,122 And then I also added a strategy talks newsletter on LinkedIn. 291 00:15:44,682 --> 00:15:46,162 And that would go to people's inbox. 292 00:15:46,502 --> 00:15:48,682 So I now have 1700 subscribers. 293 00:15:48,912 --> 00:15:52,872 I kind of stalled on that newsletter a little bit. 294 00:15:52,872 --> 00:15:56,976 I just revived it in January this year because I realised, you know, that's 295 00:15:57,036 --> 00:15:58,676 a lot of people that I can reach. 296 00:15:59,243 --> 00:16:01,003 So that kind of went hand in hand. 297 00:16:01,363 --> 00:16:04,683 And so what happened was, especially by me. 298 00:16:04,933 --> 00:16:11,953 Putting it out on multi different, multi places, it's where, and it's interesting 299 00:16:11,963 --> 00:16:14,643 because this is the tip that you're, you know, that, that I really want 300 00:16:14,643 --> 00:16:20,413 to focus on is where do people know you, but might not know what you do. 301 00:16:20,908 --> 00:16:21,938 And that's happened. 302 00:16:21,948 --> 00:16:25,558 That place happened to be for me is on my Facebook personal profile. 303 00:16:25,838 --> 00:16:28,928 So initially, when I was live streaming, I went to Facebook page. 304 00:16:28,978 --> 00:16:34,918 I went to Twitter, I went to Facebook, personal profile, LinkedIn, and YouTube. 305 00:16:34,988 --> 00:16:39,488 And the Facebook personal is what moved the dial for me. 306 00:16:39,988 --> 00:16:41,948 There were people I had been connected with cause I've been on 307 00:16:41,948 --> 00:16:45,963 Facebook for like 12 years or 13 years, maybe even longer, 15 years. 308 00:16:45,963 --> 00:16:46,353 I don't know. 309 00:16:46,906 --> 00:16:51,376 But there were people that I'd connected to that sort of knew I was 310 00:16:51,376 --> 00:16:54,986 a social media strategist, but don't really understand what that means. 311 00:16:55,376 --> 00:16:59,066 But all those people have people in their lives that own a business. 312 00:16:59,676 --> 00:17:05,496 So by seeing me go Live every single week, sometimes they tune in. 313 00:17:05,746 --> 00:17:07,106 Sometimes they share it. 314 00:17:07,156 --> 00:17:08,806 Sometimes they tag a friend. 315 00:17:09,936 --> 00:17:13,566 I started getting messages like, Oh, you need to talk to my friend, Doreen. 316 00:17:13,576 --> 00:17:14,716 She goes live all the time. 317 00:17:14,726 --> 00:17:15,766 She has all these experts. 318 00:17:16,176 --> 00:17:21,786 And I have three new clients that are directly related that came from referrals 319 00:17:22,206 --> 00:17:26,806 from my Facebook personal profile of people seeing this is what I do now. 320 00:17:26,806 --> 00:17:31,376 I'm not on my Facebook profile all the time saying, you know, hire me 321 00:17:31,376 --> 00:17:32,996 or, you know, packages or whatever. 322 00:17:33,016 --> 00:17:35,286 I'm just live streaming on there. 323 00:17:35,516 --> 00:17:37,006 It's that social proof. 324 00:17:38,066 --> 00:17:44,896 She does, she says she does, and I get personal referrals and that's it. 325 00:17:44,966 --> 00:17:48,006 I think within 6 months I started getting those. 326 00:17:48,566 --> 00:17:50,706 Matthew Hughes - King of Video: So, just an important thing there. 327 00:17:50,756 --> 00:17:54,446 When you set up your personal profile, did you set it up for business? 328 00:17:57,596 --> 00:17:59,456 Dorien Morin-Van Dam: I t's my personal profile. 329 00:17:59,736 --> 00:18:03,016 So it's just, I, it does say what I do, but I also share 330 00:18:03,016 --> 00:18:04,936 pictures of my family, of my dogs. 331 00:18:05,326 --> 00:18:09,016 And I used to also stream it to my profile as well as my page. 332 00:18:10,056 --> 00:18:12,866 But on my, on my profile, it just gets streamed. 333 00:18:12,926 --> 00:18:17,161 I don't really interact with a lot of people, but it's just in between 334 00:18:17,161 --> 00:18:21,591 pictures of my dogs playing in the snow or me going kayaking or running, 335 00:18:21,901 --> 00:18:23,601 there is my live show every week. 336 00:18:23,961 --> 00:18:27,311 So, I'm not on the show selling anything. 337 00:18:27,311 --> 00:18:29,711 I'm not using it for business gain. 338 00:18:29,891 --> 00:18:32,531 I'm using it for social proof this is what I do. 339 00:18:32,586 --> 00:18:35,716 Matthew Hughes - King of Video: Well, it was a loaded question, really, because a 340 00:18:35,716 --> 00:18:42,096 lot of the people that I know that start these kinds of journeys, they avoid their 341 00:18:42,106 --> 00:18:47,086 personal profiles because they think that their friends, their family, people 342 00:18:47,086 --> 00:18:52,296 they're connected with, don't want to see this stuff, but what you is actually, 343 00:18:52,681 --> 00:18:55,981 by sharing into your personal realm. 344 00:18:56,261 --> 00:18:59,501 And okay, you're probably connected to way more work based people now. 345 00:19:01,081 --> 00:19:03,621 You are now getting the leads from it as well. 346 00:19:04,151 --> 00:19:06,371 And what do your friends and family, do they, do they even 347 00:19:06,371 --> 00:19:07,611 talk to you about this stuff? 348 00:19:08,301 --> 00:19:11,601 Dorien Morin-Van Dam: Yeah, there are some people that, you know, my mom, she'll 349 00:19:11,601 --> 00:19:13,151 say, Oh, you know, I watch your show. 350 00:19:13,171 --> 00:19:17,051 She doesn't speak English, but she'll see me and she'll go on and watch. 351 00:19:18,261 --> 00:19:20,671 Then there are friends and family. 352 00:19:20,671 --> 00:19:22,021 I've had my brother on. 353 00:19:22,321 --> 00:19:24,791 I've had a cousin on. 354 00:19:24,791 --> 00:19:27,421 I've had family from the Netherlands come on my show. 355 00:19:27,421 --> 00:19:28,881 They're in business in the Netherlands. 356 00:19:30,101 --> 00:19:33,506 But I'm not really I'm not resharing it. 357 00:19:33,506 --> 00:19:34,776 I'm not tagging people. 358 00:19:34,776 --> 00:19:38,016 I'm not inviting people to come to the show. 359 00:19:38,076 --> 00:19:39,646 I'm just, it's here. 360 00:19:39,686 --> 00:19:40,586 This is what I do. 361 00:19:40,626 --> 00:19:41,606 This is who I am. 362 00:19:41,976 --> 00:19:44,026 And it's done really well. 363 00:19:44,026 --> 00:19:46,526 And yeah, like I said, I've been connected to some people. 364 00:19:46,726 --> 00:19:51,006 One of the, one of the people that I signed as a client, which is, It's 365 00:19:51,006 --> 00:19:53,606 a big, pretty big client as a person. 366 00:19:53,616 --> 00:19:59,006 She and I started a business together 13 years ago, January 20, uh, yeah, 2011. 367 00:19:59,056 --> 00:20:00,106 We both started a business. 368 00:20:00,126 --> 00:20:01,616 I became a social media manager. 369 00:20:01,846 --> 00:20:03,046 She started her law firm. 370 00:20:03,406 --> 00:20:08,506 We started working together a year and a half ago, six months into strategy talks 371 00:20:08,556 --> 00:20:14,365 because she is one of the people that saw me on my personal Facebook, subscribed 372 00:20:14,383 --> 00:20:18,323 to my newsletter, started reading it, started saying, Hey, I like this. 373 00:20:18,323 --> 00:20:18,893 Hey, I like this. 374 00:20:19,798 --> 00:20:22,408 By May, 'cause I started in January, by May, she's like, 375 00:20:22,408 --> 00:20:23,758 let's have a meeting by July. 376 00:20:23,758 --> 00:20:27,908 I signed her and that was a 10 year lead. 377 00:20:28,058 --> 00:20:29,138 But you never know. 378 00:20:29,138 --> 00:20:32,318 And she can, you know, she can refer me to other people. 379 00:20:32,318 --> 00:20:35,588 She's a business owner and I just think that this is something 380 00:20:35,588 --> 00:20:37,748 that people forget to do. 381 00:20:38,308 --> 00:20:42,848 Most of my business, almost all of my business, is referrals, right. 382 00:20:43,098 --> 00:20:46,888 There, you know, it's people saying, Hey, I know Dorien, you need to work with her. 383 00:20:47,208 --> 00:20:52,113 So why not use that personal profile on both LinkedIn and Facebook? 384 00:20:52,113 --> 00:20:56,158 And that's what's really made the difference. 385 00:20:56,168 --> 00:20:58,278 So I keep doing it to be visible. 386 00:20:58,608 --> 00:21:01,948 I keep doing it to have that consistency. 387 00:21:03,278 --> 00:21:05,878 I know other people drop out there every week. 388 00:21:05,888 --> 00:21:11,319 It's 30 minutes of FaceTime, like visible, and then probably another 389 00:21:11,349 --> 00:21:13,409 hour or so of additional tasks. 390 00:21:13,409 --> 00:21:17,289 And I have a VA that helps me with stuff and that's going to be part of my talk 391 00:21:17,309 --> 00:21:21,917 at TubeFest where I explain some of the, you know, the system that I've set up, 392 00:21:22,527 --> 00:21:26,847 that works really well to make it, not quite automated, but you can automate some 393 00:21:26,877 --> 00:21:27,247 Matthew Hughes - King of Video: Yeah. 394 00:21:27,247 --> 00:21:27,557 Yeah. 395 00:21:27,607 --> 00:21:31,437 Make it less laborious for you, cause I, that's the challenge a lot of business 396 00:21:31,657 --> 00:21:36,599 owners think about when they, you know, if you create a, you expect it and you 397 00:21:36,599 --> 00:21:40,699 understand the creator workflow and process, but a lot of business owners 398 00:21:40,699 --> 00:21:43,699 are like, Oh my God, another thing that I've got to add to my workload. 399 00:21:43,989 --> 00:21:49,489 But if you automate it, if you outsource some of that work, actually, it becomes 400 00:21:49,489 --> 00:21:53,289 just, you ship your scheduled session that you've got to do with somebody. 401 00:21:53,389 --> 00:21:58,148 And then for the most part, like with this podcast, in fact, my VA will pick 402 00:21:58,148 --> 00:22:02,748 it up from directly from Squadcast, which is what we're using to record it. 403 00:22:02,988 --> 00:22:06,038 She'll take it into Descript and she'll start doing all of the work with it. 404 00:22:06,458 --> 00:22:08,938 And then before you know it, it's published on all the platforms 405 00:22:08,938 --> 00:22:11,488 and we're getting the benefit from it for our business. 406 00:22:12,858 --> 00:22:13,188 Dorien Morin-Van Dam: Yeah. 407 00:22:13,438 --> 00:22:18,698 Hey, Matt, let me ask you, does the, in the UK, do they have a BNI like a.. 408 00:22:18,808 --> 00:22:19,218 Matthew Hughes - King of Video: Yes. 409 00:22:19,278 --> 00:22:20,048 Yeah, of course. 410 00:22:20,048 --> 00:22:20,158 Yeah. 411 00:22:20,498 --> 00:22:20,818 Dorien Morin-Van Dam: Okay. 412 00:22:20,948 --> 00:22:25,158 So if you are familiar with that, like an hour, an hour and 413 00:22:25,158 --> 00:22:26,428 a half a week commitment, right? 414 00:22:26,498 --> 00:22:31,638 This is the same kind of commitment that you could have your own BNI. 415 00:22:32,043 --> 00:22:35,483 You have 30 minutes, a one on one with one person, but a lot 416 00:22:35,483 --> 00:22:36,803 of other people are part of it. 417 00:22:37,093 --> 00:22:41,753 And you have the opportunity to touch base with all these 418 00:22:42,143 --> 00:22:44,243 incredible people that are out online. 419 00:22:44,693 --> 00:22:49,393 For the same amount of time that you spend at BNI doing one on one with the 420 00:22:49,403 --> 00:22:54,778 same 30, 40, 50 people every single week, you can do this with thousands of people 421 00:22:55,008 --> 00:22:59,698 and show off who you are, what, you know, who's in your network, what services 422 00:22:59,698 --> 00:23:01,688 you provide, what pain points you solve. 423 00:23:02,078 --> 00:23:04,148 And that's super powerful. 424 00:23:04,318 --> 00:23:09,218 So if you see the power of a networking organisation like BNI, 425 00:23:09,838 --> 00:23:15,138 then that jump to this, to doing a live stream can't be that hard, 426 00:23:15,438 --> 00:23:18,998 Matthew Hughes - King of Video: I do wonder like if you so if you're 427 00:23:18,998 --> 00:23:21,918 not familiar with BNI, it's just a networking event, like, like many 428 00:23:21,918 --> 00:23:26,178 networking events, and they have meetings all around the world. 429 00:23:26,788 --> 00:23:30,104 And you get put in a chapter and it's your chapter and you're supposed to 430 00:23:30,104 --> 00:23:32,672 refer to the people within your chapter. 431 00:23:32,672 --> 00:23:35,411 So what they do as part of that is they have one to one. 432 00:23:35,461 --> 00:23:39,451 So I was just thinking when you're saying that, Doreen, like, imagine if 433 00:23:39,451 --> 00:23:41,471 all those one to ones were live streamed. 434 00:23:41,711 --> 00:23:44,891 Imagine the total reach you could get from all of those people. 435 00:23:45,171 --> 00:23:47,531 Because, you know, they have the one to one so you can get to know each 436 00:23:47,531 --> 00:23:48,791 other's business a little bit more. 437 00:23:49,081 --> 00:23:53,721 And then you're supposed to go out and do the work to get the referrals and stuff. 438 00:23:53,721 --> 00:23:55,411 But actually, that is the thing. 439 00:23:55,411 --> 00:23:56,851 You could just have that talk online. 440 00:23:57,381 --> 00:23:58,621 And that's really the thing. 441 00:23:58,761 --> 00:24:03,221 It'd be great to see, if this podcast becomes more popular, 442 00:24:03,551 --> 00:24:05,051 if people actually take.. 443 00:24:05,051 --> 00:24:08,322 In fact, if you do take this as a general thing, you think I'm going 444 00:24:08,322 --> 00:24:11,505 to start strategy talks type thing. 445 00:24:11,515 --> 00:24:14,815 Let us know come back and let us know maybe the year's time. 446 00:24:15,435 --> 00:24:16,195 How you got on with it? 447 00:24:17,263 --> 00:24:19,413 Doreen, I interviewed Jerry Potter. 448 00:24:19,413 --> 00:24:20,273 Do you know Jerry? 449 00:24:22,233 --> 00:24:22,983 So Jerry Potter? 450 00:24:23,223 --> 00:24:26,553 He has a show, I forgot the name of it now. 451 00:24:26,603 --> 00:24:28,403 It's like five minutes social or something. 452 00:24:28,783 --> 00:24:35,648 He's his YouTube channel is he's got 125, 000 subscribers, really lovely guy and he 453 00:24:35,648 --> 00:24:42,118 said that when he started his channel that he would give it a year and then decide. 454 00:24:42,548 --> 00:24:45,968 Whether it worked or not, and you guys go and listen to the episode, 455 00:24:45,968 --> 00:24:47,118 he's got more about it in there. 456 00:24:47,498 --> 00:24:50,698 But it was just so nice to hear somebody say, like, and 457 00:24:50,708 --> 00:24:52,758 plan for this long term thing. 458 00:24:53,148 --> 00:24:54,608 And it sounds like you've done the same. 459 00:24:54,608 --> 00:25:00,160 And if anyone listening to this is not getting the message that it's a longer 460 00:25:00,220 --> 00:25:03,529 term thing, set your sights on a year. 461 00:25:03,879 --> 00:25:07,949 We're in January when I'm recording this, but set your sights on a year and 462 00:25:07,949 --> 00:25:10,374 then decide whether it's working or not. 463 00:25:10,434 --> 00:25:15,264 Don't do it for a month or for 3 episodes or 6 podcast episodes and 464 00:25:15,264 --> 00:25:20,154 then give in because you just, you're just delaying all of this great 465 00:25:20,334 --> 00:25:22,144 stuff that comes after that fact. 466 00:25:22,854 --> 00:25:25,534 I know you said, I was hoping you'd say, actually Matt, I didn't 467 00:25:25,534 --> 00:25:27,154 get any return straight away. 468 00:25:27,154 --> 00:25:29,394 It took a while, but you were like, no, I'm straight in. 469 00:25:29,394 --> 00:25:30,824 I've got my return, which, 470 00:25:31,299 --> 00:25:31,909 Yeah. 471 00:25:31,924 --> 00:25:32,854 That's the beauty of it, right? 472 00:25:32,854 --> 00:25:33,704 It can happen like that. 473 00:25:33,894 --> 00:25:37,719 And I think probably your audience building and your, 474 00:25:38,559 --> 00:25:40,089 you've got what do they call it? 475 00:25:40,089 --> 00:25:43,139 It's like, um, it's like goodwill. 476 00:25:43,209 --> 00:25:44,299 You've got goodwill out there. 477 00:25:44,299 --> 00:25:46,939 You've done all of this stuff as part of your social media pro stuff, 478 00:25:46,939 --> 00:25:48,319 and you got all that goodwill. 479 00:25:48,319 --> 00:25:52,159 And it's like, you by doing this yourself, you find it finally started 480 00:25:52,159 --> 00:25:54,809 to come back towards you, which is wonderful that it happens so quickly. 481 00:25:56,789 --> 00:25:59,109 Dorien Morin-Van Dam: I was going to say, I think that a lot of us 482 00:25:59,129 --> 00:26:02,329 that are working in marketing, we forget to market ourselves. 483 00:26:02,819 --> 00:26:04,869 And I had forgotten that for a while. 484 00:26:04,909 --> 00:26:10,399 And so this is me saying to the world, hello, I'm here, you know, and 485 00:26:10,399 --> 00:26:15,479 it's as a business owner, you need to do that frequently and a quick, 486 00:26:15,539 --> 00:26:19,979 easy way to do that is by going Live and saying, Hello, I'm here. 487 00:26:20,119 --> 00:26:23,529 I'm still offering the same services and products, but you know, I'm talking 488 00:26:23,529 --> 00:26:26,019 to the audience and here are some things you need to know about me. 489 00:26:26,189 --> 00:26:29,559 It's just kind of waving that hand of saying, I'm available 490 00:26:29,569 --> 00:26:30,479 whenever you're ready. 491 00:26:30,489 --> 00:26:31,169 Reach out to me. 492 00:26:31,579 --> 00:26:34,849 That's what that is. 493 00:26:34,969 --> 00:26:35,069 Matthew Hughes - King of Video: Yeah. 494 00:26:35,069 --> 00:26:35,679 You've reminded.. 495 00:26:35,694 --> 00:26:38,744 One of my favorite quotes is that 'the time to work on your roof is 496 00:26:38,744 --> 00:26:39,994 when the sun is shining on 'it. 497 00:26:40,044 --> 00:26:44,904 So it's something like that, and it talks about the fact that you often as 498 00:26:44,904 --> 00:26:48,754 a business owner, you work on stuff when it's bad, when it's not working or you've 499 00:26:48,754 --> 00:26:52,764 got clients are driving, drying up, but you forget to do it when everything 500 00:26:52,764 --> 00:26:57,594 is good, but that's probably the most important time when you are busy, when 501 00:26:57,594 --> 00:27:01,284 you have got loads of clients, when you've got too much work going on, because if 502 00:27:01,284 --> 00:27:03,554 you don't do it, it does just dry up. 503 00:27:03,554 --> 00:27:06,554 And then you go, Oh my God, like you've just said, you know, marketers, 504 00:27:06,554 --> 00:27:12,174 we forget to do our own stuff and it just leads to bad things going on. 505 00:27:12,214 --> 00:27:13,954 So you've got to keep this momentum. 506 00:27:13,954 --> 00:27:18,064 And the thing that I like about your strategy talks the most is just. 507 00:27:18,224 --> 00:27:20,884 It's one hour, one half an hour every week. 508 00:27:21,204 --> 00:27:23,094 Like who can say they don't have the time? 509 00:27:23,094 --> 00:27:25,554 If you don't have the time for that, there's something else going on in your 510 00:27:25,554 --> 00:27:26,924 business that you need to rectify. 511 00:27:26,924 --> 00:27:30,975 And just before we wrap this up, Dorien, when we're talking about 512 00:27:30,975 --> 00:27:35,465 time and half an hour's time, tell me, we had dinner together. 513 00:27:37,385 --> 00:27:37,755 What was it? 514 00:27:37,805 --> 00:27:39,035 Social Media Marketing World? 515 00:27:39,750 --> 00:27:40,790 Dorien Morin-Van Dam: Yeah, in San Diego 516 00:27:40,925 --> 00:27:42,655 Matthew Hughes - King of Video: and you told me how many kids have you got 517 00:27:43,825 --> 00:27:44,345 Dorien Morin-Van Dam: four. 518 00:27:44,425 --> 00:27:45,845 Matthew Hughes - King of Video: Four, right, four kids. 519 00:27:46,345 --> 00:27:49,745 And we were talking about time and you started telling me all the things that you 520 00:27:49,745 --> 00:27:55,325 do in life, personally and professionally, and I was like, Oh my God, if I could 521 00:27:55,345 --> 00:27:59,395 do it, be as productive as you and still have a smile on my face with all this 522 00:27:59,395 --> 00:28:03,923 stuff that you're juggling, during as a testament that you can do all the things. 523 00:28:04,473 --> 00:28:05,793 And it can work out really well for you. 524 00:28:05,793 --> 00:28:11,200 So just wanting to point that out because I know someone said to me on a meeting 525 00:28:11,200 --> 00:28:13,620 today, they were like, Oh my God, mate, you seem to be doing all the things. 526 00:28:13,620 --> 00:28:15,700 And I was like, yeah, but I look at other people like 527 00:28:15,700 --> 00:28:18,010 Dorien is doing all the things. 528 00:28:18,010 --> 00:28:19,500 I'm like, can I be more Doreen? 529 00:28:20,250 --> 00:28:23,920 So there's always ahead of you or someone doing more or the 530 00:28:23,920 --> 00:28:25,430 perception is they're doing more. 531 00:28:25,530 --> 00:28:26,890 They're probably doing worthless. 532 00:28:27,150 --> 00:28:27,510 Dorien Morin-Van Dam: Right. 533 00:28:27,540 --> 00:28:29,475 And, and, and one of the things that I want to point 534 00:28:29,485 --> 00:28:31,325 out is that I'm an early bird. 535 00:28:31,355 --> 00:28:33,415 So I do the strategy talks at 8 AM. 536 00:28:33,714 --> 00:28:35,767 It's my most productive time. 537 00:28:35,767 --> 00:28:38,957 So when you think about doing this going to be my last step here, because I know 538 00:28:38,957 --> 00:28:43,492 we're wrapping it up, but you don't have to do it during business hours. 539 00:28:43,542 --> 00:28:47,112 If you are an early bird, you get up at 6 AM and you want to record your show 540 00:28:47,112 --> 00:28:48,812 and you get guests to come on at 6 AM. 541 00:28:49,132 --> 00:28:49,762 Go do it. 542 00:28:49,812 --> 00:28:52,832 Or if you want to do it at 9 o'clock at night, if your best thinking is 543 00:28:52,832 --> 00:28:57,442 in the evening, the brilliant thing about having a show is that you set 544 00:28:57,452 --> 00:29:01,482 the stage and you can do it when you have that little bit of extra time. 545 00:29:01,492 --> 00:29:03,962 There are people that I know do it on the weekend, right? 546 00:29:04,142 --> 00:29:07,632 Not that I want to do that on the weekend, but I actually had somebody reach out 547 00:29:07,632 --> 00:29:13,732 to me this week that I have my first show of the season and it's at 8 AM. 548 00:29:13,882 --> 00:29:15,762 And he said, Hey, just a tip. 549 00:29:16,082 --> 00:29:17,702 Why don't you do it at later? 550 00:29:17,702 --> 00:29:21,052 Because then I'm on Pacific time that I can watch a show, cause 551 00:29:21,052 --> 00:29:22,602 I'm not getting up at 5 AM. 552 00:29:23,127 --> 00:29:25,507 And I said, that's a great job. 553 00:29:25,507 --> 00:29:26,377 I appreciate it. 554 00:29:26,407 --> 00:29:27,457 It's my show. 555 00:29:27,617 --> 00:29:31,957 I actually, my audience is mostly on the East coast and I want to 556 00:29:32,057 --> 00:29:36,377 grab the European So if I do it at 10 AM, that means everybody in 557 00:29:36,377 --> 00:29:38,167 the UK and in Europe is eating. 558 00:29:38,177 --> 00:29:39,377 They're not going to watch my show. 559 00:29:39,397 --> 00:29:42,917 So I want to do it at 8 AM when they can watch it because it's like 560 00:29:42,917 --> 00:29:44,537 1 or 2 o'clock in the afternoon. 561 00:29:44,867 --> 00:29:45,987 It's my prerogative. 562 00:29:46,007 --> 00:29:47,577 That's who I'm targeting. 563 00:29:47,937 --> 00:29:48,787 And that's why I do it. 564 00:29:48,787 --> 00:29:53,747 Plus if I did it at 10 AM, which I did the first year, my whole morning was 565 00:29:53,747 --> 00:29:59,297 busy getting ready for the show and now I get up, I get ready for the show. 566 00:29:59,317 --> 00:30:02,757 My show ends at 8:30 AM, I can start my work day. 567 00:30:02,907 --> 00:30:04,227 So that works for me. 568 00:30:04,487 --> 00:30:09,167 So you get to decide on how this is going to work for you once you 569 00:30:09,167 --> 00:30:10,672 decide to do a show like this. 570 00:30:10,732 --> 00:30:10,762 Matthew Hughes - King of Video: Yes. 571 00:30:10,832 --> 00:30:12,122 Yeah, I love that. 572 00:30:12,122 --> 00:30:13,452 And it's about setting your own boundaries, right? 573 00:30:13,452 --> 00:30:16,202 I, my wife's doing some boundaries work at the moment. 574 00:30:16,825 --> 00:30:19,645 I said to her recently, I was like, I'm going to do some 575 00:30:19,645 --> 00:30:21,095 content creation on Saturday. 576 00:30:21,095 --> 00:30:25,585 I've talked about this a lot and I think I'm just going to work on Saturdays and 577 00:30:25,945 --> 00:30:28,695 she would, you know, we talked about boundaries, like, but isn't that the 578 00:30:28,695 --> 00:30:29,953 weekend isn't the time you have off? 579 00:30:29,953 --> 00:30:30,855 And I was like, yeah, it is. 580 00:30:30,855 --> 00:30:34,285 But if I don't, if I don't do work and I've got a lot I want 581 00:30:34,285 --> 00:30:37,335 to achieve this year, I was like, I'll just sit gaming on my Xbox. 582 00:30:37,495 --> 00:30:40,385 Like, it's not like I'm, if it was time I was missing with my 583 00:30:40,385 --> 00:30:43,175 kids, my kids are usually out now, you know, they're teenagers. 584 00:30:43,615 --> 00:30:44,875 I was like, then that's fair enough. 585 00:30:44,875 --> 00:30:46,585 But I was just, I'd just be gaming. 586 00:30:46,585 --> 00:30:48,375 I was like, I think I'd rather focus on my business. 587 00:30:48,395 --> 00:30:51,475 So it's just about your own boundaries, what you decide you want 588 00:30:51,475 --> 00:30:53,275 to do with the time that you've got. 589 00:30:53,895 --> 00:30:58,675 Love that you're not letting other people dictate when you should do these things. 590 00:30:58,675 --> 00:31:01,645 Why would you, like, cause you'll hate it in the end as well. 591 00:31:01,645 --> 00:31:04,830 You know, when it's causing you issues in your own schedule. 592 00:31:04,890 --> 00:31:05,820 You'll just hate doing it. 593 00:31:06,000 --> 00:31:06,240 Dorien Morin-Van Dam: Right. 594 00:31:07,220 --> 00:31:08,545 No, you have to enjoy it. 595 00:31:08,545 --> 00:31:12,435 And you have to, you know, get over yourself getting on video. 596 00:31:12,435 --> 00:31:15,555 The first, I think, strategy talks I did, I'm like, this is my first one. 597 00:31:15,745 --> 00:31:16,915 You know what the topic was? 598 00:31:17,440 --> 00:31:22,470 Imposter Syndrome, because I was like, I don't know, should I be doing a show? 599 00:31:22,490 --> 00:31:23,410 Is anybody going to watch? 600 00:31:23,440 --> 00:31:26,510 So I asked a friend to come on and I'm like, you're my friend. 601 00:31:26,510 --> 00:31:27,800 Can we talk about this together? 602 00:31:27,800 --> 00:31:28,780 And she's like, sure. 603 00:31:29,010 --> 00:31:30,000 That was my first show. 604 00:31:30,130 --> 00:31:30,510 Matthew Hughes - King of Video: Brilliant. 605 00:31:31,510 --> 00:31:31,840 Brilliant. 606 00:31:31,850 --> 00:31:33,130 Doreen, thanks so much. 607 00:31:33,220 --> 00:31:37,180 Let people know where they can find out about you and strategy talks and 608 00:31:37,180 --> 00:31:38,410 all of that, all that good stuff. 609 00:31:39,350 --> 00:31:39,600 Dorien Morin-Van Dam: Okay. 610 00:31:39,600 --> 00:31:41,680 The best place to reach me is on LinkedIn. 611 00:31:41,750 --> 00:31:42,860 I would love a follow. 612 00:31:42,860 --> 00:31:44,880 Can you could send a connection request? 613 00:31:44,890 --> 00:31:46,320 It's Dorien Morin-Van Dam. 614 00:31:46,640 --> 00:31:50,490 If you put in #strategytalks, you should probably also find my shows. 615 00:31:50,810 --> 00:31:54,530 I go Live Tuesday, Tuesdays, 8 AM on Eastern time. 616 00:31:54,820 --> 00:31:57,710 So if you're in the UK, that would be 1 o'clock in the afternoon. 617 00:31:57,710 --> 00:32:00,130 If you're the rest of Europe, 2 o'clock in the afternoon. 618 00:32:00,520 --> 00:32:04,190 And yeah, most Tuesdays that's where I am, but connect with me on LinkedIn. 619 00:32:04,190 --> 00:32:07,860 Send me a message and say, I listened to your podcast with Matt and I'm 620 00:32:07,860 --> 00:32:11,870 really looking forward to being in the UK in May and meeting everybody. 621 00:32:11,870 --> 00:32:12,300 Matthew Hughes - King of Video: Good. 622 00:32:12,300 --> 00:32:15,910 And that's the most important thing, is you're here in 623 00:32:16,010 --> 00:32:18,380 May in Birmingham, May 23rd. 624 00:32:18,480 --> 00:32:20,650 The link will be in the show notes as well. 625 00:32:21,060 --> 00:32:22,770 So make sure you get over to TubeFest.live. 626 00:32:23,030 --> 00:32:25,850 The great thing about the speakers, I've said this before, these are 627 00:32:25,850 --> 00:32:29,969 not the speakers that will come out, do the session, and disappear. 628 00:32:30,279 --> 00:32:32,819 We will, there will be mingling that we're watching the other sessions that 629 00:32:32,819 --> 00:32:37,749 we're talking about this stuff so do head over to and join us on May the 23rd. 630 00:32:38,179 --> 00:32:38,349 All right. 631 00:32:38,379 --> 00:32:39,709 My name is Matt Hughes, King of Video. 632 00:32:39,739 --> 00:32:40,859 Thank you so much, Dorien. 633 00:32:41,169 --> 00:32:42,279 See you next time guys.