1 00:00:02,460 --> 00:00:04,320 Janice Porter: Kelly, Hello everyone, and welcome to this 2 00:00:04,320 --> 00:00:09,420 week's episode of relationships rule. Today I'm joined by Kelly 3 00:00:09,420 --> 00:00:12,480 Sinclair, award winning marketing strategist, brand 4 00:00:12,480 --> 00:00:15,600 visibility coach and host of the top ranked entrepreneur 5 00:00:15,720 --> 00:00:19,380 entrepreneur school podcast. Kelly's mission is to help 6 00:00:19,380 --> 00:00:22,640 purpose driven entrepreneurs stand out authentically in a 7 00:00:22,640 --> 00:00:26,960 noisy digital world. Recently, she's been exploring how tools 8 00:00:26,960 --> 00:00:31,460 like chat GPT can support, not replace the human voice in 9 00:00:31,460 --> 00:00:35,780 branding. In this episode, we'll unpack how entrepreneurs can 10 00:00:35,780 --> 00:00:39,200 stay true to their message while using AI to expand their reach 11 00:00:39,440 --> 00:00:43,900 and deepen client relationships. Welcome to the show. Thank you, 12 00:00:43,900 --> 00:00:46,240 Kelly Sinclair: Janice, I'm so excited for our conversation. 13 00:00:46,240 --> 00:00:49,720 We've had a few pre chats, and that always gets me fired up to 14 00:00:49,720 --> 00:00:51,760 dive in the content. 15 00:00:52,240 --> 00:00:53,860 Janice Porter: Yes, and actually, you've been on my 16 00:00:53,860 --> 00:00:57,820 podcast before. You were one of the early episodes that I think 17 00:00:57,820 --> 00:01:00,480 I did. I didn't look it up, but I know it was a few years ago, 18 00:01:00,480 --> 00:01:00,960 previous 19 00:01:00,960 --> 00:01:03,600 Kelly Sinclair: Yes, yes. Congratulations on continuing 20 00:01:03,600 --> 00:01:08,160 your podcast for so long. I know it's it's a labor of love to 21 00:01:08,160 --> 00:01:11,820 produce a show, especially consistently for a number of 22 00:01:11,820 --> 00:01:12,360 years. 23 00:01:12,360 --> 00:01:15,540 Janice Porter: So five years been five years, five years, 24 00:01:15,600 --> 00:01:18,720 Kelly Sinclair: that's when podcast started, isn't it? 25 00:01:18,720 --> 00:01:21,140 Janice Porter: Well, it isn't because Michelle, who we both 26 00:01:21,140 --> 00:01:25,340 know, who helped us get started. She's been doing it since like, 27 00:01:25,340 --> 00:01:31,220 2012 Wow, a long time. That's a long time, but, but you've been 28 00:01:31,220 --> 00:01:33,620 doing yours for a long time, too. Yeah, 29 00:01:33,620 --> 00:01:36,080 Kelly Sinclair: my show's been two and a half years. I'm like 30 00:01:36,080 --> 00:01:38,300 130 episodes ish, 31 00:01:38,960 --> 00:01:40,960 Janice Porter: yeah. So we'll pat ourselves on the back, and 32 00:01:40,960 --> 00:01:44,020 now we'll just keep moving forward. So moving forward 33 00:01:44,680 --> 00:01:48,940 really is a great segue into AI. So your message is all about 34 00:01:48,940 --> 00:01:52,540 visibility and visibility with heart. So how did you first 35 00:01:52,600 --> 00:01:56,260 become curious about using AI tools like chatgpt in your 36 00:01:56,260 --> 00:01:59,320 branding process? How did you start to get involved? 37 00:01:59,680 --> 00:02:02,700 Kelly Sinclair: Okay, so it's a really unconventional story, 38 00:02:02,700 --> 00:02:07,500 actually, because I'm not a tech person. Like, I'm not afraid of 39 00:02:07,500 --> 00:02:10,380 tech, I understand it and everything, but, like, you 40 00:02:10,380 --> 00:02:13,080 wouldn't be like, Oh, I know who to call for that. It's Kelly, 41 00:02:13,320 --> 00:02:13,620 yeah. 42 00:02:13,920 --> 00:02:15,300 Janice Porter: Same with me. Same with me. 43 00:02:15,539 --> 00:02:17,879 Kelly Sinclair: Like, I'm not an early adopter. I don't have the 44 00:02:17,879 --> 00:02:21,919 latest, you know, hardware, things, yeah, those, any of 45 00:02:21,919 --> 00:02:27,379 those things. Last summer I was actually, well, honestly, I've 46 00:02:27,379 --> 00:02:31,339 been in with, like, pivot for quite a while, like a transition 47 00:02:31,339 --> 00:02:35,299 in what my business does and, and it's because, because, quite 48 00:02:35,299 --> 00:02:37,819 honestly, it's hard to be a brand strategist. People don't 49 00:02:37,819 --> 00:02:41,019 know what brand strategy is. They don't get why they would 50 00:02:41,019 --> 00:02:44,199 really need that or and it's not like, you know how they say you 51 00:02:44,199 --> 00:02:48,159 should sell medicine and not a vitamin. It's it feels more like 52 00:02:48,159 --> 00:02:52,899 a vitamin. Like to have clarity, to have a plan, to to know what 53 00:02:52,899 --> 00:02:55,539 you are talking about. Like, that sounds like a nice to have. 54 00:02:55,539 --> 00:02:58,719 So I've always kind of struggled because only, like, a small, 55 00:02:58,719 --> 00:03:01,379 selective few people, like, get it, and I'm like, Okay, I just, 56 00:03:01,379 --> 00:03:05,339 I want to be able to do what I know is really transformational 57 00:03:05,339 --> 00:03:09,659 work, to be able to work with clients on really going, like 58 00:03:09,659 --> 00:03:12,899 navigating this whole understanding and articulation 59 00:03:12,899 --> 00:03:16,379 of who they are and who they're for, so that they can feel 60 00:03:16,379 --> 00:03:20,039 really excited about it, so that their business, Like, is 61 00:03:20,099 --> 00:03:24,199 attached to that passion, right? And so I was doing my own soul 62 00:03:24,199 --> 00:03:30,559 searching of, how do I reinvent myself and find a way to look at 63 00:03:30,559 --> 00:03:34,639 how I'm showing up differently, because whatever has been 64 00:03:34,639 --> 00:03:37,339 happening, it just doesn't feel like it's been working for me. 65 00:03:37,819 --> 00:03:43,959 Okay? So I have a beautiful friend who does human design, 66 00:03:44,799 --> 00:03:49,539 among other things, to help you unlock what your actual personal 67 00:03:49,539 --> 00:03:52,059 blueprint is and the way that you're supposed to show up in 68 00:03:52,059 --> 00:03:55,179 this world. And without going into the whole like language of 69 00:03:55,179 --> 00:03:58,419 what human design is, essentially, there's five energy 70 00:03:58,419 --> 00:04:01,199 types, and you kind of get a bit of a profile for yourself. And 71 00:04:01,199 --> 00:04:05,279 there's some like, standards of what, like, What Works, which 72 00:04:05,459 --> 00:04:08,639 I'm, versus what doesn't work. And it's a really interesting 73 00:04:08,639 --> 00:04:12,299 not just like, it's not a personality test, but it's kind 74 00:04:12,299 --> 00:04:15,239 of like astrology meets personality meets, like, a whole 75 00:04:15,239 --> 00:04:17,879 bunch of things put together, and you basically put your birth 76 00:04:17,879 --> 00:04:21,139 date in and find out what you are. It's magic. And I like that 77 00:04:21,139 --> 00:04:24,319 kind of stuff. So I was exploring this with her, and 78 00:04:24,319 --> 00:04:27,799 she, you know, we uncovered, I'm a generator. That's my energy 79 00:04:27,799 --> 00:04:33,139 type. And one of the things that a generator needs is to like my 80 00:04:33,139 --> 00:04:38,299 strategy to move forward is to respond like, for example, I I 81 00:04:38,299 --> 00:04:42,039 hate deciding what's for dinner. I need, like, two options I 82 00:04:42,039 --> 00:04:45,339 need. I need, like, close ended questions, like open ended 83 00:04:45,339 --> 00:04:48,939 questions. Sometimes, like, make me Twitch, because I just can't, 84 00:04:49,239 --> 00:04:52,959 like, feel into what I want. I have to start asking myself, do 85 00:04:52,959 --> 00:04:56,439 I want this? Do I want this? Do I want this? So then it was 86 00:04:56,439 --> 00:05:00,479 like, my gosh, there's this thing called Chat GBT. I could 87 00:05:00,479 --> 00:05:07,139 respond to all day long. So it really, it really started as me 88 00:05:07,499 --> 00:05:10,499 experimenting with, like, having something to reflect with, like 89 00:05:10,499 --> 00:05:14,519 to have conversations, to get feedback and input and and 90 00:05:14,519 --> 00:05:17,999 perspectives, and to not just feel like I was, you know, in my 91 00:05:17,999 --> 00:05:22,699 own head all the time, trying to think things through and and so 92 00:05:22,699 --> 00:05:25,399 that's where it started, and where I started getting really 93 00:05:25,399 --> 00:05:29,839 excited, and I didn't have a blueprint of how I could engage 94 00:05:29,839 --> 00:05:32,539 with this. I was like, I'm just going to ask it whatever I want 95 00:05:32,539 --> 00:05:35,839 and see how it goes, and then figure things out from there. 96 00:05:36,679 --> 00:05:39,439 And so then, essentially, I learned that I really liked 97 00:05:39,439 --> 00:05:42,699 having this kind of tool. And the other piece you need to know 98 00:05:42,699 --> 00:05:46,899 about me is that I value time more than anything else, 99 00:05:46,960 --> 00:05:49,240 Janice Porter: right? You have two little kids, two young kids, 100 00:05:49,240 --> 00:05:50,860 and I can understand why. Yeah, 101 00:05:50,860 --> 00:05:53,320 Kelly Sinclair: absolutely. I lost I started my business 102 00:05:53,320 --> 00:05:56,680 because I lost my mom to breast cancer, and I have that very 103 00:05:56,680 --> 00:06:00,480 personal experience of knowing how short life is, and I'm not 104 00:06:00,480 --> 00:06:05,040 willing to create a business or have a career that steals my 105 00:06:05,040 --> 00:06:06,000 time away from 106 00:06:06,120 --> 00:06:09,000 Janice Porter: the people that I love. And makes total sense, for 107 00:06:09,000 --> 00:06:09,420 sure. 108 00:06:09,960 --> 00:06:13,140 Kelly Sinclair: And so I see the opportunity here with how we can 109 00:06:13,140 --> 00:06:18,480 have tools like this that can allow us to to, you know, grow 110 00:06:18,480 --> 00:06:22,100 in the way that we want, without spending all that time, yeah, 111 00:06:22,100 --> 00:06:27,800 Janice Porter: for sure. Well, one of the things that I hear a 112 00:06:27,800 --> 00:06:31,220 lot is that people worry that AI might make their brand feel 113 00:06:31,220 --> 00:06:35,120 generic or robotic. What's your perspective on keeping things 114 00:06:35,120 --> 00:06:35,720 human? 115 00:06:36,320 --> 00:06:38,960 Kelly Sinclair: Yes, so I love this that we're talking about, 116 00:06:38,960 --> 00:06:43,840 like authenticity in using a tool like this that can and 117 00:06:43,900 --> 00:06:46,960 like, if you've experienced it for a while, and I will only 118 00:06:46,960 --> 00:06:50,020 speak to chat GBT because it's the only one I personally use. 119 00:06:50,140 --> 00:06:53,200 Janice Porter: I do too. That's the only one I use because I'm 120 00:06:53,200 --> 00:06:56,440 wanting to get comfortable with one, and not, you know, have to 121 00:06:56,440 --> 00:06:57,400 use more than one. 122 00:06:57,400 --> 00:06:59,680 Kelly Sinclair: Yeah, exactly. And so, for the same reasons. 123 00:07:01,660 --> 00:07:05,700 And so it used to be quite robotic, like you can still 124 00:07:05,700 --> 00:07:10,320 sniff out an AI created piece of content on the internet fairly 125 00:07:10,320 --> 00:07:17,340 easily, right? So we need to think about how to adapt that 126 00:07:17,340 --> 00:07:21,260 and and enhance it so that it really understands how to speak 127 00:07:21,500 --> 00:07:24,440 our language, right? So that it is 128 00:07:24,440 --> 00:07:27,380 Janice Porter: say, our language you, I think, probably like me, 129 00:07:27,380 --> 00:07:31,220 mean, like the way I speak and the way you speak, not just the 130 00:07:31,220 --> 00:07:32,480 way humans speak. 131 00:07:32,780 --> 00:07:37,040 Kelly Sinclair: Yes, exactly. It needs to understand you, your 132 00:07:37,040 --> 00:07:42,100 own tone, your style, your thought process like it needs to 133 00:07:42,340 --> 00:07:46,660 it needs to represent you. And so this is where magic has 134 00:07:46,660 --> 00:07:52,360 started to happen. Because I I, what I do when I'm working in 135 00:07:52,360 --> 00:07:56,680 brand strategy with people, is, is a process of exploration, of 136 00:07:56,680 --> 00:08:01,800 understanding who you are, who you're for, why it matters, like 137 00:08:01,800 --> 00:08:05,520 to you, to them, like how you're serving, how, how you're showing 138 00:08:05,520 --> 00:08:12,480 up. And that really creates a messaging packet for which I 139 00:08:12,480 --> 00:08:17,100 call my brand calibration, okay? And that becomes a tool. The 140 00:08:17,100 --> 00:08:21,080 process itself is clarity inducing, but then it creates a 141 00:08:21,080 --> 00:08:26,000 tool, like a document, yeah, that you can then feed back into 142 00:08:26,720 --> 00:08:31,820 AI. So now it has this lens of, now I'm Janice when I'm 143 00:08:31,820 --> 00:08:35,660 speaking, right? And this is the way Janice would answer that. 144 00:08:35,660 --> 00:08:38,300 This is the way Janice would write that email. This is the 145 00:08:38,300 --> 00:08:42,820 way Janice would create her podcast show notes. This is the 146 00:08:42,820 --> 00:08:44,920 way Janice would script a podcast, 147 00:08:44,920 --> 00:08:48,220 Janice Porter: right? So when you're working with a client, a 148 00:08:48,220 --> 00:08:52,960 brand strategy, a brand branding client to do this, are you 149 00:08:54,760 --> 00:08:59,200 because this to me when I first started, and I was doing some 150 00:08:59,200 --> 00:09:04,380 things with LinkedIn training, and I was using AI chat to help 151 00:09:04,380 --> 00:09:09,000 me with some of that. At first, I didn't know whether I should 152 00:09:09,000 --> 00:09:14,280 tell my client or not tell my client that I'm using that. So 153 00:09:14,280 --> 00:09:15,420 what's your take on that? 154 00:09:15,960 --> 00:09:19,560 Kelly Sinclair: Yeah, I feel like, you know, it's a tool that 155 00:09:19,560 --> 00:09:23,360 exists, and leveraging tools that exist is just a smart thing 156 00:09:23,360 --> 00:09:27,560 to do. There becomes, you know, I think there's a lot of 157 00:09:27,560 --> 00:09:31,100 different opinions on this as far as well. Am I really using 158 00:09:31,100 --> 00:09:36,020 my own brain, you know? Am I saying that, you know, a robot 159 00:09:36,020 --> 00:09:41,000 is smarter than me any of these things? And the truth is, I used 160 00:09:41,000 --> 00:09:44,500 to create like, I worked at a PR firm earlier on in my career, 161 00:09:44,800 --> 00:09:49,180 and we would write communication strategies right which basically 162 00:09:49,180 --> 00:09:52,300 say, like, what are you trying to say? Who are you talking to? 163 00:09:52,300 --> 00:09:54,880 What are the best ways to do that it could map out, like, a 164 00:09:54,880 --> 00:09:58,960 timeline, like, for a campaign, those kinds of things. And those 165 00:09:58,960 --> 00:10:01,920 would take, we would bill. About 20 to 25 hours for 166 00:10:01,919 --> 00:10:03,899 Janice Porter: those Yeah, I was gonna say that would take a long 167 00:10:03,899 --> 00:10:05,339 time. Yeah, I can do the 168 00:10:05,399 --> 00:10:09,539 Kelly Sinclair: exact same thing now in under three hours. Yeah, 169 00:10:09,539 --> 00:10:13,559 like with, and that is that's without even having built a bot 170 00:10:13,559 --> 00:10:18,059 to help me. It's just using, using it to say, change this. 171 00:10:18,059 --> 00:10:20,239 This is the goal. Like, these are the sections. This is the 172 00:10:20,239 --> 00:10:23,059 way I like it to come in. Here's some examples of ones I've done 173 00:10:23,059 --> 00:10:26,899 before, and it's really, I think this is an interesting age to be 174 00:10:26,959 --> 00:10:30,859 in, because we are we as humans now have the experience that we 175 00:10:30,859 --> 00:10:33,559 have pre having these tools, it's going to be a whole 176 00:10:33,559 --> 00:10:36,739 different conversation on like, how our kids grow up using this, 177 00:10:37,099 --> 00:10:40,539 right? But I know how I what I want it to create, and I know 178 00:10:40,539 --> 00:10:43,419 the right questions to ask it, and so therefore it's still 179 00:10:43,419 --> 00:10:47,499 going through my thought process. It's just faster. So to 180 00:10:47,739 --> 00:10:50,799 me, the output is just way better with the support. Like 181 00:10:50,799 --> 00:10:55,299 I'm able to give you a significantly more robust plan 182 00:10:55,359 --> 00:10:58,419 than if I was manually doing it. Otherwise you would have to pay 183 00:10:58,419 --> 00:10:59,259 me so much money, 184 00:10:59,620 --> 00:11:02,460 Janice Porter: right? And for my experience with the LinkedIn 185 00:11:02,460 --> 00:11:07,200 clients was when I started to do it, I never said anything. I'd 186 00:11:07,200 --> 00:11:10,440 show them what I had put together, but I would never say 187 00:11:10,440 --> 00:11:14,520 anything. Now, of course, I only did that for a little while, and 188 00:11:14,520 --> 00:11:18,420 then I started to realize that some of my clients would say, 189 00:11:18,480 --> 00:11:22,520 Oh, let me put that in chat GPT, and see what it comes up with. 190 00:11:22,520 --> 00:11:27,140 So they were on board, right? So then I started to say, Well, I 191 00:11:27,140 --> 00:11:29,720 actually took this, this and this, and I've put this in chat, 192 00:11:29,720 --> 00:11:33,080 and this is what it came up with, and I'd like to go through 193 00:11:33,080 --> 00:11:37,340 that with you so that we can make it really speak to who you 194 00:11:37,340 --> 00:11:43,360 are. And so having the guideline has actually been making it move 195 00:11:43,420 --> 00:11:46,360 more quickly, because sometimes people aren't that creative, and 196 00:11:46,360 --> 00:11:49,780 they're not sure, and I can only put so many words in their 197 00:11:49,780 --> 00:11:55,300 mouth, but when they see it on paper and and sometimes I say, I 198 00:11:55,300 --> 00:11:57,940 think this is a great piece, but I want to move it down here. I 199 00:11:57,940 --> 00:12:01,800 want this to be the you know, so I will reuse it as a as a 200 00:12:01,980 --> 00:12:04,920 starting point, but it's never the finished product. And 201 00:12:04,920 --> 00:12:09,840 that's, I think, important to note as well, that it's a great 202 00:12:11,100 --> 00:12:14,220 it's a great tool to get started, but you have to put 203 00:12:14,340 --> 00:12:17,100 yourself into it, or the person that you're working with into 204 00:12:17,100 --> 00:12:17,340 it, 205 00:12:18,539 --> 00:12:22,219 Kelly Sinclair: yeah, and so definitely, like that's where, 206 00:12:22,279 --> 00:12:27,019 that's the entry point into using AI is to not have to have 207 00:12:27,019 --> 00:12:31,219 a blank screen, to have things to reflect on, to access, like 208 00:12:31,639 --> 00:12:37,339 the expansive knowledge base that has been has been created 209 00:12:37,399 --> 00:12:43,419 through those tools. But also, there are ways that you can make 210 00:12:43,419 --> 00:12:47,139 it a full finished product based on knowing what to tell it what 211 00:12:47,139 --> 00:12:52,419 to do. That's true, right? Yeah, so I would say yes and to Yes, 212 00:12:52,419 --> 00:12:52,839 yeah, 213 00:12:52,899 --> 00:12:54,519 Janice Porter: okay, fair enough. And it depends what 214 00:12:54,519 --> 00:12:58,479 you're doing with the client, for sure. Yeah. Okay, so let's, 215 00:12:58,539 --> 00:13:03,299 let's take a look at your I know you talk about 10 Minute 10 216 00:13:03,299 --> 00:13:07,319 minutes a day, visibility strategy. How does AI support? 217 00:13:07,319 --> 00:13:09,839 Well, first of all, tell us about that. And then, how does 218 00:13:10,079 --> 00:13:12,959 AI support that rhythm without losing the personal touch? 219 00:13:13,440 --> 00:13:16,920 Kelly Sinclair: Yeah. So we know that if you want to grow your 220 00:13:16,920 --> 00:13:20,240 business, you have to show up. You need to tell people about 221 00:13:20,240 --> 00:13:24,440 it, right? And so thinking about all of the different places that 222 00:13:24,440 --> 00:13:28,340 you can do that, all the different methods for what I 223 00:13:28,340 --> 00:13:32,240 blanket call visibility, right? So whether that's LinkedIn, 224 00:13:32,540 --> 00:13:35,780 networking events, these are things I know your clients are 225 00:13:35,780 --> 00:13:39,140 definitely interested. People who are here, doing 226 00:13:39,140 --> 00:13:43,300 collaborations, email list building, being on social media, 227 00:13:43,600 --> 00:13:47,860 like, advertising, media relations, public relations, 228 00:13:48,280 --> 00:13:52,780 events, all the things right, like, and as somebody who's 229 00:13:52,780 --> 00:13:56,680 worked in this industry for like, I mean, in communications 230 00:13:56,860 --> 00:14:00,840 for close to 20 years, all of it works, and also all of it 231 00:14:00,840 --> 00:14:04,500 doesn't work. So it depends on you. This is where we have to 232 00:14:04,500 --> 00:14:07,980 come up with a match, you know, between you and what is going to 233 00:14:07,980 --> 00:14:10,980 be in alignment for you and your brand. That's why we do all of 234 00:14:10,980 --> 00:14:15,360 that brand calibration work as part of this. But I know that 235 00:14:15,360 --> 00:14:18,180 thinking about all of those things, especially when you're 236 00:14:18,180 --> 00:14:22,220 not a marketer, naturally, it's like, that's overwhelming. I 237 00:14:22,220 --> 00:14:25,220 can't do all of that. And also, do I have to do all of that? 238 00:14:25,580 --> 00:14:30,020 Yeah, right. And so I have to tell a story, because a couple 239 00:14:30,020 --> 00:14:33,920 of summers ago, I'll be coming up, two years ago, I, for the 240 00:14:33,920 --> 00:14:38,000 first time, did not put my kids in camps every single week. And 241 00:14:38,000 --> 00:14:41,500 I was like, Oh no, the kids are going to be home. How am I going 242 00:14:41,500 --> 00:14:47,560 to keep moving things forward without, you know, while they're 243 00:14:47,560 --> 00:14:50,440 here, asking me for snacks and to put set up the sprinkler and 244 00:14:50,440 --> 00:14:52,780 to, like, go on play dates and go to the park and all the 245 00:14:52,780 --> 00:14:55,240 things. I also bought a paddle board and really wanted to use 246 00:14:55,600 --> 00:14:59,920 that. So I was like, hey, I need to figure out a way to, like, I. 247 00:15:00,000 --> 00:15:03,480 Really hone in on what is going to be effective, like, what's 248 00:15:03,480 --> 00:15:09,180 going to move the ball forward for me and I, I can do it in 10 249 00:15:09,180 --> 00:15:12,720 minutes a day, right? This doesn't mean like, hours and 250 00:15:12,720 --> 00:15:17,820 hours of content creation, like, I don't have time for that. What 251 00:15:17,820 --> 00:15:22,460 I do know is a couple of things. One, the visibility has to 252 00:15:22,460 --> 00:15:26,420 involve somebody else. So this could mean like, I reached out 253 00:15:26,420 --> 00:15:30,140 to Janice and said, Hey, let's have a connection, like, 254 00:15:30,140 --> 00:15:33,620 reconnect, call that kind of thing, right? Where I followed 255 00:15:33,620 --> 00:15:36,440 up with a previous client and checked in with how they're 256 00:15:36,440 --> 00:15:40,540 doing, which could lead to, oh, I need to do more work with you, 257 00:15:40,780 --> 00:15:45,640 yeah, right. Or a collaboration, like, Oh, hey, I really want to 258 00:15:45,640 --> 00:15:48,700 introduce you to this other person, because I think you 259 00:15:48,700 --> 00:15:52,840 would hit it off and blah, blah, blah, like, those are the little 260 00:15:52,840 --> 00:15:57,880 kinds of moves that I'm talking about with visibility. And then 261 00:15:58,300 --> 00:16:01,620 fast forward now to incorporating AI into this 262 00:16:01,620 --> 00:16:07,080 situation. I now say, like, like, I said, everything works 263 00:16:07,080 --> 00:16:09,360 and everything doesn't. There's things that are what I call 264 00:16:09,360 --> 00:16:13,260 performative, which is, which is doing things for the sake of 265 00:16:13,260 --> 00:16:16,560 feeling like you're doing something, or to be seen to be 266 00:16:16,560 --> 00:16:20,360 doing something. And most of the time, that's a random social 267 00:16:20,360 --> 00:16:24,500 media post that doesn't have a strategy attached to it, or like 268 00:16:24,500 --> 00:16:27,980 commenting on somebody else's post on social like things that 269 00:16:27,980 --> 00:16:32,120 we believe that we're supposed to do and be effective, but not 270 00:16:32,120 --> 00:16:36,800 by themselves, versus strategic visibility, which we think takes 271 00:16:36,800 --> 00:16:40,840 longer, like getting ourselves onto a podcast or speaking on a 272 00:16:40,840 --> 00:16:47,200 stage, or securing a collage, JV collaboration, an email bundle, 273 00:16:47,200 --> 00:16:52,360 whatever. And I said, now we can do either of those things in the 274 00:16:52,360 --> 00:16:57,040 same amount of time with AI. So if you have 10 minutes, you can 275 00:16:57,160 --> 00:17:02,520 just as easily pitch yourself to a podcast or write it really 276 00:17:02,520 --> 00:17:06,060 nice, email, follow up to somebody or do something like 277 00:17:06,060 --> 00:17:10,320 that, versus what you think you have to do on social media. 278 00:17:10,559 --> 00:17:14,459 Janice Porter: Lovely. Yeah, that's great. Use your time 279 00:17:14,459 --> 00:17:19,259 wisely. Use it effectively. And as I recall, I think you wrote 280 00:17:19,259 --> 00:17:23,839 about that experience, and how, by doing that, that summer, you 281 00:17:23,839 --> 00:17:28,999 created a lot more events and then business for yourself, 282 00:17:28,999 --> 00:17:29,419 right? 283 00:17:29,480 --> 00:17:32,360 Kelly Sinclair: Yeah, because visibility is a habit. So this 284 00:17:32,360 --> 00:17:34,940 is the other thing, right? Like, we live in a world of instant 285 00:17:34,940 --> 00:17:38,180 gratification, where we're, like, just wanting everything to 286 00:17:38,180 --> 00:17:42,340 happen right away. And while AI can satisfy that need a little 287 00:17:42,340 --> 00:17:44,500 bit, because you're like, I need to write an email. And it's 288 00:17:44,500 --> 00:17:50,200 like, here's the email. You also know that relationships, and 289 00:17:50,200 --> 00:17:53,620 this is your core philosophy as well, they take time to build, 290 00:17:53,620 --> 00:17:57,940 and they are the most important thing that you have when you're 291 00:17:57,940 --> 00:18:01,260 thinking about growth, and so when you're building habit, if 292 00:18:01,260 --> 00:18:04,680 you're spending 10 minutes a day or less doing visibility, you 293 00:18:04,680 --> 00:18:08,760 are creating a habit by doing that regularly. It becomes just 294 00:18:08,760 --> 00:18:12,180 part of your daily routine that you're doing, and then you're 295 00:18:12,180 --> 00:18:15,840 creating momentum, right? I like to play a game where I track 296 00:18:15,840 --> 00:18:18,480 back, like, if I never did this, this would have never happened. 297 00:18:18,480 --> 00:18:22,820 And some big things that happened, I can go, oh, that's 298 00:18:22,820 --> 00:18:25,160 because I met this person, because I did this thing, 299 00:18:25,160 --> 00:18:28,460 because I went here. And now, last year, I spoke on stage in 300 00:18:28,460 --> 00:18:32,960 Nashville at a conference, which was amazing. I was just this 301 00:18:32,960 --> 00:18:38,600 week today, my episode on a summit called AI unlocked has 302 00:18:38,600 --> 00:18:42,280 been released, and that's a huge These are huge platforms. And 303 00:18:42,280 --> 00:18:45,880 for me, these were, like, big reaches. And they didn't happen 304 00:18:46,000 --> 00:18:50,080 overnight, right? Like, they happen because of the ongoing, 305 00:18:50,080 --> 00:18:54,220 intentional effort, which just also becomes easier and easier. 306 00:18:54,400 --> 00:18:57,040 And then the other thing about momentum is you get that feeling 307 00:18:57,040 --> 00:18:59,620 of it, right? Like, oh my gosh, I'm on fire. I can do 308 00:18:59,620 --> 00:19:02,340 everything. I'm going to try, like a big thing just happened. 309 00:19:02,340 --> 00:19:04,620 I'm going to do another big thing, like right now, and use 310 00:19:04,620 --> 00:19:08,580 that energy for it and and that's where the real magic is 311 00:19:08,580 --> 00:19:09,060 happening. 312 00:19:09,780 --> 00:19:14,700 Janice Porter: So true. So true. Okay, so how are, how are your 313 00:19:14,700 --> 00:19:20,180 clients reacting to this integration with AI, when you 314 00:19:20,180 --> 00:19:21,200 bring it to them, 315 00:19:21,920 --> 00:19:27,680 Kelly Sinclair: I think, I think there's a lot of different user 316 00:19:29,839 --> 00:19:32,179 Janice Porter: what's the word? Well, they're at different 317 00:19:32,179 --> 00:19:33,079 levels. Probably, 318 00:19:33,080 --> 00:19:35,600 Kelly Sinclair: yeah, that's the word levels, right? Like, you 319 00:19:35,600 --> 00:19:40,240 know, I spoke at a group, like, in in person, at an event last 320 00:19:40,240 --> 00:19:44,980 week, and I was sort of doing an AI pulse check with the crowd 321 00:19:44,980 --> 00:19:49,000 on, you know, who's like, played with it a little bit. Who's 322 00:19:49,000 --> 00:19:52,720 trying to advance, like, enhance it, who's like, I've never 323 00:19:52,720 --> 00:19:56,560 touched it. And it was like, a third, a third, a third. Okay, 324 00:19:56,620 --> 00:20:00,480 the room, right? In different places, and that's. It's, that's 325 00:20:00,480 --> 00:20:04,320 what's really interesting about being in something that's so 326 00:20:04,320 --> 00:20:08,160 fast moving and evolving, is that that that's the thing, 327 00:20:08,220 --> 00:20:12,360 right? It is, like, you can jump onto this train at any point, 328 00:20:12,360 --> 00:20:16,080 but it's going to keep moving forward as well. So like, I 329 00:20:16,080 --> 00:20:20,180 guess, don't feel behind, know that there's opportunities, and 330 00:20:20,180 --> 00:20:23,300 then just be open minded to how to integrate it is what I would 331 00:20:23,300 --> 00:20:24,500 say. Well, 332 00:20:24,560 --> 00:20:27,200 Janice Porter: I think there's a lot of fear with the, probably 333 00:20:27,200 --> 00:20:30,200 the first third of those people, right? They're not sure what to 334 00:20:30,200 --> 00:20:33,080 do. They don't know, so they'll just sort of hang back for 335 00:20:33,080 --> 00:20:36,320 another while. I don't know. They feel like they're 336 00:20:36,320 --> 00:20:40,420 intrigued, but afraid that it might dilute their voice or 337 00:20:40,420 --> 00:20:42,400 dilute their brand? I don't know. 338 00:20:43,240 --> 00:20:46,000 Kelly Sinclair: Yeah, I haven't had enough conversations 339 00:20:46,000 --> 00:20:50,980 directly with people to in that particular space, because, as 340 00:20:50,980 --> 00:20:54,400 I've been learning it myself, I've put myself into rooms and 341 00:20:54,400 --> 00:20:57,940 spaces with people who are, you know, really exploring with 342 00:20:57,940 --> 00:21:02,040 things and building custom gpts and doing things that are 343 00:21:02,040 --> 00:21:07,380 perhaps a little bit more advanced as well, but I think 344 00:21:07,380 --> 00:21:10,500 there's, there's still an appetite, for sure, because, 345 00:21:10,620 --> 00:21:13,320 because I had conversations with people who asked me to do 346 00:21:13,500 --> 00:21:17,100 workshops for them on, you know, teaching them the basics and 347 00:21:17,100 --> 00:21:20,720 helping them figure out how to what they need in order To make 348 00:21:20,720 --> 00:21:24,320 it work for them, right? It's hard when it's a like, dream it 349 00:21:24,320 --> 00:21:26,960 and it can be it can be achieved, basically, is the 350 00:21:26,960 --> 00:21:29,540 answer. But like, where do there's no boundaries, 351 00:21:29,780 --> 00:21:34,460 Janice Porter: right? And I find that, like with my LinkedIn 352 00:21:34,460 --> 00:21:38,240 training, for example, I often when I'm talking about building 353 00:21:38,240 --> 00:21:42,940 relationships on LinkedIn and and and reaching out to people, 354 00:21:43,120 --> 00:21:47,560 to establish those you know, those relationships, and talk to 355 00:21:47,560 --> 00:21:52,900 people that I'm still amazed at, how many people don't feel 356 00:21:52,900 --> 00:21:56,140 comfortable knowing what to say to people like they don't know 357 00:21:56,140 --> 00:21:58,840 how to start a conversation. That doesn't mean that they're 358 00:21:58,840 --> 00:22:01,620 way behind or that it's just part of their personality. 359 00:22:01,620 --> 00:22:04,560 They're not as outgoing as you and I, perhaps, and it's not as 360 00:22:04,560 --> 00:22:09,840 easy for them to start a conversation if, if and and I'm 361 00:22:09,840 --> 00:22:14,460 sort of seeing this being integrated in the work that I 362 00:22:14,460 --> 00:22:19,560 do. Is that if I can show them how they could say, take a post 363 00:22:19,560 --> 00:22:23,780 that somebody wrote, and they want to comment on it 364 00:22:23,780 --> 00:22:27,200 intelligently. They want to show their viewpoint. They want to 365 00:22:27,260 --> 00:22:31,040 add value to what that person has written. They could put that 366 00:22:31,040 --> 00:22:36,740 post into chat, for example, and have that conversation with chat 367 00:22:36,740 --> 00:22:40,240 and say, Look, I want to, you know, contribute, but I don't 368 00:22:40,240 --> 00:22:42,700 know how to start the conversation. Can you help me? 369 00:22:42,700 --> 00:22:47,980 It will. And then you got something to start with that you 370 00:22:47,980 --> 00:22:50,260 can then mold into your own. 371 00:22:50,440 --> 00:22:52,000 Kelly Sinclair: Well, absolutely, it's helping you 372 00:22:52,000 --> 00:22:55,840 take action, right? Because if your current objection is, I 373 00:22:55,840 --> 00:22:59,920 don't know where to start, yeah, then you now don't have that 374 00:22:59,920 --> 00:23:00,400 objection 375 00:23:00,400 --> 00:23:03,000 Janice Porter: exactly. You just have to feel comfortable enough 376 00:23:03,000 --> 00:23:07,020 to know what to do, to get it to help you. And then it will 377 00:23:07,020 --> 00:23:09,900 become easier, and you'll find that you'll be able to do it 378 00:23:09,900 --> 00:23:13,380 yourself on but again, it's part of the habit thing that that you 379 00:23:13,380 --> 00:23:17,400 have to, you have to be out there engaging on other people's 380 00:23:17,400 --> 00:23:19,800 posts, because you have to be visible. And that's one way to 381 00:23:19,800 --> 00:23:24,500 be visible in other people's audiences, yes. So, yeah, it's 382 00:23:24,500 --> 00:23:28,280 brilliant. It's really, quite, quite brilliant. So what's 383 00:23:28,280 --> 00:23:31,700 happening for you this summer? Kelly, are you? Are the kids in 384 00:23:31,700 --> 00:23:36,020 camp this summer? Are you making big plans for work or no? 385 00:23:36,440 --> 00:23:39,200 Kelly Sinclair: Um, I don't know. Like I said when I started 386 00:23:39,200 --> 00:23:43,420 this conversation, is I feel like I'm in a transition, but I 387 00:23:43,420 --> 00:23:46,960 also feel like I'm on the like edge of a breakthrough, yeah, 388 00:23:46,960 --> 00:23:50,740 something exciting. And for me, with my generator energy, if I'm 389 00:23:50,740 --> 00:23:53,440 excited about something, I'm going to go all in and do that. 390 00:23:53,440 --> 00:23:57,340 So it could mean like that I'm launching a new offer right 391 00:23:57,340 --> 00:24:01,500 away. I i might be building a software company I don't even 392 00:24:01,500 --> 00:24:04,740 know right now. Effort, the marketer, yes, I love it. I 393 00:24:04,740 --> 00:24:07,860 like, I'm ready to do it all, and also I'm ready to do nothing 394 00:24:07,860 --> 00:24:11,820 like I can. I feel like I can, you know, do both. 395 00:24:12,720 --> 00:24:14,640 Janice Porter: Yeah, no, that's fantastic. It's exciting, 396 00:24:14,640 --> 00:24:17,640 because there's so much out there right now that people can, 397 00:24:18,840 --> 00:24:23,000 can take hold of, they just and I know I in a way of feeling the 398 00:24:23,000 --> 00:24:27,920 same, like I'm feeling like it's time to just sort of step back 399 00:24:27,920 --> 00:24:33,080 for a little bit. And I rarely do that, because I, I don't know 400 00:24:33,080 --> 00:24:37,340 fear or something, but I I feel like it's time to step back to 401 00:24:37,340 --> 00:24:45,580 take a look at what, how I want to create the next the next time 402 00:24:45,580 --> 00:24:49,120 frame, you know, the next year or whatever. And it's funny, 403 00:24:49,120 --> 00:24:54,100 because I was listening to a podcast this morning. I'm 404 00:24:54,100 --> 00:24:57,940 interviewing a guy later today that he's he calls himself a 405 00:24:57,940 --> 00:25:00,720 creator. And there's a lot of creators. Out there, and they 406 00:25:00,720 --> 00:25:03,720 talk about and they're CR they're content creators. They 407 00:25:03,720 --> 00:25:08,400 write so easily, and that's not something that I do easily by 408 00:25:08,400 --> 00:25:12,540 myself. So I'm fascinated by people who have and they all 409 00:25:12,540 --> 00:25:16,080 have their own styles, right? Like everybody's different, but 410 00:25:16,380 --> 00:25:21,440 it's finding a way to learn from those people I find fascinating, 411 00:25:21,440 --> 00:25:25,100 but I don't think I'd ever call myself a creator. I don't know 412 00:25:25,580 --> 00:25:28,460 my the way I create is through my podcasts. I think, 413 00:25:28,940 --> 00:25:32,600 Kelly Sinclair: yes, yes, because you're a teacher, yeah, 414 00:25:32,720 --> 00:25:36,800 right, like, and that's part of your brand identity, too, yeah. 415 00:25:37,160 --> 00:25:41,260 And I think that there's also, like, a a preconceived notion of 416 00:25:41,260 --> 00:25:44,200 what it means to be a creator, like when Instagram is talking 417 00:25:44,200 --> 00:25:48,340 to creators, like your whole purpose is to create content, 418 00:25:48,580 --> 00:25:54,760 versus using content to help you get across a key message to help 419 00:25:54,760 --> 00:25:58,780 you reach an audience that's more of using those tools as a 420 00:25:58,780 --> 00:26:02,700 communication strategy, right, like from an old school, my 421 00:26:02,880 --> 00:26:06,000 schooling, university, degree perspective, 422 00:26:06,420 --> 00:26:11,100 Janice Porter: well, and for me, it's just my just my wisdom and 423 00:26:11,100 --> 00:26:15,900 the age that I am. I mean, I'm a I'm a communicator, but mostly I 424 00:26:15,900 --> 00:26:18,420 like to talk to people. I like to build relationships with 425 00:26:18,420 --> 00:26:21,440 people through conversation. And so I think that's why I love my 426 00:26:21,440 --> 00:26:25,640 podcast more than writing things, you know, and and I get 427 00:26:25,640 --> 00:26:29,540 my energy from other people as well. Okay, so 428 00:26:35,300 --> 00:26:38,000 there was one thing I wanted to ask you, and I've gone blank. 429 00:26:38,360 --> 00:26:42,100 Oh, it was that you said that this, I think you were doing 430 00:26:42,100 --> 00:26:45,280 when we talked last you were about to do, I'm not sure if 431 00:26:45,280 --> 00:26:48,160 it's a podcast that came out today or if it's a summit that 432 00:26:48,160 --> 00:26:53,440 you were doing. I think it was a summit right around using chat 433 00:26:53,440 --> 00:26:58,180 for and with someone who's right you were learning from, I can't 434 00:26:58,180 --> 00:26:58,840 remember. 435 00:26:59,619 --> 00:27:02,639 Kelly Sinclair: Oh yes. So the summit is called AI unlocked. 436 00:27:02,639 --> 00:27:02,819 Oh, 437 00:27:02,820 --> 00:27:04,800 Janice Porter: right. Oh, so that, that was the thing that 438 00:27:04,800 --> 00:27:07,860 you're talking about. Okay, how did it? How did it go for you? 439 00:27:07,860 --> 00:27:10,500 Because you probably listened to other people as well. I 440 00:27:10,500 --> 00:27:12,540 Kelly Sinclair: just listened to one right before I got on with, 441 00:27:13,020 --> 00:27:17,340 like, oh my gosh, my mind is going in a whole way. I was 442 00:27:17,340 --> 00:27:22,580 dictating an email the other day because I have an actual buzz 443 00:27:22,820 --> 00:27:27,560 from my work right now, like I feel like, like my energy is is 444 00:27:27,620 --> 00:27:31,400 floating around me. I'm speaking like, 10 times faster than I 445 00:27:31,400 --> 00:27:35,540 normally am, because I can't even keep up with my own brain 446 00:27:35,540 --> 00:27:40,240 and the ideas that are be being generated by thinking about what 447 00:27:40,240 --> 00:27:43,420 the opportunities are here, and also, like, I'm a person who 448 00:27:43,420 --> 00:27:45,640 likes to go fast, like, when I like something, I'm like, I'm 449 00:27:45,640 --> 00:27:48,040 gonna, I'm just going all in, right? I'm gonna do it all day. 450 00:27:48,340 --> 00:27:51,640 And I want to build things. I want to, like, I said, Maybe I 451 00:27:51,640 --> 00:27:55,600 have a tech company now, I don't know to identify with that being 452 00:27:55,600 --> 00:27:59,860 like a software person, but yeah, essentially, I see the 453 00:28:00,580 --> 00:28:04,440 that's how innovation happens. When you see a problem and you 454 00:28:04,440 --> 00:28:08,100 see a solution, and you bring those things together, right? 455 00:28:08,100 --> 00:28:12,720 And it's like, what I know is that I work, I'm I want to 456 00:28:12,720 --> 00:28:17,040 support entrepreneurs who are trying to get their name out 457 00:28:17,040 --> 00:28:20,300 there, grow their business, become known for the thing that 458 00:28:20,300 --> 00:28:24,620 they do, and also to do that in a way that feels really aligned 459 00:28:24,980 --> 00:28:30,260 and and, you know, correct for you, and that there's tools that 460 00:28:30,260 --> 00:28:33,740 can help you, like, hit the easy button to make that happen. 461 00:28:34,100 --> 00:28:34,460 Well, 462 00:28:34,460 --> 00:28:37,640 Janice Porter: I was just, I know that you've already created 463 00:28:37,640 --> 00:28:44,740 a couple of products that you're selling around that exact thing 464 00:28:44,740 --> 00:28:48,700 of helping people make it easier for them. How's that going? And 465 00:28:48,700 --> 00:28:54,040 do you see that as sort of part of what your your intention? 466 00:28:54,340 --> 00:28:55,300 Yeah, yeah, 467 00:28:55,359 --> 00:28:57,519 Kelly Sinclair: definitely is. I think it's like the perfect 468 00:28:57,519 --> 00:29:01,619 bridge where I was for that. You know, it was, has been 469 00:29:01,619 --> 00:29:06,419 challenging to to sell myself as a brand strategist or even a 470 00:29:06,419 --> 00:29:09,239 visibility coach, like sure, I know that people are aligned 471 00:29:09,239 --> 00:29:12,119 more with that phrasing of visibility. I need to be more 472 00:29:12,119 --> 00:29:14,639 visible. I need to figure out what I'm talking about, how to 473 00:29:14,699 --> 00:29:18,479 how to show up those kinds of things. But now I can, like, 474 00:29:18,719 --> 00:29:23,059 create tools that support implementing the strategies that 475 00:29:23,059 --> 00:29:27,919 I previously would be creating. So it's now a married up sort of 476 00:29:27,919 --> 00:29:34,519 full service offering, and the I see a in an entire suite of what 477 00:29:34,519 --> 00:29:38,839 I call the visibility bot squad, so tools that are built with 478 00:29:38,839 --> 00:29:44,619 best practices in place that that accommodate your brand 479 00:29:44,619 --> 00:29:48,399 collaboration, like calibration of your voice and everything 480 00:29:48,399 --> 00:29:51,339 about you and who you're talking to, that is part of the work 481 00:29:51,339 --> 00:29:54,459 that we do together. And then they can, they can implement the 482 00:29:54,459 --> 00:29:57,099 things. They can write your emails, they can they can write 483 00:29:57,099 --> 00:30:00,839 you podcast pitches. They can update your bio. Can write 484 00:30:00,839 --> 00:30:04,799 LinkedIn posts or whatever like tool you want to use, like we 485 00:30:04,919 --> 00:30:09,179 can create an entire suite of these that you can have access 486 00:30:09,179 --> 00:30:12,299 to. And for now, I've just started playing with a few of 487 00:30:12,299 --> 00:30:15,719 them that are specific to, like, little micro tasks that I 488 00:30:15,719 --> 00:30:18,899 personally use. I've created a whole bunch specific to 489 00:30:18,959 --> 00:30:24,439 podcasting and podcast planning and promotion and production. 490 00:30:24,679 --> 00:30:28,519 And then I also have one that I sell called Valerie, the 491 00:30:28,519 --> 00:30:32,719 visibility auditor. And her job really is to be like a 492 00:30:32,719 --> 00:30:37,759 strategist in your pocket and help you analyze and see, like 493 00:30:37,819 --> 00:30:41,619 where the opportunities for more ROI on your visibility are. So 494 00:30:41,619 --> 00:30:43,659 you'll go in there and you'll say, she'll be like, What did 495 00:30:43,659 --> 00:30:46,299 you do this week? And you'll be like, I did three LinkedIn posts 496 00:30:46,299 --> 00:30:50,019 and I messaged four people directly and I spoke on a 497 00:30:50,019 --> 00:30:54,339 podcast. And then she'll give you a score of like, what that 498 00:30:54,339 --> 00:30:58,659 is in terms of strategic versus performative visibility tasks. 499 00:30:58,839 --> 00:31:02,399 She'll give you ideas on how to lean into the things that 500 00:31:02,459 --> 00:31:07,259 actually created opportunities for you. Means like a follow up 501 00:31:07,259 --> 00:31:11,159 email to that host, summit host, or the like the podcast. So I 502 00:31:11,159 --> 00:31:13,979 know that's part of your strategy, too, with the cards 503 00:31:13,979 --> 00:31:17,639 and everything that you also talk about, right? Like she'll 504 00:31:17,759 --> 00:31:20,779 remind you to do these little, easy things. So she's your 505 00:31:20,779 --> 00:31:23,899 accountability partner. She's accountability but she also 506 00:31:23,899 --> 00:31:27,139 gives you, like, strategy tips. Yeah, yeah. I've built in an 507 00:31:27,139 --> 00:31:33,259 entire like scorecard and suggested strategic visibility 508 00:31:33,259 --> 00:31:36,979 opportunities that she can help assess based on your style. 509 00:31:36,979 --> 00:31:40,419 Like, what do you actually like? And also, like, how are you 510 00:31:40,419 --> 00:31:44,919 feeling today? Like, is this a low energy day? Because on a low 511 00:31:44,919 --> 00:31:49,599 energy day, you might just send an email right. On a high energy 512 00:31:49,599 --> 00:31:52,059 day, you might be like, I gotta pitch myself for 16 513 00:31:52,060 --> 00:31:56,860 Janice Porter: podcasts. Yeah, I love it. Yeah, I love it. That's 514 00:31:56,860 --> 00:32:03,840 amazing. Okay, you got me hyped now to talk to Valerie. So any 515 00:32:03,840 --> 00:32:07,200 last words for my audience, because you just inspired me. 516 00:32:07,320 --> 00:32:10,560 So, anything else you'd like to say to inspire my audience to 517 00:32:10,560 --> 00:32:13,800 take a look at those things, perhaps, and where they can find 518 00:32:13,800 --> 00:32:14,040 you? 519 00:32:14,880 --> 00:32:20,540 Kelly Sinclair: Oh, absolutely. I think that being open to using 520 00:32:20,660 --> 00:32:25,640 AI in an authentic way. There's so many opportunities to help 521 00:32:25,640 --> 00:32:29,840 you to move faster towards your goals that you don't have to 522 00:32:29,840 --> 00:32:35,300 sacrifice your time with the people that you love and having 523 00:32:35,300 --> 00:32:37,760 the life that you love like that's what I really am here all 524 00:32:37,760 --> 00:32:41,200 about. I believe the world will be a better place if there are 525 00:32:41,200 --> 00:32:44,500 more entrepreneurs who find success doing things that they 526 00:32:44,500 --> 00:32:48,400 love, right? If we all loved our jobs, we would all be happier. 527 00:32:48,400 --> 00:32:52,960 So let's create those businesses that allow us to feel the way 528 00:32:52,960 --> 00:32:55,720 that we wanted to be in the world, in the way that we want. 529 00:32:55,780 --> 00:32:57,640 Janice Porter: Yeah, to do it on our on our own terms. 530 00:32:57,640 --> 00:32:58,420 Absolutely. 531 00:32:58,480 --> 00:33:01,200 Kelly Sinclair: Yeah, absolutely. So you can find me 532 00:33:01,260 --> 00:33:04,920 at the entrepreneur school podcast, anywhere that you get 533 00:33:04,920 --> 00:33:08,160 podcasts, podcast friends on this player that you're 534 00:33:08,160 --> 00:33:12,660 listening to right now, my Instagram, though, I am going 535 00:33:12,660 --> 00:33:15,660 off of social media for the summer. This is an experiment 536 00:33:15,660 --> 00:33:19,800 I'm about to do. But you can find me on Instagram at ks CO, 537 00:33:19,860 --> 00:33:24,500 underscore Kelly and at ks co.ca ks co.ca 538 00:33:25,700 --> 00:33:28,340 Janice Porter: Perfect. Thank you again. Thanks for being on 539 00:33:28,340 --> 00:33:31,460 the show, Kelly. It was it was informative and it was 540 00:33:31,460 --> 00:33:35,600 inspirational and it was fun. And you remind us that 541 00:33:35,600 --> 00:33:39,740 automation doesn't mean not doesn't mean impersonate, 542 00:33:40,040 --> 00:33:43,360 impersonation. That's I didn't write that that's not right, 543 00:33:43,600 --> 00:33:47,560 does not mean being impersonal. I think I would say it that way, 544 00:33:47,860 --> 00:33:50,560 in a world of algorithms and digital shortcuts, staying 545 00:33:50,560 --> 00:33:53,500 connected to your message and your audience is truly what 546 00:33:53,500 --> 00:33:57,820 builds a brand. Whether you spend 10 minutes a day or a full 547 00:33:57,820 --> 00:34:02,400 campaign cycle, tools like chat GPT can support your voice, but 548 00:34:02,400 --> 00:34:06,540 never replace your vision. And I think you can always be true to 549 00:34:06,540 --> 00:34:10,500 yourself is the key. Being true to yourself is the key, and I 550 00:34:10,500 --> 00:34:13,320 know that you agree with that. So thank you. Thank you for 551 00:34:13,320 --> 00:34:16,200 being here. Thank you to my audience for being here. As 552 00:34:16,260 --> 00:34:19,860 always, I appreciate you, and if you like what you heard today, 553 00:34:19,860 --> 00:34:25,460 please let us know, and we will. We will bring more of the same. 554 00:34:25,820 --> 00:34:29,420 You know we appreciate you and remember to stay connected and 555 00:34:29,420 --> 00:34:33,260 be remembered. Thank you. Janice, you're welcome. Bye.