With the right content strategy and topics, you can
accelerate your buyer's journey.
In a previous video, we talked about how to create a revenue
generating content strategy.
We went deep on how to plan content for attracting an audience, converting
them to leads and customers, and then sending them to your flagship programs.
That is the buyer's journey.
Now let's explore the most effective content types and topics for each
of those three critical stages to accelerate your buyer's journey.
Hi, I'm David Zimbicki, and you're about to learn how to grow from struggling
solopreneur to successful virtual CEO of your own expert business.
Your knowledge and skills can change lives and make the world a better place.
Are you ready to hit the accelerator to scale your results and impact?
Then it's time to build your expert business.
Attracting cold traffic is all about catching attention and sparking interest.
You want content that's shareable, intriguing, and
speaks to a broad audience.
There are a couple of different topic types that work
really well for attraction.
First is listicles, like the top 10 ways to improve your SEO or 5
social media trends to watch in 2023.
The next is myth busting or thought reversals.
Articles or videos that debunk common myths like why XYZ is not the
best way to market your business.
Third is infographics.
These are visually appealing and easy to share.
And they can quickly convey complex ideas or statistics.
And they're also kind of a more difficult thing to create, so it
has a little bit more of a, you know, higher value ascribed to it.
Next is how to guides, like how to start a blog in five steps or how to
optimize your social media profiles.
Fifth is trending news and updates.
Sharing the latest industry news or platform updates to
keep your audience informed.
Another one that works well for attracting audiences is inspirational stories.
Everybody loves a good success story or an underdog tale.
Next is quizzes.
They can be engaging and interactive, and quizzes can be about personal preferences,
knowledge tests, or fun facts.
The next stage of the buyer's journey is convert.
Conversion is about trust.
At this stage you want to showcase reliability, expertise,
and the value that you provide.
Here are some topic types that work good for conversion.
First are expert opinions.
Sharing views or endorsements from industry leaders can
boost your credibility.
Next is free webinars.
They can offer value and showcase your expertise, leading to signups
and registrations for your program.
Comparison charts can show how your product or services stack
up against the competition.
Lead magnets are great for conversion because that's exactly
what they're designed for.
These could be ebooks, cheat sheets, templates, standard
operating procedures, and so on.
FAQs are also great for conversion as they answer a lot of the
questions that your audience is asking about your particular topic.
The final category is Ascend.
This is about deepening the relationship and demonstrating that investing
with you yields greater value.
So there are other topic types that work best for Ascension, and that
means moving your audience from maybe your entry level products up to your
higher ticket or flagship programs.
Case studies are great for this.
Deep dives into specific customer stories of yours showing tangible results.
Connection videos, which are content about your experience with the problems
that your customers are trying to solve and how you overcame them.
Um, exclusive content is also a good thing at this point.
Behind the scenes, like showing the making or how you put your
programs or products together.
Comparisons of your products and programs with others or
competitors in your space are also important for this ascension stage.
And they're also helpful are advanced tutorials.
Share some of the content from your flagship program to demonstrate
the breadth and depth of it.
High quality content is essential at every stage of the customer
journey, but the specific type of content to use varies dramatically.
You don't want to give introductory level content to those buyers that are comparing
your flagship program to somebody else's.
They're in that buying mode.
They want to know.
what the differences are, what differentiates you from somebody else.
But at the same time, for a beginner, you don't want to be in their face
telling them about your flagship program because they're not even sure if they
have the problem that you solve yet.
So aligning the buyer's journey with the content you're creating towards
each of those stages is one of the most important things in making sure
that your content resonates with your audience, whether it's attracting new
audience, converting existing audience to customers, or sending your existing
customers into your flagship programs.