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With the right content
strategy and topics, you can

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accelerate your buyer's journey.

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In a previous video, we talked
about how to create a revenue

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generating content strategy.

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We went deep on how to plan content
for attracting an audience, converting

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them to leads and customers, and then
sending them to your flagship programs.

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That is the buyer's journey.

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Now let's explore the most effective
content types and topics for each

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of those three critical stages to
accelerate your buyer's journey.

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Hi, I'm David Zimbicki, and you're about
to learn how to grow from struggling

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solopreneur to successful virtual
CEO of your own expert business.

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Your knowledge and skills can change
lives and make the world a better place.

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Are you ready to hit the accelerator
to scale your results and impact?

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Then it's time to build
your expert business.

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Attracting cold traffic is all about
catching attention and sparking interest.

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You want content that's
shareable, intriguing, and

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speaks to a broad audience.

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There are a couple of
different topic types that work

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really well for attraction.

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First is listicles, like the top
10 ways to improve your SEO or 5

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social media trends to watch in 2023.

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The next is myth busting
or thought reversals.

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Articles or videos that debunk
common myths like why XYZ is not the

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best way to market your business.

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Third is infographics.

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These are visually
appealing and easy to share.

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And they can quickly convey
complex ideas or statistics.

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And they're also kind of a more
difficult thing to create, so it

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has a little bit more of a, you
know, higher value ascribed to it.

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Next is how to guides, like how to
start a blog in five steps or how to

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optimize your social media profiles.

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Fifth is trending news and updates.

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Sharing the latest industry
news or platform updates to

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keep your audience informed.

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Another one that works well for attracting
audiences is inspirational stories.

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Everybody loves a good success
story or an underdog tale.

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Next is quizzes.

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They can be engaging and interactive, and
quizzes can be about personal preferences,

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knowledge tests, or fun facts.

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The next stage of the
buyer's journey is convert.

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Conversion is about trust.

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At this stage you want to
showcase reliability, expertise,

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and the value that you provide.

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Here are some topic types
that work good for conversion.

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First are expert opinions.

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Sharing views or endorsements
from industry leaders can

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boost your credibility.

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Next is free webinars.

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They can offer value and showcase
your expertise, leading to signups

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and registrations for your program.

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Comparison charts can show how
your product or services stack

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up against the competition.

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Lead magnets are great for
conversion because that's exactly

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what they're designed for.

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These could be ebooks, cheat
sheets, templates, standard

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operating procedures, and so on.

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FAQs are also great for conversion
as they answer a lot of the

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questions that your audience is
asking about your particular topic.

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The final category is Ascend.

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This is about deepening the relationship
and demonstrating that investing

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with you yields greater value.

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So there are other topic types that
work best for Ascension, and that

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means moving your audience from maybe
your entry level products up to your

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higher ticket or flagship programs.

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Case studies are great for this.

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Deep dives into specific customer stories
of yours showing tangible results.

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Connection videos, which are content
about your experience with the problems

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that your customers are trying to
solve and how you overcame them.

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Um, exclusive content is also
a good thing at this point.

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Behind the scenes, like showing
the making or how you put your

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programs or products together.

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Comparisons of your products
and programs with others or

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competitors in your space are also
important for this ascension stage.

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And they're also helpful
are advanced tutorials.

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Share some of the content from your
flagship program to demonstrate

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the breadth and depth of it.

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High quality content is essential
at every stage of the customer

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journey, but the specific type of
content to use varies dramatically.

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You don't want to give introductory level
content to those buyers that are comparing

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your flagship program to somebody else's.

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They're in that buying mode.

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They want to know.

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what the differences are, what
differentiates you from somebody else.

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But at the same time, for a beginner,
you don't want to be in their face

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telling them about your flagship program
because they're not even sure if they

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have the problem that you solve yet.

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So aligning the buyer's journey with
the content you're creating towards

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each of those stages is one of the
most important things in making sure

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that your content resonates with your
audience, whether it's attracting new

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audience, converting existing audience
to customers, or sending your existing

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customers into your flagship programs.