HeatherV:

Hello and welcome to this week's Choosing Happy podcast where I'm talking with Cassie Hicks and it's Woo August and we're talking about energy, we're talking about intuition and how to use it to get more out of your business, align with your clients and attract exactly the clients you want. All this and more in this week's Choosing Happy podcast.

heather_2_08-07-2024_100754:

Good morning and welcome to the Choosing Happy podcast. I'm Heather Masters, and it's August. It's Woo Month, where we explore all things energy, spirituality, and sixth sense to help you with your life and business, especially in these uncertain times. Today, I have the greatest pleasure to talk with the amazing Cassie Hicks, who is an experienced business and energetics coach specializing in client attraction for ambitious entrepreneurs. Welcome Cassie.

squadcaster-05if_2_08-07-2024_100753:

Good morning, Heather. Thank you so much for inviting me here

heather_2_08-07-2024_100754:

Oh, it's. A pleasure to have you. And could you tell us a little bit more about yourself, about who you help and how you help them, especially around the energetics part?

squadcaster-05if_2_08-07-2024_100753:

Absolutely. So I'm Cassie Hicks and I help ambitious fempriners to get fully booked with soulmate clients, but without hustle, without bro marketing, uh, using energetically aligned strategies. And I'm a big proponent of human design. So I'm sure we'll be talking about that. I'm also a mom. I've got a rescue dog. And I've manifested my dream home.

heather_2_08-07-2024_100754:

Can you begin then by telling us a little bit about your journey and how you found your way into human design, energetics, and as you say, how you manifested what you've manifested for yourself in your life as well?

squadcaster-05if_2_08-07-2024_100753:

Yes, I mean, my background, I've had a career in marketing. So firstly corporate, and then I ran a, I was a director of fundraising for a national charity. So I was effectively, you know, in the marketing in the third sector and then started a marketing agency that I ran for eight years very successfully. I started that up as a single mum going through a divorce with two young children, built it up to six figures, everything on the outside seemed very rosy and business was very, very successful, but I started to feel like it was a little bit soulless and I was managing a team of eight. We had some really big clients, we're handling a lot of money with ad campaigns, but there was, it just started to feel soulless and at the same time I've always been interested in personal development but I don't think I'd really embraced my spiritual journey until I got into my 50s and um I started to have this internal struggle between my spiritual side and the agency that I was running and what I really wanted to do is bring those pieces together and it took me about two years to really fully integrate and embody. Marketing with spirituality. And I now, now that I'm in that place, it, to me, it seems like the obvious answer for everyone that's running a business, particularly conscious heart centered women who are running businesses their lifestyle. And it's about fulfillment and happiness, not just about making money and Being a business woman, it's about that holistic lifestyle. And so for me, the manifestation part has been very important too. So in terms of, I've manifested all sorts of things in my life, relationships, cars, money, but most recently my dream home, has been quite a story, as you probably know from the Fully Booked for Entrepreneur Festival. Um, so for me, this is a continuing journey. I've still got a long way to go, but I'm attracting women who are quite often spiritually in the closet, particularly if they've come from corporate, but they know that there's

heather_2_08-07-2024_100754:

Hmm.

squadcaster-05if_2_08-07-2024_100753:

than just the strategies.

heather_2_08-07-2024_100754:

Okay. There's a lot there. So can we, can we go back? You said it, it took you two years to really bring together the spirituality and the business. Can you tell us a little bit about that journey just for other entrepreneurs who might be struggling with the same thing?

squadcaster-05if_2_08-07-2024_100753:

Yeah, I mean, the word here is pivoting, and that's quite a trendy word, isn't it now to pivot from one type of business to another. And so I, I thought it would be a very easy pivot for me to go from running a marketing agency to being a coach. I had all the experience, I had the client base, I had the brand. I had the audience and I just thought I would wake up one day and decide I was going to be a coach and would fall into place and it didn't. I actually burnt my business to the ground and effectively started from scratch and then I

heather_2_08-07-2024_100754:

Right.

squadcaster-05if_2_08-07-2024_100753:

brick wall after brick wall after brick wall. And that's why it took two years. And during that time I was serving clients and running my business, but I was always going between the, Oh, I'm doing strategy at the moment. And then, Oh, I'm doing energy alignment over here. And I was running it as separate programs and with separate clients. And for me, the difficult thing about pivoting was that it was very much about me running the agency was a bit like being working for a company where you're behind the. The company brand

heather_2_08-07-2024_100754:

Yeah.

squadcaster-05if_2_08-07-2024_100753:

was when you're a coach, very, you're, you're, well I felt very exposed and I felt very, it was very personal, um, and I found that really hard and I had to do a lot of, huge amount of healing work, so I did a lot of shadow work, this is where the human design came in as well of, Understanding myself, understanding where I needed healing, um, clearing traumas and working with energy.

heather_2_08-07-2024_100754:

Yeah.

squadcaster-05if_2_08-07-2024_100753:

So that two year process was the beginning of a, another, you know, major chapter. So I'm sure people can probably relate to that as well. You know, you, you start with one thing and that opens up another door and then you go through that door and that opens up another door. So I hope that makes sense.

heather_2_08-07-2024_100754:

Yeah, absolutely. Going through that. Did that lay the foundation for the way you work with your clients now?

squadcaster-05if_2_08-07-2024_100753:

Oh, absolutely. Yes. Yeah. I couldn't, I mean, you can't coach somebody to go through something. I don't think if you haven't been through something, you know, similar yourself,

heather_2_08-07-2024_100754:

Yeah. Yeah.

squadcaster-05if_2_08-07-2024_100753:

with the, with the shadow work, I think for to do shadow work, you have to have been through that yourself and experience the, the emotions and the release and, and finding out where the blocks are and if you've got any trauma and How that's connected to the mind body spirit, how that shows through in your marketing and in your business results.

heather_2_08-07-2024_100754:

Yeah. Um, a question on trauma. This is just my experience, my observation, and I just wanted to check in with you that, um, In my experience at the moment, there are a lot of people who I speak with who don't recognise that what's blocking them is trauma. They don't put themselves in, you know, they don't think that they've experienced trauma. Because trauma, if you talk about it generally, we tend to relate it to big events rather than significant events, if that makes sense.

squadcaster-05if_2_08-07-2024_100753:

Yeah, and I think as well trauma is one of those things that People think it has to be something very extreme

heather_2_08-07-2024_100754:

Mm,

squadcaster-05if_2_08-07-2024_100753:

when actually trauma can be something. I'm no, I'm not an expert in this at all, but just from my own experience, trauma can be something that happened in childhood that looking back as an adult wasn't a big deal at all. But as a child, the emotional intelligence to cope with whatever the situation was, it can um, seem like a really big issue. And When something's triggered us in any way, it gets stored in the body. And yeah, that becomes a block later in life. And it's only if you're willing to do the work and really face up to yourself and look at the things that are holding you back in your business that you find. I know when you talk about, for me, trauma goes very much with the word victim. And I always really resisted. Any thought that I was a victim in any area of my life, I really pushed against that for a long time until I realized that actually in certain aspects of my life, particularly back then, it was around money stories. I was being a victim in certain parts of my business. I just didn't want to acknowledge it.

heather_2_08-07-2024_100754:

yeah.

squadcaster-05if_2_08-07-2024_100753:

when I was willing and able and ready to really face that part of myself and be honest about it with myself that I could heal it.

heather_2_08-07-2024_100754:

Yeah, yeah, I think that is really key because you can hear in exactly what you said, the story, what story are you telling yourself that is supporting your limitations, and that's usually where there's some trauma or something to heal, isn't it?

squadcaster-05if_2_08-07-2024_100753:

I mean, everybody's got something. We've all, everybody has some things to clear and everyone needs healing at a certain level. You know, it's a spiral that just, can either let it take you up or you can let it take you down.

heather_2_08-07-2024_100754:

Mm, absolutely. Mm.

squadcaster-05if_2_08-07-2024_100753:

work and human design, which is about deconditioning, very much about choosing to spiral up instead of spiraling down because we can naturally, as humans, we have a negative bias within us and we have to consciously choose to not get spiraled down.

heather_2_08-07-2024_100754:

So how do you work with someone on that? Um, just as an example, not, you know, you don't have to go into great depths because I'm sure there's a lot, a lot involved in that. But what's your approach?

squadcaster-05if_2_08-07-2024_100753:

on the situation but I'm, I'm very intuitive and this is again something I didn't allow myself to sort of own for a long time in my business. for me it's, through a series of questions that I'll ask clients and through the language that people use I their energy and I can easily spot where the blocks are and what's holding them back through the language that they're using and it's usually clear to me through people's marketing too I can look at people's content on social media and it's again it's very apparent to me where somebody's blocked or what's What they're not saying that they want to say, you know, those sorts of, what do you call it? Sort of reading between the lines. So when I work with clients, I'm, say I'm asking questions and then reading their energy, listening to their language patterns and doing the same when I look at their, their social media. And that's really, we take it from there, depending on the situation and the block and what it is that they're trying to do in their business.

heather_2_08-07-2024_100754:

So taking it into that aligned offer, that aligned attraction marketing, um,

squadcaster-05if_2_08-07-2024_100753:

Mm.

heather_2_08-07-2024_100754:

obviously you're working with the blocks. What else do you work with and where does human design come into that?

squadcaster-05if_2_08-07-2024_100753:

So, Human design is a tool. And again, I struggled with this because I don't want to be defined as a human design Although I do know a lot about human design, I've been using it for about five years. But for me, it's a tool, the energetics is, is a more powerful tool, but human design gives you a roadmap to really understand how you're programmed energetically. And I've been doing recently is really looking at the different types marketing and what goes into your personal brand, like your messaging, what makes you magnetic to clients, and looking at what part of your human design chart relates to that and reflects those parts of your brand. of ourselves. so when I work with clients and we're working with human design, we'll have a look at their chart and have a look at the different aspects of their chart and how that affects their communication, their content, their messaging, and how they can use that to connect with clients, attract clients, and then convert clients into higher paying clients. So there's a lot, it's multi multifaceted, it's, It's just a fantastic tool for giving those initial insights, but the real, um, value in human design is when you give yourself permission to really be who you are and to really own and embody your own energy, and that's the part that's hard. Reading the charts is the easy bit. the, it's the embodiment. And that, that can take a long time. It's not something that you just click your fingers and it's done. they say deconditioning takes seven years, but obviously in terms of market it doesn't take that long, but it's really, it really depends how willing and open and ready someone is for that next level of their ascension, if you like, spiritually.

heather_2_08-07-2024_100754:

Yeah, yeah. Um, from my own personal journey, I think you already touched on it, that sometimes it's, it's the willingness to see the shadows, it's willingness to see that you're not showing up, that you are, that you're not showing up. Supporting your own limitations, that you are playing the victim card in certain areas. And that, that can be, um, also the part that we resist most. Um, is that what you find? Yeah. Yeah. Yes. Yeah. Yes.

squadcaster-05if_2_08-07-2024_100753:

Oh yes, but this. Oh yes, but you don't know the situation. Oh yes, but this. And it's really interesting. And you're right, the more that someone's arguing for their limitations, the more it's like, okay, that's, that's where you need to focus and heal and clear whatever it is that's, that's there. But. It's to me, it's, it's really interesting. It's a, um, you know, this personal development journey and energetics and human design. It's intellectually. I'm just, I find it so stimulating because it's, it's so interesting and it's just fascinating the psychology and what drives people and transformations that people can have from one suggestion or one word can completely transform somebody. it's, it's like magic. So for me, it's just really, um, you know, seeing clients having those massive transformations, but what it is, is that, that what seems like a small thing, maybe on a, during a session is actually a key that's unlocking, you know, a whole chain of things underneath.

heather_2_08-07-2024_100754:

Yeah,

squadcaster-05if_2_08-07-2024_100753:

then that, that allows people to really go and fly in their business. And suddenly people that didn't want, I had a client who was, didn't want to do live streaming. She was really uncomfortable on camera and she, she argued for her limitations and gave all the reasons why it wasn't for her. And I know she, I remember she came on one of my live streaming challenges and she was sort of the most, It was really, and I just thought, okay, it's just not for her. You know, that's fine. She can her business a different way. Um, and then it was, she joined my Align marketing program about five years ago where we, it was the first time I taught human design with marketing. um, it was just one conversation and it was like, you could see her whole physical appearance shift. It was, I mean, it was amazing. I've got it on video somewhere. you know, realized that actually what she was arguing against was, was her strongest, um, strength, if you like. And from there, she, she's, never know, I'm not going to mention any names, but she's someone that's really totally natural on camera and totally in her zone and has just gone to amazing, amazing heights in her business.

heather_2_08-07-2024_100754:

wonderful.

squadcaster-05if_2_08-07-2024_100753:

that's just an example of how human design and energetics can, you know, help completely sort of turn somebody's whole life around.

heather_2_08-07-2024_100754:

So, for someone who's unfamiliar with human design, now I know it's a big topic, is there a way you can summarize what it is?

squadcaster-05if_2_08-07-2024_100753:

So human design is a mixture of or combination of astrology, I Ching, the chakra system the energetics in your body. So it gives you a chart based on your date and time and place of birth. And it's a little bit like, so it is linked to astrology anyway, but it's a little bit like having a fingerprint or a roadmap of your own energetic blueprint.

heather_2_08-07-2024_100754:

Yeah.

squadcaster-05if_2_08-07-2024_100753:

And that's a starting point for understanding yourself at a much deeper level.

heather_2_08-07-2024_100754:

And when did you discover human design?

squadcaster-05if_2_08-07-2024_100753:

Well, it was obviously more, I mean, I said the first time I taught it was five, about five years ago, so probably five and a half years ago. And, um, was working with a lady or I knew a lady through networking locally and she was offering readings looking back I what she did actually wasn't a human design reading it was something else it wasn't human design it just made me curious and I started looking at human design and thinking wow you know this is a great tool for understanding um myself and being on that journey. And it tied in with when I was coming out of the spiritual closet and learning about energetics and I became a Certified Energetic Practitioner. took two years. So it was another piece of the puzzle that just complemented the other things that I was doing at the time.

heather_2_08-07-2024_100754:

So, an energetic breakthrough practitioner. Can you explain that a little bit more? No, it's okay, that one I haven't actually heard of, so that's interesting.

squadcaster-05if_2_08-07-2024_100753:

So energy breakthrough is a particular method that's taught to, and the the base basis of that, of, of, of it is energetics. So it's it's wealth energetics, it's personal energetics, and it's really the study of the. the non physical part of ourselves. I very strongly believe that we are spiritual beings having a human experience.

heather_2_08-07-2024_100754:

Yep.

squadcaster-05if_2_08-07-2024_100753:

is that part of it, that unseen part of us that's linked to source, the universe, the quantum field, whatever name you want to give it. I don't like the word God so I don't use God. Um, but that, that unseen metaphysical part of us, that bigger part of us. if you buy into that philosophy, then Energy Breakthrough is about working with that higher part of ourselves to raise consciousness and to raise vibration, not in a rah rah way, but as I say, in this way of spiraling up and up leveling. And that. Applies to all aspects of life, including business, marketing, manifestation, money, relationships, health, and absolutely everything. And the breakthrough method is, um, a very intense training actually. I had to do something like 36 case studies with clients to get certified. we looked at everything from masculine, feminine energy, did a lot of shadow work, inner child work, um, patterns. Consciousness. So all of those different aspects that you would, I think, I'm, I'm assuming that you and your listeners know about energetics, but

heather_2_08-07-2024_100754:

Yeah,

squadcaster-05if_2_08-07-2024_100753:

people don't, maybe I'm assuming that people don't, but does that, does that

heather_2_08-07-2024_100754:

yeah, yeah, absolutely.

squadcaster-05if_2_08-07-2024_100753:

where,

heather_2_08-07-2024_100754:

sounds very, very powerful. Sounds good, good. Um, you mentioned manifestation and money and I, This is my assumption. I know I'm doing a bit of a mind read, but with, with the financial markets and with inflation and with people losing their jobs, I think it's, it's probably a great concern at the moment around wealth and money and how is there anything anyone can do that's even a small thing that begins to shift there. Their fear around money.

squadcaster-05if_2_08-07-2024_100753:

Yeah. And here's the thing, the moment you say that you've got fear around money is you're automatically sinking down into those lower levels of consciousness. And that will keep the money away.

heather_2_08-07-2024_100754:

Yep.

squadcaster-05if_2_08-07-2024_100753:

So the best thing that you can do is to not focus on the lack of money, to not focus on what's going on in the world, to not, to not focus on, oh, there's a cost of living crisis and inflation and all of those external things is to really go within and focus on what it is that you want to create in your life and Money's a part of that because we're human and money's the currency that, you know, we have in our world. But by focusing on the lack of something, you're just bringing more lack.

heather_2_08-07-2024_100754:

Yep.

squadcaster-05if_2_08-07-2024_100753:

And I know that's, it's, it's a hard concept when somebody, and I know because I've been there and actually I'm in a transition period with the house that I'm in, which has triggered a lot of my money fears. So I'm not saying it's an easy thing to do. The practice that can really help people is rather than focusing on what you don't have is to focus on how you want things to be and to focus on the potential. And this is where energetics, working with your higher self and the quantum field, because the quantum field is the field of possibility and money can come very quickly. And what I've discovered is that. While I'm working really hard in my business and I've got clients coming in from different areas, what's really surprised me is that by doing the energetic work is that money's coming from unexpected places.

heather_2_08-07-2024_100754:

Right.

squadcaster-05if_2_08-07-2024_100753:

And working with energetics is about allowing yourself to receive. So it might be that you think, okay, I'm going to launch a program. I'm going to get 10 clients. I'm going to charge 1, 500, you know, so that's a 15k launch. And you set yourself that goal and you think, okay, that's where the money is going to come in. But actually, we can limit ourselves, whereas if we work with the, with our higher selves in the quantum and be open to receive money from anywhere, you might find that you get that or more, but not in a way that you expect. And it's about being open to receive abundance. And I've found that. I've received recently a lot of gifts, so not in itself, but gifts that are worth a lot of money, if that makes sense.

heather_2_08-07-2024_100754:

Yep. Yes.

squadcaster-05if_2_08-07-2024_100753:

things, things that I needed, it would have been easy for me to go into a place of how am I going to afford it, I've got these things that I want that I don't have the money for at the moment, and actually those things have all manifested. Every, every single one of them has manifested recently, I haven't paid for them. They've come from different unexpected people, unexpected places, unexpected kindness and generosity, and that's the power of energetics. And it's, in a way, I'm, I'm, what's the expression? Delighted, but not surprised. So I think for people listening that if you are in a situation where money feels tight or the things that you that you don't feel you can afford is to take a big step back out of that situation. And if you can, I'm in my, I offer a 333 daily energy activation, which is what I use every single day to get myself to connect with the quantum

heather_2_08-07-2024_100754:

Right.

squadcaster-05if_2_08-07-2024_100753:

and to work with my higher self. And that process is what brings in these things that I've manifested, including the house and, and these things recently. Um, so yes, if anybody wants that, it's a free, it's 333, it's three minutes, three times a day.

heather_2_08-07-2024_100754:

Right.

squadcaster-05if_2_08-07-2024_100753:

And it It activates your energy and gets you in a place where you're in the receptive mode and able to, um, receive.

heather_2_08-07-2024_100754:

Because one of the things, just

squadcaster-05if_2_08-07-2024_100753:

Yeah,

heather_2_08-07-2024_100754:

you can want something, but again, come at it from you know, I must have it, I must need it, which is the wrong thing to do. energy. It's, it's kind of wanting something but being able to let it go in a way, isn't it? If that makes sense. So it's,

squadcaster-05if_2_08-07-2024_100753:

something so much you hold it, it's like you squeeze it so tightly because you want it and you, and The mistake that people make is they want, they expect it in a certain way. So they think, okay, this has got to come through clients in my business, this money or this thing that I really want, and they hold it really, really tightly. And that just pinches off the energy that stops it coming.

heather_2_08-07-2024_100754:

yeah, yeah. And, and also,

squadcaster-05if_2_08-07-2024_100753:

sorry, go

heather_2_08-07-2024_100754:

go, no, go on.

squadcaster-05if_2_08-07-2024_100753:

I was just going to say that the important thing here, and this is something I've learned that I've really. has made a massive difference to me is it's not so much the thing that you want, whether it's money or a physical thing, it's the feeling that that thing's going to give you.

heather_2_08-07-2024_100754:

Yeah, the essence kind of thing. Yeah.

squadcaster-05if_2_08-07-2024_100753:

say for example, um, well, I'll give you a really good example. I started playing the piano again after a 30 year hiatus and I really wanted a Piano, but I was living in a really tiny house at the time had this got myself, this is for first time manifested this little electronic keyboard. And then when I found my dream home, guess what? Had a piano and they said, Oh, we don't want the piano. Do you, you know, do you want it? So I ended up with this beautiful old piano. So I manifested the keyboard first and then the piano, but actually it wasn't about the piano. It was about how I feel when I play the piano. And it was about me putting myself first and saying I love playing. Why have I stopped doing something that I, that brings me so much pleasure? it's because I moved abroad and I got married and I had kids and I had a career and I put all these other things first and put myself first. back burner. Of course, when the kids left home, and I thought, right, no, it's time for me, what, what do I really enjoy in life that I'm not doing? And I took up yoga, and the piano was one of those things. So manifesting the keyboard and the piano wasn't about the keyboard and the piano, it was about me. It was about self love, I suppose, and me putting myself first and thinking, what do I really love and enjoy and want to do? Do in my spare time and it brings me so much happiness. I play every day, and I'm doing exams actually, and it just brings me so much joy and happiness. So if I wanted another piano now, I would focus on that joy and happiness that playing the piano brings me, rather than the object of the piano itself. So if you can take that concept, you can apply that to anything. So you want a certain amount of money, why do you want that amount of money? Is that, are you trying to get out of survival mode? it because you want your kids to have more of something? it that you really feel a bit stuck in your life and you want to travel and there's a fantastic retreat in Mexico if only you had 10, 000? And tapping into that feeling of what's that thing going to give you? How are you going to feel when you have that thing? And then here's the secret, it's to find that feeling in things that you already have.

heather_2_08-07-2024_100754:

Hmm.

squadcaster-05if_2_08-07-2024_100753:

for me, again, using the piano example, yes, You know, playing the piano gives me so much joy. And again, it's intellectually stimulating. I'm one of these people, I like to challenge myself all the time, otherwise I get bored. I'm doing the exams because I'm pushing myself to improve and get better and better. But so where else in my life can I find that feeling of doing something I really love and enjoy and where I'm stretching myself? Well, within my business. Learning something new, learning new ways to apply human design to marketing, new ways to teach that, new ways to bring clients in and support them with that. So, again, for someone that's in a, in a situation where they're worried about money or they want things they don't have, it's to find what's that feeling behind it you're really trying to get to. And then, Where can you find that today? Like right now, listening to this podcast, what's, where can you find that thing? So I can guarantee you have that feeling in your life. You just don't, you're not seeing it and you're not connecting it to that thing that you want. So I hope that's helpful.

heather_2_08-07-2024_100754:

Yeah, that's really, really powerful. And just an extension, because I know I've seen this on social media recently, this kind of a for and against doing what you love as a business. And I think what, what, what that is in effect is either doing the bro stuff, which is not necessarily what you love, but you think it's going to get you money, or really aligning and Doing what you love and even if what you're doing, maybe you're working for someone now and you're not enjoying it, but to actually make the choice that you are going to enjoy it can actually attract in more of what you really want and opportunities to move. So yeah, I think that's quite, because I've just, you know, I've been observing the different discussions around that and, um, You know, recognizing that you're doing what you love, but it is still a business as well, if that makes sense as well, because sometimes it's quite easy to do a hobby and it kind of, you treat it like a hobby rather than a business. What are your thoughts on, on that? Yeah.

squadcaster-05if_2_08-07-2024_100753:

interesting, isn't it? I've, I've seen both sides. I'm, I'm a big proponent of the do what you love and the money will come, but I've, I have seen the discussion where. People say, you know, your business isn't you. You've got to separate the two things and energetically your business is a separate entity to you. And the plus side of that is that traumas and blocks don't have to affect your business if you treat your business as a separate entity. But I, I, yeah, I mean, at the end of the day, I definitely think you've got to enjoy what you do because otherwise, otherwise. would you spend your time doing something that you don't enjoy, that doesn't light you up? And here, going into the human design, if you are a sacral, so if you're a manifesting generator with the sacral authority, which means that, that you're, that's your sort of decision making motivation, it's really important that you are lit up and excited and energized about what you're doing, because otherwise it just drains you and that comes through in your marketing as you're just see this a lot with people on social media, people that are just going through the motions and following other people's strategies and they're ticking the boxes and, okay, I've done my one post today and now I'm going to send, do a couple of comments and send some messages, tick, tick, but they're not really, there's no, the energy is not great behind it and you can sense that. So yeah, I think I'm definitely in the do what you love camp.

heather_2_08-07-2024_100754:

I think that takes us into AI as well, where, you know, people are more,

squadcaster-05if_2_08-07-2024_100753:

thinking

heather_2_08-07-2024_100754:

yeah, more people are using AI posts, and as you say, there's no heart, there's no energy in that, and that, for those that are afraid that AI will take over, I think that is the big difference. difference, if you're willing to put yourself in your posts and take the time to show who you are and put your energy behind it, that's going to differentiate you. And also understand, as you say, the energy of your clients and, and what you can solve that AI might not even be able to identify because it's at an energetic level. Yeah, yeah.

squadcaster-05if_2_08-07-2024_100753:

and you need a robot to write for you? What does that say about where you're coming from and why you're in business?

heather_2_08-07-2024_100754:

Absolutely.

squadcaster-05if_2_08-07-2024_100753:

most of us heart centered entrepreneurs, vempreneurs, we're in business because we want to make a difference, we want to make an impact, we want to change the world. Most of the people in my world very heart centered and coming from a place of genuinely wanting to serve people. that has to come from the heart. And I can't, for me, AI, I love AI. I think it's a brilliant tool. And I use it for lots of different things. But if you're going to speak from the heart, and that's how you connect with clients, you can't do that with an AI written post.

heather_2_08-07-2024_100754:

I, I do have to say my experience in helping heart-centered entrepreneurs, especially spiritual entrepreneurs who don't like to write, they would rather use something like AI purely because, um, they don't like to write. And that's, that's been kind of not a struggle, but, uh. You know, getting, persuading them to see the value in putting their voice and writing it themselves. And even if they use AI as an audio tool, so they speak it and then transcribe it, that that's coming from them is much better than, um, getting someone else to do it or using AI.

squadcaster-05if_2_08-07-2024_100753:

But if you don't like to write, then why are you not doing videos or podcasts? Because if you don't, people that don't like to write, they tend to be either like to speak or, you know, there's lots of different

heather_2_08-07-2024_100754:

Yes.

squadcaster-05if_2_08-07-2024_100753:

can do social media. You don't have to write.

heather_2_08-07-2024_100754:

Yeah. Yeah.

squadcaster-05if_2_08-07-2024_100753:

So I would just say, do, do what feels right to you. And I used to have clients coming to me saying, Oh, should I be blogging? And I said, well, do you like blogging? No, I hate it. Well, don't do it then.

heather_2_08-07-2024_100754:

Yeah, it wasn't so much blogging as emails and, you know, short posts around launches and stuff, so, yeah. You know, to help to

squadcaster-05if_2_08-07-2024_100753:

So.

heather_2_08-07-2024_100754:

accompany the video even, so.

squadcaster-05if_2_08-07-2024_100753:

Yeah, do it in a way that you. And I think that's the thing. The minute someone says you should be doing this, it kills your energy and it kills your vibe.

heather_2_08-07-2024_100754:

yeah.

squadcaster-05if_2_08-07-2024_100753:

And it puts you in that place of slightly treading on eggshells of, Oh my gosh, I've got to do something I really don't want to do. And it just stifles people's creativity. And that's why it's so important, I think, to really tune into your highest and work with your higher self because your higher self will always guide you.

heather_2_08-07-2024_100754:

Yeah. Yeah. Yeah,

squadcaster-05if_2_08-07-2024_100753:

to do what comes up. You know, you have to be prepared to work with your higher self and a lot of people will, they might be able to tune in and get the guidance and that's a, you know, that's a practice like anything else, but they don't always trust themselves to follow the guidance. And I find actually a lot of the clients I coach sort of fall into that bracket where do the 3 3 3 process, they're getting guided and then thinking, Oh, well, I'm not sure if that's, you know, if that's right. it's sort of, so it's being bold as well and trusting yourself.

heather_2_08-07-2024_100754:

that trust and taking action on that trust. Um. Because sometimes your guide, yeah, sometimes your guiding is, guidance feels like it's way left field. Like,

squadcaster-05if_2_08-07-2024_100753:

Well, I mean, the fully booked Femme Preneur Festival that I ran back in March, that came from guidance. And it's not something, if you'd asked me a couple of weeks before whether I'd run a, an online virtual summit with all those hundreds of women, I would have said, Oh no, that's not my thing.

heather_2_08-07-2024_100754:

you were, it,

squadcaster-05if_2_08-07-2024_100753:

guided to do it. I had to do it. And I did it. And it was a huge success. I'm thinking, well, thank goodness I follow, you know, thank goodness I bold enough to do it.

heather_2_08-07-2024_100754:

yeah, no, it was amazing and how, how you managed to organise everything so quickly as well was really quite magical.

squadcaster-05if_2_08-07-2024_100753:

Because, because I was being guided.

heather_2_08-07-2024_100754:

Yeah, yeah,

squadcaster-05if_2_08-07-2024_100753:

to, if I tried to do it from my logical human brain, it would have been a massive amount of work. I probably would have ended up resenting it. It would have, I would have been messed around by people. You know, none of that happened. It was so, it was like a hot knife through butter. It was so easy and so fun.

heather_2_08-07-2024_100754:

yeah, yeah,

squadcaster-05if_2_08-07-2024_100753:

of working in alignment and try, you know, as I say, working with your higher self and being guided and It's just doing what you feel, what you're guided to do and trusting that that's, that's the right thing. Which I know is, it's easy to say and it's, it's, I've been doing this work for years. It's not like I just started yesterday and now I've got it all figured out and it's still a work in progress, but would definitely encourage anyone that's listening to this to that part of themselves. And, um, I've got a free meditation as well if anyone's interested called Meet Your Inner Marketing Team. And this is where you work with your higher self, but also certain guides that help you with certain parts of your marketing. So it's almost like having a, a board of directors, but they're all personalized for you and all, all working with your higher self.

heather_2_08-07-2024_100754:

that's brilliant, I think I could do with that. Um, I'll get

squadcaster-05if_2_08-07-2024_100753:

link.

heather_2_08-07-2024_100754:

I was going to say, if you send me the link to that and the 333, I can put them in the show notes for anyone. Um, it's been amazing chatting. I could go on. Um, we have covered a lot. Is, is there anything that's coming up for you that you'd like to, to share?

squadcaster-05if_2_08-07-2024_100753:

I don't think so. I think we've covered so much, but I would just say to people, please trust yourself. Please feel strong enough in yourself to know your own worth and value. And as I say, work with your higher self and take the bold action because life's amazing when you allow it to be. But we just, we, we're Good at boxing ourselves in and making ourselves and actually just blow those walls away and step out and be yourself and enjoy life and enjoy business and have fun with it. And my mantra is, my closing comments are, you know, marketing gets to be fun and easy. So thank you so much, Heather.

heather_2_08-07-2024_100754:

You're welcome and thank you. It's been really, really, um, good. I've learnt a lot. So it's been really good talking to you and thank you for sharing everything.

squadcaster-05if_2_08-07-2024_100753:

Oh, thank you for having me.

heather_2_08-07-2024_100754:

Thank you and speak soon. Bye.

HeatherV:

Thank you so much for taking the time to listen to this week's episode. If you enjoyed it or think it would be valuable to others, please do share. And if you really enjoyed it, please leave me a review. It really helps the podcast. All of the links are in the show notes and I look forward to seeing you next week on the Choosing Happy podcast.